WEBVTT

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Welcome everyone. In this video I'm going to talk about standard audience

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targeting. Let's head over to our business manager so that I can show you

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how to create your audiences. On your left-hand side menu you can choose

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audiences or you can go to your drop-down menu and select audience from

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there.

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We are going to create saved audiences. Let's name our audience test 1. So our

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recommendation is if you look on the right-hand side potential audience the

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reach currently is 230 million people. We want to narrow this down to a million.

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You can go up to 1.5 million or you can go down to 800,000 people. That would be

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our recommendation for the best number of people to reach. You're going to leave

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open custom audiences and we're going to head over to our location. Our

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recommendation is to target people in the United States. We can add Canada, United

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Kingdom, New Zealand and Australia. You can play around with locations and test

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out your own locations but these are our recommendation for you guys to use.

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We're going to head down to age and we're going to leave this on default age

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and gender. We're not going to do any changes on there and we're going to head

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down to detailed targeting. In this block over here we're going to add the people

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that we want to show the ad to. I'm going to show you guys four examples. So

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let's say for instance we would like to show our ads to Christian people. We are

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going to enter in keywords in this block and these keywords will give us a

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potential reach of people that are shown interest in this specific keyword and

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then our ad will be shown to people with that interest. Let's for example use

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Christian books. If I select Christian books, whenever you select a keyword go

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back up to your potential reach and see what it has done to your reach. Now our

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potential reach is down to 1.2 million people and that reach is perfect. So if

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you can get a potential reach in your selected location with only one keyword

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that is perfect then you don't need to do anything else and you can save this

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test. So let's create and save our first audience. So there's our test number one

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audience. So let's create test number two. Location, we're going to do the same.

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United Kingdom, New Zealand and Australia.

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So let's say for instance we would like to show this ad to Christians that is

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interested in business opportunities. So let's just use the keyword Christian. If

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we use the keyword Christian alone and head up to our potential reach, this

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potential reach is too large. 8.5 million people. So how do we get this

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potential reach down? We're going to head down to our block and you'll see just

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underneath that first interest block you get a narrowed down audience option. So

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if we select that what this means is Facebook needs to show this ad to

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people that are showing interest in Christianity and they must also match the following keyword

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that we're going to add in there. So let's say business opportunity. So what this means

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is Facebook needs to show this ad to people that are showing interest in Christianity

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and business opportunities. So let's head up to our potential reach. Beautiful. 1.2.

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So our potential reach dropped from 8.5 million to 1.2 million people. And again, here we

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have a perfect audience reach. So now we know that at least our ad will not only be shown

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to Christians only, but actual Christians that are showing interest in a business opportunity.

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So let's create and save this audience. Let's do example number three. Test number three.

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Australian is the same. United Kingdom. Australia. Okay, so let's say we want to show this ad

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to entrepreneurs. Entrepreneurship. So if we head back to our potential reach, entrepreneurship

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is quite a big keyword. 81 million people. So let's see if we can narrow entrepreneurship

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down. Narrow audience down. So we would like to show this ad to people that are showing

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interest in entrepreneurship and business and financial opportunities. So let's use

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the keyword business and finance. Business and finance. If we go up now, our potential

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reach is 890,000 people. This is also a really good potential reach. You can play around

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with keywords. When you narrow down your audience, you can, for instance, say suggestion.

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And you will see here there's some different keywords as well. Management. Sales. Small

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business owners. So let's take, for instance, out business and finance, and let's add small

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business owners, for instance. If we go back up, our potential reach is 2.6 million people,

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which is not bad, but we would recommend to narrow it down to at least 1.5 million people.

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Or 800,000 is also a good reach. So let's put in again business and finance. The reach

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is 890,000 people, which is really good. So let's create and save this audience. So this

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will be test number three. Later over, I'm going to show you the last example. Test number

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three. Australia. Okay, so let's say we want to show this ad to people that are interested in making a passive income.

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Passive income. So passive income alone size is 2.3 million people. So let's see if we can get

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that 2.3 million people down, narrow audience. So we would also like to show this ad to people

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that is interested in passive income.

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income and also a digital marketing or online business. So let's do digital

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digital marketing.

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If we do digital marketing, it goes down to 890,000 people. Let's add one more keyword.

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Let's say online marketing,

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online advertising. Let's try online advertising.

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There we have a potential reach of 1.1 million people and that reach is perfect.

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So let me show you again, it's passive income in the one block. So Facebook needs to show this ad

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to people that are showing interest in passive income and it must also match anyone that is

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showing interest in digital marketing or online marketing. So that is the difference between the

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two blocks. If you add all of these keywords in only one block, it is or. So then Facebook is

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going to show this ad to people that are showing interest in passive income or digital marketing

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or online advertising. If you do it in the two different blocks, it's an ad. So Facebook needs

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to show this ad to people that are showing interest in passive income and digital marketing,

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passive income and online advertising. So that is the difference between the two blocks and how

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you narrow down your audience to make sure that your audience selection is at least a decent

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amount of people of 1.1 million, which is perfect. We can create and save this audience

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and then in the next video, I'll show you how we're going to use this audience.

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These are all examples that we are giving to you guys. You're more than welcome to test

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out different audience selections of your choice and play around with it or you can use these

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examples that I have shown you. Yes, we don't want everyone to use the same audience selection

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and show their ads to all the same people. So that is why I would definitely recommend you guys to

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get familiar with the audience selections and play around with different keywords,

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test the ads out and see which audience selection is going to work the best for you.

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Well done, guys. I will see you in the next video.