WEBVTT

1
00:00:00.000 --> 00:00:07.000
Welcome, everyone. In this video, I'm going to show you how to create your first ad.

2
00:00:07.000 --> 00:00:18.000
Below this video, you will find a link with live folders, and all these folders will continuously be updated with brand new content.

3
00:00:18.000 --> 00:00:27.000
Let's head over to that folder. Inside of the folder, you will find three subjects, headlines and text, pictures and videos.

4
00:00:27.000 --> 00:00:39.000
All of these content has been tested by us to give you guys the best results. This content is also Facebook compliant.

5
00:00:39.000 --> 00:00:46.000
Let's go into the first folder. Inside here, we have five different ad creation examples.

6
00:00:46.000 --> 00:00:53.000
You can use any of these examples. Let's head over to the first one.

7
00:00:54.000 --> 00:01:00.000
This is a long-form ad for targeting Christian Kingdom audience.

8
00:01:00.000 --> 00:01:07.000
Long-form ads has proven to give more results than short-form ads.

9
00:01:07.000 --> 00:01:17.000
Select your main headline. Select your primary text headline and paste it to the top of the main body copy.

10
00:01:17.000 --> 00:01:24.000
Add your affiliate link. Put them all together. Copy and paste them to create your ad.

11
00:01:24.000 --> 00:01:30.000
Here is a couple of examples. This is what your ad will look like when you're finished.

12
00:01:30.000 --> 00:01:41.000
Images tend to work better as squares rather than rectangles, but there is no rule against rectangular images.

13
00:01:41.000 --> 00:01:54.000
Facebook allows you to crop images once you have uploaded them, but it doesn't always allow you to upload a square image that you have already cropped.

14
00:01:54.000 --> 00:02:04.000
We uploaded this rectangular image and cropped it while we were creating the ad using the cropping option Facebook provides.

15
00:02:04.000 --> 00:02:07.000
I will show you guys how to do it.

16
00:02:07.000 --> 00:02:14.000
Next, you will find your main headlines. I will show you how to copy the main headline and paste it into your ad creation.

17
00:02:14.000 --> 00:02:21.000
Here are several different headlines that you can choose from. You only choose one.

18
00:02:21.000 --> 00:02:29.000
Here are examples of primary text headlines. You also are just going to choose one headline.

19
00:02:29.000 --> 00:02:39.000
Next, you find your main body copy. This is a long copy that we are going to copy and paste into your ad creation.

20
00:02:39.000 --> 00:02:47.000
There are three different places where you need to add your affiliate link and I will show you exactly how to do it.

21
00:02:47.000 --> 00:02:55.000
Talking about the affiliate link, I would like to show you guys our affiliate links are quite long links.

22
00:02:55.000 --> 00:03:02.000
I am going to show you how to shorten our affiliate link so that it looks more compact.

23
00:03:02.000 --> 00:03:13.000
I am going to copy and paste my own affiliate link and I am going to head over to a website called bit.ly.com.

24
00:03:13.000 --> 00:03:22.000
When you are on this website, you are going to scroll down and you will see this little box that would say shorten your link.

25
00:03:22.000 --> 00:03:31.000
You are going to copy and paste your affiliate link in this block and you are going to select shorten.

26
00:03:31.000 --> 00:03:39.000
It will automatically shorten your affiliate link to this small link over here.

27
00:03:39.000 --> 00:03:47.000
You are going to copy and paste this link and we are going to use this shorter link in our main text.

28
00:03:47.000 --> 00:03:55.000
Let's head over to our business manager so that I can show you how to set up and create your first ad.

29
00:03:55.000 --> 00:04:05.000
You need to go to ads manager. You can select it on the left hand side or go to your drop down menu and select ads manager in there.

30
00:04:05.000 --> 00:04:11.000
We are going to start with create. There are three different steps in ad creation.

31
00:04:11.000 --> 00:04:24.000
You are going to start your campaign, which is the objective, ad set, which is your audience selection and location, and your ads, which is your copy and picture.

32
00:04:24.000 --> 00:04:33.000
Let's start creating. You are only going to use the objective called traffic.

33
00:04:33.000 --> 00:04:38.000
Traffic sends people to a destination such as a website.

34
00:04:38.000 --> 00:04:45.000
This is what we want Facebook to do for us, is send people to our website.

35
00:04:45.000 --> 00:04:49.000
Let's select continue.

36
00:04:49.000 --> 00:04:57.000
On top you can name your campaign. Let's call this one test1.

37
00:04:57.000 --> 00:05:00.000
Scroll down.

38
00:05:00.000 --> 00:05:04.000
Campaign Budget Optimization.

39
00:05:04.000 --> 00:05:08.000
Let's select $10 a day.

40
00:05:08.000 --> 00:05:12.000
So if your daily budget is between $5

41
00:05:12.000 --> 00:05:16.000
and $20 a day, you can have a potential reach

42
00:05:16.000 --> 00:05:20.000
of an audience size of as little as 200,000

43
00:05:20.000 --> 00:05:24.000
people up to 800,000 people.

44
00:05:24.000 --> 00:05:28.000
If you've got a bigger budget daily, like $50

45
00:05:28.000 --> 00:05:32.000
to $200, you can have a potential

46
00:05:32.000 --> 00:05:36.000
reach between a million and two million people.

47
00:05:36.000 --> 00:05:40.000
If your daily budget is really small, but your audience

48
00:05:40.000 --> 00:05:44.000
size is really big, it's really difficult for Facebook

49
00:05:44.000 --> 00:05:48.000
to determine which is actually the perfect customer for us.

50
00:05:48.000 --> 00:05:52.000
If your audience size is really small and your daily budget is really

51
00:05:52.000 --> 00:05:56.000
big, you burn through your audience selection really

52
00:05:56.000 --> 00:06:00.000
quick. So that is why it's really important to

53
00:06:00.000 --> 00:06:04.000
budget correctly to your audience size.

54
00:06:04.000 --> 00:06:08.000
So let's go next.

55
00:06:08.000 --> 00:06:12.000
On top we can also name our ad set.

56
00:06:12.000 --> 00:06:16.000
Test number one. I'm going to select website.

57
00:06:16.000 --> 00:06:20.000
You're going to scroll down until

58
00:06:20.000 --> 00:06:24.000
you get to audience. You can choose, you can

59
00:06:24.000 --> 00:06:28.000
use the saved audiences that we have already created.

60
00:06:28.000 --> 00:06:32.000
But if you have decided you don't want to test any

61
00:06:32.000 --> 00:06:36.000
of these audiences now and you would rather like to create a new

62
00:06:36.000 --> 00:06:40.000
audience, you can also do it on here.

63
00:06:40.000 --> 00:06:44.000
Let's scroll down and let's update our location.

64
00:06:44.000 --> 00:06:48.000
Let's add Canada.

65
00:06:48.000 --> 00:06:52.000
Let's add United Kingdom.

66
00:06:52.000 --> 00:06:56.000
New Zealand.

67
00:06:56.000 --> 00:07:00.000
And Australia.

68
00:07:00.000 --> 00:07:04.000
Oh my goodness.

69
00:07:04.000 --> 00:07:08.000
There you go. Australia.

70
00:07:08.000 --> 00:07:12.000
Then we're going to head down to detail

71
00:07:12.000 --> 00:07:16.000
targeting and you can edit it over here. So let's say for instance

72
00:07:16.000 --> 00:07:20.000
that we would like the people on our dream

73
00:07:20.000 --> 00:07:24.000
team that likes Hillsong.

74
00:07:24.000 --> 00:07:28.000
Remember what Benji has said in the

75
00:07:28.000 --> 00:07:32.000
previous videos. We need to make sure that we design our own

76
00:07:32.000 --> 00:07:36.000
dream team so you can determine who is the people that you

77
00:07:36.000 --> 00:07:40.000
would love to be part of your dream team.

78
00:07:40.000 --> 00:07:44.000
Let's put in Hillsong. If I

79
00:07:44.000 --> 00:07:48.000
type in Hillsong, there's a few different selections that

80
00:07:48.000 --> 00:07:52.000
comes up. Hillsong size, 166,000.

81
00:07:52.000 --> 00:07:56.000
Hillsong United Band, 8.7 million.

82
00:07:56.000 --> 00:08:00.000
Hillsong Church, 3.6 million.

83
00:08:00.000 --> 00:08:04.000
Hillsong Worship, 1.4 million.

84
00:08:04.000 --> 00:08:08.000
So there's different options that you can choose from. So let's say

85
00:08:08.000 --> 00:08:12.000
we want to show this ad to people that are showing interest

86
00:08:12.000 --> 00:08:16.000
in Hillsong Church.

87
00:08:16.000 --> 00:08:20.000
If I go up, 1.5 million people.

88
00:08:20.000 --> 00:08:24.000
This is actually a really good potential reach. For a $10

89
00:08:24.000 --> 00:08:28.000
daily budget, I would maybe recommend

90
00:08:28.000 --> 00:08:32.000
narrowing it down a little bit. Otherwise you might

91
00:08:32.000 --> 00:08:36.000
have to increase your daily budget. Let's see

92
00:08:36.000 --> 00:08:40.000
if we do Hillsongs.

93
00:08:40.000 --> 00:08:44.000
Hillsong Worship

94
00:08:44.000 --> 00:08:48.000
for instance, is a smaller category than Hillsong Church.

95
00:08:48.000 --> 00:08:52.000
So let's select Hillsong Worship.

96
00:08:52.000 --> 00:08:56.000
1.4 million. If you would like, you can rather

97
00:08:56.000 --> 00:09:00.000
narrow it down and say

98
00:09:00.000 --> 00:09:04.000
online

99
00:09:04.000 --> 00:09:08.000
marketing.

100
00:09:08.000 --> 00:09:12.000
Online advertising.

101
00:09:12.000 --> 00:09:16.000
Let's see online advertising. Yes. So people

102
00:09:16.000 --> 00:09:20.000
that are showing interest in Hillsong Worship and

103
00:09:20.000 --> 00:09:24.000
online advertising will bring down your potential reach to

104
00:09:24.000 --> 00:09:28.000
440,000 people. So for a daily budget

105
00:09:28.000 --> 00:09:32.000
of $10, that would be a great potential reach.

106
00:09:32.000 --> 00:09:36.000
Let me show you another example. Say for instance, if your

107
00:09:36.000 --> 00:09:40.000
dream team will be someone that really

108
00:09:40.000 --> 00:09:44.000
loves Heidi Baker. Let's put in Heidi Baker.

109
00:09:44.000 --> 00:09:48.000
So there you can see the different

110
00:09:48.000 --> 00:09:52.000
people. Heidi Klum. There's Heidi Baker. So Heidi

111
00:09:52.000 --> 00:09:56.000
Baker has got a very small reach or size of people.

112
00:09:56.000 --> 00:10:00.000
So this potential reach is 380,000 people.

113
00:10:00.000 --> 00:10:04.400
people, which would be perfect for your daily budget of $10.

114
00:10:04.400 --> 00:10:07.120
You can play around with different names.

115
00:10:07.120 --> 00:10:10.780
Not everyone is targetable on here.

116
00:10:10.780 --> 00:10:16.860
Not every interest is targetable on here, but you can definitely play around with your

117
00:10:16.860 --> 00:10:22.440
interest and your audience selections and test them out.

118
00:10:22.440 --> 00:10:29.080
Please make sure not to tick this block, reach people beyond your detailed targeting selection

119
00:10:29.080 --> 00:10:32.480
when it's likely to improve performance.

120
00:10:32.480 --> 00:10:35.080
Please make sure that you don't tick this block.

121
00:10:35.080 --> 00:10:39.260
If you tick this block, I want to show you guys what happens.

122
00:10:39.260 --> 00:10:46.040
If you select it, the potential reach go up to 330 million people.

123
00:10:46.040 --> 00:10:50.120
This is just way too large and this is not going to work.

124
00:10:50.120 --> 00:10:54.820
So please make sure that you don't select that button.

125
00:10:54.820 --> 00:10:59.740
So let's leave this audience selection on Heidi Baker and let's follow through to the

126
00:10:59.740 --> 00:11:02.740
next step.

127
00:11:02.740 --> 00:11:05.900
We're going to name our ad, test number one.

128
00:11:05.900 --> 00:11:15.620
You need to make sure that you have selected the correct Facebook page and Instagram account.

129
00:11:15.620 --> 00:11:18.180
Now I'm going to show you how to select your image.

130
00:11:18.180 --> 00:11:23.300
Over here, you're going to select single image or video.

131
00:11:23.300 --> 00:11:24.780
So that is what we have selected.

132
00:11:24.780 --> 00:11:30.020
Now we're going to add our media, add your image.

133
00:11:30.020 --> 00:11:35.660
You can upload an image directly from your computer and if you've uploaded, it will be

134
00:11:35.660 --> 00:11:40.100
in this folder and we're going to select our image.

135
00:11:40.100 --> 00:11:44.780
So this image over here is the rectangular image.

136
00:11:44.780 --> 00:11:47.660
On here, you have an option to square it.

137
00:11:47.660 --> 00:11:51.400
So there it will go and it will crop it.

138
00:11:51.400 --> 00:11:56.200
You can even crop it over there and apply it.

139
00:11:56.200 --> 00:12:02.600
So you can crop your image inside of Facebook or you can only select square or you can crop

140
00:12:02.600 --> 00:12:08.400
it over here and you can apply it.

141
00:12:08.400 --> 00:12:14.840
This is really easy to crop if you haven't cropped your picture previously.

142
00:12:14.840 --> 00:12:16.520
Let's say done.

143
00:12:16.520 --> 00:12:21.400
So now our picture has been uploaded.

144
00:12:21.400 --> 00:12:28.080
Next, we're going to add our primary text.

145
00:12:28.080 --> 00:12:35.800
So if we head down to head over to our folder with all of our information, we're going to

146
00:12:35.800 --> 00:12:40.840
copy our primary text.

147
00:12:40.840 --> 00:12:55.720
Okay, let's copy and paste our primary text.

148
00:12:55.720 --> 00:13:19.720
Please make sure that you do the spacing accordingly.

149
00:13:19.720 --> 00:13:40.360
Let's just do our spacing, so make sure that you space your text accordingly.

150
00:13:40.360 --> 00:14:00.200
We need to make sure, so now we're going to copy and paste our affiliate link.

151
00:14:00.200 --> 00:14:01.200
Here's our affiliate link.

152
00:14:01.200 --> 00:14:03.400
You're going to take that out.

153
00:14:03.400 --> 00:14:11.080
You're going to copy your short bit.ly link, copy, copy, and we're going to add it in here,

154
00:14:11.080 --> 00:14:14.040
your own affiliate link.

155
00:14:14.040 --> 00:14:21.840
Please make sure to remember to fill out your own affiliate link.

156
00:14:21.840 --> 00:14:41.880
Let's just fill out our affiliate links, paste.

157
00:14:41.880 --> 00:14:49.920
You can play around with the spacing just as long as it looks beautiful and easy to

158
00:14:49.920 --> 00:14:50.920
read.

159
00:14:50.920 --> 00:14:58.560
Let's copy and paste this affiliate link, paste.

160
00:15:00.000 --> 00:15:13.000
As soon as you have copied and pasted your primary text, we are going to scroll down to the next, which will be our headline.

161
00:15:13.000 --> 00:15:16.000
Oh yes, sorry, before I forget.

162
00:15:16.000 --> 00:15:26.000
So this is our primary text, so remember we need to have an attention-grabbing headline on our primary text.

163
00:15:26.000 --> 00:15:36.000
So let's head back to our folder and you can select any of these primary text headlines.

164
00:15:36.000 --> 00:15:42.000
Let's use the top one, let's copy and paste it on here.

165
00:15:42.000 --> 00:15:47.000
So now we have used our primary text headline.

166
00:15:47.000 --> 00:15:53.000
We are going to scroll down and we are going to use the headline, another headline in there.

167
00:15:53.000 --> 00:15:55.000
So you are going to scroll to the top.

168
00:15:55.000 --> 00:15:58.000
This is the main headline.

169
00:15:58.000 --> 00:16:08.000
So you can use any of these main headlines, copy and paste it into the headline block.

170
00:16:08.000 --> 00:16:18.000
Then we need to make sure that we have also inserted your affiliate link into the website URL block.

171
00:16:18.000 --> 00:16:23.000
But over here we are not going to use your affiliate link.

172
00:16:23.000 --> 00:16:29.000
You are going to use your normal long affiliate link.

173
00:16:29.000 --> 00:16:32.000
Let's say paste.

174
00:16:32.000 --> 00:16:45.000
Please make sure to preview the URL to make sure that that URL is the correct one and will redirect your clients to the correct page.

175
00:16:45.000 --> 00:16:53.000
So if you have copied and pasted your affiliate link in the URL block, you can scroll down to the call to action.

176
00:16:53.000 --> 00:16:57.000
We are always going to leave it on learn more.

177
00:16:57.000 --> 00:17:01.000
And you are going to scroll down and that is it.

178
00:17:01.000 --> 00:17:03.000
That is how you create your first ad.

179
00:17:03.000 --> 00:17:09.000
Here on the right hand side you will actually see what your ad would look like.

180
00:17:09.000 --> 00:17:14.000
So this is my page and it is a sponsored ad.

181
00:17:14.000 --> 00:17:17.000
And this is what my ad will look like.

182
00:17:17.000 --> 00:17:22.000
On this block next to learn more is my primary headline.

183
00:17:22.000 --> 00:17:25.000
Then you have your body text headline.

184
00:17:25.000 --> 00:17:33.000
And if we would select see more, you will have the whole content with the main text in there.

185
00:17:33.000 --> 00:17:36.000
And now your clients will start seeing your ad.

186
00:17:36.000 --> 00:17:41.000
They will click on the link and the sales will start to come in.

187
00:17:41.000 --> 00:17:43.000
Well done guys.

188
00:17:43.000 --> 00:17:46.000
This is how you create your first ad.

189
00:17:46.000 --> 00:17:51.000
And then when this is done you are just going to hit the publish button.

190
00:17:51.000 --> 00:17:54.000
The green one here on the right hand side corner.

191
00:17:54.000 --> 00:18:04.000
And when you have submitted your ad, you will see here in your menu over here where it says delivery,

192
00:18:04.000 --> 00:18:07.000
your ad will go into review.

193
00:18:07.000 --> 00:18:14.000
The review process takes usually an hour until 24 hours depending on Facebook.

194
00:18:14.000 --> 00:18:22.000
So as soon as your ad gets out of review, it will say active and it will start running and get results.

195
00:18:22.000 --> 00:18:28.000
And then your ad will start appearing in people's news feeds.

196
00:18:28.000 --> 00:18:31.000
And that is how you create your first ad.

197
00:18:31.000 --> 00:18:33.000
I am so proud of you guys.

198
00:18:33.000 --> 00:18:34.000
Well done.