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 In this video I want to walk you through how to set up custom audiences inside of your Facebook

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 ads manager. This can be really powerful when you are trying to target a specific demographic

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 like if you're trying to target Christians or people that follow kind of Christian content,

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 you used to be able to target people who liked Hillsong or people who liked Bethel or people who

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 liked Bill Johnson. If they knew who that person was you could then target other people who liked

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 that person which made it really easy to reach kingdom people on Facebook. It was really easy

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 to do that but as of kind of middle of 2022 you can't do that anymore and so they basically added

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 privacy across all of Facebook. That means that you cannot target people based on faith or a bunch

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 of other things. Faith happens to be one of the criteria. This is going to be a great way to

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 create a custom audience. This is a people that are already following you, they are liking your

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 page, they're engaging on Instagram, they're watching your content and so you can actually

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 leverage all of that data of people actually engaging with you and use that audience as an

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 audience. You can then run ads to get them to take another step towards you. Let's head over

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 to the ads manager here and we're going to go over to the top left here where it says

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 these little three lines and we're going to click on audiences. If you don't see audiences here on

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 the top here you can scroll down it should be in this list here. When you're in this page

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 you probably will see something where it's just blank when you first get in here and we want to

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 make sure that we're in the correct ad account. I'm just going to go at the top here, I'm going

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 to jump into my ad account here that we use for Kingdom Messengers and I want to show you how

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 we're going to set up a custom audience. Let's go to top left here say custom audience and you can

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 click custom audience up here. First we're going to start with the Instagram account.

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 This is going to be anyone that has engaged with a post or with an ad already on your Instagram

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 account. We want to basically grab that audience and store them as a saved audience that we can

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 then run ads to. Keep in mind that this audience is pretty big even if you only have maybe a thousand

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 followers on Instagram. This audience could be potentially tens of thousands because this is

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 anyone who's ever liked a post, watched a piece of content, so it's not just how many followers

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 you have. It's a great place to start. Let's click Instagram account. We're going to choose

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 the Instagram account and we'll go ahead and choose Kingdom Messengers for this one.

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 We want to say everyone that has engaged with a post or an ad. Let me zoom in here.

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 So anyone who's engaged with a post or an ad, we want to make sure that one is the one that's

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 selected and I'm going to leave 365. This means that anyone who's engaged with a post or an ad

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 in the last 365 days is going to be included in this audience. I'm going to call this Instagram

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 and we'll call it Kingdom Messenger. This is just for you so I'm going to call it Instagram.

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 365 days or something like that just so I remember what this is for. We're going to click

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 create audience and now Facebook's going to go and start building an audience for that

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 particular criteria. That's the first one we want to set up. It's just an Instagram

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 and then the next one we want to do is do the exact same thing. Create audience, custom audience

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 and we want to choose a Facebook page. This is the same thing like we just did for Instagram.

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 We're just going to do the same thing for your page. So we're going to click Facebook page,

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 hit next. I'm going to select the correct page here. Let's go to Kingdom Messengers

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 and the same thing. Anyone who's engaged with a post or an ad right here and I'll do the same

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 thing. 365 days. I'm going to call it Kingdom Messenger Facebook 365. Create.

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 Done. So it's going to go off and build those audiences for us. It sometimes takes a minute

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 for it to actually load and you'll see that it says populating right now. So this is still

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 going out there trying to find those people and starting to build that audience up.

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 And so what we can do next is we can also expand this. We can say hey Facebook use this sample

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 data. Let's say these people who like my Facebook page use that as a sample data and go and find me

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 more people like those people. This is where it gets pretty powerful. So if you're putting out

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 Christian content or faith-based content and people are watching that, they can then show

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 it to other people who may be interested in faith-based content. Because while you can't

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 target Christians on Instagram particularly, Facebook knows who is interested in what.

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 They know everything about the users on their platform and so they will show it to other

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 Christians if they see that as the sample data. This is where it gets pretty smart. We can kind

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 of get around this obstacle of not being able to target Christians exactly. So it's a little bit

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 more of a sophisticated workaround but it does work. It used to be very very straightforward.

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 Now it's a little bit more complicated but I'm showing you how to do it and so you'll have

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 this tactic in your toolkit. So what we're going to do now is we've built these two audiences.

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 We're going to call those our sample data and I'm going to click onto one here and I'm just

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 going to say lookalike audience and we can choose of all of the sources here. I'm just going to

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 choose go back to Kingdom Messengers. Let's see. Yeah so there's the two audiences we just made.

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 So I'm going to choose Facebook and I'm going to say go get me people. Let's say and you have to

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 do this by country. So I'm going to say United States and you can pick you know your country

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 there and we're going to pick down here the scale like go find me 2.8 million people that are

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 similar to the people who have engaged and liked my page. And so we've got people in this country

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 in the United States that are going to be similar to the people that liked

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 the page. So I'm going to go down here. I'm going to hit create audience

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 and now this audience will be, you know, huge. So we're going to let this populate as well.

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 But this is going to have here and it already labeled it. It says called lookalike

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 US 1% Kingdom Messengers Facebook 365 days. So it kind of name labels it for you that way. So

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 let's go ahead and do it one more time. But now for the Instagram. So let's go down here Instagram.

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 Down here Instagram. We'll just United States. Now if you wanted to do more than just one country,

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 you can just create multiple audiences like this for Instagram and multiple for

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 Facebook. And so we'll leave this at 1% there and hit create.

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 Okay, so now we've got a couple things happening here. We have our

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 warm traffic will say that if people have seen us, they know us, they've seen something from us

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 on Instagram and people that have seen us and know something about us on Facebook. And now we

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 have people who don't know us, but we have Facebook's now going to use those as a sample

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 to go find more people. Okay, so that's how we've told Facebook what to use. So we've we're giving

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 Facebook the sample data and we're saying, hey, go out and find more people like this on the

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 platform. All right. And let me do one other thing. So if you have been posting content,

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 particularly videos, there's a great other audience we can add that will help get people

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 who are also interested in your content. Let me grab that real real quick here. Great. So we're

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 going to click on create audience, we're gonna hit custom audience. And now we're going to choose

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 this option under here where it says meta sources, we're gonna choose video. So if you've

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 been posting content regularly on your channel, we can actually Facebook knows how engaged people are

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 when they're watching a video. Did they watch 10% of your video? Did they watch 25%? Did they watch,

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 you know, 90% of your video? So if someone just watches, you know, 50% of your video,

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 we can actually add them to a list as well. And then potentially show an ad. So let's say

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 you're posting, you know, every single day on your Instagram, posting reels, and people are

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 watching that they could then if you're running ads, see an ad that evening or the next day,

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 that would help click, you know, get them to your challenge to your event to download something to

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 give you their email address. But now this is a warm lead, because they they've seen you one day.

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 And now you're kind of retargeting them and saying, hey, like, if you if you watch this,

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 and you watched it at least 50%, you obviously aren't, you know, turned off by this content,

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 and you're interested in it, you know, maybe you want to check out some other things that I have.

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 So so we're going to click on video, we're gonna hit next.

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 And let's go to I'm going to do that one more time. I think I go custom audience.

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 And sometimes if Facebook is not doing what it needs to do, just refresh the page.

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 It's always a good way to sort of get it to reset, just refresh the page. Sometimes it is a little,

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 little buggy, like what it just did there, I hit next, and it just closed the window,

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 and it would not come back. So I'm going to choose this option here, you can choose

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 variations of this. But we found that this works the best as people who've watched 50% of your

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 video. And now we're typically talking about short form, you know, under 60 seconds. So that's a good

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 enough amount of time, we're not doing like five second videos. And we're not doing 30 minute

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 videos, right. So these are kind of around like short form content, reels type content, right.

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 So let's click on choose video. So you do have to actually specify which videos you want to use.

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 So I'm going to go to the page here, let's click on kingdom messengers.

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 And we can then see who all is, like, is watching the content here, right. So keep in mind that

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 there is like a page, left page right here. So you can kind of go to different pages. So I'm going to

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 go, let's see, there's not a lot on this on the page out here. So let me go ahead and just start

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 selecting all of these, right. So all these people who are watching this, and you can kind of look

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 and see, like, these are just counting the three second views, but it'll give you an idea.

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 I'll just find one here where it is. So here we go. So like this one has got 5300 views. So that

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 one, obviously, this has got 44,000, we probably boosted these for, for a campaign. So I'm going

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 for a campaign. So I'm going to pull all these in. You can also come up here and go to

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 Instagram business profile. And you can see these are being posted regularly. So I've got

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 this one's had 1000 views. That's awesome. So I'm going to keep pulling these in pulling these in.

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 Now, unfortunately, you do have to kind of do this manually, which is a bit of a pain.

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 But it's very much worth it for what you'll get to, you know, what it's doing, essentially,

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 so it's collecting now all of these views that you got, you know, and now we're actually able

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 to put them on a list and send, you know, specific ads to them. So that's great. Okay,

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 I think I'm gonna go ahead and hit confirm. So we got a bunch of videos got 24 videos there.

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 I'm going to call this Facebook plus Instagram

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 video views, and then I'm just going to note that it was 50%. Right. So I remember

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 what that was, hit create audience. So this is going to go off. And same thing, it's going to

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 find all the people who are in that list. And I could, you know, I could make another lookalike

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 audience off this, I could tell Facebook, hey, like the people who are watching 50% of my videos,

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 go get me 2.8 million people that are similar to that. So that's another great tactic. But you can,

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 there's a lot of different ways to do this. I'm just showing you kind of how we use it and how

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 we've used it the last two years pretty consistently. And specifically how you're

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 going to target Christians, if you're doing faith based content with your kingdom channel,

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 that's where we have to use some, you know, very specific kind of tactics to get around some of

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 those limitations that are there now. So if you have any questions, you can always drop a comment

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 on this video, or email us at help at kmw support.com.