WEBVTT

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 In this video, I'm going to walk you through how I would go about setting up a campaign

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 specifically for a challenge and so there are a number of different types of campaigns inside of

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 Facebook ads and this one is going to be if you have a

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 An upcoming event. It's a live challenge for example or a live

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 Training, but where you're taking payment for tickets to get to that event

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 This will be the kind of campaign that you want to use. Okay, so

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 First off we're gonna hop into the ads manager

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 And I'm just gonna go through and create the basic type of campaign and then I'm gonna show you a couple examples of this

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 Afterwards as well, so we'll click on create and there's a number of different options here for this one

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 We want to focus on sales this one down here and you'll see as you hover over these

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 There are different

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 Notes here as far as what is it good for?

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 The sales it's gonna be good for conversions

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 Which is what we're trying to do

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 We're trying to get people to convert and you know pay something on this page. We're gonna hit sales hit continue

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 And now we're right into the main

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 Campaign editor. So for this I'm gonna call this my challenge. We've got, you know, my new

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 challenge

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 you can name it whatever you want. This is just for you and

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 Scroll down. We want to just make sure all the settings are how we have it here. Okay, and

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 We click on this ad set. So just a quick

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 Explanation of how this works. You can see these are this is a folder like this is your campaign up here at this level

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 then we've got your ad set so this is the a

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 Basically a group of ads that are going to be shown to a particular set of people

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 so everything in this ad set is going to be shown to a particular set of people and now you can have I can duplicate

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 this and actually have

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 Multiple ad sets in the same campaign so you can see now

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 I've got one campaign with two different ad sets and each of those has an ad in it

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 Okay, so there's it can get kind of crazy, but I just want to show you the the general

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 You know process behind how this is set up. So

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 Let's delete that we'll go into this and I'm gonna say we're gonna for this we're gonna retarget

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 warm traffic, okay, so

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 That's just the name and just kind of lets us know who is this going to so we're gonna we want to send

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 This set of ads somewhere. We want to send them to people

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 Who already know about us? They are there a warm lead essentially. They already seen our face

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 This is not the first time they're seeing us

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 And so we'll go here we'll hit choose an event and we want to go all the way down to

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 purchase

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 So depending on how you have your pixel setup, you can check out the other videos on on here

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 But you definitely want to have something that tells the Facebook pixel that there was a successful purchase

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 So I'll go ahead and leave that there

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 And now we're gonna go in and set the budget. Okay, so here's a whole

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 This could be its own video on its own. But for as far as budget goes

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 I would

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 plan to spend, you know for a challenge anywhere in like fifty to a hundred dollars a day and

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 Particularly just focus on kind of the week leading up to the challenge would be the best

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 you're gonna see the most results and really that day or two before the

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 Start date of the challenge all the way to the first day of the challenge

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 you'll still get you know conversions and then after that the you know, it kind of

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 Trickles off and so I would you know, pause the ads at that point

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 so

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 Start with whatever you're comfortable with if it's a paid challenge

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 You are going to need to pay to show this to a lot of people

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 So that they you know, those people can then you know decide if they want to be a part of it

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 If it's a free challenge, you don't need to spend as much because you're just giving away

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 There's different methods here for this video. I'm going to focus in on a paid challenge

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 Which we only do paid challenges for for kingdom messengers. So

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 But there are different tactics for sure

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 So for budget if this was a challenge that I was running I would try to put in like a hundred dollars a day

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 To kind of get started and then you can always scale it up or down

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 So and think about this like if you are charging

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 $47 a ticket you only have to sell two tickets a day and you've covered your ads spend for the day

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 So it doesn't make sense when you're just pouring money in and nothing's coming out

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 But you want to

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 Plan that you're gonna make some sales right or else none of this would be you know worth it

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 We're trying to make some sales and the reason we charge for it for a challenge is so we can pay for ads

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 It's really simple

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 We typically don't spend money on ads. We use the ticket sales to pay for the ads

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 And so what happens is on Monday, we run a hundred dollars of ads

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 Let's say we sell two or three and then we have a hundred and fifty dollars

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 So now on Tuesday, we put a hundred and fifty dollars towards the the ads and so forth

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 And so if you can keep that going

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 We've actually seen this multiply

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 for other challenges where we've put maybe two or three hundred dollars in to start but by the end of it we had spent

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 $6,000 on ads and

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 Well, that's all we did is we just took the money from the first the previous day and put it into the next day

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 So conceptually that's just how it works. So so think a little differently about this

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 Don't think of it as just you throwing money and just planning on never seeing it again

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 You want to see a return on that?

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 I mean as you get better as you run more campaigns, you will get more and more of return on that ad spend

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 Okay back to the actual tutorial here. So jumping into this we've got

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 The budget I'll go ahead and just set that to 50 and then we're not gonna set an end date

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 We just want to let them run we can pause them whenever we want

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 But that can change kind of how the algorithm works if you have an end date

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 So let's just we're just gonna pause it when we're done

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 And now as far as audiences, this is the most important piece here

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 We can go ahead and use some of those custom audiences since we're running to retarget warm traffic. I can go here and I can choose

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 Facebook and Instagram video views so that was and if you hover over that

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 It was telling me that was a

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 sizable audience so Facebook

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 We have 35 to 42 thousand people on that one this is Instagram about 10,000 and I'm just gonna keep going down

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 There's a few other

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 examples

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 here

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 Purchases, let's see website visitors. So these are all different

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 Audiences that that already have seen our content and kind of know about us already. Okay, so

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 There's a little estimator here on the right that says estimated daily results. This is just a reference point

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 This does not mean you're gonna make two to ten sales a day

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 But it's giving you a rough ballpark to let you know is this audience too big or too small

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 And so for this wrong warm targeting we're gonna leave it just like this. I've got all my

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 Warm retargeted

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 audiences right here and

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 Then we can leave this checked where it says advanced custom audience

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 So what this does it says if Facebook thinks that it may have better ideas on how to run this

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 This campaign and if they think they can change the audience and get better results, you're saying yes, that's okay

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 Go ahead and you know make changes to it

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 Okay. Now as far as the locations go we actually can just close this and actually just target

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 Worldwide, okay, because this is already a trap audience. We don't really care

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 Where they are and this is a little trick when you choose worldwide

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 World why there's actually a place so you want to choose

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 The there's one called region I think it's at this one. No, I think you just delete it

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 I think you just leave it wide open like that

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 Yes, so that that went up quite substantially now

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 All right, so you just want to choose worldwide unless you're specifically trying to exclude certain countries

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 We just want to be in the US for time zones or things like that. You can change this

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 It's just gonna shrink the audience there. We're gonna leave the age wide open

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 We're not going to choose the gender unless you're specifically doing you know a woman's conference or something like that

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 I would just leave this open and just it'll

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 Facebook will figure out who's buying it and they will redirect the ads to that age or to that gender depending on who's buying

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 Scrolling down here

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 Advanced place. I'm just gonna leave this recommended here. This is saying Facebook's gonna figure out which platforms do we send this to Facebook?

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 Do we send it to Instagram and then where on Facebook and Instagram? We're just gonna let Facebook

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 Figure that out for themselves. And that's it. That's all we got to do at this point

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 And that's it. That's all we got to do at this ad set level. All right now

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 We're going to actually set up our ad. So when you click into this

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 Um, we're going to go ahead and call this

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 Uh, you know, uh, let's call it like challenge

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 um

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 invite

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 And i'm going to choose my facebook page here and my instagram. I want to choose my instagram account there

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 So these this is uh, what's going to show up and you'll see here it's there's a little mock-up on the right here

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 Of what this is going to look like and it says kingdom messenger and it's going to say sponsored next to it

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 But it's using the uh accounts that you specify on this these drop downs

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 Okay. So now we're going to hit uh manual manual upload. We're going to just um, and then we're going to choose a video

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 And we're going to go here and hit add media and click add video

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 Now you can go ahead and upload a video directly here by going to the far right and just clicking upload and you can upload

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 it from your

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 uh

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 From your phone, um from descript from whatever tool you're using to edit i'm going to go in and grab

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 uh

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 This one right here

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 So this one is this one's a good I think it's this ad right here

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 So i'm going to grab this one it's a 15 second

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 and it's uh

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 It's vertical. So this is kind of what we'd recommend. So i'm going to just pull this in here

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 Hit next

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 Now I would shoot for 30 to 60 seconds for this but not more than 60 seconds. Okay

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 Um, let's hit done

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 So now you can see just like that I just dropped one video in but all of these ads just got created

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 You can see here on the right. Let me move myself over to the side here. Perfect

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 So

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 Here you can actually see all of the different ads if I click on this I can see what it's going to look like

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 Um in an instagram feed i'm going to see what it's going to look like

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 Uh, you know here on a on a video feed so it's going to mock that up for you. It's going to show you how it all

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 um is going to work and

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 I'm going to go ahead choose this and then

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 And there's a whole video on how to add your domain which you can check out in a different part of the course

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 And uh, let's keep going from the top down

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 I kind of got ahead of myself there. So let's so we added our video

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 Okay, but now we need to have some sort of text. So I would say something like

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 Do you have a message?

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 In

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 your heart

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 um

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 And then you'll see if I just wait a second

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 It's going to add that text above this. This is what people can read before they start watching your video

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 So this video is very powerful. Most people are just going to watch the video

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 But this text is also something that can just kind of grab their attention

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 um

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 You could say something like um

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 Join our three-day

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 online workshop to launch your

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 You know christian

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 podcast online

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 Um

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 so we're saying things like

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 um christian we're saying podcast we're saying online workshop all of the text that you use here is going to be

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 Fed to the facebook algorithm and they will then send this

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 They will send this to the right people. So if we've said the word christian, they now know

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 Okay, that's probably going to be best if I can find people who are

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 You know have christian type interests, right?

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 So there's a whole lot i'll show some more examples a better copy I would write

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 Probably three or four sentences here

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 Of what is gonna and I would format it this way with a sentence a space a sentence a space

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 It just makes it really nice and easy to read

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 Um, so every every sentence is a paragraph is a good way to remember it

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 Okay

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 Uh, and then if we go down a little more here

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 I'm just gonna zoom out my page just a bit because I can't there we go

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 So go down to headline and say, uh, you know, january

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 You know 18 through 21

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 And that text is going to show up down here at the bottom, right?

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 okay, and uh, and that is

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 Just another place you can put a little bit of text people can read this they can read that text before they click

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 the learn more button

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 And then this is the button that they will have here as an option to click on something

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 And then we actually want to send them somewhere. We need to send them to a page where they can they can purchase

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 This um, so for this example

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 I'll just go ahead and grab our kind of standard

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 um

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 Format here. So let's go back here. Click there

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 right

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 and

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 Now it's actually going to send people

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 To this domain so when they click learn more that learn more button right here

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 it's going to take them to this page and this is the page where they can

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 Watch a video do some do whatever they need to do and then eventually, you know, check out this

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 So right now we're using click funnels to build that page and that's where we're sending people

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 and

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 What that page does and how to build that page is a little bit on the outside of the realm of this course

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 But we potentially will have some training on that later

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 Okay, so we've got this

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 and i've got my

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 uh

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 Yeah, just keep going through this looks everything's pretty much set up the way we need to

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 so now

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 What I can do is i've just written my text i've got the link in there

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 I've got the dates all that stuff's set. I can just click here and hit duplicate

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 and let's create a

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 for another one of those

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 So now i've got a copy and I can leave everything the same and I can just come in here and put a different video

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 in place

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 so

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 i'm gonna grab

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 Uh, let's see

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 this one

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 Okay, so now i've got and i'll just call this challenge invite, you know, too it's just something that helps you remember

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 Uh, you know where it is I could even just you know, I see like jesus face in the we got that that poster

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 Up there of jesus face. So that just reminds me

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 Oh, that's the one that she did in front of the you know in front of that that chair

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 Uh in front of um, so we scroll down here

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 We can all the text has been duplicated so I can kind of

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 Leave this as is and you can keep going you could make two or three variations of this

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 You could try different videos

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 That way you're not having to come up with this perfect video

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 And then publish that and hope that it works you can create two or three versions and see which one works

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 Facebook's going to figure out it's going to show

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 This video to the first person another video to the second person another version of another video to the third person

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 And then it will decide say hey, I think like it'll figure out that when we show video two

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 To this type of person it gets better results. And then at that point it will

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 It'll just put more of the ad spend

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 Towards that video so you don't even have to you know do anything

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 It'll just sort of promote that video above the rest

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 So if you give it a few options, uh, it will kind of figure that all out for you. So

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 At this point we can actually go ahead and launch this campaign

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 The easiest way to do that is to click up here at the top level

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 And you're going to the very bottom right here and hit the big scary green publish button

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 and at that point you're going to have

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 Uh, facebook is going to go

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 Going to review your ads your ads do have to get reviewed before they will publish

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 It is a brand new account. It may take

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 A day or two to get those reviewed and approved

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 and so, uh

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 Just be aware of that

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 Once you start spending more and more on facebook that those reviews can can get down to an hour or two

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 So but just on a first account, they're pretty slow to get it. Let's get it started. So

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 That's everything on this as far as getting a challenge campaign set up

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 If you've got any questions, you can comment on this video or you can email us at help at kmw support