WEBVTT

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A person thinks, I'm just supposed to make a logo.

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And then they think, well, it's pretty.

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I like pink, and I like swirly lines.

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And so they make a logo like that because it represents them.

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And they never did all the hard work at the beginning

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to really figure out who the client is, because it really

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doesn't matter if they like pink, right?

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It matters on who they're targeting.

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And I think most people think they

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know who their ideal client is, but they really

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haven't worked with someone to just narrow it down

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so specific that they know exactly where that person

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hangs out, what do they like, what colors do they like,

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what draws them, what kind of public persona,

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where can we find them, right?

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Because all of that stuff's going to affect

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how we do a logo and branding.