WEBVTT 1 00:00:00.000 --> 00:00:02.760 and today is the first of a two-part series. 2 00:00:02.760 --> 00:00:04.640 Deep Work is a phenomenal tool 3 00:00:04.640 --> 00:00:05.720 that we're gonna learn about today. 4 00:00:05.720 --> 00:00:08.280 It is specifically based on Cal Newport's book. 5 00:00:08.280 --> 00:00:10.320 We're gonna pop that in the chat. 6 00:00:10.320 --> 00:00:12.120 And Deep Work is a superpower 7 00:00:12.120 --> 00:00:14.800 that will make you the master of your craft. 8 00:00:14.800 --> 00:00:17.400 If that sounds good to you, pop a yes in the chat. 9 00:00:17.400 --> 00:00:20.480 Let us know that you're ready to get started. 10 00:00:20.480 --> 00:00:23.360 And my pro tip for today 11 00:00:23.360 --> 00:00:25.120 is if something isn't working for you, 12 00:00:25.120 --> 00:00:27.200 a tool or a concept that you've learned 13 00:00:27.200 --> 00:00:28.560 as we've been joining The Edge 14 00:00:28.680 --> 00:00:32.080 and going through this material, try again. 15 00:00:32.080 --> 00:00:33.560 This is gradual growth. 16 00:00:33.560 --> 00:00:34.920 So don't give up on something 17 00:00:34.920 --> 00:00:36.240 if it didn't work the first time. 18 00:00:36.240 --> 00:00:38.880 Remember, not one of us is static. 19 00:00:38.880 --> 00:00:41.040 We're constantly growing and changing. 20 00:00:41.040 --> 00:00:43.200 So imagine yourself in the future 21 00:00:43.200 --> 00:00:45.160 and identify that your capacity 22 00:00:45.160 --> 00:00:48.520 is going to be far beyond what it is today. 23 00:00:48.520 --> 00:00:50.960 So keep in mind, if you're feeling stuck, 24 00:00:50.960 --> 00:00:53.200 just keep trying, keep moving forward. 25 00:00:53.200 --> 00:00:55.280 And you're probably, if you're feeling stuck, 26 00:00:55.280 --> 00:00:57.560 you're probably right up against 27 00:00:57.560 --> 00:00:59.400 the next level of your performance. 28 00:00:59.400 --> 00:01:01.840 So keep pressing through, keep at it, 29 00:01:01.840 --> 00:01:02.680 and keep trying. 30 00:01:02.680 --> 00:01:04.800 Remember, making small changes every day 31 00:01:04.800 --> 00:01:06.480 is going to have a really big return 32 00:01:06.480 --> 00:01:08.480 over a long period of time. 33 00:01:08.480 --> 00:01:11.120 Okay, Dion, we are ready for you. 34 00:01:11.120 --> 00:01:12.200 So over to you. 35 00:01:14.040 --> 00:01:15.240 Thank you very much, Dia. 36 00:01:15.240 --> 00:01:17.120 Always appreciate that. 37 00:01:17.120 --> 00:01:18.800 This is so much fun hanging out 38 00:01:18.800 --> 00:01:22.840 with our family here on Wednesdays. 39 00:01:22.840 --> 00:01:23.840 Love to have you all. 40 00:01:23.840 --> 00:01:26.720 So today is a big day, 41 00:01:26.760 --> 00:01:27.960 but before we get going, 42 00:01:27.960 --> 00:01:29.840 I thought it might be helpful. 43 00:01:29.840 --> 00:01:31.560 You know, I think as leaders, 44 00:01:31.560 --> 00:01:33.360 it's always good every now and again 45 00:01:33.360 --> 00:01:34.520 to hit the pause button 46 00:01:34.520 --> 00:01:37.840 and summarize the distance you've covered recently. 47 00:01:37.840 --> 00:01:40.640 I'm amazed how few leaders actually do this, 48 00:01:40.640 --> 00:01:41.960 but it's really helpful to see, 49 00:01:41.960 --> 00:01:43.720 hey, we've actually made progress. 50 00:01:43.720 --> 00:01:46.440 So let me do that for just one second. 51 00:01:46.440 --> 00:01:50.000 As you guys know, we're building this program 52 00:01:50.000 --> 00:01:53.840 on four key pillars, on leadership, 53 00:01:53.840 --> 00:01:58.840 culture, innovation, and of course, economics. 54 00:01:58.920 --> 00:02:01.840 So culture, sorry, leadership, 55 00:02:01.840 --> 00:02:04.480 culture, innovation, and economics. 56 00:02:04.480 --> 00:02:07.400 And so far, we've done three leadership talks. 57 00:02:07.400 --> 00:02:10.199 We talked about moving from success to prime. 58 00:02:10.199 --> 00:02:13.080 We talked about what purpose does our business exist? 59 00:02:13.080 --> 00:02:14.160 Remember, what are we doing? 60 00:02:14.160 --> 00:02:15.000 Why are we doing it? 61 00:02:15.000 --> 00:02:16.280 How do we fit in? 62 00:02:16.280 --> 00:02:18.120 We also talked about the key management 63 00:02:18.120 --> 00:02:20.720 as part of leading your own contribution. 64 00:02:20.720 --> 00:02:22.640 Those were the three big leadership talks 65 00:02:22.640 --> 00:02:24.120 we've done so far. 66 00:02:24.120 --> 00:02:25.760 We also did one on economics. 67 00:02:25.760 --> 00:02:29.080 We talked about the triple bottom line, the rule of three. 68 00:02:29.080 --> 00:02:30.360 We talked about transparency, 69 00:02:30.360 --> 00:02:31.960 so everyone knows how much we're making, 70 00:02:31.960 --> 00:02:35.680 how it's working, and how what they're doing contributes. 71 00:02:35.680 --> 00:02:37.120 So we did one on economics, 72 00:02:37.120 --> 00:02:40.840 and then we did two on work culture, on culture. 73 00:02:40.840 --> 00:02:43.680 We talked about creating a culture of trust, 74 00:02:43.680 --> 00:02:45.600 and we also talked last week 75 00:02:45.600 --> 00:02:48.240 about getting work done at work. 76 00:02:48.240 --> 00:02:50.840 Today, I'm excited because this is our first one 77 00:02:50.840 --> 00:02:53.200 we're doing on innovation. 78 00:02:53.200 --> 00:02:56.120 And this week and next week, 79 00:02:56.120 --> 00:03:01.120 we're gonna do Deep Work part one and Deep Work part two. 80 00:03:01.840 --> 00:03:06.840 And I'm excited about what this will do for you specifically 81 00:03:06.960 --> 00:03:11.960 because if you think about it, in the new economy, 82 00:03:12.120 --> 00:03:13.480 in this knowledge economy 83 00:03:13.480 --> 00:03:16.120 that we're all operating under now, 84 00:03:16.120 --> 00:03:19.120 with the new AI, especially with the release of products 85 00:03:19.120 --> 00:03:22.960 like ChatGPT, which maybe can have a bigger impact 86 00:03:22.960 --> 00:03:25.560 than when we first had internet browsers. 87 00:03:25.560 --> 00:03:29.480 So I remember in 1996 being one of the first companies 88 00:03:29.480 --> 00:03:31.680 on the internet with technology. 89 00:03:31.680 --> 00:03:33.400 And I remember the beginning of that year, 90 00:03:33.400 --> 00:03:36.360 Bill Gates saying that the internet was a fad, 91 00:03:36.360 --> 00:03:39.800 and Netscape was the browser back then, 92 00:03:39.800 --> 00:03:41.280 and it was changing our lives. 93 00:03:41.280 --> 00:03:44.360 We could just access so much information. 94 00:03:44.360 --> 00:03:47.200 And a few months later, Bill Gates changed his mind. 95 00:03:47.200 --> 00:03:50.520 I think he put about eight or 900 programs in a hall 96 00:03:50.520 --> 00:03:55.000 and invented, came up with the Internet Explorer browser. 97 00:03:55.000 --> 00:03:58.480 And it's just extraordinary the distance we've covered 98 00:03:58.480 --> 00:04:00.600 since those early days of the internet. 99 00:04:00.600 --> 00:04:04.080 And I think ChatGPT is probably the next generation 100 00:04:04.080 --> 00:04:07.440 of AI tools that are gonna completely and utterly change 101 00:04:09.720 --> 00:04:11.720 the internet for all of us. 102 00:04:11.720 --> 00:04:15.600 So here's, if you think about this new economy, 103 00:04:15.600 --> 00:04:19.640 how fast things are going, there are three types of people 104 00:04:19.640 --> 00:04:22.280 that are gonna have a particular advantage 105 00:04:22.280 --> 00:04:23.360 over everyone else. 106 00:04:23.360 --> 00:04:26.600 The first of those who work with intelligent machines, 107 00:04:26.600 --> 00:04:31.160 the AI and those kinds of technologies. 108 00:04:31.160 --> 00:04:33.920 Second are gonna people who are owners of capital, 109 00:04:33.920 --> 00:04:37.320 private equity people, people have access to capital. 110 00:04:37.320 --> 00:04:40.280 And third are gonna be superstars 111 00:04:40.280 --> 00:04:42.280 in their own field of work. 112 00:04:42.320 --> 00:04:45.720 So I assume that you are not an AI programmer 113 00:04:45.720 --> 00:04:47.040 and that's not your space, 114 00:04:47.040 --> 00:04:49.640 or two, that you don't run a private equity firm. 115 00:04:49.640 --> 00:04:51.920 So what I'm gonna assume for this talk 116 00:04:51.920 --> 00:04:55.280 is that you are here to learn to become a superstar 117 00:04:55.280 --> 00:04:57.800 in your own field of work. 118 00:04:57.800 --> 00:04:59.000 Now, here's the cool thing. 119 00:04:59.000 --> 00:04:59.960 Deep work. 120 00:05:00.000 --> 00:05:07.520 is the superpower that's going to help you become the master of your craft and let's talk about why 121 00:05:07.520 --> 00:05:14.640 that is. So first just to get us going let's just lay a few foundations. The first is that what do 122 00:05:14.640 --> 00:05:21.920 we mean when we say deep work? What do we mean? So here's a definition. Deep work is focused 123 00:05:22.880 --> 00:05:30.400 undistracted work on a task that pushes your cognitive abilities to the limit. 124 00:05:31.360 --> 00:05:41.280 Deep work is focused undistracted work on a single task that pushes your cognitive abilities 125 00:05:41.280 --> 00:05:47.360 to their limit. So think of the gym if you went into the gym and you only used light weights 126 00:05:47.360 --> 00:05:52.400 and you picked up these super light weights did some curls for about you know three or four put 127 00:05:52.400 --> 00:05:57.680 it down was distracted went off ran on the treadmill for 30 seconds got off that went and 128 00:05:57.680 --> 00:06:02.960 something else all you do is become a lightweight right so you wouldn't be anything you would never 129 00:06:02.960 --> 00:06:09.040 develop any muscle power. Deep work is the same and most of us are like in the gym do a few on 130 00:06:09.040 --> 00:06:15.680 the right arm get distracted go off get a drink of water come back most work is that and we call that 131 00:06:15.680 --> 00:06:25.840 shallow work. So deep work is the way in which we take our very best ideas and we make a contribution 132 00:06:25.840 --> 00:06:33.440 to the organization or to even our industry. So deep work comes from a place deep within yourself 133 00:06:34.000 --> 00:06:41.680 in which you produce your most powerful work the most meaningful part of your contribution to your 134 00:06:41.680 --> 00:06:47.680 organization. Shallow work on the other hand is things like answering emails producing reports 135 00:06:48.480 --> 00:06:52.560 you know flipping from one meeting to another jumping on one zoom call to the next that's all 136 00:06:52.560 --> 00:06:59.200 shallow work stuff. That in itself is work that's necessary to get your job done but it's not what 137 00:06:59.200 --> 00:07:05.520 will make you you know give you your superpower. It's not what's going to make you a superstar 138 00:07:05.520 --> 00:07:12.640 in your organization or a superstar in your industry. So because if you spend enough time 139 00:07:13.520 --> 00:07:20.800 in that kind of state of frenetic shallowness you could permanently reduce your capacity to 140 00:07:20.800 --> 00:07:26.160 perform deep work and it's really interesting that people who you know we talked last week 141 00:07:26.160 --> 00:07:33.120 that multitasking makes you dumb and it more than makes you dumb it can actually make it harder and 142 00:07:33.120 --> 00:07:39.280 harder and harder to learn to do deep work but all is not lost because with some practice and 143 00:07:39.280 --> 00:07:44.880 some basic tools and some power tips which I'm going to share with you today you can develop 144 00:07:44.880 --> 00:07:52.240 this this superpower this deep work superpower because deep work if you think about it is what 145 00:07:52.240 --> 00:08:01.280 creates breakthrough in business ideas. It's you solving more complex problems deep work is when 146 00:08:01.280 --> 00:08:06.480 you're making a contribution to your company you're working on the business you're not just 147 00:08:06.480 --> 00:08:11.920 working in the business. Shallow work is working in the business doing the day-to-day answering 148 00:08:11.920 --> 00:08:16.880 the emails going on the zoom call doing all that stuff but deep work is when you back out and say 149 00:08:16.880 --> 00:08:21.760 you know what we need a new system that manages this part of our business better. I'm going to 150 00:08:21.760 --> 00:08:26.080 go and do research, I'm going to develop a new system, I'm going to find out which companies 151 00:08:26.080 --> 00:08:32.320 can come help us, I'm going to help move the organization forward, I'm going to work on the 152 00:08:32.320 --> 00:08:39.520 business not just in it and that capability is what will separate you out from everyone else 153 00:08:40.320 --> 00:08:46.800 and to do that it helps if you can decide what do you want to be best in the world at. 154 00:08:47.360 --> 00:08:52.240 If you could pick something and say man I love what I do I love the job I do but I want to be 155 00:08:52.240 --> 00:08:58.720 best in the world that to do that we're going to commit to growing that ability in you so that you 156 00:08:58.720 --> 00:09:04.080 can become better and better and ultimately perhaps become best in the world or at least 157 00:09:04.080 --> 00:09:09.280 be in the group that's considered best in the world at that specific thing. To do this you 158 00:09:09.280 --> 00:09:15.920 genuinely have to love what you do and you have to respect yourself enough to make this kind of 159 00:09:15.920 --> 00:09:22.720 investment in yourself and that's why we often say you know you're good soil and you're worth 160 00:09:23.360 --> 00:09:29.520 making those kind of investments so this is a time investment in yourself in the thing you 161 00:09:29.520 --> 00:09:35.440 want to become great at. So deep work is the critical tool that makes it happen. 162 00:09:36.880 --> 00:09:43.200 So deep work is not only critical in terms of developing yourself as a knowledge worker 163 00:09:43.200 --> 00:09:49.680 but it really helps you develop that new kind of muscle memory that new kind of 164 00:09:49.680 --> 00:09:55.120 working memory that will allow you to perform at a much higher level. 165 00:09:56.480 --> 00:09:59.920 So if you think about it it helps you deep work will help 166 00:10:00.000 --> 00:10:04.760 help you develop new skills and employ those new skills 167 00:10:04.760 --> 00:10:07.320 so that you can improve your productivity, 168 00:10:07.320 --> 00:10:08.600 prove your output. 169 00:10:08.600 --> 00:10:11.600 So it's new skills and deploying those new skills. 170 00:10:11.600 --> 00:10:12.880 So not just learning a skill, 171 00:10:12.880 --> 00:10:15.480 but learning to actually use them. 172 00:10:15.480 --> 00:10:17.720 Because if you can do those both more effectively 173 00:10:17.720 --> 00:10:21.520 than others, this puts you into a leading position. 174 00:10:21.520 --> 00:10:25.600 So in this whole information economy that we're in, 175 00:10:25.600 --> 00:10:27.760 it's gonna take people who are developed 176 00:10:27.760 --> 00:10:29.520 this kind of skill. 177 00:10:30.680 --> 00:10:33.160 So let me talk about the three challenges 178 00:10:33.160 --> 00:10:35.560 or the three things that I've noticed 179 00:10:35.560 --> 00:10:37.520 that cause people to struggle 180 00:10:37.520 --> 00:10:40.040 with this concept of deep work. 181 00:10:40.040 --> 00:10:41.920 I think a lot of people, when you explain it 182 00:10:41.920 --> 00:10:43.720 like the way I'm explaining it now, 183 00:10:43.720 --> 00:10:45.760 you know, they may say, no, I get it. 184 00:10:45.760 --> 00:10:47.600 I can see it's really important, 185 00:10:47.600 --> 00:10:48.760 but it's difficult for me. 186 00:10:48.760 --> 00:10:50.440 You know, I tried to do deep work. 187 00:10:50.440 --> 00:10:51.720 I was like 20 minutes into it. 188 00:10:51.720 --> 00:10:53.520 I was bored out of my mind. 189 00:10:53.520 --> 00:10:55.320 You know, so when I was 40 minutes into it, 190 00:10:55.320 --> 00:10:57.400 it was like, let me out now. 191 00:10:58.400 --> 00:11:00.040 So I wanna talk about why that is. 192 00:11:00.040 --> 00:11:04.280 Why is it that we struggle to do this kind of work? 193 00:11:04.280 --> 00:11:07.640 And the reason is, is we've been so conditioned 194 00:11:07.640 --> 00:11:11.760 by the fast pace of our lives to do shallow work 195 00:11:11.760 --> 00:11:14.400 that we've created a working memory 196 00:11:14.400 --> 00:11:17.360 that only functions for shallow work. 197 00:11:17.360 --> 00:11:21.520 And so deep work is a completely different mode. 198 00:11:21.520 --> 00:11:23.360 It's a different modality. 199 00:11:23.360 --> 00:11:26.280 It's a different way of getting work done. 200 00:11:26.280 --> 00:11:29.880 And so when we recognize that, we can't just, 201 00:11:29.880 --> 00:11:32.480 it's not just a, well, we'll put four hours aside 202 00:11:32.480 --> 00:11:34.600 and try to focus on something. 203 00:11:34.600 --> 00:11:38.560 It's a much more substantive skill than that. 204 00:11:38.560 --> 00:11:42.280 So here are the three challenges most people struggle with. 205 00:11:42.280 --> 00:11:45.280 Developing the ability to focus intensely 206 00:11:45.280 --> 00:11:47.200 for long periods of time. 207 00:11:47.200 --> 00:11:49.160 People say, well, I get distracted. 208 00:11:49.160 --> 00:11:50.560 You know, I get this. 209 00:11:50.560 --> 00:11:54.760 But we can learn, like all muscle, you can train yourself. 210 00:11:54.760 --> 00:11:58.000 So this means being really patient with yourself. 211 00:11:58.000 --> 00:12:00.320 So maybe your deep work starts at 30 minutes 212 00:12:00.320 --> 00:12:03.160 and then becomes 45 minutes and becomes an hour. 213 00:12:03.160 --> 00:12:06.320 And over time, you work up to four hours. 214 00:12:06.320 --> 00:12:11.160 Second thing is your ability to resist distractions. 215 00:12:13.480 --> 00:12:15.400 It's such a simple idea 216 00:12:15.400 --> 00:12:18.520 that this has to be protected time 217 00:12:18.520 --> 00:12:20.720 where there's no text messages going off, 218 00:12:20.720 --> 00:12:24.880 no Slack messages, no sort of incoming information 219 00:12:24.880 --> 00:12:28.640 other than you focusing on your turning off everything, 220 00:12:28.640 --> 00:12:31.320 shutting yourself off from the world. 221 00:12:31.320 --> 00:12:34.400 This ability is actually a skill. 222 00:12:34.400 --> 00:12:37.440 It's the ability to resist distractions. 223 00:12:37.440 --> 00:12:40.200 And, you know, that is one of the big things 224 00:12:40.200 --> 00:12:42.240 people start off with the idea, 225 00:12:42.240 --> 00:12:44.240 I'm gonna do this, that, and the next thing. 226 00:12:44.240 --> 00:12:48.120 And that is why we started last week with the notion of, 227 00:12:48.120 --> 00:12:51.480 this has to be organization-wide. 228 00:12:51.480 --> 00:12:53.040 This can't just be you saying, 229 00:12:53.040 --> 00:12:54.480 I'm gonna go and do deep work. 230 00:12:54.480 --> 00:12:56.320 And then your boss calls you three times, 231 00:12:56.320 --> 00:12:57.560 you know, during that session, 232 00:12:57.560 --> 00:12:59.280 you feel you have to answer. 233 00:12:59.280 --> 00:13:03.760 That's why we have to have a cultural understanding 234 00:13:03.760 --> 00:13:07.240 in our organization that says, I am doing deep work. 235 00:13:07.240 --> 00:13:10.320 That doesn't just mean I'm trying to get stuff done. 236 00:13:10.320 --> 00:13:14.680 It means I'm trying to step into a deeper level of thought 237 00:13:14.680 --> 00:13:17.640 and I'm trying to make a contribution to the company 238 00:13:17.640 --> 00:13:21.200 and to do that, I need to be left undistracted. 239 00:13:21.200 --> 00:13:24.040 So at Brilliant, we made a rule. 240 00:13:24.040 --> 00:13:27.200 And the rule is, you do not have to respond to anyone 241 00:13:27.200 --> 00:13:31.240 faster than one bucket, four hours. 242 00:13:31.240 --> 00:13:33.440 So if you respond within four hours, 243 00:13:33.440 --> 00:13:35.480 so if I contact you in the morning 244 00:13:35.480 --> 00:13:37.320 and you respond in the afternoon, 245 00:13:37.320 --> 00:13:38.880 or I contact you in the afternoon 246 00:13:38.880 --> 00:13:40.600 and you respond the next morning, 247 00:13:40.600 --> 00:13:42.280 you are really quick, 248 00:13:43.240 --> 00:13:46.240 which means we have to redefine 249 00:13:46.240 --> 00:13:49.520 what it means to be that great team player. 250 00:13:49.520 --> 00:13:53.160 For most of us, we may take some pride 251 00:13:53.160 --> 00:13:55.280 in I'm the person, they put it on Slack 252 00:13:55.280 --> 00:13:57.600 and man, 30 seconds later, I answered. 253 00:13:57.600 --> 00:14:00.320 They texted me within a minute, I responded to them. 254 00:14:00.320 --> 00:14:03.800 Yeah, that is great for shallow work. 255 00:14:03.800 --> 00:14:05.200 And shallow work plays a role. 256 00:14:05.200 --> 00:14:07.560 We'll get to that in just a second. 257 00:14:07.560 --> 00:14:09.360 But for deep work to exist, 258 00:14:09.360 --> 00:14:11.480 we have to have an understanding 259 00:14:11.480 --> 00:14:14.040 that I'm gonna respond to you in four hours. 260 00:14:14.040 --> 00:14:17.000 I'm gonna respond to you in one bucket length of time. 261 00:14:17.000 --> 00:14:18.480 And that has to be good enough. 262 00:14:18.480 --> 00:14:22.160 Now, if there's a genuine crisis, as we've said before, 263 00:14:22.160 --> 00:14:26.240 we can have a system like, hey, I'll text you twice 264 00:14:26.240 --> 00:14:28.680 or I'll call you twice so that it goes through your, 265 00:14:28.680 --> 00:14:29.960 I know you have your phone turned off, 266 00:14:29.960 --> 00:14:33.040 but if you call twice, you can set it up on your phone 267 00:14:33.040 --> 00:14:34.520 so that it comes through anyway. 268 00:14:34.520 --> 00:14:36.400 Maybe some means for people to get you 269 00:14:36.400 --> 00:14:38.600 in a genuine emergency. 270 00:14:40.280 --> 00:14:41.600 At the offices at Brilliant, 271 00:14:41.600 --> 00:14:43.120 we actually have signs made up. 272 00:14:43.160 --> 00:14:44.000 I should have had it here. 273 00:14:44.000 --> 00:14:46.080 Maybe somebody can grab one from Brilliant. 274 00:14:46.080 --> 00:14:47.880 We have signs that says focused work 275 00:14:47.880 --> 00:14:49.560 or deep work in session. 276 00:14:49.560 --> 00:14:51.840 And so we know not to bother one another 277 00:14:51.840 --> 00:14:53.080 when that sign's on the door. 278 00:14:53.080 --> 00:14:55.480 Now, many of us are virtual. 279 00:14:55.480 --> 00:14:57.760 And so we can't put a sign on the door, 280 00:14:57.760 --> 00:15:00.560 but maybe we can do the equivalent of a sign on the door. 281 00:15:00.000 --> 00:15:04.560 or maybe in a Slack channel we have a deep work saying you just say I'm doing deep work from 282 00:15:04.560 --> 00:15:08.960 Tuesday mornings, while I'm doing deep work from this time to this time, it'll be the sign on the 283 00:15:08.960 --> 00:15:16.720 door electronic version. But whatever it is, we have to develop skills and abilities that help us 284 00:15:16.720 --> 00:15:22.000 manage and resist distractions. Number three challenge that most people struggle with is 285 00:15:22.000 --> 00:15:29.600 reframing this type of work as something you actually love, making it really an amazing 286 00:15:29.600 --> 00:15:35.040 thing like saying it's not just something like you say oh I have to do deep work, it's like I 287 00:15:35.040 --> 00:15:42.400 love this part of my job, I love this part of this is my favorite four hours of the week, I get to 288 00:15:42.400 --> 00:15:50.320 work on something new, I get to make a contribution and that reframing it from it's a discipline to a 289 00:15:50.320 --> 00:15:55.120 delight that's really important and thanks for bringing this in for me but this is the deep work 290 00:15:55.120 --> 00:16:00.960 or on the back focus work sign that we throw up on the you know on our door here we have a little 291 00:16:00.960 --> 00:16:06.240 thing that hangs up and we can put them on and it's a way to let the rest organization know 292 00:16:07.040 --> 00:16:13.840 do not talk to me until that sign goes down. So those three challenges developing your ability 293 00:16:13.840 --> 00:16:21.040 to focus more intensely or for longer periods of time to developing the ability to resist 294 00:16:21.040 --> 00:16:29.040 distractions and three reframing this as something you're delighted something you love not a discipline 295 00:16:29.040 --> 00:16:38.080 you have to do. All right so I want to share with you five key thoughts or five keys that will help 296 00:16:38.080 --> 00:16:47.040 you develop this superpower. So key number one is a clear understanding. Understand that in order to 297 00:16:47.040 --> 00:16:53.600 produce your absolutely best stuff you're capable of you need to commit to the concept of deep work 298 00:16:53.600 --> 00:17:02.000 right so it's a commitment. Two, a goal. Set yourself the goal that you want to develop the ability to 299 00:17:02.000 --> 00:17:09.760 quickly master difficult things, the ability to quickly master hard things. So this is the ability 300 00:17:09.760 --> 00:17:16.319 to kind of deliver at an elite level both in terms of quality and speed. This is what 301 00:17:16.319 --> 00:17:24.480 makes it deep work. It's that incredible ability to learn hard things quickly and to focus intensely 302 00:17:24.480 --> 00:17:30.160 without distraction. So that's the goal here. The goal is to develop the superpower this ability to 303 00:17:30.160 --> 00:17:37.200 master hard things quickly to focus for extended periods of time and to get complex or difficult 304 00:17:37.200 --> 00:17:43.200 problems solved. Now you may be listening to say man that's just not me. Actually this is available 305 00:17:43.200 --> 00:17:50.640 to everyone. That's why I'm wanting to enroll you in this. I want this to become your personal goal. 306 00:17:50.640 --> 00:17:56.720 I want you to enroll in this idea that deep work is a superpower that's going to move you 307 00:17:56.720 --> 00:18:05.600 in your career and move you to become a master of your own craft. Number three, time. Understanding 308 00:18:05.600 --> 00:18:12.480 that it takes time to go deep to get to that deepest the best stuff you're capable of thinking 309 00:18:12.480 --> 00:18:19.920 of the best kind of work you're capable of. It's like sleep. It takes time for you to go into deep sleep 310 00:18:20.880 --> 00:18:26.560 and in deep work thinking it takes about 40 minutes from the time you start to start to get 311 00:18:26.560 --> 00:18:33.120 into that deep thought state of mind where that state of mind of deep thought starts to occur 312 00:18:33.120 --> 00:18:40.160 where your most creative most innovative part of you is there. You see this actually in like 313 00:18:40.160 --> 00:18:44.560 brainstorming when people are in a brainstorming session right if you're leading a brainstorming 314 00:18:44.560 --> 00:18:50.800 session what has happened is that brainstorming ideas come in like two waves. The first wave 315 00:18:50.800 --> 00:18:54.960 is what I would just call all the obvious stuff all the we should do this we should do that or 316 00:18:54.960 --> 00:18:59.200 have we tried this it's all the kind of what obvious stuff and then usually there's a silence 317 00:18:59.920 --> 00:19:04.960 and then the second wave comes of really deep thought that the much more creative stuff 318 00:19:05.600 --> 00:19:11.680 an inexperienced leader who doesn't know how to lead or hasn't been trained to lead brainstorming 319 00:19:11.680 --> 00:19:17.040 usually when that silence happens they cut it off and move to the next point that's unfortunate 320 00:19:17.040 --> 00:19:22.960 because the best ideas are about to come and it's the same when you go into deep work you you start 321 00:19:22.960 --> 00:19:28.160 with doing all the obvious stuff all the obvious thoughts and then you flush and then there's like 322 00:19:28.160 --> 00:19:33.920 this pause and then you go into this deeper state where you start to think at a much deeper level 323 00:19:33.920 --> 00:19:41.120 now if you're interrupted or distracted you pull yourself out of that state and you start again 324 00:19:42.480 --> 00:19:48.000 that's why deep work needs an extended uninterrupted time and if I keep saying it over 325 00:19:48.000 --> 00:19:54.000 and over again is because no matter how many times I said people remain distracted and then they go 326 00:19:54.000 --> 00:19:59.680 this deep thing doesn't deep work doesn't really work so like sleep if I kept waking you up every 327 00:20:00.000 --> 00:20:04.480 minutes and interrupting you, you'd have to surface again and then go back into the deep 328 00:20:05.520 --> 00:20:11.280 sleep cycle, then surface again, and you would feel pretty exhausted in the morning 329 00:20:11.280 --> 00:20:16.960 because you were constantly interrupted. Deep work and deep thought is a lot like that. 330 00:20:16.960 --> 00:20:22.560 Okay, so there's number three was time. Number four, routines. You have to start to develop new 331 00:20:22.560 --> 00:20:28.480 routines. So deep work is a habit, right? It's a habit that has to go beyond just good intentions. 332 00:20:29.040 --> 00:20:34.480 You have to learn to add these rituals. We talked last week about priming rituals. What does that 333 00:20:34.480 --> 00:20:39.600 mean? Preparing, like get your snacks ready and get your stuff ready. And if you're going to take 334 00:20:39.600 --> 00:20:43.760 a walk through the deep work, you're still working on it, even though you've gone for a walk, you've 335 00:20:43.760 --> 00:20:48.400 got up from your desk, you don't have to be stuck at your desk for four hours. But it does mean that 336 00:20:48.400 --> 00:20:52.720 you learn to prepare, you're turning off all your social media things, you're turning off all your 337 00:20:52.720 --> 00:20:56.880 all your communications, you're shutting it all down, you're putting stuff on silent, 338 00:20:56.880 --> 00:21:02.480 you've got a routine that you go through a preparation or ritual that you go through in 339 00:21:02.480 --> 00:21:08.000 preparing for deep work, that people are very good at this tend to prepare almost like the night 340 00:21:08.000 --> 00:21:13.120 before. So if you're doing deep work in the morning, it's a great idea to prepare the night 341 00:21:13.120 --> 00:21:18.080 before get everything ready, get your desk clear, get rid of the distractions on your desk papers, 342 00:21:18.080 --> 00:21:23.360 bills that have to be paid, whatever, a clean desk creates space for yourself to think. 343 00:21:24.240 --> 00:21:30.000 So these kind of priming rituals are really important. So, you know, it's going to take, 344 00:21:30.000 --> 00:21:36.400 you know, that practice. So routines, and then the fifth and last point of the, you know, the 345 00:21:36.400 --> 00:21:43.760 big keys is train your brain. Working memory is like muscle memory. So the ability to concentrate 346 00:21:44.640 --> 00:21:50.160 is like a training, like training a muscle. So the reason you can't use it, or you're struggling 347 00:21:50.160 --> 00:21:55.120 with it is because you've never trained it before. So, you know, if you train it in a 348 00:21:55.120 --> 00:22:00.240 structured way, you can push yourself to the limit, you get stronger. If you go to the gym, 349 00:22:00.240 --> 00:22:06.720 and you don't really push yourself, you don't develop muscle strength. So what you're really 350 00:22:06.720 --> 00:22:12.800 trying to do here is push yourself a little bit on your on your cognitive go deep, look for that 351 00:22:12.800 --> 00:22:19.120 deep idea, pull deeply from within yourself looking for that deepest, most creative idea, 352 00:22:19.120 --> 00:22:23.360 push yourself saying that's not good enough, I can do more, I can do more. It's that like being 353 00:22:23.360 --> 00:22:29.360 in the gym. And so, you know, you see, you may sit and say that doesn't sound like a lot of fun. 354 00:22:29.360 --> 00:22:37.200 Strangely enough, it's amazingly satisfying. Strangely enough, it is incredibly rewarding 355 00:22:37.200 --> 00:22:43.040 and meaningful. So the five things as I went through, understand, you know, commit to this 356 00:22:43.040 --> 00:22:48.240 idea of deep work to set yourself a goal that you want to be able to master hard things quickly. 357 00:22:48.240 --> 00:22:55.120 Three, give yourself time to go deep for develop routines preparing in advance that you get rid 358 00:22:55.120 --> 00:23:01.280 of all those distractions. Five, train your brain, push, push, push, push for your deepest ideas, 359 00:23:01.280 --> 00:23:07.440 greatest ideas. Cool. So we've talked a lot about deep work. But I want to give it a little bit of 360 00:23:07.440 --> 00:23:12.240 context and say, there are three types of work that you're going to be doing deep work being 361 00:23:12.240 --> 00:23:17.200 one of them. So we've talked a little bit about deep work. But think of the best analogy I can 362 00:23:17.200 --> 00:23:22.880 give you for deep work is think of going to the mountain cabin, you go to the mountain cabin, 363 00:23:22.880 --> 00:23:28.720 there's no cell phone reception there, none of your devices work, all your notifications off, 364 00:23:28.720 --> 00:23:34.080 you're out there at the cabin for four hours in the mountain cabin doing deep work. 365 00:23:35.040 --> 00:23:39.440 The second type of work is what we call focused work. This tends to be one to two hours. 366 00:23:40.160 --> 00:23:45.840 And focused work is think of coffee shop mode, right? You got your headphones on, you're not 367 00:23:45.840 --> 00:23:50.960 really talking to anyone, you know, and you know, every now and again, you check in with your 368 00:23:50.960 --> 00:23:56.240 with your team. So maybe once an hour, once every two hours, you're checking with your team. 369 00:23:56.240 --> 00:24:04.240 Now focused work is for doing existing work. Deep work is for doing new work. Deep work is to come 370 00:24:04.240 --> 00:24:12.320 up with something new. Focused work is just taking time to focus on existing work. Does it make sense? 371 00:24:12.800 --> 00:24:19.760 So focused work is one to two hours, coffee shop mode. Just let me focus, let me get this out. This 372 00:24:19.760 --> 00:24:26.560 is just you doing your existing work and focusing on it so you can get it done quicker and get it 373 00:24:26.560 --> 00:24:31.280 done faster and using, you know, a lot more concentrated effort with less distractions. 374 00:24:31.280 --> 00:24:35.680 I didn't say no distractions, less distractions. And then the last one is what we just call the 375 00:24:35.840 --> 00:24:41.600 is what we just call the general mode. General mode is shallow work. This is the storefront. 376 00:24:41.600 --> 00:24:45.600 So imagine you have a store, you're in the storefront, you're speaking to customers, 377 00:24:45.600 --> 00:24:49.840 you're working with a team, you're super responsive to your team, they put something on Slack, 378 00:24:49.840 --> 00:24:53.600 you're responding seconds, you're super responsive, helpful, you're helping other 379 00:24:53.600 --> 00:24:57.360 team members with their projects, with their goals, with what they're doing, right? 380 00:24:57.360 --> 00:24:59.840 That's general mode, shallow mode, and that's fine. 381 00:25:00.000 --> 00:25:05.040 there needs to be space for that. That's just part of being a team, it's part of working together. 382 00:25:05.040 --> 00:25:13.200 So three modes, deep work, mountain cabin, radio silence, focus for hours, do something new, 383 00:25:13.760 --> 00:25:21.200 push your limits. Number two, focused work, coffee shop mode, taking existing work and just getting 384 00:25:21.200 --> 00:25:27.840 work done in a focused way. And so that's why even at our, at the office here, we have focused, 385 00:25:27.840 --> 00:25:32.960 focused work as one of the options. We've got deep work and focused work. Focused work, 386 00:25:32.960 --> 00:25:37.360 about two hours, little bit, maybe on the top of the hour, you're just checking with the team. 387 00:25:38.080 --> 00:25:44.720 General mode, general work is just shallow work, storefront, working with the customers, 388 00:25:44.720 --> 00:25:51.040 collaborating. The big pushback a lot of people give when they're talking about deep work is, 389 00:25:51.680 --> 00:25:58.720 hey, I work in customer service. I can't do deep work. Well, customer service is always in general 390 00:25:58.720 --> 00:26:03.280 mode. There's no question about that. But you still have to carve out four hours a week if 391 00:26:03.280 --> 00:26:08.960 you're full-time or two hours a week if you're part-time, find time for focused work. So I'm 392 00:26:08.960 --> 00:26:13.920 going to end there. I'm going to leave it there for a minute. But I wanted to give you context 393 00:26:13.920 --> 00:26:18.640 because next week we're going to talk about how to use those three types of work. Your homework, 394 00:26:18.640 --> 00:26:23.600 though, for next week is to pull off one deep work session next week. Anybody pull 395 00:26:23.600 --> 00:26:29.920 off a deep work session this week? Show of hands, any brave people tried that this week? 396 00:26:31.040 --> 00:26:37.280 No? Nobody got it right? Yep. A couple of hands. OK. We're going to keep doing this till we see 397 00:26:37.280 --> 00:26:43.440 90% of the hands go up. All right. OK. I see a couple of hands. That's really great. Very cool. 398 00:26:43.440 --> 00:26:52.400 OK. Back to you, Bia. Awesome. Again, I want to reiterate that deep work starts before. So as 399 00:26:52.400 --> 00:26:56.400 I'm planning my week for the next week ahead, I'll identify a bucket that I'm dedicating to that. And 400 00:26:56.400 --> 00:27:01.360 I kind of think to myself, if I was an assistant to myself and I was planning ahead for my deep 401 00:27:01.360 --> 00:27:07.280 work, how could I facilitate eliminating distractions? What routine could I add? What 402 00:27:07.280 --> 00:27:11.600 might I need during that time? And do all the prep work before I enter deep work. Otherwise, 403 00:27:11.600 --> 00:27:16.960 it is really hard to go in. And again, it is a muscle. Practice, practice, practice. It will 404 00:27:16.960 --> 00:27:21.760 get easier, especially those of you who are used to being interrupted all the time. I'm a mom. I 405 00:27:21.760 --> 00:27:25.280 see there's a lot of other moms here, too. I understand what that's like. And it was very 406 00:27:25.280 --> 00:27:29.680 challenging in the beginning practicing deep work. But now, deep work are my favorite days 407 00:27:29.680 --> 00:27:35.280 when I can actually relax and get really creative discovery time. So that's been phenomenal. Dion, 408 00:27:35.280 --> 00:27:40.880 before we hop into breakouts, I wanted to ask you, can you qualify for us, why is deep work 409 00:27:40.880 --> 00:27:46.880 a crucial part of innovation? How does that fit in our innovation topic? Yeah, so thanks for saying 410 00:27:46.880 --> 00:27:53.040 that, asking that, because we're going to build other innovation tools later on. And we're going 411 00:27:53.040 --> 00:27:59.200 to measure projects by how many deep work sessions we're going to commit to those projects. So getting 412 00:27:59.200 --> 00:28:04.080 the deep work component, we're going to talk more down the road about what to do in the deep work 413 00:28:04.080 --> 00:28:10.000 session and how to deploy them in taking on and building bigger projects, complex projects. So 414 00:28:10.000 --> 00:28:15.600 deep work is a critical building block for the future. So that's why it's really critical. If we 415 00:28:15.600 --> 00:28:20.880 don't master this deep work thing or at least get it going now, it'll become harder and harder later 416 00:28:20.880 --> 00:28:26.480 on when we're when we add on in the season two and season three, we'll be adding on how to, you 417 00:28:26.480 --> 00:28:33.920 know, build projects on a larger scale using stacking deep work sessions. Thank you. And then 418 00:28:33.920 --> 00:28:38.880 before we hop into breakouts, one more question. Can you give an example of someone who, I know 419 00:28:38.880 --> 00:28:44.080 we have a lot of customer service people on the call, what would deep work look like for a customer 420 00:28:44.080 --> 00:28:52.560 service position? Yeah, certainly. I think for a customer service, I know we have customer service 421 00:28:52.560 --> 00:28:56.880 people on the call. So we could, we should ask them because they've been doing it. But so a 422 00:28:56.880 --> 00:29:01.440 customer service person may take, obviously not speaking to customers, that's a distraction in 423 00:29:01.440 --> 00:29:08.320 this case. So it'll be take four hours to work on, for instance, a new way or a new flow to handle 424 00:29:08.320 --> 00:29:12.240 refunds, for instance. So maybe you're dealing with refunds, and maybe you're trying to come up 425 00:29:12.240 --> 00:29:17.600 with a new system. And you want to script that much better, you want to have a better response, 426 00:29:17.600 --> 00:29:23.120 or you often run into a certain type of question that's really stressful for the team. 427 00:29:23.120 --> 00:29:28.880 So you want to take four hours and work on a better response or a better way of training. 428 00:29:29.920 --> 00:29:35.280 And so you're now thinking you're working on the business, you're not in it answering a specific 429 00:29:35.280 --> 00:29:40.720 customers, you know, issues, you're not thinking about customer service as a function, and how to 430 00:29:40.720 --> 00:29:47.280 improve that function. Thank you, Dion. Okay, so we're going to hop into breakouts. Team leaders 431 00:29:47.280 --> 00:29:51.680 in Solent, if you need the worksheet, go ahead and let us know in the comments, we'll post that in 432 00:29:51.680 --> 00:29:56.160 the comments. And we'll hop into breakouts, we'll come back at about 1.15. And so you'll get a 433 00:29:56.160 --> 00:29:59.840 notification that your session is ending and you'll come back in. If you 434 00:30:00.000 --> 00:30:01.560 It looks like breakouts are active. 435 00:30:01.560 --> 00:30:04.040 So go ahead and find your team, hop into breakouts. 436 00:30:04.040 --> 00:30:07.200 If you are stuck, post the room or the team 437 00:30:07.200 --> 00:30:10.520 that you should be in and we'll send you over manually. 438 00:30:10.520 --> 00:30:12.360 Okay, let us know if you have any questions. 439 00:30:12.360 --> 00:30:15.080 Yeah, I would like to meet with all the solo folks. 440 00:30:15.080 --> 00:30:19.000 So if I could go to the solo breakout, that'd be great. 441 00:30:19.000 --> 00:30:21.080 Thank you, yes, don't hop off. 442 00:30:21.080 --> 00:30:22.000 If you're a solo entrepreneur, 443 00:30:22.000 --> 00:30:24.000 do go into the breakout room for solos. 444 00:30:24.000 --> 00:30:26.040 Dionne will have something to chat about. 445 00:33:00.000 --> 00:33:23.000 I need to be moved to solo. 446 00:33:31.000 --> 00:33:35.000 Awesome, was that Giovanni or Mark? 447 00:33:35.000 --> 00:33:38.000 Sorry, I can't see who's talking. 448 00:33:38.000 --> 00:33:40.000 Yeah, it's Mark. 449 00:33:40.000 --> 00:33:41.000 Okay, perfect. 450 00:33:41.000 --> 00:33:44.000 It's not on the list. 451 00:33:44.000 --> 00:33:46.000 Okay, I'll send you over. 452 00:35:00.000 --> 00:35:05.000 . 453 00:35:05.000 --> 00:35:10.000 . 454 00:35:10.000 --> 00:35:15.000 . 455 00:35:15.000 --> 00:35:20.000 . 456 00:35:20.000 --> 00:35:25.000 . 457 00:35:25.000 --> 00:35:30.000 . 458 00:35:30.000 --> 00:35:35.000 . 459 00:35:35.000 --> 00:35:40.000 . 460 00:35:40.000 --> 00:35:45.000 . 461 00:35:45.000 --> 00:35:50.000 . 462 00:35:50.000 --> 00:35:55.000 . 463 00:35:55.000 --> 00:36:00.000 . 464 00:36:00.000 --> 00:36:05.000 . 465 00:36:05.000 --> 00:36:10.000 . 466 00:36:10.000 --> 00:36:15.000 . 467 00:36:15.000 --> 00:36:20.000 . 468 00:36:20.000 --> 00:36:25.000 . 469 00:36:25.000 --> 00:36:30.000 . 470 00:36:30.000 --> 00:36:35.000 . 471 00:36:35.000 --> 00:36:40.000 . 472 00:36:40.000 --> 00:36:45.000 . 473 00:36:45.000 --> 00:36:50.000 . 474 00:36:50.000 --> 00:36:55.000 . 475 00:36:55.000 --> 00:37:00.000 . 476 00:37:00.000 --> 00:37:05.000 . 477 00:37:05.000 --> 00:37:10.000 . 478 00:37:10.000 --> 00:37:15.000 . 479 00:37:15.000 --> 00:37:20.000 . 480 00:37:20.000 --> 00:37:25.000 . 481 00:37:25.000 --> 00:37:30.000 . 482 00:37:30.000 --> 00:37:35.000 . 483 00:37:35.000 --> 00:37:40.000 . 484 00:37:40.000 --> 00:37:45.000 . 485 00:37:45.000 --> 00:37:50.000 . 486 00:37:50.000 --> 00:37:55.000 . 487 00:37:55.000 --> 00:38:00.000 . 488 00:38:00.000 --> 00:38:05.000 . 489 00:38:05.000 --> 00:38:10.000 . 490 00:38:10.000 --> 00:38:15.000 . 491 00:38:15.000 --> 00:38:20.000 . 492 00:38:20.000 --> 00:38:25.000 . 493 00:38:25.000 --> 00:38:30.000 . 494 00:38:30.000 --> 00:38:35.000 . 495 00:38:35.000 --> 00:38:40.000 . 496 00:38:40.000 --> 00:38:45.000 . 497 00:38:45.000 --> 00:38:50.000 . 498 00:38:50.000 --> 00:38:55.000 . 499 00:38:55.000 --> 00:39:00.000 . 500 00:39:00.000 --> 00:39:05.000 . 501 00:39:05.000 --> 00:39:10.000 . 502 00:39:10.000 --> 00:39:15.000 . 503 00:39:15.000 --> 00:39:20.000 . 504 00:39:20.000 --> 00:39:25.000 . 505 00:39:25.000 --> 00:39:30.000 . 506 00:39:30.000 --> 00:39:35.000 . 507 00:39:35.000 --> 00:39:40.000 . 508 00:39:40.000 --> 00:39:45.000 . 509 00:39:45.000 --> 00:39:50.000 . 510 00:39:50.000 --> 00:39:55.000 . 511 00:39:55.000 --> 00:40:00.000 . 512 00:40:00.000 --> 00:40:00.000 513 00:40:00.000 --> 00:40:05.000 . 514 00:40:05.000 --> 00:40:10.000 . 515 00:40:10.000 --> 00:40:15.000 . 516 00:40:15.000 --> 00:40:20.000 . 517 00:40:20.000 --> 00:40:25.000 . 518 00:40:25.000 --> 00:40:30.000 . 519 00:40:30.000 --> 00:40:35.000 . 520 00:40:35.000 --> 00:40:40.000 . 521 00:40:40.000 --> 00:40:45.000 . 522 00:40:45.000 --> 00:40:50.000 . 523 00:40:50.000 --> 00:40:55.000 . 524 00:40:55.000 --> 00:41:00.000 . 525 00:41:00.000 --> 00:41:05.000 . 526 00:41:05.000 --> 00:41:10.000 . 527 00:41:10.000 --> 00:41:15.000 . 528 00:41:15.000 --> 00:41:20.000 . 529 00:41:20.000 --> 00:41:25.000 . 530 00:41:25.000 --> 00:41:30.000 . 531 00:41:30.000 --> 00:41:35.000 . 532 00:41:35.000 --> 00:41:40.000 . 533 00:41:40.000 --> 00:41:45.000 . 534 00:41:45.000 --> 00:41:50.000 . 535 00:41:50.000 --> 00:41:55.000 . 536 00:41:55.000 --> 00:42:00.000 . 537 00:42:00.000 --> 00:42:05.000 . 538 00:42:05.000 --> 00:42:10.000 . 539 00:42:10.000 --> 00:42:15.000 . 540 00:42:15.000 --> 00:42:20.000 . 541 00:42:20.000 --> 00:42:25.000 . 542 00:42:25.000 --> 00:42:30.000 . 543 00:42:30.000 --> 00:42:35.000 . 544 00:42:35.000 --> 00:42:40.000 . 545 00:42:40.000 --> 00:42:45.000 . 546 00:42:45.000 --> 00:42:50.000 . 547 00:42:50.000 --> 00:42:55.000 . 548 00:42:55.000 --> 00:43:00.000 . 549 00:43:00.000 --> 00:43:05.000 . 550 00:43:05.000 --> 00:43:10.000 . 551 00:43:10.000 --> 00:43:15.000 . 552 00:43:15.000 --> 00:43:20.000 . 553 00:43:20.000 --> 00:43:25.000 . 554 00:43:25.000 --> 00:43:30.000 . 555 00:43:30.000 --> 00:43:35.000 . 556 00:43:35.000 --> 00:43:40.000 . 557 00:43:40.000 --> 00:43:45.000 . 558 00:43:45.000 --> 00:43:50.000 . 559 00:43:50.000 --> 00:43:55.000 . 560 00:43:55.000 --> 00:44:00.000 . 561 00:44:00.000 --> 00:44:05.000 . 562 00:44:05.000 --> 00:44:10.000 . 563 00:44:10.000 --> 00:44:15.000 . 564 00:44:15.000 --> 00:44:20.000 . 565 00:44:20.000 --> 00:44:25.000 . 566 00:44:25.000 --> 00:44:30.000 . 567 00:44:30.000 --> 00:44:35.000 . 568 00:44:35.000 --> 00:44:40.000 . 569 00:44:40.000 --> 00:44:45.000 . 570 00:44:45.000 --> 00:44:50.000 . 571 00:44:50.000 --> 00:44:55.000 . 572 00:44:55.000 --> 00:45:00.000 . 573 00:45:00.000 --> 00:45:00.000 574 00:45:00.000 --> 00:45:02.060 you 575 00:45:30.000 --> 00:45:32.060 you 576 00:46:00.000 --> 00:46:02.060 you 577 00:46:30.000 --> 00:46:32.060 you 578 00:47:00.000 --> 00:47:02.060 you 579 00:47:30.000 --> 00:47:32.060 you 580 00:48:00.000 --> 00:48:02.060 you 581 00:48:30.000 --> 00:48:32.060 you 582 00:48:36.000 --> 00:48:38.060 you 583 00:48:42.000 --> 00:48:44.060 note just note that you have to come 584 00:48:44.060 --> 00:48:46.060 back and close them 585 00:49:01.000 --> 00:49:03.060 you 586 00:49:13.000 --> 00:49:16.060 okay looks like everyone is filtering 587 00:49:16.060 --> 00:49:18.060 back in you have everyone just a few 588 00:49:18.060 --> 00:49:20.060 minutes to 589 00:49:20.060 --> 00:49:22.060 portal in back here 590 00:49:22.060 --> 00:49:30.060 for those of you who are already here 591 00:49:30.060 --> 00:49:32.060 with us how was your breakout room 592 00:49:39.060 --> 00:49:42.060 all right 593 00:49:42.060 --> 00:49:45.060 oh was someone going to share 594 00:49:45.060 --> 00:49:47.060 maybe maybe okay everybody's back looks 595 00:49:47.060 --> 00:49:49.060 like we're all hopping back in 596 00:49:49.060 --> 00:49:51.060 fantastic we're still waiting on a few 597 00:49:51.060 --> 00:49:53.060 people but i think we're gonna make it 598 00:49:53.060 --> 00:49:55.060 back in okay so 599 00:49:55.060 --> 00:49:56.060 everyone how was the breakout room let's 600 00:49:56.060 --> 00:49:58.060 wave at me if you enjoyed 601 00:49:58.060 --> 00:50:01.060 your breakout room 602 00:50:00.000 --> 00:50:02.160 I heard a lot of good stuff, a lot of good chatter. 603 00:50:02.160 --> 00:50:04.360 I could see wherever it was talking and contributing. 604 00:50:04.360 --> 00:50:06.080 So let us know your key takeaways. 605 00:50:06.080 --> 00:50:09.240 And if anyone has a question, we're entering into Q&A. 606 00:50:09.240 --> 00:50:11.360 So if you have a question or maybe something 607 00:50:11.360 --> 00:50:13.720 that from past week that's just not sticking 608 00:50:13.720 --> 00:50:16.040 or you're having trouble facilitating, 609 00:50:16.040 --> 00:50:17.560 go ahead and pop that in the comments 610 00:50:17.560 --> 00:50:20.200 or raise your hand if you want a dialogue. 611 00:50:20.200 --> 00:50:24.800 Also, those of you who have done deep work before, 612 00:50:24.800 --> 00:50:26.720 I know we have a few teams who are actually 613 00:50:26.720 --> 00:50:28.360 very proficient at deep work. 614 00:50:28.360 --> 00:50:29.600 I'd love to hear from you. 615 00:50:29.640 --> 00:50:30.960 So if you wouldn't mind popping in the chat 616 00:50:30.960 --> 00:50:32.480 or raising your hand and letting us know, 617 00:50:32.480 --> 00:50:35.240 what was it like when you first started doing deep work? 618 00:50:35.240 --> 00:50:36.240 Was it easy? 619 00:50:36.240 --> 00:50:37.640 Did it take some time? 620 00:50:37.640 --> 00:50:39.880 What tips have you learned over the time? 621 00:50:39.880 --> 00:50:42.120 And again, we'll be talking about it next week as well. 622 00:50:42.120 --> 00:50:45.720 So keep your questions and let us know. 623 00:50:45.720 --> 00:50:47.800 Recently we said we decided to delete Slack. 624 00:50:47.800 --> 00:50:49.120 So problem solved. 625 00:50:49.120 --> 00:50:51.920 I only doubt that, but that's funny. 626 00:50:51.920 --> 00:50:53.240 Okay, go ahead, Diane. 627 00:50:53.240 --> 00:50:54.320 I'm gonna ask you to unmute 628 00:50:54.320 --> 00:50:56.480 and then let us know your question. 629 00:50:56.480 --> 00:50:58.280 Okay, I think I am unmuted. 630 00:50:58.280 --> 00:50:59.120 Yes? 631 00:50:59.400 --> 00:51:01.920 Okay, just a quick question. 632 00:51:01.920 --> 00:51:02.920 Diane, thank you so much. 633 00:51:02.920 --> 00:51:03.880 I mean, this is just, 634 00:51:03.880 --> 00:51:06.800 I look forward to this time every single week. 635 00:51:06.800 --> 00:51:07.640 It's amazing. 636 00:51:07.640 --> 00:51:09.040 Just a quick question about deep work. 637 00:51:09.040 --> 00:51:11.880 Have you found that, is there a particular time of day 638 00:51:11.880 --> 00:51:13.560 that works best for doing the deep work? 639 00:51:13.560 --> 00:51:16.040 I mean, my thought would be to do it 640 00:51:16.040 --> 00:51:17.040 first thing in the morning, 641 00:51:17.040 --> 00:51:19.600 but just was wondering what your thoughts were on that, 642 00:51:19.600 --> 00:51:21.600 or is it really just based on the individual 643 00:51:21.600 --> 00:51:24.040 and when that person does their best deep work? 644 00:51:24.040 --> 00:51:27.400 Yeah, definitely the latter of what you just said. 645 00:51:27.400 --> 00:51:28.920 To use a phrase from last week, 646 00:51:29.720 --> 00:51:31.840 try to match your energy level 647 00:51:31.840 --> 00:51:33.840 with the importance of the work. 648 00:51:33.840 --> 00:51:35.680 So when you have your highest energy level, 649 00:51:35.680 --> 00:51:36.840 do your deep work. 650 00:51:36.840 --> 00:51:39.000 When you have your lowest energy level, 651 00:51:39.000 --> 00:51:40.440 do your shallow work. 652 00:51:40.440 --> 00:51:43.080 So you don't wanna be answering emails 653 00:51:43.080 --> 00:51:45.800 first thing in the morning if that's your prime time. 654 00:51:45.800 --> 00:51:47.360 That's using shallow work. 655 00:51:47.360 --> 00:51:48.200 That's a mismatch. 656 00:51:48.200 --> 00:51:51.520 So try to match that up a little bit better. 657 00:51:51.520 --> 00:51:53.240 And it doesn't have to be a perfect match every week, 658 00:51:53.240 --> 00:51:55.080 just for deep work particularly. 659 00:51:56.880 --> 00:51:58.080 Great, thank you. 660 00:51:58.080 --> 00:51:59.480 Sure. 661 00:51:59.480 --> 00:52:01.080 I know that Dion doesn't sleep either. 662 00:52:01.080 --> 00:52:02.480 So sometimes his deep work sessions 663 00:52:02.480 --> 00:52:04.200 are in the middle of the night. 664 00:52:04.200 --> 00:52:06.720 I am a morning person, but not early morning. 665 00:52:06.720 --> 00:52:09.600 So usually I start my first thing when I hop onto work, 666 00:52:09.600 --> 00:52:11.600 but I could never do a deep work in the afternoon. 667 00:52:11.600 --> 00:52:12.880 I would not get into it. 668 00:52:12.880 --> 00:52:16.560 So just try it and tweak it if it doesn't work, 669 00:52:16.560 --> 00:52:17.640 play around with it a little bit, 670 00:52:17.640 --> 00:52:18.600 have the freedom to do that. 671 00:52:18.600 --> 00:52:20.200 Okay, Elaine, coming to you. 672 00:52:23.080 --> 00:52:26.600 I started some, I did deep work last week. 673 00:52:26.600 --> 00:52:29.680 My office manager just was loving all of this. 674 00:52:29.680 --> 00:52:34.160 And she put a sign on my door that said, do not disturb. 675 00:52:34.160 --> 00:52:35.720 And my whole, it was really interesting 676 00:52:35.720 --> 00:52:40.520 because my whole staff like was so excited about that. 677 00:52:40.520 --> 00:52:43.680 Sometimes you don't realize that how distracted you are 678 00:52:43.680 --> 00:52:46.000 until your staff goes, yay, she's going in there. 679 00:52:46.000 --> 00:52:47.640 And everybody just was so supportive, 680 00:52:47.640 --> 00:52:49.400 like don't bug her, right? 681 00:52:49.400 --> 00:52:51.920 Then I also made this, I'll show you what I made here. 682 00:52:51.920 --> 00:52:53.560 Oh, she's gonna fall apart. 683 00:52:53.560 --> 00:52:55.280 I made this little folder, 684 00:52:55.280 --> 00:52:58.720 this little stacker thing here on my desk 685 00:52:58.720 --> 00:53:00.760 because I have papers all over my desk 686 00:53:00.760 --> 00:53:03.160 and I go to do my deep work. 687 00:53:03.160 --> 00:53:05.120 I'm like, okay, and these are my buckets. 688 00:53:05.120 --> 00:53:07.640 So I made a folder for each one of my buckets 689 00:53:07.640 --> 00:53:12.200 trying to figure out what goes in this folder and what is, 690 00:53:12.200 --> 00:53:13.640 and this was really good for me today 691 00:53:13.640 --> 00:53:15.720 because I was thinking deep work was everything. 692 00:53:15.720 --> 00:53:17.600 And now to see the general that, 693 00:53:17.600 --> 00:53:19.480 no, there's general work and there's deep work 694 00:53:19.480 --> 00:53:22.240 and there's, what was that? 695 00:53:23.080 --> 00:53:24.480 So now I have my, 696 00:53:24.480 --> 00:53:27.400 this is hard to figure out what you do every day. 697 00:53:27.400 --> 00:53:28.920 So I put all this in folders 698 00:53:28.920 --> 00:53:30.280 and I put it right here on my desk. 699 00:53:30.280 --> 00:53:32.640 So now when I have a piece of paper, I think, okay, 700 00:53:32.640 --> 00:53:34.920 what is this gonna go into? 701 00:53:34.920 --> 00:53:37.320 Now from this point, now I can start designing 702 00:53:37.320 --> 00:53:39.800 like doing deep work and doing general work. 703 00:53:39.800 --> 00:53:42.560 But I, and I love what you guys said yesterday 704 00:53:42.560 --> 00:53:44.760 because I've been saying for years, I'm so disorganized. 705 00:53:44.760 --> 00:53:45.600 I'm so disorganized. 706 00:53:45.600 --> 00:53:47.400 I'm not proclaiming that anymore. 707 00:53:47.400 --> 00:53:50.080 I am an organized, amazing person. 708 00:53:50.080 --> 00:53:52.640 So I, but this is how, cause I'm so visual. 709 00:53:52.640 --> 00:53:54.880 This is helping me having this on my desk 710 00:53:54.880 --> 00:53:56.480 to figure out how to bucket it out. 711 00:53:56.480 --> 00:53:57.920 And then now it's time for deep work. 712 00:53:57.920 --> 00:53:59.240 I just grabbed my folder and do it. 713 00:53:59.240 --> 00:54:02.440 So this is really, this is revolutionizing my life. 714 00:54:02.440 --> 00:54:04.120 Everybody, I was having to cry a little bit 715 00:54:04.120 --> 00:54:05.880 because this really is helping me 716 00:54:05.880 --> 00:54:07.320 on a level that I didn't realize. 717 00:54:07.320 --> 00:54:09.960 And then to see the feedback from my staff, 718 00:54:09.960 --> 00:54:12.160 just to go, cause they all are for me 719 00:54:12.160 --> 00:54:13.320 and they want me to be organized. 720 00:54:13.320 --> 00:54:16.160 So that was my, is my, this is how I'm applying it. 721 00:54:16.160 --> 00:54:17.200 Thank you so much. 722 00:54:17.240 --> 00:54:20.560 And yeah, I know I was going to get tearful. 723 00:54:21.560 --> 00:54:24.480 Thank you, I really appreciate that. 724 00:54:24.480 --> 00:54:27.000 Yeah, you know what I love about what you just said though 725 00:54:27.000 --> 00:54:30.760 is that you're taking cognitive control of your work. 726 00:54:30.760 --> 00:54:33.080 That feeling of being command, 727 00:54:33.080 --> 00:54:34.560 that's what the Q book gives you. 728 00:54:34.560 --> 00:54:36.360 That's what D book gives you. 729 00:54:36.360 --> 00:54:39.160 You start to bring delight back into it, 730 00:54:39.160 --> 00:54:41.640 not just all discipline, you know. 731 00:54:41.640 --> 00:54:43.400 Love that cognitive control. 732 00:54:44.400 --> 00:54:46.200 Okay, Robin, coming to you. 733 00:54:47.800 --> 00:54:48.640 Yeah, hi guys. 734 00:54:48.640 --> 00:54:52.880 Hey, we had a great time. 735 00:54:52.880 --> 00:54:57.880 However, we only had one person commit to four hours. 736 00:55:00.000 --> 00:55:03.800 Everybody else said, we can only do two hours. 737 00:55:03.800 --> 00:55:06.920 And how do you, and obviously that's, 738 00:55:06.920 --> 00:55:09.680 focused work is different from deep work. 739 00:55:09.680 --> 00:55:14.680 Is there a way to ease into this slowly? 740 00:55:15.560 --> 00:55:18.320 If you could talk to our team about that, 741 00:55:18.320 --> 00:55:19.560 and I'm sure if some of the other people 742 00:55:19.560 --> 00:55:21.680 probably feel in the same way. 743 00:55:21.680 --> 00:55:23.480 Yeah, absolutely, Robin. 744 00:55:23.480 --> 00:55:25.480 And I know that your team in particular, 745 00:55:25.480 --> 00:55:27.640 you have quite a few part-time workers, 746 00:55:27.640 --> 00:55:29.240 people that have other jobs maybe, 747 00:55:29.240 --> 00:55:30.240 or whatever in your team. 748 00:55:30.240 --> 00:55:32.040 So that makes sense. 749 00:55:32.040 --> 00:55:34.000 But even if they're full-time workers, 750 00:55:34.000 --> 00:55:35.560 if you get two hours 751 00:55:35.560 --> 00:55:37.800 and you're starting the deep work journey, 752 00:55:37.800 --> 00:55:40.800 you know the objective is to be able to do hard work 753 00:55:40.800 --> 00:55:43.440 intensely and push your cognitive limits. 754 00:55:43.440 --> 00:55:44.760 Just that exercise, 755 00:55:44.760 --> 00:55:47.200 that new working memory you're starting to create, 756 00:55:47.200 --> 00:55:49.360 that's the real value. 757 00:55:49.360 --> 00:55:51.120 The reason we say four hours, 758 00:55:51.120 --> 00:55:54.520 we set a big goal, that's where we wanna get to. 759 00:55:54.520 --> 00:55:56.720 But if it takes you a year to get up to that, 760 00:55:56.720 --> 00:55:58.600 that's totally fine. 761 00:55:58.720 --> 00:56:00.840 The analogy we keep using is the ice cube, 762 00:56:00.840 --> 00:56:02.880 we turn it up one degree per week, 763 00:56:02.880 --> 00:56:04.520 we turn the temperature up, right? 764 00:56:04.520 --> 00:56:06.600 And at some point the ice cube will melt, 765 00:56:06.600 --> 00:56:08.720 and we keep going, at some point we'll have steam. 766 00:56:08.720 --> 00:56:12.440 So if steam is the full four-hour deep work, it's okay. 767 00:56:12.440 --> 00:56:15.000 Just keep heading in that direction 768 00:56:15.000 --> 00:56:16.440 and don't take your eyes off the goal. 769 00:56:16.440 --> 00:56:17.920 But be patient, you know. 770 00:56:19.080 --> 00:56:21.120 So would you recommend that 771 00:56:21.120 --> 00:56:23.280 instead of doing existing work for two hours, 772 00:56:23.280 --> 00:56:26.720 that we would try to do a two-hour deep work session? 773 00:56:26.720 --> 00:56:28.600 Yes, try to do something new. 774 00:56:28.600 --> 00:56:30.360 Remember, deep work is new, 775 00:56:30.360 --> 00:56:32.720 focused work is existing work, 776 00:56:32.720 --> 00:56:33.960 general work is shallow work. 777 00:56:33.960 --> 00:56:36.000 So if you can think of that, 778 00:56:36.000 --> 00:56:38.680 try to do something new, try to work on the business. 779 00:56:38.680 --> 00:56:41.160 What can I do to move the business forward? 780 00:56:41.160 --> 00:56:42.800 You know, one of your guys had the idea 781 00:56:42.800 --> 00:56:44.480 of maybe we get accreditation, 782 00:56:44.480 --> 00:56:46.440 or I've forgotten the exact word he used. 783 00:56:46.440 --> 00:56:50.000 So, you know, try to think of what would take the company 784 00:56:50.000 --> 00:56:52.200 to the next level, not just doing, 785 00:56:52.200 --> 00:56:54.600 not just getting through your existing work, 786 00:56:54.600 --> 00:56:56.080 which is what focused work is. 787 00:56:57.160 --> 00:56:59.480 Absolutely, yeah, sure. 788 00:56:59.480 --> 00:57:00.320 Thanks for asking. 789 00:57:00.320 --> 00:57:01.640 And that can look like so many different things too. 790 00:57:01.640 --> 00:57:02.840 It could look like for me, 791 00:57:02.840 --> 00:57:05.560 I'm gonna do copywriting for, you know, that many hours, 792 00:57:05.560 --> 00:57:07.240 or we have a new, 793 00:57:08.080 --> 00:57:10.200 we're doing an interview process for a new hire 794 00:57:10.200 --> 00:57:12.720 and I can template out all of my replies 795 00:57:12.720 --> 00:57:13.600 for the different people, 796 00:57:13.600 --> 00:57:16.720 or can I streamline a process that we're consistently using, 797 00:57:16.720 --> 00:57:19.720 or troubleshooting a pinpoint in the organization 798 00:57:19.720 --> 00:57:21.400 that's just, we're not able to get past this, 799 00:57:21.400 --> 00:57:23.080 or it causes a lot of frustration, right? 800 00:57:23.080 --> 00:57:25.640 So you can sit down and think through those things there. 801 00:57:25.640 --> 00:57:27.840 It can look like many, many, many different kinds 802 00:57:27.840 --> 00:57:28.680 of deep work. 803 00:57:28.680 --> 00:57:29.520 Okay, Nicole. 804 00:57:30.920 --> 00:57:32.760 Yeah, I just wanted to kind of piggyback 805 00:57:32.760 --> 00:57:35.040 on what Robin was saying, 806 00:57:35.040 --> 00:57:36.960 and just sort of share from my own perspective. 807 00:57:36.960 --> 00:57:39.240 So I kind of started doing the deep work thing 808 00:57:39.240 --> 00:57:40.080 like last week, 809 00:57:40.080 --> 00:57:43.760 and I noticed that in myself at like two and a half hours 810 00:57:43.760 --> 00:57:46.960 of kind of sitting down and working on the same thing, 811 00:57:46.960 --> 00:57:49.960 that I hit kind of like a mental fatigue. 812 00:57:49.960 --> 00:57:53.240 So I just wanna like speak to the team and say that like, 813 00:57:53.240 --> 00:57:55.520 honor what your body and your brain is telling you, 814 00:57:56.200 --> 00:57:59.680 even though our goal is maybe four hours, 815 00:57:59.680 --> 00:58:03.760 that that's like a muscle that we're building up over time. 816 00:58:03.760 --> 00:58:05.200 And so like for me personally, 817 00:58:05.200 --> 00:58:07.840 when I feel like I'm hitting that wall, 818 00:58:07.840 --> 00:58:09.600 like I get up, go for a walk, 819 00:58:09.600 --> 00:58:11.480 maybe I'm still thinking about that thing, 820 00:58:11.480 --> 00:58:13.560 maybe I'm still organizing it, 821 00:58:13.560 --> 00:58:15.520 maybe I'll send a message while I'm walking 822 00:58:15.520 --> 00:58:16.960 just to like get the juices flowing. 823 00:58:16.960 --> 00:58:18.160 And then when I sit back down, 824 00:58:18.160 --> 00:58:20.760 like I might get another 30 minutes out or something. 825 00:58:20.760 --> 00:58:24.040 And so I just wanted to say that and share that like, 826 00:58:24.040 --> 00:58:25.440 maybe four hours is the goal, 827 00:58:26.280 --> 00:58:27.760 but celebrate the way to getting there, 828 00:58:27.760 --> 00:58:29.600 that two hours is still plenty good. 829 00:58:30.600 --> 00:58:32.360 Yeah, beautifully said. 830 00:58:35.160 --> 00:58:36.600 All right, Robin, one last thing, 831 00:58:36.600 --> 00:58:38.920 and Adrian has to hop to another call at two o'clock. 832 00:58:38.920 --> 00:58:40.600 So if you wanna squeeze it in real quick, 833 00:58:40.600 --> 00:58:41.480 we can get to it. 834 00:58:43.040 --> 00:58:43.880 Sure, absolutely. 835 00:58:43.880 --> 00:58:47.840 I just wanted to comment that when I plan 836 00:58:47.840 --> 00:58:50.520 a deep work session, that's a little more difficult, 837 00:58:50.520 --> 00:58:53.720 but I found myself going in to deep work sometimes, 838 00:58:53.720 --> 00:58:55.120 and I lose track of time. 839 00:58:55.800 --> 00:58:57.960 And it's like, it's just, I'm in the zone. 840 00:58:57.960 --> 00:59:00.280 So without it being planned, 841 00:59:00.280 --> 00:59:02.080 sometimes I just fall into that. 842 00:59:03.720 --> 00:59:05.160 That is the delight of it. 843 00:59:05.160 --> 00:59:08.120 No question that you get swept into it. 844 00:59:09.120 --> 00:59:10.600 So absolutely. 845 00:59:10.600 --> 00:59:11.440 Thank you. 846 00:59:11.440 --> 00:59:12.280 Well, thank you to everybody. 847 00:59:12.280 --> 00:59:14.600 I'm gonna jump off, gonna leave it there to wrap it up. 848 00:59:14.600 --> 00:59:16.120 I have to jump to another call. 849 00:59:16.120 --> 00:59:16.960 Thank you so much. 850 00:59:16.960 --> 00:59:17.800 Absolutely. 851 00:59:17.800 --> 00:59:18.640 Thank you, everyone. 852 00:59:18.640 --> 00:59:19.480 We're gonna go ahead and wrap today, 853 00:59:19.480 --> 00:59:20.600 and I will post with the replay. 854 00:59:20.600 --> 00:59:22.120 We have a visual that's helpful 855 00:59:22.120 --> 00:59:24.160 to understand the different kinds of work. 856 00:59:24.200 --> 00:59:27.360 So I'll post that in the slides for a quick printable. 857 00:59:27.360 --> 00:59:30.960 Sorry, not in the slides, in the replay as a slide. 858 00:59:30.960 --> 00:59:32.440 So let me know if you have any questions. 859 00:59:32.440 --> 00:59:33.640 Send us an email at edge, 860 00:59:33.640 --> 00:59:35.680 and we will see you next week, guys. 861 00:59:35.680 --> 00:59:36.520 Thank you.