WEBVTT 1 00:00:00.000 --> 00:00:04.600 we are gonna go into part one of a two-part series 2 00:00:04.600 --> 00:00:07.480 called Shaping Up Work That Matters. 3 00:00:07.480 --> 00:00:10.800 And this is based on the Shape Up book by Ryan Singer. 4 00:00:10.800 --> 00:00:13.240 And we can post a link to that book 5 00:00:13.240 --> 00:00:15.560 in the chat here in just a bit. 6 00:00:15.560 --> 00:00:18.560 This technique, it's gonna empower every member 7 00:00:18.560 --> 00:00:22.120 of the organization to be an innovator. 8 00:00:22.120 --> 00:00:25.160 And I remember when we implemented this here at Brilliant, 9 00:00:25.160 --> 00:00:29.320 that it sounded like a really big project 10 00:00:29.320 --> 00:00:31.640 and it sounded a bit complicated. 11 00:00:31.640 --> 00:00:33.480 And when you get down to it, 12 00:00:33.480 --> 00:00:36.360 it really does help you simplify. 13 00:00:36.360 --> 00:00:38.840 And there was a hurdle for me in this, 14 00:00:38.840 --> 00:00:41.840 is that I was trying to architect the solution 15 00:00:41.840 --> 00:00:43.560 and it wasn't meant to do that. 16 00:00:43.560 --> 00:00:45.160 That's not how it works. 17 00:00:45.160 --> 00:00:47.360 It starts with an overview. 18 00:00:47.360 --> 00:00:48.400 Do you remember that, Dion, 19 00:00:48.400 --> 00:00:51.600 when the team, you walked each one of us 20 00:00:51.600 --> 00:00:54.160 mistakenly through that process? 21 00:00:54.160 --> 00:00:55.880 I did, I remember it well. 22 00:00:55.880 --> 00:00:57.240 Yeah, Jenny. 23 00:00:57.240 --> 00:00:58.080 Yeah. Well, thank you. 24 00:00:58.880 --> 00:01:00.920 So what we're doing is, 25 00:01:00.920 --> 00:01:02.520 there was a company now called Bootcamp, 26 00:01:02.520 --> 00:01:04.920 before it was known as 37 Signals, 27 00:01:04.920 --> 00:01:07.080 a software engineering company. 28 00:01:07.080 --> 00:01:10.160 And they were a remarkable company 29 00:01:10.160 --> 00:01:12.280 because they came up with a way 30 00:01:12.280 --> 00:01:15.400 to very rapidly create solutions. 31 00:01:15.400 --> 00:01:16.840 And for anybody who actually, 32 00:01:16.840 --> 00:01:18.320 and this isn't just for software, 33 00:01:18.320 --> 00:01:21.200 this is for anything, any innovation of any kind, 34 00:01:21.200 --> 00:01:23.320 but it came out of a software world, 35 00:01:23.320 --> 00:01:25.240 one of the most complex industries. 36 00:01:25.240 --> 00:01:27.200 And one of my degrees is software engineering, 37 00:01:27.200 --> 00:01:30.040 so I have some appreciation for that. 38 00:01:30.040 --> 00:01:32.960 And I just loved Brian Singer. 39 00:01:32.960 --> 00:01:35.920 So he provided a free book called Shaping Up Work 40 00:01:35.920 --> 00:01:38.360 That Matters, the title of this talk, 41 00:01:38.360 --> 00:01:39.920 and to give him credit for that. 42 00:01:39.920 --> 00:01:42.200 And I think there's a free PDF that we have. 43 00:01:42.200 --> 00:01:43.760 We could probably drop that in there 44 00:01:43.760 --> 00:01:45.520 or link to it for you guys. 45 00:01:45.520 --> 00:01:46.760 It's a lot to go through. 46 00:01:46.760 --> 00:01:50.920 I'm just, as always, we pull out the one key idea 47 00:01:50.920 --> 00:01:52.320 and bring it home to you 48 00:01:52.320 --> 00:01:55.120 so that you can use it immediately. 49 00:01:55.120 --> 00:01:56.800 So I wanna take a second 50 00:01:57.400 --> 00:01:59.080 and just give you some key thoughts around this 51 00:01:59.080 --> 00:02:00.760 and just talk through, 52 00:02:00.760 --> 00:02:03.320 what exactly are we talking about 53 00:02:03.320 --> 00:02:05.000 with Shaping Up Work That Matters? 54 00:02:05.000 --> 00:02:08.520 So I wanna share four concepts with you, 55 00:02:08.520 --> 00:02:10.919 and then I'm gonna talk about the three phases 56 00:02:10.919 --> 00:02:11.760 of shaping up. 57 00:02:11.760 --> 00:02:15.280 So I'm talking about four concepts, then three phases. 58 00:02:15.280 --> 00:02:19.720 And just as I'm getting organized here on my screen, 59 00:02:19.720 --> 00:02:21.720 what I'd like to say is, 60 00:02:23.200 --> 00:02:25.480 here's where we're gonna land with this. 61 00:02:25.480 --> 00:02:27.320 When we're done with this, 62 00:02:27.320 --> 00:02:29.480 you'll be able to look at any project, 63 00:02:29.480 --> 00:02:31.800 no matter how complex it is, 64 00:02:31.800 --> 00:02:34.960 and figure out the starting place of that project 65 00:02:34.960 --> 00:02:38.120 and break it up into thin slices. 66 00:02:38.120 --> 00:02:42.200 And think of like, if you were gonna eat a loaf of bread, 67 00:02:42.200 --> 00:02:44.880 you wouldn't just take the whole loaf, 68 00:02:44.880 --> 00:02:47.040 put butter on it, if you put butter on your bread, 69 00:02:47.040 --> 00:02:49.520 and then put some jelly on it 70 00:02:49.520 --> 00:02:51.000 and then try and eat the whole thing. 71 00:02:51.000 --> 00:02:53.720 Yet, most of us do projects like that. 72 00:02:53.720 --> 00:02:55.920 And how many of you have found out 73 00:02:55.920 --> 00:02:57.480 that you started a big project, 74 00:02:57.480 --> 00:02:59.040 you had this ambitious idea, 75 00:02:59.040 --> 00:03:01.880 man, I'm going to build out something, 76 00:03:01.880 --> 00:03:03.360 I'm gonna build some product, 77 00:03:03.360 --> 00:03:06.800 or I'm going to come up with a whole new filing system 78 00:03:06.800 --> 00:03:08.840 or a way of organizing my Google Drive 79 00:03:08.840 --> 00:03:12.000 or whatever the big project was. 80 00:03:12.000 --> 00:03:13.160 And then you get into it. 81 00:03:13.160 --> 00:03:16.120 And so what do most of us do, right? 82 00:03:16.120 --> 00:03:18.040 You may have heard of the traditional way 83 00:03:18.040 --> 00:03:19.280 of solving projects. 84 00:03:19.280 --> 00:03:23.640 The project is let's figure out all the requirements 85 00:03:24.360 --> 00:03:25.200 that we need, right? 86 00:03:25.200 --> 00:03:26.040 Don't write this down, 87 00:03:26.040 --> 00:03:27.680 because it's the wrong way to do this. 88 00:03:27.680 --> 00:03:30.040 All the requirements that you need. 89 00:03:30.040 --> 00:03:32.480 And then we're gonna take all those requirements 90 00:03:32.480 --> 00:03:34.760 and we're gonna design a full solution 91 00:03:34.760 --> 00:03:35.880 for all the requirements. 92 00:03:35.880 --> 00:03:40.400 So let's say there are 20 major requirements, 93 00:03:40.400 --> 00:03:42.000 and now we're gonna build a solution 94 00:03:42.000 --> 00:03:43.520 with those 20 requirements. 95 00:03:43.520 --> 00:03:47.240 And then what we're gonna do is go and build the thing. 96 00:03:47.240 --> 00:03:48.200 And when we're finished, 97 00:03:48.200 --> 00:03:50.480 we're gonna go and test it and roll it out. 98 00:03:50.520 --> 00:03:53.920 And the whole process is gonna take four months. 99 00:03:53.920 --> 00:03:56.320 So we get through the four months process 100 00:03:56.320 --> 00:04:00.280 and guess what happens when you finish the project? 101 00:04:00.280 --> 00:04:04.560 You find out that of the 20 original items, 102 00:04:04.560 --> 00:04:06.280 half of them are gone. 103 00:04:06.280 --> 00:04:08.280 The company doesn't need them anymore. 104 00:04:08.280 --> 00:04:09.400 You've changed. 105 00:04:09.400 --> 00:04:10.880 And here's the other problem. 106 00:04:10.880 --> 00:04:13.760 As you were going through the process, what happened? 107 00:04:13.760 --> 00:04:16.560 You learned what the customer actually wanted. 108 00:04:17.480 --> 00:04:19.720 And so what the customer actually wanted 109 00:04:19.720 --> 00:04:21.839 was something pretty simple, 110 00:04:21.839 --> 00:04:24.480 but we wanted to design the whole thing. 111 00:04:24.480 --> 00:04:26.240 And so we referred to this in the industry, 112 00:04:26.240 --> 00:04:30.120 Michael Dell coined the phrase, boil the ocean. 113 00:04:30.120 --> 00:04:32.320 Don't do a boil the ocean project. 114 00:04:32.320 --> 00:04:35.440 And we've talked once before about the problem 115 00:04:35.440 --> 00:04:37.840 when he nearly killed Dell computer, 116 00:04:37.840 --> 00:04:42.840 did an amazing talk on the idea that what nearly killed Dell 117 00:04:42.960 --> 00:04:46.040 was when he built the one computer that can do everything. 118 00:04:46.040 --> 00:04:48.400 This computer, man, it had every, 119 00:04:48.440 --> 00:04:50.360 you didn't need another computer after that. 120 00:04:50.360 --> 00:04:53.760 Well, it was so complicated, so big, so vast, 121 00:04:53.760 --> 00:04:54.680 nobody bought it. 122 00:04:55.640 --> 00:04:58.840 So the issue is you can end up with, 123 00:05:00.000 --> 00:05:03.480 you can end up with trying to solve a problem 124 00:05:03.480 --> 00:05:06.640 and in the process get so far behind. 125 00:05:07.480 --> 00:05:10.360 Another shocking idea is that if you look 126 00:05:10.360 --> 00:05:13.480 at technology projects in the United States 127 00:05:13.480 --> 00:05:15.560 that are over $50 million, 128 00:05:15.560 --> 00:05:18.280 these are very serious, big corporate projects, right? 129 00:05:18.280 --> 00:05:20.780 If you look at every project over 50 million, 130 00:05:21.840 --> 00:05:25.240 it's interesting that over 80% of them fail. 131 00:05:26.120 --> 00:05:31.120 That means tens of millions of dollars get wasted, why? 132 00:05:31.160 --> 00:05:34.440 Because by the time these big corporate projects 133 00:05:34.440 --> 00:05:36.680 have come out and they take 12, 18 months, 134 00:05:36.680 --> 00:05:39.280 sometimes several years, by the time they come up, 135 00:05:39.280 --> 00:05:40.920 the business has moved on. 136 00:05:40.920 --> 00:05:43.700 It doesn't even need half those features. 137 00:05:43.700 --> 00:05:45.640 Now you have a massive advantage. 138 00:05:45.640 --> 00:05:50.640 So what shaping up work that matters comes down to 139 00:05:51.140 --> 00:05:55.160 is the idea that you take the tiniest thin slice, 140 00:05:55.160 --> 00:05:57.440 like the thin slice of bread. 141 00:05:57.440 --> 00:05:59.080 In fact, if you can make it so thin, 142 00:05:59.080 --> 00:06:01.720 you can see through the bread slice, that'd be good. 143 00:06:01.720 --> 00:06:04.160 You take the tiniest thin slice 144 00:06:04.160 --> 00:06:05.640 and then you learn from that. 145 00:06:05.640 --> 00:06:07.160 Then you do another thin slice 146 00:06:07.160 --> 00:06:08.440 and then another thin slice, 147 00:06:08.440 --> 00:06:09.400 because what's happening? 148 00:06:09.400 --> 00:06:12.440 Firstly, you have a lot of quick wins, which is good. 149 00:06:12.440 --> 00:06:16.920 Secondly, you go through a very sharp learning curve. 150 00:06:16.920 --> 00:06:20.040 So that's the first big idea. 151 00:06:20.040 --> 00:06:22.520 So the first big concept is that 152 00:06:22.520 --> 00:06:24.760 if we're gonna shape up work, 153 00:06:25.320 --> 00:06:27.400 we want to get down to a few key ideas. 154 00:06:27.400 --> 00:06:29.480 If I'm looking at a project, 155 00:06:29.480 --> 00:06:32.400 here's a couple of things I'm thinking about. 156 00:06:32.400 --> 00:06:36.920 So here's a completely contracultural, 157 00:06:39.800 --> 00:06:43.960 what one wouldn't expect to be a key. 158 00:06:43.960 --> 00:06:46.880 And that is, instead of working an estimate, 159 00:06:46.880 --> 00:06:49.000 I think I'm going to, 160 00:06:49.000 --> 00:06:50.400 we're gonna look at the whole project 161 00:06:50.400 --> 00:06:52.880 and I think it's gonna take three months. 162 00:06:52.880 --> 00:06:55.960 Instead of doing that, which is what a lot of us do, 163 00:06:55.960 --> 00:06:57.320 we do it in reverse. 164 00:06:57.320 --> 00:06:59.120 We start with an appetite. 165 00:06:59.120 --> 00:07:02.680 What's my appetite for this project? 166 00:07:02.680 --> 00:07:05.600 So I'm gonna use a super simple idea, excuse me, 167 00:07:05.600 --> 00:07:10.120 of let's say I want to clean the garage. 168 00:07:10.120 --> 00:07:12.600 If my appetite is, I have an hour. 169 00:07:13.560 --> 00:07:15.600 If the garage is in a real mess, 170 00:07:15.600 --> 00:07:16.440 I might look at it and say, 171 00:07:16.440 --> 00:07:19.040 look, my estimate, this is a six hour project. 172 00:07:19.920 --> 00:07:21.480 We don't start with the estimate, 173 00:07:21.480 --> 00:07:22.640 we start with the appetite. 174 00:07:23.400 --> 00:07:26.040 So first step one is I start with the appetite. 175 00:07:26.040 --> 00:07:27.080 What's my appetite? 176 00:07:27.080 --> 00:07:28.080 I have an hour. 177 00:07:28.080 --> 00:07:32.080 Okay, the next question is how much is this idea worth? 178 00:07:33.040 --> 00:07:37.400 So, it's amazing how many times in engineering and software 179 00:07:37.400 --> 00:07:40.000 or in any product development, 180 00:07:40.000 --> 00:07:41.720 how many times we build things 181 00:07:41.720 --> 00:07:43.920 that shouldn't actually really exist. 182 00:07:43.920 --> 00:07:45.240 We build them because we can, 183 00:07:45.240 --> 00:07:47.480 not because they should exist. 184 00:07:47.480 --> 00:07:51.320 Or we do some system or we add some HR plan 185 00:07:51.360 --> 00:07:52.520 or we add something in. 186 00:07:52.520 --> 00:07:56.400 The question is, what's the idea actually worth? 187 00:07:57.800 --> 00:08:00.480 And the way to help us get to the bottom of it 188 00:08:00.480 --> 00:08:02.240 is if we ask the customer. 189 00:08:02.240 --> 00:08:03.080 Now, by the way, 190 00:08:03.080 --> 00:08:05.680 I'm not just talking about external customers. 191 00:08:05.680 --> 00:08:06.680 If you're building that, 192 00:08:06.680 --> 00:08:09.400 if you're HR and you're building something for the team, 193 00:08:09.400 --> 00:08:11.240 or if you're a finance person 194 00:08:11.240 --> 00:08:12.840 and you're building a financial report 195 00:08:12.840 --> 00:08:14.560 for the team managers, 196 00:08:14.560 --> 00:08:17.160 go to them and ask them this one question. 197 00:08:17.160 --> 00:08:21.120 If I could change one thing that would help you 198 00:08:21.880 --> 00:08:24.000 in this report or whatever, what would it be? 199 00:08:24.000 --> 00:08:26.400 What one thing can I do that would help you 200 00:08:26.400 --> 00:08:31.400 narrow the problem down to the thinnest possible slides? 201 00:08:31.400 --> 00:08:33.240 And it could be as simple as, 202 00:08:33.240 --> 00:08:35.080 could you put it in a bigger font? 203 00:08:35.080 --> 00:08:36.159 Got it. 204 00:08:36.159 --> 00:08:38.080 Could you put it in a half a page? 205 00:08:38.080 --> 00:08:38.919 Got it. 206 00:08:38.919 --> 00:08:41.400 Could you collapse these categories into this? 207 00:08:41.400 --> 00:08:44.000 Too many categories I can't see. 208 00:08:44.000 --> 00:08:46.320 That's where things like the rule of three came from. 209 00:08:46.320 --> 00:08:48.840 Well, if I can just see the three main numbers, 210 00:08:48.840 --> 00:08:51.360 I can see which dials to turn to run the business 211 00:08:51.360 --> 00:08:53.120 or my division or my team. 212 00:08:54.120 --> 00:08:57.000 So that's the first idea. 213 00:08:57.000 --> 00:08:59.480 So when we're looking at this thinnest slice, 214 00:08:59.480 --> 00:09:04.200 the next thing is we want everybody in the team 215 00:09:04.200 --> 00:09:05.240 to be able to do this. 216 00:09:05.240 --> 00:09:07.720 This isn't for product designers. 217 00:09:07.720 --> 00:09:09.120 This is for everybody. 218 00:09:09.120 --> 00:09:13.960 It doesn't matter what your role in the company is. 219 00:09:13.960 --> 00:09:15.400 This is for everybody. 220 00:09:15.400 --> 00:09:16.480 As I explained before, 221 00:09:16.480 --> 00:09:20.040 you can use it for cleaning your garage, 222 00:09:20.920 --> 00:09:23.280 building something at home, 223 00:09:23.280 --> 00:09:26.320 architecting a new or any sort of new design. 224 00:09:27.360 --> 00:09:30.800 So what we're doing is we start off by doing this 225 00:09:30.800 --> 00:09:33.240 as we're targeting risk. 226 00:09:33.240 --> 00:09:37.000 And we're targeting risk because what we're doing 227 00:09:37.000 --> 00:09:40.120 is we're avoiding not getting bogged down. 228 00:09:41.160 --> 00:09:43.800 It's a lot of times projects get stuck. 229 00:09:43.800 --> 00:09:46.440 I don't know how many of you have half done projects 230 00:09:47.200 --> 00:09:49.800 at home or you have half done projects in the office 231 00:09:49.800 --> 00:09:51.640 or you just had projects and then we stopped them. 232 00:09:51.640 --> 00:09:53.040 We started another one, stopped that one, 233 00:09:53.040 --> 00:09:55.120 started another one, stopped that one. 234 00:09:55.120 --> 00:09:57.360 The reason for that is somewhere along the line, 235 00:09:57.360 --> 00:10:00.240 you discovered something or it had more risk than you. 236 00:10:00.000 --> 00:10:04.040 you expected. So what we're trying to do is get a sense of 237 00:10:04.040 --> 00:10:06.600 the risk up front. Now, if I'm trying to do the whole loaf of 238 00:10:06.600 --> 00:10:10.880 bread, the entire boil, the ocean, it's very, very difficult 239 00:10:11.360 --> 00:10:15.560 to estimate the risk and the potential areas in which you may 240 00:10:15.560 --> 00:10:20.280 get stuck. But if I take a thin slice, if I take a tiny piece, 241 00:10:20.280 --> 00:10:24.440 my chances of getting the risk sorted out, and knowing that 242 00:10:24.440 --> 00:10:27.600 I'm going to actually complete it becomes gets really high. So 243 00:10:27.600 --> 00:10:31.200 brilliant, as I've shared before, we've completed over 38 244 00:10:31.200 --> 00:10:33.760 projects, and they've never been an hour late. And I'm going to 245 00:10:33.760 --> 00:10:39.160 explain exactly what I mean by that. What if your organization 246 00:10:39.400 --> 00:10:42.480 could do projects across the board, everybody's empowered to 247 00:10:42.480 --> 00:10:45.200 do it, you know how to do it, you know how to pitch it to the 248 00:10:45.200 --> 00:10:47.440 team, and you know how to present it to the team when 249 00:10:47.440 --> 00:10:51.360 you're finished, and almost never are you late on any 250 00:10:51.360 --> 00:10:55.200 project. Every every team leader is going, yeah, I'll pay for 251 00:10:55.200 --> 00:11:00.600 that. So this, this point where we've reached in our 16 weeks of 252 00:11:00.600 --> 00:11:05.760 being together, this is a big pivoting moment for us in our 253 00:11:05.760 --> 00:11:09.120 training on the edge. This is the point where we're going to 254 00:11:09.120 --> 00:11:12.040 tell you what to do with your deep work. So if you drop got 255 00:11:12.040 --> 00:11:15.040 behind on your deep work, and I know many have that's normal as 256 00:11:15.040 --> 00:11:18.120 we're learning, get it going again, get your four hours a 257 00:11:18.120 --> 00:11:21.560 week going because we're now going to tell you what to do 258 00:11:21.800 --> 00:11:24.440 with your deep work, or more precisely, you're going to tell 259 00:11:24.440 --> 00:11:28.160 you what to do with your deep work session. So as we go 260 00:11:28.160 --> 00:11:31.400 through this idea, what we're going to do is we're going to 261 00:11:31.400 --> 00:11:36.800 build a project in such a way that we mitigate the risk, 262 00:11:37.480 --> 00:11:41.800 figure out the thinnest slice. And then we're going to show how 263 00:11:41.800 --> 00:11:45.560 you're going to set expectations with your team and with yourself 264 00:11:45.800 --> 00:11:49.720 before you even start, you're going to figure out what's known 265 00:11:49.760 --> 00:11:54.000 and unknown. And what's going to happen when we do this is we're 266 00:11:54.000 --> 00:12:01.840 going to go through a couple of key ideas. So the first key idea 267 00:12:01.840 --> 00:12:09.360 around this is we want to figure out the thin slice. And then we 268 00:12:09.360 --> 00:12:14.840 want to do a very high level design, we refer to it as a fat 269 00:12:14.880 --> 00:12:19.160 marker design. Now, we call it a fat marker design. Because if 270 00:12:19.160 --> 00:12:22.280 you think of a whiteboard, and I've got a huge fat marker 271 00:12:22.280 --> 00:12:26.160 that's so fat, I can't write words with it. And I start 272 00:12:26.160 --> 00:12:29.560 drawing boxes and squiggles, and another arrow and a box and a 273 00:12:29.560 --> 00:12:33.280 squiggle. It's so high level, I just want to see how the big 274 00:12:33.280 --> 00:12:37.960 pieces come together. And we do this because what it does is it 275 00:12:37.960 --> 00:12:44.120 starts to sift out where how the design should be. And I'm going 276 00:12:44.120 --> 00:12:48.760 to give an example here in a second. So when we do these fat 277 00:12:48.760 --> 00:12:53.440 marker designs, we're keeping them super rough. We're going to 278 00:12:53.520 --> 00:12:56.800 I'm going to give you a template here in a minute towards the end 279 00:12:56.800 --> 00:12:59.640 of the session. And in this template, you can fill out about 280 00:12:59.640 --> 00:13:03.440 a page and a half should take you 15 to 20 minutes to shape up 281 00:13:03.440 --> 00:13:09.480 a project goes quickly. And with this template, you would be able 282 00:13:09.480 --> 00:13:14.600 to do a very rough design. And you do enough for the fact that 283 00:13:14.600 --> 00:13:17.040 it's sort of solved, you can see that it's solved, but you haven't 284 00:13:17.040 --> 00:13:21.240 gone into all the detail. So for instance, imagine that you 285 00:13:21.240 --> 00:13:24.640 were just the designer, and you were doing a quick design, and 286 00:13:24.640 --> 00:13:27.000 you were explaining to somebody else who's going to build it, 287 00:13:27.000 --> 00:13:29.480 you're going to okay, so we're going to build a shed, it's 288 00:13:29.480 --> 00:13:31.560 gonna be have a door, it's gonna have a window over there and a 289 00:13:31.560 --> 00:13:34.040 door, and then you write a little squiggle, and there's a 290 00:13:34.040 --> 00:13:37.720 roof and off you go. There's one room, it's got a, you know, it's 291 00:13:37.720 --> 00:13:40.680 got two windows and a door. And at the back, it's got some 292 00:13:40.680 --> 00:13:44.720 shelves and fat marker design done. And then somebody else 293 00:13:44.720 --> 00:13:49.320 will go and do proper drawings, proper detail design. That's not 294 00:13:49.320 --> 00:13:52.240 what we do. When we start a project, we do it super high 295 00:13:52.240 --> 00:13:59.160 level, we solve it. And then we say, this is the appetite. This 296 00:13:59.160 --> 00:14:04.080 is a two hour thing or a two deep work session thing. This is 297 00:14:05.200 --> 00:14:11.720 this is what's included. This is not included. And if the project 298 00:14:11.720 --> 00:14:14.520 goes badly, I'm going to cut this out. And if it goes well, 299 00:14:14.520 --> 00:14:17.960 I'm going to add that in. Okay, I'm going to go through it many 300 00:14:17.960 --> 00:14:20.040 times. So don't worry, if you feel a little bit lost, just 301 00:14:20.040 --> 00:14:23.440 hold on here, we'll get there in a second. The main thing I want 302 00:14:23.440 --> 00:14:26.840 you to understand right up front, is that if you shape up 303 00:14:26.840 --> 00:14:31.440 work that matters, you know, we use the illustration before, and 304 00:14:31.440 --> 00:14:35.920 it's what it fits here. The client comes and says, you know, 305 00:14:35.960 --> 00:14:39.600 I need a car. Can you design a car? And you go, sure, we got 306 00:14:39.600 --> 00:14:43.320 engineering, we got this, we can design a car. But if you took 307 00:14:43.320 --> 00:14:46.680 the thin slice and really press the customer and found it 308 00:14:46.680 --> 00:14:51.160 exactly what it is they want, it turns out that they have two 309 00:14:51.160 --> 00:14:53.080 buildings, and there's a big parking lot, and they want to 310 00:14:53.080 --> 00:14:55.480 drive from the one building to the other. And you go, well, 311 00:14:55.760 --> 00:14:59.360 don't really need a car. What if we what's the thinnest slice of 312 00:14:59.360 --> 00:14:59.880 motive? 313 00:15:00.000 --> 00:15:04.280 transportation we could give you, how about a skateboard? 314 00:15:04.280 --> 00:15:07.080 So the client's a little bit, you know, 315 00:15:07.080 --> 00:15:09.640 not excited about the solution, 316 00:15:09.640 --> 00:15:13.040 but you say, look, how long have I got? 317 00:15:13.040 --> 00:15:14.920 Well, you know, I need it yesterday. 318 00:15:14.920 --> 00:15:15.920 Well, I can give you an answer. 319 00:15:15.920 --> 00:15:18.340 I can give you a solution by tomorrow 320 00:15:18.340 --> 00:15:19.800 and we build you a skateboard. 321 00:15:19.800 --> 00:15:21.720 If we build you a skateboard, 322 00:15:21.720 --> 00:15:23.520 then we're learning and we find out, 323 00:15:23.520 --> 00:15:26.140 well, it keeps falling off or it's hard to stay on. 324 00:15:26.140 --> 00:15:28.840 So then we add handles to the skateboard 325 00:15:28.860 --> 00:15:29.860 and they get tired. 326 00:15:29.860 --> 00:15:30.820 And so, you know, 327 00:15:30.820 --> 00:15:33.420 we put a little motorized battery on the skateboard 328 00:15:33.420 --> 00:15:35.620 and then it's like a little motorized thing. 329 00:15:35.620 --> 00:15:38.060 And then after that, maybe it, you know, 330 00:15:38.060 --> 00:15:40.340 becomes more like an electric bicycle 331 00:15:40.340 --> 00:15:41.920 or maybe it becomes a motorcycle 332 00:15:41.920 --> 00:15:43.660 and ultimately it becomes a car. 333 00:15:44.540 --> 00:15:46.580 What started off as, I need a car. 334 00:15:46.580 --> 00:15:50.460 Now, what might happen is when you get to the motorized, 335 00:15:50.460 --> 00:15:53.660 you know, bicycle, the customer might say, perfect, I got it. 336 00:15:53.660 --> 00:15:55.340 It's all I need. 337 00:15:55.360 --> 00:15:58.800 So how many projects we get ahead of ourselves? 338 00:15:58.800 --> 00:16:01.320 So here's what we're gonna do. 339 00:16:01.320 --> 00:16:04.480 I'm going to show you what it physically looks like 340 00:16:04.480 --> 00:16:07.080 when we shape up projects. 341 00:16:07.080 --> 00:16:10.120 And then I'm going to go through the components. 342 00:16:10.120 --> 00:16:13.660 So to make it super simple for ourselves, 343 00:16:13.660 --> 00:16:14.480 hear it brilliant, 344 00:16:14.480 --> 00:16:17.680 is we invented a Notion template. 345 00:16:17.680 --> 00:16:19.080 Does anybody use Notion? 346 00:16:19.080 --> 00:16:20.600 Anyone else besides us? 347 00:16:20.600 --> 00:16:21.520 Everybody use Notion? 348 00:16:21.520 --> 00:16:22.360 Yes, no? 349 00:16:23.220 --> 00:16:24.460 So if you don't use Notion, 350 00:16:24.460 --> 00:16:25.840 we have a PDF version for you, 351 00:16:25.840 --> 00:16:27.700 but Notion particularly, 352 00:16:28.920 --> 00:16:30.680 once you connect with Notion, 353 00:16:30.680 --> 00:16:32.040 you get addicted super fast 354 00:16:32.040 --> 00:16:32.860 because it's like, 355 00:16:32.860 --> 00:16:34.960 becomes the source of truth of everything. 356 00:16:34.960 --> 00:16:38.600 So I'm not here to talk about Notion. 357 00:16:38.600 --> 00:16:40.800 So I'm just going to talk for a minute about, 358 00:16:40.800 --> 00:16:43.600 so what I'm going to show you is in Notion, 359 00:16:43.600 --> 00:16:45.480 but that particularly doesn't particularly matter. 360 00:16:45.480 --> 00:16:47.360 It just makes it simple and quick. 361 00:16:47.360 --> 00:16:49.360 So let me share my screen with you 362 00:16:50.360 --> 00:16:53.200 and then we'll go from there. 363 00:16:53.900 --> 00:16:56.220 Any initial questions before we get going? 364 00:16:58.180 --> 00:16:59.420 Okay, so again, 365 00:16:59.420 --> 00:17:01.780 the idea is not to boil the ocean, 366 00:17:01.780 --> 00:17:03.980 find the thinnest slice, 367 00:17:03.980 --> 00:17:06.819 try and figure out what's the idea actually worth, 368 00:17:07.980 --> 00:17:09.740 figure out your appetite, 369 00:17:09.740 --> 00:17:12.140 do a very high level design, 370 00:17:12.140 --> 00:17:14.260 figure what's included and not, 371 00:17:14.260 --> 00:17:17.300 figure out what could you add if it goes well, 372 00:17:17.300 --> 00:17:19.060 or would you cut out if it doesn't. 373 00:17:20.200 --> 00:17:22.740 Let's go through the process. 374 00:17:23.619 --> 00:17:26.140 Now, normally we would break out into teams 375 00:17:26.140 --> 00:17:28.700 and we will have a shorter breakout time. 376 00:17:30.260 --> 00:17:33.100 So let me explain to you what I feel 377 00:17:33.100 --> 00:17:35.140 will help you the fastest. 378 00:17:35.140 --> 00:17:36.980 In my experience, 379 00:17:36.980 --> 00:17:39.060 every time I've taught this, 380 00:17:39.060 --> 00:17:42.020 I found everybody has to do this once 381 00:17:42.020 --> 00:17:44.860 before the penny drops. 382 00:17:44.860 --> 00:17:47.260 So I'm going to do it with you. 383 00:17:47.260 --> 00:17:50.060 And the idea is that you're going to go this week 384 00:17:50.060 --> 00:17:52.460 and shape one up yourself. 385 00:17:52.480 --> 00:17:55.120 And next week, we're going to do hot seats. 386 00:17:55.120 --> 00:17:56.200 We're going to take your designs, 387 00:17:56.200 --> 00:17:57.520 put them up on the screen, 388 00:17:57.520 --> 00:17:59.480 and we're going to talk about, did you get it? 389 00:17:59.480 --> 00:18:00.600 Did you make a mistake? 390 00:18:00.600 --> 00:18:02.280 How did we make it better? 391 00:18:02.280 --> 00:18:03.800 So don't go and build a project or anything, 392 00:18:03.800 --> 00:18:06.040 just shape it up. 393 00:18:06.040 --> 00:18:07.880 And it should take you 15 to 20 minutes. 394 00:18:07.880 --> 00:18:10.160 So that shouldn't take you too long, right? 395 00:18:10.160 --> 00:18:13.900 So let's go through and let me share with you a little bit. 396 00:18:13.900 --> 00:18:16.400 So there's my little example of the car, 397 00:18:16.400 --> 00:18:18.840 you know, the not so happy customer. 398 00:18:18.840 --> 00:18:20.800 So let me go through and share with you 399 00:18:20.800 --> 00:18:22.700 what a shaped up project's like. 400 00:18:22.700 --> 00:18:27.700 So in Notion, we have a very simple little project list. 401 00:18:27.740 --> 00:18:30.820 And what we do is when I'm going to hit new template, 402 00:18:30.820 --> 00:18:33.700 and I'm just going to show you how we do a project. 403 00:18:33.700 --> 00:18:37.060 So I'm going to create a project, 404 00:18:38.400 --> 00:18:43.400 and it's going to be called my new project. 405 00:18:43.940 --> 00:18:45.840 And of this new project, 406 00:18:46.780 --> 00:18:49.660 I'm getting it ready to pitch it to the team. 407 00:18:49.660 --> 00:18:51.200 And now what we've done is we've added 408 00:18:51.200 --> 00:18:52.760 all our people's names in there 409 00:18:52.760 --> 00:18:54.720 so we can see everybody's names. 410 00:18:54.720 --> 00:18:57.520 So I'm going to use myself and Jenny. 411 00:18:57.520 --> 00:18:59.680 We'll do this project together. 412 00:18:59.680 --> 00:19:03.040 And what we're going to do is we're going to set up 413 00:19:03.040 --> 00:19:04.520 our appetite. 414 00:19:04.520 --> 00:19:05.960 Now the appetite is how much time, 415 00:19:05.960 --> 00:19:08.480 notice that it doesn't go past six weeks. 416 00:19:08.480 --> 00:19:12.200 If it gets past six weeks, the slice isn't thin enough. 417 00:19:12.200 --> 00:19:16.000 Now, how do I know how many weeks it takes? 418 00:19:16.000 --> 00:19:17.940 Very, very easy. 419 00:19:17.940 --> 00:19:21.300 If I'm doing one deep work session a week, 420 00:19:21.300 --> 00:19:23.000 that's four hours a week. 421 00:19:23.000 --> 00:19:25.280 And I estimate, I think I've got four hours. 422 00:19:25.280 --> 00:19:26.400 I'm starting with my appetite. 423 00:19:26.400 --> 00:19:28.240 What do I want to commit to this project? 424 00:19:28.240 --> 00:19:32.480 So let's say we've decided that the project 425 00:19:32.480 --> 00:19:36.080 is to clean the garage. 426 00:19:37.080 --> 00:19:39.400 We're going to use a very simple idea. 427 00:19:39.400 --> 00:19:43.040 And I just want to spend one session doing this. 428 00:19:43.040 --> 00:19:44.760 So I'm going to say one week, 429 00:19:44.760 --> 00:19:47.720 because it's going to take one deep work session. 430 00:19:48.400 --> 00:19:49.240 So the pitch date, 431 00:19:49.240 --> 00:19:52.540 so I'm going to pitch this to the team next Monday. 432 00:19:52.540 --> 00:19:55.500 And since I said it will take a week, 433 00:19:55.500 --> 00:19:56.820 it's going to end on this day. 434 00:19:56.820 --> 00:19:58.700 By the way, you can just do this in a PDF. 435 00:19:58.700 --> 00:19:59.860 We've got a PDF version. 436 00:20:00.000 --> 00:20:04.680 don't have notion. So here's the idea. I start with the appetite, set a date and 437 00:20:04.680 --> 00:20:09.480 time measured in deep work sessions, because we know you have other work to 438 00:20:09.480 --> 00:20:14.000 do. But we also know you have time for it, because you have deep work set up, 439 00:20:14.080 --> 00:20:20.280 right. So I'm going to have one deep work session here. And this one deep 440 00:20:20.280 --> 00:20:27.160 work session, this was long. And I'm thinking, what problem am I solving? 441 00:20:27.160 --> 00:20:30.480 Well, you can say I'm cleaning the garage, but that's a bit general. What 442 00:20:30.480 --> 00:20:36.240 specifically is the problem? What's the actual value? Well, I can't get both 443 00:20:36.240 --> 00:20:39.720 cars in the garage, I can only get one in because the other one's cluttered 444 00:20:39.720 --> 00:20:45.760 and got stuff. So the problem I'm solving is get you know, two cars into 445 00:20:45.760 --> 00:20:52.320 the garage. So I want to get two cars into the garage, that's the problem. So 446 00:20:52.400 --> 00:20:58.200 what's included? Well, what's included is, you know, cleaning, cleaning, 447 00:20:58.240 --> 00:21:05.920 there'll be some cleaning, there'll be some organizing of sorry, noising, 448 00:21:05.960 --> 00:21:09.960 there'll be some other other items, what's not included, I'm not going to 449 00:21:10.280 --> 00:21:15.920 build a workbench, I'm not organizing my my, you know, my workbench, I'm not 450 00:21:15.920 --> 00:21:21.400 changing, I'm not going to finish other projects that are sitting half done in 451 00:21:21.400 --> 00:21:26.160 my workshop, I'm not, and I'm saying all that I'm not going to do. So fat 452 00:21:26.160 --> 00:21:29.800 marker design, if I had an ability to draw it right here, I would draw a 453 00:21:29.800 --> 00:21:33.720 little picture, I'd have a garage, and I draw two little cars in the middle. 454 00:21:33.920 --> 00:21:39.760 And now I'm thinking, will it have, will it have shelves on the side? Yeah, 455 00:21:39.760 --> 00:21:42.760 maybe we can include shelves, I'm going to go back and say I'm gonna, I'm 456 00:21:42.760 --> 00:21:52.360 going to build some shelves. And so on the shelves, not selves. And we're 457 00:21:52.360 --> 00:21:55.800 going to build some shelves on the side. And I'm just going to pass stuff 458 00:21:55.800 --> 00:21:58.080 out. And I'm going to, you know, I'm going to have a whole lot of stuff. So 459 00:21:58.080 --> 00:22:00.920 I'm just going to draw a squiggly little design. So I have a rough 460 00:22:00.920 --> 00:22:06.320 drawing, what's the actual deliverable? Now, maybe the deliverable for you, if 461 00:22:06.320 --> 00:22:09.800 you're doing a report, or you're going to go and do research, you're going to 462 00:22:09.800 --> 00:22:13.480 go and figure out if something's, you know, viable for your company, or a new 463 00:22:13.480 --> 00:22:19.040 technology, should we use notion, you know, whatever it is, you might, the 464 00:22:19.040 --> 00:22:23.120 deliverable might be a document, maybe a document with recommendations in it. In 465 00:22:23.120 --> 00:22:27.960 this case, the deliverable is the ability to park two cars in the garage, 466 00:22:28.120 --> 00:22:32.560 without, you know, requiring incredible skill or cameras or something, it's got 467 00:22:32.560 --> 00:22:37.200 to be open enough to easily park two cars, that's the deliverable, can I park 468 00:22:37.480 --> 00:22:41.960 two cars in the garage after four hours, that's that's the deliverable. And 469 00:22:41.960 --> 00:22:47.040 here's now we call risks and rabbits means risks and rabbit holes, where 470 00:22:47.200 --> 00:22:52.240 could I get stuck? If I start over designing every little thing in the 471 00:22:52.240 --> 00:22:57.400 garage, I get too involved in the detail, or maybe in my research, I do 472 00:22:57.400 --> 00:23:02.640 too deep research, I my research gets carried away. How would you expand or 473 00:23:02.640 --> 00:23:06.440 add to the solution if the project goes well, well, if it goes really well, I 474 00:23:06.440 --> 00:23:13.040 might, you know, clean my, my workbench, I may organize the, you know, the 475 00:23:13.040 --> 00:23:17.640 shelves in some specific way. But if it doesn't go well, what would I cut out? 476 00:23:17.640 --> 00:23:21.560 Well, I won't build the shelves, I'll drop the shelves, if I don't have time 477 00:23:21.560 --> 00:23:26.280 for that, and I'll just stack it in the corner. Okay, so now that's the whole 478 00:23:26.280 --> 00:23:30.600 pitch. That's the whole thing. It's got boundaries, appetite, problem I'm 479 00:23:30.680 --> 00:23:36.600 solving, what's included, what's not? Section B, high level design, and what's 480 00:23:36.600 --> 00:23:40.600 the deliverable? What is it when you're all done? What do we get? Do we get a 481 00:23:40.600 --> 00:23:45.000 document? Do we get recommendations? Do we get a piece of software? Do we get, 482 00:23:45.040 --> 00:23:49.880 you know, an example of notion working for our company? Do we get whatever? And 483 00:23:49.880 --> 00:23:53.440 then the risks and rabbits section is just about where the risks how can I get 484 00:23:53.440 --> 00:23:58.440 stuck? What can I do things go well, what extra stuff can I add? And what 485 00:23:58.440 --> 00:24:04.280 could I cut out if it doesn't? Super simple, right? You got it? Okay, then I 486 00:24:04.280 --> 00:24:09.400 pitch the team. That's all D is just, and when I pitch the team, all I do is I go 487 00:24:09.400 --> 00:24:15.240 to the top, and I just read this, what I've just got here. Any questions around 488 00:24:15.240 --> 00:24:22.680 this? So Jenny, I'm not checking, tracking the. So let me show you an actual 489 00:24:22.680 --> 00:24:29.760 project. So here's an actual project that somebody in our team did called 490 00:24:29.760 --> 00:24:35.560 Gen Z TikTok launch. So we want to launch a TikTok channel for Gen Z. And 491 00:24:35.560 --> 00:24:40.960 so the boundaries were, we were going to do three deep work sessions, one deep 492 00:24:40.960 --> 00:24:45.400 work session per week. So the appetite was three weeks, you can see at the top 493 00:24:45.400 --> 00:24:49.680 says three weeks, three deep work sessions. Two, what problem are you 494 00:24:49.760 --> 00:24:54.840 solving? So we want to translate key concepts at Brilliant for the next 495 00:24:54.840 --> 00:25:00.000 generation. And we're going to, we're going to create three sample scripts 496 00:25:00.000 --> 00:25:03.760 and three videos as a proof of concept for TikTok. 497 00:25:03.760 --> 00:25:05.520 That's the problem we're solving. 498 00:25:05.520 --> 00:25:08.080 In other words, get it going and show 499 00:25:08.080 --> 00:25:10.040 we can take concepts at Brilliant 500 00:25:10.040 --> 00:25:12.880 and translate them to a younger generation. 501 00:25:12.880 --> 00:25:14.000 What's included? 502 00:25:14.000 --> 00:25:18.560 Three one-minute TikTok videos made on an iPhone 503 00:25:18.560 --> 00:25:21.040 with written scripts. 504 00:25:21.040 --> 00:25:25.480 And we're going to coordinate those scripts with Graham, 505 00:25:25.480 --> 00:25:30.160 who obviously controls all the content here at Brilliant. 506 00:25:30.160 --> 00:25:31.840 And what's not included? 507 00:25:31.840 --> 00:25:34.680 So we're not going to add special prophetic words, 508 00:25:34.680 --> 00:25:37.280 activation notes, or any other little elements. 509 00:25:37.280 --> 00:25:40.280 We're not adding any video production, no fancy stuff. 510 00:25:40.280 --> 00:25:41.680 We're just not including all that. 511 00:25:41.680 --> 00:25:43.200 We're just going to pick up an iPhone 512 00:25:43.200 --> 00:25:46.080 and do three one-minute TikTok videos. 513 00:25:46.080 --> 00:25:48.000 OK, so what's the deliverable? 514 00:25:48.000 --> 00:25:50.560 Three TikTok videos with three scripts. 515 00:25:50.560 --> 00:25:51.520 That's the deliverable. 516 00:25:51.520 --> 00:25:54.440 There's no rough design, so it wasn't applicable. 517 00:25:54.440 --> 00:25:56.240 There was no little drawing here. 518 00:25:56.240 --> 00:25:59.280 OK, how could we get stuck? 519 00:25:59.280 --> 00:26:01.720 Trying to cover too much content, 520 00:26:01.720 --> 00:26:03.600 trying to make the videos perfect. 521 00:26:03.600 --> 00:26:05.360 That's how we could get stuck. 522 00:26:05.360 --> 00:26:07.080 How would we amend the solution? 523 00:26:07.080 --> 00:26:11.080 In other words, if things went well, or sorry, 524 00:26:11.080 --> 00:26:13.840 we could add more videos or cut them down. 525 00:26:13.840 --> 00:26:15.080 What things could we cut out? 526 00:26:15.080 --> 00:26:18.000 We can drop down to one script and one video. 527 00:26:18.000 --> 00:26:20.360 And the pitch to the team was just 528 00:26:20.360 --> 00:26:23.640 to get in front of the team and just read these things. 529 00:26:23.640 --> 00:26:27.160 The exact way I just read it to you, that's the pitch. 530 00:26:27.160 --> 00:26:29.560 OK, so how does this all work? 531 00:26:29.560 --> 00:26:30.920 So this is how it works. 532 00:26:34.080 --> 00:26:38.280 When I look at, we have a simple little box. 533 00:26:38.280 --> 00:26:42.960 And so anybody has an idea, is listing all these ideas. 534 00:26:42.960 --> 00:26:44.680 They keep a list of all their ideas 535 00:26:44.680 --> 00:26:48.320 in these simple pitch documents I just showed you. 536 00:26:48.320 --> 00:26:53.840 At Brilliant, we pick one day a week called pitch day. 537 00:26:53.840 --> 00:26:56.040 So to the leaders, I want to suggest 538 00:26:56.040 --> 00:26:59.160 that you pick one day a week that's your pitch day. 539 00:26:59.160 --> 00:27:02.480 And let's say I've just had my, we just 540 00:27:02.480 --> 00:27:04.840 did my garage example here. 541 00:27:04.840 --> 00:27:10.120 And I've decided it's just going to be me, not Jenny. 542 00:27:10.120 --> 00:27:12.920 And it's going to be one, there's the project. 543 00:27:12.920 --> 00:27:14.160 So I've got it ready. 544 00:27:14.160 --> 00:27:17.080 Now pitch day at Brilliant happens to be on Tuesday. 545 00:27:17.120 --> 00:27:18.760 So Tuesday is pitch day. 546 00:27:18.760 --> 00:27:20.800 So if you have a stand up call or whatever, 547 00:27:20.800 --> 00:27:23.360 you can take a few minutes to listen to all the pitches 548 00:27:23.360 --> 00:27:24.760 from your team. 549 00:27:24.760 --> 00:27:28.640 So let's say I want to pitch it for this, and it's every week. 550 00:27:28.640 --> 00:27:36.080 So every week at, let's say 2 PM, we do pitches. 551 00:27:36.080 --> 00:27:37.200 So I'm putting the list. 552 00:27:37.200 --> 00:27:39.480 So everybody who wants to do their projects, 553 00:27:39.480 --> 00:27:41.040 just drag them here. 554 00:27:41.040 --> 00:27:44.320 And we're getting ready, we watch all the pitches. 555 00:27:44.320 --> 00:27:45.880 When you finish with the pitches and we 556 00:27:45.880 --> 00:27:48.200 approve it, the team interacts, asks questions, 557 00:27:48.200 --> 00:27:49.720 helps create clarity. 558 00:27:49.720 --> 00:27:50.680 Here's the cool thing. 559 00:27:50.680 --> 00:27:55.880 At this point, everybody knows what it is you're doing. 560 00:27:55.880 --> 00:27:58.920 Everybody knows, and you've set expectations. 561 00:27:58.920 --> 00:28:00.840 If things go well, I'm adding this. 562 00:28:00.840 --> 00:28:03.480 If it goes bad, I'm taking that out. 563 00:28:03.480 --> 00:28:06.320 And this is what includes, this is what it doesn't include. 564 00:28:06.320 --> 00:28:09.320 You've really thought at a high level the design, 565 00:28:09.320 --> 00:28:11.640 what it looks like, and we're ready to go. 566 00:28:11.640 --> 00:28:12.840 Now it's in progress. 567 00:28:12.880 --> 00:28:18.440 The minute the pitch ends, the minute that pitch is over 568 00:28:18.440 --> 00:28:22.440 on Tuesday, it immediately goes into, 569 00:28:22.440 --> 00:28:24.440 I'm going to choose the TikTok one. 570 00:28:24.440 --> 00:28:25.360 Now it's in progress. 571 00:28:27.920 --> 00:28:30.080 As we come up towards the end of the week, 572 00:28:30.080 --> 00:28:32.480 it gets pushed into being presented, 573 00:28:32.480 --> 00:28:35.720 and now people present their pitch, and we're done. 574 00:28:35.720 --> 00:28:39.160 And when it's finished, it goes into archive. 575 00:28:39.160 --> 00:28:41.400 So you say, what's hold for? 576 00:28:41.400 --> 00:28:47.040 If you miss your deadline, you cannot touch that project 577 00:28:47.040 --> 00:28:49.240 for six months. 578 00:28:49.240 --> 00:28:50.440 Why? 579 00:28:50.440 --> 00:28:56.120 Because we're building a culture that we do exactly what we 580 00:28:56.120 --> 00:29:00.640 say we'll do, when we say we'll do it. 581 00:29:00.640 --> 00:29:04.960 And the integrity of that has to be huge. 582 00:29:04.960 --> 00:29:08.560 So what that means is, if you're putting your pitch together 583 00:29:08.560 --> 00:29:10.840 then you're not 100% sure you're 584 00:29:10.840 --> 00:29:13.880 going to have your add extra deep work sessions in, 585 00:29:13.880 --> 00:29:16.480 and build some buffer in there. 586 00:29:16.480 --> 00:29:18.560 You're not going to do that and then go on vacation 587 00:29:18.560 --> 00:29:19.560 and come back, oh, you know what? 588 00:29:19.560 --> 00:29:20.680 I forgot I was on vacation. 589 00:29:20.680 --> 00:29:22.480 Fine, that project goes into hold. 590 00:29:22.480 --> 00:29:24.600 In the history of Brilliant and all the three years 591 00:29:24.600 --> 00:29:26.440 or whatever we've been doing this, 592 00:29:26.440 --> 00:29:29.600 we've never put a single project on hold, ever. 593 00:29:29.600 --> 00:29:31.520 And not a single project been an hour late. 594 00:29:31.520 --> 00:29:34.320 Now you know what I meant when I said that. 595 00:29:34.320 --> 00:29:36.440 Because when you are pitched on Tuesday, 596 00:29:36.440 --> 00:29:39.720 if it was a three week project, then three Tuesdays from now 597 00:29:39.720 --> 00:29:43.600 you're going to present that project on pitch day. 598 00:29:43.600 --> 00:29:46.200 So pitch days is for the start of a project, 599 00:29:46.200 --> 00:29:49.400 but pitch day is also for the end of the project. 600 00:29:49.400 --> 00:29:51.240 Now this is really important. 601 00:29:51.240 --> 00:29:54.600 So I want to speak to the CEO, leaders, founders 602 00:29:54.600 --> 00:29:55.720 for just a minute. 603 00:29:55.720 --> 00:29:59.480 But I also want the rest of you to hear this. 604 00:29:59.480 --> 00:30:01.040 What? 605 00:30:00.000 --> 00:30:04.920 this bring to you as a leader and as a team of leaders? Number 606 00:30:04.920 --> 00:30:10.280 one, it's going to bring you a rapid amount of innovation. So 607 00:30:10.280 --> 00:30:14.560 instead of having big boil the ocean projects that are risk and 608 00:30:14.560 --> 00:30:18.240 cost and capital, and you don't know if you can redevelop your 609 00:30:18.240 --> 00:30:23.360 whole new, never have time to do all these little projects from 610 00:30:23.360 --> 00:30:26.840 organizing your Google Docs to your filing system to doing 611 00:30:26.840 --> 00:30:30.240 better counts receivable to what all these different 612 00:30:30.240 --> 00:30:34.960 projects. Now, everybody can look at their own work, they 613 00:30:34.960 --> 00:30:37.840 can create, you've released your team to come up with their own 614 00:30:37.840 --> 00:30:43.160 pitches, and to innovate super quick. If you do the whole, 615 00:30:43.440 --> 00:30:45.720 we're going to take three months, six months, whatever, 616 00:30:45.720 --> 00:30:48.960 set a bunch of goals and then go after those. The downside of 617 00:30:48.960 --> 00:30:52.560 that is the innovation cycle is too small. Right? So for 618 00:30:52.560 --> 00:30:57.360 instance, it's too long. And to quote Elon, the one who 619 00:30:57.360 --> 00:31:02.920 innovates the fastest wins. So here's the bottom line, if you 620 00:31:02.920 --> 00:31:08.520 want a massive advantage, this whole concept will take your 621 00:31:08.520 --> 00:31:12.400 whole company to the next level, because now you're innovating 622 00:31:12.440 --> 00:31:15.520 every few weeks, something new, something new, never let anyone 623 00:31:15.520 --> 00:31:18.120 do longer than a six week projects too big, they didn't 624 00:31:18.120 --> 00:31:22.120 slice it enough. So I'll, so Jenny, let me just ask you a 625 00:31:22.120 --> 00:31:26.000 couple of questions, if you can unmute. Sure. You dived into a 626 00:31:26.000 --> 00:31:30.120 horribly complex project called sales tax based on every state. 627 00:31:30.120 --> 00:31:33.480 And I bring this up because it's boring. It's horrible. You had 628 00:31:33.480 --> 00:31:37.160 to do it yet. So you were deeply excited about doing this 629 00:31:37.160 --> 00:31:37.960 project, right? 630 00:31:39.560 --> 00:31:43.920 Yeah, not at all. So how can you remember how many slices it took 631 00:31:43.920 --> 00:31:45.760 before you finally got it implemented? 632 00:31:46.440 --> 00:31:51.240 Yeah, I believe that it took six slices. Okay, this is before I 633 00:31:51.240 --> 00:31:52.320 figured it out. Yeah. 634 00:31:52.760 --> 00:31:55.200 And if you can remember, I know, I haven't prepped you on this. 635 00:31:55.200 --> 00:32:00.440 So just a memory, if you how many? What did your first slice? 636 00:32:00.480 --> 00:32:01.360 What was it about? 637 00:32:03.320 --> 00:32:08.240 It was painful at first, because sales tax is this huge looming 638 00:32:08.800 --> 00:32:12.080 topic. And there are repercussions if you don't get it 639 00:32:12.320 --> 00:32:16.600 correct, right. And that was the information I was getting. So I 640 00:32:16.960 --> 00:32:19.760 continually because this was one of the very first slices that I 641 00:32:19.760 --> 00:32:23.200 did with you. And I kept trying to solve it to the end, I kept 642 00:32:23.200 --> 00:32:26.440 trying to go to implementing sales tax, implementing sales 643 00:32:26.440 --> 00:32:29.880 tax, and you kept bringing it back, no, what is the problem 644 00:32:29.880 --> 00:32:33.720 that we're solving. And the very first problem that we solved 645 00:32:33.720 --> 00:32:38.160 with that thin slice was determining what states we had 646 00:32:38.160 --> 00:32:42.160 nexus in, I would have not started in my thinking, I would 647 00:32:42.160 --> 00:32:46.000 not have started with that small of a slice. But what it did was 648 00:32:46.000 --> 00:32:52.000 it broke this project down into manageable portion sizes, to 649 00:32:52.000 --> 00:32:55.960 where I could accomplish the task at hand, and I could do it 650 00:32:55.960 --> 00:33:01.080 efficiently, effectively, and know that, that we were doing, 651 00:33:01.320 --> 00:33:03.800 we were being compliant with what the government was 652 00:33:03.800 --> 00:33:04.480 requiring. 653 00:33:05.280 --> 00:33:10.360 So what was keen what Jenny just said, guys, is that she didn't 654 00:33:10.360 --> 00:33:13.960 take the project and divide it into six sections. That's not 655 00:33:13.960 --> 00:33:17.080 what we're talking about. She did the first one. And when she 656 00:33:17.080 --> 00:33:20.760 learned, it became obvious what the next slide should be. And 657 00:33:20.760 --> 00:33:23.080 when she did that, she learned and she became obvious what the 658 00:33:23.080 --> 00:33:26.440 next. And by the time she got to the fourth one, she would not 659 00:33:26.440 --> 00:33:30.360 have seen that at the beginning of the first one. Because now 660 00:33:30.360 --> 00:33:33.960 her learning had grown. And if you do online sales, you know, 661 00:33:33.960 --> 00:33:38.080 this is very complex. This is 2018. It's very, it's very new. 662 00:33:38.440 --> 00:33:42.040 The states are figuring it out. And they got all these rules. 663 00:33:42.040 --> 00:33:46.600 And it's complex. And you know, and suddenly, Jenny was learning 664 00:33:46.600 --> 00:33:49.920 things and coming back to me and saying things like, do you know 665 00:33:50.160 --> 00:33:54.640 that if we download something like a PDF, like we just doing 666 00:33:54.640 --> 00:33:57.360 with you on this training, if we give you a PDF, and it's 667 00:33:57.360 --> 00:34:01.320 downloadable, we have to pay sales tax because something left 668 00:34:01.320 --> 00:34:05.920 us and landed on your computer, even though it's digital. And if 669 00:34:05.920 --> 00:34:10.080 I charge you $10 for that, we'd have to pay taxes, but only if 670 00:34:10.239 --> 00:34:14.440 we reach certain boundaries in each state has its own rules. So 671 00:34:14.440 --> 00:34:18.000 something complex that very few people at the time actually 672 00:34:18.000 --> 00:34:20.760 understood, well, even some of the top professionals in our 673 00:34:20.760 --> 00:34:25.320 industry didn't understand very well. So going to top experts at 674 00:34:25.320 --> 00:34:28.120 Deloitte and other people, we could not get this thing 675 00:34:28.120 --> 00:34:31.480 cracked. Yet Jenny cracked it with no background to actually 676 00:34:31.480 --> 00:34:34.960 close to zero interest purely because she cared about getting 677 00:34:34.960 --> 00:34:38.280 us compliant. Right? So it wasn't necessarily a passion 678 00:34:38.320 --> 00:34:41.320 project, but it was one that needed to be done. Some of you 679 00:34:42.080 --> 00:34:46.400 could fix these little projects in your in your company and 680 00:34:46.800 --> 00:34:52.040 dramatically upscale the impact that the company's having. If 681 00:34:52.040 --> 00:34:57.560 you reduced accounts receivable, you know, if counts receivable, 682 00:34:57.560 --> 00:34:59.880 if you got a 60 day accounts receivable, and you brought down 683 00:35:00.000 --> 00:35:03.980 30 days, you would change the economics of your business, for 684 00:35:03.980 --> 00:35:09.720 sure. If you could get it down to 15 days, if you could improve 685 00:35:09.720 --> 00:35:12.960 some customer service element, if you could bring some 686 00:35:12.960 --> 00:35:16.360 automation to customer service. So I'll give you another I'll 687 00:35:16.360 --> 00:35:20.240 give you a six week version is another six week version. We 688 00:35:20.240 --> 00:35:25.840 introduced two and a half years ago, we introduced artificial 689 00:35:25.840 --> 00:35:31.080 intelligence, so that you could get immediate answers on all 690 00:35:31.080 --> 00:35:34.600 your questions around our content is brilliant. And it 691 00:35:34.600 --> 00:35:39.200 would answer the same way as Graham would answer it. And we 692 00:35:39.200 --> 00:35:41.760 invented this thing called the brilliant bot. And we partnered 693 00:35:41.760 --> 00:35:45.040 with a big AI company and we thin sliced it. And in the 694 00:35:45.040 --> 00:35:47.840 beginning, we took super thin slice and I say we it was 695 00:35:47.840 --> 00:35:52.240 myself and Michael. And when Michael and I did these tiny 696 00:35:52.240 --> 00:35:56.320 thin slices, each slice, we learned what the next slide 697 00:35:56.320 --> 00:36:00.200 should be. So if you get a little overwhelmed, like I don't 698 00:36:00.200 --> 00:36:02.840 know, that seems like a lot you haven't taken a thin enough 699 00:36:02.840 --> 00:36:07.920 slice, get it so thin and maybe your slices I want to take four 700 00:36:07.920 --> 00:36:11.720 hours and I want to figure out what the problem is. I don't 701 00:36:11.720 --> 00:36:14.920 even 100% know what the problem is. I just know there's this 702 00:36:14.920 --> 00:36:17.920 isn't working. But I just want to take a moment and figure out 703 00:36:17.920 --> 00:36:22.600 what the problem is. The next slice can be, okay, here's some 704 00:36:22.600 --> 00:36:25.440 recommendations, or you're the three people who do this well, 705 00:36:25.440 --> 00:36:29.360 or yes, three products that could help us. And then the next 706 00:36:29.360 --> 00:36:33.400 slice would be implement that. So maybe you're doing, you know, 707 00:36:33.400 --> 00:36:36.240 because we're on such vast, vastly different industries, I'm 708 00:36:36.240 --> 00:36:39.720 trying not to give specific online type solutions that we're 709 00:36:39.720 --> 00:36:43.280 doing. So if you're if you're putting if you're going through 710 00:36:43.280 --> 00:36:48.000 this, I want to say to you, as you as you do this project, as 711 00:36:48.000 --> 00:36:52.520 you thin slice it, presented to the team, use your deep work 712 00:36:52.520 --> 00:36:55.800 sessions to do it, come back and present to the team. Once you've 713 00:36:55.800 --> 00:36:58.840 done one of those, you'll be off to the races, you'll be 714 00:36:58.840 --> 00:37:03.200 unstoppable. Because now you're suddenly like, okay, I got it. 715 00:37:03.800 --> 00:37:10.000 For the company, though, the the rate of innovation just picks up 716 00:37:10.000 --> 00:37:14.960 dramatically, where, and for the third thing that the company 717 00:37:14.960 --> 00:37:18.960 gets is nobody has to manage you to do it. Did you notice how 718 00:37:18.960 --> 00:37:22.120 simple the project management was, we just dragged it from one 719 00:37:22.120 --> 00:37:24.520 thing to another. Okay, that was our notion. But you could do it 720 00:37:24.520 --> 00:37:27.520 however you like you can put on a spreadsheet wouldn't matter. 721 00:37:28.040 --> 00:37:30.760 Could just drag the square on the switch spreadsheet would be 722 00:37:30.760 --> 00:37:33.200 the same. Right. Let's see. We have a question from cake 723 00:37:33.200 --> 00:37:35.040 construction group there. 724 00:37:40.720 --> 00:37:45.360 Hey, Dion, it's Tyler. I've got a I might have missed this 725 00:37:45.360 --> 00:37:50.360 earlier. I came in a touch late. But can you if we're if we're 726 00:37:50.360 --> 00:37:52.840 thinking at a high level, you know, we don't have all the 727 00:37:52.840 --> 00:37:56.200 answers. Can you give some parameters or some understanding 728 00:37:56.200 --> 00:37:59.760 what the pitch response should look like from a team? Like? 729 00:38:00.760 --> 00:38:03.240 Does that make sense? Like what? What should the what should the 730 00:38:03.240 --> 00:38:07.920 team be looking for? Or say back to the thought or the idea? 731 00:38:08.720 --> 00:38:12.280 Yeah. So there's two reasons I'm having you pitch to the team. 732 00:38:14.560 --> 00:38:17.200 One is what it does for you. And what it to is what it does for 733 00:38:17.200 --> 00:38:20.640 them. What it does for you is when you're forced to talk about 734 00:38:20.640 --> 00:38:23.320 something before you started, you get really clear brings your 735 00:38:23.320 --> 00:38:26.320 own clarity. And you you get good, you know, you know how it 736 00:38:26.320 --> 00:38:29.160 is you. It's vague in your mind, but you explain to someone else 737 00:38:29.560 --> 00:38:32.200 gets all the clearer. That's the one feature. The other features, 738 00:38:32.200 --> 00:38:35.200 the whole team now knows what you're doing. And somebody might 739 00:38:35.200 --> 00:38:38.360 say, hey, I have a similar project, I'd like to join you on 740 00:38:38.360 --> 00:38:42.800 that, or that may connect with my project. Now we're starting to 741 00:38:42.800 --> 00:38:47.560 coordinate projects organically, rather than through a system 742 00:38:47.560 --> 00:38:52.120 that we all serve. Now the system serves us. We flipped it 743 00:38:52.120 --> 00:38:56.040 around, because what's happening is now we're saying, or like 744 00:38:56.040 --> 00:38:58.440 somebody says, man, I've done that kind of project before in 745 00:38:58.440 --> 00:39:01.800 another company, we may say, hey, I'm going to use you as a 746 00:39:01.800 --> 00:39:05.080 consultant on this, can I use you as a consultant. So now you 747 00:39:05.080 --> 00:39:08.520 have an internal consultant that you're bringing in. And so the 748 00:39:08.520 --> 00:39:12.480 team can participate. And here's the cool thing, when you finish 749 00:39:12.480 --> 00:39:15.800 and present your project, our opportunity to make you the hero 750 00:39:15.840 --> 00:39:19.640 of that project. Yeah, look what they did. And everybody knows 751 00:39:19.640 --> 00:39:22.760 they heard what you said, you came and delivered, you did what 752 00:39:22.760 --> 00:39:25.400 you said when you did said, guess what it does for your 753 00:39:25.400 --> 00:39:29.800 reputation. This, after you've done three, four or five of 754 00:39:29.800 --> 00:39:34.720 these, we all know, you know, you're the person who does what 755 00:39:34.720 --> 00:39:39.440 you say when you say, and so we start to build deep integrity in 756 00:39:39.480 --> 00:39:44.840 projecting. So this interactive process is designed to get the 757 00:39:44.840 --> 00:39:48.520 feedback of the of the team. Now here's what, here's what you 758 00:39:48.520 --> 00:39:51.280 asked me, what kind of responses should you get from the team? So 759 00:39:51.280 --> 00:39:55.720 let me be very precise. I think you should get three types of 760 00:39:55.720 --> 00:39:59.560 responses. Response number one is, love it, get some 761 00:39:59.560 --> 00:40:00.080 clarification. 762 00:40:00.000 --> 00:40:08.240 cool. The whole team's like, thumbs up, let's go. Second response is, hang on, that doesn't 763 00:40:08.240 --> 00:40:14.680 seem to have immediate bearing on where we are right now. Seems like, you know, I'm not 764 00:40:14.680 --> 00:40:19.400 sure this is the most immediate thing. What's the, and so they're really challenging you, 765 00:40:19.400 --> 00:40:25.360 what's the real value of this to the organization? And that's okay. That's good. Because maybe, 766 00:40:25.360 --> 00:40:31.080 you know, you're doing something that's too, it's not immediate value. And they go, man, 767 00:40:31.080 --> 00:40:35.840 if you, you know, what if you changed your pitch to something else? Or what if you adjusted 768 00:40:35.840 --> 00:40:39.840 it this way? Or what if you tackled it? That's fine, you can still delay the project because 769 00:40:39.840 --> 00:40:44.960 it hasn't had thumbs up yet. So the clock hasn't started ticking. Three gets a little 770 00:40:44.960 --> 00:40:52.880 more subtle in is, if there are 10 project pictures, but we only have time for three, 771 00:40:52.880 --> 00:40:58.960 then we do what we call bidding. As a team, we bid what's the most valuable of these three? 772 00:40:58.960 --> 00:41:03.320 Which are the most valuable three? And we pick those three, if we can't do all of them. 773 00:41:03.320 --> 00:41:04.320 So sometimes, 774 00:41:04.320 --> 00:41:09.160 I definitely, we want to build a culture of innovation, but making sure we're focused 775 00:41:09.160 --> 00:41:15.680 at the right time for the right season, for all the right things. I mean, definitely seems 776 00:41:15.680 --> 00:41:17.240 like that would be some good feedback. 777 00:41:17.960 --> 00:41:23.240 Yeah, so what you're getting to is this, what you don't want is this isn't just a, like 778 00:41:23.240 --> 00:41:28.120 a blank check to go and you know, go and study underwater pancake weaving or some other irrelevant 779 00:41:28.120 --> 00:41:32.440 topic that has nothing to do with the universe. We're not talking about that. We're talking 780 00:41:32.440 --> 00:41:38.040 about really bringing a contribution to the organization. Oh, I've always wanted to know 781 00:41:38.040 --> 00:41:42.760 about internet marketing. We're a construction company, we don't do, we don't sell online 782 00:41:42.920 --> 00:41:48.680 products, whatever you get. So exactly. I give extreme examples, but it gets more nuanced 783 00:41:48.680 --> 00:41:54.040 very, very quickly. You're going to, but the discussion and dialogue that you're having 784 00:41:54.040 --> 00:42:00.760 at that point is huge. It's so, it's so educational for the company to do this together. 785 00:42:02.200 --> 00:42:04.200 Great question, by the way, I really appreciate it. 786 00:42:06.360 --> 00:42:12.200 Robin has a question, Dion, how long is the timeframe on a pitch? Is it five minutes or 787 00:42:12.200 --> 00:42:17.880 an hour? You know, we found, we did, what did we do yesterday? We did two pitches. That was about 788 00:42:17.880 --> 00:42:21.560 eight minutes, nine minutes together. I don't think it was more than 10 minutes. Yeah. They 789 00:42:21.560 --> 00:42:27.400 go quite quickly, but Robin, they can go long if suddenly we run into a problem. If there are 790 00:42:27.400 --> 00:42:33.320 smooth pitches, pretty straightforward. I found that the longer you do them, the shorter they get 791 00:42:33.320 --> 00:42:37.400 because everybody knows the story. But when you first do it, you can actually get into quite a 792 00:42:37.400 --> 00:42:42.840 lot of dialogue around, you know, is this useful? What does it do? What's the real value? 793 00:42:44.200 --> 00:42:50.440 It's teaching the team to be bold and to ask tough questions to the person doing the pitch. 794 00:42:51.320 --> 00:42:58.040 So I would say practically in the beginning plan, it could be 20 minutes, maybe longer 795 00:42:58.040 --> 00:43:05.000 if it gets really technical. Again, it's all about patience. It's so worth the investment 796 00:43:05.000 --> 00:43:11.640 though, because once you got the machinery running, it takes time. I would recommend to 797 00:43:11.640 --> 00:43:17.560 each of the leaders, have everybody, including yourself, do at least one pitch in the next few 798 00:43:17.560 --> 00:43:23.080 weeks. Everybody do one. Here's what will happen is you'll quickly cut to the chase of what people 799 00:43:23.080 --> 00:43:27.640 know and they don't know. You'll quickly catch on to what's in their head, what they've always wanted 800 00:43:27.640 --> 00:43:33.240 to do, what contribution they always wanted to make. Ben, did you ask a question there a second 801 00:43:33.240 --> 00:43:40.440 ago? How many projects do you typically pitch in a week? It varies. I would say some weeks there 802 00:43:40.440 --> 00:43:49.000 are no pitches. Some weeks there are, what's the most we've had, Jenny? Can you remember? Three, 803 00:43:49.000 --> 00:43:54.440 four? I would say three or four, but I think it's three. I think it's three. Yeah. Yeah. But we're 804 00:43:54.520 --> 00:44:03.480 a smaller team. So at 100X, we're a much bigger team. So we had many more pitches. So here's an 805 00:44:03.480 --> 00:44:08.600 exercise I did at 100X. I didn't do this at Brilliant, but if this helps the leaders as you're 806 00:44:08.600 --> 00:44:14.040 thinking through this, what I did is we did a group project together. That's where I got the idea for 807 00:44:14.040 --> 00:44:20.840 next week. So what we did is we had everybody right there and then build out their pitch together. 808 00:44:20.840 --> 00:44:25.480 Okay, everybody, fill in this first thing. What problem are you solving? Blah, blah. 809 00:44:25.480 --> 00:44:30.520 What's your appetite? What problem are you solving? And we literally walked through every step of it 810 00:44:30.520 --> 00:44:35.720 together. And I was handling questions interactively from the team. When they were finished, 811 00:44:35.720 --> 00:44:41.240 they had to do a quick pitch to each other. So I teed them off in twos. They pitched each other 812 00:44:41.240 --> 00:44:47.960 quickly. And then I had them present to the entire team. Now, that whole process took about two hours, 813 00:44:48.680 --> 00:44:57.400 but that was worth 35 people. It was 35 projects. We sat there and listened to 35 projects, 814 00:44:57.400 --> 00:44:59.800 one after the other like this. And 815 00:45:00.000 --> 00:45:02.140 I mean, people got so excited. 816 00:45:02.140 --> 00:45:04.000 Like, man, I've always wished we could fix that. 817 00:45:04.000 --> 00:45:07.260 I'm so glad you're doing that, you know, can I help? 818 00:45:07.260 --> 00:45:10.340 So it produced enormous enthusiasm 819 00:45:10.340 --> 00:45:12.020 and a lot of energy in the room. 820 00:45:13.340 --> 00:45:16.520 Yeah, now I see, you know, Bruce, are you there? 821 00:45:16.520 --> 00:45:18.180 I see Bruce is on the line here. 822 00:45:20.180 --> 00:45:22.560 Yeah, I'm here, just on my phone, yep. 823 00:45:22.560 --> 00:45:24.860 Yep, I know that you've done a lot of shaping up 824 00:45:24.860 --> 00:45:26.540 and projects yourself. 825 00:45:26.540 --> 00:45:28.740 Is there anything you wanted to weigh in on 826 00:45:28.780 --> 00:45:31.400 that you found that's very effective? 827 00:45:31.400 --> 00:45:32.700 Yeah, ours is a little bit different 828 00:45:32.700 --> 00:45:34.400 because we're kind of coming from agency world. 829 00:45:34.400 --> 00:45:39.280 So we are also shaping client projects. 830 00:45:39.280 --> 00:45:41.840 And so what we've done is we've always let the, 831 00:45:41.840 --> 00:45:44.460 whoever's paying for it essentially decides. 832 00:45:44.460 --> 00:45:47.920 So in our team, if it's internal team stuff 833 00:45:47.920 --> 00:45:49.960 or our products, then typically I make kind of 834 00:45:49.960 --> 00:45:52.500 the final call on the bidding part of it. 835 00:45:53.720 --> 00:45:55.400 So we don't really have our whole team. 836 00:45:55.400 --> 00:45:58.220 I mean, we all comment on it and we can all weigh in 837 00:45:58.660 --> 00:46:01.540 on ideas, but as far as that final say, 838 00:46:02.580 --> 00:46:05.700 or else it tends to like, we end up doing a lot of things 839 00:46:05.700 --> 00:46:07.400 that aren't like mission critical. 840 00:46:08.580 --> 00:46:12.180 So either it's me or sometimes we have Caroline 841 00:46:12.180 --> 00:46:14.100 on our team who's doing product, 842 00:46:14.100 --> 00:46:16.900 who's much closer to the clients and all that. 843 00:46:16.900 --> 00:46:19.300 So again, we're more of a technical company. 844 00:46:19.300 --> 00:46:23.660 So it's a little different than maybe this, I would say, 845 00:46:23.660 --> 00:46:26.820 but it's been, we've used it for about three years, 846 00:46:26.820 --> 00:46:28.860 I think, and it's been phenomenal. 847 00:46:28.860 --> 00:46:32.260 We actually changed our entire agency to just match 848 00:46:32.260 --> 00:46:34.260 the price, like our, all of our pricing and products 849 00:46:34.260 --> 00:46:38.980 just match and mirror the shape up process, so. 850 00:46:38.980 --> 00:46:42.140 And I know Chris, you've interviewed Ryan Singer yourself, 851 00:46:42.140 --> 00:46:44.180 right, didn't you have him on one of your? 852 00:46:44.180 --> 00:46:46.900 We did, yeah, we had him on our podcast, yes. 853 00:46:46.900 --> 00:46:47.740 Yeah. 854 00:46:47.740 --> 00:46:51.260 Okay, so I bring that up to say that there's a lot 855 00:46:51.260 --> 00:46:53.780 of flexibility to move this in the direction 856 00:46:53.780 --> 00:46:56.060 that most serves your company. 857 00:46:56.060 --> 00:46:58.540 So what it's gonna look like for you guys 858 00:46:58.540 --> 00:47:00.260 at K Construction is gonna be very different, 859 00:47:00.260 --> 00:47:02.940 maybe for, I'd look at Brilliant or very different 860 00:47:02.940 --> 00:47:05.500 for Noah, it's gonna look very different 861 00:47:05.500 --> 00:47:08.360 in different contexts, which is all fine. 862 00:47:08.360 --> 00:47:12.980 But what the core idea is, get everybody innovating, 863 00:47:12.980 --> 00:47:16.060 everybody pitches the team and everybody knows 864 00:47:16.060 --> 00:47:17.660 what everybody else is doing. 865 00:47:17.660 --> 00:47:22.020 And we have time to focus and prioritize which elements. 866 00:47:22.020 --> 00:47:25.980 Now, if you want to, to the leaders, you may wanna, 867 00:47:26.820 --> 00:47:29.260 you may wanna review some of the people's pitches 868 00:47:29.260 --> 00:47:31.340 before they do them, if you think they're gonna, 869 00:47:31.340 --> 00:47:33.420 might be a bit off the first few times. 870 00:47:33.420 --> 00:47:36.580 So at Brilliant, I physically sat with every single person 871 00:47:36.580 --> 00:47:38.980 and did their first pitch with them. 872 00:47:38.980 --> 00:47:41.980 And I did it because I wanted to make sure 873 00:47:41.980 --> 00:47:44.020 that their first pitch was a success. 874 00:47:44.020 --> 00:47:46.060 I wanted, I was setting them up for success. 875 00:47:46.060 --> 00:47:48.500 Now that's a lot of effort, but honestly, 876 00:47:48.500 --> 00:47:50.620 if you're taking more than 15 or 20 minutes 877 00:47:50.620 --> 00:47:52.500 to put a pitch together, you're overthinking it, 878 00:47:52.500 --> 00:47:54.180 you're putting too much in the design, 879 00:47:54.180 --> 00:47:56.820 you're starting to create the solution already. 880 00:47:56.820 --> 00:47:58.220 That's not the idea here. 881 00:47:59.700 --> 00:48:02.260 Okay, so here's what I wanna suggest. 882 00:48:03.220 --> 00:48:07.140 I think everybody's got the links and so on in the app. 883 00:48:07.140 --> 00:48:08.620 There is a Notion template, 884 00:48:08.620 --> 00:48:10.300 if you actually want a Notion template, 885 00:48:10.300 --> 00:48:12.780 or it's just a PDF, if you want that. 886 00:48:12.780 --> 00:48:16.100 And I would suggest that everybody put a project together 887 00:48:16.100 --> 00:48:21.100 and then next week, I'd love to do hot seats. 888 00:48:21.140 --> 00:48:22.340 Does that sound good? 889 00:48:22.340 --> 00:48:24.940 So hot seats will be, I might pick one or two projects 890 00:48:24.940 --> 00:48:26.660 from Brilliant just to get it going, 891 00:48:26.660 --> 00:48:28.980 but I'd like to give you as much feedback 892 00:48:28.980 --> 00:48:31.300 about your project as possible. 893 00:48:31.300 --> 00:48:35.140 And because it's in, like we did at 100x, 894 00:48:35.140 --> 00:48:37.300 being able to turn to different people 895 00:48:37.300 --> 00:48:39.300 and right there in front of everybody, 896 00:48:39.300 --> 00:48:42.220 help understand what we mean by these subtle points. 897 00:48:42.220 --> 00:48:44.380 And once you see it, it sounds complicated, 898 00:48:44.380 --> 00:48:45.660 it's actually super simple. 899 00:48:45.660 --> 00:48:47.340 Once you get it in your head, you go, 900 00:48:47.340 --> 00:48:48.180 oh, this is really easy, 901 00:48:48.180 --> 00:48:51.180 I'm just answering these questions, this is straightforward. 902 00:48:51.220 --> 00:48:54.340 Does anybody feel like this could be doable? 903 00:48:54.340 --> 00:48:56.020 Yeah? 904 00:48:56.020 --> 00:48:56.860 Okay.