WEBVTT 1 00:00:00.000 --> 00:00:03.480 Welcome back to the series on becoming a voice of influence and impact in the 21st 2 00:00:03.480 --> 00:00:05.440 century and the digital age. 3 00:00:05.460 --> 00:00:09.280 There's a huge opportunity that we talked about in last episode along with the why 4 00:00:09.280 --> 00:00:11.400 and the fruit. So if you haven't watched that, go check it out. 5 00:00:11.400 --> 00:00:15.700 But in this episode we're going to be talking about how to actually come up with 6 00:00:15.700 --> 00:00:17.760 your ideas that are going to impact the, 7 00:00:17.800 --> 00:00:21.880 your audience and how to execute upon those ideas because ideas are nothing 8 00:00:22.080 --> 00:00:22.920 without execution. 9 00:00:22.920 --> 00:00:27.920 Again, 10 00:00:29.320 --> 00:00:31.360 we're going to be covering three bullet points, knowing what you want, 11 00:00:31.360 --> 00:00:35.240 creating your content strategy, and then creating your first video. 12 00:00:35.240 --> 00:00:37.520 So let's hop into knowing what you want. 13 00:00:37.560 --> 00:00:42.560 The first rule of any sort of endeavor that you embark upon is you have to know 14 00:00:42.700 --> 00:00:45.360 exactly what you want, what impact you want to make. 15 00:00:45.440 --> 00:00:48.640 Psalm 37 four says delight yourself in the Lord and he will give you the desires 16 00:00:48.640 --> 00:00:49.280 of your heart. 17 00:00:49.320 --> 00:00:54.080 I believe that's made to mean that he will give you your heart new desires. 18 00:00:54.080 --> 00:00:57.400 So as long as you're delighting yourself in the Lord and seeking him in this, 19 00:00:57.400 --> 00:01:01.280 I believe that what you want is also what the Lord wants. So go for it. 20 00:01:01.280 --> 00:01:05.000 If you're interested in, in a woodworking, if you're interested in cars, 21 00:01:05.120 --> 00:01:08.360 if you're interested in just, you know, fun challenges and videos, 22 00:01:08.560 --> 00:01:09.640 if you're interested in adventure, 23 00:01:09.680 --> 00:01:12.560 that's where you're going to be deciding what is my channel going to actually be 24 00:01:12.580 --> 00:01:17.580 about and what goals do I want to hit in order to really maximize the impact and 25 00:01:18.420 --> 00:01:19.620 the effort that I'm putting in? 26 00:01:19.620 --> 00:01:23.700 Because if we don't have goals and an action plan that we can even measure, 27 00:01:24.140 --> 00:01:26.900 then we're kind of just gonna be flailing around not knowing exactly what we're 28 00:01:26.900 --> 00:01:29.540 going to do. We can't measure our past actions or learn from our mistakes. 29 00:01:29.620 --> 00:01:33.860 So in order to know what you want, we have to set some goals around what we want. 30 00:01:33.860 --> 00:01:38.180 So I like to use the smart goal method. What it stands for is specific, 31 00:01:38.180 --> 00:01:41.180 measurable, achievable, relevant, and time bound. 32 00:01:41.260 --> 00:01:46.260 And this could possibly be the most important part of this entire series because 33 00:01:46.260 --> 00:01:48.900 this not only applies to YouTube, but this applies to your entire life. 34 00:01:52.820 --> 00:01:55.900 This could apply to your spirituality, your fitness, your marriage, 35 00:01:56.340 --> 00:01:57.760 literally any area of your life. 36 00:01:57.760 --> 00:02:00.980 If you know how to set goals well and make an action plan, 37 00:02:01.140 --> 00:02:02.660 I believe that's good stewardship. 38 00:02:02.860 --> 00:02:06.540 I believe that's taking your talent and multiplying them like God wants us to 39 00:02:06.540 --> 00:02:09.500 do. And it's one of the most exciting things about this entire series. 40 00:02:09.500 --> 00:02:13.220 So an unsmart goal or what I like to call a dumb goal would be, 41 00:02:13.220 --> 00:02:17.500 I want to post more videos or in another way, maybe you want to read more books. 42 00:02:17.500 --> 00:02:21.220 You say, I want to read more books. Now, if I want to post more videos, 43 00:02:21.260 --> 00:02:24.740 that's a pretty vague goal. How many videos do you want to post? 44 00:02:24.740 --> 00:02:27.460 How many videos do you want to post in one amount of time? How many, 45 00:02:27.660 --> 00:02:28.980 what type of videos do you want to post? 46 00:02:29.100 --> 00:02:31.620 But if I took that goal and placed it into the smart goal format, 47 00:02:31.740 --> 00:02:36.740 it would come out as I want to post 52 videos within one year, 48 00:02:36.940 --> 00:02:40.060 which is a video every week in the entertainment challenge niche. 49 00:02:40.100 --> 00:02:44.340 So that's where I'm based out of another way. Say you did a woodworking, 50 00:02:44.380 --> 00:02:46.580 you're in the woodworking niche. Say it's January 1st, 51 00:02:47.020 --> 00:02:52.020 then you would say I will post 52 videos by December 31st, 52 00:02:52.380 --> 00:02:55.780 2024 with an average of 10,000 views per video. 53 00:02:56.060 --> 00:02:59.740 That would be a much smarter measurable goal. 54 00:02:59.740 --> 00:03:03.660 So it hits all the points. It's very specific. It's measurable. 55 00:03:03.700 --> 00:03:06.140 How many videos do I want to post in what amount of time? 56 00:03:06.140 --> 00:03:09.060 That means I'd have to post weekly. I can measure that by saying, well, 57 00:03:09.060 --> 00:03:12.100 did I post this week? No, I didn't. Then I'm not reaching the goal. Did I? 58 00:03:12.140 --> 00:03:14.140 I did. I'm reaching the goal. Attainable. 59 00:03:14.180 --> 00:03:18.900 Is that attainable with the current resources and time commitment that you have? 60 00:03:18.940 --> 00:03:20.540 That's a good, that's a great question to ask. 61 00:03:20.660 --> 00:03:22.780 You don't want to set a goal that's completely out of your reach. 62 00:03:22.820 --> 00:03:26.660 I believe it's very good to set goals that stretch you that are, 63 00:03:26.940 --> 00:03:31.940 I believe in 80% impossible goals that you believe aren't fully in your reach, 64 00:03:32.500 --> 00:03:35.540 but we'll stretch you a considerable amount to hit. 65 00:03:35.940 --> 00:03:40.100 But you do want to make sure that it is in the realm of possibility. So for instance, 66 00:03:40.100 --> 00:03:44.220 I wouldn't say I want to make a video on Mars because I don't think I'd be 67 00:03:44.220 --> 00:03:48.300 coming back from that. I mean, it's an attainable goal, but not, 68 00:03:48.300 --> 00:03:51.580 not for me specifically. And that leads us to the next one, which is relevant. 69 00:03:51.860 --> 00:03:55.660 Is this goal relevant to what you want to accomplish in your life? 70 00:03:55.700 --> 00:03:57.780 Going to Mars wouldn't necessarily be relevant for me. 71 00:03:57.780 --> 00:04:01.900 So you need to figure out what is relevant for you. For instance, you know, 72 00:04:02.100 --> 00:04:04.980 buying a Lamborghini might not be super relevant for me, 73 00:04:05.140 --> 00:04:08.380 but maybe buying a rental property would be relevant so I can set a financial 74 00:04:08.380 --> 00:04:10.020 goal to do so. And then lastly, 75 00:04:10.020 --> 00:04:12.660 what I believe is one of the most important is time bound. 76 00:04:12.780 --> 00:04:15.020 If you set a goal, but don't set a due date for it, 77 00:04:15.020 --> 00:04:15.980 you're just going to be saying, Oh, 78 00:04:15.980 --> 00:04:20.380 I'll get around to it and then 10 years go by and nothing has changed. Uh, 79 00:04:20.380 --> 00:04:23.340 and I believe in bearing fruit in this life. I believe you believe the same, 80 00:04:23.380 --> 00:04:27.620 a time commitment, a due date, a time bound goal is very, 81 00:04:27.660 --> 00:04:31.860 very important in this, in this journey, in both your YouTube journey, 82 00:04:31.860 --> 00:04:33.780 as you're building your YouTube business, uh, 83 00:04:33.820 --> 00:04:37.020 or in other aspects of your life, whenever you're setting goals. 84 00:04:37.180 --> 00:04:40.460 Now that we've set a smart goal based on what you specifically want, 85 00:04:40.500 --> 00:04:44.420 remember this is for you and God and the desires that he has placed in your 86 00:04:44.420 --> 00:04:46.340 heart. You can get inspiration from other people, 87 00:04:46.460 --> 00:04:50.700 but don't feel the need to copy anyone. This is a specific to you. 88 00:04:50.740 --> 00:04:53.780 You've set that goal. What I'd suggest is create an action plan, 89 00:04:53.820 --> 00:04:57.300 which are pretty much many goals within that goal for the steps that you need to 90 00:04:57.300 --> 00:05:00.060 take in order to accomplish it. If I may, if I need to make 50, 91 00:05:00.000 --> 00:05:02.680 two videos, well then maybe one of my steps 92 00:05:02.680 --> 00:05:07.480 in my action plan would be to set the next 10 videos 93 00:05:07.480 --> 00:05:09.280 that I need to make in my calendar 94 00:05:09.280 --> 00:05:12.240 and get those planned and creatively locked 95 00:05:12.240 --> 00:05:14.600 as we'd say in the writing space. 96 00:05:14.600 --> 00:05:16.360 So that's an example of an action plan. 97 00:05:16.360 --> 00:05:18.840 So you have your goal and you've, 98 00:05:18.840 --> 00:05:20.360 what I'd suggest is you create an action plan, 99 00:05:20.360 --> 00:05:21.480 you've created an action plan. 100 00:05:21.480 --> 00:05:23.080 Keep it simple, remember complexity 101 00:05:23.080 --> 00:05:26.040 is the enemy of execution, so just keep it super simple. 102 00:05:26.040 --> 00:05:28.320 And now that you figured out what you want, 103 00:05:28.360 --> 00:05:29.840 you need to figure out how you're going 104 00:05:29.840 --> 00:05:31.720 to serve your audience with that, 105 00:05:31.720 --> 00:05:33.600 which leads us to point number two, 106 00:05:33.600 --> 00:05:35.440 which is your content strategy. 107 00:05:39.200 --> 00:05:40.920 First of all, how do we create our channel 108 00:05:40.920 --> 00:05:43.080 and how do we then make the content strategy 109 00:05:43.080 --> 00:05:43.920 for that channel? 110 00:05:43.920 --> 00:05:46.240 Now there is a very, very specific 111 00:05:46.240 --> 00:05:47.720 and effective way to do this 112 00:05:47.720 --> 00:05:49.360 that I'm gonna be sharing with you. 113 00:05:49.360 --> 00:05:50.640 This is between you and me. 114 00:05:50.640 --> 00:05:54.060 Keep it a secret because this is what I use 115 00:05:54.060 --> 00:05:57.040 to come up with my ideas and my content strategy. 116 00:05:57.080 --> 00:05:59.360 And to be honest, not a lot of people, 117 00:05:59.360 --> 00:06:01.880 even who have full-time careers on YouTube, 118 00:06:01.880 --> 00:06:04.760 know about this and it is a pretty competitive space. 119 00:06:04.760 --> 00:06:05.800 So keep it between you and me. 120 00:06:05.800 --> 00:06:07.920 I'm sharing this in confidence. 121 00:06:07.920 --> 00:06:10.360 Essentially, if you don't know how to create a channel, 122 00:06:10.360 --> 00:06:12.320 there's great tutorials for that on YouTube. 123 00:06:12.320 --> 00:06:14.680 So just search on YouTube, how to create a YouTube channel. 124 00:06:14.680 --> 00:06:16.720 They kind of want you to, so you might actually find 125 00:06:16.720 --> 00:06:18.000 that you already have a YouTube channel. 126 00:06:18.000 --> 00:06:20.440 But what I would suggest is creating a brand new email 127 00:06:20.440 --> 00:06:21.880 just for that YouTube channel 128 00:06:21.880 --> 00:06:25.360 and never ever using that email for anything else ever. 129 00:06:25.360 --> 00:06:27.880 Security by obscurity is the best way. 130 00:06:27.880 --> 00:06:30.120 And if you end up, it's the best way to stay secure. 131 00:06:30.120 --> 00:06:33.440 And if you end up turning this into a viable business, 132 00:06:33.440 --> 00:06:36.780 you do not want any people finding that email 133 00:06:36.780 --> 00:06:39.480 because people like hackers or anything else, 134 00:06:39.480 --> 00:06:42.120 if they find your email, they have an opportunity 135 00:06:42.120 --> 00:06:44.700 to take control of your channel 136 00:06:44.700 --> 00:06:47.280 and actually destroy what you've built. 137 00:06:47.280 --> 00:06:50.400 So what I'd suggest just as a foundational thing, 138 00:06:50.400 --> 00:06:52.680 create a brand new email and never ever use it for anything, 139 00:06:52.680 --> 00:06:53.560 never ever show anyone it. 140 00:06:53.560 --> 00:06:54.480 Now that that's done, 141 00:06:54.480 --> 00:06:56.320 let's get into the actual super important stuff, 142 00:06:56.320 --> 00:06:58.320 which is content strategy. 143 00:06:58.320 --> 00:07:02.440 On YouTube, obviously Jesus is king, but content is queen. 144 00:07:02.440 --> 00:07:06.280 So you wanna make sure that you come up with a strategy 145 00:07:06.280 --> 00:07:08.520 that you can provide the most amount of value 146 00:07:08.520 --> 00:07:09.360 to your audience. 147 00:07:09.360 --> 00:07:12.520 A lot of people end up thinking if they don't get views 148 00:07:12.520 --> 00:07:13.800 that YouTube is against them, 149 00:07:13.800 --> 00:07:15.240 that YouTube shadow banning them. 150 00:07:15.240 --> 00:07:16.780 It's not the case. 151 00:07:16.780 --> 00:07:20.060 YouTube, the way that they make money is through advertisers 152 00:07:20.060 --> 00:07:21.520 and the way that they get advertisers 153 00:07:21.520 --> 00:07:23.280 is through serving their viewers well. 154 00:07:23.960 --> 00:07:27.280 So their entire goal is to put the best video possible 155 00:07:27.280 --> 00:07:28.800 for a specific viewer, 156 00:07:28.800 --> 00:07:30.720 whether that's a grandma interested in cooking 157 00:07:30.720 --> 00:07:32.760 or a young man interested in faith, 158 00:07:32.760 --> 00:07:35.200 they will put the best video for that person 159 00:07:35.200 --> 00:07:36.040 in front of them. 160 00:07:36.040 --> 00:07:37.920 What I'm gonna be teaching you is how to find out 161 00:07:37.920 --> 00:07:39.320 what is currently working, 162 00:07:39.320 --> 00:07:42.400 what people are currently interested in in your niche 163 00:07:42.400 --> 00:07:46.240 and what your ideal viewer is stoked on 164 00:07:46.240 --> 00:07:50.040 that you can provide them the best value possible. 165 00:07:50.040 --> 00:07:51.120 In creating your content strategy, 166 00:07:51.120 --> 00:07:53.520 remember that every single thing from YouTube 167 00:07:53.520 --> 00:07:56.120 to your channel is centered around serving the viewer. 168 00:07:56.120 --> 00:07:57.400 This is just like in business, 169 00:07:57.400 --> 00:07:58.720 when they say know your customer, 170 00:07:58.720 --> 00:08:01.720 you want to know your viewer because they are your customer. 171 00:08:01.720 --> 00:08:03.960 A lot of people talk about the algorithm 172 00:08:03.960 --> 00:08:05.960 and how, oh, we need to serve the algorithm, 173 00:08:05.960 --> 00:08:08.040 we need to please the algorithm. 174 00:08:08.040 --> 00:08:10.840 In reality, the algorithm is the audience 175 00:08:10.840 --> 00:08:12.440 and the algorithm is providing the audience 176 00:08:12.440 --> 00:08:14.420 the best content that they can receive. 177 00:08:14.420 --> 00:08:16.760 Now, how do you actually find out what's currently working? 178 00:08:16.760 --> 00:08:18.560 How do you find out what is the best content? 179 00:08:18.560 --> 00:08:20.260 I don't even know where to start. 180 00:08:20.820 --> 00:08:25.820 I'm a 30-year-old man who's interested in woodworking. 181 00:08:26.380 --> 00:08:28.160 I watch a couple of guys on YouTube already, 182 00:08:28.160 --> 00:08:29.660 but I don't really know what to do. 183 00:08:29.660 --> 00:08:31.540 Or I'm interested in cooking, 184 00:08:31.540 --> 00:08:33.900 I never watch YouTube except for tutorials. 185 00:08:33.900 --> 00:08:35.260 How do I make this effective? 186 00:08:35.260 --> 00:08:37.980 The factual best way is by using 187 00:08:37.980 --> 00:08:41.059 YouTube's recommendation engine and leveraging it for you. 188 00:08:41.059 --> 00:08:42.100 How do we do that? 189 00:08:42.100 --> 00:08:42.980 Well, what you're gonna do is 190 00:08:42.980 --> 00:08:44.340 you just created your YouTube account, 191 00:08:44.340 --> 00:08:47.020 you're gonna create a brand new account. 192 00:08:47.020 --> 00:08:50.080 And what you're gonna do is you're going to search 193 00:08:50.920 --> 00:08:52.880 for people who are only in your niche. 194 00:08:52.880 --> 00:08:55.040 So if you're in cooking, you're gonna search 195 00:08:55.040 --> 00:08:58.440 and discover videos that are in the cooking niche 196 00:08:58.440 --> 00:09:00.860 and you're gonna start to watch those videos 197 00:09:00.860 --> 00:09:03.320 as if you are your own ideal viewer. 198 00:09:03.320 --> 00:09:05.080 So you're putting yourself empathetically 199 00:09:05.080 --> 00:09:06.560 in the shoes of your ideal viewer, 200 00:09:06.560 --> 00:09:08.020 you're treating your neighbor as yourself. 201 00:09:08.020 --> 00:09:09.900 You're literally watching these videos 202 00:09:09.900 --> 00:09:11.200 that are already performing well, 203 00:09:11.200 --> 00:09:13.000 so you wanna find the videos that are performing well 204 00:09:13.000 --> 00:09:16.260 on the YouTube page that have millions of views 205 00:09:16.260 --> 00:09:18.100 and you want to watch that video. 206 00:09:18.100 --> 00:09:20.460 Watch it all the way through and then watch another one. 207 00:09:20.460 --> 00:09:21.860 This is gonna take a little bit of time. 208 00:09:21.860 --> 00:09:24.220 So you wanna block out about an hour of time for this 209 00:09:24.220 --> 00:09:25.940 and then do it consistently. 210 00:09:25.940 --> 00:09:27.340 I do this every single day. 211 00:09:27.340 --> 00:09:28.740 I watch an hour of YouTube 212 00:09:28.740 --> 00:09:30.340 and it sounds like it's counterproductive, 213 00:09:30.340 --> 00:09:31.660 but I go on my Recon account, 214 00:09:31.660 --> 00:09:34.700 which is pretty much what I believe 215 00:09:34.700 --> 00:09:38.440 by assumption that my ideal viewer would wanna watch. 216 00:09:38.440 --> 00:09:41.580 And I watch videos, I analyze the videos, 217 00:09:41.580 --> 00:09:44.900 I see how did this video get 10 million views in a month? 218 00:09:44.900 --> 00:09:46.340 What did they do that worked? 219 00:09:46.340 --> 00:09:47.760 What did the comments say? 220 00:09:48.420 --> 00:09:49.260 And then I watch another one. 221 00:09:49.260 --> 00:09:50.360 And what YouTube then does 222 00:09:50.360 --> 00:09:53.020 is because it's a recommendation-based engine 223 00:09:53.020 --> 00:09:55.480 and 80% of the views come from recommendation, 224 00:09:55.480 --> 00:09:58.640 it now suggests to me as the ideal viewer, 225 00:09:58.640 --> 00:09:59.840 better videos. 226 00:10:00.000 --> 00:10:04.280 to watch and therefore I can actually take those videos, 227 00:10:04.280 --> 00:10:06.360 see what's working, see what's trending, 228 00:10:06.360 --> 00:10:09.360 take those ideas and make it into my own 229 00:10:09.360 --> 00:10:10.440 for my content strategy. 230 00:10:10.440 --> 00:10:12.440 You're putting your feet in the shoes of the audience. 231 00:10:12.440 --> 00:10:14.800 It allows you to create for your audience 232 00:10:14.800 --> 00:10:17.560 and not just see YouTube as this algorithm, 233 00:10:17.560 --> 00:10:20.020 this lifeless algorithm because in reality, 234 00:10:20.020 --> 00:10:22.240 every single view, every single hour 235 00:10:22.240 --> 00:10:23.440 that's being watched on YouTube 236 00:10:23.440 --> 00:10:25.760 is being watched by a real person 237 00:10:25.760 --> 00:10:28.720 and this is how you figure out how to serve them best 238 00:10:28.800 --> 00:10:31.600 and most effectively also for your business. 239 00:10:31.600 --> 00:10:33.080 What am I gonna do when I find those videos 240 00:10:33.080 --> 00:10:34.480 that are performing really well? 241 00:10:34.480 --> 00:10:36.660 If I see a video that has 10 million views 242 00:10:36.660 --> 00:10:38.480 and it happened in a very short amount of time 243 00:10:38.480 --> 00:10:40.120 or a million views on a channel 244 00:10:40.120 --> 00:10:41.840 with not a lot of subscribers, 245 00:10:41.840 --> 00:10:43.320 that tells me that there's traffic 246 00:10:43.320 --> 00:10:45.680 and momentum behind the video. 247 00:10:45.680 --> 00:10:48.160 I'm always looking for traffic and momentum on YouTube. 248 00:10:48.160 --> 00:10:50.360 If there's momentum behind a topic, 249 00:10:50.360 --> 00:10:51.800 it means that the audience 250 00:10:51.800 --> 00:10:54.180 and the popular culture is interested in it. 251 00:10:54.180 --> 00:10:56.200 Now, if you're wondering what traffic and momentum is, 252 00:10:56.200 --> 00:10:57.520 they go hand in hand. 253 00:10:57.520 --> 00:10:59.680 They're kind of the same thing. 254 00:10:59.680 --> 00:11:00.920 They run together. 255 00:11:00.920 --> 00:11:02.520 Traffic is essentially, 256 00:11:02.520 --> 00:11:05.320 if you think about a billboard being on the side of the road 257 00:11:05.320 --> 00:11:07.320 and a lot of people seeing that billboard, 258 00:11:07.320 --> 00:11:11.540 momentum just means that this topic is gaining momentum. 259 00:11:11.540 --> 00:11:13.880 So is it a successful billboard or is it not? 260 00:11:13.880 --> 00:11:16.320 That's kind of how the YouTube homepage works. 261 00:11:16.320 --> 00:11:21.240 It takes topics that an audience is interested in 262 00:11:21.240 --> 00:11:23.840 and if it sees that there's traffic around that topic 263 00:11:23.840 --> 00:11:25.600 and the more people they send it out to, 264 00:11:25.600 --> 00:11:26.720 there's more traffic, 265 00:11:26.720 --> 00:11:27.840 then that's how you actually start 266 00:11:27.840 --> 00:11:29.640 to build momentum through traffic. 267 00:11:29.640 --> 00:11:30.520 So what I want you to do 268 00:11:30.520 --> 00:11:31.880 is when you're creating your content strategy, 269 00:11:31.880 --> 00:11:33.560 I want you to think of a Venn diagram 270 00:11:33.560 --> 00:11:36.760 where you have your circle here, which is your interests, 271 00:11:36.760 --> 00:11:38.840 and then you have another crossover circle, 272 00:11:38.840 --> 00:11:40.360 which is your audience interests. 273 00:11:40.360 --> 00:11:42.880 Now, if you want to really skyrocket things, 274 00:11:42.880 --> 00:11:44.600 and this is why Recounter Research helps, 275 00:11:44.600 --> 00:11:47.640 you add a third circle to that Venn diagram 276 00:11:47.640 --> 00:11:49.280 and it says popular culture, 277 00:11:49.280 --> 00:11:51.920 and that's what's gonna bring things in 278 00:11:51.920 --> 00:11:53.320 and catapult them to a new level. 279 00:11:53.320 --> 00:11:54.220 I can give you an example. 280 00:11:54.220 --> 00:11:56.660 For my channel, I did Taekwondo for many years 281 00:11:57.600 --> 00:11:59.860 and gymnastics as well, and I was interested in that. 282 00:11:59.860 --> 00:12:01.540 My audience is also interested, 283 00:12:01.540 --> 00:12:04.700 but when I brought in the pop culture of Marvel 284 00:12:04.700 --> 00:12:07.300 and we replicated Hollywood movie stunts in real life, 285 00:12:07.300 --> 00:12:09.260 that's when things really took off 286 00:12:09.260 --> 00:12:10.800 because it not only could connect with people 287 00:12:10.800 --> 00:12:12.220 who were interested in parkour, 288 00:12:12.220 --> 00:12:13.840 but it could also connect with people 289 00:12:13.840 --> 00:12:17.540 who maybe didn't even know how Hollywood stunts work 290 00:12:17.540 --> 00:12:19.820 or wasn't even interested in gymnastics or parkour. 291 00:12:19.820 --> 00:12:21.440 So that's why it's very, very important 292 00:12:21.440 --> 00:12:23.780 to bring in the popular culture aspect 293 00:12:23.780 --> 00:12:26.480 of what you're doing and what your audience is interested in 294 00:12:27.300 --> 00:12:28.400 because then that brings in new viewers 295 00:12:28.400 --> 00:12:29.680 who you can continue to impact. 296 00:12:29.680 --> 00:12:33.840 Obviously, this isn't about getting more and more views 297 00:12:33.840 --> 00:12:35.600 necessarily at the core, 298 00:12:35.600 --> 00:12:38.960 but it is a key aspect of your business 299 00:12:38.960 --> 00:12:41.640 and I believe the more impact that you can have, 300 00:12:41.640 --> 00:12:44.120 the better, and if you're doing this excellently, 301 00:12:44.120 --> 00:12:46.280 then YouTube will recommend your videos 302 00:12:46.280 --> 00:12:48.200 and you will get views and this is just one way to do it. 303 00:12:48.200 --> 00:12:50.580 So now I've found the videos that are performing well 304 00:12:50.580 --> 00:12:52.520 and that have traffic and momentum behind them. 305 00:12:52.520 --> 00:12:54.920 Remember, lots of views in a short period of time 306 00:12:54.920 --> 00:12:58.060 or lots of views on a smaller channel, 307 00:12:58.060 --> 00:12:59.320 that means traffic and momentum. 308 00:12:59.320 --> 00:13:02.000 And when you find those videos, you want to ask yourself, 309 00:13:02.000 --> 00:13:05.280 how can I take this idea and add to it? 310 00:13:05.280 --> 00:13:08.080 You don't want to be a voice that just copies. 311 00:13:08.080 --> 00:13:11.040 You want to take the current idea, make it better, 312 00:13:11.040 --> 00:13:13.240 make it your own, add your own twist to it, 313 00:13:13.240 --> 00:13:16.480 and the best way that you do that is through storytelling. 314 00:13:20.160 --> 00:13:22.520 Now you've taken that idea and you've made it your own, 315 00:13:22.520 --> 00:13:24.720 you've added to it, you've made it better, 316 00:13:25.520 --> 00:13:28.400 if it's really similar, credited the other creator 317 00:13:28.400 --> 00:13:30.400 for allowing you to take the idea 318 00:13:30.400 --> 00:13:32.280 and enjoy making something, 319 00:13:32.280 --> 00:13:34.400 and that actually even builds community as well. 320 00:13:34.400 --> 00:13:36.520 Don't think that that's copying, 321 00:13:36.520 --> 00:13:39.120 think of it as replicating and innovating upon. 322 00:13:39.120 --> 00:13:40.400 So you want to take what's working, 323 00:13:40.400 --> 00:13:42.700 replicate it, but don't do it exactly, 324 00:13:42.700 --> 00:13:45.520 add your own twist to it, provide value, 325 00:13:45.520 --> 00:13:46.680 add to the conversation, 326 00:13:46.680 --> 00:13:48.440 don't just take from the conversation 327 00:13:48.440 --> 00:13:50.160 and make it a great video in your own way 328 00:13:50.160 --> 00:13:52.040 because we're all fearfully and wonderfully made, 329 00:13:52.040 --> 00:13:54.800 we're all unique, we all have a unique voice 330 00:13:54.800 --> 00:13:58.500 to add to a topic and it's not copying 331 00:13:58.500 --> 00:14:00.220 for you to jump in on the conversation. 332 00:14:00.220 --> 00:14:03.520 Now that we have that idea and you don't feel guilty 333 00:14:03.520 --> 00:14:06.800 about really doing what works and making it your own, 334 00:14:06.800 --> 00:14:10.560 I want you to now think about how can I turn this idea 335 00:14:10.560 --> 00:14:13.360 into a repeatable series and system, 336 00:14:13.360 --> 00:14:15.760 what we would call in YouTube, a bucket. 337 00:14:15.760 --> 00:14:17.760 So for instance, on our channel, 338 00:14:17.760 --> 00:14:19.900 we replicate movie stunts in real life. 339 00:14:19.900 --> 00:14:21.640 I actually got that idea from a friend of mine 340 00:14:22.200 --> 00:14:24.560 in the space who made compilation videos 341 00:14:24.560 --> 00:14:26.960 of replicating stunts from Marvel, 342 00:14:26.960 --> 00:14:29.880 stunts from other movies, but what we did, 343 00:14:29.880 --> 00:14:31.800 my friends and I, is we took that idea 344 00:14:31.800 --> 00:14:34.120 and we turned it into a competition. 345 00:14:34.120 --> 00:14:37.380 We provided value in the space, we made a new format 346 00:14:37.380 --> 00:14:38.960 and that format is repeatable. 347 00:14:38.960 --> 00:14:42.600 So I can say blank stunts in real life, 348 00:14:42.600 --> 00:14:45.440 Sonic stunts in real life, Iron Man stunts in real life, 349 00:14:45.440 --> 00:14:47.840 Spider-Man stunts in real life, et cetera, et cetera, 350 00:14:47.840 --> 00:14:50.560 et cetera, Jackie Chan stunts in real life. 351 00:14:50.560 --> 00:14:51.920 But if you're catching the drift, 352 00:14:51.920 --> 00:14:55.880 this is a repeatable video, both in your title, 353 00:14:55.880 --> 00:14:58.880 in your thumbnail style and in your video style 354 00:14:58.880 --> 00:14:59.720 and that takes. 355 00:15:00.000 --> 00:15:03.540 so much of the creative energy, 356 00:15:03.540 --> 00:15:05.540 instead of trying to come up with a new video every time 357 00:15:05.540 --> 00:15:06.640 and reinventing the wheel, 358 00:15:06.640 --> 00:15:08.920 it allows you to have a structure that already works 359 00:15:08.920 --> 00:15:10.920 and then just to make that 100% better 360 00:15:10.920 --> 00:15:12.800 by throwing in different aspects 361 00:15:12.800 --> 00:15:13.960 that your audience would be interested in. 362 00:15:13.960 --> 00:15:16.560 So for instance, if I had a cooking channel 363 00:15:16.560 --> 00:15:18.920 and I want to appeal to the recommendation engine 364 00:15:18.920 --> 00:15:20.320 and not just the search engine, 365 00:15:20.320 --> 00:15:22.880 I want the viewer to get to know me 366 00:15:22.880 --> 00:15:23.900 and want to come back for me 367 00:15:23.900 --> 00:15:26.120 and not just because I taught them how to make a souffle, 368 00:15:26.120 --> 00:15:28.600 then maybe what I'd do is I would cook 369 00:15:28.600 --> 00:15:33.160 for a sumo champion or I would, 370 00:15:33.160 --> 00:15:34.440 and then turn that into a series. 371 00:15:34.440 --> 00:15:35.920 I cooked for a sumo champion. 372 00:15:35.920 --> 00:15:38.100 I cooked for the Marines. 373 00:15:38.100 --> 00:15:40.240 I cooked for et cetera, et cetera, 374 00:15:40.240 --> 00:15:41.360 if you're catching my drift. 375 00:15:41.360 --> 00:15:44.080 Once you can create this one bucket, 376 00:15:44.080 --> 00:15:47.100 you now have a repeatable video that you can test, 377 00:15:47.100 --> 00:15:47.940 try to make better, 378 00:15:47.940 --> 00:15:49.100 and if it works, 379 00:15:49.100 --> 00:15:51.560 then that is now an established bucket on your channel. 380 00:15:51.560 --> 00:15:53.920 It's an established series that your audience enjoys 381 00:15:53.920 --> 00:15:55.120 and that you can repeat. 382 00:15:55.120 --> 00:15:58.360 But if you just keep doing this bucket the same exact way 383 00:15:59.120 --> 00:16:00.720 every single episode and upload, 384 00:16:00.720 --> 00:16:02.160 then your audience could get tired. 385 00:16:02.160 --> 00:16:04.560 And that's why in our content strategy, 386 00:16:04.560 --> 00:16:07.440 we want to have four to six buckets, 387 00:16:07.440 --> 00:16:09.240 especially if you're uploading consistently. 388 00:16:09.240 --> 00:16:12.040 You want to be able to cycle through these buckets 389 00:16:12.040 --> 00:16:14.240 on a monthly basis. 390 00:16:14.240 --> 00:16:15.620 So if I were uploading weekly, 391 00:16:15.620 --> 00:16:17.960 I want to have four different buckets that I cycle through 392 00:16:17.960 --> 00:16:20.240 that my audience is interested in and that work. 393 00:16:20.240 --> 00:16:21.440 And then from there, 394 00:16:21.440 --> 00:16:24.040 I might have a fifth experimental bucket 395 00:16:24.040 --> 00:16:27.240 that I'm testing a new series, a new video format. 396 00:16:27.360 --> 00:16:29.000 And then I just repeat that process. 397 00:16:29.000 --> 00:16:31.120 So if I, again, were a cooking channel, 398 00:16:31.120 --> 00:16:32.280 I might cook for, 399 00:16:32.280 --> 00:16:33.640 I cooked for blank, 400 00:16:33.640 --> 00:16:38.480 or maybe I tried the world's best five-star restaurant 401 00:16:38.480 --> 00:16:39.600 in the cheapest city. 402 00:16:39.600 --> 00:16:41.760 Like that could be like a series. 403 00:16:41.760 --> 00:16:45.360 I tried the world's best five-star restaurant in Japan, 404 00:16:45.360 --> 00:16:46.960 et cetera, et cetera. 405 00:16:46.960 --> 00:16:49.200 And then I'm cycling through these buckets 406 00:16:49.200 --> 00:16:50.620 with each upload. 407 00:16:50.620 --> 00:16:52.200 This keeps things fresh. 408 00:16:52.200 --> 00:16:54.680 And then when you actually find an experimental bucket 409 00:16:54.680 --> 00:16:55.520 that works, 410 00:16:55.520 --> 00:16:57.720 you look at what bucket is performing the least 411 00:16:57.720 --> 00:16:59.120 and you drop it 412 00:16:59.120 --> 00:17:02.080 because you want to give your audience a new experience, 413 00:17:02.080 --> 00:17:04.319 an awesome experience every time that they come back 414 00:17:04.319 --> 00:17:06.400 to your channel, a fresh experience. 415 00:17:06.400 --> 00:17:07.880 Cause a lot of people on YouTube, 416 00:17:07.880 --> 00:17:10.079 again, they're just coming to watch YouTube. 417 00:17:10.079 --> 00:17:11.660 Some of them are coming to be educated. 418 00:17:11.660 --> 00:17:13.040 Some of them are coming to be entertained 419 00:17:13.040 --> 00:17:15.319 and kind of escape what's going on. 420 00:17:15.319 --> 00:17:17.880 And what you can provide for them is again, 421 00:17:17.880 --> 00:17:20.720 ministry and sharing the word of God, 422 00:17:20.720 --> 00:17:21.560 not only through your words, 423 00:17:21.560 --> 00:17:23.640 but even through your actions. 424 00:17:23.640 --> 00:17:25.119 That's what our content strategy is for. 425 00:17:25.720 --> 00:17:26.920 It's really to serve the audience. 426 00:17:26.920 --> 00:17:28.840 And if we can create these cycles, 427 00:17:28.840 --> 00:17:30.880 these rhythms that we go through, 428 00:17:30.880 --> 00:17:32.320 that do serve our audience, 429 00:17:32.320 --> 00:17:35.320 then not only will it be a fresh experience for them, 430 00:17:35.320 --> 00:17:38.680 but it will also be a much easier experience 431 00:17:38.680 --> 00:17:42.400 and lower lift experience for us 432 00:17:42.400 --> 00:17:44.640 in creating content that serves them well. 433 00:17:44.640 --> 00:17:46.080 So I know that was a lot to take in, 434 00:17:46.080 --> 00:17:47.240 but I believe in you. 435 00:17:47.240 --> 00:17:48.920 If you have to rewatch this video 436 00:17:48.920 --> 00:17:50.900 in order to fully grasp it and even take notes, 437 00:17:50.900 --> 00:17:52.140 I would encourage you to do so 438 00:17:52.140 --> 00:17:54.080 if you're really planning on taking this seriously, 439 00:17:54.080 --> 00:17:56.680 but make sure to check out the next episode 440 00:17:56.680 --> 00:17:57.840 where we're actually going to learn 441 00:17:57.840 --> 00:18:00.060 how do we create our first video 442 00:18:00.060 --> 00:18:01.600 that might turn into a bucket? 443 00:18:01.600 --> 00:18:03.960 And then how do we analyze the performance of that video 444 00:18:03.960 --> 00:18:05.860 to multiply the growth of our channel?