WEBVTT 1 00:00:00.000 --> 00:00:04.600 Welcome back to the series on becoming a voice of influence and impact in the 21st century 2 00:00:04.600 --> 00:00:09.520 in a digital world that we live in and in the last two episodes, we covered the opportunity 3 00:00:09.520 --> 00:00:14.160 why for why I believe this is a very, very important thing for Christians to be involved 4 00:00:14.160 --> 00:00:19.760 in because there's just so much opportunity for impact and bearing fruit in this business. 5 00:00:19.760 --> 00:00:23.000 We are treating it like a business as we talked about in the previous episodes as well. 6 00:00:23.000 --> 00:00:26.460 So if you haven't watched those episodes, make sure to go check them out. 7 00:00:26.460 --> 00:00:30.260 But in this last and final episode of the series, we're going to be talking about creating 8 00:00:30.260 --> 00:00:35.540 your first video and then using the data and feedback from that video to create an infinite 9 00:00:35.540 --> 00:00:39.980 loop that allows you to constantly improve with each video. 10 00:00:39.980 --> 00:00:44.860 So after you watch this, you won't need my help anymore because you will have the data 11 00:00:44.860 --> 00:00:51.140 and you will have your process for learning and improvement that will carry you on into 12 00:00:51.140 --> 00:01:02.060 the years in the future and allow you to be a sustainable, influential voice on YouTube. 13 00:01:02.060 --> 00:01:05.900 In order to get data, we have to create our first video. 14 00:01:05.900 --> 00:01:12.260 There is no use in just analyzing everyone else's stuff and getting it stuck in analysis 15 00:01:12.260 --> 00:01:13.260 paralysis. 16 00:01:13.260 --> 00:01:14.740 We want to execute. 17 00:01:14.740 --> 00:01:18.380 So think of this as an experiment, okay? 18 00:01:18.380 --> 00:01:21.180 You are not, this is not the end all and be all. 19 00:01:21.180 --> 00:01:25.300 If this fails, which most likely it's not going to be the best thing you've ever made, 20 00:01:25.300 --> 00:01:26.300 that's okay. 21 00:01:26.300 --> 00:01:29.060 You want to go into this with the mindset of this does not have to be perfect. 22 00:01:29.060 --> 00:01:32.860 I'm just going to turn on the camera, I'm going to make this video and I'm going to 23 00:01:32.860 --> 00:01:38.940 publish it because you need data and feedback to actually make your next video better and 24 00:01:38.940 --> 00:01:45.380 your own data and owning that is so much more valuable than trying to go look at someone 25 00:01:45.380 --> 00:01:48.620 else's performance or copy them or anything like that. 26 00:01:48.620 --> 00:01:52.500 So I'd encourage you, don't get stuck in analysis of paralysis in this project. 27 00:01:52.500 --> 00:01:56.020 Come up with an idea that you think that you would enjoy and that is going to perform fairly 28 00:01:56.020 --> 00:02:02.500 well and give it your all with the mindset of an experimentalist, someone who is just 29 00:02:02.500 --> 00:02:09.940 going for it and excited to see the results. 30 00:02:09.940 --> 00:02:11.300 How do we create our first video? 31 00:02:11.300 --> 00:02:14.260 Well, we want to put first things first. 32 00:02:14.260 --> 00:02:17.460 Seven habits of highly effective people, we're going to put the first thing first, 33 00:02:17.460 --> 00:02:19.860 which is the title and the thumbnail. 34 00:02:19.860 --> 00:02:25.380 Your video cannot be seen on YouTube unless it's a short, which is a whole other thing, 35 00:02:25.380 --> 00:02:30.460 but your video cannot be seen on YouTube if you don't have a good title and thumbnail 36 00:02:30.460 --> 00:02:34.580 because if the video doesn't click, they're not going to watch. 37 00:02:34.580 --> 00:02:39.420 If you put all this effort into making what you believe is the best video ever, but the 38 00:02:39.420 --> 00:02:45.260 idea, the title and the thumbnail wasn't good enough to get the viewer to even come 39 00:02:45.260 --> 00:02:50.100 there in the first place, then you just wasted a lot of time and energy, to be honest. 40 00:02:50.100 --> 00:02:56.980 I've done that a lot in ways that are probably bigger failures than you'd expect. 41 00:02:56.980 --> 00:03:00.300 So if you just get this wrong, don't worry about it, just keep trying. 42 00:03:00.300 --> 00:03:02.460 The goal is to just put a video out. 43 00:03:02.460 --> 00:03:07.100 We want to make a great title and a great thumbnail based on our recon and research, 44 00:03:07.100 --> 00:03:08.420 the videos that we've captured. 45 00:03:08.420 --> 00:03:14.780 I put the videos in an Excel sheet of my own so I can look at them and see what does 46 00:03:14.780 --> 00:03:16.420 have traffic and momentum behind it. 47 00:03:16.420 --> 00:03:20.020 I can see the patterns in the thumbnails, I can see the patterns in the titles. 48 00:03:20.020 --> 00:03:25.180 So for instance, when I found a video through that process, which was a Spider-Man Stunts 49 00:03:25.180 --> 00:03:29.540 in Real Life video, I went and made a Marvel Stunts in Real Life video, tweaked it a little 50 00:03:29.540 --> 00:03:34.980 bit and made it my own, and I really replicated the thumbnail format and just made it better 51 00:03:34.980 --> 00:03:36.460 and more for my audience. 52 00:03:36.460 --> 00:03:42.140 So you're going to want to find what works, take that thumbnail format, keep it simple. 53 00:03:42.140 --> 00:03:47.340 Your video and idea and execution should be simple, easy to understand, and easy to share. 54 00:03:47.340 --> 00:03:52.460 So once we've made our title and thumbnail, remember, the simpler the better, we are going 55 00:03:52.460 --> 00:03:58.700 to go into making the hook for the video. 56 00:03:58.700 --> 00:04:05.680 All YouTube cares about is getting your viewer to click, to watch, and to end the video feeling 57 00:04:05.680 --> 00:04:07.760 satisfied with a satisfying experience. 58 00:04:07.760 --> 00:04:12.680 So we've got them to click with the thumbnail, how do we get them to watch the whole video? 59 00:04:12.680 --> 00:04:16.240 The cool thing is YouTube gives us a tool called audience retention, and there is a 60 00:04:16.240 --> 00:04:21.440 graph that allows us to see where the audience has fallen off, where maybe there was a disconnect 61 00:04:21.440 --> 00:04:22.720 and they decided to click off. 62 00:04:22.720 --> 00:04:27.600 But the crazy thing is that most of that clicking off, most of the audience leaving happens 63 00:04:27.600 --> 00:04:30.240 within the first 30 seconds of your video. 64 00:04:30.240 --> 00:04:33.160 If I really want to put my effort towards an area where it's going to make the most 65 00:04:33.200 --> 00:04:36.520 impact, I'm going to focus on what we call the hook. 66 00:04:36.520 --> 00:04:41.240 So they've just clicked on the video, they saw the title and thumbnail, they're expecting, 67 00:04:41.240 --> 00:04:45.280 based on the title and thumbnail, to receive something similar to that. 68 00:04:45.280 --> 00:04:50.880 Our goal is to affirm that title and thumbnail, so if I were to say we're trying Marvel Stunts 69 00:04:50.880 --> 00:04:55.040 in real life, if we're a cooking channel and we're making beef wellington, then I'm going 70 00:04:55.040 --> 00:04:59.960 to say, in this video, we're going to be learning how to make Gordon Ramsay's beef. 71 00:05:00.000 --> 00:05:05.400 And then I might show a quick sneak peek of what it's going to look like at the end. 72 00:05:05.400 --> 00:05:11.200 And that would be a fairly good hook. 73 00:05:11.200 --> 00:05:13.180 How can we enhance our video? 74 00:05:13.180 --> 00:05:20.200 How can we make it so that it's not just this boring, 10 minute long episode of us making 75 00:05:20.200 --> 00:05:21.200 a Beef Wellington? 76 00:05:21.200 --> 00:05:25.860 Well, we can add great storytelling techniques. 77 00:05:25.860 --> 00:05:27.980 Everything in life for the most part is story. 78 00:05:27.980 --> 00:05:33.160 The story that we tell ourselves about what's happened in the past, the story about ourselves 79 00:05:33.160 --> 00:05:38.040 in the present really depict who we're going to become, etc. 80 00:05:38.040 --> 00:05:42.460 Humans live through story and that's why obviously Jesus is the greatest story ever told. 81 00:05:42.460 --> 00:05:46.200 God knows how we communicate and that's why he made a whole entire book that is filled 82 00:05:46.200 --> 00:05:47.460 with epic stories. 83 00:05:47.460 --> 00:05:51.380 So we're going to use our God-given gift as humans made in his image of storytelling. 84 00:05:51.380 --> 00:05:54.020 We're all creative enough to do this. 85 00:05:54.020 --> 00:05:56.080 It's something that can be learned as well. 86 00:05:56.360 --> 00:06:00.560 The coolest thing is that it can be done in your own exact way. 87 00:06:00.560 --> 00:06:03.040 So don't be afraid to go crazy on this. 88 00:06:03.040 --> 00:06:04.040 Be authentic. 89 00:06:04.040 --> 00:06:08.360 But I'm going to give you a couple tidbits that are going to help you create an effective 90 00:06:08.360 --> 00:06:09.360 story. 91 00:06:09.360 --> 00:06:16.440 And these are really, truly the two things that I used to get 26 million views on a video 92 00:06:16.440 --> 00:06:19.480 that really was pretty simple. 93 00:06:19.480 --> 00:06:22.200 All I did was these two things. 94 00:06:22.200 --> 00:06:25.320 Number one is I followed a story structure. 95 00:06:25.320 --> 00:06:28.080 The simplest story structure that you can follow. 96 00:06:28.080 --> 00:06:30.960 There's a three-act story structure, but what I like to do is keep it simple. 97 00:06:30.960 --> 00:06:34.320 I like to say hook, set up, and climax. 98 00:06:34.320 --> 00:06:36.060 We obviously covered our hook. 99 00:06:36.060 --> 00:06:39.600 We want to make sure that we're delivering on the thumbnail to the viewer and hooking 100 00:06:39.600 --> 00:06:44.180 their interest in, maybe even with some conflict, which we're going to get to in a second. 101 00:06:44.180 --> 00:06:49.620 But the setup is saying we're going to cook a beef wellington and then the climax is here's 102 00:06:49.620 --> 00:06:50.620 the beef wellington. 103 00:06:50.620 --> 00:06:53.200 Now, you're like, okay, well, what happens in between that? 104 00:06:53.200 --> 00:06:54.760 How do I keep my viewer engaged? 105 00:06:54.760 --> 00:06:57.800 Not just engaged, but really give them a satisfying experience. 106 00:06:57.800 --> 00:07:05.160 Well, us as humans, we can all relate to conflict resolution and having to get over obstacles. 107 00:07:05.160 --> 00:07:09.400 So the climax, you can almost think about as the goal of the video. 108 00:07:09.400 --> 00:07:15.360 What I'm going to do though, is I'm going to try to introduce what I can to really show 109 00:07:15.360 --> 00:07:20.400 the process and the journey and the ups and downs of creating that beef wellington. 110 00:07:20.400 --> 00:07:27.360 So we're going to use what's called the but and therefore method. 111 00:07:27.360 --> 00:07:29.600 So for example, I'm going to make a beef wellington. 112 00:07:29.600 --> 00:07:36.400 And in order to do that, here are the ingredients I need to, I'm going to wrap the beef wellington 113 00:07:36.400 --> 00:07:37.400 in bread. 114 00:07:37.400 --> 00:07:39.400 I don't even know how to make a beef wellington. 115 00:07:39.400 --> 00:07:43.720 Then I'm going to put it in the oven and I'm going to turn the oven to 400 degrees or whatever. 116 00:07:43.720 --> 00:07:49.000 And then I'm going to cook it and I'm going to bring it out of the oven and voila, the 117 00:07:49.000 --> 00:07:50.000 beef wellington. 118 00:07:50.600 --> 00:07:55.000 So now that might be good for someone who wants to learn how to cook a beef wellington, 119 00:07:55.000 --> 00:07:58.840 but maybe we can both teach them how to cook a beef wellington and get them to connect 120 00:07:58.840 --> 00:08:02.120 with us in a deeper way because that's how we're going to really truly make an impact 121 00:08:02.120 --> 00:08:03.840 is by forming a relationship with our viewer. 122 00:08:03.840 --> 00:08:08.520 The way that I'm going to do that is using the but therefore method. 123 00:08:08.520 --> 00:08:12.360 I'm going to put but and therefore in between these beats instead and watch how engaging 124 00:08:12.360 --> 00:08:13.360 the story gets. 125 00:08:13.360 --> 00:08:17.840 Today, we're going to be making a beef wellington, but I don't really know how to make one. 126 00:08:17.840 --> 00:08:21.360 So therefore I've hired an instructor to help me out. 127 00:08:21.360 --> 00:08:24.240 However, he's going to be judging me at the end of this video. 128 00:08:24.240 --> 00:08:28.880 So I got to make sure whatever he teaches me, once he leaves me on my own, I'm able 129 00:08:28.880 --> 00:08:31.160 to do by myself. 130 00:08:31.160 --> 00:08:32.620 Then they go through the teaching. 131 00:08:32.620 --> 00:08:36.039 But now that I've learned everything, I'm now on my own. 132 00:08:36.039 --> 00:08:40.280 And therefore I'm going to have to use whatever I just learned to see if I can really truly 133 00:08:40.280 --> 00:08:44.940 make the best beef wellington possible and make this guy stoked. 134 00:08:44.940 --> 00:08:46.400 Maybe he's Gordon Ramsey or something. 135 00:08:46.400 --> 00:08:47.400 Who knows? 136 00:08:47.960 --> 00:08:49.360 I'm going to start cutting the beef wellington. 137 00:08:49.360 --> 00:08:51.360 I'm going to start wrapping it in bread. 138 00:08:51.360 --> 00:08:53.720 However, I forgot the yeast. 139 00:08:53.720 --> 00:08:56.280 So that means I'm going to have to start over. 140 00:08:56.280 --> 00:09:01.280 As you can tell, this story is a bit more engaging because it's even much more relatable. 141 00:09:01.280 --> 00:09:03.600 We all go through struggles in life. 142 00:09:03.600 --> 00:09:09.080 There's been so many times where even I'm trying to make food if I forget an ingredient 143 00:09:09.080 --> 00:09:12.080 and we all have that dag nabbit feeling when that happens. 144 00:09:12.080 --> 00:09:17.760 The cool thing about humans is we enjoy sharing our hardships and sharing our triumphs. 145 00:09:17.760 --> 00:09:23.160 And that's all a story is, is a goal with obstacles in between achieving that goal and 146 00:09:23.160 --> 00:09:24.520 then transformation that happens. 147 00:09:24.520 --> 00:09:26.120 So what's the transformation? 148 00:09:26.120 --> 00:09:29.840 I have now learned how to cook a beef wellington. 149 00:09:29.840 --> 00:09:31.040 Bada bing, bada boom. 150 00:09:31.040 --> 00:09:35.480 And that's how you can make really any story more interesting is if you just follow those 151 00:09:35.480 --> 00:09:38.520 two structures, which is the hook, the setup, and the climax. 152 00:09:38.520 --> 00:09:42.000 And then you put obstacles in between that goal using the button therefore method. 153 00:09:42.000 --> 00:09:44.080 You'll have a great story in a really simple way. 154 00:09:44.080 --> 00:09:48.680 And remember, we're trying to keep this simple because complexity again is the enemy of execution. 155 00:09:48.680 --> 00:09:51.720 And truly that's all you need to make your first video. 156 00:09:51.720 --> 00:09:56.260 If you can find an idea that works like we learned how to do in the last episode, if 157 00:09:56.260 --> 00:10:00.040 we can take the principles from that idea and the patterns. 158 00:10:00.000 --> 00:10:02.300 and really be able to identify those patterns 159 00:10:02.300 --> 00:10:04.100 and apply them to our idea, 160 00:10:04.100 --> 00:10:07.260 then we can create a successful video that will get clicks. 161 00:10:07.260 --> 00:10:08.660 And then in order to actually get them to watch 162 00:10:08.660 --> 00:10:09.660 all the way through, 163 00:10:09.660 --> 00:10:12.540 we're gonna use those storytelling methods to our advantage 164 00:10:12.540 --> 00:10:15.300 to not only just occupy our viewer 165 00:10:15.300 --> 00:10:17.300 or exploit them for their time, 166 00:10:17.300 --> 00:10:18.700 we're gonna provide value to them. 167 00:10:18.700 --> 00:10:20.060 We're gonna engage with them. 168 00:10:20.060 --> 00:10:22.740 And a lot of people are really just coming to YouTube 169 00:10:22.740 --> 00:10:26.300 because they want connection and entertainment. 170 00:10:26.300 --> 00:10:28.980 So being able to give that to your viewer, 171 00:10:29.040 --> 00:10:30.300 to your audience, 172 00:10:30.300 --> 00:10:31.800 give them an opportunity to connect with you 173 00:10:31.800 --> 00:10:35.600 in a deeper way is truly how we impact the next generation. 174 00:10:35.600 --> 00:10:37.720 It's not by teaching them how to make a beef wellington, 175 00:10:37.720 --> 00:10:40.320 it's by forming a personal relationship with them, 176 00:10:40.320 --> 00:10:42.660 whether that's through whatever type of content 177 00:10:42.660 --> 00:10:43.500 you're making. 178 00:10:43.500 --> 00:10:45.120 If you're remodeling homes, 179 00:10:45.120 --> 00:10:47.060 if you're making entertainment content, 180 00:10:47.060 --> 00:10:48.600 if you're doing travel content, 181 00:10:48.600 --> 00:10:50.120 the best way to impact your viewer 182 00:10:50.120 --> 00:10:51.720 is by putting yourself in their shoes, 183 00:10:51.720 --> 00:10:52.560 connecting with them, 184 00:10:52.560 --> 00:10:53.840 being authentic with them, 185 00:10:53.840 --> 00:10:57.400 showing them your struggles throughout the process 186 00:10:57.660 --> 00:11:01.580 and letting them form that parasocial relationship with you 187 00:11:01.580 --> 00:11:04.540 that allows you to really speak into their lives 188 00:11:04.540 --> 00:11:08.300 when it counts in a positive way. 189 00:11:08.300 --> 00:11:10.180 Now, the question is, how do we actually keep this up? 190 00:11:10.180 --> 00:11:12.900 If we want to impact our viewer, 191 00:11:12.900 --> 00:11:16.180 we wanna form a long-term relationship with them. 192 00:11:16.180 --> 00:11:19.380 We wanna form a business that provides 193 00:11:19.380 --> 00:11:21.060 what they're looking for, 194 00:11:21.060 --> 00:11:23.380 just like a business would for a customer 195 00:11:23.380 --> 00:11:25.540 in a way that's sustainable and predictable 196 00:11:25.540 --> 00:11:27.340 and continuously improving. 197 00:11:28.080 --> 00:11:28.920 The coolest thing about YouTube 198 00:11:28.920 --> 00:11:30.520 is that it gives us the opportunity 199 00:11:30.520 --> 00:11:32.200 to look back on our videos, 200 00:11:32.200 --> 00:11:34.480 see what went well, what went wrong. 201 00:11:34.480 --> 00:11:36.200 We can look into the comments, 202 00:11:36.200 --> 00:11:39.840 but we're gonna do that through data and analysis. 203 00:11:39.840 --> 00:11:42.920 And if there's one more very important thing 204 00:11:42.920 --> 00:11:44.600 that I can pass on to you guys, 205 00:11:44.600 --> 00:11:47.320 which I'm sure a lot of you have heard of, 206 00:11:47.320 --> 00:11:48.960 is a feedback loop. 207 00:11:48.960 --> 00:11:52.640 We're just gonna repeat this process over and over again, 208 00:11:52.640 --> 00:11:53.920 where we're gonna plan, 209 00:11:53.920 --> 00:11:55.760 just like we learned in episode two, 210 00:11:55.760 --> 00:11:57.920 and we're going to execute, 211 00:11:57.920 --> 00:11:59.200 just like we learned how to come up 212 00:11:59.200 --> 00:12:01.040 with that content strategy and that video idea 213 00:12:01.040 --> 00:12:02.040 and execute upon it. 214 00:12:02.040 --> 00:12:04.080 We're gonna analyze the results of that, 215 00:12:04.080 --> 00:12:05.960 and then we're going to adjust. 216 00:12:05.960 --> 00:12:07.160 Now, if you're a little confused on, 217 00:12:07.160 --> 00:12:08.120 well, what about the camera? 218 00:12:08.120 --> 00:12:09.620 What about all these different things? 219 00:12:09.620 --> 00:12:12.120 The truth is, the equipment doesn't really matter as much 220 00:12:12.120 --> 00:12:13.840 as the connection with the viewer. 221 00:12:13.840 --> 00:12:16.880 Most of us have a device in our pocket 222 00:12:16.880 --> 00:12:19.520 that literally does everything it needs to do. 223 00:12:19.520 --> 00:12:20.680 You don't need to buy a new camera. 224 00:12:20.680 --> 00:12:22.180 You don't need to buy a fancy mic. 225 00:12:22.180 --> 00:12:24.280 You don't even need to buy lighting or anything like that. 226 00:12:24.280 --> 00:12:25.920 You can just pull this out 227 00:12:25.920 --> 00:12:28.480 and really start making an impact on your viewers 228 00:12:28.480 --> 00:12:29.740 and impacting the world in a way 229 00:12:29.740 --> 00:12:31.040 that you're passionate about, 230 00:12:31.040 --> 00:12:33.520 that you can connect with other people through that passion 231 00:12:33.520 --> 00:12:35.320 and share the gospel through it, 232 00:12:35.320 --> 00:12:38.500 inevitably bearing fruit for the kingdom 233 00:12:38.500 --> 00:12:40.600 and for your family as well on earth, 234 00:12:40.600 --> 00:12:42.440 and it's just a really awesome experience. 235 00:12:42.440 --> 00:12:44.720 But the truth is, as long as you just keep 236 00:12:44.720 --> 00:12:48.040 the principle of planning, executing, analyzing, 237 00:12:48.040 --> 00:12:51.640 and adjusting and keep that mindset of an experimenter, 238 00:12:51.640 --> 00:12:55.160 even when you grow and things get a little more serious, 239 00:12:55.160 --> 00:12:56.640 then that's what's going to allow you 240 00:12:56.640 --> 00:12:59.100 to continually improve your videos, 241 00:12:59.100 --> 00:13:03.360 serve your audience, and take ownership over the results 242 00:13:03.360 --> 00:13:06.840 rather than being slave to the YouTube algorithm 243 00:13:06.840 --> 00:13:07.720 or anything like that. 244 00:13:07.720 --> 00:13:10.720 You're gonna leverage it for what you want to create 245 00:13:10.720 --> 00:13:11.720 and the impact that you wanna make. 246 00:13:11.720 --> 00:13:14.200 So hopefully this series was helpful. 247 00:13:14.200 --> 00:13:16.440 Really appreciate you sticking around and learning this, 248 00:13:16.440 --> 00:13:17.720 and what I would encourage you to do 249 00:13:17.720 --> 00:13:19.320 is don't just listen to this. 250 00:13:19.360 --> 00:13:22.600 Go apply it, go try it, and give it your best 251 00:13:22.600 --> 00:13:24.940 and have a ton of fun doing it. 252 00:13:24.940 --> 00:13:27.160 Thank you so much for your time, 253 00:13:27.160 --> 00:13:30.240 and I hope that you can make an impact on YouTube 254 00:13:30.240 --> 00:13:32.820 or really anywhere else, whether it's business, 255 00:13:32.820 --> 00:13:34.700 social media, and the like. 256 00:13:34.700 --> 00:13:36.160 So thanks for watching. 257 00:13:36.160 --> 00:13:36.600 ​