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All right, welcome to this edition of Office Hours, excited to be with all of you.

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I'm going to start with prayer, I'll give a brief background, the purpose of office

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hours in case you're missing it, and how you can take advantage of it.

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So I created office hours.

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Many of you are coaching individually, one-on-one a couple times a month, but then there's the

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entire rest of the month and questions come up or things on, or please mute yourself,

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please mute yourself.

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Other things come up and you get questions, office hours is the place to bring it.

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It's also a great time just to come and glean from what other people are asking, and me

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being me and the teacher in me, I can't help but share things I know each week that are

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super valuable to move you forward personally, professionally, and in your business spiritually.

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So I will also often share things.

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I am going to bring in some experts in the very near future, an expert on Coach Accountable,

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an expert on Canva, expert in copywriting.

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So I will often bring in either my coaches or experts that I work with to add even more

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value for you.

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So if you come in with your questions, I'll usually ask that in advance, and then I'll

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talk about it on a recorded version, like I'm going to do here with the questions that

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were asked in advance.

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And then I will stop the recording and I'll go back into the group and talk to those of

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you that are live more directly to make sure the question was answered or maybe raised

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additional questions, et cetera.

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So it behooves you to be here live and looks like Tracy got bumped out.

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Let me bring her back in.

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Okay, trying to juggle because Earlene's not here helping me with all of these good things.

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All right, let's start with prayer.

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Father God, I thank you for the gift of life.

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I thank you for the gift of serving people, of running a business, of creating freedom

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and lifestyle, of serving you, of making an impact.

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I thank you, Lord, for the privilege, the gift of business, the privilege of the platform.

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I just pray blessings on every single Prosper Leader member that is here.

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I pray that whatever is on her heart to learn, to grow, whatever she needs to hear, she will

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get it, that you'll speak directly to her.

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Let the words of my mouth, the meditation of my heart be pleasing in your sight.

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I ask in Jesus name, amen, amen.

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Okay, first question I got asked was money, like finances.

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I don't know where money's coming all over the place.

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I'm not keeping track of it.

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My expenses are all over the place.

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I'm not keeping track of it.

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Not a good idea for business.

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We want to keep track of your finances.

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So what are some of the ways that you can do that?

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Okay, you need some type of reporting and you need some kind of management in how you're

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spending.

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So I'm going to share my two favorite and then a few other possibilities for you.

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There are, in previous office hours, there are a couple things about finances in there

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where I did interview, but let's just start with the basics.

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I use Coach Accountable as the number one tech tool for organizing all of my business.

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So all of you are in my coaching portal, which is the Coach Accountable app as my clients.

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So you're familiar with what it looks like and you can go in there and journal, set up

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metrics for yourself, set up actions.

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You're in a group in there, I'm sending you worksheets, so you have a little sense of

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Coach Accountable.

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If you have not gone in there to try it for your business, so not as a client in my Coach

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Accountable, but in your own, let me know, I'll drop you a free link, try it for 30 days.

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If you decide to use it, I think it's the most affordable tool that does the most things.

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Anybody that's coaching with me, I typically get you on Coach Accountable.

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Why?

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I do all my client management in there, and what I'm going to talk about answering your

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questions.

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about finances, it's all in there. I schedule all calls in there. I can run courses in there. I can

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run my groups through there. So there's just so many things. So answering the question specifically

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for finance, I create all of my offerings and engagements in Coach Accountable. What is an

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offering? An offering is your product or service. So an offering can be a course, it can be a

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coaching series, anything that you're offering. I even make my calls in offering and I'll tell you

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why. So an offering generates a link. So I create all my links out of Coach Accountable. This is

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important for reporting. If an offering collects money, it has an engagement. An engagement then

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is automatic. When they say yes to your offering, let's see, people are trying to get in.

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Let me let, okay, there we go. Okay, so on the question then of organizing the finances,

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within Coach Accountable, I create offerings and I create engagements. And so you could have

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one offering, please mute yourself, you could have one offering that then you clone with multiple

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engagements. Meaning I could have a $1,500 breakthrough intensive that is a single pay.

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That would be one offering. The engagement would be single pay. It would collect the whole $1,500,

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put it in your bank. The other offering, I would clone the same breakthrough intensive

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with a different engagement, which would be two payments of $750. So hopefully that makes sense.

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And so the reason that's important is then you have links. So I'm going to attempt to

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show you this. I was not prepared in advance, but let me go grab it so you can actually see it.

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And then the reason that is important in answering to your question is then I have

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complete reports. So I know exactly what money is coming in. I can do a report for the week,

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for the month, for the quarter. And then I will talk to you about what is going out as well.

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So I'm just going to go in here for just a second and then I'll share the screen.

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But I'm going to go in and just grab an example of an offering. Many of you bought for me,

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so you know exactly what it looks like. But okay, let me go back to you and share the screen.

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Okay, so in Coach Accountable, I create individual offerings and then I bring those

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into a collection when I have more than one. So an example right here is a business

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breakthrough intensive, which has a single payment of $1,500, two payments of $750. Many of you have

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done that. You're very familiar. That generates a link. And that link, you're all hooked up

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to your Stripe or whatever. It's hooked up to your bank. All the money's going in your bank.

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And so what your clients see when they click on the link is it looks like this. They get a couple

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choices and they can move forward. Yeah, I want the single pay or I want the two pay. And you can

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have a whole description in there so they know exactly what it is as they're making a decision.

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Okay, so that being said, I create all my offerings and engagements in there so then I can generate

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all of the reports. Okay, so that would be one way, Susan, to always know no matter what it is,

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small, big, whatever anybody's buying, if all your links are in one place, you're going to have a

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really good tracking system. Okay, so that's first part of finances. Now, why do I choose Coach

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Accountable? It's a subscription. So your payment is based on active clients that you have in there.

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So it's really, in my opinion, for all the things it does, the most affordable. Meaning that,

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well, I will share that again.

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this really quick.

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And again, if you want to try it free, just let me know,

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and I will send you the link.

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So let me go back to Coach Accountable.

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And you will see that there is a subscription.

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So what are you paying to use Coach Accountable?

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So if you have two clients or less,

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you're paying $20 a month.

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If you have, this is active clients,

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meaning clients that are paying you.

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If they're not paying you, you make them inactive.

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You can still have them in there, communicate with them,

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but you're not paying for them.

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So five clients, active clients, it's costing you $8 a client.

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10 clients, it's costing you $7 a client.

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20 clients, it's costing you $6 a client.

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So in my opinion, I mean, that's just

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built into what they're paying.

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And now your client gets the best experience

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because they can set up actions, metrics, a journal.

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You can send them worksheets.

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They're in contact with you.

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It makes you a very professional coach.

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At the same time, you can have all of your links in place.

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Now, I do work with someone.

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I'm going to bring her on to do a teaching on Coach

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Accountable, so I'm not going to spend too much time on that.

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You can also pay her to set everything up

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if you don't want to mess with all of that,

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which is a beautiful thing.

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So I can connect you with her.

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But in answer to the question about money,

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you now know where exactly the money is coming from,

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what's selling, what's not selling.

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And by the way, you get an email as soon as someone buys.

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And built into that, you have it set up

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that they get an immediate screen, hey,

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congratulations, whatever you want to say,

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so they know it went through.

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Automatically sends them an email.

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You can write what that is.

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Hey, congratulations.

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So they're getting, as soon as they buy from you,

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you're getting an email.

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They're getting a screen.

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They're getting an email.

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And you can do records, reports.

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And so you know where every penny is coming from.

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Put thumbs up if that answers that part of the question,

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Susan.

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I can see you.

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Perfect.

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OK.

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And then we've got to look at how our money is going out,

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which is a different system.

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Because I think that most business owners

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have no good system of managing their money.

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And they never get ahead.

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They just keep putting anything they make into the business.

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They don't have any money for themselves.

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They're not ready for taxes.

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So once a year, they get killed with taxes.

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I use what's called the profit-first system,

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the profit-first system.

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And the profit-first system, you can read the book,

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Profit First.

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There is some trainings already in the Prosper Leader

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membership about that.

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But the bottom line of this, it takes a minute to set up,

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but it's worth its weight in gold.

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You have five accounts in your bank.

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Now, this is business accounts, all right?

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We're not talking about your personal account.

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And you should definitely have your business and personal

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completely separated.

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The government frowns very much on commingling funds.

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So if you don't have a business account, that's step one.

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Do not commingle funds.

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Not good on tax audits.

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You're done.

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All right.

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So for your business accounts, I open five accounts.

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I went to my bank.

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I told them why I was doing this so that they

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don't charge me fees.

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I even took the book with me, and I opened five accounts.

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Well, one account I already had open.

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It was my original business account.

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We're going to call that account income, OK?

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So all money that's coming in that we just

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talked about through your offerings and engagements,

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that's all going into your income, OK?

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And then what you do is you have a strategy

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to divide that income.

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It's a percentage.

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And you divide that income between four other accounts.

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So systematically, always, OK?

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And so I'll pull mine up.

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I'll share my approximate.

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You would come up with your own percentages.

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And it may be ballpark around here.

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But you're going to name each of these accounts.

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So it's right on my phone.

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This is so easy to do, transfer in between.

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It takes minutes.

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And you always, here's the really joyful part, OK?

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And I've owned businesses at all.

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levels from zero to struggling in debt to multi-seven figure, this is a beautiful system

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wherever you are. And the good news, wherever you are from day one, you will start having a profit.

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That's why it's called profit first, which business owners never have because they do

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bank balance bookkeeping. I have money in here, okay, I'll pay for that expense or whatever.

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And they never are factoring in profit. Okay, so you're going to have your income account,

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you're going to have an owner's comp account, which the percentage I have right now is 35%.

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So 35%, so $1,000 comes in to my income account, $350 goes into my owner's comp,

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that's what pays you, that's your salary, okay. Then I also have 35% and I'm working to get that

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down to 30, but operating expense, okay. So you take $350 goes into operating expense, that's your

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money that can be used on anything business, okay. That's your tech, your hiring, your whatever,

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you're paying everything for your business out of operating expense. So you know if you have money

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to afford it or not without going into debt. Then I have 18% goes into tax and then I have two savings

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account. And so tax is one of the savings account and profit is the other savings account, okay.

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So I have three bank checking and two that are savings of the five. And right now, just starting,

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you can start wherever you're at 1%, 2%, 7%, 10%, okay. But you want to have whatever it is

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that systematically there's money going into the profit account, okay. I recommend starting maybe

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five, six, seven percent, okay. And so that profit account, you are required because you're in

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business to have fun and to enjoy being in business and have money and do cool things.

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So that profit account, every 90 days, you must use that profit account on you, okay. Which is

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really fun. If it's small, it might mean you're going to get a massage and a manicure. If it's

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bigger, you might be taking a trip. But it's coming out of the profit account and you don't feel bad

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at all. Initially, you might want to take half of the profit account and put it toward your emergency

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fund if you don't have that and then spend half. That's cool too. Or half to pay off any debts. But

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you have to spend some on you. You're in business to have fun. We are not martyrs. We are not slaves,

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right. So between those two things, Susan, I think it answers your question. You'll know all the money

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coming in and you're systematically having the money go out by design, not by default. Everything's

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not just pulling everywhere and you're like scrambling. I can't figure out why you don't have

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any money, okay. So that is the answer when it comes to finances. Now let's move to lead generation.

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So there's several ways to generate leads, okay. And one is do it yourself and one is do it with

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someone and one is done for you like anything in life, right. So the do-it-yourself, we call that

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organic lead gen, okay. And that can be done in the simplest, okay. So if I was starting and I have

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no money to invest in lead gen but I desire to really grow my business, then follow the system

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that I'm teaching you about LinkedIn and the miracle hour that I have been talking about, okay.

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So you know, I started calling it the wonder hour. Okay, so the way I believe in doing this

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is you have your time with God. So you're completely full and then you have your time

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that you're going into. I like LinkedIn if you're going for professional in business people,

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okay. Most of you I met on LinkedIn but Facebook is great as well. I've done, I did Facebook lead

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gen for, I don't know, almost 10 years. So it's also good. I'm enjoying the caliber of LinkedIn

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very much. So whatever it is, whatever your specialty, if you're TikTok, if you're, you're

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going to decide which platform matches you. So let's talk about LinkedIn and

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what you're going to do during that hour, and I've talked about this before, so I'm going to go really

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fast and then you can answer questions. I'm going to go in and I'm going to post, okay, and then

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it's very, very important that you engage with 10 or 15 people right after you post. So within that

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first hour that you're posting, it will increase your deliverability and engagement by almost 20

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percent if you're doing that. So I'm doing three things. I'm posting, I'm going in, I'm commenting,

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liking, etc., and then I'm adding people because I look at that, that you are, picture a room,

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okay. I'm old school where I used to fill up hotel rooms, okay, and so I like to picture a hotel room.

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So I'm starting with a little tiny conference room and there's five people and I get to talk to five

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people and that's how much business I'm going to get, right, and I expand to the bigger conference

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and now there's 25 people because I invited and they came. My audience is bigger and I'm going to

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stay with them and nurture them through my email, okay, which is separate than this conversation,

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but you're going to nurture everybody, okay, and then you're continuing to invite and have

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conversations and DM. Look at this as online networking, what you would do if you were

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networking live, right, and so now you've got a conference room of 50 people and 100 people

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and 1,000 people and 5,000 people and obviously your business is going to be at different levels.

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So you're continuously adding, okay, so if it's, you know, in terms of LinkedIn, you're

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connecting. If it's Facebook, they're friends, whatever the vehicle, you're increasing your

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pipeline. Consistency creates momentum. There's no way around that, none. You don't know which

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post is going to go viral and which one's going to fall flat and we all have all of those, but

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what I can tell you is if you're adding, you're increasing your pipeline and you're adding value

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every single day, you are generating leads. Now I'm having conversation on DMs. Those DMs are just

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like if I was meeting someone at a picnic or at a business networking event, okay, it's another

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human being struggling just like you, like you're connecting as human beings. Don't be sleazy,

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salesy, all that stuff, but have conversation, meaningful, valuable conversation and

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invite them to a call with you. I do two types of call, a 15-minute call, which is a connect call.

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The whole purpose is just get to know each other and I try to do more listening than talking

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during that 15-minute connect call. That 15-minute connect call is also your screening

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if this is a good lead for you, okay, and so you're finding out if it warrants moving to

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a 30 or 50-minute call where you will actually present. Now sometimes it's so clear they're

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interested in what you're doing, they're asking questions, you honor the 15 minutes and you say,

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look, I know I promised you 15, I'm trying to stick to that. If you have time, you can say,

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I happen to have a slot right now, do you want to continue this conversation or shall we schedule

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another one? So you're very honoring about that, okay, and sometimes they just turn into amazing,

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amazing calls and you're showing up with an attitude of give and receive. You're not there

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just to take. So sometimes I give phenomenal, like I had a call that was 15 minutes, we connected,

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we loved it so much, we went to an hour, I just enjoyed her so much. We took a break and how do

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I monitor the people you connect with on social media? Okay, good, good point. Okay, so you know,

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I have this great relationship for an hour, we ended up talking another hour, I just loved what

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she did. I realized she's a service I want to use, I'll probably have her on here, she gets you booked

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on podcast. I sent her two full-on who bought from her high ticket clients already, okay. So I am all

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about reciprocity. I am receiving great leads, I am giving leads, okay, and I'm always looking like

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that. I'm looking from a very organic, generous, so those calls go both ways. I'm truly learning about

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them and if you

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can give a referral or an introduction,

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had a call yesterday.

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And she is an African-American woman veteran

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who that is her clients.

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She helps them write books.

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Well, one of my coaching clients is Melissa Washington,

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who is African-American and the head of Women's Veterans

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Alliance, right?

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Easy for me to say, hey, let me write an email

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and introduce you.

300
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Now, what do you think?

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Once I said that, I wasn't asking anything.

302
00:25:33.860 --> 00:25:37.980
I'm listening to her, what she's doing, how can I serve.

303
00:25:37.980 --> 00:25:40.180
I'm now connecting her.

304
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They have so much in common.

305
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It's perfect.

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You know what she said?

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I'd like to work with you coaching.

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As soon as I finish out this that I'm doing,

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I want you to be my coach.

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I didn't even give her my prices or what coaching is.

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So understand that lead gen is about activating the flow.

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Everything I teach you, it's Holy Spirit led,

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but it's having regular conversations.

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Now, what happens?

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I want you to commit every single day.

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I have some people like Earlene in accountability.

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She has to text me every day, did she post on LinkedIn,

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every single day.

319
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Because you've got to create this habit.

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What happens when you're busy?

321
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Man, I had such a busy day yesterday that started,

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I think at, I don't remember, 730 or 8 in the morning,

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and I was book solid all day.

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I did not know how I was going to do this.

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All right, I'm going to share my inside secrets.

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Sometimes when you're in a pinch, what did I do?

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Let me see.

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Before I share the screen, let me pull up something.

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I'm going to walk you through what I did just

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so you can see it.

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So hold on a second.

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Let me just, oh shoot, I hate it when it asks me to sign in.

333
00:26:59.940 --> 00:27:04.020
I may not have time to do all of this.

334
00:27:04.020 --> 00:27:06.100
OK, I don't have time to do all this,

335
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because I don't want to take your time.

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I'm just going to tell you.

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I'll show you.

338
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I wanted to show you, but I'm just going to tell you.

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So what did I do?

340
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I know I'm in a pinch.

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I think about the thought of what I want to talk about.

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And if you have kept a list of possible topics

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00:27:21.300 --> 00:27:25.940
and possible stories, that makes it even easier.

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So I knew that, oh, I know how I'll show you.

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So let me tell you what I did.

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And then I know I'm jumping around,

347
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because this is off the cuff.

348
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So what did I do?

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I needed to eat.

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My blood sugar was low.

351
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I made myself a bowl of whole grain cereal with fruits.

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And I pulled out my notes on my phone.

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And I pushed on the mic.

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And I started talking out my thoughts.

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And my thoughts were on daily discipline.

356
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So I just talked it out.

357
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And it was on my notes, so I could copy and paste.

358
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You all following me so far?

359
00:28:11.420 --> 00:28:12.220
All right.

360
00:28:12.220 --> 00:28:14.780
So from there, that was quick.

361
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I ate and did all of that in about 10 minutes.

362
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And then I went over to my good friend, ChatGPT.

363
00:28:25.620 --> 00:28:29.420
And I am in a thread right now.

364
00:28:29.420 --> 00:28:32.980
And I want you to think about threads in your ChatGPT.

365
00:28:32.980 --> 00:28:35.940
I'm in a thread about the AI masterclass

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that I'm doing on Saturday.

367
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So when you stay in the same thread, which

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you see on the left column right here,

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I'm clicking on that thread.

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It remembers everything about this masterclass, everything

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we've talked about.

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So here it is.

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Here's what I did.

374
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I said, remember, you always want

375
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to tell it what to write, what tone, who you're writing to,

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and what the call to action is.

377
00:29:00.940 --> 00:29:04.380
I'm going to go step by step Saturday.

378
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If you haven't registered for the masterclass,

379
00:29:06.340 --> 00:29:07.660
make sure you do that.

380
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You've got to be registered.

381
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It's free for you guys as Prosper Leader members.

382
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So here's the instructions.

383
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Write a short.

384
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I didn't want this to be long.

385
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The tone is very engaging.

386
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It's for LinkedIn.

387
00:29:22.340 --> 00:29:25.740
From, this was my thought that was in my head at breakfast,

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life and success are cumulative.

389
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Look, I messed up.

390
00:29:29.500 --> 00:29:30.820
I didn't even finish the quote.

391
00:29:30.820 --> 00:29:32.340
Don't worry about it.

392
00:29:32.340 --> 00:29:34.900
ChatGPT's got your back.

393
00:29:34.940 --> 00:29:41.020
Then I pasted what I said by voice on the note.

394
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And so there it is.

395
00:29:42.300 --> 00:29:46.100
I just threw up what I wanted.

396
00:29:46.100 --> 00:29:51.780
And then I told them that the call to action

397
00:29:51.780 --> 00:29:55.420
is my upcoming masterclass.

398
00:29:55.420 --> 00:29:59.060
It then produced a beautiful post

399
00:29:59.060 --> 00:30:01.500
that looks like this.

400
00:30:00.000 --> 00:30:02.800
like this from what I did.

401
00:30:02.800 --> 00:30:06.360
So it took me five minutes to say the voice memo.

402
00:30:06.360 --> 00:30:08.440
It took me five minutes to put it right here.

403
00:30:08.440 --> 00:30:10.440
We're at about 10 minutes.

404
00:30:10.440 --> 00:30:16.800
I went into LinkedIn, and I will teach this on Saturday,

405
00:30:16.800 --> 00:30:22.640
but I use an app on LinkedIn called Authored Up.

406
00:30:22.640 --> 00:30:28.520
So I went into Authored Up, and the reason that I do that

407
00:30:28.600 --> 00:30:33.680
is because it allows me to format.

408
00:30:33.680 --> 00:30:39.600
So if you notice, I will now paste the chat GPT in here.

409
00:30:39.600 --> 00:30:40.640
I can bold.

410
00:30:40.640 --> 00:30:41.960
I can italicize.

411
00:30:41.960 --> 00:30:43.360
I can underline.

412
00:30:43.360 --> 00:30:44.760
I can bullet.

413
00:30:44.760 --> 00:30:48.400
I can do a lot of things, OK?

414
00:30:48.400 --> 00:30:52.580
And so I did that, OK?

415
00:30:52.580 --> 00:30:59.140
And so then I could end up with a post.

416
00:30:59.140 --> 00:31:01.020
So this is another five minutes.

417
00:31:01.020 --> 00:31:03.420
I'm simply cutting and pasting.

418
00:31:03.420 --> 00:31:05.860
So I went through that process.

419
00:31:05.860 --> 00:31:09.860
Let me just grab my post so you could see it in completion.

420
00:31:09.860 --> 00:31:12.580
I'm going to really go into detail on Saturday for this,

421
00:31:12.580 --> 00:31:13.420
OK?

422
00:31:13.420 --> 00:31:17.220
So I'm going fast right now, OK?

423
00:31:17.420 --> 00:31:22.180
And so too many things are jumping in,

424
00:31:22.180 --> 00:31:24.740
and too many people are having conversations with me,

425
00:31:24.740 --> 00:31:25.860
so I can't get to it.

426
00:31:25.860 --> 00:31:27.660
Give me a second here.

427
00:31:27.660 --> 00:31:32.220
OK, so there is the exact post that

428
00:31:32.220 --> 00:31:34.860
went from me eating breakfast.

429
00:31:34.860 --> 00:31:37.380
Notice that there's bold.

430
00:31:37.380 --> 00:31:38.980
There's italics.

431
00:31:38.980 --> 00:31:39.820
Look at this.

432
00:31:39.820 --> 00:31:41.940
There's promoting.

433
00:31:41.940 --> 00:31:46.580
There's hashtags, and there is a picture.

434
00:31:46.660 --> 00:31:50.540
Pictures, you want to use vertical.

435
00:31:50.540 --> 00:31:53.420
Horizontals do not perform well on LinkedIn.

436
00:31:53.420 --> 00:31:56.020
I'll do a whole LinkedIn strategy session with you,

437
00:31:56.020 --> 00:32:00.620
but you want to have pictures of you.

438
00:32:00.620 --> 00:32:05.940
Now, I do not love posting pictures of me,

439
00:32:05.940 --> 00:32:07.900
and it can be selfies, OK?

440
00:32:07.900 --> 00:32:09.660
I do not love that.

441
00:32:09.660 --> 00:32:14.300
But it is what is very important and what

442
00:32:14.820 --> 00:32:18.700
because people build trust by seeing your eyes

443
00:32:18.700 --> 00:32:19.700
and knowing you.

444
00:32:19.700 --> 00:32:23.140
And every time they see you, their brain

445
00:32:23.140 --> 00:32:26.140
is building a connection and a relationship

446
00:32:26.140 --> 00:32:28.140
and a know, like, and trust.

447
00:32:28.140 --> 00:32:30.260
So if they're seeing you every day,

448
00:32:30.260 --> 00:32:32.340
they're building know, like, and trust.

449
00:32:32.340 --> 00:32:34.820
That's why I put my picture.

450
00:32:34.820 --> 00:32:37.100
I don't enjoy doing that, OK?

451
00:32:37.100 --> 00:32:40.700
But that's what's important, OK?

452
00:32:40.700 --> 00:32:44.140
All right, so that was a roundabout way

453
00:32:44.140 --> 00:32:48.260
of talking about lead gen, doing it myself.

454
00:32:48.260 --> 00:32:54.260
I also, for four years, have hired organic lead gen.

455
00:32:54.260 --> 00:33:00.460
And so I used to do very little on posting,

456
00:33:00.460 --> 00:33:02.780
but I've been much more serious about it

457
00:33:02.780 --> 00:33:07.820
right now in addition to the lead gen that I hired.

458
00:33:07.820 --> 00:33:11.340
And that's a very spiritual reason.

459
00:33:11.340 --> 00:33:14.780
I believe we have the privilege of the platform right now.

460
00:33:14.780 --> 00:33:18.260
I believe it's really important that we put out hope,

461
00:33:18.260 --> 00:33:21.660
inspiration, our voice, the spirit of God,

462
00:33:21.660 --> 00:33:24.540
that we're talking to women, that we're showing up,

463
00:33:24.540 --> 00:33:26.820
that we become a voice, OK?

464
00:33:26.820 --> 00:33:29.060
So I am deliberate.

465
00:33:29.060 --> 00:33:32.860
Even if I have to do emergency measures like I did yesterday

466
00:33:32.860 --> 00:33:36.420
to make sure that I post, I do show up every day.

467
00:33:36.460 --> 00:33:43.060
I have an organic lead gen that I have paid for four years

468
00:33:43.060 --> 00:33:47.420
who does all of the adding names,

469
00:33:47.420 --> 00:33:50.860
bringing my ideal client into LinkedIn,

470
00:33:50.860 --> 00:33:54.660
finding them, starting the conversation.

471
00:33:54.660 --> 00:33:59.540
I have trained her to have my voice exactly.

472
00:33:59.540 --> 00:34:02.420
She answers questions better than I do about me,

473
00:34:02.420 --> 00:34:04.700
how I would answer them, OK?

474
00:34:04.700 --> 00:34:08.540
This is your leadership in training her or him.

475
00:34:08.540 --> 00:34:11.340
And so she's well-trained.

476
00:34:11.340 --> 00:34:18.380
She does the DMs and gets them to have a call with me.

477
00:34:18.380 --> 00:34:20.020
Many of you came that way.

478
00:34:20.020 --> 00:34:22.260
Susan, I believe, no, you were a referral.

479
00:34:22.260 --> 00:34:23.620
I don't know if you came that way.

480
00:34:23.620 --> 00:34:24.900
I think you came as a referral.

481
00:34:24.900 --> 00:34:27.460
Tracy, I think you came that way.

482
00:34:27.460 --> 00:34:33.219
Many of you have come to me that way, OK?

483
00:34:35.179 --> 00:34:37.900
All right, so that would be paying

484
00:34:37.900 --> 00:34:41.219
for lead gen and or the combination.

485
00:34:41.219 --> 00:34:46.139
The third way that you can pay for lead gen is advertising.

486
00:34:46.139 --> 00:34:47.820
It's expensive.

487
00:34:47.820 --> 00:34:50.739
And you need to already, I believe,

488
00:34:50.739 --> 00:34:53.980
have something that's working before you sink a lot of money

489
00:34:53.980 --> 00:34:55.020
into advertising.

490
00:34:55.020 --> 00:35:00.940
In other words, don't pay for lots of trial and error.

491
00:35:00.000 --> 00:35:07.600
when you have a product or service that sells, that you're confident how to sell it, if you get

492
00:35:07.600 --> 00:35:14.240
on the phone with someone that you know people are buying, then you can throw some money at it.

493
00:35:14.240 --> 00:35:20.000
But that would be my last resort. I wouldn't go first there. I mean, you know, if you want to do

494
00:35:20.000 --> 00:35:25.600
tiny stuff, you know, and you want to spend tens or hundreds or whatever promoting an event,

495
00:35:25.600 --> 00:35:31.520
it's a hit or miss. Try it if you want, but that's not true lead gen, in my opinion,

496
00:35:31.520 --> 00:35:40.320
and it takes many thousands to have a post that is generating for lead gen, okay? Minimum two

497
00:35:40.320 --> 00:35:46.000
to five thousand dollars, and you're playing in a market that people are spending tens and

498
00:35:46.000 --> 00:35:54.000
hundreds and millions. So if you play small, I wouldn't expect a whole lot, but if you find an

499
00:35:54.000 --> 00:36:00.720
ad that performs, hey, keep sinking more money into it. I'm all for that. Okay, that was a lot

500
00:36:00.720 --> 00:36:06.000
because we covered finance and lead gen in general terms. I'm going to stop recording

501
00:36:06.000 --> 00:36:12.800
and come in and talk to you and answer your questions more specifically, okay?