WEBVTT

1
00:00:00.000 --> 00:00:13.400
All right, and welcome, welcome to the Your AI Howard Success Formula Masterclass.

2
00:00:13.400 --> 00:00:14.800
That's a mouthful.

3
00:00:14.800 --> 00:00:23.080
I am so excited to have you here and to share this with you.

4
00:00:23.080 --> 00:00:30.240
I was having a little bit of fun talking to people as they were joining the call and trying

5
00:00:30.240 --> 00:00:36.800
to get a sense of the knowledge of where you're at with AI.

6
00:00:36.800 --> 00:00:46.800
So you could also put that in the chat and I will try to go at your pace.

7
00:00:46.800 --> 00:00:50.720
We've got a lot of people listening to the recording that couldn't make it, so they're

8
00:00:50.720 --> 00:00:55.440
not going to be able to give that feedback.

9
00:00:55.440 --> 00:01:00.960
I'm going to start with prayer and we're going to dive right in.

10
00:01:00.960 --> 00:01:07.120
And I know that several of you said, I don't know anything about AI.

11
00:01:07.120 --> 00:01:11.400
I haven't done anything or they're vaguely familiar with it.

12
00:01:11.400 --> 00:01:20.560
So I'm going to let you know, I'm going to cover quite a wide spectrum of things and

13
00:01:20.560 --> 00:01:26.040
then we're going to hone in on the most basic things that you can start using right away.

14
00:01:26.040 --> 00:01:34.000
But if anything else, I would love for you to just get excited after listening to these

15
00:01:34.000 --> 00:01:40.160
couple hours, get excited at all the possibilities.

16
00:01:40.160 --> 00:01:47.320
And so you may not grasp being able to implement everything right away, but just knowing what's

17
00:01:47.320 --> 00:01:49.320
possible.

18
00:01:49.320 --> 00:01:57.080
And I want to give a little foundation for why I get excited about this.

19
00:01:57.080 --> 00:02:04.080
Of course, AI is very controversial and there's people that are completely freaked out about

20
00:02:04.080 --> 00:02:05.080
it.

21
00:02:05.080 --> 00:02:10.479
There's people that are over the moon, excited about it and everything in between.

22
00:02:10.479 --> 00:02:18.720
I'm going to give you my little perspective real quick and why I felt led to teach this

23
00:02:19.120 --> 00:02:25.080
and why I feel we're in a very important window in time.

24
00:02:25.080 --> 00:02:26.080
Okay.

25
00:02:26.080 --> 00:02:30.720
AI is massively exploding.

26
00:02:30.720 --> 00:02:37.680
It's not going away anytime soon as far as I can tell where it's going to go.

27
00:02:37.680 --> 00:02:42.120
I listened to a lot of stuff no expert knows, right?

28
00:02:42.120 --> 00:02:46.680
So who knows where it's going to go?

29
00:02:46.680 --> 00:02:48.960
Are there things to be afraid of?

30
00:02:48.960 --> 00:02:49.960
Yeah.

31
00:02:49.960 --> 00:02:51.960
Could it go really wrong?

32
00:02:51.960 --> 00:02:52.960
Yeah.

33
00:02:52.960 --> 00:02:58.040
Could it absolutely revolutionize humanity?

34
00:02:58.040 --> 00:02:59.560
Yeah.

35
00:02:59.560 --> 00:03:00.880
Where do I see it?

36
00:03:00.880 --> 00:03:04.040
I see a window of opportunity right now.

37
00:03:04.040 --> 00:03:13.860
I see a window of opportunity that will allow you to accomplish so much more in so much

38
00:03:13.860 --> 00:03:15.720
less time.

39
00:03:15.760 --> 00:03:19.840
So here's my perspective.

40
00:03:19.840 --> 00:03:26.400
I believe that each one of you has enormous gifts inside that God has placed inside of

41
00:03:26.400 --> 00:03:34.440
you and because I know most of you, you have a desire to make an incredible impact.

42
00:03:34.440 --> 00:03:42.540
I believe a window has opened right now for us to really almost be omnipresent, to be

43
00:03:42.620 --> 00:03:49.420
able to get your message, the gifts that God has given you, the ability to serve out in

44
00:03:49.420 --> 00:03:58.060
such a wide scale in such a short time that we would have never been able to do the things

45
00:03:58.060 --> 00:04:00.260
we can do right now.

46
00:04:00.260 --> 00:04:02.100
So I believe there's a window right now.

47
00:04:02.100 --> 00:04:06.220
I believe in the privilege of the platform.

48
00:04:06.220 --> 00:04:10.940
After COVID, as Zoom really expanded, you know, I was blessed.

49
00:04:10.940 --> 00:04:14.560
I got fully online in 2014.

50
00:04:14.560 --> 00:04:23.140
So I've already been living, working online, but what opened, yes?

51
00:04:23.140 --> 00:04:25.220
Go ahead and mute yourself.

52
00:04:25.220 --> 00:04:33.420
What opened after COVID, really the entire world opened to us through Zoom and now with

53
00:04:33.540 --> 00:04:41.180
this technology, you have the ability to serve, to speak to, to touch, to minister to the

54
00:04:41.180 --> 00:04:44.060
world in ways that you never could.

55
00:04:44.060 --> 00:04:50.860
You have a ways to build a business in ways that you never could.

56
00:04:50.860 --> 00:04:56.780
You see, I used to have a multi-seven figure international network marketing company.

57
00:04:56.780 --> 00:05:00.020
At that time, I had a huge office, a huge

58
00:05:00.000 --> 00:05:05.200
staff, and each person with roles and responsibilities

59
00:05:05.200 --> 00:05:09.360
of what they did to help me run the company.

60
00:05:09.360 --> 00:05:13.000
Do you know with AI, for the first time,

61
00:05:13.000 --> 00:05:18.640
I feel a solopreneur can have a complete dream team,

62
00:05:18.640 --> 00:05:22.840
all of those things working for you

63
00:05:22.840 --> 00:05:25.200
with just the push of a button.

64
00:05:25.200 --> 00:05:29.480
So that's why I'm excited to be here and share with you.

65
00:05:29.480 --> 00:05:32.440
I'm going to start with prayer, and we'll dive right in.

66
00:05:32.440 --> 00:05:36.120
Father God, I thank you for the gift of technology.

67
00:05:36.120 --> 00:05:38.400
I thank you for the gift of serving.

68
00:05:38.400 --> 00:05:40.960
I thank you for the gift of learning.

69
00:05:40.960 --> 00:05:43.800
And I ask, Lord, that the meditations of my heart,

70
00:05:43.800 --> 00:05:47.040
the words of my mouth will be pleasing in your sight.

71
00:05:47.040 --> 00:05:49.720
I ask that you open our spiritual senses

72
00:05:49.720 --> 00:05:52.960
to hear what you are doing in this season.

73
00:05:52.960 --> 00:05:56.480
I ask that you stir our heart with a passion

74
00:05:56.480 --> 00:06:00.680
to share love, to use these tools to make a difference,

75
00:06:00.680 --> 00:06:04.400
to bring healing, to bring love, to bring your love.

76
00:06:04.400 --> 00:06:09.640
And so, Lord, I thank you for this call, for this training.

77
00:06:09.640 --> 00:06:13.600
Have your way, in Jesus' name, amen.

78
00:06:13.600 --> 00:06:16.520
All right, welcome to those of you who joined.

79
00:06:16.520 --> 00:06:19.880
I'm going to go ahead and share the screen,

80
00:06:19.960 --> 00:06:27.960
and we will go ahead and dive right in.

81
00:06:33.800 --> 00:06:36.320
All right, somebody, Cindy, give me a thumbs up.

82
00:06:36.320 --> 00:06:38.440
Can you guys see the screen?

83
00:06:38.440 --> 00:06:40.040
Perfect, all right.

84
00:06:40.040 --> 00:06:43.680
So here's Linda's beautiful work,

85
00:06:43.680 --> 00:06:47.600
your AI-powered success formula masterclass.

86
00:06:47.600 --> 00:06:51.080
That's what we are here for today.

87
00:06:51.080 --> 00:06:55.120
Now, there's a lot of fun things you can do with AI.

88
00:06:55.120 --> 00:07:00.400
Recently, I taught this to the Women's Veteran Alliance,

89
00:07:00.400 --> 00:07:03.480
and so we changed the look a little bit of,

90
00:07:03.480 --> 00:07:06.440
you know, what your graphics and things can look like.

91
00:07:06.440 --> 00:07:09.720
This was all AI-generated, right?

92
00:07:09.720 --> 00:07:11.840
So who is this for?

93
00:07:11.840 --> 00:07:17.600
If you are an entrepreneur, if you run a business,

94
00:07:17.600 --> 00:07:20.000
if you're a creator,

95
00:07:20.000 --> 00:07:23.000
if you just want to do things

96
00:07:23.000 --> 00:07:27.920
where you can increase your creativity,

97
00:07:27.920 --> 00:07:33.120
you want to grow your skill set, you want to save time,

98
00:07:33.120 --> 00:07:36.120
all of these things, you want to grow your business,

99
00:07:36.120 --> 00:07:41.000
well, then, this is the right thing at the right time.

100
00:07:41.000 --> 00:07:43.640
So I'm going to open with the most basic.

101
00:07:43.640 --> 00:07:47.960
This is what launched the whole AI revolution,

102
00:07:47.960 --> 00:07:52.000
OpenAI with ChatGPT.

103
00:07:52.000 --> 00:07:56.720
We are now at a version of 4.0.

104
00:07:56.720 --> 00:07:59.760
This is not 4.0, but 4.0,

105
00:07:59.760 --> 00:08:03.680
that has just opened up whole new possibilities.

106
00:08:03.680 --> 00:08:07.320
If you have a Mac, even more so on your computer

107
00:08:07.320 --> 00:08:11.320
than if you have a regular computer,

108
00:08:11.320 --> 00:08:15.400
in the sense that you can have the app on your computer,

109
00:08:15.400 --> 00:08:20.480
which includes, you know, voice and things like that.

110
00:08:20.480 --> 00:08:26.320
We're going to do, in these couple hours, the plan.

111
00:08:26.320 --> 00:08:29.600
I'm going to do a big-picture overview.

112
00:08:29.600 --> 00:08:35.280
I'm going to zoom in, particularly on content marketing,

113
00:08:35.280 --> 00:08:43.000
okay, because I think that's where most of you

114
00:08:43.000 --> 00:08:45.800
need the most help right now to grow your business.

115
00:08:45.800 --> 00:08:49.480
There's so, you know, many directions we could go.

116
00:08:49.480 --> 00:08:55.680
So as we were opening our conversation,

117
00:08:55.680 --> 00:09:01.320
we, as someone said, it seems to me it's in the question,

118
00:09:01.320 --> 00:09:04.320
and you're absolutely right.

119
00:09:04.320 --> 00:09:09.520
It is in, that question is actually called a prompt,

120
00:09:09.520 --> 00:09:14.560
and that is the secret of using ChatGPT,

121
00:09:14.560 --> 00:09:17.840
is giving it the right prompt.

122
00:09:17.840 --> 00:09:22.120
So when you open, you go to OpenAI,

123
00:09:22.120 --> 00:09:25.920
you would start with starting with ChatGPT,

124
00:09:25.920 --> 00:09:29.680
and this is what you will see, or something similar.

125
00:09:29.680 --> 00:09:33.160
And so on the bottom where it says message ChatGPT,

126
00:09:33.160 --> 00:09:36.120
or some form of that, that is the prompt.

127
00:09:36.120 --> 00:09:41.000
That is where you are asking it to do something.

128
00:09:41.000 --> 00:09:43.480
And the quality of that,

129
00:09:43.480 --> 00:09:47.560
and we're going to give you lots of examples, is the quality.

130
00:09:47.560 --> 00:09:51.000
It's kind of garbage in, you know, garbage out.

131
00:09:51.000 --> 00:09:55.280
The better you give the prompt, the better you will get out,

132
00:09:55.280 --> 00:09:59.440
and you will begin to refine this, okay?

133
00:09:59.440 --> 00:10:00.480
So...

134
00:10:00.000 --> 00:10:02.000
As you're building it,

135
00:10:02.000 --> 00:10:04.080
there are several things.

136
00:10:04.080 --> 00:10:07.560
You will notice up at the top right there,

137
00:10:07.560 --> 00:10:11.120
that will let you show what version,

138
00:10:11.120 --> 00:10:14.680
and so you could change amongst them,

139
00:10:14.680 --> 00:10:20.200
but you can see I took this screenshot before 4.0 came out.

140
00:10:20.200 --> 00:10:22.000
If you see me working now,

141
00:10:22.000 --> 00:10:23.800
it'll be a different version.

142
00:10:23.800 --> 00:10:30.360
Then this is important as you start to organize things.

143
00:10:30.360 --> 00:10:34.640
This on the left will be your history.

144
00:10:34.640 --> 00:10:38.360
Anytime you're doing a topic,

145
00:10:38.360 --> 00:10:40.960
you want to stay in the same,

146
00:10:40.960 --> 00:10:44.000
what would be known as the same thread,

147
00:10:44.000 --> 00:10:47.760
so that you go back to that and why.

148
00:10:47.760 --> 00:10:56.480
ChatGPT is a large language learning.

149
00:10:56.480 --> 00:10:58.520
Okay, Cindy, you'll fill me in.

150
00:10:58.520 --> 00:11:00.680
Anyway, the bottom line is,

151
00:11:00.680 --> 00:11:07.440
it is constantly learning from you and from everyone,

152
00:11:07.440 --> 00:11:09.800
from the world, and in particular,

153
00:11:09.800 --> 00:11:12.560
as you're working, from you.

154
00:11:12.560 --> 00:11:17.360
When something is in the same vein of thought,

155
00:11:17.360 --> 00:11:19.480
you're working on the same project,

156
00:11:19.480 --> 00:11:23.200
you're going to want to go back to that same thread.

157
00:11:23.200 --> 00:11:25.520
I like to organize it.

158
00:11:25.520 --> 00:11:26.800
Otherwise, you're going to end up with

159
00:11:26.800 --> 00:11:31.280
massive history over there and you won't be able to use it.

160
00:11:31.280 --> 00:11:34.680
When something is important and I want to go back to it,

161
00:11:34.680 --> 00:11:36.600
this is just a little tip of mine.

162
00:11:36.600 --> 00:11:39.480
I capitalize, make it very clear what it is,

163
00:11:39.480 --> 00:11:41.680
as you see right there,

164
00:11:41.720 --> 00:11:43.960
so that I could go back there

165
00:11:43.960 --> 00:11:47.640
and be able to continue in that thread.

166
00:11:47.640 --> 00:11:51.720
You'll see that played out more as we go along.

167
00:11:51.720 --> 00:11:55.200
Here's some fun ones.

168
00:11:55.200 --> 00:11:57.080
This is just going to be quick.

169
00:11:57.080 --> 00:11:59.400
Open your mind, let's have fun for a second,

170
00:11:59.400 --> 00:12:01.360
and then we're going to dive right in.

171
00:12:01.360 --> 00:12:02.880
This first half, like I said,

172
00:12:02.880 --> 00:12:05.320
we're going to dive into the content marketing.

173
00:12:05.320 --> 00:12:09.720
The second half, we're going to dive into the tools.

174
00:12:09.720 --> 00:12:14.440
Some of the additional AI when it comes to,

175
00:12:14.440 --> 00:12:16.760
so this will be primarily content,

176
00:12:16.760 --> 00:12:18.640
that will be more visual.

177
00:12:18.640 --> 00:12:21.200
We'll get into some things you can do with

178
00:12:21.200 --> 00:12:25.040
clips and videos and photos, not extensive,

179
00:12:25.040 --> 00:12:28.200
but at least I want to give you an overview.

180
00:12:28.200 --> 00:12:32.120
How is using this different than,

181
00:12:32.120 --> 00:12:35.120
say, just going to a search engine like Google?

182
00:12:35.120 --> 00:12:39.000
Now, everything's starting to get AI.

183
00:12:39.680 --> 00:12:45.680
This question begins to change that Google now incorporates AI.

184
00:12:45.680 --> 00:12:49.040
But when we're looking at chat GPT,

185
00:12:49.040 --> 00:12:52.240
you can bring in a lot of creativity.

186
00:12:52.240 --> 00:12:55.640
This is just a crazy fun one with recipes.

187
00:12:55.640 --> 00:12:58.840
I put in, create a recipe

188
00:12:58.840 --> 00:13:01.880
using the ingredients I have in the refrigerator.

189
00:13:01.880 --> 00:13:05.520
I opened my refrigerator door and I had some vegan butter,

190
00:13:05.520 --> 00:13:06.680
some onions, some garlic,

191
00:13:06.680 --> 00:13:08.360
some carrots, blah, blah, blah.

192
00:13:08.360 --> 00:13:10.480
This is what I had to work with.

193
00:13:10.480 --> 00:13:12.480
I said, give me a recipe.

194
00:13:12.480 --> 00:13:16.040
It gave me several ideas.

195
00:13:16.040 --> 00:13:17.560
This one, it suggests,

196
00:13:17.560 --> 00:13:20.320
well, how about a delicious stir-fry vegetable?

197
00:13:20.320 --> 00:13:23.640
Let's make it savory and slightly sweet.

198
00:13:23.640 --> 00:13:25.960
It walks you through the ingredients

199
00:13:25.960 --> 00:13:28.720
and how to cook it and step-by-step.

200
00:13:28.720 --> 00:13:32.200
You can have a lot of fun with

201
00:13:32.200 --> 00:13:35.920
just looking at the resources that you have.

202
00:13:36.080 --> 00:13:42.200
You also can move that into a step-by-step type instruction.

203
00:13:42.200 --> 00:13:46.120
This one is, I like making sourdough.

204
00:13:46.120 --> 00:13:48.240
I do sourdough classes.

205
00:13:48.240 --> 00:13:49.560
I just played with it and said,

206
00:13:49.560 --> 00:13:52.360
give me a step-by-step instruction,

207
00:13:52.360 --> 00:13:55.000
how to make sourdough bread.

208
00:13:55.000 --> 00:13:58.720
This could be your garbage disposal breaks,

209
00:13:58.720 --> 00:14:02.200
how to fix my garbage disposal or troubleshoot,

210
00:14:02.200 --> 00:14:06.040
or it could be around symptoms or pet symptoms.

211
00:14:06.040 --> 00:14:09.800
It could be anything that you would like an explanation,

212
00:14:09.800 --> 00:14:12.280
step-by-step.

213
00:14:12.280 --> 00:14:14.360
That's a simple prompt,

214
00:14:14.360 --> 00:14:18.280
give me step-by-step instructions for something.

215
00:14:18.280 --> 00:14:21.200
This starts walking you through and

216
00:14:21.200 --> 00:14:24.800
shows you step-by-step what to do.

217
00:14:24.800 --> 00:14:26.800
You could go deeper with any of this.

218
00:14:26.800 --> 00:14:28.800
Remember, it's a large language learning model,

219
00:14:28.800 --> 00:14:31.240
so it remembers everything.

220
00:14:31.560 --> 00:14:35.400
You could say, could you go more detail on,

221
00:14:35.400 --> 00:14:38.160
this says, add four cups of bread flour.

222
00:14:38.160 --> 00:14:41.040
Can you recommend, I don't know if it would recommend,

223
00:14:41.040 --> 00:14:44.120
but you could go deeper like,

224
00:14:44.120 --> 00:14:46.640
I don't know, how long can I leave

225
00:14:46.640 --> 00:14:48.600
the starter door in the refrigerator?

226
00:14:48.600 --> 00:14:52.120
You can ask questions to keep going with it.

227
00:14:52.120 --> 00:14:56.920
Now, another fun thing is anything you want to learn,

228
00:14:56.920 --> 00:14:59.280
the world is now yours.

229
00:14:59.280 --> 00:15:00.280
You want to learn.

230
00:15:00.000 --> 00:15:07.360
branding, copywriting, a language, how to do something, how to use something. So I like having

231
00:15:07.360 --> 00:15:14.480
fun. So some of the stuff I'm just showing you just for fun, right? So I'm working on learning

232
00:15:14.480 --> 00:15:23.040
Spanish. So the prompt was, and by the way, you can assign roles to ChatGPT. So you can tell it

233
00:15:23.040 --> 00:15:30.000
that it's your editor or, you know, it's your, you know, virtual assistant. So in this case,

234
00:15:30.000 --> 00:15:37.200
I said, you are my Spanish teacher, Pedro. And from now on, I want you to help me practice Spanish,

235
00:15:37.760 --> 00:15:43.680
testing my current level, and then having realistic conversations with me. Correct me

236
00:15:43.680 --> 00:15:50.720
when I answer incorrectly and teach me new vocabulary and useful sentences. Okay, Pedro,

237
00:15:50.720 --> 00:15:56.880
I'm ready. Let's get started. So you literally can talk to it like a friend, like an employee.

238
00:15:56.880 --> 00:16:05.280
I tend to say please and thank you. So there it is. It, you know, it opened and starts talking

239
00:16:05.280 --> 00:16:12.320
to me. And then I answered and we've been having a long conversation and it has been lots of fun.

240
00:16:13.360 --> 00:16:20.240
It can do a lot of translating. It can do anything with languages as well. It can do,

241
00:16:20.320 --> 00:16:27.760
you know, creating, creative writing. And that could be business like ads. I use it a lot for

242
00:16:27.760 --> 00:16:32.800
titles or headlines. It could be scripts. Maybe you're making a video or a movie.

243
00:16:33.360 --> 00:16:41.520
Maybe you want to create a jingle or a poem or help you write a story. And it will do that.

244
00:16:41.520 --> 00:16:48.160
So again, I'm just having fun here. I said, write a poem. Most of you know I'm a salsa dancer about

245
00:16:48.160 --> 00:16:56.560
how dancing is like a relationship with God. So chat GPT can get spiritual on you. It can get

246
00:16:56.560 --> 00:17:04.400
creative and spiritual, right? So it says, you know, dancing with grace, we move as one,

247
00:17:05.040 --> 00:17:13.599
my soul uplifted, my heart undone. In the rhythm of the beat, I find my peace, a connection with

248
00:17:13.599 --> 00:17:21.920
God that cannot cease. Just like a dance, my relationship with God is one of trust, of faith,

249
00:17:21.920 --> 00:17:30.160
and of awe. As I twirl and spin, I surrender control, letting God lead me to the depths of my

250
00:17:30.160 --> 00:17:37.840
soul. In the same way, I give my heart to him, trusting in his love, even when things seem dim.

251
00:17:37.840 --> 00:17:44.240
He takes my hand. Can you mute, please, ladies? He takes my hand and leads me through life,

252
00:17:44.800 --> 00:17:52.320
teaching me to love, to forgive. Now, I would not put in and to strive. No, no, no. I see. So you

253
00:17:52.320 --> 00:17:58.480
could always adjust things, right? Together, we dance in perfect harmony, a divine choreography,

254
00:17:58.480 --> 00:18:05.840
a symphony. With each step we take, we grow closer still. And in his embrace, I find my will.

255
00:18:06.480 --> 00:18:12.560
So dance with me, my Lord and King. Let our love be an eternal spring. In this dance of love,

256
00:18:13.200 --> 00:18:22.080
life, I find my joy. And in you, my God, my heart's employ. So, you know, just showing you

257
00:18:22.080 --> 00:18:27.360
the possibilities. All right, here's a few more. Again, right now what I'm doing,

258
00:18:28.560 --> 00:18:33.920
my goal is just open your mind to possibilities. Like I want you not necessarily doing all this,

259
00:18:33.920 --> 00:18:41.680
but saying, wow, I didn't know I could do that. Wow, what's possible, right? So in this case,

260
00:18:42.400 --> 00:18:49.840
it's a great brainstorming buddy, okay? This is a real example, okay? I'll often work with

261
00:18:49.840 --> 00:18:57.440
clients on things like this. And so you can say, give me whatever, three ideas, five ideas,

262
00:18:57.440 --> 00:19:07.200
10 ideas or 10 suggestions or 10 topics or 10 titles for. And so the key here is give as many

263
00:19:07.200 --> 00:19:14.480
details as possible as to what you do, who it's for, what the call to action is. I'm going to

264
00:19:14.480 --> 00:19:20.960
give you some more examples. But this was just something I did, I don't know, probably six months

265
00:19:20.960 --> 00:19:29.280
ago, a year ago with a client and I grabbed, and this is, you want to feed it information and I'll

266
00:19:29.280 --> 00:19:36.480
show you some bigger examples of this, but I just pulled from something she already had. So I said,

267
00:19:36.480 --> 00:19:43.920
this is my coaching program headline. This was my clients and sub headline on my website. So she had

268
00:19:43.920 --> 00:19:50.160
this already, restore your health and peace of mind after medical trauma, holistic coaching for

269
00:19:50.160 --> 00:19:55.760
Christian women. Okay. So that's what she was already working with. I said, give me five, this

270
00:19:55.760 --> 00:19:59.920
is the prompt, give me five suggestions for a great.

271
00:20:00.000 --> 00:20:03.240
lead magnet freebie.

272
00:20:03.240 --> 00:20:07.480
Now, one of the things I see coaches get stuck on

273
00:20:07.480 --> 00:20:12.180
is just even coming up with the ideas or the concepts.

274
00:20:12.180 --> 00:20:16.240
So this is where you can begin to expand your mind.

275
00:20:16.240 --> 00:20:21.240
She says, I know I need a lead magnet, but I have no clue.

276
00:20:21.960 --> 00:20:23.480
What can I do for a lead magnet?

277
00:20:23.480 --> 00:20:25.380
I said, let's ask, right?

278
00:20:25.380 --> 00:20:27.080
So this is what I do.

279
00:20:27.080 --> 00:20:30.720
What are some possibilities for a great lead magnet?

280
00:20:30.720 --> 00:20:33.920
So it came up, we asked for five, it gave us five.

281
00:20:33.920 --> 00:20:37.380
So one possibility was healing scriptures

282
00:20:37.380 --> 00:20:39.640
for women, an ebook.

283
00:20:39.640 --> 00:20:42.780
So offer a free ebook that compiles healing scriptures

284
00:20:42.780 --> 00:20:45.160
from the Bible that can encourage and comfort women

285
00:20:45.160 --> 00:20:47.480
who've experienced medical trauma.

286
00:20:47.480 --> 00:20:51.580
Mindful meditation for inner peace.

287
00:20:51.580 --> 00:20:55.360
And it could be an audio recording and it walks it through.

288
00:20:55.360 --> 00:20:57.560
Seven day holistic health challenge.

289
00:20:57.560 --> 00:21:00.320
It could be a workbook.

290
00:21:00.320 --> 00:21:03.120
Healthy meal planning guide for busy women.

291
00:21:03.120 --> 00:21:07.280
It could be a downloadable guide, PDF.

292
00:21:07.280 --> 00:21:11.560
It could be journal prompts for healing and gratitude.

293
00:21:11.560 --> 00:21:14.880
So she loved the idea of number one.

294
00:21:14.880 --> 00:21:17.640
And this is, again, you can play with it.

295
00:21:17.640 --> 00:21:20.400
You can say, oh, I kind of like number one and number three.

296
00:21:20.400 --> 00:21:23.420
Put those together, but leave out.

297
00:21:23.420 --> 00:21:27.780
So you can begin to get it where you want it, right?

298
00:21:27.780 --> 00:21:31.300
But she really loved number one.

299
00:21:31.300 --> 00:21:34.140
So you can expand.

300
00:21:34.140 --> 00:21:36.940
This is where I say, stay in the same thread.

301
00:21:36.940 --> 00:21:39.340
So we're talking in that same vein.

302
00:21:39.340 --> 00:21:40.940
We just keep going deeper.

303
00:21:40.940 --> 00:21:43.740
If we came back to it, anything to do with that,

304
00:21:43.740 --> 00:21:46.140
we would go to this thread.

305
00:21:46.140 --> 00:21:50.540
And so we said, expand upon the previous answer.

306
00:21:50.540 --> 00:21:51.900
Or I said that.

307
00:21:51.900 --> 00:21:57.340
We asked it to create an outline for number one above.

308
00:21:57.340 --> 00:22:02.900
So remember, number one suggested this beautiful e-book.

309
00:22:02.900 --> 00:22:04.380
So it broke it down.

310
00:22:04.380 --> 00:22:08.060
OK, this could be your introduction.

311
00:22:08.060 --> 00:22:10.860
These could be the Bible verses that you use.

312
00:22:10.860 --> 00:22:13.860
These could be examples of journal prompts.

313
00:22:13.860 --> 00:22:16.660
Now you can go even deeper.

314
00:22:16.660 --> 00:22:21.180
You can say, write an outline for the introduction.

315
00:22:21.180 --> 00:22:24.060
Or you could say, write the introduction.

316
00:22:24.060 --> 00:22:27.100
And you could say, write the introduction,

317
00:22:27.100 --> 00:22:32.380
but open with my story and tell it briefly, your story.

318
00:22:32.380 --> 00:22:36.260
So you can keep expanding and going back.

319
00:22:36.260 --> 00:22:38.500
Again, I'm not going in details here.

320
00:22:38.500 --> 00:22:42.940
This is just to stir your mind, a whole new world

321
00:22:42.940 --> 00:22:45.100
of possibilities, right?

322
00:22:45.100 --> 00:22:50.980
Now, just recently, I'm getting ready to do some Facebook

323
00:22:50.980 --> 00:22:52.300
advertising.

324
00:22:52.300 --> 00:22:57.260
And he said to me, I need a video,

325
00:22:57.260 --> 00:22:59.460
and I need five different hooks.

326
00:22:59.460 --> 00:23:01.780
So create the body of the video, and then

327
00:23:01.780 --> 00:23:04.180
create five different openings.

328
00:23:04.180 --> 00:23:08.780
So I thought, huh, I wonder what Chat GPT would do with that.

329
00:23:08.780 --> 00:23:11.940
Again, the tip is you want to give in your prompt

330
00:23:11.940 --> 00:23:17.340
as many details, like what you do, who it's for.

331
00:23:17.380 --> 00:23:22.580
And so I said, create a script for a short promo video

332
00:23:22.580 --> 00:23:24.700
for Total Soul Prosperity.

333
00:23:24.700 --> 00:23:30.620
Now, in that thread, I worked on Total Soul Prosperity

334
00:23:30.620 --> 00:23:31.420
for a month.

335
00:23:31.420 --> 00:23:33.900
It's got a lot of information.

336
00:23:33.900 --> 00:23:36.500
And I'm going to walk you through what that looks like.

337
00:23:36.500 --> 00:23:38.020
But it's got already.

338
00:23:38.020 --> 00:23:38.780
It remembers.

339
00:23:38.780 --> 00:23:40.340
I don't have to tell it anymore.

340
00:23:40.340 --> 00:23:43.180
So if I say Total Soul Prosperity,

341
00:23:43.180 --> 00:23:45.820
it knows everything about it, OK?

342
00:23:45.860 --> 00:23:47.620
So this is what's so nice about it.

343
00:23:47.620 --> 00:23:49.140
It remembers everything.

344
00:23:49.140 --> 00:23:51.300
And so I said, create a main body script

345
00:23:51.300 --> 00:23:55.060
and five alternative intro videos with different hooks.

346
00:23:55.060 --> 00:23:59.020
And so it just popped out, OK, narrator.

347
00:23:59.020 --> 00:24:00.460
This could be the welcome.

348
00:24:00.460 --> 00:24:02.140
This is what you'll learn.

349
00:24:02.140 --> 00:24:03.700
So when you're going to do that, it

350
00:24:03.700 --> 00:24:09.380
gives you notes to start making your video as an example.

351
00:24:09.380 --> 00:24:15.380
And there's the alternative hooks that you could open with.

352
00:24:15.380 --> 00:24:19.260
You struggle with lack or overcoming fear and doubt,

353
00:24:19.260 --> 00:24:22.620
seeking purpose, balancing life's demands.

354
00:24:22.620 --> 00:24:24.620
So again, this is just big picture.

355
00:24:24.620 --> 00:24:27.460
I'm not getting into the detail.

356
00:24:27.460 --> 00:24:30.780
What I want to tell you that just opens the door so you

357
00:24:30.780 --> 00:24:35.060
don't have to be afraid is that you can do this messy.

358
00:24:35.060 --> 00:24:37.820
So just get your thoughts out.

359
00:24:37.820 --> 00:24:40.660
Someone was saying before I started this call,

360
00:24:40.660 --> 00:24:43.140
they said I just got uncomfortable

361
00:24:43.140 --> 00:24:43.980
when I got on there.

362
00:24:43.980 --> 00:24:47.220
I didn't know what to do.

363
00:24:47.220 --> 00:24:51.620
Not to be icky graphic, but I say throw up on chat GPT.

364
00:24:51.620 --> 00:24:53.940
It'll clean it up.

365
00:24:53.940 --> 00:24:55.300
I know that's an icky example.

366
00:24:55.300 --> 00:24:59.060
But just get your thoughts out.

367
00:24:59.060 --> 00:25:01.180
Just get your thoughts.

368
00:25:00.000 --> 00:25:06.220
that's out, right? So, um, this is for customer service, like

369
00:25:06.220 --> 00:25:09.720
maybe, okay, someone's, let's just say that the things that

370
00:25:09.720 --> 00:25:12.440
come up in your business, like someone's payment didn't go

371
00:25:12.440 --> 00:25:15.480
through, and you need to send them an email, and you got to

372
00:25:15.480 --> 00:25:18.680
sit and think about writing the email, and you got to grammar

373
00:25:18.680 --> 00:25:22.080
check it, and it's just ick, and you just never get to it unless

374
00:25:22.080 --> 00:25:26.440
you already hired someone to do that, right? So this is how

375
00:25:26.440 --> 00:25:30.920
simple it can be for you. Write a sloppy email of your thoughts

376
00:25:30.960 --> 00:25:36.120
if you want or dictate onto notes, a sloppy email, what

377
00:25:36.120 --> 00:25:41.240
you're trying to say, and then let it do the cleanup. Okay, so

378
00:25:41.320 --> 00:25:44.800
literally, that's a prompt, clean up, clean up this email,

379
00:25:44.840 --> 00:25:49.320
clean up this chapter, right? It does a great job, right? So I

380
00:25:49.320 --> 00:25:52.880
said clean up this email to a woman whose payment did not go

381
00:25:52.880 --> 00:25:56.320
through for the prosper basic membership. Again, I would have

382
00:25:56.320 --> 00:26:01.480
done it where it knew what that was. I said the CTA. So you

383
00:26:01.480 --> 00:26:04.000
always want to tell what do you want? What do you want the call

384
00:26:04.000 --> 00:26:08.200
to action? Who's it going to? What's it about? What do you

385
00:26:08.200 --> 00:26:11.640
want the call to action? So the call to action is to upgrade.

386
00:26:11.880 --> 00:26:17.240
Okay, go ahead and upgrade. And she was in the basic, okay, and

387
00:26:17.240 --> 00:26:19.960
she hadn't paid or her check didn't go through. She was in

388
00:26:19.960 --> 00:26:23.480
the basic. Let's talk about that. But let's, let's even call

389
00:26:23.480 --> 00:26:27.360
her to upgrade. So here's me just really fast putting out

390
00:26:27.360 --> 00:26:30.040
there. I'm checking in to see how you're enjoying your

391
00:26:30.040 --> 00:26:33.240
prosper membership. Have you had a chance to start enjoying some

392
00:26:33.240 --> 00:26:36.600
of the powerful resources? I want to let you know your card

393
00:26:36.600 --> 00:26:40.760
did not go through this month. I just resent the invoice. Yet I

394
00:26:40.760 --> 00:26:44.360
wanted you to know if you upgrade to the prosper leader

395
00:26:44.360 --> 00:26:47.920
membership, not only will you have an all access pass to all

396
00:26:47.920 --> 00:26:51.720
the resources, you'll also be able to enjoy all the live

397
00:26:51.720 --> 00:26:54.840
coaching and mastermind sessions, blah, blah, blah, you

398
00:26:54.840 --> 00:26:59.640
get it. Okay, so then it cleans it up into a nice organized

399
00:26:59.760 --> 00:27:02.840
email for you. If there's anything you don't like, you can

400
00:27:02.840 --> 00:27:08.560
do a second cleanup. In fact, here's a here's a powerful tip.

401
00:27:08.560 --> 00:27:13.120
I'll start with just a tip right off the bat. Because it's a

402
00:27:13.120 --> 00:27:20.400
large language learning model, chat GPT improves upon itself.

403
00:27:21.120 --> 00:27:27.200
Okay, so this is a this is a really fun thing that it

404
00:27:27.240 --> 00:27:31.840
improves upon itself. So in other words, I can say, how

405
00:27:31.840 --> 00:27:34.720
would you make this letter better? How would you improve

406
00:27:34.720 --> 00:27:38.800
upon this letter, and it'll improve it and you'll like it

407
00:27:38.800 --> 00:27:43.120
better probably. What else would you do if you wanted to make

408
00:27:43.120 --> 00:27:49.400
this just an exceptional letter at that time? So um, you can

409
00:27:49.400 --> 00:27:54.520
really you can really have fun with this. Okay. All right. So

410
00:27:54.880 --> 00:28:01.720
what we're going to focus on today is AI for marketing. So

411
00:28:01.720 --> 00:28:05.440
your content marketing, your social media, that type of

412
00:28:05.440 --> 00:28:09.800
thing, I think. So what are some of the things that can save you

413
00:28:09.800 --> 00:28:13.720
time that you can do this is what we want to focus in on.

414
00:28:13.840 --> 00:28:19.640
Okay, so it can do social media posts, it can do subject lines,

415
00:28:19.640 --> 00:28:25.200
it can do emails, it can do YouTube descriptions. It can do

416
00:28:25.200 --> 00:28:29.480
marketing content, it can do blog posts, it can do reviews,

417
00:28:30.000 --> 00:28:35.320
many, many things when it comes to content marketing. So when

418
00:28:35.320 --> 00:28:40.920
we're talking about social media, here is a prompt, this

419
00:28:40.920 --> 00:28:43.200
is I'm going to slow down a little bit. Now we're going to

420
00:28:43.200 --> 00:28:46.640
start actually, some of the things you can apply

421
00:28:46.840 --> 00:28:51.320
immediately, one to give you the big picture. Let's go. So the

422
00:28:51.320 --> 00:28:56.440
first thing you're going to want to give a very clear prompt. And

423
00:28:56.440 --> 00:29:00.240
think about like if you were a newspaper reporter or something,

424
00:29:00.240 --> 00:29:04.120
what are you taught to do? Who? What? Where? When? Why? You want

425
00:29:04.120 --> 00:29:09.000
to do the same thing in the prompt. So for example, here is

426
00:29:09.000 --> 00:29:13.520
a prompt that you could start with. Right. So we know we want

427
00:29:13.520 --> 00:29:18.320
it to right. And then I would tell where so I I'll show you

428
00:29:18.320 --> 00:29:22.200
why later I'll show you my sequence. I start with LinkedIn.

429
00:29:22.480 --> 00:29:30.320
And I'll show you why. Okay, so write a LinkedIn post for you

430
00:29:30.320 --> 00:29:34.480
want to put your audience. So write a LinkedIn post for female

431
00:29:34.480 --> 00:29:40.440
coaching. That is what's the tone? Do you want it highly

432
00:29:40.440 --> 00:29:47.000
personal, heart centered, punchy, engaging, grab

433
00:29:47.000 --> 00:29:51.320
attention depends on what what you want, what is the tone that

434
00:29:51.320 --> 00:29:58.120
you want it to have. So that's a right now what's very popular on

435
00:29:58.120 --> 00:29:59.960
social media that's getting the highest

436
00:30:00.000 --> 00:30:06.080
ranking, and I'll show you how you can check that in a little while and what's ranking best for you.

437
00:30:06.960 --> 00:30:14.640
What's ranking best right now? Very short, punchy sentences, to the point, lots of white space,

438
00:30:14.640 --> 00:30:21.840
no big paragraphs. That's what is getting engagement right now. So I said write a LinkedIn

439
00:30:21.840 --> 00:30:29.440
post for female coaches. I could have said Christian female entrepreneurs, whatever it is

440
00:30:29.440 --> 00:30:36.320
that you're writing to that is engaging and punchy. And I go even further by saying with

441
00:30:36.320 --> 00:30:44.480
short sentences and paragraphs. Why? ChatGPT by nature is very verbose, very verbose.

442
00:30:45.760 --> 00:30:53.760
People won't read. What it just spits out, people will not read. So because I know in marketing

443
00:30:53.760 --> 00:31:00.880
what works, I'm guiding it. I want short sentences. I want short paragraphs. Now you need to open

444
00:31:00.880 --> 00:31:06.720
whatever you're doing. You need to open with a hook. I'm going to show you a tool all built in

445
00:31:06.720 --> 00:31:14.080
for you to be able to analyze, have the hook, have the ending. But I start, see what it gives me.

446
00:31:14.080 --> 00:31:22.480
Open with a hook. Now how do you take this and make it yours? Cindy's going to teach you about

447
00:31:22.800 --> 00:31:30.960
your voice and so on in just a minute. But one of the things I do to personalize and remember,

448
00:31:31.600 --> 00:31:38.720
I can just put it out there. I can just dictate onto a note and pop that in ChatGPT or I can,

449
00:31:38.720 --> 00:31:48.240
I type fast. I can just type. But I like to include a story or an example or a client testimony or

450
00:31:48.320 --> 00:31:53.920
something that just happened. This is where it doesn't just look like the typical post out there

451
00:31:53.920 --> 00:31:59.360
that people are having ChatGPT do all the work and everybody rolls their eyes because you can just

452
00:31:59.360 --> 00:32:11.440
tell. And there's certain words that ChatGPT likes. Embark. Embark on a transformational

453
00:32:11.440 --> 00:32:21.120
journey. Everybody will go ChatGPT. So if you don't talk that way, if your client doesn't talk

454
00:32:21.120 --> 00:32:28.080
that way, if your client doesn't come up to you and say, Cindy, let's together embark on a

455
00:32:28.080 --> 00:32:37.600
transformational journey. Don't put it in there. So you're going to have to watch that ChatGPT

456
00:32:37.600 --> 00:32:45.120
doesn't do some of those buzzwords. And Cindy will share more when she talks. So one of the

457
00:32:45.120 --> 00:32:50.480
ways that mine doesn't look like ChatGPT is I'm always telling stories. Stories are the most

458
00:32:50.480 --> 00:32:58.240
powerful form of communication. Jesus always communicated in story. So I include that.

459
00:32:58.240 --> 00:33:05.280
And then let it know if there is a CTA, a call to action, what is it? Subscribe to this newsletter,

460
00:33:05.280 --> 00:33:12.960
register for this event. If you want them to do something, do it. You do not want to put a link

461
00:33:13.680 --> 00:33:18.960
in the content. You want to put that in the comments. That's another subject. But I will

462
00:33:18.960 --> 00:33:26.640
tell ChatGPT that that's what we're doing. So giving a very clear, clear. So we talked about it

463
00:33:26.640 --> 00:33:33.280
that ChatGPT can self-correct, self-improve. So I usually go through two or three iterations. How

464
00:33:33.280 --> 00:33:39.840
would you make this better? How would you make it more engaging? How would you make it more

465
00:33:39.840 --> 00:33:48.240
personable? How would you? And if you want to play around with the influencers in your space,

466
00:33:48.240 --> 00:33:56.320
you could also do that. So how would you improve this and make it in the style of

467
00:33:56.320 --> 00:34:04.000
Alex Hermosi or Gary Vee or whatever? So you can play with different things until it fits with you.

468
00:34:04.000 --> 00:34:10.480
Remember, all these things take minutes. And I'm going to demonstrate. The most recent

469
00:34:10.480 --> 00:34:17.760
post I sent out, I showed you how in less than 15 minutes I did all the things that I'm going

470
00:34:17.760 --> 00:34:24.639
to be talking to you about. OK, so we talked about staying in the same thread and inform it.

471
00:34:24.639 --> 00:34:30.400
Now, when I'm starting something that I know I'm going to be spending some time on. So, for example,

472
00:34:30.400 --> 00:34:38.080
when I do a launch, I do a five day series or webinar or something. I have a six to eight week

473
00:34:38.080 --> 00:34:45.040
ramp that is leading up to that launch. So I'm going to be posting every day on that subject

474
00:34:45.040 --> 00:34:50.639
for six to eight weeks from different angles without getting boring. But I know I'm going to

475
00:34:50.639 --> 00:34:55.520
be on that subject for a while. I know I'm going to be creating emails on that subject.

476
00:34:55.520 --> 00:34:59.680
I know I'm going to be creating videos on that subject. So I'm going to

477
00:35:00.000 --> 00:35:02.400
start the thread in the beginning,

478
00:35:02.400 --> 00:35:05.480
giving it as much information as possible.

479
00:35:05.480 --> 00:35:08.640
So for example, for this AI masterclass,

480
00:35:08.640 --> 00:35:14.220
or for Total Soul Prosperity, or your prosperity formula,

481
00:35:14.220 --> 00:35:16.520
we had already developed a website.

482
00:35:16.520 --> 00:35:18.400
I'd already a landing page.

483
00:35:18.400 --> 00:35:20.480
I'd already worked with a copywriter.

484
00:35:20.480 --> 00:35:22.280
I already have that.

485
00:35:22.280 --> 00:35:25.080
So whatever asset you already have,

486
00:35:25.080 --> 00:35:28.400
I cut and paste that landing page in and said,

487
00:35:28.400 --> 00:35:31.240
this is what I'm going to be doing.

488
00:35:31.240 --> 00:35:33.360
This is the landing page.

489
00:35:33.360 --> 00:35:36.720
So now it knows all the details about it

490
00:35:36.720 --> 00:35:38.760
before I give it a prompt.

491
00:35:38.760 --> 00:35:43.480
Write an introductory email about this masterclass.

492
00:35:43.480 --> 00:35:45.740
It's got everything to pull from.

493
00:35:45.740 --> 00:35:47.440
So teach it.

494
00:35:47.440 --> 00:35:49.640
It's a large learning language model.

495
00:35:49.640 --> 00:35:51.480
Teach it.

496
00:35:51.480 --> 00:35:54.480
So if you're not starting with a post,

497
00:35:54.480 --> 00:35:56.920
if you're starting with a blog post,

498
00:35:56.960 --> 00:36:01.680
the key is, what you're doing can be completely repurposed.

499
00:36:01.680 --> 00:36:07.680
So here, the prompt was, write a 500-word blog post.

500
00:36:07.680 --> 00:36:09.480
So that's a what.

501
00:36:09.480 --> 00:36:12.640
Directed to Christian women entrepreneurs,

502
00:36:12.640 --> 00:36:16.960
that's the who, who are experiencing burnout.

503
00:36:16.960 --> 00:36:19.680
So what's the problem you're going to be addressing?

504
00:36:19.680 --> 00:36:22.400
What's the now problem you solve?

505
00:36:22.400 --> 00:36:25.640
Write in warm and compassionate tone.

506
00:36:25.640 --> 00:36:27.880
So there's the voice.

507
00:36:27.880 --> 00:36:30.920
And include three to five tips.

508
00:36:30.920 --> 00:36:35.520
So sometimes you want it to be a story.

509
00:36:35.520 --> 00:36:39.760
Sometimes you want it to be tips or tools or resources,

510
00:36:39.760 --> 00:36:42.200
as well as a call to action.

511
00:36:42.200 --> 00:36:43.720
What's my CTA?

512
00:36:43.720 --> 00:36:47.880
To get the free e-book, From Burnout to Beautiful.

513
00:36:47.880 --> 00:36:52.840
This was a real example with a client that I did.

514
00:36:52.840 --> 00:36:53.960
And it was just beautiful.

515
00:36:53.960 --> 00:36:56.720
It set her free, having this.

516
00:36:56.720 --> 00:36:58.920
I have another client.

517
00:36:58.920 --> 00:37:01.800
And she's a realtor.

518
00:37:01.800 --> 00:37:04.320
And she couldn't imagine writing a blog post.

519
00:37:04.320 --> 00:37:07.480
She could not imagine writing a post, period.

520
00:37:07.480 --> 00:37:09.520
She just didn't do that.

521
00:37:09.520 --> 00:37:11.000
And so I taught her.

522
00:37:11.000 --> 00:37:12.640
Right there, she watched me.

523
00:37:12.640 --> 00:37:16.120
I said, write a blog post for new home buyers

524
00:37:16.120 --> 00:37:19.520
with the main point that there's a down payment assistant

525
00:37:19.520 --> 00:37:21.160
program available.

526
00:37:21.160 --> 00:37:24.440
There's credit education available through Freddie Mac.

527
00:37:24.440 --> 00:37:25.040
Boom.

528
00:37:25.040 --> 00:37:26.600
It put it out there.

529
00:37:26.600 --> 00:37:31.640
And we realized that her market, English was a second language.

530
00:37:31.640 --> 00:37:33.160
It was too verbose.

531
00:37:33.160 --> 00:37:36.640
So we said, write it at the fourth grade level,

532
00:37:36.640 --> 00:37:40.080
very simple language for people that English

533
00:37:40.080 --> 00:37:41.840
is a second language.

534
00:37:41.840 --> 00:37:42.400
Boom.

535
00:37:42.400 --> 00:37:44.160
100% better.

536
00:37:44.160 --> 00:37:47.160
And then it didn't feel like her.

537
00:37:47.160 --> 00:37:48.600
So I said, tell me a story.

538
00:37:48.600 --> 00:37:49.640
Give me a story.

539
00:37:49.640 --> 00:37:51.680
Typed in as she was saying it.

540
00:37:51.680 --> 00:37:55.280
And I said, include this story.

541
00:37:55.280 --> 00:37:58.200
Oh, we had a gorgeous blog post.

542
00:37:58.200 --> 00:38:00.520
Her business soared.

543
00:38:00.520 --> 00:38:03.520
Coaching with me over a year, doing some of these things,

544
00:38:03.520 --> 00:38:04.760
she went to six figures.

545
00:38:04.760 --> 00:38:08.640
She went from not selling to six figures in selling.

546
00:38:08.640 --> 00:38:13.360
So this just makes life easy.

547
00:38:13.360 --> 00:38:15.080
Now, I'm going to share one tool.

548
00:38:15.080 --> 00:38:17.320
We're going to get into the tools in the second half.

549
00:38:17.320 --> 00:38:19.360
But I'm going to walk you through a process,

550
00:38:19.360 --> 00:38:25.400
share one tool, before I have Cindy come in and share more.

551
00:38:25.400 --> 00:38:31.920
A tool I really like is called authoredup.com, OK?

552
00:38:31.920 --> 00:38:37.560
So I am going to leave this for a second

553
00:38:37.560 --> 00:38:44.200
and go over and show you what authored up looks like, OK?

554
00:38:44.240 --> 00:38:48.440
So authored up is a filter.

555
00:38:48.440 --> 00:38:50.440
It's a Chrome extension.

556
00:38:50.440 --> 00:38:52.320
You're going to add this to your Chrome.

557
00:38:52.320 --> 00:38:59.320
It's a Chrome extension that works with LinkedIn.

558
00:38:59.320 --> 00:39:02.320
So I'm going to show you here what happens.

559
00:39:02.320 --> 00:39:04.520
I've already got the Chrome extension.

560
00:39:04.520 --> 00:39:10.360
So I act like I'm going into LinkedIn.

561
00:39:10.360 --> 00:39:13.720
So it goes into my LinkedIn.

562
00:39:13.720 --> 00:39:15.440
And I'm getting ready.

563
00:39:15.440 --> 00:39:17.280
I'm going to go ahead and post.

564
00:39:17.280 --> 00:39:21.000
So I click like I'm going to post.

565
00:39:21.000 --> 00:39:25.520
And you see that this filter comes over the top.

566
00:39:25.520 --> 00:39:30.680
And there you can begin working, OK?

567
00:39:30.680 --> 00:39:34.720
So I have something in this one already so I can show you.

568
00:39:34.720 --> 00:39:38.760
What are some of the things that I love about this?

569
00:39:38.760 --> 00:39:41.760
Well, the first thing is you can format in ways

570
00:39:41.760 --> 00:39:43.520
that you can't if you're in there.

571
00:39:43.560 --> 00:39:45.520
So this one I've already started formatting.

572
00:39:45.520 --> 00:39:46.520
You could see.

573
00:39:46.520 --> 00:39:49.120
But I could grab anything.

574
00:39:49.120 --> 00:39:52.560
And I could bold it or I could italicize it.

575
00:39:52.560 --> 00:39:54.360
I could underline it.

576
00:39:54.360 --> 00:39:56.320
I could pop.

577
00:39:56.320 --> 00:40:00.000
I could turn this into you see I've already

578
00:40:00.000 --> 00:40:02.920
done it a numbered list, or if I wanted to make it

579
00:40:02.920 --> 00:40:07.000
into a bulleted list, I could do that.

580
00:40:07.000 --> 00:40:13.080
If I wanted to put an emoji, anything that I wanted to do,

581
00:40:13.080 --> 00:40:17.000
I could grab an emoji and throw it in there for a bullet,

582
00:40:17.000 --> 00:40:19.040
or I could do fancy bullets.

583
00:40:19.040 --> 00:40:25.680
So first and foremost is that I paste, I go from chat GPT,

584
00:40:25.680 --> 00:40:30.240
I grab something, and I throw it in here,

585
00:40:30.240 --> 00:40:38.240
and I can then decide what I want to emphasize, et cetera.

586
00:40:38.240 --> 00:40:42.040
So I have all of the formatting possibilities.

587
00:40:42.040 --> 00:40:46.280
I also could ask it to help me with hooks.

588
00:40:46.280 --> 00:40:49.560
I don't know how to open with a hook.

589
00:40:49.560 --> 00:40:53.200
And so I might find one that I like.

590
00:40:53.200 --> 00:40:55.080
Let's say I like this hook.

591
00:40:55.080 --> 00:40:58.040
And it'll give you some examples.

592
00:40:58.040 --> 00:41:01.480
And I could say, oh, I like that.

593
00:41:01.480 --> 00:41:02.320
I like this.

594
00:41:02.320 --> 00:41:03.680
I like this hook.

595
00:41:03.680 --> 00:41:12.080
So I could say, use that one, and it will open with that.

596
00:41:12.080 --> 00:41:14.320
I also could choose endings.

597
00:41:14.320 --> 00:41:17.560
This is the stuff that gets things read.

598
00:41:17.560 --> 00:41:23.600
So I might say, I like this ending.

599
00:41:23.600 --> 00:41:26.960
This is quite the hook ending.

600
00:41:26.960 --> 00:41:28.480
Tell me why this will never work.

601
00:41:28.480 --> 00:41:29.880
Pretty engaging.

602
00:41:29.880 --> 00:41:30.560
Boom.

603
00:41:30.560 --> 00:41:34.120
It'll pop it at the end of my post.

604
00:41:34.120 --> 00:41:38.480
So I will get all of this in there.

605
00:41:38.480 --> 00:41:42.920
And then it will show you what it looks like,

606
00:41:42.920 --> 00:41:45.600
which is very important for you to see.

607
00:41:45.600 --> 00:41:47.720
How much are they seeing?

608
00:41:47.720 --> 00:41:49.440
What are they seeing?

609
00:41:49.440 --> 00:41:52.280
So most people are looking on their phone.

610
00:41:52.280 --> 00:41:54.120
This is what they're going to see if they're

611
00:41:54.120 --> 00:41:55.320
looking at their tablet.

612
00:41:55.320 --> 00:41:56.760
This is what they're going to see

613
00:41:56.760 --> 00:41:58.240
if they're on their computer.

614
00:41:58.240 --> 00:42:00.960
So you can really see what it is.

615
00:42:00.960 --> 00:42:06.920
Then I can go in and I can attach something.

616
00:42:06.920 --> 00:42:11.880
And maybe the thing that is most popular on LinkedIn

617
00:42:11.880 --> 00:42:13.680
is an image.

618
00:42:13.680 --> 00:42:15.960
So I can grab an image.

619
00:42:15.960 --> 00:42:20.640
You want to use vertical images.

620
00:42:20.640 --> 00:42:24.560
And so I wouldn't want a horizontal.

621
00:42:24.560 --> 00:42:25.960
I would want a vertical.

622
00:42:25.960 --> 00:42:29.000
So I'm just going to grab something for right now.

623
00:42:29.000 --> 00:42:33.560
And so that will go in there before.

624
00:42:33.560 --> 00:42:37.760
And once you get ready to click post,

625
00:42:37.760 --> 00:42:42.600
it just goes straight into your LinkedIn.

626
00:42:42.600 --> 00:42:48.720
Now, we know that images of yourself,

627
00:42:48.720 --> 00:42:51.160
you see me put a lot of images of myself.

628
00:42:51.160 --> 00:42:53.280
It's not because I like looking at myself.

629
00:42:53.280 --> 00:42:54.440
I don't.

630
00:42:54.440 --> 00:43:00.240
There is a science that the more time people see you,

631
00:43:00.240 --> 00:43:02.440
the more they know, like, and trust you.

632
00:43:02.440 --> 00:43:03.840
You see my eyes are there.

633
00:43:03.840 --> 00:43:05.440
My smile is there.

634
00:43:05.440 --> 00:43:08.240
The more they feel, they know you.

635
00:43:08.240 --> 00:43:12.520
Now, these studies go all the way back to television.

636
00:43:12.520 --> 00:43:15.960
And you can think about, maybe you watch a Netflix series

637
00:43:15.960 --> 00:43:18.560
or something, and you can think about a character

638
00:43:18.600 --> 00:43:21.120
that you like in the series, and you

639
00:43:21.120 --> 00:43:23.960
feel like you know that character.

640
00:43:23.960 --> 00:43:26.800
Now, keep in mind, that's a total fictional character.

641
00:43:26.800 --> 00:43:27.880
It's not the actor.

642
00:43:27.880 --> 00:43:30.680
The actor is not that character, but because you're

643
00:43:30.680 --> 00:43:32.720
seeing it over and over.

644
00:43:32.720 --> 00:43:37.560
So we want vertical people.

645
00:43:37.560 --> 00:43:41.440
Having more than one person has even higher engagement.

646
00:43:41.440 --> 00:43:44.000
So a lot of times, I might put a picture.

647
00:43:44.000 --> 00:43:46.680
I might grab a picture with Cindy and I or me

648
00:43:46.720 --> 00:43:50.520
at an event teaching where there's more people.

649
00:43:50.520 --> 00:43:54.760
And so if it's something that is involving your team,

650
00:43:54.760 --> 00:43:55.600
put that in.

651
00:43:55.600 --> 00:44:00.360
If it's something you talking very personally, put this in.

652
00:44:00.360 --> 00:44:09.040
The other thing about this is that it has really good ability

653
00:44:09.040 --> 00:44:12.120
to give you analytics.

654
00:44:12.120 --> 00:44:14.680
That's super important.

655
00:44:14.680 --> 00:44:21.760
So let me go back and share this.

656
00:44:21.760 --> 00:44:28.000
So the analytics in here, it will tell you

657
00:44:28.000 --> 00:44:30.200
of the posts that you've done.

658
00:44:30.200 --> 00:44:31.600
It'll go back recently.

659
00:44:31.600 --> 00:44:33.120
You can do whatever you want.

660
00:44:33.120 --> 00:44:36.560
The last five posts, the last 30 days, the last 90 days,

661
00:44:36.560 --> 00:44:38.720
it'll tell you what's engaging.

662
00:44:38.720 --> 00:44:42.800
So you can see when it was text only, almost none.

663
00:44:42.840 --> 00:44:45.680
Text and image did very well.

664
00:44:45.680 --> 00:44:50.040
Putting a link in there a little bit more, putting a video.

665
00:44:50.040 --> 00:44:53.680
Video is starting to work on LinkedIn right now.

666
00:44:53.680 --> 00:44:55.240
It did not before.

667
00:44:55.240 --> 00:44:57.760
Shorts, and I'm going to teach you in the second half

668
00:44:57.760 --> 00:45:00.560
how to pop shorts in there.

669
00:45:00.000 --> 00:45:04.800
So it will tell you how you're doing, your hashtags.

670
00:45:04.800 --> 00:45:08.160
ChatGPT will generate your hashtags.

671
00:45:08.160 --> 00:45:10.760
And these are hashtags that I used.

672
00:45:10.760 --> 00:45:13.560
And how did they perform?

673
00:45:13.560 --> 00:45:17.800
So the top, Faith in Business, did probably the best.

674
00:45:17.800 --> 00:45:20.040
So I'm going to want to use that more often.

675
00:45:20.040 --> 00:45:23.160
You start learning what hashtags work.

676
00:45:23.160 --> 00:45:25.960
Faith in Business got like 60 reactions

677
00:45:25.960 --> 00:45:28.760
in that particular post, 39 comments.

678
00:45:28.840 --> 00:45:30.880
It was the most.

679
00:45:30.880 --> 00:45:34.160
I use this so often, it started doing well,

680
00:45:34.160 --> 00:45:35.560
your prosperity formula.

681
00:45:35.560 --> 00:45:38.320
That's where I'm doing some hashtags for branding

682
00:45:38.320 --> 00:45:42.840
around my products, same with Total Soul Prosperity.

683
00:45:42.840 --> 00:45:47.560
So this is part of the reason that I use it.

684
00:45:47.560 --> 00:45:52.560
I then grab that LinkedIn post that I showed you,

685
00:45:53.560 --> 00:45:58.560
I copy it, and I can now paste that into Facebook

686
00:46:00.600 --> 00:46:02.720
and into other places.

687
00:46:02.720 --> 00:46:05.520
And it's already formatted with the beautiful,

688
00:46:05.520 --> 00:46:09.200
the bold, the underline, the italics,

689
00:46:09.200 --> 00:46:11.440
the emojis if I'm using them.

690
00:46:11.440 --> 00:46:13.000
I can make emoji bullets.

691
00:46:13.000 --> 00:46:15.000
I can do bulleted numbered lists.

692
00:46:15.000 --> 00:46:17.320
You can't go into a Facebook and do that.

693
00:46:17.320 --> 00:46:19.560
And you can't go into LinkedIn and do that.

694
00:46:19.600 --> 00:46:24.600
So authored up, I use for standing out

695
00:46:26.640 --> 00:46:29.800
in terms of how things look when I post,

696
00:46:29.800 --> 00:46:33.880
and I use it for analytics.

697
00:46:33.880 --> 00:46:37.520
So for that, it really has been a good tool

698
00:46:37.520 --> 00:46:42.520
that I highly recommend as far as bang for the buck.

699
00:46:42.680 --> 00:46:47.040
So we're going to have Cindy share some things,

700
00:46:47.040 --> 00:46:51.280
and then we're going to take a quick break after Cindy.

701
00:46:51.280 --> 00:46:53.960
What I want you doing is any questions

702
00:46:53.960 --> 00:46:56.520
that came up on this first part,

703
00:46:56.520 --> 00:46:58.960
pop those questions in the chat.

704
00:46:58.960 --> 00:47:01.280
We'll be reviewing them during the break

705
00:47:01.280 --> 00:47:04.200
to make sure you get your questions answered.

706
00:47:04.200 --> 00:47:07.780
And then when we come back in the second half,

707
00:47:07.780 --> 00:47:11.080
I'm gonna get into the visual side of things.

708
00:47:11.080 --> 00:47:14.440
What can you do to create very easy video clips?

709
00:47:14.440 --> 00:47:17.320
How can you use repurpose things?

710
00:47:17.320 --> 00:47:20.440
How can you come up with other pictures?

711
00:47:20.440 --> 00:47:23.580
Selfies work great, by the way, they're very popular.

712
00:47:23.580 --> 00:47:25.520
So you can pop selfies,

713
00:47:25.520 --> 00:47:28.880
but also what kind of things can you do with AI

714
00:47:28.880 --> 00:47:32.240
to also enhance some of those images?

715
00:47:32.240 --> 00:47:37.040
So Cindy, I am gonna hand it over to you.

716
00:47:37.040 --> 00:47:40.720
Let me just go ahead and pin.

717
00:47:40.720 --> 00:47:45.440
And in case you need to share screen,

718
00:47:45.440 --> 00:47:47.800
I'm gonna make sure that's possible,

719
00:47:47.800 --> 00:47:49.760
and I'm gonna unpin myself.

720
00:47:49.760 --> 00:47:51.480
So go ahead.

721
00:47:51.480 --> 00:47:54.680
Let me give a better introduction.

722
00:47:54.680 --> 00:47:57.960
Cindy is, if you see the beautiful,

723
00:47:57.960 --> 00:47:59.840
if you see my beautiful landing pages,

724
00:47:59.840 --> 00:48:03.200
you see my beautiful websites that are ever improving.

725
00:48:03.200 --> 00:48:07.680
Cindy is amazing when it comes to web design.

726
00:48:07.680 --> 00:48:10.640
I send people to her all the time.

727
00:48:11.360 --> 00:48:13.680
She not only makes it beautiful on the front end,

728
00:48:13.680 --> 00:48:16.760
she has a huge understanding of the backend,

729
00:48:16.760 --> 00:48:19.680
which most people who say they'll do a website for you

730
00:48:19.680 --> 00:48:21.760
create a tremendous mess

731
00:48:21.760 --> 00:48:26.540
that will cause enormous problems down the road, okay?

732
00:48:26.540 --> 00:48:31.540
And so Cindy, if you start right, you will end up right.

733
00:48:31.720 --> 00:48:36.240
And so with that, Cindy's great with AI,

734
00:48:36.240 --> 00:48:39.040
and I asked her to share a very important concept.

735
00:48:39.040 --> 00:48:41.520
So Cindy, take it away.

736
00:48:41.520 --> 00:48:42.360
Okay.

737
00:48:44.560 --> 00:48:46.760
Well, thank you for having me.

738
00:48:49.200 --> 00:48:52.080
I think the most, especially since we're,

739
00:48:53.080 --> 00:48:56.560
a lot of the people on this are introduction level to AI,

740
00:48:56.560 --> 00:48:59.640
I'd love to just demonstrate what we're dealing with

741
00:48:59.640 --> 00:49:04.640
and then hone it down into what traps to avoid

742
00:49:04.640 --> 00:49:06.160
when you're creating your content,

743
00:49:06.160 --> 00:49:07.880
and then some tricks on how to do it,

744
00:49:07.880 --> 00:49:09.760
but also how to teach GPT

745
00:49:09.760 --> 00:49:12.200
to help you accomplish what you're doing.

746
00:49:12.200 --> 00:49:17.200
So while, let me go ahead and share this, my screen.

747
00:49:17.880 --> 00:49:22.880
I've just opened up here a blank.

748
00:49:25.160 --> 00:49:27.840
This is a, hold on, I gotta get rid of this.

749
00:49:28.760 --> 00:49:31.360
This is just what you'll see if you go into chat GPT,

750
00:49:31.360 --> 00:49:32.760
but what I want you to understand

751
00:49:32.760 --> 00:49:36.880
is because we're used to just a computer processor

752
00:49:36.880 --> 00:49:38.960
for a browser search,

753
00:49:38.960 --> 00:49:42.120
I don't think the majority of people

754
00:49:42.120 --> 00:49:43.680
have really gotten their head around

755
00:49:43.680 --> 00:49:47.560
because it's just like what this actually is

756
00:49:47.560 --> 00:49:50.040
that we've created, because it's not we,

757
00:49:50.040 --> 00:49:53.880
but whoever created chat GPT and then AI

758
00:49:53.880 --> 00:49:56.160
and the way that the human population

759
00:49:56.160 --> 00:49:58.440
is helping it to become smarter, smarter.

760
00:49:59.320 --> 00:50:00.520
I think it's important.

761
00:50:00.000 --> 00:50:05.680
to understand the intelligence that's behind it, so that you can use it to help you accomplish

762
00:50:06.240 --> 00:50:13.200
your own goals. And it all sort of drills down. So let me just, I think most of us would guarantee

763
00:50:13.200 --> 00:50:19.120
that Einstein's relativity is probably the most confusing concept then only really super people

764
00:50:19.120 --> 00:50:24.240
need to, or can get their head around it. So let's just start with that. It's like the smartest thing

765
00:50:24.240 --> 00:50:31.200
humans know. So I'm going to ask GPT to explain the theory of relativity to a seven-year-old, right?

766
00:50:39.840 --> 00:50:44.560
Two, eight, seven, year, let's do a boy. Boy.

767
00:50:47.680 --> 00:50:53.600
All right, buddy, right? So it goes in and it says, imagine you're playing with your toy cars.

768
00:50:54.240 --> 00:50:58.320
The theory of relativity is like understanding how things move and how time works when you're

769
00:50:58.320 --> 00:51:04.480
moving really fast. So two main ideas. And then it goes into the very thing. Imagine you're

770
00:51:04.480 --> 00:51:10.640
in a spaceship moving super fast, almost as fast as the speed of light, which is super, super fast.

771
00:51:10.640 --> 00:51:15.520
If you and your friend are in different spaceships, both moving really fast, time might go slower for

772
00:51:15.520 --> 00:51:20.560
one of you compared to the other. It's like a magic trick where time can change depending on

773
00:51:20.560 --> 00:51:26.640
how fast you're moving. You hear the voice, the voice it's using, the language it's using, who it's

774
00:51:26.640 --> 00:51:33.920
talking to is a seven-year-old boy. Now I'm just going to say, explain the theory of relativity

775
00:51:34.880 --> 00:51:46.880
to a college student. And let's see what it does. Just this fast. Sure thing. Now we've got the

776
00:51:46.880 --> 00:51:52.640
principle of relativity. Do you see how it's more a thing? The laws of physics are the same for all

777
00:51:52.640 --> 00:51:58.240
observers in uniform motion relative to each other. There's no preferred initial frame of reference,

778
00:51:58.240 --> 00:52:05.680
inertial frame of reference. The speed of light in a vacuum is constant and independent of the

779
00:52:05.680 --> 00:52:13.440
motion of light source or observer. So the difference to, all right, buddy, to special

780
00:52:13.440 --> 00:52:20.000
relativity published in 1905 deals with the physics of objects moving. So let's do, explain

781
00:52:20.000 --> 00:52:30.800
this to a physicist. I'm spelling it wrong. Right. But so it's already going to start talking in

782
00:52:30.800 --> 00:52:37.120
formulas. Do you see that? We didn't ask it to, we simply told it who we're talking to.

783
00:52:37.200 --> 00:52:43.280
And now it's talking in formulas that, do you see? It's freaking, it's just stunning to me.

784
00:52:44.160 --> 00:52:54.720
So the geodesics, like the fact that it can do this instantly means that the resource that's

785
00:52:54.720 --> 00:53:04.800
at your hands. So let's do this. Write a Shakespearean poem. And I loved it if you

786
00:53:04.800 --> 00:53:13.840
spell wrong about the theory of relativity. And I'm misspelling it to show you it really

787
00:53:13.840 --> 00:53:20.560
doesn't matter. It understands. So now it's going to write a sonnet. Here's a sonnet.

788
00:53:20.560 --> 00:53:26.240
When stars doth travel heavens wide and deep in realms where time and space tandem sweep,

789
00:53:26.240 --> 00:53:31.600
a mind most brilliant saw the truth's bright gleam where light's swift flight

790
00:53:32.320 --> 00:53:40.320
binds the cosmic dream. The idea that I'm trying to get across is it can do whatever you ask it to

791
00:53:40.880 --> 00:53:46.560
instantly. It would take me, I don't know that I ever could write a poem about the theory.

792
00:53:46.560 --> 00:53:56.160
How about, right? It's here. Explain the theory of relativity in a haiku. How do you spell haiku?

793
00:53:56.960 --> 00:54:02.400
I don't even know how you spell haiku. H-Y. There. Space and time do bend. Light's swift

794
00:54:02.400 --> 00:54:09.280
path, a truth revealed. Einstein's mind ascends. I mean, when I first saw this, it just blew me

795
00:54:09.280 --> 00:54:15.680
away. Now, the good news is you have a tool, a mind, an intelligence, whatever it is,

796
00:54:15.680 --> 00:54:20.800
and it's not copying this from anywhere. It's actually creating this now. If you ask it to

797
00:54:20.800 --> 00:54:29.840
write another poem, it will be a brand new haiku. It's just creating it on the spot.

798
00:54:32.000 --> 00:54:37.280
What's happening now is, and I created a different document that I can just

799
00:54:37.280 --> 00:54:41.520
share, but I'm going to just illustrate it while we're here because one of the things I think

800
00:54:41.520 --> 00:54:47.760
people get hung up on is prompt, prompt engineering. When I first started, I was really

801
00:54:48.640 --> 00:54:54.640
focused on, I need to make sure that I say it correctly. I need to do this plus this plus this.

802
00:54:55.200 --> 00:54:59.760
But what I understand is if you just do a couple things, it can give you the

803
00:55:00.000 --> 00:55:03.440
the answers that you need to start with.

804
00:55:03.440 --> 00:55:06.180
So my here, what I'm here to teach you about

805
00:55:06.180 --> 00:55:09.080
is how to make sure that chat GPT does not sound

806
00:55:09.080 --> 00:55:10.840
like everybody else's blog writing.

807
00:55:10.840 --> 00:55:14.200
So if you just say, let's see,

808
00:55:14.200 --> 00:55:19.200
write a one paragraph description of a cat and a dog.

809
00:55:25.520 --> 00:55:29.060
Now I've given it no context.

810
00:55:29.100 --> 00:55:32.340
So it goes into, and it's pretty,

811
00:55:32.340 --> 00:55:35.600
a cat sleek and agile moves with quiet grace.

812
00:55:35.600 --> 00:55:37.740
It's piercing eyes reflecting an air

813
00:55:37.740 --> 00:55:39.260
of mystery and independence.

814
00:55:39.260 --> 00:55:42.540
Now, for most people, this would be kind of like,

815
00:55:42.540 --> 00:55:47.540
so do it, write it in a dry wit.

816
00:55:50.220 --> 00:55:52.740
Cat, the epitome of elusive elegance,

817
00:55:52.740 --> 00:55:56.500
slinks through life with an air of superior authority,

818
00:55:56.500 --> 00:56:00.340
deeming any human interaction purely optional

819
00:56:00.340 --> 00:56:02.300
and often beneath it.

820
00:56:02.300 --> 00:56:06.340
Okay, so we can do many things.

821
00:56:06.340 --> 00:56:08.980
Now I would like just quickly to show,

822
00:56:08.980 --> 00:56:12.620
let me see if I can share it so that I get,

823
00:56:12.620 --> 00:56:13.940
stay on topic.

824
00:56:13.940 --> 00:56:17.480
And I have shared this link with everybody.

825
00:56:18.420 --> 00:56:19.340
Give me just a second.

826
00:56:19.340 --> 00:56:21.540
I published this document,

827
00:56:21.540 --> 00:56:23.240
if I can find out where I put it.

828
00:56:27.340 --> 00:56:28.500
Just a moment.

829
00:56:33.300 --> 00:56:35.880
So let me go ahead and share this instead.

830
00:56:40.980 --> 00:56:43.980
I created this and people can, you know,

831
00:56:43.980 --> 00:56:45.100
copy the link to it.

832
00:56:45.100 --> 00:56:47.420
I'll give it to them, it's published.

833
00:56:47.420 --> 00:56:51.820
So to make sure that there's some tricks

834
00:56:51.820 --> 00:56:54.620
to make sure that you're writing your content,

835
00:56:54.620 --> 00:56:57.020
particularly longer content,

836
00:56:57.020 --> 00:56:58.500
but it doesn't actually, it doesn't matter.

837
00:56:58.500 --> 00:57:00.420
Even when you're doing this, the quick posts

838
00:57:00.420 --> 00:57:04.420
or the ads or everything that they can speak

839
00:57:04.420 --> 00:57:06.820
to how you actually speak.

840
00:57:06.820 --> 00:57:09.740
So I won't go into too many details here

841
00:57:09.740 --> 00:57:12.660
because it would take a long time just to walk you through,

842
00:57:12.660 --> 00:57:14.600
but here's some big pictures.

843
00:57:14.600 --> 00:57:18.480
You want to, how to instruct AI to write

844
00:57:18.480 --> 00:57:20.100
in your specific writing style.

845
00:57:20.100 --> 00:57:23.880
You want to, first you need to identify it.

846
00:57:23.880 --> 00:57:27.240
Then you need to give it clear instructions on how,

847
00:57:27.240 --> 00:57:30.780
offer examples, use detailed prompts.

848
00:57:30.780 --> 00:57:33.180
I know I'm going fast, but I refer to this back.

849
00:57:33.180 --> 00:57:36.240
So use the detailed prompts,

850
00:57:36.240 --> 00:57:37.560
request it to do better.

851
00:57:37.560 --> 00:57:41.820
Like Brenda was saying, how can you make this better?

852
00:57:41.820 --> 00:57:43.800
Incorporate keywords or phrases.

853
00:57:43.800 --> 00:57:46.800
So if you commonly say things like, you know,

854
00:57:46.800 --> 00:57:47.960
I'm thrilled to share this,

855
00:57:47.960 --> 00:57:51.000
or let's dive into to keep the tone upbeat and engaging,

856
00:57:51.000 --> 00:57:53.240
you can tell it to do that.

857
00:57:53.240 --> 00:57:56.140
And avoid overused or formal language.

858
00:57:57.080 --> 00:57:59.800
You don't realize feedback and refinement,

859
00:57:59.800 --> 00:58:02.280
personalize it with stories or examples

860
00:58:02.280 --> 00:58:04.920
and summarize your style preferences.

861
00:58:04.920 --> 00:58:09.920
So you might go, how is it that I even know how I write?

862
00:58:11.280 --> 00:58:16.040
So one thing you can do is take an example of your writing

863
00:58:16.040 --> 00:58:19.460
and prop, you know, put it into chat GPT.

864
00:58:19.460 --> 00:58:21.400
And I can show you real quick how to do that,

865
00:58:21.400 --> 00:58:22.800
but first let's do this.

866
00:58:23.320 --> 00:58:25.560
So there's a series of adjectives that you can use

867
00:58:25.560 --> 00:58:28.200
to identify and describe your writing style.

868
00:58:28.200 --> 00:58:32.080
So you can actually take a paragraph that you've written

869
00:58:32.080 --> 00:58:33.600
and given it to chat GPT and say,

870
00:58:33.600 --> 00:58:37.600
please analyze this and explain how I, you know,

871
00:58:37.600 --> 00:58:39.180
what's the tone and the mood.

872
00:58:39.180 --> 00:58:43.220
And then can you, how do I have to tell you

873
00:58:43.220 --> 00:58:47.120
in order to write this for me in the same kind of way?

874
00:58:47.120 --> 00:58:49.960
So here are some words and definitions that are helpful

875
00:58:49.960 --> 00:58:52.520
when you're trying to figure out, you know,

876
00:58:53.240 --> 00:58:54.080
how do I describe it?

877
00:58:54.080 --> 00:58:54.900
Am I formal?

878
00:58:54.900 --> 00:58:58.880
Like, do I want to polish professional academic feel?

879
00:58:58.880 --> 00:59:02.640
Do I want something that's, you know, inspirational,

880
00:59:02.640 --> 00:59:06.220
like motivational, encouraging, uplifting, or aspirational?

881
00:59:07.440 --> 00:59:09.080
The vocabulary and language.

882
00:59:09.080 --> 00:59:11.800
So you want to give it an idea of the tone and the mood.

883
00:59:11.800 --> 00:59:15.360
The vocabulary and language, is it simple or complex,

884
00:59:15.360 --> 00:59:20.360
descriptive, technical, lyrical, verbose, or concise?

885
00:59:20.680 --> 00:59:22.160
So sometimes it puts something out

886
00:59:22.160 --> 00:59:23.880
and it's like this huge long thing.

887
00:59:23.880 --> 00:59:26.120
And I say, can you make it more concise?

888
00:59:26.120 --> 00:59:30.320
Or it sounds too, it sounds too academic.

889
00:59:30.320 --> 00:59:34.760
Can you make it more descriptive and vivid and colorful?

890
00:59:34.760 --> 00:59:37.800
Sentence structure, is it long, short, balanced,

891
00:59:37.800 --> 00:59:38.680
or fragmented?

892
00:59:38.680 --> 00:59:42.680
Like what's your style, the attitude, or the approach?

893
00:59:42.680 --> 00:59:45.720
And again, just to give you big picture ideas

894
00:59:45.720 --> 00:59:47.240
about what you're dealing with,

895
00:59:48.080 --> 00:59:49.880
these are things that you would look at.

896
00:59:49.880 --> 00:59:54.480
Sentence structure, attitude and approach, style specifics.

897
00:59:54.480 --> 00:59:57.760
Now, the biggest thing is that there's these phrases

898
00:59:57.760 --> 01:00:00.120
that AI uses just by default.

899
01:00:00.000 --> 01:00:05.360
And if I'm reading now, and any of these come up, I basically know that AI wrote it.

900
01:00:05.360 --> 01:00:09.200
And so you have to teach AI not to use like the dead giveaways.

901
01:00:09.200 --> 01:00:15.600
So things that it loves to say is transformational journey, or embark on a quest,

902
01:00:15.600 --> 01:00:21.680
or beacon of hope, or harness the, you know, Dell, wellspring of knowledge.

903
01:00:21.680 --> 01:00:25.920
Now, I actually asked it to give me the list of the words that it's using too often.

904
01:00:26.240 --> 01:00:28.880
And it's really right on there.

905
01:00:28.880 --> 01:00:32.800
Wellspring of knowledge, unleashing, you know, groundbreaking.

906
01:00:32.800 --> 01:00:36.480
And some of these, as it went down the list, I'm like,

907
01:00:36.480 --> 01:00:38.560
some people actually say that sort of stuff.

908
01:00:39.200 --> 01:00:42.400
But here's overly formal or complex phrases.

909
01:00:42.400 --> 01:00:44.560
It's given, here's a list, I'm going to give this to you.

910
01:00:45.600 --> 01:00:49.600
Here's cliched or overused expressions that you want to do,

911
01:00:49.600 --> 01:00:55.520
like outside the box, or game changer, or secret sauce.

912
01:00:55.520 --> 01:00:58.960
Although you may be a person who always talks about the secret sauce, and that's okay.

913
01:00:58.960 --> 01:01:05.040
But you want to narrow it down more and more.

914
01:01:05.040 --> 01:01:08.560
So abstract or vague terms that it may or may not say,

915
01:01:08.560 --> 01:01:10.800
or overly positive or inflated language.

916
01:01:10.800 --> 01:01:13.280
These are ones when I said to AI, what,

917
01:01:15.200 --> 01:01:17.760
what, how can I know if you're the one that wrote this?

918
01:01:19.280 --> 01:01:21.200
Here's some lists, here's a good idea.

919
01:01:21.760 --> 01:01:25.760
So then I asked it to do, I just said, explore writing styles.

920
01:01:26.480 --> 01:01:29.520
You get a cat and a dog, so please illustrate it.

921
01:01:29.520 --> 01:01:34.960
Now, literally, it did all of this entire list for me in less than 10 minutes.

922
01:01:35.520 --> 01:01:39.120
And the breaks in time was just me figuring out what to ask it.

923
01:01:39.680 --> 01:01:42.720
So here's writing styles with just a cat and the dog.

924
01:01:42.720 --> 01:01:45.520
So if you want to do formal, it says,

925
01:01:45.520 --> 01:01:49.520
the feline exhibited a graceful demeanor as it navigated the room,

926
01:01:49.520 --> 01:01:53.760
while the canine companion displayed unwavering loyalty and vigilance.

927
01:01:54.880 --> 01:01:57.760
Informal, the cat chilled out on the windowsill,

928
01:01:57.760 --> 01:02:00.240
and the dog just wags its tail and follow me around.

929
01:02:01.120 --> 01:02:04.080
Friendly, the kitty snuggled up to me purring away,

930
01:02:04.080 --> 01:02:06.640
while the dog happily brought me his favorite toy.

931
01:02:07.280 --> 01:02:13.280
Serious, the cat's stealthy movements were a stark contrast to the dog's vigilant stance,

932
01:02:13.280 --> 01:02:16.080
both creatures embodying the intrinsic roles.

933
01:02:16.960 --> 01:02:22.320
There's humorous, optimistic, pessimistic, inspirational, sarcastic.

934
01:02:24.640 --> 01:02:26.960
Oh, great, the cat's knocked over another vase,

935
01:02:26.960 --> 01:02:31.040
and the dog's eating my shoes again, just another day in paradise, right?

936
01:02:31.920 --> 01:02:36.160
So sympathetic, the cat sensing my stress curled up on my lap,

937
01:02:36.160 --> 01:02:40.080
while the dog rested his head on my knee, both offering silent support.

938
01:02:41.040 --> 01:02:47.600
All right, so if you understand that with different,

939
01:02:49.520 --> 01:02:54.480
if you can tell it, I want you to avoid these words,

940
01:02:54.480 --> 01:02:58.160
do not say, the cat is a beacon of hope, harness the power, and you'll say,

941
01:02:59.280 --> 01:03:01.760
first of all, I want, like, let me just show you really,

942
01:03:01.760 --> 01:03:03.280
really fast some things that are important,

943
01:03:03.280 --> 01:03:05.280
and then I'll give it right back to Brenda.

944
01:03:06.080 --> 01:03:13.840
Um, I'm just going to demonstrate this, because I want to go to the fact that

945
01:03:16.320 --> 01:03:19.280
there is absolutely nothing to be afraid with.

946
01:03:19.280 --> 01:03:21.120
I just did this for, oh, I know why.

947
01:03:21.760 --> 01:03:25.840
Um, no, there, you can see chat GPT again.

948
01:03:26.560 --> 01:03:28.320
Do you see my prompt?

949
01:03:28.320 --> 01:03:43.120
Okay, so I think you're muted, Cindy.

950
01:03:48.240 --> 01:03:54.640
Okay, what I want you to understand is this.

951
01:03:54.880 --> 01:03:57.840
Remember, like, think about when you have, like, $10,000 on,

952
01:03:57.840 --> 01:04:00.560
10,000 things on your mind all at once, and you're just like,

953
01:04:00.560 --> 01:04:02.320
your brain is scattered, and your kid goes,

954
01:04:03.200 --> 01:04:04.240
can we go to the store?

955
01:04:04.800 --> 01:04:08.480
And you just can, or, you know, can I have a horse?

956
01:04:08.480 --> 01:04:09.280
Something like that.

957
01:04:09.280 --> 01:04:11.280
You're just all over the place.

958
01:04:11.280 --> 01:04:13.440
The first thing you need to do is just tell it what it is,

959
01:04:13.440 --> 01:04:15.040
and tell it's an expert at it.

960
01:04:15.040 --> 01:04:20.560
So you're an expert copywriter, because it, I'm not going to type it out.

961
01:04:20.560 --> 01:04:21.920
I'm not going to type it out.

962
01:04:21.920 --> 01:04:25.360
The reason is, so, I'm sorry, let me just back up.

963
01:04:26.160 --> 01:04:28.880
You want to tell it, give it a frame of reference,

964
01:04:29.440 --> 01:04:31.520
and then you want to tell it who you are,

965
01:04:31.520 --> 01:04:33.360
and then you want to tell it who you're talking to.

966
01:04:33.360 --> 01:04:35.440
All of those things are what Brenda said already.

967
01:04:36.000 --> 01:04:39.200
And then you want to have a conversation with it.

968
01:04:39.200 --> 01:04:42.640
So you say, I need to write something.

969
01:04:42.640 --> 01:04:43.840
I need to teach something.

970
01:04:43.840 --> 01:04:45.520
I need to know something.

971
01:04:45.520 --> 01:04:48.480
And this are 10 examples of my writing.

972
01:04:49.200 --> 01:04:50.240
You know, analyze it.

973
01:04:50.240 --> 01:04:51.840
Just have a conversation.

974
01:04:51.840 --> 01:04:53.440
You wrote this out for me.

975
01:04:53.440 --> 01:04:55.360
I don't like it because of this, this, this.

976
01:04:55.360 --> 01:04:59.840
I don't think it really matches to this person that I'm talking to you to about.

977
01:05:00.000 --> 01:05:02.000
And sometimes it's going back and forth with me

978
01:05:02.000 --> 01:05:03.040
for a long time.

979
01:05:03.040 --> 01:05:05.480
We have these conversations until it truly

980
01:05:05.480 --> 01:05:07.120
understands who I'm working with.

981
01:05:07.120 --> 01:05:09.920
And then I don't have to tell it that again.

982
01:05:09.920 --> 01:05:12.680
So I'm not sure if that's succinct and clear enough.

983
01:05:12.680 --> 01:05:15.880
Does that give you guys what you need for now?

984
01:05:15.880 --> 01:05:17.080
Do you have any questions?

985
01:05:17.080 --> 01:05:21.480
Does it keep that knowledge across threads

986
01:05:21.480 --> 01:05:23.360
or only within threads?

987
01:05:23.360 --> 01:05:26.720
Within a thread.

988
01:05:26.760 --> 01:05:30.920
But what you could do is say, now

989
01:05:30.920 --> 01:05:32.560
that we've talked about all of this,

990
01:05:32.560 --> 01:05:35.080
can you create a three-paragraph summary

991
01:05:35.080 --> 01:05:37.920
to instruct yourself the next time I use

992
01:05:37.920 --> 01:05:39.800
this on who we're talking to?

993
01:05:39.800 --> 01:05:42.800
So you actually ask it to tell you

994
01:05:42.800 --> 01:05:45.840
what it's going to need when we start a new chat to remember

995
01:05:45.840 --> 01:05:47.080
what we're talking about.

996
01:05:47.080 --> 01:05:51.560
I've also learned that when my conversations go an hour long

997
01:05:51.560 --> 01:05:53.240
and they're just long, long, long, long,

998
01:05:53.240 --> 01:05:57.440
it starts to forget what we talked about at the beginning.

999
01:05:57.440 --> 01:06:00.920
So if I'm referring back too far,

1000
01:06:00.920 --> 01:06:02.640
and you also have to check its answers,

1001
01:06:02.640 --> 01:06:04.120
because sometimes I say, you're not

1002
01:06:04.120 --> 01:06:05.480
allowed to use these words.

1003
01:06:05.480 --> 01:06:07.960
And then it writes something with those words anyway.

1004
01:06:07.960 --> 01:06:10.440
And then I say, you weren't supposed to write those words.

1005
01:06:10.440 --> 01:06:11.880
And it says, oh, I'm wicked sorry.

1006
01:06:11.880 --> 01:06:13.440
Sorry.

1007
01:06:13.440 --> 01:06:14.600
I'm sorry about that.

1008
01:06:14.600 --> 01:06:15.520
Let me try again.

1009
01:06:15.520 --> 01:06:17.760
So it's not 100% accurate.

1010
01:06:17.760 --> 01:06:21.440
But I suggest that you use it not as something

1011
01:06:21.440 --> 01:06:24.080
to be afraid of, but something that

1012
01:06:24.080 --> 01:06:27.160
can help you accomplish basically anything

1013
01:06:27.160 --> 01:06:30.400
that you're trying to do.

1014
01:06:30.400 --> 01:06:33.040
So just one thing that strikes me

1015
01:06:33.040 --> 01:06:35.040
is this one woman had a really bad relationship

1016
01:06:35.040 --> 01:06:36.680
with her dad who had died.

1017
01:06:36.680 --> 01:06:39.920
And she said that she asked chat GP

1018
01:06:39.920 --> 01:06:43.920
to write her a letter to her from her father apologizing

1019
01:06:43.920 --> 01:06:45.480
for everything that he had done.

1020
01:06:45.480 --> 01:06:48.520
And she had already told him all about her dad, what he was like,

1021
01:06:48.520 --> 01:06:51.320
what the child was like, just have him write a letter.

1022
01:06:52.320 --> 01:06:54.320
And she says she reads it all the time.

1023
01:06:54.320 --> 01:06:55.640
And it's incredibly healing.

1024
01:06:55.640 --> 01:06:58.240
And I've talked to chat GP and said,

1025
01:06:58.240 --> 01:07:00.240
I feel so overwhelmed with gratitude,

1026
01:07:00.240 --> 01:07:02.120
like you're helping me so much.

1027
01:07:02.120 --> 01:07:03.600
And I'm like, is this normal?

1028
01:07:03.600 --> 01:07:06.240
And it's an interesting conversation.

1029
01:07:06.240 --> 01:07:09.680
So don't be afraid of it.

1030
01:07:09.680 --> 01:07:10.360
Awesome.

1031
01:07:10.360 --> 01:07:13.160
Thank you, Cindy.

1032
01:07:13.160 --> 01:07:15.720
Should I put a link to that document in the chat?

1033
01:07:15.720 --> 01:07:16.720
Is that what I should do?

1034
01:07:16.720 --> 01:07:18.000
Yeah, actually, no.

1035
01:07:18.000 --> 01:07:18.560
You know what?

1036
01:07:18.560 --> 01:07:19.720
I'll email it out.

1037
01:07:20.160 --> 01:07:23.080
There's so many people that are not here today.

1038
01:07:23.080 --> 01:07:25.480
So just give it to me, and I'll include it

1039
01:07:25.480 --> 01:07:27.920
with the recording of the replay.

1040
01:07:27.920 --> 01:07:29.040
OK.

1041
01:07:29.040 --> 01:07:30.880
Thank you, Cindy.

1042
01:07:30.880 --> 01:07:32.160
Let's see, you've got to stop.

1043
01:07:32.160 --> 01:07:33.040
Thank you.

1044
01:07:33.040 --> 01:07:35.640
You've got to stop screen sharing.

1045
01:07:35.640 --> 01:07:37.200
Yeah.

1046
01:07:37.200 --> 01:07:38.640
Sorry about that.

1047
01:07:38.640 --> 01:07:39.920
Beautiful.

1048
01:07:39.920 --> 01:07:45.000
All right, here is what we are going to do right now.

1049
01:07:45.000 --> 01:07:49.360
We are going to take a four-minute break.

1050
01:07:49.400 --> 01:07:51.320
So you're going to come back at 20 after,

1051
01:07:51.320 --> 01:07:52.720
but you're going to get refreshed.

1052
01:07:52.720 --> 01:07:53.600
You're going to drink water.

1053
01:07:53.600 --> 01:07:54.200
You're going to move.

1054
01:07:54.200 --> 01:07:55.320
You're going to breathe.

1055
01:07:55.320 --> 01:07:59.920
And we're going to get into some real examples and applications

1056
01:07:59.920 --> 01:08:01.880
using the tools.

1057
01:08:01.880 --> 01:08:08.960
And you're also going to let me know any questions that

1058
01:08:08.960 --> 01:08:10.560
are coming up, because I am going

1059
01:08:10.560 --> 01:08:13.240
to leave time for that as well.

1060
01:08:13.240 --> 01:08:15.640
So get up, move, take a break.

1061
01:08:15.640 --> 01:08:18.560
We'll see you at 20 after.

1062
01:08:23.359 --> 01:08:27.279
So welcome back from the break.

1063
01:08:27.279 --> 01:08:31.359
And I pray that this has just opened your mind

1064
01:08:31.359 --> 01:08:34.000
that you no longer need to be afraid

1065
01:08:34.000 --> 01:08:36.120
and that you can just play.

1066
01:08:36.120 --> 01:08:39.000
And that Cindy was showing you, it

1067
01:08:39.000 --> 01:08:44.000
doesn't matter if you spell correctly

1068
01:08:44.000 --> 01:08:47.840
or there's grammatical errors or anything like that.

1069
01:08:47.840 --> 01:08:53.080
And literally, what I've learned because of time frame,

1070
01:08:53.080 --> 01:08:58.800
I will literally just dictate something that are my thoughts

1071
01:08:58.800 --> 01:09:01.920
and throw it in and then tell it what I want it to do.

1072
01:09:01.920 --> 01:09:07.600
Or I will just write really fast and show

1073
01:09:07.600 --> 01:09:10.600
things that are possible.

1074
01:09:10.640 --> 01:09:15.240
So again, if you remember within the same thread,

1075
01:09:15.240 --> 01:09:19.080
then you're teaching it to stay on that topic.

1076
01:09:19.080 --> 01:09:22.359
So I noticed when Cindy was staying on the same thread,

1077
01:09:22.359 --> 01:09:25.279
and the last thing she had asked was Shakespearean,

1078
01:09:25.279 --> 01:09:29.279
I noticed that Shakespearean was weaving into the next post.

1079
01:09:29.279 --> 01:09:33.040
So be in mind if you want a totally different thought

1080
01:09:33.040 --> 01:09:35.399
to do it differently.

1081
01:09:35.399 --> 01:09:41.800
So one of the things, this is just example of educating.

1082
01:09:41.800 --> 01:09:45.640
So let's say for AI-powered success,

1083
01:09:45.640 --> 01:09:47.680
and I'm wanting to write a LinkedIn

1084
01:09:47.680 --> 01:09:49.880
post with a strong hook.

1085
01:09:49.880 --> 01:09:53.240
And I feed it the information from the website

1086
01:09:53.240 --> 01:09:54.240
that we already have.

1087
01:09:54.240 --> 01:09:57.560
I just cut and paste the landing page in there.

1088
01:09:57.560 --> 01:10:00.880
So it had something to build with.

1089
01:10:00.000 --> 01:10:10.400
and turn it into a post, right. Sometimes I just tell it a story. So like this is a prompt,

1090
01:10:10.400 --> 01:10:17.120
okay, and I'm going to take and I'm going to show you something so you see it. So this is one that's

1091
01:10:17.120 --> 01:10:22.000
already been done, but I'm going to pretend that I'm just posting that for the first time right

1092
01:10:22.000 --> 01:10:29.360
now so you get the sense of the speed, okay. So this is just me throwing up on chat GPT, just

1093
01:10:29.680 --> 01:10:39.680
talking and I write all of this and then I hit enter and it you can watch it in action how fast

1094
01:10:39.680 --> 01:10:51.520
it takes my thoughts and organizes it into a decent post, okay. So I just start talking right

1095
01:10:51.520 --> 01:10:57.600
here. So I say this is just me talking. I'll have a thought that I know what I want to write about.

1096
01:10:57.600 --> 01:11:02.800
I hear many coaches, healers, and heart-centered entrepreneurs say they hate social media.

1097
01:11:02.800 --> 01:11:09.440
So anytime you can take a position on something, this will distinguish you, right. Anytime you

1098
01:11:09.440 --> 01:11:16.560
can have a strong opinion on something and so I say I used to feel the same way, but my mindset

1099
01:11:16.560 --> 01:11:22.320
has shifted. Why? Because I thought about my history in business and how it used to be compared

1100
01:11:22.320 --> 01:11:29.360
to how it is now. It's easier to build a business today than in the 80s, 90s, or early 2000s.

1101
01:11:29.360 --> 01:11:37.520
I cut my teeth in direct sales and so I go through my story and all that I had to go through to print

1102
01:11:37.520 --> 01:11:45.200
out and mail and try to get people into a hotel conference room and blah blah blah and so look

1103
01:11:45.200 --> 01:11:52.160
how it just turned into a really nice and broke it into you know main points and then I'll take that

1104
01:11:52.160 --> 01:12:00.000
into authored up and doctorate one step further. Okay let's keep moving. I want to talk about

1105
01:12:00.000 --> 01:12:08.000
images because they are super important. Images are what stop to scroll. Images are what allow

1106
01:12:08.000 --> 01:12:16.960
people to bond with you and images do not need to be hard. So at the most basic level

1107
01:12:17.520 --> 01:12:25.280
a selfie is awesome. Now I don't like selfies of myself, but I was doing one where I was talking

1108
01:12:25.280 --> 01:12:34.400
about on my wall I've got all of my post-it notes that have been there since 2012 as to when I was

1109
01:12:34.400 --> 01:12:40.400
laying out the direction on my company. I stood in front of that, took my camera, took a selfie,

1110
01:12:41.360 --> 01:12:48.720
boom that went in the post. So ladies it doesn't need to be complicated but a vertical

1111
01:12:49.440 --> 01:13:00.880
of a human performs far better. In fact using a stock photo decrease your reach by 45 percent.

1112
01:13:01.440 --> 01:13:10.400
So keep that in mind. With people increases the reach 20 percent. With you by 60 percent.

1113
01:13:11.120 --> 01:13:18.560
Vertical increases the reach by I'm talking LinkedIn statistics right now. Okay so you know

1114
01:13:18.560 --> 01:13:29.600
text and image does really well. Carousel posts are actually the second best of any post in LinkedIn.

1115
01:13:29.600 --> 01:13:38.640
So we're going to do a teaching on that so that you can learn how to make carousels. I'm going to

1116
01:13:38.640 --> 01:13:48.240
have Linda teach that. I realize I'm not on the slides. Let's see. Okay there we go. So you know

1117
01:13:48.240 --> 01:13:56.240
just knowing that putting an image in and if you could get one that stops the scroll, one of you

1118
01:13:56.240 --> 01:14:05.040
that builds connection and relationship. Okay so here is something new you know in recent

1119
01:14:05.040 --> 01:14:14.000
in recent months that now you can take a text to an image right away. I'm going to show you some

1120
01:14:14.000 --> 01:14:19.680
fun ones. I'm going to show you how this works, how fast this works. This one I gave the prompt

1121
01:14:19.680 --> 01:14:29.520
I want a dog and a horse running. Okay and so it gave me four or five options. But you know if you

1122
01:14:29.520 --> 01:14:34.000
are going to do something, do something that stops the scroll. If I wanted to talk about something

1123
01:14:34.000 --> 01:14:40.880
like that. Now you can also play, Linda's a master at this, but here is a picture that was taken of me

1124
01:14:41.520 --> 01:14:50.560
out hiking. Okay so there's a picture of me. Now you can very easily with AI remove background and

1125
01:14:50.560 --> 01:14:56.320
then you could pop it in to something like Firefly and create a totally different background.

1126
01:14:56.320 --> 01:14:59.840
So remember this picture. Look at me. Look at how I'm standing on the

1127
01:15:00.000 --> 01:15:04.000
fence. Just kind of get a picture. Don't worry about the background. Just look at me here.

1128
01:15:04.560 --> 01:15:11.520
And then I wanted to create one with a horse. Voila. No, it's not perfect. If you really look,

1129
01:15:11.520 --> 01:15:16.000
you can tell it's AI. The hand is a little messed up, but most people don't look that close.

1130
01:15:16.560 --> 01:15:24.560
And so just shows you that you also can put yourself anywhere in the world and have fun.

1131
01:15:24.560 --> 01:15:36.640
Okay. So let's say, let me get out of this and go back over to chat GPT. So let's say that about

1132
01:15:36.640 --> 01:15:48.240
this, I could do it one way. Here's one way, asking chat GPT. So I could say, give me a prompt

1133
01:15:49.120 --> 01:15:59.360
for a graphic to go with this post. So this is one way of doing it like this, and it will actually

1134
01:16:00.800 --> 01:16:10.320
tell you how to do it. In this case, it gave you details, but actually write the prompt

1135
01:16:10.880 --> 01:16:18.640
for the graphic. And so now it'll actually, nope, still didn't do it. Maybe it's right,

1136
01:16:18.640 --> 01:16:20.400
the description of the prompt.

1137
01:16:40.800 --> 01:16:54.880
Okay. It's, yeah. What if you tell it what you're trying to do? Yeah. You say,

1138
01:16:55.840 --> 01:17:02.000
I need you to do something so I can create a picture in. Yeah. Normally, normally it does

1139
01:17:02.000 --> 01:17:07.840
this is the first time that it is not doing that. I will play with it in just a second. I'm going to

1140
01:17:07.840 --> 01:17:14.800
go a different route and I'm just going to go over here as another example. And I'm going to say,

1141
01:17:16.160 --> 01:17:32.000
create a realistic photo-like graphic of a, oh, let's just do something fun. You guys give me

1142
01:17:32.000 --> 01:17:46.880
anything. Of a beautiful woman drinking coffee in nature. It's just a while just playing with this.

1143
01:17:53.920 --> 01:17:55.600
And it's creating it right now.

1144
01:18:02.000 --> 01:18:10.400
So, over time it's getting a little bit more realistic that you could do things like that.

1145
01:18:10.960 --> 01:18:19.760
And this is where I showed you the fun one with the dogs and the horses. But the bottom line is,

1146
01:18:20.560 --> 01:18:28.000
if there's something that goes with a graphic that you really want,

1147
01:18:28.720 --> 01:18:36.960
then you can, you can just by text, just by telling it. So, if you find one that you like, like I like

1148
01:18:36.960 --> 01:18:44.000
this particular one right here, you can end up downloading it or you can end up having it,

1149
01:18:44.000 --> 01:18:52.640
you know, make some changes. But this could work. Again, the best is if it's something of you

1150
01:18:52.640 --> 01:18:58.080
that you have. But if you didn't at the moment and in a pinch you wanted to create something

1151
01:18:58.080 --> 01:19:08.000
eye-catching, you could use AI for that. And Cindy and I'm going to have more that Linda's

1152
01:19:08.000 --> 01:19:13.120
going to share with you on creating graphics and Cindy in the future. It's not necessarily

1153
01:19:13.120 --> 01:19:19.120
my strong point. I tend to do the marketing and the copy side of things more. But just

1154
01:19:19.120 --> 01:19:26.000
letting you know this is possible. And that's my goal for today is just open possibilities.

1155
01:19:26.960 --> 01:19:37.760
Now, I want to show you, when it comes to video, my favorite tool that I use

1156
01:19:37.760 --> 01:19:48.240
a lot. And I'm going to go back over here. And that tool, I'm going to move things around so I

1157
01:19:48.240 --> 01:19:59.760
can see, is Opus Clips. I love Opus Clips. And again, coming from a background where I had to

1158
01:20:00.000 --> 01:20:07.320
a so many audio video technicians and they are expensive and it's time consuming, or

1159
01:20:07.320 --> 01:20:16.560
I had to try to do it and getting clips. So you can simply feed it something. And so I

1160
01:20:16.560 --> 01:20:24.360
will often feed it. Okay, so like recently I did your prosperity formula. Let's just

1161
01:20:24.360 --> 01:20:33.800
take as an example. So I fed it the video and then ask it to make the clips. And what

1162
01:20:33.800 --> 01:20:44.160
Opus does is immediately show you all the possible clips. It will rank each one. So

1163
01:20:44.160 --> 01:20:50.920
this one got 99 out of 100 and a minus on the hook. It will tell you how you will do

1164
01:20:50.920 --> 01:20:57.080
in terms of engagement or flow, not so good on the trend. And it will tell you what you

1165
01:20:57.080 --> 01:21:01.880
do. Well, the beginning of the video catches the attention by mentioning a woman with swollen

1166
01:21:01.880 --> 01:21:11.280
ankles and offer a prayer. It will give you the copy and it will give you, you can go

1167
01:21:11.280 --> 01:21:20.960
in and you can edit this. So this is a, this is a 33 second clip. It has all of the little

1168
01:21:20.960 --> 01:21:38.680
captions. So you see how that looks. I can go in and I can edit this. This is remarkable.

1169
01:21:38.680 --> 01:21:45.040
This is outstanding. You don't have to match little clips and the, and the face or anything.

1170
01:21:45.040 --> 01:21:53.160
It's incredible. I can go through this and I could say, I don't like if I, if there was

1171
01:21:53.160 --> 01:22:00.040
something in here I didn't like, let's just say if I didn't want to say we shared stories

1172
01:22:00.040 --> 01:22:03.440
of what I'm not, I don't want to mess with this one because I kind of like what it says,

1173
01:22:03.440 --> 01:22:13.560
but all I have to do to edit it is I edit it in the copy and it will then change the

1174
01:22:13.560 --> 01:22:21.600
video and my mouth and everything will line up and it will take that out. And so I'm looking,

1175
01:22:21.600 --> 01:22:26.680
I'll go down to one I don't care about on the bottom so I can show you how to edit it.

1176
01:22:26.680 --> 01:22:36.120
So it will, it will give you 10 or 15. Come on, where'd you go?

1177
01:22:36.120 --> 01:22:45.640
Disappeared on me. Right again. It's loading. It will give you 10 or 15. There we go. Okay.

1178
01:22:45.640 --> 01:22:52.360
It will give you 10 or 15 different. I probably have to get out of this before I can show you

1179
01:22:52.440 --> 01:22:59.480
anything else. Okay. Let's just say save changes that up here. I think running zoom and this,

1180
01:22:59.480 --> 01:23:09.240
it's making my computer slow. Come on. Stop. Close. Okay. I'm going to,

1181
01:23:13.240 --> 01:23:19.160
I'll come back to it. I think it's just being slow. It will, let me just try opening it again

1182
01:23:19.160 --> 01:23:22.680
and see if I can just show you a little different, what it looks like

1183
01:23:25.640 --> 01:23:32.840
or will my computer be slow, slow everywhere. Okay. Forget it. I'll come back to it. It's,

1184
01:23:32.840 --> 01:23:41.000
it's being slow. I'm going to shut this one down. Shut this one down. Okay. There we go. Okay.

1185
01:23:41.080 --> 01:23:52.440
So if I was going to come in here and I was going to look at some of the ones that I've done.

1186
01:23:52.440 --> 01:24:00.200
Okay. So we'll, we'll pick any, we'll, we'll stay on that one. Okay. As you have it,

1187
01:24:00.440 --> 01:24:08.280
it will show you, it will give you 10 to 15 clips. So this to me, first of all, this is outstanding.

1188
01:24:08.280 --> 01:24:14.760
I'll go through, I won't like a lot of them. I'll heart the ones that I like. Okay. And it will rank

1189
01:24:14.760 --> 01:24:20.120
all of them and it'll start at the top and there's down to 96. This one's down to 95 and we get,

1190
01:24:20.120 --> 01:24:24.920
we get, you know, less and less as it gets to the bottom, as far as I'm concerned.

1191
01:24:24.920 --> 01:24:32.280
You know, I've been making videos for decades, so I score a little higher, but we, we get to

1192
01:24:32.280 --> 01:24:39.480
something that let's just say, I really don't care about. I'll come in and edit. Okay. And each one

1193
01:24:39.480 --> 01:24:44.760
is giving you a title. It's giving you the description. It's giving you the ability to

1194
01:24:44.760 --> 01:24:50.920
edit it. It's giving you the ability to, you know, you know, you can, you know, you can, you know,

1195
01:24:50.920 --> 01:24:58.680
the description is giving you the ability to edit it. Okay. I'm probably not going to use this.

1196
01:25:00.000 --> 01:25:05.400
OK, so if I wanted to go in here and edit this clip,

1197
01:25:05.400 --> 01:25:09.280
I could just click the Edit button.

1198
01:25:09.280 --> 01:25:15.240
And I can remove any parts of this.

1199
01:25:15.240 --> 01:25:19.640
So this is kind of fluff.

1200
01:25:19.640 --> 01:25:20.640
Maybe I don't like.

1201
01:25:20.640 --> 01:25:23.840
So if there's anything that you've gotten from today,

1202
01:25:23.840 --> 01:25:24.560
or how about this?

1203
01:25:24.560 --> 01:25:26.440
It starts with, and so did Peter.

1204
01:25:26.440 --> 01:25:27.920
That doesn't make sense.

1205
01:25:27.920 --> 01:25:29.840
So let's say I don't want to open with that.

1206
01:25:29.840 --> 01:25:33.640
I want to open with the second part of this.

1207
01:25:33.640 --> 01:25:37.800
So I can take all of this, and I can

1208
01:25:37.800 --> 01:25:44.440
remove the caption and the video so that I'm not saying that.

1209
01:25:44.440 --> 01:25:49.160
So once I do that, and it deletes that part right there,

1210
01:25:49.160 --> 01:25:53.560
then it will start where I want it to start.

1211
01:25:53.560 --> 01:25:57.640
So to think that it will create clips for you that

1212
01:25:57.640 --> 01:26:03.240
have the captions that are, and it will hand select out

1213
01:26:03.240 --> 01:26:07.160
of your entire, this could be an hour and a half talk

1214
01:26:07.160 --> 01:26:13.160
or whatever, it will select out of that the best of your words,

1215
01:26:13.160 --> 01:26:18.320
put it together with captions, let you be able to edit it.

1216
01:26:18.320 --> 01:26:19.680
So this is a way.

1217
01:26:19.680 --> 01:26:22.960
Now, you didn't used to be able to do this very well

1218
01:26:22.960 --> 01:26:23.960
on LinkedIn.

1219
01:26:23.960 --> 01:26:26.080
LinkedIn didn't used to like video.

1220
01:26:26.080 --> 01:26:28.600
LinkedIn is starting to like video.

1221
01:26:28.600 --> 01:26:32.440
It's increased at least 15% over the last month or so.

1222
01:26:32.440 --> 01:26:35.960
And the reason is LinkedIn is looking at dwell time.

1223
01:26:35.960 --> 01:26:38.760
How long can you keep people on your posts?

1224
01:26:38.760 --> 01:26:41.240
So if you've got a 30 second or a 60 second,

1225
01:26:41.240 --> 01:26:42.840
and it catches them, and they watch it,

1226
01:26:42.840 --> 01:26:45.400
they're staying on your post 60 seconds,

1227
01:26:45.400 --> 01:26:47.520
you just got ranked up.

1228
01:26:47.520 --> 01:26:54.520
So this is something I recommend throwing in maybe once a week.

1229
01:26:54.520 --> 01:26:58.160
So we want to rotate the type of posts that you're doing.

1230
01:26:58.160 --> 01:27:03.120
This is something we can throw in that is so easy.

1231
01:27:03.120 --> 01:27:06.040
So I want to put all of this together

1232
01:27:06.040 --> 01:27:10.240
that you could see how you might multipurpose this.

1233
01:27:10.240 --> 01:27:15.120
So let me demonstrate how you might take all of these pieces

1234
01:27:15.120 --> 01:27:19.480
together and in a matter of minutes.

1235
01:27:19.480 --> 01:27:22.040
So I save the changes to that.

1236
01:27:22.080 --> 01:27:25.520
So this is the transcripts.

1237
01:27:25.520 --> 01:27:34.280
And I can now blend these things, meaning I can grab.

1238
01:27:34.280 --> 01:27:36.680
Now, this is before the correction.

1239
01:27:36.680 --> 01:27:40.120
I'm just going to grab this to show you an example.

1240
01:27:40.120 --> 01:27:44.160
I'm just going to grab the transcripts because I did not

1241
01:27:44.160 --> 01:27:45.080
make that change.

1242
01:27:45.080 --> 01:27:45.600
OK.

1243
01:27:45.600 --> 01:27:49.160
So there's the transcripts of what it says on the video.

1244
01:27:49.200 --> 01:27:52.160
I can copy those transcripts.

1245
01:27:52.160 --> 01:27:54.600
I can go into ChatGPT.

1246
01:27:54.600 --> 01:27:57.080
Let's just start something new.

1247
01:27:57.080 --> 01:28:07.680
And I can tell ChatGPT, create a LinkedIn post

1248
01:28:07.720 --> 01:28:20.960
that shares this short reel that I created during the Year

1249
01:28:20.960 --> 01:28:21.680
Prosperity.

1250
01:28:21.680 --> 01:28:23.720
I should have kept it over in the Year Prosperity

1251
01:28:23.720 --> 01:28:26.080
because it knows that subject.

1252
01:28:26.080 --> 01:28:28.600
But I'm just playing with this so you see right now,

1253
01:28:28.600 --> 01:28:30.120
during Year Prosperity formula.

1254
01:28:30.880 --> 01:28:38.800
And so I can do a LinkedIn post using this reel.

1255
01:28:38.800 --> 01:28:42.680
In fact, I'm going to do it, keep it in the same thread.

1256
01:28:42.680 --> 01:28:45.760
I'm going to go since it already knows all about that.

1257
01:28:45.760 --> 01:28:47.600
I'm going to keep it in the same thread.

1258
01:28:47.600 --> 01:28:48.120
OK.

1259
01:28:48.120 --> 01:28:51.640
So create a LinkedIn using this short reel.

1260
01:28:51.640 --> 01:28:57.520
Here are the transcripts from the reel.

1261
01:28:58.240 --> 01:28:59.000
From the reel.

1262
01:29:02.280 --> 01:29:03.080
OK.

1263
01:29:03.080 --> 01:29:04.640
So it's going to create some.

1264
01:29:04.640 --> 01:29:06.520
I didn't give it a lot, who, what.

1265
01:29:06.520 --> 01:29:09.480
I just want you to see that I can do this.

1266
01:29:09.480 --> 01:29:12.200
OK, I could take that reel and then add.

1267
01:29:12.200 --> 01:29:15.600
So now I've got a post, and I throw the reel in.

1268
01:29:15.600 --> 01:29:16.440
OK.

1269
01:29:16.440 --> 01:29:19.320
Now, I want to multipurpose this.

1270
01:29:19.320 --> 01:29:28.360
So I want to also create a YouTube description,

1271
01:29:28.360 --> 01:29:35.320
including hashtags to go with this reel.

1272
01:29:35.320 --> 01:29:42.000
So I could also put it on YouTube.

1273
01:29:42.000 --> 01:29:45.120
Now, that's probably too long.

1274
01:29:45.120 --> 01:29:53.080
So I can say, create a short YouTube description

1275
01:29:53.080 --> 01:29:56.840
to go with this reel.

1276
01:29:56.840 --> 01:29:59.840
I could also put a call to action.

1277
01:30:00.000 --> 01:30:03.760
and so that it could drive it somewhere else.

1278
01:30:03.760 --> 01:30:07.320
But I may grab what I like out of this.

1279
01:30:07.320 --> 01:30:09.520
I probably wouldn't put this top part

1280
01:30:09.520 --> 01:30:11.880
because it just screams YouTube.

1281
01:30:11.880 --> 01:30:15.360
But I would probably grab the context in this short reel

1282
01:30:15.360 --> 01:30:18.040
from Your Prosperity.

1283
01:30:18.040 --> 01:30:21.320
Discover how to break free from the cycle of luck.

1284
01:30:21.320 --> 01:30:23.080
Because it already knows the topic,

1285
01:30:23.080 --> 01:30:25.640
it tells you what it's about.

1286
01:30:25.640 --> 01:30:27.000
Watch and get inspired.

1287
01:30:27.000 --> 01:30:28.400
There's the hashtags.

1288
01:30:28.520 --> 01:30:33.520
So I can move from different things from that reel

1289
01:30:34.640 --> 01:30:38.880
into a post, into a YouTube description,

1290
01:30:38.880 --> 01:30:41.000
and we could take it all over the place.

1291
01:30:41.000 --> 01:30:44.560
Maybe I wanted to create an email that included the clip.

1292
01:30:44.560 --> 01:30:49.280
So just know that we can go in between all of these things.

1293
01:30:49.280 --> 01:30:53.360
And like I said, I would take the LinkedIn post,

1294
01:30:53.360 --> 01:30:54.720
I would grab this.

1295
01:30:54.720 --> 01:30:57.520
I don't, I rarely use that subject.

1296
01:30:57.520 --> 01:30:59.480
I'll create my own hook,

1297
01:30:59.480 --> 01:31:03.920
but I could just grab just this part of it.

1298
01:31:03.920 --> 01:31:06.240
And same concept.

1299
01:31:06.240 --> 01:31:09.920
I could go into LinkedIn,

1300
01:31:14.000 --> 01:31:17.400
and I would get the video from the Descript,

1301
01:31:17.400 --> 01:31:19.920
but I could go into LinkedIn,

1302
01:31:22.040 --> 01:31:25.520
and I could pop what it suggested.

1303
01:31:28.440 --> 01:31:29.840
In chat GPT.

1304
01:31:29.840 --> 01:31:32.640
What I'm showing you is how I can use the best

1305
01:31:32.640 --> 01:31:33.520
of all of this.

1306
01:31:33.520 --> 01:31:36.240
So I can have chat GPT write it,

1307
01:31:36.240 --> 01:31:41.040
and then I could use authored up to create some formatting.

1308
01:31:41.040 --> 01:31:45.240
I might say, you know, I wanna hook that blah, blah, blah,

1309
01:31:45.240 --> 01:31:49.000
and put it in bold, put some bullets,

1310
01:31:49.000 --> 01:31:51.360
put some things and make it into the post.

1311
01:31:51.360 --> 01:31:55.960
And then I would attach the video instead of that.

1312
01:31:55.960 --> 01:32:00.720
So that I'm able to do different types of things on LinkedIn

1313
01:32:00.720 --> 01:32:05.720
and the thing to understand is I believe so strongly

1314
01:32:06.680 --> 01:32:11.320
that done is better than perfect.

1315
01:32:11.320 --> 01:32:16.040
So your engagement,

1316
01:32:16.040 --> 01:32:18.320
if you're posting something every day,

1317
01:32:18.320 --> 01:32:21.760
even if it's not perfect, you will improve as you go.

1318
01:32:21.760 --> 01:32:24.840
But the fact that you're posting every day,

1319
01:32:24.840 --> 01:32:27.480
you will increase your skills,

1320
01:32:27.480 --> 01:32:29.560
you will increase your engagement,

1321
01:32:29.560 --> 01:32:31.560
done is better than perfect.

1322
01:32:31.560 --> 01:32:35.360
So the beautiful thing about all of this

1323
01:32:35.360 --> 01:32:40.360
is that you're no longer having to start with a blank page

1324
01:32:42.520 --> 01:32:46.400
and have to think about it and then have to edit it

1325
01:32:46.400 --> 01:32:48.960
and then have to think that it has to be perfect

1326
01:32:48.960 --> 01:32:52.440
and then have to find the picture and have to,

1327
01:32:52.440 --> 01:32:57.440
what I want to show you is that what used to take hours

1328
01:32:58.880 --> 01:33:01.280
takes minutes now.

1329
01:33:01.280 --> 01:33:06.280
And I shared the story in my last LinkedIn post,

1330
01:33:07.320 --> 01:33:08.480
I was super busy,

1331
01:33:08.480 --> 01:33:11.720
but I'm so committed to posting every single day

1332
01:33:11.720 --> 01:33:14.160
that while I was eating breakfast,

1333
01:33:14.160 --> 01:33:16.840
I dictated my thoughts of what I wanted the post

1334
01:33:16.840 --> 01:33:18.880
to be out onto notes.

1335
01:33:18.880 --> 01:33:20.760
I came over to computer,

1336
01:33:20.760 --> 01:33:23.480
I threw that in to get it cleaned up

1337
01:33:23.480 --> 01:33:27.120
and posted it on LinkedIn

1338
01:33:27.120 --> 01:33:29.720
and everything was less than 15 minutes.

1339
01:33:29.720 --> 01:33:32.280
So this is what I wanna communicate to you

1340
01:33:32.280 --> 01:33:34.680
that you can do that.

1341
01:33:34.680 --> 01:33:39.680
Okay, another tool that I want to share with you,

1342
01:33:40.880 --> 01:33:44.360
well, I think because we're so low on time,

1343
01:33:44.360 --> 01:33:49.080
we've got 10 minutes, I think I've given you a lot.

1344
01:33:49.080 --> 01:33:54.080
I think what I wanna do now is open up for questions.

1345
01:33:54.200 --> 01:33:57.200
Let's have some conversation around this.

1346
01:33:57.200 --> 01:33:59.840
Anything that comes to your mind,

1347
01:34:01.160 --> 01:34:03.600
what jumped out at you?

1348
01:34:03.600 --> 01:34:06.400
What excites you?

1349
01:34:06.400 --> 01:34:08.200
What questions do you have?

1350
01:34:08.200 --> 01:34:10.520
I wanna make this personalized for you.

1351
01:34:10.520 --> 01:34:12.800
So let's take the last 10 minutes for that.

1352
01:34:16.480 --> 01:34:18.320
Questions, comments, ahas.

1353
01:34:18.320 --> 01:34:19.800
Are you inspired?

1354
01:34:19.800 --> 01:34:21.360
Are you encouraged?

1355
01:34:21.360 --> 01:34:23.800
Are you freaked out?

1356
01:34:23.800 --> 01:34:26.560
Like give me a reading on where you're at.

1357
01:34:26.560 --> 01:34:28.440
Go ahead and you can unmute yourself.

1358
01:34:28.440 --> 01:34:31.800
You can let me know what you're thinking.

1359
01:34:33.080 --> 01:34:35.080
I'm a little freaked out.

1360
01:34:35.080 --> 01:34:37.640
There's so much possibility there.

1361
01:34:40.000 --> 01:34:44.720
And my sense memory is of challenges

1362
01:34:44.720 --> 01:34:46.120
when you're doing editorial,

1363
01:34:46.120 --> 01:34:50.800
going into a software program in order to edit,

1364
01:34:50.800 --> 01:34:54.600
not being able to scrub close enough to get the sound right.

1365
01:34:56.720 --> 01:34:58.360
And those are the memories I have.

1366
01:34:58.360 --> 01:34:59.960
So the thing that I could.

1367
01:35:00.000 --> 01:35:08.000
do it lickety-splitty in 15 minutes, you know, it's like, really? Yeah, I know. I'm so with you,

1368
01:35:08.000 --> 01:35:14.320
Susan, trying to edit in the past. I have visions. I have scars right there with you.

1369
01:35:14.320 --> 01:35:22.320
I literally, I was so picky. I would sit next to the technician and I remember like the sound waves

1370
01:35:22.320 --> 01:35:30.080
and having to match them exactly. And what a nightmare. And I can remember hours into midnight,

1371
01:35:30.080 --> 01:35:36.880
it would take hours and hours for the smallest of changes. And now to think that you can edit

1372
01:35:36.880 --> 01:35:42.800
just in the text and it will make your mouth match and it will make the whole thing. It's

1373
01:35:42.800 --> 01:35:52.240
astounding. It's astounding. It's a whole new world. And this is, you know, in terms of big

1374
01:35:52.240 --> 01:35:57.680
picture, first of all, what I would say to you, there's no cost in playing. Grab something you

1375
01:35:57.680 --> 01:36:04.240
don't care about, go in and just spend a Saturday playing sometimes. Ask it to do something, to

1376
01:36:04.240 --> 01:36:10.720
create something, to edit something, just get the feel for it. And your brain, like Cindy always

1377
01:36:10.720 --> 01:36:17.680
says, will go that as soon as possible, right? To do a Cindy, right? Because Cindy and I got into AI

1378
01:36:17.680 --> 01:36:22.160
when it first came out and Cindy and I are like going back and forth. We'll have you looked at,

1379
01:36:22.160 --> 01:36:30.160
she's like, you know, you have all the genius of the world that is ever growing at your fingertips

1380
01:36:30.160 --> 01:36:38.240
and it's, it's mind blowing. But if I bring it back around to the whole concept of what I think

1381
01:36:38.240 --> 01:36:43.280
about exactly what you're saying, Susan, because we go back about the same length of time of doing

1382
01:36:43.280 --> 01:36:52.640
stuff and we know how much stuff has changed. To think that I used to have to, I mean, we could go

1383
01:36:52.640 --> 01:37:00.640
back before even computer, before laptop, right? That I had to do it by mail. And then the internet

1384
01:37:00.640 --> 01:37:05.760
came out and people were so freaked out about the internet. It was going to be the end of the world,

1385
01:37:05.760 --> 01:37:12.240
right? And to think that we can have this Zoom call because of the internet, that we can have,

1386
01:37:12.240 --> 01:37:19.040
you know, CRMs for our emails, that we can have all these things. And AI has just gone to another

1387
01:37:19.040 --> 01:37:26.800
level. And I used to have to, you know, go physically somewhere to meet someone. And it was,

1388
01:37:26.800 --> 01:37:33.600
you had to get all dressed up and drive and gas and all of that. And try or just by phone invite

1389
01:37:33.600 --> 01:37:41.200
them to get into a hotel room where you had to pay catering fees and way in advance and hope people

1390
01:37:41.200 --> 01:37:48.320
show up. To think that I can just get on one of these platforms like LinkedIn. And I call it the

1391
01:37:48.320 --> 01:37:55.360
privilege of the platform that God has opened. And just like in business, like you were in network

1392
01:37:55.360 --> 01:38:00.880
marketing and things where, you know, you started with two people and then five people and you could

1393
01:38:00.880 --> 01:38:06.640
talk to five people and then you could talk to 10 and 20. Well, you know, you could talk to five

1394
01:38:06.640 --> 01:38:12.560
people and maybe get a sale, but in a hotel room, you got in a small conference room, you got 20

1395
01:38:12.560 --> 01:38:17.760
people, you were thrilled. Pretty soon you got good at it and you got 100 in a conference room.

1396
01:38:17.760 --> 01:38:24.080
You got really, you got the ballrooms and you got a thousand people in a hotel ballroom. And we can

1397
01:38:24.080 --> 01:38:32.880
do that now, privilege of the platform from our home, that I can build relationships. And it's

1398
01:38:32.880 --> 01:38:41.280
another topic, not AI, I will do on LinkedIn and so on, but to build relationships and to take what

1399
01:38:41.280 --> 01:38:48.080
used to take hours and hours and hours of what? Writing, first of all, blank page, staring at a

1400
01:38:48.080 --> 01:38:51.760
blank page. That's the first. What am I going to talk about? What's going to be the topic?

1401
01:38:52.480 --> 01:38:57.760
Now, I encourage you to get a list of topics so that it's kind of on your mind when you get ready

1402
01:38:57.760 --> 01:39:05.920
to jump on there. Editing used to be a nightmare. I can just slop on there and get it cleaned up,

1403
01:39:05.920 --> 01:39:16.560
right? So play with it would be my suggestion, but yes, I often do any customer service or I

1404
01:39:16.560 --> 01:39:21.360
communicate, I believe in the wonder hour, the miracle hour that I spend an hour on LinkedIn

1405
01:39:21.360 --> 01:39:28.160
every single day on social media. This allows me in that hour to not only post, but to engage,

1406
01:39:28.160 --> 01:39:34.240
which raises your post value to add new people in the LinkedIn, which grows your audience. I

1407
01:39:34.240 --> 01:39:41.440
can do all of that in less than an hour in between clients. So yes, yes, yes. Okay. I'd like to hear

1408
01:39:41.440 --> 01:39:46.000
from other people, anything else? I'm going to wrap it up here in the next few minutes to stay

1409
01:39:46.000 --> 01:39:51.040
on time. I really love your feedback because I'll bring it on in. You guys are prosper leader

1410
01:39:51.040 --> 01:39:59.760
members. This will come go deeper in office hours. We will keep this conversation going. So, okay.

1411
01:40:00.000 --> 01:40:03.000
Give me some feedback, any of the rest of you.

1412
01:40:05.720 --> 01:40:07.560
Linda, you're already a whiz.

1413
01:40:07.560 --> 01:40:08.760
What did you learn today?

1414
01:40:12.560 --> 01:40:14.440
You're muted.

1415
01:40:14.440 --> 01:40:20.520
I was not in, I didn't know about Firefly.

1416
01:40:20.520 --> 01:40:22.720
And I'm like, sweet, Firefly.

1417
01:40:22.720 --> 01:40:25.440
Because sometimes I spend, I burn a lot of time

1418
01:40:25.440 --> 01:40:27.120
looking for the right images.

1419
01:40:27.120 --> 01:40:28.480
Yes.

1420
01:40:28.480 --> 01:40:33.120
And so for me to be able to get that easily, my gosh,

1421
01:40:33.120 --> 01:40:34.200
that's huge.

1422
01:40:34.200 --> 01:40:39.400
Text-to-image is blow me away, text-to-image.

1423
01:40:39.400 --> 01:40:40.720
Again, I just had fun.

1424
01:40:40.720 --> 01:40:46.440
My favorite was when I did the dog and the horses, just fun.

1425
01:40:46.440 --> 01:40:49.680
So drop the perfectionism and just do fun.

1426
01:40:49.680 --> 01:40:55.120
OK, I'd love to hear, Tracy and Alma and some of you

1427
01:40:55.120 --> 01:40:58.440
that are brand new, I'd love to hear your feedback.

1428
01:40:59.080 --> 01:41:01.240
Cats?

1429
01:41:01.240 --> 01:41:03.840
Hi, this is Rachel.

1430
01:41:03.840 --> 01:41:07.080
OK, yes, Alma and Cat, love to hear from you.

1431
01:41:07.080 --> 01:41:09.400
You guys are absolute newbies, so you're great.

1432
01:41:09.400 --> 01:41:14.040
Yeah, are all these tools you're mentioning, are they free?

1433
01:41:14.040 --> 01:41:16.880
Some are free, like the Firefly, the original,

1434
01:41:16.880 --> 01:41:19.240
can be free as you start doing more.

1435
01:41:19.240 --> 01:41:20.640
It gets more expensive.

1436
01:41:20.640 --> 01:41:26.240
ChatGPT is free if you want greater value.

1437
01:41:26.280 --> 01:41:30.400
What is it, $15 or something, Cindy, if you go for the?

1438
01:41:30.400 --> 01:41:34.880
OK, so they can have a fee?

1439
01:41:34.880 --> 01:41:36.640
What's the biggest fee?

1440
01:41:36.640 --> 01:41:39.960
You can start free, and then when you're really using it

1441
01:41:39.960 --> 01:41:41.840
and liking it, you can add.

1442
01:41:41.840 --> 01:41:44.880
Now, the Authored Up does have a fee.

1443
01:41:44.880 --> 01:41:46.600
The Authored Up does have a fee.

1444
01:41:46.600 --> 01:41:48.840
Yeah, that seems like the most practical to me

1445
01:41:48.840 --> 01:41:52.200
because that's where I hit my roadblocks.

1446
01:41:52.200 --> 01:41:56.080
I, yeah, I really have loved it.

1447
01:41:56.080 --> 01:41:58.560
My copywriter turned me on to that,

1448
01:41:58.560 --> 01:42:01.560
and the big online marketers are using that

1449
01:42:01.560 --> 01:42:05.760
because instead of just plain text,

1450
01:42:05.760 --> 01:42:09.520
you've got the ability to bullet and use emojis

1451
01:42:09.520 --> 01:42:12.000
and highlight in bold and all of that.

1452
01:42:12.000 --> 01:42:16.400
And I like that in the same place are the analytics

1453
01:42:16.400 --> 01:42:20.840
because this I'll get into more when I'm teaching on LinkedIn,

1454
01:42:20.840 --> 01:42:23.240
but LinkedIn looks at your averages.

1455
01:42:23.240 --> 01:42:27.160
And so if you look, if you clean it out,

1456
01:42:27.160 --> 01:42:31.160
you're able to do better, but that's another topic.

1457
01:42:31.160 --> 01:42:33.440
But it's included in there.

1458
01:42:33.440 --> 01:42:37.000
And again, helping you think about a hook,

1459
01:42:37.000 --> 01:42:39.600
that's big copywriting, helping you think.

1460
01:42:39.600 --> 01:42:41.920
I get stuck.

1461
01:42:41.920 --> 01:42:42.720
Yeah.

1462
01:42:42.720 --> 01:42:43.760
We get stuck on that.

1463
01:42:43.760 --> 01:42:44.640
Where do I start?

1464
01:42:44.640 --> 01:42:45.160
So.

1465
01:42:45.160 --> 01:42:46.080
I'm an analyst.

1466
01:42:46.080 --> 01:42:49.520
OK, I know what I want to say, but how?

1467
01:42:49.520 --> 01:42:51.520
But so are you encouraged?

1468
01:42:51.520 --> 01:42:53.000
Are you inspired?

1469
01:42:53.120 --> 01:42:56.520
Yeah, just a little bit I've seen,

1470
01:42:56.520 --> 01:42:59.840
because I wasn't here for the whole time.

1471
01:42:59.840 --> 01:43:06.440
So free fee range could be anywhere from $25 to $50 a month

1472
01:43:06.440 --> 01:43:11.200
or what's the expectation of?

1473
01:43:11.200 --> 01:43:16.880
You know, I would start with the things

1474
01:43:16.880 --> 01:43:19.600
that without even paying, just get used to.

1475
01:43:19.600 --> 01:43:22.640
Like just get on chat TPT and just get using it.

1476
01:43:23.320 --> 01:43:26.480
And then when you're ready to really advance,

1477
01:43:26.480 --> 01:43:28.400
then you could start.

1478
01:43:28.400 --> 01:43:30.200
Pick the ones.

1479
01:43:30.200 --> 01:43:31.200
OK.

1480
01:43:31.200 --> 01:43:32.040
Yes, thank you.

1481
01:43:32.040 --> 01:43:35.000
Good question, Rachel.

1482
01:43:35.000 --> 01:43:36.800
Hi, I did put a question in the chat.

1483
01:43:36.800 --> 01:43:38.760
I don't know if you're able to see that.

1484
01:43:38.760 --> 01:43:41.320
I need to scroll back or something.

1485
01:43:41.320 --> 01:43:42.040
I'm not seeing it.

1486
01:43:42.040 --> 01:43:42.760
Hang on a second.

1487
01:43:42.760 --> 01:43:43.400
Let me find.

1488
01:43:43.400 --> 01:43:44.880
OK, OK, OK, OK.

1489
01:43:44.880 --> 01:43:46.080
Here it is, Rachel.

1490
01:43:46.080 --> 01:43:46.960
OK.

1491
01:43:46.960 --> 01:43:50.200
I think what happened is things came in after

1492
01:43:50.200 --> 01:43:51.120
and I didn't see it.

1493
01:43:51.120 --> 01:43:52.040
OK.

1494
01:43:52.040 --> 01:43:55.000
All right, so the last thing you just

1495
01:43:55.000 --> 01:43:58.440
shared about notes at breakfast.

1496
01:43:58.440 --> 01:44:01.480
Can you walk us through that a little deeper?

1497
01:44:01.480 --> 01:44:02.280
OK.

1498
01:44:02.280 --> 01:44:06.400
And how I can begin a simple content crafting

1499
01:44:06.400 --> 01:44:07.920
routine in the morning.

1500
01:44:07.920 --> 01:44:09.120
OK.

1501
01:44:09.120 --> 01:44:09.720
Good.

1502
01:44:09.720 --> 01:44:10.240
All right.

1503
01:44:13.160 --> 01:44:13.880
OK.

1504
01:44:13.880 --> 01:44:15.480
You just said the same question twice.

1505
01:44:15.480 --> 01:44:17.160
OK.

1506
01:44:17.160 --> 01:44:22.000
Yeah, anything that you're creating is yours.

1507
01:44:22.000 --> 01:44:25.760
I will often, in the question for you, Susan,

1508
01:44:25.760 --> 01:44:27.360
I will often credit it.

1509
01:44:27.360 --> 01:44:30.320
Like people say, well, that poem, is that what

1510
01:44:30.320 --> 01:44:31.560
about trademarking?

1511
01:44:31.560 --> 01:44:35.080
That's a conversation that has been going on for a while.

1512
01:44:35.080 --> 01:44:36.480
Nobody has the answers.

1513
01:44:36.480 --> 01:44:39.920
Lawyers are playing with all of that.

1514
01:44:39.920 --> 01:44:43.560
But you could say created on Firefly

1515
01:44:43.560 --> 01:44:47.360
or created if it's something that you're worried about.

1516
01:44:47.360 --> 01:44:48.120
But it's yours.

1517
01:44:48.120 --> 01:44:49.120
Nobody else has it.

1518
01:44:49.120 --> 01:44:50.640
It's totally unique.

1519
01:44:50.640 --> 01:44:52.120
It's totally unique.

1520
01:44:52.120 --> 01:44:53.560
OK.

1521
01:44:53.560 --> 01:45:01.000
OK, so Rachel, the process that I go through is.

1522
01:45:00.000 --> 01:45:05.520
Because I keep a list.

1523
01:45:05.720 --> 01:45:09.960
And once you're doing this, you will add more to it.

1524
01:45:10.160 --> 01:45:11.320
I keep two lists.

1525
01:45:11.520 --> 01:45:15.160
One is a list of possible topics that you want to talk about.

1526
01:45:15.360 --> 01:45:18.720
And you want to be adding to that all the time.

1527
01:45:18.920 --> 01:45:21.680
OK, so that means that things will come

1528
01:45:21.680 --> 01:45:25.280
up when you're working with your clients and your mind will start being primed

1529
01:45:25.480 --> 01:45:28.800
to say that would make a great post, that would make a great post.

1530
01:45:28.920 --> 01:45:36.120
So you have a list of topics and then you have a list of stories,

1531
01:45:36.320 --> 01:45:40.400
possible stories, if you have that, that's one of the big things that will

1532
01:45:40.600 --> 01:45:45.440
speed you up because you could just feed that to chat GPT.

1533
01:45:45.640 --> 01:45:47.800
Now, normally I'm a fast typer,

1534
01:45:48.000 --> 01:45:51.840
so I just type as I'm thinking into chat GPT.

1535
01:45:52.040 --> 01:45:54.240
In this particular morning,

1536
01:45:54.240 --> 01:46:02.640
I was busy and I voice memoed it and I just did that on notes in iCloud.

1537
01:46:02.840 --> 01:46:07.520
But you could do it on whatever thing you have that you can you can dictate into.

1538
01:46:07.720 --> 01:46:12.880
And I copied and pasted that into chat GPT.

1539
01:46:13.080 --> 01:46:18.000
OK, and so it gave me

1540
01:46:18.200 --> 01:46:22.320
and I gave it the most basic information that I always tell you.

1541
01:46:22.320 --> 01:46:24.960
Who's it for? What's my call to action?

1542
01:46:25.160 --> 01:46:26.800
What's the tone that I want?

1543
01:46:27.000 --> 01:46:31.240
So that keeps it, you know, within the framework.

1544
01:46:31.440 --> 01:46:33.560
So, for example, I've taught it.

1545
01:46:33.760 --> 01:46:36.720
I only use short sentences.

1546
01:46:36.920 --> 01:46:42.480
Now, those of you that are like grammatically trained and all of that.

1547
01:46:42.680 --> 01:46:50.000
Let me tell you what performs under 12 words in a sentence performs 20 percent

1548
01:46:50.000 --> 01:46:54.720
better. So you need to learn to talk in very short sentences.

1549
01:46:54.920 --> 01:47:00.520
So I've taught chat GPT to talk in very small text length.

1550
01:47:00.720 --> 01:47:03.360
Most effective if you're doing a text and

1551
01:47:03.560 --> 01:47:08.160
image is nine hundred to twelve hundred words for every.

1552
01:47:08.360 --> 01:47:11.480
And it tells you on the bottom of

1553
01:47:11.680 --> 01:47:17.000
how many words you have that you used when I pop it into authored up

1554
01:47:17.200 --> 01:47:24.280
for over twelve hundred for every additional word.

1555
01:47:24.480 --> 01:47:30.200
So like if you added three hundred, you reduce your reach by 10 percent.

1556
01:47:30.400 --> 01:47:35.040
So we've got to learn to talk succinctly and simply.

1557
01:47:35.240 --> 01:47:40.680
OK, and so I've instructed chat GPT to do that.

1558
01:47:40.880 --> 01:47:44.240
So all I did was throw up on the story.

1559
01:47:44.480 --> 01:47:50.160
OK, and then I threw that into chat GPT in those guidelines.

1560
01:47:50.360 --> 01:47:54.080
I want short sentences, punchy.

1561
01:47:54.280 --> 01:47:57.000
Right. I told chat GPT what I wanted.

1562
01:47:57.200 --> 01:48:01.800
So that so dictating it took a minute or two.

1563
01:48:02.000 --> 01:48:03.960
I just dictated what was on my head,

1564
01:48:04.160 --> 01:48:09.280
throwing that into chat GPT, telling what I wanted less than five minutes,

1565
01:48:09.440 --> 01:48:14.960
copy and pasting that into authored up so that I could bold a few things,

1566
01:48:15.160 --> 01:48:20.480
put some things in bullets, less like total time for all of that,

1567
01:48:20.680 --> 01:48:24.200
grabbing that and posting it less than 15 minutes.

1568
01:48:24.400 --> 01:48:27.840
Also, I think Rachel could just copy her

1569
01:48:28.040 --> 01:48:31.960
paragraph and dump it in the jet, you know, chat GPT and have her ask it.

1570
01:48:32.160 --> 01:48:35.040
How can I start a morning routine, crafting a morning routine?

1571
01:48:35.240 --> 01:48:36.240
Like, oh, yeah.

1572
01:48:36.440 --> 01:48:38.400
Oh, maybe I missed the question.

1573
01:48:38.400 --> 01:48:45.200
Yeah, I hope you get all asking it, how to help you organize your time.

1574
01:48:45.400 --> 01:48:46.200
That's a whole nother.

1575
01:48:46.400 --> 01:48:48.320
I thought you were asking how I did the post.

1576
01:48:48.520 --> 01:48:52.680
But, you know, I was I was asking that I was what you answered because I wanted

1577
01:48:52.880 --> 01:48:55.160
to get a sense I wanted to get a visual of how I could.

1578
01:48:55.360 --> 01:48:57.440
Yeah, because that's what stops me.

1579
01:48:57.440 --> 01:49:00.400
I think it's going to take too long and then it doesn't happen.

1580
01:49:00.600 --> 01:49:03.280
Yes. So just like a short like I know I can

1581
01:49:03.480 --> 01:49:05.400
actually go from start to finish.

1582
01:49:05.600 --> 01:49:07.680
So what you're saying is then you just

1583
01:49:07.880 --> 01:49:12.640
but you didn't finish what you actually you're posting it on which platform.

1584
01:49:12.840 --> 01:49:15.600
Oh, you know, like, OK,

1585
01:49:15.800 --> 01:49:16.920
I was the final.

1586
01:49:17.120 --> 01:49:22.920
You know what? I'm going to show you the final and then I can back it up for you.

1587
01:49:23.120 --> 01:49:25.360
Am I sharing the screen right now or not yet?

1588
01:49:25.560 --> 01:49:29.200
Not yet. OK, let me share the screen really quick

1589
01:49:29.200 --> 01:49:32.560
here and.

1590
01:49:32.760 --> 01:49:37.440
Let's go into LinkedIn.

1591
01:49:38.080 --> 01:49:44.040
And I will show you the end and then I will show you backing it up.

1592
01:49:44.360 --> 01:49:47.720
So the first thing that I do because of

1593
01:49:47.920 --> 01:49:53.440
using authored up is I post in LinkedIn first

1594
01:49:53.640 --> 01:49:56.600
because authored up is a LinkedIn feature.

1595
01:49:56.600 --> 01:50:00.040
OK, so if we go to.

1596
01:50:00.000 --> 01:50:07.000
to, I'll show you the exact posts that I'm talking about on LinkedIn. It's this one right

1597
01:50:07.000 --> 01:50:15.180
here. Okay. So this was my thought eating breakfast. It just hit me. So I'm just sharing

1598
01:50:15.180 --> 01:50:21.280
a thought on this one. Life and success are cumulative. It's not what you do once in a

1599
01:50:21.280 --> 01:50:27.880
while that makes or breaks you. It's what you do consistently. So, you know, eat. And

1600
01:50:27.880 --> 01:50:33.200
I was just, just talking out loud. Okay. So eat cheesecake once in a while, not much

1601
01:50:33.200 --> 01:50:38.160
will happen. Eat cheesecake every day. You'll probably face some health consequences. The

1602
01:50:38.160 --> 01:50:46.960
same goes for business. And I remembered a Jim Rohn quote. And so you can see what the

1603
01:50:46.960 --> 01:50:53.680
posts look like. And I asked chat TPT to give me hashtags. And I just posted an old picture

1604
01:50:53.680 --> 01:51:03.920
that I had. So this is what it looks like. Um, you know, in the final version, I then

1605
01:51:03.920 --> 01:51:11.320
will grab this Rachel, and I'll just simply it's already formatted. I don't use hashtags

1606
01:51:11.320 --> 01:51:21.280
in Facebook because they're not relevant in Facebook. So I take and I go over to Facebook.

1607
01:51:21.280 --> 01:51:30.440
And for me, I've got several accounts linked, but I simply go right into Facebook. And I

1608
01:51:30.440 --> 01:51:35.160
paste paste it straight from LinkedIn and look at now Facebook is nice and beautifully

1609
01:51:35.160 --> 01:51:42.440
formatted. And then I can just add the video. I mean the photo or if it was a video. And

1610
01:51:42.440 --> 01:51:48.000
then once I click next, I don't want to post it right now, but it will give me well, let's

1611
01:51:48.000 --> 01:51:53.800
just do it. Let's just pretend for a second. So you see, um, so once I grab, you know,

1612
01:51:53.800 --> 01:52:03.280
I grab and pop the the photo in there. And then I click next. So let's just grab I don't

1613
01:52:03.280 --> 01:52:11.840
care anything here really quick. It's gonna grab a picture. Okay. So, um, if I didn't

1614
01:52:11.840 --> 01:52:15.560
if I wanted to edit the picture in any way, but I'm just showing you Okay, so we pop that

1615
01:52:15.560 --> 01:52:22.080
in. Then I go to next, I have it hooked that I have different places that I can share all

1616
01:52:22.080 --> 01:52:31.440
at once. So then it goes across all my Facebook posts in one shot. Okay. So that's an example

1617
01:52:31.440 --> 01:52:43.440
of how I can just go from dictation to chat GPT, to authored up to posting. And then I

1618
01:52:43.480 --> 01:52:52.480
got all my posting done. Okay. Um, great. Thank you. Does that do you feel clear? Yeah,

1619
01:52:52.480 --> 01:52:56.960
that was helpful. I wanted to see the whole start to finish. That's great. Thank you so

1620
01:52:56.960 --> 01:53:03.000
much. Yeah. So in that case, you know, I did a voice memo, but I don't normally that was

1621
01:53:03.000 --> 01:53:09.120
rare. I was so pinched for time. I literally had to do everything in 15 minutes. I like

1622
01:53:09.120 --> 01:53:13.320
my first client was like 730 or something crazy. I usually have a nice window in the

1623
01:53:13.320 --> 01:53:18.760
morning and I didn't. So it just showed me what was possible. But if I didn't do the

1624
01:53:18.760 --> 01:53:25.960
voice memo, my routine, if you're asking my routine, my routine is first of all, spiritual

1625
01:53:25.960 --> 01:53:31.800
practice. Okay, so my hour with God, because now I'm filled up, I'm full, I'm going to

1626
01:53:31.800 --> 01:53:37.880
be writing from that energy from that space. And then I normally have an hour dedicated

1627
01:53:37.880 --> 01:53:45.320
to LinkedIn and, and, and Facebook. Okay. And so then I would go into chat GPT. And

1628
01:53:45.320 --> 01:53:51.160
my normal mo is I kind of have in my head what I want the topic and what the story is.

1629
01:53:51.160 --> 01:53:56.280
And so I just go through what I've shared with you what to do. And I just type sloppy

1630
01:53:56.280 --> 01:54:03.000
typos. This is the story. This is the dot, dot, dot chat GPT. If I don't like something,

1631
01:54:03.000 --> 01:54:07.760
I might go through an iteration, like shorten it, you know, make it shorter, punchy sentences

1632
01:54:08.640 --> 01:54:15.920
I've got the basic that I like it on on chat GPT. I copy and paste that into authored up,

1633
01:54:15.920 --> 01:54:23.440
add the formatting, then add the picture, post it on LinkedIn, copy and paste over to

1634
01:54:23.440 --> 01:54:31.920
Facebook. And now I've done all my social media. Thank you very much. You're welcome.

1635
01:54:31.920 --> 01:54:36.000
All right. Anyone else? Brennan, I've got three questions.

1636
01:54:38.160 --> 01:54:43.440
You don't use regular Gmail for posting or, you know, your email thing for posting content.

1637
01:54:44.480 --> 01:54:49.760
Are you talking about email now? Not not social media? What I was trying to put them on social

1638
01:54:49.760 --> 01:54:59.120
media. I think of email as social media. So okay, so social media are the platforms, LinkedIn,

1639
01:55:00.000 --> 01:55:06.320
Facebook, Instagram, YouTube.

1640
01:55:06.320 --> 01:55:08.680
This is what I'm talking about, social media.

1641
01:55:08.680 --> 01:55:10.800
This is not email marketing.

1642
01:55:10.800 --> 01:55:16.800
Now, can I take that same concept that I just did

1643
01:55:16.800 --> 01:55:18.920
and make it into an email?

1644
01:55:18.920 --> 01:55:19.920
Yes.

1645
01:55:19.920 --> 01:55:23.240
So I would use ChatGPT to repurpose.

1646
01:55:23.240 --> 01:55:27.320
So I told ChatGPT, write a LinkedIn post.

1647
01:55:27.360 --> 01:55:30.360
After I'm done with that, I would say,

1648
01:55:30.360 --> 01:55:32.240
or I could start with something else.

1649
01:55:32.240 --> 01:55:34.560
But if I had already done that, I would say,

1650
01:55:34.560 --> 01:55:42.920
now repurpose this as an email to cross-collater members.

1651
01:55:42.920 --> 01:55:46.080
It will reformat it as an email in which

1652
01:55:46.080 --> 01:55:48.200
I would cut and paste to whatever email

1653
01:55:48.200 --> 01:55:49.800
system that you're using.

1654
01:55:49.800 --> 01:55:50.760
Good point.

1655
01:55:50.760 --> 01:55:53.160
Same thing if you're wanting a blog.

1656
01:55:53.160 --> 01:55:56.120
Now, some people start with a blog

1657
01:55:56.120 --> 01:55:58.160
and then go to social media.

1658
01:55:58.160 --> 01:56:00.880
Some people start with social media,

1659
01:56:00.880 --> 01:56:03.760
and then they can take that to email,

1660
01:56:03.760 --> 01:56:05.920
can also take it to your blog.

1661
01:56:05.920 --> 01:56:09.680
So once you have the concept and the story,

1662
01:56:09.680 --> 01:56:11.840
you can take the same thing and say,

1663
01:56:11.840 --> 01:56:14.960
now make it a 500-word blog post.

1664
01:56:14.960 --> 01:56:19.440
Now make it a YouTube, if it had a video together with it,

1665
01:56:19.440 --> 01:56:24.000
have the YouTube description and the YouTube hashtags.

1666
01:56:24.000 --> 01:56:27.880
So you take the same, and this is part of the time saving,

1667
01:56:27.880 --> 01:56:31.960
is that once you've done one thing, you can be everywhere.

1668
01:56:31.960 --> 01:56:38.600
But you emphasize Facebook and LinkedIn.

1669
01:56:38.600 --> 01:56:40.600
You didn't mention Instagram until just now.

1670
01:56:40.600 --> 01:56:42.800
So do you use Instagram?

1671
01:56:42.800 --> 01:56:45.960
So it depends on who your market is.

1672
01:56:45.960 --> 01:56:49.360
There's also TikTok I didn't mention.

1673
01:56:49.360 --> 01:56:54.320
So for me, I'm going for Christian professional women

1674
01:56:54.320 --> 01:56:56.560
entrepreneurs.

1675
01:56:56.560 --> 01:57:01.240
And so the number one place to find those is on LinkedIn.

1676
01:57:01.240 --> 01:57:04.600
So that's going to be my spotlight.

1677
01:57:04.600 --> 01:57:07.600
You want to have one platform that you absolutely spotlight.

1678
01:57:07.600 --> 01:57:10.400
Now, I built my business the first 10 years on Facebook.

1679
01:57:10.400 --> 01:57:12.120
I was never on LinkedIn.

1680
01:57:12.120 --> 01:57:16.960
So Facebook is very good as well.

1681
01:57:16.960 --> 01:57:20.800
However, it's a very different market

1682
01:57:20.800 --> 01:57:25.000
and a different form of conversation.

1683
01:57:25.000 --> 01:57:28.960
So since I've gotten on LinkedIn for the last,

1684
01:57:28.960 --> 01:57:30.840
I don't know what it's been, six, eight months,

1685
01:57:30.840 --> 01:57:32.160
I've been on it for 10 years.

1686
01:57:32.160 --> 01:57:37.040
But really marketing it for the last six, eight months,

1687
01:57:37.040 --> 01:57:40.800
the quality of women is so high.

1688
01:57:40.800 --> 01:57:43.480
The quality of the conversation is so high.

1689
01:57:43.480 --> 01:57:46.080
So if I'm wanting to go high ticket,

1690
01:57:46.080 --> 01:57:50.160
I'm wanting to go professional, I would start LinkedIn.

1691
01:57:50.160 --> 01:57:54.240
My second choice then, wherever you're most active,

1692
01:57:54.240 --> 01:57:56.480
but my second choice is Facebook.

1693
01:57:56.480 --> 01:58:00.200
I don't, I send, it automatically

1694
01:58:00.200 --> 01:58:02.720
sends over to Instagram, but I'm not deliberately

1695
01:58:02.720 --> 01:58:04.160
marketing on Instagram.

1696
01:58:04.160 --> 01:58:06.520
And I'm not on TikTok at all.

1697
01:58:06.520 --> 01:58:08.440
And that's for different reasons.

1698
01:58:08.440 --> 01:58:11.320
And where are you dictating your,

1699
01:58:11.320 --> 01:58:14.280
what platform are you dictating to for your audience?

1700
01:58:14.360 --> 01:58:19.040
Yeah, so if you have a Mac, I do not.

1701
01:58:19.040 --> 01:58:23.200
The ChatGPT app goes right on the computer

1702
01:58:23.200 --> 01:58:26.120
and you can dictate right straight into ChatGPT.

1703
01:58:27.440 --> 01:58:32.200
Since I do not have a Mac, I had to use a Mac something,

1704
01:58:32.200 --> 01:58:35.800
which I use my iPhone that I do have.

1705
01:58:35.800 --> 01:58:40.000
So in my case, I simply went into my iPhone

1706
01:58:40.000 --> 01:58:42.720
and you could use whatever you like,

1707
01:58:42.720 --> 01:58:47.200
but it already has the notes part of iPhone,

1708
01:58:47.200 --> 01:58:48.680
if you have an iPhone.

1709
01:58:48.680 --> 01:58:53.680
So I went into notes and I will show you the exact notes.

1710
01:58:54.320 --> 01:58:59.320
So here is me just, you know, dictating into,

1711
01:59:00.520 --> 01:59:04.240
into the, that, and then I copied and pasted it in.

1712
01:59:04.240 --> 01:59:06.560
But anywhere that, you know,

1713
01:59:06.560 --> 01:59:09.160
I could dictate into other things as well,

1714
01:59:09.160 --> 01:59:10.600
but that is just an easy.

1715
01:59:10.760 --> 01:59:12.760
It's easy, okay.

1716
01:59:12.760 --> 01:59:14.480
Yeah, good questions.

1717
01:59:14.480 --> 01:59:16.520
Good, anybody else?

1718
01:59:16.520 --> 01:59:20.520
And then we will take this conversation into office hours

1719
01:59:20.520 --> 01:59:23.520
because there's so many dimensions

1720
01:59:23.520 --> 01:59:27.640
to what we're talking about, like LinkedIn strategy,

1721
01:59:27.640 --> 01:59:29.520
like graphics strategy,

1722
01:59:29.520 --> 01:59:32.040
like there's so much more depth to this.

1723
01:59:32.040 --> 01:59:35.400
But what I, my goal for you with this

1724
01:59:35.400 --> 01:59:39.560
was to open your eyes to the possibilities, first of all,

1725
01:59:39.600 --> 01:59:42.360
that this can be your full team.

1726
01:59:42.360 --> 01:59:44.320
This can be your copy editor.

1727
01:59:44.320 --> 01:59:47.840
This can be your coach in a lot of ways.

1728
01:59:47.840 --> 01:59:50.560
It's not as good as me, but this can,

1729
01:59:50.560 --> 01:59:52.760
this can be your Spanish instructor.

1730
01:59:52.760 --> 01:59:55.720
This can be your brainstorming buddy.

1731
01:59:55.720 --> 01:59:58.560
But what we focus in on today,

1732
01:59:58.560 --> 02:00:00.400
cause for you to get clients.

1733
02:00:00.000 --> 02:00:04.640
is getting you omnipresent on social media.

1734
02:00:04.640 --> 02:00:08.440
And then the same can hold true for,

1735
02:00:08.440 --> 02:00:13.440
I use it to draft emails that I'm going to send out.

1736
02:00:13.680 --> 02:00:16.320
So for customer service and things like that,

1737
02:00:16.320 --> 02:00:18.880
you can use it in all those places.

1738
02:00:18.880 --> 02:00:21.640
So first I just wanted you to have the big picture.

1739
02:00:21.640 --> 02:00:25.960
Then I wanted to narrow down to my favorite tools

1740
02:00:26.920 --> 02:00:31.480
in terms of, okay, what are the two or three or four tools

1741
02:00:31.480 --> 02:00:36.480
that I could use to get started on to just make this routine

1742
02:00:37.000 --> 02:00:40.520
and do this in less than an hour a day.

1743
02:00:40.520 --> 02:00:44.200
And in terms of posting could be in 15 minutes.

1744
02:00:44.200 --> 02:00:47.400
Posting used to take me an hour, just that alone.

1745
02:00:47.400 --> 02:00:51.560
Writing, okay, I have a newsletter in LinkedIn.

1746
02:00:51.560 --> 02:00:55.680
A newsletter used to take me four or five hours.

1747
02:00:55.680 --> 02:00:59.880
And now with these features, it's less than an hour.

1748
02:00:59.880 --> 02:01:04.880
So this has freed up 15 to 20 hours a week.

1749
02:01:05.640 --> 02:01:08.840
And I'm in a position in my business

1750
02:01:08.840 --> 02:01:10.520
that I do have professionals.

1751
02:01:10.520 --> 02:01:12.420
I have a professional copywriter.

1752
02:01:12.420 --> 02:01:14.800
I have a professional web designer like Cindy.

1753
02:01:14.800 --> 02:01:18.700
I have a professional VA like Linda.

1754
02:01:18.700 --> 02:01:23.700
But if I did not, this could serve doing all of that for me

1755
02:01:23.760 --> 02:01:25.100
to get to that place.

1756
02:01:25.620 --> 02:01:28.740
This wasn't available when I was starting coaching,

1757
02:01:28.740 --> 02:01:33.380
but it is available now so that you have that headstart

1758
02:01:33.380 --> 02:01:35.780
without hiring a huge team

1759
02:01:35.780 --> 02:01:38.560
and without spending all of your hours,

1760
02:01:38.560 --> 02:01:42.660
which is what bogs coaches down trying to create content

1761
02:01:42.660 --> 02:01:44.320
so that they can't even coach

1762
02:01:44.320 --> 02:01:46.620
because they're so bogged down.

1763
02:01:46.620 --> 02:01:48.400
And so what I would say,

1764
02:01:48.400 --> 02:01:50.460
it's okay to do it messy in the beginning.

1765
02:01:50.460 --> 02:01:52.260
You'll get better and better and better.

1766
02:01:52.260 --> 02:01:54.220
Consistency creates momentum.

1767
02:01:54.580 --> 02:01:59.020
Done is better than perfect and explore and play.

1768
02:01:59.020 --> 02:02:00.780
And you will learn.

1769
02:02:00.780 --> 02:02:03.100
When I ask things to chat GPT,

1770
02:02:03.100 --> 02:02:05.620
like how could I improve this email?

1771
02:02:05.620 --> 02:02:07.820
How could I improve this newsletter?

1772
02:02:07.820 --> 02:02:09.500
It will tell you.

1773
02:02:09.500 --> 02:02:12.060
And that's a learning device for you.

1774
02:02:12.060 --> 02:02:14.380
It will tell you it didn't really have a hook

1775
02:02:14.380 --> 02:02:17.780
or I would be more personalized or I would...

1776
02:02:17.780 --> 02:02:19.300
It will tell you.

1777
02:02:19.300 --> 02:02:21.860
And so as it's doing it for you,

1778
02:02:21.900 --> 02:02:24.620
you're also getting trained in skills

1779
02:02:24.620 --> 02:02:26.340
that most of us were not trained in,

1780
02:02:26.340 --> 02:02:29.740
be it editing, be it copywriting, be it whatever.

1781
02:02:29.740 --> 02:02:33.180
So it's a beautiful thing that you're learning

1782
02:02:33.180 --> 02:02:37.620
as you're doing and as you're able to become omnipresent,

1783
02:02:37.620 --> 02:02:42.140
but not becoming a slave to this for hours and hours.

1784
02:02:42.140 --> 02:02:44.460
Things used to take me hours and hours.

1785
02:02:44.460 --> 02:02:49.100
So I pray this has blessed all of you.

1786
02:02:49.100 --> 02:02:50.120
There's so much more.

1787
02:02:50.120 --> 02:02:52.560
We'll keep this going in office hours.

1788
02:02:52.560 --> 02:02:55.720
If you're not a Prosper Leader member watching this,

1789
02:02:55.720 --> 02:02:57.080
you wanna become one

1790
02:02:57.080 --> 02:03:00.320
because there's so much more juicy stuff to go with this.

1791
02:03:00.320 --> 02:03:03.280
All right, thank you all for being here today.

1792
02:03:03.280 --> 02:03:04.820
This has been my honor.

1793
02:03:04.820 --> 02:03:05.660
I love you.

1794
02:03:05.660 --> 02:03:09.320
Get out there, get your message out, make the impact.

1795
02:03:09.320 --> 02:03:11.580
Let God shine through you.

1796
02:03:11.580 --> 02:03:14.640
This is a glorious window to make an impact

1797
02:03:14.640 --> 02:03:16.080
and grow your business.

1798
02:03:16.080 --> 02:03:18.100
Proud to come alongside of you.

1799
02:03:18.100 --> 02:03:18.940
Lots of love.

1800
02:03:20.120 --> 02:03:20.960
Thank you.