WEBVTT 1 00:00:00.000 --> 00:00:06.640 Welcome, welcome to this episode of Office Hours. 2 00:00:06.640 --> 00:00:09.360 Of course, this is where we gather once a week, 3 00:00:09.360 --> 00:00:12.740 every Thursday, 9AM Pacific Standard Time. 4 00:00:12.740 --> 00:00:16.880 The purpose of Office Hours is I wanted to have 5 00:00:16.880 --> 00:00:20.780 a place that you can glean from each other in 6 00:00:20.780 --> 00:00:23.800 addition to our twice a month group coaching, 7 00:00:23.800 --> 00:00:26.520 but you can come in with really specific questions 8 00:00:26.520 --> 00:00:31.080 and things you want to improve on, 9 00:00:31.080 --> 00:00:34.880 be it in the area of mindset or skillset or action. 10 00:00:34.880 --> 00:00:37.480 The cool thing is that if you have the question, 11 00:00:37.480 --> 00:00:39.480 there's more than one person has that question and 12 00:00:39.480 --> 00:00:41.880 your question is blessing each other. 13 00:00:41.880 --> 00:00:45.040 Thank you for those of you that come on live. 14 00:00:45.040 --> 00:00:47.760 I know you get the maximum benefits because I 15 00:00:47.760 --> 00:00:49.360 address your questions and 16 00:00:49.360 --> 00:00:51.600 you get to hear each other's questions. 17 00:00:51.600 --> 00:00:53.720 Thank you for getting up early, 18 00:00:53.720 --> 00:00:55.920 showing up, being part of this. 19 00:00:55.920 --> 00:00:58.680 I treasure you-all, I value you, 20 00:00:58.680 --> 00:01:00.440 I love your questions, 21 00:01:00.440 --> 00:01:03.520 love hanging out here with you. 22 00:01:03.520 --> 00:01:05.840 I'm going to start with prayer and then I've made 23 00:01:05.840 --> 00:01:08.480 notes of the questions that you've asked and I'm going 24 00:01:08.480 --> 00:01:11.960 to weave it into what I teach here. 25 00:01:11.960 --> 00:01:17.400 Then of course, I'm going to finish early enough that we can 26 00:01:17.400 --> 00:01:19.120 come back and talk deeper and 27 00:01:19.120 --> 00:01:22.520 mastermind more off of the recording. 28 00:01:22.520 --> 00:01:25.080 There's always more being here live. 29 00:01:25.080 --> 00:01:27.720 You deserve that. Let me start with prayer. 30 00:01:27.720 --> 00:01:30.600 Father God, I just thank you for this day. 31 00:01:30.600 --> 00:01:34.920 I thank you for every good and perfect gift you've placed in 32 00:01:34.920 --> 00:01:37.800 every one of these women that are both here 33 00:01:37.800 --> 00:01:41.280 live and that are listening to the recording. 34 00:01:41.280 --> 00:01:45.280 I ask that whatever needs to come forth for them to advance 35 00:01:45.280 --> 00:01:48.360 boldly into all of their goals, dreams, 36 00:01:48.360 --> 00:01:52.000 and desires, all that you have called them to, 37 00:01:52.000 --> 00:01:54.160 all that you have designed them for. 38 00:01:54.160 --> 00:01:55.800 I ask it'll come forth. 39 00:01:55.800 --> 00:01:57.520 I ask that you speak through me, 40 00:01:57.520 --> 00:01:59.960 that the meditation of my heart, 41 00:01:59.960 --> 00:02:04.280 the words of my mouth will be pleasing in your sight. 42 00:02:04.280 --> 00:02:08.360 I ask that you open our spiritual senses to hear and to 43 00:02:08.360 --> 00:02:11.760 recognize, to know, to perceive what you are 44 00:02:11.760 --> 00:02:16.160 doing in this very, very exciting season. 45 00:02:16.160 --> 00:02:19.120 Be glorified, be lifted up. 46 00:02:19.120 --> 00:02:22.400 I pray for every woman listening that everything they put 47 00:02:22.440 --> 00:02:24.200 their hand to prospers. 48 00:02:24.200 --> 00:02:26.320 May they be blessed physically, relationally, 49 00:02:26.320 --> 00:02:28.080 spiritually, emotionally. 50 00:02:28.080 --> 00:02:33.080 May they prosper in all ways, in all things in Jesus name. 51 00:02:33.080 --> 00:02:35.120 Amen. Amen. 52 00:02:35.120 --> 00:02:38.040 So let's talk. This has come up a couple of times. 53 00:02:38.040 --> 00:02:42.560 Let's open talking about how we position 54 00:02:42.560 --> 00:02:47.080 ourselves on social media. Okay. 55 00:02:47.080 --> 00:02:49.480 Now, first of all, I talked about this last time, 56 00:02:49.480 --> 00:02:53.440 but I want to clarify that you want to, 57 00:02:53.440 --> 00:02:56.720 and I'm getting better at this and getting a lot of coaching 58 00:02:56.720 --> 00:02:57.800 in this as well, 59 00:02:57.800 --> 00:03:01.480 but it's very important that you position yourself, 60 00:03:01.480 --> 00:03:06.360 that in each platform, you have a company page, 61 00:03:06.360 --> 00:03:08.800 and it doesn't have to be incredibly active, 62 00:03:08.800 --> 00:03:13.000 but the company page is really about the company, 63 00:03:13.000 --> 00:03:17.760 the vision, the mission, who you serve, what you offer, 64 00:03:17.760 --> 00:03:19.240 why you do what you do. 65 00:03:19.760 --> 00:03:21.560 It's company brand. 66 00:03:21.560 --> 00:03:25.400 You all also very much want to have a personal brand. 67 00:03:25.400 --> 00:03:29.160 And for a lot of people, if you're a coach and a consultant, 68 00:03:29.160 --> 00:03:34.160 it often merges and intertwines. 69 00:03:36.200 --> 00:03:41.200 So much so, to be frank, I was led wrong many, 70 00:03:41.240 --> 00:03:44.000 many years ago when I started LinkedIn. 71 00:03:44.000 --> 00:03:47.120 So my URL is my company name, 72 00:03:47.120 --> 00:03:49.080 but it's really my personal page. 73 00:03:49.920 --> 00:03:53.480 So I'm having to unsort and have two separate pages. 74 00:03:53.480 --> 00:03:58.480 So your personal, and you can decide if your company brand 75 00:04:01.560 --> 00:04:04.560 is faith-based publicly or not. 76 00:04:04.560 --> 00:04:06.880 It could be private on the company page. 77 00:04:06.880 --> 00:04:08.360 You decide that, okay? 78 00:04:08.360 --> 00:04:11.520 And let the Lord lead you and pray about that. 79 00:04:11.520 --> 00:04:13.680 On your personal page, 80 00:04:13.680 --> 00:04:16.680 if faith is an integral part of your life, 81 00:04:16.680 --> 00:04:19.480 if it's an integral part of why you do things 82 00:04:19.480 --> 00:04:23.600 as what drives you, where your wisdom comes from, 83 00:04:23.600 --> 00:04:27.760 then I am a firm believer that it's time 84 00:04:27.760 --> 00:04:31.280 to stop compartmentalizing. 85 00:04:31.280 --> 00:04:34.960 In other words, to stop being many people. 86 00:04:34.960 --> 00:04:37.160 Stop being one person nine to five 87 00:04:37.160 --> 00:04:38.920 and another person after five 88 00:04:38.920 --> 00:04:40.680 and another person on Sunday morning 89 00:04:40.680 --> 00:04:43.200 and another person on Saturday night. 90 00:04:43.240 --> 00:04:46.920 You're gonna have more peace and congruence and power, 91 00:04:46.920 --> 00:04:51.600 and you're going to be a catalyst for other people 92 00:04:51.600 --> 00:04:55.120 to step up and share their faith. 93 00:04:55.120 --> 00:04:59.760 So the question has been, like on LinkedIn and others, 94 00:05:00.000 --> 00:05:07.640 Like, how do I share my faith and how do I target faith-based people? 95 00:05:07.640 --> 00:05:14.960 And so I'll tell you how I eased into it in the beginning, like many of you are in, 96 00:05:14.960 --> 00:05:21.200 and how I am now, which is a little bit more bold and unapologetic about it, OK? 97 00:05:21.200 --> 00:05:23.040 And why, all right? 98 00:05:23.280 --> 00:05:30.320 So when I eased in, I will tell you that I've been in business, you know, over 30 years. 99 00:05:30.320 --> 00:05:35.240 I won't even tell you how much over 30 years, but I've been in business a long time, OK? 100 00:05:35.240 --> 00:05:44.080 And so even my company, Before Prosper and All Things, which was a nutritional network 101 00:05:44.080 --> 00:05:52.600 marketing company, I was very bold about faith and dedicating the company to God. 102 00:05:52.600 --> 00:05:56.320 And it was very powerful that we did. 103 00:05:56.320 --> 00:06:03.720 The blessings, the finances, the connections, the open doors happened because of that, because 104 00:06:03.720 --> 00:06:13.240 I was so open about my faith, profound, where doors were just opened, OK, because of that. 105 00:06:13.240 --> 00:06:18.040 So I will say no matter what the corporate structure, that was like, if you can imagine, 106 00:06:18.040 --> 00:06:19.040 you know, Mary Kay. 107 00:06:19.040 --> 00:06:20.440 I was Mary Kay, right? 108 00:06:20.440 --> 00:06:29.280 It was a large, you know, company, international, and I was very bold about my faith. 109 00:06:29.280 --> 00:06:35.120 And near the end of it, after I had an encounter with the Holy Spirit, the more bold I was, 110 00:06:35.120 --> 00:06:42.640 the more God moved to where it actually magnetized people to want to be in that presence. 111 00:06:42.640 --> 00:06:43.720 And that's what Jesus did. 112 00:06:43.720 --> 00:06:50.760 He magnetized people to want to be in that energy, that space, right? 113 00:06:50.760 --> 00:06:57.840 So the more that I became open, the more everyone around me. 114 00:06:57.840 --> 00:07:04.760 So backing up, going back, you know, decades even, my staff was completely transformed. 115 00:07:04.760 --> 00:07:09.960 And all that we would do is we'd come back and constantly share the miracles, the answered 116 00:07:09.960 --> 00:07:12.400 prayers, the way God was working. 117 00:07:12.400 --> 00:07:17.120 And some of my staff, honestly, was agnostic at the time that they hired. 118 00:07:17.120 --> 00:07:23.560 And by the end, they said that they enjoyed coming to work more than going to church. 119 00:07:23.560 --> 00:07:24.560 It was like church to them. 120 00:07:24.560 --> 00:07:26.680 I mean, they really got radically transformed. 121 00:07:26.680 --> 00:07:33.220 And they began to step into their roles, like the staff began to ask people that were calling 122 00:07:33.220 --> 00:07:36.860 in to buy nutritional products if they could pray for them. 123 00:07:36.860 --> 00:07:41.520 And they kept a board in the back and recorded answered prayers. 124 00:07:41.640 --> 00:07:43.560 And we all celebrated the answered prayers. 125 00:07:43.560 --> 00:07:48.280 And I began a Bible study for the community in there. 126 00:07:48.280 --> 00:07:52.160 And people would then start wanting to come and pick up their products if they were local 127 00:07:52.160 --> 00:07:55.480 rather than have it shipped because they wanted to be prayed for. 128 00:07:55.480 --> 00:07:57.520 And there was miracles and there was healing. 129 00:07:57.520 --> 00:08:04.260 And so it's very possible to take any company and allow it to be completely transformed 130 00:08:04.260 --> 00:08:06.360 and experience miracles in the marketplace. 131 00:08:06.360 --> 00:08:09.200 So I'm a big fan of that, okay? 132 00:08:09.200 --> 00:08:14.200 When I launched Prosper in All Things, I launched very boldly. 133 00:08:14.200 --> 00:08:17.880 I launched with three events. 134 00:08:17.880 --> 00:08:23.600 And the three events were God, money and me, God, health and me, and God, love and me. 135 00:08:23.600 --> 00:08:28.520 And so you could see God was first in every event and things that you wouldn't normally 136 00:08:28.520 --> 00:08:29.520 put together. 137 00:08:29.520 --> 00:08:33.200 God and money and me, like you don't even put those together. 138 00:08:33.200 --> 00:08:39.159 And this is how I began, because these were in public hotel ballrooms. 139 00:08:39.159 --> 00:08:45.740 I had who knows what kind of audience, everyone that was interested that came and was attracted 140 00:08:45.740 --> 00:08:48.040 to what I was teaching. 141 00:08:48.040 --> 00:08:58.320 And so that and smaller worksheets, workshops, why is my brain not working this morning? 142 00:08:58.320 --> 00:09:00.440 Workshops, help me, ladies, help me, pray for me. 143 00:09:00.440 --> 00:09:02.800 Okay, I've been doing a lot of talking. 144 00:09:03.400 --> 00:09:10.320 Okay, so, you know, most of you know my story that I left everything behind, okay? 145 00:09:10.320 --> 00:09:16.720 I left an emotionally abusive relationship of 27 years marriage, and I left behind. 146 00:09:16.720 --> 00:09:19.600 I didn't take alimony, I didn't take child support. 147 00:09:19.600 --> 00:09:24.200 I left behind businesses and houses and boats and cars and everything. 148 00:09:24.200 --> 00:09:28.800 So I started Prosper in All Things without knowing where any income was going to come 149 00:09:28.800 --> 00:09:29.800 from. 150 00:09:29.800 --> 00:09:32.000 So I understand bootstrapping, okay? 151 00:09:32.000 --> 00:09:34.120 I understand that. 152 00:09:34.120 --> 00:09:40.160 So I really went for it in the first six months, which is why I like to Kate, I was saying, 153 00:09:40.160 --> 00:09:42.720 hey, just build a plane while it's running, right? 154 00:09:42.720 --> 00:09:44.480 I did three events. 155 00:09:44.480 --> 00:09:47.920 I did eight masterclasses, workshops. 156 00:09:47.920 --> 00:09:51.480 I did 36 Bible studies in the first six months, okay? 157 00:09:51.480 --> 00:09:56.040 I was just a creation kind of, you know, maniac. 158 00:09:56.040 --> 00:10:00.040 So how I always phrased it, which really, really worked. 159 00:10:00.000 --> 00:10:05.000 for me that you can borrow is I never came at it 160 00:10:05.580 --> 00:10:09.060 from an evangelistic standpoint overtly. 161 00:10:09.060 --> 00:10:11.260 In other words, I didn't look at it 162 00:10:11.260 --> 00:10:13.180 that it was my place to change anyone. 163 00:10:13.180 --> 00:10:14.700 It was God's place, right? 164 00:10:14.700 --> 00:10:16.980 It was the role of the Holy Spirit. 165 00:10:16.980 --> 00:10:20.100 I looked at it as showing up authentically 166 00:10:20.100 --> 00:10:23.700 and speaking from what I knew and what had helped me. 167 00:10:23.700 --> 00:10:26.020 So I would often in the early days, 168 00:10:26.020 --> 00:10:28.460 I forget to even ask this anymore, 169 00:10:28.460 --> 00:10:31.680 but in the early days, I would say, 170 00:10:32.540 --> 00:10:37.540 can we all have permission here to show up authentically? 171 00:10:37.860 --> 00:10:41.380 Can I have permission to share with you 172 00:10:41.380 --> 00:10:45.900 what has led to my success, where my peace comes from, 173 00:10:45.900 --> 00:10:47.840 where my wisdom that I share with you, 174 00:10:47.840 --> 00:10:48.980 where it comes from you? 175 00:10:48.980 --> 00:10:52.960 Can I share authentically without filtering? 176 00:10:52.960 --> 00:10:55.460 And can we give you all permission 177 00:10:55.460 --> 00:10:57.520 to share that in the same way? 178 00:10:57.560 --> 00:10:59.880 Can we have permission to do that? 179 00:10:59.880 --> 00:11:01.660 I never had a no. 180 00:11:01.660 --> 00:11:04.560 Okay, now I have permission to straight teach from the word 181 00:11:04.560 --> 00:11:06.880 because that's where my wisdom comes from. 182 00:11:06.880 --> 00:11:10.660 And you've all now heard me do masterclasses and things. 183 00:11:10.660 --> 00:11:12.640 It's just woven in. 184 00:11:12.640 --> 00:11:16.480 I'm teaching the scripture, I'm teaching the science, 185 00:11:16.480 --> 00:11:18.640 I'm teaching the strategy. 186 00:11:18.640 --> 00:11:22.560 It's all one, I'm sharing what I know works. 187 00:11:22.560 --> 00:11:24.320 And I don't get any resistance. 188 00:11:24.320 --> 00:11:25.920 I'm not judging someone. 189 00:11:25.920 --> 00:11:28.160 I'm not trying to change someone, 190 00:11:28.160 --> 00:11:31.160 but the truth is they're being transformed 191 00:11:31.160 --> 00:11:32.520 because the word does that, 192 00:11:32.520 --> 00:11:34.560 because the Holy Spirit does that, 193 00:11:34.560 --> 00:11:37.600 because faith and love do that, right? 194 00:11:37.600 --> 00:11:42.600 So I would say that operate in integrity 195 00:11:43.560 --> 00:11:45.200 and answer to this question 196 00:11:45.200 --> 00:11:48.260 of how do I show up with my faith? 197 00:11:48.260 --> 00:11:53.260 And now more so, it's more popular than 12 years ago 198 00:11:54.260 --> 00:11:56.740 to be spiritual in the marketplace. 199 00:11:56.740 --> 00:11:58.100 People are so hungry. 200 00:11:58.100 --> 00:12:01.220 They know the old way is not working. 201 00:12:01.220 --> 00:12:04.540 And so if there's anything I get now, 202 00:12:04.540 --> 00:12:06.340 it's like, I just so appreciate 203 00:12:06.340 --> 00:12:08.180 the way you share your faith. 204 00:12:08.180 --> 00:12:10.680 I love how you integrate faith in business. 205 00:12:10.680 --> 00:12:12.740 I wanna learn to be more of that. 206 00:12:12.740 --> 00:12:17.260 I love how, so it's giving permission 207 00:12:17.260 --> 00:12:19.500 for other people to do the same. 208 00:12:19.500 --> 00:12:23.780 Now, if that's your tribe and you want to attract them, 209 00:12:23.780 --> 00:12:26.180 use hashtags, okay? 210 00:12:26.180 --> 00:12:29.700 I, all the time I use, you know, 211 00:12:29.700 --> 00:12:33.700 faith, miracles in the marketplace, you know, 212 00:12:33.700 --> 00:12:36.500 whatever, go through my LinkedIn 213 00:12:36.500 --> 00:12:37.980 and look at the hashtags that I use. 214 00:12:37.980 --> 00:12:40.020 You're free to borrow them, okay? 215 00:12:41.080 --> 00:12:44.620 And if you're training AI to know you 216 00:12:44.620 --> 00:12:48.180 and how to write a post and that it is faith-based 217 00:12:48.180 --> 00:12:51.260 and that you do want those hashtags in there, 218 00:12:51.260 --> 00:12:55.300 then it will, you know, AI is gonna give you that. 219 00:12:55.300 --> 00:12:58.340 AI automatically gives me hashtags 220 00:12:58.340 --> 00:13:00.660 that are related to faith. 221 00:13:00.660 --> 00:13:03.800 So I'm naturally calling out my people, 222 00:13:03.800 --> 00:13:08.140 which you want to do the same, if that's important to you. 223 00:13:08.140 --> 00:13:10.940 Okay, so hopefully that's answering your question. 224 00:13:10.940 --> 00:13:13.320 Now, you can reverse it. 225 00:13:13.320 --> 00:13:18.320 You can search for all the posts that are in those hashtags 226 00:13:18.760 --> 00:13:21.800 and you will find other people that you really, 227 00:13:21.800 --> 00:13:24.360 you can comment on their posts that you like it 228 00:13:24.360 --> 00:13:25.880 and you're like-minded. 229 00:13:25.880 --> 00:13:28.600 You can go into groups that are faith-based 230 00:13:28.600 --> 00:13:30.240 and meet people in there 231 00:13:30.240 --> 00:13:32.860 and find all the people that are like-minded. 232 00:13:32.860 --> 00:13:36.880 You can search and find all the people that come up. 233 00:13:36.880 --> 00:13:40.800 And so now you're gonna have two types. 234 00:13:40.800 --> 00:13:43.120 When you were saying, are they first level Lois 235 00:13:43.880 --> 00:13:46.120 or are they, you know, second and third level, 236 00:13:47.680 --> 00:13:49.900 they may not be an immediate prospect, 237 00:13:49.900 --> 00:13:52.800 but you may really share faith in common 238 00:13:52.800 --> 00:13:54.960 or miracles in the marketplace. 239 00:13:54.960 --> 00:13:57.440 Do a 15-minute connect call, 240 00:13:57.440 --> 00:14:01.920 build relationships and look for what the Lord is doing. 241 00:14:01.920 --> 00:14:05.480 It might be that you're cross-referral partners. 242 00:14:05.480 --> 00:14:07.080 It might be that you're prayer partners. 243 00:14:07.080 --> 00:14:08.960 It might be that you're accountability partners. 244 00:14:08.960 --> 00:14:12.800 It might be that you are on each other's podcasts 245 00:14:13.480 --> 00:14:15.520 or you do a live, you know, 246 00:14:15.520 --> 00:14:18.800 it may be that you're on each other's mailing list. 247 00:14:18.800 --> 00:14:23.420 So, you know, begin to build that way. 248 00:14:23.420 --> 00:14:27.220 Now, I've also taught you all to have a newsletter. 249 00:14:27.220 --> 00:14:28.960 It's one of the most important things. 250 00:14:28.960 --> 00:14:32.640 Once a week, if you do once a month, 251 00:14:32.640 --> 00:14:34.260 it's better than not at all, 252 00:14:34.260 --> 00:14:35.560 but in this climate, 253 00:14:35.560 --> 00:14:37.520 it's not enough to keep you front of mind. 254 00:14:37.520 --> 00:14:39.680 So if you can do, even if it's short, 255 00:14:39.680 --> 00:14:41.840 even if it's two paragraphs, three paragraphs, 256 00:14:41.840 --> 00:14:44.360 or if it's long form, whatever you want, 257 00:14:44.360 --> 00:14:47.400 or it's repurposing content you already have, 258 00:14:47.400 --> 00:14:49.040 have a newsletter. 259 00:14:49.040 --> 00:14:53.620 And this will be another place, okay, 260 00:14:54.560 --> 00:14:56.960 that will really attract your tribe 261 00:14:56.960 --> 00:14:58.680 because you'll get a lot of subscribers 262 00:14:58.680 --> 00:15:00.580 and now you're staying front of mind. 263 00:15:00.000 --> 00:15:03.240 find, OK? 264 00:15:03.240 --> 00:15:06.960 I'd say that's probably the biggest thing. 265 00:15:06.960 --> 00:15:11.120 If I think of more, I have a thought, but it was fleeting. 266 00:15:11.120 --> 00:15:17.240 OK, so now, so this is tying in to the question 267 00:15:17.240 --> 00:15:23.200 as far as LinkedIn and how to search and where to find them 268 00:15:23.200 --> 00:15:24.440 and that type of thing. 269 00:15:24.440 --> 00:15:29.000 Now, if you're doing any kind of live or master classes 270 00:15:29.000 --> 00:15:32.680 or launch, then this is another opportunity 271 00:15:32.680 --> 00:15:34.120 to call out your people. 272 00:15:34.120 --> 00:15:37.400 And you can even do some advertising around that. 273 00:15:37.400 --> 00:15:41.480 And so if the word faith is in there, if you notice, 274 00:15:41.480 --> 00:15:46.560 for example, I just finished the second year prosperity formula. 275 00:15:46.560 --> 00:15:53.520 And the tagline is build a profitable faith integrated 276 00:15:53.520 --> 00:15:58.880 business without striving, without stressing, et cetera. 277 00:15:58.880 --> 00:16:02.320 So it's letting you know right away 278 00:16:02.320 --> 00:16:06.640 that faith is going to be integrated into everything 279 00:16:06.640 --> 00:16:07.720 that I do. 280 00:16:07.720 --> 00:16:10.720 And you can see the titles of the days. 281 00:16:10.720 --> 00:16:17.480 So if you think about this like fishing, we're fishers of men, 282 00:16:17.480 --> 00:16:19.280 we're fishers of women. 283 00:16:19.280 --> 00:16:24.080 If you think about this like fishing, you start, 284 00:16:24.080 --> 00:16:26.160 and this is why I'm so big on niche, 285 00:16:26.160 --> 00:16:29.720 you start with who is your who? 286 00:16:29.720 --> 00:16:33.640 Who is your niche? 287 00:16:33.640 --> 00:16:37.360 And the more that you know your niche, 288 00:16:37.360 --> 00:16:40.680 the more you are prepared to really attract them 289 00:16:40.680 --> 00:16:41.720 on the platforms. 290 00:16:41.720 --> 00:16:44.000 You'll know which platform to go through. 291 00:16:44.000 --> 00:16:46.320 And the more you know your niche, 292 00:16:46.320 --> 00:16:48.040 you know what they're struggling with, 293 00:16:48.040 --> 00:16:50.400 what their now problem is. 294 00:16:50.400 --> 00:16:54.960 And so that you can really have a value proposition that 295 00:16:54.960 --> 00:16:59.720 focuses on their problem, on their desires, on their needs. 296 00:16:59.720 --> 00:17:04.200 And then on top of that, you can create your packages 297 00:17:04.200 --> 00:17:05.280 and everything. 298 00:17:05.280 --> 00:17:10.560 So it starts by knowing your who. 299 00:17:10.560 --> 00:17:14.839 And then that way, so when I say it's like fishing, 300 00:17:14.839 --> 00:17:16.280 so my son's a fisherman. 301 00:17:16.280 --> 00:17:18.280 I've watched him as he grew up. 302 00:17:18.280 --> 00:17:20.480 He was just somehow just like born a fisherman. 303 00:17:20.480 --> 00:17:24.720 No one in the family is a fisherman. 304 00:17:25.680 --> 00:17:28.560 And by the way, notice I tell a lot of stories. 305 00:17:28.560 --> 00:17:30.600 This will be one of your most powerful ways 306 00:17:30.600 --> 00:17:34.760 to share your faith, your story, other people's stories, stories. 307 00:17:34.760 --> 00:17:39.400 So anyway, my son, we're talking about being a fisher of men. 308 00:17:39.400 --> 00:17:41.880 So my son, there's no one in the family. 309 00:17:41.880 --> 00:17:44.400 I mean, grandpa does, but he hadn't really shared it. 310 00:17:44.400 --> 00:17:45.760 No one was a fisherman. 311 00:17:45.760 --> 00:17:48.360 And my son just like, I don't know, 312 00:17:48.360 --> 00:17:49.760 came out of the womb a fisherman. 313 00:17:49.760 --> 00:17:51.280 He's really cute that way. 314 00:17:51.320 --> 00:17:56.160 And so the first thing that my son began to understand, 315 00:17:56.160 --> 00:17:58.840 and he would say, you really have to understand the fish. 316 00:17:58.840 --> 00:18:02.080 You have to know how the fish thinks, he would tell me. 317 00:18:02.080 --> 00:18:03.680 And it was such good. 318 00:18:03.680 --> 00:18:07.080 And so what does a fish like? 319 00:18:07.080 --> 00:18:10.400 And so he began to find out different hooks, 320 00:18:10.400 --> 00:18:13.080 different bait, different places. 321 00:18:13.080 --> 00:18:14.840 So what do they want to eat? 322 00:18:14.840 --> 00:18:16.480 Where do they hang out? 323 00:18:16.480 --> 00:18:18.160 What's their behavior? 324 00:18:18.200 --> 00:18:22.520 And so he actually trained himself in fishing 325 00:18:22.520 --> 00:18:27.920 by he would go to a lake or a pond or a river or wherever, 326 00:18:27.920 --> 00:18:31.240 and he'd say, I'm only going to catch blah, blah, blah today. 327 00:18:31.240 --> 00:18:32.440 I'm only going to catch trout. 328 00:18:32.440 --> 00:18:34.280 I'm only going to catch bass. 329 00:18:34.280 --> 00:18:35.640 I'm only going to catch sturgeon. 330 00:18:35.640 --> 00:18:37.200 I'm only going to catch catfish. 331 00:18:37.200 --> 00:18:40.000 Like, he would know what he wanted to catch. 332 00:18:40.000 --> 00:18:43.440 And so he would choose the hook, the line, the bait, 333 00:18:43.440 --> 00:18:46.360 the location, the depth, the way. 334 00:18:46.360 --> 00:18:47.120 Is it moving? 335 00:18:47.120 --> 00:18:47.840 Is it still? 336 00:18:47.840 --> 00:18:48.920 Is it under bushes? 337 00:18:48.920 --> 00:18:50.200 Is it out in the open? 338 00:18:50.200 --> 00:18:52.520 Is it on the top, fly fish? 339 00:18:52.520 --> 00:18:54.560 And so you need to do the same. 340 00:18:54.560 --> 00:18:57.320 Jesus called his fish, you're a man. 341 00:18:57.320 --> 00:18:59.520 So what's the bait? 342 00:18:59.520 --> 00:19:02.600 It's what they're really hungry for. 343 00:19:02.600 --> 00:19:05.200 So this is where you have to stay practical. 344 00:19:05.200 --> 00:19:08.160 You've got to keep your feet on the ground 345 00:19:08.160 --> 00:19:14.120 and be tactical in the sense is what you're sharing, 346 00:19:14.120 --> 00:19:17.120 is it important to them? 347 00:19:17.200 --> 00:19:19.240 Is it urgent? 348 00:19:19.240 --> 00:19:25.800 Is it because too often, we get too airy. 349 00:19:25.800 --> 00:19:29.840 I'm going to help you go to the next level. 350 00:19:29.840 --> 00:19:31.840 You're going to just expand. 351 00:19:31.840 --> 00:19:39.840 You're going to improve your intuition. 352 00:19:39.840 --> 00:19:43.720 These things are, when they're in the middle of their day 353 00:19:43.720 --> 00:19:46.760 and they're struggling and they're either dealing with kids 354 00:19:46.760 --> 00:19:48.800 or they're dealing with employees and clients 355 00:19:48.800 --> 00:19:53.840 and life is happening, does this even matter? 356 00:19:53.840 --> 00:19:55.640 So I've said to you, I don't believe 357 00:19:55.640 --> 00:19:58.720 that Jesus came to start the largest food distribution 358 00:19:58.720 --> 00:20:00.280 network. 359 00:20:00.000 --> 00:20:03.000 And he understood he would meet their immediate needs. 360 00:20:03.200 --> 00:20:06.080 He'd feed them or he'd heal them. 361 00:20:06.280 --> 00:20:08.640 And then he could give the deeper healing. 362 00:20:08.840 --> 00:20:10.440 He could give the deeper food. 363 00:20:10.640 --> 00:20:12.080 We have to be the same way. 364 00:20:12.280 --> 00:20:16.600 You have to know what do your clients, what keeps them up at night. 365 00:20:16.800 --> 00:20:21.960 If your clients wouldn't use those words, don't use those words. 366 00:20:22.160 --> 00:20:24.320 You've got to hit what they need, 367 00:20:24.520 --> 00:20:29.080 what they want, what's urgent, what's important, right? 368 00:20:29.240 --> 00:20:34.840 I even wrote down some some some really important questions that you're asking. 369 00:20:35.040 --> 00:20:39.680 So as you're building your LinkedIn post, right? 370 00:20:39.880 --> 00:20:42.720 You know, is it you can ask? 371 00:20:42.920 --> 00:20:44.400 I always ask. 372 00:20:44.600 --> 00:20:49.600 So what is a really big if you say, I hope you blah, blah, blah, so what? 373 00:20:49.800 --> 00:20:52.240 And then, well, because so what? 374 00:20:52.440 --> 00:20:55.920 Like, make sure you get to a deep, make sure it's tangible, 375 00:20:55.920 --> 00:21:01.000 make sure it's tactical, make sure it's urgent that like who would care 376 00:21:01.200 --> 00:21:06.840 and why would they care and why do they need why does it matter? 377 00:21:07.040 --> 00:21:12.480 You've got to stay practical so we can be faith based and we can be really big 378 00:21:12.680 --> 00:21:15.560 and talking about love and talking about peace. 379 00:21:15.760 --> 00:21:17.680 But most people, if you're just talking 380 00:21:17.880 --> 00:21:21.480 about love, you're just talking about peace, you're just talking about ease 381 00:21:21.680 --> 00:21:25.400 and grace and most people are not going to give you their credit card 382 00:21:25.600 --> 00:21:28.440 because it's not urgent. 383 00:21:28.640 --> 00:21:32.560 So you've got to tie it back, I know the people that come to me, 384 00:21:32.560 --> 00:21:36.080 they need to make more money, they need leads, they're trying to get clear, 385 00:21:36.080 --> 00:21:40.080 they're trying to get out of being stuck like you've got to help them where they 386 00:21:40.280 --> 00:21:46.000 are, but in the same time you can really grow your faith. 387 00:21:46.200 --> 00:21:49.640 So make sure your posts are not too airy, 388 00:21:49.840 --> 00:21:54.400 but it's OK to share a story that includes a faith or a miracle or something. 389 00:21:54.400 --> 00:22:00.520 It's OK to share what helps you or what you do in that situation, 390 00:22:00.720 --> 00:22:05.280 but make sure it's also practical, tactical matters to them. 391 00:22:05.480 --> 00:22:06.480 Does that make sense? 392 00:22:06.680 --> 00:22:09.800 So that's how I want you to think about your post. 393 00:22:10.000 --> 00:22:11.360 So how do you find them? 394 00:22:11.560 --> 00:22:15.080 Get in the search bar or use like LinkedIn Navigator, 395 00:22:15.280 --> 00:22:18.520 get in there and search for the words that you're interested in. 396 00:22:18.520 --> 00:22:19.840 Are you looking for a coach? 397 00:22:19.840 --> 00:22:21.560 Are you looking for an entrepreneur? 398 00:22:21.760 --> 00:22:23.320 Are you looking for a mom? 399 00:22:23.320 --> 00:22:26.160 Are you looking for someone that is 400 00:22:26.360 --> 00:22:32.320 into relationships or healing or like start finding out who's out there 401 00:22:32.520 --> 00:22:38.520 and build relationships, build cross referrals, be on each other's podcasts, 402 00:22:38.720 --> 00:22:41.000 just start building that way. 403 00:22:41.200 --> 00:22:45.800 So, you know, for me, I mean, it's as simple as finding coaches. 404 00:22:46.000 --> 00:22:50.680 OK, and then I could narrow down and I could I could do a search 405 00:22:50.680 --> 00:22:56.640 for faith and coach or faith based coach or Christian coach or, you know. 406 00:22:56.840 --> 00:22:59.200 So take it and, you know, 407 00:22:59.400 --> 00:23:05.200 go big and go narrow till you're getting the people that you're looking for. 408 00:23:05.400 --> 00:23:07.040 OK, 409 00:23:07.240 --> 00:23:12.760 so now some of you are wanting to get really clear on your goals, 410 00:23:12.960 --> 00:23:18.880 on on what you're going to do for these final four months for your financial goals. 411 00:23:19.080 --> 00:23:22.000 And so let's talk about that. 412 00:23:22.200 --> 00:23:26.080 Super important, I've been sharing this, this is a really powerful time. 413 00:23:26.280 --> 00:23:32.240 OK, we're we're ending right on August and we're going into September, 414 00:23:32.440 --> 00:23:38.160 which is one of the most I think one of the biggest buying months 415 00:23:38.360 --> 00:23:40.000 for a lot of reasons. 416 00:23:40.200 --> 00:23:45.120 The kids are back in school, the vacations are over, the weddings are over. 417 00:23:45.320 --> 00:23:48.360 People are thinking about how am I going to finish this year? 418 00:23:48.360 --> 00:23:49.800 I need to make money this year. 419 00:23:50.000 --> 00:23:52.200 I need to get out of debt this year. 420 00:23:52.400 --> 00:23:55.080 So they're they're in like I want help. 421 00:23:55.280 --> 00:23:56.600 I'm ready to invest. 422 00:23:56.800 --> 00:24:00.760 And if they invest, they get the tax write off for the year. 423 00:24:00.960 --> 00:24:05.480 So these are things you should be communicating is, hey, 424 00:24:05.680 --> 00:24:09.400 let's really have you finish twenty twenty four strong. 425 00:24:09.400 --> 00:24:10.720 You should be communicating that. 426 00:24:10.920 --> 00:24:13.400 Let's position you for twenty twenty five. 427 00:24:13.600 --> 00:24:16.800 You should be communicating that right. 428 00:24:17.000 --> 00:24:21.120 And and how and why that you can help them. 429 00:24:21.320 --> 00:24:23.800 So it's a very big month. 430 00:24:24.000 --> 00:24:26.480 This is a time for you. 431 00:24:26.680 --> 00:24:32.000 To set your goals, how would you do based on where you want to be this year? 432 00:24:32.200 --> 00:24:34.640 Where are you? Where are you? 433 00:24:34.840 --> 00:24:38.800 OK, and then like Victoria, when you look 434 00:24:39.000 --> 00:24:42.160 at financial goals, it's just reverse engineering. 435 00:24:42.360 --> 00:24:45.880 OK, so it means what do you offer? 436 00:24:45.880 --> 00:24:47.360 What do you have available? 437 00:24:47.360 --> 00:24:48.280 What's in your hand? 438 00:24:48.480 --> 00:24:52.360 What do you offer and how much do you make on each thing? 439 00:24:52.480 --> 00:24:52.880 Right. 440 00:24:53.080 --> 00:24:57.000 So if you coach, how much do you make if they buy a program? 441 00:24:57.000 --> 00:25:00.040 How much do you make if they buy a certain product package? 442 00:25:00.000 --> 00:25:07.100 How much do you make so and then you look at the top dollar if it's a thousand dollars a month if it's ten thousand 443 00:25:07.100 --> 00:25:11.780 Dollars a month if it's a hundred it doesn't matter numbers are just numbers you figure out 444 00:25:11.780 --> 00:25:17.200 Okay, how many of each of these do I need and you can create your financial goals? 445 00:25:17.520 --> 00:25:23.400 Okay, and and then it's being accountable is you work you reverse engineer that 446 00:25:23.640 --> 00:25:28.040 So if I need to have ten people getting a coaching slot 447 00:25:28.400 --> 00:25:35.760 How many people do I need to be having calls with to close how many people to get the ten that buy 448 00:25:36.120 --> 00:25:38.120 okay, so 449 00:25:38.160 --> 00:25:42.740 You know, it's it's very simple math. How many people are you talking to you? 450 00:25:42.740 --> 00:25:49.840 How many people are you making offers to and how many people do you need to buy to reach that financial goal? 451 00:25:50.520 --> 00:25:52.920 Now does that does that answer that question? 452 00:25:52.920 --> 00:25:57.840 You can be putting more stuff in the chat if I'm if I'm not hitting the mark, okay 453 00:25:58.040 --> 00:26:03.760 And so so it's important that you set your goals 454 00:26:03.760 --> 00:26:07.000 how do you desire to finish this year and 455 00:26:07.560 --> 00:26:15.120 how do you desire to be positioned for a really powerful January because September and January are the two best months, right and 456 00:26:15.840 --> 00:26:17.800 So you're going to go through? 457 00:26:17.800 --> 00:26:19.800 Your low-hanging fruit 458 00:26:20.280 --> 00:26:21.480 Okay 459 00:26:21.480 --> 00:26:28.840 Low-hanging fruit people that have shown interest people that have referred to you or you've worked with in the past or have expressed 460 00:26:29.240 --> 00:26:31.240 interest right 461 00:26:31.360 --> 00:26:36.440 People who have joined anything your Facebook group your mailing list 462 00:26:37.560 --> 00:26:40.920 People who have raised their hand for what you're doing 463 00:26:41.440 --> 00:26:44.000 And then put it in order that 464 00:26:44.640 --> 00:26:49.760 Get your top ten your top 100 that you can be following up and making an offer 465 00:26:50.160 --> 00:26:57.400 Okay, this is the time right now go through your low-hanging fruit you should always have a list of 466 00:26:58.080 --> 00:27:00.080 people to be following up with and 467 00:27:00.680 --> 00:27:07.160 Then of course you can be having conversion events which include calls which include launches which include 468 00:27:07.880 --> 00:27:14.800 You know workshops at which include lives anything that can you know move them? 469 00:27:15.240 --> 00:27:21.320 Forward so that's that's really important in in this season. Um 470 00:27:22.800 --> 00:27:29.160 Let me think so we talked about financial goals. We talked about capitalizing on these last four months 471 00:27:29.160 --> 00:27:31.320 We've talked about searching on LinkedIn 472 00:27:33.720 --> 00:27:38.320 Yeah, I think I think I've covered a lot of what you've talked about 473 00:27:38.640 --> 00:27:43.720 So I want to give personal time back to you. We're gonna come back in and dive deeper 474 00:27:43.880 --> 00:27:50.680 So for those of you listening to the recording, hopefully you got the tips and the help to make this just a fabulous 475 00:27:51.200 --> 00:27:53.520 End-of-year use this time 476 00:27:54.760 --> 00:28:01.520 Finish the month strong be prepared for what you're going to do in September build the ramp 477 00:28:01.520 --> 00:28:08.680 Oh, I know one of the questions was I get on LinkedIn and I just don't know what to do with my time 478 00:28:09.520 --> 00:28:16.080 Okay, what are you doing with your time you are posting short form or long form? 479 00:28:16.080 --> 00:28:19.880 you're posting those posts are going to be a blend of 480 00:28:21.200 --> 00:28:24.120 How to post that show your skill set 481 00:28:25.320 --> 00:28:29.160 inspirational posts that that inspire people and 482 00:28:29.920 --> 00:28:35.360 It's really important when you share things about yourself when you share anything 483 00:28:36.080 --> 00:28:42.040 Remember where your camera lens is your camera lens is on your ideal client 484 00:28:42.280 --> 00:28:44.080 It's not on yourself 485 00:28:44.080 --> 00:28:50.320 So if I tell a story about myself or my family or my business or anything, I'm trying to tell a story 486 00:28:50.320 --> 00:28:56.000 I'm desiring to tell a story they relate to that. They can paint themselves in so make sure 487 00:28:56.560 --> 00:28:58.560 Your lens is always 488 00:28:58.920 --> 00:29:03.800 Pointed at your ideal client everything you say everything you do 489 00:29:03.800 --> 00:29:10.000 So the how-to is help them be able to do something and at the same time it showcases your skills 490 00:29:10.080 --> 00:29:14.720 The inspiration is designed to inspire them which by the way 491 00:29:15.360 --> 00:29:19.760 LinkedIn really likes those they love you to inspire their audience 492 00:29:20.560 --> 00:29:22.400 okay, and 493 00:29:22.400 --> 00:29:26.360 and so all of that is, you know, really powerful and then 494 00:29:26.720 --> 00:29:33.640 And then you can have some conviction you can have some call-to-action posts that are just straight 495 00:29:33.640 --> 00:29:37.840 Hey, I'm doing this come and join me. Hey, I'm offering this you want it? 496 00:29:37.840 --> 00:29:39.840 They're just straight call-to-action posts 497 00:29:39.840 --> 00:29:40.600 Okay 498 00:29:40.600 --> 00:29:42.600 the the longer and deeper the 499 00:29:42.800 --> 00:29:48.840 Relationship the more you can be really direct with the call to action when you're still just dating and getting to know the more 500 00:29:48.840 --> 00:29:54.400 You need a lot of hope and inspiration and how-to. Okay, so that's one thing you're doing is you're posting 501 00:29:54.400 --> 00:29:59.880 Second thing you're doing is immediately after posting you're engaging 502 00:30:00.000 --> 00:30:05.000 because your engagement by liking and by commenting 503 00:30:05.400 --> 00:30:08.160 and commenting more than eight words, 504 00:30:08.160 --> 00:30:12.860 meaningful comments will drive up 505 00:30:12.860 --> 00:30:15.140 how much your post is seen. 506 00:30:15.140 --> 00:30:17.360 It's directly tied. 507 00:30:17.360 --> 00:30:20.720 So you post and then you go and you start going 508 00:30:20.720 --> 00:30:22.780 to the people that are already in your feed 509 00:30:22.780 --> 00:30:24.800 and you're liking, you're commenting, 510 00:30:24.800 --> 00:30:27.480 you're sharing, you're engaging. 511 00:30:27.480 --> 00:30:30.920 And finally, you're enlarging your pipeline. 512 00:30:30.920 --> 00:30:34.440 So you're having either adding people to, 513 00:30:34.440 --> 00:30:37.000 you're gonna go in and add five, 10, 25, 514 00:30:37.000 --> 00:30:40.760 however many you have time to be adding people every day. 515 00:30:40.760 --> 00:30:44.480 And you're having some DM conversations. 516 00:30:44.480 --> 00:30:48.880 And the DM conversations, mine sometimes are really simple. 517 00:30:48.880 --> 00:30:51.940 I love if it's a 15 minute call, 518 00:30:51.940 --> 00:30:55.560 I love having conversations about business 519 00:30:55.560 --> 00:30:57.720 and about faith and about life. 520 00:30:57.720 --> 00:31:00.500 I forget, I'll send you my exact message. 521 00:31:01.400 --> 00:31:02.920 I would love to connect with you 522 00:31:02.920 --> 00:31:05.160 if that's of interest to you as well. 523 00:31:05.160 --> 00:31:06.760 So what are they gonna do? 524 00:31:06.760 --> 00:31:08.460 They're gonna go check out your posts. 525 00:31:08.460 --> 00:31:10.280 They're gonna go check out your newsletter. 526 00:31:10.280 --> 00:31:12.200 And if they relate, they're gonna say, sure, 527 00:31:12.200 --> 00:31:15.300 I'd love that and boom, you've got a connection. 528 00:31:15.300 --> 00:31:18.680 And then the ones that are more a direct approach 529 00:31:18.680 --> 00:31:20.880 to having them as a client, 530 00:31:20.880 --> 00:31:23.140 then you wanna warm up a little bit. 531 00:31:23.140 --> 00:31:25.100 You wanna ask questions, 532 00:31:25.100 --> 00:31:28.620 how long have you been in business or how long have you? 533 00:31:28.620 --> 00:31:32.460 And have a series of a couple of questions. 534 00:31:32.460 --> 00:31:34.700 And then you can share, 535 00:31:34.700 --> 00:31:38.400 one of the things I'm offering is a free, 536 00:31:38.400 --> 00:31:40.100 whatever the name of your call, 537 00:31:40.100 --> 00:31:41.800 your call should have a name 538 00:31:41.800 --> 00:31:45.060 that talks about the result that they get, okay? 539 00:31:45.060 --> 00:31:48.140 A free breakthrough, a free evaluation, 540 00:31:48.140 --> 00:31:49.820 a free assessment, a free, 541 00:31:49.820 --> 00:31:51.620 and it should be something 542 00:31:51.620 --> 00:31:54.180 that they really, really desire, okay? 543 00:31:54.180 --> 00:31:57.420 And would you like to join? 544 00:31:57.420 --> 00:31:59.900 Would you like to connect, okay? 545 00:31:59.900 --> 00:32:04.900 And so what I'll do is I'll gather some of my DMs. 546 00:32:07.020 --> 00:32:08.120 Would that be helpful? 547 00:32:08.120 --> 00:32:10.180 And I'll share some of my DMs. 548 00:32:10.180 --> 00:32:14.740 Okay, I'll gather some of my DMs. 549 00:32:14.740 --> 00:32:17.480 And so that's the things that you're doing. 550 00:32:17.480 --> 00:32:22.000 You're posting every single day, it's your wonder hour. 551 00:32:22.000 --> 00:32:24.840 You are engaging, that's gonna drive up people 552 00:32:24.840 --> 00:32:27.320 reading your posts and the relationships. 553 00:32:27.320 --> 00:32:30.160 You are adding and DMing, okay? 554 00:32:30.160 --> 00:32:31.960 So that you're expanding your pipeline. 555 00:32:31.960 --> 00:32:34.240 That's what you're doing and it should take an hour 556 00:32:34.240 --> 00:32:36.360 and you should do it every single day. 557 00:32:36.360 --> 00:32:39.160 All right, blessings, let me go back to everybody 558 00:32:39.160 --> 00:32:41.160 and talk to everybody real quick here.