WEBVTT

1
00:00:00.000 --> 00:00:01.400
Okay, I think that's it.

2
00:00:01.400 --> 00:00:03.360
Okay, that's the part that looked different.

3
00:00:03.360 --> 00:00:05.280
Okay, I think we're good.

4
00:00:05.280 --> 00:00:06.120
Okay.

5
00:00:06.120 --> 00:00:08.680
If it doesn't load all the way through,

6
00:00:08.680 --> 00:00:10.600
it might make you do it again, but.

7
00:00:10.600 --> 00:00:12.640
Okay, I think we're good.

8
00:00:12.640 --> 00:00:13.480
Got it.

9
00:00:13.480 --> 00:00:15.000
I think we're live.

10
00:00:15.000 --> 00:00:18.240
Let me let everyone in here restart the recording.

11
00:00:19.120 --> 00:00:20.920
All right, I think we got it, James.

12
00:00:22.200 --> 00:00:23.800
Okay.

13
00:00:23.800 --> 00:00:26.540
All right, hello, welcome everyone.

14
00:00:26.540 --> 00:00:27.880
Wow, we already got a hand up.

15
00:00:27.880 --> 00:00:28.720
I love it.

16
00:00:28.720 --> 00:00:29.960
I love it.

17
00:00:29.960 --> 00:00:31.580
Welcome everyone.

18
00:00:31.580 --> 00:00:34.460
I'm just gonna double check that our live stream is working.

19
00:00:34.460 --> 00:00:35.860
Thanks for your patience.

20
00:00:35.860 --> 00:00:38.380
I'm figuring out the live stream situation

21
00:00:38.380 --> 00:00:40.500
to make sure everyone can see this.

22
00:00:41.460 --> 00:00:42.300
Okay, we're-

23
00:00:42.300 --> 00:00:43.700
Megan, if you wanna make me a co-host,

24
00:00:43.700 --> 00:00:44.900
I can let people in.

25
00:00:44.900 --> 00:00:47.280
Yes, I will do that.

26
00:00:47.280 --> 00:00:48.120
Perfect.

27
00:00:48.120 --> 00:00:51.140
Okay, I see our live stream, so we're good to go.

28
00:00:51.140 --> 00:00:52.540
All right, welcome everybody.

29
00:00:52.540 --> 00:00:54.540
As you can tell, I am not Steven.

30
00:00:55.820 --> 00:00:57.420
Steven is traveling today.

31
00:00:57.420 --> 00:00:59.420
If you guys saw his post earlier,

32
00:00:59.480 --> 00:01:00.960
Steven's traveling today.

33
00:01:00.960 --> 00:01:05.319
He's going to a really fun vision retreat with Chelsea.

34
00:01:05.319 --> 00:01:08.520
So he tagged me in for these income office hours

35
00:01:08.520 --> 00:01:10.640
and I'm super excited to be here

36
00:01:10.640 --> 00:01:14.920
because I love talking strategy with people building brands

37
00:01:14.920 --> 00:01:17.080
and that's the journey you guys are on right now.

38
00:01:17.080 --> 00:01:20.740
So I'm super, super excited to dive in with you guys.

39
00:01:20.740 --> 00:01:23.600
I also have a special announcement.

40
00:01:23.600 --> 00:01:25.360
I'd like to go over with you guys

41
00:01:25.360 --> 00:01:27.600
toward the end of the call, okay?

42
00:01:27.600 --> 00:01:29.740
So, oh, thanks guys.

43
00:01:29.740 --> 00:01:30.580
I appreciate it.

44
00:01:30.580 --> 00:01:32.120
It's so fun to be here.

45
00:01:32.120 --> 00:01:33.980
So I'm gonna talk about a special announcement

46
00:01:33.980 --> 00:01:36.020
at the end of the call because I wanna prioritize

47
00:01:36.020 --> 00:01:38.240
answering your questions, all right?

48
00:01:38.240 --> 00:01:40.100
But please stick to the end with me

49
00:01:40.100 --> 00:01:41.840
because I don't want you guys to miss out.

50
00:01:41.840 --> 00:01:44.900
I have a special announcement only for eye-to-eye people.

51
00:01:44.900 --> 00:01:47.100
So that's you guys, all right?

52
00:01:47.100 --> 00:01:50.180
So I don't know how Steven normally starts these things,

53
00:01:50.180 --> 00:01:51.740
but welcome all,

54
00:01:51.740 --> 00:01:54.840
and we're gonna jump into some questions, all right?

55
00:01:54.840 --> 00:01:55.680
Sound good?

56
00:01:56.580 --> 00:01:59.860
Okay, let's go.

57
00:01:59.860 --> 00:02:03.180
Let's see, I think I saw Jenny's hand up first.

58
00:02:03.180 --> 00:02:04.540
So we'll go to you, Jenny.

59
00:02:05.940 --> 00:02:06.780
Awesome.

60
00:02:06.780 --> 00:02:07.620
Hey Megan, how are you?

61
00:02:07.620 --> 00:02:09.220
Good, how are you?

62
00:02:09.220 --> 00:02:10.539
Doing well.

63
00:02:10.539 --> 00:02:12.740
Let me, sorry, I'm washing dishes.

64
00:02:12.740 --> 00:02:16.260
Let me try to type my Instagram handle in here

65
00:02:16.260 --> 00:02:19.940
so you can find me.

66
00:02:20.940 --> 00:02:25.940
I have a question about a recent affiliate post that I did

67
00:02:32.440 --> 00:02:36.920
that completely bombed just in terms of Instagram

68
00:02:36.920 --> 00:02:38.600
spreading it and comments.

69
00:02:38.600 --> 00:02:41.920
And so I'm sure I use like some no-no words

70
00:02:41.920 --> 00:02:43.840
and things that just would love feedback

71
00:02:43.840 --> 00:02:48.160
on what to do differently next time.

72
00:02:48.180 --> 00:02:53.180
Okay, so is this your handle here in the chat?

73
00:02:53.380 --> 00:02:55.780
The loving life at home, yes.

74
00:02:55.780 --> 00:03:00.500
Okay, so what, are you saying what bombed is the views

75
00:03:00.500 --> 00:03:02.840
or the people taking action?

76
00:03:04.020 --> 00:03:06.180
The first thing that bombed was views.

77
00:03:06.180 --> 00:03:09.260
I got like one view the day,

78
00:03:09.260 --> 00:03:10.940
and then I think I got three more today.

79
00:03:10.940 --> 00:03:12.940
So obviously Instagram is not pushing it,

80
00:03:12.940 --> 00:03:16.340
which made me think, okay, probably something,

81
00:03:16.360 --> 00:03:18.640
and I wouldn't get any messages about getting flagged

82
00:03:18.640 --> 00:03:22.400
or violating terms of service or anything like that.

83
00:03:23.600 --> 00:03:28.600
And then I did another affiliate post today that,

84
00:03:28.800 --> 00:03:30.760
so the first one I had talked to,

85
00:03:30.760 --> 00:03:32.160
this company gave me a discount code.

86
00:03:32.160 --> 00:03:36.440
So I mentioned that the affiliate post I did today,

87
00:03:36.440 --> 00:03:39.040
originally in the original post, I didn't mention the code.

88
00:03:39.040 --> 00:03:41.040
I waited till it got a little engagement.

89
00:03:41.040 --> 00:03:44.280
And then once I hit like 19 views,

90
00:03:44.300 --> 00:03:46.220
I edited it and added like,

91
00:03:46.220 --> 00:03:51.220
hey, comment this for a link and discount code.

92
00:03:52.380 --> 00:03:53.580
That one's doing a little better.

93
00:03:53.580 --> 00:03:56.340
It's still in the double digits.

94
00:03:57.420 --> 00:03:58.820
Which post am I looking at here?

95
00:03:58.820 --> 00:03:59.780
Cause I see.

96
00:03:59.780 --> 00:04:01.740
Sorry, a lot of posts.

97
00:04:01.740 --> 00:04:03.940
Homeschooling one, happy mail day.

98
00:04:05.980 --> 00:04:07.940
Yeah, it's the one with the planners.

99
00:04:07.940 --> 00:04:10.620
Hold on, let me pull up my Instagram second.

100
00:04:10.620 --> 00:04:11.460
I see.

101
00:04:11.460 --> 00:04:13.760
Yeah, second row, yeah.

102
00:04:14.460 --> 00:04:16.300
The one for you.

103
00:04:16.300 --> 00:04:18.420
Oh wow, yeah.

104
00:04:18.420 --> 00:04:20.980
Yeah, see caption for discount code.

105
00:04:20.980 --> 00:04:21.820
Okay.

106
00:04:23.260 --> 00:04:26.740
Comment planner for 10% off your order.

107
00:04:26.740 --> 00:04:30.860
I could rave about cultivate what matters forever.

108
00:04:30.860 --> 00:04:32.020
Oh, that's like the brand.

109
00:04:32.020 --> 00:04:34.740
Okay, all their products are beautiful and functional.

110
00:04:36.300 --> 00:04:37.140
Power sheets.

111
00:04:37.140 --> 00:04:38.720
Okay, I love the description of it.

112
00:04:39.740 --> 00:04:41.220
Wow, that's cool.

113
00:04:41.240 --> 00:04:45.360
Okay, so we got two things going on, okay?

114
00:04:45.360 --> 00:04:49.480
I think your first issue is just views, right?

115
00:04:49.480 --> 00:04:50.900
So just getting views

116
00:04:50.900 --> 00:04:53.820
and we can talk about engagement after that.

117
00:04:53.820 --> 00:04:55.380
But first you want to generate views,

118
00:04:55.380 --> 00:04:57.560
which is definitely Yuke's area of expertise.

119
00:04:57.560 --> 00:05:00.160
Actually, maybe even Tiffany could speak to this.

120
00:05:00.000 --> 00:05:02.920
because she's running several accounts right now.

121
00:05:02.920 --> 00:05:05.440
She's doing our own, Tiffany is my business partner too.

122
00:05:05.440 --> 00:05:07.400
So she's doing our own account

123
00:05:07.400 --> 00:05:10.600
and has a lot more traction with views.

124
00:05:10.600 --> 00:05:13.640
But I would love to speak to your call to action

125
00:05:13.640 --> 00:05:15.960
a little bit for a second if that's okay.

126
00:05:15.960 --> 00:05:18.680
Because I like that at the end here,

127
00:05:18.680 --> 00:05:21.080
you are talking about how you've been using this

128
00:05:21.080 --> 00:05:22.960
for seven years.

129
00:05:22.960 --> 00:05:26.480
Like that catches my eye immediately.

130
00:05:26.480 --> 00:05:29.320
So do you remember when Steven was teaching

131
00:05:29.320 --> 00:05:32.040
about the hook story offer framework?

132
00:05:32.040 --> 00:05:33.640
Yes, I did.

133
00:05:33.640 --> 00:05:36.560
So I would love to see this structure

134
00:05:36.560 --> 00:05:38.280
just slightly differently.

135
00:05:38.280 --> 00:05:42.120
And even then you can implement this in the reel itself.

136
00:05:42.120 --> 00:05:43.600
So in the comment and the reel.

137
00:05:43.600 --> 00:05:46.120
So number one, a hook.

138
00:05:46.120 --> 00:05:49.600
Your hook could really be something along the lines

139
00:05:49.600 --> 00:05:51.840
of like the fact that you've been using this

140
00:05:51.840 --> 00:05:56.080
for seven years and the benefit that you've gotten out of it.

141
00:05:56.080 --> 00:05:58.600
So like just in your own words,

142
00:05:58.600 --> 00:06:00.520
why are you such a fan of this?

143
00:06:00.520 --> 00:06:01.800
Like what does it do for your life?

144
00:06:01.800 --> 00:06:04.280
What are some practical benefits it gives you?

145
00:06:04.280 --> 00:06:05.920
Gotcha.

146
00:06:05.920 --> 00:06:09.000
Just being able to identify what's important to me

147
00:06:09.000 --> 00:06:11.520
and then to strategically break down goals

148
00:06:11.520 --> 00:06:15.080
to make them more manageable, doable

149
00:06:15.080 --> 00:06:19.040
and helped me meet those goals over the past seven years

150
00:06:19.040 --> 00:06:20.920
over life changes and such.

151
00:06:20.920 --> 00:06:23.280
Okay, so let's, all right.

152
00:06:23.280 --> 00:06:24.360
I don't know anything about you

153
00:06:24.360 --> 00:06:25.800
but I'm gonna ask you a few questions.

154
00:06:26.640 --> 00:06:28.440
I think we can come up with a hook

155
00:06:28.440 --> 00:06:30.800
that will really catch people.

156
00:06:30.800 --> 00:06:33.680
I'm assuming if you use something like this

157
00:06:33.680 --> 00:06:35.480
you're probably running a home.

158
00:06:35.480 --> 00:06:38.800
You might have kids and have a family that keeps you busy.

159
00:06:38.800 --> 00:06:42.240
Is there any like kind of wow fact?

160
00:06:42.240 --> 00:06:44.000
Like I have seven kids.

161
00:06:44.000 --> 00:06:46.640
Like that's definitely a hook, you know?

162
00:06:46.640 --> 00:06:50.040
Or like, I don't know the amount of things that you do

163
00:06:50.040 --> 00:06:52.000
like you homeschool and you work

164
00:06:52.000 --> 00:06:53.320
and you run a farm and you do this.

165
00:06:53.320 --> 00:06:57.360
Like there's some kind of like wow fact that we can use

166
00:06:57.360 --> 00:07:00.480
that will show people using this system

167
00:07:00.480 --> 00:07:02.120
has helped me do all of this.

168
00:07:02.120 --> 00:07:03.320
Do you see where I'm going with that?

169
00:07:03.320 --> 00:07:04.880
Yeah, yeah.

170
00:07:04.880 --> 00:07:05.720
I can see that.

171
00:07:05.720 --> 00:07:06.560
So you tell me something about you

172
00:07:06.560 --> 00:07:09.640
that might kind of fit along those lines.

173
00:07:09.640 --> 00:07:12.320
Yeah, I think that fits in like the goals

174
00:07:12.320 --> 00:07:13.480
in lots of different areas.

175
00:07:13.480 --> 00:07:15.320
Like, you know, what do you do if you wanna progress

176
00:07:15.320 --> 00:07:16.840
in lots of different areas?

177
00:07:16.840 --> 00:07:21.440
So homeschooling or backyard chickens,

178
00:07:21.440 --> 00:07:23.520
transitioning from working full-time

179
00:07:23.520 --> 00:07:26.200
to working part-time to working from home.

180
00:07:26.200 --> 00:07:27.040
Okay.

181
00:07:27.040 --> 00:07:30.320
You know, how do you manage all those different areas?

182
00:07:30.320 --> 00:07:33.040
Well, this helped me kind of compartmentalize

183
00:07:33.040 --> 00:07:36.600
and break down each area.

184
00:07:36.600 --> 00:07:37.440
Okay, yeah.

185
00:07:37.440 --> 00:07:38.280
Something like that.

186
00:07:38.280 --> 00:07:39.120
Yeah, yeah.

187
00:07:39.120 --> 00:07:42.320
I definitely like,

188
00:07:44.040 --> 00:07:46.520
I like having like a number in there.

189
00:07:46.520 --> 00:07:50.480
Like I think just practically it's very eye-catching.

190
00:07:50.480 --> 00:07:53.480
So the fact that you've been using this for seven years,

191
00:07:53.480 --> 00:07:54.720
you could say something,

192
00:07:54.720 --> 00:07:56.880
it could be like a curiosity thing too.

193
00:07:56.880 --> 00:07:59.400
Like it doesn't have to be like an interesting statistic,

194
00:07:59.400 --> 00:08:01.600
which is like what I was kind of going for.

195
00:08:01.600 --> 00:08:02.800
Could be a curiosity thing,

196
00:08:02.800 --> 00:08:05.400
like wanna learn all my secrets,

197
00:08:05.400 --> 00:08:07.520
all my productivity secrets.

198
00:08:07.520 --> 00:08:10.360
I've been using this for seven years, blah, blah, blah,

199
00:08:10.360 --> 00:08:11.600
share some of the benefits.

200
00:08:11.600 --> 00:08:13.240
So that's the story part.

201
00:08:13.240 --> 00:08:15.040
So then it's just like one line.

202
00:08:15.040 --> 00:08:16.920
It's like, learn all my secrets

203
00:08:16.920 --> 00:08:19.080
about how I've managed dot, dot, dot.

204
00:08:19.080 --> 00:08:21.200
And then it's the story where you're telling the story

205
00:08:21.200 --> 00:08:23.080
of how you've been using this for seven years,

206
00:08:23.080 --> 00:08:24.320
all the benefits.

207
00:08:24.320 --> 00:08:25.920
Then you have the offer.

208
00:08:25.920 --> 00:08:29.400
That's where you have comment planner, blah, blah, blah.

209
00:08:29.400 --> 00:08:32.440
Also weave in, like where you start saying like,

210
00:08:32.440 --> 00:08:35.200
I could rave about Cultivate What Matters forever.

211
00:08:35.200 --> 00:08:37.640
And then, you know, do you struggle to set realistic goals?

212
00:08:37.640 --> 00:08:39.000
Are you unsure whether they're meaningful?

213
00:08:39.000 --> 00:08:41.000
Do you have difficulty managing your time?

214
00:08:41.000 --> 00:08:44.120
Also explain there how you've been able

215
00:08:44.120 --> 00:08:46.640
to do those things using PowerSheets.

216
00:08:46.640 --> 00:08:47.480
Gotcha.

217
00:08:47.720 --> 00:08:49.040
How have those things actually,

218
00:08:49.040 --> 00:08:53.200
like people love to hear a practical example, right?

219
00:08:53.200 --> 00:08:54.680
Of how it affects them.

220
00:08:54.680 --> 00:08:58.040
Then hit them with your call to action, right?

221
00:08:58.040 --> 00:09:01.840
And you can also frame your reel.

222
00:09:01.840 --> 00:09:04.280
Now you could speak a lot better to like,

223
00:09:04.280 --> 00:09:07.320
how to get this reel to have more attention.

224
00:09:07.320 --> 00:09:12.200
One thing I think you could do is leverage PVC with this.

225
00:09:12.200 --> 00:09:16.320
Like, yeah, we don't need to try

226
00:09:16.320 --> 00:09:17.800
to reinvent the wheel here.

227
00:09:17.800 --> 00:09:19.240
The picture is good,

228
00:09:19.240 --> 00:09:21.800
but you could incorporate the picture of this,

229
00:09:21.800 --> 00:09:24.280
like at the end of the reel, for example.

230
00:09:24.280 --> 00:09:25.360
True, okay.

231
00:09:25.360 --> 00:09:28.520
You can use PVC, something that's gone really viral

232
00:09:28.520 --> 00:09:31.720
and totally unrelated.

233
00:09:31.720 --> 00:09:32.560
Yeah.

234
00:09:32.560 --> 00:09:34.000
Yeah, or in a carousel style.

235
00:09:34.000 --> 00:09:35.200
I was thinking the same thing,

236
00:09:35.200 --> 00:09:36.880
because the image isn't moving.

237
00:09:36.880 --> 00:09:39.240
So it's not very eye-catching in that way.

238
00:09:39.240 --> 00:09:40.560
It's got beautiful colors

239
00:09:40.560 --> 00:09:42.560
and it's definitely like pretty to look at,

240
00:09:42.560 --> 00:09:43.920
but it's not moving.

241
00:09:44.800 --> 00:09:46.520
And there's just so much going on.

242
00:09:46.520 --> 00:09:47.920
I agree with everything Megan said,

243
00:09:47.920 --> 00:09:50.960
but I was thinking as she said that.

244
00:09:50.960 --> 00:09:53.400
Like if you were to put like a carousel style

245
00:09:53.400 --> 00:09:58.240
with this as page two and make the hook very clear

246
00:09:58.240 --> 00:10:00.240
because there's just so much going on.

247
00:10:00.000 --> 00:10:06.000
on I don't know what to read and what to look at and people are scrolling so fast that they're

248
00:10:06.000 --> 00:10:12.420
going to see all of this text and then they're just gone they're not even yeah I think that's

249
00:10:12.420 --> 00:10:18.000
probably the reason why this one didn't take off but I can see that you've had other ones

250
00:10:18.000 --> 00:10:23.640
do well so I think capitalizing on the PVC for sure.

251
00:10:23.640 --> 00:10:29.740
I even like like this one you know like I could see like this you're hooked to the real

252
00:10:29.740 --> 00:10:33.700
and being like this is how you feel when you have a million things going on or something

253
00:10:33.700 --> 00:10:42.460
right yeah or the one with um what's her name lucy oh yeah I like that one too but that

254
00:10:42.460 --> 00:10:48.460
could be like your hook and then okay really quick short story story it could just be text

255
00:10:48.460 --> 00:10:52.860
overlay like find out how I changed my life with blah blah blah and then like you can

256
00:10:52.860 --> 00:10:57.420
include a picture at the end or like a carousel like Tiffany's saying okay I definitely think

257
00:10:57.420 --> 00:11:03.020
that should help you on both fronts and let's see how it goes let's see how it goes yeah

258
00:11:03.020 --> 00:11:11.420
awesome thank you guys yeah that's good okay let's see love this shirt I'm just reading

259
00:11:11.420 --> 00:11:16.860
oh yeah in the chat I was looking at that too like that's definitely that's a hook right

260
00:11:16.860 --> 00:11:28.460
there okay Hafsa I see your hand up as well if you're there I think you're muted I'm looking

261
00:11:28.460 --> 00:11:32.940
for you can you hear me yes okay sorry I had a call coming in I'm like wait what button

262
00:11:32.940 --> 00:11:38.860
am I supposed to press oh sorry okay um so I wrote down my questions so I don't like

263
00:11:38.860 --> 00:11:44.700
blabber and go all over the place okay okay so I'm in the cupcake decorating slash baking

264
00:11:44.700 --> 00:11:51.260
niche I found a pvc for a number slash letter cupcake box for bakers to put their finished

265
00:11:51.260 --> 00:11:55.580
cupcakes in it makes the presentation really pop and a lot of people were asking in the

266
00:11:55.580 --> 00:12:01.660
comments where they can buy or make that box and I found another pvc where there's a girl

267
00:12:01.660 --> 00:12:05.900
walking you through how to make it but it's all in the video so if you don't hit pause

268
00:12:05.900 --> 00:12:10.700
fast enough you're going to miss the steps in her caption she links to the template that

269
00:12:10.700 --> 00:12:17.100
she uses the template is not hers it's from somebody else but it's free I commented template

270
00:12:17.100 --> 00:12:21.740
just to see what it looks like and it's a very simple cut out template it doesn't have any

271
00:12:21.740 --> 00:12:27.900
written directions or anything so my question is should I use the pvc video walkthrough but

272
00:12:27.900 --> 00:12:32.860
instead of the template that she has ask them to get a template that I will make but in mine

273
00:12:33.740 --> 00:12:37.180
I'll have written directions at the top instead of just cutting out the numbers

274
00:12:37.180 --> 00:12:43.340
and it kind of feels weird because I'm using somebody else's like work to do this so I'm just

275
00:12:43.340 --> 00:12:50.140
asking should I do the whole hook story off before this or just move on yes you should do it

276
00:12:52.780 --> 00:12:58.780
so okay here here's what you don't want to do because I was talking to someone else who wanted

277
00:12:58.780 --> 00:13:06.300
to do affiliate products and she was like can I take can I take like pvc of some like that someone

278
00:13:06.300 --> 00:13:11.420
else has made right of the product and then they have an affiliate link to that product they were

279
00:13:11.420 --> 00:13:18.620
saying can I take that pvc same product but put my affiliate link and I was like probably not yeah

280
00:13:18.620 --> 00:13:24.780
they won't appreciate that right because that's their content that they created for their affiliate

281
00:13:24.780 --> 00:13:30.780
product so you don't want to like take it and sell the same product you know what I'm saying

282
00:13:30.860 --> 00:13:38.220
but you can take pvc of something else right and and then point it to a different product

283
00:13:38.220 --> 00:13:42.700
does that make sense the issue is more like well and this is a little bit different because you're

284
00:13:42.700 --> 00:13:47.420
talking about making the product so this is going to be more of like a lead generation like freebie

285
00:13:47.420 --> 00:13:51.980
or something yeah maybe you could sell it but she's talking about an affiliate product so it's

286
00:13:51.980 --> 00:13:56.780
the same exact product right it's just a different affiliate link so that's kind of an issue because

287
00:13:56.780 --> 00:14:02.940
the person is going to have an issue with that if you create something different right but same

288
00:14:02.940 --> 00:14:09.980
same idea you may even be able to find like like other similar reels where they're showing just

289
00:14:09.980 --> 00:14:14.700
like other reels of the same thing like what is it it's like a decorative box or something that

290
00:14:14.700 --> 00:14:19.900
replaces the cupcakes you could probably find more than that then you're using different ones

291
00:14:19.900 --> 00:14:25.180
you know yeah and you're getting the what you're doing with that is you're basically using that

292
00:14:25.180 --> 00:14:30.300
to show people the end result like this is what this is what's going to look like you're explaining

293
00:14:30.300 --> 00:14:34.860
what the product does what it's for you're like painting the picture for them but you're providing

294
00:14:34.860 --> 00:14:40.780
them your own product so i think that's fine i think that's fine okay um is that is that your

295
00:14:40.780 --> 00:14:45.420
main concern or do you want to talk through like practically how to do that no that was my main

296
00:14:45.420 --> 00:14:50.460
issue i wasn't sure like ethically if i was doing the right thing um yeah i wouldn't do the same

297
00:14:50.460 --> 00:14:55.420
exact product but if you're doing a different product like you're not stealing sales from

298
00:14:55.420 --> 00:14:59.740
them because it's your own thing it's not sales she's giving it for free too yeah

299
00:15:00.000 --> 00:15:03.520
Well, same thing. Whatever. She's probably generating leads

300
00:15:03.520 --> 00:15:07.200
too. Yeah. Okay. All right. I like that idea. And then give

301
00:15:07.200 --> 00:15:09.960
her credit, like give her credit, tag her in there and say

302
00:15:09.960 --> 00:15:12.760
like, you know, cred to this person, and they're welcome to

303
00:15:12.760 --> 00:15:16.560
go check out her profile and get her thing. You know, like, by

304
00:15:16.560 --> 00:15:20.080
all means, I think it would be good. Like if I were going to do

305
00:15:20.080 --> 00:15:26.680
that, I would try to get a variety. Because I kind of want,

306
00:15:27.200 --> 00:15:31.320
I kind of want to give people the impression that it might not

307
00:15:31.320 --> 00:15:34.640
look like just this one thing. Does that make sense? Like, I

308
00:15:34.640 --> 00:15:38.440
want them to see like different ones, so that they understand

309
00:15:38.440 --> 00:15:41.360
the concept, and generally what it looks like, but they don't

310
00:15:41.360 --> 00:15:45.480
know the exact design until they get mine. Does that make sense?

311
00:15:45.840 --> 00:15:50.920
Yeah. You could even do some kind of remix with it, where you

312
00:15:50.920 --> 00:15:55.480
put like, some kind of visual or clip of yours. In addition to

313
00:15:55.480 --> 00:15:58.480
the PVC, you could try that as well, if you wanted to give them

314
00:15:58.480 --> 00:16:00.920
more of an idea of what it looks like. But yeah, I think it's

315
00:16:00.920 --> 00:16:03.280
okay to reuse that. And then if someone reaches out to you and

316
00:16:03.280 --> 00:16:05.760
is like, hey, stop doing it, then you're like, okay, no

317
00:16:05.760 --> 00:16:09.160
problem. Take it down. You know, so

318
00:16:09.840 --> 00:16:13.400
one question that's still related to it. So basically use

319
00:16:13.400 --> 00:16:17.200
the PVCs that would showcase the product, but don't use the PVC

320
00:16:17.200 --> 00:16:20.800
that's showing you how to make the product that she's selling a

321
00:16:20.800 --> 00:16:21.440
template of?

322
00:16:22.000 --> 00:16:27.480
Um, yeah, probably not. Because, well, do you want them to make

323
00:16:27.480 --> 00:16:30.560
it on their own? Or are you saying like, put it together?

324
00:16:31.160 --> 00:16:35.400
So both of these would be DIY products. It's just

325
00:16:37.160 --> 00:16:40.600
showing you how to put it together. Yeah. Okay. I would

326
00:16:40.600 --> 00:16:46.200
maybe I don't know, I think, depending on what the real looks

327
00:16:46.200 --> 00:16:51.200
like, um, well, because I'm just not sure like, if it would match

328
00:16:51.200 --> 00:16:54.280
what you're doing, you know, like, are the instructions the

329
00:16:54.280 --> 00:16:57.760
same as what your instructions would be, you know, but maybe

330
00:16:57.800 --> 00:17:01.200
you could remake that one. You know, like you could what's the

331
00:17:01.200 --> 00:17:04.720
first, the first example of what you can do with PVC, like you

332
00:17:04.720 --> 00:17:09.839
can redo it yourself, basically. Yeah, try that. But I would say

333
00:17:09.920 --> 00:17:13.240
lean into the easier ones where you're just like showcasing what

334
00:17:13.240 --> 00:17:16.440
it is, you know, showcase what it is that way you're not

335
00:17:16.440 --> 00:17:20.240
getting too nitty gritty into the details and setting an

336
00:17:20.240 --> 00:17:23.880
expectation for them to receive this exact thing. You know what

337
00:17:23.880 --> 00:17:26.800
I mean? Yeah, I would want to like shy away from that so that

338
00:17:26.800 --> 00:17:28.880
they're not like, Oh, this isn't the same thing that was in the

339
00:17:28.880 --> 00:17:32.840
real. So I would want to use kind of different ones. Yeah,

340
00:17:32.880 --> 00:17:35.720
try that and see how it goes. See where you get traction and

341
00:17:35.720 --> 00:17:39.720
then repeat more of that. Okay. All right. I'll try that. Thank

342
00:17:39.720 --> 00:17:43.200
you. Yeah, I like I like what Chelsea saying to like remix

343
00:17:43.200 --> 00:17:46.000
with some of your own take the first part of hers, and then

344
00:17:46.000 --> 00:17:48.440
lace it in with some of your own stuff. You can definitely do

345
00:17:48.440 --> 00:17:53.120
that as well. Kind of my own stuff or like take other PVCs

346
00:17:53.120 --> 00:17:56.280
that show the same thing and put them all together. That sounds

347
00:17:56.280 --> 00:17:58.720
like a lot of work, but you could do that. I don't have that

348
00:17:58.720 --> 00:18:01.640
like I haven't made it myself. So I don't have my own footage

349
00:18:01.640 --> 00:18:04.840
or anything to show. Yeah, you don't have to I would wait until

350
00:18:04.840 --> 00:18:08.000
you actually make it wait until you make it yourself and then

351
00:18:08.000 --> 00:18:10.400
try to record some of your own content. Like I think it would

352
00:18:10.400 --> 00:18:14.000
be good to lace it and you could even include like a little video

353
00:18:14.000 --> 00:18:17.280
of how to put it together for people who actually get the

354
00:18:17.280 --> 00:18:21.040
thing. You can be like here, watch this video overview of

355
00:18:21.040 --> 00:18:23.680
how to put it together, right? And then you can take pieces of

356
00:18:23.680 --> 00:18:26.920
that and lace them into the reels and the PVC that you're

357
00:18:26.920 --> 00:18:30.840
using as well. But yeah, I like kind of stitching it together

358
00:18:30.840 --> 00:18:33.440
because again, I think it just like keeps people the

359
00:18:33.440 --> 00:18:36.680
expectation of what it exactly looks like a little bit vague,

360
00:18:36.720 --> 00:18:37.960
which is going to help you.

361
00:18:39.400 --> 00:18:41.000
Got it. Makes sense. Thank you.

362
00:18:41.440 --> 00:18:44.800
Yeah, no problem. I see. I don't know if this microphone is

363
00:18:44.800 --> 00:18:49.400
connected. So let me just that's fine. You guys can hear

364
00:18:49.400 --> 00:18:56.000
me fine, right? Okay, let's go to Chelsea. Chelsea men.

365
00:19:00.200 --> 00:19:03.360
Hello. All right, y'all may not be able to hear me very well,

366
00:19:03.360 --> 00:19:06.560
because I got a phone call and then my volume went nuts.

367
00:19:06.640 --> 00:19:09.760
Actually, we can hear you great. You're good. Okay, good. Well, I

368
00:19:09.760 --> 00:19:11.680
may y'all may be looking at my ear a little bit.

369
00:19:12.680 --> 00:19:17.440
I'm having a hard time here. And I was gonna say on hers real

370
00:19:17.440 --> 00:19:22.680
quick, what Steven or you one of them had told me was take the

371
00:19:22.720 --> 00:19:26.520
first part of their viral video and put it at the beginning and

372
00:19:26.520 --> 00:19:28.680
then add your own little something at the end. It doesn't

373
00:19:28.680 --> 00:19:31.640
have to be anything big, but at least the viral video part.

374
00:19:31.760 --> 00:19:34.880
Yeah, Graham will recognize that and pushes it out to more people

375
00:19:34.880 --> 00:19:37.880
than just your own content. So yes, I remember that on

376
00:19:37.880 --> 00:19:42.480
something that you could told me. So my question, we're

377
00:19:42.480 --> 00:19:47.400
getting ready to start the truly free market next week. The

378
00:19:48.000 --> 00:19:52.400
white glove onboarding and all of that. I'm at a crossroads I

379
00:19:52.400 --> 00:19:57.200
have sold out of my splat mats on Amazon and have not been able

380
00:19:57.200 --> 00:19:58.320
to continue to

381
00:20:00.000 --> 00:20:04.720
to think about purchasing more they just weren't selling okay so what i was wanting to do because

382
00:20:04.720 --> 00:20:09.840
i am going to be switching over to truly free with my keybole product my done for you product

383
00:20:11.600 --> 00:20:16.560
i'm paying spectrum right now and they're not they're not doing very well on my sales they're

384
00:20:16.560 --> 00:20:21.760
only selling one or two bowls a day so i was wondering if i could go ahead and cancel that

385
00:20:21.760 --> 00:20:28.480
being said i'm going to be moving over to the truly free market for my sales and not relying

386
00:20:28.480 --> 00:20:34.000
on amazon because i don't want to keep paying ppc if it's not getting me anywhere so i just

387
00:20:34.000 --> 00:20:40.480
wanted a little bit of advice from somebody who has been there done that with amazon and yeah

388
00:20:41.440 --> 00:20:48.560
so i haven't just i'm paying i'm still paying amazon every month um for this dfi product

389
00:20:49.120 --> 00:20:53.760
yeah well and even for my splat mats i never made a commission i mean i never made any money

390
00:20:53.760 --> 00:20:59.920
of it okay never went anywhere unfortunately um so that's why i didn't reorder splat mats but i

391
00:20:59.920 --> 00:21:10.480
have like 700 key bowls at amazon okay and so i'm paying storage fees for that because it's been a

392
00:21:10.480 --> 00:21:15.440
couple of months already and i'm going to be starting to push into the been there long time

393
00:21:15.440 --> 00:21:20.160
kind of thing and i'm going to be using them to to try to promote people to come to truly free so

394
00:21:20.160 --> 00:21:25.280
i was wanting to go ahead and put in my notice with spectrum but i just wanted somebody else's

395
00:21:25.280 --> 00:21:31.360
opinion yeah i mean i'd love to hear tiffany's thoughts on this because she she's a phase four

396
00:21:31.360 --> 00:21:36.720
coach so i'm gonna let her speak to it first and then i might share my thought with you afterwards

397
00:21:36.720 --> 00:21:43.040
okay yeah um sorry my daughter's asking for snacks right at this point okay

398
00:21:43.920 --> 00:21:48.560
my son will probably come into the screen and y'all seen him come in the room with a knife before so

399
00:21:51.360 --> 00:21:58.400
um yeah so i think has spectrum been managing it the whole time or did you know i started off

400
00:21:58.400 --> 00:22:06.080
with sophie society but they were so expensive and um they were actually selling better at that

401
00:22:06.240 --> 00:22:13.200
point but they were going for the high um keywords and so i was spending a lot more on ppc

402
00:22:13.200 --> 00:22:19.040
so i was still actually paying amazon i i've never made any money from amazon um and i've been

403
00:22:19.760 --> 00:22:26.080
doing this let's see i got them launched in february i think is when i launched my splat

404
00:22:26.080 --> 00:22:32.560
mats and i'm sold out of them i've sold all 900 and something of them um hold on my husband

405
00:22:32.800 --> 00:22:39.520
decided not to have the lock the kid in the house um i've sold all 900 and something of them um and

406
00:22:39.520 --> 00:22:46.160
i have like 15 or so here at the house of the ones that they've returned to me because they were

407
00:22:46.160 --> 00:22:52.560
quote unquote damaged just because the package was torn um so that's all i have left of my splat

408
00:22:52.560 --> 00:23:00.480
mats but i have the 700 or so of my key bowls sitting at amazon so spectrum's been doing it now

409
00:23:00.480 --> 00:23:08.400
for i think we're going on my third month with them and sales have just not gone anywhere i mean

410
00:23:08.400 --> 00:23:15.120
i've had one day where i hit six and that was a combined of my mats and my my bowls so

411
00:23:18.880 --> 00:23:24.480
yeah it's hard to know i mean it's so hit or miss you know depending on who specifically

412
00:23:24.480 --> 00:23:33.360
is managing your ppc to know if it could in fact be uh profitable um but in terms of like

413
00:23:33.360 --> 00:23:40.800
planning ahead and thinking of truly free and you know whether i think because i think we're

414
00:23:40.800 --> 00:23:45.760
all thinking that right we're all thinking like will we do better on this other platform

415
00:23:45.760 --> 00:23:51.360
and will it be a cheaper sale will it be a leaner more profitable sale because that's what we all

416
00:23:51.360 --> 00:23:58.960
want right so i think in terms of that mindset and planning ahead it probably makes the most

417
00:23:58.960 --> 00:24:07.440
sense for us as um as business owners to kind of wait out that period right so like continue to

418
00:24:07.440 --> 00:24:12.640
sell on amazon and continue to do the best we can with getting those sales and establishing our

419
00:24:12.640 --> 00:24:19.360
rank because amazon is always going to be the one that has the best traffic um you know currently so

420
00:24:19.360 --> 00:24:27.120
right um so obviously truly free is coming we're going to be diving into those we're going to be

421
00:24:27.120 --> 00:24:31.600
diving into those like live sessions where he's going to be training us and helping us understand

422
00:24:31.600 --> 00:24:38.400
what to do so i think you know we're gonna feel that out and and put our our products out there

423
00:24:38.400 --> 00:24:44.800
and hope that they take off and in the meantime it's just kind of like do both and see see what

424
00:24:44.800 --> 00:24:50.000
is going to work best for our product because also every product is different right so right

425
00:24:50.000 --> 00:24:53.920
one product could take off and do really well and truly free while another product

426
00:24:53.920 --> 00:24:59.840
could not do so well and could you know do better on on amazon so all of that being said

427
00:25:00.000 --> 00:25:04.280
And I do think that there's going to be benefit to just feeling both avenues.

428
00:25:04.680 --> 00:25:09.780
But also, um, you know, if you would like somebody to do like a deep dive

429
00:25:09.780 --> 00:25:14.640
in your PPC to see if there's anything that can be done to, you know,

430
00:25:14.640 --> 00:25:20.240
increase that profit margin, um, you know, the PPC coaches, um, can do

431
00:25:20.240 --> 00:25:24.200
second eye sessions to really like dive in on that with you and just see

432
00:25:24.280 --> 00:25:26.400
would that be available to me anymore?

433
00:25:26.400 --> 00:25:27.960
Cause my mastermind is up.

434
00:25:27.960 --> 00:25:32.400
And I couldn't afford to bring up on that.

435
00:25:32.440 --> 00:25:33.520
That's a good question.

436
00:25:33.520 --> 00:25:33.960
I'm sorry.

437
00:25:33.960 --> 00:25:34.920
I don't know that answer.

438
00:25:34.920 --> 00:25:39.800
I would, I can send in, I can send in a question to the help desk

439
00:25:39.800 --> 00:25:41.400
and see if they can answer that.

440
00:25:41.960 --> 00:25:46.840
I just wanted a second to find out, you know, should I just kind of keep

441
00:25:46.840 --> 00:25:52.200
going and hope that things turn around with Amazon and pray that truly free

442
00:25:52.200 --> 00:25:56.080
takes off, so I just wanted another opinion just to kind of help me level

443
00:25:56.080 --> 00:25:57.440
things out in my mind, so.

444
00:25:58.480 --> 00:25:59.840
Yeah, it's a great question.

445
00:25:59.840 --> 00:26:02.520
I think that's a great idea to reach out to support and just

446
00:26:02.520 --> 00:26:04.560
see what your options are there.

447
00:26:04.920 --> 00:26:10.600
Um, but yeah, because it's hard to know like how this product would, would do

448
00:26:10.600 --> 00:26:15.920
in a perfect situation with, with PPC and, you know, really pushing for

449
00:26:15.920 --> 00:26:17.120
ranking and all of that stuff.

450
00:26:17.120 --> 00:26:20.000
So, um, yeah, I think that's a good solution.

451
00:26:20.480 --> 00:26:20.800
Okay.

452
00:26:21.120 --> 00:26:21.520
Alrighty.

453
00:26:21.520 --> 00:26:22.080
Thank you.

454
00:26:22.120 --> 00:26:22.800
I appreciate it.

455
00:26:24.080 --> 00:26:25.040
Yeah, of course.

456
00:26:26.040 --> 00:26:29.400
Any other thoughts or anything, Chelsea, that you wanted to go over?

457
00:26:29.400 --> 00:26:32.320
I mean, I'm kind of curious how your media channel is going.

458
00:26:33.680 --> 00:26:34.080
Say again.

459
00:26:34.880 --> 00:26:37.360
I'm kind of curious how your media channel is going.

460
00:26:37.360 --> 00:26:39.560
Um, well I had to shift, shift gears.

461
00:26:39.560 --> 00:26:42.560
I don't know if you knew that I had chosen mama there for a while

462
00:26:42.560 --> 00:26:44.720
cause I was an adoptive mom, but I had to get off that.

463
00:26:44.720 --> 00:26:45.680
It was getting too heavy.

464
00:26:45.680 --> 00:26:49.320
I had a lot of adoptees that were bullying me, adult adoptees.

465
00:26:49.880 --> 00:26:50.720
Calling me a gitner.

466
00:26:51.720 --> 00:26:54.160
So I had to, um, I had to switch gears.

467
00:26:54.160 --> 00:26:57.480
Cause I just don't need that kind of negativity in my life.

468
00:26:57.960 --> 00:27:02.720
Um, so I switched over to tidy tips daily and I'm actually just in the last

469
00:27:02.720 --> 00:27:07.560
week since talking to, uh, you last week, things have kind of turned around on that.

470
00:27:07.560 --> 00:27:09.200
I'm starting to pick up more followers.

471
00:27:09.200 --> 00:27:10.560
My views are starting to pick up.

472
00:27:10.560 --> 00:27:13.720
I'm getting up into the 16, 17, 18 hundreds.

473
00:27:13.720 --> 00:27:16.360
Finally, again, I'm kind of doing this climb.

474
00:27:16.800 --> 00:27:20.160
So I feel like that's going well.

475
00:27:20.160 --> 00:27:23.440
My affiliate links I have yet for anybody to really click on.

476
00:27:23.440 --> 00:27:27.880
But I just keep putting them out there, not on every single video, but, um, then

477
00:27:27.880 --> 00:27:34.120
Steven had mentioned something on, uh, last week's call about putting in a call

478
00:27:34.120 --> 00:27:39.640
to action after the video gets at least 1,500 views.

479
00:27:39.680 --> 00:27:43.680
So I'm going to start trying to do that with a couple of my videos that, um, go

480
00:27:43.680 --> 00:27:48.680
out that I can actually use a call to action on, so my affiliate links aren't

481
00:27:49.400 --> 00:27:53.840
going great yet, but I'm only sitting at like 123 followers.

482
00:27:53.960 --> 00:27:59.720
So, um, but that's pretty good because, you know, I started this after the game

483
00:27:59.760 --> 00:28:03.520
started because I was doing chosen mama, which is still climbing.

484
00:28:03.520 --> 00:28:03.920
It's crazy.

485
00:28:03.920 --> 00:28:09.160
I haven't posted anything on that, but I've got like 440 followers on that, that

486
00:28:09.840 --> 00:28:13.480
I'm not posting anything, still getting likes on a couple of videos that are like

487
00:28:13.840 --> 00:28:14.680
two different ones.

488
00:28:14.680 --> 00:28:19.760
So, yeah, anyway, well, keep going, keep going with the media channel.

489
00:28:19.760 --> 00:28:26.840
I think that, um, you know, really leaning into the idea of like building a specific

490
00:28:26.840 --> 00:28:32.920
community around a specific kind of problem that you can solve is going to open you up

491
00:28:32.920 --> 00:28:38.120
to more possibilities where you're not so tied to Amazon, right?

492
00:28:38.160 --> 00:28:39.880
You're going to be able to do it on your own.

493
00:28:40.040 --> 00:28:43.240
Getting traction takes a lot longer that way.

494
00:28:43.480 --> 00:28:46.120
Getting traction on Amazon can be a lot faster because people are already there,

495
00:28:46.280 --> 00:28:51.000
but the longevity and the foundation is much longer lasting.

496
00:28:51.000 --> 00:28:51.640
So I definitely

497
00:28:51.640 --> 00:28:57.320
with TidyTips, I've got so much, um, so many different things I can kind of

498
00:28:57.320 --> 00:28:58.680
market and all kinds of stuff.

499
00:28:58.680 --> 00:29:02.200
So it's a wide, wide range versus my niche for adoption.

500
00:29:02.200 --> 00:29:07.080
So, okay, well, I don't want to take up too much of your time, but, um,

501
00:29:07.640 --> 00:29:12.680
So I appreciate you girls.

502
00:29:12.680 --> 00:29:13.400
Thank you so much.

503
00:29:13.720 --> 00:29:14.360
No problem.

504
00:29:15.000 --> 00:29:15.480
Okay.

505
00:29:15.480 --> 00:29:18.760
I see an iPhone, Scamble's iPhone.

506
00:29:19.640 --> 00:29:20.760
Is that anyone?

507
00:29:21.240 --> 00:29:24.200
Ah, I'll be Scamble.

508
00:29:25.080 --> 00:29:25.960
I'm like, I don't know.

509
00:29:25.960 --> 00:29:26.920
Is that a last name?

510
00:29:27.640 --> 00:29:28.760
I'm Susan.

511
00:29:28.760 --> 00:29:29.720
I'm Susan.

512
00:29:29.720 --> 00:29:32.760
I don't even know what any of my stuff says.

513
00:29:32.760 --> 00:29:35.400
Yeah, it's a mystery.

514
00:29:35.400 --> 00:29:36.200
So, hi.

515
00:29:36.280 --> 00:29:40.440
So, um, I was on last night too, by the way, that was great.

516
00:29:40.440 --> 00:29:43.480
And, um, so I'm really in the beginning.

517
00:29:43.480 --> 00:29:47.560
I'm about six weeks into all this, um, two accounts.

518
00:29:47.560 --> 00:29:52.120
I kind of put them both on hold for about a week, but now they're going to start again

519
00:29:52.120 --> 00:29:58.600
on Monday because I had to revamp, but do you want me to put, um, them in the chat?

520
00:29:58.600 --> 00:29:59.100
Sure.

521
00:29:59.720 --> 00:30:00.220
Okay.

522
00:30:00.000 --> 00:30:05.000
Okay, and thank you everybody for being patient with me

523
00:30:05.800 --> 00:30:10.800
because I had to, so one is Ideas Empire,

524
00:30:12.920 --> 00:30:16.760
and then one is about dance.

525
00:30:16.760 --> 00:30:18.000
So I'll just tell you about that

526
00:30:18.000 --> 00:30:19.200
because I haven't started that one yet.

527
00:30:19.200 --> 00:30:24.200
I put, so Ideas Empire, it's gonna be about organizing.

528
00:30:25.320 --> 00:30:28.120
I've streamlined it, it was a little broad,

529
00:30:28.160 --> 00:30:32.480
but now I hired a high school student

530
00:30:32.480 --> 00:30:37.480
who has built up, it's like a high school student in Uke.

531
00:30:38.040 --> 00:30:38.880
So like this?

532
00:30:41.920 --> 00:30:43.240
No, that's not it.

533
00:30:43.240 --> 00:30:44.800
What does that say?

534
00:30:44.800 --> 00:30:49.800
Ideas Empire, and then there's, okay,

535
00:30:50.480 --> 00:30:53.520
I see Ideas Empire, that's what I just showed you,

536
00:30:53.520 --> 00:30:58.280
Ideas to Empire, Ideas underscore Empire.

537
00:30:58.280 --> 00:31:00.320
Let me see, it's been like a week

538
00:31:00.320 --> 00:31:01.880
since I've been on there, but.

539
00:31:10.320 --> 00:31:13.800
Let me see, Idea Empire.

540
00:31:13.800 --> 00:31:15.240
Oh, no S?

541
00:31:15.240 --> 00:31:16.320
Yeah, sorry.

542
00:31:16.320 --> 00:31:18.160
Did I put, yeah, just Idea.

543
00:31:18.160 --> 00:31:19.560
I'm like on the right one.

544
00:31:19.560 --> 00:31:22.040
Idea Empire, oh, it's followed by Tiffany's account,

545
00:31:22.040 --> 00:31:22.880
so this must be it.

546
00:31:23.480 --> 00:31:25.680
Yeah, yeah, yeah, she's sweet.

547
00:31:25.680 --> 00:31:26.520
Okay.

548
00:31:26.520 --> 00:31:30.360
Yeah, so it's just gonna be about organizing,

549
00:31:30.360 --> 00:31:32.240
so I can, you know, it can be broad

550
00:31:32.240 --> 00:31:34.360
as far as what products I can put in there.

551
00:31:34.360 --> 00:31:38.440
So I'm also doing dance because I'm a dancer,

552
00:31:38.440 --> 00:31:41.200
and I feel like I'm gonna start that on Monday.

553
00:31:41.200 --> 00:31:42.640
I feel like I can really,

554
00:31:42.640 --> 00:31:44.720
Stephen had said that to me yesterday,

555
00:31:44.720 --> 00:31:47.800
I can really get a lot of followers on that.

556
00:31:47.800 --> 00:31:49.840
I know a lot of people in that niche

557
00:31:50.680 --> 00:31:53.600
have been around for years in that,

558
00:31:53.600 --> 00:31:54.840
but then I'm kind of wondering

559
00:31:54.840 --> 00:31:57.960
how that would be strategy for brand,

560
00:31:57.960 --> 00:31:59.920
because I mean, I've definitely thought of things

561
00:31:59.920 --> 00:32:03.720
I could sell on there because I, you know,

562
00:32:03.720 --> 00:32:05.600
understand the dancer and that kind of thing,

563
00:32:05.600 --> 00:32:08.080
but so I'm gonna start the two accounts.

564
00:32:08.080 --> 00:32:10.800
How do you think about that as far as strategy

565
00:32:10.800 --> 00:32:13.440
and selling and monetizing?

566
00:32:13.440 --> 00:32:18.440
Well, for both of them or for one over the other?

567
00:32:20.720 --> 00:32:22.800
I'd kind of like to do both,

568
00:32:22.800 --> 00:32:24.800
but you tell me your thoughts.

569
00:32:24.800 --> 00:32:26.480
Okay, well, my thoughts are

570
00:32:26.480 --> 00:32:27.960
building one brand is hard enough,

571
00:32:27.960 --> 00:32:29.240
so I wouldn't recommend anybody

572
00:32:29.240 --> 00:32:31.680
try to do two at the same time.

573
00:32:31.680 --> 00:32:33.400
I know it's tempting,

574
00:32:33.400 --> 00:32:36.560
but building a brand is like starting a movement.

575
00:32:36.560 --> 00:32:37.640
It's not easy.

576
00:32:37.640 --> 00:32:42.640
It takes a lot of creativity and trial and error,

577
00:32:43.280 --> 00:32:46.400
and so duplicating that effort into two different things,

578
00:32:46.400 --> 00:32:48.640
I think eventually you're gonna have to choose.

579
00:32:48.640 --> 00:32:51.520
Now, I don't think it's necessarily a bad strategy

580
00:32:51.520 --> 00:32:52.920
to start out with both

581
00:32:52.920 --> 00:32:55.800
and then see which one picks up traction fastest,

582
00:32:55.800 --> 00:32:59.800
and then you like kind of choose to go with that one.

583
00:32:59.800 --> 00:33:04.800
So as far as, so that's my thought on like two versus one.

584
00:33:05.920 --> 00:33:09.240
Now, building two media channels versus two brands

585
00:33:09.240 --> 00:33:11.440
is kind of a different thing, right?

586
00:33:11.440 --> 00:33:14.240
Like building a media channel is one thing.

587
00:33:14.240 --> 00:33:16.120
Building a brand is a whole other thing.

588
00:33:16.120 --> 00:33:20.080
You're like trying to gather people into a community,

589
00:33:20.080 --> 00:33:21.880
come up with problems to solve for them

590
00:33:21.880 --> 00:33:24.760
and create products that solve those problems.

591
00:33:24.760 --> 00:33:26.880
That's a lot to do for two things,

592
00:33:26.880 --> 00:33:29.640
whereas building two media channels,

593
00:33:29.640 --> 00:33:32.920
those could both feed into the same brand, you know,

594
00:33:32.920 --> 00:33:34.920
or they could feed into four different brands.

595
00:33:34.920 --> 00:33:36.720
You can do, you can be flexible

596
00:33:36.720 --> 00:33:38.520
with the actual media channel,

597
00:33:38.520 --> 00:33:43.280
but I think maybe for now, I'd recommend you start,

598
00:33:43.280 --> 00:33:46.000
if you wanna start these two accounts, that's good.

599
00:33:46.880 --> 00:33:49.720
Keep going with it and see which one kind of gets,

600
00:33:49.720 --> 00:33:52.160
gains traction and takes off,

601
00:33:52.160 --> 00:33:54.880
or which one you personally

602
00:33:54.880 --> 00:33:57.080
are starting to feel more traction with,

603
00:33:57.080 --> 00:34:00.280
like which one you personally are getting more invested in.

604
00:34:00.280 --> 00:34:02.680
That might be a fork in the road for you

605
00:34:02.680 --> 00:34:04.640
where you decide to go with that one.

606
00:34:04.640 --> 00:34:06.600
How would that go though with the products?

607
00:34:06.600 --> 00:34:10.040
Cause I already have, like I have this done for you product

608
00:34:10.040 --> 00:34:13.719
and I mean, you know, I'm gonna go ahead and do it,

609
00:34:13.719 --> 00:34:15.199
but I don't have a passion of mine or anything,

610
00:34:15.199 --> 00:34:18.560
the product doesn't really fit into my niche.

611
00:34:18.560 --> 00:34:21.120
So how do you fit the products?

612
00:34:21.120 --> 00:34:23.840
I kind of understand the media channel, the PVC,

613
00:34:23.840 --> 00:34:27.520
the, you know, journaling or all these kinds of things,

614
00:34:27.520 --> 00:34:30.600
but not the actual Amazon product

615
00:34:30.600 --> 00:34:33.159
that may do well on Amazon,

616
00:34:33.159 --> 00:34:35.239
but how does it fit into mine?

617
00:34:35.239 --> 00:34:36.080
It's like, I don't know.

618
00:34:36.080 --> 00:34:37.639
That's a good question.

619
00:34:37.639 --> 00:34:40.239
You're asking the right question, Susan.

620
00:34:40.239 --> 00:34:43.080
Okay, so there's two ways

621
00:34:43.080 --> 00:34:45.560
you can sell products on Amazon.

622
00:34:45.560 --> 00:34:50.480
You can sell a product on Amazon, or you can sell a brand

623
00:34:50.480 --> 00:34:53.360
and the brand is driving the product.

624
00:34:53.360 --> 00:34:54.560
That's a little bit different

625
00:34:54.560 --> 00:34:57.760
and takes a lot more intentional thought.

626
00:34:57.760 --> 00:34:59.800
You can sell a product.

627
00:35:00.000 --> 00:35:05.000
and do well, be successful, earn income that way, right?

628
00:35:05.200 --> 00:35:06.320
That's great.

629
00:35:06.320 --> 00:35:07.760
And if you have a DFY product,

630
00:35:07.760 --> 00:35:09.480
by all means, you should take action on that.

631
00:35:09.480 --> 00:35:11.080
You should go launch that product.

632
00:35:11.080 --> 00:35:12.880
It will give you a ton of experience.

633
00:35:12.880 --> 00:35:14.000
You will learn a lot

634
00:35:14.000 --> 00:35:16.380
and you will make revenue from that product

635
00:35:16.380 --> 00:35:19.100
that will give you some traction

636
00:35:19.100 --> 00:35:21.080
that you can then go pour into something

637
00:35:21.080 --> 00:35:23.160
that you wanna build long-term.

638
00:35:23.160 --> 00:35:26.240
Why, if you're building a brand,

639
00:35:26.240 --> 00:35:28.800
you really wanna start with a person.

640
00:35:28.800 --> 00:35:31.360
Like you wanna start with a media channel, right?

641
00:35:31.360 --> 00:35:32.960
To gather people.

642
00:35:32.960 --> 00:35:34.240
Then you look at all the people

643
00:35:34.240 --> 00:35:35.720
who you gathered in your bucket

644
00:35:35.720 --> 00:35:37.900
and you're like, what do these people have in common?

645
00:35:37.900 --> 00:35:38.880
What problems do they have?

646
00:35:38.880 --> 00:35:40.360
How can I solve those problems?

647
00:35:40.360 --> 00:35:42.400
Then you come up with a product

648
00:35:42.400 --> 00:35:44.840
that matches the people and their problems.

649
00:35:44.840 --> 00:35:45.760
Does that make sense?

650
00:35:45.760 --> 00:35:46.600
Yeah.

651
00:35:46.600 --> 00:35:48.360
We do it backwards that way.

652
00:35:48.360 --> 00:35:51.280
But if you already have a product to launch on Amazon

653
00:35:51.280 --> 00:35:53.360
and you're not sure if it's gonna match what you're doing,

654
00:35:53.360 --> 00:35:54.740
that's okay.

655
00:35:54.740 --> 00:35:55.720
That's totally fine.

656
00:35:55.720 --> 00:35:59.720
It's still going to give you a ton of valuable experience

657
00:35:59.720 --> 00:36:01.060
and revenue.

658
00:36:01.060 --> 00:36:03.640
And then you can decide once you really know,

659
00:36:03.640 --> 00:36:06.880
okay, this is the brand that I wanna go all in on.

660
00:36:06.880 --> 00:36:08.360
This is my person.

661
00:36:08.360 --> 00:36:11.420
I have an idea for a first product that matches this person

662
00:36:11.420 --> 00:36:13.040
that's gonna serve them well.

663
00:36:13.040 --> 00:36:15.000
Then you take everything you learned

664
00:36:15.000 --> 00:36:16.400
and the money you made from that

665
00:36:16.400 --> 00:36:18.480
and you apply it to the next thing.

666
00:36:18.480 --> 00:36:20.800
So it's gonna take you some time to get there.

667
00:36:20.800 --> 00:36:23.720
So I think you can launch this product on Amazon

668
00:36:23.720 --> 00:36:25.760
to start learning and earning money

669
00:36:25.760 --> 00:36:27.800
while you're learning and figuring out

670
00:36:27.800 --> 00:36:29.480
what kind of brand you wanna build

671
00:36:29.480 --> 00:36:31.280
as you're growing the media channel.

672
00:36:31.280 --> 00:36:34.200
So you can kind of do those things simultaneously.

673
00:36:34.200 --> 00:36:35.040
Got it.

674
00:36:35.040 --> 00:36:36.480
Got it.

675
00:36:36.480 --> 00:36:37.600
Okay, wonderful.

676
00:36:37.600 --> 00:36:38.600
Thank you.

677
00:36:38.600 --> 00:36:39.720
Does that help a little bit?

678
00:36:39.720 --> 00:36:41.280
I know it's kind of-

679
00:36:41.280 --> 00:36:44.920
Yeah, no, it's more like it's not a straight,

680
00:36:44.920 --> 00:36:46.160
it's kind of like this.

681
00:36:46.160 --> 00:36:47.000
Exactly.

682
00:36:47.000 --> 00:36:48.760
It's kind of a straight line.

683
00:36:48.760 --> 00:36:49.600
Yeah.

684
00:36:49.600 --> 00:36:50.440
It can be a straight,

685
00:36:50.440 --> 00:36:53.460
like if you wanna just go like from one step to the next,

686
00:36:54.200 --> 00:36:55.340
I would say, start a media channel,

687
00:36:55.340 --> 00:36:58.500
find a person, find a problem, find a product.

688
00:36:58.500 --> 00:37:01.580
But that takes a lot longer, right?

689
00:37:01.580 --> 00:37:03.660
Than just taking, here's a product opportunity,

690
00:37:03.660 --> 00:37:04.900
I'm gonna get started.

691
00:37:04.900 --> 00:37:06.940
And then I'm gonna tweak it as I go.

692
00:37:06.940 --> 00:37:07.780
You know?

693
00:37:07.780 --> 00:37:08.620
Right, right.

694
00:37:08.620 --> 00:37:10.540
Because you need to make income.

695
00:37:10.540 --> 00:37:12.060
Exactly, exactly.

696
00:37:12.060 --> 00:37:12.900
Yeah.

697
00:37:12.900 --> 00:37:14.540
Like the first, I mean,

698
00:37:14.540 --> 00:37:16.660
I don't, how many products did I launch on Amazon?

699
00:37:16.660 --> 00:37:18.580
I think I launched eight SKUs

700
00:37:18.580 --> 00:37:20.300
of private label products on Amazon.

701
00:37:20.300 --> 00:37:22.460
And then I did a bunch of print on demand stuff.

702
00:37:22.500 --> 00:37:23.820
And then I did KDP stuff.

703
00:37:23.820 --> 00:37:26.020
I mean, I've done a lot of different things, right?

704
00:37:26.020 --> 00:37:27.740
And I learned a lot from all of that.

705
00:37:27.740 --> 00:37:30.780
And in all of that, I realized there,

706
00:37:30.780 --> 00:37:34.260
like I don't really have a through line for any of this.

707
00:37:34.260 --> 00:37:37.080
Like this isn't really like cohesive in any way.

708
00:37:37.080 --> 00:37:39.420
And I wanted it to be, and I was like, okay,

709
00:37:39.420 --> 00:37:41.120
let me think through what I have

710
00:37:41.120 --> 00:37:42.700
and what I really wanna do.

711
00:37:42.700 --> 00:37:44.300
Then I started to trim.

712
00:37:44.300 --> 00:37:46.500
You know, Stephen always talks about trimming the vine.

713
00:37:46.500 --> 00:37:47.540
I started to trim.

714
00:37:47.540 --> 00:37:49.040
And I was like, honestly,

715
00:37:49.040 --> 00:37:51.980
I stopped selling products that were selling well.

716
00:37:52.700 --> 00:37:54.500
I stopped selling products that weren't selling well.

717
00:37:54.500 --> 00:37:56.420
And I stopped selling products that were selling well

718
00:37:56.420 --> 00:38:00.300
because they didn't match what I really wanted to do

719
00:38:00.300 --> 00:38:01.700
and where I wanted to go next.

720
00:38:01.700 --> 00:38:04.840
And I knew I only have so much capital to invest

721
00:38:04.840 --> 00:38:06.980
and I can't have it be sucked up by something

722
00:38:06.980 --> 00:38:09.520
that doesn't really match what I actually wanna do.

723
00:38:09.520 --> 00:38:10.940
So then it was like time for me

724
00:38:10.940 --> 00:38:12.700
to start making some hard choices.

725
00:38:12.700 --> 00:38:14.460
But that was after three years.

726
00:38:14.460 --> 00:38:16.700
And I have a wealth of knowledge and experience

727
00:38:16.700 --> 00:38:18.100
now that I'm applying to the next thing.

728
00:38:18.100 --> 00:38:20.260
So I don't think anything is lost.

729
00:38:20.260 --> 00:38:23.220
I think you're testing and figuring out as you go,

730
00:38:23.220 --> 00:38:27.520
which, you know, it can be a better way to build something

731
00:38:27.520 --> 00:38:30.140
because you're gaining experience and traction

732
00:38:30.140 --> 00:38:31.820
and money along the way.

733
00:38:31.820 --> 00:38:34.760
It doesn't have to be perfect before you launch the thing.

734
00:38:34.760 --> 00:38:36.140
You're figuring out as you go.

735
00:38:36.140 --> 00:38:38.220
So I think keep going forward

736
00:38:38.220 --> 00:38:41.500
and you're kind of figuring out both paths side by side.

737
00:38:41.500 --> 00:38:43.140
And then you're gonna, at some point,

738
00:38:43.140 --> 00:38:45.860
merge them together further down the line.

739
00:38:45.860 --> 00:38:46.700
Makes sense.

740
00:38:46.700 --> 00:38:47.940
Yeah.

741
00:38:47.940 --> 00:38:48.780
Thank you.

742
00:38:48.780 --> 00:38:49.620
That's great.

743
00:38:49.940 --> 00:38:52.660
I'm super like asking the questions that everyone else has.

744
00:38:52.660 --> 00:38:53.820
So I'm glad that you asked

745
00:38:53.820 --> 00:38:56.380
because other people are thinking that too.

746
00:38:56.380 --> 00:38:57.220
Okay.

747
00:38:58.180 --> 00:39:00.460
Is it Amel?

748
00:39:00.460 --> 00:39:01.660
Am I saying that right?

749
00:39:01.660 --> 00:39:02.500
Yeah.

750
00:39:02.500 --> 00:39:03.320
Hi.

751
00:39:03.320 --> 00:39:04.820
Hi, how's it going?

752
00:39:04.820 --> 00:39:06.120
Good-ish.

753
00:39:09.020 --> 00:39:10.860
By the way, don't feel bad about being at the meeting.

754
00:39:10.860 --> 00:39:12.780
I'm actually at the beginning.

755
00:39:12.780 --> 00:39:16.180
I've had so many issues about getting started,

756
00:39:16.180 --> 00:39:18.340
but suffice it to say,

757
00:39:18.340 --> 00:39:20.140
I think I need help overall with branding

758
00:39:20.140 --> 00:39:23.060
because my vision is that I'm an atropathic doctor.

759
00:39:23.060 --> 00:39:26.060
I have a really busy clinical practice, which is great.

760
00:39:26.060 --> 00:39:27.260
And people have, like,

761
00:39:27.260 --> 00:39:29.220
there's a wait list to get in to see me.

762
00:39:29.220 --> 00:39:31.660
But my idea is that I have a lot of,

763
00:39:31.660 --> 00:39:33.300
like I've been in practice for over 11 years

764
00:39:33.300 --> 00:39:35.220
and have a lot of protocols that really work.

765
00:39:35.220 --> 00:39:39.100
And so my idea was to create sort of like a Instagram page,

766
00:39:39.100 --> 00:39:40.220
like sharing all these protocols.

767
00:39:40.220 --> 00:39:41.580
Like, I don't know, you have acne, do this.

768
00:39:41.580 --> 00:39:44.700
You have PMS and period pain, you do this.

769
00:39:44.700 --> 00:39:46.320
You have migraines, whatever, do this.

770
00:39:46.320 --> 00:39:47.960
But the thing is, it gives me a lot of anxiety,

771
00:39:47.960 --> 00:39:49.720
A, to be a face.

772
00:39:49.720 --> 00:39:51.540
I really love the idea of it being faceless,

773
00:39:51.540 --> 00:39:53.480
but I don't think it can be faceless.

774
00:39:53.480 --> 00:39:55.240
Like, I think my whole vision is the idea

775
00:39:55.240 --> 00:39:56.480
that it is going to be me.

776
00:39:56.480 --> 00:39:58.360
I'm stressed about it because Stephen says,

777
00:39:58.360 --> 00:40:00.360
when it's you, it takes so much longer.

778
00:40:00.000 --> 00:40:04.840
to build because you're a nobody when you start off on Instagram. So I'm just, I'm,

779
00:40:04.840 --> 00:40:09.080
I'm like literally last night ahead and sign me up again because I'm like, Oh my God, I'm

780
00:40:09.080 --> 00:40:13.800
a month in, I haven't even started. I don't know what to do. So first of all, I'm going

781
00:40:13.800 --> 00:40:18.480
to make a session with you, which is fine. I'll do that. Do you know how quick I can

782
00:40:18.480 --> 00:40:25.560
get in? Cause I kind of want my next two months to be like an accelerator on steroids. Um,

783
00:40:25.560 --> 00:40:29.520
and also what I wanted to do is I need also practical help. I feel a little bit like a

784
00:40:29.520 --> 00:40:35.440
dinosaur. I created an Instagram handle, but on my phone I can link my personal and

785
00:40:35.440 --> 00:40:39.320
my private accounts. Meaning I can switch between the two accounts, but on my, my laptop,

786
00:40:39.320 --> 00:40:44.640
I can't do it. Um, even searching for PVC, like when Steven was showing how you scroll

787
00:40:44.640 --> 00:40:48.720
over it and it shows how many views something has happened. When I scroll over there, it

788
00:40:48.720 --> 00:40:56.240
doesn't show any views. Like it just, there's no on your phone. No, my laptop. Oh, so like

789
00:40:56.320 --> 00:40:59.920
that's okay. We don't have to cover that today, but my point is I need like practical things

790
00:40:59.920 --> 00:41:04.800
like literally like little, like how do I search for linking accounts, all that stuff.

791
00:41:04.800 --> 00:41:09.200
But then like branding is my initial starting point because I'm trying to figure out how

792
00:41:09.200 --> 00:41:13.040
much of a face am I going to be? Cause that gives me a lot of anxiety about like, do I,

793
00:41:13.040 --> 00:41:18.080
am I going to be the face of this brand until I'm like 80? Like how does this work? And that

794
00:41:18.080 --> 00:41:22.560
doesn't make it feel very, it doesn't give, it doesn't make me feel like I have more freedom.

795
00:41:22.560 --> 00:41:25.840
It actually makes me feel like I'm, I'm, I'm, Oh, great. I'm starting another job.

796
00:41:25.840 --> 00:41:31.760
There's the whole point of this is to have like more freedom. But I think I am definitely like

797
00:41:31.760 --> 00:41:40.560
solving, uh, uh, uh, an area of need for sure. Um, and also the idea is to link it to like a,

798
00:41:40.560 --> 00:41:44.960
uh, a Facebook page where I'm recommending products that are vetoed by me that I'm like,

799
00:41:44.960 --> 00:41:47.120
you know, these were, these are the ones that I think you should go for.

800
00:41:47.680 --> 00:41:51.840
And then the third thing is, I don't know if I should let you speak first, but then the third

801
00:41:51.840 --> 00:41:55.360
thing is, is that I've been trying at the, at the like very beginning, I've been trying to register

802
00:41:55.360 --> 00:41:59.200
for truly free, a lot of issues to be registering. And I found out finally back and forth between

803
00:41:59.200 --> 00:42:05.840
truly free that because I'm Canadian, I need an American address. So I found out that I can get a

804
00:42:05.840 --> 00:42:11.040
USPO box. Like I can just get a USPO box. I'm going to pay for one, but I've totally missed

805
00:42:11.040 --> 00:42:15.600
the like refund window. So I don't know if I was going to ask Steven about that tonight,

806
00:42:16.480 --> 00:42:20.880
but I didn't realize that Steve was going to be here. So we can hook you up with that. No worries.

807
00:42:20.880 --> 00:42:24.800
We can fix that. So I'm like, I don't think I was asking the chat group about, cause I didn't

808
00:42:24.800 --> 00:42:29.120
really even know about the truly free accelerator. So maybe I didn't get on that memo because I'm

809
00:42:29.120 --> 00:42:31.840
not registered for it. So people were like, well, who cares about telling her about it?

810
00:42:31.840 --> 00:42:36.000
Because she's not even registered for it. So I don't even know about how to register for it.

811
00:42:36.560 --> 00:42:42.640
And I need to solve that issue by getting the PO box and letting you guys know all about that stuff.

812
00:42:43.600 --> 00:42:53.280
Okay. I have one really quick comment on the PO box. I don't know if you have an LLC and stuff

813
00:42:53.280 --> 00:42:59.920
set up. I don't know, but I just, I'm thinking down the road for you. You are going to need

814
00:43:01.280 --> 00:43:07.040
a US address for other things. And a lot of things don't accept PO boxes like an LLC,

815
00:43:07.040 --> 00:43:11.440
for example, won't accept a PO box. Amazon seller account won't accept a PO box.

816
00:43:11.440 --> 00:43:16.800
Walmart.com doesn't, I don't know if truly free does either. So what I'd recommend instead of a

817
00:43:16.800 --> 00:43:24.240
PO box is a virtual mailbox. And it's basically like a PO box. It's basically like an office

818
00:43:24.240 --> 00:43:28.960
and a shopping center. And you have one little mailbox inside that office.

819
00:43:28.960 --> 00:43:30.640
And it's called a virtual address.

820
00:43:31.280 --> 00:43:35.760
It's called, yeah, it's called a virtual. Yeah. So the one it's either a virtual address or

821
00:43:35.760 --> 00:43:40.800
virtual mailbox. You could Google either one. The one that I use is called anytime mailbox.

822
00:43:41.680 --> 00:43:42.180
Okay.

823
00:43:45.840 --> 00:43:50.560
Actually, I think I have a link that'll give you like a discount or something.

824
00:43:52.560 --> 00:43:57.280
I'll find it for you. I'll drop it in the chat. But I would recommend you do that because that

825
00:43:57.280 --> 00:44:02.320
it's like, it's like a normal street address. And so you can use that anywhere. It'll, it'll

826
00:44:02.320 --> 00:44:08.000
be more friendly to certain platforms and things. But it's the same thing where, you know, it's

827
00:44:08.000 --> 00:44:12.880
actually maybe better than a PO box because you also, it scans in all of your mail and emails it

828
00:44:12.880 --> 00:44:17.360
to you. So you can like manage your, your mailbox from anywhere in the world, because it's basically

829
00:44:17.360 --> 00:44:21.600
virtual. So you scan it, they scan it. And what if I get something physical?

830
00:44:22.400 --> 00:44:27.440
If it's like a package or something, or if you actually need the thing, you can set up mail

831
00:44:27.440 --> 00:44:33.120
forwarding and you pay a certain amount to have them forward it to your address. Like I have a

832
00:44:33.120 --> 00:44:36.960
virtual mailbox. It's actually down the street from my house because I don't want to use my

833
00:44:36.960 --> 00:44:41.040
personal address. So you can also use it as a business address if you want to just like be

834
00:44:41.040 --> 00:44:46.720
anonymous. So you can have it forwarded to you, or you can go pick it up. Or this is what I mostly

835
00:44:46.720 --> 00:44:52.320
do. They just scan it in and I tell them to either shred it or if I need them to forward it to me,

836
00:44:52.320 --> 00:44:57.200
those are the options, shred it or forward. And anytime mailbox, I chose that one. I did a lot

837
00:44:57.200 --> 00:44:59.520
of research on this because I

838
00:45:00.000 --> 00:45:05.200
was comparing prices and that one seemed to have the best prices and the most mailboxes available.

839
00:45:05.200 --> 00:45:09.920
It's like $10 a month. I think I have a little like going over explaining how it works. So I'll

840
00:45:09.920 --> 00:45:15.040
see if I can find it for you and drop it in the chat. But that's just a little sidebar about the

841
00:45:15.040 --> 00:45:21.760
virtual mailbox. You mentioned a few other things here. Hold on, I was taking notes as you were

842
00:45:21.760 --> 00:45:28.640
talking. So you want to build a brand around naturopathic medicine basically, right? And

843
00:45:28.640 --> 00:45:34.560
I hear you say a lot about how you don't want to be the face of it, right? That's okay.

844
00:45:34.560 --> 00:45:36.800
I'm nervous. I'm nervous about it.

845
00:45:36.800 --> 00:45:40.720
You don't have to. Like you don't have to. If that feels like more of a burden,

846
00:45:40.720 --> 00:45:48.000
I mean, here's where I think it would benefit you. You are a naturopathic doctor. So like you have a

847
00:45:48.000 --> 00:45:55.440
ton of authority because you are an expert in your field. You've been doing this for 11 years,

848
00:45:55.440 --> 00:46:01.600
I think you said, right? Like that right there, every brand that is built has to have two things,

849
00:46:01.600 --> 00:46:06.880
authority and empathy. So you have to show why you're an expert to be able to do the things,

850
00:46:06.880 --> 00:46:11.680
solve the problem you claim to solve. And you have to be able to identify with the pain that

851
00:46:11.680 --> 00:46:17.440
your people have. So, you know, one or the other are going to come really easy to each person

852
00:46:17.440 --> 00:46:22.240
building a brand. A lot of times that authority piece is hard for people to build. And it takes

853
00:46:22.240 --> 00:46:26.240
time. Like it takes time to build up social proof and things, reviews and things like that.

854
00:46:26.240 --> 00:46:32.720
You naturally have it because you're an expert in this. So like, imagine if you're looking at

855
00:46:32.720 --> 00:46:36.640
Instagram and you're looking at a post and someone's like, I have 11 years of experience

856
00:46:36.640 --> 00:46:42.240
and you're reading it in a comment versus you're looking at someone's face saying, I have a big

857
00:46:42.240 --> 00:46:46.560
difference. So that would give you, that would give you kind of an edge, but I don't want you

858
00:46:46.560 --> 00:46:51.120
to feel like you have to just, just because of the nature of your brand, you don't have to,

859
00:46:51.120 --> 00:46:55.920
you could create this completely faceless. Or maybe you could start faceless. And then maybe

860
00:46:56.480 --> 00:47:01.680
at some point you can start to incorporate your face a little bit, but it's still

861
00:47:01.680 --> 00:47:08.480
90 or 80% faceless. You know, you could even just like decide, Hey, I'm going to record content once

862
00:47:08.480 --> 00:47:14.000
a month, hire a VA to like take chunks of that every month. And then I'm going to use that for

863
00:47:14.000 --> 00:47:18.400
different things. And then it feels like much less of a burden because you're only doing it once a

864
00:47:18.400 --> 00:47:23.600
month. And it could be just like you in your office and like someone just comes in and starts,

865
00:47:23.600 --> 00:47:27.360
you know, asking you questions and you're just answering the questions. Like it could be very,

866
00:47:27.360 --> 00:47:32.640
very natural and simple as if you were talking to a patient. That's actually kind of a cool idea.

867
00:47:32.640 --> 00:47:36.880
Imagine people like ask you questions, like they have questions for you. They can drop them in the

868
00:47:36.880 --> 00:47:40.960
comments. And then once a month you do like a Q and A session where you're just answering people's

869
00:47:40.960 --> 00:47:46.640
questions. That would be like a very natural way for you to do that. But it's still like,

870
00:47:46.640 --> 00:47:50.720
you know, really taking advantage of that authority that you carry. It's just, just some

871
00:47:50.720 --> 00:47:55.440
thoughts. I don't want you to feel like you have to lean into this now. Um, I think for now, as

872
00:47:55.440 --> 00:48:02.160
you're starting your media channel, lean into PVC and just share reels that are going viral, but put

873
00:48:02.160 --> 00:48:07.520
a natural past spin on them. Right? Like there was this one reel. I love this as an example. It was

874
00:48:07.520 --> 00:48:13.280
like a really viral reel of like a scene from the Hobbit. Okay. And I saw like at least five

875
00:48:13.280 --> 00:48:19.120
different people use this reel for five completely different niches. And like that, that is the

876
00:48:19.120 --> 00:48:25.680
benefit of PVC. You can take something that is a scene from a movie and you can see how it's applied

877
00:48:25.680 --> 00:48:31.760
to a naturopathic medicine brand or like a dog mom brand or like a breastfeeding brand. And you

878
00:48:31.760 --> 00:48:37.680
can change it just by changing the text that's on it. So you can start building your media channel

879
00:48:37.680 --> 00:48:43.360
that way. That's probably what would be like easiest for you and will get you traction faster.

880
00:48:43.360 --> 00:48:48.960
And then over time, you can lace in some of your own content as you grow into that. How does that

881
00:48:48.960 --> 00:48:56.160
sound as a strategy to you? Totally. And then if I wanted like, like even more handheld holding,

882
00:48:56.160 --> 00:49:00.320
meaning like if I were to make a one-on-one with you, I wanted to make a couple, but I noticed

883
00:49:00.320 --> 00:49:06.400
that you only do one hours and Tiffany does half hours. Should I book a one hour with you and half

884
00:49:06.400 --> 00:49:12.000
hours with Tiffany? Well, it depends on what you want to talk about. Only just for the sake of like my, my wallet and like,

885
00:49:13.760 --> 00:49:19.280
sorry. Sorry. I, I cut you. I lost you there for just a second. It depends on what you want to

886
00:49:19.280 --> 00:49:24.000
talk about. Like if you want to talk about building your brand and like really figuring

887
00:49:24.000 --> 00:49:28.160
out like what's your brand identity, your brand strategy, I would love to talk to you about that.

888
00:49:28.160 --> 00:49:33.200
If you want to talk about like PVC strategy, building your media channel, talk with Tiffany

889
00:49:33.200 --> 00:49:38.960
about that. So it kind of depends. You want to get the right person. Yeah. I need both. So maybe

890
00:49:38.960 --> 00:49:45.280
one with me, one with Tiffany, but you can spread that out, you know, as you need it. But I would,

891
00:49:45.280 --> 00:49:49.840
I would start with, it kind of depends on what you're trying to do immediately. I would love

892
00:49:49.840 --> 00:49:54.560
to see you get traction with your media channel like quickly, cause that's going to be like

893
00:49:54.560 --> 00:49:59.360
your quickest, fastest path to win. Then you start gathering people, right?

894
00:50:00.000 --> 00:50:02.880
gathering people, then you can start asking deeper questions

895
00:50:02.880 --> 00:50:04.680
about building your brand.

896
00:50:04.680 --> 00:50:07.520
But I think getting that quick traction on your media channel

897
00:50:07.520 --> 00:50:09.920
is gonna be the best way for you to get started.

898
00:50:11.880 --> 00:50:14.960
Have you attended any of the calls with Uke on Tuesdays,

899
00:50:14.960 --> 00:50:16.680
just out of curiosity?

900
00:50:16.680 --> 00:50:18.920
I have a couple, but now from like,

901
00:50:18.920 --> 00:50:20.840
from now until the end of the accelerator,

902
00:50:20.840 --> 00:50:23.280
I have all of those time slots blocked off

903
00:50:23.280 --> 00:50:25.440
and all of the Thursday time slots blocked off.

904
00:50:25.440 --> 00:50:26.360
So I'm like, okay.

905
00:50:27.320 --> 00:50:32.040
Yeah, I think, and you watched the four sessions

906
00:50:32.040 --> 00:50:34.080
from the 30 day downpour, right?

907
00:50:34.080 --> 00:50:36.320
No, I'm still missing to watch the last two.

908
00:50:36.320 --> 00:50:41.080
Okay, I heard you mentioned like how to search for PVC.

909
00:50:41.080 --> 00:50:43.560
So I'm gonna drop a couple of links here

910
00:50:43.560 --> 00:50:45.240
that I think will be helpful for you,

911
00:50:45.240 --> 00:50:48.420
just like to take action like this week.

912
00:50:48.420 --> 00:50:53.420
One of them is a walkthrough, hold on, let me find the app.

913
00:50:53.520 --> 00:50:55.800
One of them is a walkthrough from Steven

914
00:50:55.800 --> 00:50:57.680
and he's doing it on his phone, okay?

915
00:50:57.680 --> 00:51:00.400
Because the easiest way to like find PVC

916
00:51:00.400 --> 00:51:03.840
and even like schedule posts and stuff is on your phone.

917
00:51:03.840 --> 00:51:06.520
So doing it on desktop, as you've noticed,

918
00:51:06.520 --> 00:51:08.300
there's like certain features that you don't have

919
00:51:08.300 --> 00:51:10.000
on desktop that you have on mobile.

920
00:51:10.000 --> 00:51:12.040
So I'd recommend you get really comfortable

921
00:51:12.040 --> 00:51:12.880
doing it on your phone.

922
00:51:12.880 --> 00:51:14.600
It's gonna be a lot faster.

923
00:51:15.680 --> 00:51:17.840
Let me find this walkthrough he does.

924
00:51:17.840 --> 00:51:19.440
He does show both though.

925
00:51:19.440 --> 00:51:21.600
He shows how to do it on your phone

926
00:51:21.600 --> 00:51:23.120
and how to do it on your desktop.

927
00:51:23.120 --> 00:51:24.880
And it's like a seven minute video.

928
00:51:26.080 --> 00:51:28.360
Let me grab that for you.

929
00:51:28.360 --> 00:51:30.120
That's probably the best way to get you started

930
00:51:30.120 --> 00:51:32.340
to find and schedule PVC.

931
00:51:32.340 --> 00:51:33.840
Then maybe you can come back next week,

932
00:51:33.840 --> 00:51:36.480
tell us where you got stuck or how it went.

933
00:51:36.480 --> 00:51:38.520
And from there, you can kind of decide like,

934
00:51:38.520 --> 00:51:41.880
okay, do I need to go, do I need a deeper,

935
00:51:41.880 --> 00:51:43.880
a deeper look at this with someone?

936
00:51:45.680 --> 00:51:46.520
Maybe.

937
00:51:51.440 --> 00:51:53.420
Hold on guys, I'm almost there.

938
00:51:56.800 --> 00:51:57.800
Not that one.

939
00:52:09.320 --> 00:52:11.620
Okay, I think I know somewhere else I put it.

940
00:52:11.620 --> 00:52:12.440
Okay.

941
00:52:25.300 --> 00:52:27.340
I really do love this brand idea though.

942
00:52:27.340 --> 00:52:29.500
I think you're right that this is solving

943
00:52:29.500 --> 00:52:32.700
a really relevant problem right now.

944
00:52:32.700 --> 00:52:35.980
Like I know so many people who are really going

945
00:52:35.980 --> 00:52:37.180
the naturopathic route.

946
00:52:37.180 --> 00:52:39.100
So I think this is very timely.

947
00:52:40.100 --> 00:52:42.900
So I think there's a lot of potential with this for sure.

948
00:52:45.540 --> 00:52:47.900
Okay, here's this, here it is.

949
00:52:47.900 --> 00:52:49.300
It's this descript video.

950
00:52:49.300 --> 00:52:54.300
Okay, so first video is the walkthrough from Steven.

951
00:52:56.180 --> 00:52:58.060
How to find PVC.

952
00:52:58.060 --> 00:53:00.900
And he shows desktop, he shows mobile.

953
00:53:00.900 --> 00:53:03.540
So how to like find it, easily add it to a folder

954
00:53:03.540 --> 00:53:05.020
and then how to repost it.

955
00:53:05.020 --> 00:53:07.660
That's going to get you started fastest way.

956
00:53:07.660 --> 00:53:11.980
The second video, the loom is the business address,

957
00:53:11.980 --> 00:53:13.860
the virtual mailboxes thing.

958
00:53:13.860 --> 00:53:16.620
So you can kind of see the overview of how it works.

959
00:53:16.620 --> 00:53:18.580
And that link that I was talking about,

960
00:53:18.580 --> 00:53:21.420
I think it gives you like a discount or something.

961
00:53:21.420 --> 00:53:24.260
You can use that, that's an anytime mailbox link.

962
00:53:24.260 --> 00:53:26.100
Anyone else is interested in that,

963
00:53:26.100 --> 00:53:27.340
feel free to watch that.

964
00:53:27.340 --> 00:53:29.980
That's kind of a nice option

965
00:53:29.980 --> 00:53:32.500
if you want to keep your address more private.

966
00:53:33.540 --> 00:53:35.620
Awesome, so helpful.

967
00:53:36.620 --> 00:53:37.460
Good, yeah.

968
00:53:37.460 --> 00:53:38.460
I love where you're going with this.

969
00:53:38.460 --> 00:53:39.900
So definitely keep going.

970
00:53:39.900 --> 00:53:43.580
Try to practice PVC this week and let us know how it goes.

971
00:53:43.580 --> 00:53:46.100
I think this is going to have a lot of potential.

972
00:53:47.220 --> 00:53:48.060
All right.

973
00:53:48.060 --> 00:53:48.900
Thank you.

974
00:53:48.900 --> 00:53:50.340
Yeah, no problem.

975
00:53:50.340 --> 00:53:55.060
Okay, I see, is it Russia or Risha?

976
00:53:55.060 --> 00:53:56.020
Risha?

977
00:53:56.020 --> 00:53:57.100
Yep.

978
00:53:57.100 --> 00:53:58.500
How's it going?

979
00:53:58.500 --> 00:53:59.340
It's going good.

980
00:53:59.340 --> 00:54:03.380
Okay, so Megan, I'm going to drop this in the chat.

981
00:54:03.900 --> 00:54:07.140
So my account has been moving along.

982
00:54:07.140 --> 00:54:09.580
It's been growing followers.

983
00:54:09.580 --> 00:54:12.580
And some of the videos were picking up traction.

984
00:54:12.580 --> 00:54:15.340
And then I received this two days ago.

985
00:54:15.340 --> 00:54:18.540
And it's been like, it's slowed down dramatically.

986
00:54:18.540 --> 00:54:20.980
And I know this is like the income piece,

987
00:54:20.980 --> 00:54:23.580
but I had posted it out on that app

988
00:54:23.580 --> 00:54:25.100
and I didn't get a response back.

989
00:54:25.100 --> 00:54:26.940
I think one lady tried to help remember.

990
00:54:26.940 --> 00:54:29.500
She said something about meta-verified

991
00:54:29.500 --> 00:54:31.460
and maybe I should verify.

992
00:54:31.460 --> 00:54:34.660
But I think that's like $11, $12 a month.

993
00:54:34.660 --> 00:54:36.020
Oh, I know what you're talking about.

994
00:54:36.020 --> 00:54:37.700
Yes, with the check back.

995
00:54:37.700 --> 00:54:38.540
Yep, yep, yep.

996
00:54:40.860 --> 00:54:41.700
I see.

997
00:54:41.700 --> 00:54:43.460
Ensure that no other users or tools

998
00:54:43.460 --> 00:54:44.660
have access to your account

999
00:54:44.660 --> 00:54:47.340
and that you're following our terms of use.

1000
00:54:47.340 --> 00:54:48.180
Yep.

1001
00:54:48.180 --> 00:54:51.260
And I don't have a VA or anything like that.

1002
00:54:51.260 --> 00:54:53.620
Like it's just me at this point in time.

1003
00:54:53.620 --> 00:54:56.580
So I don't know what's going on here,

1004
00:54:56.580 --> 00:54:58.660
but it's slowed down.

1005
00:54:58.660 --> 00:54:59.540
The last.

1006
00:55:00.000 --> 00:55:04.720
ever since that happened like my reels are getting like much less.

1007
00:55:06.960 --> 00:55:13.920
So I'm like oh my gosh. Have you reached out to Instagram support at all? I'm just curious if

1008
00:55:13.920 --> 00:55:23.200
they've followed up at all. No I'm not sure how to do that but I guess I could just poke around.

1009
00:55:25.040 --> 00:55:28.880
Tiffany do you are you able to see this picture in the chat? I'm wondering if you have any thoughts

1010
00:55:28.880 --> 00:55:40.800
on it. Yeah I can see it. I'm trying to read it's very small. Can you click on it because

1011
00:55:40.800 --> 00:55:44.400
it'll open up. It says we suspect automated behavior. Oh here it goes yeah.

1012
00:55:45.120 --> 00:55:59.600
Yep did you try logging in like from a different device or something that could have caused that

1013
00:55:59.600 --> 00:56:06.800
to happen? I've been using the same devices the entire time so it's just my laptop and my my

1014
00:56:06.800 --> 00:56:15.840
phone. So it doesn't yes we suspect automated. Okay so I wonder if that has anything to do with

1015
00:56:15.840 --> 00:56:21.600
like the way that you're posting. Like are you using like the same hook every time or like the

1016
00:56:21.600 --> 00:56:32.880
same like verbiage in your caption? Well I can drop it I can drop it in the the chat. Yeah I'll

1017
00:56:32.880 --> 00:56:39.520
look it over and see if I notice anything. Does it does that alert give you any options like

1018
00:56:40.640 --> 00:56:50.800
like click here to like appeal or to like anything like that? No the only thing that it gave me was

1019
00:56:50.800 --> 00:56:55.520
like you know take a look at the terms of use. They wanted me to take a look at the terms of use.

1020
00:56:55.520 --> 00:57:04.560
So yeah so per uke I had changed my caption in the last four days to say the same thing

1021
00:57:04.560 --> 00:57:09.200
if they're only what there was a page dedicated to the most amazing bites and bruise. So I had

1022
00:57:09.200 --> 00:57:17.120
oh right yeah I changed it for his recco because I had some hooks at the top and that's when it

1023
00:57:17.120 --> 00:57:22.960
started. So yeah and I don't think necessarily the the hook on the like in the template would

1024
00:57:22.960 --> 00:57:28.560
be the problem as like I'm wondering if there's anything I'm looking through your captions right

1025
00:57:28.560 --> 00:57:35.920
now like if there's anything that you say like every single time like like follow or comment or

1026
00:57:37.440 --> 00:57:42.160
sometimes that can set it off. But I don't see anything off the top.

1027
00:57:43.360 --> 00:57:51.520
Yeah I switched those up pretty good so anyway it's just it's really slow down progress

1028
00:57:51.520 --> 00:57:59.520
and and that was since you changed the template. Yeah I have like 87 posts and only 37 followers

1029
00:57:59.520 --> 00:58:04.800
so I'm like that's where on Tuesday I got ahold of uke and I'm like how like what is wrong with

1030
00:58:04.800 --> 00:58:09.600
me? How come I'm not growing? And then he said well you know maybe change the top of that template

1031
00:58:09.600 --> 00:58:16.160
and I did and then it kind of broke. And I know that there can be kind of a lull once you like

1032
00:58:16.160 --> 00:58:22.400
when you change to something new. I think he mentioned that on Tuesday and he said just like

1033
00:58:22.400 --> 00:58:29.760
stick with it and keep going. But yeah I mean he didn't mention anything about Instagram

1034
00:58:31.040 --> 00:58:36.320
potentially flagging you so that makes me a little nervous. Like I almost feel like

1035
00:58:37.440 --> 00:58:44.320
I'm gonna jot your name down and like screenshot that image and get uke's thoughts.

1036
00:58:44.400 --> 00:58:52.160
But I kind of feel like maybe don't post with that template for a little while go back to what

1037
00:58:52.160 --> 00:58:59.920
you were doing before just to play it safe. And then let's see what he thinks if he's seen this

1038
00:58:59.920 --> 00:59:07.440
happen before because I almost feel like it's it's gonna be watching you. Like it's telling

1039
00:59:07.440 --> 00:59:13.200
you like this is your warning and then and then we're gonna block you. So yeah because he had me

1040
00:59:13.200 --> 00:59:19.280
take off the like my logo and all of the branding stuff and he was like just you know put the

1041
00:59:19.280 --> 00:59:24.480
amazing bites and bruise at the top same thing every single time. So I had posted three four

1042
00:59:24.480 --> 00:59:31.280
yeah like five times like that and then boom. Yeah and like Brandy says in the chat it's it's weird

1043
00:59:31.280 --> 00:59:36.320
because so many accounts do that. I wonder if it just has something to do with switching from one

1044
00:59:36.320 --> 00:59:43.120
to the other or if it's something in your but I'll I'll keep looking through your posts and see if

1045
00:59:43.120 --> 00:59:49.120
there's anything that like catches my eye and then I'll reach out to you if it does. And like I

1046
00:59:49.120 --> 00:59:56.000
said I'll I'll see if you can see that before. One of the things that kind of did cross my mind is I

1047
00:59:56.000 --> 01:00:00.000
was downloading and you know how the file is named to get to Instagram or

1048
01:00:00.000 --> 01:00:05.400
ticket to IG. I'd gotten, I was renaming them every time. And

1049
01:00:05.400 --> 01:00:07.920
then I got kind of like, Oh, I don't need to rename them. I'll

1050
01:00:07.920 --> 01:00:12.440
do it'll just be ticket to Instagram number 43. And so I

1051
01:00:12.440 --> 01:00:16.000
was wondering if maybe that file name could look automated,

1052
01:00:16.000 --> 01:00:21.480
because then it would go 43445. That cost me. Yeah, that could

1053
01:00:21.480 --> 01:00:24.680
be Yeah, that makes sense that that that could be a concern.

1054
01:00:24.720 --> 01:00:29.720
Concern. Um, yeah, oh, gosh, I mean, I would just hate for

1055
01:00:29.720 --> 01:00:32.200
something to happen where they like shut you down. And then

1056
01:00:32.200 --> 01:00:36.520
it's so hard to like, get it back. Yeah, um, yeah, I think I

1057
01:00:36.520 --> 01:00:39.880
would. I think I would play it safe and do what you were doing

1058
01:00:39.880 --> 01:00:44.880
before. Okay, in case it is the template. And maybe even try

1059
01:00:44.880 --> 01:00:50.680
like, posting on like your story or like, doing like a remix,

1060
01:00:50.680 --> 01:00:53.480
something to kind of switch it up so that it doesn't look so

1061
01:00:53.480 --> 01:00:56.280
automated. Are you scheduling posts?

1062
01:00:56.880 --> 01:00:59.480
I am but I scheduled for different times a day.

1063
01:01:00.640 --> 01:01:04.600
Okay, stop scheduling them if you can see if you I try like,

1064
01:01:05.520 --> 01:01:08.680
I know, I know. It's so hard. I don't know. I feel like

1065
01:01:08.680 --> 01:01:12.840
scheduling does make it feel a little bit more automated. It's

1066
01:01:12.840 --> 01:01:15.840
good that you are doing different times a day. But um,

1067
01:01:16.080 --> 01:01:19.600
I don't know. I'm if you're able to if you're not able to then I

1068
01:01:19.600 --> 01:01:21.320
mean, it is what it is, right. But

1069
01:01:21.960 --> 01:01:24.880
it's like I want to I want to get a VA doing this, but I want

1070
01:01:24.880 --> 01:01:28.240
to make sure that everything's kind of moving along pretty

1071
01:01:28.240 --> 01:01:31.160
well. And, you know, it's it's headed in a good direction

1072
01:01:31.160 --> 01:01:33.080
before I go there. So

1073
01:01:33.480 --> 01:01:37.840
yeah, yeah. And there's times when I'm posting my four posts

1074
01:01:37.960 --> 01:01:41.840
in the evening, like I also work during the day. So then I'm

1075
01:01:41.840 --> 01:01:45.560
posting, you know, not back to back, but I try to do like the

1076
01:01:45.560 --> 01:01:48.520
two hours in between. But sometimes it's it's just like an

1077
01:01:48.520 --> 01:01:52.480
hour in between or half hour in between. So I don't think it's

1078
01:01:52.480 --> 01:01:54.960
necessarily the end of the world if you have to do it that

1079
01:01:54.960 --> 01:02:00.000
way. But these are things that come to mind with like making it

1080
01:02:00.000 --> 01:02:01.960
feel less automated to Instagram.

1081
01:02:03.800 --> 01:02:07.880
Oh, gosh, I see you're making this start another account. Oh,

1082
01:02:07.880 --> 01:02:08.680
my gosh.

1083
01:02:08.840 --> 01:02:12.280
Well, I'm just thinking like, if you try this for another week,

1084
01:02:12.320 --> 01:02:16.240
yeah. I mean, you could try this for another week or two. And if

1085
01:02:16.240 --> 01:02:20.040
you're still like no views, I mean, girl, you're not too far

1086
01:02:20.040 --> 01:02:23.920
in this yet. Like, feel free. Like, I want my efforts to go

1087
01:02:23.920 --> 01:02:26.960
towards something I know is going to work. And if Instagram

1088
01:02:26.960 --> 01:02:30.840
has just like shadow banned me or something, you're not too far

1089
01:02:30.840 --> 01:02:34.920
to do that, you know, so maybe test it for another week or two

1090
01:02:34.920 --> 01:02:37.760
to see like what Tiffany saying show Instagram, it's not

1091
01:02:37.760 --> 01:02:41.880
automated. I'm a real person. If that's not working, then I would

1092
01:02:41.880 --> 01:02:43.960
just give it you know, I wouldn't waste more time.

1093
01:02:45.360 --> 01:02:49.080
There's so much time invested in here that I'm like, Oh my gosh,

1094
01:02:49.120 --> 01:02:50.640
this is insane. Okay.

1095
01:02:52.240 --> 01:02:55.880
Kind of a lull. Yeah, last week was kind of a lull. Even you said

1096
01:02:55.880 --> 01:02:59.520
when he looked at his engagement over the last week, it was like

1097
01:02:59.520 --> 01:03:02.360
down and now it's picking back up again. I think something was

1098
01:03:02.360 --> 01:03:06.800
going on with Instagram last week. So give it a little more

1099
01:03:06.800 --> 01:03:10.160
time like see if maybe that has anything to do with some of that

1100
01:03:10.160 --> 01:03:14.080
like decreased engagement. But as far as that, like being

1101
01:03:14.080 --> 01:03:18.040
flagged for automation, I think I would just try anything I can

1102
01:03:18.040 --> 01:03:22.480
to make sure that I don't appear automated. Okay. All

1103
01:03:22.480 --> 01:03:25.640
right. Okay, thanks, guys.

1104
01:03:26.680 --> 01:03:29.280
Good luck. Let us know how it goes. Okay. Okay.

1105
01:03:30.360 --> 01:03:34.600
Okay, I see Alexis and Alexis. Are you the same person or

1106
01:03:34.600 --> 01:03:35.960
different? Alexis?

1107
01:03:36.640 --> 01:03:39.960
Yeah, I think Yeah, let me see. It might still be on on my

1108
01:03:39.960 --> 01:03:45.480
phone. Okay, maybe it is. Okay. Yeah. Cool. How's it going?

1109
01:03:45.480 --> 01:03:49.600
Alexis? Good. How are you? I'm actually so glad you're on the

1110
01:03:49.600 --> 01:03:53.520
call because I didn't know it was your last phase two phase

1111
01:03:53.520 --> 01:03:58.360
two call the other day. Yeah. Yeah. Yeah. So I'm like, Oh my

1112
01:03:58.360 --> 01:04:02.800
god, cool. She's here. She's perfect. Because I actually

1113
01:04:02.800 --> 01:04:08.520
wanted to ask you something this morning. And then I have

1114
01:04:08.520 --> 01:04:10.120
questions about tonight. All right.

1115
01:04:14.120 --> 01:04:18.360
Just just deal with me. I'm dealing with I'm recovering from

1116
01:04:18.360 --> 01:04:23.200
a concussion. So totally fine. You're totally fine. So earlier

1117
01:04:23.200 --> 01:04:28.600
did you mean if I was posting someone's recipe, don't put the

1118
01:04:28.600 --> 01:04:35.600
whole thing. Um, I heard you earlier talking to the first.

1119
01:04:35.600 --> 01:04:41.200
Um, oh, okay. I was saying, if you're posting, if you're

1120
01:04:41.200 --> 01:04:46.800
reposting PVC, from someone who is creating content for an

1121
01:04:46.800 --> 01:04:51.400
affiliate product, like say, say I'm, you know, I have an

1122
01:04:51.400 --> 01:04:54.320
affiliate product for this, and I create my content, and this

1123
01:04:54.320 --> 01:04:56.800
goes viral. And I'm like, go buy the thing. And I put an

1124
01:04:56.800 --> 01:05:00.000
affiliate link, and someone else repost.

1125
01:05:00.000 --> 01:05:05.680
this but they use their own affiliate link i'm saying don't do that oh don't do that don't

1126
01:05:05.680 --> 01:05:11.120
steal their sales in that way but if it's like a recipe or something i think that's fine unless

1127
01:05:11.120 --> 01:05:16.320
they're like selling the recipe or something like that but i doubt that they are most people

1128
01:05:18.000 --> 01:05:26.640
i have to start you told me to restart my instagram so um because i got flagged for i uh

1129
01:05:26.640 --> 01:05:31.360
branded content we we couldn't figure it out tiffany couldn't we tiffany was on it uke was on

1130
01:05:31.360 --> 01:05:38.800
it okay so i'm just creating a new one okay um and i'm also putting my product my first product

1131
01:05:38.800 --> 01:05:44.480
on the back burner and just picking another one of my done for you products okay which i don't

1132
01:05:44.480 --> 01:05:51.600
have yet so um i was wondering if i should book a session with you or we could figure this out

1133
01:05:51.600 --> 01:05:59.440
maybe some of it here because i think this is perfect for you for me yeah because part of it

1134
01:06:00.240 --> 01:06:04.800
i don't i need help and guidance in which direction i should go with the brand

1135
01:06:04.800 --> 01:06:10.320
oh okay okay that might be a longer conversation but tell me about the media channel that you want

1136
01:06:10.320 --> 01:06:16.720
to build let's start there um well they both go together so i was trying to

1137
01:06:16.720 --> 01:06:24.240
to pick the product first and then go with the media channel you know ah okay okay all right so

1138
01:06:24.240 --> 01:06:29.680
tell me about the product then or do you not know what it is um i don't have a product yet i had a

1139
01:06:29.680 --> 01:06:34.080
whiskey decanter but i put it to the side because i just want to pick i just want to do something

1140
01:06:34.080 --> 01:06:42.720
else but i already have my brand name and my um and i what i listed and what i can sell let me pull

1141
01:06:43.680 --> 01:06:45.040
basically um

1142
01:06:52.800 --> 01:06:59.440
uh decanters glassware home decor um there's there's a lot of stuff on here but like pet

1143
01:06:59.440 --> 01:07:06.320
supplies and um kitchen stuff okay so you don't have any products back yet

1144
01:07:07.520 --> 01:07:12.480
you don't have any products back yet to choose from no i didn't pick any no no i haven't asked

1145
01:07:12.480 --> 01:07:17.760
for him yet we're still kind of like i talked to wesley and he's wants me to narrow you know

1146
01:07:17.760 --> 01:07:22.000
figure out what i want to do so that's kind of like oh i see so you haven't even really picked

1147
01:07:22.000 --> 01:07:26.880
a niche to go with yet okay that's why it's perfect to talk to you because the products

1148
01:07:26.880 --> 01:07:33.760
on the back burner and now my ig is off so i'm like okay okay you can totally help me figure out

1149
01:07:33.760 --> 01:07:41.600
now i have so many more questions um yeah do you have an idea like do you have any idea of

1150
01:07:41.600 --> 01:07:45.360
like where you want to start or what you want to do or are you like total blank slate right now

1151
01:07:46.480 --> 01:07:54.240
um well i was thinking kitchen or pet supplies but i didn't want to do something too intricate

1152
01:07:54.240 --> 01:08:03.120
um or something that has like so much competition okay all right just because you know

1153
01:08:05.280 --> 01:08:10.320
um if i was to get on a call with you i mean i listed a bunch of stuff here like

1154
01:08:11.280 --> 01:08:17.359
um survival stuff kitchenware kitchen decor home goods lawn and garden

1155
01:08:20.240 --> 01:08:29.920
okay i'm gonna make a suggestion don't hate me okay my suggestion is set aside the product

1156
01:08:29.920 --> 01:08:36.240
ideas for the moment and let's let's just think about a person because people are who buy the

1157
01:08:36.319 --> 01:08:42.240
products so we really want to understand the person who will potentially buy your future

1158
01:08:42.240 --> 01:08:48.880
products and why they will buy said products we want to we want to understand that to figure out

1159
01:08:48.880 --> 01:08:54.800
what your brand is about and i know you haven't chosen one yet so that kind of opens us up to

1160
01:08:54.800 --> 01:09:01.920
asking well what kind of people do you want this brand to be for so when i'm starting with people

1161
01:09:01.920 --> 01:09:07.040
from the very beginning i like to ask them a couple questions just to get them thinking along

1162
01:09:07.040 --> 01:09:13.040
the lines of what kind of brand and what kind of person they'd like to serve so one of the questions

1163
01:09:13.040 --> 01:09:21.040
i would ask is if you're if you're tasked with having to speak on a stage in front of an

1164
01:09:21.040 --> 01:09:28.160
a packed audience full of people don't panic don't panic maybe maybe it's not live okay how

1165
01:09:28.160 --> 01:09:33.920
about this maybe you're writing a book maybe you're writing a book that a thousand people are

1166
01:09:33.920 --> 01:09:39.680
gonna read maybe it's not speaking if you don't like that um what but you can't plan it like you

1167
01:09:39.680 --> 01:09:45.359
have to just like sit down and go you have to like pop that thing out in like 24 hours what are you

1168
01:09:45.359 --> 01:09:52.800
gonna talk about what can you talk about what do you have enough interest information expertise

1169
01:09:52.800 --> 01:09:59.040
experience in that you could write a whole book about it or you could give a whole 30 minute talk

1170
01:09:59.040 --> 01:09:59.840
unprepared

1171
01:10:00.000 --> 01:10:02.240
about it in front of an audience.

1172
01:10:02.240 --> 01:10:03.880
So then you just start kind of writing down

1173
01:10:03.880 --> 01:10:06.120
some ideas of topics.

1174
01:10:06.120 --> 01:10:07.840
It would definitely be health and fitness,

1175
01:10:07.840 --> 01:10:09.680
but I know that that's like-

1176
01:10:09.680 --> 01:10:10.520
Okay.

1177
01:10:10.520 --> 01:10:14.000
Fitness is like, you know, a really big-

1178
01:10:14.000 --> 01:10:14.840
That's okay.

1179
01:10:15.960 --> 01:10:17.560
Get me started.

1180
01:10:17.560 --> 01:10:19.240
Okay, so health and fitness.

1181
01:10:19.240 --> 01:10:22.440
Okay, you're getting up on a stage in 10 minutes.

1182
01:10:22.440 --> 01:10:24.740
You gotta talk about health and fitness.

1183
01:10:24.740 --> 01:10:27.760
What are you gonna talk about exactly, like detailed?

1184
01:10:27.800 --> 01:10:31.000
What are you gonna say about health and fitness?

1185
01:10:31.000 --> 01:10:33.320
Are you saying that so I could narrow down my product?

1186
01:10:33.320 --> 01:10:35.240
Yes, your brand.

1187
01:10:35.240 --> 01:10:38.040
And then we'll talk about products, yes.

1188
01:10:38.040 --> 01:10:40.000
Okay, I already have my brand names.

1189
01:10:40.000 --> 01:10:40.960
I don't know if that's gonna-

1190
01:10:40.960 --> 01:10:41.800
That's okay.

1191
01:10:41.800 --> 01:10:42.920
That's totally fine.

1192
01:10:42.920 --> 01:10:43.920
That's totally fine.

1193
01:10:43.920 --> 01:10:45.400
Brand names are neither here nor there.

1194
01:10:45.400 --> 01:10:46.240
They can be anything.

1195
01:10:46.240 --> 01:10:47.720
Nike doesn't even mean anything.

1196
01:10:47.720 --> 01:10:49.200
It's just a word.

1197
01:10:49.200 --> 01:10:51.220
It has meaning because we give it meaning.

1198
01:10:51.220 --> 01:10:55.280
I would talk about like organic foods,

1199
01:10:55.280 --> 01:10:57.560
how much it's so much better, like-

1200
01:10:58.240 --> 01:11:00.120
You're catching me off guard here.

1201
01:11:00.120 --> 01:11:02.200
No, this is perfect because this is when

1202
01:11:02.200 --> 01:11:04.320
the real stuff comes to your mind.

1203
01:11:04.320 --> 01:11:06.320
This is what you think about all the time.

1204
01:11:06.320 --> 01:11:07.720
So I want you off guard.

1205
01:11:07.720 --> 01:11:08.560
This is good.

1206
01:11:08.560 --> 01:11:10.680
So organic foods, that's good.

1207
01:11:10.680 --> 01:11:13.520
And like everything that's bad in the food

1208
01:11:13.520 --> 01:11:15.880
that is sold to us, like-

1209
01:11:15.880 --> 01:11:16.720
Great.

1210
01:11:16.720 --> 01:11:18.600
We really need to be eating just the food

1211
01:11:18.600 --> 01:11:20.360
that God put it on the earth,

1212
01:11:20.360 --> 01:11:22.800
not other processed things and stuff like that.

1213
01:11:22.800 --> 01:11:24.240
Okay, got it.

1214
01:11:24.240 --> 01:11:25.920
Kitchen, health, like-

1215
01:11:26.320 --> 01:11:28.920
I really wanted to do a health niche,

1216
01:11:28.920 --> 01:11:31.920
but I just told them for my first

1217
01:11:31.920 --> 01:11:35.160
Dump For You product to give me whatever.

1218
01:11:35.160 --> 01:11:36.480
And they gave me a whiskey to cancer.

1219
01:11:36.480 --> 01:11:38.000
And I was like, okay.

1220
01:11:39.880 --> 01:11:41.920
I can't put that on my Instagram page.

1221
01:11:41.920 --> 01:11:44.800
So it's kind of cool that it's-

1222
01:11:46.800 --> 01:11:48.040
Okay, yeah.

1223
01:11:48.040 --> 01:11:50.880
So, yeah.

1224
01:11:50.880 --> 01:11:53.120
Okay, so you're talking a lot about health right now.

1225
01:11:53.160 --> 01:11:56.280
Is there any fitness topics that come to mind

1226
01:11:56.280 --> 01:11:58.120
that you would want to throw in there?

1227
01:11:59.320 --> 01:12:01.880
Yeah, I love fitness, just being outdoors.

1228
01:12:01.880 --> 01:12:04.920
That's why I put camping on there and camping gear.

1229
01:12:04.920 --> 01:12:06.160
Because I love outdoors.

1230
01:12:06.160 --> 01:12:07.000
I love camping.

1231
01:12:07.000 --> 01:12:08.720
I could talk about fitness all day.

1232
01:12:09.640 --> 01:12:11.840
Just cardio, how much it's good for you.

1233
01:12:11.840 --> 01:12:15.760
But I mean, are you trying to do this

1234
01:12:15.760 --> 01:12:17.240
so I could figure out what I would sell?

1235
01:12:17.240 --> 01:12:20.320
Because there's so many things on there.

1236
01:12:20.320 --> 01:12:21.360
Yes, okay.

1237
01:12:21.400 --> 01:12:25.480
So that's why, now that you kind of have an idea of topics,

1238
01:12:25.480 --> 01:12:27.600
you really want to figure out

1239
01:12:27.600 --> 01:12:31.280
what's your unique flavor for your brand.

1240
01:12:31.280 --> 01:12:33.720
You want to narrow in on

1241
01:12:33.720 --> 01:12:38.720
what is the overarching problem that we solve, okay?

1242
01:12:40.520 --> 01:12:42.400
Let's make an example.

1243
01:12:42.400 --> 01:12:43.800
Nike, I was talking about Nike.

1244
01:12:43.800 --> 01:12:46.360
So let's take Nike, okay?

1245
01:12:46.360 --> 01:12:49.320
Nike is a huge brand and they have thousands,

1246
01:12:49.320 --> 01:12:52.400
if not hundreds of thousands of products

1247
01:12:52.400 --> 01:12:53.240
in their history.

1248
01:12:53.240 --> 01:12:54.640
I don't know how many products they have.

1249
01:12:54.640 --> 01:12:58.440
But we could just group all of those products together

1250
01:12:58.440 --> 01:13:01.600
and say they all solve one problem.

1251
01:13:01.600 --> 01:13:02.760
They all solve one problem.

1252
01:13:02.760 --> 01:13:05.000
What do you think it is?

1253
01:13:05.000 --> 01:13:06.000
Just out of curiosity.

1254
01:13:06.000 --> 01:13:07.400
What would you say,

1255
01:13:07.400 --> 01:13:09.840
what's the greater problem that Nike is solving?

1256
01:13:10.840 --> 01:13:12.360
Better health.

1257
01:13:12.360 --> 01:13:13.280
Okay.

1258
01:13:13.280 --> 01:13:15.720
What's their unique take on it?

1259
01:13:16.880 --> 01:13:19.120
They have a specific kind of-

1260
01:13:19.920 --> 01:13:21.280
Is that a push to just do it?

1261
01:13:21.280 --> 01:13:22.120
Is that-

1262
01:13:22.120 --> 01:13:22.960
Yeah, no, exactly.

1263
01:13:22.960 --> 01:13:23.800
I'm sorry, I have a-

1264
01:13:23.800 --> 01:13:24.640
No, that's it.

1265
01:13:24.640 --> 01:13:25.960
That's the first thing that comes to mind.

1266
01:13:25.960 --> 01:13:27.240
You're good, you're good.

1267
01:13:27.240 --> 01:13:29.480
That's the first thing that comes to mind with Nike,

1268
01:13:29.480 --> 01:13:32.000
the little check mark in just do it.

1269
01:13:32.000 --> 01:13:35.000
That basically summarizes the whole problem

1270
01:13:35.000 --> 01:13:36.800
that they're solving right there.

1271
01:13:36.800 --> 01:13:39.960
They're like, people want better, healthy lifestyles,

1272
01:13:39.960 --> 01:13:42.360
but they don't take action.

1273
01:13:42.360 --> 01:13:45.840
So their whole mission is like, just do it.

1274
01:13:45.840 --> 01:13:46.680
Just do it.

1275
01:13:46.680 --> 01:13:47.680
Just get out there and do it.

1276
01:13:47.680 --> 01:13:49.520
That is their whole mission.

1277
01:13:49.520 --> 01:13:50.480
That's what they're about.

1278
01:13:50.480 --> 01:13:51.800
That's what makes Nike unique.

1279
01:13:51.800 --> 01:13:53.720
There's all kinds of brands out there

1280
01:13:53.720 --> 01:13:55.240
that do the same thing,

1281
01:13:55.240 --> 01:13:58.840
but they have a different approach to solving that problem.

1282
01:13:58.840 --> 01:14:02.720
Nike is really like, they get straight to the point,

1283
01:14:02.720 --> 01:14:05.480
whereas Puma's a little bit more like this,

1284
01:14:05.480 --> 01:14:07.560
and Adidas has a different style.

1285
01:14:07.560 --> 01:14:09.080
Everyone has a little bit different.

1286
01:14:09.080 --> 01:14:12.240
Nike is recognizable for their flavor,

1287
01:14:12.240 --> 01:14:16.200
just as Champion is, just as Adidas is, just as Puma is.

1288
01:14:16.200 --> 01:14:20.040
So now that you're thinking about these kind of topics

1289
01:14:20.040 --> 01:14:23.240
that you might do, now it's like, okay, what is Alexis?

1290
01:14:23.240 --> 01:14:26.480
Like, what do you bring to this that's unique?

1291
01:14:26.480 --> 01:14:29.120
And it's probably something about your personality

1292
01:14:29.120 --> 01:14:31.960
or about your experience or about your perspective.

1293
01:14:31.960 --> 01:14:34.520
Like, it's probably something that you already carry.

1294
01:14:34.520 --> 01:14:38.800
Just figuring out how to put it into words is the hard part.

1295
01:14:38.800 --> 01:14:41.000
It's like, what's inside of me

1296
01:14:41.000 --> 01:14:43.720
that would apply really well to this?

1297
01:14:43.720 --> 01:14:45.800
And a really good way to just start thinking

1298
01:14:46.400 --> 01:14:50.040
about what this is, is what do people say to you a lot?

1299
01:14:50.040 --> 01:14:51.840
Like, what do people say about you a lot?

1300
01:14:51.840 --> 01:14:53.440
Like, oh, Alexis is X, Y, Z,

1301
01:14:53.440 --> 01:14:55.520
or, oh, I love Alexis because blah, blah, blah.

1302
01:14:55.520 --> 01:14:58.240
People probably say certain things about you

1303
01:14:58.240 --> 01:15:00.240
that when they think about you, this is.

1304
01:15:00.000 --> 01:15:03.680
what comes to mind, that's like a flavor that you have.

1305
01:15:03.680 --> 01:15:05.240
It's something that you carry.

1306
01:15:05.240 --> 01:15:07.800
You can bring that into your brand.

1307
01:15:07.800 --> 01:15:10.560
And now you have a really unique brand that yes,

1308
01:15:10.560 --> 01:15:12.280
is focused on health and fitness,

1309
01:15:12.280 --> 01:15:14.540
but with this really specific flavor

1310
01:15:14.540 --> 01:15:16.080
that no one else can copy.

1311
01:15:16.080 --> 01:15:19.840
That's gonna help you figure out exactly what you're about

1312
01:15:19.840 --> 01:15:23.200
and really help you focus in on like what your mission is.

1313
01:15:23.200 --> 01:15:24.720
So if your mission is like,

1314
01:15:24.720 --> 01:15:25.880
okay, I'm just gonna make this up

1315
01:15:25.880 --> 01:15:28.080
because I don't know you well enough to be able to know.

1316
01:15:28.080 --> 01:15:31.200
But let's just say, let's just say your flavor is like,

1317
01:15:31.200 --> 01:15:32.120
you know what?

1318
01:15:32.120 --> 01:15:36.240
I am a penny pincher and I love to just save money,

1319
01:15:36.240 --> 01:15:38.680
but I also am really healthy

1320
01:15:38.680 --> 01:15:40.900
and I like to buy organic foods.

1321
01:15:40.900 --> 01:15:42.840
So all of a sudden you create a brand

1322
01:15:42.840 --> 01:15:47.520
and it's like, you're the organic food penny pincher person.

1323
01:15:47.520 --> 01:15:50.020
People who like to save money at the grocery store,

1324
01:15:50.020 --> 01:15:53.080
but also buy organic, they know to go to you

1325
01:15:53.080 --> 01:15:55.000
because that's your flavor, right?

1326
01:15:55.000 --> 01:15:57.240
So then all of your products become about

1327
01:15:57.280 --> 01:16:00.800
how to find good deals for healthy products

1328
01:16:00.800 --> 01:16:02.520
like out in the world, right?

1329
01:16:02.520 --> 01:16:04.000
So you might have like a tracker

1330
01:16:04.000 --> 01:16:04.840
and you might have,

1331
01:16:04.840 --> 01:16:07.780
you might actually sell a product that matches that.

1332
01:16:07.780 --> 01:16:09.760
You might have something in your home,

1333
01:16:09.760 --> 01:16:11.800
like something for storage in your home

1334
01:16:11.800 --> 01:16:13.960
that stores these really cool products

1335
01:16:13.960 --> 01:16:15.280
that you found at a good deal.

1336
01:16:15.280 --> 01:16:18.280
So you can like, you can really sell anything

1337
01:16:18.280 --> 01:16:20.020
and put your spin on it.

1338
01:16:20.020 --> 01:16:20.860
You know what I mean?

1339
01:16:20.860 --> 01:16:23.760
It doesn't limit you to, you know,

1340
01:16:23.760 --> 01:16:25.160
certain kinds of products.

1341
01:16:25.160 --> 01:16:26.200
You can sell anything.

1342
01:16:26.200 --> 01:16:28.800
It's just putting your spin on it makes your brand unique,

1343
01:16:28.800 --> 01:16:31.520
but you have to just pick something

1344
01:16:31.520 --> 01:16:33.320
and kind of go with that.

1345
01:16:33.320 --> 01:16:35.320
And as far as picking a product,

1346
01:16:35.320 --> 01:16:38.880
this is getting a little bit more in like more advanced,

1347
01:16:38.880 --> 01:16:41.520
but once you figure out who you serve

1348
01:16:41.520 --> 01:16:44.520
and what your flavor is, like what you're about,

1349
01:16:44.520 --> 01:16:45.680
let's just say, let's go back

1350
01:16:45.680 --> 01:16:49.320
to the organic foods penny pincher thing.

1351
01:16:49.320 --> 01:16:51.960
Like you want to save money, but you like to buy organic.

1352
01:16:51.960 --> 01:16:52.960
Then think about like,

1353
01:16:52.960 --> 01:16:54.560
that's the major problem you're solving.

1354
01:16:54.560 --> 01:16:56.360
People want to eat healthy, but it's expensive.

1355
01:16:56.360 --> 01:16:57.560
You're solving that problem.

1356
01:16:57.560 --> 01:17:01.200
We're going to help you eat healthy at, you know,

1357
01:17:01.200 --> 01:17:02.600
I don't know, for cheap,

1358
01:17:02.600 --> 01:17:05.300
or we're going to help you eat healthy in an economical way.

1359
01:17:05.300 --> 01:17:06.720
That's what you're about.

1360
01:17:06.720 --> 01:17:10.640
Now think about what your flagship product is

1361
01:17:10.640 --> 01:17:12.040
for that mission.

1362
01:17:12.040 --> 01:17:14.640
So a flagship product is like,

1363
01:17:14.640 --> 01:17:18.200
it's like your number one go-to product

1364
01:17:18.200 --> 01:17:21.520
that like represents what your brand is about

1365
01:17:21.520 --> 01:17:24.440
and really drives your mission.

1366
01:17:25.280 --> 01:17:27.040
So when someone is launching a brand for the first time,

1367
01:17:27.040 --> 01:17:30.440
and this is what's interesting about modern brands today,

1368
01:17:30.440 --> 01:17:34.160
most modern brands today are most successful

1369
01:17:34.160 --> 01:17:37.360
when they have less than 10 products.

1370
01:17:37.360 --> 01:17:40.440
Like the key is not having more products,

1371
01:17:40.440 --> 01:17:43.880
it's having less of the right products.

1372
01:17:43.880 --> 01:17:45.480
That is most modern brands.

1373
01:17:45.480 --> 01:17:47.280
Go look up any small brand

1374
01:17:47.280 --> 01:17:48.880
that's doing really, really well.

1375
01:17:48.880 --> 01:17:50.500
Their catalog is small,

1376
01:17:50.500 --> 01:17:54.400
but they are doing one or two or three things very well.

1377
01:17:55.160 --> 01:17:57.840
In fact, they're doing the best in their industry.

1378
01:17:57.840 --> 01:18:00.200
So you're focusing on less,

1379
01:18:00.200 --> 01:18:02.640
but you're doing a lot more with what you have.

1380
01:18:02.640 --> 01:18:04.560
So you have to put a lot of thought into

1381
01:18:04.560 --> 01:18:06.520
what is this flagship product

1382
01:18:06.520 --> 01:18:09.200
that is going to represent our brand and our mission

1383
01:18:09.200 --> 01:18:11.360
and what we're about, right?

1384
01:18:11.360 --> 01:18:13.000
So that could be,

1385
01:18:13.000 --> 01:18:15.280
I'm like trying to make up a brand on the spot,

1386
01:18:15.280 --> 01:18:18.680
but let's say Penny Fincher Organic, you know,

1387
01:18:18.680 --> 01:18:23.680
maybe you have this like really awesome like strategy

1388
01:18:24.400 --> 01:18:29.400
on how to find healthy food at low costs.

1389
01:18:29.640 --> 01:18:33.800
And maybe that whole strategy, you turn it into a course.

1390
01:18:33.800 --> 01:18:36.960
Maybe you turn it into like an ebook

1391
01:18:36.960 --> 01:18:38.920
where you're like teaching people walking through.

1392
01:18:38.920 --> 01:18:41.280
Maybe you host a live webinar.

1393
01:18:41.280 --> 01:18:43.400
Maybe you have some physical products

1394
01:18:43.400 --> 01:18:45.640
that you sell in tandem with that,

1395
01:18:45.640 --> 01:18:48.560
like a tracker of some kind, like a notebook,

1396
01:18:48.560 --> 01:18:52.120
or maybe you're actually selling one of the products

1397
01:18:52.120 --> 01:18:54.080
that you recommend people buy all the time

1398
01:18:54.760 --> 01:18:55.600
and it's really good for them.

1399
01:18:55.600 --> 01:18:56.440
Now, with it being food,

1400
01:18:56.440 --> 01:18:57.280
that seems kind of,

1401
01:18:57.280 --> 01:18:59.640
it had to be something that's not food.

1402
01:18:59.640 --> 01:19:01.960
And I'm doing something like that holds food

1403
01:19:01.960 --> 01:19:05.040
or like, for example, reusable grocery bags.

1404
01:19:05.040 --> 01:19:07.120
Maybe you make like the nicest,

1405
01:19:07.120 --> 01:19:09.800
cutest, best reusable grocery bags

1406
01:19:09.800 --> 01:19:11.560
to go do your shopping spree for you,

1407
01:19:11.560 --> 01:19:13.720
Penny Fincher Organic loving people.

1408
01:19:13.720 --> 01:19:15.440
So like, you just kind of,

1409
01:19:15.440 --> 01:19:17.440
you kind of like start to think through like,

1410
01:19:17.440 --> 01:19:21.720
what's my flagship thing that I'm gonna like focus on this.

1411
01:19:21.720 --> 01:19:23.680
And then when you start gaining traction,

1412
01:19:24.280 --> 01:19:25.680
you can have these like offshoots

1413
01:19:25.680 --> 01:19:28.600
of other like supplementary products that go with that.

1414
01:19:28.600 --> 01:19:29.680
But you really like,

1415
01:19:29.680 --> 01:19:31.400
the thing that gets you a lot of traction

1416
01:19:31.400 --> 01:19:33.560
is that flagship product.

1417
01:19:33.560 --> 01:19:35.600
Like I've seen so many examples of this.

1418
01:19:35.600 --> 01:19:38.200
I don't know if you guys know the brand Rothy's.

1419
01:19:38.200 --> 01:19:39.520
It's a shoe brand.

1420
01:19:39.520 --> 01:19:41.200
Rothy's is a shoe brand.

1421
01:19:41.200 --> 01:19:42.640
And now they have many products,

1422
01:19:42.640 --> 01:19:43.920
but they started with just one.

1423
01:19:43.920 --> 01:19:46.240
They started with the Rothy's flat.

1424
01:19:46.240 --> 01:19:47.640
And the reason why it got so popular

1425
01:19:47.640 --> 01:19:49.800
is because Meghan Markle wore it

1426
01:19:49.800 --> 01:19:52.400
and some paparazzi guy got it and then it like blew up

1427
01:19:52.400 --> 01:19:54.120
and now they have like boots and bags

1428
01:19:54.120 --> 01:19:55.480
and backpacks and purses,

1429
01:19:55.480 --> 01:19:57.200
but they do one thing really well.

1430
01:19:57.200 --> 01:19:59.040
And the Rothy's flat is like famous.

1431
01:19:59.040 --> 01:20:00.280
It's like a classic flat.

1432
01:20:00.000 --> 01:20:02.340
So that's their flagship product.

1433
01:20:02.340 --> 01:20:04.540
So you want to think about who's my person,

1434
01:20:04.540 --> 01:20:06.000
what's the greater mission I'm on,

1435
01:20:06.000 --> 01:20:07.660
the greater problem I'm solving,

1436
01:20:07.660 --> 01:20:10.620
and what flagship product represents that.

1437
01:20:10.620 --> 01:20:11.940
Am I giving you too much information?

1438
01:20:11.940 --> 01:20:12.780
I feel like I'm just really going off on it.

1439
01:20:12.780 --> 01:20:14.620
No, no, no, this is great.

1440
01:20:14.620 --> 01:20:17.780
I'm just wondering because I have a done for you product.

1441
01:20:17.780 --> 01:20:20.660
I know, I know you keep coming back to that, I know.

1442
01:20:22.580 --> 01:20:24.540
It's like, I can't really choose it.

1443
01:20:24.540 --> 01:20:26.700
I can give them.

1444
01:20:26.700 --> 01:20:27.620
Yes.

1445
01:20:27.620 --> 01:20:28.460
You know.

1446
01:20:29.300 --> 01:20:33.900
So I don't know if you heard me talking to the other person,

1447
01:20:33.900 --> 01:20:34.820
I can't remember her name,

1448
01:20:34.820 --> 01:20:36.220
but she has a done for you product

1449
01:20:36.220 --> 01:20:39.060
and she's building a brand over here, right?

1450
01:20:39.060 --> 01:20:40.620
And she's like, this done for you product

1451
01:20:40.620 --> 01:20:42.740
has nothing to do with what I want to do over here.

1452
01:20:42.740 --> 01:20:44.300
So it doesn't really matter.

1453
01:20:44.300 --> 01:20:46.220
Well, you have two choices.

1454
01:20:46.220 --> 01:20:50.940
Choice number one is you choose to do a random product

1455
01:20:50.940 --> 01:20:52.420
that you know might not have to do

1456
01:20:52.420 --> 01:20:53.420
with the brand you're building,

1457
01:20:53.420 --> 01:20:55.380
but it's really important

1458
01:20:55.380 --> 01:20:56.220
because it's going to be

1459
01:20:56.220 --> 01:20:58.100
a really good learning opportunity for you,

1460
01:20:58.740 --> 01:21:00.100
it's going to give you experience selling on Amazon

1461
01:21:00.100 --> 01:21:02.580
and making a private label product for the first time,

1462
01:21:02.580 --> 01:21:04.780
going through the sourcing process, et cetera, et cetera,

1463
01:21:04.780 --> 01:21:07.460
and make you some money in the meantime.

1464
01:21:07.460 --> 01:21:09.200
But you know, in your mind,

1465
01:21:09.200 --> 01:21:12.500
I'm going to stop selling this in the next one to two years.

1466
01:21:12.500 --> 01:21:14.020
It's just sort of my like test,

1467
01:21:14.020 --> 01:21:16.020
like I'm figuring and learning things out.

1468
01:21:16.020 --> 01:21:17.740
Okay, I have like 10 of those.

1469
01:21:17.740 --> 01:21:20.340
So like, I think that's a really good strategy

1470
01:21:20.340 --> 01:21:22.140
just to learn and gain experience.

1471
01:21:22.140 --> 01:21:24.620
Your second option is you're like, nope,

1472
01:21:24.620 --> 01:21:27.820
I want this thing to be exactly match my brand

1473
01:21:28.540 --> 01:21:30.420
and I'm going to choose to learn this process

1474
01:21:30.420 --> 01:21:31.940
with my brand as well.

1475
01:21:31.940 --> 01:21:34.420
Then you need to talk to the DFY team

1476
01:21:34.420 --> 01:21:37.140
and get real specific with what you're looking for.

1477
01:21:37.140 --> 01:21:39.220
And you can let them know,

1478
01:21:39.220 --> 01:21:42.700
I'm willing to like bend the rules a little bit

1479
01:21:42.700 --> 01:21:45.060
because I'm going to lean into this branding thing.

1480
01:21:45.060 --> 01:21:48.300
And I'm willing to like sell this in other places,

1481
01:21:48.300 --> 01:21:49.740
like off Amazon and whatnot.

1482
01:21:49.740 --> 01:21:50.740
Because the DFY team,

1483
01:21:50.740 --> 01:21:53.300
they're giving you products that match certain data,

1484
01:21:53.300 --> 01:21:54.940
which is why it limits them.

1485
01:21:54.940 --> 01:21:59.100
If you start to expand those rules a little bit, right?

1486
01:21:59.100 --> 01:22:01.260
Then it opens up what you can sell,

1487
01:22:01.260 --> 01:22:04.500
but that puts a lot more pressure on you

1488
01:22:04.500 --> 01:22:06.460
to show up powerfully as a brand

1489
01:22:06.460 --> 01:22:09.060
to be able to compete in that niche, okay?

1490
01:22:09.060 --> 01:22:11.060
So it's a conversation you could have with them,

1491
01:22:11.060 --> 01:22:13.980
but I'm saying it's not a bad idea

1492
01:22:13.980 --> 01:22:16.420
to get a product that is not so related

1493
01:22:16.420 --> 01:22:18.940
to what you're doing to gain experience

1494
01:22:18.940 --> 01:22:21.100
and learn and earn money in the meantime

1495
01:22:21.100 --> 01:22:23.540
while you're building this thing over here.

1496
01:22:23.580 --> 01:22:27.020
Okay, I think I was just so stuck on it like being-

1497
01:22:27.020 --> 01:22:28.820
Don't let it make you stuck, yeah.

1498
01:22:28.820 --> 01:22:32.620
Together, like to be able to sell it on there.

1499
01:22:32.620 --> 01:22:35.740
You can always pivot as long as you're moving forward.

1500
01:22:35.740 --> 01:22:37.420
So even if you're like,

1501
01:22:37.420 --> 01:22:39.500
I want to change this at some point,

1502
01:22:39.500 --> 01:22:42.500
hey, look at all you've earned between now and then.

1503
01:22:42.500 --> 01:22:44.340
You've earned money, you've earned experience,

1504
01:22:44.340 --> 01:22:46.780
you've earned lots of lessons,

1505
01:22:46.780 --> 01:22:49.340
good ones and not so good ones, right?

1506
01:22:49.340 --> 01:22:53.260
And now you are more equipped to go launch something

1507
01:22:54.020 --> 01:22:55.660
that matches the brand that you really want to build.

1508
01:22:55.660 --> 01:22:57.260
And I think there's a lot of value in that

1509
01:22:57.260 --> 01:22:59.580
because you're not a novice now, you know?

1510
01:22:59.580 --> 01:23:03.140
So I wouldn't let it stop you from moving forward,

1511
01:23:03.140 --> 01:23:06.540
but I just want to give you like a bigger picture

1512
01:23:06.540 --> 01:23:08.580
of like where you can take this

1513
01:23:08.580 --> 01:23:10.420
and what you can be building now,

1514
01:23:10.420 --> 01:23:12.780
like these building blocks you can be building now

1515
01:23:12.780 --> 01:23:14.860
as you start to take practical action

1516
01:23:14.860 --> 01:23:17.420
and learn some of the practical things

1517
01:23:17.420 --> 01:23:19.460
to building a product business.

1518
01:23:19.500 --> 01:23:20.660
I like that idea.

1519
01:23:20.660 --> 01:23:23.260
And it's like a lot less stressful.

1520
01:23:23.260 --> 01:23:24.740
Okay, good.

1521
01:23:24.740 --> 01:23:25.980
Go for the less stressful.

1522
01:23:25.980 --> 01:23:27.780
That's always the right answer.

1523
01:23:27.780 --> 01:23:29.060
Yeah, yeah.

1524
01:23:29.060 --> 01:23:30.260
Thank you so much.

1525
01:23:30.260 --> 01:23:32.260
I'm so glad I caught you.

1526
01:23:32.260 --> 01:23:33.100
Yeah.

1527
01:23:33.100 --> 01:23:34.900
You answered all my questions.

1528
01:23:34.900 --> 01:23:35.780
Can I just ask one?

1529
01:23:35.780 --> 01:23:37.460
It's just really, really, really small.

1530
01:23:37.460 --> 01:23:38.300
Yes, yeah.

1531
01:23:38.300 --> 01:23:40.860
Do you think it's more profitable

1532
01:23:40.860 --> 01:23:44.940
if I did like a food page

1533
01:23:44.940 --> 01:23:47.380
or ended like eBooks on that,

1534
01:23:47.380 --> 01:23:51.540
or if I did like a business motivation mindset page

1535
01:23:53.860 --> 01:23:58.860
and was able to sell stuff for more money?

1536
01:24:01.460 --> 01:24:03.500
Do I think it's more profitable?

1537
01:24:03.500 --> 01:24:07.260
Or do I think, because I could see you go,

1538
01:24:07.260 --> 01:24:11.180
like I think you could do what you're thinking

1539
01:24:11.180 --> 01:24:13.180
in either category.

1540
01:24:13.180 --> 01:24:16.260
Because like health, like for example,

1541
01:24:16.260 --> 01:24:18.180
both in health and in business,

1542
01:24:18.180 --> 01:24:20.540
you could easily sell a coaching program,

1543
01:24:20.540 --> 01:24:21.780
which I don't recommend anyone do,

1544
01:24:21.780 --> 01:24:24.580
because that is like the last thing you would wanna do

1545
01:24:24.580 --> 01:24:26.500
if you wanna like have more time.

1546
01:24:26.500 --> 01:24:28.700
You definitely don't wanna do that.

1547
01:24:28.700 --> 01:24:31.940
But you could sell like a course, for example, right?

1548
01:24:31.940 --> 01:24:33.940
And that could be a higher ticket thing.

1549
01:24:33.940 --> 01:24:37.500
You could sell a package of something in both of those,

1550
01:24:37.500 --> 01:24:39.300
because both of them lend themselves

1551
01:24:39.300 --> 01:24:41.660
to like having real tangible problems

1552
01:24:41.660 --> 01:24:44.340
and having like an information gap.

1553
01:24:44.340 --> 01:24:45.820
So they're very similar to me.

1554
01:24:46.380 --> 01:24:48.580
Like I think you could do similar products in each.

1555
01:24:48.580 --> 01:24:50.540
I would encourage you to go with the one

1556
01:24:50.540 --> 01:24:54.380
that you personally are gonna have more longevity for.

1557
01:24:54.380 --> 01:24:55.940
Like which one really fires you up

1558
01:24:55.940 --> 01:24:58.420
and you could be working on this three years from now.

1559
01:24:58.420 --> 01:25:00.420
You know, like you don't wanna like lose.

1560
01:25:00.000 --> 01:25:02.460
your excitement in six months.

1561
01:25:02.460 --> 01:25:03.560
Yeah.

1562
01:25:03.560 --> 01:25:05.860
I would pick the one that you really feel like,

1563
01:25:05.860 --> 01:25:07.800
you know, you can stick with.

1564
01:25:07.800 --> 01:25:08.740
Okay.

1565
01:25:08.740 --> 01:25:10.380
If I book a second eyes with you

1566
01:25:10.380 --> 01:25:11.860
and I take a bunch of notes

1567
01:25:11.860 --> 01:25:13.280
and kind of narrow it down myself,

1568
01:25:13.280 --> 01:25:14.180
would you help me,

1569
01:25:14.180 --> 01:25:16.340
would you be able to help me

1570
01:25:16.340 --> 01:25:19.100
kind of really narrow it down?

1571
01:25:19.100 --> 01:25:21.220
Yes, I would probably have some questions

1572
01:25:21.220 --> 01:25:23.620
for you beforehand to like think through.

1573
01:25:23.620 --> 01:25:24.660
Okay.

1574
01:25:24.660 --> 01:25:26.780
Just so you can kind of like come really prepared

1575
01:25:26.780 --> 01:25:28.100
and we can actually pick something

1576
01:25:28.100 --> 01:25:29.380
at the end of the call, you know,

1577
01:25:29.420 --> 01:25:31.540
and be like, okay, this is what you're going in on.

1578
01:25:31.540 --> 01:25:32.700
Yeah, that's what I want.

1579
01:25:32.700 --> 01:25:34.060
Yes.

1580
01:25:34.060 --> 01:25:35.700
I would want that for you too.

1581
01:25:35.700 --> 01:25:36.660
Yes.

1582
01:25:36.660 --> 01:25:37.500
Yeah.

1583
01:25:37.500 --> 01:25:39.940
So when I book the second eye session,

1584
01:25:39.940 --> 01:25:41.900
do I just type that in the car?

1585
01:25:41.900 --> 01:25:42.920
How would we?

1586
01:25:45.380 --> 01:25:49.460
I think on there, it says like email me or something.

1587
01:25:49.460 --> 01:25:50.300
Okay.

1588
01:25:50.300 --> 01:25:51.180
And it has my email.

1589
01:25:51.180 --> 01:25:53.740
I'll probably, so actually,

1590
01:25:53.740 --> 01:25:56.020
I also have some questions in there too now.

1591
01:25:56.020 --> 01:25:57.640
I've added some questions in there.

1592
01:25:57.680 --> 01:25:59.480
But if when you book a session

1593
01:25:59.480 --> 01:26:01.880
and I see what your session is about,

1594
01:26:01.880 --> 01:26:04.040
you'll probably choose the brand identity one.

1595
01:26:04.040 --> 01:26:07.400
I'll send you some questions to think through,

1596
01:26:07.400 --> 01:26:09.520
kind of similar to what I was asking you here on the call,

1597
01:26:09.520 --> 01:26:12.220
but just giving you more time to like prepare

1598
01:26:12.220 --> 01:26:13.360
before you get on,

1599
01:26:13.360 --> 01:26:15.040
then you can come with those notes

1600
01:26:15.040 --> 01:26:17.440
and we can really look at like, okay,

1601
01:26:17.440 --> 01:26:18.960
which direction do you really want to go

1602
01:26:18.960 --> 01:26:21.400
and what are some potential possibilities?

1603
01:26:21.400 --> 01:26:23.320
So it'll be really similar to what I'm asking you here,

1604
01:26:23.320 --> 01:26:25.200
but I'll email you when I see it.

1605
01:26:25.200 --> 01:26:26.040
Okay, cool.

1606
01:26:26.040 --> 01:26:26.860
I'm excited.

1607
01:26:26.860 --> 01:26:28.300
Thank you so much for taking the extra time.

1608
01:26:28.300 --> 01:26:29.140
I really appreciate it.

1609
01:26:29.140 --> 01:26:30.460
I'm so glad I caught you.

1610
01:26:30.460 --> 01:26:32.180
I love talking about brand stuff.

1611
01:26:32.180 --> 01:26:33.020
So it's-

1612
01:26:33.020 --> 01:26:34.020
Yes, you do.

1613
01:26:34.020 --> 01:26:35.460
I really do.

1614
01:26:35.460 --> 01:26:36.300
Thank you so much.

1615
01:26:36.300 --> 01:26:38.180
Okay, no problem.

1616
01:26:38.180 --> 01:26:42.840
All right, guys, I think we got all the hands.

1617
01:26:42.840 --> 01:26:45.500
So I promised to go over the special announcement

1618
01:26:45.500 --> 01:26:49.180
and I will also drop this in a post in the app

1619
01:26:49.180 --> 01:26:51.660
because I know we've had some people had to hop off,

1620
01:26:51.660 --> 01:26:54.560
but I wanted to make sure you guys knew about this

1621
01:26:54.560 --> 01:26:57.160
because this is a special offer for you guys

1622
01:26:57.160 --> 01:27:00.040
who are in the Influence to Income Accelerator.

1623
01:27:00.040 --> 01:27:01.360
How many of you were,

1624
01:27:01.360 --> 01:27:04.300
was anyone at the Inner Circle Open House last night?

1625
01:27:04.300 --> 01:27:05.140
Anyone there?

1626
01:27:05.140 --> 01:27:06.600
Okay, this is going to be like,

1627
01:27:06.600 --> 01:27:08.200
you guys already know all this then.

1628
01:27:08.200 --> 01:27:09.040
You guys know all this.

1629
01:27:09.040 --> 01:27:11.000
I just want to make sure I post it in here

1630
01:27:11.000 --> 01:27:12.640
so everyone is aware.

1631
01:27:12.640 --> 01:27:14.780
If anyone wants to take advantage of the opportunity,

1632
01:27:14.780 --> 01:27:16.960
I want to make sure everyone heard about it.

1633
01:27:16.960 --> 01:27:18.940
I'm going to share my screen

1634
01:27:18.940 --> 01:27:23.160
and just kind of walk you guys through a couple of things.

1635
01:27:23.160 --> 01:27:25.160
I'm not going to go through the whole thing

1636
01:27:25.160 --> 01:27:27.220
because there's a replay you guys can watch,

1637
01:27:27.220 --> 01:27:30.160
but I'll just kind of quickly highlight.

1638
01:27:30.160 --> 01:27:34.460
Our Inner Circle Accelerator is open for applications.

1639
01:27:34.460 --> 01:27:37.320
If you've never heard of what the Inner Circle is,

1640
01:27:37.320 --> 01:27:39.860
our Inner Circle Accelerator program

1641
01:27:39.860 --> 01:27:42.800
is in a program for people who really want to do

1642
01:27:42.800 --> 01:27:45.760
exactly what I was talking with Alexis about

1643
01:27:45.760 --> 01:27:46.920
for building a brand.

1644
01:27:46.920 --> 01:27:48.800
It's really building a brand.

1645
01:27:48.800 --> 01:27:50.280
You're ready to scale and grow

1646
01:27:50.280 --> 01:27:54.660
and you want to really take this to another level

1647
01:27:54.660 --> 01:27:57.080
that's beyond just passive income.

1648
01:27:57.080 --> 01:27:58.320
A lot of times,

1649
01:27:59.400 --> 01:28:02.160
talking to a lot of people in the e-commerce space,

1650
01:28:02.160 --> 01:28:04.440
especially like brokers and people who help buy

1651
01:28:04.440 --> 01:28:06.640
and sell e-commerce businesses,

1652
01:28:06.640 --> 01:28:08.080
they all say the same thing,

1653
01:28:08.080 --> 01:28:11.760
that you make the most money when you sell your business.

1654
01:28:11.760 --> 01:28:14.600
A lot of times you'll be making a little bit of money

1655
01:28:14.600 --> 01:28:17.260
or just taking a little bit of the profits for yourself

1656
01:28:17.260 --> 01:28:19.580
so that you can keep reinvesting the profits

1657
01:28:19.900 --> 01:28:21.860
back into your brand to grow it, right?

1658
01:28:21.860 --> 01:28:24.820
But then when you sell that brand a couple of years later,

1659
01:28:24.820 --> 01:28:27.140
that's when you get the big payout.

1660
01:28:27.140 --> 01:28:29.500
And so for people who are really interested

1661
01:28:29.500 --> 01:28:34.260
in going for that goal,

1662
01:28:34.260 --> 01:28:39.020
like they really want to go for the big exit,

1663
01:28:39.020 --> 01:28:40.660
or maybe you don't want to sell the brand.

1664
01:28:40.660 --> 01:28:43.060
You're like, I love this thing, it's my baby.

1665
01:28:43.060 --> 01:28:45.520
Either way, even if you don't decide to sell the brand,

1666
01:28:45.520 --> 01:28:47.380
scaling your brand to a point

1667
01:28:47.380 --> 01:28:49.380
where an investor would like to buy it

1668
01:28:50.060 --> 01:28:52.020
will still be a very good asset for you

1669
01:28:52.020 --> 01:28:54.460
that will produce a lot more income for you.

1670
01:28:54.460 --> 01:28:56.960
So whether you're scaling or whether you're selling,

1671
01:28:56.960 --> 01:28:59.340
these are the foundations that you need to implement

1672
01:28:59.340 --> 01:29:02.380
in your business to create a million dollar brand.

1673
01:29:02.380 --> 01:29:05.980
So we go over in the Inner Circle Open House

1674
01:29:05.980 --> 01:29:07.220
that we did last night.

1675
01:29:07.220 --> 01:29:09.140
We really talked about the formula

1676
01:29:09.140 --> 01:29:10.660
to building a million dollar brand,

1677
01:29:10.660 --> 01:29:12.740
and we give away a free gift,

1678
01:29:12.740 --> 01:29:16.020
which is like a walkthrough of all the different pillars

1679
01:29:16.020 --> 01:29:17.540
and the things, the levers that you need

1680
01:29:17.540 --> 01:29:18.920
in your business to do this.

1681
01:29:19.440 --> 01:29:21.000
So I definitely recommend you all go get that

1682
01:29:21.000 --> 01:29:22.120
and check out the replay.

1683
01:29:22.120 --> 01:29:23.680
So you can learn some things

1684
01:29:23.680 --> 01:29:27.180
that you can start implementing in your brand even now.

1685
01:29:27.180 --> 01:29:30.080
And then we also explain how our Inner Circle program

1686
01:29:30.080 --> 01:29:32.640
is designed to help you build and implement

1687
01:29:32.640 --> 01:29:36.000
the exact strategies that we share in just eight weeks.

1688
01:29:36.000 --> 01:29:38.360
So we're going to be kicking off this next accelerator

1689
01:29:38.360 --> 01:29:39.600
in just a week.

1690
01:29:39.600 --> 01:29:43.880
Applications for that are closing on Monday at midnight.

1691
01:29:43.880 --> 01:29:45.440
So if you've heard about this before

1692
01:29:45.440 --> 01:29:46.700
and you've been interested,

1693
01:29:46.700 --> 01:29:49.020
I really recommend you take advantage

1694
01:29:49.020 --> 01:29:51.860
of the opportunity that we have for you guys now,

1695
01:29:51.860 --> 01:29:53.420
because for those of you

1696
01:29:53.420 --> 01:29:56.500
who are in the Influence to Income Accelerator,

1697
01:29:56.500 --> 01:29:58.860
we're actually going to credit what you paid

1698
01:29:58.860 --> 01:30:00.260
for the I2I Accelerator.

1699
01:30:00.000 --> 01:30:02.400
or toward the Inner Circle Accelerator.

1700
01:30:02.400 --> 01:30:05.960
So that's a $3,000 credit toward this program.

1701
01:30:05.960 --> 01:30:08.580
And we're doing this special deal now

1702
01:30:08.580 --> 01:30:12.160
because we just are kind of on the tail end of I2I.

1703
01:30:12.160 --> 01:30:14.200
This goes really well with Inner Circle

1704
01:30:14.200 --> 01:30:16.200
and we wanted to pair them together

1705
01:30:16.200 --> 01:30:18.120
and give you guys a really cool opportunity

1706
01:30:18.120 --> 01:30:19.800
to take advantage of this.

1707
01:30:19.800 --> 01:30:24.680
So that's a really cool bonus for you guys in particular.

1708
01:30:24.680 --> 01:30:28.880
This round as well, we are going back to the castle

1709
01:30:28.920 --> 01:30:30.640
that we were at a few months ago.

1710
01:30:30.640 --> 01:30:33.360
We do in-person Inner Circle retreats

1711
01:30:33.360 --> 01:30:35.120
with all of our Inner Circle students

1712
01:30:35.120 --> 01:30:36.760
at the end of each accelerator.

1713
01:30:36.760 --> 01:30:39.580
So this is the castle that we were at a few months ago

1714
01:30:39.580 --> 01:30:41.800
and we're going back there in December.

1715
01:30:41.800 --> 01:30:44.320
So we're going to pay for your spot,

1716
01:30:44.320 --> 01:30:46.840
accommodations, meals included and all of that.

1717
01:30:46.840 --> 01:30:48.160
So you're gonna go through the accelerator

1718
01:30:48.160 --> 01:30:50.260
and at the end come to this castle retreat

1719
01:30:50.260 --> 01:30:51.920
where we're going to work and move the needle

1720
01:30:51.920 --> 01:30:54.480
and implement some of these things into your business.

1721
01:30:54.480 --> 01:30:56.360
So these are the really cool bonuses

1722
01:30:56.360 --> 01:30:58.080
we're offering for this round.

1723
01:30:58.080 --> 01:31:00.080
If you wanna check out the full replay

1724
01:31:00.080 --> 01:31:01.200
of what we did last night,

1725
01:31:01.200 --> 01:31:05.200
you can go to rainmakerlinks.com slash Inner Circle.

1726
01:31:05.200 --> 01:31:06.520
That's this page here.

1727
01:31:06.520 --> 01:31:09.960
You can see the full training that we did

1728
01:31:09.960 --> 01:31:13.160
on really what it takes to build a million dollar brand.

1729
01:31:13.160 --> 01:31:14.000
At the very least,

1730
01:31:14.000 --> 01:31:16.000
I recommend you all go check out this training.

1731
01:31:16.000 --> 01:31:19.180
It is a really cool way for you guys to get started

1732
01:31:19.180 --> 01:31:21.600
on this path if you're interested in this.

1733
01:31:21.600 --> 01:31:22.420
And then at the end,

1734
01:31:22.420 --> 01:31:26.300
we walk through exactly what is the Inner Circle Accelerator,

1735
01:31:26.300 --> 01:31:27.720
what's included in that,

1736
01:31:28.360 --> 01:31:29.200
what are all the details,

1737
01:31:29.200 --> 01:31:30.360
what are all the deliverables.

1738
01:31:30.360 --> 01:31:33.200
We talk about the castle, all the things.

1739
01:31:33.200 --> 01:31:34.320
So you can check that out here.

1740
01:31:34.320 --> 01:31:37.160
And if you are interested in applying for Inner Circle,

1741
01:31:37.160 --> 01:31:40.600
you can check out all the details on this page.

1742
01:31:40.600 --> 01:31:45.080
You can check out the application here.

1743
01:31:45.080 --> 01:31:48.520
And once you, let me see.

1744
01:31:48.520 --> 01:31:50.080
Once you click this button here,

1745
01:31:50.080 --> 01:31:51.280
if you want to apply,

1746
01:31:51.280 --> 01:31:53.680
you just need to pay a $500 deposit

1747
01:31:53.680 --> 01:31:55.640
to reserve your spot and apply.

1748
01:31:55.640 --> 01:31:57.240
We'll go through all the applications

1749
01:31:57.760 --> 01:31:59.560
and reach out to every applicant individually

1750
01:31:59.560 --> 01:32:01.640
and just make sure it's a good fit.

1751
01:32:01.640 --> 01:32:03.920
And from there, if you guys want to join,

1752
01:32:03.920 --> 01:32:07.160
we'll be starting in just a week, our next accelerator.

1753
01:32:07.160 --> 01:32:08.960
So I just wanted to let you guys know about this.

1754
01:32:08.960 --> 01:32:10.560
I have it posted in the Facebook group,

1755
01:32:10.560 --> 01:32:12.080
but I'm going to duplicate this post

1756
01:32:12.080 --> 01:32:14.960
and put it in the I2I channel as well

1757
01:32:14.960 --> 01:32:16.720
so that you guys can think about it.

1758
01:32:16.720 --> 01:32:18.480
But if you do have any questions on that,

1759
01:32:18.480 --> 01:32:21.000
feel free to let me know.

1760
01:32:21.000 --> 01:32:23.040
I see Heather, you have a hand up.

1761
01:32:23.040 --> 01:32:25.900
So I'll go ahead and take your question real quick.

1762
01:32:26.900 --> 01:32:28.580
Awesome, thank you.

1763
01:32:28.580 --> 01:32:30.980
What if we're interested in the Inner Circle,

1764
01:32:30.980 --> 01:32:32.380
but we're not ready yet?

1765
01:32:33.460 --> 01:32:36.420
Well, we haven't launched a product and we haven't,

1766
01:32:36.420 --> 01:32:40.820
I mean, our product is in the works,

1767
01:32:40.820 --> 01:32:42.580
but isn't launched yet, you know?

1768
01:32:42.580 --> 01:32:43.420
Good question.

1769
01:32:43.420 --> 01:32:46.660
I got that question a couple of times last night too.

1770
01:32:46.660 --> 01:32:50.180
You know, it really, it really depends.

1771
01:32:50.180 --> 01:32:53.140
So we have had a couple of people

1772
01:32:53.140 --> 01:32:55.420
who were like in process of launching

1773
01:32:55.740 --> 01:32:57.300
that have done the Accelerator

1774
01:32:57.300 --> 01:32:58.780
kind of based on where they're at

1775
01:32:58.780 --> 01:33:00.860
and where they want to go with their business.

1776
01:33:00.860 --> 01:33:02.180
So we just want to make sure

1777
01:33:02.180 --> 01:33:03.740
that all the stuff we do in the Accelerator,

1778
01:33:03.740 --> 01:33:04.780
you can take advantage of

1779
01:33:04.780 --> 01:33:06.900
and you can start implementing them right away.

1780
01:33:06.900 --> 01:33:08.940
So I think it's a conversation we can have.

1781
01:33:08.940 --> 01:33:10.620
If you're interested in applying,

1782
01:33:10.620 --> 01:33:12.280
I'd recommend you apply

1783
01:33:12.280 --> 01:33:14.720
because the application is pretty in depth.

1784
01:33:14.720 --> 01:33:17.120
So answering these questions here

1785
01:33:17.120 --> 01:33:19.860
will give us a good idea of where you're at

1786
01:33:19.860 --> 01:33:23.060
and that'll give us kind of an idea of,

1787
01:33:23.060 --> 01:33:24.100
you know, where you're at now.

1788
01:33:24.100 --> 01:33:25.180
And then we can follow up with you

1789
01:33:25.940 --> 01:33:26.780
and have a conversation.

1790
01:33:26.780 --> 01:33:27.900
I'm going to, you know, tell you,

1791
01:33:27.900 --> 01:33:29.540
here's what we're going to do in the Accelerator.

1792
01:33:29.540 --> 01:33:31.900
Do you think you can implement this in your business

1793
01:33:31.900 --> 01:33:33.140
or do you think you need to wait?

1794
01:33:33.140 --> 01:33:34.860
Because we want to make sure it is a good fit.

1795
01:33:34.860 --> 01:33:37.180
But if you are interested, I would go ahead and apply.

1796
01:33:37.180 --> 01:33:39.420
That way we can at least have a conversation about it

1797
01:33:39.420 --> 01:33:41.380
and see if it's now or if it's later.

1798
01:33:44.220 --> 01:33:45.180
Thank you.

1799
01:33:45.180 --> 01:33:47.220
Yeah, no problem.

1800
01:33:47.220 --> 01:33:48.800
Couple of people asked that last night as well.

1801
01:33:48.800 --> 01:33:49.900
So definitely reach out

1802
01:33:49.900 --> 01:33:51.960
if you're not sure where you're at.

1803
01:33:52.880 --> 01:33:55.680
Anyone else have questions that they want to ask now?

1804
01:33:55.680 --> 01:33:59.000
You're also welcome to send me an email

1805
01:33:59.000 --> 01:34:01.120
or tag me on Facebook.

1806
01:34:01.120 --> 01:34:03.620
I'll drop my email in the chat for you guys.

1807
01:34:04.480 --> 01:34:05.840
I have a question, Megan.

1808
01:34:05.840 --> 01:34:08.240
So the $3,000 credit,

1809
01:34:08.240 --> 01:34:09.980
that wouldn't work in the spring,

1810
01:34:09.980 --> 01:34:12.000
then it has to be now?

1811
01:34:12.000 --> 01:34:15.160
Yeah, we are offering this only for this round

1812
01:34:15.160 --> 01:34:16.720
because it is so close

1813
01:34:16.720 --> 01:34:19.560
to when the Influence to Income Accelerator started.

1814
01:34:19.560 --> 01:34:21.720
We do have a different offer every time.

1815
01:34:22.480 --> 01:34:24.440
So last time we had lifetime access,

1816
01:34:24.440 --> 01:34:25.880
before that we had a different deal.

1817
01:34:25.880 --> 01:34:28.400
So when we do this, probably next spring,

1818
01:34:28.400 --> 01:34:29.640
we'll have another offer.

1819
01:34:29.640 --> 01:34:31.200
It'll be a good offer too,

1820
01:34:31.200 --> 01:34:32.960
but it'll be different from this one.

1821
01:34:32.960 --> 01:34:34.200
Okay, thanks.

1822
01:34:34.200 --> 01:34:35.760
No problem.

1823
01:34:35.760 --> 01:34:36.960
Any last questions?

1824
01:34:36.960 --> 01:34:38.760
I don't want to take up more of your guys' time.

1825
01:34:38.760 --> 01:34:39.760
We're already way over it,

1826
01:34:39.760 --> 01:34:42.000
but I had a really good time, so I'm not upset.

1827
01:34:43.240 --> 01:34:44.160
All right, awesome.

1828
01:34:44.160 --> 01:34:45.680
Well, I'll go ahead and post this

1829
01:34:45.680 --> 01:34:48.120
and the replay will be available as always in the app

1830
01:34:48.120 --> 01:34:50.160
if you want to go back and check it out.

1831
01:34:50.160 --> 01:34:51.000
If you have any questions,

1832
01:34:51.000 --> 01:34:52.960
feel free to post in the app

1833
01:34:52.960 --> 01:34:54.280
and tag the right people

1834
01:34:54.280 --> 01:34:58.320
so that we can be sure to get an answer to your question.

1835
01:34:58.320 --> 01:35:00.000
Other than that, be ready.

1836
01:35:00.000 --> 01:35:02.880
Stephen to come back next week. It was so fun to be here with

1837
01:35:02.880 --> 01:35:05.880
you guys. Thanks for welcoming me and embracing me on this

1838
01:35:05.880 --> 01:35:09.240
call. It's fun to hang out with you all. Have a great night and

1839
01:35:09.240 --> 01:35:12.440
I'll see you guys next time. Bye

1840
01:35:13.280 --> 01:35:13.960
Bye
