WEBVTT

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I'm going live my love, I'm going live.

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I'm going live.

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Wow.

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No, I'm letting everyone in shortly. Just one second.

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Actually, one minute.

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Okay.

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Okay.

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All right.

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I'll let everyone in.

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We're starting a little bit late today.

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Let's get started.

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How are you, Tiffany?

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I'm good. How are you doing?

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Glad to hear. I'm doing good.

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I'm doing pretty good. Thank you for asking.

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Hello, hello.

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Hello, everyone. Welcome in.

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Happy Tuesday.

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All right.

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Good to see you guys.

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Welcome, welcome, welcome.

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All right.

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As always, I would love to start by sharing good news.

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What are the wins that we have had in the past seven days?

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Last week?

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Drop in the chat your wins.

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Let's go.

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Oh, somebody, Sayli, you hit 3,000 followers?

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That is so awesome.

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Let's go.

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Oh, Tiffany, wow, what happened?

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Oh, come on.

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That was fast.

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Wow.

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Wow, 1 million views.

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Get viral.

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Okay.

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Wow, that is so awesome.

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21 followers.

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Let's go.

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Marla, so good.

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So good to hear that.

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Really, really nice.

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All right.

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This is awesome.

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This is pretty, pretty good.

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I love it.

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So, thank you for sharing that.

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Really nice to see your wins.

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Like, trust me, this is, for background story, I used to be a breakdance teacher in Croatia.

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And I used to teach for kids, like hip-hop, breakdance.

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It was part of our, we had a dance studio.

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And I love teaching.

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And I remember that some of my, I call them my kids, some of my kids, they used to say,

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oh, no, I can't do a cartwheel.

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It's impossible for me.

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I was like, no, I'm going to show you that you can do it.

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And I'll prove to you that you can do it.

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Because I felt like I was so confident in my skills to teach them and how they could learn.

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And that worked.

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So, all the time, when they finally...

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were able to do a cartwheel or a rollover, I'll say like, you see, like I told you,

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like, just believe in yourself. Anyways, I'm using this analogy to say, like,

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this stuff really works. And if it didn't hit for some of you yet, it will, because I know it works.

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And it's so nice for me to see when you start getting results and we start seeing those

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channels getting, getting tractions and so on. So I really, really like.

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Now, probably today, we're not going to go over too many calls. And there is a reason for this.

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A pattern that I saw in our last call, it was that you were facing a lot of

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challenges with the hooks and how do we use the hooks in the actual templates and all of this.

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So what I did was I work on a document, if you remember, I said I would bring

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the hooks for you today. And this is what I did. So I put together a few hooks ideas. And

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we're going to talk a little bit about hooks. Is that okay? If we do that today? Yes?

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Cool. So we'll dive into that. And then, of course, the time we have left, we'll go over

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the questions. Again, I'm not sure we're going to be able to go over all the questions,

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but I think you're going to get a lot of value from this that I put together, for sure.

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And this, by no means, is a document that is fully ready. I'll probably still add a few things

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to make it better. But let's dive into it.

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Let me know if you can see my screen. Can you see my screen?

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Yes, we can.

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Okay. I'll make it a little bit bigger so that you can see better.

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So hooks, we're calling eye to eye. This is us, okay? Influence to income community.

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There are a few things that I want to share with you, which are the types of hooks,

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the emotions behind emojis, and analyzing hooks. That's what we're going to go over

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in this call. And we'll start with the types of hooks. So the types of hooks that we have

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are, they are more, but I use the ones that we are going to use the most growing our channels,

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okay? We have the emotional hooks. The main intention is to trigger emotions like curiosity,

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surprise, rumor, et cetera. You'll see that I added a little bit more things here.

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And curiosity hooks, which is like triggering curiosity, as it's big, to increase viewer

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retention. And then we have the relatable or trending hooks, which we do by using current

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trends or memes to connect with the audience. And lastly, we have news. So this one, news,

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it's pretty much you are providing a story or context of a video to your audience.

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You want to provide the value. So a few notes that I have here.

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Usually, emotional hooks slash titles are followed with emojis that sparks emotions,

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okay? So if we get this principle here, and we know that hooks, we need to use emojis that

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gives us that emotion, we also can follow the same pattern to other style of content. And

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every, we're going to go over a lot of, as I said here, examples of hooks. I want you to analyze

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not only the hook itself, but the emoji, like what the emoji speaks to the audience, okay?

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So number one, and another note that I want to share with you, the best way to learn how to use

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hooks is by practicing and spending time on the platform analyzing content. This is literally the

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best way that you can learn, is by looking at other people that are doing this for longer,

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because what you want to learn is what is the language that people use on social media? Like,

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what is the language that they use on my niche? And you'll see this as I continue showing you

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those examples. So with that said, let's dive in. If you have also questions about this, feel free

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to write them.

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them down, and then we're going to go over them later.

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Um, So you say, yes, um, somebody at Michaela is wondering if they

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can get a copy of this document.

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Oh, everybody.

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I'll send it to all of you.

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Yes.

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I'll give you access.

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A hundred percent.

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Awesome.

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Thanks.

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Um, thank you, Tiffany.

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Feel free to, to interrupt me anytime that you have, uh, you want to share something.

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So emotional hooks, the intention is to generate feelings of positivity,

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compassion, warmth, and more.

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Okay.

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This is how I personally use emotional hooks as well.

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Um, so first one, I'm going to show you, um, not every single example

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here are going to be, uh, they are having here, but they are all actual

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examples from actual content that I created, and we're going to go over that.

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So not all hero wear capes.

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The reason I use this is because it's a term that is so much

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shared on internet as a whole.

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So you see like a beautiful moment, some cool moments.

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It's like, everybody talks about superheroes and then on internet,

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it's something that is always trending.

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It's like, wow, this guy, he's a superhero.

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And then everybody says like, not all hero wear capes.

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So I use this as a hook because something is relevant for the platform.

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And the result of this, my content did pretty, pretty well.

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It's relevant.

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Um, second one, kind of woman rescue a drawing puppy, which is this one.

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You can see that my emoji, let's, let's see the example here.

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I'll remove the emoji and I'll add a dot.

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Okay.

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Like this, the emotion that I'm giving to my audience is not the same.

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Then if I, whoops, if I actually have the emoji, you can see like this

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kind of like fixing the heart, right?

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Oh, like how it's broken.

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Now we fix it.

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This emojis it's, and one thing that I realized when I was creating this,

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I was like, okay, wow, I need to change a little bit.

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My emojis for my emotional hooks.

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Because if you can see I'm, I'm overusing, I'm using way too

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much, the same, the same, the same.

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I can do better.

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But you'll see that they do convey an emotion that words cannot speak, but

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the emoji, they do speak that for your audience, um, when you refuse, refuse

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to chase your dreams, despite living with cerebral palsy, this was also

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another content that I created.

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Um, I will show, we go over this soon, but you can see that if you are someone

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you don't even need me, had to be like an emotional person, but you can

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connect with that type of story.

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Like, wow.

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Like he did something great, even though he has this plane

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quote unquote against him.

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It's an example of, of life.

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And I, I, I want to like, subconsciously we sympathize with that.

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We have compassion, like for instance, in the, in this one, we have compassion

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because this little puppy, it was, he was like, it was drowning

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and then somebody rescued him.

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We feel like that is subconsciously what our followers are thinking.

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It's like, I, I got value from this.

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I need to, to double tap.

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It's a way of saying like, Hey, thank you.

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Pretty much.

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And then what the algorithm notices like, Oh, this video is doing great.

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Let me push it to more people.

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And I remember that I was, I was having a conversation with Tiffany the other day

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and she's like, you can just sell your posts on unstoppable.

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That was so good.

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Like it really touched me.

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And I was like, yes, that's my goal.

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Like, that's what I wanted.

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And it does guys like it really does.

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Sometimes we might think that the type of content that we put out there, it's

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like, people are going to see, and it's like just numbers, it's just views.

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It's just like, it's not, it's real people.

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Behind the screen.

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And they are actually being impacted in a way, shape or form based

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on the content that you post.

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So next one here is little kids had a birthday party and nobody showed up.

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What happened next is awesome.

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Now you can see here how I combined two things.

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Number one is the emotional side of the aspect, right?

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But then I also add curiosity here because I said, what happened next is awesome.

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It's like a wholesome, sorry.

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People are now like, what happened next?

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Like nobody showed up to, to her birthday.

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Like what happened next?

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Like, I want to know, tell me.

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Okay.

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So now we are combining both of the styles on this one.

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And this is the video I'll not be able to show on, on a stubble, but I'll show on,

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on the, on the camera.

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I actually lost my page on Instagram for some reason,

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which I didn't get notified,

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but I'm working on this with Matta.

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He should be back soon.

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It's all good.

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Now, little kid had a birthday party.

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Yeah, this one we already went.

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One year after chemotherapy,

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this family celebrates a heartfelt milestone.

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The same goes here.

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You are telling people,

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and we're gonna see all of these contents,

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we are telling, you're giving an information,

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but you are also holding and grabbing their attention

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through emotion state, okay?

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I see a lot of comments coming in there.

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I'll not be able to answer them all.

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Let me see.

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Maybe let's simplify.

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Maybe not to go over.

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Okay, let's do like this.

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We go over one section,

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and then I'll open for a few questions,

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and then we can go over that.

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And the next section, if you question,

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I think that would be more dynamic for all of us.

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So if you have questions, no need to drop in the chat.

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Just unmute yourself, and then you can ask,

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and I'll answer you.

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Sounds good?

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Cool.

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So we had,

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can you get this information you're sharing?

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Yes, I will pin this in the community right after,

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in the app, right after this call, okay?

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So everybody will have access to this.

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You can copy this, and yeah.

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So can you help me with emoji we're gonna use?

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I'm not an expert on that.

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Okay, so Sarah, what I can do is

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I can create a new section here that,

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I should have done that, but I completely forgot.

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Section of emojis for each type of hooks.

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However, I have, you will notice this

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in every type of hook that we'll go,

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the types of emojis that I use.

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Guys, feel free to unmute yourself.

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You don't have to drop in the chat.

247
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Let's chat.

248
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Cool.

249
00:17:21.560 --> 00:17:22.800
Okay.

250
00:17:22.800 --> 00:17:24.560
Yuke, I have a question.

251
00:17:24.560 --> 00:17:26.440
When you were mentioning the double,

252
00:17:26.440 --> 00:17:28.160
and I'm sorry, I'm multitasking.

253
00:17:28.160 --> 00:17:30.440
So if you said this already, I apologize.

254
00:17:30.440 --> 00:17:33.840
But when you said like the double tap portion,

255
00:17:33.840 --> 00:17:35.840
which is kind of a call to action, right?

256
00:17:35.840 --> 00:17:38.360
We're telling people to double tap the image

257
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to interact with it.

258
00:17:41.480 --> 00:17:44.560
Is it best to put that in the front of your caption

259
00:17:44.560 --> 00:17:47.440
so that it's kind of like how we're saying,

260
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follow for more content, follow Shaggy Dog Mama.

261
00:17:52.320 --> 00:17:55.280
So would you, rather than doing the follow,

262
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put the double tap if you agree kind of thing

263
00:17:58.640 --> 00:18:00.600
in the front of the caption?

264
00:18:00.600 --> 00:18:02.560
100%, yes, yes.

265
00:18:02.560 --> 00:18:06.320
That one, you can either on the top or on the bottom,

266
00:18:06.320 --> 00:18:08.960
but also on the top works quite well.

267
00:18:08.960 --> 00:18:11.560
I see most people using that on the top as well.

268
00:18:13.200 --> 00:18:14.400
Makes sense, thank you.

269
00:18:15.440 --> 00:18:16.280
No problem.

270
00:18:17.240 --> 00:18:20.600
All right, so these are the emotional hooks.

271
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Very soon, we're gonna go over a few of the videos

272
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and I'm gonna be showing you exactly what they are

273
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and how I use them.

274
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Next one is, why is this?

275
00:18:36.440 --> 00:18:39.480
I had about like four video examples here,

276
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but it disappeared, it's fine.

277
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That's what happened when you go live.

278
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So curiosity hooks, triggering curiosity

279
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to increase viewer retention.

280
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Two-year-old kid doing breakdance.

281
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This is, you can see that it's like,

282
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it's not super strong hook, but we are building curiosity

283
00:18:59.920 --> 00:19:02.360
because it's a two-year-old doing breakdance

284
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and the cover is somebody upside down.

285
00:19:05.120 --> 00:19:07.080
It's like, what?

286
00:19:07.080 --> 00:19:09.520
But when I was two years old, I couldn't even,

287
00:19:09.520 --> 00:19:10.720
I could barely talk.

288
00:19:11.600 --> 00:19:14.440
You know, jokes aside, you get it.

289
00:19:14.440 --> 00:19:19.440
Same here, like scary jump from 20 meters over 20,

290
00:19:21.080 --> 00:19:23.720
sorry, over 20 meters of rocks.

291
00:19:23.720 --> 00:19:25.880
I'll show you the videos from this as well,

292
00:19:25.880 --> 00:19:27.200
but I'm building curiosity.

293
00:19:27.200 --> 00:19:30.640
Now you can see that the emoji is already changing, right?

294
00:19:30.640 --> 00:19:35.440
So we come from tearing in heart

295
00:19:35.440 --> 00:19:39.440
and it's like, it's warm to all of a sudden like, wow,

296
00:19:39.440 --> 00:19:40.560
like what is happening?

297
00:19:41.400 --> 00:19:44.040
We are triggering curiosity in this, okay?

298
00:19:44.040 --> 00:19:45.440
The power of water.

299
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Give me one second, what happened?

300
00:19:49.440 --> 00:19:51.200
I want to add those screenshots

301
00:19:51.200 --> 00:19:53.960
because it doesn't make much sense.

302
00:19:53.960 --> 00:19:55.160
We'll have them now.

303
00:19:56.280 --> 00:19:58.160
I'll have them added there right now.

304
00:20:00.000 --> 00:20:08.200
Is it making sense, guys?

305
00:20:08.200 --> 00:20:10.200
Let me know in the meantime.

306
00:20:10.200 --> 00:20:11.200
Yes.

307
00:20:11.200 --> 00:20:14.840
That's good, that's good.

308
00:20:14.840 --> 00:20:23.840
All right, now I have it just setting them here just for the sake of this example.

309
00:20:23.840 --> 00:20:28.800
So we have here scatter jump over 20 meters of rocks.

310
00:20:28.800 --> 00:20:35.320
You can see the rocks there so it builds curiosity and that's my only intention with this type

311
00:20:35.320 --> 00:20:36.320
of hooks.

312
00:20:36.320 --> 00:20:43.600
I want people to get the results that I'm trying to sell them, which is to watch the

313
00:20:43.600 --> 00:20:45.960
entire video and they will see what happens.

314
00:20:45.960 --> 00:20:51.780
So the next one here is like two-year-old toddler exploring the ocean with her dad.

315
00:20:51.780 --> 00:20:59.420
Now one thing that I find out that is sometimes psychologically, if you tell the obvious,

316
00:20:59.420 --> 00:21:06.780
if you just give context to a video, it tends to do well, which is sometimes it's not because

317
00:21:06.780 --> 00:21:10.260
of us, it's because of the algorithm.

318
00:21:10.260 --> 00:21:18.060
Because it would read what you write and then it's easier to push that content because it's

319
00:21:18.060 --> 00:21:21.980
easy to read the entire thing, okay?

320
00:21:21.980 --> 00:21:26.940
So in this one, I said like two-year-old toddler exploring the ocean with her dad.

321
00:21:26.940 --> 00:21:32.140
The way this builds curiosity is because it builds retention.

322
00:21:32.140 --> 00:21:35.540
People want to watch that like, oh, wait, I want to see this.

323
00:21:35.540 --> 00:21:37.620
It's so beautiful, it's so cool.

324
00:21:37.620 --> 00:21:44.300
Could be an emotional one, yes, it could, but it builds more curiosity, okay?

325
00:21:44.300 --> 00:21:45.620
Get yourself made at our cost.

326
00:21:45.620 --> 00:21:48.620
I'm going to show you this example live.

327
00:21:48.620 --> 00:21:53.580
And then this can only happen in Dubai, iPhone Pro 16, grab and go.

328
00:21:53.580 --> 00:21:56.620
This I'm going to show you the example as well that will make more sense.

329
00:21:56.620 --> 00:21:59.340
Now this one, the power of water.

330
00:21:59.340 --> 00:22:03.860
You can see like two hooks and emojis that are so similar.

331
00:22:03.860 --> 00:22:06.500
And these are the same two here.

332
00:22:06.500 --> 00:22:10.120
So the power of water.

333
00:22:10.120 --> 00:22:13.220
I'm not telling what is going to happen.

334
00:22:13.260 --> 00:22:16.940
I'm not saying like, hey, watch what is going to happen after this or that.

335
00:22:16.940 --> 00:22:18.980
I'm just saying like the power of water.

336
00:22:18.980 --> 00:22:22.460
This will make people, would trigger people so much to watch because they want

337
00:22:22.460 --> 00:22:25.780
to know what is the power of water, like what is happening.

338
00:22:25.780 --> 00:22:29.020
And this video did super well because of that.

339
00:22:29.020 --> 00:22:35.580
So it's basically like a guy comes here and then he throws like a big wood thingy

340
00:22:35.580 --> 00:22:37.420
and then it breaks.

341
00:22:37.420 --> 00:22:39.980
Anyways.

342
00:22:39.980 --> 00:22:41.820
All right, let's open for questions.

343
00:22:41.820 --> 00:22:46.340
Do you have questions so far about Curiosity Hooks?

344
00:22:46.340 --> 00:22:48.340
I saw some text coming.

345
00:22:57.140 --> 00:22:58.580
All right.

346
00:22:58.580 --> 00:23:01.540
Let's move on to the next one.

347
00:23:01.540 --> 00:23:02.540
Everyone following along?

348
00:23:02.540 --> 00:23:05.220
Yes?

349
00:23:05.220 --> 00:23:08.380
Cool, great.

350
00:23:08.380 --> 00:23:10.020
Relatable or trending?

351
00:23:10.020 --> 00:23:13.620
Use current trends or meme to connect with your audience.

352
00:23:13.620 --> 00:23:16.140
Now, I will say quick disclaimer.

353
00:23:16.140 --> 00:23:24.540
For those type of hooks, you want to spend some time on Instagram to fully understand

354
00:23:24.540 --> 00:23:28.540
the language of your audience, okay?

355
00:23:28.540 --> 00:23:37.340
Otherwise, you might create hooks that are not proven.

356
00:23:37.340 --> 00:23:40.540
And I'll give you the examples now.

357
00:23:40.540 --> 00:23:47.260
So when you create relatable content, in a way, you want to think of the obvious,

358
00:23:47.260 --> 00:23:50.740
like what everyone thinks but nobody's saying, okay?

359
00:23:50.740 --> 00:23:54.060
When you watch the video, you can see here like, for instance,

360
00:23:54.060 --> 00:23:58.540
random stuff baby laughs at, laugh at.

361
00:23:58.540 --> 00:24:01.940
It's so obvious, like it's literally what you're seeing there.

362
00:24:01.940 --> 00:24:06.340
But if you just state that, people will relate to this because it's what everyone

363
00:24:06.340 --> 00:24:08.860
is thinking, like, wow, it's such a random thing.

364
00:24:08.860 --> 00:24:11.460
They're just doing this and the baby's laughing.

365
00:24:11.460 --> 00:24:18.260
That's exactly how you create relatable or trending hooks, okay?

366
00:24:18.260 --> 00:24:20.420
So we have this example here.

367
00:24:20.420 --> 00:24:24.420
And then we had, okay, but which one are you?

368
00:24:24.420 --> 00:24:27.460
I'm going to show this example and it's going to make much more sense to you

369
00:24:27.460 --> 00:24:28.460
than just the screenshots.

370
00:24:28.460 --> 00:24:32.380
I'm adding here so that we have all the links here, okay?

371
00:24:32.380 --> 00:24:36.220
But I'm adding here so that when you go back to this, you can remember,

372
00:24:36.220 --> 00:24:38.220
oh, this was the video.

373
00:24:38.220 --> 00:24:40.900
This is basically two little girls.

374
00:24:40.900 --> 00:24:42.620
One is thinking and the other one is just looking.

375
00:24:42.620 --> 00:24:44.660
And then you ask like, which one are you?

376
00:24:44.660 --> 00:24:48.060
This kind of creates so much engagement because it's relatable.

377
00:24:48.060 --> 00:24:52.940
We all have, like, if you have siblings, we all know that it's like somebody is

378
00:24:52.940 --> 00:24:57.740
probably good at thinking or maybe it's bad, but the other person is just like,

379
00:24:57.740 --> 00:25:00.060
well, like, why are you doing this in many different ways?

380
00:25:00.000 --> 00:25:06.560
right and the next one here is like you know inflation is getting out of hand when and this

381
00:25:06.560 --> 00:25:12.080
video went really really viral again all of these are pbc but when you share this it makes people

382
00:25:12.080 --> 00:25:18.640
think like oh man i so can relate to this girl she's talking about like how an ice cream is so

383
00:25:18.640 --> 00:25:23.840
expensive in london i think it's london and they were charging like nine pounds for an ice cream

384
00:25:24.480 --> 00:25:28.800
um everyone can relate with that because everything's getting more expensive inflation is

385
00:25:28.800 --> 00:25:36.240
going through the roof so you make a statement that is connected to what everyone else they are

386
00:25:36.240 --> 00:25:42.640
experiencing they are thinking but nobody says okay is the obvious is given the that context

387
00:25:44.800 --> 00:25:52.000
now providing this is the news i was not able to create the news one yet which i will

388
00:25:52.000 --> 00:25:58.080
have that for you but what i would like to do now is to go back to those examples actually

389
00:25:58.080 --> 00:26:03.040
before we do that do you have any questions in regards to the relatable or trending

390
00:26:12.800 --> 00:26:13.280
yuk

391
00:26:18.320 --> 00:26:26.400
sorry i wasn't here yes okay i'm driving so i'm trying to listen and pay attention

392
00:26:26.400 --> 00:26:32.640
at the same time so i'm guessing you know if you have a niche that's yours is pretty broad

393
00:26:33.200 --> 00:26:39.200
if you have a niche that's a little more specific when you do really can you like

394
00:26:41.120 --> 00:26:47.120
the thing is like i just rebranded i decided not to do the political i'm going still with

395
00:26:47.120 --> 00:26:54.000
a similar theme but i just decided not to add the political twist to it so um it's going to be

396
00:26:54.800 --> 00:27:03.680
like crazy cat ladies in menopause and i'm i put the the name it's called menopause muse m e w s

397
00:27:04.640 --> 00:27:11.760
and um i put the picture and the name and i got three followers before i even even put the um

398
00:27:12.320 --> 00:27:22.640
the description so that's a win yay um but how do you like i've been looking for content and i'm

399
00:27:22.640 --> 00:27:27.280
having a really hard time just even finding content it's weird because i thought with

400
00:27:27.280 --> 00:27:31.600
the cat videos i would so relatable like how can i relate it back to menopause

401
00:27:34.640 --> 00:27:42.160
so this as i mentioned like relatable content they do take some time to create because you

402
00:27:42.160 --> 00:27:47.680
you gotta it's a muscle that you need to exercise like as more the more you create the more you'll

403
00:27:47.680 --> 00:27:53.040
see like did people like this did people not like this i believe in your case the reason you're not

404
00:27:53.040 --> 00:28:00.400
finding much content is because it's it's too niche down it's really niche so i would recommend

405
00:28:00.400 --> 00:28:07.760
going a little bit broad or at least as you can go a little bit broad and the twist

406
00:28:09.200 --> 00:28:15.440
is something that there is no formula and i i wish there was a formula but we have

407
00:28:16.400 --> 00:28:22.880
pretty much the the psychological aspect to those um like all all of the hooks that i that i shared

408
00:28:22.880 --> 00:28:31.440
here you need to think of like what is the outcome that i want to have from my hooks so let's say if

409
00:28:31.440 --> 00:28:37.200
it's an emotional one always when i'm creating those hooks i need to think what can i do that

410
00:28:37.200 --> 00:28:44.800
i'm going to spark spark emotion out of my audience so if it's a relatable one what can i do that i

411
00:28:45.680 --> 00:28:53.120
can get people to connect with my content on that style so let's say that i create um

412
00:28:54.160 --> 00:29:02.800
hypothetically like let me see uh for for nurses let's say i would not be able to create hooks on

413
00:29:02.800 --> 00:29:08.640
that but like all nurses they they have internal jokes they have internal problems they have

414
00:29:08.640 --> 00:29:14.240
internal um like great things that happens and things that just them know in their their circle

415
00:29:14.800 --> 00:29:20.080
that they can create hooks about that like for instance hypothetically saying oh that doctor

416
00:29:20.080 --> 00:29:29.280
that always um let's say that doctor that that never comes on time when he needs to do x y and

417
00:29:29.280 --> 00:29:35.280
z like things that i don't know is not my area but for them makes so much sense so these are

418
00:29:35.280 --> 00:29:42.080
the things that you need to discover slowly once you know like what do you want to get out of your

419
00:29:42.080 --> 00:29:48.000
audience and then bring into your reality to your niche and then making that relatable to those

420
00:29:48.000 --> 00:29:55.840
audience um but like there is they're saying yeah kind of like the inside jokes of of the niche

421
00:29:56.880 --> 00:29:59.920
yes inside jokes problems that you can be like

422
00:30:00.000 --> 00:30:05.360
a little bit ironic and all like everything involved that circle. Yes.

423
00:30:09.040 --> 00:30:17.440
Okay. Okay. I guess I just put it on line this weekend. So I guess once I have said

424
00:30:17.440 --> 00:30:22.000
I didn't do it before my intern did it, but she went back to school. So now I'm gonna

425
00:30:22.000 --> 00:30:27.280
it's like starting all over for my for me, you know. So I guess I'll just sit with it all week

426
00:30:27.280 --> 00:30:33.360
and then come back with you next week and see how it goes. Sounds good. Yes. Let me know. And

427
00:30:33.360 --> 00:30:39.760
I will send you this document. Spend some time going over it to, to refresh. Yeah. Will be great.

428
00:30:39.760 --> 00:30:47.520
Okay. Thank you. Cool. Thank you. All right. I will show you some examples that I have here from

429
00:30:47.520 --> 00:30:58.800
my September September content creation. And this is pretty much an attempt of me showing you like

430
00:30:58.800 --> 00:31:04.800
how I think and what I do to create those type of hooks. And one thing that I want you to exercise

431
00:31:04.800 --> 00:31:13.600
as I'm sharing with you is try to spot what type of hooks I'm using in each of those content. Okay.

432
00:31:17.520 --> 00:31:21.040
So I'll, I'll remove my, my earphone so that you can actually listen to.

433
00:31:24.800 --> 00:31:35.600
Can you still hear me? Okay, great. So this one best friends reunited after two years.

434
00:31:47.520 --> 00:31:52.960
I was supposed to hear anything. Is there sound on the video? You,

435
00:31:52.960 --> 00:31:59.280
you might have to reshare with the sound. Yeah. Yeah. Okay. I will.

436
00:32:06.320 --> 00:32:09.440
Let me try again. I think now it's going to work,

437
00:32:09.760 --> 00:32:16.800
but you saw the video. Can you tell me what type of hook did I use it in this one?

438
00:32:20.000 --> 00:32:27.040
The emotional hook. Yes, exactly. And you're probably wondering as well, like how did,

439
00:32:27.040 --> 00:32:33.520
like, how would I know that they reunited after two years? It was literally in the caption.

440
00:32:33.520 --> 00:32:39.280
And that was the thing that when I saw the videos, it said like best friend reunited after

441
00:32:39.280 --> 00:32:46.560
two years. And I was like, this is awesome. Like the video is so cool. The two kids. And then that

442
00:32:46.560 --> 00:32:50.880
story gave me the context. And then I created like best friends reunited after two years.

443
00:32:50.880 --> 00:32:55.120
No one knows that. Like, why are they reacting like this? I'm basically telling them, Hey,

444
00:32:55.120 --> 00:32:59.920
this is the information that you need. They reunited after two years. And then again,

445
00:33:00.320 --> 00:33:05.840
after two years, and then again, the emoji, it grabs people. Like it makes people want to watch

446
00:33:05.840 --> 00:33:14.000
it. If you remove this, yes, it works, but it doesn't give much emotion. Okay. So that is one

447
00:33:15.520 --> 00:33:20.960
I'll remove our best. This one is simple. The worst nightmare, my worst nightmare,

448
00:33:21.680 --> 00:33:27.920
this I'm building so much curiosity here because I'm not telling them what is my worst nightmare

449
00:33:27.920 --> 00:33:34.400
and quick, quick disclaimer, there will come a shark at the end. So don't get scared,

450
00:33:34.400 --> 00:33:38.800
but I'm building curiosity here. Like super, a lot of curiosity.

451
00:33:44.960 --> 00:33:53.680
Okay. So this and this is, this is not true. It was a compilation. So they got the video

452
00:33:53.680 --> 00:33:59.520
and do that. But I build curiosity. You can see, and I'm using examples on my niche,

453
00:34:00.480 --> 00:34:07.040
kind woman rescue drawing puppy. Again, the same emoji, because that conveys emotions.

454
00:34:07.840 --> 00:34:12.159
I'm not going to play the video right now, but you can see in many different ways,

455
00:34:12.159 --> 00:34:20.800
what I'm doing to capture their emotions. This incredible 62 years old mom attempted a backflip

456
00:34:20.800 --> 00:34:27.760
from a 10 meter platform. This again, this is my, my niche because I'm in the sports niche,

457
00:34:27.760 --> 00:34:34.639
but people can so relate to this because it's emotional. Okay. I will show one more example.

458
00:34:37.920 --> 00:34:44.239
We had a few, this is literally content that I create. All of these contents are posted on

459
00:34:44.880 --> 00:34:53.120
like all of these that you're seeing. One thing that I noticed as well, like for my niche,

460
00:34:53.120 --> 00:34:59.120
when I mentioned like iPhone, Apple products, like anything like this, it tend to work really well.

461
00:34:59.120 --> 00:34:59.600
So I say,

462
00:35:00.000 --> 00:35:05.040
iphone 16 pro zoom quality i'm not saying like is it good is it bad

463
00:35:05.040 --> 00:35:09.200
i'm letting them judge by themselves and that creates curiosity as well

464
00:35:11.840 --> 00:35:16.560
um i had so this one the power of water if you remember i shared this

465
00:35:16.560 --> 00:35:24.160
when i played a super simple video it's yeah

466
00:35:30.640 --> 00:35:35.120
so this whole time people are here like what happened what happened like show me the power

467
00:35:35.120 --> 00:35:40.960
of water like i want to see and then like it's this that's it i think this video got over a

468
00:35:40.960 --> 00:35:48.000
million um and i believe it was mostly because of the hook so you can see like how it plays a big

469
00:35:48.000 --> 00:35:56.000
role in something like this um another example i'm just giving context i'm not doing anything

470
00:35:56.000 --> 00:36:01.680
special what i'm doing here is like one year after chemotherapy this family celebrates a

471
00:36:01.680 --> 00:36:07.600
heartfelt milestone how did i get this i just read the caption it was literally in the caption

472
00:36:08.240 --> 00:36:14.320
my kid um after one year finally like we had this moment to celebrate and so i was like okay

473
00:36:14.320 --> 00:36:19.680
this is great i got the context i shared the context which means like you're literally giving

474
00:36:19.680 --> 00:36:24.960
the the information to people to say like hey if they want to watch this it's not it's not a

475
00:36:24.960 --> 00:36:30.480
clickbait it's not anything just just watch this it's an awesome it's an awesome um content

476
00:36:32.160 --> 00:36:38.240
go another example oh this i like using this so much and this is such a simple way

477
00:36:38.960 --> 00:36:47.040
um now this you can apply across the board to um any type of niche any type of content

478
00:36:47.840 --> 00:36:54.080
what i what i use in this one again this can be for emotional or to build curiosity such a powerful

479
00:36:54.160 --> 00:37:02.720
one simple but powerful the way he says i love you and this is basically a text like something

480
00:37:02.720 --> 00:37:09.120
that he said throughout the video okay you can always use that as a strong hook so when you're

481
00:37:09.120 --> 00:37:13.840
playing a video there's this moment that's like oh like that was so cute or that was so adorable

482
00:37:13.840 --> 00:37:16.960
you want to use that so he says here

483
00:37:20.160 --> 00:37:23.520
thanks for um um taking me here

484
00:37:27.200 --> 00:37:34.400
your progression this year has been amazing i'm very impressed with how you've written this year

485
00:37:34.400 --> 00:37:39.600
and how you've been coachable you really wanted to learn this year and that's really cool

486
00:37:40.560 --> 00:37:47.280
so because of that i get people to watch the entire video just because of the beginning

487
00:37:47.280 --> 00:37:52.960
because the way that he said i love you and that is that is cute people relate to that

488
00:37:52.960 --> 00:37:59.520
and they want to watch the entire video just because of that if you remember the kid one here

489
00:37:59.600 --> 00:38:08.560
as well uh same i just gave context to the video and marge like a lot of the times

490
00:38:09.520 --> 00:38:17.360
i use chat gpt when i don't know the story if you remember i say hey chat do you know about this

491
00:38:17.360 --> 00:38:22.720
story can you give me context chat to give me everything um i have that in the in the

492
00:38:23.360 --> 00:38:29.440
in the document for you as well don't worry and if you remember this one as well when you refuse

493
00:38:29.440 --> 00:38:35.920
not to chase your dreams despite living with cerebral palsy that will get people to like they

494
00:38:35.920 --> 00:38:44.160
can relate respect in a way shape or form and this translates into like we tend to see like oh this is

495
00:38:44.160 --> 00:38:51.120
like it went really viral this is a viral content viral content is pretty much people saying like

496
00:38:51.120 --> 00:38:58.080
hey i got some value from this i will double double tap or like send to my friends and this

497
00:38:58.080 --> 00:39:06.160
is what makes virality virality is pretty much an extension of the human action and what we do

498
00:39:06.160 --> 00:39:13.520
and what we want to do when we are creating those hooks is to get as many people to engage to relate

499
00:39:13.520 --> 00:39:22.720
with that as possible okay so i think it's enough yes okay we have do we have any questions in

500
00:39:22.720 --> 00:39:29.120
regards to those examples that i showed you so far you there's a question in the chat um

501
00:39:31.440 --> 00:39:36.880
from diane she said really quick question with hooks because i have to go soon what happens

502
00:39:36.880 --> 00:39:43.840
when we need to title our page for example the if only there was a page for functional health

503
00:39:44.560 --> 00:39:50.240
um so that style she's saying how and where do we use the hook in the first line of the

504
00:39:50.240 --> 00:39:53.280
caption or do we take a time out from the title of our page

505
00:39:54.160 --> 00:39:59.760
and do the hook instead or do we alternate asking for a friend

506
00:40:00.000 --> 00:40:01.000
I love it.

507
00:40:01.000 --> 00:40:05.800
By the way, you asked and you already answered and I love the answer.

508
00:40:05.800 --> 00:40:09.200
And the answer is yes in the caption in the first line.

509
00:40:09.200 --> 00:40:15.640
You see, you guys don't even, you already, man, it's so cool.

510
00:40:15.640 --> 00:40:18.040
So it's exactly that.

511
00:40:18.040 --> 00:40:21.960
So if you're using that template, it's the easiest template that we can use and it's

512
00:40:21.960 --> 00:40:26.120
like super easy, user-friendly to grow.

513
00:40:26.120 --> 00:40:29.560
But the hooks we use in the captions, okay?

514
00:40:29.560 --> 00:40:33.360
You're going to use everything that I showed here, but in the caption as the first line

515
00:40:33.360 --> 00:40:38.640
because you still want to build curiosity and you still want to provide people value.

516
00:40:38.640 --> 00:40:43.320
And the other answer to this is no, you don't have to change the template.

517
00:40:43.320 --> 00:40:45.320
Keep the same template.

518
00:40:45.320 --> 00:40:48.960
Just use in the captions, unless if you're like, okay, I tried this template for way

519
00:40:48.960 --> 00:40:49.960
too long.

520
00:40:49.960 --> 00:40:52.080
It's not working for some reason.

521
00:40:52.080 --> 00:40:56.960
Let me go and use the normal template.

522
00:40:57.000 --> 00:40:59.720
And you start using hooks, okay?

523
00:40:59.720 --> 00:41:06.360
But let me go back to the document because we have still a few more things to go over.

524
00:41:06.360 --> 00:41:12.160
So I added here a few examples that you can study, okay?

525
00:41:12.160 --> 00:41:14.800
When you have time.

526
00:41:14.800 --> 00:41:19.760
And the reason that I add them here is because they did so well and they are so aligned with

527
00:41:19.760 --> 00:41:20.760
the type of content.

528
00:41:21.080 --> 00:41:29.840
Majority are from our main account at the Rainmaker.

529
00:41:29.840 --> 00:41:42.600
I will, this one, let's just go over a few.

530
00:41:42.600 --> 00:41:45.360
I'll leave there for you to go over on your own time.

531
00:41:45.360 --> 00:41:49.040
Okay, this one that I showed in the example, remember this?

532
00:41:49.440 --> 00:41:51.280
Okay, but which one are you?

533
00:42:09.560 --> 00:42:13.520
So this went really, really good.

534
00:42:13.520 --> 00:42:17.400
And the reason for this is because it's relatable, okay?

535
00:42:17.400 --> 00:42:18.240
It's so relatable.

536
00:42:18.240 --> 00:42:21.040
People can relate with this type of content.

537
00:42:21.040 --> 00:42:25.240
As I mentioned, you always want to think like, how can I get people to relate with this,

538
00:42:25.240 --> 00:42:27.160
with the content?

539
00:42:27.160 --> 00:42:29.960
And this one is the inflation one that I said I would show to you.

540
00:42:29.960 --> 00:42:32.480
Again, the links are all in the document.

541
00:42:32.480 --> 00:42:34.920
You can have, you're going to have it there.

542
00:42:48.240 --> 00:43:15.280
So, and again, this video did so well.

543
00:43:15.280 --> 00:43:15.920
It's so simple.

544
00:43:15.920 --> 00:43:17.360
And guess what we did here?

545
00:43:17.440 --> 00:43:23.040
We use as a CTA to drive us leads to our offer.

546
00:43:23.040 --> 00:43:24.720
You can see come at Amazon.

547
00:43:24.720 --> 00:43:26.360
We leverage a situation.

548
00:43:26.360 --> 00:43:31.840
We leverage a type of PVC to drive them to an offer.

549
00:43:31.840 --> 00:43:35.800
And it did so well because it's so relatable.

550
00:43:35.800 --> 00:43:40.960
I will leave all of those links here for you to take a look, study, see the captions,

551
00:43:40.960 --> 00:43:43.000
everything that we use in those.

552
00:43:43.000 --> 00:43:46.680
And then another thing that I had here was pretty much like some hook ideas generated

553
00:43:46.680 --> 00:43:48.200
with ChatGPT.

554
00:43:48.200 --> 00:43:51.720
I have a disclaimer when I say ChatGPT.

555
00:43:51.720 --> 00:43:54.200
I know some people don't use, some people they like using.

556
00:43:54.200 --> 00:44:04.200
I always say human emotions, human behavior will always, my opinion, just my opinion,

557
00:44:04.200 --> 00:44:06.720
will always beat ChatGPT.

558
00:44:06.720 --> 00:44:13.560
If you trust ChatGPT to get like, for instance, hooks that are like, we need the human touch

559
00:44:13.560 --> 00:44:14.920
to it.

560
00:44:15.120 --> 00:44:19.320
There are the ideas, but always think like, how would I say this differently?

561
00:44:19.320 --> 00:44:21.680
How would I add this differently?

562
00:44:21.680 --> 00:44:29.280
That is going to help you to create text and hooks that are more like humanized than robotic.

563
00:44:29.280 --> 00:44:33.640
But there are still some samples that you can leverage that I added here a few ones

564
00:44:33.640 --> 00:44:36.520
from ChatGPT.

565
00:44:36.520 --> 00:44:40.280
We have a few, okay.

566
00:44:40.280 --> 00:44:42.400
All right.

567
00:44:42.400 --> 00:44:52.400
With that said, these are the hooks, ideas, types of hooks, and how you can utilize to

568
00:44:52.400 --> 00:44:59.160
increase your chances of going viral, converting your audience into followers.

569
00:44:59.160 --> 00:45:00.000
I believe this is really...

570
00:45:00.000 --> 00:45:04.500
really going to support you to create content that are more intentional.

571
00:45:04.820 --> 00:45:09.240
And now always, always, always think about this, write this down.

572
00:45:09.600 --> 00:45:16.500
You want to create content that makes people want to share with their friends.

573
00:45:17.100 --> 00:45:17.600
Okay.

574
00:45:18.060 --> 00:45:22.500
On Instagram, it's much more valuable when you create a content

575
00:45:22.660 --> 00:45:24.860
that people share with others.

576
00:45:25.280 --> 00:45:31.960
The reason for this and why Instagram rewards this is because we are, what we

577
00:45:31.960 --> 00:45:37.000
are essentially doing is getting people to spend more time in the platform.

578
00:45:37.640 --> 00:45:39.380
And that's really what Instagram wants.

579
00:45:39.380 --> 00:45:41.540
They want people to spend time in their platform.

580
00:45:41.680 --> 00:45:44.200
They want people to engage, to create relatable content.

581
00:45:44.200 --> 00:45:49.440
So always when you're creating, number one is, is this, think about it, like, is

582
00:45:49.440 --> 00:45:54.040
this relatable, is this going to relate with the people that I'm sharing with?

583
00:45:55.400 --> 00:45:57.800
If, if not, how can I do that?

584
00:45:58.000 --> 00:45:59.720
How can I make something that is relatable?

585
00:46:00.140 --> 00:46:04.240
Number two, overall, like is the emotional curiosity and especially

586
00:46:04.240 --> 00:46:08.760
the relatable, of course, and overall think, how can I make

587
00:46:08.760 --> 00:46:10.680
somebody share these contents?

588
00:46:11.240 --> 00:46:16.360
How can I make, in such a way that will get people to share my content?

589
00:46:16.760 --> 00:46:22.400
That's like free, free, how can I say, promotions for you, if you

590
00:46:22.400 --> 00:46:26.060
get your, your content to be shared, across the board.

591
00:46:26.420 --> 00:46:29.900
And that of course is going to result in more followers and engagement.

592
00:46:30.260 --> 00:46:30.700
Okay.

593
00:46:31.180 --> 00:46:36.260
With this said, I will share this link and I'll be in the community for

594
00:46:36.260 --> 00:46:37.940
all of you right after this call.

595
00:46:38.420 --> 00:46:40.780
So let's go over a few questions.

596
00:46:40.820 --> 00:46:42.660
I hope you guys like this.

597
00:46:42.940 --> 00:46:48.020
And if something that you like, I can also, in the next calls, as I mentioned,

598
00:46:48.020 --> 00:46:52.920
as I see a major problem, something that we have in common, I can always

599
00:46:52.920 --> 00:46:55.440
bring solutions to these in this form.

600
00:46:55.760 --> 00:47:01.040
And yeah, share with you, of course, my main intention is to ensure that

601
00:47:01.040 --> 00:47:03.800
you are supported in your journey.

602
00:47:09.800 --> 00:47:10.560
Cool beans.

603
00:47:11.080 --> 00:47:13.880
All right, let's dive into the questions.

604
00:47:14.160 --> 00:47:16.240
I will give me one second.

605
00:47:16.240 --> 00:47:17.720
Let me just check this.

606
00:47:19.000 --> 00:47:26.200
I will not be able to go too much over time this time, but let's set 15

607
00:47:26.200 --> 00:47:28.360
minutes and we'll take it from there.

608
00:47:28.640 --> 00:47:29.120
Okay.

609
00:47:30.760 --> 00:47:32.680
Um, I'm happy.

610
00:47:32.680 --> 00:47:33.480
I'm happy.

611
00:47:33.680 --> 00:47:34.560
I could help.

612
00:47:34.600 --> 00:47:37.560
That's super, super cool to hear from you guys.

613
00:47:38.040 --> 00:47:40.280
All right, Kyla, let's dive in.

614
00:47:41.100 --> 00:47:45.820
Try sticking to one question so that we can go over as many people as possible

615
00:47:45.900 --> 00:47:47.540
because we are a little bit short on time.

616
00:47:48.620 --> 00:47:50.540
Yeah, I just heard like a really quick one.

617
00:47:50.620 --> 00:47:55.980
Um, couple last week or week before, um, we talked about instead of putting

618
00:47:55.980 --> 00:48:01.820
follow us for more, um, like the caption to do follow at, and then our

619
00:48:01.820 --> 00:48:03.500
app, so that just means we're click on it.

620
00:48:04.100 --> 00:48:07.820
Um, the last like few weeks, we had like a really good week of like,

621
00:48:07.820 --> 00:48:11.600
and then this week we made the switch and it's been like a little over a week

622
00:48:11.600 --> 00:48:15.600
now that we've been doing that and I have no new followers, like I'm

623
00:48:15.600 --> 00:48:17.280
actually losing followers.

624
00:48:17.840 --> 00:48:19.360
So I don't know if it has to do with that.

625
00:48:19.360 --> 00:48:21.000
That's the only thing we've changed.

626
00:48:21.000 --> 00:48:25.320
I don't know if I could ride that out or if I should go back to like follow us,

627
00:48:25.320 --> 00:48:26.880
if that even makes a difference.

628
00:48:28.400 --> 00:48:28.720
Yeah.

629
00:48:28.720 --> 00:48:29.120
Okay.

630
00:48:29.280 --> 00:48:30.720
So quick, quick question.

631
00:48:30.720 --> 00:48:34.760
Are you adding any new followers to your app or are you adding new followers?

632
00:48:35.500 --> 00:48:36.940
So quick, quick question.

633
00:48:36.940 --> 00:48:40.140
Are you adding after the video goes viral or before the video goes viral?

634
00:48:41.140 --> 00:48:44.260
Um, we've always just put it right when we post it.

635
00:48:45.020 --> 00:48:45.380
Okay.

636
00:48:45.580 --> 00:48:46.880
So this is the problem.

637
00:48:47.300 --> 00:48:52.700
Um, you don't want to add before the, so what do you want to do is because

638
00:48:52.700 --> 00:48:54.100
Instagram will see these as spam.

639
00:48:54.380 --> 00:48:54.820
Okay.

640
00:48:55.180 --> 00:48:57.740
And the reason for this is because the words are repetitive.

641
00:48:57.940 --> 00:49:00.620
We are always saying follow, follow, follow, and then Instagram

642
00:49:00.620 --> 00:49:02.540
is going to decrease engagement.

643
00:49:02.560 --> 00:49:05.320
What do you want to do is you're going to use normal caption.

644
00:49:05.600 --> 00:49:10.320
You don't know, you don't want to add follow guys again, across the board.

645
00:49:10.400 --> 00:49:12.160
You don't want to add the CTA.

646
00:49:12.840 --> 00:49:16.160
Uh, like right after you post, you don't want to do that.

647
00:49:16.160 --> 00:49:19.440
Like simultaneously, what do you want to do is you're going

648
00:49:19.440 --> 00:49:21.920
to wait for the next 24 hours.

649
00:49:22.440 --> 00:49:25.160
So let's say you post every day on the next day, you're going to

650
00:49:25.160 --> 00:49:28.340
look like, did any video go viral?

651
00:49:28.720 --> 00:49:32.800
If it did, then you added the caption and then you add the CTA there.

652
00:49:33.440 --> 00:49:37.600
So after you went viral, if it didn't go viral, don't change anything, leave

653
00:49:37.600 --> 00:49:42.760
as it is because Instagram see these as the spam and that is going to, um,

654
00:49:42.840 --> 00:49:45.640
result in like not converting overall.

655
00:49:45.840 --> 00:49:49.720
Sometimes it will, it might go viral, even if you add like in front, but

656
00:49:49.720 --> 00:49:52.920
you want to avoid that because, um, it's repetitive action and

657
00:49:52.920 --> 00:49:54.160
Instagram doesn't like that.

658
00:49:55.280 --> 00:49:55.680
Okay.

659
00:49:56.640 --> 00:49:56.840
Yeah.

660
00:49:56.840 --> 00:49:57.280
I'll try that.

661
00:49:57.280 --> 00:49:57.640
Thank you.

662
00:49:57.800 --> 00:49:58.120
Cool.

663
00:49:58.240 --> 00:49:58.760
Thank you.

664
00:49:59.800 --> 00:50:00.040
Um,

665
00:50:00.000 --> 00:50:12.640
Sarah? Yes, I had a second eye session with Lainie and we changed my piece completely.

666
00:50:12.640 --> 00:50:22.280
So I would like to just check it out and see if it looks good. I haven't changed everything

667
00:50:22.280 --> 00:50:41.560
on her. Okay, I'm happy to look at it. Send me the link. There. Now, where did it go?

668
00:50:41.560 --> 00:50:59.240
Oh, you really changed. Yep. Was there a reason you decided to rebrand it? Because she said

669
00:50:59.240 --> 00:51:09.720
this was disconnected. What I was doing, what I was called wasn't cohesive with what type

670
00:51:09.720 --> 00:51:18.840
of post I was doing. She suggested that I rebrand it so it felt more cohesive.

671
00:51:19.800 --> 00:51:24.920
Okay, okay. And how are you experiencing the followers since you rebranded?

672
00:51:24.920 --> 00:51:32.280
I got my first real hit 6,000. 6,400 is it now.

673
00:51:32.280 --> 00:51:37.800
I see here, I see here. It's the first one I had so high, so I'm super proud.

674
00:51:38.520 --> 00:51:46.120
And I am gaining followers. I gained 25, 26 this Sunday.

675
00:51:47.000 --> 00:52:01.400
Okay, now can I ask why the first line doesn't say follow us at Mind for Purpose Seekers?

676
00:52:01.800 --> 00:52:04.200
Should I say follow, not join?

677
00:52:05.400 --> 00:52:11.800
You can say join, but it should be us and then your at. Because your at is long,

678
00:52:12.520 --> 00:52:17.880
this will disappear. If you say join the movement, again, it's not bad, it's not wrong,

679
00:52:17.880 --> 00:52:24.920
but I would say the shorter you have for your username to come up, the better, okay?

680
00:52:24.920 --> 00:52:25.420
Okay.

681
00:52:25.740 --> 00:52:29.340
But again, it's working well, you're getting followers, this is great.

682
00:52:29.340 --> 00:52:35.660
And I think it really shows don't shy away from rebranding and trying something new with the

683
00:52:35.660 --> 00:52:41.260
account. And I think that's really going to help you to take it from there. And if it's working

684
00:52:41.260 --> 00:52:47.900
well, double down on what is working. See the content that got 6K views and try to really

685
00:52:47.900 --> 00:52:53.260
study like what did I do there that related with so many people and try to rebrand it.

686
00:52:53.260 --> 00:52:56.300
Related with so many people and try to do that again.

687
00:52:57.420 --> 00:53:02.700
That's so funny. I think I found one and I said, oh, this is so good. This is good.

688
00:53:02.700 --> 00:53:10.620
They did have 1 million views and that got five views on my page. And I'm like, what the fuck?

689
00:53:11.180 --> 00:53:18.300
And I watched this one and then it's had 600,000 and I was like, this is not that good. And it

690
00:53:18.380 --> 00:53:28.060
was. It goes and goes and goes. So I don't get it. I don't really get it. But it's going better

691
00:53:28.700 --> 00:53:29.200
either way.

692
00:53:31.100 --> 00:53:40.140
Yes. I love your honesty. And this is normal. I would say this is my life after, I don't know

693
00:53:40.140 --> 00:53:44.220
for how many years I've been creating content. And sometimes I still find the content that I

694
00:53:44.220 --> 00:53:50.060
think like, I didn't tell my wife, hey, look, this one is going to explode. Like I'm 100% sure.

695
00:53:50.060 --> 00:53:56.940
And then the next day it's like, okay, it did it. Okay. Let me find another one. But it happens.

696
00:53:56.940 --> 00:54:02.700
And it's normal. But however, the more you create and the more you understand your audience,

697
00:54:02.700 --> 00:54:08.060
you're going to know that you're going to be, you're going to have more assertive points into

698
00:54:08.060 --> 00:54:12.460
like knowing the content that are going to do well, then the content that you think is not going

699
00:54:12.460 --> 00:54:17.740
to do well. Okay. And this is going to become like a habit. It's pretty much like two cents after

700
00:54:17.740 --> 00:54:21.420
you see a video that you know, like, oh, this is going to work. I know that it's going to perform

701
00:54:21.420 --> 00:54:27.900
well. And majority of the time, you're going to be right. Yes, it did well. But it is tricky.

702
00:54:27.900 --> 00:54:33.980
It is tricky for me up to these, like to today, I still have so many content that I believe is

703
00:54:33.980 --> 00:54:38.060
going to do well. And it doesn't at all. And vice versa. Sometimes I post one that is like,

704
00:54:38.060 --> 00:54:42.460
I'm going to post these just because I don't have anything to post. I'm so tired. I'll post it.

705
00:54:43.020 --> 00:54:47.660
Knowing that in my mind, this is not going to do well. And then all of a sudden it explodes. I'm

706
00:54:47.660 --> 00:54:56.300
like, I should have posted that earlier. So yes, it was left at me with the 6,000. I thought,

707
00:54:56.300 --> 00:54:59.820
is it so good? I think it's so good, but I don't.

708
00:55:00.000 --> 00:55:02.080
think it's going to do that well.

709
00:55:02.080 --> 00:55:04.040
But it was late in the night and I said,

710
00:55:04.040 --> 00:55:06.680
I just have to get my third post out.

711
00:55:06.680 --> 00:55:10.520
And it just kept going, yeah, but what the fuck?

712
00:55:10.520 --> 00:55:12.000
It was so funny.

713
00:55:13.320 --> 00:55:16.080
That's good to hear, that's good to hear.

714
00:55:16.080 --> 00:55:17.440
Cool, thank you, Sarah.

715
00:55:19.160 --> 00:55:21.840
Let's pass it to Krista.

716
00:55:24.640 --> 00:55:25.800
Hi there.

717
00:55:25.800 --> 00:55:28.480
Thank you for those awesome tips earlier.

718
00:55:28.520 --> 00:55:32.280
I missed last week and so I tried really hard

719
00:55:32.280 --> 00:55:34.040
to just stay focused, I was out of town

720
00:55:34.040 --> 00:55:37.680
and I posted every day and I changed up

721
00:55:37.680 --> 00:55:38.760
some strategies and stuff,

722
00:55:38.760 --> 00:55:41.440
but I'm just not converting to followers.

723
00:55:41.440 --> 00:55:45.160
So I'm getting the views, I get people liking,

724
00:55:45.160 --> 00:55:48.080
there's three, there's about three or four posts

725
00:55:48.080 --> 00:55:52.760
that are viral and they are keep, they keep going.

726
00:55:52.760 --> 00:55:56.840
But, and I edited and so would just love your eyes

727
00:55:56.880 --> 00:55:59.800
on the page to see if there's anything

728
00:55:59.800 --> 00:56:01.880
that sticks out that I could change

729
00:56:01.880 --> 00:56:03.400
or switch or try this week.

730
00:56:04.520 --> 00:56:09.520
Okay, so I've been following your case

731
00:56:09.520 --> 00:56:13.080
super closely on a weekly basis.

732
00:56:14.640 --> 00:56:19.000
What I'm gonna suggest now based on what you shared

733
00:56:19.960 --> 00:56:22.480
is one thing, okay?

734
00:56:22.520 --> 00:56:27.520
And at first you might not like this,

735
00:56:28.320 --> 00:56:33.320
but I see a potential here and here's what I would do.

736
00:56:36.200 --> 00:56:41.200
Sometimes people tend to, sometimes people tend

737
00:56:41.560 --> 00:56:46.560
to run away when they see a brand on Instagram

738
00:56:47.120 --> 00:56:49.640
and they will visit your profile

739
00:56:49.640 --> 00:56:54.640
and the zoomed out grade looks branded

740
00:56:55.040 --> 00:56:56.880
and it looks like a brand, right?

741
00:56:56.880 --> 00:57:01.120
And this is, this is, okay, it's not like, it happens.

742
00:57:01.120 --> 00:57:06.120
Now, what do you wanna do is that you want to minimize

743
00:57:09.040 --> 00:57:12.040
the, what is it called, that conflict

744
00:57:12.040 --> 00:57:13.440
that the followers are having,

745
00:57:13.440 --> 00:57:16.720
what is it called, that conflict that the followers

746
00:57:16.720 --> 00:57:18.960
that they're having when they come to your profile

747
00:57:18.960 --> 00:57:21.200
to start following you right away.

748
00:57:21.200 --> 00:57:26.200
A way of doing this is I suggest that you remove

749
00:57:26.320 --> 00:57:29.440
all the covers and keep the covers

750
00:57:29.440 --> 00:57:32.360
as the actual cover for the content.

751
00:57:33.400 --> 00:57:37.520
This means your brand is not gonna look as pretty as it is

752
00:57:37.520 --> 00:57:42.520
and as awesome as it is, but it's for a period of time

753
00:57:44.360 --> 00:57:47.960
that you can start introducing your brand again.

754
00:57:47.960 --> 00:57:50.360
The way, the reason you wanna do this

755
00:57:50.360 --> 00:57:52.920
is so that you can get some social proof

756
00:57:52.920 --> 00:57:54.280
by increasing your followers.

757
00:57:54.280 --> 00:57:58.240
I would say like probably around like 5K,

758
00:57:58.240 --> 00:58:01.480
something like this, which if we find a winning strategy,

759
00:58:01.480 --> 00:58:04.480
we can have that happen so quick.

760
00:58:04.480 --> 00:58:08.160
Then once you have that, you have already social proof,

761
00:58:08.160 --> 00:58:11.000
then you introduce slowly back again.

762
00:58:11.040 --> 00:58:14.040
Now, of course, you want to monitor two things

763
00:58:15.720 --> 00:58:18.240
because I don't know how much like sales are coming

764
00:58:18.240 --> 00:58:22.080
from this brand yet, but you wanna monitor

765
00:58:22.080 --> 00:58:24.360
is this decreasing my sales?

766
00:58:24.360 --> 00:58:26.680
If yes, try to do that slower.

767
00:58:26.680 --> 00:58:29.640
If not, continue doing this and even increasing

768
00:58:29.640 --> 00:58:32.040
the amount of content that you are creating,

769
00:58:32.040 --> 00:58:34.640
that is not, that it doesn't look branded.

770
00:58:34.640 --> 00:58:38.280
The reason for this is because people buy from people.

771
00:58:38.320 --> 00:58:41.360
It doesn't mean they don't buy from brands, of course not,

772
00:58:41.360 --> 00:58:46.360
but you want to nurture them first, those new ones,

773
00:58:47.320 --> 00:58:51.280
and then they will be ready like to buy,

774
00:58:51.280 --> 00:58:54.680
to do anything else that you want them to engage

775
00:58:54.680 --> 00:58:55.840
in all of this stuff.

776
00:58:55.840 --> 00:58:57.480
So I would recommend doing that

777
00:58:58.560 --> 00:59:01.560
and using those proven PVC.

778
00:59:02.200 --> 00:59:05.200
In your case, let me just check here super quick,

779
00:59:05.200 --> 00:59:07.800
the content, you are already using that.

780
00:59:07.800 --> 00:59:11.400
Yeah, I would have, I would completely remove the cover

781
00:59:11.400 --> 00:59:13.880
and have the cover as the original PVC.

782
00:59:15.000 --> 00:59:15.840
Okay.

783
00:59:15.840 --> 00:59:16.680
This is what I will do.

784
00:59:16.680 --> 00:59:21.680
It will still look good, but not as, of course,

785
00:59:21.720 --> 00:59:24.240
with the graphics and everything that you are using.

786
00:59:25.360 --> 00:59:28.120
So a couple of follow-up questions to that.

787
00:59:28.240 --> 00:59:30.840
So a couple of follow-up questions to that.

788
00:59:31.920 --> 00:59:34.240
Do I take everything off that I've already done

789
00:59:34.240 --> 00:59:36.160
or just do it from this point forward?

790
00:59:37.360 --> 00:59:40.840
And then the other question is,

791
00:59:40.840 --> 00:59:42.200
like, cause I've thought about this too,

792
00:59:42.200 --> 00:59:44.640
because when we originally started this bootcamp,

793
00:59:44.640 --> 00:59:46.080
I'm like, I have a brand already.

794
00:59:46.080 --> 00:59:48.080
I have products selling on Amazon

795
00:59:48.080 --> 00:59:50.120
that are doing very, very well.

796
00:59:50.120 --> 00:59:52.920
This is not driving anything, I don't believe,

797
00:59:52.920 --> 00:59:56.080
to Amazon, maybe a straggler here and there,

798
00:59:56.080 --> 00:59:57.920
or people that know me or whatever.

799
01:00:00.000 --> 01:00:03.900
trying to combine this influence thing with my brand.

800
01:00:03.900 --> 01:00:05.700
And I struggled with that in the beginning

801
01:00:05.700 --> 01:00:08.320
on how to successfully do that.

802
01:00:09.700 --> 01:00:12.940
So I'm wondering, do I just start another account

803
01:00:12.940 --> 01:00:16.900
and take all of these PVCs that I've already done

804
01:00:16.900 --> 01:00:19.380
and just redo them on a new account?

805
01:00:19.380 --> 01:00:21.100
Because I have seen some brands

806
01:00:21.100 --> 01:00:24.120
linked with an influencer page.

807
01:00:24.120 --> 01:00:27.020
That's like, that's where they, you know,

808
01:00:27.020 --> 01:00:29.500
gain influence and viewers and stuff,

809
01:00:29.500 --> 01:00:33.120
but then they have a brand that's separate.

810
01:00:33.120 --> 01:00:35.220
Yeah, yeah, okay, I got it.

811
01:00:36.460 --> 01:00:41.460
So you, like, you need to get

812
01:00:41.900 --> 01:00:44.300
as many eyeballs as possible.

813
01:00:44.300 --> 01:00:47.120
So in my case, I have two brands,

814
01:00:47.120 --> 01:00:49.460
which is like the Unstoppable and then my personal one.

815
01:00:49.460 --> 01:00:52.020
And I drive traffic from Unstoppable to my personal one.

816
01:00:52.020 --> 01:00:55.660
So you wanna create one in the same niche as your,

817
01:00:55.660 --> 01:00:58.140
or at least as close as possible to your product

818
01:00:59.020 --> 01:01:03.460
so that you can gain as many eyeballs as possible

819
01:01:04.340 --> 01:01:06.500
so that you can share your product there,

820
01:01:06.500 --> 01:01:09.540
like on stories and then on the feed and so on.

821
01:01:09.540 --> 01:01:12.600
But you can have the secondary one that is a brand.

822
01:01:12.600 --> 01:01:15.720
And it's more like you are solely focusing

823
01:01:15.720 --> 01:01:17.940
as a brand to that.

824
01:01:17.940 --> 01:01:20.240
I would recommend, if you ask me,

825
01:01:20.240 --> 01:01:25.240
to go on the PVC route first and build a community first,

826
01:01:25.800 --> 01:01:28.240
because you can sell, like, anytime.

827
01:01:28.240 --> 01:01:31.200
From there, you create a brand.

828
01:01:32.040 --> 01:01:35.800
Number one, that's gonna give you so much more knowledge

829
01:01:35.800 --> 01:01:38.720
on the Instagram platform, how it works.

830
01:01:38.720 --> 01:01:41.180
And then number two is gonna be easier to create a brand

831
01:01:41.180 --> 01:01:44.640
when you have traffic sending to that brand directly

832
01:01:44.640 --> 01:01:46.240
every time you want.

833
01:01:46.240 --> 01:01:50.640
So that's what I would do, like using all PVCs.

834
01:01:50.640 --> 01:01:53.640
And if sales are not coming from there, it's great,

835
01:01:53.640 --> 01:01:56.640
because you don't have to be strategic

836
01:01:56.640 --> 01:01:58.800
about how you go with the strategy.

837
01:01:58.800 --> 01:02:01.600
Should I post X amount of branded content?

838
01:02:01.600 --> 01:02:03.080
Should I post X amount of PVC?

839
01:02:03.080 --> 01:02:06.760
You can go all in on PVC and continue growing from there.

840
01:02:06.760 --> 01:02:10.760
And then from there, you can have PVC

841
01:02:10.760 --> 01:02:13.400
that will send a call to action,

842
01:02:13.400 --> 01:02:15.800
and then that call to action will be your product,

843
01:02:15.800 --> 01:02:18.500
for instance, then you send them the link and so on.

844
01:02:18.500 --> 01:02:23.240
But I would focus on growing the community aspect

845
01:02:23.880 --> 01:02:25.480
of the brand as much as possible.

846
01:02:26.680 --> 01:02:29.600
So not starting a new page necessarily?

847
01:02:29.600 --> 01:02:32.200
Yes, not starting a new page necessarily.

848
01:02:32.200 --> 01:02:35.540
Okay, I will, so going back to the first question,

849
01:02:35.540 --> 01:02:38.160
do I take all the covers off of everything I've done already

850
01:02:38.160 --> 01:02:39.400
or just moving forward?

851
01:02:39.400 --> 01:02:40.800
Just take it from there, yes.

852
01:02:40.800 --> 01:02:43.240
Okay, all right, I will try that, thank you.

853
01:02:43.240 --> 01:02:44.080
Thank you.

854
01:02:45.140 --> 01:02:46.280
All right, Victoria.

855
01:02:47.280 --> 01:02:52.280
Hey, I have a question about how you have the unstoppable

856
01:02:54.680 --> 01:02:58.440
and then your personal, I want to understand more,

857
01:02:58.440 --> 01:03:03.080
like what are your goals?

858
01:03:03.080 --> 01:03:06.680
Or what do you do exactly with the unstoppable?

859
01:03:06.680 --> 01:03:08.440
Like, can you show us an example?

860
01:03:08.440 --> 01:03:10.840
How do you drive traffic?

861
01:03:10.840 --> 01:03:15.840
Or, because I'm not like really understanding,

862
01:03:16.200 --> 01:03:19.880
like how is your page making you money, you know?

863
01:03:22.520 --> 01:03:27.120
Okay, so I cannot show my page because my page is down,

864
01:03:27.120 --> 01:03:29.280
as I mentioned, like during the call,

865
01:03:29.280 --> 01:03:32.000
but I can show you something super quick.

866
01:03:33.040 --> 01:03:34.840
Like how you have the personal

867
01:03:34.840 --> 01:03:36.800
and then how you have the brand,

868
01:03:36.800 --> 01:03:39.460
how are they all connected and what do you do?

869
01:03:40.420 --> 01:03:43.180
That's a very good question, very good question.

870
01:03:43.180 --> 01:03:45.980
So my page unstoppable, I have,

871
01:03:45.980 --> 01:03:50.980
let me find the presentation that I had

872
01:03:51.540 --> 01:03:53.940
for the 30 days downpour.

873
01:03:53.940 --> 01:03:57.320
I explained that super well, I'm gonna share again.

874
01:03:57.320 --> 01:04:01.580
And you're going to fully understand

875
01:04:01.580 --> 01:04:06.580
how we leverage our pages or our personal brands.

876
01:04:07.580 --> 01:04:10.940
Give me one second, I'm just trying to find that.

877
01:04:19.260 --> 01:04:22.180
I'm just trying to remember which-

878
01:04:23.260 --> 01:04:25.580
Was it day number two?

879
01:04:25.580 --> 01:04:27.060
Day number two.

880
01:04:27.060 --> 01:04:28.620
Was it, let me take a look.

881
01:04:28.620 --> 01:04:30.260
I think yes.

882
01:04:30.260 --> 01:04:32.020
Okay, I found it, yes.

883
01:04:33.020 --> 01:04:37.020
I looked at that, I just tried to understand it.

884
01:04:37.020 --> 01:04:39.420
I will share, and I'll share on Instagram as well,

885
01:04:39.420 --> 01:04:41.540
like on a practical standpoint.

886
01:04:41.540 --> 01:04:46.540
But basically, these are the ways

887
01:04:46.540 --> 01:04:51.540
that I leverage unstoppable, okay?

888
01:04:51.540 --> 01:04:54.500
First, how I make money as unstoppable.

889
01:04:54.500 --> 01:04:58.020
Give me one second, it's not here.

890
01:04:58.020 --> 01:04:59.940
All right, it's not here.

891
01:05:00.000 --> 01:05:02.600
it's here, yes.

892
01:05:02.600 --> 01:05:05.000
So this is one way that I make money on Unstoppable.

893
01:05:05.000 --> 01:05:07.560
You will always see this on my page.

894
01:05:07.560 --> 01:05:08.520
If you go to my page,

895
01:05:08.520 --> 01:05:11.120
there are the normal content that you can see here,

896
01:05:11.120 --> 01:05:12.880
and there will always be ads.

897
01:05:12.880 --> 01:05:16.000
This is what we call promotions, advertisement.

898
01:05:16.000 --> 01:05:18.240
So this, it looks like this.

899
01:05:18.240 --> 01:05:19.620
At the end of this slide,

900
01:05:19.620 --> 01:05:20.840
I pretty much say like,

901
01:05:20.840 --> 01:05:25.440
this is the creative that the actual client sends to me.

902
01:05:25.440 --> 01:05:26.520
Okay, he's an entrepreneur

903
01:05:26.520 --> 01:05:30.480
and he wants to get traffic for his brand.

904
01:05:30.480 --> 01:05:34.240
So I send him, I post him on my page,

905
01:05:34.240 --> 01:05:36.120
which is called like shout outs,

906
01:05:36.120 --> 01:05:38.480
and people will follow him.

907
01:05:38.480 --> 01:05:41.180
And from there, he'll pretty much like make money

908
01:05:41.180 --> 01:05:42.780
because he's getting new followers

909
01:05:42.780 --> 01:05:45.680
and new people that are interested in his product.

910
01:05:45.680 --> 01:05:47.060
That is one way.

911
01:05:47.060 --> 01:05:49.840
Another way that I do is brand partnership.

912
01:05:49.840 --> 01:05:52.360
For instance, I had this with Jacob and Co and Bugatti.

913
01:05:52.360 --> 01:05:54.600
Again, my page is big,

914
01:05:54.600 --> 01:05:57.080
but you can take this and just like,

915
01:05:57.080 --> 01:06:00.840
and work in the same way with smaller brands, okay?

916
01:06:00.840 --> 01:06:03.000
But I have this and I post movies.

917
01:06:03.000 --> 01:06:04.920
I have a client that has been working with me

918
01:06:04.920 --> 01:06:09.920
for over four years that she sends me movies to post.

919
01:06:10.000 --> 01:06:13.180
And usually it's like from Lion Gate, from Apple TV,

920
01:06:13.180 --> 01:06:14.540
like a lot of those brands.

921
01:06:15.480 --> 01:06:20.480
So this is another way that I make money out of Unstoppable.

922
01:06:21.280 --> 01:06:23.220
And let me see.

923
01:06:23.260 --> 01:06:27.500
Now, I think, let me see if we have the one

924
01:06:27.500 --> 01:06:31.180
from Unstoppable to my brand,

925
01:06:32.340 --> 01:06:35.020
but I can show you this.

926
01:06:35.020 --> 01:06:36.900
Give me a second.

927
01:06:36.900 --> 01:06:40.580
So from Unstoppable to my brand,

928
01:06:40.580 --> 01:06:42.280
it would look something like this.

929
01:06:43.940 --> 01:06:45.060
If I go to tagged,

930
01:06:49.180 --> 01:06:51.700
can you see all of these ads, all of these things?

931
01:06:52.700 --> 01:06:55.220
I use Unstoppable to,

932
01:06:55.220 --> 01:06:57.260
these now, these are not coming from Unstoppable.

933
01:06:57.260 --> 01:06:59.700
These are coming like from other brands,

934
01:06:59.700 --> 01:07:02.660
but I use Unstoppable to send traffic to my own page.

935
01:07:02.660 --> 01:07:04.620
Like for instance, it would look something like this.

936
01:07:04.620 --> 01:07:07.100
Brazilian man who escaped poverty becomes successful

937
01:07:07.100 --> 01:07:09.300
by helping millionaires with Instagram traffic.

938
01:07:09.300 --> 01:07:10.880
That's what I used to do.

939
01:07:10.880 --> 01:07:13.700
So here's my story, like where I came from,

940
01:07:13.700 --> 01:07:14.980
where I'm at today.

941
01:07:14.980 --> 01:07:17.300
And then I go over like all of these,

942
01:07:17.300 --> 01:07:19.620
like for instance, this are entrepreneurs.

943
01:07:19.620 --> 01:07:23.500
If you know Russell Brunson, Cardone Ventures,

944
01:07:23.500 --> 01:07:25.980
Grant Cardone, people that I worked with.

945
01:07:25.980 --> 01:07:29.820
And then I share also like when I helped my mom

946
01:07:29.820 --> 01:07:32.600
pay off her college, bring her to Europe

947
01:07:32.600 --> 01:07:33.440
and all of this stuff.

948
01:07:33.440 --> 01:07:37.380
So it's just like, I'm sharing, I'm giving people to like

949
01:07:38.340 --> 01:07:40.120
the idea of what I do.

950
01:07:40.120 --> 01:07:43.420
And if they do want to work with me, there's also a CTA.

951
01:07:43.420 --> 01:07:45.060
I'm sharing the exact same strategy.

952
01:07:45.060 --> 01:07:47.300
I'm using to 7X our client's revenue.

953
01:07:47.300 --> 01:07:49.260
Feel free to follow me at Udindo

954
01:07:49.900 --> 01:07:50.740
if you're ready to scale.

955
01:07:50.740 --> 01:07:53.980
And then when they come to my brand, to my page,

956
01:07:53.980 --> 01:07:57.020
it says here like DM me grow to explore more.

957
01:07:57.020 --> 01:07:58.260
So they would come to me.

958
01:07:58.260 --> 01:07:59.460
I removed that by the way,

959
01:07:59.460 --> 01:08:01.580
because I'm no longer looking for clients.

960
01:08:01.580 --> 01:08:05.380
But it would say here like scaling expert to eight figures

961
01:08:05.380 --> 01:08:08.020
with Instagram shout outs, worked with,

962
01:08:08.020 --> 01:08:09.420
and then the people that I worked with

963
01:08:09.420 --> 01:08:10.580
and then join my journey.

964
01:08:10.580 --> 01:08:11.900
Here I would have a CTA.

965
01:08:11.900 --> 01:08:14.100
Again, I'm not looking for clients anymore,

966
01:08:14.100 --> 01:08:18.180
but that's how I send traffic from my own page Unstoppable

967
01:08:18.180 --> 01:08:20.220
to my personal brand.

968
01:08:20.220 --> 01:08:23.500
And then from here, I can monetize from it.

969
01:08:24.439 --> 01:08:25.279
That's pretty much it.

970
01:08:25.279 --> 01:08:28.620
Another way that I have is I just, let's say,

971
01:08:28.620 --> 01:08:31.140
I'm looking to gain more followers.

972
01:08:31.140 --> 01:08:33.540
I will go and I'll make a post on Unstoppable

973
01:08:33.540 --> 01:08:35.060
about me, who I am.

974
01:08:35.060 --> 01:08:38.779
Let's say, hey, this guy like he's teaching.

975
01:08:38.779 --> 01:08:40.220
For instance, before I used to do this

976
01:08:40.220 --> 01:08:42.420
because I didn't share with people my identity.

977
01:08:42.420 --> 01:08:44.899
I was actually back then, this like being a few years,

978
01:08:44.899 --> 01:08:47.340
I was afraid of hackers.

979
01:08:47.340 --> 01:08:51.300
And then because it was a big thing, like a few years ago.

980
01:08:51.300 --> 01:08:54.540
So I would share my profile as, hey, this guy,

981
01:08:54.540 --> 01:08:56.620
he does a lot of like, he travels the world

982
01:08:56.620 --> 01:08:58.540
doing a lot of like cool things, blah, blah, blah.

983
01:08:58.540 --> 01:09:00.859
If you wanna follow him, enjoy his journey.

984
01:09:00.859 --> 01:09:03.700
And people would follow my personal brand

985
01:09:03.700 --> 01:09:08.420
because I gave myself a shout out, like an ad for myself.

986
01:09:08.420 --> 01:09:10.500
And this is like how I grew my brand as well.

987
01:09:10.500 --> 01:09:14.740
So these are ways that you can leverage your brand

988
01:09:14.740 --> 01:09:16.660
to number one, make money,

989
01:09:16.660 --> 01:09:18.180
which was answering your question

990
01:09:18.180 --> 01:09:21.740
and also leverage your brand to grow your personal brand.

991
01:09:23.859 --> 01:09:25.180
Okay, thank you so much.

992
01:09:25.180 --> 01:09:28.700
And just one more question about the viral.

993
01:09:28.700 --> 01:09:31.340
If let's say, I just started the account

994
01:09:31.340 --> 01:09:33.220
and what do you call viral?

995
01:09:33.220 --> 01:09:36.300
Is it the 5,000 or 15?

996
01:09:36.300 --> 01:09:37.700
I remember you were saying that,

997
01:09:37.700 --> 01:09:39.340
but I couldn't pinpoint what was that.

998
01:09:39.340 --> 01:09:41.460
So it's simple.

999
01:09:41.500 --> 01:09:45.939
A viral content is not limited to the amount of likes

1000
01:09:45.939 --> 01:09:47.340
or the amount of views.

1001
01:09:47.340 --> 01:09:51.340
So like for instance, if I post a video on Unstoppable

1002
01:09:51.340 --> 01:09:55.420
and gets 50,000 views, it's not a viral content for me

1003
01:09:55.420 --> 01:09:59.100
because my page is big and a viral content for my page

1004
01:09:59.100 --> 01:10:00.900
would look like a million views.

1005
01:10:00.000 --> 01:10:02.480
a million views, right?

1006
01:10:02.480 --> 01:10:07.480
Now, a viral content is when that amount of views

1007
01:10:08.520 --> 01:10:11.040
outperforms the average amount of views

1008
01:10:11.040 --> 01:10:13.120
of a brand or of a page.

1009
01:10:13.120 --> 01:10:18.120
Let's say if my average views is 300K views,

1010
01:10:18.960 --> 01:10:21.400
if a video gets 300K views, it's not viral.

1011
01:10:21.400 --> 01:10:23.080
Only if it got like 2 million,

1012
01:10:23.080 --> 01:10:26.320
now I can consider that video to be viral.

1013
01:10:26.320 --> 01:10:29.200
And then same goes to a smaller account.

1014
01:10:29.200 --> 01:10:33.560
If the average is, let's say a thousand views,

1015
01:10:33.560 --> 01:10:36.640
then all of a sudden there's a video that got 20,000 views.

1016
01:10:36.640 --> 01:10:38.840
That is the viral video, okay?

1017
01:10:38.840 --> 01:10:41.400
So it's like when it outperforms the average engagement

1018
01:10:41.400 --> 01:10:42.920
is when you consider viral.

1019
01:10:44.120 --> 01:10:48.720
And I don't add any CTA until it goes viral.

1020
01:10:49.720 --> 01:10:51.320
Correct.

1021
01:10:51.320 --> 01:10:52.840
Thank you.

1022
01:10:52.840 --> 01:10:53.680
Thank you.

1023
01:10:55.240 --> 01:10:56.320
Thank you.

1024
01:10:56.320 --> 01:10:58.480
Katie, you are going to be the last one

1025
01:10:58.480 --> 01:11:03.080
and I'm really sorry, Michaela and Gradiela,

1026
01:11:03.080 --> 01:11:07.600
but I can still get back to you in the app

1027
01:11:07.600 --> 01:11:11.920
if you can send the questions to Tiffany

1028
01:11:11.920 --> 01:11:14.320
because we are running a little bit out of time.

1029
01:11:16.360 --> 01:11:17.200
Okay.

1030
01:11:19.640 --> 01:11:20.480
Katie.

1031
01:11:25.960 --> 01:11:26.960
Is that me?

1032
01:11:26.960 --> 01:11:27.800
I think it must be.

1033
01:11:28.640 --> 01:11:29.480
Okay.

1034
01:11:29.480 --> 01:11:31.040
I put my handle there.

1035
01:11:31.040 --> 01:11:32.160
I have a question.

1036
01:11:32.160 --> 01:11:35.360
I mean, I've learned a lot now just because we started,

1037
01:11:35.360 --> 01:11:39.800
I might've misunderstand like what happened

1038
01:11:39.800 --> 01:11:43.200
when Steven said like, put CTA on everything.

1039
01:11:43.200 --> 01:11:46.000
So we started like pounding it.

1040
01:11:46.000 --> 01:11:51.000
And I noticed that like our page was doing really well

1041
01:11:52.320 --> 01:11:53.560
the last two weeks.

1042
01:11:53.600 --> 01:11:57.760
Like we were getting thousands and thousands of views.

1043
01:11:57.760 --> 01:12:01.640
And then this last week, I feel like it just tanked.

1044
01:12:01.640 --> 01:12:05.600
So I'm not sure if like what exactly happened.

1045
01:12:07.120 --> 01:12:09.200
So I just wondered if you could take a look to see

1046
01:12:09.200 --> 01:12:12.640
if you notice something that like stands out to you

1047
01:12:12.640 --> 01:12:16.680
that it's like, wow, this really hurt you or whatever.

1048
01:12:19.720 --> 01:12:22.160
Or if it's just like, I think you did say

1049
01:12:22.160 --> 01:12:26.600
that sometimes you just have periods of time

1050
01:12:26.600 --> 01:12:30.520
where it just doesn't go like it was or.

1051
01:12:33.520 --> 01:12:34.400
Okay.

1052
01:12:34.400 --> 01:12:36.840
So there are, let me see.

1053
01:12:40.400 --> 01:12:43.760
Engagement wise, like it did not tank.

1054
01:12:43.760 --> 01:12:45.040
You're still getting engagement.

1055
01:12:45.040 --> 01:12:49.000
It is much lower than for instance,

1056
01:12:49.000 --> 01:12:50.480
like this week that you had.

1057
01:12:52.400 --> 01:12:57.400
In terms of CTAs, once again, I recommend,

1058
01:13:00.640 --> 01:13:02.080
let me see, let me see.

1059
01:13:02.960 --> 01:13:05.080
So here's what I do.

1060
01:13:05.080 --> 01:13:10.080
Exactly what I do with my page when I see a big dip

1061
01:13:10.160 --> 01:13:13.040
in terms of engagement and everything.

1062
01:13:13.040 --> 01:13:16.200
Usually is because I posted too many posts

1063
01:13:16.200 --> 01:13:20.520
that didn't do well in a row, in a sequence.

1064
01:13:20.520 --> 01:13:22.400
So the algorithm is like, what is happening?

1065
01:13:22.400 --> 01:13:24.800
People used to like those contents, they're not liking.

1066
01:13:24.800 --> 01:13:26.720
And sometimes I'm talking about myself.

1067
01:13:26.720 --> 01:13:29.080
It's just because I didn't choose the best content

1068
01:13:29.080 --> 01:13:30.400
for the page.

1069
01:13:30.400 --> 01:13:34.600
And then I'll see like a bit of a decrease in the engagement.

1070
01:13:34.600 --> 01:13:38.040
What I do in this case, I focus on posting

1071
01:13:38.040 --> 01:13:42.800
like be super selective and get the most viral video

1072
01:13:42.800 --> 01:13:45.520
you can that are related to your style.

1073
01:13:45.520 --> 01:13:47.800
So if you used to find videos that are like,

1074
01:13:47.800 --> 01:13:49.960
okay, 1 million views, try to find videos

1075
01:13:50.400 --> 01:13:51.720
that are like 10 million views.

1076
01:13:51.720 --> 01:13:54.000
It means that they went really, really viral.

1077
01:13:55.240 --> 01:13:57.000
Or of course like that niche.

1078
01:13:57.000 --> 01:13:59.920
That is something that you can do there to help.

1079
01:13:59.920 --> 01:14:03.040
Another thing I believe in improving the hooks,

1080
01:14:03.040 --> 01:14:05.000
but we just went over this today,

1081
01:14:05.840 --> 01:14:10.840
which I'm 100% positive that you are going to get a lot of,

1082
01:14:10.960 --> 01:14:15.600
like improve a lot after this call, today's call.

1083
01:14:15.600 --> 01:14:17.120
That is another thing.

1084
01:14:17.200 --> 01:14:21.720
And then one small thing that I noticed here is like,

1085
01:14:21.720 --> 01:14:25.200
those type of templates that you leave the emoji here,

1086
01:14:27.040 --> 01:14:28.280
it's something small,

1087
01:14:28.280 --> 01:14:31.760
but it makes a big difference to conversion.

1088
01:14:31.760 --> 01:14:35.160
Because you want to ensure, I shared this,

1089
01:14:35.160 --> 01:14:37.760
I don't remember with who the last time,

1090
01:14:37.760 --> 01:14:39.880
but you wanna make sure that everything's congruent

1091
01:14:39.880 --> 01:14:41.320
and it follows the templates.

1092
01:14:41.320 --> 01:14:46.320
It follows statically a rule.

1093
01:14:46.400 --> 01:14:47.960
So you wanna remove that

1094
01:14:47.960 --> 01:14:50.160
and make sure that you add on the same line.

1095
01:14:51.880 --> 01:14:55.920
But I believe is that if you really focus on posting

1096
01:14:55.920 --> 01:14:57.920
the most viral video that you can

1097
01:14:57.920 --> 01:15:00.120
and get them to relate to your audience.

1098
01:15:00.000 --> 01:15:03.680
and you get like, let's say, two, three, four videos

1099
01:15:03.680 --> 01:15:06.120
that did really well, you're gonna just get back up

1100
01:15:06.120 --> 01:15:07.840
in the compound effect again.

1101
01:15:07.840 --> 01:15:10.640
And that is gonna continue rolling over and over.

1102
01:15:10.640 --> 01:15:11.840
Always remember that.

1103
01:15:14.200 --> 01:15:15.240
Thank you so much.

1104
01:15:15.240 --> 01:15:17.440
By the way, since you're a real person,

1105
01:15:17.440 --> 01:15:20.160
I wanted to say that I really like your sweater today.

1106
01:15:22.400 --> 01:15:23.240
Thank you.

1107
01:15:26.000 --> 01:15:28.280
Thank you, I appreciate you all.

1108
01:15:28.280 --> 01:15:31.120
This was a really nice call, super excited.

1109
01:15:32.040 --> 01:15:35.800
And if we have like common themes,

1110
01:15:35.800 --> 01:15:40.360
common things that you wanna go over.

1111
01:15:40.360 --> 01:15:41.800
Oh, by the way, I see everybody's smiling.

1112
01:15:41.800 --> 01:15:42.640
Thank you, Kate.

1113
01:15:43.600 --> 01:15:45.400
If you have common things that you wanna go over,

1114
01:15:45.400 --> 01:15:48.320
I saw that I think someone said about captions.

1115
01:15:48.320 --> 01:15:51.160
Maybe that's something that I can bring in the next call.

1116
01:15:52.080 --> 01:15:53.480
But yeah, let me know.

1117
01:15:53.480 --> 01:15:56.680
Maybe Tiffany, we can do a poll,

1118
01:15:56.680 --> 01:16:01.280
like to ask like, do you want me to bring those?

1119
01:16:01.280 --> 01:16:03.440
Moving forward, we'll just go over questions.

1120
01:16:03.440 --> 01:16:05.600
Again, my end goal is to support you

1121
01:16:05.600 --> 01:16:09.600
and to make sure that everybody feels supported.

1122
01:16:09.600 --> 01:16:14.600
And that is you are walking in the right direction.

1123
01:16:15.680 --> 01:16:17.720
You, I put my question in the app,

1124
01:16:17.720 --> 01:16:18.800
if you could get to that.

1125
01:16:18.800 --> 01:16:19.640
Okay.

1126
01:16:19.640 --> 01:16:22.440
It's about TikTok, literal, you know, so.

1127
01:16:22.440 --> 01:16:25.080
Okay, okay, yes, I will, I will.

1128
01:16:25.080 --> 01:16:25.920
Thank you.

1129
01:16:27.080 --> 01:16:28.080
All right.

1130
01:16:28.080 --> 01:16:31.440
Happy Tuesday, everyone.

1131
01:16:31.440 --> 01:16:33.520
And I'll see you next week.

1132
01:16:34.840 --> 01:16:35.680
Bye-bye.

1133
01:16:37.120 --> 01:16:39.600
And I'll get back to your question, Radiela.

1134
01:16:41.040 --> 01:16:41.880
Bye.