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Testing 123. Let me see here. Yes, yes, yes. All my audio settings are correct. Okay,

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cool. We're gonna let people in from the waiting room here. Hello, everybody.

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How's it going? What's up, Marla? Good to see you. Awesome. We got Katie's on here.

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I'm just coming right off another call here. So I'm just making sure my audio is all working.

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And I got a couple announcements for you guys right at the beginning here. Let me just double

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check this. Refresh. So make sure our replay is going. Yes, it is. Okay, cool. Awesome. Awesome.

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Okay. So what's up, guys? Welcome. Welcome. How's it going? Catherine in the house.

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The kiddo. So cute. Tiffany, what's up? Awesome. Cool. All right, you guys, I'm gonna hop into

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just some quick announcements. I might say these again as more people join because I'm

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starting right on the hour here. But we got a couple of cool things coming up. So announcement

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from last week, I'm going to share my screen, just kind of share the app here, because we got

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a handful of these things pinned right at the top, just to make my life easier. So let me know,

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can you guys give me a thumbs up if you see my screen? It might take a second. Hold on. That's

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my whole screen. You see how messy my screen was? It's one of those days. I like, usually I avoid

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the switching costs. You guys know me. You've probably heard me talk about switching costs,

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which is switching between two different like kind of modalities. And today I broke all the

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rules. I did like, what did I do? Finance meeting in the morning. And then I did interview prep.

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And I did like a marketing meeting. And then I did an interview and I did a podcast and I did

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an interview. And here we are, you know, so it's like back to back. So it was a lot, but I'm here

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and I'm excited because this is like the easiest call of the day, which is just like, I get to

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geek out on marketing and talk, you know, one of my most fun things. I love that. Okay, so a couple

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cool announcements coming up. Well, this one came out last week. So if you missed it, we have this

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whole thing called the media channel mastery curriculum, and you could find this inside your

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Rainmaker web app. Okay. Where we host the course and stuff. So check it out. Media channel mastery.

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It's a whole like curriculum on what we've been teaching influence and income side of things

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because we know there's a 90 day accelerator, but you guys can keep doing this after the fact.

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So this will keep guiding you through. We'll keep updating it as we go. But it has a little bit more

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detailed, shorter videos on different topics. So if you're really stuck on something, maybe how to

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use, you know, Canva or how to, you know, sign up for the Amazon affiliate program or whatever that

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is, there's probably a video in here that covers it. And then we also put the, all the bonus stuff

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on outsourcing, we actually put it in this as well. So it's also in the 30 day downpour, but

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it's down here at the bottom as well. So you can find all that in one place, media channel mastery.

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And we are, we are re-envisioning what this course looks like as a whole. So soon you'll

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see that probably in the next probably three weeks, two, three weeks, you'll see when you

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click on courses, there'll be like a whole thing that says it'll actually more look like this,

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where you'll have like, kind of like your courses like this, and you'll click into

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media channel mastery and you'll be in that course. Cause we know as we add stuff, it's

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just getting crazy. Well, this is this big old stack of stuff. So that's the first announcement.

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Second announcement is we have a cool special guest coming in on Monday, next Monday. And I

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was like, you guys definitely need to be on this one. Monday, we have a mentorship Monday call

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that happens every two weeks. And it's usually me or it's, we bring an outside expert and Kate

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Hayes reached out to us. She actually found us through another Rainmaker that we know and trust

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and was like, Hey, I'm doing digital products. You guys are starting to teach this. Can I help

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you guys out? So she has, I think like 250,000 subscribers on YouTube. She teaches digital

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products. She's really good with this, holding her hand, especially with like Canva stuff.

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So if you want to really level up kind of your Canva training, this is going to be the training.

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Like she's going to be talking about making digital products, specifically using Canva,

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doing it an easy way and doing it in like a beginner friendly format. As far as this training

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goes, it'll probably be at about an hour, but definitely one to jump on. If you, if you want to

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go deep on Canva and kind of level up your skillset there, make things easy for you.

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She's going to be awesome resource for our community. So yeah, pretty cool stuff. And

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just like, I'm gonna bring you guys behind the scenes because I do with this group just behind

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the scenes. Okay. This is the type of thing you can do for your page as well, right? Is

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collaborations. And so she has influence on YouTube and we have influence with you guys,

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right? Like we have thousands of people here on, on, in our community.

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has thousands of people on YouTube.

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She has what I want.

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I don't have influence on YouTube and I have what she wants.

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Right.

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Which is like, bring her message to more people.

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So we do a collaboration where it's like, Hey, why don't, so what

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we're doing, we're just doing a swap.

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So I'm like, Hey, why don't you come train our people and

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I'll go train your people.

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Right.

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So I'm going to make a YouTube video that she can put on her channel.

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Right.

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And then it gets seen by however many subscribers see that.

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Right.

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So it's a value add.

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So look for this.

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If you find, um, complimentary pages to yours, you can do like, Hey, do

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you want to do a shout out for shout out?

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That's like, kind of like the lingo.

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Hey, shout out for shout out.

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Right.

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Um, where you're not even paying anything, but you're going to mention their page

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and they're going to mention your page.

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And you'll see this people that build big media channels on Instagram.

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Oftentimes they'll end up owning a bunch of pages, you know, they'll like,

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cause we, we, we work with these pages to do shout outs and things like that.

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Um, they'll be like, we'll be like, what other pages do you on?

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They're like, Oh, I have 10 other pages, you know, and there's people that like

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do just the Instagram thing full time.

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Like that's their job, you know?

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Um, but think of that.

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Like if you see a page, it's like, man, they have my people and I have their

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people and when maybe we're kind of similar, um, in like, I have, I have a

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thousand followers, they have a thousand followers.

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Right.

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And it's kind of like a, it's a give, give, then you do some shout outs for them.

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Hey, you should check out this page is awesome.

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And they should use some shots for you to just do some collaborations.

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You might even be able to, you know, do some in this room with

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people who have similar pages.

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And the other thing I would give you a tip on is don't ever feel.

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You know, it's no risk to ask people can always say, no, you could also, um, what

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we used to do when we were getting started was we would kind of like, we

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would try to give equally to them.

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So let's say you have a thousand followers and they have 3000 followers.

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You'd say, Hey, for one shout out, I'll do three shout outs, right?

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Like, cause like I have 1000, you have 3000.

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So I'll, I'll do three shout outs and you do one.

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So then it's kind of feels equal, right?

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I know it's not perfect, but, um, that's another way you can grow.

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Your page is, um, finding other people to do collaborations

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with who also have influence.

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And you see, you see YouTubers do this a lot.

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You know, YouTubers are really good at this cause they build their

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subscribers and they do these like collaborative videos.

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And so I'm just bringing you behind the scenes of what we're doing

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literally in front of you, but that training is gonna be really valuable.

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So if you came on late and we have a training, a collaboration with someone

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who does digital product training, uh, Kate Hayes, it's gonna be on Monday.

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It's going to be a good time.

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If you want a level up on canvas specifically, she's really good at

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teaching Canva in a way that just really, uh, reachable and, and makes a lot of sense.

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Um, okay.

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So that's the long, there's one more announcement.

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Let's see.

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That's that, that's that I talked about that.

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Okay.

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I'm going to give you guys a sneak peek on something.

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Is it okay if I give you a little sneak peek?

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Um, but don't like go jump onto it just yet.

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Cause it's not working yet.

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So it's definitely broken still, but it should be fixed in the next couple of weeks.

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We just have to figure out, um, some tech stuff on the backend.

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Um, but one of the, one of the kind of promises of this accelerator was we were

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going to give you access to our partnership pathway, and so I'm using the

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first ones to have access to this.

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Eventually this will be for all mastermind members.

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Um, but really kind of like, just to kind of like rewind, um, the,

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the new pathways we're developing.

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We've been so heavy in private label, right.

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Which is make your own brand.

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Right.

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And that's not going away, but what we're adding in is a partnership

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pathway, um, next to that one.

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And then we're adding in kind of this whole front end of like build

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influence and monetize, get the, get the quick win with, um,

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digital affiliate membership.

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You know, that's what you guys are in and then go to private label or partnership.

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So the partnership one, again, very early because they're getting kind

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of see the early days of this.

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Um, uh, it's, it's called raindrop supply is the website.

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And again, you can go play around with it, but it's

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definitely not functional.

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Yeah.

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Um, we have to figure out some stuff on the backend to integrate

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it with our shipping partners.

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But what this is, we're going to basically go negotiate, um, on your

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behalf, kind of wholesale rates with companies and be like, Hey, we have

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thousands of moms, right.

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And thousands of, uh, of entrepreneurs that potentially could sell your

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product and give us a crazy rate on it.

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Like, and so we'll basically lock in a wholesale rate on the product

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and then we'll list it on here.

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So, um, This one's not updated yet.

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We're going to, we have like a way low price on this one, but this is one example.

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Like, so these are Soursop gummies.

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We had Amy Lacey on our podcast, met her through a mastermind.

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We're like, Hey, can we have our community sell these?

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And she's basically given us these at like, I don't know the exact number,

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but it's like, it's like under $10.

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It's like $7 a pop.

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So like if you, if this matched with your audience, you could go sell it for $34,

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which is the retail price to your audience, and then you pocket the

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difference basically, right?

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So, and the cool part is you could also, you could basically

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just have us drop ship it for you.

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So that's why we call it raindrop supply.

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Cause you could not even buy inventory in advance.

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You could just wait for an order to come in.

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Um, and then you come here and you could place.

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the order and we'll ship it to the customer.

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So that's kind of what we're developing.

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We, we're leaning into the health space first.

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Uh, and then, uh, we'll be developing products in the relationship

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space, in the wealth space.

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So we kind of have those three big domains.

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Um, but in the health space, we have like some, also

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some high ticket products too.

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So if you're in like kind of the health space, we have some high ticket products

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and you can kind of see like this, this sauna typically sells for a thousand

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dollars, you know, the dealer price.

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That's like what you guys would get it for would be 700, right?

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So it's a $300 profit on that one.

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Um, so we're trying to do some high ticket products like that too, where

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there's just a little bit more margin, right?

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Sometimes when you're doing drop shipping or wholesaling, so to

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say, the margins are definitely slimmer.

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Um, so we're trying to find a good variety of products that are like, I

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mean, this one's like $2,000, right?

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So if that makes sense for the page you're building to talk about

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health, to maybe repost stuff about red light therapy, and then say comment

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red light, and I'll get you a link, you know, or, or something like that.

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Right.

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Then we'll have to, we're going to do some training videos specifically.

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We'll put them in media channel mastery around how to use this.

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Um, but that's, what's going on there.

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And, um, these, we basically have two partnerships so far.

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We have the Soursop one, and then we have this, um, I blanked

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in on this company's name.

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Ultra Lux is this company and they do just a bunch of like cool health

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kind of biohacking type products.

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So again, going to be building this out over like probably the whole next

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year and just kind of adding more products in here, there could be

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opportunity for you to even add your products in here at some point,

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which would be really cool.

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Like if you want to wholesale your products to other rainmakers and have

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them sell it, like, um, there's a lot of opportunity here, um, but just

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giving you guys a sneak peek of what's coming, coming for you guys soon.

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So I'll let you know when this is like fully functional and

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you can go order stuff on here.

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Um, and then basically you'll have like a login.

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So if you, if anyone goes to this site, they'll see the higher prices, but

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when you log in, it'll unlock the lower prices and that'll basically be like

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our exclusive wholesale rate that you can get the prices for, um, or the

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products for, and these products specifically are ones to sell off of

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Amazon.

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We haven't locked in, um, contracts with these companies to sell these on Amazon.

223
00:12:03.460 --> 00:12:05.340
So don't go list these on Amazon cause they'll be mad.

224
00:12:05.740 --> 00:12:10.020
Um, but these are more specifically for you to list on, you know, Hey, if this

225
00:12:10.020 --> 00:12:14.540
fits to have it on your Shopify side or on your, your stand store or on just

226
00:12:14.540 --> 00:12:18.300
selling off your media channel, like that's totally, um, something that we

227
00:12:18.300 --> 00:12:18.820
can do.

228
00:12:19.180 --> 00:12:24.220
Um, uh, as well as like, um, yeah, that's probably the, that's

229
00:12:24.220 --> 00:12:25.220
probably the best place to do it.

230
00:12:26.220 --> 00:12:26.500
Cool.

231
00:12:26.820 --> 00:12:27.100
All right.

232
00:12:27.100 --> 00:12:28.860
So let me stop sharing my screen there.

233
00:12:29.140 --> 00:12:30.620
Check the waiting room, make sure no one was in there.

234
00:12:30.820 --> 00:12:31.220
Okay, cool.

235
00:12:31.220 --> 00:12:35.220
So let's do some office hours on the topic of income on the topic of income.

236
00:12:35.620 --> 00:12:40.420
Um, uh, in the last two sessions, I know you were with Megan last week, but the

237
00:12:40.420 --> 00:12:43.020
last two sessions I talked about two couple of things.

238
00:12:43.020 --> 00:12:45.820
So if you guys miss those, definitely go review those.

239
00:12:45.820 --> 00:12:48.820
Cause at the beginning we kind of do some high level training on

240
00:12:48.820 --> 00:12:50.260
concepts that are really helpful.

241
00:12:50.980 --> 00:12:54.260
We do one on like the concept of a funnel and looking for where the

242
00:12:54.260 --> 00:12:55.300
breaking points, right.

243
00:12:55.300 --> 00:12:56.020
Of your funnel.

244
00:12:56.340 --> 00:12:58.540
Um, cause that can really help you figure out how to optimize.

245
00:12:58.540 --> 00:13:01.980
And then we did one about congruency and, um, these guys, these things, you

246
00:13:01.980 --> 00:13:05.860
guys are just, it's stuff that, you know, you don't see behind the scenes, but

247
00:13:05.860 --> 00:13:09.700
stuff that we're doing constantly, like all the time, you know, so, um, we're

248
00:13:09.700 --> 00:13:12.900
like actively doing that with products all the time that we're, we're trying

249
00:13:12.900 --> 00:13:16.140
to make work where like, let's put something out there and see how it works.

250
00:13:16.580 --> 00:13:17.700
Let's look at the data.

251
00:13:18.020 --> 00:13:19.220
Let's look at what's broken.

252
00:13:19.220 --> 00:13:20.260
Let's try to fix it.

253
00:13:20.300 --> 00:13:21.020
Let's try to fix it.

254
00:13:21.020 --> 00:13:21.820
Let's try to fix it.

255
00:13:22.180 --> 00:13:25.220
And eventually, hopefully it works or it hasn't worked long enough.

256
00:13:25.220 --> 00:13:26.780
And we're like, okay, we need to do something else.

257
00:13:26.820 --> 00:13:27.100
Right.

258
00:13:27.100 --> 00:13:28.860
And we're, we're constantly doing this.

259
00:13:29.220 --> 00:13:34.860
That's really like where a bulk of, um, you know, uh, the time goes in the

260
00:13:34.860 --> 00:13:36.500
business is like optimization, right.

261
00:13:36.500 --> 00:13:37.140
Creating the thing.

262
00:13:37.140 --> 00:13:39.900
And then of course the consistency of doing it, creating the thing, and

263
00:13:39.900 --> 00:13:42.820
then optimization of the thing, making it better over time.

264
00:13:42.940 --> 00:13:47.580
So what questions do you guys have, um, around the topic of income, around the

265
00:13:47.580 --> 00:13:51.940
topic of the marketing side of like turning that influence into income, whether

266
00:13:51.940 --> 00:13:56.020
it's affiliate, whether it's digital membership, whether it's your physical

267
00:13:56.020 --> 00:13:58.140
product, um, how can I help you guys?

268
00:13:58.140 --> 00:14:01.660
We got a smaller room today, so we can definitely do some deeper dives, even

269
00:14:01.660 --> 00:14:04.580
if it's just looking at your business in general and kind of just given

270
00:14:04.580 --> 00:14:06.900
strategy, um, or creative ideas.

271
00:14:06.900 --> 00:14:08.340
I'm happy to do that with you guys.

272
00:14:08.740 --> 00:14:10.820
Uh, I just want to make it a value add for you to be here.

273
00:14:10.820 --> 00:14:11.740
And, um, yeah.

274
00:14:11.740 --> 00:14:13.620
So let me know who wants to go first.

275
00:14:20.900 --> 00:14:22.300
Don't want to go into this.

276
00:14:23.700 --> 00:14:25.820
I can't just talk about random things, but I would love to

277
00:14:25.820 --> 00:14:27.020
do that with someone's business.

278
00:14:27.020 --> 00:14:31.180
So, um, whether we want to go outside of Instagram is totally fine.

279
00:14:31.660 --> 00:14:33.700
Um, just let me know.

280
00:14:36.740 --> 00:14:39.460
I have a question, Steven, since there aren't any hands up.

281
00:14:39.940 --> 00:14:46.420
Um, Megan touched on building your, like your shop in Instagram last week.

282
00:14:46.500 --> 00:14:48.660
Um, I think everybody was loving that topic.

283
00:14:49.100 --> 00:14:59.220
Do you know, um, is that preferred over like sending like your custom potential

284
00:14:59.220 --> 00:14:59.900
customers to like.

285
00:15:00.000 --> 00:15:01.600
Shopify through a link?

286
00:15:01.600 --> 00:15:04.800
Like, what is it, what's, what's better accepted, I guess.

287
00:15:06.300 --> 00:15:06.680
Yeah.

288
00:15:06.700 --> 00:15:11.480
Shopify is definitely like the more robust option long-term, you know, but I

289
00:15:11.480 --> 00:15:15.840
would say like, we're all about getting quick wins and doing, making it easy.

290
00:15:15.840 --> 00:15:19.480
So that's why with this curriculum in particular, we've been like, Hey, just

291
00:15:19.480 --> 00:15:23.880
do stand store or just, you know, um, you could just do through Instagram shop.

292
00:15:24.040 --> 00:15:25.880
I'm not as familiar, honest with the Instagram shop.

293
00:15:25.880 --> 00:15:26.900
I've never set one up.

294
00:15:26.940 --> 00:15:30.380
Um, so, um, I might have to watch her, her training on that,

295
00:15:30.380 --> 00:15:31.540
but I've definitely seen it.

296
00:15:31.540 --> 00:15:34.180
I've seen people do it where you have that shop tab on there.

297
00:15:34.780 --> 00:15:36.780
Uh, but I feel like it has to connect to something.

298
00:15:36.780 --> 00:15:40.540
I, I feel like it has to connect to like Shopify or something to fulfill.

299
00:15:40.540 --> 00:15:40.940
Right.

300
00:15:41.420 --> 00:15:43.940
Do you know, like, does it have to have Shopify to work?

301
00:15:47.820 --> 00:15:50.180
Uh, maybe, I, I don't know if she touched on that.

302
00:15:50.180 --> 00:15:54.420
She, um, had it set up through her Meta business, uh, profile.

303
00:15:54.860 --> 00:15:57.780
So, yeah, I would imagine it would have to be, yeah.

304
00:15:57.780 --> 00:16:00.500
Maybe link to Shopify to be able to fulfill.

305
00:16:00.540 --> 00:16:00.780
Yeah.

306
00:16:00.780 --> 00:16:02.860
I guess I'm just taking a look.

307
00:16:03.420 --> 00:16:04.020
Let me see.

308
00:16:04.260 --> 00:16:07.260
It might, you know what it might be linked to exactly.

309
00:16:10.060 --> 00:16:11.940
I feel like I'm just Googling it.

310
00:16:12.260 --> 00:16:16.980
I feel like it's connected to Facebook marketplace because

311
00:16:16.980 --> 00:16:18.780
Instagram, Facebook owns Instagram.

312
00:16:18.780 --> 00:16:19.100
Right.

313
00:16:19.100 --> 00:16:21.860
So I almost feel like that would make a lot of sense.

314
00:16:21.860 --> 00:16:24.620
It's actually set up through Facebook and then it'll

315
00:16:24.620 --> 00:16:26.460
just embed on your Instagram.

316
00:16:26.860 --> 00:16:31.860
So, I mean, if you are growing a theme page and you can have a shop tab, it

317
00:16:31.860 --> 00:16:34.620
makes a lot of sense because people will just naturally kind of click around on

318
00:16:34.620 --> 00:16:37.740
your, on your, on your profile and find it.

319
00:16:38.260 --> 00:16:42.220
Um, I think with Facebook, at least when we did marketplace stuff in the past.

320
00:16:44.140 --> 00:16:44.620
Oh, sorry.

321
00:16:44.620 --> 00:16:49.100
It's a little bit delayed, but I was just saying with Facebook, it is a

322
00:16:49.100 --> 00:16:52.380
little tricky with like fulfillment, you know, like connecting it and all those

323
00:16:52.380 --> 00:16:54.940
things, but like, I definitely think it's worth exploring.

324
00:16:54.940 --> 00:16:58.300
I personally haven't explored it, but I'm all about like reducing friction.

325
00:16:58.700 --> 00:17:02.100
And so the more we can reduce friction for the customer, make it easy for them.

326
00:17:02.380 --> 00:17:06.140
If that's really easy and they've already bought stuff off of there and like, you

327
00:17:06.140 --> 00:17:07.859
know, the payment info is already set up.

328
00:17:07.859 --> 00:17:09.900
It makes it really easy for them to buy things.

329
00:17:10.339 --> 00:17:16.140
Um, I've never seen anyone do like digital products, but if you guys find

330
00:17:16.140 --> 00:17:19.460
someone doing that through Instagram shop, I think that'd be really cool.

331
00:17:19.579 --> 00:17:21.420
Um, and definitely something I would definitely test.

332
00:17:21.819 --> 00:17:24.099
Um, we could even do it on the Rainmaker family account.

333
00:17:24.099 --> 00:17:27.500
Just like test that like, um, as a digital product, but I don't know.

334
00:17:27.500 --> 00:17:27.780
I don't know.

335
00:17:27.780 --> 00:17:31.020
Facebook marketplace will allow you to do digital products like on there.

336
00:17:31.060 --> 00:17:34.140
They might, or it might only be for physical products.

337
00:17:34.220 --> 00:17:35.260
Um, but I'm not sure.

338
00:17:35.620 --> 00:17:36.420
Yeah, that'd be interesting.

339
00:17:37.140 --> 00:17:37.460
Yeah.

340
00:17:37.700 --> 00:17:40.300
I could see Instagram just like predicting the future a little bit,

341
00:17:40.340 --> 00:17:41.780
definitely doing more with that.

342
00:17:41.780 --> 00:17:43.820
Cause TikTok shops has been doing that.

343
00:17:44.580 --> 00:17:46.020
That's this whole TikTok shop thing.

344
00:17:46.340 --> 00:17:48.180
And that's been really like blown up.

345
00:17:48.420 --> 00:17:49.060
So.

346
00:17:49.540 --> 00:17:52.420
Like I could see Instagram basically watches TikTok and then

347
00:17:52.420 --> 00:17:53.780
they just copy what TikTok does.

348
00:17:53.980 --> 00:17:57.700
So I could see that definitely being more of an integration in the future.

349
00:17:58.100 --> 00:17:59.900
And so, I don't know, we'll keep an eye on that.

350
00:17:59.900 --> 00:18:02.980
And if it is, we'll definitely integrate that into the curriculum

351
00:18:02.980 --> 00:18:06.940
because, um, what TikTok has done is really powerful.

352
00:18:06.940 --> 00:18:10.740
They've basically connected the influencer to the shops and has an

353
00:18:10.740 --> 00:18:14.500
influencer, you can see, like, they give you like all the data, like

354
00:18:14.740 --> 00:18:17.180
kind of like helium 10 wood, like what products are selling well,

355
00:18:17.180 --> 00:18:18.940
what, what commission do you get?

356
00:18:19.180 --> 00:18:21.060
And literally on TikTok, you can just like select the

357
00:18:21.060 --> 00:18:23.020
product and like do the thing.

358
00:18:23.020 --> 00:18:25.300
And then if you make sales for that product, you get a

359
00:18:25.300 --> 00:18:26.220
commission right through the power.

360
00:18:26.220 --> 00:18:28.580
And that's what truly free is also kind of developed.

361
00:18:29.020 --> 00:18:31.460
I could see Instagram also taking a swing at that.

362
00:18:31.540 --> 00:18:33.820
It's probably, they're probably like developing it right now.

363
00:18:33.860 --> 00:18:35.740
So we're kind of getting ahead of it.

364
00:18:35.780 --> 00:18:40.700
Um, uh, and like the Instagram algorithm, just a little bit easier to grow with.

365
00:18:40.740 --> 00:18:43.300
And that's why we're leaning into that as opposed to TikTok.

366
00:18:43.740 --> 00:18:46.460
Um, the TikTok algorithm is definitely trickier to crack.

367
00:18:46.460 --> 00:18:51.380
So, um, yeah, but explore that Tiffany, let me know what you find.

368
00:18:51.380 --> 00:18:52.700
And, um, who knows?

369
00:18:52.700 --> 00:18:53.660
It could be something there.

370
00:18:55.900 --> 00:18:56.220
Yeah.

371
00:18:56.220 --> 00:18:56.460
Yeah.

372
00:18:56.460 --> 00:19:00.660
I think, um, that was a pretty common theme question I had come up this week

373
00:19:00.660 --> 00:19:08.620
was, um, kind of whether the North stands or whether to go with, um, like, uh,

374
00:19:08.660 --> 00:19:10.420
markable, whether to go like what makes sense.

375
00:19:10.420 --> 00:19:12.780
I have physical products, which one do I use?

376
00:19:12.780 --> 00:19:18.220
So, yeah, I think just, um, that question has kind of come up and I know it's like,

377
00:19:18.220 --> 00:19:25.700
so it's so individual, it depends on what exactly you're trying to market.

378
00:19:25.700 --> 00:19:26.020
But.

379
00:19:27.620 --> 00:19:28.260
It makes sense.

380
00:19:28.260 --> 00:19:28.540
Yeah.

381
00:19:28.540 --> 00:19:31.740
I would say Stan source.

382
00:19:31.740 --> 00:19:33.020
Great for digital.

383
00:19:33.060 --> 00:19:37.940
It's great for, yeah, it really specializes in digital or freebies, you know?

384
00:19:38.460 --> 00:19:42.060
Um, of course Shopify is the best, probably like long-term

385
00:19:42.060 --> 00:19:44.660
solution for physical, um, product.

386
00:19:44.740 --> 00:19:49.700
Um, rain flow will be coming out, you know, for lifetime access members and

387
00:19:49.700 --> 00:19:53.100
then mastermind after that in the next quarter, we'll have that out for almost

388
00:19:53.100 --> 00:19:56.420
everyone and that'll do a lot of like both.

389
00:19:56.860 --> 00:19:58.540
Um, but there is really no right or wrong.

390
00:19:58.540 --> 00:19:59.420
I think that the.

391
00:20:00.000 --> 00:20:00.840
You would see this all the time

392
00:20:00.840 --> 00:20:02.240
with like funnel building software.

393
00:20:02.240 --> 00:20:04.920
And even back in photography days with cameras,

394
00:20:04.920 --> 00:20:06.560
people be like, what's the best camera to get?

395
00:20:06.560 --> 00:20:08.240
You know, it's just like, well,

396
00:20:08.240 --> 00:20:09.240
they all kind of do the same thing.

397
00:20:09.240 --> 00:20:11.920
Like Canon, Nikon, it's like, it really is the same.

398
00:20:11.920 --> 00:20:13.000
It's really how you use it.

399
00:20:13.000 --> 00:20:15.760
So I think if you're kind of stuck in decision fatigue,

400
00:20:15.760 --> 00:20:17.040
I'd choose one.

401
00:20:17.040 --> 00:20:20.120
I'd say Standstore is probably on the hardness scale.

402
00:20:20.120 --> 00:20:23.360
It's the easiest one is Standstore.

403
00:20:23.360 --> 00:20:24.440
So I'd probably do that one,

404
00:20:24.440 --> 00:20:27.840
just like if you're a little more tech, you know,

405
00:20:27.840 --> 00:20:29.280
learning the tech side of things,

406
00:20:29.280 --> 00:20:31.360
go Standstore because it's going to be easier.

407
00:20:31.360 --> 00:20:33.680
And then kind of probably go Rainflow.

408
00:20:33.680 --> 00:20:36.400
And then like Shopify would probably be the most complex.

409
00:20:36.400 --> 00:20:38.400
Honestly, Shopify is still confusing me.

410
00:20:38.400 --> 00:20:40.360
That rain, whatever,

411
00:20:40.360 --> 00:20:42.240
raindrop supply sites built on Shopify.

412
00:20:42.240 --> 00:20:45.600
And I'm like, oh man, I always have to like ask our team,

413
00:20:45.600 --> 00:20:47.600
like, how do I do this again?

414
00:20:47.600 --> 00:20:50.600
So Shopify is just tricky, but yeah.

415
00:20:50.600 --> 00:20:51.680
Yeah, so start with one.

416
00:20:51.680 --> 00:20:52.840
If you're kind of still between,

417
00:20:52.840 --> 00:20:55.040
just start with one and just commit to it for a season.

418
00:20:55.040 --> 00:20:56.400
You can always pivot

419
00:20:56.400 --> 00:20:59.360
and the skills you build on one will transfer,

420
00:20:59.360 --> 00:21:01.920
but it's good just to kind of like put blinders on,

421
00:21:01.920 --> 00:21:05.360
do one and get out of the decision fatigue.

422
00:21:05.360 --> 00:21:07.080
Yeah, cool.

423
00:21:08.680 --> 00:21:09.960
I'm looking at Instagram and it says,

424
00:21:09.960 --> 00:21:13.600
it all starts with your shop, your storefront on IG.

425
00:21:13.600 --> 00:21:16.400
Your shop is a place to sell and share your brand story

426
00:21:16.400 --> 00:21:18.040
with people who browse products.

427
00:21:18.040 --> 00:21:20.840
I don't know, maybe they've integrated it

428
00:21:20.840 --> 00:21:22.440
to the point where you can just have a shop

429
00:21:22.440 --> 00:21:24.640
without having a Facebook marketplace thing.

430
00:21:24.640 --> 00:21:25.760
I don't know.

431
00:21:25.800 --> 00:21:27.280
But yeah, keep researching that, you guys.

432
00:21:27.280 --> 00:21:29.200
I'll look into it as well.

433
00:21:29.200 --> 00:21:30.440
Because I know it came out,

434
00:21:30.440 --> 00:21:32.560
that feature came out a long time ago

435
00:21:32.560 --> 00:21:34.160
and it was kind of like a big buzz,

436
00:21:34.160 --> 00:21:35.720
but it was hard to do

437
00:21:35.720 --> 00:21:37.840
and it had to integrate with something else,

438
00:21:37.840 --> 00:21:39.040
but there's possibilities.

439
00:21:39.040 --> 00:21:40.360
I mean, up to set and like,

440
00:21:40.360 --> 00:21:43.440
you could just have it all happen on Instagram.

441
00:21:43.440 --> 00:21:44.440
That'd be awesome.

442
00:21:44.440 --> 00:21:45.320
The cool thing with that,

443
00:21:45.320 --> 00:21:48.520
like if you have everything happen on the platform,

444
00:21:50.120 --> 00:21:52.440
it's really easy to optimize

445
00:21:52.440 --> 00:21:55.200
because the platform knows exactly what's happening.

446
00:21:55.560 --> 00:21:56.960
So when you send people off platform

447
00:21:56.960 --> 00:22:00.240
to like stand store or Shopify or wherever,

448
00:22:00.240 --> 00:22:02.560
it now, Instagram, the platform

449
00:22:02.560 --> 00:22:04.480
doesn't know what's happening over there.

450
00:22:04.480 --> 00:22:07.160
And so if you ever do go to run ads,

451
00:22:07.160 --> 00:22:09.880
again, which I kind of comment on someone's post

452
00:22:09.880 --> 00:22:11.000
because Instagram will tell you,

453
00:22:11.000 --> 00:22:12.480
hey, run an ad, boost this post.

454
00:22:12.480 --> 00:22:13.600
Don't do that.

455
00:22:13.600 --> 00:22:15.840
Unless it's an offer that's like making you money.

456
00:22:15.840 --> 00:22:18.000
Like if you like had a post that's doing well

457
00:22:18.000 --> 00:22:18.840
and it's making you money,

458
00:22:18.840 --> 00:22:21.360
then sure, put some ad spend behind it.

459
00:22:21.360 --> 00:22:23.240
But if not, don't run ads on Instagram

460
00:22:23.280 --> 00:22:25.560
because it'll basically just kill your reach.

461
00:22:26.480 --> 00:22:27.840
But anyways, what I'm saying is

462
00:22:27.840 --> 00:22:30.600
if you do get to that point where you are running ads,

463
00:22:30.600 --> 00:22:32.640
having things on platform's really helpful

464
00:22:32.640 --> 00:22:35.760
because Instagram knows who's producing a sale

465
00:22:35.760 --> 00:22:36.800
and who's not, right?

466
00:22:36.800 --> 00:22:37.640
And they can find you more

467
00:22:37.640 --> 00:22:39.280
of the people that are producing sales.

468
00:22:39.280 --> 00:22:43.080
So yeah, I'm gonna look into it for sure.

469
00:22:43.080 --> 00:22:45.320
Okay, let's hit a handful more here.

470
00:22:45.320 --> 00:22:49.840
We got Melinda, Mikayla, Brandy, and Amy.

471
00:22:49.840 --> 00:22:52.480
So let's go Melinda here.

472
00:22:54.000 --> 00:22:55.360
How can we help you today?

473
00:22:56.440 --> 00:23:01.440
All right, so kind of piggyback on that whole discussion.

474
00:23:02.960 --> 00:23:07.960
My Instagram channel is at career campaign.

475
00:23:08.040 --> 00:23:10.160
I teach at a small college

476
00:23:10.160 --> 00:23:15.160
and I have a student intern and I are doing it together.

477
00:23:16.640 --> 00:23:18.240
Our page is reaching,

478
00:23:18.240 --> 00:23:21.680
our target market is college students 18 to 24

479
00:23:21.680 --> 00:23:26.160
and our Instagram page is to help them

480
00:23:26.160 --> 00:23:27.120
in their career journey.

481
00:23:27.120 --> 00:23:30.800
So it's all things, resume, cover, networking, et cetera.

482
00:23:30.800 --> 00:23:31.640
Sweet.

483
00:23:31.640 --> 00:23:36.640
So we want to try to monetize by selling a planner.

484
00:23:37.800 --> 00:23:39.040
And so I've been asking,

485
00:23:39.040 --> 00:23:41.480
doing my own little market research here with my students,

486
00:23:41.480 --> 00:23:43.200
what would you want?

487
00:23:43.200 --> 00:23:45.160
Would you want a digital planner

488
00:23:45.160 --> 00:23:47.520
or do you want a physical planner?

489
00:23:47.520 --> 00:23:49.640
And I'm getting both.

490
00:23:50.640 --> 00:23:53.600
So one of my other professors said,

491
00:23:53.600 --> 00:23:56.920
why don't you sell the physical

492
00:23:56.920 --> 00:24:00.360
and give them the digital for free?

493
00:24:01.600 --> 00:24:02.440
Yeah.

494
00:24:03.480 --> 00:24:04.320
I don't know.

495
00:24:04.320 --> 00:24:05.720
So I guess I was just asking,

496
00:24:08.800 --> 00:24:11.640
if I did something like that, how would I do that?

497
00:24:11.640 --> 00:24:16.640
Would I put the physical on my Instagram store

498
00:24:17.240 --> 00:24:20.720
and then the digital on my Stan store?

499
00:24:20.720 --> 00:24:22.520
Or what would you do?

500
00:24:22.520 --> 00:24:23.360
Yeah.

501
00:24:23.360 --> 00:24:26.720
I mean, planner, it's definitely planner season right now.

502
00:24:26.720 --> 00:24:28.760
You'll see planners really sell

503
00:24:28.760 --> 00:24:31.040
like end of year, early January.

504
00:24:31.040 --> 00:24:32.600
Like it's, that's the time.

505
00:24:32.600 --> 00:24:33.440
So it's good.

506
00:24:33.440 --> 00:24:35.600
You're starting to work on this now.

507
00:24:35.600 --> 00:24:37.280
They do sell throughout the year,

508
00:24:37.280 --> 00:24:40.040
but if you just look at like just the sales graphs

509
00:24:40.040 --> 00:24:41.680
on some of them, it's just January,

510
00:24:41.680 --> 00:24:43.920
just like, boom, like everyone's thinking

511
00:24:43.920 --> 00:24:45.520
about the new year.

512
00:24:45.520 --> 00:24:47.320
So I like the idea of doing both

513
00:24:49.040 --> 00:24:49.880
because some people are like,

514
00:24:49.880 --> 00:24:50.960
want to load it on their iPad

515
00:24:50.960 --> 00:24:52.560
and use it on their iPad or whatever.

516
00:24:52.560 --> 00:24:56.080
And some people want that physical pen and paper feel.

517
00:24:56.080 --> 00:24:58.240
As far as like, I would say one,

518
00:24:58.240 --> 00:24:59.600
first is designing it, right?

519
00:24:59.600 --> 00:25:00.440
Like finding.

520
00:25:00.000 --> 00:25:03.520
thing in design and there's a lot of planner templates in

521
00:25:03.520 --> 00:25:04.820
the digital product library.

522
00:25:04.820 --> 00:25:10.080
So make sure you check those out, um, inside the Rainmaker, um, uh, course

523
00:25:10.280 --> 00:25:11.640
just search for digital products.

524
00:25:11.960 --> 00:25:14.320
And, and there's a lot of like journals and planners.

525
00:25:14.320 --> 00:25:18.160
So that, that might save you some time of like just finding one that's close and

526
00:25:18.160 --> 00:25:19.560
then adding the things you want to it.

527
00:25:20.080 --> 00:25:24.280
Um, and then from there, um, there's a couple of ways you can go physical.

528
00:25:24.300 --> 00:25:28.240
So the physical thing you could, you could do, um, you know, you

529
00:25:28.240 --> 00:25:31.880
could do KDP on Amazon, which is like, you just upload the file and then

530
00:25:31.880 --> 00:25:35.440
Amazon's going to print it and ship it to the customer, the problem with it.

531
00:25:36.200 --> 00:25:39.080
With KDP, it's not the best quality for like a planner.

532
00:25:39.120 --> 00:25:42.040
It's kind of like, eh, it's, it's a little lackluster.

533
00:25:42.280 --> 00:25:44.960
It'll work, but it's, it's not the best.

534
00:25:44.960 --> 00:25:47.840
So I think if you really want to do a high quality planner,

535
00:25:48.120 --> 00:25:49.360
you probably want to source it.

536
00:25:49.360 --> 00:25:51.760
You actually want to like go find a manufacturer that does

537
00:25:51.760 --> 00:25:53.240
planners doesn't really well.

538
00:25:53.680 --> 00:25:56.000
And you just give them the file and they'd make the planner.

539
00:25:56.320 --> 00:26:00.840
But, um, you might test the digital one first to see, is it going to, is it going

540
00:26:00.840 --> 00:26:05.880
to work, you know, um, are people liking it before you do the physical, so you

541
00:26:05.880 --> 00:26:08.760
could want, I'm going to flip the idea on its head a little bit.

542
00:26:09.160 --> 00:26:17.160
You could go like, um, like maybe this is the go-to planner for, I see the

543
00:26:17.160 --> 00:26:18.520
Instagram is how to get an awesome job.

544
00:26:18.520 --> 00:26:18.680
Right.

545
00:26:18.680 --> 00:26:23.280
So this is the go-to planner for like basically, you know, um, how to get an

546
00:26:23.280 --> 00:26:25.680
awesome job and grow in your career or something like that.

547
00:26:25.680 --> 00:26:28.680
It's like all about work optimization and, you know, it's got all

548
00:26:28.680 --> 00:26:29.920
these tips in there around that.

549
00:26:30.400 --> 00:26:31.640
Um, so that's like your angle.

550
00:26:31.640 --> 00:26:35.440
You could go, Hey, we're launching a physical planner in January.

551
00:26:35.840 --> 00:26:39.800
You know, uh, if you pre-order, um, we'll give you the

552
00:26:39.800 --> 00:26:41.720
digital version for free.

553
00:26:41.800 --> 00:26:42.240
Right.

554
00:26:42.520 --> 00:26:46.160
So you kind of use that as a bonus to get a pre-order and then maybe you also

555
00:26:46.160 --> 00:26:49.720
position it as it's going to be this price, but if you pre-order it's this

556
00:26:49.720 --> 00:26:51.600
price, right, you give them some sort of deal.

557
00:26:51.960 --> 00:26:57.240
So maybe it's $34.99 when it comes out, but you can get it now for, you know,

558
00:26:57.240 --> 00:27:01.440
50, half off 50%, 15 something or whatever, $17.

559
00:27:01.920 --> 00:27:06.040
Um, so you do some sort of like launch deal and it's almost like Kickstarter.

560
00:27:06.040 --> 00:27:08.480
You're like creating your own, you're not doing a Kickstarter, but you're almost

561
00:27:08.480 --> 00:27:11.480
like creating your own Kickstarter where you're starting to take pre-orders.

562
00:27:11.880 --> 00:27:16.160
You're giving them the free digital version, you know, um, when they, when

563
00:27:16.160 --> 00:27:18.480
they buy, so they're getting something immediately, they can start playing

564
00:27:18.480 --> 00:27:23.160
around with it, using it, uh, and then, um, you're also funding the inventory.

565
00:27:23.160 --> 00:27:25.880
So, so that way you don't have to buy thousands of units, not knowing it's

566
00:27:25.880 --> 00:27:29.800
going to sell or not knowing if it's going to sell, you can actually have

567
00:27:29.800 --> 00:27:32.440
the money ready to go buy them, you know?

568
00:27:32.800 --> 00:27:34.880
Um, so that, that's one way to do it.

569
00:27:35.200 --> 00:27:41.600
I think, um, um, I'm just thinking it through.

570
00:27:42.240 --> 00:27:46.600
There are some like drop shipping kind of planner type websites.

571
00:27:46.760 --> 00:27:50.680
So that's a, that's like a, so that the three ways to do it would be like KDP,

572
00:27:50.680 --> 00:27:54.200
which is kind of like, it's really easy to do, but the quality is not great.

573
00:27:54.480 --> 00:27:59.200
You know, um, going to a manufacturer, which is, you're gonna have to order

574
00:27:59.200 --> 00:28:02.480
like, you know, a hundred units or 500 units, right.

575
00:28:02.480 --> 00:28:03.720
And that's gonna be the highest quality.

576
00:28:04.000 --> 00:28:10.680
There is a middle ground of like, um, I would just Google like, uh, custom

577
00:28:10.680 --> 00:28:15.040
planners, like, uh, and there's probably like some middlemen services that you

578
00:28:15.040 --> 00:28:17.800
can find that would actually print it for you to be a little bit higher

579
00:28:17.800 --> 00:28:19.440
quality, have a better cover on it.

580
00:28:19.880 --> 00:28:24.400
It's not going to be, um, it's not gonna be as cheap as buying a hundred

581
00:28:24.400 --> 00:28:27.600
units straight from the manufacturer, but it might get you into momentum faster.

582
00:28:27.640 --> 00:28:30.200
So just like kind of look online and see what you can find.

583
00:28:30.640 --> 00:28:35.640
Um, the one that we used one, it wasn't for a planner, but we

584
00:28:35.640 --> 00:28:37.280
actually had done a planner on man.

585
00:28:37.280 --> 00:28:38.480
Who do we order that from?

586
00:28:39.600 --> 00:28:44.440
We, we used to, um, we used to buy like workbooks for the challenge, like

587
00:28:44.440 --> 00:28:46.600
physical workbooks through some site.

588
00:28:46.600 --> 00:28:48.760
And I'm trying to remember what it was, but that's how we found, I was just

589
00:28:48.760 --> 00:28:52.280
Googling it and we've also used Ingram spark, but I don't know, I'd have to

590
00:28:52.280 --> 00:28:56.880
look to see if they can, um, have you heard of that one Ingram Ingram spark?

591
00:28:57.000 --> 00:28:57.320
Yeah.

592
00:28:57.360 --> 00:28:57.640
Okay.

593
00:28:57.640 --> 00:28:57.960
Yeah.

594
00:28:58.160 --> 00:29:02.920
So they do basically print on demand and they might be able to do it like, like

595
00:29:02.920 --> 00:29:05.200
it's like KDP, but they just have a little bit higher quality, like our

596
00:29:05.200 --> 00:29:08.920
hardcover children's books we do through Ingram spark, cause it's just higher

597
00:29:08.920 --> 00:29:09.480
quality.

598
00:29:11.000 --> 00:29:11.280
Yeah.

599
00:29:13.120 --> 00:29:13.400
Okay.

600
00:29:13.920 --> 00:29:14.160
Yeah.

601
00:29:14.160 --> 00:29:18.560
But I like the idea of, I like including the digital as a bonus when they buy

602
00:29:18.560 --> 00:29:23.240
something, um, uh, and you just deliver digitally, they get it right away and

603
00:29:23.240 --> 00:29:25.840
then they get the physical version in the mail later.

604
00:29:26.400 --> 00:29:26.720
Okay.

605
00:29:27.680 --> 00:29:28.200
I like that.

606
00:29:28.960 --> 00:29:29.280
Awesome.

607
00:29:29.320 --> 00:29:29.640
Cool.

608
00:29:30.360 --> 00:29:34.080
And then would you, um, how would you deliver that digital to them?

609
00:29:34.120 --> 00:29:35.360
Would they, would you have them?

610
00:29:36.120 --> 00:29:36.440
Yeah.

611
00:29:36.640 --> 00:29:38.120
How would you deliver the digital to them?

612
00:29:39.400 --> 00:29:43.160
Yeah, you could, like, you could do this all in stand store if you, if you want

613
00:29:43.160 --> 00:29:45.160
to do like have a checkout page, it's really simple.

614
00:29:45.520 --> 00:29:48.800
You can have a stand store that says here's, you know, the plan and it's

615
00:29:48.800 --> 00:29:52.840
coming out like pre-order and there's a, there's a price, there's a strike through.

616
00:29:52.840 --> 00:29:55.320
There's the, the, the sale price.

617
00:29:55.680 --> 00:29:58.600
And then, you know, in the description, Hey, when you, when you purchase, when

618
00:29:58.600 --> 00:29:59.840
you pre-order our planner.

619
00:30:00.000 --> 00:30:05.280
you'll also get included for free this, you know. And I always like to just stack as many freebies

620
00:30:05.280 --> 00:30:12.160
as you can in there. You know, get the digital version, you'll get the, you know, for iPad,

621
00:30:12.160 --> 00:30:16.400
you know, the digital version for this. So how do you logistically do that? Stan's store will

622
00:30:16.400 --> 00:30:21.760
basically allow you to, when they buy that, send them an email or deliver the thing to them

623
00:30:21.760 --> 00:30:27.360
digitally right there. So, yeah. And if you need help putting it, do you need help putting the

624
00:30:27.360 --> 00:30:35.360
actual planner together or you think you're covered on that front? I don't know. I'm not

625
00:30:35.360 --> 00:30:42.640
that far. Yeah. My students are not too bad on campus. So I think maybe, I don't know, maybe.

626
00:30:42.640 --> 00:30:48.560
Put them on it. And then if you need somebody like a designer or anything like that.

627
00:30:48.560 --> 00:30:54.160
Watch the training on Monday with the. Yeah. You could take one of our templates and get pretty

628
00:30:54.160 --> 00:30:57.920
far with it. I would say, I would say if you have any like custom ideas, you're like, oh,

629
00:30:57.920 --> 00:31:03.680
I really want to, for this career thing, do this or that. We've had a couple of people on Fiverr,

630
00:31:03.680 --> 00:31:08.640
honestly, who have been really great for like just putting together digital eBooks and that type of

631
00:31:08.640 --> 00:31:13.200
thing. But yeah, I would start with one of these templates. So go to the, go to the Rainmaker app,

632
00:31:13.200 --> 00:31:20.080
search for digital product library. Right. And you'll see all these. And you're not going to

633
00:31:20.080 --> 00:31:25.520
see one that's like career probably, but I bet you can find one that's like some sort of journal

634
00:31:25.520 --> 00:31:32.480
or tracker or a planner. Like I'm just going to do like, I don't know. I haven't, I don't know

635
00:31:32.480 --> 00:31:37.440
everything that's in here. There's like 300 of them, but let me see. So this one's like an ADHD

636
00:31:37.440 --> 00:31:42.800
life planner and it's actually pretty close. I have looked at this one. So you just click on it

637
00:31:42.880 --> 00:31:51.120
and then it'll open up the template in Canva. And then, I mean, this is 140 pages, right? So

638
00:31:51.120 --> 00:31:56.400
at least it gives you a good starting place of like, you could change this, change the name,

639
00:31:56.400 --> 00:32:02.560
change the design. You could delete the pages you don't like. So there's this little trash icon.

640
00:32:02.560 --> 00:32:05.760
You're like, okay, I don't need a contact list at the beginning. So you just delete it.

641
00:32:06.720 --> 00:32:11.440
And then you kind of see like, what pages do I like? You know, what do I want to keep?

642
00:32:11.440 --> 00:32:16.480
What do I want to maybe change the language on? Maybe this is like a, you know, goal setting page

643
00:32:16.480 --> 00:32:20.960
and you just kind of change these to the prompt questions, right? Maybe you don't want a meal

644
00:32:20.960 --> 00:32:26.240
planner, a recipe planner, delete those, right? So it's kind of like a good template to start with

645
00:32:26.240 --> 00:32:32.080
to customize and get you going on it. And then the other thing, like for anyone who's creating

646
00:32:32.080 --> 00:32:37.280
digital products, this is definitely one way to do it. Another way is, you know,

647
00:32:37.440 --> 00:32:43.360
creative market is another place we've, we've gotten kind of digital assets from before. And

648
00:32:44.480 --> 00:32:50.320
this site, they might have something a little more specific. So like, let me see, like work planner.

649
00:32:53.200 --> 00:32:54.640
So let's see,

650
00:32:57.840 --> 00:33:04.480
weekly planners, monthly planners, weekly planner notebook for productivity. It's pretty nice.

651
00:33:04.800 --> 00:33:11.840
It's pretty nice. Let me check it out. So these type of, this site, it looks like a physical

652
00:33:11.840 --> 00:33:15.600
thing, but this is actually just the digital version of this. So if you like this type of

653
00:33:15.600 --> 00:33:20.560
design better than our design, you can buy designs like these off of here and you can buy the

654
00:33:20.560 --> 00:33:26.160
commercial rights to them. They basically just give you the template and then you're, you can

655
00:33:26.160 --> 00:33:30.720
kind of create your thing off of that. So that's a resource we've used a lot before is creative

656
00:33:30.720 --> 00:33:35.600
market. Just like trying to pull stuff together. Sometimes they'll have more specific things on

657
00:33:35.600 --> 00:33:49.040
there. Yeah. Cool. Okay. Awesome. Great. That helps a lot. Awesome. Thank you. Yeah. Okay.

658
00:33:49.040 --> 00:33:52.080
Let's see here. Go to the gallery view. I think Michaela, you're up next.

659
00:33:52.320 --> 00:34:02.880
Okay. Hey guys. I am, my product is a buttercrop and it's getting ready to ship.

660
00:34:02.880 --> 00:34:09.360
So our whole, my whole marketing strategy, I guess, is like kind of been bringing everybody

661
00:34:09.360 --> 00:34:14.159
along for the ride. Me and my daughter have kind of been doing it together. She's five,

662
00:34:14.719 --> 00:34:21.520
she's Caroline. And so I'm at a point, my, the buttercrops are in the process of being shipped now.

663
00:34:22.080 --> 00:34:29.520
And so I want to, I keep, I just keep getting stuck on making my first, like, I guess it would be

664
00:34:29.520 --> 00:34:35.600
like a pre-sale or something just to kind of try to collect some emails. And so I don't know how

665
00:34:35.600 --> 00:34:42.159
to word it. And also like most of my reels are getting pretty good views now. So I don't know

666
00:34:42.159 --> 00:34:47.120
if I should try to like find, I know it's like, you can find a viral reel to put in the beginning.

667
00:34:47.120 --> 00:34:51.520
And then, cause I have a video of us from our, when we got the pictures done.

668
00:35:00.000 --> 00:35:06.120
And it's a video of us, um, she's like putting butter on a piece of bread.

669
00:35:06.240 --> 00:35:08.340
And it's, it's, they were just kind of like laughing and stuff.

670
00:35:08.480 --> 00:35:09.880
So I have that like little clip.

671
00:35:09.880 --> 00:35:16.560
So I was trying to put it after a viral reel or something like that, but it

672
00:35:16.560 --> 00:35:20.140
doesn't, it's not, I don't know, it just doesn't flow great for me.

673
00:35:20.140 --> 00:35:21.800
And so I don't know how to make it.

674
00:35:21.800 --> 00:35:26.580
So most of my, I mean, I've had, you know, most of my reels are getting

675
00:35:27.580 --> 00:35:32.060
I don't know, anywhere from 20,000 to some of them, I've gotten like 4 million.

676
00:35:32.460 --> 00:35:32.660
Wow.

677
00:35:32.660 --> 00:35:33.180
That's awesome.

678
00:35:33.380 --> 00:35:34.020
What's the account?

679
00:35:34.020 --> 00:35:34.940
I know I've looked at it before.

680
00:35:34.940 --> 00:35:36.460
Remind me the name again.

681
00:35:40.100 --> 00:35:40.980
Oh, it got muted.

682
00:35:43.060 --> 00:35:43.980
Oh, all right.

683
00:35:43.980 --> 00:35:44.260
Sorry.

684
00:35:44.260 --> 00:35:45.460
My kids talk.

685
00:35:46.180 --> 00:35:49.180
Um, it's a simply Caroline company.

686
00:35:49.620 --> 00:35:51.740
I think I say, okay.

687
00:35:51.740 --> 00:35:52.220
Yeah, I got it.

688
00:35:52.220 --> 00:35:52.620
I got it.

689
00:35:53.180 --> 00:35:53.460
Okay.

690
00:35:53.460 --> 00:35:59.820
So what I'm thinking is I love the mother daughter story of like,

691
00:35:59.820 --> 00:36:01.580
kind of, we're doing this together.

692
00:36:01.620 --> 00:36:03.700
I honestly would just like lean into that.

693
00:36:04.100 --> 00:36:07.740
And so on your, on your pre PVC in the caption, right.

694
00:36:07.740 --> 00:36:11.300
You might write, you know, funny quote or something like that, but

695
00:36:11.300 --> 00:36:13.220
then right underneath that, I would just kind of like start

696
00:36:13.220 --> 00:36:14.660
adding a plug to your stuff.

697
00:36:15.020 --> 00:36:18.820
And I would, I would probably frame it as again, you just try this and see if

698
00:36:18.820 --> 00:36:22.100
it works and then play different with different iterations of it, but I would

699
00:36:22.100 --> 00:36:28.660
kind of go like, you know, um, I know we talked about doing like a countdown.

700
00:36:28.660 --> 00:36:30.740
That could be one thing is like, you set a launch date and you're

701
00:36:30.740 --> 00:36:32.460
like, it's 60 days till launch.

702
00:36:32.940 --> 00:36:34.060
Um, join my law.

703
00:36:34.100 --> 00:36:37.060
I would probably not do a presale, but I'd frame it as a launch team.

704
00:36:37.420 --> 00:36:41.140
So I'd be like, you know, I'm so, you know, it's like, here's your PVC.

705
00:36:41.140 --> 00:36:42.940
Here's your caption right underneath that.

706
00:36:43.260 --> 00:36:48.220
You're kind of like, you know, PS it's 59 days to, you know, the first

707
00:36:48.220 --> 00:36:51.380
product, wherever launching this, you know, mother or mother daughter

708
00:36:51.380 --> 00:36:53.900
business with my five-year-old we're launching a product together.

709
00:36:53.900 --> 00:36:54.900
We're super nervous.

710
00:36:55.180 --> 00:36:57.780
If you want to be on our launch team to support the launch, come

711
00:36:57.780 --> 00:36:58.700
with the word launch below.

712
00:36:58.740 --> 00:36:59.140
Right.

713
00:36:59.340 --> 00:37:02.940
So I might just do like kind of angles like that, where you're like, you know,

714
00:37:02.980 --> 00:37:05.060
my daughter's like, you might do my daughter angle.

715
00:37:05.060 --> 00:37:06.540
You might do, I'm, I'm launching.

716
00:37:06.540 --> 00:37:08.060
You might do, we're doing this together angle.

717
00:37:08.380 --> 00:37:11.100
Um, but you're basically kind of like, um, we're so excited.

718
00:37:11.340 --> 00:37:15.180
This is coming, join our launch team, come with the word launch, you know,

719
00:37:15.180 --> 00:37:18.540
and I'll, I'll make sure that you get the hookup when it comes out.

720
00:37:18.540 --> 00:37:20.900
I use language like that, where I'm not being specific that they're going to

721
00:37:20.900 --> 00:37:24.180
get it for free, I'm not saying that they're going to get 10% off.

722
00:37:24.180 --> 00:37:26.740
I'm just like, we're going to make it special when it comes out.

723
00:37:27.020 --> 00:37:29.500
And our launch team is going to be the first to have it for the best price.

724
00:37:29.500 --> 00:37:31.980
Like I'll kind of use words like you're getting the hookup, you're getting

725
00:37:32.300 --> 00:37:33.940
the special, like that type of thing.

726
00:37:34.140 --> 00:37:37.180
And then when it does come out, you can give them a special that's

727
00:37:37.180 --> 00:37:39.060
like, wow, 50% off or something.

728
00:37:39.380 --> 00:37:42.020
Um, and it'll drive a lot of sales in that first bit.

729
00:37:42.020 --> 00:37:44.700
So I would just bring them into the journey by being like, there's this many

730
00:37:44.700 --> 00:37:47.860
days to launch, you know, if you want to be a part of our launch team,

731
00:37:47.900 --> 00:37:49.100
we would love your support.

732
00:37:50.020 --> 00:37:52.780
Um, it doesn't like the launch team wording.

733
00:37:52.780 --> 00:37:53.740
Cause I couldn't figure it out.

734
00:37:53.740 --> 00:37:58.020
It was like pre-sale didn't feel right, but yeah, I like the launch team idea.

735
00:37:58.900 --> 00:37:59.100
Yeah.

736
00:37:59.100 --> 00:38:02.780
And people like, I would really just hit the mother daughter, small business

737
00:38:02.780 --> 00:38:05.900
thing, cause like the brother, the butter crock is a cool product

738
00:38:05.900 --> 00:38:06.980
for people that haven't seen it.

739
00:38:06.980 --> 00:38:10.380
And I have seen some viral reels about butter crocks recently.

740
00:38:10.700 --> 00:38:12.740
Um, I'm sure you've seen those pop across your feed.

741
00:38:12.740 --> 00:38:15.780
So definitely use those if you want to talk about the product, but I think

742
00:38:15.780 --> 00:38:20.100
the deeper story is like support, small business, mother, daughter.

743
00:38:20.100 --> 00:38:25.460
Like if you, you know, um, uh, help, help me, help me show my

744
00:38:25.460 --> 00:38:26.900
daughter that dreams are possible.

745
00:38:26.900 --> 00:38:28.620
Like, I just like use that angle.

746
00:38:28.980 --> 00:38:29.940
Um, because it's true.

747
00:38:29.940 --> 00:38:34.300
People want to like kind of be rooting for something and the product is cool,

748
00:38:34.620 --> 00:38:36.940
but the story is, you know, better.

749
00:38:36.980 --> 00:38:40.780
Like, it's like the story that will really kind of get people to go.

750
00:38:40.780 --> 00:38:42.060
Yeah, I want that, you know?

751
00:38:42.900 --> 00:38:43.340
Mm hmm.

752
00:38:43.620 --> 00:38:46.340
So should I just do original content for that?

753
00:38:46.340 --> 00:38:47.460
Or should I try to.

754
00:38:47.940 --> 00:38:50.820
No, I'm thinking use the PVC cause you'll get reach with it,

755
00:38:50.860 --> 00:38:53.060
but then in the, in the caption.

756
00:38:53.060 --> 00:38:56.460
So let me just show you, uh, PVC.

757
00:38:58.220 --> 00:38:58.420
Okay.

758
00:38:58.420 --> 00:39:01.660
So you got like this on 263,000 views, right?

759
00:39:02.060 --> 00:39:04.500
You only need a tiny percentage of people to kind of like,

760
00:39:04.700 --> 00:39:06.460
you know, comment on something.

761
00:39:06.700 --> 00:39:09.620
So you have this kind of like funny caption, which I think is great.

762
00:39:09.660 --> 00:39:10.100
Right.

763
00:39:10.620 --> 00:39:12.580
Um, drop your best parenting hacks below.

764
00:39:12.580 --> 00:39:16.380
I think it's a great engagement post, but you might do something like, um,

765
00:39:17.620 --> 00:39:20.700
instead of like saying, let's reflect, like doing a call to actions related to

766
00:39:20.700 --> 00:39:23.460
this, you might just kind of shift to your story somehow.

767
00:39:23.460 --> 00:39:29.700
So try to find a way to relate, you know, um, the PVC to your story, if you can,

768
00:39:30.180 --> 00:39:38.420
you know, like maybe not even, maybe not even just use just the PVC and not even

769
00:39:38.420 --> 00:39:41.780
like, as far as like actually in the video, I don't think you even need

770
00:39:41.780 --> 00:39:42.980
to show the product right now.

771
00:39:42.980 --> 00:39:46.500
Like, I think when it gets closer, maybe do show the product in a couple, but

772
00:39:46.500 --> 00:39:49.900
like right now you just use funny stuff like this and you're like, remember

773
00:39:49.900 --> 00:39:53.140
this, like who we're able to see these commercials, like, and then you

774
00:39:53.140 --> 00:39:54.580
just transition into your story.

775
00:39:54.580 --> 00:39:58.100
Like, I can only imagine my daughter doing a commercial for her, our

776
00:39:58.100 --> 00:39:59.940
first product coming out soon.

777
00:40:00.000 --> 00:40:01.560
Like it'd be so hilarious.

778
00:40:01.880 --> 00:40:07.280
Like, um, if you haven't heard, you know, 60 days until we launch our

779
00:40:07.280 --> 00:40:12.080
first mommy, mommy, daughter product online and you know, we're nervous.

780
00:40:12.080 --> 00:40:12.600
We're excited.

781
00:40:12.600 --> 00:40:16.240
We're all the things like, if you want to join our launch team or small business

782
00:40:16.240 --> 00:40:20.320
and, you know, dreaming big with your daughter, I'm with the word launch below.

783
00:40:20.320 --> 00:40:23.240
So I'd almost just like, take, just keep doing what you're doing, but

784
00:40:23.240 --> 00:40:25.320
just like down below, you're just going to add like a little call to

785
00:40:25.320 --> 00:40:27.440
action specifically for the launch.

786
00:40:27.760 --> 00:40:31.680
You might not do it on every post, but you might do it like on, I don't know,

787
00:40:31.680 --> 00:40:33.000
every other up until the launch.

788
00:40:33.000 --> 00:40:36.280
Cause you're kind of like, it's like two days away, three days or sorry.

789
00:40:36.280 --> 00:40:38.160
50 days away, 49 days away.

790
00:40:38.160 --> 00:40:41.960
Would it be any point in adding that to any of those posts now?

791
00:40:43.240 --> 00:40:46.520
Um, I mean, if they're still taking off, like, uh, cause sometimes

792
00:40:46.520 --> 00:40:47.360
you will have these posts.

793
00:40:47.360 --> 00:40:49.480
Like this one is 263.

794
00:40:49.480 --> 00:40:50.480
It might keep going.

795
00:40:51.440 --> 00:40:54.520
Um, scroll down the one on 3 million.

796
00:40:55.360 --> 00:40:56.160
Yeah, there's yeah.

797
00:40:56.160 --> 00:40:57.920
That one just, I just posted that yesterday.

798
00:40:57.920 --> 00:41:02.440
I think there's another one, um, where the dad's like saying

799
00:41:02.440 --> 00:41:03.840
he can't sit down or whatever.

800
00:41:04.640 --> 00:41:05.720
Oh yeah, yeah, yeah.

801
00:41:06.160 --> 00:41:07.120
That one right there.

802
00:41:08.040 --> 00:41:09.480
Oh, that one.

803
00:41:09.680 --> 00:41:09.920
Yeah.

804
00:41:09.920 --> 00:41:13.440
It's like literally I get comments on it constantly.

805
00:41:14.480 --> 00:41:14.960
Yeah.

806
00:41:15.240 --> 00:41:19.400
So if that one's taken off, it's it, it won't, it shouldn't kill it to change it.

807
00:41:19.960 --> 00:41:23.560
Um, so you might just add it in, you know, I mean, there's something about

808
00:41:23.560 --> 00:41:27.880
it that, um, people are, are, are people, when you see them commenting,

809
00:41:27.880 --> 00:41:29.200
are they doing the parenting tip thing?

810
00:41:29.200 --> 00:41:30.760
Are they just kind of like commenting?

811
00:41:31.560 --> 00:41:33.400
No, most of them are just, yeah.

812
00:41:33.400 --> 00:41:34.000
Just random.

813
00:41:34.080 --> 00:41:34.400
Okay.

814
00:41:34.400 --> 00:41:34.760
Yeah.

815
00:41:34.880 --> 00:41:36.160
So then you might just change that.

816
00:41:36.160 --> 00:41:36.320
Yeah.

817
00:41:36.320 --> 00:41:37.360
You might just change it.

818
00:41:37.760 --> 00:41:40.360
Um, but it all starts with leading by example.

819
00:41:40.760 --> 00:41:43.640
One way I'm leading by example is I'm training, you know, I want to show my

820
00:41:43.640 --> 00:41:46.040
daughter that, you know, all things are possible.

821
00:41:46.440 --> 00:41:49.000
And so one of the ways we're doing that is we're launching a product together.

822
00:41:49.080 --> 00:41:52.720
I never knew I could be an inventor or launch a product or any of these things.

823
00:41:53.120 --> 00:41:54.760
So just start telling me more sense.

824
00:41:54.760 --> 00:42:00.320
Cause I think I was trying to, I don't know, for some reason I was not combining

825
00:42:00.320 --> 00:42:05.200
the two, I was thinking like make my PVCs, but then throw in like original

826
00:42:05.200 --> 00:42:10.400
content for our brand too, but I don't, I, for whatever reason, it's just, it's

827
00:42:10.400 --> 00:42:12.160
not going to get 5 million views, you know?

828
00:42:13.040 --> 00:42:13.360
Yeah.

829
00:42:13.360 --> 00:42:18.000
So that's what I was like, well, can I find a PVC that then, cause I found one

830
00:42:18.000 --> 00:42:22.560
that was, it's like a mother daughter dancing and it said, um, I

831
00:42:22.560 --> 00:42:25.240
don't know, it says like, uh, ask God for a best friend.

832
00:42:25.240 --> 00:42:26.200
They sent me a daughter.

833
00:42:26.360 --> 00:42:30.240
So I thought about like taking that little, like a little piece of that and

834
00:42:30.240 --> 00:42:33.560
then switching over to the video of us.

835
00:42:33.560 --> 00:42:35.000
And I didn't know if that would.

836
00:42:35.400 --> 00:42:35.720
Yeah.

837
00:42:38.520 --> 00:42:41.480
Yeah, no, you might do a mix, but for now just leverage what you got

838
00:42:41.480 --> 00:42:43.520
going, so it's not any extra work for you.

839
00:42:43.800 --> 00:42:47.000
And if you do find pieces that really resonate, still got that viral element.

840
00:42:47.000 --> 00:42:49.160
Cause that's the, that's going to get it in front of a lot of people.

841
00:42:49.440 --> 00:42:52.200
And then you could transition to some footage of you.

842
00:42:52.440 --> 00:42:53.080
That's just going to be

843
00:42:53.720 --> 00:42:56.400
like Rainmakers was doing a lot of the carousels now too.

844
00:42:56.400 --> 00:43:00.400
So I didn't know if I should try to make the woman, I do like the original

845
00:43:00.400 --> 00:43:04.440
content, if I should try to make it like a carousel, um, I haven't done

846
00:43:04.440 --> 00:43:08.680
anything, honestly, like, so ours, you know, the, the PVC is what

847
00:43:08.680 --> 00:43:09.840
gets you in front of new people.

848
00:43:09.840 --> 00:43:12.840
The carousels is what kind of converts existing people.

849
00:43:13.080 --> 00:43:13.440
Right.

850
00:43:13.440 --> 00:43:17.520
So, um, so like, well, we'll do the carousels to kind of do a call to action

851
00:43:17.520 --> 00:43:20.840
post, but those aren't going viral typically and being seen by other people.

852
00:43:20.840 --> 00:43:22.680
They're mostly showing it to our audience.

853
00:43:23.240 --> 00:43:25.000
Um, I'll show you one product.

854
00:43:25.040 --> 00:43:26.760
I found this one recently.

855
00:43:27.560 --> 00:43:31.760
Um, she's, she's not in Rainmakers that I know of, hold on.

856
00:43:33.200 --> 00:43:37.880
But I was like, I, I know, I think I know mutual friends of hers or something.

857
00:43:37.880 --> 00:43:40.320
Cause like, I was like, I recognize a couple of people in these photos.

858
00:43:40.920 --> 00:43:43.680
Um, but this, she does all original content.

859
00:43:43.680 --> 00:43:45.600
I'm like, this is the type of person we need to teach PVC.

860
00:43:45.600 --> 00:43:47.920
I actually reached out there cause I was like, oh my gosh, we could

861
00:43:47.920 --> 00:43:48.920
blow up your account even more.

862
00:43:48.920 --> 00:43:53.240
So, um, but she does all original content around her product and her

863
00:43:53.240 --> 00:43:56.640
products, the type of thing, like a bread butter crock, when you see it,

864
00:43:56.640 --> 00:43:58.160
you're kind of like, oh, that's kind of cool.

865
00:43:58.480 --> 00:44:01.400
Like, so her product is like, it's called the lucky Lou and it goes on top of your

866
00:44:01.400 --> 00:44:05.480
phone and it helps, you know, take cute photos of your kids and she's

867
00:44:05.480 --> 00:44:07.320
had a couple reels pop off.

868
00:44:07.760 --> 00:44:10.480
Um, I've just been kind of like following her, her journey.

869
00:44:10.880 --> 00:44:15.400
Um, but she's had a couple of those original content reels like this on here.

870
00:44:15.680 --> 00:44:17.320
1.8 million, see that.

871
00:44:17.880 --> 00:44:21.880
And so it's just a video of her using the product and, but that's, it's hard

872
00:44:21.880 --> 00:44:23.760
to do, but it's not impossible.

873
00:44:24.000 --> 00:44:27.080
So I think, and I have seen viral reels with butter crock.

874
00:44:27.080 --> 00:44:31.480
So I'm saying eventually try it, you experiment with it and it might take off,

875
00:44:31.720 --> 00:44:34.120
but for now do what's working and kind of pivot it in.

876
00:44:34.480 --> 00:44:38.240
And then, um, you know, um, over time you can start sneaking in some of these

877
00:44:38.240 --> 00:44:40.800
original kind of, but if you want some ideas of how she's just doing kind of

878
00:44:40.800 --> 00:44:44.960
like, you know, follow me as I surprise some people with it, you know, or.

879
00:44:45.400 --> 00:44:48.840
Um, grandparents trying to use it or like, she has all these different angles

880
00:44:48.840 --> 00:44:53.880
of how she's showing the product on every post, you know, um, POV, the

881
00:44:53.880 --> 00:44:55.440
perfect tool to blah, blah, blah.

882
00:44:55.440 --> 00:44:55.880
Right.

883
00:44:56.160 --> 00:44:59.560
So that's a lot harder to create that type of content, but it's working.

884
00:44:59.560 --> 00:44:59.960
It's starting to.

885
00:45:00.000 --> 00:45:05.400
You know, and so if she had a PVC to this, it'd be amazing, you know, it'd be a cool row. Yeah

886
00:45:05.760 --> 00:45:10.640
Yeah, I was just thinking when you were looking at my pages now the video of the Welch's commercial

887
00:45:10.640 --> 00:45:14.560
I could probably have my daughter kind of remake that with the butterfly. Yeah

888
00:45:15.320 --> 00:45:17.320
Totally. Yeah, you totally good

889
00:45:17.920 --> 00:45:21.640
Okay, cool. I'll try that. Thanks. Awesome. Awesome. Awesome

890
00:45:22.720 --> 00:45:25.640
Okay, let's see here go back out here

891
00:45:25.640 --> 00:45:32.640
Um, we got Brandy and Amy and Olivia so Brandy you're up and then Amy you're after her

892
00:45:37.280 --> 00:45:39.480
Let's see Brandy I think it's muted it

893
00:45:40.360 --> 00:45:42.360
Yeah, yeah

894
00:45:42.680 --> 00:45:44.160
Hi, how are you?

895
00:45:44.160 --> 00:45:49.840
Doing good. Good. So mine is not a monetization question

896
00:45:50.880 --> 00:45:54.440
So, I don't know if you if that's okay if you want to let other people go first

897
00:45:54.440 --> 00:45:59.280
I can go at the end, but I just we can we can probably hit it real fast. That's totally fine

898
00:45:59.880 --> 00:46:02.360
okay, so I am I

899
00:46:03.840 --> 00:46:11.360
Rebranded and I started doing everything myself and thanks to a team of superheroes last week. They really helped me

900
00:46:12.200 --> 00:46:14.500
Get reels out. So I've got three

901
00:46:16.120 --> 00:46:22.040
The first one was a hundred and the second one did two thousand and the third one did like another hundred

902
00:46:22.080 --> 00:46:29.000
But I haven't really I've only gotten one follower from that so the thing is so I'm doing

903
00:46:31.440 --> 00:46:37.040
It's called menopause Muse and EW s I'm stuck on this menopause

904
00:46:37.560 --> 00:46:42.080
Like my audience is menopausal women and I feel like I can really sell them a

905
00:46:43.080 --> 00:46:46.520
Lot of different products, right? Like it covers a lot of bases. Totally

906
00:46:46.520 --> 00:46:52.440
Yeah, and I was trying to find a niche and then the crazy cat lady political thing happened

907
00:46:52.440 --> 00:46:58.000
And I thought I was going to capitalize on that because you had said before like go for it with the political stuff

908
00:46:58.000 --> 00:47:03.520
But then I started thinking like I like I don't want to alienate people and pick a side or whatever. So

909
00:47:05.400 --> 00:47:13.000
So I just dialed it back to like cat ladies and menopause and then I dialed it back to menopause

910
00:47:13.520 --> 00:47:15.680
news and humor with a feline twist

911
00:47:16.520 --> 00:47:23.080
Okay, so it's music me WS. Yeah, I was thinking like em, you see, you know, yeah

912
00:47:24.600 --> 00:47:28.780
Like me WS, I thought it was really cute chat GPT helped me with it

913
00:47:29.300 --> 00:47:36.800
Yeah, how do I'm trying to find it me and oh, right men. No, yeah men. No PAU se

914
00:47:38.560 --> 00:47:45.240
Mews, okay. I found I found that cool from whiskers to wisdom and if I was news and humor with feeling testicle 1k followers

915
00:47:46.120 --> 00:47:48.120
Okay, got it cool

916
00:47:48.160 --> 00:47:55.700
So all the followers there except one came from before I had I just put literally I put up the photo

917
00:47:55.700 --> 00:48:03.480
And I got six followers. Okay, then a friend my other account and one new follower. Yeah

918
00:48:05.200 --> 00:48:08.920
Cool yeah, honestly like pretty typical results, right?

919
00:48:08.920 --> 00:48:14.200
Like, you know, this is I mean pretty good mm within the first few posts usually they have around, you know

920
00:48:14.200 --> 00:48:19.560
50 to 100, you know for a while, but really now it's just about consistency, you know, and

921
00:48:20.800 --> 00:48:25.240
And just keep keeping the content going. So maybe it's once a day or

922
00:48:25.760 --> 00:48:32.160
Every other day, but I think you will start seeing the followers come through. Did you like your question specifically?

923
00:48:33.440 --> 00:48:36.800
Let me let me yell. Let me try to be specific about my question

924
00:48:37.440 --> 00:48:39.160
So

925
00:48:39.160 --> 00:48:45.920
right now the first few posts I post like I focused on like kind of funny relatable like how

926
00:48:46.400 --> 00:48:51.120
The different videos relate to women in menopause, but I also wanted to deliver

927
00:48:51.920 --> 00:48:53.920
educational content and

928
00:48:55.440 --> 00:48:58.560
Like there were three different kinds of content I wanted to deliver

929
00:48:59.200 --> 00:49:06.340
My health health and maybe even recipes meals like things that so I just now I'm stuck on like how do I?

930
00:49:06.800 --> 00:49:10.480
Go from these funny cat videos to then non-cat

931
00:49:11.000 --> 00:49:13.640
Educational videos and still stay within the theme

932
00:49:14.240 --> 00:49:16.240
Yeah, yeah. Yeah, I

933
00:49:16.680 --> 00:49:19.640
Think like humor is really powerful, you know

934
00:49:20.160 --> 00:49:25.600
And so and you're gonna find a lot of these cat meme type videos and people might follow for that

935
00:49:25.840 --> 00:49:31.360
But I would say one way you could start integrating it in again. Don't overthink it cuz like, you know

936
00:49:31.880 --> 00:49:33.080
it

937
00:49:33.080 --> 00:49:39.080
Having like I'm glad you finally got posts up, but maybe your tendency could be to overthink and like

938
00:49:41.400 --> 00:49:46.120
So like I don't want to give you too much to do I want you to just like be consistent with this first season

939
00:49:46.760 --> 00:49:50.920
I would honestly not change anything for a season. I would just maybe like, okay

940
00:49:50.920 --> 00:49:53.920
Let's try to get a two-week streak on just like just doing this

941
00:49:54.160 --> 00:50:00.120
But then how I probably start to integrate your your kind of voice into it is maybe just here

942
00:50:00.000 --> 00:50:01.460
here in the caption, right?

943
00:50:01.460 --> 00:50:03.300
So maybe it's kind of like funny,

944
00:50:03.300 --> 00:50:04.740
brings them in with funny,

945
00:50:04.740 --> 00:50:06.140
but then the caption is a little,

946
00:50:06.140 --> 00:50:07.900
just is a little bit more depth to it, right?

947
00:50:07.900 --> 00:50:10.460
There's a little more like, you know, like,

948
00:50:11.380 --> 00:50:13.780
you know, it's like, ha ha, this is so relatable,

949
00:50:13.780 --> 00:50:16.080
you know, but in reality, like,

950
00:50:17.020 --> 00:50:18.700
I totally get it, like, blah, blah, blah.

951
00:50:18.700 --> 00:50:21.260
And then you're offering some value in the caption

952
00:50:21.260 --> 00:50:22.100
in some sort.

953
00:50:22.100 --> 00:50:22.980
Again, you're not like trying to like

954
00:50:22.980 --> 00:50:23.920
give a whole lecture here,

955
00:50:23.920 --> 00:50:26.180
but you're just adding that little bit of depth

956
00:50:26.180 --> 00:50:27.220
where they're kind of getting the humor,

957
00:50:27.220 --> 00:50:28.820
but there's like also like, huh,

958
00:50:28.840 --> 00:50:30.280
there's something more to this account.

959
00:50:30.280 --> 00:50:32.160
So that way it doesn't catch them off guard

960
00:50:32.160 --> 00:50:34.760
when you start to put out something that's more like,

961
00:50:34.760 --> 00:50:36.480
hey, here's a guide on this, here's this,

962
00:50:36.480 --> 00:50:40.440
like, they kind of know that's like part of your brand,

963
00:50:40.440 --> 00:50:41.880
right?

964
00:50:41.880 --> 00:50:44.520
And so, yeah, repetition is definitely helpful

965
00:50:44.520 --> 00:50:46.320
when it comes to kind of like helping people figure out

966
00:50:46.320 --> 00:50:48.320
who you are and what this account's about.

967
00:50:48.320 --> 00:50:50.400
So if it's just this and just funny all the time,

968
00:50:50.400 --> 00:50:51.800
and then you try to come up with something educational,

969
00:50:51.800 --> 00:50:54.240
it won't work because people are like, what is this?

970
00:50:54.240 --> 00:50:56.960
You know, if you kind of have that deeper side of you here

971
00:50:56.960 --> 00:50:58.600
in the caption, you know,

972
00:50:59.340 --> 00:51:00.180
like right here, you did it.

973
00:51:00.180 --> 00:51:01.860
At Menopause, we're here to offer funny, furry,

974
00:51:01.860 --> 00:51:03.460
and slightly irrelevant pause,

975
00:51:03.460 --> 00:51:06.220
like from this crazy little thing called midlife, right?

976
00:51:06.220 --> 00:51:07.060
So-

977
00:51:07.060 --> 00:51:07.900
Irreverent, irreverent.

978
00:51:07.900 --> 00:51:08.940
Oh, irreverent pause.

979
00:51:08.940 --> 00:51:09.940
Okay, I get it, I get it.

980
00:51:09.940 --> 00:51:11.940
So yeah, I think that's key.

981
00:51:11.940 --> 00:51:14.740
Like you're just kind of like repeating what you're about,

982
00:51:14.740 --> 00:51:15.580
you know?

983
00:51:15.580 --> 00:51:17.260
And so I think that's awesome too,

984
00:51:17.260 --> 00:51:19.020
because it kind of gets to be like, oh, this is cool.

985
00:51:19.020 --> 00:51:20.260
I like this, you know?

986
00:51:21.380 --> 00:51:22.500
Yeah.

987
00:51:22.500 --> 00:51:23.580
Okay, that makes sense.

988
00:51:23.580 --> 00:51:24.420
Thank you.

989
00:51:24.420 --> 00:51:25.900
So I would keep, just keep going consistency.

990
00:51:25.900 --> 00:51:27.900
And then just the only one thing you'll change

991
00:51:28.240 --> 00:51:29.880
is just like part of that caption,

992
00:51:29.880 --> 00:51:32.200
you're just going to add just a little bit of depth to it,

993
00:51:32.200 --> 00:51:34.680
where you're going to start to do some of the education,

994
00:51:34.680 --> 00:51:38.120
do some of the value adds, do some of the tips, tricks,

995
00:51:38.120 --> 00:51:40.240
hacks, you know, that you can share.

996
00:51:41.240 --> 00:51:42.640
Even just being relatable, right?

997
00:51:42.640 --> 00:51:45.360
Just like, someone's finally saying this, you know?

998
00:51:45.360 --> 00:51:47.720
No one, like, what is the truth that needs to be told

999
00:51:47.720 --> 00:51:49.800
in that niche, right?

1000
00:51:49.800 --> 00:51:51.240
That they're going to be like, oh my gosh, yeah.

1001
00:51:51.240 --> 00:51:52.840
Like, I'm so glad you said that, you know?

1002
00:51:52.840 --> 00:51:56.160
So there was a reel I saw the other day,

1003
00:51:56.180 --> 00:51:59.140
and it was like a couple who,

1004
00:51:59.140 --> 00:52:01.380
it was like they were making a, it was like a skit, right?

1005
00:52:01.380 --> 00:52:03.780
But it was like, they're about to go out,

1006
00:52:03.780 --> 00:52:05.220
and the wife was like,

1007
00:52:05.220 --> 00:52:07.460
are you going to really wear those shoes, you know?

1008
00:52:07.460 --> 00:52:10.300
And like, there were so many people in the comments

1009
00:52:10.300 --> 00:52:11.780
who were like, this is me.

1010
00:52:11.780 --> 00:52:13.540
Like, this is exactly what I do.

1011
00:52:13.540 --> 00:52:15.220
Like, you know, you're about to go out,

1012
00:52:15.220 --> 00:52:16.380
and the husband's like wearing flip-flops.

1013
00:52:16.380 --> 00:52:17.460
Like, we're going to a nice dinner.

1014
00:52:17.460 --> 00:52:18.980
Like, you can't wear those, right?

1015
00:52:18.980 --> 00:52:20.420
But it was such a relatable thing.

1016
00:52:20.420 --> 00:52:23.100
Like, people are just looking for people to relate to.

1017
00:52:23.100 --> 00:52:26.120
So I think just sharing your story, sharing what you know,

1018
00:52:26.940 --> 00:52:27.740
in the comments and just being really real,

1019
00:52:27.740 --> 00:52:29.700
it's kind of cool, because it's a faceless account.

1020
00:52:29.700 --> 00:52:33.340
So you can be like totally out there, you know, with it.

1021
00:52:33.340 --> 00:52:35.020
And saying those things, being authentic,

1022
00:52:35.020 --> 00:52:37.680
people go, oh my gosh, that's me, you know?

1023
00:52:37.680 --> 00:52:39.020
And that's the thing that's going to get them

1024
00:52:39.020 --> 00:52:41.700
kind of like coming back to the account.

1025
00:52:41.700 --> 00:52:42.540
Awesome.

1026
00:52:42.540 --> 00:52:43.360
Okay, thank you.

1027
00:52:43.360 --> 00:52:44.200
And so the thing that-

1028
00:52:44.200 --> 00:52:45.500
Way to go get the post out though, it's awesome.

1029
00:52:45.500 --> 00:52:47.180
And I do like the branding, you know?

1030
00:52:47.180 --> 00:52:51.140
It's pink with the paws on there.

1031
00:52:51.140 --> 00:52:53.100
Yeah, you know, actually one of the coaches,

1032
00:52:53.100 --> 00:52:55.500
and I can't remember her name right this second,

1033
00:52:56.220 --> 00:52:57.060
Melinda.

1034
00:52:58.020 --> 00:52:58.980
Okay, yeah.

1035
00:52:58.980 --> 00:53:00.500
One of them helped me with that.

1036
00:53:00.500 --> 00:53:03.060
She totally came, like came through.

1037
00:53:03.060 --> 00:53:04.180
Mildred, hi, Mildred.

1038
00:53:04.180 --> 00:53:07.300
Mildred, Mildred, oh my God, what a superstar.

1039
00:53:07.300 --> 00:53:12.140
Just quickly, the thing that you said about the sharing

1040
00:53:12.140 --> 00:53:14.060
that menopause muse were all about, blah, blah, blah.

1041
00:53:14.060 --> 00:53:17.580
Should I include that same thing in every post?

1042
00:53:17.580 --> 00:53:18.420
For a while?

1043
00:53:18.420 --> 00:53:19.240
You don't need it in every post,

1044
00:53:19.240 --> 00:53:21.340
but you might put it in there like every once in a while

1045
00:53:21.340 --> 00:53:23.620
to kind of remind people, here's what we're about,

1046
00:53:24.120 --> 00:53:27.160
and it's kind of telling them there's more to this account

1047
00:53:27.160 --> 00:53:29.120
than just cat memes, you know?

1048
00:53:29.120 --> 00:53:31.840
Okay, yeah, because I started to put it in the third one

1049
00:53:31.840 --> 00:53:35.040
then I was like, no, let me just like, okay.

1050
00:53:35.040 --> 00:53:36.680
Instagram doesn't love when you just copy and paste

1051
00:53:36.680 --> 00:53:37.800
the same thing in every post.

1052
00:53:37.800 --> 00:53:39.380
So definitely, you know, switch it up a little bit,

1053
00:53:39.380 --> 00:53:41.400
but you could definitely put it in there,

1054
00:53:41.400 --> 00:53:43.560
especially at the early stages of the account.

1055
00:53:43.560 --> 00:53:45.240
You're really trying to just bring in the right people

1056
00:53:45.240 --> 00:53:47.240
and detract the wrong people.

1057
00:53:47.240 --> 00:53:48.520
That's only gonna help Instagram

1058
00:53:48.520 --> 00:53:51.080
kind of find the right people, you know?

1059
00:53:51.080 --> 00:53:53.120
So you just might have a few different ways you word it,

1060
00:53:53.620 --> 00:53:56.420
but then, yeah, you put it in, you know,

1061
00:53:56.420 --> 00:53:58.500
you put it in frequently at the beginning.

1062
00:53:58.500 --> 00:53:59.320
Yeah.

1063
00:53:59.320 --> 00:54:00.160
Okay.

1064
00:54:00.160 --> 00:54:00.980
Cool.

1065
00:54:00.980 --> 00:54:01.820
Thank you so much.

1066
00:54:01.820 --> 00:54:03.620
Awesome, okay.

1067
00:54:03.620 --> 00:54:04.980
Amy.

1068
00:54:05.820 --> 00:54:07.260
Hey, how's it going?

1069
00:54:07.260 --> 00:54:09.340
Hey, going all right.

1070
00:54:09.340 --> 00:54:12.460
So this is like my second one that I've been on for years

1071
00:54:12.460 --> 00:54:13.900
because I'm in the East Coast

1072
00:54:13.900 --> 00:54:15.860
and it's really hard to get on,

1073
00:54:15.860 --> 00:54:20.780
but I don't know if you touch base with Uke

1074
00:54:20.800 --> 00:54:22.920
with anything that goes on on his calls?

1075
00:54:24.920 --> 00:54:26.440
We do like an end of week thing,

1076
00:54:26.440 --> 00:54:28.520
but I don't watch like the replays of the calls,

1077
00:54:28.520 --> 00:54:29.920
but catch me up.

1078
00:54:29.920 --> 00:54:31.080
Well, just, okay.

1079
00:54:31.080 --> 00:54:34.360
So basically some of these people on here

1080
00:54:34.360 --> 00:54:36.440
have heard my thing.

1081
00:54:36.440 --> 00:54:41.440
I've had honestly the most trouble with my accounts and-

1082
00:54:42.040 --> 00:54:42.880
Yeah.

1083
00:54:42.880 --> 00:54:44.420
I remember you having like a duplicate,

1084
00:54:44.420 --> 00:54:48.120
you had two accounts and one is getting copy,

1085
00:54:48.120 --> 00:54:49.880
is it copyright striked?

1086
00:54:49.880 --> 00:54:52.180
So yeah, that happens as well.

1087
00:54:52.180 --> 00:54:56.340
But so I originally had like my main brand account.

1088
00:54:56.340 --> 00:54:57.340
Okay, yeah.

1089
00:54:57.340 --> 00:55:00.220
Was just pushing to Facebook and it was like.

1090
00:55:00.000 --> 00:55:04.200
hundreds of thousands of views and millions of views,

1091
00:55:04.200 --> 00:55:07.160
but it was only Facebook, not Instagram.

1092
00:55:07.160 --> 00:55:08.360
Okay, yeah.

1093
00:55:08.360 --> 00:55:09.800
It's starting to take a turn

1094
00:55:09.800 --> 00:55:13.120
and I'm getting more like views on Instagram

1095
00:55:13.120 --> 00:55:14.160
on that account,

1096
00:55:14.160 --> 00:55:17.400
but I'm also having the other account as well

1097
00:55:17.400 --> 00:55:19.240
that I basically figured out

1098
00:55:19.240 --> 00:55:22.040
that I was flagging my own account

1099
00:55:22.040 --> 00:55:27.040
by doing exact wording on the reel.

1100
00:55:27.160 --> 00:55:29.320
Like if you, the templates are different

1101
00:55:29.320 --> 00:55:32.080
because of course the names and everything,

1102
00:55:32.080 --> 00:55:35.160
but I had like everything written out the same

1103
00:55:35.160 --> 00:55:36.800
and then my captions were the same.

1104
00:55:36.800 --> 00:55:38.840
So I'd copy paste, put it onto accounts.

1105
00:55:38.840 --> 00:55:39.840
Yeah, yeah.

1106
00:55:39.840 --> 00:55:41.560
So anybody that does that,

1107
00:55:41.560 --> 00:55:44.080
don't do it because you'll get flagged.

1108
00:55:44.080 --> 00:55:46.200
And so I figured that out,

1109
00:55:46.200 --> 00:55:49.680
but I also like, I just wanted to catch you up on that,

1110
00:55:49.680 --> 00:55:54.680
but I'm wondering about my like actual Facebook account,

1111
00:55:56.440 --> 00:55:57.840
my business account,

1112
00:55:57.840 --> 00:56:01.840
because right now I have like nothing on it.

1113
00:56:01.840 --> 00:56:05.480
So like when everything's being pushed to Facebook

1114
00:56:05.480 --> 00:56:09.040
on that one account, like a lot of views are,

1115
00:56:09.040 --> 00:56:14.040
like what are some things I should do on that account?

1116
00:56:15.040 --> 00:56:18.320
Like, because it's just like not the same as an Instagram

1117
00:56:18.320 --> 00:56:19.160
where you're sharing PVC.

1118
00:56:19.160 --> 00:56:20.520
Yeah, yeah, yeah.

1119
00:56:20.520 --> 00:56:21.360
It's, you know.

1120
00:56:21.360 --> 00:56:23.200
One thing you could do,

1121
00:56:23.200 --> 00:56:24.840
remind me what is the account called?

1122
00:56:24.840 --> 00:56:25.680
I'm just going to look it up

1123
00:56:25.680 --> 00:56:26.560
because it'll give me some ideas.

1124
00:56:26.560 --> 00:56:29.400
I do have one, but I want to give you specifics.

1125
00:56:29.400 --> 00:56:33.280
So Bloom and Haven Co.

1126
00:56:33.280 --> 00:56:34.120
Bloom and Haven.

1127
00:56:34.120 --> 00:56:39.120
Bloom and Haven Co, Co, Co, Co, Co.

1128
00:56:39.920 --> 00:56:41.320
There it is, okay.

1129
00:56:41.320 --> 00:56:42.360
Oh no, that's not it.

1130
00:56:42.360 --> 00:56:44.040
Zero followers, hold on.

1131
00:56:44.040 --> 00:56:46.160
Bloom, B-L-O-O-M.

1132
00:56:46.160 --> 00:56:51.160
B-L-O-O-M-A-N-E-C-O.

1133
00:56:51.320 --> 00:56:54.320
Actually, are you looking at the Facebook one?

1134
00:56:55.200 --> 00:56:56.720
No, I was looking at Instagram.

1135
00:56:56.720 --> 00:56:58.960
Oh, here it is, chaos.

1136
00:56:58.960 --> 00:57:00.800
Yeah, chaos coordinator.

1137
00:57:00.800 --> 00:57:02.400
Okay, and then on Facebook,

1138
00:57:02.400 --> 00:57:04.000
is it kind of the same name, Bloom and Haven?

1139
00:57:04.000 --> 00:57:07.520
Yeah, I think it may be the same.

1140
00:57:09.320 --> 00:57:10.160
And?

1141
00:57:10.160 --> 00:57:11.840
It may be different with the and.

1142
00:57:11.840 --> 00:57:14.000
The and is like the.

1143
00:57:14.000 --> 00:57:15.520
Oh, yeah, yeah, yeah.

1144
00:57:15.520 --> 00:57:16.360
Let's see.

1145
00:57:16.360 --> 00:57:18.400
But yeah, that has like nothing

1146
00:57:18.400 --> 00:57:20.120
because I have not worked on that.

1147
00:57:20.120 --> 00:57:22.040
So I'm wondering, like,

1148
00:57:22.320 --> 00:57:26.000
I'm obviously trying to grow, you know,

1149
00:57:26.000 --> 00:57:28.960
my account so that I get followers,

1150
00:57:28.960 --> 00:57:32.160
but I also want to like put something

1151
00:57:32.160 --> 00:57:34.400
on this Facebook account too, because I.

1152
00:57:34.400 --> 00:57:35.680
Can you see this here?

1153
00:57:35.680 --> 00:57:36.600
Yeah.

1154
00:57:36.600 --> 00:57:38.080
Okay, so this is the Instagram

1155
00:57:38.080 --> 00:57:40.160
and then this is the Facebook.

1156
00:57:40.160 --> 00:57:41.480
Yes, so I.

1157
00:57:43.840 --> 00:57:44.680
Okay, cool.

1158
00:57:45.880 --> 00:57:47.200
Well, okay, so here's what you could do.

1159
00:57:47.200 --> 00:57:50.240
Chaos coordinator, humor for moms of many.

1160
00:57:50.240 --> 00:57:52.440
So one thing that,

1161
00:57:54.920 --> 00:57:56.240
and this is a little more advanced,

1162
00:57:56.240 --> 00:57:58.680
but I know you're a little more advanced.

1163
00:57:58.680 --> 00:57:59.520
Okay.

1164
00:58:01.320 --> 00:58:05.080
So the reach is really cool because what's happening,

1165
00:58:05.080 --> 00:58:07.680
and this is kind of the whole intention of this strategy

1166
00:58:07.680 --> 00:58:11.240
is what we're doing is we're getting Facebook

1167
00:58:11.240 --> 00:58:14.280
and Instagram to basically get us

1168
00:58:14.280 --> 00:58:17.440
in front of our ideal person for free, right?

1169
00:58:17.440 --> 00:58:19.120
And so if you're getting like hundreds of thousands

1170
00:58:19.120 --> 00:58:21.680
or millions of views on Facebook, that's awesome.

1171
00:58:21.680 --> 00:58:24.280
And it's obviously probably parents, right?

1172
00:58:24.280 --> 00:58:26.520
Cause a lot of these like parent stuff.

1173
00:58:26.520 --> 00:58:28.600
So, you know, those people that engage with that thing,

1174
00:58:28.600 --> 00:58:30.880
liked it, watched it, viewed it.

1175
00:58:30.880 --> 00:58:32.080
They are your idea.

1176
00:58:32.080 --> 00:58:36.560
They're higher potential to be your ideal customer, right?

1177
00:58:36.560 --> 00:58:39.560
And so again, I don't recommend this for everybody,

1178
00:58:39.560 --> 00:58:41.800
but I know you're inner circle

1179
00:58:41.800 --> 00:58:43.760
and you kind of know how these things go.

1180
00:58:44.800 --> 00:58:48.040
You can, since that's connected to this business page,

1181
00:58:49.120 --> 00:58:53.040
you can actually retarget those people via ads.

1182
00:58:53.040 --> 00:58:55.840
And so when you run ads on Facebook,

1183
00:58:55.840 --> 00:58:59.560
what's really expensive is actually all the data

1184
00:58:59.560 --> 00:59:00.800
that you're buying.

1185
00:59:00.800 --> 00:59:03.320
So like, if you go on Facebook and you are like,

1186
00:59:03.320 --> 00:59:07.160
hey, run an ad to parents of kids who are this age,

1187
00:59:07.160 --> 00:59:10.480
who are in this income bracket, who live in California,

1188
00:59:10.480 --> 00:59:12.000
that's why the ad costs so much

1189
00:59:12.000 --> 00:59:14.480
is because you have all those things narrowing it down.

1190
00:59:14.480 --> 00:59:17.320
But if you just say, hey, run an ad to anyone

1191
00:59:17.320 --> 00:59:19.600
who engaged with my page in the last 30 days,

1192
00:59:19.600 --> 00:59:22.280
it's super cheap because you basically,

1193
00:59:22.280 --> 00:59:25.600
like you're not competing with anybody else really.

1194
00:59:25.600 --> 00:59:27.640
Like you're kind of like just retargeting.

1195
00:59:27.640 --> 00:59:29.720
Retargeting is like the cheapest style ad.

1196
00:59:29.720 --> 00:59:33.040
So this is like a strategy that we've used

1197
00:59:33.040 --> 00:59:36.160
in certain businesses where we basically just try

1198
00:59:36.160 --> 00:59:37.200
to get reach with something.

1199
00:59:37.200 --> 00:59:39.160
We try to like get in front of a lot of people

1200
00:59:39.160 --> 00:59:41.560
and then we just retarget the reach with an ad.

1201
00:59:41.560 --> 00:59:46.560
And so if you are trying to monetize the audience,

1202
00:59:47.360 --> 00:59:48.880
that could potentially be a way to do it

1203
00:59:48.880 --> 00:59:51.400
is like send traffic to something you have,

1204
00:59:51.400 --> 00:59:56.400
like your funnel, but don't send it to cold, cold people.

1205
00:59:57.760 --> 01:00:00.360
Cold means like people that have never seen you before.

1206
01:00:00.000 --> 01:00:01.280
You're going to just retarget.

1207
01:00:01.540 --> 01:00:06.640
There's actually a setting that says like, um, like, uh, when

1208
01:00:06.640 --> 01:00:09.240
you're, when you're setting up this style ad, it's like only

1209
01:00:09.240 --> 01:00:15.040
send to people that have engaged, liked, commented, um, any of my posts.

1210
01:00:15.400 --> 01:00:16.840
Um, you can even do specific ones.

1211
01:00:16.840 --> 01:00:20.760
If you have a specific post, you can be like only people that watch this video.

1212
01:00:21.080 --> 01:00:23.280
Um, you can even do percentages of the video.

1213
01:00:23.280 --> 01:00:25.080
So if it's like a longer video, you can say, and only people that

1214
01:00:25.080 --> 01:00:27.920
watched 75% of this video or more.

1215
01:00:27.920 --> 01:00:28.360
Right.

1216
01:00:28.600 --> 01:00:30.220
And so you can get really specific about it.

1217
01:00:30.240 --> 01:00:34.920
Um, and I'm like trying to think if I have a video that's just going to do this,

1218
01:00:35.400 --> 01:00:37.600
um, I may have a really old one.

1219
01:00:37.680 --> 01:00:41.160
Um, cause I, uh, on YouTube.

1220
01:00:41.180 --> 01:00:43.840
So I'll look it up after this and see if I have one.

1221
01:00:44.280 --> 01:00:47.480
Um, but they're fairly simple to set up.

1222
01:00:47.680 --> 01:00:51.720
Um, so if you wanted to try that, I would do don't, don't spend a lot of

1223
01:00:51.720 --> 01:00:54.360
money on it, but I would put like a really low budget in there of just

1224
01:00:55.200 --> 01:00:59.880
you know, $5 a day and try to retarget that audience and send them to your

1225
01:00:59.880 --> 01:01:03.480
funnel, like a freebie or, or the product funnel or whatever you have

1226
01:01:03.480 --> 01:01:05.080
kind of to collect information.

1227
01:01:05.400 --> 01:01:09.040
And that might be a way you're turning kind of the influence into leads, you know?

1228
01:01:09.440 --> 01:01:13.920
Yeah, I definitely, we're working on the Facebook ads stuff right now,

1229
01:01:14.320 --> 01:01:16.960
like going over the course and everything.

1230
01:01:18.400 --> 01:01:21.360
And so we're kind of learning all that, which is good.

1231
01:01:21.360 --> 01:01:24.060
And I do have a freebie, so that's good.

1232
01:01:24.060 --> 01:01:29.820
And then the rain, we have, I have that all set up with the freebie and

1233
01:01:29.820 --> 01:01:39.900
everything, more so the, I guess I want to share more like, I don't know, content

1234
01:01:39.900 --> 01:01:46.220
of my products on like my Facebook feed, like in use, but I was kind of trying

1235
01:01:46.220 --> 01:01:48.260
to like do a hundred things at once.

1236
01:01:48.260 --> 01:01:52.820
So I'm like, and posting to two accounts is a, it's a challenge.

1237
01:01:53.420 --> 01:01:54.100
Yeah, totally.

1238
01:01:54.500 --> 01:01:58.180
But I mean, this one, this one you said is, um, this is the one that's

1239
01:01:58.180 --> 01:01:59.300
reaching a lot of people on Facebook.

1240
01:01:59.300 --> 01:02:01.300
The other one was reaching more people on Instagram.

1241
01:02:01.780 --> 01:02:02.180
Right.

1242
01:02:02.180 --> 01:02:04.420
And it wasn't like a lot on Instagram.

1243
01:02:04.460 --> 01:02:07.920
Actually, I'm now in the last seven days, I've had more reach

1244
01:02:07.920 --> 01:02:09.460
on Instagram on this account.

1245
01:02:09.820 --> 01:02:10.220
Yeah.

1246
01:02:10.500 --> 01:02:15.420
And I do on my old, my newest account, which is weird, but I did get

1247
01:02:15.980 --> 01:02:19.220
on my old account or my, the latest.

1248
01:02:19.220 --> 01:02:21.100
You are getting, you're getting great reach here.

1249
01:02:21.340 --> 01:02:23.060
Honestly, I would probably just focus on this.

1250
01:02:23.060 --> 01:02:28.020
And I mean, you, that product, this is, is this your main product

1251
01:02:28.020 --> 01:02:31.940
or do you have other ones kind of in the organization in the making?

1252
01:02:32.020 --> 01:02:34.500
It's like a book that you fill in.

1253
01:02:34.860 --> 01:02:40.620
So I'm getting the sample sent to me now, but it's not ready yet.

1254
01:02:41.340 --> 01:02:41.820
Yeah.

1255
01:02:42.220 --> 01:02:46.740
Well, same tip kind of goes like as this grows, cause it definitely is, you know,

1256
01:02:46.740 --> 01:02:50.420
that you're, you're building an audience that you can retarget.

1257
01:02:50.460 --> 01:02:53.540
And so whenever you're ready to run ads, you can retarget this wheel.

1258
01:02:53.540 --> 01:02:55.580
Of course you can do organic stuff here too.

1259
01:02:56.020 --> 01:02:59.740
Um, like I was telling earlier, you could start incorporating in the caption,

1260
01:02:59.740 --> 01:03:02.140
like, Hey, we have a new product coming out.

1261
01:03:02.140 --> 01:03:06.100
Like if you want to be involved, you could also like, again, more advanced,

1262
01:03:06.100 --> 01:03:10.740
but, um, you could put an ad on the back end of the PVC.

1263
01:03:11.020 --> 01:03:14.620
So once you have people's attention, they've watched a video after the

1264
01:03:14.620 --> 01:03:16.380
video is over, you can say whatever you want.

1265
01:03:16.860 --> 01:03:20.220
So I have seen, there was a guy who did this, like in every video,

1266
01:03:20.220 --> 01:03:23.900
he was more in our space, like the, the coaching world, Cole Gordon.

1267
01:03:24.300 --> 01:03:28.620
And he would use, um, I don't think he's doing it anymore, but he would

1268
01:03:28.620 --> 01:03:31.180
use some sort of, some sort of PVC.

1269
01:03:31.220 --> 01:03:31.700
Right.

1270
01:03:32.020 --> 01:03:34.780
And then at the end, it would literally be a video of him kind

1271
01:03:34.780 --> 01:03:36.300
of doing his call to action.

1272
01:03:36.340 --> 01:03:39.460
Hey, if you want to blah, blah, blah, comment this word down below.

1273
01:03:39.740 --> 01:03:43.060
And he would just put it on the back of every piece of content they had.

1274
01:03:43.420 --> 01:03:44.500
So I'd use a PVC.

1275
01:03:44.500 --> 01:03:47.140
And then after you watch it, it'd just be a little quick ad from him.

1276
01:03:47.540 --> 01:03:51.100
And I don't, I think he probably stopped it because it probably wasn't working

1277
01:03:51.100 --> 01:03:54.980
to have that repetition, like over and over, but every once in a while, if

1278
01:03:54.980 --> 01:03:58.060
you had a quick video of you being like, Hey, it's Amy, like if you're

1279
01:03:58.060 --> 01:04:00.300
comfortable being on video, you know, just like, Hey, it's Amy.

1280
01:04:00.300 --> 01:04:01.260
Thanks for calling this account.

1281
01:04:01.300 --> 01:04:02.580
We're about blank, blank, blank.

1282
01:04:02.860 --> 01:04:04.060
Um, Hey, just real quick.

1283
01:04:04.100 --> 01:04:04.820
I have this product.

1284
01:04:04.820 --> 01:04:05.420
We just launched.

1285
01:04:05.420 --> 01:04:08.820
If you want to add more organization to your life, drop the word calendar

1286
01:04:08.820 --> 01:04:09.860
below and I'll send you a link.

1287
01:04:10.260 --> 01:04:13.460
Um, and then you have a, you know, rain flow or many chats set up that

1288
01:04:13.460 --> 01:04:16.020
just like whenever that calendar word comes in, send them a link.

1289
01:04:16.340 --> 01:04:19.500
And then you just know, you can just put it in on some of these, you know,

1290
01:04:20.100 --> 01:04:24.660
TVCs and if people don't like it, they'll just stop watching at that point.

1291
01:04:24.660 --> 01:04:24.860
Right.

1292
01:04:24.860 --> 01:04:27.460
But they've kind of gotten the value, which is the funny video.

1293
01:04:27.460 --> 01:04:29.100
That's why they popped up in their feet.

1294
01:04:29.500 --> 01:04:31.940
What I was going to say too, is like, they may even think it

1295
01:04:31.940 --> 01:04:34.100
switched to another reel and like,

1296
01:04:35.140 --> 01:04:36.540
you could have a little simulation.

1297
01:04:36.540 --> 01:04:37.340
Like it's scrolled.

1298
01:04:39.020 --> 01:04:40.860
Like, Oh, I'm watching this.

1299
01:04:41.660 --> 01:04:43.820
Yeah, it's so true.

1300
01:04:43.860 --> 01:04:46.220
I mean, when you're in that kind of like, I've been there, you know,

1301
01:04:46.220 --> 01:04:49.580
and then just the doom scroll, you don't know what's happening.

1302
01:04:49.580 --> 01:04:51.980
You know, sometimes you need someone to break you out of the funk.

1303
01:04:52.420 --> 01:04:54.260
Um, I saw one the other day it popped up.

1304
01:04:54.300 --> 01:04:57.100
I was literally like supposed to be studying for something.

1305
01:04:57.100 --> 01:04:59.660
I'm trying to take this test and get certified in something.

1306
01:05:00.000 --> 01:05:05.680
And I was like, it was like 12 at night, like I stayed up to study and I kind of got on my phone

1307
01:05:05.680 --> 01:05:10.160
and I was scrolling and then a real popped up that was just basically like, you should get off

1308
01:05:10.160 --> 01:05:13.680
of Instagram. Like, it was like, that was the angle of the real. Have you guys ever seen one

1309
01:05:13.680 --> 01:05:17.760
of these? It was like, if you're stuck, this is your chance, like get off. And I was like,

1310
01:05:17.760 --> 01:05:21.920
oh my gosh, thank God. And I like kind of snapped out of it and turned off the phone and went to

1311
01:05:21.920 --> 01:05:26.240
bed. Um, but like, you could even do something like that where you're like, just like, Hey,

1312
01:05:26.240 --> 01:05:31.200
I know like you're, you're enjoying Instagram. That video was hilarious, you know? Um, but

1313
01:05:31.200 --> 01:05:35.920
you know, like, and just kind of lead into your own thing. Um, it could be a fun way to just kind

1314
01:05:35.920 --> 01:05:40.960
of build the PR build the brand a little bit alongside of the content. Yeah, definitely.

1315
01:05:41.840 --> 01:05:46.400
All right. Cool. Thank you. Yeah. And, um, I'll look for that. I'm going to write it down to look

1316
01:05:46.400 --> 01:05:51.280
for my old Facebook retargeting video. Facebook will definitely look different at this point

1317
01:05:51.280 --> 01:05:56.080
because I, as they always change their UI, but the concepts will be there and I'll see if I can

1318
01:05:56.080 --> 01:06:02.480
find that if it's not already in the, um, I'll send it, I'll get it to you. And then, um, I know

1319
01:06:02.480 --> 01:06:07.040
in the Facebook course, we have an inner circle. They, there is a video on retargeting. Um, but

1320
01:06:07.040 --> 01:06:11.440
if you guys need a deeper dive on that, I'm happy to do one. So, um, just tell Megan, I told you

1321
01:06:11.440 --> 01:06:19.760
that. Yep. Sounds good. She can hold me to it. Okay, cool. Um, Susan, what's up, Susan? Hey,

1322
01:06:19.760 --> 01:06:26.480
hi, how are you? Um, yeah, just, just checking in, um, on my account. I've tried,

1323
01:06:27.600 --> 01:06:33.600
you know, you get a lot of advice and you're trying a lot of things. Um, I, I was told to kind

1324
01:06:33.600 --> 01:06:39.360
of try more commercial dance that would, you know, like dancing with the stars, America's got talent

1325
01:06:40.000 --> 01:06:46.560
that does not seem to do well with my audience. They like the artistic stuff. Okay. So, um,

1326
01:06:47.120 --> 01:06:53.280
it's interesting and I'm kind of wondering kind of where to go now. I want the fans of dancing

1327
01:06:53.280 --> 01:06:59.360
with the stars, right? Cause that's going to be a lot of moms. And so I want those fans. And, um,

1328
01:07:00.800 --> 01:07:04.880
so I don't know what I should do, what I should be posting on the content. If you want to check

1329
01:07:04.880 --> 01:07:10.560
it out. Yeah. I'm taking a look here. Positively dance. Yeah. Let's see here.

1330
01:07:10.960 --> 01:07:18.240
Followed by uke. Nice. Yeah. That's awesome. Okay. So let's see. I always will look for like,

1331
01:07:18.240 --> 01:07:24.640
okay, what is doing well. Right. And, um, what's reaching the more, more people and what are the

1332
01:07:24.640 --> 01:07:33.280
themes, right. And so college dance, they love, okay. Uh, and they kind of love these. Yeah.

1333
01:07:34.160 --> 01:07:44.480
Yeah. Yeah. That's a college dance one. Um, and the big groups of people and, um, a couple of the

1334
01:07:44.480 --> 01:07:50.800
funny ones and a couple of the funny ones they didn't like he's kind of, um, I don't know.

1335
01:07:50.800 --> 01:07:57.120
I think that's very foxy. People love jazz hands. So there you go. Um, yeah. I mean,

1336
01:07:57.120 --> 01:08:01.040
they're definitely getting good. It's like really weird. Like that. They're kind of bouncing. It

1337
01:08:01.040 --> 01:08:05.360
seems like some are getting a lot of reach somewhere. Actually, no, it's pretty consistent

1338
01:08:05.360 --> 01:08:11.600
over a thousand, I would say for the most part. Right. But I think, um, this one, that third one

1339
01:08:11.600 --> 01:08:16.399
was dancing with the stars that, and they didn't, that they hated that. And then if you look at the

1340
01:08:16.399 --> 01:08:22.800
light, someone told me, you say hated, what do you mean? Okay. I don't mean no one commented,

1341
01:08:22.800 --> 01:08:29.600
but I was looking at the percentage of likes. So let's say if there's 700 views, then you should

1342
01:08:29.600 --> 01:08:36.000
get 70. Like someone told me like 10%. And if they're only got like four likes and it's like,

1343
01:08:36.000 --> 01:08:43.760
oh, then I'm thinking I shouldn't say, Hey, disliked percentage. Okay. Yeah. Percentage.

1344
01:08:43.760 --> 01:08:48.240
And so I thought, shoot. So I look at the percentage. So like basically that, you know,

1345
01:08:48.240 --> 01:08:55.439
if this college dance one got 2,100 and then they got 210 likes, then, then I don't know.

1346
01:08:55.439 --> 01:09:00.479
I like that. I've never heard that rule, but it makes sense. It probably doesn't scale. It doesn't

1347
01:09:00.479 --> 01:09:06.880
scale as much. Um, but, uh, but in the early stages, that's a good metric to look at. So,

1348
01:09:06.880 --> 01:09:10.479
yeah, I would say, honestly, you're, I think you're over overthinking it. I think you're

1349
01:09:10.479 --> 01:09:14.880
doing great. And just consistency will compound on this. It's already starting to, you can see

1350
01:09:14.880 --> 01:09:19.120
like when you scroll back, you know, you're starting with hundreds of views, two digits,

1351
01:09:19.120 --> 01:09:23.920
three digits. Now you're in the four digit range. Right. So keep going with it. And then like,

1352
01:09:23.920 --> 01:09:27.760
you know, yeah, of course, like you can curate stuff. You're like, okay, I know, I know groups

1353
01:09:27.760 --> 01:09:33.760
work. I know, you know, young dancers, college works. Um, and I love funny, I think, you know,

1354
01:09:33.760 --> 01:09:38.640
sometimes funny works, right? Sometimes like this one, this might've just been posted, but

1355
01:09:38.640 --> 01:09:46.160
I just posted it about an hour ago and she does her hyperflex legs. So it looks funny. Yeah. I mean,

1356
01:09:46.160 --> 01:09:50.399
some people might think it's gross, but, um, I think, I think you're, I think you're,

1357
01:09:50.399 --> 01:09:55.280
you're totally fine. So I would, I would just keep going with it. Um, you know, sometimes,

1358
01:09:55.280 --> 01:09:59.840
sometimes the TV stuff, honestly, we'll get flagged more often for copyright.

1359
01:10:00.000 --> 01:10:05.160
So, you know, it's, it's one of those things that it just depends on the show, but, um,

1360
01:10:05.160 --> 01:10:06.160
okay.

1361
01:10:06.160 --> 01:10:08.400
I did get tagged them of course.

1362
01:10:08.400 --> 01:10:09.400
Yeah, totally.

1363
01:10:09.400 --> 01:10:15.400
But, oh, and the last thing I was going to say is, um, do you see how I did the, I just

1364
01:10:15.400 --> 01:10:22.680
changed my, I decided not to do the full screen and I did exactly your template and that's

1365
01:10:22.680 --> 01:10:24.760
when things went down a bit.

1366
01:10:24.760 --> 01:10:28.760
And I don't know if it's cause Instagram went, Ooh, you changed your format or do you think

1367
01:10:28.760 --> 01:10:30.360
I should just stick with your format?

1368
01:10:30.360 --> 01:10:32.320
I'm fine doing, yeah.

1369
01:10:32.320 --> 01:10:33.440
Stick with it for a little bit.

1370
01:10:33.440 --> 01:10:38.200
It's good to like try changes for a season, like, you know, one to two weeks because yeah,

1371
01:10:38.200 --> 01:10:41.760
when you do change a style, sometimes they're like, Oh, this is kind of different.

1372
01:10:41.760 --> 01:10:43.760
And then they're trying to serve it to different people.

1373
01:10:43.760 --> 01:10:47.240
I don't know exactly how the algorithm works, but we have seen that where someone goes from

1374
01:10:47.240 --> 01:10:51.320
light to dark or they, you know, this is more zoomed in, that's more zoomed out.

1375
01:10:51.320 --> 01:10:55.720
Um, but give it, give it, you know, another week of this style.

1376
01:10:55.720 --> 01:10:59.560
If it's still in the three digits, then maybe you come back to this one, but it does look

1377
01:10:59.560 --> 01:11:00.560
cleaner.

1378
01:11:00.560 --> 01:11:01.560
Like it looks cleaner.

1379
01:11:01.560 --> 01:11:03.000
Cause it's not cut off like that.

1380
01:11:03.000 --> 01:11:06.080
Um, yeah, it looks a little bit cleaner.

1381
01:11:06.080 --> 01:11:09.760
You mean which the one, the ones I'm doing right now look, yeah, the new style, you can

1382
01:11:09.760 --> 01:11:11.200
kind of read everything.

1383
01:11:11.200 --> 01:11:13.080
This one, you said it's kind of cut off at the top.

1384
01:11:13.080 --> 01:11:18.040
It looks a little less professional, um, but yeah.

1385
01:11:18.040 --> 01:11:20.660
Oh, and finally, this might be for everyone.

1386
01:11:20.660 --> 01:11:21.660
Just a quick one.

1387
01:11:21.660 --> 01:11:24.540
Um, my daughter started doing Tik TOK.

1388
01:11:24.540 --> 01:11:28.260
So the exact same thing on Tik TOK, and then I'm doing Instagram.

1389
01:11:28.260 --> 01:11:31.460
Um, is there anything I need to know about that?

1390
01:11:31.460 --> 01:11:35.540
Or does she just, Tik TOK is like the algorithms a little more advanced.

1391
01:11:35.540 --> 01:11:40.260
And so they will, the Tik TOK will kind of know if it's, if it's content that's been

1392
01:11:40.260 --> 01:11:42.880
posted somewhere on Tik TOK.

1393
01:11:42.880 --> 01:11:46.660
And so I found if, if she's posting on Tik TOK and it's getting like no views, it's getting

1394
01:11:46.660 --> 01:11:52.220
like one, two, three, you know, it's getting flagged for basically duplicate content.

1395
01:11:52.220 --> 01:11:58.820
And so I found the people that are doing a little bit more, um, automated stuff on

1396
01:11:58.820 --> 01:12:02.060
Tik TOK, they're, they're having to modify it a lot.

1397
01:12:02.060 --> 01:12:04.700
Like I've seen like, and honestly, it's kind of like, sometimes just ugly.

1398
01:12:04.700 --> 01:12:07.020
Like they'll put like all things dance.

1399
01:12:07.020 --> 01:12:12.060
They'll put it like really big across the whole screen, kind of like just transparently

1400
01:12:12.060 --> 01:12:15.460
just to kind of like trick the algorithm into thinking it's new content.

1401
01:12:15.460 --> 01:12:17.780
So Instagram is less like advanced.

1402
01:12:17.780 --> 01:12:19.660
So that's why we're able to do this.

1403
01:12:19.700 --> 01:12:24.540
Um, but Tik TOK I found at least like for our health account, I tried doing it and just

1404
01:12:24.540 --> 01:12:25.540
didn't work.

1405
01:12:25.540 --> 01:12:30.860
Um, but that being said, you might be able to, um, she might be able to tweak the content

1406
01:12:30.860 --> 01:12:33.380
enough for it to feel original.

1407
01:12:33.380 --> 01:12:39.100
So it might be like changing the audio or like adding a voiceover or, um, man, there

1408
01:12:39.100 --> 01:12:42.300
was, there was a site I was looking at recently, like, uh, what is it called?

1409
01:12:42.300 --> 01:12:43.420
Faceless.

1410
01:12:46.140 --> 01:12:47.100
Shorts.

1411
01:12:48.100 --> 01:12:49.100
Let's see.

1412
01:12:51.100 --> 01:12:52.100
Fit shorts.

1413
01:12:52.100 --> 01:12:54.100
I've clicked on this one somehow.

1414
01:12:54.100 --> 01:12:55.100
Yeah, this is it.

1415
01:12:55.100 --> 01:12:59.100
So I don't think I've seen, I mean, if you've been on tech talk, you've definitely seen

1416
01:12:59.100 --> 01:13:00.100
videos like this.

1417
01:13:00.100 --> 01:13:01.100
Okay.

1418
01:13:01.100 --> 01:13:07.100
So they're like, can you guys hear that or no?

1419
01:13:07.100 --> 01:13:08.100
Okay.

1420
01:13:08.100 --> 01:13:09.100
You can't hear the sound.

1421
01:13:09.100 --> 01:13:10.100
Hold on.

1422
01:13:10.100 --> 01:13:11.100
Yeah.

1423
01:13:11.100 --> 01:13:15.100
Basically, basically what it is that they're, they're totally automated kind of faceless

1424
01:13:15.100 --> 01:13:18.100
style AI videos.

1425
01:13:18.100 --> 01:13:24.100
Um, so this site, um, uh, shorts, faceless.com, I haven't used it.

1426
01:13:24.100 --> 01:13:28.100
Um, but there's a lot of sites like this out there that'll basically just kind of create

1427
01:13:28.100 --> 01:13:29.100
a video like this.

1428
01:13:29.100 --> 01:13:31.100
Did you know the Stegosaurus had a tiny brain for its size?

1429
01:13:31.100 --> 01:13:34.100
This dinosaur was massive, weighing up to five.

1430
01:13:34.100 --> 01:13:36.100
So basically it's, it's making AI imagery.

1431
01:13:36.100 --> 01:13:40.100
It's doing AI voiceover and then AI captions.

1432
01:13:40.100 --> 01:13:47.100
And so, um, and so that's like, it's, it's original content, but what you could do is

1433
01:13:47.100 --> 01:13:52.100
you could take like, again, this is more work, but you could take something like this, you

1434
01:13:52.100 --> 01:13:55.100
know, and you could kind of be like, tell the story behind it.

1435
01:13:55.100 --> 01:13:58.100
If you can find it again, this is more work, but this is what we found on tech talk.

1436
01:13:58.100 --> 01:13:59.100
It's more work.

1437
01:13:59.100 --> 01:14:03.100
That's why we haven't been teaching it as much because it's just, it's a lot harder.

1438
01:14:03.100 --> 01:14:08.100
But if you could find a story like, you know, there once was a dancer who, uh, you know,

1439
01:14:09.100 --> 01:14:14.100
I mean, you could have AI make up a story or something and then have the dance clips

1440
01:14:14.100 --> 01:14:15.100
in the background, you know?

1441
01:14:15.100 --> 01:14:21.100
So, um, there could be something like that where you're like, it's dance content, but

1442
01:14:21.100 --> 01:14:24.100
it's original, but it's leveraging some of the proven viral stuff.

1443
01:14:24.100 --> 01:14:25.100
I don't know.

1444
01:14:25.100 --> 01:14:26.100
It's, it's tricky.

1445
01:14:26.100 --> 01:14:28.100
Tricks out tech talks a trickier nut to crack.

1446
01:14:28.100 --> 01:14:33.100
Um, but yeah, I mean, however, just kind of just give her that tip of like, you, if you're

1447
01:14:33.100 --> 01:14:37.100
finding you're getting zero, basically under five years, you're pretty much like kind of

1448
01:14:37.100 --> 01:14:40.100
like shadow band is what we call it on tech talk.

1449
01:14:40.100 --> 01:14:44.100
And you need to make the content different enough that it's going to still that they

1450
01:14:44.100 --> 01:14:45.100
won't see it as duplicate content.

1451
01:14:45.100 --> 01:14:48.100
So sometimes it's like change the audio.

1452
01:14:48.100 --> 01:14:51.100
Sometimes it's changed the look of it enough.

1453
01:14:51.100 --> 01:14:53.100
Like you might have to add some filters on top of it.

1454
01:14:53.100 --> 01:14:56.100
Um, it might be, you know, I don't know.

1455
01:14:56.100 --> 01:14:59.100
Just, just give her that prompt of like, you got to change it somehow.

1456
01:15:00.000 --> 01:15:01.720
She might come up with a creative way to do it,

1457
01:15:01.720 --> 01:15:04.120
like to kind of bypass their filters.

1458
01:15:04.120 --> 01:15:06.040
And if she can crack that code,

1459
01:15:06.040 --> 01:15:08.760
TikTok is pretty amazing once you do.

1460
01:15:08.760 --> 01:15:09.800
Got it. Okay.

1461
01:15:09.800 --> 01:15:10.640
Got it.

1462
01:15:10.640 --> 01:15:13.520
So they basically don't like you to do PVC.

1463
01:15:13.520 --> 01:15:15.420
They like you to do all over.

1464
01:15:15.420 --> 01:15:16.260
Okay.

1465
01:15:16.260 --> 01:15:17.120
Yeah.

1466
01:15:17.120 --> 01:15:19.560
The one platform she could do is YouTube Shorts.

1467
01:15:19.560 --> 01:15:21.960
So YouTube Shorts is very similar to Instagram.

1468
01:15:21.960 --> 01:15:25.760
We've been actually considering doing that with our content.

1469
01:15:25.760 --> 01:15:27.400
So if you have the extra manpower,

1470
01:15:27.400 --> 01:15:29.280
so to say with her doing something,

1471
01:15:30.400 --> 01:15:31.480
she could take your content

1472
01:15:31.480 --> 01:15:33.360
and re-upload it to YouTube Shorts.

1473
01:15:33.360 --> 01:15:36.040
It's harder to get people from YouTube to somewhere,

1474
01:15:36.040 --> 01:15:37.720
like it's harder to monetize,

1475
01:15:37.720 --> 01:15:39.320
but you definitely can build influence

1476
01:15:39.320 --> 01:15:41.320
pretty quick on YouTube.

1477
01:15:41.320 --> 01:15:43.300
And who knows, that could turn into something.

1478
01:15:43.300 --> 01:15:45.700
It could turn into sponsorships or something like that.

1479
01:15:45.700 --> 01:15:47.640
So you can have her do that.

1480
01:15:47.640 --> 01:15:48.780
She's reposting stuff.

1481
01:15:48.780 --> 01:15:51.440
Try YouTube, just straight repost,

1482
01:15:51.440 --> 01:15:54.680
and then TikTok, try to tweak it and repost it.

1483
01:15:54.680 --> 01:15:56.120
Well, yeah, that would be good.

1484
01:15:56.120 --> 01:15:58.240
And then I can do this one, so.

1485
01:15:58.240 --> 01:15:59.080
Yep.

1486
01:15:59.080 --> 01:15:59.920
Perfect.

1487
01:15:59.920 --> 01:16:00.740
Spread out.

1488
01:16:00.740 --> 01:16:01.580
Awesome.

1489
01:16:01.580 --> 01:16:02.420
Thank you so much.

1490
01:16:02.420 --> 01:16:03.240
That's really helpful.

1491
01:16:03.240 --> 01:16:05.080
And thank you for that boost post comment.

1492
01:16:05.080 --> 01:16:05.920
Oh, yes.

1493
01:16:05.920 --> 01:16:07.120
Yeah, definitely.

1494
01:16:07.120 --> 01:16:08.840
I'll give you one more thing in the app.

1495
01:16:08.840 --> 01:16:11.880
I dropped a comment on just to check out for you guys.

1496
01:16:11.880 --> 01:16:13.280
As you guys build these pages,

1497
01:16:13.280 --> 01:16:15.160
you will have people reach out to you

1498
01:16:15.160 --> 01:16:18.760
wanting to sponsor your pay or like do a shout out

1499
01:16:18.760 --> 01:16:21.160
or asking you to buy shout outs.

1500
01:16:21.160 --> 01:16:22.720
So if anyone's asking you to buy shout outs,

1501
01:16:22.720 --> 01:16:25.200
I'd probably not recommend, I'd recommend not doing that.

1502
01:16:26.160 --> 01:16:28.440
Don't be paying people to grow the account.

1503
01:16:28.440 --> 01:16:30.280
It's just typically if they're reaching out to you,

1504
01:16:30.280 --> 01:16:31.920
it's not a great quality.

1505
01:16:31.920 --> 01:16:33.860
But someone did ask in here,

1506
01:16:35.920 --> 01:16:36.760
right here,

1507
01:16:36.760 --> 01:16:40.000
Rosene got a DM for potential collaboration.

1508
01:16:40.000 --> 01:16:42.600
And so I wrote out a post here on kind of like,

1509
01:16:42.600 --> 01:16:43.920
here's the hierarchy of like,

1510
01:16:43.920 --> 01:16:46.240
if someone wants to pay you to do a shout out,

1511
01:16:47.280 --> 01:16:48.880
typically there's like three styles.

1512
01:16:48.880 --> 01:16:51.880
There's like, hey, I'll do a 24 hour feed shout out.

1513
01:16:51.880 --> 01:16:54.440
So I'll do a post in the feed for you for 24 hours.

1514
01:16:54.440 --> 01:16:55.520
And I'll delete it.

1515
01:16:55.520 --> 01:16:57.160
I'll do a permanent one, which means I'll post it.

1516
01:16:57.160 --> 01:16:58.320
I'll never delete it.

1517
01:16:58.320 --> 01:17:00.360
And then I'll do like a story mention.

1518
01:17:00.360 --> 01:17:01.600
And they kind of go from like,

1519
01:17:01.600 --> 01:17:02.880
I actually, this is the order.

1520
01:17:02.880 --> 01:17:04.840
So story mentioned would be the cheapest.

1521
01:17:04.840 --> 01:17:06.640
24 hour shout out would be like middle.

1522
01:17:06.640 --> 01:17:07.840
Permanent shout out would be higher.

1523
01:17:07.840 --> 01:17:09.840
And then permanent shout out and story mention

1524
01:17:09.840 --> 01:17:11.000
would be the highest.

1525
01:17:11.000 --> 01:17:15.480
And so typically, you know, like she has a,

1526
01:17:15.480 --> 01:17:16.320
what is it?

1527
01:17:16.320 --> 01:17:17.480
24,000 followers.

1528
01:17:17.480 --> 01:17:19.960
So I kind of gave her the tip of $50 to $100

1529
01:17:19.960 --> 01:17:21.560
for that shout out.

1530
01:17:21.560 --> 01:17:22.960
There's no like science to it.

1531
01:17:22.960 --> 01:17:25.280
You can honestly try to charge whatever you want

1532
01:17:25.280 --> 01:17:26.520
and people will kind of negotiate with you.

1533
01:17:26.520 --> 01:17:27.720
But if that ever does happen to you guys,

1534
01:17:27.720 --> 01:17:30.040
this is a good little format for you to kind of

1535
01:17:30.040 --> 01:17:30.880
take a look at.

1536
01:17:30.880 --> 01:17:34.520
And we do, we pay for a lot of these types of shout outs

1537
01:17:34.520 --> 01:17:37.560
on Instagram to just like drive traffic to things.

1538
01:17:37.560 --> 01:17:40.080
And our average, we pay is about $75.

1539
01:17:41.520 --> 01:17:43.880
But imagine if you're doing one of those, you know,

1540
01:17:43.880 --> 01:17:47.120
if you grow your page to, you know, a really high following,

1541
01:17:47.120 --> 01:17:48.720
I mean, you does like on his page,

1542
01:17:48.720 --> 01:17:51.120
he does like three or four of those a day.

1543
01:17:51.400 --> 01:17:53.600
Or I think it's two to three a day.

1544
01:17:53.600 --> 01:17:54.800
And he's charging a lot more

1545
01:17:54.800 --> 01:17:56.160
cause he's got 2 million followers.

1546
01:17:56.160 --> 01:17:57.960
So it can really add up.

1547
01:17:57.960 --> 01:17:59.920
It's one of those monetization strategies

1548
01:17:59.920 --> 01:18:00.760
you can add in there.

1549
01:18:00.760 --> 01:18:02.480
And I just want to give you guys insight on that.

1550
01:18:02.480 --> 01:18:04.360
If you guys ever do have people reaching out to you

1551
01:18:04.360 --> 01:18:06.840
wanting to do that type of thing, you know,

1552
01:18:06.840 --> 01:18:08.800
probably land in that $100 under range

1553
01:18:08.800 --> 01:18:11.240
until you're probably over 50,000 followers.

1554
01:18:11.240 --> 01:18:13.240
Then you can kind of work your way up from there

1555
01:18:13.240 --> 01:18:15.560
based on how many followers the page has.

1556
01:18:15.560 --> 01:18:16.760
Yeah.

1557
01:18:16.760 --> 01:18:17.840
Okay, awesome.

1558
01:18:17.840 --> 01:18:19.320
Well, good call you guys today.

1559
01:18:19.320 --> 01:18:20.920
Income call.

1560
01:18:21.600 --> 01:18:23.120
Keep posting in that app.

1561
01:18:23.120 --> 01:18:24.800
I'll keep an eye on that.

1562
01:18:24.800 --> 01:18:26.640
Keep us in the loop, Amy,

1563
01:18:26.640 --> 01:18:28.560
with any progress on the pages

1564
01:18:28.560 --> 01:18:31.080
and anyone else who went today.

1565
01:18:31.080 --> 01:18:33.200
Just keep us in the loop with what's going on.

1566
01:18:33.200 --> 01:18:35.520
And yeah, we'll see you guys next week, okay?

1567
01:18:36.680 --> 01:18:37.520
All right.

1568
01:18:37.520 --> 01:18:38.360
Talk to you soon.