WEBVTT 1 00:00:00.000 --> 00:00:02.060 you 2 00:00:30.000 --> 00:00:45.120 all right hello hello hello happy tuesday 3 00:00:47.600 --> 00:00:53.200 hello team how are we doing good to see everyone 4 00:00:53.200 --> 00:01:07.200 hello sarah emmy krista hello marla jenny all right tiffan is going to be a little bit late 5 00:01:07.200 --> 00:01:18.800 today but she's going to join us today as well um as promised i have put together a the document 6 00:01:18.800 --> 00:01:25.680 for the captions for you guys so that's how we are gonna start today and then of course we'll go 7 00:01:25.680 --> 00:01:35.920 over the usual questions um q and a but before we start i have um one quick announcement and 8 00:01:35.920 --> 00:01:42.640 before doing the announcement i would love to hear some wins any ways that you have experienced 9 00:01:42.640 --> 00:01:48.480 in the last seven days drop in the chat i'd love to hear your wins let's go 10 00:01:58.320 --> 00:01:59.120 jenny coach 11 00:02:02.640 --> 00:02:05.600 103 followers let's go i like that 12 00:02:05.600 --> 00:02:16.400 two posts over a million wow this is great nice great week krista i love that hit 200 followers 13 00:02:16.400 --> 00:02:27.680 congrats jenny this is great 1731 followers wow so good so so good great job team i love that 14 00:02:27.680 --> 00:02:33.760 i'm over 180 followers i love this nice oh hello sarah 15 00:02:36.400 --> 00:02:44.000 nice channel ever six real so far nice thank you for sharing team i love that 16 00:02:44.640 --> 00:02:53.680 that's awesome cool let's get started quick announcement which is we are about 30 days 17 00:02:54.320 --> 00:03:02.400 away from the eye to eye now i will send you a form because i would love to know 18 00:03:04.000 --> 00:03:09.920 from you what are the things that we can do better to support you during these last 30 days 19 00:03:11.680 --> 00:03:15.840 we have there are a lot of questions you can go over like it's actually super short you're 20 00:03:15.840 --> 00:03:21.840 gonna spend probably like five minutes going over it but really um let me know how i can support 21 00:03:21.840 --> 00:03:27.200 you best how steven can support you best in this last 30 day i want to give like everything that i 22 00:03:27.200 --> 00:03:34.560 can to support you guys in any way possible to ensure that you succeed and yes so we'll send 23 00:03:34.560 --> 00:03:41.600 the form actually i'll send it now um so i don't forget and then i'll send it as well in the end of 24 00:03:41.600 --> 00:03:47.520 this call if you can just grab the link and save somewhere and at the end of this call i'm gonna 25 00:03:47.520 --> 00:03:55.040 send it again as a reminder but um yes be meaningful add there and we're gonna analyze and 26 00:03:55.040 --> 00:04:01.920 of course support you in the best way we can okay so with that said can we dive into the captions 27 00:04:03.360 --> 00:04:14.240 yes all right cool beans let's dive into it it's gonna be quicker than the hooks but you're gonna 28 00:04:14.240 --> 00:04:21.920 see that how they are also connected okay so in a second 29 00:04:25.520 --> 00:04:28.880 can you all see my screen let me know in the chat 30 00:04:31.840 --> 00:04:34.000 uh yes okay i see perfect 31 00:04:34.880 --> 00:04:44.560 can i make a little bit bigger here um 125 cool so captions eye-to-eye community we have 32 00:04:46.320 --> 00:04:52.080 mainly the key components that we're going to go over are two components which is like the formula 33 00:04:52.080 --> 00:04:58.160 for great captions it's pretty much like what is the process behind creating great captions 34 00:04:58.160 --> 00:05:02.160 and the second one is like what is the process behind creating great captions 35 00:05:00.000 --> 00:05:04.700 Second one is like using ChatGPT in your advantage 36 00:05:04.700 --> 00:05:06.160 to create good captions. 37 00:05:06.160 --> 00:05:08.800 You'll see that I use ChatGPT a lot. 38 00:05:08.800 --> 00:05:11.740 And most people would not admit that they use ChatGPT, 39 00:05:11.740 --> 00:05:14.560 but I do use a lot because it saves me so much time 40 00:05:14.560 --> 00:05:19.240 and it helps me create like pretty good captions. 41 00:05:19.240 --> 00:05:21.600 So let me see, it's different here. 42 00:05:22.760 --> 00:05:23.600 Not yet. 43 00:05:23.600 --> 00:05:24.420 Okay, cool. 44 00:05:24.420 --> 00:05:25.260 Let's dive into it. 45 00:05:26.440 --> 00:05:28.440 We'll do same as the last time. 46 00:05:28.440 --> 00:05:31.200 We'll go over one section and then I open for questions. 47 00:05:31.200 --> 00:05:33.480 We go over it and then go to the next one. 48 00:05:33.480 --> 00:05:36.240 So that way we don't have to like digest everything 49 00:05:36.240 --> 00:05:37.960 and then talk about everything again. 50 00:05:37.960 --> 00:05:41.360 Okay, so the hook we have, 51 00:05:41.360 --> 00:05:43.880 we did go over hook in the last time. 52 00:05:43.880 --> 00:05:47.440 However, this one is solely the main purpose 53 00:05:47.440 --> 00:05:50.340 for this hook is for the captions, okay? 54 00:05:51.800 --> 00:05:53.800 The same principle as the other one, 55 00:05:53.800 --> 00:05:56.900 but this two just directly for the caption. 56 00:05:56.900 --> 00:06:00.560 So the purpose is hook is the first part of your caption. 57 00:06:00.560 --> 00:06:03.180 We usually always start with a hook. 58 00:06:03.180 --> 00:06:05.260 The main reason we use this 59 00:06:05.260 --> 00:06:08.020 is to draw attention immediately, okay? 60 00:06:08.020 --> 00:06:09.880 Always remember when you're creating a hook, 61 00:06:09.880 --> 00:06:11.820 how can I draw the most attention as possible 62 00:06:11.820 --> 00:06:13.180 with this hook? 63 00:06:13.180 --> 00:06:16.020 Note, Instagram show only the first couple of lines 64 00:06:16.020 --> 00:06:18.220 before revealing the entire text. 65 00:06:18.220 --> 00:06:20.100 That's why when you remember me saying like, 66 00:06:20.100 --> 00:06:23.320 oh, use the CTA always says like follow us 67 00:06:23.320 --> 00:06:27.400 and then you're at there is because of this, okay? 68 00:06:27.400 --> 00:06:32.080 So your hook needs to spark curiosity 69 00:06:32.080 --> 00:06:34.720 and encourage the audience to click more 70 00:06:34.720 --> 00:06:37.720 in order for them to go through your entire caption. 71 00:06:37.720 --> 00:06:42.720 If they don't feel like we didn't spark too much curiosity, 72 00:06:43.920 --> 00:06:47.940 they're not gonna be willing to click the read more 73 00:06:47.940 --> 00:06:49.960 to read your caption. 74 00:06:49.960 --> 00:06:51.800 So I added here for example, some quotes. 75 00:06:51.800 --> 00:06:53.480 And before you ask, you're gonna have access 76 00:06:53.480 --> 00:06:55.800 to this document I'm gonna send to all of you. 77 00:06:56.800 --> 00:06:59.200 Example says, I'm not sure who needs to hear this, 78 00:06:59.200 --> 00:07:02.480 but this is probably usually for a quotes page, 79 00:07:02.480 --> 00:07:04.600 spiritual page, usually people, 80 00:07:04.600 --> 00:07:06.320 this builds a lot of curiosity. 81 00:07:06.320 --> 00:07:08.680 You can see like a hook that builds curiosity 82 00:07:08.680 --> 00:07:10.520 and makes people wanna read. 83 00:07:10.520 --> 00:07:12.160 I'm not sure who needs to hear this, 84 00:07:12.160 --> 00:07:14.240 but when the audience, 85 00:07:14.240 --> 00:07:16.480 you're someone that is not even your follower, 86 00:07:16.480 --> 00:07:17.640 they read this for the first time. 87 00:07:17.640 --> 00:07:19.160 It's like, I wanna read this. 88 00:07:19.240 --> 00:07:22.320 It's like, what do I need to hear? 89 00:07:22.320 --> 00:07:23.520 This might be for me, right? 90 00:07:23.520 --> 00:07:25.060 So curiosity here. 91 00:07:26.140 --> 00:07:30.160 Her reaction was so adorable, rich reaction. 92 00:07:30.160 --> 00:07:31.800 And then you dive into the caption 93 00:07:31.800 --> 00:07:34.700 the same with the same one here. 94 00:07:34.700 --> 00:07:37.720 You might be losing money if you're doing this. 95 00:07:37.720 --> 00:07:41.080 Everyone would think like, oh, I need to read this 96 00:07:41.080 --> 00:07:45.000 or I need to watch this because this hook got me engaged. 97 00:07:45.000 --> 00:07:47.920 Let me just make Tiffany Koh super quick. 98 00:07:49.160 --> 00:07:51.180 Hello, Tiffany, and welcome back. 99 00:07:53.240 --> 00:07:55.240 All right, done. 100 00:07:57.480 --> 00:07:59.440 So here are some examples. 101 00:07:59.440 --> 00:08:01.560 Tips for a strong hook. 102 00:08:01.560 --> 00:08:03.320 These tips are really, really important. 103 00:08:03.320 --> 00:08:08.320 So use question, shocking or controversial statements 104 00:08:10.200 --> 00:08:11.260 or bold claims. 105 00:08:11.260 --> 00:08:13.800 Usually those hooks, they tend to do really, really well 106 00:08:13.800 --> 00:08:15.040 when you use those. 107 00:08:15.040 --> 00:08:18.720 Create curiosity without giving away the entire message. 108 00:08:18.760 --> 00:08:21.360 This is why all of those three examples here, 109 00:08:21.360 --> 00:08:22.360 you can see that it's like, 110 00:08:22.360 --> 00:08:24.080 I'm not sure who needs to hear this, 111 00:08:24.080 --> 00:08:27.040 but so you are building curiosity, 112 00:08:27.040 --> 00:08:30.120 but you're not giving the entire message, 113 00:08:30.120 --> 00:08:34.520 like the entire frame that you want to convey. 114 00:08:35.440 --> 00:08:38.240 Keep it short and impactful. 115 00:08:38.240 --> 00:08:42.159 Ensure it stands out visually, okay? 116 00:08:42.159 --> 00:08:44.720 And fourth, read the comments. 117 00:08:44.720 --> 00:08:48.680 This is a trick that I use and usually works so well for me. 118 00:08:49.520 --> 00:08:51.360 So when I'm creating a video, 119 00:08:51.360 --> 00:08:53.880 like for instance, let me go to the Rainmaker here. 120 00:08:53.880 --> 00:08:56.360 We're gonna find something here 121 00:08:56.360 --> 00:08:58.360 and you're gonna understand this. 122 00:08:58.360 --> 00:09:02.880 So let's say this content, it got 82 million views. 123 00:09:02.880 --> 00:09:05.160 Now, when I go to the likes, 124 00:09:05.160 --> 00:09:06.800 let's say I'm gonna repost this content. 125 00:09:06.800 --> 00:09:07.640 When I go to the likes, 126 00:09:07.640 --> 00:09:11.560 I'm gonna find the comment that got most likes. 127 00:09:11.560 --> 00:09:14.840 For instance here, when your parents screams at you 128 00:09:14.840 --> 00:09:17.400 like that and you immediately know that you're, 129 00:09:17.400 --> 00:09:19.480 yeah, you're joking and you started laughing 130 00:09:19.480 --> 00:09:20.400 and da, da, da, da. 131 00:09:20.400 --> 00:09:23.720 So this, I literally copy this 132 00:09:23.720 --> 00:09:26.840 and I'm gonna add that to my caption. 133 00:09:26.840 --> 00:09:28.760 I'm gonna tweak things here and there, of course, 134 00:09:28.760 --> 00:09:30.200 to ensure that it's a little bit different 135 00:09:30.200 --> 00:09:31.800 than what that person wrote, 136 00:09:31.800 --> 00:09:35.480 but I read the comments to find the most liked ones. 137 00:09:35.480 --> 00:09:38.560 Usually they can serve as a great hook 138 00:09:38.560 --> 00:09:40.440 because they're already proven. 139 00:09:40.440 --> 00:09:42.720 Remember when we are analyzing content 140 00:09:42.720 --> 00:09:44.640 and we find like the content that got most views, 141 00:09:44.640 --> 00:09:46.320 most likes and everything, 142 00:09:46.320 --> 00:09:48.840 this is the same for this comment. 143 00:09:48.840 --> 00:09:52.960 And we can call this comment a PVC comment, okay? 144 00:09:52.960 --> 00:09:56.520 Actually, proven viral comment. 145 00:09:56.520 --> 00:09:59.600 Yeah, PVC as well, not proven viral content, 146 00:09:59.600 --> 00:10:00.440 but proven viral. 147 00:10:00.000 --> 00:10:06.900 comment and the reason why this works is because it's already proven by other 148 00:10:06.900 --> 00:10:13.060 human interaction so if you use that on your caption as a hook I can guarantee 149 00:10:13.060 --> 00:10:16.860 you that it's probably gonna perform much better than any of the hook that 150 00:10:16.860 --> 00:10:22.440 you that you normally use okay that's a quick thing that most people don't see 151 00:10:22.440 --> 00:10:29.180 this but I use that quite quite a lot on my on my captions so this is hook before 152 00:10:29.180 --> 00:10:34.580 we dive into story I will open for questions and if you have any questions 153 00:10:34.580 --> 00:10:42.340 feel free to unmute yourself and let's talk about it you I have a question when 154 00:10:42.340 --> 00:10:49.340 you say that to use that as a hook you gonna use it with the same photo or just 155 00:10:49.340 --> 00:10:56.020 gonna use it on another one with the same photo you said like you say read 156 00:10:56.020 --> 00:11:01.260 the comments I'm fine the most like once so you're gonna use it as a hook a 157 00:11:01.260 --> 00:11:12.340 hook from the same from this again so yes so let's say a hook this hook that 158 00:11:12.340 --> 00:11:16.940 we are talking about if is for the caption okay so you want to copy you 159 00:11:16.940 --> 00:11:21.980 just copy these texts let's say that I'm creating a caption from scratch and this 160 00:11:21.980 --> 00:11:25.340 is the video that I'm gonna post I'm gonna make another title here different 161 00:11:25.460 --> 00:11:34.020 and then I'm gonna use this as the first the first hook for that game okay okay 162 00:11:34.020 --> 00:11:38.820 for the same one okay perfect it makes sense you can you can also use because 163 00:11:38.820 --> 00:11:44.020 not this because it's too long but when the comment is short and like it has a 164 00:11:44.020 --> 00:11:47.380 lot of likes like for instance this 165 00:11:47.660 --> 00:11:55.100 you can also use that as a title like as a hook for the actual content because 166 00:11:55.100 --> 00:11:59.540 this means like people relate to this they like this this is proven if that 167 00:11:59.540 --> 00:12:08.180 makes sense that's a great question Marlo I have a question you yes what if 168 00:12:08.180 --> 00:12:13.860 you took like a most like comment on a video that went viral and reposted that 169 00:12:13.860 --> 00:12:20.020 video with that is the hook yeah that's exactly what I said you can do that 170 00:12:20.020 --> 00:12:23.740 absolutely okay you're not going and like revising the one that you've 171 00:12:23.740 --> 00:12:27.580 already posted you're posting it again 172 00:12:27.780 --> 00:12:32.540 wait um wait wait wait maybe I didn't understand right can you say it again so 173 00:12:32.540 --> 00:12:38.460 let's say you have a viral video and there's a comment on there that has also 174 00:12:38.460 --> 00:12:46.940 been proven would you revise the hook on the viral video or repost the viral 175 00:12:46.940 --> 00:12:54.420 video with the new hook I see so if it went viral I wouldn't change anything 176 00:12:54.420 --> 00:13:01.420 okay maybe I would get that comment that performed best and I would add that 177 00:13:01.420 --> 00:13:08.060 comment in the caption as the hook for the caption yeah yeah 178 00:13:09.020 --> 00:13:18.300 I also wanted to ask yes yes um so we're still would also add the emojis to these 179 00:13:18.300 --> 00:13:21.300 hooks correct 180 00:13:21.820 --> 00:13:27.900 say it again I was asking about we would also still use the emojis the Apple 181 00:13:27.900 --> 00:13:33.620 emojis to this the hooks correct yes yes 182 00:13:33.900 --> 00:13:36.900 100% 183 00:13:38.540 --> 00:13:40.580 you 184 00:13:43.100 --> 00:13:49.900 Alexis I believe if you have a question in regards to hook if not we can go over 185 00:13:49.900 --> 00:13:53.540 your question later as well 186 00:13:53.740 --> 00:14:02.740 it's not about this okay so this is pretty much the first part or for the 187 00:14:02.740 --> 00:14:09.660 caption is the hook second one is the story this we're gonna dive in a little 188 00:14:09.660 --> 00:14:15.940 bit deep into this and this is usually what people tend to 189 00:14:16.300 --> 00:14:26.900 get confused a little bit in this let me move this back overall I like to simplify 190 00:14:26.900 --> 00:14:31.500 things and you'll see that usually the framework that I use so basically the 191 00:14:31.500 --> 00:14:37.100 purpose for the story is the story is where you dive deeper in your message 192 00:14:37.100 --> 00:14:43.020 into your message it doesn't have to be literal story should but should be the 193 00:14:43.020 --> 00:14:48.140 main part of the caption some people call it meat like the meat of your text 194 00:14:48.140 --> 00:14:53.260 sometimes the simpler the better this is where you build connection with your 195 00:14:53.260 --> 00:14:57.900 audience share valuable insights and make your content relatable or 196 00:14:57.900 --> 00:15:02.060 educational or in or promote 197 00:15:00.000 --> 00:15:03.640 or Chanel, it really depends on your angle, right? 198 00:15:03.640 --> 00:15:07.840 Now, the three steps framework, 199 00:15:07.840 --> 00:15:11.680 this is really what I use, nothing more than this, 200 00:15:11.680 --> 00:15:14.320 when I'm creating the captions is the beginning, 201 00:15:14.320 --> 00:15:15.600 the middle, but the middle, 202 00:15:15.600 --> 00:15:18.520 like you should have a turning point, 203 00:15:18.520 --> 00:15:22.720 which is like what happened that from the beginning 204 00:15:22.720 --> 00:15:25.360 to the end, the middle is the most important part, right? 205 00:15:25.360 --> 00:15:28.240 So like, hey, I used to be hypothetically, 206 00:15:28.240 --> 00:15:31.920 like for instance, why we connect so much with, 207 00:15:31.920 --> 00:15:33.200 when we're talking about like, for instance, 208 00:15:33.200 --> 00:15:35.960 movies and superheroes is who they were 209 00:15:36.840 --> 00:15:38.640 and who they became, 210 00:15:38.640 --> 00:15:41.560 with the power that changed their lives, right? 211 00:15:41.560 --> 00:15:43.320 So it's the same when you're creating captions 212 00:15:43.320 --> 00:15:45.520 on a very simplified version, 213 00:15:45.520 --> 00:15:47.160 like for instance, here's one example, 214 00:15:47.160 --> 00:15:50.480 in the beginning, it's a few months ago, 215 00:15:50.480 --> 00:15:51.800 I was joining in deadlines 216 00:15:51.800 --> 00:15:53.760 and feeling completely unorganized, 217 00:15:53.760 --> 00:15:56.360 this is the past, who I was in the past, 218 00:15:56.400 --> 00:16:00.800 turning point, then I discovered the power of time blocking, 219 00:16:00.800 --> 00:16:04.760 this could be, for instance, this Pomodoro technique, 220 00:16:04.760 --> 00:16:05.960 could be anything else, right? 221 00:16:05.960 --> 00:16:07.920 It's just an example, 222 00:16:07.920 --> 00:16:09.600 I decided to try organizing my day 223 00:16:09.600 --> 00:16:11.840 into small focused time blocks 224 00:16:11.840 --> 00:16:14.160 and it made all the difference, 225 00:16:14.160 --> 00:16:16.440 you can see that this is the turning point, 226 00:16:16.440 --> 00:16:20.600 what happened that I went from point A to point B 227 00:16:20.600 --> 00:16:24.480 and the end, now I get more done with less stress, 228 00:16:24.480 --> 00:16:26.320 if you're feeling overwhelmed, try this technique, 229 00:16:26.320 --> 00:16:29.080 it might change your day too 230 00:16:29.080 --> 00:16:32.440 and then here, I added, I don't know why it's not here, 231 00:16:32.440 --> 00:16:35.760 but basically I added, if you want, 232 00:16:36.880 --> 00:16:38.800 let's say this could be already using the, 233 00:16:38.800 --> 00:16:43.800 if you want to get my, let's say planner, 234 00:16:46.000 --> 00:16:51.000 DM me, let's say change 235 00:16:51.480 --> 00:16:56.400 and I will send it to you for free, right? 236 00:16:56.400 --> 00:16:59.080 So then we add a CTA there, 237 00:16:59.080 --> 00:17:01.280 but basically you get the point, 238 00:17:01.280 --> 00:17:04.079 which is where you start, 239 00:17:04.079 --> 00:17:05.839 what happened that you changed 240 00:17:06.880 --> 00:17:09.520 and then the end, the end, sorry, 241 00:17:10.720 --> 00:17:15.720 which is the outcome, give me a second, 242 00:17:16.720 --> 00:17:21.040 thank you, Catherine, I'll see you on the next call. 243 00:17:24.480 --> 00:17:26.640 Kate, this is for the caption, 244 00:17:26.640 --> 00:17:28.440 so everything that we are going here, 245 00:17:28.440 --> 00:17:31.880 when I say hook for transparency, 246 00:17:31.880 --> 00:17:34.680 I'm not talking about this part of the video, 247 00:17:34.680 --> 00:17:36.320 nothing related to the video, 248 00:17:36.320 --> 00:17:39.960 we are talking about the caption here, okay? 249 00:17:39.960 --> 00:17:43.600 Only this section of your video, of your content. 250 00:17:46.560 --> 00:17:51.560 So I'll give another example 251 00:17:52.200 --> 00:17:55.440 of the three steps framework that I use, 252 00:17:55.440 --> 00:17:57.240 for instance, I can talk about, 253 00:17:57.240 --> 00:17:59.560 let's say if I'm super personal 254 00:17:59.560 --> 00:18:01.080 and I'm talking about my life, 255 00:18:01.080 --> 00:18:04.760 I can say, for instance, hey, like I come from Brazil, 256 00:18:04.760 --> 00:18:07.440 this is like how my life used to be, 257 00:18:07.440 --> 00:18:09.200 this is how I grew up and everything, 258 00:18:09.200 --> 00:18:11.200 what happened that transformed my life, 259 00:18:11.200 --> 00:18:13.720 I discovered, like for instance, 260 00:18:13.720 --> 00:18:16.600 we can say like I became a marketing expert, 261 00:18:16.600 --> 00:18:21.200 I built my brand from zero followers to 1.9 million, 262 00:18:21.200 --> 00:18:23.320 blah, blah, blah, and the outcome, 263 00:18:23.320 --> 00:18:25.760 and after working with several clients, 264 00:18:25.760 --> 00:18:27.520 I'm able to do X, Y, and Z, 265 00:18:27.520 --> 00:18:29.760 if you wanna learn from me, DM me the word, 266 00:18:29.760 --> 00:18:32.520 this is an outcome, on a different way, 267 00:18:32.520 --> 00:18:36.040 we can also say like, hey, I was, 268 00:18:37.360 --> 00:18:42.280 I found very difficult to grow a following, 269 00:18:42.320 --> 00:18:44.400 I tried many type of videos, 270 00:18:44.400 --> 00:18:47.440 it didn't work for me until I found this, 271 00:18:47.440 --> 00:18:50.080 let's say 30 days downpour strategy, 272 00:18:50.080 --> 00:18:53.480 now I'm able to grow 10 followers per week, 273 00:18:53.480 --> 00:18:54.520 yada, yada, yada, 274 00:18:54.520 --> 00:18:57.120 so this is basically a very simple framework 275 00:18:57.120 --> 00:19:00.480 that we can use on our captions, 276 00:19:00.480 --> 00:19:04.800 to beginning, middle, end, 277 00:19:04.800 --> 00:19:09.240 do we have any questions so far on this? 278 00:19:09.240 --> 00:19:11.800 I'm not able to read all the messages, 279 00:19:12.320 --> 00:19:15.200 but if you do have, feel free to unmute yourself, 280 00:19:15.200 --> 00:19:19.440 we'll go over to the tips for crafting a great story, 281 00:19:19.440 --> 00:19:22.680 so focus on being authentic and relatable, 282 00:19:22.680 --> 00:19:25.160 you will see me repeating this word so much, 283 00:19:25.160 --> 00:19:26.200 relatable, relatable, 284 00:19:26.200 --> 00:19:27.480 this is kind of like a currency, 285 00:19:27.480 --> 00:19:30.920 on like on Instagram, on any platform, 286 00:19:30.920 --> 00:19:34.280 the more relatable content you create, remember, 287 00:19:34.280 --> 00:19:36.080 the more people will share, 288 00:19:36.080 --> 00:19:37.240 and right now, 289 00:19:37.240 --> 00:19:42.240 there were times that the algorithm was to push, 290 00:19:42.360 --> 00:19:44.400 just if people like the content, 291 00:19:44.400 --> 00:19:45.960 which is not the case anymore, 292 00:19:45.960 --> 00:19:47.840 we want to create content, 293 00:19:47.840 --> 00:19:50.040 for people to share, 294 00:19:50.040 --> 00:19:52.000 and share with their friends, 295 00:19:52.000 --> 00:19:54.280 so the content needs to be relatable, 296 00:19:54.280 --> 00:19:56.240 in a way, shape or form, 297 00:19:56.240 --> 00:19:59.560 so focus on being authentic and relatable. 298 00:20:00.000 --> 00:20:01.360 Let me bring this up. 299 00:20:02.760 --> 00:20:06.520 A good place to start is by asking yourself, how can I provide context and 300 00:20:06.520 --> 00:20:12.680 bring a new perspective about this content in a simple way, this is exactly 301 00:20:12.920 --> 00:20:17.240 like my mind, my thinking process when I'm creating content, like when I'm 302 00:20:17.240 --> 00:20:20.600 finding content, I'm already thinking like, I'm going to use actually the 303 00:20:20.600 --> 00:20:24.400 caption for these and make as relatable as possible to get people to share. 304 00:20:25.200 --> 00:20:29.160 And then that is when you're going to see like your video hitting a hundred K views, 305 00:20:29.160 --> 00:20:34.280 200 K views, 20 K views, a million views is the more relatable they are, 306 00:20:34.320 --> 00:20:35.520 the more they can go viral. 307 00:20:36.960 --> 00:20:40.520 Include personal experience insights or emotions. 308 00:20:41.120 --> 00:20:45.280 Um, usually when I, and highlight the emotion, emotion, emotions here is 309 00:20:45.280 --> 00:20:52.120 because emotional content, they tend to work so well, and if you can convey 310 00:20:52.120 --> 00:20:56.920 this in your message already, so I show, I shared with you a lot of examples 311 00:20:56.920 --> 00:20:59.240 of emotional content, but usually. 312 00:20:59.920 --> 00:21:03.040 They, they have the highest conversion rate. 313 00:21:03.160 --> 00:21:07.320 And the reason for this is because subconsciously when people are reading 314 00:21:07.320 --> 00:21:10.800 your con your content, they're going through your caption, they start reading 315 00:21:10.800 --> 00:21:12.600 the caption and the caption is emotional. 316 00:21:12.600 --> 00:21:16.680 You are able to convey how powerful, how awesome that story is. 317 00:21:16.960 --> 00:21:19.040 They'll most likely follow you. 318 00:21:19.520 --> 00:21:23.080 Remember subconsciously, they will feel like, Oh, I got some value from this. 319 00:21:23.120 --> 00:21:24.320 How can I contribute? 320 00:21:24.640 --> 00:21:26.200 Like, how can I give something back? 321 00:21:26.800 --> 00:21:29.520 And that giving back is literally just following. 322 00:21:30.120 --> 00:21:34.640 And when we are creating captions, sometimes we don't think about this, 323 00:21:35.040 --> 00:21:38.440 but the same way that when you are scrolling in the beginning, there's 324 00:21:38.440 --> 00:21:42.320 not a muscle that you start thinking on a daily basis, Oh, this content works 325 00:21:42.320 --> 00:21:46.000 for me, but the more you exercise, the more this is going to become a second 326 00:21:46.000 --> 00:21:49.440 nature, and you're going to be able to convey those emotions, uh, but 327 00:21:49.440 --> 00:21:55.920 leverage emotions so that these can also convert into followers. 328 00:21:56.720 --> 00:22:01.480 And ensure your message aligns with your audience interest or problems. 329 00:22:01.560 --> 00:22:02.000 Okay. 330 00:22:02.440 --> 00:22:07.000 This is very, very important because if you, you might have a great caption, 331 00:22:07.320 --> 00:22:11.920 but if the content is not aligned with your niche, with what you actually 332 00:22:11.920 --> 00:22:16.560 post, you might go viral, but in the wrong audience and what this is going 333 00:22:16.560 --> 00:22:20.360 to result in getting a lot of views, but not much conversions. 334 00:22:21.200 --> 00:22:21.600 Okay. 335 00:22:22.200 --> 00:22:27.360 Um, we are going to analyze some captions guys, but do we have any, do 336 00:22:27.360 --> 00:22:30.080 you have any questions so far on the story? 337 00:22:33.640 --> 00:22:35.480 Feel free to unmute yourself if you do. 338 00:22:36.560 --> 00:22:41.960 You I'm assuming when you were talking about the body, you know, the story. 339 00:22:42.920 --> 00:22:47.400 Keep it short because when I read, if it's, if it's many paragraphs, I 340 00:22:47.400 --> 00:22:48.920 just check out to be honest. 341 00:22:49.040 --> 00:22:49.920 So it's short. 342 00:22:50.280 --> 00:22:50.640 Okay. 343 00:22:50.960 --> 00:22:51.440 Yes. 344 00:22:51.520 --> 00:22:51.960 Yes. 345 00:22:52.600 --> 00:22:55.880 And I will say there, there will be times that you're going to feel 346 00:22:55.880 --> 00:22:57.920 like creating a very long caption. 347 00:22:58.840 --> 00:23:01.080 I will say, I will never say, don't do that. 348 00:23:01.560 --> 00:23:04.800 I say do it because, um, I think is. 349 00:23:05.360 --> 00:23:09.360 You as a creator, you will feel like, Oh, I want to give more value. 350 00:23:09.360 --> 00:23:10.400 I want to provide more value. 351 00:23:10.720 --> 00:23:15.720 Some people, they will not read through everything, but at some point, some 352 00:23:15.720 --> 00:23:18.680 people might be willing to read everything. 353 00:23:18.920 --> 00:23:22.640 And then there's something that I call the gap, which is you 354 00:23:22.640 --> 00:23:24.800 want to create long, long captions. 355 00:23:25.480 --> 00:23:30.240 If you like to create long captions is great, but give some buffer, create 356 00:23:30.240 --> 00:23:33.840 some captions that are shorter and smaller so that people can like, they 357 00:23:33.840 --> 00:23:36.840 can read in from your audience that they don't like reading long texts. 358 00:23:37.080 --> 00:23:39.040 They will relate more with those shorter ones. 359 00:23:39.680 --> 00:23:44.560 Me personally, Marla, I prefer shorter captions as well, because for me, 360 00:23:44.560 --> 00:23:46.240 at least they tend to convert more. 361 00:23:46.760 --> 00:23:49.040 Um, yes. 362 00:23:53.120 --> 00:23:53.480 Okay. 363 00:23:59.200 --> 00:24:01.760 Um, thank you, Amy, for letting me on the form. 364 00:24:01.840 --> 00:24:07.000 I will let the team know, and you guys should be able to access the, the form. 365 00:24:09.440 --> 00:24:10.240 Um, yes. 366 00:24:11.160 --> 00:24:14.600 Sorry, I guess, I guess speaker, um, the story though. 367 00:24:14.600 --> 00:24:19.760 Can't you also do it in your video reel, the story, like as part of the, rather 368 00:24:19.760 --> 00:24:25.520 than making as a long caption, make it as part of your reel, does that make sense? 369 00:24:29.600 --> 00:24:35.040 So let's say, um, you mean like a text overlay over like a B roll kind of video? 370 00:24:35.400 --> 00:24:35.880 Yeah. 371 00:24:36.960 --> 00:24:37.720 Oh, I got it. 372 00:24:38.120 --> 00:24:38.920 Yes, sure. 373 00:24:38.960 --> 00:24:42.360 There is this template and, um, it can work quite well as well. 374 00:24:42.440 --> 00:24:42.880 Yes. 375 00:24:43.760 --> 00:24:46.720 Cause people kind of like are watching the video and then reading the story 376 00:24:46.720 --> 00:24:49.880 throughout, if you, if you will, rather than reading that, that print at the 377 00:24:49.880 --> 00:24:52.080 bottom where it's on the black and it makes it a little bit hard to read. 378 00:24:53.400 --> 00:24:53.800 Yes. 379 00:24:53.840 --> 00:24:54.320 Yes. 380 00:24:54.880 --> 00:24:55.840 That definitely works. 381 00:24:58.680 --> 00:24:58.920 Cool. 382 00:25:00.000 --> 00:25:03.740 All right, let's move to the third part, 383 00:25:03.740 --> 00:25:06.780 which is for those that are coming now, 384 00:25:06.780 --> 00:25:09.220 we are basically going through the formula 385 00:25:09.220 --> 00:25:13.140 for great captions, which is split it in three steps, 386 00:25:13.140 --> 00:25:16.820 which is the hook, the story, we went over the hook. 387 00:25:16.820 --> 00:25:19.900 You will all gonna get access to this. 388 00:25:19.900 --> 00:25:22.860 And we just went over the story 389 00:25:22.860 --> 00:25:26.540 and now we're gonna go over the call to action, okay? 390 00:25:26.540 --> 00:25:28.780 So we have call to action, 391 00:25:28.780 --> 00:25:32.980 the purpose, you see me going so hard on this 392 00:25:32.980 --> 00:25:35.200 because it's one of the most important ones for me 393 00:25:35.200 --> 00:25:36.580 is the call to action. 394 00:25:38.320 --> 00:25:41.120 So the CTA is what makes your audience take an action. 395 00:25:41.120 --> 00:25:43.140 Always remember, since the 30 days down part 396 00:25:43.140 --> 00:25:44.420 we've been talking about this, 397 00:25:44.420 --> 00:25:48.060 people only take an action if you ask them to. 398 00:25:48.060 --> 00:25:50.020 If you don't say like, follow me, 399 00:25:50.020 --> 00:25:51.500 most likely they will not follow. 400 00:25:51.500 --> 00:25:54.820 If you don't say like, hey, double tap, comment, type, 401 00:25:54.820 --> 00:25:55.820 they're not gonna do it. 402 00:25:55.820 --> 00:25:59.300 So you wanna make sure that you always tell them, 403 00:25:59.300 --> 00:26:03.820 guide them through the action that you want them to take. 404 00:26:03.820 --> 00:26:05.900 So a strong CTA creates engagement 405 00:26:05.900 --> 00:26:10.300 and directs your followers on what to do next. 406 00:26:10.300 --> 00:26:12.140 And most importantly, increases your chances 407 00:26:12.140 --> 00:26:14.540 of converting visitors into followers 408 00:26:14.540 --> 00:26:16.460 and potential customers. 409 00:26:16.460 --> 00:26:20.280 That's the goal, what we want to achieve with the CTA. 410 00:26:20.280 --> 00:26:23.620 So a few examples here, all of those that I added here, 411 00:26:23.620 --> 00:26:25.420 they are all proven by the way. 412 00:26:26.020 --> 00:26:29.140 So tag, or this is like what you wanna mention 413 00:26:29.140 --> 00:26:32.220 in the caption, at the end of your caption, 414 00:26:32.220 --> 00:26:36.620 tag or send this to a friend who needs to hear this. 415 00:26:36.620 --> 00:26:41.040 This is more for motivational content, spiritual content. 416 00:26:42.060 --> 00:26:44.660 These tend to work really, really well. 417 00:26:44.660 --> 00:26:47.500 And drop a heart if you agree, 418 00:26:47.500 --> 00:26:49.540 it usually do really, really well. 419 00:26:49.540 --> 00:26:52.020 It's proven, I've been using this CTA, 420 00:26:52.940 --> 00:26:56.620 oh man, I don't know, for the past five years, I think. 421 00:26:56.620 --> 00:26:58.340 And there's two pages using these, 422 00:26:58.340 --> 00:27:00.240 like still working so well. 423 00:27:01.980 --> 00:27:04.820 DM me the word blueprint and I'll send it to you. 424 00:27:04.820 --> 00:27:06.940 This is more like if you're providing a freebie 425 00:27:06.940 --> 00:27:08.380 or if you're providing some value 426 00:27:08.380 --> 00:27:10.260 that you want them to send you a DM 427 00:27:10.260 --> 00:27:13.500 so that you can send them either a PDF or a link, 428 00:27:13.500 --> 00:27:15.100 depending on what that is. 429 00:27:16.660 --> 00:27:18.300 This is one that I like a lot, 430 00:27:18.300 --> 00:27:19.540 which is literally just asking, 431 00:27:19.540 --> 00:27:21.140 what are your thoughts on this? 432 00:27:21.180 --> 00:27:24.260 And usually I use this when I create something 433 00:27:24.260 --> 00:27:29.260 that is more controversial or that is more relatable as well. 434 00:27:29.300 --> 00:27:31.900 So I always add as a CTA, what are your thoughts on this? 435 00:27:31.900 --> 00:27:34.380 And let people talk, let them talk in the comments. 436 00:27:34.380 --> 00:27:36.460 And then some people say like, oh, I think it's great. 437 00:27:36.460 --> 00:27:38.420 Some people, let's say, if I make a post 438 00:27:38.420 --> 00:27:41.760 about Android or Apple, and I say like, 439 00:27:41.760 --> 00:27:43.020 what are your thoughts? 440 00:27:43.020 --> 00:27:44.860 People are gonna go like, they're gonna go crazy. 441 00:27:44.860 --> 00:27:47.100 Oh, I prefer Apple because of this. 442 00:27:47.100 --> 00:27:48.180 No, Android is best. 443 00:27:48.180 --> 00:27:49.820 And then like, basically what is happening 444 00:27:49.860 --> 00:27:51.580 is like you're creating engagement 445 00:27:51.580 --> 00:27:53.580 and people are actually like talking about this 446 00:27:53.580 --> 00:27:55.820 and getting, so the algorithm is gonna, 447 00:27:57.300 --> 00:27:59.740 how can I say, it's gonna push your content more 448 00:27:59.740 --> 00:28:01.980 because it's like, they see it as more relevant 449 00:28:01.980 --> 00:28:03.500 to the platform. 450 00:28:04.500 --> 00:28:08.420 Next one is follow us at Ensembl for more awesome videos. 451 00:28:08.420 --> 00:28:09.860 This one is the most common one 452 00:28:09.860 --> 00:28:13.360 that we have been going over all the time. 453 00:28:13.360 --> 00:28:15.800 So don't forget this one. 454 00:28:15.800 --> 00:28:20.440 And tips for an effective call to action 455 00:28:20.440 --> 00:28:24.060 is give your audience a clear direction. 456 00:28:24.060 --> 00:28:28.300 Use strong words like share, comment, follow. 457 00:28:29.480 --> 00:28:33.160 Be super direct and specific. 458 00:28:33.160 --> 00:28:36.300 Keep it relevant to post content and your goals, 459 00:28:36.300 --> 00:28:40.240 driving engagement, followers, DMs, clicks, et cetera. 460 00:28:40.240 --> 00:28:42.360 And then don't overuse it. 461 00:28:43.160 --> 00:28:46.440 The reason this is here is because in the beginning, 462 00:28:46.440 --> 00:28:50.680 and trust me, I'm telling from experience, 463 00:28:50.680 --> 00:28:52.760 when you see that a CTA is working, 464 00:28:52.760 --> 00:28:54.240 you're gonna be addicted. 465 00:28:54.240 --> 00:28:57.480 You're gonna be like, I need to use this every single time. 466 00:28:57.480 --> 00:28:59.240 I wanna use this all the time. 467 00:28:59.240 --> 00:29:03.680 But remember that repetitive actions tend to be seen 468 00:29:03.680 --> 00:29:06.680 from Instagram as a platform as a spam. 469 00:29:06.680 --> 00:29:11.640 And then, so always ensure that you are tweaking the CTA. 470 00:29:11.640 --> 00:29:14.680 I recommend having a handful of CTAs 471 00:29:14.680 --> 00:29:17.160 that you can recycle them. 472 00:29:17.160 --> 00:29:20.360 I usually have about, I think, five to six. 473 00:29:20.360 --> 00:29:22.880 And then I will, for instance, this, 474 00:29:22.880 --> 00:29:25.400 as I taught you in the last video, 475 00:29:25.400 --> 00:29:28.320 sorry, not in the last video, in the last call, 476 00:29:28.320 --> 00:29:30.680 we can have follow for more this. 477 00:29:30.680 --> 00:29:34.080 I'll actually add it here so that you can remember. 478 00:29:34.080 --> 00:29:38.440 For more, for more, I'll do like this. 479 00:29:39.320 --> 00:29:44.320 For more, use something related to the video. 480 00:29:48.200 --> 00:29:50.040 I hope this makes sense. 481 00:29:51.600 --> 00:29:56.600 IE, IE, sports. 482 00:30:00.000 --> 00:30:01.280 inspiring 483 00:30:01.280 --> 00:30:08.560 So when you use this one, you want to make sure that they are they are connected to the video that you that you're posting 484 00:30:08.560 --> 00:30:11.800 Let's say if it's skating follow us for more 485 00:30:12.360 --> 00:30:17.680 skating videos or follow us for more travel travel videos something like this and 486 00:30:20.880 --> 00:30:25.280 Once your video goes viral ensure to edit the caption to use as follow us on 487 00:30:25.520 --> 00:30:31.360 On top of your caption this you all already know, but it's years documented 488 00:30:31.360 --> 00:30:35.000 So in case you forget you can go back to this doc and find it 489 00:30:35.840 --> 00:30:39.560 And just don't forget. Okay, this stuff works and 490 00:30:41.040 --> 00:30:44.460 Yes, that's on the CTA any questions so far 491 00:30:50.880 --> 00:30:52.760 No questions, oh 492 00:30:52.760 --> 00:30:55.120 You can ask a quick question. I just wanted to 493 00:30:56.040 --> 00:31:02.480 Susan I just wanted to make sure so every single time you do a call to action, but it's always different 494 00:31:02.480 --> 00:31:05.160 It's not always follow, but it's like do this do this 495 00:31:06.160 --> 00:31:10.240 Or something like yes. Okay. Yes. Yes. Yes. So every single time 496 00:31:11.000 --> 00:31:14.160 Like your caption should should follow this pattern 497 00:31:14.160 --> 00:31:21.320 Which is the hook the story and you have here the story like beginning the framework and then the the call to action 498 00:31:21.840 --> 00:31:23.840 Sometimes your call to action 499 00:31:26.440 --> 00:31:29.640 Deep that I can add is like you can start your 500 00:31:30.080 --> 00:31:32.080 Your caption as well with the CTA 501 00:31:32.320 --> 00:31:36.760 Depending on the CTA you can start like drop a heart if you agree and then you dive into the caption 502 00:31:36.760 --> 00:31:41.440 Or or you can add this in the bottom as well drop a heart. So usually I 503 00:31:42.080 --> 00:31:46.260 Will use CTAs in the bottom and I'll never say 504 00:31:47.000 --> 00:31:50.560 Follow us for more. I'll just say like 505 00:31:51.320 --> 00:31:53.480 You like you like this content? 506 00:31:54.080 --> 00:31:59.400 Double tap for more or drop a heart if you agree or what are your thoughts on this? 507 00:31:59.520 --> 00:32:02.520 Like you don't want to be saying follow us all the time 508 00:32:02.560 --> 00:32:05.960 But once it goes viral then you change 509 00:32:06.440 --> 00:32:10.240 The caption and add the follow us in the beginning on the top of everything 510 00:32:11.320 --> 00:32:13.240 Thank you 511 00:32:13.240 --> 00:32:14.640 Thank you 512 00:32:14.640 --> 00:32:18.400 Okay, you can I have a question regarding this every morning 513 00:32:18.400 --> 00:32:25.520 I check the reels from the previous day to see if anything go viral. What happened if 514 00:32:27.000 --> 00:32:35.120 Something go viral that I posted two three weeks ago. Do I go back to those and add the CTA then on top? 515 00:32:37.040 --> 00:32:43.120 Yes, even that yes because he was just posted three or four weeks prior 516 00:32:43.960 --> 00:32:50.600 Yes, yes, so, you know on YouTube if you go to YouTube you're gonna find a lot of videos that 517 00:32:51.120 --> 00:32:53.120 Let's say if you search 518 00:32:53.120 --> 00:32:56.080 Let's say investing YouTube is going to 519 00:32:57.640 --> 00:33:03.480 Refer videos to you there were created like five years ago two years ago or three years ago 520 00:33:04.960 --> 00:33:10.480 Instagram is not as effective as YouTube in this but Instagram is becoming really good at this that 521 00:33:10.920 --> 00:33:15.320 the algorithm is reading your content and is getting like all the data and 522 00:33:16.320 --> 00:33:21.600 What happened is sometimes your content is not gonna go viral right away not in 24 hours not in two days 523 00:33:21.720 --> 00:33:24.360 But then after one or two weeks, it's gonna go viral 524 00:33:24.360 --> 00:33:28.000 Which is why I always I always say like don't delete don't delete the content 525 00:33:28.080 --> 00:33:31.160 Even if it didn't go so well because it can go viral later on 526 00:33:32.160 --> 00:33:36.480 So then it went viral. This means Instagram will most likely continue pushing it 527 00:33:36.480 --> 00:33:39.480 So then you can edit the caption and add the CTA there for sure 528 00:33:41.480 --> 00:33:43.480 All right 529 00:33:44.360 --> 00:33:46.800 Cool beans, let me see stoke 530 00:33:48.480 --> 00:33:51.480 Combining hook story and CTA we have 531 00:33:53.000 --> 00:33:59.880 Pretty much this oops what is happening? Yeah this quick framework, which is start with with the hook draw the attention 532 00:34:00.680 --> 00:34:06.880 Tell your story to engage with your audience and add value and then with this clear CTA to drive 533 00:34:07.720 --> 00:34:10.679 Interaction or take the next step. Okay 534 00:34:11.400 --> 00:34:12.719 now 535 00:34:12.719 --> 00:34:14.719 next part is 536 00:34:14.920 --> 00:34:16.920 using chat GPT I 537 00:34:18.320 --> 00:34:21.679 You'll see I yeah, I really like chat GPT and 538 00:34:22.600 --> 00:34:27.239 GPT and ways to leverage to leverage the chat GPT is number one 539 00:34:28.000 --> 00:34:30.000 It's a very powerful 540 00:34:30.480 --> 00:34:33.719 Searching tool if you're not using chat GPT to search for you 541 00:34:33.719 --> 00:34:36.440 Like trust me when you start using this, it's gonna be a game-changer 542 00:34:36.960 --> 00:34:43.120 So chat GPT is also an advanced searching tool and can find news info much faster than you can trust me 543 00:34:43.120 --> 00:34:47.840 I for instance when there are some news, let's say in any 544 00:34:48.560 --> 00:34:53.840 My niche was the Olympics and I couldn't find a lot of information 545 00:34:54.800 --> 00:35:00.000 Like as fast so I would need to go to one website and then go to another one and then go to another one 546 00:35:00.000 --> 00:35:02.920 and collect all the information to create my caption. 547 00:35:02.920 --> 00:35:07.320 Now, I just, I realized that if I ask ChatGPT, 548 00:35:07.320 --> 00:35:09.800 ChatGPT is gonna go, it's gonna search 549 00:35:09.800 --> 00:35:14.320 on the most relevant websites, 550 00:35:14.320 --> 00:35:16.940 collect all the data and share it to you already, 551 00:35:16.940 --> 00:35:19.240 like super dialed, super simple. 552 00:35:19.240 --> 00:35:21.040 And it's pretty good, pretty, pretty good. 553 00:35:21.040 --> 00:35:22.840 I'm gonna show examples of this. 554 00:35:22.840 --> 00:35:25.440 Secondly is get captions ideas. 555 00:35:25.440 --> 00:35:30.440 So explain, yeah, explain exactly what you want and how, 556 00:35:33.080 --> 00:35:35.640 especially if you're running out of ideas. 557 00:35:35.640 --> 00:35:37.640 So sometimes when I don't have much ideas, 558 00:35:37.640 --> 00:35:39.400 I'll just say like, hey, chat, 559 00:35:39.400 --> 00:35:42.120 I have a video about this and this and this and this. 560 00:35:42.120 --> 00:35:44.560 Can you help me create a caption for this? 561 00:35:44.560 --> 00:35:46.080 ChatGPT will come up with a caption 562 00:35:46.080 --> 00:35:47.480 that I would never thought about it. 563 00:35:47.480 --> 00:35:49.240 And that now gave me a lot of ideas. 564 00:35:49.240 --> 00:35:51.640 I'll make some tweaks and then use that caption. 565 00:35:51.640 --> 00:35:53.760 I'll show you examples of this as well. 566 00:35:53.760 --> 00:35:57.680 And number three is becoming an expert on subjects 567 00:35:57.680 --> 00:35:59.080 you know nothing about. 568 00:36:00.180 --> 00:36:02.080 I'll show examples of this as well. 569 00:36:02.080 --> 00:36:06.200 But for instance, in my niche, I have to share news. 570 00:36:06.200 --> 00:36:08.800 And sometimes news are related to subjects 571 00:36:08.800 --> 00:36:10.540 that I don't know anything about, 572 00:36:10.540 --> 00:36:12.840 but it's still relevant to my niche. 573 00:36:12.840 --> 00:36:13.680 Just one second. 574 00:36:16.800 --> 00:36:21.800 So there was this car, I think it was a Rolls Royce. 575 00:36:22.080 --> 00:36:27.080 They put a new car, electric car out there. 576 00:36:27.480 --> 00:36:30.080 And I was like, I don't know anything about this car. 577 00:36:31.160 --> 00:36:36.160 How can I post and share information to people about that? 578 00:36:36.840 --> 00:36:39.400 Since I'm not an expert, I don't know anything. 579 00:36:39.400 --> 00:36:40.880 And I'll show you. 580 00:36:40.880 --> 00:36:43.840 I went to chatGPT and I got that information so quick. 581 00:36:43.840 --> 00:36:46.100 And now I can share something relevant 582 00:36:46.100 --> 00:36:47.880 to my followers as an expert. 583 00:36:48.720 --> 00:36:53.080 Okay, so this example is, it was in the Olympics. 584 00:36:53.080 --> 00:36:55.600 Let me make it a little bit bigger so that you can read. 585 00:36:55.600 --> 00:36:57.840 Once you have access to this, you can download, 586 00:36:57.840 --> 00:37:00.200 you can take screenshots as well. 587 00:37:00.200 --> 00:37:05.080 I said, hey chat, recently Mondo Duplant's set, 588 00:37:05.080 --> 00:37:07.640 I wanted to say set here, any world record, 589 00:37:07.640 --> 00:37:11.000 his number 10th record in pole vaults. 590 00:37:11.000 --> 00:37:12.360 Do you know about this? 591 00:37:12.360 --> 00:37:14.240 I literally asked chat and they say like, 592 00:37:14.240 --> 00:37:15.800 yes, I'll give you all the details. 593 00:37:15.800 --> 00:37:19.120 So chatGPT gave me all the details. 594 00:37:19.120 --> 00:37:21.640 Now I realized that those details were old. 595 00:37:21.640 --> 00:37:25.320 And then I asked, but this new record happened recently, 596 00:37:25.320 --> 00:37:26.360 a few days ago. 597 00:37:26.360 --> 00:37:28.080 Can you find me the information about this? 598 00:37:28.080 --> 00:37:30.240 And then he researched in four websites 599 00:37:30.240 --> 00:37:33.400 and gave me the whole detail about that event. 600 00:37:33.400 --> 00:37:35.520 What I did from here was I literally copy 601 00:37:37.040 --> 00:37:39.800 this text that chatGPT sent me. 602 00:37:39.800 --> 00:37:41.160 I removed the things that I didn't like. 603 00:37:41.160 --> 00:37:44.800 I make a little bit more human and I post it. 604 00:37:44.800 --> 00:37:46.640 The video did really, really well. 605 00:37:46.640 --> 00:37:50.400 And now I can position myself as an authority 606 00:37:50.400 --> 00:37:53.240 on that subject that I didn't know anything about, 607 00:37:53.240 --> 00:37:57.960 but I just saw somewhere that there was a new world record 608 00:37:57.960 --> 00:38:00.640 set and then I asked chatGPT to help me with that. 609 00:38:00.640 --> 00:38:03.000 So this is really, really powerful. 610 00:38:03.000 --> 00:38:07.160 And I wish I knew this when I started creating content 611 00:38:07.160 --> 00:38:10.080 a few years ago, that would save me so much time 612 00:38:10.080 --> 00:38:12.520 and it would convert me so many more followers. 613 00:38:13.040 --> 00:38:15.680 Let me see. 614 00:38:17.600 --> 00:38:18.880 Oh yeah, chat is going. 615 00:38:19.800 --> 00:38:23.080 Next one is, I have some case studies here for you. 616 00:38:23.080 --> 00:38:25.880 Get in chatGPT to create a caption about a subject 617 00:38:25.880 --> 00:38:27.920 you don't fully understand. 618 00:38:27.920 --> 00:38:29.280 That one I already shared. 619 00:38:30.160 --> 00:38:32.280 So you can see here the Rolls Royce example 620 00:38:32.280 --> 00:38:34.040 that I told you. 621 00:38:34.040 --> 00:38:37.840 It was, chat, I'm posting a video about the new Rolls Royce 622 00:38:37.840 --> 00:38:41.560 10-3-EX, can you give me a summary about the Rolls Royce 623 00:38:41.560 --> 00:38:43.880 and add some curiosity factors as well. 624 00:38:43.880 --> 00:38:45.440 So I was super specific. 625 00:38:45.440 --> 00:38:48.440 So it gave me so much, like gave me a lot. 626 00:38:48.440 --> 00:38:50.840 And then I said like, now give me a summary 627 00:38:50.840 --> 00:38:52.440 in a shorter text version. 628 00:38:52.440 --> 00:38:54.040 Now they gave me this. 629 00:38:54.040 --> 00:38:55.840 I literally copied these texts. 630 00:38:55.840 --> 00:38:58.120 I had a few emojis, I make sure that I had a hook, 631 00:38:58.120 --> 00:39:01.680 like let's say my page is not back yet, 632 00:39:01.680 --> 00:39:05.000 so I can't show the exact text, 633 00:39:05.000 --> 00:39:06.400 but I'll show it once it's back. 634 00:39:06.400 --> 00:39:10.000 And then I added these Rolls Royce, 635 00:39:10.880 --> 00:39:13.360 Rolls Royce, new Rolls Royce is amazing, 636 00:39:13.360 --> 00:39:14.200 something like this. 637 00:39:14.200 --> 00:39:15.800 And then I add the whole text, 638 00:39:15.800 --> 00:39:18.200 providing value to the audience. 639 00:39:18.200 --> 00:39:19.800 This did really, really well. 640 00:39:19.800 --> 00:39:22.800 And again, literally, chatGPT gave me this. 641 00:39:22.800 --> 00:39:24.640 And this is actual data, guys. 642 00:39:24.640 --> 00:39:27.040 It's like me going back to my chatGPT history 643 00:39:27.040 --> 00:39:30.040 and just taking screenshots from actual texts 644 00:39:30.040 --> 00:39:31.720 that I asked chatGPT. 645 00:39:31.720 --> 00:39:35.200 Create a summary of an existing caption. 646 00:39:35.200 --> 00:39:37.000 Oh, this one is pretty good too. 647 00:39:37.960 --> 00:39:42.200 You'll see that I'm really geeking out on this. 648 00:39:42.200 --> 00:39:46.480 So can you make me a shorter version of the following text? 649 00:39:46.480 --> 00:39:49.120 This text, remember when you say like, 650 00:39:49.120 --> 00:39:53.200 oh, can we post the entire caption from a video? 651 00:39:53.200 --> 00:39:54.320 I always say, no. 652 00:39:54.320 --> 00:39:56.640 You wanna create something different 653 00:39:56.640 --> 00:39:59.160 than the other post. 654 00:39:59.160 --> 00:40:00.200 So in this case. 655 00:40:00.000 --> 00:40:07.280 I got this. This was the caption that someone else created. I just asked Httpd to make me a shorter version of this now 656 00:40:07.280 --> 00:40:15.400 I have a completely new caption. I had my own sauce my own style to it and then I posted that's it. So I spent I 657 00:40:16.560 --> 00:40:18.560 Have this shortcut already 658 00:40:19.320 --> 00:40:21.640 Placed in my keyboard. So I just pressed 659 00:40:22.360 --> 00:40:24.960 Two bottoms I get this ready 660 00:40:25.640 --> 00:40:27.840 Copy create the caption. That's it 661 00:40:28.520 --> 00:40:33.480 So there are some content that the caption is so good you don't even have to like 662 00:40:33.480 --> 00:40:38.240 Oh, I cannot create a caption as great as this just as chat GPT to make a different version of that 663 00:40:38.240 --> 00:40:40.720 And now you have a really good caption as well 664 00:40:47.840 --> 00:40:49.840 Thank you 665 00:40:50.680 --> 00:40:52.680 Next one is 666 00:40:53.000 --> 00:40:57.800 Getting chat GPT to provide value through caption and connect with the audience 667 00:40:58.720 --> 00:41:00.720 this one 668 00:41:00.800 --> 00:41:06.680 So bad that the page is not back yet because I want to show you this example because he went really really viral 669 00:41:06.680 --> 00:41:13.160 I think I got over 10 million views because of this and the caption was the most important part of these contents 670 00:41:13.560 --> 00:41:14.600 so 671 00:41:14.600 --> 00:41:19.000 if you don't know who who Chadwick is he's pretty much the 672 00:41:19.800 --> 00:41:21.800 the actor who 673 00:41:22.800 --> 00:41:24.800 Who made Wakanda 674 00:41:25.160 --> 00:41:27.160 black panther, sorry and 675 00:41:27.440 --> 00:41:30.120 That was the fourth year anniversary since he passed away 676 00:41:30.120 --> 00:41:34.600 I would love to make a good caption about him and how he contributed to the world 677 00:41:34.720 --> 00:41:40.320 So he's the catch when I say I would love to make a good caption about him and how he contributed 678 00:41:40.320 --> 00:41:42.480 This is already my perspective about that person 679 00:41:42.480 --> 00:41:49.480 So if you say to touch a PT for instance and how athletic he was then touch if it is gonna give you a caption 680 00:41:50.480 --> 00:41:54.520 Focusing on that or maybe you can say like and how his faith 681 00:41:55.000 --> 00:41:58.000 Impacted the world now change if it is gonna give you a text about faith 682 00:41:58.080 --> 00:42:04.160 So this was how he contributed to the word to the world and the work that he did bring in the iconic 683 00:42:04.800 --> 00:42:06.640 characters like black but 684 00:42:06.640 --> 00:42:10.920 Black banter and how he leveled up in Hollywood. So now 685 00:42:12.280 --> 00:42:14.720 We judge if he gave me a pretty good 686 00:42:15.560 --> 00:42:17.720 Text I remove a few things that I didn't like 687 00:42:18.280 --> 00:42:22.320 But overall it was a very good text when again when the post is back 688 00:42:22.320 --> 00:42:25.120 I'll show you that it was not too different 689 00:42:25.120 --> 00:42:27.120 I'll actually add here the screenshot once I have it 690 00:42:27.360 --> 00:42:32.920 But it was not too different and that post went really really viral and Marla for your question 691 00:42:33.000 --> 00:42:39.080 The post went viral like after probably two three weeks. I didn't even expect us like oh, okay 692 00:42:39.080 --> 00:42:44.000 Like the post did just okay. I was expecting to do better and then three weeks later 693 00:42:44.000 --> 00:42:48.040 I was scrolling on my Instagram and then I look like oh this post did 694 00:42:48.680 --> 00:42:50.040 amazing 695 00:42:50.040 --> 00:42:55.800 So yeah that goes to really show like how Instagram algorithm is is pushing content 696 00:42:58.040 --> 00:43:00.040 Any questions so far 697 00:43:05.480 --> 00:43:07.400 Oh, all right 698 00:43:07.400 --> 00:43:09.400 so next one is 699 00:43:09.520 --> 00:43:17.360 I'm not American and I learn English by myself guys in Brazil if you go to public school 700 00:43:18.400 --> 00:43:20.160 English is pretty bad 701 00:43:20.160 --> 00:43:25.200 Either you learn by yourself or you learn by yourself. And that was my case. I 702 00:43:26.320 --> 00:43:32.680 Learn English by myself and I can admit that my like grammar is not great 703 00:43:32.680 --> 00:43:34.760 I my English is not perfect 704 00:43:35.600 --> 00:43:38.520 So I do use chat GPT as well for this 705 00:43:39.000 --> 00:43:42.760 My prompt is literally saying please correct the following text 706 00:43:42.760 --> 00:43:47.600 I will paste the text and then chat GPT will give me a much better version than I could 707 00:43:47.680 --> 00:43:52.920 so if you're not American these might be helpful as well to me, it's really helpful because 708 00:43:53.560 --> 00:43:55.560 sometimes 709 00:43:55.840 --> 00:44:01.840 You can post something like in your caption and so on and having that wrong 710 00:44:02.400 --> 00:44:08.080 Style wrong text from wrong grammar is it's not great and people's gonna 711 00:44:09.120 --> 00:44:13.320 Spot that and start commenting about this. So you want to make sure that your text is also 712 00:44:14.240 --> 00:44:16.240 dialed 713 00:44:20.320 --> 00:44:22.320 You guys are so you're you're the best 714 00:44:24.400 --> 00:44:26.400 Thank you 715 00:44:28.120 --> 00:44:30.120 So 716 00:44:30.320 --> 00:44:36.240 Analyzing captions, these are screenshots that I took from the Rainmaker family actual captions 717 00:44:36.240 --> 00:44:38.240 we can also go to to the 718 00:44:38.880 --> 00:44:41.320 content there, but I want to share this with you and 719 00:44:42.040 --> 00:44:46.320 Start spotting what we learned just a as a recap we have 720 00:44:47.680 --> 00:44:49.800 To starting the videos with the hook 721 00:44:50.920 --> 00:44:56.000 Telling your story and then CTA so you can see here 722 00:45:00.000 --> 00:45:03.960 All it takes is one big Wayne mama. 723 00:45:03.960 --> 00:45:06.040 You can see that this is already a hook 724 00:45:06.040 --> 00:45:07.840 that builds curiosity. 725 00:45:07.840 --> 00:45:11.160 Now, those captions are created by our content creator. 726 00:45:11.160 --> 00:45:13.640 She's pretty amazing at what she does. 727 00:45:13.640 --> 00:45:15.640 And you can spot pretty much everything. 728 00:45:15.640 --> 00:45:17.960 Here's the story, very short. 729 00:45:17.960 --> 00:45:20.440 You can literally start today if you want to. 730 00:45:20.440 --> 00:45:24.120 This post, you can already tell that it's a promotional post 731 00:45:24.120 --> 00:45:25.920 so that's why it has this type of language. 732 00:45:25.920 --> 00:45:27.400 No more paycheck to paycheck, 733 00:45:27.400 --> 00:45:30.360 no more only dreaming about taking family vacation, 734 00:45:30.360 --> 00:45:32.840 no more checking, blah, blah, blah. 735 00:45:32.840 --> 00:45:36.320 At the end it's like, comment start and we'll show you how. 736 00:45:36.320 --> 00:45:38.400 You can see that we are not diving into say, 737 00:45:38.400 --> 00:45:40.520 hey, you're gonna do this, this, this, this. 738 00:45:40.520 --> 00:45:43.000 No, we are building curiosity here, 739 00:45:43.000 --> 00:45:44.320 building curiosity here. 740 00:45:44.320 --> 00:45:46.600 Once they comment start, we're gonna send them a video 741 00:45:46.600 --> 00:45:48.760 which is gonna explain everything for them. 742 00:45:48.760 --> 00:45:50.720 But if you post that video, like, I don't know, 743 00:45:50.720 --> 00:45:54.560 20 minutes video, people are not probably gonna watch 744 00:45:54.560 --> 00:45:57.720 because Instagram is a short form platform. 745 00:45:59.400 --> 00:46:01.960 So we send them through the DMs 746 00:46:01.960 --> 00:46:06.960 and you can see call to action, story, CTA, super simple. 747 00:46:07.960 --> 00:46:08.800 Same here. 748 00:46:11.160 --> 00:46:14.960 Another symptom of our changing times hook 749 00:46:14.960 --> 00:46:19.400 makes you think in triggering story, CTA. 750 00:46:19.400 --> 00:46:20.920 Remember the CTAs that are there, 751 00:46:20.920 --> 00:46:22.120 what are your thoughts on this? 752 00:46:22.120 --> 00:46:24.440 Sometimes literally just asking your audience, 753 00:46:25.320 --> 00:46:27.880 what do you think will make them feel like, 754 00:46:27.880 --> 00:46:30.000 I wanna share my thoughts, why not? 755 00:46:30.000 --> 00:46:32.280 Sometimes people wanna share their thoughts 756 00:46:32.280 --> 00:46:35.840 even when we're not asking, it's Instagram, 757 00:46:35.840 --> 00:46:37.240 they wanna comment, they wanna engage. 758 00:46:37.240 --> 00:46:41.760 When you ask, you're giving the extra permissions, 759 00:46:41.760 --> 00:46:44.800 like, hey, yes, I wanna hear your thoughts, please comment. 760 00:46:44.800 --> 00:46:47.600 And another one here, you can see how this one 761 00:46:47.600 --> 00:46:49.920 starts already with a strong CTA 762 00:46:49.920 --> 00:46:52.000 and it's comment plan for your link. 763 00:46:52.000 --> 00:46:56.600 Of course, in this case, the content was connecting to this 764 00:46:56.600 --> 00:47:00.800 and dive into the caption and again, CTA in the end. 765 00:47:00.800 --> 00:47:05.480 I usually don't do twice, I usually do it once. 766 00:47:05.480 --> 00:47:07.720 So I would, in this case, only have up there, 767 00:47:07.720 --> 00:47:10.240 but it makes sense because it's a long caption. 768 00:47:10.240 --> 00:47:11.560 So you wanna make sure that people, like, 769 00:47:11.560 --> 00:47:14.480 they don't forget, hey, comment plan, comment plan again. 770 00:47:15.560 --> 00:47:20.240 Now I want to go over the Rainmaker family content. 771 00:47:20.240 --> 00:47:22.640 Let me see, let's find something here. 772 00:47:25.600 --> 00:47:27.800 Wow, that's the exact caption I just showed. 773 00:47:36.040 --> 00:47:41.040 So you can see here, like, how, like, what a strong hook. 774 00:47:41.040 --> 00:47:44.880 Everyone wants their freedom to stay home with their kids. 775 00:47:45.880 --> 00:47:50.400 Besides sparkling curiosity, this hook, 776 00:47:50.400 --> 00:47:53.320 the best thing about this is because it's relatable. 777 00:47:53.320 --> 00:47:56.240 When you read this, it's like, you already agreed. 778 00:47:56.240 --> 00:47:57.920 Either if you already have the freedom 779 00:47:57.920 --> 00:48:00.560 to spend times with your family, you're gonna agree. 780 00:48:00.560 --> 00:48:02.320 If you don't have, you're gonna agree as well. 781 00:48:02.320 --> 00:48:06.120 So this is relatable and why those perform so well. 782 00:48:06.120 --> 00:48:07.920 But everyone's willing to step outside 783 00:48:07.920 --> 00:48:10.640 of their comfort zone to make it happen. 784 00:48:10.640 --> 00:48:11.720 This is the beginning. 785 00:48:12.080 --> 00:48:15.040 Remember what we read, the framework? 786 00:48:15.040 --> 00:48:16.520 This is the beginning. 787 00:48:16.520 --> 00:48:17.480 Here's the truth. 788 00:48:17.480 --> 00:48:18.320 Stay in stock. 789 00:48:18.320 --> 00:48:20.080 So we're talking agitating pain. 790 00:48:20.080 --> 00:48:21.080 This is the beginning. 791 00:48:21.080 --> 00:48:25.640 This is, like, where beginning, middle. 792 00:48:25.640 --> 00:48:28.760 Now, if you are ready, outcome. 793 00:48:28.760 --> 00:48:31.320 Remember, beginning, middle, end. 794 00:48:31.320 --> 00:48:36.320 I would change that to simplify here, the end, to outcome. 795 00:48:36.360 --> 00:48:38.720 Because it's usually connected to an outcome. 796 00:48:38.720 --> 00:48:42.320 Always the end is tied to an outcome. 797 00:48:44.160 --> 00:48:45.000 Outcome. 798 00:48:48.480 --> 00:48:51.160 So here, in order to push those limits 799 00:48:51.160 --> 00:48:55.240 and create real change, comment 2024, 800 00:48:55.240 --> 00:48:57.840 you can see this is a promotional content, 801 00:48:57.840 --> 00:49:00.040 but it's also very emotional. 802 00:49:00.040 --> 00:49:02.840 And usually emotional content, they perform well. 803 00:49:02.840 --> 00:49:03.680 And you can see, like, 804 00:49:03.680 --> 00:49:06.120 how many people start commenting 2024 here 805 00:49:06.120 --> 00:49:08.360 because they wanna change their lives. 806 00:49:09.360 --> 00:49:11.120 This is another example. 807 00:49:11.120 --> 00:49:12.040 I will end here, 808 00:49:12.040 --> 00:49:16.320 because I know we went really, really deep on this, 809 00:49:16.320 --> 00:49:18.080 and we spent quite a bit of time. 810 00:49:18.080 --> 00:49:19.760 But do you have any questions 811 00:49:19.760 --> 00:49:21.840 about those examples that I shared? 812 00:49:21.840 --> 00:49:22.680 Anyone? 813 00:49:24.920 --> 00:49:25.840 I do. 814 00:49:25.840 --> 00:49:29.040 I think I'm looking for a little bit more insight with that. 815 00:49:29.040 --> 00:49:31.480 Does chat GPT help you? 816 00:49:31.480 --> 00:49:33.720 I think we talked about this in the 30-day, 817 00:49:33.960 --> 00:49:38.960 if we would say, help me create a hook story CTA. 818 00:49:42.280 --> 00:49:45.440 Like, is that, like, how do you know how to? 819 00:49:45.440 --> 00:49:48.200 I just feel like it's so well formatted and written, 820 00:49:48.200 --> 00:49:51.880 and mine, I feel like, are lacking a little bit. 821 00:49:51.880 --> 00:49:56.880 So I'm trying to look for a way to try to grow my CTA. 822 00:49:59.280 --> 00:50:00.120 Got it. 823 00:50:00.000 --> 00:50:06.080 I think with ChatGPT is the more specific you are, the better results you're going to get. 824 00:50:06.800 --> 00:50:11.840 Can you give me an example of something that you want and then I will try 825 00:50:12.880 --> 00:50:16.720 getting like from ChatGPT for you? Like I'll say how I would do it. 826 00:50:18.240 --> 00:50:24.880 Okay, so my niche is a travel niche and one thing we have is a travel planner. 827 00:50:25.680 --> 00:50:31.760 So something that would help connect them, like I've just been putting, hey drop, 828 00:50:32.480 --> 00:50:38.160 you know, travel planner if you want to have less stress as you're preparing for your trip. 829 00:50:38.160 --> 00:50:44.400 But like I've kind of kept it pretty small and direct like that, where this looks like, 830 00:50:44.400 --> 00:50:51.040 you know, they're selling like a whole program for life change. So yeah, how do I make that 831 00:50:51.040 --> 00:50:56.320 better? Because we haven't had a whole lot of like interaction from that. 832 00:51:21.040 --> 00:51:29.600 I would go, I would do something like this. Let's see what it gives us. I hope it's not. 833 00:51:40.240 --> 00:51:42.800 Yeah. Oh, wow. 834 00:51:42.800 --> 00:51:54.560 Yeah. So would I want to add like that same thing as pre-trip, I used to be stressed out 835 00:51:54.560 --> 00:51:59.600 trying to get all my kids stuff together. Like would I add that type of thing to it 836 00:52:00.160 --> 00:52:09.280 for the emotional side of it? Yeah, usually in this case, what I would do here is, for instance, 837 00:52:09.920 --> 00:52:16.720 I would make the caption connected to the story. In this case, if you want to share an emotional 838 00:52:16.720 --> 00:52:22.000 story, then you want to ask JetTPD to help you create that emotional story. And then you give 839 00:52:22.000 --> 00:52:29.840 a few insights, let's say, hypothetically, like, hey, this is how I met hypothetically my husband, 840 00:52:29.840 --> 00:52:36.400 we were in this trip in France, and so on and so on. So you want to give some context and then 841 00:52:36.480 --> 00:52:42.720 ask JetTPD to help you create an emotional and inspiring story. And then, of course, you say, 842 00:52:43.440 --> 00:52:49.040 use this three frameworks, which is like the beginning, the turning point, and then the 843 00:52:49.040 --> 00:52:55.040 outcome. And then you can say, and make it in an emotional way. That would help with that. Yeah. 844 00:52:55.040 --> 00:53:02.720 Because if you ask the CTA ideas, they are good, but they're not going to be super 845 00:53:03.680 --> 00:53:07.840 dependent, like, relevant to the content that you post. So you want to make sure that they 846 00:53:07.840 --> 00:53:16.000 are also relevant and they tie in with your caption. Thank you. Cool. Thank you. 847 00:53:18.720 --> 00:53:26.960 All right, guys. This was the captions. I hope you liked it. I hope you could learn something new 848 00:53:27.040 --> 00:53:36.880 from this. And we can, again, if there's something that is providing value to you, 849 00:53:36.880 --> 00:53:43.120 we can also talk about other subjects that I can put together, a doc and share with you all. 850 00:53:43.120 --> 00:53:46.000 By the way, I'm going to share with you right now. Give me a second. 851 00:53:46.560 --> 00:53:50.320 I'm going to share it here. And also, I'm going to drop in the community as well to 852 00:53:50.320 --> 00:54:03.600 ensure that everybody got it. Thank you, guys. I'm happy you liked it. And, yes, let us know. 853 00:54:03.600 --> 00:54:08.080 What are the other things that you want to learn? What are the other things that you want to share? 854 00:54:08.080 --> 00:54:13.600 Thank you, guys. I'm happy you liked it. And, yes, let us know. What are the other 855 00:54:13.600 --> 00:54:16.960 things that you want to learn? What are the other things that you want us to dive in deep? 856 00:54:17.600 --> 00:54:25.040 For the questions for today, I will keep from KB and Alexis. And then after that, 857 00:54:25.040 --> 00:54:31.440 if we do have time still, we can go over others. But I'm a little bit tight with time today. 858 00:54:31.440 --> 00:54:45.200 So, let's dive in to KB. Hello. Can you hear me? 859 00:54:49.120 --> 00:54:51.440 Is it me, Juke? Yes. 860 00:54:52.320 --> 00:54:55.600 Oh, my gosh. I'm so sorry. Okay. Sorry about that. 861 00:54:55.600 --> 00:54:58.400 I am sorry. I'm sorry. 862 00:55:00.000 --> 00:55:03.120 Thank you. So my channel has been doing pretty well. 863 00:55:03.220 --> 00:55:06.360 I started with 12 followers and now I have around 5,700, 864 00:55:06.800 --> 00:55:11.800 but in the last month I've seen my follower growth decrease pretty significantly. 865 00:55:12.900 --> 00:55:17.600 I was getting anywhere between 65 and a hundred new followers a day and now I'm 866 00:55:17.640 --> 00:55:20.120 down to around 35 to 45. 867 00:55:20.480 --> 00:55:25.480 The only thing I've done differently is post more super viral posts like in the 868 00:55:25.520 --> 00:55:26.320 tens of millions. 869 00:55:26.320 --> 00:55:31.320 But those don't seem to really hit as well as some of the older ones I posted. 870 00:55:31.320 --> 00:55:32.720 So that's the only thing I've done differently. 871 00:55:32.720 --> 00:55:37.720 So my question is, are you familiar with Path Social and do you think that's 872 00:55:37.720 --> 00:55:38.680 something that could help me? 873 00:55:38.680 --> 00:55:41.320 Because I don't know a whole lot about how they do what they do, 874 00:55:41.320 --> 00:55:46.320 but they claim that they can help you grow followers organically using AI and 875 00:55:49.120 --> 00:55:50.320 influencers or something. 876 00:55:50.320 --> 00:55:51.720 Yeah, that's a great question. 877 00:55:51.720 --> 00:55:56.720 Okay. I'm not familiar. 878 00:56:01.920 --> 00:56:04.320 I mean, I heard, I saw ads as well. 879 00:56:06.560 --> 00:56:09.520 I have a hard time trusting 880 00:56:11.680 --> 00:56:16.680 those softwares because usually I don't know if it's the case for them, 881 00:56:17.680 --> 00:56:22.680 but usually it goes down to like fake engagement and then the times and the 882 00:56:25.680 --> 00:56:30.680 people that I saw trying stuff like this, they completely ruin their page. 883 00:56:30.680 --> 00:56:35.680 So it's like there's like all the promises and like how your page is going to 884 00:56:35.680 --> 00:56:39.680 look great and like in one week you're going to grow X amount of followers. 885 00:56:39.680 --> 00:56:43.680 I'll say like miracle, like only Jesus can make, you know, 886 00:56:44.680 --> 00:56:47.680 and it's difficult. Like it's very difficult. 887 00:56:47.680 --> 00:56:50.680 So I can't tell like about them. I did see their ads and so on, 888 00:56:50.680 --> 00:56:52.680 but it's like me personally, 889 00:56:52.680 --> 00:56:57.680 I don't trust because I know how difficult it was for me to grow my brand and 890 00:56:57.680 --> 00:57:02.680 everyone that I ever like work with, I never saw like a, 891 00:57:02.680 --> 00:57:05.680 this is because the way that they frame is like, 892 00:57:05.680 --> 00:57:07.680 it's so simple and then you just do this, 893 00:57:07.680 --> 00:57:09.680 you're going to start gaining followers. Your page is going to explode. 894 00:57:09.680 --> 00:57:12.680 I never saw anybody like doing like this. It takes time. 895 00:57:12.680 --> 00:57:15.680 You've got to put in the work. And like, for instance, 896 00:57:15.680 --> 00:57:19.680 we see here in this community, like we, we had the 30 days down poor. 897 00:57:19.680 --> 00:57:22.680 We are now in the eye to eye. There are a lot of people like Tiffany. 898 00:57:22.680 --> 00:57:26.680 She has like 34,000 followers now, but also like it, 899 00:57:26.680 --> 00:57:30.680 it took time and even like 60 days, 90 days, 900 00:57:30.680 --> 00:57:35.680 it's still a lot of time, you know? So when a, yeah, share that. 901 00:57:36.680 --> 00:57:39.680 And then if you can send me your ads, I can take a look. 902 00:57:39.680 --> 00:57:42.680 But what I would suggest is if you, 903 00:57:42.680 --> 00:57:45.680 if you switch this strategy and you see like, okay, 904 00:57:45.680 --> 00:57:48.680 I used to gain much more followers. It's not working anymore. 905 00:57:48.680 --> 00:57:50.680 Go back to the other one. Okay. 906 00:57:50.680 --> 00:57:55.680 I will say this is kind of like counterintuitive, 907 00:57:55.680 --> 00:57:57.680 but if, if any strategy is doing well, 908 00:57:57.680 --> 00:58:00.680 I usually will tell you to not change. 909 00:58:00.680 --> 00:58:02.680 Most of the time I'll say, don't change it. 910 00:58:02.680 --> 00:58:05.680 Unless like until it stopped working, if it stopped working, you change it. 911 00:58:05.680 --> 00:58:06.680 Okay. 912 00:58:06.680 --> 00:58:10.680 But of course you change for the better and it's pretty common. 913 00:58:10.680 --> 00:58:11.680 Yeah. 914 00:58:11.680 --> 00:58:14.680 Cause I know you want it to scale, but. 915 00:58:14.680 --> 00:58:17.680 Just go back to the, to the old. 916 00:58:17.680 --> 00:58:18.680 Strategy. 917 00:58:18.680 --> 00:58:19.680 Okay. 918 00:58:19.680 --> 00:58:21.680 That, that should get your page. 919 00:58:22.680 --> 00:58:23.680 Thank you. 920 00:58:23.680 --> 00:58:25.680 Wow. Look at this. 921 00:58:25.680 --> 00:58:26.680 Almost 500 K. 922 00:58:26.680 --> 00:58:27.680 That's great. 923 00:58:27.680 --> 00:58:29.680 Let's see. 924 00:58:29.680 --> 00:58:30.680 Okay. 925 00:58:30.680 --> 00:58:31.680 So. 926 00:58:31.680 --> 00:58:32.680 Yeah. 927 00:58:32.680 --> 00:58:33.680 Yeah. 928 00:58:33.680 --> 00:58:34.680 Yeah. 929 00:58:34.680 --> 00:58:35.680 Yeah. 930 00:58:35.680 --> 00:58:36.680 Yeah. 931 00:58:36.680 --> 00:58:37.680 Yeah. 932 00:58:37.680 --> 00:58:38.680 Yeah. 933 00:58:38.680 --> 00:58:39.680 Yeah. 934 00:58:39.680 --> 00:58:40.680 Yeah. 935 00:58:40.680 --> 00:58:41.680 Yeah. 936 00:58:41.680 --> 00:58:42.680 Yeah. 937 00:58:42.680 --> 00:58:43.680 Yeah. 938 00:58:43.680 --> 00:58:44.680 Yeah. 939 00:58:44.680 --> 00:58:45.680 Yeah. 940 00:58:45.680 --> 00:58:46.680 Yeah. 941 00:58:46.680 --> 00:58:47.680 Yeah. 942 00:58:47.680 --> 00:58:48.680 Yeah. 943 00:58:48.680 --> 00:58:49.680 Yeah. 944 00:58:49.680 --> 00:58:50.680 Yeah. 945 00:58:50.680 --> 00:58:51.680 Yeah. 946 00:58:51.680 --> 00:58:52.680 Yeah. 947 00:58:52.680 --> 00:58:59.680 Yeah. 948 00:58:59.680 --> 00:59:02.680 I was actually wondering if it had anything to do with the post that 949 00:59:02.680 --> 00:59:04.680 kind of put me on the map. So it's one I posted when we first started. 950 00:59:04.680 --> 00:59:05.680 Of a dog. 951 00:59:05.680 --> 00:59:08.680 Howling because it's grieving. 952 00:59:08.680 --> 00:59:13.680 And I think it's at like 1.5 million views right now. 953 00:59:13.680 --> 00:59:16.680 And probably a third of my followers have come just from that post. 954 00:59:17.680 --> 00:59:18.680 So I'm not sure. 955 00:59:18.680 --> 00:59:19.680 I don't know. 956 00:59:19.680 --> 00:59:21.680 I don't know if it's a dog or something. And I do. 957 00:59:21.680 --> 00:59:27.680 I was just going to say the emotional dog videos. 958 00:59:27.680 --> 00:59:33.680 Yes. Yes. 959 00:59:33.680 --> 00:59:37.680 Well. 960 00:59:37.680 --> 00:59:39.680 One thing you found that your audience, they love dogs. 961 00:59:39.680 --> 00:59:43.680 I would find other videos for sure. 962 00:59:43.680 --> 00:59:44.680 To leverage from that. 963 00:59:45.680 --> 00:59:46.680 Yeah. 964 00:59:46.680 --> 00:59:47.680 Yeah. 965 00:59:47.680 --> 00:59:48.680 Yeah. 966 00:59:48.680 --> 00:59:51.680 You would not like. 967 00:59:51.680 --> 00:59:53.680 They, they would not follow you just because of that. So. 968 00:59:53.680 --> 00:59:55.680 You're good. Yeah. 969 00:59:55.680 --> 00:59:58.680 One thing. 970 00:59:58.680 --> 01:00:01.680 So I recommend follow us. 971 01:00:00.000 --> 01:00:06.920 It's good that you tweaked, but I would always recommend that in the the at first so that you can get more of those followers 972 01:00:06.920 --> 01:00:08.920 okay, okay, and 973 01:00:10.080 --> 01:00:11.840 That's it 974 01:00:11.840 --> 01:00:13.840 Change those CTA to the beginning 975 01:00:14.080 --> 01:00:20.960 Follow us and then you're your handle right and go back to the other strategy and that's it. That's great 976 01:00:21.160 --> 01:00:23.440 Okay job. Okay. Thank you 977 01:00:24.760 --> 01:00:26.760 Thank you 978 01:00:30.360 --> 01:00:32.360 Uh 979 01:00:32.440 --> 01:00:34.440 Alex let's go 980 01:00:36.400 --> 01:00:40.200 Hi you I was just wanting you to explain to me 981 01:00:41.440 --> 01:00:42.720 that 982 01:00:42.720 --> 01:00:45.120 3232 again how the profile should 983 01:00:45.920 --> 01:00:47.200 meet up 984 01:00:47.200 --> 01:00:50.720 Because I tried to do it on my camera and mine is totally different from yours 985 01:00:50.880 --> 01:00:56.600 So, I don't know if you want me to share my screen so you can see and maybe explain it a little bit the 30 986 01:00:57.400 --> 01:00:59.800 Can you say can you say and repeat that 987 01:01:01.200 --> 01:01:07.560 And the last call you had mentioned that everything should meet up and that there's 988 01:01:10.120 --> 01:01:13.440 Between the hook and I believe it's the profile picture 989 01:01:13.440 --> 01:01:20.320 It should be 32 and 32 and there was other measurements that you said that you can find on file 990 01:01:21.280 --> 01:01:27.440 But my canvas a lot different from yours, so I was having a lot of trouble figuring out how to do that 991 01:01:28.720 --> 01:01:34.200 And I didn't want to got it and have them all like crazy different, you know, I 992 01:01:36.520 --> 01:01:42.320 Got it is it are you let me know if it's this is what you're talking about 993 01:01:43.200 --> 01:01:45.200 Is it this? 994 01:01:45.200 --> 01:01:47.640 Yes, the sidelines. Okay, I 995 01:01:48.560 --> 01:01:54.440 Usually go on file settings show rules and guide 996 01:01:56.720 --> 01:01:58.720 Can you show can you share your screen 997 01:02:01.040 --> 01:02:04.040 Bear with me. This is my first time sharing the screen. Okay 998 01:02:10.640 --> 01:02:16.160 I sent this done to request. Is that right? Yes, you can you can share 999 01:02:18.640 --> 01:02:20.640 You 1000 01:02:32.760 --> 01:02:35.680 Do you see that arrow at the bottom Alexis the green 1001 01:02:37.120 --> 01:02:40.800 So I push on it and it just comes up and it says 1002 01:02:41.920 --> 01:02:44.720 Entire screen so I click that and the ship 1003 01:02:45.640 --> 01:02:47.400 Yeah 1004 01:02:47.400 --> 01:02:54.120 And then open system settings is what comes. Okay. Yeah, that's so you might have to change a setting 1005 01:02:54.120 --> 01:02:56.640 so go ahead and hit OK or settings and 1006 01:02:57.640 --> 01:03:00.680 Then it should take you to where you can like toggle on 1007 01:03:02.000 --> 01:03:04.000 something for zoom 1008 01:03:08.080 --> 01:03:11.480 And then you might have to try it again the share option 1009 01:03:17.600 --> 01:03:22.000 You let me know if it works, yeah 1010 01:03:29.600 --> 01:03:33.440 Zoom may not be able to record the content. So your screen until it's 1011 01:03:34.480 --> 01:03:36.480 All right. We'll try it again. Let's see 1012 01:03:38.000 --> 01:03:40.000 Okay, there we go 1013 01:03:40.360 --> 01:03:41.720 Yeah 1014 01:03:41.720 --> 01:03:44.800 Hey, it worked. Good job. Cool. Yes 1015 01:03:45.400 --> 01:03:52.680 Haha, all right learn something new today. Okay, so somebody wants to get a job I put this here 1016 01:03:55.560 --> 01:04:03.320 And then I like to it out of that and so you said go to file 1017 01:04:06.440 --> 01:04:08.440 Edits 1018 01:04:09.360 --> 01:04:11.360 No guides, yeah 1019 01:04:11.920 --> 01:04:18.640 Click there now. Yes. See I was here, but it's not 1020 01:04:21.920 --> 01:04:23.920 Mine's just different 1021 01:04:24.600 --> 01:04:29.320 Can you can you zoom in a little bit? Like if you go to the bottom is in 20% 1022 01:04:30.040 --> 01:04:33.560 Can you go to like around 40? 1023 01:04:35.360 --> 01:04:37.360 40% 1024 01:04:37.520 --> 01:04:39.520 Yeah there 1025 01:04:41.360 --> 01:04:43.360 The cameras in the way, okay 1026 01:04:45.320 --> 01:04:48.880 Go to I'm sorry go to like what like 50% 1027 01:04:50.280 --> 01:04:54.240 Okay. Okay, and then scroll up a bit 1028 01:04:57.640 --> 01:04:59.640 Yeah 1029 01:05:00.000 --> 01:05:08.800 okay can you tell me so what are you trying trying to do is to can you try 1030 01:05:08.800 --> 01:05:16.560 now to see if it works you I think you can take control of her screen too if 1031 01:05:16.560 --> 01:05:22.600 you or I can I'm sorry that would be helpful no I'm just thinking it might be 1032 01:05:22.600 --> 01:05:29.440 easier to I am like you know how to do that at the top where it says Alexis's 1033 01:05:29.440 --> 01:05:34.600 screen and then the three dots next to it mm-hmm and then at the bottom it's 1034 01:05:34.600 --> 01:05:43.440 like yeah and then you'll have to prove it open system settings again go to open 1035 01:05:43.440 --> 01:05:50.840 system settings you just got to toggle it on again yep right there and then 1036 01:05:50.840 --> 01:05:59.720 approve it okay and X out of that and then and then you should be able to have 1037 01:05:59.720 --> 01:06:03.400 access now you just click the screen if not you might have to just do that step 1038 01:06:03.400 --> 01:06:19.280 again use my use okay yeah yeah I'm here okay so what do you want to you want to 1039 01:06:19.280 --> 01:06:26.520 use this Alex's to pretty much like a line all the text correct yeah but when 1040 01:06:26.520 --> 01:06:30.720 I did that it wouldn't let me so I was confused on the side down here you said 1041 01:06:30.720 --> 01:06:37.480 32 32 but it goes oh I see so I'm bringing up here until it shows oh 1042 01:06:37.480 --> 01:06:44.200 yours is not gonna show 32 and I know why it's because this let me ungroup is 1043 01:06:44.760 --> 01:06:49.520 because this logo is too big I'm gonna send you mine but for now I'm gonna do 1044 01:06:49.520 --> 01:06:55.680 something here super quick okay actually before that let me just duplicate so 1045 01:06:55.680 --> 01:07:04.480 that you don't lose your thingy you told me to redo my profile picture I'm not 1046 01:07:04.480 --> 01:07:13.440 very crafty no yeah this is good this is good I would have let me see somewhere 1047 01:07:13.440 --> 01:07:23.480 here and then this video I would have in your case can be let me see I think 1048 01:07:23.480 --> 01:07:28.520 there's a 50 maybe a bit less 1049 01:07:28.520 --> 01:07:31.520 hold on 1050 01:07:38.320 --> 01:07:47.160 33 I think 33 is fine and then this would go here and then we'll bring 1051 01:07:47.160 --> 01:07:55.840 another one to this so you'll know that usually your content is gonna come here 1052 01:07:55.880 --> 01:08:00.800 but if you have a two-liner text it's gonna go a little bit lower but this 1053 01:08:00.800 --> 01:08:08.720 should be where your content start okay my is a prominent is the prominent 1054 01:08:08.720 --> 01:08:16.760 achievers and the app is that too big I need to send you my template because I 1055 01:08:16.760 --> 01:08:21.760 don't remember exactly how mine is look I'll give me one second I think it's 1056 01:08:21.760 --> 01:08:26.760 alright let me see if I can copy from my PC and then based on yours because 1057 01:08:26.760 --> 01:08:32.640 for some reason when I tried to do it on I can't template it won't let me fully 1058 01:08:32.640 --> 01:08:38.319 write out my name it wants to like put it underneath or make it super super 1059 01:08:38.319 --> 01:08:44.880 small so oh in this case you just need to do this and then same goes here you 1060 01:08:44.880 --> 01:08:49.880 just need to open a little bit more let me bring to the corner and that's it 1061 01:08:49.880 --> 01:08:57.160 then you can type like as long as you want okay all right and that video is 1062 01:08:57.160 --> 01:09:07.960 too long I'm not sure that video is not too long like lengthwise I mean like 1063 01:09:07.960 --> 01:09:17.880 this no it's good I would usually I do like this as well yeah yeah and what are 1064 01:09:17.880 --> 01:09:26.399 the sides supposed to be this I usually I usually keep mine here like I have a 1065 01:09:26.399 --> 01:09:33.000 sideline to to the sides as well like for instance can be here whoops okay it 1066 01:09:33.000 --> 01:09:41.319 can be in the other one as well so that can be yeah okay cool thank you so much 1067 01:09:41.319 --> 01:09:48.600 where's our last day is it the 11th I don't remember I need to check on this 1068 01:09:48.600 --> 01:09:53.960 I I think that was the week I can't be a hundred percent sure but that's what I 1069 01:09:53.960 --> 01:10:00.400 was had in my mind too so thank you so much 1070 01:10:00.000 --> 01:10:07.040 Thank you. Thank you, guys. It was amazing. I will see you next Tuesday. And again, if you have 1071 01:10:08.160 --> 01:10:14.080 any other subject that you want me to dive in deep with you, we can do that as well. 1072 01:10:14.080 --> 01:10:19.360 Just let us know. Let Tiffany know, and she's going to help us organize this. 1073 01:10:20.400 --> 01:10:23.120 Absolutely. Thank you, Juk. This was awesome. 1074 01:10:23.120 --> 01:10:26.080 Thank you. Thank you, guys. Bye-bye. 1075 01:10:26.080 --> 01:10:34.880 Bye-bye. And the form is going to be sent. I'll add to the app as well. 1076 01:10:35.920 --> 01:10:36.560 Okay. 1077 01:10:36.560 --> 01:10:38.240 All right. Bye-bye.