WEBVTT 1 00:00:00.000 --> 00:00:02.060 you 2 00:00:30.000 --> 00:00:57.840 All right, hello, hello, hello. Welcome, welcome, everyone. Happy Tuesday. Hello. 3 00:00:57.840 --> 00:01:24.080 Welcome. Give me one second, just finalizing a few things here. 4 00:01:24.080 --> 00:01:30.160 All right. How's everyone feeling? Drop in the chat on a scale from 1 to 10, 5 00:01:30.160 --> 00:01:38.160 1 being the lowest and 10 being the highest. How are you feeling today? I'll share mine. 6 00:01:44.480 --> 00:01:48.720 I'm feeling like 10. Super excited for this call. Yes. 7 00:01:48.720 --> 00:02:00.000 Yes. Awesome, Marla. Gabe, let's go. Krista, good to see you. Good to see you, Sarah. 8 00:02:03.280 --> 00:02:10.639 Katerine, we have Olivia, Melissa. Let's go. 9 00:02:10.639 --> 00:02:26.640 All right. Let's dive into the questions. Yes? We ready? Before we dive in, I have a 10 00:02:26.640 --> 00:02:35.120 quick question. Did you guys get a chance to go over the form we sent last week for feedback? Yes, 11 00:02:35.120 --> 00:02:42.000 everyone. Amazing. Thank you. If you haven't, please ensure to send that so that we can 12 00:02:42.000 --> 00:02:47.520 implement those feedback. And I have something, as well, to share. I'm going to share now, 13 00:02:47.520 --> 00:02:54.160 before we go. I did not see one, Karissa. I'm going to send you here. Give me one second. 14 00:02:56.880 --> 00:03:02.560 Just grab the link for you. And I have something to share. Give me a sec. 15 00:03:05.120 --> 00:03:20.560 What is it? It should be here in the chat. Just a second. 16 00:03:20.560 --> 00:03:38.800 I'm not finding it for some reason. I'm going to send you some. Okay? 17 00:03:40.880 --> 00:03:43.760 My question is, before we dive in, 18 00:03:43.760 --> 00:03:50.880 I remember I promised you that we would have a few calls to support 19 00:03:53.040 --> 00:03:58.640 those that are needing a little bit more extra help. If things are a little bit slow, you still 20 00:03:58.640 --> 00:04:03.600 haven't got any winning strategies and so on, I would love to jump on a call with you. And this 21 00:04:03.600 --> 00:04:11.440 means a very few small groups. We can even split in two or three groups, if necessary. But if you 22 00:04:12.320 --> 00:04:20.880 you need extra support, let me know. Send a message here in the chat. I will chat with Tiffany 23 00:04:20.880 --> 00:04:28.080 and the team to schedule a call for us to go over a very small group so that we can dive in deep 24 00:04:28.080 --> 00:04:37.520 into each account. I'm thinking about three people to five, maximum, so that we can give attention 25 00:04:37.520 --> 00:04:45.520 to everybody and really support you. So, if you do need extra help, want to dive in super deep, 26 00:04:47.600 --> 00:04:58.560 let's do that. Okay. So, we have let me we might lose because on the chat, but let's do like this. 27 00:04:59.440 --> 00:04:59.840 Tiffany 28 00:05:00.000 --> 00:05:06.960 I was just sharing and welcome because I I promised that I would support and help 29 00:05:07.760 --> 00:05:12.400 those that are that needs a little bit to look in deep into their strategies and support. 30 00:05:13.440 --> 00:05:19.600 So I'd love to schedule a separate call with the small groups of like three to five people max 31 00:05:19.600 --> 00:05:25.120 so that we can dive in deeper and look into strategies. So what we're doing now is like 32 00:05:25.760 --> 00:05:34.800 we have Diane, Katarina, Sarah that would be interested in this. I'd love to collect to get 33 00:05:34.800 --> 00:05:41.600 that data so that we don't forget and we actually find the time to dive in with you guys for those 34 00:05:41.600 --> 00:05:52.480 on those meetings. So Tiffany if you can help me get their emails and then we will 35 00:05:53.440 --> 00:06:01.520 send those calls with you guys. Can you say those names again? Yes we have I'm gonna 36 00:06:03.840 --> 00:06:12.560 whoops we have Jennifer Nguyen, we have Marla, we have Sarah, Katarina, 37 00:06:12.560 --> 00:06:28.400 Katarina, Diane, Diane Brady, and Krista, Erika, Olivia, and Carissa. 38 00:06:31.440 --> 00:06:38.240 I believe that's all yeah that's all cool all right Sarah let's dive into it. 39 00:06:43.520 --> 00:06:54.960 Yeah I have made some changes because it was it has been so slow the last I haven't dropped I 40 00:06:54.960 --> 00:07:03.440 gained followers but my posts are not going anywhere so I don't know before I got that 41 00:07:03.440 --> 00:07:10.560 in the thousands now I get in the hundreds so I made some changes to my page and I just want 42 00:07:10.560 --> 00:07:21.120 you to look at them if they are better okay I got it give me a second I'm gonna open this now 43 00:07:27.120 --> 00:07:34.880 have you changed the username as well no the logo okay the logo I've changed and the bio 44 00:07:41.200 --> 00:07:43.120 I got it 45 00:07:55.680 --> 00:08:00.320 you're you're getting on average you're seeing about thousand views and then all of a sudden 46 00:08:01.120 --> 00:08:03.680 yes yeah okay 47 00:08:06.640 --> 00:08:15.760 now this week I only have two that's gotten two or three got up to thousand 48 00:08:15.760 --> 00:08:20.000 rest have been stuck in two three hundreds 49 00:08:22.480 --> 00:08:24.960 got it got it okay so 50 00:08:25.360 --> 00:08:30.160 you changed the logo have you changed the the theme as well some of the 51 00:08:30.160 --> 00:08:39.039 content I just changed I changed the logo and I changed the bio okay yeah okay I got it 52 00:08:40.000 --> 00:08:44.400 it's the only thing after a discussion with my best friend 53 00:08:44.400 --> 00:08:57.840 okay okay no that's great give me one second let me look into this 54 00:09:04.720 --> 00:09:11.840 all right 55 00:09:15.360 --> 00:09:17.840 you are right now it doesn't have to determine 56 00:09:33.040 --> 00:09:41.120 so some of those ctas like for instance join us you don't want to use them before the video 57 00:09:41.120 --> 00:09:48.000 go viral just after oh no it does it is after I see here okay no I got it just I was not seeing 58 00:09:48.000 --> 00:09:54.320 see the edited um so there are a few things that I I want to recommend number one is as 59 00:09:54.320 --> 00:09:59.760 you change the logo guys I'm gonna like this is across the board 60 00:10:00.000 --> 00:10:04.360 Because I don't want to teach you so that you are, in a sense, 61 00:10:04.360 --> 00:10:06.080 dependent on me, so that you can also 62 00:10:06.080 --> 00:10:10.120 know in the future how to navigate those situations. 63 00:10:10.120 --> 00:10:13.600 So we are constantly, even me, that I 64 00:10:13.600 --> 00:10:17.640 have a very large page, I'm constantly testing things. 65 00:10:17.640 --> 00:10:19.800 And if one thing starts working, I 66 00:10:19.800 --> 00:10:24.920 will always find solutions by tweaking my strategy. 67 00:10:24.920 --> 00:10:28.280 For yours, Sarah, what I would recommend in this case, 68 00:10:28.440 --> 00:10:33.920 you change the logo, but you see a decrease as a whole. 69 00:10:33.920 --> 00:10:38.000 I like this logo very much, by the way. 70 00:10:38.000 --> 00:10:39.840 I like it better than this one. 71 00:10:39.840 --> 00:10:40.640 This is good. 72 00:10:40.640 --> 00:10:44.400 This one, to me, it looks cleaner, pretty. 73 00:10:44.400 --> 00:10:48.160 I recommend changing the background to black 74 00:10:48.160 --> 00:10:52.040 so this can pop out a little bit more on your videos. 75 00:10:52.040 --> 00:10:55.080 And what I would do here on the content 76 00:10:55.080 --> 00:10:59.440 is I'll go back historically, find those content that 77 00:10:59.440 --> 00:11:03.600 did better, like the best content that you did, 78 00:11:03.600 --> 00:11:07.160 and apply that to the next 7 to 10 videos 79 00:11:07.160 --> 00:11:10.120 going up that you're going to post. 80 00:11:10.120 --> 00:11:13.880 With a new theme, 7 to 10 videos do that. 81 00:11:13.880 --> 00:11:18.680 Now, always think of different ways 82 00:11:18.680 --> 00:11:24.920 that you can get back your consistency or your engagement. 83 00:11:24.920 --> 00:11:27.800 If this means think of what did you 84 00:11:27.800 --> 00:11:33.040 do differently on your strategy, that has changed. 85 00:11:33.040 --> 00:11:37.920 Sometimes it can be, for instance, that, let's say, 86 00:11:37.920 --> 00:11:44.000 oh, I stopped posting this style or the content 87 00:11:44.000 --> 00:11:47.400 that I used to find that used to gain a lot of traction 88 00:11:47.400 --> 00:11:50.200 and I used to get to repost content that got, 89 00:11:50.200 --> 00:11:52.600 I don't know, over a million views. 90 00:11:52.600 --> 00:11:56.440 Now, I'm sharing posts that only got, let's say, 91 00:11:56.440 --> 00:12:00.640 300 million views. 92 00:12:00.640 --> 00:12:04.160 Sorry, 300 million likes. 93 00:12:04.160 --> 00:12:05.240 3 million likes. 94 00:12:05.240 --> 00:12:11.680 Let me make you co-host Tiffany Super Quaker. 95 00:12:11.680 --> 00:12:17.040 Because I have taken and tried to get them 96 00:12:17.040 --> 00:12:20.560 as high as possible viewed. 97 00:12:20.560 --> 00:12:25.800 But when they come to my page, they do not perform. 98 00:12:25.800 --> 00:12:30.280 And I'm posting consistently every day. 99 00:12:30.280 --> 00:12:31.680 I do it three times a day. 100 00:12:31.680 --> 00:12:36.160 And I have done that for a really long time now. 101 00:12:36.160 --> 00:12:39.840 And I don't really know what I am doing different, 102 00:12:39.840 --> 00:12:41.560 why it's not working. 103 00:12:41.560 --> 00:12:42.200 Got it. 104 00:12:42.200 --> 00:12:48.080 So I want to recommend that you try a few different angles. 105 00:12:48.080 --> 00:12:52.080 So angle number one, emotional content, 106 00:12:52.080 --> 00:12:55.800 something that your audience can relate deeply. 107 00:12:55.800 --> 00:12:57.800 It's more like, when I say emotional, 108 00:12:57.800 --> 00:13:02.280 try to think of cute videos, something that is emotional. 109 00:13:02.280 --> 00:13:07.200 Get people to feel like some sort of feeling towards, 110 00:13:07.200 --> 00:13:08.960 like, wow, this deep. 111 00:13:08.960 --> 00:13:10.920 Like, this really made me rethink 112 00:13:10.920 --> 00:13:13.520 or this really encouraged me or so on. 113 00:13:13.520 --> 00:13:15.880 Because I know you are sharing motivational. 114 00:13:16.600 --> 00:13:21.600 Like I see here, try leaning in to the emotional side. 115 00:13:21.600 --> 00:13:23.920 Usually, conversions are pretty high 116 00:13:23.920 --> 00:13:28.120 in the emotional content style. 117 00:13:28.120 --> 00:13:34.200 And then I recommend as well, double down on those cartoons. 118 00:13:34.200 --> 00:13:36.400 Since this one did well, I know the other one 119 00:13:36.400 --> 00:13:37.480 didn't do so well. 120 00:13:37.480 --> 00:13:39.280 But try leaning a little bit more here 121 00:13:39.280 --> 00:13:42.520 to test and see how that one is going to go. 122 00:13:42.520 --> 00:13:45.840 Yeah, I have some more in the storage. 123 00:13:45.840 --> 00:13:46.680 Awesome, awesome. 124 00:13:51.280 --> 00:13:53.800 Let me see. 125 00:13:53.800 --> 00:13:56.160 And I believe those are the tweets. 126 00:13:56.160 --> 00:13:58.000 Yeah, we will try that. 127 00:13:58.000 --> 00:14:03.760 We try with black and then we round up to next week. 128 00:14:03.760 --> 00:14:05.120 Awesome, awesome. 129 00:14:05.120 --> 00:14:05.640 OK. 130 00:14:05.640 --> 00:14:06.520 Good. 131 00:14:06.520 --> 00:14:08.000 Try that and let me know how it goes. 132 00:14:08.000 --> 00:14:08.600 Thank you. 133 00:14:08.600 --> 00:14:10.800 Yeah, thank you. 134 00:14:16.560 --> 00:14:17.320 Oh, yeah. 135 00:14:17.320 --> 00:14:20.920 Tiffany, do you have the link to the feedback form? 136 00:14:23.800 --> 00:14:26.120 If you have, can you send it in the chat, please? 137 00:14:26.120 --> 00:14:27.440 Yeah, I'll drop it in the chat. 138 00:14:27.440 --> 00:14:28.320 Yep. 139 00:14:28.320 --> 00:14:29.520 Thank you so much. 140 00:14:29.520 --> 00:14:32.840 I was trying to find it and I couldn't find. 141 00:14:32.840 --> 00:14:35.040 Krista, hello. 142 00:14:35.040 --> 00:14:36.800 Hi, good morning. 143 00:14:36.800 --> 00:14:44.400 Hey, so I think things are going fairly well. 144 00:14:44.480 --> 00:14:48.720 I have gained another 200 followers or so this week. 145 00:14:48.720 --> 00:14:51.160 So it's some posts that are still 146 00:14:51.160 --> 00:14:54.760 going from previous weeks, which just kind of blows 147 00:14:54.760 --> 00:14:56.560 my mind how that works. 148 00:14:56.560 --> 00:15:00.040 So what I'm really struggling with now is I feel like I've 149 00:15:00.000 --> 00:15:08.240 lost my brand in my Instagram page and I know that that's kind of the point is to gain influence 150 00:15:08.240 --> 00:15:16.960 but it's also my brand. Somebody had posted on the app I think it was or maybe it was on 151 00:15:16.960 --> 00:15:22.400 Rainmaker's Facebook that they couldn't join the calls but they've been gaining a ton of 152 00:15:22.400 --> 00:15:29.280 followers and I love how her page looks. It's called Crafty and Paper. I don't know if you've 153 00:15:29.280 --> 00:15:39.600 seen that. Okay so I'm wondering can I go back on my posts and right now I show text at the top 154 00:15:39.600 --> 00:15:44.800 with a little picture and I can't move it so I'm gonna have to be able I'm gonna have to go back 155 00:15:44.800 --> 00:15:53.360 and like do a cover of the actual the video but I'm wondering if I can make it look more like that 156 00:15:53.440 --> 00:15:55.440 because I think that would help me just kind of 157 00:15:56.560 --> 00:16:04.400 streamline in my head that it's not like a spammy page. It's a content page, you know? 158 00:16:06.960 --> 00:16:16.400 Yes, absolutely. You can definitely do that. If you can share your 159 00:16:16.400 --> 00:16:22.560 your page I'm gonna open both of them here. Sure. Did you get Crafty and Paper? 160 00:16:23.600 --> 00:16:25.760 Crafty and Paper, yes. I got it. Yeah, okay. 161 00:16:27.840 --> 00:16:31.760 Okay, well I just did the handle. I'm sorry. I know you don't know. It's okay for that. Okay. 162 00:16:32.640 --> 00:16:34.160 Yeah. 163 00:16:49.040 --> 00:16:56.880 So I know your pain. I completely understand. Yeah. There are ways around it. There are 164 00:16:56.880 --> 00:17:02.800 definitely ways around it and this is the page you're referring to, correct? Yes, yeah. 165 00:17:04.800 --> 00:17:15.599 So, oops, she is completely removing the the title and then keeping the yeah which is still 166 00:17:15.599 --> 00:17:21.760 what you were doing besides like from the fact that she removes completely the title so that 167 00:17:21.760 --> 00:17:30.240 it doesn't look the same. You can test the same thing. It is going to look more brandy. 168 00:17:31.040 --> 00:17:38.640 But you will need to bring this one up way more up from on your template so that it shows 169 00:17:39.200 --> 00:17:46.720 on your feed, okay? Right. Now, one thing, guys, that I want to share like across the board, 170 00:17:46.720 --> 00:17:56.720 Instagram usually, you will understand that it's a testing game until you find a winning strategy 171 00:17:56.720 --> 00:18:00.880 and then that winning strategy can work for years and then all of a sudden it's going to stop and 172 00:18:00.880 --> 00:18:08.400 then you have to find a new strategy. But what I want to say is like try different things. For 173 00:18:08.480 --> 00:18:13.760 instance, Krista, for you, let's say test that. Test removing the 174 00:18:17.600 --> 00:18:22.640 putting like this. You pretty much you do that in the grid. You just put the grid up and then 175 00:18:22.640 --> 00:18:28.880 you go there and you fix it. Try that like this one, for instance. Oh, this one is not. This one 176 00:18:28.880 --> 00:18:35.200 is completely. That was original content, actually, which did read. Okay. I mean, nice. 177 00:18:42.880 --> 00:18:48.800 Yes. We did better than a PVC. So, that's good because I remember if I'm not mistaken, 178 00:18:48.800 --> 00:18:54.720 you shared that original content would not do well and there's this discrepancy and it's 179 00:18:54.720 --> 00:19:02.080 normal in the beginning, but now is the perfect example that we see how slowly original content, 180 00:19:02.080 --> 00:19:06.480 they will tend to do well as you get to know more your audience. So, this is great. This is very 181 00:19:06.480 --> 00:19:14.000 good. So, going back to that, test it. Test the strategy. I always give like if you want to test 182 00:19:14.000 --> 00:19:19.440 a new strategy, test like for one week, two weeks, and then if it doesn't work, go back to your 183 00:19:19.440 --> 00:19:26.080 normal strategy. That's a good frame to collect data and actually know like does this strategy 184 00:19:26.080 --> 00:19:33.360 work for me or not, but there is no like right or wrong in us. I mean, there is right or wrong. 185 00:19:33.360 --> 00:19:39.280 However, there is no problem in trying new strategies because some strategies that are 186 00:19:39.280 --> 00:19:44.800 working like for other pages, they might do very well on your page and sometimes they might not, 187 00:19:44.880 --> 00:19:49.600 but if you don't try, you're not going to know. So, test it and let me know how it goes. 188 00:19:50.480 --> 00:19:56.080 Okay. So, the only thing you need. Yes, go. Yeah. No. Can I go back and change the covers 189 00:19:56.080 --> 00:19:59.920 on the ones to make it look better or is that going to hurt? Okay. 190 00:20:00.000 --> 00:20:02.000 Okay, no you can yeah 191 00:20:05.160 --> 00:20:10.000 Let me check one thing because you might need to change a few other things on your on your 192 00:20:10.600 --> 00:20:11.720 and 193 00:20:11.720 --> 00:20:13.520 on the frame 194 00:20:13.520 --> 00:20:17.960 where I take the viral content see how she has like it's nice and big and long and her 195 00:20:18.200 --> 00:20:25.400 Logos at the top and text is at the top. I have to change the frame size because a lot of viral videos I find 196 00:20:26.040 --> 00:20:28.040 in my 197 00:20:28.800 --> 00:20:34.800 Genre have text on top of them. So I have to get rid of the text. And so I change the 198 00:20:35.560 --> 00:20:37.560 Frame to kind of block that out 199 00:20:38.160 --> 00:20:40.160 If that makes sense 200 00:20:41.680 --> 00:20:45.520 So maybe I don't do that maybe I put text on top of it and leave it I 201 00:20:46.680 --> 00:20:53.540 Don't know if that's like bothering the algorithm or let me let me open my camera here super quick 202 00:20:58.040 --> 00:21:02.920 I just want to ensure that I get what you're saying 203 00:21:04.640 --> 00:21:06.640 Properly so 204 00:21:08.520 --> 00:21:10.520 This 205 00:21:11.040 --> 00:21:13.040 You're saying let's say you got you got a video 206 00:21:14.200 --> 00:21:15.920 Mm-hmm 207 00:21:15.920 --> 00:21:19.960 We finally let me find one video here. If you do have any with I 208 00:21:20.480 --> 00:21:22.920 Say this that was the case. We used the last time 209 00:21:24.000 --> 00:21:26.080 You mean the text are up here? 210 00:21:27.080 --> 00:21:29.960 No, I mean the text is on top of the video oh 211 00:21:30.640 --> 00:21:36.920 When I call the video on the actual yeah. Yeah, and usually it's at the top or the bottom so I can just crop it out 212 00:21:37.600 --> 00:21:39.960 So you can't see the original text 213 00:21:40.360 --> 00:21:45.320 But that's why my frame sizes are all different is because I kind of have to move that around 214 00:21:46.720 --> 00:21:48.720 Yes, I see I see 215 00:21:51.680 --> 00:21:53.680 Yeah in this case 216 00:21:57.080 --> 00:21:59.080 I 217 00:22:01.160 --> 00:22:04.720 Usually simplify the text up so it's not too much 218 00:22:05.160 --> 00:22:12.600 Yeah, but I always try to avoid having like text above and there but if the text they like if the text disappeared 219 00:22:12.720 --> 00:22:15.440 After I don't know a few seconds second 220 00:22:15.440 --> 00:22:20.440 You can keep the text above like you don't even have to reframe to try to hide this. It's fine 221 00:22:21.040 --> 00:22:22.600 Okay, okay 222 00:22:22.600 --> 00:22:24.720 I'll try to get more consistent with that 223 00:22:25.480 --> 00:22:29.400 Cool cool awesome, and I'm happy to hear that you're growing about 224 00:22:30.440 --> 00:22:35.040 200 per week, that's great. Very good. Yeah. Yeah. Thank you. Great job 225 00:22:35.840 --> 00:22:37.840 Thank you. Thank you 226 00:22:38.680 --> 00:22:40.680 Hello Erica 227 00:22:41.400 --> 00:22:43.400 Hey you how are you? 228 00:22:43.680 --> 00:22:45.680 I'm doing great. How about yourself? 229 00:22:46.360 --> 00:22:51.920 Okay. Thank you. I'm dropping my my link in the in the chat 230 00:22:52.880 --> 00:22:56.080 Always interested in any general advice, but I also had a specific 231 00:22:57.000 --> 00:23:03.160 Question I am had like a little bit of a bump the last time we talked in gaining like a handful of followers 232 00:23:03.640 --> 00:23:10.600 And then I kind of like plateaued off again. So I've only gained one in the last in the last two weeks. So 233 00:23:11.800 --> 00:23:15.800 I've been thinking about maybe trying to get more in my pages about 234 00:23:16.360 --> 00:23:21.000 kind of nature crafts, especially for people who may not be crafty people, so 235 00:23:22.920 --> 00:23:26.240 Yeah, like easy nature crafts you can do with your kids and so 236 00:23:26.880 --> 00:23:29.920 I've like my algorithm now is is 237 00:23:30.280 --> 00:23:35.640 Really like focused on like serving me a ton of like nature crafts, which is great when I'm like gonna gather 238 00:23:36.320 --> 00:23:37.440 my 239 00:23:37.440 --> 00:23:44.520 Proven viral content but also like the the highest like viewed reels in this genre are not like 240 00:23:45.000 --> 00:23:50.880 Enormously huge and they probably also don't connect so much with like a larger audience. So I was thinking about maybe 241 00:23:51.560 --> 00:23:56.720 Kind of branching out and like I don't know maybe doing some like craft fails or something like that 242 00:23:56.960 --> 00:24:02.560 By by trying to like pull some videos that are that are actually like far more viral 243 00:24:02.560 --> 00:24:07.440 But I don't know how to search for like these generally viral videos 244 00:24:08.720 --> 00:24:13.600 I'm also like a little concerned that it might screw up my very like manicured 245 00:24:14.320 --> 00:24:19.080 But I have like a side like like Instagram account that I can use just to like pluck those 246 00:24:19.080 --> 00:24:22.840 But I've been searching for videos and I can't really figure out how to find them 247 00:24:22.840 --> 00:24:25.640 So I was just wondering if you had any strategies of like how to get like 248 00:24:25.880 --> 00:24:32.160 Just like really viral videos that are more of a general like audience. I know how to search for like specific ones, but 249 00:24:33.440 --> 00:24:35.440 Got it 250 00:24:36.200 --> 00:24:38.200 Yes 251 00:24:39.160 --> 00:24:43.160 There are a few things what I do if you haven't already I 252 00:24:43.520 --> 00:24:47.480 Suggest that you like what are you gonna do is you go to your browser? You're gonna 253 00:24:48.480 --> 00:24:51.960 Drop some keywords related to to what you do 254 00:24:52.480 --> 00:24:55.960 so it like for instance, you can you can type like 255 00:24:56.480 --> 00:25:00.000 Botanical crafts or just crafts and then you're gonna look into the 256 00:25:00.000 --> 00:25:05.120 those pages. Let me see if it works for me. Give me a second. 257 00:25:06.760 --> 00:25:09.600 I don't think I can do that on on the 258 00:25:11.120 --> 00:25:12.320 on the feed. 259 00:25:13.360 --> 00:25:17.720 Sorry, not on the feed. Yeah, I can't do on on my computer, but 260 00:25:17.720 --> 00:25:20.440 on your phone on the on the research tab, you're going to 261 00:25:20.440 --> 00:25:21.400 type type 262 00:25:23.000 --> 00:25:28.640 craft, then from there, you want to find the biggest, like find 263 00:25:28.800 --> 00:25:32.520 you're going to find a lot of viral videos, then you open and 264 00:25:32.520 --> 00:25:33.680 find those pages. 265 00:25:34.680 --> 00:25:39.040 From there, you want to find their their most viral videos on 266 00:25:39.040 --> 00:25:40.200 their on their feed. 267 00:25:41.480 --> 00:25:45.760 And let me, let me just find one page is because it really 268 00:25:45.760 --> 00:25:49.400 doesn't work on the Oh, yeah, I can find it here. So for 269 00:25:49.400 --> 00:25:50.080 instance, 270 00:25:52.240 --> 00:25:54.880 this means like this is very good, because it means that the 271 00:25:54.960 --> 00:25:56.120 the algorithm is actually 272 00:25:58.800 --> 00:26:01.840 already, like knowing your niche, because when I when I do 273 00:26:01.840 --> 00:26:05.040 this, you can see the type of pages that the algorithm is is 274 00:26:05.040 --> 00:26:08.920 referring to me. So this means the algorithm knows like your 275 00:26:08.920 --> 00:26:10.160 niche, which is great. 276 00:26:11.720 --> 00:26:17.080 But once you find those pages, open the the plus icon so that 277 00:26:17.080 --> 00:26:20.960 you can find more pages on that niche. And that way you find 278 00:26:20.960 --> 00:26:24.640 like you go through their feed finding the most viral content. 279 00:26:25.400 --> 00:26:28.800 This is one way that I do. And it's exactly like, as you said, 280 00:26:28.800 --> 00:26:32.000 you train your algorithm for from these accounts, I would do 281 00:26:32.000 --> 00:26:35.160 the same on the other account so that the algorithm is sending 282 00:26:35.160 --> 00:26:39.240 you more and more videos like those. So spend some good time 283 00:26:39.240 --> 00:26:42.880 on the Explorer page, try to find typing keywords and then 284 00:26:42.880 --> 00:26:47.480 finding those big pages. Once you do that, I recommend having 285 00:26:47.480 --> 00:26:52.200 like about 10 pages that you can refer to all the time. Like I do 286 00:26:52.200 --> 00:26:57.120 like I have, I have your Instagram, I have a lot of pages 287 00:26:57.120 --> 00:27:00.760 that I refer to find the contents content ideas, save 288 00:27:00.760 --> 00:27:04.480 them, save about 10 creators, then 10 big pages that you can 289 00:27:04.480 --> 00:27:08.320 leverage content from, this is going to help you. And then 290 00:27:09.480 --> 00:27:14.200 another thing that I do is I use Twitter. I use Twitter, in my 291 00:27:14.200 --> 00:27:18.840 case, my niche, I'm posting a lot of news. And usually it's 292 00:27:18.840 --> 00:27:23.320 where like news are posted like first on Twitter. But you have 293 00:27:23.320 --> 00:27:25.840 also a lot of different niches and a lot of different type of 294 00:27:25.840 --> 00:27:29.200 funding that you can find on Twitter. I recommend using that 295 00:27:29.200 --> 00:27:34.320 as well. If you want to go the extra mile, but that's how I do. 296 00:27:34.720 --> 00:27:41.760 Now, page related feedback, I do have one quick one for you. 297 00:27:42.600 --> 00:27:51.280 Which is, use Azure ads here, and change this, this font for 298 00:27:51.320 --> 00:27:54.800 the this like you, what we're trying to replicate with these 299 00:27:54.840 --> 00:27:58.800 template is to replicate the Twitter format. So the font 300 00:27:58.800 --> 00:28:02.360 needs to be that one again, it doesn't have to, but I recommend 301 00:28:02.360 --> 00:28:06.360 that it's similar to what people are using on Twitter. And if you 302 00:28:06.360 --> 00:28:09.840 don't have your ads here, let's say somebody finds this video 303 00:28:09.840 --> 00:28:14.280 and they repost, this means like you probably lost like a 304 00:28:14.280 --> 00:28:17.240 chance of gaining a few followers because your ads is not 305 00:28:17.240 --> 00:28:22.000 there. So you want to add your ad there, just like, for instance, 306 00:28:22.000 --> 00:28:28.840 here you have should look somewhat like this, this is more 307 00:28:29.800 --> 00:28:34.520 it's closer to what they are using on Twitter. This is the 308 00:28:35.480 --> 00:28:36.720 Twitter format style. 309 00:28:37.520 --> 00:28:43.280 Okay, okay. And then and so just, just to clarify too, so 310 00:28:43.320 --> 00:28:46.680 you're saying like, instead of a better strategy would be to like 311 00:28:46.680 --> 00:28:50.080 go with like the the highest like the hottest like players in 312 00:28:50.080 --> 00:28:54.240 my specific niche, even though, like the most popular ones that 313 00:28:54.240 --> 00:28:58.200 I've seen only really get like one or 2 million like views on 314 00:28:58.200 --> 00:29:03.280 their reels, they're not getting like 20 3040 million reels, we 315 00:29:03.520 --> 00:29:06.120 it would be better for me to stay in that area than it would 316 00:29:06.120 --> 00:29:10.000 be for me to start like, grabbing some Jim Carrey or 317 00:29:10.000 --> 00:29:13.560 something like suddenly like throwing something totally wild 318 00:29:13.560 --> 00:29:13.920 in there. 319 00:29:14.720 --> 00:29:19.840 If it's too broad, you you're not like you're gonna attract 320 00:29:19.840 --> 00:29:23.800 the wrong audience. Okay, like you want to go broad as much as 321 00:29:23.800 --> 00:29:27.680 possible. But if you if it's too much, you're not going to attract 322 00:29:27.680 --> 00:29:30.240 people that is interested in that. And then it's like kind of 323 00:29:30.240 --> 00:29:36.240 like widens too much, then from there to, to nurture these 324 00:29:36.240 --> 00:29:39.080 audiences is going to be very difficult. So I would recommend 325 00:29:39.080 --> 00:29:44.800 like, try going broad, but still, if you can keep related 326 00:29:44.800 --> 00:29:46.760 to the niche, like the better. 327 00:29:49.440 --> 00:29:50.200 Great thing. 328 00:29:51.360 --> 00:29:54.640 Thank you. Sarah, I just I just remember one thing that I 329 00:29:54.640 --> 00:29:59.280 forgot to share when I was giving you feedback. I remember 330 00:29:59.280 --> 00:29:59.800 that 331 00:30:00.000 --> 00:30:02.720 you are using too many hashtags. 332 00:30:02.720 --> 00:30:05.760 So I recommend using three to five max. 333 00:30:05.760 --> 00:30:07.720 Reduce those amount of hashtags 334 00:30:07.720 --> 00:30:12.440 because sometimes Instagram can see that as spam. 335 00:30:15.800 --> 00:30:16.640 Carissa. 336 00:30:20.400 --> 00:30:22.160 Hello, are you there? 337 00:30:22.160 --> 00:30:23.000 Hey, Uke. 338 00:30:23.000 --> 00:30:24.760 Yes, just found it. 339 00:30:24.760 --> 00:30:25.600 Hey, how's it going? 340 00:30:25.600 --> 00:30:27.000 Hello. 341 00:30:27.000 --> 00:30:28.440 Doing great. 342 00:30:28.440 --> 00:30:29.640 Good to have you here. 343 00:30:30.320 --> 00:30:32.160 Thank you, appreciate your time. 344 00:30:32.160 --> 00:30:35.960 So I'm hoping you can just take a look at our page. 345 00:30:38.560 --> 00:30:42.800 I'm just still having a hard time with traction on this. 346 00:30:42.800 --> 00:30:47.800 I did add the call to actions on our reels that went viral. 347 00:30:52.440 --> 00:30:57.440 And now that we've been using the new logo consistently, 348 00:30:58.040 --> 00:31:03.040 I started adding it to all those that were from before too. 349 00:31:04.400 --> 00:31:06.760 But we actually, we lost one follower. 350 00:31:06.760 --> 00:31:08.920 We're not gaining, but you know, 351 00:31:08.920 --> 00:31:12.880 we're not losing like major, but like we lost one, 352 00:31:12.880 --> 00:31:15.200 but we're also not moving forward. 353 00:31:15.200 --> 00:31:17.360 So I'm just hoping maybe you can point out anything 354 00:31:17.360 --> 00:31:18.720 that I need to do different. 355 00:31:19.800 --> 00:31:21.520 Okay, okay, got it. 356 00:31:25.040 --> 00:31:26.120 Let's dive into it. 357 00:31:28.280 --> 00:31:29.120 Okay. 358 00:31:38.960 --> 00:31:40.960 Oh, and I changed the colors back. 359 00:31:40.960 --> 00:31:45.960 You said to give the picture some colors to make it pop 360 00:31:47.560 --> 00:31:50.520 because before it was just like mostly black and white. 361 00:31:50.520 --> 00:31:52.600 Yeah, I remember that. 362 00:31:52.600 --> 00:31:53.760 I did that too. 363 00:31:57.480 --> 00:31:59.400 So just a quick feedback. 364 00:31:59.400 --> 00:32:04.400 I would make this sentence a little bit more relatable. 365 00:32:09.560 --> 00:32:10.400 Let me see. 366 00:32:17.000 --> 00:32:18.840 Let me go, let me go over the feed up. 367 00:32:18.840 --> 00:32:21.320 I'll have some ideas to share there. 368 00:32:21.320 --> 00:32:22.160 Okay. 369 00:32:27.440 --> 00:32:32.440 Oh, I think I lost my, can you hear me? 370 00:32:55.800 --> 00:32:56.640 Yep. 371 00:32:57.800 --> 00:32:58.640 Um. 372 00:33:07.240 --> 00:33:10.440 I wasn't sure if it was because we had changed 373 00:33:10.440 --> 00:33:15.440 our profile picture and maybe that kind of set us back 374 00:33:15.560 --> 00:33:17.920 a little bit because we've, you know, 375 00:33:17.920 --> 00:33:22.480 we've been getting more posts out there 376 00:33:22.480 --> 00:33:24.120 with that new picture, 377 00:33:24.120 --> 00:33:29.040 but I don't know how long that took or I just, 378 00:33:29.040 --> 00:33:29.880 I don't know. 379 00:33:31.360 --> 00:33:32.600 Yeah, it's okay. 380 00:33:32.600 --> 00:33:36.520 So I would add something like sharing 381 00:33:36.520 --> 00:33:40.440 and then what are you sharing daily? 382 00:33:44.440 --> 00:33:48.160 Actually, you know what, add here like new account. 383 00:33:48.160 --> 00:33:50.240 Give me a second, new account. 384 00:33:54.120 --> 00:33:54.960 Okay. 385 00:34:19.440 --> 00:34:21.560 I wanna, let me just share with you like 386 00:34:21.560 --> 00:34:22.560 what I have in my mind, 387 00:34:22.560 --> 00:34:25.199 but I'm not able to create a sentence out of it. 388 00:34:25.199 --> 00:34:28.600 I want to create something like new account, 389 00:34:28.600 --> 00:34:32.440 sharing, watch your big influencers don't share. 390 00:34:32.440 --> 00:34:34.199 Something around those lines, 391 00:34:34.199 --> 00:34:37.400 because it's like, it's kind of like creating this, 392 00:34:37.400 --> 00:34:40.480 hey, I'm a new account and I share content that is unique. 393 00:34:40.480 --> 00:34:42.520 And a lot of the big brands that you follow, 394 00:34:42.520 --> 00:34:44.120 they don't share this type of content. 395 00:34:44.120 --> 00:34:49.120 So I want, but I need to put that into a one small sentence. 396 00:34:50.120 --> 00:34:54.000 So I'll give you this as a homework, 397 00:34:54.000 --> 00:34:59.000 new account, sharing, inspiring, adventures. 398 00:35:00.000 --> 00:35:08.960 content, like, I need, I need a pen and paper to actually come up with a good sentence there. 399 00:35:08.960 --> 00:35:14.000 But it would be around those lines. So you want to acknowledge that you are a small account, 400 00:35:14.000 --> 00:35:20.740 you're starting out, and that you share valuable content, like no other big pages are sharing. 401 00:35:20.740 --> 00:35:26.640 So things similar to this, that would be your social proof. This would eco-conscious, this 402 00:35:26.640 --> 00:35:32.360 is good, join us. I would, I would remove this one, this one line, because your, your 403 00:35:32.360 --> 00:35:45.080 first line is going to be way bigger than this. Okay. Or, or you need to remove the 404 00:35:45.080 --> 00:35:52.960 second one. Okay. Actually, regardless, I recommend removing this one. Okay. Let the 405 00:35:52.960 --> 00:35:59.760 first line be your quote-unquote CTA. Let your first line speak for itself. And then 406 00:35:59.760 --> 00:36:05.040 remove, remove this one. And the first line where it says for Wanderlust Souls, that's 407 00:36:05.040 --> 00:36:10.400 where you're saying I need to put new account, sharing, inspiring, adventure, something to 408 00:36:10.400 --> 00:36:24.400 make it happen. Okay. Yes, exactly. Yeah. All right. And then in regards to the content, 409 00:36:24.400 --> 00:36:35.840 it's give me a second and I feel like we need to, there are some wordings that feels a little 410 00:36:35.840 --> 00:36:41.200 bit robotic. And I'll say one, like when the mountain calls, some people answer with pure 411 00:36:41.200 --> 00:36:49.360 adrenaline. This is so relatable. We want people to relate. Like for instance, this is relatable. 412 00:36:49.360 --> 00:36:54.720 Anyone feels like the weekend is way too short. This is relatable because everybody feels that 413 00:36:54.720 --> 00:37:02.640 in a way, shape or form. Give me one second. Tag your friend you want to escape the, 414 00:37:02.720 --> 00:37:12.400 the mountain with tag. I would say tag a friend, but this, this is fine because it 415 00:37:12.400 --> 00:37:30.240 gets people to engage if they relate. Give me one second. This is so great. 416 00:37:32.800 --> 00:37:38.320 So usually instead of saying, LOL, I wouldn't have an emoji here, like a laughing emoji. If, 417 00:37:38.320 --> 00:37:46.800 if that's a funny content, but I would say to work on, on the, on the hooks to make them more 418 00:37:46.800 --> 00:37:55.760 relatable as, as a whole. Perfect for a campaign. It's, it's not as relatable. Like it's not going 419 00:37:55.760 --> 00:38:17.840 to build curiosity, but let me watch this. I will say this. 420 00:38:17.840 --> 00:38:26.320 Give me a second. Just. 421 00:38:32.560 --> 00:38:39.280 So in this case, I would say when they ask me why I like off-roading and then this would be 422 00:38:39.280 --> 00:38:45.040 the answer. When you say perfect for a campaign, it's kind of like you are answering, but it's 423 00:38:45.040 --> 00:38:51.760 not relatable and it doesn't build curiosity. Okay. 424 00:38:53.040 --> 00:39:05.520 Jeeps. Give me one second. I'll find another example to support you. Try to try my best. 425 00:39:15.760 --> 00:39:23.520 Okay. And then one thing that I'm, I'm seeing as well is you can be sharing more viral videos. 426 00:39:24.640 --> 00:39:32.960 Now you have like open, like it's a little bit wider, your, your niche, try, try and go in more 427 00:39:32.960 --> 00:39:42.640 broad with the content that you're posting. More viral. And any, almost the good thing about your 428 00:39:42.640 --> 00:39:48.640 niches, because almost anything related to nature, related to adventure, you can repost. So 429 00:39:48.640 --> 00:39:55.040 like go really broad as much as you can with those to share the most viral type of content you can 430 00:39:55.040 --> 00:39:59.840 find out there. Okay. So, and you. 431 00:40:00.000 --> 00:40:05.760 that's why I started like posting some of like the the four whaling videos and stuff because I was 432 00:40:05.760 --> 00:40:12.880 trying to like integrate that in there um but I wasn't sure if that was too broad so that answers 433 00:40:12.880 --> 00:40:19.680 my question I appreciate that um one thing I did want to ask you about was like there's some videos 434 00:40:19.680 --> 00:40:24.960 and I don't know why but in it just maybe the way that it happens or the time that I post or 435 00:40:24.960 --> 00:40:30.480 I don't even know but you see how like there's some of them they're like 300 and then it'll 436 00:40:30.480 --> 00:40:37.360 jump to like you know 2000 or 1300 and then it goes real real low again and it's just it seems 437 00:40:37.360 --> 00:40:49.520 like it's so random yes yes that's it you get it um so this is this is normal usually the the way 438 00:40:49.520 --> 00:41:00.080 is random is because like trust me once um the the the good thing is like the average of your 439 00:41:00.080 --> 00:41:05.760 videos they are hitting at least 500 it's normal that some videos they'll get like for instance 440 00:41:05.760 --> 00:41:13.360 this 38 and the reason why this happened is because algorithm didn't push at all so majority 441 00:41:13.360 --> 00:41:19.360 of those views just came from your followers and you don't have as many followers the more you 442 00:41:19.360 --> 00:41:25.680 increase this the more you're going to increase your average like how can you say not average 443 00:41:25.680 --> 00:41:34.160 your lower views on on your on your feed so you think I should delete that one that has the 38 444 00:41:34.160 --> 00:41:41.360 or should I archive it or something because it's not really like in this case you can delete this 445 00:41:41.360 --> 00:41:46.160 one but don't make it a bit of deleting deleting content that didn't do well because they can do 446 00:41:46.160 --> 00:41:55.280 well after a while okay yeah all right so I'll work on trying to figure out how what I should 447 00:41:55.280 --> 00:42:05.600 put in the bio yes but you said I do need to make sure I include that it is a new account so do I 448 00:42:05.600 --> 00:42:11.680 start it out just saying like new account and then like do like a dash or something and then put like 449 00:42:11.680 --> 00:42:21.440 who it's for or something like that yes exactly okay all right cool thank you thank you 450 00:42:23.680 --> 00:42:25.120 hello 451 00:42:30.320 --> 00:42:31.840 I think Krista was before me 452 00:42:31.840 --> 00:42:40.240 oh yeah she forgot oh good 453 00:42:44.320 --> 00:42:45.040 you were next 454 00:42:48.800 --> 00:42:51.280 yes Emil yeah 455 00:42:56.240 --> 00:42:57.360 Krista you don't want to go next 456 00:42:57.600 --> 00:43:04.800 I think she went already yeah I forgot to lower my hand oh okay perfect you I have an account for 457 00:43:04.800 --> 00:43:12.720 you to review it's my first time giving you my handle um okay let me give it to you I know 458 00:43:12.720 --> 00:43:21.680 a down-to-earth doc so hang on uh down to earth doc so um there's so many reasons why I have this 459 00:43:21.680 --> 00:43:25.760 going up until now but finally I had second eyes with Megan and second eyes two second eyes with 460 00:43:25.760 --> 00:43:30.080 Tiffany and the cool thing is we just finally made some posts yesterday and I already have 461 00:43:30.080 --> 00:43:36.160 like 5,000 views oh that's awesome 462 00:43:41.600 --> 00:43:48.960 starting to connect you to my I'm going to tether you to my phone because the wi-fi is 463 00:43:49.680 --> 00:43:53.600 is no worries I'll wait for you to connect go for it 464 00:43:57.200 --> 00:44:00.800 um in the meantime I saw we had a question here from Abby 465 00:44:01.600 --> 00:44:08.320 um do we want to go over Abby's question um as Emil connects to her phone in the meantime 466 00:44:10.400 --> 00:44:13.360 um all right first time talk to you 467 00:44:19.280 --> 00:44:28.320 um so if there is a right time to post pvc that is the question one for example there is one day 468 00:44:38.960 --> 00:44:45.680 okay that that's a very good question Abby because um these are things that we do subconsciously so 469 00:44:45.680 --> 00:44:51.600 the question that Abby asked was if there is a the right time to post a pvc and number two 470 00:44:51.600 --> 00:44:57.840 is if one viral like one video goes viral when do we post the next one immediately 471 00:44:58.640 --> 00:44:59.760 so that's a great question 472 00:45:00.960 --> 00:45:10.240 Number one is there is no time exactly to post PVCs, but I usually like to 473 00:45:11.280 --> 00:45:17.760 give a gap, like a buffer between them. So let's say if I'm posting three times per day, 474 00:45:17.760 --> 00:45:21.280 I would do morning, afternoon, evening. The reason for this is because we want to get 475 00:45:23.040 --> 00:45:28.080 the audience in different times. Because let's say that you post in the morning, 476 00:45:28.080 --> 00:45:32.640 but somebody that likes your content, they are usually working in the morning, they will never 477 00:45:32.640 --> 00:45:38.000 see your content. Not never, because Instagram will push it, but they only see your viral content. 478 00:45:38.000 --> 00:45:43.840 So you want to post in the evening, let's say, when that person is back from their work and 479 00:45:43.840 --> 00:45:49.600 they are spending some time on their phone, right? So that is how it would split. And then let's say 480 00:45:49.600 --> 00:45:55.200 you're posting twice, I'll do morning, afternoon, or sometimes morning, evening, just to get, 481 00:45:55.360 --> 00:46:02.480 capture a different audience type. In my case, I'm posting a lot. So it's like I do usually 482 00:46:02.480 --> 00:46:09.360 gaps between one to two hours. But yeah, that is on the time. Now, let's say a video went viral, 483 00:46:10.160 --> 00:46:16.320 I usually don't post immediately another one. And the reason for this is I want to give exposure to 484 00:46:16.320 --> 00:46:22.320 that video as much as possible. So let's say a video is going absolutely viral, I will leave 485 00:46:22.400 --> 00:46:28.000 it up to three hours without posting anything on top. I'll just let it grow and let it like 486 00:46:28.000 --> 00:46:34.400 get as many reach as possible. Because in my case, I post every hour. So a video went viral, 487 00:46:34.400 --> 00:46:39.040 I'm not going to post every hour, I'm going to give a little bit more time. So that can get 488 00:46:39.040 --> 00:46:43.600 even more views. And then I post another one. Sometimes I leave up to even four hours, 489 00:46:43.600 --> 00:46:49.440 if it's really, really viral. For me, and across the board, it's good that you know, 490 00:46:50.400 --> 00:46:56.000 based on your engagement, when is a video viral? Okay, this is this is something very interesting 491 00:46:56.000 --> 00:47:03.200 that I do on my page, which is, let's say, you are used to see that after an hour or two hours, 492 00:47:03.200 --> 00:47:11.440 your video will get, let's say 100 views, or 1000 views, or 500 views after one hour. So it 493 00:47:11.440 --> 00:47:16.800 legitimately gets, I don't know, like 2000. And that's not your normal, this means that that 494 00:47:16.800 --> 00:47:21.360 video is going well, maybe it's not going to explode, but maybe it's going to go more viral 495 00:47:21.360 --> 00:47:27.600 than than usual. In my case, it's like I know that if a video gets 200,000 views in one hour, 496 00:47:27.600 --> 00:47:33.840 I know that is going to blow up. I usually know. So find what is your threshold. And that is going 497 00:47:33.840 --> 00:47:38.480 to give you like so that you can anticipate is this video going to go viral or not. Now, 498 00:47:39.120 --> 00:47:42.960 this doesn't mean that the videos it's gonna like actually go viral. 499 00:47:45.600 --> 00:47:51.200 If the video didn't get to that a lot of like double of your views that you get in one hour, 500 00:47:51.200 --> 00:47:56.080 let's say, this doesn't mean that that video is not going to go viral, because we spoke about this, 501 00:47:56.080 --> 00:48:01.440 it can go viral after a week or two weeks. But those that go viral immediately, those are the 502 00:48:01.440 --> 00:48:07.520 most like it's usually like they really go above and beyond. So that's very good. Keep that in 503 00:48:07.520 --> 00:48:15.760 mind. But that is the answer for your questions. Abby. Now, Emil, you're back. Let's go over your 504 00:48:15.760 --> 00:48:24.720 question. Which actually you asked already, which was to to review your your brand and share. 505 00:48:24.720 --> 00:48:27.680 I only have three points, three posts. So to be really quick for you. 506 00:48:28.800 --> 00:48:36.160 Okay. No problem. So first of all, you're studying strong. That is very, very good. 507 00:48:36.160 --> 00:48:43.280 I see three videos, all of the three videos went viral. And when I mean viral is because you only 508 00:48:43.280 --> 00:48:51.040 have 13 followers. And like all of those videos are reaching, I would say probably like over 95% 509 00:48:51.040 --> 00:48:57.760 of your audience, which I think three followers are not true, because they're like, 5k. What are 510 00:48:57.760 --> 00:49:03.680 they called? Get more fans get more 5k followers. So three of them are like not even true followers. 511 00:49:04.240 --> 00:49:09.680 I see. I see. Yeah, I see bot accounts. No, no problem. This is too great. 512 00:49:10.880 --> 00:49:17.040 So when I know the lineup on the post is not very good. After Tiffy and I had posted the first two, 513 00:49:17.040 --> 00:49:20.480 she's like, Oh, wait, I forgot to tell you about the alignment. So I figured it out for the third, 514 00:49:20.480 --> 00:49:23.040 the third one. So I'll make it look prettier on the post page. 515 00:49:23.760 --> 00:49:30.880 Okay, okay. So same here with this other two on the grid, feel free to align that. 516 00:49:30.960 --> 00:49:33.840 But why can't you edit it after you post it? I don't understand. 517 00:49:36.160 --> 00:49:43.680 I mean, you can, you can. It's gonna be tricky. But after you post, what you can do is you go to 518 00:49:43.680 --> 00:49:50.720 your reels, edit, and then change cover. So what are what you can only change the starting point, 519 00:49:50.720 --> 00:49:59.760 you can't change the up down. Yes, but I have a trick that you can do. So for that one, 520 00:50:00.720 --> 00:50:02.400 Chris, I was like, oh, I want to hear. 521 00:50:05.040 --> 00:50:07.040 I need this trick too. Yes, please. 522 00:50:08.400 --> 00:50:13.360 There are a few ways that we can do that. What I'm going to do is, for instance, I will go to 523 00:50:14.800 --> 00:50:23.360 the my Canva. So let me find a, I think it's four by three, if I'm not mistaken. 524 00:50:24.640 --> 00:50:28.880 And also, sorry, on the same note for the editing, I wanted to change a little bit the 525 00:50:30.240 --> 00:50:34.880 hook for the second video. Can I also change that or should I not change that? 526 00:50:35.520 --> 00:50:46.000 The hook? Yes, you can change the hook, yes. Give me one second. Let me go over this. 527 00:50:46.000 --> 00:51:02.160 Hold on. I will have, just a second, I'll ask my wife. She's a graphic designer, she'll know this 528 00:51:02.160 --> 00:51:11.280 better. Rebeca, what is the size of the Instagram grid when only the square? 529 00:51:13.280 --> 00:51:15.280 1080 by 1080, okay. 530 00:51:15.280 --> 00:51:33.840 Okay, so 1080 by 1080, I want to. 531 00:51:37.600 --> 00:51:43.760 Okay, this is going to take a bit longer, but I'm going to show you exactly how I do it. 532 00:51:44.560 --> 00:51:50.320 So let me go here, create a new design. This design is going to be 1080 by 1080. 533 00:51:52.240 --> 00:52:01.200 Constant design, 1080 by 1080. I'll save this as an image, you'll understand shortly Instagram's 534 00:52:01.200 --> 00:52:08.960 grid. So here, what you are going to do is, let's say, for instance, I'm going to just 535 00:52:09.760 --> 00:52:16.880 paint this to, let's say, pink. I'm going to download this as an image. Download. The size 536 00:52:16.880 --> 00:52:22.800 is 1080 by 1080 pixels, okay. Download image. Now, what I'm going to do, let me duplicate this. 537 00:52:22.800 --> 00:52:31.360 Let's say that this is what you want your, what is it called, your cover to be. I'll go here, 538 00:52:31.920 --> 00:52:38.880 drop in there, okay. So I get an image. This square means that this is going to be your, 539 00:52:38.880 --> 00:52:50.320 like, where, whoops, where your feed, like, this is the grid. This is exactly this. This 540 00:52:50.320 --> 00:52:56.640 square that you can see there. So I'm going to bring this to the center. You can do this 541 00:52:57.360 --> 00:53:04.880 with your template as well. This means that everything that is in front of the 542 00:53:06.560 --> 00:53:15.760 pink thingy, it's going to show up on your grid. So you're going to take a screenshot of your, 543 00:53:17.920 --> 00:53:26.080 what is it called, of your cover. You already posted, yeah. Take, you're going to go on your 544 00:53:26.160 --> 00:53:31.520 video, take a screenshot. Let's say that this is a, this is the cover that I want. 545 00:53:31.520 --> 00:53:37.440 Let me just delete this, just for the sake of this example. Let's say that here is my cover, 546 00:53:37.440 --> 00:53:45.200 okay. I'm going to go, oops, I'm going to go over, let me hide this. 547 00:53:47.440 --> 00:53:51.920 It might seem complicated, but trust me, it's not. I'm going to go over the whole strategy again, 548 00:53:52.880 --> 00:53:58.320 just so we get this. So I'm going to hide this, just so I can take a screenshot of this. 549 00:53:58.960 --> 00:54:06.160 This is the cover that I want. So it's there. Now, let's say that I'm going to delete all of 550 00:54:06.160 --> 00:54:15.680 this. Now I just have a blank, like, black. Now bring the pink here to the center. You can now 551 00:54:16.160 --> 00:54:26.320 either show the, sorry, show the border, the margins, right? And you can add the margin, 552 00:54:26.320 --> 00:54:32.400 let's say one to the top and one to the bottom. This is exactly where your cover is going to be. 553 00:54:32.400 --> 00:54:37.600 I'm going to remove those. Actually, I'm not going to remove those because I would lose them. 554 00:54:38.480 --> 00:54:42.800 These are from mine, but you get that. We are referring to the first one and the bottom one, 555 00:54:42.800 --> 00:54:48.640 okay? Now let's say that I have this cover that I just took a screenshot. 556 00:54:50.160 --> 00:55:09.680 What are you going to do is you are going to upload it here. 557 00:55:00.000 --> 00:55:08.920 then you want to fit this exactly where you want the cover to be so let's say 558 00:55:08.920 --> 00:55:14.480 remember that the grid is this upper part and this down part remember that 559 00:55:14.480 --> 00:55:18.520 this is what is gonna what your grid is gonna look like let's say that I want 560 00:55:18.520 --> 00:55:24.600 this part to be my grid just this this is what is gonna look like does that 561 00:55:24.600 --> 00:55:33.440 make sense yes everyone Krista did you get it and is it the same thing for 562 00:55:33.440 --> 00:55:41.160 changing the caption no the caption you on the app you press edit and then you 563 00:55:41.160 --> 00:55:48.360 change the caption there in the end the reason I do this here here is like if I 564 00:55:48.360 --> 00:55:53.280 really want to have accurate like exactly where to go and you know I'm 565 00:55:53.280 --> 00:55:58.320 gonna be you're not gonna be like both like changing and going back because if 566 00:55:58.320 --> 00:56:02.280 you don't do this you can just take a screenshot but then you have to bring it 567 00:56:02.280 --> 00:56:06.040 down bring it down bring it down but here's the best way that you can do this 568 00:56:06.040 --> 00:56:12.440 or for the grid and that when you upload it is gonna be exactly where you where 569 00:56:12.440 --> 00:56:17.600 you left so I'm gonna use another example let's say that let me get a an 570 00:56:17.960 --> 00:56:23.840 image from this so let's clarify that this is only when you make a mistake 571 00:56:23.840 --> 00:56:30.280 like yes okay yeah this is only like you already posted you don't want to like 572 00:56:30.280 --> 00:56:35.160 and there's something wrong with the cover you need to change regardless then 573 00:56:35.160 --> 00:56:39.080 you go there and then you do this download and then upload yeah that is 574 00:56:39.080 --> 00:56:43.520 just in those cases or if you like you really want to change your your covers 575 00:56:43.520 --> 00:56:50.960 anyways but here in this case let's say that I want the entire image to be in my 576 00:56:50.960 --> 00:56:59.080 real let's say here the cover that is gonna be on the grid is and I want the 577 00:56:59.080 --> 00:57:04.880 face to be like in the grid which is the first line here in the bottom line I'm 578 00:57:04.880 --> 00:57:15.040 gonna do like this actually even more no actually I can do the same way so 579 00:57:15.040 --> 00:57:20.240 let's say this now this from this to this is what my grid is gonna look like 580 00:57:20.240 --> 00:57:23.240 okay 581 00:57:24.880 --> 00:57:32.200 let's see here and that's it you're doing so I went to I went to edit like 582 00:57:32.200 --> 00:57:36.560 just for the second video and all I have to edit is the caption I don't 583 00:57:36.560 --> 00:57:41.440 have I can't edit the the caption no sorry I can't edit the hook at the top 584 00:57:41.440 --> 00:57:50.240 oh I see what you mean no you can't okay yeah so if I wanted you would be again 585 00:57:50.240 --> 00:57:54.200 would you just that change the cover page change the hook and take a 586 00:57:54.200 --> 00:57:59.360 screenshot but even though I would not recommend doing that because that that 587 00:57:59.360 --> 00:58:03.640 cover is gonna only last for the hook is gonna only be for the cover the video 588 00:58:03.640 --> 00:58:12.440 yeah I'm gonna be judged yeah yeah yes okay got it I got it cool 589 00:58:12.440 --> 00:58:19.240 I don't want to ask you sorry oh sorry no it's fine so my pull it my account is 590 00:58:19.240 --> 00:58:22.360 also supposed to be educational because I'm a naturopathic doctor and so I 591 00:58:22.360 --> 00:58:26.840 started off with three PVC is just to kind of get a little bit of boost but 592 00:58:26.840 --> 00:58:31.880 there's also stuff that I want to post that are informational and they're not 593 00:58:31.880 --> 00:58:37.560 necessarily reels so what I'll give you an example of what I mean and should I 594 00:58:37.560 --> 00:58:41.000 wait to do that and still it until I have more views or should I start 595 00:58:41.000 --> 00:58:44.200 posting those now to get the algorithm understanding that I'm a naturopathic 596 00:58:44.200 --> 00:58:48.480 doctor providing information and what do I mean by that is like for example is 597 00:58:48.480 --> 00:58:52.840 something like this like this is another woman another class so she's like the 598 00:58:52.840 --> 00:58:56.520 birth control pill depletes you in these vitamins so it's not obviously not PVC 599 00:58:56.520 --> 00:59:00.240 it's not like you know just like an educational still but yeah should I 600 00:59:00.240 --> 00:59:05.960 post those not post those yet I recommend not posting those yet and the 601 00:59:05.960 --> 00:59:10.520 reason is because you want to gain traction so as you continue gain 602 00:59:10.520 --> 00:59:17.240 traction then I recommend slowly start adding those and you can yes I didn't 603 00:59:17.240 --> 00:59:21.240 those two to the feed but basically if you do this now you're gonna lose 604 00:59:21.240 --> 00:59:25.260 momentum because you're gonna create a little bit of confusion on the algorithm 605 00:59:25.260 --> 00:59:28.140 and the reason for this is because these type of content is not gonna 606 00:59:28.140 --> 00:59:32.540 perform as well in the PVC and then the algorithm see your page is not as 607 00:59:32.540 --> 00:59:38.740 relevant as when you were posting the PVC so it's the same feedback that I 608 00:59:38.740 --> 00:59:42.340 gave to Krista in the beginning it's like you want to post as much PVC as 609 00:59:42.340 --> 00:59:47.460 possible and then you start adding those original content like educational 610 00:59:47.460 --> 00:59:54.380 informative content in the mix but once you get traction and again same same 611 00:59:54.820 --> 00:59:58.980 thread don't do any videos of me like original content of Mimi like hi I'm 612 00:59:58.980 --> 01:00:01.900 here to talk 613 01:00:00.000 --> 01:00:02.400 a lot of headaches, whatever, don't do that yet. 614 01:00:02.400 --> 01:00:04.440 Not yet, yes, not yet. 615 01:00:04.440 --> 01:00:05.280 Okay. 616 01:00:06.920 --> 01:00:07.760 Okay. 617 01:00:08.680 --> 01:00:10.320 Okay, great. 618 01:00:10.320 --> 01:00:11.160 And anything else? 619 01:00:11.160 --> 01:00:11.980 How's the logo? 620 01:00:11.980 --> 01:00:13.400 Is the logo okay? 621 01:00:13.400 --> 01:00:15.200 Yes, the logo is beautiful, great. 622 01:00:17.480 --> 01:00:19.240 I like it, down to earth doc. 623 01:00:19.240 --> 01:00:22.800 Your username is also very good, very, very good. 624 01:00:24.760 --> 01:00:26.720 Okay, okay, awesome. 625 01:00:26.720 --> 01:00:29.080 Thanks, I'm excited, I'm really excited. 626 01:00:29.160 --> 01:00:31.320 That's awesome, I'm happy for you. 627 01:00:31.320 --> 01:00:33.400 You're doing great, keep it up. 628 01:00:35.040 --> 01:00:36.920 Abby, I think we went over your question, 629 01:00:36.920 --> 01:00:38.920 but if you have any other questions, feel free to ask. 630 01:00:38.920 --> 01:00:42.840 We're gonna go over Abby's, and this is the last one, guys, 631 01:00:42.840 --> 01:00:45.480 because I will need to leave, but yes. 632 01:00:45.480 --> 01:00:47.640 Hi, just a quick follow-up. 633 01:00:47.640 --> 01:00:48.800 Oh, sorry. 634 01:00:48.800 --> 01:00:51.960 Sorry, Marla just had a quick one in the chat. 635 01:00:51.960 --> 01:00:54.120 Is there something is posting too much? 636 01:00:54.120 --> 01:00:55.800 She's posting six times a day. 637 01:00:57.400 --> 01:00:58.240 I see. 638 01:00:59.240 --> 01:01:03.920 Not really, but I would always look into conversion rate. 639 01:01:03.920 --> 01:01:06.280 If you double down posting 640 01:01:06.280 --> 01:01:09.480 and it's not correlating to bringing more followers, 641 01:01:09.480 --> 01:01:11.120 I would reduce a little bit. 642 01:01:11.120 --> 01:01:14.000 And then let's say, if you started doing six 643 01:01:15.280 --> 01:01:17.840 and you're not getting too many followers, 644 01:01:17.840 --> 01:01:21.040 I would recommend reducing, trying, 645 01:01:21.040 --> 01:01:23.520 let's say, keeping it at four, 646 01:01:23.520 --> 01:01:25.640 and then see the consistency, 647 01:01:25.640 --> 01:01:28.880 and then after, let's say, three weeks, 648 01:01:29.680 --> 01:01:31.480 double down again, then do like six again. 649 01:01:31.480 --> 01:01:35.120 So it's like you wanna test, split test, yeah. 650 01:01:36.520 --> 01:01:40.480 Because it should correlate as you create more content, 651 01:01:40.480 --> 01:01:41.920 you should gain more followers. 652 01:01:41.920 --> 01:01:43.200 And then if this is not happening, 653 01:01:43.200 --> 01:01:46.680 reduce and then try again after a few weeks, 654 01:01:46.680 --> 01:01:48.520 two, three weeks. 655 01:01:48.520 --> 01:01:50.280 Abby, yes. 656 01:01:50.280 --> 01:01:53.440 Hi, so just a quick follow-up on my question. 657 01:01:53.440 --> 01:01:57.320 What I mean is, so there's an account, 658 01:01:57.400 --> 01:01:59.520 and this account just posted a video. 659 01:01:59.520 --> 01:02:03.800 So it's one day old and it's viral already. 660 01:02:03.800 --> 01:02:06.040 So can we post that immediately 661 01:02:06.040 --> 01:02:08.760 or should we just wait it out 662 01:02:08.760 --> 01:02:12.880 before we take that video and post it on our page? 663 01:02:12.880 --> 01:02:13.720 Got it, got it. 664 01:02:13.720 --> 01:02:15.200 Okay, yes, it was a different question, 665 01:02:15.200 --> 01:02:16.520 but very good one as well. 666 01:02:17.600 --> 01:02:19.080 Post it immediately. 667 01:02:19.080 --> 01:02:24.080 And this will make a big difference for your content 668 01:02:24.280 --> 01:02:28.320 because, for instance, like all my content on Unstoppable, 669 01:02:28.320 --> 01:02:30.480 when there is some news, there's something happening, 670 01:02:30.480 --> 01:02:32.200 I wanna be the first one to post. 671 01:02:32.200 --> 01:02:33.760 I don't wanna wait like three weeks 672 01:02:33.760 --> 01:02:36.680 to see if that content went more viral or anything. 673 01:02:36.680 --> 01:02:40.040 No, like sometimes I'm able to get the data right away. 674 01:02:40.040 --> 01:02:42.320 Or if there's a content that did really, really well 675 01:02:42.320 --> 01:02:46.280 for a competitor of mine or for someone that I follow, 676 01:02:46.280 --> 01:02:50.680 I usually post them right away or as soon as possible 677 01:02:50.720 --> 01:02:54.400 because that will give me more engagement 678 01:02:54.400 --> 01:02:56.840 compared to all the 10 pages 679 01:02:56.840 --> 01:02:58.960 that there are out there in my niche. 680 01:02:58.960 --> 01:03:00.440 But if I'm the first one to post, 681 01:03:00.440 --> 01:03:03.400 I'm also the first one to gain more followers 682 01:03:03.400 --> 01:03:06.440 than compared to the other ones that are in my niche. 683 01:03:07.640 --> 01:03:11.400 So yes, definitely post as soon as you get a chance. 684 01:03:12.480 --> 01:03:14.320 Got it, thank you. 685 01:03:14.320 --> 01:03:15.760 Thank you. 686 01:03:15.760 --> 01:03:20.280 All right, guys, thank you so much for joining. 687 01:03:20.920 --> 01:03:22.920 I'm looking forward to seeing you next Tuesday. 688 01:03:22.920 --> 01:03:27.920 And please fill up the feedback form if you haven't, 689 01:03:28.440 --> 01:03:31.680 and I wish you all a beautiful day. 690 01:03:33.720 --> 01:03:34.560 Bye-bye. 691 01:03:35.960 --> 01:03:36.800 Thank you.