WEBVTT

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And we're just going to go through this, this thing called an online platform audit.

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So some of you have some websites, some of you have some social media accounts, sometimes

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some of you have, maybe you started a course somewhere in Kajabi, maybe you started a Facebook

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group somewhere, there's probably just a lot of things all over the place.

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And in this session, we're just going to help you map that out into a very simple worksheet.

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So this is just like that, it's gonna be kind of a blueprint of everything that's that you

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could sort of set up on your tech.

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So overall, like, we like to think of your entire platform in these three columns here

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called like traffic, conversion, and then actually having your tribe, this is your your

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actual community side of things.

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And so, again, these are all these worksheets are designed to where you can just pull up

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a blank piece of paper and make a few lists.

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Okay, so don't, don't worry about trying to fill this out all immediately.

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It's just kind of the concept to kind of take get a lay of the land of like, what do you

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have that's that's ready, and then what things we could be potentially working on for this.

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So we'll start with the traffic.

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This can be things like your TikTok account, an Instagram account, a Facebook account,

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these are free traffic sources.

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It could be maybe you have a blog as well, like you have a website, you have a blog that

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you posted. It's places where like, you're essentially getting eyeballs.

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YouTube, as well, could be one.

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And these could be short form content, which we'll talk a little bit about later in some

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of these weeks is how to leverage social media and build some of these things up.

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And then also long form, like doing five to 10 minute videos that that explain, you know,

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maybe a much bigger idea or thought.

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So those are just some of the kind of the free traffic sources are out there.

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You can for free create a TikTok account, you can start posting content, and you'll

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essentially be in front of people and getting eyeballs.

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And we spend a lot of time.

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I know I think almost everybody who's in here, I think, was part of Kingdom Messengers at

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some stage.

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And, you know, we focus on this a lot and we can definitely share a lot on this.

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But I want to just show you how this fits in the context of like your whole funnel as

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far as how people are going to come towards your eventually get into your community.

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It's going to start with you have to have a source of where you're finding people.

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And so this is gonna be one of those things.

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It's a free way to do it.

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There's also going to be a paid way to do it.

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We're going to teach you guys all this as well later.

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But TikTok ads, Facebook, Instagram ads, we're also doing some things with X, X.com or Twitter

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ads as well have been very successful.

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So we'll have a few things like that, where you can actually pay to put, you know, 5,

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10, 15 dollars a day towards something and go target very specific people on these platforms.

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So if you're trying to target moms who have young kids who live in, you know, North Carolina,

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you can do that on Instagram specifically.

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And just for a few dollars a day, really like 5 to 10 dollars a day, you could be showing

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up in brand new people's feeds.

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And it kind of forces you to sort of show up in front of these people and just start

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to get them to follow you and get introduced to you.

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And so that those are all great, great tools.

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So kind of just zooming out here on the traffic, resources, TikTok, YouTube shorts, and I've

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just got a bunch of like ad stuff down here in the paid.

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And each of these will typically have, there's more to it, but you guys can kind of just

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get a lay of the land of sort of what's there.

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So if you're keeping a list, you could take a second here and just jot down like, hey,

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I've got this TikTok account, I've got this YouTube thing, and it's okay if it's sort

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of spread out, right?

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It's also okay if you had a YouTube account and you haven't touched it in two years, that's

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totally fine too, it still counts.

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So jot those things down if you want to take a second.

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If you are doing anything with ads, just note like, hey, I've tried Facebook ads, you know,

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I've tried Instagram.

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It's just kind of get like an audit of where you're at.

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Cool.

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I'll jump into conversion stuff.

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So these can be anything that people are helping basically come and turn from just being a

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follower into someone that's part of your audience.

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So it could be as simple as them giving you an email address.

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If you have a Facebook group of some kind, now you've got a little bit closer connection.

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We'll also, of course, show you how to set this up using one of your groups.

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So you can have multiple groups when you set this up.

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And we can actually have a free group in the Tribe Social platform that you can invite

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people into, 100% free.

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And it's just a way to help people take that step from like, from being an Instagram follower

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to now diving in and being like in a specific group.

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So you guys were part of the Tribe Creators group.

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That's the example, right?

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We have about 500 something people in there.

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And then we have a smaller group now that you have to pay to be a part of, that's the

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Pioneer group.

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So we use this one group to kind of just introduce people to us to see the content.

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We also were able to grab.

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people's email addresses when they joined.

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So you'll have be able to do this.

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You don't have to go and set up a ton of extra platforms.

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We're going to show you how to do it all here and keep it really, really simple.

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And like how to put content in, in a free group to make it attractive to

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people, little mini courses, free resources, you'll be able to do all this

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inside of a little group inside of tribe.

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And so that'll be option there.

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But if you have anything as well, this is kind of an audit, just zoom

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out, sort of like, what are things that you have done in the past and as well,

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like having, so we talk about conversion, like people just joining for free at the

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top, like they gave you their email address and you gave them a worksheet or a,

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you know, PDF that could also be what, you know, we call like low ticket.

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So like, I have a mini course that's $7.

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I have, you know, something that I've, I've done, or I have a coaching

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program or I have a coaching hour.

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Like someone to buy an hour of time with me, it's $97.

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Right.

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Or something to, to something that you've kind of sold.

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These are like things that you can use to convert people from being just, Hey, I

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follow, I follow you on Instagram to now, like I've given you my email address and

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you know, I, I bought this little thing from you potentially.

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So you're kind of the people sort of taking all these little steps towards you.

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So we'll take us quick second there and you can jot down a few things and let's

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see some music on for us.

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Let me just do like 30 seconds there.

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It's going to jot some stuff down.

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You have questions as well.

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Like interrupt me.

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I know I'm just sharing a ton of stuff.

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And again, the only goal of this is to get like an audit of where, where everything

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is at and you don't, if you have none of these things, that's totally fine.

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We're going to take it all from scratch, but you probably have more assets and

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meet marketing things out there than you realize.

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So take a second.

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Awesome.

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Sweet.

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Okay.

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And then of course the fun one, like doing the actual community, having some sort of

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tribes and community you can pull people into, it could be a zoom call.

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If you have something like mighty networks, maybe you had, like I said, a

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Facebook group or something where you've created, started to create community where

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people can actually connect with each other.

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And so of course you guys all have tribes now, but with something, we'll be setting

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tribe now, but with something we'll be setting you guys up soon here, but anything

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here on the community side that you may have can kind of go on this, this far right.

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And you can, you can see the progression that now we've created this like pipeline

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essentially of people that are going to be your traffic that are out there.

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That they're interested in you.

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They're there.

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Maybe they're following you.

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Maybe they've seen a video from you.

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You have no clue who they are.

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They're just out there.

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Then conversion is like, okay, now I start to identify who they are.

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Maybe they even paid a little bit of money to, to get something from you.

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And ultimately they're, they're showing up into this tribe that you're building

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that can be, you know, it can be a free group.

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It can be a paid group and having the two potentially will be something as well.

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Again, if you've done anything with a group in the past, great.

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If you've done anything where you did, there's also other tools like circle,

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Kajabi, any of these tools that kind of just let people interact with each other

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and kind of help them connect in a, in a new way, that's just something.

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So hopefully that, that helps just give you a sort of a picture of

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everything we're going to be doing.

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Right.

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So ultimately we want to get a ton of people into your tribe and, you know, to

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grow that into your paid tribal and to, to sell a product that's in there, a

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membership, a subscription of some kind.

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And so these are all the tools we're going to use.

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We're not going to teach on all of these things, like the nuances of

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TikTok to YouTube shorts, but this is sort of the scope or the frame of

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everything we could be covering in this.

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We're going to be leveraging obviously challenges, doing online events, online

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workshops, all these tools.

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And so this is for me, like, I like to have like an overview map of

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like where everything fits in.

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And then when we talk about different stuff, you'll kind of know where, which

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of these three columns are we talking about?

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Oh, today I'm talking about traffic.

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Like, okay, how do I get more traffic?

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Conversion.

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Like, how do I get people to actually give me their email address or tribe?

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Like, Hey, how am I actually building a tribe and a community to help people

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connect in a better way?

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So that's that we will get you guys this, this little template as well, if you

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want, or you can draw it, all these worksheets will be available in the notes

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and the lessons there from for launch your tribe.

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Bye-bye.