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First one is just kind of figuring out strategy,

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figuring out like who's your target audience gonna be?

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And we talked about this in the other workshop,

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like what breakthrough do you wanna offer them?

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And just writing those things out,

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like I'm gonna help this person who lives here,

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who has two kids, who has this,

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this is where they're stuck,

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this is where they were hurt,

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this is where like the breakthrough I can help them with.

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Here's how it's gonna be unique to me

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and why I feel like I'm the most qualified

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to help people with this specific thing.

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And then we talked last week about just an audit

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of taking inventory, like,

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hey, you may have a social media account already,

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you may have an email list,

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you may have clients that are already working with you

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in person or virtually that you're already working with.

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So kind of just look at everything you've got

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as far as what we could leverage to start to launch.

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And then the last piece of this is just to schedule,

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I don't know why that bullet's not showing up,

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but just to drop down a schedule.

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Because to me, once you set the target on something,

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then now you've got something to aim for

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versus just like at some point in the next four weeks

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picking a date.

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I am an entrepreneur and I still feel like all entrepreneurs

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have some kind of bad or slash good relationship

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with procrastination.

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And so putting it out there and kind of working backwards

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makes it so much more real.

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And then you can kind of,

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even if you're having to do a lot of work,

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like the weeks or days before,

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at least you kind of launch.

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And really it is to kind of just do your first launch,

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may not be perfect, but the goal is to just launch

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and yeah, get out of analysis paralysis, absolutely.

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And that's part of why we have this group

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is because if you were doing this on your own,

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it is very daunting and you definitely can get overwhelmed

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with all the different things that you can do.

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And so by doing it this way, we can encourage each other,

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people can see where people are having,

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getting stuck on things.

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And then definitely go further, faster together.

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So that's week one.

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And that is kind of,

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first thing is just kind of taking that week of strategy

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and just getting kind of a plan together.

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So you're not actually having to do anything public

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other than in your own personal mind,

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like setting your date of when it's gonna be.
