WEBVTT 1 00:00:00.000 --> 00:00:02.500 And then the fourth one is just actually launching. 2 00:00:02.500 --> 00:00:05.800 So continue to promote, host your actual event, 3 00:00:05.800 --> 00:00:07.440 make some sort of offer, 4 00:00:07.440 --> 00:00:11.040 and just continue to make it very, very clear for people 5 00:00:11.040 --> 00:00:13.840 and have one simple call to action. 6 00:00:13.840 --> 00:00:16.960 It's like, if you're interested, 7 00:00:16.960 --> 00:00:19.040 click this link and sign up. 8 00:00:19.040 --> 00:00:20.880 Put your credit card in and go, 9 00:00:20.880 --> 00:00:22.600 or hey, book a free call. 10 00:00:22.600 --> 00:00:24.920 Here's a link to my Calendly, 11 00:00:24.920 --> 00:00:27.000 and I'd love to chat with you for 20 minutes. 12 00:00:27.000 --> 00:00:29.680 If it's your first time doing that type of thing, 13 00:00:29.680 --> 00:00:32.159 definitely chatting with someone is the easiest thing. 14 00:00:32.159 --> 00:00:35.160 It's one-on-one, you can just be a normal human. 15 00:00:35.160 --> 00:00:38.440 You can hear what their problems, where they're at, 16 00:00:38.440 --> 00:00:40.160 tell them, answer some questions, 17 00:00:40.160 --> 00:00:42.620 and then just let them make that decision. 18 00:00:42.620 --> 00:00:46.320 So just a super simple, clear call to action. 19 00:00:46.320 --> 00:00:49.680 You can bring people in and have some sort of thing 20 00:00:49.680 --> 00:00:53.280 that your offer is now starting on within a few days. 21 00:00:53.280 --> 00:00:56.680 So we did Cyber Monday, and then a bunch of people came in, 22 00:00:56.680 --> 00:00:58.640 and then we hosted our first call for this, 23 00:00:58.640 --> 00:01:00.120 if you remember, on Tuesday. 24 00:01:00.120 --> 00:01:05.120 So it was within 24 hours of that sign-up close. 25 00:01:05.600 --> 00:01:06.600 We just went straight in. 26 00:01:06.600 --> 00:01:08.780 So that way, there was a little bit of urgency 27 00:01:08.780 --> 00:01:10.980 to say, hey, we are starting, and it's starting quick, 28 00:01:10.980 --> 00:01:12.200 and then we just roll right into it. 29 00:01:12.200 --> 00:01:15.640 So that is it on the week four. 30 00:01:15.640 --> 00:01:17.120 So let's see here. 31 00:01:17.120 --> 00:01:19.600 Week four, and then the last thing I'll just say here 32 00:01:19.600 --> 00:01:21.520 is, like I said, for homework, 33 00:01:21.520 --> 00:01:23.560 if you can go pick a date, 34 00:01:23.560 --> 00:01:25.760 and if you're already thinking of a date, 35 00:01:25.760 --> 00:01:27.900 you can drop it in the chat right now, 36 00:01:27.900 --> 00:01:30.380 or take a second, I would love for you to take it 37 00:01:30.380 --> 00:01:32.440 and put it into the community, 38 00:01:32.440 --> 00:01:34.020 and just say like, for each of you to say, 39 00:01:34.020 --> 00:01:38.020 hey, I picked my date on January 15th, 40 00:01:38.020 --> 00:01:40.380 I'm gonna be doing this, and just put it out there. 41 00:01:40.380 --> 00:01:42.060 We can all cheer you on and be like, 42 00:01:42.060 --> 00:01:43.980 just know that you're moving, 43 00:01:43.980 --> 00:01:47.140 and then you can kind of work backwards from that date. 44 00:01:47.140 --> 00:01:50.020 And given the seasonality of where everybody is, 45 00:01:50.020 --> 00:01:52.620 like I think mid-January to end of January, 46 00:01:52.620 --> 00:01:55.020 and Jennifer said early February, that's perfect. 47 00:01:55.020 --> 00:01:58.020 I think people are, you know, just kind of feel, 48 00:01:58.020 --> 00:02:01.500 if you're also gearing it towards maybe you, 49 00:02:01.500 --> 00:02:03.860 or someone similar to you from three years ago, 50 00:02:03.860 --> 00:02:06.540 five years ago, like just think about like what makes sense. 51 00:02:06.540 --> 00:02:09.259 Like, hey, you know, would you be joining a challenge 52 00:02:09.259 --> 00:02:10.940 on January 1st? 53 00:02:10.940 --> 00:02:12.460 You know, if it's a very strategic, 54 00:02:12.460 --> 00:02:14.860 I know obviously Pedro is doing his wisdom challenge, 55 00:02:14.860 --> 00:02:17.620 and it's very strategic, it's an insane amount of work 56 00:02:17.620 --> 00:02:19.340 to do that 31 day thing. 57 00:02:19.340 --> 00:02:22.060 So it's, you have to, you know, 58 00:02:22.060 --> 00:02:23.380 that's a crazy amount of work. 59 00:02:23.380 --> 00:02:25.180 So make it really easy on yourself. 60 00:02:25.180 --> 00:02:27.020 Yeah. 61 00:02:27.020 --> 00:02:29.420 And also don't overthink it too much. 62 00:02:29.420 --> 00:02:31.500 Like, oh, well this person's running a challenge 63 00:02:31.500 --> 00:02:32.340 at the same time. 64 00:02:32.340 --> 00:02:34.500 Like the world is a super big place. 65 00:02:34.500 --> 00:02:36.620 You can all run stuff at the same time. 66 00:02:36.620 --> 00:02:40.420 And I almost didn't run anything for Tribe until next year 67 00:02:40.420 --> 00:02:42.420 because I, Pedro was doing a couple of things 68 00:02:42.420 --> 00:02:44.940 a few weeks before, and in and around us, 69 00:02:44.940 --> 00:02:46.420 and it didn't matter at all. 70 00:02:46.420 --> 00:02:49.620 Like the overlap was not anything that we thought it was. 71 00:02:49.620 --> 00:02:52.340 So it's mostly just excuses that I was making up 72 00:02:52.340 --> 00:02:53.420 to procrastinate again. 73 00:02:53.420 --> 00:02:56.860 So if you're being honest, cool. 74 00:02:56.860 --> 00:03:00.620 So that's the whole launch, launch in four week plan. 75 00:03:00.620 --> 00:03:02.860 And we'll try to structure the content 76 00:03:02.860 --> 00:03:04.700 in the rest of the course to match that. 77 00:03:04.700 --> 00:03:07.260 So you kind of know the framework and that way as well, 78 00:03:07.260 --> 00:03:08.660 when we're doing a hot seat as well, 79 00:03:08.660 --> 00:03:10.500 you can kind of share that as well. 80 00:03:10.500 --> 00:03:12.620 Like, hey, I'm currently on the week two, 81 00:03:12.620 --> 00:03:14.300 I'm building my group or three, 82 00:03:14.300 --> 00:03:15.780 I'm trying to figure out my offer. 83 00:03:15.780 --> 00:03:18.380 Week four, okay, I'm getting ready to do my presentation. 84 00:03:18.380 --> 00:03:20.020 Like that way we can give context 85 00:03:20.020 --> 00:03:23.100 and figure out where you are in the process.