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Well, we're super excited to jump into 2025.

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I know a lot of you have vision for launching something

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in this year, and so now it's finally here.

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I'm sure getting through the holidays,

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and you've got New Year's, and Christmas, and everything,

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just to get reset.

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Now we have a totally fresh start,

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fresh vision for the year.

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But I'd love to just open up with just hearing

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what you guys are looking at for not so much the whole of 2025,

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but I'd maybe just want to see for the first 90 days,

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where would you like to be with your group, or your business,

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or any personal goals?

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Anything you've got on your vision board

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for the next 90 days.

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We've tended not to make huge, big goals for the whole year.

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I try to break it into quarters, so I

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feel like 90 days is much easier to understand and plan out.

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You can think through, OK, if I need to do this in 90 days,

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I need to be taking action sooner.

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If I just need to do this thing by the end of the year,

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I'll probably look at it later in the fall.

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So if anyone's up for it, just unmute, and we'll jump into it.

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I'll go first.

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Yeah.

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Don't mind.

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Don't mind me, guys.

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Go for it.

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So we have a workshop for the CTD.

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We have it scheduled for the 20th of January.

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And my team, when we met last Thursday,

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talked me out of doing it, and said, well, we're not ready.

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We need to postpone and everything.

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And so I agreed, and then I couldn't sleep.

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And so I called them up the next morning.

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I said, all right, texted them.

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And I said, no, we're going with it.

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And so everybody's on board now that, right, wrong,

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or indifferent, we will be doing the workshop on the 20th.

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And my commitment and my thought is

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that we're going to do a workshop every month,

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this five-day workshop.

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The first three months, we've got the outline already

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made for a course.

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So the first three months will be recorded.

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And then maybe after that, if there's

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enough good stuff that comes out of three of them

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that we can put together, it'll be an evergreen course

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that we will do after that.

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So that's what's happening with our team

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and with our seed to deed for the next three months anyway.

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Very cool.

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That's good, Robin.

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Very, very good.

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I'd love to hear from Holly, and then we'll go Sally.

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This is an order that you guys are on.

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It's going to put you on the spot.

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Oh, I was just, OK, so I woke up on the new January 1st.

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And I'm really behind with all of this

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because I didn't realize how busy I'd be over the holidays.

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And all my kids are out of school.

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And we've had so many things going on.

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But I scheduled my, I am going to do a workshop.

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And I scheduled it.

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So that is a good thing that I've got done.

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But I can't remember when I scheduled it.

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So I'm looking.

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Oh, wait, it's tomorrow.

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I'm just kidding.

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I scheduled it for January 23rd.

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Awesome.

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Very cool.

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So I'd like to get that done.

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I haven't created it yet.

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But I think I can do that pretty fast and easily.

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Yeah.

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That's the first thing is just taking

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that first step of action.

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Yeah.

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So and also as well, I don't think

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anyone hopping on these calls should necessarily

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feel behind because you're just going

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to start your four-week plan whenever it makes sense.

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So the first week of January now or whatever is going to be

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the first week.

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I knew you would say that.

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Yeah.

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Well, I'm just saying it as well because we'll probably

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have some more people joining in the next few months as well.

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I will wait till the end, be the last one,

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but I'll share what we're planning for our team,

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what our goals are for the year.

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But yes, we're definitely adding to this.

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And we want to make it so it's kind of evergreen.

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So I'll even ask maybe later, we'll

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kind of figure out which of the four weeks are you guys stuck

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in or where are you at at the moment.

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So if you're just if you got it scheduled, though,

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that's a huge because that's the biggest task to get started

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is to just put that date and then just work backwards.

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That's exciting.

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Thank you.

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Nice.

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And then Sally, you have a book launch coming up, right?

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I have indeed.

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It's had to go back a couple of weeks because they can't get

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the book to us until the 15th of Feb, which is quite good

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because actually trying to do the posters saying 31st of January

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for US, Canada, UK, Europe, and then so at least it's now

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February for everyone, which makes it a little bit easier.

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So, yeah.

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So we've got some workshops.

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We've got three workshops leading into the book launch,

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and then we've got the book launch and then the course

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and then the event, which goes into the year's mentorship.

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So that's all being put in place during this next.

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When is your first workshop?

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First workshop will be in a couple of.

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It's on a Monday morning and it's all about finding your why,

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finding your purpose and getting that vision.

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So it's just being really clear on who you are

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and where you're going.

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Very, very cool.

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That's great.

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Are you planning just to do that same workshop three times?

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You said there was three workshops?

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No, it's three workshops.

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So I'll do one and then I'll do the next one

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and then I'll do the next one, but it'll be once a week.

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So it'll probably be a Monday morning slot.

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And then from that, obviously people can then link,

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it'll be online and it'll be live

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so they can have both.

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That's excellent.

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Exciting, exciting.

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Very cool.

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Awesome.

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Let's see, we have a chat.

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Is there, if you want to go,

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what's your goal for the next 90 days?

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Yeah, so I just want to launch a,

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do a challenge basically within these 90 days

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and just to take the step and to,

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like you said, get started and get going.

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And if I don't,

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because I think I'm going to learn so much

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just from the doing it, even in the subject.

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So that's really my thing.

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And if I can't really,

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I'm just going to, like you said,

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I'm just going to pick a direction.

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I just feel that's so good.

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And if it really,

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yeah, like you said,

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doesn't turn out along the way you can pivot,

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so, but yeah, that's my goal.

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That's great.

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Very, very cool.

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Dr. Martella.

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I spent a good amount of time over the break,

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just trying to get clear in my head.

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I feel like I'm doing a lot of things, but they overlap.

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So I did, do have my dates scheduled for,

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I'm doing some, like a one day challenge

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and I'm going to do them like reoccurring.

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So like at three different times,

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because I just couldn't decide on a time.

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So I was like, well, just do the, their one days,

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just do them reoccurring at different times.

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And I set it around MLK weekend.

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So that's January of, I'm doing a Friday,

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a Friday, a Saturday and that Monday,

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and to invite them in.

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And I did get clear on my groups,

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my free group, my paid group.

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And then I'm going to do,

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my plan is to do a bootcamp,

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a eight week bootcamp in March.

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And I'm kind of taking advantage of my birthday in March.

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And hopefully, prayerfully,

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it's so many distractions.

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My book will be finished and edited and done.

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So I'm in the revising and editing process right now.

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I've kind of put together a little sneak peek

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with my kind of like intro and chapter one.

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I'm kind of doing it like,

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like in sections, like little sneak peeks.

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So as they come in, they'll get a little bit more

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and I'm kind of taking your advice, Bruce,

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and kind of doing a little bit at a time, little teasers.

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So hopefully, that's where I'm at.

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Very exciting.

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That's awesome.

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Yeah, I saw you had created, I don't know,

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five or six different groups in your-

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Only three.

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Okay, nice.

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Yeah, I did it.

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I did it the first time and I don't know what happened.

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And I went to change my profile to update it

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with my updated picture.

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And I went back to the group

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and then all of my groups were gone.

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And I was like, oh my gosh, I couldn't find them.

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And so I refreshed and I was like, oh my,

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I was like, they're gone, they're gone.

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So then I panicked and of course I sent out an email

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and I was like, girl, just do them all over again.

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It didn't take a lot of time.

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So I just redid them.

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Okay, that's good.

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That's great.

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Very cool.

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Lara, I'm gonna go for you.

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So I'll be experimenting in these 90 days

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and I'm gonna start with like a webinar

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or like Marcella said, a one day challenge.

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And I'll do two or three takes in the month of January

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starting next week and inviting people into the group.

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And then in the month, like February,

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I'm gonna try a three day or a five day challenge.

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So I'll experiment with that.

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Excellent.

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Yeah, I think the one day, like a workshop,

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like a one 90 minute thing or something like that

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is a great place to start.

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The challenge, like a three day all back to back,

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it definitely is doable,

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but it's just a little bit more admin.

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So warm up to that for sure.

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If you want something a little bit more simple,

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you know, 60 to 90 minutes,

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one time workshop's a great place to start.

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Very cool.

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Awesome.

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So we are excited for 2025.

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Of course, our big overarching goal,

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like as a team, just so you guys know,

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we only have one thing.

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We wanna help tribe pioneers make a million dollars

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this year.

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That's our goal.

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Like that, we just put it out there.

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I don't think that's that crazy.

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And so everything that we're doing,

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so for our training, our like.

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the tech, the app, everything that we're focusing on is going to be around that

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one goal. Cause that,

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that's just something that inspired all of us to do that.

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And so that's going to come back to serving you guys to help you.

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So just so when you know, when we're coaching and we're like, Hey,

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strategy and things like our goal, honestly,

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we got to get you guys to make some money, not because it's all about the money,

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but money does, it is the way that people vote with their confidence.

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It's a way that they vote and, and, and, and show value in what you're doing.

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So I keep saying, I've said this to a bunch of people.

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I love anything in like the entrepreneur, a founder,

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like launching something new.

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And if anyone came to me with any kind of business,

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I would tell them to start with a tribe, like go build your tribe first.

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Even if you had like a wallet or a watch or something,

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just as physical product,

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like starting with a community is the fastest way to start something and to get

264
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your first dollar. So I think you guys are all in the right place.

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I'm very excited, very motivated,

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and we're going to be measuring everything we do against,

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against that as a team. And so we are going to be growing this group.

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Of course, the content will get even better. We'll bring more people,

269
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but we're going to try to resource you specifically for that to help you.

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And I think, you know, the way we kind of,

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the numbers we did is if we get a hundred pioneers to each make $10,000,

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like that, that would get us there. Right. And that, I,

273
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I feel like that that's definitely doable. Like that doesn't seem crazy.

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Having done a bunch of these challenges and worked with a ton of, you know,

275
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other clients and people and coach people like that's not crazy.

276
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And it needs to be something that you can,

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it actually has a return on investment. It's not just you pouring into it.

278
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And I know like a lot of ministry or a lot of, you know,

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things that you may be doing in your busy business or giving advice or whatever

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is, is done for free. But this is a way,

281
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I think to help monetize that and to also scale your impact and your income all

282
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at the same time. So I just wanted to share, share that.

283
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So you guys know what we're, how we're thinking about this, this year.

284
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So we're going to jump into it and talk about a few things today.

285
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You guys are in the pioneer group.

286
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If you guys downloaded the app or any of those things everything's going to be in

287
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that group and they still make sure you're joined in with the events.

288
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So we are going to keep looking at this diagram all the time because it's,

289
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it's exactly kind of where everybody is.

290
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We want to try to get you within four weeks.

291
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I think that's a very realistic deadline to get launched within four weeks.

292
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And the key parts are some strategy, you're building some things,

293
00:12:33.540 --> 00:12:35.860
and then you're going to start promoting for about one to two weeks.

294
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And then you do your first set, trying to get your first sale of something.

295
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It could be a book that you're selling. It could be a course that you're selling.

296
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It could be a bootcamp, right?

297
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But some sort of dollar value kind of comes back because if you can go that

298
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process one time and you make some money or you go through the whole process,

299
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you can then like, that's your, that's kind of one cycle.

300
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So you can then repeat that kind of weeks three to four.

301
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You can tweak the offer, tweak the marketing a little bit,

302
00:13:01.740 --> 00:13:02.820
and then just try it again.

303
00:13:02.900 --> 00:13:07.420
So everything that we're teaching here is exactly how we are working.

304
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Even when we launched pioneers,

305
00:13:09.460 --> 00:13:11.780
like when we launched this group and we've launched other things,

306
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this is exactly what we did. We had some strategy, we built it,

307
00:13:14.620 --> 00:13:17.020
and then we just promoted really hard for about two weeks.

308
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And then we did one webinar and it wasn't that great.

309
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Cause we're getting into it and figuring it out. And so we,

310
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a couple of days later we did it again. And then like a week later,

311
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we did it a third time. And so just, it's just practicing.

312
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And some of you may be on been on one of those, maybe you were on two.

313
00:13:33.060 --> 00:13:37.380
And some of you may just got to like a crazy amount of emails from us over that

314
00:13:37.380 --> 00:13:41.420
time, just being on kingdom messengers and other lists. And so,

315
00:13:41.740 --> 00:13:43.380
but that's just part of that promotion. It's just like,

316
00:13:43.380 --> 00:13:47.860
you have to be so noisy. And so like, once you go into this promotion thing,

317
00:13:47.860 --> 00:13:51.940
it's just like, man, is there, is Marcella going to talk about anything else,

318
00:13:51.940 --> 00:13:54.740
but this thing that's coming up in two weeks? Like, no,

319
00:13:54.780 --> 00:13:57.980
she's not because everybody's like lost in the noise.

320
00:13:58.020 --> 00:14:02.420
They got so much going on that they're probably going to see like 10% of the

321
00:14:02.420 --> 00:14:03.820
things that Marcella is posting.

322
00:14:03.820 --> 00:14:07.980
So you kind of have to like push past that initial like following of like, Oh,

323
00:14:07.980 --> 00:14:10.580
my friends and family on Instagram are gonna, you know,

324
00:14:10.900 --> 00:14:12.580
think I'm like overdoing it. Well, guess what?

325
00:14:12.580 --> 00:14:15.900
They'll probably unfollow you or not, not watch your stuff,

326
00:14:15.900 --> 00:14:18.180
which means the algorithm won't show it to them in the future.

327
00:14:18.180 --> 00:14:19.660
So don't, don't stress about that.

328
00:14:19.660 --> 00:14:22.660
Just you're going to have to like promote things like crazy.

329
00:14:22.660 --> 00:14:24.540
So what I want to do is kind of,

330
00:14:24.860 --> 00:14:29.180
I think that's the thing in my mind that is maybe holding everybody or maybe is

331
00:14:29.180 --> 00:14:31.740
top of mind. It's like, great, I'm going to put this together,

332
00:14:32.100 --> 00:14:33.980
but like, how am I going to go find people? Like, how,

333
00:14:34.060 --> 00:14:35.740
how am I going to get people to show up?

334
00:14:36.020 --> 00:14:40.580
So I want to start this week going into some content around this,

335
00:14:40.620 --> 00:14:43.620
this kind of week three, which is really when you start promoting,

336
00:14:43.940 --> 00:14:46.300
and then you start to kind of figure out the, the,

337
00:14:46.340 --> 00:14:50.420
your offer and dial all that in. So in this, you know,

338
00:14:50.420 --> 00:14:53.660
we said like in week three, you're kind of finalizing your offer,

339
00:14:53.660 --> 00:14:56.340
you're building, you're prepping for that presentation.

340
00:14:56.700 --> 00:15:00.100
And I have something here just, just sharing every day, like every day.

341
00:15:00.000 --> 00:15:04.240
A for those two weeks, you could easily post one or two things a day on every

342
00:15:04.240 --> 00:15:06.120
platform and just talk about it.

343
00:15:06.120 --> 00:15:09.960
So I want to get really, really practical in this training and

344
00:15:09.960 --> 00:15:13.360
show you exactly what to post.

345
00:15:13.400 --> 00:15:18.040
And so we're going to talk about how to do some video invites for your live

346
00:15:18.040 --> 00:15:20.640
events and which, which invites actually work.

347
00:15:21.040 --> 00:15:25.040
And my concept is going to be to make a handful of these very short.

348
00:15:25.040 --> 00:15:28.520
And once I show you the formula, like it's very, very short and simple.

349
00:15:28.520 --> 00:15:32.200
You guys are all going to be able to do this and just apply it to your specific

350
00:15:32.200 --> 00:15:36.520
niche, but these video invites are the most effective way.

351
00:15:36.520 --> 00:15:38.040
It's how we've launched everything.

352
00:15:38.040 --> 00:15:41.480
It's how we've always created these little invites and that's what

353
00:15:41.480 --> 00:15:43.360
we use for social media content.

354
00:15:43.560 --> 00:15:46.000
We also repurpose those to be used for ads.

355
00:15:46.240 --> 00:15:48.800
So you can use these things in a lot of different ways, but it kind

356
00:15:48.800 --> 00:15:50.760
of starts with this, this video invite.

357
00:15:51.160 --> 00:15:53.440
So why, why video?

358
00:15:53.440 --> 00:15:54.920
Why not just a text post?

359
00:15:54.960 --> 00:15:58.040
This is the reason video, of course, grabs your attention.

360
00:15:58.280 --> 00:15:59.440
The content is dynamic.

361
00:15:59.440 --> 00:16:00.960
It's engaging, captures people.

362
00:16:01.240 --> 00:16:04.960
It essentially lets you, it gets prioritized in the, in the algorithms

363
00:16:05.000 --> 00:16:09.600
a whole lot more when you post a video first, when you post a image, or

364
00:16:09.600 --> 00:16:13.920
if you just post a text post video, everybody wants like all the platforms,

365
00:16:13.920 --> 00:16:18.360
TikTok, Facebook, Instagram, they know that people get stuck in that

366
00:16:18.360 --> 00:16:20.680
doom scroll of just like watching videos.

367
00:16:20.680 --> 00:16:24.120
And it's the best way to increase retention on their platforms, which

368
00:16:24.120 --> 00:16:25.600
makes those platforms more valuable.

369
00:16:25.840 --> 00:16:29.560
So if you have a video post, it gets pushed much higher in the

370
00:16:29.560 --> 00:16:32.040
algorithm and more prior to priority.

371
00:16:32.360 --> 00:16:35.400
So I know it's a little bit more scary, like putting yourself out there, but

372
00:16:35.400 --> 00:16:38.840
having your face on a video, having to talk to the camera, all those things,

373
00:16:38.840 --> 00:16:40.360
but it's worth it, I'll say.

374
00:16:40.360 --> 00:16:41.680
So it's worth getting good at that.

375
00:16:41.680 --> 00:16:45.560
It's worth kind of pushing past the fear and, and, and putting yourself

376
00:16:45.560 --> 00:16:47.360
out there on, on a, in a video format.

377
00:16:47.920 --> 00:16:49.480
It does help people stop to scroll.

378
00:16:49.480 --> 00:16:53.840
Cause they, it's not just, they can't just skim a single line of text and

379
00:16:53.840 --> 00:16:58.080
then just scroll on, they may see you on a walk doing something at the beach

380
00:16:58.080 --> 00:17:00.880
and you're talking about something and people want to kind of stick around

381
00:17:00.880 --> 00:17:04.599
for a few seconds to see what is this about and does it make sense?

382
00:17:04.599 --> 00:17:07.480
So they kind of, it kind of pulls them in for a little bit and helps you,

383
00:17:07.520 --> 00:17:12.359
them stop the scroll and actually focus on you, creates authentic connection.

384
00:17:12.359 --> 00:17:15.599
Obviously we've, we've, we've heard Pedro say there's favor in the face.

385
00:17:15.800 --> 00:17:18.560
So having your face on the video is very helpful.

386
00:17:18.880 --> 00:17:22.480
It makes it very personal of course, like to have, you know, if you're just

387
00:17:22.480 --> 00:17:25.720
talking to someone, like you would almost be FaceTiming them, or if

388
00:17:25.720 --> 00:17:29.480
you're just doing Marco Polo, I don't know if any Marco Polo is in here,

389
00:17:29.480 --> 00:17:31.120
but I don't do the Marco Polo.

390
00:17:31.400 --> 00:17:32.960
Lindsay is obsessed with it.

391
00:17:33.000 --> 00:17:35.480
And that's how she talks to most of our family and friends,

392
00:17:35.760 --> 00:17:37.800
but it's just very personal.

393
00:17:37.800 --> 00:17:39.280
It's you just talking to someone.

394
00:17:39.600 --> 00:17:40.920
It's not production.

395
00:17:40.960 --> 00:17:41.800
It's not fancy.

396
00:17:41.800 --> 00:17:43.000
It's not highly edited.

397
00:17:43.240 --> 00:17:44.640
It's just very, very simple.

398
00:17:44.720 --> 00:17:46.000
And you're just talking to someone.

399
00:17:46.000 --> 00:17:51.120
So this is just, yeah, it's a way people to kind of get to know you before, before

400
00:17:51.240 --> 00:17:54.640
they actually, you know, are committing to, to going to that next, next step.

401
00:17:54.640 --> 00:17:57.480
So the, the video can also encourage action.

402
00:17:57.520 --> 00:18:00.480
So like, Hey, at the end of the video, you can say something like, Hey, click

403
00:18:00.480 --> 00:18:05.360
this link, you know, to, to save your seat or to, to, you know, register

404
00:18:05.360 --> 00:18:06.920
for the event or, or whatever.

405
00:18:07.080 --> 00:18:10.280
You can have something very specific that people are like, Oh, this is great.

406
00:18:10.280 --> 00:18:11.320
I want to learn more.

407
00:18:11.560 --> 00:18:13.720
And then it implies some sort of action.

408
00:18:14.080 --> 00:18:18.680
And there's a bunch we could go into about all the things with video, but

409
00:18:18.920 --> 00:18:22.960
the fact that people have stayed, let's say for 10, even just 10 or 15 seconds,

410
00:18:23.240 --> 00:18:27.760
they're so much more likely to click on the link after listening to you and talk

411
00:18:27.760 --> 00:18:31.240
for 15 seconds than if it was just like an image for like one or two seconds.

412
00:18:31.240 --> 00:18:32.280
And then they just disappeared.

413
00:18:32.560 --> 00:18:35.560
Cause even at 10 or 15 seconds, it sounds silly, but they're kind of

414
00:18:35.560 --> 00:18:39.800
invest, people are invested in that content a little bit more and they're

415
00:18:39.800 --> 00:18:43.960
more likely to kind of follow through and take action also more shareable.

416
00:18:44.240 --> 00:18:45.480
So all those good things.

417
00:18:46.440 --> 00:18:47.040
That's video.

418
00:18:47.080 --> 00:18:49.960
That's kind of our reason for, for why video.

419
00:18:50.440 --> 00:18:53.600
And if you're looking kind of at your whole tech stack, I like

420
00:18:53.600 --> 00:18:54.960
to zoom out just for a second.

421
00:18:55.200 --> 00:18:57.840
Like everything we're talking about is getting traffic, right?

422
00:18:57.840 --> 00:18:59.600
You're going to get traffic here.

423
00:18:59.840 --> 00:19:03.720
And then somewhere they're going to sign up to watch something, do something

424
00:19:03.720 --> 00:19:06.880
with you, and then ultimately you'll get them into your tribe, of course.

425
00:19:06.880 --> 00:19:10.640
So traffic is, is just going to be a way to just reach out to everybody

426
00:19:10.640 --> 00:19:13.360
and just get as many people to see your thing as possible.

427
00:19:13.760 --> 00:19:15.800
And that's, you know, the, the, it's a funnel.

428
00:19:15.800 --> 00:19:19.560
So the, the bigger, the more people you have on the traffic side, you know, the

429
00:19:19.560 --> 00:19:22.080
more people you have coming through the conversion and then ultimately the

430
00:19:22.080 --> 00:19:23.600
more people in your, in your tribe.

431
00:19:24.160 --> 00:19:27.560
And so these are some of the traffic sources, obviously, TikTok,

432
00:19:27.720 --> 00:19:29.320
Instagram, rails, YouTube shorts.

433
00:19:29.720 --> 00:19:34.400
They all use similar video formats that we'll, we'll talk about here.

434
00:19:34.800 --> 00:19:39.040
And this is, this is the formula kind of how we did it, even in our, this, like

435
00:19:39.040 --> 00:19:43.320
the last two challenges we did in the, this last year, so the, this is what

436
00:19:43.320 --> 00:19:45.400
I think is working well right now.

437
00:19:45.880 --> 00:19:51.640
And this is, I'm sharing this based on real data.

438
00:19:51.640 --> 00:19:54.640
So I can, we can even jump in and I can share some of our ad account

439
00:19:54.720 --> 00:19:56.600
and show, show this to you, but.

440
00:19:57.520 --> 00:20:00.040
Creating essentially five vertical videos.

441
00:20:00.000 --> 00:20:06.080
So that's your phone, not horizontal, it's portrait, it's tall, just talking vertically,

442
00:20:06.080 --> 00:20:12.400
talking to the camera. And we found that less than 15 seconds, I know that is absolutely insane,

443
00:20:12.400 --> 00:20:18.000
but 15 seconds is really you just saying like two to three sentences. It's one hook

444
00:20:18.000 --> 00:20:22.080
that you can try that's like, hey, are you struggling with this but want to see that?

445
00:20:22.720 --> 00:20:29.040
Hey, you know, I'm hosting a free event, check out the link below. It can be literally that simple.

446
00:20:29.040 --> 00:20:34.160
And so this is not you having to speak to the camera for three to five minutes and have a

447
00:20:34.160 --> 00:20:38.960
beautifully scripted thing. It's getting, it's more of like a shotgun approach where you're

448
00:20:38.960 --> 00:20:45.440
putting a lot of different versions out there to see what sticks. So once you have these invites,

449
00:20:45.440 --> 00:20:50.160
you can use them, you can post them on Reels, and you can post them on TikTok, Facebook. And

450
00:20:50.160 --> 00:20:54.560
then of course, you can take those same things and then push them out as ads to help like just

451
00:20:54.560 --> 00:20:58.640
push that reach. And you don't have to spend, you know, hundreds or 1000s of dollars, you can

452
00:20:58.640 --> 00:21:05.120
sometimes spend five to 10 $15 a day for just those week or two. And it'll just help boost it

453
00:21:05.120 --> 00:21:09.680
and get tons and tons of views on that. And just people will kind of self identify that, oh, that's

454
00:21:09.680 --> 00:21:14.240
for me, they'll click on it, and they'll they'll jump into your the next thing to sign up for the

455
00:21:14.240 --> 00:21:21.600
event. So I thought would be example, I'm going to show you some examples. Let me start actually

456
00:21:21.600 --> 00:21:27.280
here with some ideas. So we wanted to make this super practical. So I'm literally just putting in

457
00:21:27.280 --> 00:21:32.480
like, if you know, these statements, and you can you can there's five here, you can take these exact

458
00:21:32.480 --> 00:21:37.360
five and plug in your your specific niche, the problem you're trying to solve, and just hit,

459
00:21:37.360 --> 00:21:41.680
you know, record it should be very, very similar, essentially, like wrote the script for you.

460
00:21:41.680 --> 00:21:47.520
So the first idea is like, if you've ever wanted to why, but you're felt stuck because of x. So

461
00:21:47.520 --> 00:21:52.880
this works, because they're talking about, hey, I'm, they have some desired goal. Like I, I use

462
00:21:52.880 --> 00:21:57.600
the example here, if you ever wanted to find peace, or you find, you know, want to be closer to the

463
00:21:57.600 --> 00:22:03.840
Lord, but you're stuck, you know, but felt stuck, because life is too busy. They were like, oh, yeah,

464
00:22:03.840 --> 00:22:09.920
everybody feels busy. Like, that's pretty universal. Everybody wants to, like, maybe lose weight, eat

465
00:22:09.920 --> 00:22:16.880
more healthy, be less less busy, get more done, right? These are like, basic kind of human desires.

466
00:22:16.880 --> 00:22:21.200
And so, and I would just say that it's like a single statement, that's what your hook is, it's a

467
00:22:21.200 --> 00:22:26.240
thing to kind of people are just think about fish just swimming by, it's just a little something to

468
00:22:26.240 --> 00:22:30.240
kind of like hook them and be like, Oh, what is this, and then it gets them to listen to the next

469
00:22:30.240 --> 00:22:36.480
the rest of the video. And it is kind of in a micro little example, this because your hook is

470
00:22:36.480 --> 00:22:41.920
a sentence or, you know, or two phrases. And then you're right into like, hey, I'm hosting,

471
00:22:42.560 --> 00:22:47.280
you know, this event, if you are this, and you're looking for that, and you kind of reiterate some

472
00:22:47.280 --> 00:22:52.320
of those things, it doesn't matter too much what comes after the hook, that's a lot less people

473
00:22:52.320 --> 00:22:56.720
where people have stuck around, they're gonna, that's fine, as long as it's clear. But you don't

474
00:22:56.720 --> 00:23:01.440
take a lot of time to like, tell a whole story. You don't even have to give your name, like,

475
00:23:01.440 --> 00:23:05.840
your name is on your profile, like they can see your profile name there, you don't have to tell

476
00:23:05.840 --> 00:23:11.040
them, I don't have to tell people, my name is Bruce as well. But that's where I just roll it right into

477
00:23:11.040 --> 00:23:16.560
like, hey, but feel stuck, life is because life is too busy, comma, like, I'm hosting dot dot dot this

478
00:23:16.560 --> 00:23:22.880
thing in two weeks, you know, or whatever. So when you have this, you can take it and you can post it,

479
00:23:22.880 --> 00:23:27.280
let's say on the Monday, and then you can have another video that you post on Tuesday, and so

480
00:23:27.280 --> 00:23:31.760
forth each day. And if you want to, you can make another five, or you can literally just take those

481
00:23:31.760 --> 00:23:36.400
same five and just do them the next week on Monday through Friday, it honestly won't matter.

482
00:23:36.400 --> 00:23:41.680
And if it really freaks you out that there's like a profile page with like duplicates, you can delete

483
00:23:41.680 --> 00:23:45.680
some of them if you want. So the idea is just getting it out there and just being top of mind

484
00:23:45.680 --> 00:23:50.240
for people for just two weeks would be great. So that's the first idea. The second one is,

485
00:23:50.240 --> 00:23:58.000
if you're struggling with x, let me show you how to y in just some type of timeframe. So are you

486
00:23:58.000 --> 00:24:03.440
struggling to say, stay consistent with your workouts, let me show you how to build a routine

487
00:24:03.440 --> 00:24:09.600
you'll actually stick to in just seven days, because that just has a lot of different things

488
00:24:09.600 --> 00:24:14.720
in it that, like people have tried routines, but they didn't stick to it, right? They want this

489
00:24:14.720 --> 00:24:19.440
idea of like being consistent. And working out once isn't, everybody knows working out once isn't

490
00:24:19.440 --> 00:24:24.480
going to help you, but working out consistently is going to help you. So these words matter. And that's

491
00:24:24.480 --> 00:24:31.360
why you want to try a lot of different ones like this. And if you can't decide, like, hey, I'm

492
00:24:31.360 --> 00:24:36.560
struggling with x, let me show you how to do y in just x timeframe. Hey, so I'm going to, like,

493
00:24:36.560 --> 00:24:40.960
I'm going to show you how to do, like, even if you said, I'm going to, if you're struggling to

494
00:24:40.960 --> 00:24:44.640
stay consistent with workouts, let me show you how to build a routine you'll actually stick to in

495
00:24:44.640 --> 00:24:49.760
just 90 minutes, right? So that way it's, it's, it's right into your, your workshop. It's just

496
00:24:49.760 --> 00:24:55.280
your 90 minute thing that you're doing. Your one, one single session workshop doesn't have to be a

497
00:24:55.280 --> 00:24:59.760
seven day thing. Like you can just, you can teach them all the facts in 60 minutes.

498
00:25:00.000 --> 00:25:03.500
90 minutes, but that sounds like, oh, that's probably worth like 90 minutes

499
00:25:03.500 --> 00:25:05.700
of my time to like solve this problem.

500
00:25:05.780 --> 00:25:07.980
You know, that I've, I've been worried about.

501
00:25:08.420 --> 00:25:10.660
And I was saying, when you do this, you can iterate on this.

502
00:25:10.660 --> 00:25:12.800
You can have multiple versions of each of these.

503
00:25:12.800 --> 00:25:15.820
In fact, the more you make, the better you'll get at it.

504
00:25:15.840 --> 00:25:19.580
The more it'll be refined and the more things you put out there, the

505
00:25:19.580 --> 00:25:22.120
more data you'll have to test back.

506
00:25:22.120 --> 00:25:26.260
So if you make one ad or three ads and you just run them a bunch, or you have

507
00:25:26.260 --> 00:25:29.760
the same three posts, you just post over and over again, you'll get some data.

508
00:25:29.760 --> 00:25:32.760
Like some of them will do bet one of those three will do better than others

509
00:25:32.760 --> 00:25:38.000
probably, but if you put 10 ads out there or 10 posts, you'll quickly see, see this.

510
00:25:38.000 --> 00:25:41.760
And the, and part of the reason why I'm showing you this 15 second version is

511
00:25:41.760 --> 00:25:45.660
because I did a, I did, I don't know, eight or nine different ads for the

512
00:25:45.660 --> 00:25:47.400
pioneer challenge we just did.

513
00:25:47.660 --> 00:25:49.600
And only like one or two of them actually worked.

514
00:25:49.600 --> 00:25:54.960
And the ones that were 60 seconds or 45 seconds, like just didn't work that well.

515
00:25:55.200 --> 00:25:58.640
And this, I have one that was, and I'm going to show it to you guys here.

516
00:25:59.280 --> 00:26:03.480
Where it's just says, you know, it's, it's, it's 14 seconds, I think.

517
00:26:03.740 --> 00:26:07.160
And that's the one that got the most views, the most clicks, the most signups.

518
00:26:07.400 --> 00:26:10.840
So next time we do it, I'm just going to do a bunch of 15 second versions

519
00:26:10.840 --> 00:26:12.480
and skip all the long ones.

520
00:26:12.480 --> 00:26:12.940
Cause the, guess what?

521
00:26:12.940 --> 00:26:15.200
The long videos take longer to film.

522
00:26:15.220 --> 00:26:16.640
They take longer to get right.

523
00:26:16.820 --> 00:26:19.700
There's more words where you can mess up and have to start again.

524
00:26:19.920 --> 00:26:22.340
There's also, it takes longer to edit.

525
00:26:22.340 --> 00:26:24.500
So all those things, it's, it's just more work.

526
00:26:24.500 --> 00:26:26.860
So you want to get the least amount of work, biggest results.

527
00:26:27.680 --> 00:26:31.920
Another one, imagine why without having to deal with X, right?

528
00:26:31.920 --> 00:26:36.160
So imagine reaching your health goals without spending hours in the gym every

529
00:26:36.160 --> 00:26:41.560
day, so you're just kind of saying like, and the word imagine is helpful because

530
00:26:41.560 --> 00:26:43.720
it helps capture people's imagination.

531
00:26:43.720 --> 00:26:47.440
It gets them thinking like, Oh, I'm going to dream about this wonderful outcome,

532
00:26:47.820 --> 00:26:53.240
but then kind of mentioned immediately the thing that like is holding people back.

533
00:26:53.240 --> 00:26:55.900
So it's kind of like the promise versus the pain.

534
00:26:56.160 --> 00:26:59.080
You'll see a lot of this, that's the same theme that's happening here.

535
00:26:59.080 --> 00:26:59.680
It's the promise.

536
00:26:59.680 --> 00:27:02.500
And then the pain like, Hey, I want this promise, but I always

537
00:27:02.500 --> 00:27:05.360
struggle with this pain that I deal with when I, when I do this.

538
00:27:05.360 --> 00:27:09.120
So this is, this is great for your video, but if you can kind of get

539
00:27:09.440 --> 00:27:13.440
used to writing great copy like this, you're going to put on your website.

540
00:27:13.440 --> 00:27:15.240
You can put it on, you know, graphics.

541
00:27:15.240 --> 00:27:18.460
You can put on all kinds of stuff that will help people just be super

542
00:27:18.460 --> 00:27:20.280
clear about what, what your thing is.

543
00:27:20.660 --> 00:27:23.080
Most people think X, but the truth is Y.

544
00:27:23.920 --> 00:27:26.600
Most people then give you need to follow strict diets to lose weight.

545
00:27:26.600 --> 00:27:30.080
But the truth is small changes can make, make the biggest difference.

546
00:27:30.560 --> 00:27:31.680
So it's same thing.

547
00:27:31.680 --> 00:27:36.640
It's just, Hey, you can say the same version would be like, yeah, people

548
00:27:36.640 --> 00:27:40.680
believe this, like people, even if your thing is a spiritual, you could say

549
00:27:40.680 --> 00:27:44.540
like people believe this about Jesus, but actually the truth is that it's

550
00:27:44.540 --> 00:27:46.360
like, Oh wow, like, you know, it kind of.

551
00:27:46.920 --> 00:27:48.920
It's jarring and it catches you off guard.

552
00:27:49.360 --> 00:27:52.480
And it's just showing a very clear, like contrast of two different

553
00:27:52.480 --> 00:27:53.840
things, which is, which is helpful.

554
00:27:54.320 --> 00:27:58.360
Last one, like here's the fastest way to Y, even if you're X, like here's

555
00:27:58.360 --> 00:28:03.040
the fastest way to lower stress levels, even if you feel overwhelmed every day.

556
00:28:03.300 --> 00:28:07.720
So you're just taking common things to kind of, again, bring people back.

557
00:28:07.720 --> 00:28:11.380
Here's fastest way to Y your promise, even if you're X, there's

558
00:28:11.380 --> 00:28:12.840
just little phrases that help.

559
00:28:12.840 --> 00:28:18.000
And you can, those all probably seem like the same ad, but I would, it would

560
00:28:18.000 --> 00:28:22.560
be surprised at how, if you did five of the, like one of each of these, and

561
00:28:22.560 --> 00:28:25.560
then you posted them, like one or two of these are going to stick out and, and

562
00:28:25.600 --> 00:28:28.800
we'll, we'll just kind of resonate more with your audience.

563
00:28:29.400 --> 00:28:31.260
So let me show you an example.

564
00:28:31.260 --> 00:28:33.120
I'll see if this will play, see.

565
00:28:36.520 --> 00:28:39.200
Are you thinking of launching your own online community?

566
00:28:39.240 --> 00:28:40.920
If so, I would love to help you out.

567
00:28:40.920 --> 00:28:44.320
I'm hosting a free 90 minute workshop where I'll show you the step-by-step

568
00:28:44.320 --> 00:28:48.440
blueprints on how to launch and grow your very first online community.

569
00:28:49.360 --> 00:28:49.480
Okay.

570
00:28:49.480 --> 00:28:52.200
So that was actually 11 seconds was even shorter, but that

571
00:28:52.200 --> 00:28:54.360
ad was like our number one ad.

572
00:28:55.240 --> 00:28:55.560
And.

573
00:28:56.560 --> 00:28:59.000
Well, I did all these other ones that are like 60 seconds.

574
00:28:59.000 --> 00:29:00.000
I can't even show them to you.

575
00:29:00.000 --> 00:29:04.000
Cause, and I told stories about like my wife and I launched this kingdom messenger

576
00:29:04.000 --> 00:29:05.920
thing and we did this and we did that.

577
00:29:05.920 --> 00:29:07.720
And like, I thought they were amazing.

578
00:29:07.720 --> 00:29:11.640
Cause I was like, here's how we made this much money and this much time.

579
00:29:11.640 --> 00:29:12.960
And it was like, this is so cool.

580
00:29:12.960 --> 00:29:14.100
It's like, people want to make money.

581
00:29:14.100 --> 00:29:14.780
They want to do this stuff.

582
00:29:14.820 --> 00:29:17.220
And those didn't get any of the clicks.

583
00:29:17.660 --> 00:29:18.740
So I'll show you another one.

584
00:29:18.740 --> 00:29:19.900
This one is okay.

585
00:29:19.900 --> 00:29:24.100
I, I, I put this at the end because I don't want people to start here.

586
00:29:24.140 --> 00:29:24.580
Okay.

587
00:29:24.660 --> 00:29:25.780
This is going to work.

588
00:29:25.780 --> 00:29:29.740
You talking to the camera, to your iPhone, you don't need to fancy anything.

589
00:29:30.180 --> 00:29:32.420
And the only thing that I would do to make this a little bit more

590
00:29:32.420 --> 00:29:37.540
interesting is if I was outside on a walk, doing something else, just

591
00:29:37.660 --> 00:29:41.300
something that where there's some movement, it's a little bit boring and stale.

592
00:29:41.820 --> 00:29:43.740
The things that you're like, Oh, but the lighting is so good.

593
00:29:43.740 --> 00:29:45.300
And the quality is so clear.

594
00:29:45.620 --> 00:29:47.140
Those are the things I'd probably get rid of.

595
00:29:47.220 --> 00:29:49.380
If I was going to do this again, I'd just shoot them on my phone

596
00:29:49.700 --> 00:29:51.100
and make it feel more organic.

597
00:29:51.100 --> 00:29:56.220
You want it to feel like your friend just posted this, not this person

598
00:29:56.220 --> 00:29:57.820
who's trying to like sell me something.

599
00:29:57.820 --> 00:29:59.100
Like you don't want to be too slick.

600
00:29:59.260 --> 00:29:59.940
To me, this looks a.

601
00:30:00.000 --> 00:30:03.160
a little too produced and not slick enough.

602
00:30:03.160 --> 00:30:06.640
So I say that because don't use that as an excuse.

603
00:30:06.640 --> 00:30:08.200
Like, well, I don't have a good camera,

604
00:30:08.200 --> 00:30:12.440
or I don't have a good lighting, or mic, or whatever.

605
00:30:12.440 --> 00:30:13.920
Just put it out there.

606
00:30:13.920 --> 00:30:17.920
Make it feel very casual and simple and raw.

607
00:30:17.920 --> 00:30:20.400
That content tends to do the best.

608
00:30:20.400 --> 00:30:24.520
And then this is a version here which you can use if you want.

609
00:30:24.520 --> 00:30:25.940
And this is if you just want to put

610
00:30:25.940 --> 00:30:29.760
a lot of different hooks out there very quickly.

611
00:30:29.760 --> 00:30:33.680
This ad is four seconds, I think four or five seconds long.

612
00:30:33.680 --> 00:30:35.000
And so let me play it for you.

613
00:30:35.000 --> 00:30:37.000
It's just two slides.

614
00:30:37.000 --> 00:30:43.720
OK, cool.

615
00:30:43.720 --> 00:30:46.800
So it's this right here, LaunchPurse Online Community.

616
00:30:46.800 --> 00:30:48.080
So there's some sort of thing.

617
00:30:48.080 --> 00:30:49.120
And oh, how do you do that?

618
00:30:49.120 --> 00:30:51.420
Well, I'm going to give you the step-by-step training.

619
00:30:51.420 --> 00:30:52.000
And when is it?

620
00:30:52.000 --> 00:30:52.840
It's this.

621
00:30:52.840 --> 00:30:54.320
So that's four seconds.

622
00:30:54.320 --> 00:30:56.640
And you're like, oh, well, I don't have a video editor.

623
00:30:56.640 --> 00:30:58.160
I made this in Canva in 10 minutes.

624
00:30:58.160 --> 00:30:58.640
You can go.

625
00:30:58.640 --> 00:30:59.840
This is a free template.

626
00:30:59.840 --> 00:31:00.800
You go to Canva.

627
00:31:00.800 --> 00:31:01.460
You click on it.

628
00:31:01.460 --> 00:31:02.380
You write the text in.

629
00:31:02.380 --> 00:31:03.360
And you hit Export.

630
00:31:03.360 --> 00:31:05.680
And there it is.

631
00:31:05.680 --> 00:31:06.880
They have these really cool templates.

632
00:31:06.880 --> 00:31:07.840
It had a page one.

633
00:31:07.840 --> 00:31:08.800
It had a page two.

634
00:31:08.800 --> 00:31:11.840
And I just dragged some text in and wrote the words

635
00:31:11.840 --> 00:31:13.160
until it looked nice.

636
00:31:13.160 --> 00:31:14.600
And it's worked.

637
00:31:14.600 --> 00:31:18.480
This ad actually crushed it on this challenge.

638
00:31:18.480 --> 00:31:23.160
So not for the tribe social one, but for the no-code UI.

639
00:31:23.160 --> 00:31:26.040
Guys, we literally copied the same.

640
00:31:26.080 --> 00:31:27.840
Just in case you want to think we're doing

641
00:31:27.840 --> 00:31:30.120
anything fancy over here, we didn't even

642
00:31:30.120 --> 00:31:32.120
look for a different template.

643
00:31:32.120 --> 00:31:34.400
So there's the one challenge.

644
00:31:34.400 --> 00:31:36.600
And this is a totally different challenge over here.

645
00:31:36.600 --> 00:31:38.600
I just literally took the same template

646
00:31:38.600 --> 00:31:40.080
and changed the words.

647
00:31:40.080 --> 00:31:41.560
And exact same thing.

648
00:31:41.560 --> 00:31:43.860
This is a Flutter flow coding workshop.

649
00:31:43.860 --> 00:31:45.080
Same thing.

650
00:31:45.080 --> 00:31:49.200
This ad here did extremely well for our sign-ups

651
00:31:49.200 --> 00:31:50.400
for that event.

652
00:31:50.400 --> 00:31:52.080
And so I just took the exact same thing.

653
00:31:52.080 --> 00:31:53.000
I just used it again.

654
00:31:53.000 --> 00:31:55.000
So if someone really cares and they

655
00:31:55.000 --> 00:31:57.240
want to go through this and be like, wow, Bruce

656
00:31:57.240 --> 00:31:58.440
is really not that creative.

657
00:31:58.440 --> 00:32:00.720
Does he only like one shade of blue?

658
00:32:00.720 --> 00:32:03.480
Sure, I don't really care too much.

659
00:32:03.480 --> 00:32:05.120
This is what's working.

660
00:32:05.120 --> 00:32:07.480
So in case you think you're doing anything super fancy

661
00:32:07.480 --> 00:32:08.400
over here.

662
00:32:08.400 --> 00:32:11.760
All right, so that's everything on video invites.

663
00:32:11.760 --> 00:32:13.960
I'm going to jump in maybe here.

664
00:32:13.960 --> 00:32:18.320
And I will, just to give you a little bit more detail on this,

665
00:32:18.320 --> 00:32:21.000
see if I can show you something from the ad manager.

666
00:32:21.000 --> 00:32:23.520
You can do posts, do this all organically.

667
00:32:23.520 --> 00:32:24.920
And we will do some more training

668
00:32:24.920 --> 00:32:27.840
on how to set up that ad, how to promote it.

669
00:32:27.840 --> 00:32:30.880
But this really is 90% of it.

670
00:32:30.880 --> 00:32:35.320
If you can get this piece right, this 90% of just getting

671
00:32:35.320 --> 00:32:39.360
the video, the content really good, the rest is pretty easy.

672
00:32:39.360 --> 00:32:41.640
Which buttons to click on Facebook, how to set up

673
00:32:41.640 --> 00:32:44.840
the ad, how to target, that stuff matters a whole lot less.

674
00:32:44.840 --> 00:32:48.680
And it's mattering less and less as we get on in years.

675
00:32:48.680 --> 00:32:50.960
So one person said, oh, well, you

676
00:32:50.960 --> 00:32:54.440
did this in 2021 for Kingdom Messengers.

677
00:32:54.440 --> 00:32:55.600
It's probably changed a lot.

678
00:32:55.600 --> 00:32:57.400
Yeah, it's definitely changed a lot.

679
00:32:57.400 --> 00:32:59.280
And what's happened now, what's different

680
00:32:59.280 --> 00:33:01.280
is you just put content out.

681
00:33:01.280 --> 00:33:03.960
The targeting is almost irrelevant.

682
00:33:03.960 --> 00:33:06.120
We almost don't target things anymore.

683
00:33:06.120 --> 00:33:07.800
We just tell Facebook to think about it.

684
00:33:07.800 --> 00:33:10.000
It'll look at the words that you used,

685
00:33:10.000 --> 00:33:12.040
the copy that you used in your video,

686
00:33:12.040 --> 00:33:13.880
and it will find the right people for you.

687
00:33:13.880 --> 00:33:17.040
So it's going to do all of that magic for you.

688
00:33:17.040 --> 00:33:19.760
You don't have to be the world's best ad expert.

689
00:33:19.800 --> 00:33:21.760
You just have to make really good content.

690
00:33:21.760 --> 00:33:23.960
And Facebook will get it to the right people for you,

691
00:33:23.960 --> 00:33:25.680
either organically, or of course,

692
00:33:25.680 --> 00:33:27.520
you can boost it a little bit.

693
00:33:27.520 --> 00:33:29.800
So let me see if I can grab, I wasn't planning

694
00:33:29.800 --> 00:33:32.080
on pulling data, but why not?

695
00:33:32.080 --> 00:33:32.920
Let's do it.

696
00:33:35.480 --> 00:33:38.080
And we, of course, can share anything you guys want,

697
00:33:38.080 --> 00:33:40.600
all the numbers and stuff that we have,

698
00:33:40.600 --> 00:33:41.440
we can definitely share.

699
00:33:41.440 --> 00:33:45.160
So here is just some summary.

700
00:33:45.160 --> 00:33:47.720
So we spent about $3,100 on ads.

701
00:33:47.720 --> 00:33:49.120
You don't need to spend this much.

702
00:33:49.120 --> 00:33:51.280
This was just us trying a lot of different things

703
00:33:51.280 --> 00:33:52.320
all at once.

704
00:33:52.320 --> 00:33:54.800
But what I really want to show you here

705
00:33:54.800 --> 00:33:57.440
is all of these by video,

706
00:33:57.440 --> 00:33:59.840
and then which one actually got the most leads.

707
00:33:59.840 --> 00:34:03.040
So this one right here, the one I just showed you,

708
00:34:03.040 --> 00:34:05.640
where it said, are you thinking of launching

709
00:34:05.640 --> 00:34:08.080
with the 11 second version?

710
00:34:08.080 --> 00:34:11.560
It got, that's all four of these are the,

711
00:34:11.560 --> 00:34:13.719
of all, how many ever, how many ads?

712
00:34:13.719 --> 00:34:14.560
I don't even know.

713
00:34:14.560 --> 00:34:16.880
There's like 20 ads or so.

714
00:34:16.880 --> 00:34:19.440
Numbers one, two, three, and four

715
00:34:19.440 --> 00:34:21.679
were all the same exact video.

716
00:34:21.679 --> 00:34:24.040
Like that's all four of these are exact same video,

717
00:34:24.040 --> 00:34:25.120
11 seconds long.

718
00:34:25.120 --> 00:34:28.280
And that's where almost all of our leads came from.

719
00:34:28.280 --> 00:34:29.800
And then one or two of these got a couple

720
00:34:29.800 --> 00:34:31.320
of little extra ones, right?

721
00:34:31.320 --> 00:34:34.159
So I didn't even, like when I say we didn't get any leads

722
00:34:34.159 --> 00:34:36.560
on this cool kingdom messenger one I made,

723
00:34:36.560 --> 00:34:38.960
like we got one lead and it cost me $15.

724
00:34:38.960 --> 00:34:40.639
So I just like, why would you even bother

725
00:34:40.639 --> 00:34:43.360
with the long, long videos next time?

726
00:34:43.360 --> 00:34:46.120
So that's helpful.

727
00:34:46.120 --> 00:34:49.040
And again, we're gonna continue to take all of this

728
00:34:49.040 --> 00:34:49.880
and do it again.

729
00:34:49.880 --> 00:34:52.159
So I'll be happy to share more results

730
00:34:52.159 --> 00:34:55.159
on like things that we're trying kind of in real time.

731
00:34:55.159 --> 00:34:58.640
And I'm also gonna see, it's kind of a different scale,

732
00:34:58.640 --> 00:35:00.120
but Pedro has.

733
00:35:00.000 --> 00:35:03.960
It's an awesome ad person as well that now runs all of his ads.

734
00:35:03.960 --> 00:35:07.720
He's she's she's full time with, with Pedro and I'm going to see if she can

735
00:35:07.720 --> 00:35:11.280
even come and do maybe like a masterclass on new tactics.

736
00:35:11.320 --> 00:35:14.000
She's like an absolute genius at this stuff.

737
00:35:14.400 --> 00:35:17.600
And so we're going to, we'll, we're going to get you guys plenty of resources.

738
00:35:17.600 --> 00:35:21.000
And I think there's some as well in the challenge secrets there.

739
00:35:21.000 --> 00:35:23.280
So definitely ads will come later.

740
00:35:23.280 --> 00:35:25.160
We'll talk, I'll do another session on that.

741
00:35:25.480 --> 00:35:27.000
I do want to leave some time for Q and a.

742
00:35:27.560 --> 00:35:30.520
So if you guys have questions, you can put your hand up.

743
00:35:30.640 --> 00:35:32.920
We'll take time to go through each person.

744
00:35:32.920 --> 00:35:36.120
If you if we have more questions than the time, I will hang out

745
00:35:36.120 --> 00:35:37.960
and finish everybody's question.

746
00:35:37.960 --> 00:35:40.920
If you have to go at the time, like no hard feelings.

747
00:35:41.320 --> 00:35:43.000
So, yeah, Dr.

748
00:35:43.000 --> 00:35:45.400
Marcella says, like, I love how you have the numbers.

749
00:35:45.680 --> 00:35:46.840
Yes, that's super.

750
00:35:46.840 --> 00:35:49.400
Having the good data, it makes a huge difference.

751
00:35:50.120 --> 00:35:51.640
So you can see like what's actually working.

752
00:35:51.640 --> 00:35:53.920
But yeah, Robin, what's up?

753
00:35:54.440 --> 00:35:59.040
Yeah, I just wanted to, I was talking to my daughter who is trying to do this

754
00:35:59.200 --> 00:36:04.720
C2D system and she let me know that somebody who's renting is actually

755
00:36:05.120 --> 00:36:11.600
could be kicked out in 30 days if, you know, and so I did a Facebook live

756
00:36:12.080 --> 00:36:13.920
that basically said, started out.

757
00:36:13.920 --> 00:36:17.320
Did you know that you could be, days and don't even know it.

758
00:36:17.360 --> 00:36:20.160
And then I went on to explain what I was talking about.

759
00:36:20.160 --> 00:36:25.200
And that thing went and got 3,400 people that looked at it.

760
00:36:25.200 --> 00:36:27.840
And I think there were 20 errors.

761
00:36:27.840 --> 00:36:29.600
And I mean, it just went crazy.

762
00:36:29.600 --> 00:36:34.880
So what I did this one minute video talking about that.

763
00:36:35.280 --> 00:36:38.960
And so that's what I'm going to use on our, you know, on our ads

764
00:36:39.280 --> 00:36:41.040
for this workshop that we're doing.

765
00:36:41.360 --> 00:36:45.600
And so while I'm, while you're talking, I'm coming up with the 15 second things

766
00:36:45.920 --> 00:36:47.520
that we're going to, that we're going to do.

767
00:36:47.520 --> 00:36:51.840
You know, plugging in, you know, our information into that, into the, it's

768
00:36:51.840 --> 00:36:56.480
just coming up with the message that's going to hook and get people interested

769
00:36:56.480 --> 00:36:58.000
is the biggest challenge.

770
00:36:58.320 --> 00:37:02.640
Once they're, once they're hooked, then it seems like, you know,

771
00:37:02.640 --> 00:37:04.320
they start asking questions.

772
00:37:04.640 --> 00:37:06.480
So here's my question.

773
00:37:06.800 --> 00:37:09.520
I told my people, I said, we're going to do this thing.

774
00:37:09.520 --> 00:37:11.840
I don't care if we have five people.

775
00:37:12.320 --> 00:37:14.880
And, and I felt like, you know, I can do this.

776
00:37:15.520 --> 00:37:19.200
And, and I felt like, you know, I could call up five people and get them to

777
00:37:19.200 --> 00:37:20.960
join, you know, kind of a thing.

778
00:37:20.960 --> 00:37:26.480
So it's not a huge number going in the right direction here, or do you have

779
00:37:26.480 --> 00:37:32.480
some ideas of how I can increase my attendance larger than five?

780
00:37:32.480 --> 00:37:34.560
And this is a free channel and free workshop.

781
00:37:34.560 --> 00:37:36.720
So there's no pay in it.

782
00:37:37.280 --> 00:37:39.520
So with, with free as those are all great.

783
00:37:39.520 --> 00:37:41.280
So it sounds like some great progress.

784
00:37:41.280 --> 00:37:45.680
And I think, yeah, when you have something that kind of goes sort of viral

785
00:37:45.680 --> 00:37:49.040
in that, like you were expecting, you know, 50 people to watch it now, like

786
00:37:49.040 --> 00:37:54.400
3,400 people tuned in, just kind of go back and like, see if you can, you know,

787
00:37:54.400 --> 00:37:58.240
pull some nuggets out of their things that you're speaking and just try to do

788
00:37:58.240 --> 00:38:00.800
that again and just repeat it as much as possible.

789
00:38:00.800 --> 00:38:02.000
Like just keep, I would do another one.

790
00:38:02.000 --> 00:38:03.680
I would do a live every day.

791
00:38:03.680 --> 00:38:07.680
Like, you know, if that worked like, or at least once a week, like every couple

792
00:38:07.680 --> 00:38:09.680
of days, especially leading up to your event.

793
00:38:09.680 --> 00:38:12.160
Cause at the end of that, you've kind of hooked people's attention.

794
00:38:12.160 --> 00:38:16.160
If you had something to send them to at the end of that, you know, all those

795
00:38:16.160 --> 00:38:20.640
views, Hey, click this, I've got a free, uh, you know, PDF for you.

796
00:38:20.640 --> 00:38:23.280
That's going to help you solve this problem or whatever.

797
00:38:23.280 --> 00:38:25.040
That would have been, that'd be, that'd be great.

798
00:38:25.040 --> 00:38:31.120
So as far as attendance, just to set expectations, like we had 630 signups on

799
00:38:31.120 --> 00:38:36.800
all those leads, if I totaled them all up for the, for this event and the first

800
00:38:36.800 --> 00:38:40.480
webinar that we did, we had like 20 people on the zoom.

801
00:38:40.480 --> 00:38:43.600
So that was, so it was very, very low.

802
00:38:43.600 --> 00:38:46.720
And there's a lot of other reasons, things we were experimenting with.

803
00:38:46.720 --> 00:38:52.880
So, but generally I think like, so you just want to have like a lot of signups,

804
00:38:52.880 --> 00:38:58.000
a thousand people, maybe you'll get a 50 to a hundred, you know, showing up.

805
00:38:58.000 --> 00:39:02.400
So now we got email addresses and then we emailed people a lot.

806
00:39:02.400 --> 00:39:05.520
We did a lot of different things to try to get them back to other events.

807
00:39:05.600 --> 00:39:10.240
So as far as attendance goes, just trying to make it, you know, if it's something you

808
00:39:10.240 --> 00:39:12.960
have a natural sense of like urgency, right?

809
00:39:12.960 --> 00:39:16.160
People have this problem, they don't want to get kicked out.

810
00:39:16.160 --> 00:39:20.720
So you have something you can speak to, like, here's how to avoid this pain, you

811
00:39:20.720 --> 00:39:25.520
know, without having to do X, Y, and Z or, or whatever, like you're trying to, you

812
00:39:25.520 --> 00:39:28.480
know, it can be towards like a promise or it can be away from pain.

813
00:39:28.480 --> 00:39:30.160
Both of those will, will work.

814
00:39:30.160 --> 00:39:34.000
But yeah, I'll just, I would say as far as the attendance goes to keep numbers,

815
00:39:34.240 --> 00:39:36.320
it's just a, it's just a numbers game.

816
00:39:36.320 --> 00:39:40.160
So like the more you can get attention for people, the more signups you get, the more

817
00:39:40.160 --> 00:39:41.680
people you potentially have.

818
00:39:41.680 --> 00:39:48.080
And a lot of people will, will sign up and not show up for the events, but they may see

819
00:39:48.080 --> 00:39:52.880
something from you on your third, fourth, fifth event that you do later down the road

820
00:39:52.880 --> 00:39:53.840
if they're on your email list.

821
00:39:53.840 --> 00:39:58.480
So I kind of see it as we got 600 leads, those may convert in six months from now.

822
00:39:58.480 --> 00:39:59.040
I don't know.

823
00:39:59.040 --> 00:39:59.680
I don't know how much.

824
00:40:00.000 --> 00:40:05.680
I can't say necessarily like, oh, 600 leads led to this many signups, which led to, you know,

825
00:40:05.680 --> 00:40:11.200
10 sales or whatever. It's not quite that dialed in because the sales cycle could be quite a while.

826
00:40:11.200 --> 00:40:13.520
So anyway, I don't know if that helps.

827
00:40:14.160 --> 00:40:20.320
One other thing that as you're talking about that, what drives me is not the number of people there.

828
00:40:20.320 --> 00:40:27.280
What drives me is the belief in what we're doing. And so when they wanted to postpone,

829
00:40:28.080 --> 00:40:32.880
all that was going in my brain was, I don't care if I can help one person or two people

830
00:40:32.880 --> 00:40:37.120
go from renting and throwing their money out the window and get into home ownership.

831
00:40:37.840 --> 00:40:42.640
I need to get started. We need to get going. I mean, there's an urgency in my heart, in my mind

832
00:40:42.640 --> 00:40:48.720
that I transferred to the rest of the team that they're now on board with it.

833
00:40:49.920 --> 00:40:56.640
That's great. I love that. Yeah, I think that's the, if you can find like a problem that you

834
00:40:56.640 --> 00:41:02.160
care so much about that, that is very important because it will come out when you come to start

835
00:41:02.160 --> 00:41:07.760
to talk about it. Like I'm very sold on like trying to help people, entrepreneurs, like launch,

836
00:41:07.760 --> 00:41:12.720
get their first thing out, make their first money online, super motivated, but it doesn't feel like

837
00:41:12.720 --> 00:41:18.320
work to me. Like I would chat with you guys all day long and if it can help. So yeah, definitely

838
00:41:18.320 --> 00:41:25.200
that's a good place to go. It does. So, and I think what's great is when you're, when you do

839
00:41:25.200 --> 00:41:29.520
your first few events, you're going to have the least amount of people there and it's going to

840
00:41:29.520 --> 00:41:34.960
build as you get better, as you present better, as your hook gets better, your offer gets better,

841
00:41:34.960 --> 00:41:40.000
more and more people will show up. So it's kind of like a gift that not a whole, like everybody

842
00:41:40.000 --> 00:41:43.360
that's ever going to show up is going to show up on that first event. They're going to kind of,

843
00:41:43.360 --> 00:41:49.280
like it's going to build momentum. So I think that will be good, but everything you're

844
00:41:49.280 --> 00:41:53.760
saying I think is good. I would just keep, I would just take, you know, that live and pull it

845
00:41:53.760 --> 00:41:59.280
apart and see if you can either replicate it, just do the same kind of thing again, just to get

846
00:41:59.280 --> 00:42:04.880
top of mind, but then have like maybe something to send people at the end. So cool.

847
00:42:07.600 --> 00:42:15.120
Awesome. So let's go to Holly. Okay. So is there an amount that we need to spend on ads? Is there

848
00:42:15.120 --> 00:42:21.120
like a minimum that we should be spending? So it's all about the data. Like how much data do

849
00:42:21.120 --> 00:42:28.960
you want back? So I, what I would do is put a, pick an amount like, Hey, I'm going to look at how

850
00:42:28.960 --> 00:42:34.640
much your offer is. Right. So our thing was about three or 4,000 was like what our offer. So I was

851
00:42:34.640 --> 00:42:40.000
like, I'm going, I was very hesitant. Like we literally risked one, like we only had to sell

852
00:42:40.000 --> 00:42:46.960
one and then we'd kind of pay for our ads. Got it. That was probably very small thinking. So I probably

853
00:42:46.960 --> 00:42:52.960
could have gone a lot next time. We'll go a lot bigger, but it's just, you want to start out small.

854
00:42:52.960 --> 00:42:59.520
Like when we did it with kingdom messengers, we put $200 in total. And I think the first day was

855
00:42:59.520 --> 00:43:06.400
maybe it's $50 because it had to sell. And then we took the money. Like we actually did a paid

856
00:43:06.400 --> 00:43:11.680
paid event, which is, these are the only reason you do a paid event is to pay for your ads. Like

857
00:43:12.240 --> 00:43:17.280
that's not money. It's not for you. That's for Facebook. So if you see those things that are

858
00:43:17.280 --> 00:43:23.440
like, you know, buy my thing for $4 or buy my thing for $7, you're like, why, why are they

859
00:43:23.440 --> 00:43:29.760
even charging $7? Well, it's right here. Like the per lead cost here is about like, you could see

860
00:43:29.760 --> 00:43:38.000
that it's like $4, $2, $8. So if I can get someone to show up to a $9 event or a $19 event, and it's

861
00:43:38.000 --> 00:43:43.600
only costing me $5, I'm essentially making money by running ads. So that's kind of the sweet spot

862
00:43:43.600 --> 00:43:47.920
to get to, to where you don't pay really anything. It's just how much do you want to risk upfront?

863
00:43:48.640 --> 00:43:53.120
I don't like to use the word gamble. Like it's not a gamble, but because it is a very scientific

864
00:43:53.120 --> 00:43:57.280
way of doing this the right way, but you kind of put money like, Hey, I'm going to put a few

865
00:43:57.280 --> 00:44:02.960
hundred dollars. I'd like, we've done campaigns for $5 a day. I would, I wouldn't do less than

866
00:44:02.960 --> 00:44:10.560
$5 a day, but that's the lowest you would go. If you start to see like leads coming in and maybe

867
00:44:10.560 --> 00:44:18.240
you're getting a dollar leads or $2 leads, then you're just kind of thinking like, okay, I can buy

868
00:44:18.240 --> 00:44:24.000
email addresses and buy leads who want to know more about my stuff for a dollar or two. You can

869
00:44:24.000 --> 00:44:29.600
just keep scaling that. So when we kind of saw this working, we just keep, we, it's not linear.

870
00:44:29.600 --> 00:44:34.720
Like we didn't spend equally for the two weeks. Like you start very small. And as you start to

871
00:44:34.720 --> 00:44:39.680
see results, you're like, you kind of get build a little bit more confidence. And then we spend

872
00:44:39.680 --> 00:44:44.880
more and more. I think at the end of it, we were spending like five to $700 a day. Whereas when we

873
00:44:44.880 --> 00:44:49.840
started, we were spending like $50 a day. So it's, it's a huge, it's exponential as you, as you go.

874
00:44:50.640 --> 00:44:55.760
And then you said, Facebook will figure out the target themselves. Like I haven't, I haven't

875
00:44:55.760 --> 00:45:00.320
really done Facebook in years and years and years. And the only people that I follow are

876
00:45:00.000 --> 00:45:04.080
like my friends that I grew up with in my family. So I don't want the ads to go to them. Like,

877
00:45:05.200 --> 00:45:11.600
what would happen in that instance? So if someone watches something of yours and they

878
00:45:11.600 --> 00:45:15.200
go away and Facebook kind of sees that that's not really an interested person,

879
00:45:15.200 --> 00:45:19.280
they're not going to keep showing it to that person in general. So if it's a friend or family,

880
00:45:19.280 --> 00:45:22.640
they kind of like, oh, look, I love Holly. And they just click on it and they're watching it

881
00:45:22.640 --> 00:45:26.320
like this is sweet. They just leave and don't click on anything else after that.

882
00:45:26.320 --> 00:45:30.160
Facebook's not really going to like that just shows, hey, there was a little bit of interest,

883
00:45:30.160 --> 00:45:35.280
but but not, you know, it's not specific. I would. One, the world's like a very big place,

884
00:45:35.280 --> 00:45:41.760
so it may pull from things initially. But as long as you use really good text in the in the ad

885
00:45:41.760 --> 00:45:46.560
and like what the words that you're saying, and it's very specific, it's going to they're going

886
00:45:46.560 --> 00:45:50.480
to try to get it to people there. It's relevant because if they're showing up, even though I

887
00:45:50.480 --> 00:45:54.080
don't have a lot of followers on Facebook, that's OK. It doesn't matter about the followers.

888
00:45:54.720 --> 00:45:58.160
If you say what is your what's what's your topic going to be?

889
00:45:58.880 --> 00:46:05.280
Well, I don't have a title yet, but it's going to be about it's going to be for women who

890
00:46:06.880 --> 00:46:12.400
have an issue in their life that they haven't been able to overcome, and it is causing them to be

891
00:46:12.400 --> 00:46:16.160
just immobilized and stuck in their life. Yeah, basically.

892
00:46:17.360 --> 00:46:22.960
Gotcha. Yeah, I think if you had something, yeah, if you talk about like, like a hook would be like,

893
00:46:22.960 --> 00:46:28.560
are you feeling stuck? Right. This you have this thing happen to you. Maybe you've talked to people,

894
00:46:28.560 --> 00:46:34.320
therapists, whatever. It doesn't you don't feel like it's working. Or I mean, I would go like,

895
00:46:34.320 --> 00:46:39.360
yeah, you can be like as unreligious as possible if you want to be like, yeah,

896
00:46:39.360 --> 00:46:43.840
are you saying, oh, yeah, people prayed for you? Well, and it didn't fix it like this more to it.

897
00:46:43.840 --> 00:46:48.720
Totally. Yeah. Yeah. So you can something like that. I mean, those things,

898
00:46:49.680 --> 00:46:54.320
if you can be a little bit controversial, there's a line, but if you can push it a little bit to

899
00:46:54.320 --> 00:46:59.440
like, oh, that's a little edgy. Like people get fired up in the comments. I get that. Yeah, yeah,

900
00:46:59.440 --> 00:47:06.960
yeah. Yeah, try charging for a for like a low ticket event with something that's faith based.

901
00:47:06.960 --> 00:47:11.920
That'll light the comments up in no time. The amount of like, especially Oh, and then if you're

902
00:47:11.920 --> 00:47:16.480
a female, I forgot to add that in there as well. Because when we did that with Kingdom Messengers,

903
00:47:16.480 --> 00:47:20.880
Lindsay, doing this thing on social media, and then she was charging for this, like Christian

904
00:47:20.880 --> 00:47:25.840
social media thing, like the she wasn't allowed to look at the comments because it was just

905
00:47:25.840 --> 00:47:31.440
insane. Like, apparently these other Christians who were like on a mission to, like, talk about

906
00:47:31.440 --> 00:47:36.960
how terrible she wasn't what right does she have to be like, talking to people like as a woman,

907
00:47:36.960 --> 00:47:41.520
like you shouldn't be preaching. I mean, it was bad. It was like women shouldn't be. But tons of

908
00:47:41.520 --> 00:47:45.440
comments came in, and then we had to kind of monitor it and delete stuff. But then people

909
00:47:45.440 --> 00:47:50.320
started like fighting duking it out in the comments. So it just pushes the engagement. So

910
00:47:50.320 --> 00:47:55.360
it kind of all works out. But yeah, but you can experiment if you I mean, if you don't,

911
00:47:55.360 --> 00:48:01.280
you there's ways to exclude if you really are concerned about that. And that it's worth digging

912
00:48:01.280 --> 00:48:05.040
into that a little bit. If you want to exclude people, because that may just give you a little

913
00:48:05.040 --> 00:48:08.720
bit of extra confidence, not like as you're making the content that you kind of know,

914
00:48:09.840 --> 00:48:12.640
those people are going to see it, there's a way to exclude it. When you're building the audience,

915
00:48:12.640 --> 00:48:18.000
you can exclude certain people, you can create an email list and be like, Hey, anyone on this

916
00:48:18.000 --> 00:48:23.920
email list, I don't want them to see it. Okay, so it'll it'll pull that out. And what I would say

917
00:48:23.920 --> 00:48:28.480
as well, if any of you are running ads, you're going to have a lot of questions. And you're

918
00:48:28.480 --> 00:48:33.200
going to have a lot of like, so use the community between our calls, I can definitely we can pull

919
00:48:33.200 --> 00:48:39.280
up your ad accounts on the q&a parts of these calls. And but during the week, like use something

920
00:48:39.280 --> 00:48:44.160
like loom to just go to loom, record your screen and just say, Hey, Bruce, like I clicked on this,

921
00:48:44.160 --> 00:48:51.120
I went here, I got stuck here, or hey, I put $10 in and I got zero leads, okay, like kind of click

922
00:48:51.120 --> 00:48:55.280
through the things I can comment on it and give you feedback, you know, a lot faster than you

923
00:48:55.280 --> 00:49:00.640
having to wait for the next call. Because it's there's a lot of technicalities to it. And a lot

924
00:49:00.640 --> 00:49:05.440
of it is sort of seeing the data and then interpreting it and then pivoting a little bit.

925
00:49:05.440 --> 00:49:10.000
It's not. I mean, you can definitely follow the basic steps, but I'm happy to look at it and see

926
00:49:10.000 --> 00:49:19.040
if I can help. Sure. Cool. Awesome. Thank you. And Jeff, let's go to you. And then your Jennifer.

927
00:49:21.360 --> 00:49:27.600
I thought I don't know the question. But any, any case that Yeah, so the you can like,

928
00:49:27.600 --> 00:49:32.640
you have this thing like where you have like followers as a first thing where people get

929
00:49:32.640 --> 00:49:37.680
to see you and then you had like, promotion, like that you have ads and everything. But you can,

930
00:49:38.320 --> 00:49:45.200
basically, because like, I don't have like a list of people like, you know, I'm not promoting

931
00:49:45.200 --> 00:49:50.320
anything at the moment. It's just friends and family. So, you know, using ads is certainly

932
00:49:50.320 --> 00:49:56.720
a possibility I could do. Yeah. Yeah. And that's fine. Like if you made a post,

933
00:49:57.280 --> 00:49:59.920
so I'll like the very first event that we ever did.

934
00:50:00.000 --> 00:50:06.960
It was in 2020, 2019, and Lindsey and I were just starting to learn about marketing, learn

935
00:50:06.960 --> 00:50:07.960
about the stuff.

936
00:50:07.960 --> 00:50:12.540
And I was not bold enough to post on social media and all my friends and family see it.

937
00:50:12.540 --> 00:50:16.160
So what I did instead is I made a video and I stuck it on a landing page.

938
00:50:16.160 --> 00:50:21.040
So it was like a video with like a few bullet points and then like an email signup.

939
00:50:21.040 --> 00:50:23.400
And then all I did was text it to some of my friends.

940
00:50:23.400 --> 00:50:27.760
It was about how to be like a kingdom entrepreneur and how to leverage like online marketing.

941
00:50:27.760 --> 00:50:33.240
So then I just texted them and said, Hey, you know, we were talking about this, like

942
00:50:33.240 --> 00:50:34.600
here's a link, like here's a link.

943
00:50:34.600 --> 00:50:36.160
So I just manually sent it to them.

944
00:50:36.160 --> 00:50:41.320
We had like eight or nine people show up live for like a five day challenge.

945
00:50:41.320 --> 00:50:44.600
But that built us a little bit of confidence just to get started.

946
00:50:44.600 --> 00:50:47.960
So now if you want to post it on social media, of course, do that.

947
00:50:47.960 --> 00:50:51.400
I was too scared at the time.

948
00:50:51.400 --> 00:50:52.400
But you can start.

949
00:50:52.400 --> 00:50:54.080
That's a great because people already know you.

950
00:50:54.080 --> 00:50:56.980
It's a great place to just get to start.

951
00:50:56.980 --> 00:50:59.380
We didn't even have an offer or anything.

952
00:50:59.380 --> 00:51:04.660
We weren't that skilled yet in 2020 to like have like, oh, and then now just do this when

953
00:51:04.660 --> 00:51:05.660
we had all their attention.

954
00:51:05.660 --> 00:51:07.100
We're just like, great.

955
00:51:07.100 --> 00:51:08.100
So good luck.

956
00:51:08.100 --> 00:51:09.100
You know, we'll talk soon.

957
00:51:09.100 --> 00:51:10.500
It was that was it.

958
00:51:10.500 --> 00:51:13.340
So but yeah, hopefully that helps.

959
00:51:13.340 --> 00:51:14.340
Yep.

960
00:51:14.340 --> 00:51:15.340
Thanks.

961
00:51:15.340 --> 00:51:16.340
Sweet.

962
00:51:16.340 --> 00:51:21.300
All right, Jennifer, I'll bring you up here.

963
00:51:21.300 --> 00:51:25.980
So real quick, I put it in the chat, but you could also create a separate account on your

964
00:51:25.980 --> 00:51:30.940
Instagram and Facebook that's for your like ministry or business that's not going to your

965
00:51:30.940 --> 00:51:31.940
family and friends.

966
00:51:31.940 --> 00:51:33.260
So that's what I do.

967
00:51:33.260 --> 00:51:38.840
So I post, you know, personal stuff on my family, and then I post, you know, content,

968
00:51:38.840 --> 00:51:43.620
my blog and other stuff, my podcast on my prosper, always one.

969
00:51:43.620 --> 00:51:47.860
So you're separating them, and then you can, you know, adjust accordingly.

970
00:51:47.860 --> 00:51:48.860
Just an idea.

971
00:51:48.860 --> 00:51:49.860
Okay, so quick question.

972
00:51:49.860 --> 00:51:52.140
You mentioned this with evergreen.

973
00:51:52.140 --> 00:51:56.820
So I've been wanting to relaunch my 12 week challenge.

974
00:51:56.820 --> 00:52:01.820
And I've been praying about whether to do it live or to record it, you know, do it live

975
00:52:01.820 --> 00:52:06.260
in February or wait and do an evergreen version in March.

976
00:52:06.260 --> 00:52:08.600
And so that's one question.

977
00:52:08.600 --> 00:52:13.060
And then piggybacking off of that is with this kind of ramp up, I'm going to be launching

978
00:52:13.060 --> 00:52:19.180
my tribe this month, and starting to have like free events and you know, prayer and

979
00:52:19.180 --> 00:52:21.280
just community building.

980
00:52:21.280 --> 00:52:27.560
How long from when you launch kind of the tribe to kind of the smaller four week launch?

981
00:52:27.560 --> 00:52:31.800
Should you wait to launch something like big that you're trying to charge like $1,000 for?

982
00:52:31.800 --> 00:52:35.160
I mean, should I do that in Q1?

983
00:52:35.160 --> 00:52:39.400
Or should this be more of kind of developing like a four week course or something to build

984
00:52:39.400 --> 00:52:43.440
communities and they don't feel like I'm selling to them and then launch the challenge later

985
00:52:43.440 --> 00:52:46.920
in the year, evergreen or live?

986
00:52:46.920 --> 00:52:51.240
So that's kind of my debate right now is do I just do it all and go big or kind of start

987
00:52:52.200 --> 00:52:53.200
smaller?

988
00:52:53.200 --> 00:52:55.440
I think so keeping it simple is good.

989
00:52:55.440 --> 00:53:02.120
I think if you focus on gathering people first would be that's the hardest thing essentially

990
00:53:02.120 --> 00:53:03.640
is to get people into that set.

991
00:53:03.640 --> 00:53:10.400
If you you could decide like once you've kind of got 10 people, 20 people, however, whatever

992
00:53:10.400 --> 00:53:12.000
your goal is together.

993
00:53:12.000 --> 00:53:14.720
And now we're going to start this 12 week thing.

994
00:53:14.720 --> 00:53:19.360
Like at that point, you could decide like you may be so energized by all these people.

995
00:53:19.480 --> 00:53:23.320
You're like, I want to do it live and it's going to be so awesome, like so exciting.

996
00:53:23.320 --> 00:53:28.880
I prefer to I can't sit here and like make a course and just talk to my camera and no

997
00:53:28.880 --> 00:53:30.640
one I mean, we can do it if we have to.

998
00:53:30.640 --> 00:53:35.320
This is so much more fun to talk to you guys and hear the questions.

999
00:53:35.320 --> 00:53:39.680
So I feel like there's a little bit more.

1000
00:53:39.680 --> 00:53:44.400
So from an output standpoint, I think that doing it live with people is great recording

1001
00:53:44.400 --> 00:53:46.680
it and then packaging that up.

1002
00:53:46.680 --> 00:53:52.640
What we're experimenting with and again, you can see how you guys are kind of testing

1003
00:53:52.640 --> 00:53:58.040
this for us is we're doing live sessions like this and then we're going back afterwards

1004
00:53:58.040 --> 00:53:59.800
and like chopping them into lessons.

1005
00:53:59.800 --> 00:54:03.880
So we kind of have a little bit it's not like someone has to come listen to a 60 minute

1006
00:54:03.880 --> 00:54:07.560
or a 90 minute Zoom call, which can be painful.

1007
00:54:07.560 --> 00:54:10.720
We could just you know, just a little training from today could be like a 20 minute video

1008
00:54:10.720 --> 00:54:11.720
by itself.

1009
00:54:11.720 --> 00:54:16.360
That was the other thing I was wondering too is like just using do the live first to kind

1010
00:54:17.040 --> 00:54:20.040
of work out the kinks and then reuse it as an evergreen.

1011
00:54:20.040 --> 00:54:25.400
Yeah, I think you'll probably get like your best content that way and then and it's me

1012
00:54:25.400 --> 00:54:31.160
if you go do it live a lot will the what you're capturing will be the best and then I think

1013
00:54:31.160 --> 00:54:34.600
going through a process of editing it and then what you're going to do anyway if you're

1014
00:54:34.600 --> 00:54:38.800
doing a course there's editing no matter how great you are like you're gonna have to edit

1015
00:54:38.800 --> 00:54:39.800
it somewhere.

1016
00:54:39.800 --> 00:54:44.200
So you may as well edit like live footage essentially and if you if something doesn't

1017
00:54:44.200 --> 00:54:48.040
work well or you think like oh man I really messed that up and I could do it totally differently

1018
00:54:48.040 --> 00:54:51.280
than just that one lesson you could do on your own.

1019
00:54:51.280 --> 00:54:57.400
So I think that's good but like I wouldn't we didn't have any course or anything when

1020
00:54:57.400 --> 00:55:00.040
we first launched we we did make it up as we

1021
00:55:00.000 --> 00:55:11.840
It went now we knew we weren't faking it because we knew what we generally wanted to talk about, but we didn't have like week one, talk about this week to talk about that, which you already have like an outline. You already have like your plan together.

1022
00:55:12.000 --> 00:55:22.320
So you're really far along. So I really would put all your energy into, like, getting as many people as possible to the first free thing or low ticket thing. Because then that's kind of the harder thing.

1023
00:55:23.280 --> 00:55:32.240
It would be better to wait a month and really focus on like four to six weeks of really building that thriving community and then wait and launch it in March versus in February.

1024
00:55:32.240 --> 00:55:51.200
Yeah, you could do that. And I still, I would have like some event that launches it. So like a bunch of things leading up to it. And then, hey, we're gonna do a three day thing or a one day workshop. And at the end of that, then you're like, okay, we've got finally got this available. And you've kind of built momentum for that whole group. Yeah, that could work. Awesome.

1025
00:55:53.280 --> 00:56:06.640
Sweet. Anything else for you guys? I'm happy to hang out for a second. I know we're up on time. If you need to go, you're welcome to head out. If you have any other questions. That's great. Yeah, just continue to use the group.

1026
00:56:06.640 --> 00:56:22.640
We've also got a few updates coming for tribe. So you guys will get all those updates in the next week or two. And when we do an update to new features of tribe, we will make a point to make a post in the community, you'll probably get an email about it as well. So you hopefully won't miss that.

1027
00:56:22.640 --> 00:56:50.160
We're a bit behind on announcing features, because some of our biggest clients are like saw us doing a hosting a message call yesterday on the live and they're like, this is so cool. Like, when do we get to use this? I was like, oh, you already have it. We just didn't tell you about it. So just know that that's happening. We will announce new things for you guys new features. We are I'll tell you one thing we are working on specifically for you guys is that conversion piece of yes, you can make your own landing page and have people sign up.

1028
00:56:50.160 --> 00:57:14.160
I have a dream to have a place where you, you kind of just grab the magic link for your group, you can put a little bit of text, maybe put a video. And that's where people can opt in right on that page. And so we kind of build that little landing page for you as part of the app. So that's just something teaser of what we're working on behind the scenes. So great. Cool. Well, it's great hanging out.

1029
00:57:14.160 --> 00:57:22.160
Sighted for 2025. Guys, have a great rest of your week. And just again, you can find us in the in the app. We'll talk soon. See ya.