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We're going to go ahead and jump in.

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We have a ton of stuff to share today.

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We're going to be talking a little about social media and how to build a content

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and engine for all of your content.

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And I'll show you kind of what we're doing.

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And thanks to Jennifer.

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You think you prompted this and so we'll, we're going to dive into it today.

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I'd love to hear some wins for one or two people.

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Jennifer, if you want to share first, I know you already posted in the group,

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but just some of the last week would be awesome.

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Sure.

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Yeah, I really felt like something broke off me during the call with

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Anne last week where I just always felt guilty, like charging.

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I did so many free coaching sessions and even creating content.

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Like it's so easy for me to just, Oh, and like an hour, I can just come up

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with an idea and create something in Canva and just always just, you

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don't feel almost like this doesn't feel hard compared to, you know, my

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previous work as a CFO felt very challenged.

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I think we lost her.

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Okay.

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We'll come back if she comes back.

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Um, I do want us to, if you guys saw her post in the chat, uh, it was

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awesome to see what is going on, but yeah, anyone else with any wins from

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last, are there, Jennifer, you're back.

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Oh, but we can't hear you.

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Or is that just me?

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Okay.

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Uh, if you, if you guys want to jump anyway, I'd love to hear anyone else.

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Just some wins.

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I know you guys are all working on various things at different times.

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I'd love to hear kind of where people at just, you guys can unmute

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and just we'll jump into it.

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I'm always ready to go whenever somebody gives me a platform.

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I don't know.

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Like, I don't know if I have a platform for it.

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I don't know if I have a platform for it.

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So I'm always ready to go and give me an opportunity.

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Somebody gives me a platform.

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Hi guys.

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Um, yeah, we are doing another challenge again, um, February the 17th.

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And so we have met, uh, uh, last Thursday.

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We're meeting on Thursdays.

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Um, and so we're starting our advertising launches 10 days out.

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So it's going to be happening this Friday.

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Um, everybody is like, um, excited about it.

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And what we did is we took some of the clips from the, um, the

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workshop that we did before.

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And we created some content for, uh, some ads, um, basically Facebook ads

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is where we're spending our money.

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And, uh, we're just trying to build a tribe and, um, you know, but I'll tell

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you one thing I think our marketing stinks.

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We, um, we had, and here's why I say that.

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Um, when, whenever I taught up, like we've just had breakfast and the, and

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the cook came out and I was telling him about seed to deed, oh, I need that.

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Everybody that I talked to one-on-one says, give me your card.

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I need to talk, but then we don't get anybody on our, on our call on our challenge.

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So I think our marketing needs some help guys.

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So that's, um, that's what I'm here for is to try to, to get better at, uh, at

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marketing online, uh, for our challenge.

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Nice.

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Yeah.

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It would be great to, we could jump into some, some ideas, uh, today, do

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some hot seats at the end for sure.

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Um, yeah, that's, that's very, by the way, that's like the easiest way.

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If you're in any kind of business, uh, type thing, like just, you're

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just talking to people every day.

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So it helps reset your perspective.

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Um, and I, like we're doing pioneers right now because I met with one of my

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friends for coffee here in Franklin and just started talking about community and

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how to launch your tribe and all the things.

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And I was like, Hey, that would be fun to, to do that.

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And here we are.

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So just talking to a real person, but Hey, Jennifer, let's come back.

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I think we can hear you now.

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Yeah.

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Sorry.

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I don't know.

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It was yelling at the kids, like get off YouTube.

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Right.

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So, uh, anyway, I apologize.

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Um, I don't know what you heard, but just saying, you know, feeling like the,

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the guilt of charging, you know, I think that, you know, and broke that off and I

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think making it about the other person investing in themselves and their

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significance really spoke to me.

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I think I felt, you know, it was about me when I was charging or, or when I was

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trying to market or, you know, Robin, what you're saying, it just kind of felt

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uncomfortable or like that slimy salesman feeling and, you know, just kind of that

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car illustration of someone's wanting to go buy something, but you're telling them

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that they're not worthy and that they can only afford, you know, something free

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D values, like not just you, but them.

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So that was huge.

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And then, you know, it was funny.

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Cause I, Tuesday night I went and I figured out all the buttons and, you

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know, I had just a contact me for coaching previous to that.

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And then I actually put the square button on my website.

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The next night had a free, you know, kind of consulting call with someone.

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And then right from there, she went and purchased the coaching with me.

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Didn't even box at my price.

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Um, I was like, wow, this is awesome.

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And.

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And, um, you know, then just that gave me the momentum to move forward with,

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you know, getting the work, uh, the workshop and the challenge going.

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So, you know, just appreciate, you know, bring us together and,

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you know, being able to speak into us.

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I think, you know, this is what we want to do for others too, is like

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break the lies of the enemy off of us that, you know, tell us we're not

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worthy to step into our purpose.

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So appreciate it.

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That's awesome.

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Such a great testimony.

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Yeah.

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Sometimes the biggest shifts in your business or your tribe or anything

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you're launching, it's going to be like how you see yourself and how

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you like in perspective, like, and a lot of it is about, of course,

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like how, like redefining how you see yourself as the way the Lord sees

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you, of course, but at the end of the day, like that is kind of like

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there's, we can always talk tactics.

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We can talk a bunch of stuff.

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And, uh, I love, she's been a great friend for years and, um, she just

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has a way of like speaking to that sort of the limiting beliefs that

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are sitting behind you, like that are deep down and that's actually the

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thing that like holds you back.

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It's like, Oh, actually, you know, I'm, I'm not very confident in our

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pricing and so I don't, I like stumble around it or I try to present it in

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this awkward way and really it's just like how I feel about myself or how

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I feel about what I'm building.

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So it's, it's always comes back to that, those internal beliefs, but very cool.

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Um, love it.

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So any, do we do one more share?

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I don't know if, uh, anyone's yeah.

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I'm a doc, Marcella.

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You got it.

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Yeah.

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I, um, so, um, I think my win is I want to make this a win.

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It is a win.

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It is a win.

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It's in this right where we're talking about mindset and, um, just stepping out

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there.

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So while I don't have the success that I thought like right away, do when I don't,

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I do when I don't, so it's kind of weighing those things and I wanted to speak to

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that, you know, just kind of bring that up and reframe it as a win for myself.

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I realized that where I am, I'm navigating new territory.

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Like nobody I know has ever done anything like this.

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And I had to start and really stop and really cheer myself on.

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And what made me do it was, um, so Bruce, you know, when I started, some of you

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know, when I started with you and kingdom messenger, it was like, it was like I

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would start and then I'd stop and be gone for a long time.

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Then I'd start and then I'd be gone along.

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And so I am getting, um, it's just wonderful to, to walk with God through

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this process along with you, Bruce, and to be here with all of you.

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Um, what I noticed my tick tock, all of my channels have gained new followers,

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but primarily my tick tock channel I gained, um, since I started posting,

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I have 35 new followers.

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And on my last post, I had 102 responses.

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I was like, Oh, there is something here.

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So yes, I'm excited over that.

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Yeah, that was, it was amazing to me.

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So what it really did was, um, help me to not like those limiting beliefs, help

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me to not see it one way, cause it's not happening over here the way I want it.

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But it, it, things are happening.

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And, um, I just thought about the scripture that says now to him that

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is able to exceeding abundantly above, but it's according to the

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power that works in us.

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So I was declaring over all of us today, the power of God is at work

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in us for all of our communities.

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So that's all I wanted to say.

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Love it.

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So good.

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And, uh, let me ask you the, the post is that you just did a post on Facebook

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and you got a hundred responses.

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Was on tick tock.

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So my tick tock has been grown.

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I know that's amazing.

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Everything that I, all of those little ads that I did following Bruce, I was, I

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just jumped in last week and kind of did all these little, little ads while people

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didn't sign up for the workshop.

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What I gained was more followers and more attention.

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And so I determined within myself to like, um, while this is not

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happening for the workshop, okay.

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Table that I got, I'm pivoting from that with a different idea that, you know,

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and you're talking, you're going to talk about some things today, but to really

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focus on being consistent on social media in all aspects.

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So, um, the other thing that I just posted Sunday, Monday was me reading Psalms Psalm

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91.

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It was just something I felt in my spirit to read it as a declaration.

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And that got a lot of responses on tick tock.

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I mean, like 102, it's like, come on, we doing more of that.

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And this probably was the easiest post you did maybe.

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And it got the most response.

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That sounds right.

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That sounds about right.

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Yeah.

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Don't overcomplicate it, um, at all.

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So very good.

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Well, thanks guys for sharing.

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It's always good to see you on, uh, here.

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And so I'm going to, um, jump into as perfect segue, cause we're talking about

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social media today and I want to jump into, uh, into that.

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And before we do that, if I think we have one new person, Jeanine is a first time.

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I don't, she'll probably be watching the replay if she's not here.

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So if you're jumping on, make sure you're on the app.

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You guys know, check on subscribe to the events

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if you're not subscribed to those.

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And then we'll obviously keep talking about

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kind of the four week launch.

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If you're just getting started, go to the course,

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check out the four week launch and just get going there

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is the best place to start.

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So today we're talking about building your content engine,

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your social media content engine.

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And this is something that we've kind of tried

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lots of different ways.

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And I'm gonna share a lot of tactics,

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a lot of things that we're doing on our side.

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I'm gonna show you kind of some of the tools we're using.

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And I also wanna just show you

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like some of the ways to think about leveraging your time,

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leveraging some of these tools to be consistent

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and also to make sure you're getting your content out well.

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So I wanna jump in first and just say,

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does anyone here, you can drop it in the chat,

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who feels overwhelmed by social media?

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Maybe it's, you're not staying consistent,

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you're stuck with the tech.

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Like maybe just drop something in the chat there of like,

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hey, yeah, that's me, I'm overwhelmed or that.

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So awesome.

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I think this is something, it's kind of a mystery to some,

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it's been around and it feels very organic

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as far as like you put something out there

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and you don't really know what's gonna happen.

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Oh, I tried social media, I put a few posts out there,

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didn't get much like, so I stopped doing it.

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And that's pretty much where most people are,

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especially business owners,

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people like yourselves doing entrepreneurial,

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like launching something new,

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you know you're supposed to be doing it.

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Like you feel probably some social media guilt perhaps

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about not posting enough, I'm not doing enough,

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I'm not leveraging this awesome tool.

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So I wanna show you kind of how we're thinking about it

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and maybe some ways that you can just stay super consistent

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and kind of keep it somewhat easy.

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So my promise is gonna be to you

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is to help you build a repeatable content engine

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that helps you show up consistently,

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build engagement and grow your influence

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and without burning out.

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Because a lot of times the reason this stuff

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doesn't like doesn't last very long

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is because you're doing something

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that's probably unsustainable.

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So you're just not gonna be able to keep up with it

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and then you stop doing it altogether.

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So we wanna try to figure out like what's that sweet spot

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of getting high impact, getting the engagement,

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growing the audience,

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but not at the same time burning out too soon

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and then stopping after a couple of weeks

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because it's just too hard.

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So one thing as far as like why leverage social media?

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I wanna give some back story here

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just why you should be paying attention to this.

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Your audience is already there.

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They already have TikTok,

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your audience already has Instagram,

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your audience already has Facebook.

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They are ready on these platforms.

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So it is a way to access your audience

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in a way that you didn't have to do any marketing

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as far as getting people to that platform.

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You didn't have to do anything to get them there.

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You just have to show up to the place

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that they're already there.

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There's 4.7 billion people actively using

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social media every month.

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That is what more than half the people on the planet

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are using it.

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So if you're wondering like,

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well, I don't know if my people are over there.

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They're online.

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They're there.

284
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And even if not all your people are there,

285
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like there's enough people online in your niche

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that can make you very successful

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in this pioneer tribe building process.

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And your audience is there.

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They're scrolling right now.

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It's not only that they're on the platform,

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it's that they're actually engaging.

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The stats are around what one to two hours a day

293
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is like daily average for social media intake

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for most people.

295
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And that could be like one session, right?

296
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That could be an hour.

297
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I'm guilty of that as well.

298
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I've probably spent at least an hour a day this week

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and just on there, just scrolling.

300
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So they're already there.

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Their attention is connected there.

302
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You just have to know how to use the algorithms,

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know how to get in front of those people

304
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and just kind of leverage the platform that's there.

305
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And of course, it's not just for entertainment anymore.

306
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This is, you know,

307
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Marcella just told us she's reading a declaration on TikTok.

308
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Like we're well past TikTok being like this Gen Z tool

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where you see a bunch of dance videos.

310
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Are there dance videos?

311
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Of course, like they're on there.

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You know, it's still there,

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but it's not just for entertainment.

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People are using it for business, for education,

315
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for all kinds of aspects.

316
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So the idea is that you're trying to reach people

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like on these platforms

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and like the person who's the CEO of this company

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is on social media somewhere on one of these platforms.

320
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So you're trying to reach that person sometimes.

321
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You're not necessarily just trying to like

322
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just put it out there to the universe.

323
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You're trying to reach a very specific person.

324
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people, this is where they're showing up.

325
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It's kind of like, um, if you were going to, uh, a mall, we'll use a mall example.

326
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No one really goes to malls anymore, but, uh, back in the day, um, the people

327
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just would go to the mall to just, so if you just set up a little stall, like

328
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right there where all the traffic is, and people just walking by that, those

329
00:15:19.880 --> 00:15:25.240
busy, uh, you know, hallways, like you could just, uh, grab a lot of those people.

330
00:15:25.240 --> 00:15:28.120
You don't have to go and like set up a brick and mortar store in the middle of

331
00:15:28.120 --> 00:15:31.600
nowhere and then try to get a billboard and try to get people over there, like

332
00:15:31.640 --> 00:15:34.800
rather pick up your stuff and like, take it to where the people already are.

333
00:15:35.120 --> 00:15:39.080
Um, that's going to make it more, it's going to really simplify it for you.

334
00:15:39.480 --> 00:15:42.200
Uh, so that's the first thing your audience is already there.

335
00:15:42.440 --> 00:15:47.000
Um, you can also build trust, uh, with consistency.

336
00:15:47.040 --> 00:15:49.720
So people are not going to buy from a stranger.

337
00:15:49.720 --> 00:15:51.720
They're going to buy from people that they already know.

338
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They already like, they already trust.

339
00:15:53.200 --> 00:15:55.600
They've been seeing things from you for a while.

340
00:15:56.280 --> 00:16:00.400
And, um, this helps you, you know, as you stay consistent, as you keep showing up in

341
00:16:00.400 --> 00:16:04.360
their, uh, in their feed, they're going to start to see you as a guide or as a

342
00:16:04.360 --> 00:16:07.440
mentor and at least an authority in that space.

343
00:16:07.760 --> 00:16:10.560
Uh, so the more you show up, the more consistent it is.

344
00:16:10.840 --> 00:16:14.800
Um, they're going to continue to see you, um, as that, um, that type

345
00:16:14.800 --> 00:16:16.720
of figure, uh, in their, in their feed.

346
00:16:16.720 --> 00:16:19.280
So, uh, and then of course there's repetition.

347
00:16:19.440 --> 00:16:21.720
Um, it's going to help you make feel familiar.

348
00:16:21.920 --> 00:16:25.720
So like, if you've been watching a bunch of content from people getting value, and

349
00:16:25.720 --> 00:16:28.840
then all of a sudden that person's like, Hey, I'm going to do this zoom call, or

350
00:16:28.840 --> 00:16:30.280
you can hop on a zoom call with me.

351
00:16:30.440 --> 00:16:32.360
It feels kind of weird at first.

352
00:16:32.360 --> 00:16:35.520
Like, uh, you've met this person on social media.

353
00:16:35.720 --> 00:16:37.480
Maybe they have a ton of followers.

354
00:16:37.480 --> 00:16:41.360
And then now, like what we're talking on a zoom call, it's, it's kind of crazy,

355
00:16:41.360 --> 00:16:44.520
but it, it, you've already feel familiar with this person.

356
00:16:44.800 --> 00:16:48.880
Um, and then of course that can lead to connection, uh, and, and conversion stuff.

357
00:16:48.920 --> 00:16:51.960
So the other thing is the content lives forever.

358
00:16:52.200 --> 00:16:57.080
So if you're on social media, the content's going to live, uh, online forever.

359
00:16:57.360 --> 00:16:58.440
It doesn't go away.

360
00:16:58.680 --> 00:17:03.960
Uh, we used to think of social media as like, I post this in the feed, the feed

361
00:17:03.960 --> 00:17:06.240
goes by in a day or two later, it's totally gone.

362
00:17:06.599 --> 00:17:08.400
Uh, that's not really the case anymore.

363
00:17:08.480 --> 00:17:11.800
The algorithms have gotten so sophisticated that they can

364
00:17:11.800 --> 00:17:14.280
now, uh, repurpose old content.

365
00:17:14.280 --> 00:17:18.599
They may take a video, uh, from six months ago and it starts to do well.

366
00:17:18.599 --> 00:17:21.040
Someone likes it, shares it, it starts to gain some momentum.

367
00:17:21.040 --> 00:17:24.200
And all of a sudden the algorithm starts to boost that post.

368
00:17:24.480 --> 00:17:26.480
Uh, and so that can happen.

369
00:17:26.480 --> 00:17:29.840
So these things that you're posting up there, you know, you, we sometimes post

370
00:17:29.840 --> 00:17:31.760
it, we wait 24 hours, we're like, where's all the views.

371
00:17:31.800 --> 00:17:32.000
Okay.

372
00:17:32.000 --> 00:17:32.520
That didn't work.

373
00:17:32.520 --> 00:17:33.280
Let's try something else.

374
00:17:33.280 --> 00:17:37.880
Now those first day or two are, of course, are very important as far as the

375
00:17:37.880 --> 00:17:40.880
traction and how the algorithm sees that people are engaging or not.

376
00:17:41.160 --> 00:17:42.840
But, uh, we've got to give it time.

377
00:17:42.840 --> 00:17:44.240
These things are going up there forever.

378
00:17:44.240 --> 00:17:49.440
So share timeless knowledge out there with, you know, on the, on these platforms.

379
00:17:49.640 --> 00:17:50.680
It's going to live forever.

380
00:17:50.720 --> 00:17:53.560
It'll be indexed and the algorithm will take care of serving it to

381
00:17:53.560 --> 00:17:55.000
the right people at the right time.

382
00:17:55.480 --> 00:18:00.320
Uh, so, uh, this is all something where you can have a single piece of

383
00:18:00.320 --> 00:18:02.160
content that's going to spark conversation.

384
00:18:02.440 --> 00:18:06.200
Um, so you may have something where, uh, I get this on some of our YouTube

385
00:18:06.200 --> 00:18:11.960
videos where I helped someone, uh, with some very simple tech thing and

386
00:18:11.960 --> 00:18:15.480
three to four years later, I'm getting comments still on YouTube of like,

387
00:18:15.680 --> 00:18:17.280
Hey, this is so helpful.

388
00:18:17.320 --> 00:18:20.440
You know, uh, do you guys have a template or do you guys build

389
00:18:20.440 --> 00:18:24.480
websites or whatever it's for things that, you know, uh, we don't really

390
00:18:24.480 --> 00:18:26.040
do anymore, even in our business.

391
00:18:26.040 --> 00:18:30.080
But I posted this video and it keeps helping people over and over again.

392
00:18:30.320 --> 00:18:33.000
Um, and you know, you just, you just don't know.

393
00:18:33.000 --> 00:18:36.280
So putting, putting it up there, kind of putting it out to the, to the, uh,

394
00:18:36.280 --> 00:18:39.000
these platforms on the internet, uh, just to see what happens.

395
00:18:39.240 --> 00:18:42.000
Um, definitely a good use of your time.

396
00:18:42.560 --> 00:18:42.800
Okay.

397
00:18:42.800 --> 00:18:45.120
So these are going to be our three steps.

398
00:18:45.440 --> 00:18:51.760
Um, this is our three step system as far as, uh, getting, um, your, uh, process here.

399
00:18:51.760 --> 00:18:54.760
So let's just jump into, um, the first thing is we're going

400
00:18:54.760 --> 00:18:57.680
to help create a core content.

401
00:18:57.880 --> 00:18:58.400
So.

402
00:18:59.320 --> 00:19:03.920
Um, you want to create a couple of key content pillars, uh, that

403
00:19:03.920 --> 00:19:05.520
are based on your specific message.

404
00:19:05.520 --> 00:19:06.800
They could be like tips.

405
00:19:06.800 --> 00:19:09.320
They could be personal stories, educational insight.

406
00:19:09.680 --> 00:19:17.400
Um, great example is, you know, go watch, uh, the, the ends video from, from last

407
00:19:17.400 --> 00:19:20.360
week, uh, she has her ethos framework.

408
00:19:20.480 --> 00:19:21.760
She shares the same thing.

409
00:19:22.040 --> 00:19:24.600
Um, she just has this tells the same stories.

410
00:19:24.600 --> 00:19:26.840
I've heard her tell the story about throwing the keys at her

411
00:19:26.840 --> 00:19:30.360
husband, probably 10 times, like on various trainings and stuff.

412
00:19:30.360 --> 00:19:32.840
She tells exactly the same way she's got it down.

413
00:19:33.200 --> 00:19:34.240
Um, but it works.

414
00:19:34.240 --> 00:19:35.760
It's like, it's great content.

415
00:19:35.760 --> 00:19:40.280
You guys all remember like that moment, that story, and, uh, just focusing on

416
00:19:40.280 --> 00:19:45.080
these kinds of key content pillars will be very helpful where you just have like

417
00:19:45.080 --> 00:19:49.000
an, a couple of key messages you want to get out to people and you want to

418
00:19:49.000 --> 00:19:50.280
kind of be known for these things.

419
00:19:50.280 --> 00:19:52.600
So you can put that out in short form.

420
00:19:52.760 --> 00:19:54.400
You can put on reels, tick tocks.

421
00:19:54.760 --> 00:19:58.520
Uh, uh, you can put it out on like written content if you

422
00:19:58.520 --> 00:20:00.120
wanted on LinkedIn or Facebook.

423
00:20:00.000 --> 00:20:02.500
Facebook, uh, it depends on your audience.

424
00:20:02.500 --> 00:20:06.460
You can put those out as photos or graphics or, uh, little

425
00:20:06.460 --> 00:20:07.440
tutorial, things like that.

426
00:20:07.440 --> 00:20:09.060
So lots of ways to do it.

427
00:20:09.380 --> 00:20:13.860
Um, and we'll talk about this a little bit as well, but, but leveraging

428
00:20:14.100 --> 00:20:16.240
the idea of batch creating content.

429
00:20:16.680 --> 00:20:19.400
I don't know if you guys are familiar with, with batch creating content.

430
00:20:19.400 --> 00:20:24.180
That's just the idea of blocking off two hours a week and just focusing on content.

431
00:20:24.180 --> 00:20:27.660
Like take your phone, put it in another room, turn off your, all your

432
00:20:27.660 --> 00:20:32.520
notifications everywhere, your email, and just focus on, uh, creating content.

433
00:20:32.700 --> 00:20:35.900
What will happen is you'll, you'll get this build up a ton of momentum, um,

434
00:20:35.900 --> 00:20:41.140
because you will be doing content back to back, and so, uh, you'll do one.

435
00:20:41.160 --> 00:20:45.820
The next one will happen very, very, uh, efficient way to, to create all the

436
00:20:45.820 --> 00:20:49.480
content, to kind of record everything all in one go, if you want to, in a

437
00:20:49.480 --> 00:20:54.000
separate session, go and edit everything and schedule it, um, just do it in

438
00:20:54.000 --> 00:20:56.640
different sections, you could do it all in one morning and then not think about

439
00:20:56.640 --> 00:20:58.140
social media the rest of the week.

440
00:20:58.140 --> 00:20:59.960
That's probably the best way to, to go.

441
00:21:00.320 --> 00:21:07.040
Um, if you guys are adventurous, uh, you can use, uh, the tool and Macy, if I

442
00:21:07.120 --> 00:21:10.500
totally forgot just based on this name, what's the tool that I use all the time?

443
00:21:10.500 --> 00:21:15.860
It's kind of a running joke because, uh, um, I was able to get kind of our content

444
00:21:15.860 --> 00:21:19.400
done, uh, Opus, that one, no, no, no.

445
00:21:19.500 --> 00:21:23.040
The, uh, the, the one where you do the meeting, what's it called?

446
00:21:23.820 --> 00:21:24.020
Okay.

447
00:21:24.020 --> 00:21:26.720
If you think about it, just post it in the chat, look at it.

448
00:21:26.980 --> 00:21:27.820
There's a, there's a tool.

449
00:21:27.820 --> 00:21:33.060
It's a free tool where you can hop on and, uh, you schedule a time and you say

450
00:21:33.060 --> 00:21:38.520
like, okay, at 11, uh, 11 AM on Tuesday, I'm going to do a 45 minute session

451
00:21:38.520 --> 00:21:40.060
or I'm going to do a 70 minute session.

452
00:21:40.060 --> 00:21:41.580
There's a couple options to choose from.

453
00:21:41.900 --> 00:21:45.180
And the platform will just, uh, focus mates.

454
00:21:45.220 --> 00:21:46.180
I think it's called focus mate.

455
00:21:46.540 --> 00:21:48.360
Um, if you can drop the link, that'd be awesome.

456
00:21:48.720 --> 00:21:53.760
Uh, but you can, uh, it just pairs you with a, with a stranger, like

457
00:21:53.760 --> 00:21:56.760
somewhere in the world who also is wanting to work at that time.

458
00:21:57.480 --> 00:21:58.520
I know it's a little weird.

459
00:21:58.560 --> 00:22:02.880
It's a, but it is amazing how someone, and you turn your cameras on, you're

460
00:22:02.880 --> 00:22:05.800
talking like, and all you do is someone says, okay, what is your goal for the

461
00:22:05.800 --> 00:22:06.240
session?

462
00:22:06.520 --> 00:22:06.800
Cool.

463
00:22:06.800 --> 00:22:09.200
I need to record five pieces of social media.

464
00:22:09.240 --> 00:22:09.480
Great.

465
00:22:09.480 --> 00:22:13.240
They, you know, people are either doing studying for a test.

466
00:22:13.240 --> 00:22:15.760
They're writing something, preparing presentation.

467
00:22:16.160 --> 00:22:20.240
Um, and then you just go on mute and you just work and it is amazing

468
00:22:20.240 --> 00:22:22.480
how focused you will get in that time.

469
00:22:22.480 --> 00:22:23.160
It's a free tool.

470
00:22:23.160 --> 00:22:24.240
So, so check it out.

471
00:22:24.800 --> 00:22:28.800
Um, and if you, if you struggle with procrastination, just put on the

472
00:22:28.800 --> 00:22:32.440
calendar and then to add to it, book this, this call and show up to the

473
00:22:32.440 --> 00:22:35.680
appointment, um, try 70 minutes if you want.

474
00:22:35.760 --> 00:22:39.320
And, uh, I guarantee you'll get all your content done in that time.

475
00:22:39.360 --> 00:22:39.640
Okay.

476
00:22:39.760 --> 00:22:41.800
So, uh, there we go.

477
00:22:42.280 --> 00:22:43.360
Uh, let's see.

478
00:22:44.360 --> 00:22:45.600
Uh, oops.

479
00:22:45.800 --> 00:22:47.000
I think I may have lost.

480
00:22:47.880 --> 00:22:48.240
There we go.

481
00:22:48.560 --> 00:22:49.040
Cool.

482
00:22:49.600 --> 00:22:54.440
So core content, um, repurposing on all contents.

483
00:22:54.440 --> 00:22:58.240
You can take one piece of content that you would have posted on Instagram and

484
00:22:58.240 --> 00:23:00.280
then just post that same piece of content.

485
00:23:00.640 --> 00:23:01.920
Uh, it's just really a video clip.

486
00:23:01.920 --> 00:23:04.160
You can take that same thing, put it as a YouTube short.

487
00:23:04.200 --> 00:23:08.440
You can put it as an Instagram reel, but as a Tik TOK, uh, Facebook reel,

488
00:23:08.960 --> 00:23:14.760
you can put it on X or Twitter, uh, as, as a video, the, the, uh, X right now

489
00:23:14.760 --> 00:23:18.000
is just, it's one of the most, it's, I think it's the number one news site

490
00:23:18.000 --> 00:23:21.800
right now, and it's just fast, fast growing to be one of the top, um,

491
00:23:21.840 --> 00:23:26.360
platforms again, uh, it's just been a surge of people, um, you know, using

492
00:23:26.360 --> 00:23:29.880
it and they are highly leveraging video right now, um, where even on the

493
00:23:29.880 --> 00:23:31.960
mobile app, they now have a button.

494
00:23:32.000 --> 00:23:35.520
That's just video where you can scroll up just like Instagram or

495
00:23:35.520 --> 00:23:37.280
Tik TOK or YouTube shorts.

496
00:23:37.640 --> 00:23:40.280
And, uh, it's, it's pretty awesome how, how they're leveraged.

497
00:23:40.280 --> 00:23:41.720
There's a, that's a kind of a new space.

498
00:23:41.720 --> 00:23:46.160
And anytime a platform adds a new feature, jump on it during that time,

499
00:23:46.160 --> 00:23:50.080
because if no one's creating a lot of content for X, for example, when you

500
00:23:50.080 --> 00:23:53.000
do create it, they tried to tend to boost it and get it to a lot of people

501
00:23:53.000 --> 00:23:57.200
for you, um, cause they want people to use those, uh, you know, those features.

502
00:23:57.840 --> 00:24:03.000
So, um, you can easily take a piece of content, a blog post, and then, you

503
00:24:03.000 --> 00:24:06.240
know, turn that into carousel graphics or quotes or, or threads.

504
00:24:06.600 --> 00:24:11.200
Um, I was talking to my, um, sister-in-law who is launching her platform.

505
00:24:11.200 --> 00:24:14.200
She just jumped on threads as its own platform.

506
00:24:14.280 --> 00:24:17.160
Um, I've actually never done anything on threads, but she's posting, she's

507
00:24:17.160 --> 00:24:19.640
got 4,000 followers on there.

508
00:24:19.640 --> 00:24:23.720
And all she's doing is talking about interior design and like how to set up

509
00:24:23.720 --> 00:24:30.040
a space that's not, um, over overstimulating and creating up like calm, peaceful

510
00:24:30.040 --> 00:24:32.000
workspaces for yourself so you can focus.

511
00:24:32.200 --> 00:24:33.240
That's her whole niche.

512
00:24:33.600 --> 00:24:36.400
And, um, she posted something and she was showing me this, this

513
00:24:36.400 --> 00:24:38.200
post from like the day before.

514
00:24:38.240 --> 00:24:39.760
It hadn't even been 24 hours.

515
00:24:39.760 --> 00:24:44.400
And she had something like 300 comments and like 500 likes or something on this

516
00:24:44.400 --> 00:24:46.760
one little text post that she had written.

517
00:24:47.160 --> 00:24:52.240
Uh, and so, uh, you can take something like that and, and she's just repurposing

518
00:24:52.240 --> 00:24:55.080
like a blog post and she's taking it and putting it into these different

519
00:24:55.080 --> 00:24:56.880
formats and getting it out there.

520
00:24:56.880 --> 00:25:00.000
So, um, feel free as well.

521
00:25:00.000 --> 00:25:04.020
Like you're repurposing all platforms, but also feel free to recycle old

522
00:25:04.020 --> 00:25:08.040
content, pretty much all of you, I think are doing something that is pretty

523
00:25:08.040 --> 00:25:11.380
timeless, like it's the same things that made true today and in six

524
00:25:11.380 --> 00:25:12.880
months and probably next year.

525
00:25:13.120 --> 00:25:15.540
So the thing that you're teaching, your thing, you're trying to

526
00:25:15.540 --> 00:25:17.640
train people on is timeless.

527
00:25:17.640 --> 00:25:22.160
So, uh, you can reuse that content, uh, you can go back to old posts that

528
00:25:22.160 --> 00:25:26.260
have done well, uh, and turn those things into, uh, you know, got a great

529
00:25:26.260 --> 00:25:30.460
TikTok, so like Marcella had a great, uh, TikTok success, like take that.

530
00:25:30.500 --> 00:25:32.380
That's a, that's a Facebook post.

531
00:25:32.380 --> 00:25:34.780
That's now a Instagram post as well.

532
00:25:35.380 --> 00:25:36.940
And could you repost it different ways?

533
00:25:36.940 --> 00:25:41.140
Could I write out the declaration she had in a blog post format and put it

534
00:25:41.140 --> 00:25:45.420
as a caption and Instagram with a photo, like you could create 20, probably

535
00:25:45.420 --> 00:25:48.580
different pieces of content around that one that did, did well.

536
00:25:48.920 --> 00:25:53.160
And so, uh, yeah, just keep, keep repurposing, take the same, same thing.

537
00:25:53.160 --> 00:25:55.700
You just cannot be too repetitive.

538
00:25:56.000 --> 00:26:01.340
Um, there's a great quote from Alex Hermosi I heard recently, uh, on a short

539
00:26:01.400 --> 00:26:05.140
where he was saying like, you have to, if you're making less than $3 million a

540
00:26:05.140 --> 00:26:09.220
year, you should be spending about four hours a day, just letting people know

541
00:26:09.220 --> 00:26:14.020
that you exist, uh, because they have long forgotten about you 10 minutes

542
00:26:14.020 --> 00:26:17.700
after they saw your ad, they think they are, it's gone, like they don't think

543
00:26:17.700 --> 00:26:21.520
about you at all, like people are really focused on thinking about themselves.

544
00:26:21.820 --> 00:26:23.360
Uh, they're very, that's their focus.

545
00:26:23.360 --> 00:26:27.360
They're wanting to focus on, uh, themselves as far as that's, they're

546
00:26:27.400 --> 00:26:29.120
focusing on their, their own life and everything.

547
00:26:29.120 --> 00:26:32.160
And here we're trying to like build something and we're like, kind of

548
00:26:32.160 --> 00:26:34.520
cautious, like, oh, let me put this one post out for the day.

549
00:26:34.520 --> 00:26:37.400
Like I'll spend a few minutes over here and just share something.

550
00:26:37.400 --> 00:26:39.700
Like you just really can't overdo it.

551
00:26:39.720 --> 00:26:43.920
Like you cannot overdo, um, just being loud and getting your stuff

552
00:26:43.920 --> 00:26:45.640
out over and over and over again.

553
00:26:45.960 --> 00:26:49.160
Um, so that a lot of it is just taking what you're doing and just posting

554
00:26:49.160 --> 00:26:52.960
it more, like just posting, reposting stuff, you know, and over again.

555
00:26:52.960 --> 00:26:54.960
So, uh, there we go.

556
00:26:55.880 --> 00:26:58.280
Other thing is to just engage consistently.

557
00:26:58.440 --> 00:27:03.640
Um, so once you've posted like, uh, Marcella had all these, uh, responses,

558
00:27:04.000 --> 00:27:07.720
uh, and maybe they'd liked it, like the, her videos, or they commented,

559
00:27:07.720 --> 00:27:09.820
like go in, take 10, 15 minutes a day.

560
00:27:09.820 --> 00:27:14.320
If you can reply to every single comment, because if you have three

561
00:27:14.320 --> 00:27:17.560
people comment and you reply to each one of those comments, you just took

562
00:27:17.560 --> 00:27:21.600
your three comments and turn them into six comments, and so it builds the

563
00:27:21.600 --> 00:27:25.960
algorithm, um, all of these platforms really reward creators who

564
00:27:25.960 --> 00:27:27.920
go and respond to their community.

565
00:27:28.160 --> 00:27:29.800
We don't want to just be posting stuff.

566
00:27:29.800 --> 00:27:31.400
And then just whatever happens happens.

567
00:27:31.680 --> 00:27:35.520
The fact that you come back and comment on someone's comment on reply to it,

568
00:27:35.840 --> 00:27:37.680
um, helps boost it in the algorithm.

569
00:27:38.000 --> 00:27:40.200
They want creators to, to engage like that.

570
00:27:40.480 --> 00:27:43.640
Um, so you can also comment on other people's posts.

571
00:27:43.680 --> 00:27:48.960
This is a great, uh, hack, especially for Twitter and X and threads is go

572
00:27:48.960 --> 00:27:51.800
find other people who are getting hundreds of thousands of impressions

573
00:27:51.800 --> 00:27:53.680
and just reply to their posts.

574
00:27:53.680 --> 00:27:59.320
I have got my most, uh, like most impressions from a, from a tweet has

575
00:27:59.320 --> 00:28:02.720
come from me just doing a reply and just kind of joining in the conversation.

576
00:28:03.000 --> 00:28:06.320
Um, because it starts to people find me, they find, you know,

577
00:28:06.360 --> 00:28:07.920
they, they click on my profile.

578
00:28:08.200 --> 00:28:11.160
Um, it just puts me in front of a lot of people when you kind of engage that way.

579
00:28:11.840 --> 00:28:15.760
Um, and then ask questions, you know, in your content to spark conversation.

580
00:28:15.760 --> 00:28:18.720
So at the end of your video, like, Hey, you know, you can even say like,

581
00:28:18.720 --> 00:28:22.680
if this was helpful, like drop a comment, I'd love to know, or Hey, could take a

582
00:28:22.680 --> 00:28:26.760
minute, like in the comments, tell me, you know, this thing, like to answer this

583
00:28:26.760 --> 00:28:28.640
question or, or give them something to do.

584
00:28:28.960 --> 00:28:32.360
Um, just telling them to like, and follow, like, I think we're,

585
00:28:32.360 --> 00:28:34.320
we're probably over that now.

586
00:28:34.320 --> 00:28:39.480
Like you don't need to say, uh, things like, uh, you know, link in bio.

587
00:28:39.520 --> 00:28:42.600
You don't need to say that people a hundred percent know that your

588
00:28:42.600 --> 00:28:44.040
link is going to be in your bio.

589
00:28:44.080 --> 00:28:47.760
So please don't ever say that on a, on a video.

590
00:28:48.080 --> 00:28:49.320
Um, it's just going to take up time.

591
00:28:49.320 --> 00:28:53.720
And it's even in some cases, if you put the text in there, link in bio, it sometimes

592
00:28:53.720 --> 00:28:57.720
will push you down even in the algorithm a little bit, um, because they see it as

593
00:28:57.720 --> 00:29:01.200
kind of spammy, uh, so no link in bio.

594
00:29:01.480 --> 00:29:05.960
Um, just, uh, entering with like some sort of question you can, uh, just tell

595
00:29:05.960 --> 00:29:09.960
people to comment is probably the best thing or DM you for, you know, something.

596
00:29:10.360 --> 00:29:16.240
Um, you can, one thing that trick as well, I think a lot of you could get people on

597
00:29:16.320 --> 00:29:20.640
a phone call just in the DMS, like, because you can have people like, Hey,

598
00:29:20.640 --> 00:29:22.680
here's a free resource or a free thing.

599
00:29:23.000 --> 00:29:24.880
Um, Hey, I wrote this declaration.

600
00:29:24.880 --> 00:29:28.840
If you want to get a, you know, DM me declaration and I will send the whole

601
00:29:28.840 --> 00:29:32.400
thing typed out to you, like in a nice Canva design thing.

602
00:29:32.840 --> 00:29:37.560
And, um, it gets them to just DM you or they reply and then you DM them.

603
00:29:37.800 --> 00:29:39.800
And now you can kind of chat back and forth.

604
00:29:40.120 --> 00:29:44.240
And the thing with this is like, just being human, like just talk to them,

605
00:29:44.560 --> 00:29:45.920
like they're a normal person.

606
00:29:45.920 --> 00:29:47.640
Like, you know, you're going to share this with them.

607
00:29:47.840 --> 00:29:49.200
They'll be like, Oh, this is so great.

608
00:29:49.200 --> 00:29:49.440
Thanks.

609
00:29:49.440 --> 00:29:50.680
I've been watching your content.

610
00:29:51.040 --> 00:29:54.520
Uh, and you can chat, you can ask questions, whatever you can say, Hey,

611
00:29:54.520 --> 00:29:57.280
you know what, I actually have like this free group you can jump in, or I've got

612
00:29:57.280 --> 00:30:00.000
this thing you can check out if you want at the end.

613
00:30:00.000 --> 00:30:04.000
or if your goal is to get people on a call to talk to them.

614
00:30:04.000 --> 00:30:05.320
It's like, hey, do you know that I do these free

615
00:30:05.320 --> 00:30:07.880
20 minute consulting calls?

616
00:30:07.880 --> 00:30:10.720
I would love to help you like with, you know,

617
00:30:10.720 --> 00:30:14.720
designing your office or whatever your thing is.

618
00:30:14.720 --> 00:30:17.160
So use the DMs for that.

619
00:30:17.160 --> 00:30:21.400
You can actually be very personal

620
00:30:21.400 --> 00:30:22.720
and kind of create that connection.

621
00:30:22.720 --> 00:30:25.120
They've now got direct access to you.

622
00:30:25.120 --> 00:30:26.540
It's a very powerful tool.

623
00:30:26.540 --> 00:30:28.240
So just those things can all happen

624
00:30:28.240 --> 00:30:31.220
just from encouraging people to ask a question

625
00:30:31.220 --> 00:30:34.540
or giving them a prompt in the content at the end

626
00:30:34.540 --> 00:30:35.860
to help spark that conversation.

627
00:30:35.860 --> 00:30:38.020
Okay, I'm gonna move through a little more.

628
00:30:39.640 --> 00:30:42.260
Two or three topics, exercise that you think

629
00:30:42.260 --> 00:30:43.980
you could talk about for hours

630
00:30:43.980 --> 00:30:45.860
without running out of ideas.

631
00:30:45.860 --> 00:30:48.460
There's probably some aspect of your story,

632
00:30:48.460 --> 00:30:51.860
of your business, of the thing that you're wanting to launch

633
00:30:51.860 --> 00:30:54.060
where you could just start talking

634
00:30:54.060 --> 00:30:55.660
and just keep talking for hours

635
00:30:55.680 --> 00:30:58.880
and you'll never start, you know, run out of stuff to say.

636
00:30:58.880 --> 00:31:01.720
So find those topics and those are gonna be kind of

637
00:31:01.720 --> 00:31:04.200
those core pillars that you can help drive.

638
00:31:04.200 --> 00:31:06.440
It could be a bunch of set of stories that you tell

639
00:31:06.440 --> 00:31:09.480
around a specific topic, but you can tell the same thing,

640
00:31:09.480 --> 00:31:12.640
say the same thing from so many different angles

641
00:31:12.640 --> 00:31:13.960
once you kind of niche down to like,

642
00:31:13.960 --> 00:31:16.640
what's that topic I'm gonna be talking about?

643
00:31:16.640 --> 00:31:18.820
Okay, awesome.

644
00:31:18.820 --> 00:31:20.200
Is this helpful?

645
00:31:20.200 --> 00:31:21.320
And I'm going pretty fast

646
00:31:21.320 --> 00:31:22.360
cause I do wanna get through a lot

647
00:31:22.360 --> 00:31:23.420
in a very short amount of time.

648
00:31:23.420 --> 00:31:25.760
Let me just pull up the chat.

649
00:31:25.760 --> 00:31:26.600
Awesome.

650
00:31:26.600 --> 00:31:27.420
Okay, so good.

651
00:31:27.420 --> 00:31:30.280
If you guys have questions,

652
00:31:31.240 --> 00:31:33.040
we'll do some questions in a minute.

653
00:31:33.920 --> 00:31:35.700
And let's do this.

654
00:31:35.700 --> 00:31:36.880
Let's take a few questions now.

655
00:31:36.880 --> 00:31:38.560
Is there anything, if you can put up your hand

656
00:31:38.560 --> 00:31:42.400
or just unmute, comments, questions so far,

657
00:31:42.400 --> 00:31:43.840
and then we'll jump into some tools next.

658
00:31:43.840 --> 00:31:45.440
I know you guys want some tools.

659
00:31:45.440 --> 00:31:50.440
I have a question.

660
00:31:54.080 --> 00:31:54.920
Yeah.

661
00:31:55.780 --> 00:31:56.620
Okay.

662
00:31:59.220 --> 00:32:04.220
I see that, I mean, I did one thing that was really good.

663
00:32:04.620 --> 00:32:06.740
I don't know how to get back and get it again.

664
00:32:06.740 --> 00:32:08.940
I did a live, a Facebook live,

665
00:32:08.940 --> 00:32:13.080
and I guess I'll have to get my team to help me find it

666
00:32:13.080 --> 00:32:14.380
so that I can get that thing.

667
00:32:14.400 --> 00:32:15.580
But I know what it was all about.

668
00:32:15.580 --> 00:32:16.960
I could re-record it.

669
00:32:16.960 --> 00:32:21.960
But my question is, I have Ron and Gio and Nancy

670
00:32:23.260 --> 00:32:25.280
that are helping me with the C2D.

671
00:32:25.280 --> 00:32:30.280
And Ron's in marketing and Gio is a Filipino VA.

672
00:32:35.480 --> 00:32:37.840
And I don't wanna do all the work.

673
00:32:37.840 --> 00:32:42.560
So, you know, it sounds to me like you're promoting

674
00:32:43.300 --> 00:32:45.380
that me, Robin Butler goes out there

675
00:32:45.380 --> 00:32:46.780
and does all of this stuff.

676
00:32:46.780 --> 00:32:50.500
And I'd like to take these ideas and give them to Ron

677
00:32:50.500 --> 00:32:55.500
and say, okay, but how much content do I need to create?

678
00:32:56.100 --> 00:32:59.760
And how much can I just kind of put off to somebody else?

679
00:32:59.760 --> 00:33:01.660
Yes, that's a great question.

680
00:33:01.660 --> 00:33:05.260
So the question is like you as the business owner,

681
00:33:05.260 --> 00:33:08.660
as the founder, the face of your brand,

682
00:33:08.660 --> 00:33:11.660
like how do you pair, like your time is very valuable

683
00:33:11.680 --> 00:33:13.600
and you're split a hundred different directions.

684
00:33:13.600 --> 00:33:14.800
I get it.

685
00:33:14.800 --> 00:33:16.800
With like, where does the priority fall

686
00:33:16.800 --> 00:33:18.080
as far as social media?

687
00:33:19.040 --> 00:33:22.600
This is just a massive leverage point

688
00:33:22.600 --> 00:33:26.240
where you can put a few hours in

689
00:33:26.240 --> 00:33:29.760
and your time can get multiplied a hundred X

690
00:33:29.760 --> 00:33:32.300
like over the course of a week or a month.

691
00:33:32.300 --> 00:33:33.740
So think about it.

692
00:33:33.740 --> 00:33:37.040
If you put out a piece of content that's a minute long

693
00:33:37.040 --> 00:33:38.840
and that thing gets a thousand views,

694
00:33:38.980 --> 00:33:41.980
that's a thousand minutes of time

695
00:33:41.980 --> 00:33:44.180
that you've now like multiplied your,

696
00:33:44.180 --> 00:33:46.020
okay, maybe it took you 20 minutes to film it,

697
00:33:46.020 --> 00:33:47.780
maybe it took it 30 minutes.

698
00:33:47.780 --> 00:33:52.780
So I would not outsource the content anytime soon.

699
00:33:55.100 --> 00:33:59.020
What you can outsource is everything before and after,

700
00:33:59.020 --> 00:34:01.260
prepping the scripts, getting the thing ready,

701
00:34:01.260 --> 00:34:03.460
getting, if you have a team,

702
00:34:03.460 --> 00:34:05.660
have them help set the camera up, be in the room,

703
00:34:05.660 --> 00:34:07.140
let them start, stop, record,

704
00:34:07.140 --> 00:34:08.699
let them deal with all the other stuff.

705
00:34:09.560 --> 00:34:11.199
So you can come in, deliver it,

706
00:34:11.199 --> 00:34:13.480
and then hand it off to someone else to go edit it

707
00:34:13.480 --> 00:34:15.400
and schedule it and do all those things.

708
00:34:15.400 --> 00:34:19.400
So I would say the recording piece of it

709
00:34:19.400 --> 00:34:23.380
is probably less than 20 to 30% of it.

710
00:34:23.380 --> 00:34:25.420
It's not actually, the other stuff to me

711
00:34:25.420 --> 00:34:26.580
is what takes the longest.

712
00:34:26.580 --> 00:34:29.260
The editing can take a lot of time.

713
00:34:29.260 --> 00:34:33.040
So don't, definitely don't be doing editing initially

714
00:34:33.040 --> 00:34:35.880
or use a lot of tools to help you with that.

715
00:34:35.900 --> 00:34:40.800
But this to me is like one of those high leverage tools

716
00:34:40.800 --> 00:34:43.100
where I think you'll see that return

717
00:34:43.100 --> 00:34:48.100
because when you have to create the content

718
00:34:48.540 --> 00:34:50.100
about your specific niche,

719
00:34:51.420 --> 00:34:54.380
and doing it over and over and over and over again,

720
00:34:54.380 --> 00:34:56.380
you're gonna get better at telling the stories,

721
00:34:56.380 --> 00:34:58.420
it's gonna get shorter, it's more concise.

722
00:34:58.420 --> 00:35:00.180
And so when you, the next.

723
00:35:00.000 --> 00:35:01.020
Time you get on the challenge.

724
00:35:01.020 --> 00:35:03.340
The next time you're with talking to a customer, the next time you're

725
00:35:03.340 --> 00:35:06.880
creating a course, like you're going to have that message dialed down.

726
00:35:07.160 --> 00:35:12.040
Um, if we try to do this call, like, like six months ago, this would've been rough.

727
00:35:12.040 --> 00:35:16.360
Like I hadn't done training and presentations and stuff in a long time.

728
00:35:16.680 --> 00:35:20.080
And I, but I've been doing it, uh, a couple of these every single week,

729
00:35:20.080 --> 00:35:21.840
the last probably 10 weeks.

730
00:35:22.280 --> 00:35:23.920
And I've got a system down.

731
00:35:24.080 --> 00:35:28.080
It took me 28 minutes to prep this whole, like this whole presentation for you guys.

732
00:35:28.680 --> 00:35:31.080
That's with like designing slides, writing the content,

733
00:35:31.120 --> 00:35:32.240
pulling all the bullets together.

734
00:35:32.520 --> 00:35:34.120
It just, you get really good at it.

735
00:35:34.440 --> 00:35:35.920
I'm also leveraging right now.

736
00:35:35.920 --> 00:35:40.200
I've got another camera right there that is recording this conversation

737
00:35:40.200 --> 00:35:42.280
and I am teaching all this stuff.

738
00:35:42.280 --> 00:35:45.520
So I'm going to show you some tools that we're using as well that will

739
00:35:45.520 --> 00:35:47.880
go and clip all of the, that content up.

740
00:35:48.200 --> 00:35:51.520
Um, so you guys have seen some of our content recently has just been me talking.

741
00:35:51.520 --> 00:35:54.680
So we're kind of using, like, if you guys are, if you're doing a challenge, Robin,

742
00:35:54.880 --> 00:35:57.520
you're going to be on the challenge anyway, like put a camera right there.

743
00:35:57.920 --> 00:36:00.840
Now you've like, you're going to, you're going to say some great stuff.

744
00:36:00.920 --> 00:36:04.640
Um, in the course of an hour, in the course of 90 minutes, you're probably

745
00:36:04.640 --> 00:36:07.040
going to say something that would be a great clip, right?

746
00:36:07.240 --> 00:36:10.720
And with a little bit of editing, it can be, you know, be pretty impactful.

747
00:36:11.120 --> 00:36:13.080
Well, let me, let me jump in here.

748
00:36:13.120 --> 00:36:14.960
You keep saying camera, camera, camera.

749
00:36:14.960 --> 00:36:17.000
I don't, I don't know what you mean by camera.

750
00:36:17.000 --> 00:36:19.840
I do my posts on my phone.

751
00:36:19.880 --> 00:36:22.200
Uh, you know, I do some Facebook lives.

752
00:36:22.520 --> 00:36:25.680
I record a zoom calls and we can cut that up.

753
00:36:25.880 --> 00:36:26.800
That's my camera.

754
00:36:27.160 --> 00:36:31.040
I don't, do I need a professional camera, professional mic like you have?

755
00:36:31.040 --> 00:36:35.800
And, and I did go out and buy one of those lapel things that you can have

756
00:36:35.800 --> 00:36:38.600
your, um, camera a little bit away and you can still hear you, but

757
00:36:38.600 --> 00:36:39.960
that's all I've gotten so far.

758
00:36:44.720 --> 00:36:44.920
Yeah.

759
00:36:44.920 --> 00:36:50.000
So your phone, uh, when I say camera, like you all have a incredibly

760
00:36:50.000 --> 00:36:54.080
awesome HD 4k camera on, in your pocket with you all the time.

761
00:36:54.440 --> 00:36:58.400
So if you're going to, if you, if you feel like I need to buy equipment

762
00:36:58.720 --> 00:37:02.480
to then do the thing, which some of you, like I'm a creator person.

763
00:37:02.480 --> 00:37:05.760
Like I was like, well, when I get this type of guitar, then I'm

764
00:37:05.760 --> 00:37:06.840
going to go figure this out.

765
00:37:06.840 --> 00:37:10.160
Or when I get this one microphone, then I'm going to create the content.

766
00:37:10.160 --> 00:37:13.760
So if you need to buy something, get a little iPhone stand.

767
00:37:14.120 --> 00:37:17.480
I have this little one right here as a little magnet one.

768
00:37:17.520 --> 00:37:20.840
And so if you have an iPhone, this is just a magnet right to your iPhone.

769
00:37:21.040 --> 00:37:26.120
It sits on top of my computer and it's just a, my, my camera is essentially

770
00:37:26.120 --> 00:37:27.600
my web, it becomes my webcam.

771
00:37:27.600 --> 00:37:28.880
My phone becomes my webcam.

772
00:37:29.280 --> 00:37:30.600
Um, this was 20 bucks.

773
00:37:30.600 --> 00:37:33.080
So if you want to do something like that, there's a little iPhone holders.

774
00:37:33.080 --> 00:37:35.000
You can get it Walmart or Amazon.

775
00:37:35.400 --> 00:37:38.840
Uh, so that way just, yes, you're talking to your, your

776
00:37:38.840 --> 00:37:40.480
webcam Robin for your challenge.

777
00:37:40.760 --> 00:37:42.320
Just put your iPhone to the side.

778
00:37:42.680 --> 00:37:44.800
You know, as long as you're in kind of a quiet room, that phone's

779
00:37:44.800 --> 00:37:46.480
going to pick up great content.

780
00:37:46.480 --> 00:37:51.560
Just hit record, do the whole, you know, challenge is one giant long recording.

781
00:37:51.920 --> 00:37:55.360
And then I'll show you some tools you can use to, to, to process that.

782
00:37:55.800 --> 00:38:00.920
Um, if you really are concerned about content, we can talk gear all time.

783
00:38:00.920 --> 00:38:04.040
And if you guys have questions on gear, we can definitely dive into it.

784
00:38:04.040 --> 00:38:10.400
But this little DJI mic kit right here, I love, it has like a little, um, device

785
00:38:10.400 --> 00:38:12.920
here that connects to the bottom of your phone, and then you've

786
00:38:12.920 --> 00:38:14.520
got a little wireless mic here.

787
00:38:14.520 --> 00:38:17.480
So I can actually just, um, click that on there.

788
00:38:17.520 --> 00:38:20.040
And you see, if you guys have been on social media, you've seen, this

789
00:38:20.040 --> 00:38:21.840
is like the influencer thing to have.

790
00:38:22.160 --> 00:38:23.120
Or people are worse.

791
00:38:23.160 --> 00:38:27.200
People are like, let me tell you three things that you need to do, whatever.

792
00:38:27.320 --> 00:38:31.200
Um, so I have, uh, so that's, that's useful if you want, cause

793
00:38:31.200 --> 00:38:32.360
the audio is very important.

794
00:38:32.720 --> 00:38:35.600
Um, but don't, you don't have to do this.

795
00:38:35.600 --> 00:38:39.040
There's just some, some tools that we have found work great.

796
00:38:39.440 --> 00:38:43.920
Um, I find like, if I know the quality is going to be good, I feel good about

797
00:38:43.920 --> 00:38:45.960
like the, you know, it's coming out.

798
00:38:46.080 --> 00:38:48.640
I'm going to feel more confident putting the content out there.

799
00:38:49.120 --> 00:38:51.600
Um, but also I'm going to show you some tools as well, that you could

800
00:38:51.600 --> 00:38:55.880
take regular, you know, computer recorded off your laptop or your

801
00:38:55.880 --> 00:38:59.240
phone and make it sound like this microphone here with one click.

802
00:38:59.240 --> 00:39:01.560
It will process it and make it sound great for you.

803
00:39:01.560 --> 00:39:07.560
So just don't over, um, like don't worry too much about the gear.

804
00:39:08.400 --> 00:39:10.000
Um, but great question.

805
00:39:10.000 --> 00:39:10.200
Okay.

806
00:39:10.200 --> 00:39:13.200
Let me take two quick ones, Holly, and then we'll go to Cindy and then we're

807
00:39:13.200 --> 00:39:14.160
going to jump into some tools.

808
00:39:15.360 --> 00:39:15.560
Yeah.

809
00:39:15.560 --> 00:39:19.520
I fish, I have a question about, um, repurposing.

810
00:39:19.520 --> 00:39:24.400
So I've been pretty consistent on Tik TOK, but when I went back

811
00:39:24.400 --> 00:39:28.000
with in kingdom messengers, you know, you said to get it on Instagram,

812
00:39:28.000 --> 00:39:32.720
you had to go to another place and redo it to get the Tik TOK thing

813
00:39:32.720 --> 00:39:33.760
off to put it on Instagram.

814
00:39:33.760 --> 00:39:34.920
Is that still a thing?

815
00:39:35.240 --> 00:39:37.840
Cause I, I ran, I don't have time to do both of those things.

816
00:39:38.240 --> 00:39:41.320
So, um, do you still have to do that or can you just copy it over?

817
00:39:42.160 --> 00:39:47.160
Um, so there's a, I think it's called like, um, snap tick.

818
00:39:47.400 --> 00:39:50.200
Um, I think it's called snap tick.

819
00:39:50.920 --> 00:39:54.440
I mean, the, so the thing with these tools are they, yes, it's

820
00:39:54.440 --> 00:39:57.160
called, um, I'll drop it in the chat.

821
00:39:58.600 --> 00:39:58.880
Okay.

822
00:39:58.880 --> 00:40:00.040
All of these tools are free.

823
00:40:00.000 --> 00:40:02.080
and they're extremely spammy.

824
00:40:02.080 --> 00:40:04.800
They're not going to put a virus on your computer,

825
00:40:04.800 --> 00:40:08.160
but what happens is they go live

826
00:40:08.160 --> 00:40:09.440
and then they get shut down

827
00:40:09.440 --> 00:40:12.640
from various platforms from TikTok and things.

828
00:40:12.640 --> 00:40:13.640
And then another one spins up

829
00:40:13.640 --> 00:40:14.480
with a slightly different name.

830
00:40:14.480 --> 00:40:16.120
This one happens to still be here.

831
00:40:17.240 --> 00:40:21.000
And so, but you can, what you can do with this is drop,

832
00:40:21.000 --> 00:40:23.000
and there's ones for Instagram to download

833
00:40:23.000 --> 00:40:23.840
an Instagram video.

834
00:40:23.840 --> 00:40:27.560
There's ones to download, you know, YouTube shorts, TikTok.

835
00:40:27.560 --> 00:40:28.640
You could just kind of Google it.

836
00:40:28.640 --> 00:40:29.880
You'll find something.

837
00:40:30.760 --> 00:40:31.600
So if you have content

838
00:40:31.600 --> 00:40:33.280
and you don't have it on your phone anymore,

839
00:40:33.280 --> 00:40:34.280
you can download it.

840
00:40:34.280 --> 00:40:37.960
What I would recommend is create the content ahead of time

841
00:40:37.960 --> 00:40:42.200
and then post them all at the same time everywhere.

842
00:40:42.200 --> 00:40:44.960
And I'll show you how to do that with one tool here

843
00:40:44.960 --> 00:40:46.720
where you just put the video into the tool

844
00:40:46.720 --> 00:40:48.040
and the tool will go and put them

845
00:40:48.040 --> 00:40:50.240
for the first version of that content everywhere.

846
00:40:50.240 --> 00:40:51.080
That would be nice.

847
00:40:51.080 --> 00:40:52.640
Yeah, that would be great.

848
00:40:52.640 --> 00:40:53.880
Sweet.

849
00:40:53.880 --> 00:40:54.720
Thank you.

850
00:40:54.720 --> 00:40:55.680
Yeah, Jennifer, you have to be careful

851
00:40:55.680 --> 00:40:57.760
about audio music cross-platform.

852
00:40:57.760 --> 00:41:01.520
Yeah, if I use a specific song on TikTok

853
00:41:01.520 --> 00:41:02.760
and then I go over to Instagram,

854
00:41:02.760 --> 00:41:05.000
that may not be, you know,

855
00:41:05.000 --> 00:41:08.360
it may be copyright, you know, content there,

856
00:41:08.360 --> 00:41:09.280
but not on Instagram.

857
00:41:09.280 --> 00:41:12.440
So there's, you know, you want to be clear of all that.

858
00:41:12.440 --> 00:41:14.840
I mean, TikTok always saves it to your phone,

859
00:41:14.840 --> 00:41:16.080
but you can't just take that

860
00:41:16.080 --> 00:41:17.600
and put it on Instagram, right?

861
00:41:17.600 --> 00:41:19.240
You can.

862
00:41:19.240 --> 00:41:21.240
I don't think that's the worst thing.

863
00:41:21.240 --> 00:41:23.480
I would rather do that than not have it on Instagram,

864
00:41:23.480 --> 00:41:24.320
if that makes sense.

865
00:41:24.320 --> 00:41:25.160
So like, yeah.

866
00:41:25.160 --> 00:41:26.000
Okay.

867
00:41:28.440 --> 00:41:29.280
Cool.

868
00:41:30.440 --> 00:41:31.640
Okay.

869
00:41:31.640 --> 00:41:32.720
Oh yes, Cindy, sorry.

870
00:41:32.720 --> 00:41:33.880
Let's jump in quick.

871
00:41:37.720 --> 00:41:39.680
So really quick.

872
00:41:39.680 --> 00:41:41.800
First of all, I just wanted to say something to Holly.

873
00:41:41.800 --> 00:41:43.400
When I did TikTok videos,

874
00:41:43.400 --> 00:41:45.480
my phone saved the original video

875
00:41:45.480 --> 00:41:49.960
without the music and the emblem and the TikTok one.

876
00:41:49.960 --> 00:41:52.520
So I still have those plain ones

877
00:41:52.520 --> 00:41:54.760
and just deleted the ones with TikTok on it.

878
00:41:55.800 --> 00:41:57.560
There's a setting for that, yeah.

879
00:41:58.360 --> 00:42:00.840
And that was done two years ago.

880
00:42:00.840 --> 00:42:01.680
Oh, wow.

881
00:42:01.680 --> 00:42:02.520
Thanks.

882
00:42:02.520 --> 00:42:03.360
That's good to know.

883
00:42:03.360 --> 00:42:04.200
Thank you.

884
00:42:04.200 --> 00:42:05.040
Yeah.

885
00:42:05.040 --> 00:42:05.960
And so I've been doing that.

886
00:42:05.960 --> 00:42:07.000
I just delete them.

887
00:42:07.000 --> 00:42:08.800
But my question, Bruce,

888
00:42:08.800 --> 00:42:11.680
is I don't know if you're going to have the answer,

889
00:42:11.680 --> 00:42:14.600
but I've had TikTok on my phone for two years.

890
00:42:14.600 --> 00:42:17.600
I just upgraded to a new phone.

891
00:42:18.480 --> 00:42:21.360
And that was the one app when I clicked on it,

892
00:42:21.360 --> 00:42:25.200
it said no new users are allowed

893
00:42:25.320 --> 00:42:27.760
on the app store for TikTok,

894
00:42:27.760 --> 00:42:29.120
but I'm not a new user,

895
00:42:29.120 --> 00:42:32.320
but it won't let me use my apps.

896
00:42:32.320 --> 00:42:35.800
I don't even know where to go for help for that.

897
00:42:35.800 --> 00:42:38.720
Cause now I can't access my TikTok account.

898
00:42:38.720 --> 00:42:41.800
You could, if you tried it from the web browser,

899
00:42:41.800 --> 00:42:42.920
like it's from your computer.

900
00:42:42.920 --> 00:42:43.920
Oh, okay.

901
00:42:43.920 --> 00:42:46.640
I don't have TikTok on any of my devices,

902
00:42:46.640 --> 00:42:48.720
but you can just sign in there.

903
00:42:48.720 --> 00:42:50.240
Most of the time it's connected to your phone,

904
00:42:50.240 --> 00:42:51.880
your phone number, I mean.

905
00:42:51.880 --> 00:42:52.720
Put your phone number in,

906
00:42:52.720 --> 00:42:55.320
it'll text you a code and you'll be back in.

907
00:42:55.320 --> 00:42:56.680
Okay.

908
00:42:56.680 --> 00:42:58.520
Is there a reason why you're not on TikTok?

909
00:42:58.520 --> 00:43:00.920
Cause I'm thinking about switching to X.

910
00:43:01.840 --> 00:43:04.320
So don't, you're not just switching to anything.

911
00:43:04.320 --> 00:43:06.800
You're going to be everywhere in all places.

912
00:43:06.800 --> 00:43:09.400
You're platform agnostic.

913
00:43:09.400 --> 00:43:11.440
You're going to be everywhere at once.

914
00:43:11.440 --> 00:43:13.280
Omnipresence, you might say.

915
00:43:14.440 --> 00:43:16.000
So let me show you the tools,

916
00:43:16.000 --> 00:43:18.000
cause I think that we're probably going to help

917
00:43:18.000 --> 00:43:19.080
some of these questions.

918
00:43:19.080 --> 00:43:20.600
So here's the power tools

919
00:43:20.600 --> 00:43:22.880
to help you leverage your time and energy.

920
00:43:22.880 --> 00:43:25.320
Always want to use the tools, the right tool.

921
00:43:25.320 --> 00:43:27.720
Sometimes if you're trying to do a job with the wrong tool,

922
00:43:27.720 --> 00:43:30.200
you get frustrated, you lose, you kind of give up.

923
00:43:30.200 --> 00:43:31.960
So use the right tool.

924
00:43:33.600 --> 00:43:36.760
Definitely going to try to automate repetitive tasks,

925
00:43:36.760 --> 00:43:39.640
keeping your, you know, enhancing the content quality

926
00:43:39.640 --> 00:43:42.000
without getting too bogged down in the tech.

927
00:43:42.000 --> 00:43:43.880
So all of these are going to be very simple,

928
00:43:43.880 --> 00:43:45.560
easy to use tools.

929
00:43:45.560 --> 00:43:47.240
Like, are you going to be able to do everything

930
00:43:47.240 --> 00:43:49.360
on the tool right as you open it?

931
00:43:49.360 --> 00:43:52.280
Maybe not, but I think within an hour or two,

932
00:43:52.280 --> 00:43:53.680
you get really familiar with it.

933
00:43:53.680 --> 00:43:55.840
You'll feel like you're in control of it.

934
00:43:55.840 --> 00:44:00.240
These all are designed for people who are not video editors,

935
00:44:00.240 --> 00:44:04.640
people who are not, you know,

936
00:44:04.640 --> 00:44:07.400
authors or, you know, content writers.

937
00:44:07.400 --> 00:44:09.600
These, the goal is to like, you know,

938
00:44:09.600 --> 00:44:11.240
kind of say it's like for your average person,

939
00:44:11.240 --> 00:44:12.440
like just to be able to use.

940
00:44:12.440 --> 00:44:15.640
So it just helps you go a little faster.

941
00:44:15.640 --> 00:44:16.680
And at the end of the day,

942
00:44:16.680 --> 00:44:18.720
like we're trying to help you share your message

943
00:44:18.720 --> 00:44:20.680
and get away from some of this busy work.

944
00:44:20.680 --> 00:44:23.440
So these are the tools that we would recommend using

945
00:44:23.440 --> 00:44:27.160
just to save some time and help get you back

946
00:44:27.160 --> 00:44:30.360
to focusing on your content and getting the message out.

947
00:44:30.360 --> 00:44:32.000
Like we're talking with Robin,

948
00:44:32.000 --> 00:44:34.880
leveraging his time to just capture the content

949
00:44:34.880 --> 00:44:36.400
and then using other stuff to automate.

950
00:44:36.400 --> 00:44:40.840
So the first thing is the one

951
00:44:40.840 --> 00:44:42.160
you may have already known about,

952
00:44:42.160 --> 00:44:44.840
but over in Tribe, we have the GPT.

953
00:44:44.840 --> 00:44:47.040
I know you guys have been using this.

954
00:44:47.920 --> 00:44:51.200
If I head over to here, there's the AI tab.

955
00:44:51.200 --> 00:44:55.960
So you can ask this to write a lot of different content.

956
00:44:57.360 --> 00:44:59.160
These are some prompt ideas I put here.

957
00:44:59.160 --> 00:45:00.000
So where you can say, hey,

958
00:45:00.000 --> 00:45:06.660
Give me five hooks for an Instagram reel about, uh, helping people, uh, um,

959
00:45:07.760 --> 00:45:11.380
you know, stop renting and start owning their home.

960
00:45:11.380 --> 00:45:15.920
And then you can keep getting specific about, um, that and just kind

961
00:45:15.920 --> 00:45:17.080
of having a conversation with it.

962
00:45:17.080 --> 00:45:21.160
It may give you those five viral kind of hooks.

963
00:45:21.540 --> 00:45:26.080
Um, we've trained the AI, this particular AI bot on what a

964
00:45:26.080 --> 00:45:27.760
viral, a good viral hook looks like.

965
00:45:27.760 --> 00:45:31.060
So it has some good, um, context for you.

966
00:45:31.340 --> 00:45:33.660
So hopefully you can just ask the question and the first couple

967
00:45:33.660 --> 00:45:35.300
of versions should be pretty, pretty good.

968
00:45:35.740 --> 00:45:39.420
Uh, you can say, Hey, help me write a script for a 30 second video on,

969
00:45:39.960 --> 00:45:42.220
uh, this, this, this topic.

970
00:45:42.800 --> 00:45:47.740
Um, what are common mistakes that people make with X and how

971
00:45:47.740 --> 00:45:49.180
can I explain them in a post?

972
00:45:49.540 --> 00:45:50.580
Um, same thing.

973
00:45:50.580 --> 00:45:51.940
So just kind of, you guys get the idea.

974
00:45:51.940 --> 00:45:56.540
These are great little, uh, just ideas to get, get focused.

975
00:45:56.560 --> 00:46:00.320
The other thing you can do is say, Hey, I'm planning out my content for the week.

976
00:46:00.320 --> 00:46:04.920
Like, Hey, give me the content calendar for the next two weeks when I'm focusing

977
00:46:04.920 --> 00:46:09.860
on, you know, entrepreneurship or digital marketing or pick a topic.

978
00:46:10.240 --> 00:46:14.300
Uh, and what that will do is it will just give you an outline of like, Hey, here's

979
00:46:14.300 --> 00:46:18.920
like, you could do this on Monday, this on Tuesday and, uh, go through each of those.

980
00:46:19.100 --> 00:46:21.720
Um, so just AI is your friends.

981
00:46:21.760 --> 00:46:24.580
You get, you'll kind of get to know, um, how to leverage it.

982
00:46:24.580 --> 00:46:31.180
But when I'm not, uh, when I'm not feeling creative, um, I start all these

983
00:46:31.180 --> 00:46:36.180
projects with AI because it's, it's always ready, very willing to just jump in no

984
00:46:36.180 --> 00:46:37.580
matter, it doesn't have a bad attitude.

985
00:46:37.580 --> 00:46:38.500
It doesn't have a bad day.

986
00:46:38.860 --> 00:46:41.220
Um, and always has some helpful things to share.

987
00:46:41.840 --> 00:46:46.480
So, um, video editing, um, highly recommend, um, Descript.

988
00:46:46.540 --> 00:46:48.700
I'll drop these links, um, for you.

989
00:46:49.160 --> 00:46:51.700
And, uh, there's just a great editor.

990
00:46:52.020 --> 00:46:55.180
Uh, the goal with this is, um, I think I've shared this before.

991
00:46:55.180 --> 00:47:00.760
Maybe where you, uh, drag your, just drag and drop your video from your phone or

992
00:47:00.760 --> 00:47:06.140
from your webcam into this and the entire video gets transcribed.

993
00:47:06.140 --> 00:47:10.460
So you see like a, a word, uh, doc on kind of context on the left

994
00:47:10.780 --> 00:47:12.240
and on the right is the video.

995
00:47:12.240 --> 00:47:16.980
So as you edit the kind of word doc on the left, it actually edits

996
00:47:17.060 --> 00:47:18.660
the video for you on the right.

997
00:47:18.860 --> 00:47:22.020
So if you delete a sentence, it will just take that part of the video out.

998
00:47:22.340 --> 00:47:26.220
Uh, so you don't have to put the video on a timeline and cut

999
00:47:26.220 --> 00:47:27.540
it and move things around.

1000
00:47:27.540 --> 00:47:29.060
You just work on what's the content.

1001
00:47:29.500 --> 00:47:32.020
Uh, and then it will sort of do all the cuts for you behind.

1002
00:47:32.060 --> 00:47:34.540
And when you're done, you can actually publish it from here.

1003
00:47:34.540 --> 00:47:36.220
It'll export the video for you.

1004
00:47:36.540 --> 00:47:40.460
Um, it does the caption since it went ahead and transcribed everything.

1005
00:47:40.740 --> 00:47:43.740
You can see it's putting the captions all highlighted nicely

1006
00:47:43.740 --> 00:47:46.780
there, uh, and, um, makes it look great.

1007
00:47:47.140 --> 00:47:52.420
This is something, if you just look, uh, this little studio sound checkbox

1008
00:47:52.420 --> 00:47:56.700
that's over there, that's gone away now, um, is amazing.

1009
00:47:56.740 --> 00:47:58.260
I don't know what they do to it.

1010
00:47:58.420 --> 00:48:02.580
Uh, what magic it is, but we have crazy audio processing things.

1011
00:48:02.580 --> 00:48:05.580
I will still bring it into Descript, push that button and export again

1012
00:48:05.580 --> 00:48:07.860
sometimes just cause it's so, so amazing.

1013
00:48:07.900 --> 00:48:09.140
Marcello is giving me a thumbs up.

1014
00:48:09.140 --> 00:48:09.860
So you've tried it.

1015
00:48:10.260 --> 00:48:14.620
Um, it just goes from sounding like you're like an echoey room to like

1016
00:48:14.620 --> 00:48:16.540
this really crisp podcast mic.

1017
00:48:16.620 --> 00:48:17.820
Uh, it's, it's pretty cool.

1018
00:48:17.980 --> 00:48:22.700
So those will all make it sound really good with an iPhone webcam.

1019
00:48:22.900 --> 00:48:24.980
Um, something that you already have.

1020
00:48:25.700 --> 00:48:30.020
Uh, and it's a, it's a, you know, it's worthwhile, like getting to know this,

1021
00:48:30.060 --> 00:48:33.780
this tool cause the learning curve is very, um, small, but then you can, you

1022
00:48:33.780 --> 00:48:38.780
can do quite a bit with it, um, once you kind of know it so you can, all those

1023
00:48:38.780 --> 00:48:41.620
things, yes, I think I, I, uh, hit on all that.

1024
00:48:42.220 --> 00:48:44.980
Um, they also have some cool AI things as well.

1025
00:48:44.980 --> 00:48:49.820
So they've, uh, if you jump into it, they can search through your script and try

1026
00:48:49.820 --> 00:48:55.620
to like remove the ums and ahs, um, you can, you know, cut things, you can export

1027
00:48:55.620 --> 00:48:57.540
it, you know, in different formats, all kinds of stuff.

1028
00:48:57.540 --> 00:49:01.740
So, uh, there's one, I haven't tried this personally, but I would, they're, it's

1029
00:49:01.740 --> 00:49:07.060
kind of a new feature with them, but you can put your script like to the right of

1030
00:49:07.060 --> 00:49:12.020
your camera and just read the script looking kind of off camera to the right.

1031
00:49:12.380 --> 00:49:15.140
And when you're done, it will like take your eyeballs and

1032
00:49:15.140 --> 00:49:17.220
like move it back to the camera.

1033
00:49:17.300 --> 00:49:21.140
Um, I don't know if that works or if all of a sudden it looks really cross-eyed.

1034
00:49:21.180 --> 00:49:22.460
Oh, Michelle says she's done it.

1035
00:49:22.500 --> 00:49:22.900
Awesome.

1036
00:49:22.940 --> 00:49:23.300
Okay.

1037
00:49:23.740 --> 00:49:25.260
Um, great.

1038
00:49:25.620 --> 00:49:26.060
Yeah.

1039
00:49:26.220 --> 00:49:29.580
Um, so, you know, there's all these little tools that you're like, oh,

1040
00:49:29.580 --> 00:49:31.380
that's how everybody's doing, doing this.

1041
00:49:31.380 --> 00:49:33.860
So they're just using the right tool and it makes it go a lot faster.

1042
00:49:34.380 --> 00:49:39.580
Um, so for the scheduling, we are using, um, Vista social.

1043
00:49:39.860 --> 00:49:41.220
I think it's like 20 bucks a month.

1044
00:49:41.740 --> 00:49:45.500
Uh, it's a great way to, to buy back your time each month.

1045
00:49:45.500 --> 00:49:48.060
So you can plan, schedule, automate all these things.

1046
00:49:48.060 --> 00:49:49.860
The goal would be to take it from Descript.

1047
00:49:49.860 --> 00:49:52.380
Let's say, um, download the video file.

1048
00:49:52.420 --> 00:49:53.900
You can add the music in Descript.

1049
00:49:53.900 --> 00:49:57.620
You can add the captions, do all the editing and stuff in Descript and just

1050
00:49:57.620 --> 00:50:00.020
take the end file and upload.

1051
00:50:00.000 --> 00:50:03.020
at one time to Vista Social.

1052
00:50:03.020 --> 00:50:05.520
So I'll just give you a quick behind the scenes here

1053
00:50:05.520 --> 00:50:06.800
of what this looks like.

1054
00:50:06.800 --> 00:50:09.280
I'll create a new post.

1055
00:50:09.280 --> 00:50:10.360
I will come in here.

1056
00:50:10.360 --> 00:50:12.240
I didn't mean to do this like maybe right on the fly,

1057
00:50:12.240 --> 00:50:14.960
but you can upload from your computer.

1058
00:50:14.960 --> 00:50:18.700
We'll see if I can grab a quick file here.

1059
00:50:18.700 --> 00:50:20.780
So it uploads the file one time,

1060
00:50:20.780 --> 00:50:23.640
and then I can click over to the right here

1061
00:50:23.640 --> 00:50:24.740
or down to the left here

1062
00:50:24.740 --> 00:50:26.760
and see which channels we want to send this to.

1063
00:50:26.760 --> 00:50:29.600
I want to send it to Instagram, YouTube Shorts.

1064
00:50:29.600 --> 00:50:32.040
I want to send it to X.

1065
00:50:32.040 --> 00:50:34.200
I want to send it to Facebook,

1066
00:50:34.200 --> 00:50:36.800
and we'll just do all of the things, and TikTok.

1067
00:50:36.800 --> 00:50:40.480
So now we're going to eight different places.

1068
00:50:40.480 --> 00:50:42.840
And you can see all these lit up on the right.

1069
00:50:42.840 --> 00:50:44.600
So I can write,

1070
00:50:46.040 --> 00:50:48.080
here's my awesome description.

1071
00:50:48.080 --> 00:50:49.840
Don't use that.

1072
00:50:49.840 --> 00:50:51.400
But if you hit the little,

1073
00:50:51.400 --> 00:50:53.040
I think there's like a little thing here,

1074
00:50:53.040 --> 00:50:55.300
you can actually use some AI right here

1075
00:50:55.300 --> 00:50:57.080
to say what you want to say,

1076
00:50:57.080 --> 00:50:59.000
and then have it be, make it funny,

1077
00:50:59.000 --> 00:51:00.040
or make it promotional,

1078
00:51:00.040 --> 00:51:03.400
or make it catchy or inspirational.

1079
00:51:03.400 --> 00:51:04.880
You can make it, once you write something,

1080
00:51:04.880 --> 00:51:07.520
you can hit a button to shorten it, to make it longer.

1081
00:51:07.520 --> 00:51:11.880
And it will use AI to process those for you right here.

1082
00:51:13.200 --> 00:51:15.120
And then you've got the video.

1083
00:51:15.120 --> 00:51:16.600
We've got this.

1084
00:51:16.600 --> 00:51:19.040
You can do hashtags and things like that.

1085
00:51:19.040 --> 00:51:21.480
And then it will take that.

1086
00:51:21.480 --> 00:51:23.280
And then you can, if you want to,

1087
00:51:23.280 --> 00:51:25.740
you want to feel like you're really in control of it,

1088
00:51:25.740 --> 00:51:27.500
you can click on each of these icons

1089
00:51:27.500 --> 00:51:29.580
and see what it's going to look like on the platform.

1090
00:51:29.580 --> 00:51:30.900
So you can see here,

1091
00:51:30.900 --> 00:51:32.980
it's going to look a little different on X.

1092
00:51:32.980 --> 00:51:33.980
YouTube Shorts will look good.

1093
00:51:33.980 --> 00:51:36.800
And it's placing all of the icons and stuff around.

1094
00:51:36.800 --> 00:51:38.100
So you can kind of see what it's going to look like

1095
00:51:38.100 --> 00:51:39.460
on that platform.

1096
00:51:39.460 --> 00:51:42.540
And then on each of these, you can go further.

1097
00:51:42.540 --> 00:51:45.300
And let's say on Instagram,

1098
00:51:45.300 --> 00:51:47.980
or like you were here and you've linked

1099
00:51:47.980 --> 00:51:50.380
to something like Google,

1100
00:51:50.380 --> 00:51:52.220
that will work on Facebook.

1101
00:51:52.220 --> 00:51:53.940
Of course, it'll work on X.

1102
00:51:53.940 --> 00:51:55.020
I think it works on,

1103
00:51:55.020 --> 00:51:57.660
it doesn't work on YouTube or TikTok.

1104
00:51:57.660 --> 00:51:59.300
But so what you can do in here is like,

1105
00:51:59.300 --> 00:52:01.180
just go in here and actually delete,

1106
00:52:01.180 --> 00:52:03.540
the link here or say link in bio at that point.

1107
00:52:04.700 --> 00:52:07.380
So you can do that.

1108
00:52:07.380 --> 00:52:10.240
And then you can publish it right now.

1109
00:52:10.240 --> 00:52:11.900
I can hit schedule.

1110
00:52:11.900 --> 00:52:14.060
It'll even do, you can do like a queue system

1111
00:52:14.060 --> 00:52:15.220
where you just add it to the queue

1112
00:52:15.220 --> 00:52:17.500
and it will put it at some point for you.

1113
00:52:17.500 --> 00:52:19.260
You don't have to think about when to post it

1114
00:52:19.260 --> 00:52:20.740
or any of that.

1115
00:52:20.740 --> 00:52:21.780
And of course you can go through

1116
00:52:21.780 --> 00:52:23.860
and go through each of these things.

1117
00:52:24.700 --> 00:52:25.540
So it does little warnings.

1118
00:52:25.540 --> 00:52:26.620
Oh, you need a video title.

1119
00:52:26.620 --> 00:52:27.460
Great.

1120
00:52:28.700 --> 00:52:30.940
Just try to get a trial and like,

1121
00:52:30.940 --> 00:52:32.560
see if you like it.

1122
00:52:33.660 --> 00:52:35.260
One of the cool things as well,

1123
00:52:36.900 --> 00:52:40.300
yes, is you can go to reports here

1124
00:52:40.300 --> 00:52:42.820
and run like a nice social media performance report.

1125
00:52:42.820 --> 00:52:45.340
So you guys can see what we're working on

1126
00:52:45.340 --> 00:52:47.860
for let's say like last week.

1127
00:52:47.860 --> 00:52:50.660
I can just pull what we did.

1128
00:52:50.660 --> 00:52:51.940
Let's say like the 29th.

1129
00:52:54.060 --> 00:52:54.900
This is fine.

1130
00:52:54.900 --> 00:52:56.180
So I'll just leave it there.

1131
00:52:56.180 --> 00:52:58.340
But you can see how many followers, posts,

1132
00:52:58.340 --> 00:52:59.820
what the engagement's like.

1133
00:52:59.820 --> 00:53:01.620
I can keep scrolling down, see where the followers.

1134
00:53:01.620 --> 00:53:05.380
Oh, we went up on, you know, YouTube.

1135
00:53:05.380 --> 00:53:06.660
We went, you know, a little bit,

1136
00:53:06.660 --> 00:53:09.900
you've kind of stayed the same on X.

1137
00:53:09.900 --> 00:53:10.940
Audience growth here.

1138
00:53:10.940 --> 00:53:12.660
You can see which posts.

1139
00:53:12.660 --> 00:53:14.900
I think you can actually run this report

1140
00:53:14.900 --> 00:53:16.500
called post performance

1141
00:53:16.500 --> 00:53:18.620
and then see everything that you're doing.

1142
00:53:18.620 --> 00:53:21.780
So I got 9,000 impressions in the last few days.

1143
00:53:21.780 --> 00:53:23.620
This is kind of a weird, sorry, it's just bothering me.

1144
00:53:23.620 --> 00:53:24.580
Let's do the fifth.

1145
00:53:26.020 --> 00:53:28.020
We'll just do January 29th.

1146
00:53:31.460 --> 00:53:32.460
Oh, sorry.

1147
00:53:32.460 --> 00:53:33.300
This December.

1148
00:53:34.180 --> 00:53:35.780
That's what, that's the problem.

1149
00:53:35.780 --> 00:53:36.740
26th of the first.

1150
00:53:36.740 --> 00:53:37.900
We do everything in a week.

1151
00:53:37.900 --> 00:53:39.540
I just highly recommend keeping,

1152
00:53:39.540 --> 00:53:41.340
a week is something that's maintainable.

1153
00:53:41.340 --> 00:53:42.820
So you can see we posted 15 times,

1154
00:53:42.820 --> 00:53:45.580
which was 44% less than the week before.

1155
00:53:45.580 --> 00:53:46.900
It's okay.

1156
00:53:46.900 --> 00:53:48.100
So everything's kind of down

1157
00:53:48.660 --> 00:53:50.420
because we probably did less posts.

1158
00:53:51.580 --> 00:53:53.260
And then you can see the engagements.

1159
00:53:53.260 --> 00:53:54.340
And if you keep going down,

1160
00:53:54.340 --> 00:53:55.700
you can actually see which posts,

1161
00:53:55.700 --> 00:53:57.260
this one got eight and you can sort them.

1162
00:53:57.260 --> 00:54:00.220
So which one was the most impressions?

1163
00:54:00.220 --> 00:54:01.060
Oh, this one here.

1164
00:54:01.060 --> 00:54:02.500
And if you click on it,

1165
00:54:02.500 --> 00:54:06.260
it'll take you right to it and just check it out.

1166
00:54:06.260 --> 00:54:07.660
And be like, oh yeah, that was an interesting one.

1167
00:54:07.660 --> 00:54:09.020
And you may see there's, you know,

1168
00:54:09.020 --> 00:54:11.140
I could sort by comments, for example.

1169
00:54:11.140 --> 00:54:12.580
Most of these aren't getting any comments,

1170
00:54:12.580 --> 00:54:13.500
but this one did.

1171
00:54:14.740 --> 00:54:16.260
You can also from this platform.

1172
00:54:16.260 --> 00:54:18.500
So that's, there's like reports and analytics.

1173
00:54:18.500 --> 00:54:21.060
And then you can also go to your inbox

1174
00:54:21.060 --> 00:54:22.940
and you can reply to every single one

1175
00:54:22.940 --> 00:54:25.020
of your platforms in one place.

1176
00:54:25.020 --> 00:54:27.060
It's almost like an email inbox.

1177
00:54:27.060 --> 00:54:29.060
And I can now quickly like jump in

1178
00:54:29.060 --> 00:54:32.140
and see all of these posts

1179
00:54:32.140 --> 00:54:35.180
and I can quickly just reply from here

1180
00:54:35.180 --> 00:54:36.340
and then just send it out.

1181
00:54:36.340 --> 00:54:37.980
So I can quickly just clear these out.

1182
00:54:37.980 --> 00:54:38.980
They'll get off the list

1183
00:54:38.980 --> 00:54:42.500
and then you kind of get to zero, inbox zero.

1184
00:54:42.500 --> 00:54:44.700
And then you can keep, you know,

1185
00:54:44.740 --> 00:54:46.500
and so the batch reply is super cool.

1186
00:54:46.500 --> 00:54:48.140
Yeah, just to see all your comments

1187
00:54:48.140 --> 00:54:51.060
and make sure you don't miss anything ever.

1188
00:54:51.060 --> 00:54:53.340
Cool, so that's Vista Social.

1189
00:54:54.780 --> 00:54:55.620
Check it out.

1190
00:54:55.620 --> 00:54:58.380
And I think there's like a, I think it's like 19 bucks.

1191
00:54:58.380 --> 00:54:59.620
I think that's what it is.

1192
00:55:00.000 --> 00:55:03.320
Pew, this one was by far the cheapest,

1193
00:55:03.320 --> 00:55:05.320
and it seems to work the best.

1194
00:55:05.920 --> 00:55:08.320
Some of them, there's literally platforms that will do that

1195
00:55:08.320 --> 00:55:12.240
that are charging $200 and $300 a month for that.

1196
00:55:12.240 --> 00:55:14.240
This one's great.

1197
00:55:14.240 --> 00:55:15.600
Okay, last super quick thing,

1198
00:55:15.600 --> 00:55:18.120
and I'll probably end up making some other tutorials

1199
00:55:18.120 --> 00:55:21.120
on some of these things because there's so much to each one.

1200
00:55:22.680 --> 00:55:28.240
Opus Clip is an editor that, actually, if I can go to Opus Pro,

1201
00:55:28.960 --> 00:55:30.880
you can kind of see it here.

1202
00:55:30.880 --> 00:55:34.360
You can upload a video like this, and then it will autoframe it,

1203
00:55:34.360 --> 00:55:38.240
so it's taking the video, getting it from a wide angle

1204
00:55:38.240 --> 00:55:43.120
to now making it work really nicely for reels,

1205
00:55:43.120 --> 00:55:48.680
and you can see it does all the super engaging captions,

1206
00:55:48.680 --> 00:55:50.680
and it will even do some B-roll for you.

1207
00:55:51.520 --> 00:55:53.000
It's got some AI things in there as well.

1208
00:55:53.000 --> 00:55:54.240
You can actually edit.

1209
00:55:54.240 --> 00:55:57.520
You can upload your videos and then edit them in here.

1210
00:55:58.520 --> 00:56:01.080
This is what I'm going to be doing for today's call

1211
00:56:01.080 --> 00:56:03.160
is taking this other feed.

1212
00:56:03.160 --> 00:56:07.680
I'm basically going to have a 60-minute video of our whole call,

1213
00:56:07.680 --> 00:56:09.840
and then I'm going to drop it in here,

1214
00:56:09.840 --> 00:56:13.960
and it's going to go back and clip up that entire thing.

1215
00:56:13.960 --> 00:56:16.680
So if I click on this one from a while back,

1216
00:56:16.680 --> 00:56:19.800
it actually went and found all these 30-second

1217
00:56:19.800 --> 00:56:23.400
and 20-second clips that the AI thought it was interesting,

1218
00:56:23.400 --> 00:56:25.520
and I can click on these and play it back.

1219
00:56:27.960 --> 00:56:30.240
And some of them are, I'd say out of 32,

1220
00:56:30.240 --> 00:56:32.080
you'll probably get four or five.

1221
00:56:32.080 --> 00:56:34.480
To me, it's like a 10% hit rate on like,

1222
00:56:34.480 --> 00:56:37.240
oh, that's a great post. I would love to share it.

1223
00:56:37.240 --> 00:56:40.000
Maybe Bruce could get better at how I talk

1224
00:56:40.000 --> 00:56:43.800
and not say um and ah so much, but it will cut it up.

1225
00:56:43.800 --> 00:56:47.600
And so it's interesting to see this worked.

1226
00:56:47.600 --> 00:56:50.880
We just took the entire Zoom call from Anne last week.

1227
00:56:50.880 --> 00:56:55.120
We've got a batch of four clips coming out next week for Anne's call,

1228
00:56:55.120 --> 00:56:58.320
so I think this was this one actually.

1229
00:56:58.320 --> 00:57:01.720
Maybe, yeah. And then you can star them and edit them.

1230
00:57:01.720 --> 00:57:04.200
So this is great for long form.

1231
00:57:04.200 --> 00:57:07.120
If you're doing a challenge or you already have content,

1232
00:57:07.120 --> 00:57:08.800
if you already have a course that you've recorded,

1233
00:57:08.800 --> 00:57:12.720
like drop everything in here and just see what it comes out with.

1234
00:57:12.720 --> 00:57:16.040
Again, a great way to kind of leverage

1235
00:57:16.040 --> 00:57:18.640
the tools around you to save some time.

1236
00:57:18.640 --> 00:57:21.720
So I think that was everything.

1237
00:57:21.720 --> 00:57:25.720
We have one minute left if there's any Q&A,

1238
00:57:25.720 --> 00:57:29.240
but I know this is probably two trainings worth of stuff.

1239
00:57:29.240 --> 00:57:31.920
I probably should have broken this into.

1240
00:57:31.920 --> 00:57:36.240
Yes, Vista Social is woof from the office.

1241
00:57:36.240 --> 00:57:38.880
If you're an office fan, you get that.

1242
00:57:38.880 --> 00:57:43.760
It's exactly what it is. Cool.

1243
00:57:43.760 --> 00:57:45.360
Jennifer, yeah.

1244
00:57:45.360 --> 00:57:46.960
I just had a list of a couple of questions,

1245
00:57:46.960 --> 00:57:48.880
but I think they're quick, if you don't mind,

1246
00:57:49.040 --> 00:57:51.720
running through as I prepare for my worksheet.

1247
00:57:51.720 --> 00:57:55.080
Okay, so if I'm going to have a free workshop on Thursday

1248
00:57:55.080 --> 00:57:57.720
and the four-week challenge that they're going to pay for

1249
00:57:57.720 --> 00:57:59.720
starts the next Monday,

1250
00:57:59.720 --> 00:58:02.560
after Thursday, do I start doing posts

1251
00:58:02.560 --> 00:58:05.560
and advertising for the paid challenge

1252
00:58:05.560 --> 00:58:07.520
or do I keep marketing the free one

1253
00:58:07.520 --> 00:58:09.040
and get people to watch the replay

1254
00:58:09.040 --> 00:58:12.440
to go into the sales funnel?

1255
00:58:12.440 --> 00:58:14.640
That's a good question.

1256
00:58:14.640 --> 00:58:23.440
So you may want to give, if possible,

1257
00:58:23.440 --> 00:58:24.800
I think like a week to two weeks

1258
00:58:24.800 --> 00:58:26.880
is probably like a sweet spot of when,

1259
00:58:26.880 --> 00:58:29.160
from like, hey, I'm announcing this new thing

1260
00:58:29.160 --> 00:58:30.400
to like giving people time to come

1261
00:58:30.400 --> 00:58:32.560
because you can watch the replay, you can promote it.

1262
00:58:32.560 --> 00:58:35.680
So give yourself as much time, just don't have to do that now.

1263
00:58:35.680 --> 00:58:39.720
But what we do is we, for the replay,

1264
00:58:39.720 --> 00:58:42.440
you can use Tribe for this.

1265
00:58:42.440 --> 00:58:44.400
You can upload your replay.

1266
00:58:44.400 --> 00:58:46.720
If you take the content,

1267
00:58:46.720 --> 00:58:49.840
there's a CTA option called call to action.

1268
00:58:49.840 --> 00:58:53.920
You can put a button underneath the video.

1269
00:58:53.920 --> 00:58:55.040
So when people go to the replay,

1270
00:58:55.040 --> 00:58:56.200
they see the replay at the top

1271
00:58:56.200 --> 00:58:59.080
and then right underneath is a button to book a call,

1272
00:58:59.080 --> 00:59:01.360
to buy the program, whatever.

1273
00:59:01.360 --> 00:59:03.040
Because what they may do is like, this is great.

1274
00:59:03.040 --> 00:59:04.200
Like just click the button and go.

1275
00:59:04.200 --> 00:59:06.160
They may watch five minutes and then just jump over.

1276
00:59:06.160 --> 00:59:11.280
So in that case, I would just promote the replays.

1277
00:59:11.280 --> 00:59:12.440
So instead of doing Thursday,

1278
00:59:12.440 --> 00:59:14.800
maybe do the previous Monday, the 10th,

1279
00:59:14.800 --> 00:59:18.080
and then give a week of really pushing that with the replay

1280
00:59:18.080 --> 00:59:21.040
and then have people go into the next Monday.

1281
00:59:21.040 --> 00:59:23.200
Yeah, how long is the challenge?

1282
00:59:23.200 --> 00:59:27.760
So the one is just a 90 minute workshop, which is the free.

1283
00:59:27.760 --> 00:59:30.120
And I'm gonna just try it out with a four week challenge

1284
00:59:30.120 --> 00:59:32.200
before launching the 12 week,

1285
00:59:32.200 --> 00:59:34.200
maybe in a couple of months just to get.

1286
00:59:35.640 --> 00:59:37.480
I think just making it really,

1287
00:59:37.480 --> 00:59:38.640
are you gonna do booked calls?

1288
00:59:38.640 --> 00:59:40.000
How are you gonna talk to them?

1289
00:59:40.000 --> 00:59:40.840
Or do you just wanna go straight to them?

1290
00:59:40.840 --> 00:59:42.240
It's gonna be Zoom.

1291
00:59:43.080 --> 00:59:45.320
Okay, well, I mean, once you're done with the call,

1292
00:59:45.320 --> 00:59:46.760
like at the end of the 90 minutes,

1293
00:59:46.760 --> 00:59:48.280
what's the call to action?

1294
00:59:48.280 --> 00:59:49.120
Is it?

1295
00:59:49.120 --> 00:59:51.280
The sign up for a four week challenge.

1296
00:59:51.280 --> 00:59:52.480
Okay, but how do you want them to,

1297
00:59:52.480 --> 00:59:53.880
do you just wanna go to a link and buy it?

1298
00:59:53.880 --> 00:59:56.520
Or do you want them to book a call with you?

1299
00:59:56.520 --> 00:59:58.480
No, yeah, there'll just be a button they can.

1300
00:59:58.480 --> 00:59:59.320
Okay.

1301
00:59:59.320 --> 01:00:00.160
Okay.

1302
01:00:00.000 --> 01:00:02.960
Um, yes, you could do that.

1303
01:00:00.160 --> 01:00:01.000
Yeah.

1304
01:00:03.000 --> 01:00:04.500
Um, share the link.

1305
01:00:04.500 --> 01:00:08.300
I think the trick is to, yeah, if you've got a nice countdown, like, Hey, it's

1306
01:00:08.300 --> 01:00:12.380
starting in three days, Hey, two more days to go, um, that type of thing is helpful.

1307
01:00:12.400 --> 01:00:13.720
You just can't overdo it.

1308
01:00:13.720 --> 01:00:16.760
So like the promotion, like everything that's going on on social media and

1309
01:00:16.760 --> 01:00:18.400
stuff, like, Hey, watch the video.

1310
01:00:18.400 --> 01:00:19.560
Someone can see it.

1311
01:00:20.040 --> 01:00:24.960
Um, I would at the same time have a P like at least a post a day pushing like,

1312
01:00:24.960 --> 01:00:26.480
Hey, our thing starts in three days.

1313
01:00:26.480 --> 01:00:27.760
Hey, our thing starts in two days.

1314
01:00:27.760 --> 01:00:29.120
Just pushing stuff out there.

1315
01:00:29.600 --> 01:00:33.920
Um, uh, you can have like emails once, if you've got their emails

1316
01:00:33.920 --> 01:00:38.080
that you captured for the workshop, like email them every single day.

1317
01:00:38.360 --> 01:00:40.240
Uh, you just can't overdo it.

1318
01:00:40.840 --> 01:00:43.200
I think people are like, Oh, I'm going to send this one email when it's done.

1319
01:00:43.200 --> 01:00:47.280
And this other one, when it closes and it's done, like, you know, just it, things

1320
01:00:47.280 --> 01:00:51.280
get lost, people's inboxes are, uh, chaotic.

1321
01:00:51.340 --> 01:00:54.120
And so staying top of the inbox is, is good.

1322
01:00:54.640 --> 01:00:58.280
Um, we always, for those types of things, like try to share content, like,

1323
01:00:58.800 --> 01:01:04.640
you know, uh, we, we share like, um, you guys can see what some of the stuff

1324
01:01:04.640 --> 01:01:08.560
we've done, but we try to share some, some of the value, like, Hey, the title

1325
01:01:08.560 --> 01:01:12.000
of the email be like, Hey, here's three things to, to, you know, succeed in

1326
01:01:12.000 --> 01:01:16.040
2025 with your community, share the three things like, Oh, by the way, like

1327
01:01:16.040 --> 01:01:18.920
we're launching the, you know, we have this group here if you want to join.

1328
01:01:19.360 --> 01:01:23.680
Um, so you're, it's not just like my program, my program, like it's

1329
01:01:23.680 --> 01:01:24.840
just not, not that type of thing.

1330
01:01:24.840 --> 01:01:29.360
It's more just like continuing to share value and then having links, you know,

1331
01:01:29.360 --> 01:01:31.760
to your, to, uh, to make it easy to get to.

1332
01:01:34.040 --> 01:01:34.400
Okay.

1333
01:01:34.840 --> 01:01:39.640
And then you're going to do, um, like teach us how to, or can you post

1334
01:01:39.640 --> 01:01:43.920
something on how to stream from zoom to the app in case people go into the app?

1335
01:01:43.920 --> 01:01:44.240
Okay.

1336
01:01:44.320 --> 01:01:44.600
Yes.

1337
01:01:44.640 --> 01:01:47.680
I thought there was a training for this and Macy was actually asking me.

1338
01:01:47.680 --> 01:01:49.560
So if Macy doesn't know, then nobody knows.

1339
01:01:49.640 --> 01:01:51.960
Um, I will make a video on that.

1340
01:01:52.040 --> 01:01:52.240
Okay.

1341
01:01:52.240 --> 01:01:52.840
That's awesome.

1342
01:01:53.080 --> 01:01:57.800
Um, and, uh, when you get your links, like just, just drop them

1343
01:01:57.800 --> 01:01:59.600
in the tag me in the community.

1344
01:01:59.600 --> 01:02:01.000
I think I did that for Sally.

1345
01:02:01.000 --> 01:02:02.640
Like I just recorded a quick loom.

1346
01:02:02.640 --> 01:02:05.560
I just like opened it up and shared a bunch of thoughts.

1347
01:02:05.800 --> 01:02:06.640
Um, I can do that for you.

1348
01:02:07.200 --> 01:02:07.520
Okay.

1349
01:02:07.600 --> 01:02:07.960
Awesome.

1350
01:02:07.960 --> 01:02:08.280
Thanks.

1351
01:02:09.280 --> 01:02:09.440
Okay.

1352
01:02:09.440 --> 01:02:10.040
Marcella.

1353
01:02:10.080 --> 01:02:10.280
Great.

1354
01:02:10.280 --> 01:02:11.520
If you guys need to go, you're welcome.

1355
01:02:11.520 --> 01:02:13.920
I know we're a couple of minutes in, but I'll, I'll hang out for a minute.

1356
01:02:14.200 --> 01:02:19.040
Um, but yeah, Marcella, um, you got me thinking about this

1357
01:02:19.040 --> 01:02:23.400
declaration I have set and read and recorded, and I just didn't even

1358
01:02:23.400 --> 01:02:27.120
think about offering it in written format.

1359
01:02:27.320 --> 01:02:33.920
So how would I, now that I have it up on, on everything, how do I now?

1360
01:02:34.680 --> 01:02:40.400
Um, go back and say, Hey, if you want a written version of this,

1361
01:02:41.040 --> 01:02:45.240
um, you know, declaration, how do I, how would you suggest I do that?

1362
01:02:45.520 --> 01:02:46.680
This is my question.

1363
01:02:47.000 --> 01:02:47.400
Yeah.

1364
01:02:48.040 --> 01:02:48.840
I didn't even think.

1365
01:02:50.000 --> 01:02:52.120
I didn't, um, I would never think it.

1366
01:02:52.240 --> 01:02:58.200
Uh, so you posted it, um, just post it again on Instagram.

1367
01:02:58.320 --> 01:02:59.520
And so you can do it a couple of ways.

1368
01:02:59.520 --> 01:03:02.640
Like I would do, it was me.

1369
01:03:02.680 --> 01:03:07.320
I would take, um, like a seven second looped video with some music.

1370
01:03:07.360 --> 01:03:10.520
You there's some templates for this on Instagram and it's just seven

1371
01:03:10.520 --> 01:03:13.560
seconds of like a stream or something.

1372
01:03:13.560 --> 01:03:15.240
And it's like, here's everything.

1373
01:03:15.240 --> 01:03:18.480
Here's a declaration that will help you overcome depression

1374
01:03:18.640 --> 01:03:20.040
with like an arrow below.

1375
01:03:20.280 --> 01:03:21.520
And then it's in the description.

1376
01:03:21.800 --> 01:03:23.560
There's a great little hack and here's why.

1377
01:03:24.000 --> 01:03:26.000
Seven seconds is very quick.

1378
01:03:26.080 --> 01:03:28.120
And so what people are going to do is they're going to, they're

1379
01:03:28.120 --> 01:03:31.400
going to keep looping the video while they read the declaration, the

1380
01:03:31.400 --> 01:03:35.880
description will, the algorithm sees that as like, Oh, Marcella watched it once.

1381
01:03:35.880 --> 01:03:36.960
She watched it a second time.

1382
01:03:36.960 --> 01:03:37.960
She watched it a third time.

1383
01:03:37.960 --> 01:03:38.800
She watched it a fourth time.

1384
01:03:38.800 --> 01:03:39.000
Wow.

1385
01:03:39.000 --> 01:03:40.200
This is really good content.

1386
01:03:40.600 --> 01:03:43.200
Um, and it boosts it because people are wanting to read.

1387
01:03:43.520 --> 01:03:46.320
They haven't, they actually haven't read the description yet.

1388
01:03:46.840 --> 01:03:50.280
So, uh, that's one thing I'll try that on Instagram.

1389
01:03:50.280 --> 01:03:53.080
It should work for, you can share that as a story as well.

1390
01:03:53.480 --> 01:03:58.160
Uh, and then if you wanting what we're calling like a lead magnet, um, that's

1391
01:03:58.160 --> 01:04:00.640
like, Hey, I made a beautiful designed thing.

1392
01:04:00.680 --> 01:04:05.680
You can, um, have a declaration where you read it and then say at the end, Hey,

1393
01:04:05.680 --> 01:04:07.320
I actually have this as a PDF.

1394
01:04:07.320 --> 01:04:10.400
If you want it, just drop PDF below in the comments.

1395
01:04:10.680 --> 01:04:14.440
And then you can go to each person and DM them just the link to the PDF.

1396
01:04:14.840 --> 01:04:18.440
Um, you don't even have to worry about capturing like a email address or anything.

1397
01:04:18.440 --> 01:04:21.480
If they're talking to you in the DMs, like you're connected, you

1398
01:04:21.480 --> 01:04:22.640
don't need their email address.

1399
01:04:23.080 --> 01:04:24.720
Uh, you can just chat with them directly.

1400
01:04:25.360 --> 01:04:31.000
So, and just the thing that's been bothering me this entire, like why my

1401
01:04:31.000 --> 01:04:34.400
webcam is so like, like so bright.

1402
01:04:34.400 --> 01:04:35.240
I have no clue.

1403
01:04:35.320 --> 01:04:39.200
Um, so just, uh, don't worry about your tech.

1404
01:04:39.200 --> 01:04:39.880
Just keep going.

1405
01:04:40.720 --> 01:04:42.200
So, oh yeah.

1406
01:04:42.240 --> 01:04:43.880
Chap was worried, was worried about me.

1407
01:04:44.240 --> 01:04:45.240
Um, it's crazy.

1408
01:04:45.240 --> 01:04:47.600
Cause my, you'll see, I'll post the social media stuff.

1409
01:04:47.600 --> 01:04:50.640
It's, I have, um, this can, I'll just show it to you guys.

1410
01:04:50.960 --> 01:04:52.280
This is my camera over here.

1411
01:04:52.320 --> 01:04:53.240
Look how nice that looks.

1412
01:04:55.240 --> 01:04:57.320
And then, and then look how nice this looks.

1413
01:04:57.560 --> 01:04:59.120
So anyway, um,

1414
01:05:00.000 --> 01:05:02.600
So, uh, cool.

1415
01:05:02.600 --> 01:05:03.480
Is there any other questions?

1416
01:05:05.320 --> 01:05:06.240
Seven second hack.

1417
01:05:06.280 --> 01:05:06.840
Definitely brilliant.

1418
01:05:06.840 --> 01:05:09.320
You can take any of your content that's doing well.

1419
01:05:09.800 --> 01:05:12.040
Um, try that seven second hack.

1420
01:05:12.120 --> 01:05:16.520
Um, and you'll, if you go into these platforms, like there are some

1421
01:05:16.520 --> 01:05:20.160
creative tools on Instagram where you can pull a template for this.

1422
01:05:20.760 --> 01:05:24.520
Pick, copy your description and paste it, change the text a

1423
01:05:24.520 --> 01:05:25.680
little bit and just post it.

1424
01:05:25.720 --> 01:05:29.560
Like they'll, they'll have little templates for you, um, to create those.

1425
01:05:30.040 --> 01:05:31.280
And just experiment with it.

1426
01:05:31.400 --> 01:05:34.920
Um, and see if it, if it works and you may just put that into your process.

1427
01:05:34.920 --> 01:05:38.280
So like every time you get, like you write another declaration, then

1428
01:05:38.280 --> 01:05:39.920
you just, you do it this way as well.

1429
01:05:40.400 --> 01:05:42.400
So, yeah, I have a video.

1430
01:05:42.400 --> 01:05:48.200
I was just thinking this morning to, um, repurpose from about two years

1431
01:05:48.200 --> 01:05:51.720
ago, um, that did 48,000 views on IG.

1432
01:05:51.720 --> 01:05:53.320
That's the best video I've ever done.

1433
01:05:53.520 --> 01:05:56.080
Now I didn't do that on any, on any other platform.

1434
01:05:56.280 --> 01:05:57.840
I don't have a video with 48,000 views.

1435
01:05:58.200 --> 01:05:58.680
Yeah.

1436
01:05:59.360 --> 01:06:02.240
And it was, it was a whole, some of the stuff is so freaky.

1437
01:06:02.240 --> 01:06:04.320
It's just, you know, when God speaks in my heart, I'm just

1438
01:06:04.320 --> 01:06:05.880
obeying and that's what it was.

1439
01:06:05.920 --> 01:06:07.120
I was really talking to me.

1440
01:06:07.600 --> 01:06:09.440
Um, so it got all these views on IG.

1441
01:06:09.440 --> 01:06:11.600
So I was thinking to repost that.

1442
01:06:11.840 --> 01:06:14.680
Do what you, how would you, how would I go back and just

1443
01:06:14.960 --> 01:06:17.000
grab that video and repost it?

1444
01:06:17.680 --> 01:06:17.840
Yeah.

1445
01:06:17.840 --> 01:06:20.480
If you don't have it, um, yeah, I have it.

1446
01:06:20.600 --> 01:06:21.160
I have it.

1447
01:06:21.200 --> 01:06:21.520
Yeah.

1448
01:06:21.960 --> 01:06:22.720
Um, okay.

1449
01:06:22.760 --> 01:06:24.280
Things that work as well.

1450
01:06:25.160 --> 01:06:28.520
Take that video and make it three, make it three different videos.

1451
01:06:28.520 --> 01:06:32.360
Like maybe try with a different hook at the, like, you could pull like one of

1452
01:06:32.360 --> 01:06:36.960
the sentences from, you know, halfway through and pull it to the front and

1453
01:06:36.960 --> 01:06:38.720
then just export that in Descript.

1454
01:06:39.080 --> 01:06:41.560
Then you can take like a different sentence and make that the hook.

1455
01:06:41.960 --> 01:06:44.280
Um, this is great to do in Descript.

1456
01:06:44.280 --> 01:06:49.120
When you can see the words, um, there, you may see like, uh, that the other

1457
01:06:49.120 --> 01:06:53.240
thing I would do is, uh, read the script and just rerecord it from scratch.

1458
01:06:53.240 --> 01:06:54.160
Like just do it again.

1459
01:06:54.640 --> 01:06:56.800
Um, and do it a couple of different ways.

1460
01:06:56.800 --> 01:07:00.560
Make a, make, if it's a 30 second clip, make a 15 second version.

1461
01:07:00.560 --> 01:07:04.640
If it's a 60 second clip, try to make a 30 second clip version of it.

1462
01:07:05.280 --> 01:07:10.040
And just, and I know it's like, we want our profile to be so nice and we're

1463
01:07:10.040 --> 01:07:13.680
like, oh, we're overwhelming people, but you could literally post all of those

1464
01:07:13.680 --> 01:07:16.440
like back to back and it wouldn't matter.

1465
01:07:16.560 --> 01:07:19.280
And because no one's like going to your profile really, and like going to one

1466
01:07:19.280 --> 01:07:21.640
video and then going to the second video and then going to third, they're just

1467
01:07:22.000 --> 01:07:25.040
scrolling Instagram and then your thing will might show up.

1468
01:07:25.120 --> 01:07:26.400
And it may be something from yesterday.

1469
01:07:26.400 --> 01:07:28.040
It could be something from six months ago.

1470
01:07:28.040 --> 01:07:29.280
It's, it's totally random.

1471
01:07:29.280 --> 01:07:32.800
So just put it all out there and let the algorithm figure it out.

1472
01:07:33.400 --> 01:07:33.760
Yeah.

1473
01:07:33.800 --> 01:07:35.520
I was in the car when I first did it.

1474
01:07:35.640 --> 01:07:35.920
Okay.

1475
01:07:35.920 --> 01:07:39.120
So I'm in a different location, so we'll see.

1476
01:07:39.520 --> 01:07:39.880
Yeah.

1477
01:07:40.200 --> 01:07:45.400
Hey, if you have, uh, the, the, the sound in your car is a great hack

1478
01:07:45.400 --> 01:07:47.600
as well, because that's so soundproof.

1479
01:07:47.600 --> 01:07:51.120
So if you have your phone sit in the car, it's just very normal.

1480
01:07:51.120 --> 01:07:52.680
It's not like salesy.

1481
01:07:53.000 --> 01:07:57.040
Um, we're, we're experimenting now with some different locations, because

1482
01:07:57.040 --> 01:08:00.680
this is just like too much for like studio, blah, blah, blah, whatever.

1483
01:08:00.720 --> 01:08:02.520
Like people, people just want it to be raw.

1484
01:08:02.520 --> 01:08:03.560
They want it to be normal.

1485
01:08:03.880 --> 01:08:05.760
It's be on a walk, be in the car.

1486
01:08:05.920 --> 01:08:07.680
Um, it'll sound good.

1487
01:08:07.960 --> 01:08:10.800
So cool.

1488
01:08:11.920 --> 01:08:12.240
Great.

1489
01:08:12.480 --> 01:08:17.359
And I would say as well, if you guys have content, um, that you posted and you

1490
01:08:17.359 --> 01:08:20.479
don't know if it, if it worked, why it didn't work, or you didn't get as many

1491
01:08:20.479 --> 01:08:23.720
views or you got a lot of views and you want to know what to do next, just drop

1492
01:08:23.720 --> 01:08:26.359
a link to it in the community, tag me.

1493
01:08:26.720 --> 01:08:28.439
And I'll just give you a bunch of ideas.

1494
01:08:28.560 --> 01:08:32.479
Um, cause it's also helpful to, to look at the content and then I can try to give

1495
01:08:32.479 --> 01:08:36.279
you some thoughts of like, Hey, I'll, I'll tell you what I think the hook might

1496
01:08:36.279 --> 01:08:38.000
be, um, that you could repurpose it for.

1497
01:08:38.359 --> 01:08:40.279
So sweet.

1498
01:08:42.319 --> 01:08:42.760
Okay.

1499
01:08:43.640 --> 01:08:44.160
Awesome guys.

1500
01:08:44.200 --> 01:08:45.319
Great hanging out with you.

1501
01:08:45.359 --> 01:08:47.200
We'll see you next week.

1502
01:08:47.279 --> 01:08:49.560
And if not, we'll jump into the community and see you there.

1503
01:08:49.920 --> 01:08:50.399
Bye guys.

1504
01:08:50.479 --> 01:08:51.399
Cheers.