WEBVTT

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Today we're talking about building your social media content engine.

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And this is something that we've kind of tried lots of different ways.

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And I'm going to share a lot of tactics, a lot of things that we're doing on our

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side, I'm going to show you kind of some of the tools we're using, and I also want

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to just show you some of the ways to think about leveraging your time, leveraging

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some of these tools to, to be consistent and also to make sure you're getting

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your content out well.

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So I want to jump in first and just say, does anyone here, you can drop it in the

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chat, who feels overwhelmed by social media?

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Maybe it's, you're not staying consistent.

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You're stuck with the tech, like maybe just drop something in the chat there of

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like, Hey, yeah, that's me.

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I'm overwhelmed or that.

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So awesome.

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I think this is something, it's kind of a mystery to some it's, it's been around

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and it's, it feels very organic as far as like you, you put something out there and

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you don't really know what's going to happen.

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Like, you know, I, oh, I tried social media.

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I put a few posts out there.

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Didn't get much like, so I stopped doing it.

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And that's pretty much where most people are, especially business owners, people

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like yourselves doing entrepreneurial, like launching something new, you know,

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you're supposed to be doing it.

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Like you feel probably some, some social media guilt perhaps about, about not

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posting enough, I'm not doing enough.

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I'm not leveraging this awesome tool.

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So I want to show you kind of how we're thinking about it and maybe some ways

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that you can just stay super consistent and, and kind of keep it somewhat easy.

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So my promise is going to be to you is to help you build a repeatable content

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engine that helps you show up consistently, build engagement and grow your influence.

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And without burning out, because a lot of times the reason this stuff doesn't,

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doesn't last very long is because you're doing something that's probably unsustainable.

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So you're just not going to be able to keep up with it.

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And then you stop doing it all together.

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So we want to try to figure out like, what's that sweet spot of getting high

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impact, getting the engagement, growing the audience, but not at the same time

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burning out too soon and then, you know, stopping after a couple of weeks.

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Cause it's just too hard.

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Why leverage social media?

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I want to give some, some backstory here.

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Just why, why you should be paying attention to this.

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Your audience is already there.

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They already have Tik TOK.

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Your audience already has Instagram.

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It has Facebook.

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They are ready on these platforms.

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So it is a way to access your audience in a way that you didn't have to do any

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marketing as far as getting people to that platform.

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You didn't have to do anything to get them there.

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You just have to show up to the place that they're already there.

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There's 4.7 billion people actively using social media every month.

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That is what more than half the people on the planet are using it.

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So if you're wondering like, well, I don't know if my people are over there,

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they're, they're online, like they're there.

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And even if not all your people are there, like there's enough people online in your

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niche that can be, can make you very successful in this, in this tribe building

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process and your, your audience is there.

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They're scrolling right now.

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It's not only that they're on the platform, it's that they're actually engaging.

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The stats are around what one to two hours a day is like daily average for

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social media intake for, for most people.

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And that could be like one session, right?

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That could be an hour.

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I'm guilty of that as well.

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Probably spent at least an hour a day this week, just on there, just scrolling.

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So they're already there.

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Their, their attention is connected there.

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You just have to know how to use the, the algorithms, know how to get in front of

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those people and just kind of leverage the platform that's there.

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And of course it's not just for entertainment anymore.

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This is, you know, Marcella just told us she's reading, reading a declaration on

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TikTok, we're well past TikTok being like this Gen Z tool where you see a bunch of

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dance videos, are there dance videos?

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Of course, like they're on there, you know, it's, it's still there, but

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it's not just for entertainment.

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People are using it for business, for education, for all kinds of aspects.

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So the idea is that you're trying to reach people like on these platforms

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and these, like the person who's the CEO of this company is on social media

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somewhere on one of these platforms.

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So you're trying to reach that person.

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Sometimes you're not necessarily just trying to like, just put

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it out there to the universe.

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You're trying to reach a very specific person.

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And those people, this is where they're showing up.

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It's kind of like if you were going to a mall, we'll use a mall example.

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No one really goes to malls anymore, but back in the day, people

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just would go to the mall to just, so if you just set up a little

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stall, like right there where all the traffic is and people just walking

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by that, those busy, you know, hallways, like you could just grab a lot of those

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people, you don't have to go and like set up a brick and mortar store in the

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middle of nowhere, and then try to get a billboard and try to get people over

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there, like rather pick up your stuff and like, take it to where the people already

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are, it's going to really simplify it for you.

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So that's the first thing is your audience is already there.

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You can also build trust with consistency.

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So people are not going to buy from a stranger.

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They're going to buy from people that they already know.

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They already like, they already trust.

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They've been seeing things from you for.

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a while, and this helps you, you know, as you stay consistent, as you keep showing

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up in their, in their feed, they're going to start to see you as a guide or as a

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mentor, and at least an authority in that space.

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So the more you show up, the more consistent it is, they're going to

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continue to see you as that, that type of figure in their, in their feed.

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So, and then of course there's repetition, it's going to help you make feel familiar.

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So like if you've been watching a bunch of content from people getting value,

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and then all of a sudden that person's like, Hey, I'm going to do this zoom

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call, or you could hop on a zoom call with me, it feels kind of weird at first.

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Like you've met this person on social media, maybe they have a ton of

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followers, and then now like we're talking on a zoom call, it's, it's kind

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of crazy, but it, it, you've really feel familiar with this person.

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And then of course that can lead to connection and, and conversion stuff.

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So the other thing is the content lives forever.

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So if you're on social media, the content's going to live online forever.

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It doesn't go away.

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We used to think of social media as like, I post this in the feed, the feed goes by

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in a day or two later, it's totally gone.

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That's not really the case anymore.

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The algorithms have gotten so sophisticated that they can now repurpose old content.

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They may take a video from six months ago and it starts to do well.

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Someone likes it, shares it, it starts to gain some momentum.

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And all of a sudden the algorithm starts to boost that post.

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And so that can happen.

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So these things that you're posting up there, you know, you, we sometimes post

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it, we wait 24 hours, we're like, where's all the views?

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Okay.

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That didn't work.

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Let's try something else.

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Now those first day or two are of course a very important as far as the traction

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and how the algorithm sees that people are engaging or not, but we've got to

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give it time, like these things are going up there forever, so share timeless

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knowledge out there on these platforms.

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It's going to live forever.

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It'll be indexed and the algorithm will take care of serving it to

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the right people at the right time.

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So this is all something where you can have a single piece of content

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that's going to spark conversation.

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So you may have something where I get this on some of our YouTube videos where

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I helped someone with some very simple tech thing and three to four years later,

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I'm getting comments still on YouTube of like, Hey, this is so helpful.

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You know, do you guys have a template or do you guys build websites or whatever?

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It's for things that, you know, we don't really do anymore, even in our business,

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but I posted this video and it keeps helping people over and over again.

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And you know, you just, you just don't know.

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So putting, putting it up there, kind of putting it out to the, to the, these

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platforms on the internet just to see what happens with definitely a good use of your

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time.