WEBVTT

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So here's the power tools to help you leverage your time

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and energy, always want to use the right tool.

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Sometimes if you're trying to do a job with the wrong tool,

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you get frustrated, you lose, you kind of give up.

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So use the right tool.

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Definitely gonna try to automate repetitive tasks,

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you know, enhancing the content quality

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without getting too bogged down in the tech.

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So all of these are gonna be very simple, easy to use tools.

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Like, are you gonna be able to do everything on the tool

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right as you open it?

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Maybe not, but I think within an hour or two,

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you get really familiar with it.

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You'll feel like you're in control of it.

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These all are designed for people who are not video editors,

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people who are not, you know, authors or, you know,

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content writers, the goal is to like, you know,

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kind of save like for your average person,

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like just to be able to use.

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So it just helps you go a little faster.

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And at the end of the day,

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like we're trying to help you share your message

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and get away from some of this busy work.

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So these are the tools that we would recommend using

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just to save some time and help get you back

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to focusing on your content and getting the message out.

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Like we're talking with Robin,

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leveraging his time to just capture the content

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and then using other stuff to automate.

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So the first thing is the one

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you may have already known about,

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but over in Tribe, we have the GPT.

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I know you guys have been using this.

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If I head over here, there's the AI tab.

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So you can ask this to write a lot of different content.

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These are some prompt ideas I put here.

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So where you can say,

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hey, give me five hooks for an Instagram reel

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about helping people stop renting

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and start owning their home.

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And then you can keep, you know,

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getting specific about that

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and just kind of having a conversation with it.

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It may give you those five viral,

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we've trained the AI, this particular AI bot

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on what a good viral hook looks like.

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So it has some good context for you.

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So hopefully you can just ask the question

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and the first couple of versions should be pretty good.

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You can say, hey, help me write a script

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for a 30 second video on this topic.

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What are common mistakes that people make with X

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and how can I explain them in a post?

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Same thing.

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So just kind of, you guys get the idea.

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These are great little, just ideas to get focused.

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The other thing you can do is say,

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hey, I'm planning out my content for the week.

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Like, hey, give me the content calendar

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for the next two weeks when I'm focusing on,

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you know, entrepreneurship or digital marketing

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or pick a topic.

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And what that will do is it will just give you an outline

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of like, hey, here's like, you could do this on Monday,

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this on Tuesday and go through each of those.

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AI is your friends.

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You get, you'll kind of get to know how to leverage it.

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But when I'm not feeling creative,

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I start all these projects with AI

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because it's always ready,

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very willing to just jump in no matter,

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it doesn't have a bad attitude, doesn't have a bad day,

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but always has some helpful things to share.

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Video editing, highly recommend Descript.

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I'll drop these links for you.

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And it's just a great editor.

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The goal with this is, I think I've shared this before,

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maybe where you drag your,

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you just drag and drop your video from your phone

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or from your webcam into this.

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And the entire video gets transcribed.

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So you see like a Word doc on kind of context on the left.

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And on the right is the video.

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So as you edit the kind of Word doc on the left,

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it actually edits the video for you on the right.

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So if you delete a sentence,

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it will just take that part of the video out.

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So you don't have to put the video on a timeline

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and cut it and move things around.

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You just work on what's the content,

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and then it will sort of do all the cuts for you.

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And when you're done, you can actually publish it from here.

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It'll export the video for you.

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It does the caption,

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since it went ahead and transcribed everything,

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you can see it's putting the captions

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all highlighted nicely there and makes it look great.

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This is something, if you just look,

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this little studio sound checkbox that's over there,

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that's gone away now, is amazing.

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I don't know what they do to it, what magic it is,

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but we have crazy audio processing things.

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I will still bring it into Descript,

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push that button and export again sometimes,

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just because it's so, so amazing.

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Marcello is giving me a thumbs up.

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So you've tried it.

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It just goes from sounding like you're like an echoey room

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to like this really crisp podcast mic.

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It's pretty cool.

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So those will all make it sound really good

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with an iPhone, a webcam,

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something that you already have.

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And it's worthwhile getting to know this tool,

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because the learning curve is very small,

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but then you can do quite a bit with it

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once you kind of know it.

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They also have some cool AI things as well.

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If you jump into it, they can search through your script

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and try to remove the ums and ahs, cut things.

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You can export it, you know, in different formats,

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all kinds of stuff.

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So there's one, I haven't tried this personally,

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but it's kind of a new feature with them,

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but you can put your script like to the right of your camera

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and just read the script looking kind of off camera

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to the right.

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And when you're done, it will like take your eye.

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Balls and like move it back to the camera.

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I don't know if that works or if all of a sudden it looks really cross-eyed.

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Oh, Michelle says she's done it.

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Awesome.

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Okay, great.

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Yeah.

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So, you know, there's all these little tools that you're like, oh,

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that's how everybody's doing, doing this.

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They're just using the right tool and it makes it go a lot faster.

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So for the scheduling, we are using Vista social.

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I think it's like 20 bucks a month.

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It's a great way to, to buy back your time each month.

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So you can plan, schedule, automate all these things.

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The goal would be to take it from Descript, let's say, um, download the video file.

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You can add the music in Descript.

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You can add the captions, do all the editing and stuff in Descript and just

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take the end file and, and upload it one time to Vista social.

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So I'll just give you a quick behind the scenes here of what this looks like.

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I'll create a new post.

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I will come in here.

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I didn't mean to do this, like maybe right on the fly, but you

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can upload from your computer.

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We'll see if I can grab a quick file here.

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So it uploads the file one time, and then I can click over to the right here and,

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or down to the left here and see which channels we want to send this to.

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I want to send it to Instagram, YouTube shorts.

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I want to send it to X.

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I want to send it to, and we'll just do all of the things and TikTok.

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So now we're going to eight different places and you can see

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all these lit up on the right.

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So I can write, here's my awesome description.

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Don't use that.

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But if you hit the little, I think there's like a little thing here, you

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can actually use some AI right here to say what you want to say and then have

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it be, make it funny or make it promotional or make it catchy or inspirational.

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You can make it, once you write something, you can hit a button to

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shorten it to make it longer and it will use AI to, to process those for you right

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here, and then you've got the video, we've got this, you can do hashtags

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and things like that, and then it will take that and then you can, if you want

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to, you want to feel like you're really in control of it, you can click on each

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of these icons and see what it's going to look like on the platform.

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So you can see here, like, it's gonna look a little different on X YouTube

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shorts will look good and it's placing all of the icons and stuff around.

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So you can kind of see what it's going to look like on that platform.

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And then on each of these, you can go further and let's say on Instagram or

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like you, you were here and you, you know, linked to something like Google.

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That will work on Facebook.

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Of course, it'll work on X.

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I think it works on, it doesn't work on YouTube or Tik TOK, but as what you can

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do in here is like, just go in here and actually delete, you know, the link here

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or say Lincoln bio at that point.

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So you can do that and then you can publish it right now.

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I can hit schedule.

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It'll even do, you can do like a queue system where you just add it to the queue

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and it will put it at some point for you.

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You don't have to think about when to post it or any of that.

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And of course you can go through and go through each of these things.

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So it does little warnings.

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Oh, you need a video title.

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Great.

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You know, just try to get a trial and like, see if it, if you like it.

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One of the cool things as well.

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Yes.

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Is you can go to reports here and run like a nice social media performance

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reports so you guys can see what we're working on for, let's say like last week.

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I can, you know, just pull what, what we did.

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Let's say like the 29th.

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This is fine.

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So I'll just leave it there, but you can see how many followers posts,

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but the engagements, like I can keep scrolling down, see where the followers.

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Oh, we went up on, you know, YouTube.

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We went, you know, a little bit, you've kind of stayed the same on X audience

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growth here, you can see which, which posts I think you actually run this

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report called post performance and then see everything that you're doing.

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So I got 9,000 impressions in the last few days.

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This is kind of a weird, sorry.

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It's just bothering me.

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Let's do the fifth.

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We'll just do 26 of the first.

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We do everything in a week.

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I just highly recommend keeping a week is something that's maintainable.

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So you can see we posted 15 times, which was 44% less than the week before.

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It's okay.

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So everything's kind of down.

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Cause we did like, we probably did less posts and then you can see the

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engagements and if you keep going down, you can actually see which posts

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this one got eight and you can sort them.

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So which one was the most impressions?

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Oh, this one here.

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And if you click on it, it'll take you right to it and just check it out.

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I'm like, oh yeah, that was an interesting one.

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And you may see there's, you know, I could sort by comments, for example.

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Most of these aren't getting any comments, but this one did.

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You can also from this platform.

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So that's, there's like reports and analytics, and then you can also go to

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your inbox and you can reply to every single one of your platforms in one place.

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It's almost like an email inbox.

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And I can now quickly like jump in and see all of these posts and I can quickly

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just reply from here and then just send it out so I can quickly just clear these out.

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They'll get off the list and then you kind of get to zero inbox zero.

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And then you can keep, you know, and so the batch replies, super cool.

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Yeah.

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Just to see all your comments, you make sure you don't miss anything ever.

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Cool.

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So that's, that's Vista social check it out.

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And I think, I think there's like a, I think it's like 19 bucks.

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I think that's what, what it is.

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you. This one was by far the cheapest and it seems to work the best.
