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Okay.

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So these are going to be our three steps.

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That's our three step system as far as getting your process here.

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So let's just jump into the first thing is we're going to

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help create a core content.

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So you want to create a couple of key content pillars that are

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based on your specific message.

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They could be like tips.

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They could be personal stories, educational insight.

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Great example is, you know, go watch Anne's video from, from last week.

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She has her ethos framework.

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She shares the same thing.

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She just has the, tells the same stories.

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I've heard her tell the story about throwing the keys at her

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husband, probably 10 times, like on various trainings and stuff.

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She tells exactly the same way she's got it down, but it works.

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It's like, it's great content.

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You guys all remember like that moment, that story, and just focusing on these

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kind of key content pillars will be very helpful where you just have

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like a couple key messages you want to get out to people and you want to kind

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of be known for these things.

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So you can put that out in short form.

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You can put on reels, Tik Toks, and you can put it out on like written

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content if you wanted on LinkedIn or Facebook, it depends on your audience.

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You can put those out as photos or graphics or little tutorial, things like that.

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So lots of ways to do it.

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And we'll talk about this a little bit as well, but, but leveraging

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the idea of batch creating content.

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I don't know if you guys are familiar with, with batch creating content.

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That's just the idea of blocking off two hours a week and just focusing on

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content, like take your phone, put it in another room, turn off your, all your

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notifications everywhere, your email, and just focus on creating content.

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What will happen is you'll, you'll get this build up a ton of momentum because

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you will be doing content back to back.

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And so you'll do one, the next one will happen very, very efficient

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way to, to create all the content.

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So to kind of record everything all in one go, if you want to in a separate

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session, go and edit everything and schedule it, just do it in different

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sections, you could do it all in one morning and then not think about social

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media the rest of the week.

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That's probably the best way to go.

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If you guys are adventurous, there's a tool, it's a free tool where you can hop

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on and you schedule a time and you say like, okay, at 11, 11 AM on Tuesday, I'm

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going to do a 45 minute session, or I'm going to do a 70 minute session.

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There's a couple options to choose from.

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And the platform will just focus mate.

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I think it's called focus mate, but it just pairs you with a, with a stranger,

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like somewhere in the world who also is wanting to work at that time.

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I know it's a little weird.

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It's a, but it is amazing how someone, and you turn your cameras on, you're

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talking like, and all you do is someone says, okay, what is your goal for the

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session?

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Cool.

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I need to record five pieces of social media.

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Great.

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They, you know, people are either doing studying for a test.

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They're writing something, preparing presentation.

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And then you just go on mute and you just work.

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And it is amazing how focused you will get in that time.

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It's a free tool.

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So, so check it out.

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And if you, if you struggle with procrastination, just put on the

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calendar and then to add to it, book this, this call and show up to the

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appointment, try 70 minutes if you want.

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And I guarantee you'll get all your content done in that time.

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So core content, repurposing on all contents.

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So you can take one piece of content that you would have posted on Instagram.

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And then just post that same piece of content.

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It's just really a video clip.

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You can take that same thing, put it as a YouTube short, you can put it as an

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Instagram reel, but as a Tik TOK Facebook reel, you can put it on X or Twitter as,

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as a video, the, the X right now is just, it's one of the most, it's, I think it's

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the number one news site right now.

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And it's just fast, fast growing to be one of the top platforms again, that's

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just been a surge of people, you know, using it and they are highly leveraging

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video right now where even on the mobile app, they now have a button that's just

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video where you can scroll up just like Instagram or Tik TOK or YouTube shorts.

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And it's, it's pretty awesome how, how they're leveraged.

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There's a, that's a kind of a new space.

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And anytime a platform adds a new feature, jump on it during that time,

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because if no one's creating a lot of content for X, for example, when you do

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create it, they try to tend to boost it and get it to a lot of people for you.

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Cause they want people to use those, you know, those features.

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So you can easily take a piece of content, a blog post, and then, you

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know, turn that into carousel graphics or quotes or, or threads.

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I was talking to my sister-in-law who is launching her platform.

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She just jumped on threads as its own platform.

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I've actually never done anything on threads, but she's posting,

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she's got 4,000 followers on there.

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And all she's doing is talking about interior design and like how to set up

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a space that's not over overstimulating and creating up like calm, peaceful

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workspaces for yourself so you can focus.

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That's her whole niche.

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And she posted something.

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She was showing me this, this post from like the day before

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and it hadn't even been 24 hours.

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And she had something like 300 comments and like 500 likes or something on.

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This one little text post that she had written.

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And so you can take something like that.

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And she's just repurposing like a blog post and she's taking it and putting

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it into these different formats and getting it out there, feel free as well.

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Like you're repurposing all platforms, but also feel free to recycle old content.

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Pretty much all of you, I think are doing something that is pretty timeless.

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Like it's the same things I made true today and in six

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months and probably next year.

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So the thing that you're teaching, your thing, you're trying

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to train people on is timeless.

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So you can reuse that content and you can go back to old posts that have done well

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and turn those things into, you know, got a great Tik TOK.

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So like Marcella had a great Tik TOK success, like take that.

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That's a, that's a Facebook post.

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That's now a Instagram post as well.

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And could you repost it different ways?

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Could I write out the declaration she had in a blog post format and put it as

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a caption and Instagram with a photo, like you could create 20 probably

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different pieces of content around that one that did, did well.

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And so, yeah, just keep, keep repurposing, take the same, same thing.

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You just cannot be, there's a great quote from Alex Hermosi.

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I heard recently on a short where he was saying like, you have to, if you're

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making less than $3 million a year, you should be spending about four hours a

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day, just letting people know that you exist because they have long forgotten

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about you 10 minutes after they saw your ad, they think they are, it's gone.

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Like they don't think about you at all.

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Like people are really focused on thinking about themselves.

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They're very, that's their focus.

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They're wanting to focus on themselves as far as that's, they're focusing

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on their, their own life and everything.

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And here we're trying to like build something and we're like, kind of

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cautious, like only put this one post out for the day, like I'll spend a few

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minutes over here and just share something like you just really can't overdo it.

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Like you can not overdo just being loud and getting your stuff

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out over and over and over again.

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So that a lot of it is just taking what you're doing and just posting it more,

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like just posting, reposting stuff, you know, and over again.

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So there you go.

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Other thing is to just engage consistently.

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So once you've posted like Marcella had all these responses and maybe they'd

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liked it, like the, her videos, or they commented, like go in, take 10, 15

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minutes a day, if you can reply to every single comment, because if you have

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three people comment and you reply to each one of those comments, you just

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took your three comments and turn them into six comments and so it builds the

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algorithm, all of these platforms really reward creators who go

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and respond to their community.

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We don't want to just be posting stuff.

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And then just whatever happens happens.

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The fact that you come back and comment on someone's comment on reply to it

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helps boost it in the algorithm.

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They want creators to engage like that.

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So you can also comment on other people's posts.

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This is a great hack, especially for Twitter and X and threads is go find

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other people who are getting hundreds of thousands of impressions and just

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reply to their posts.

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I have got my most.

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Like most impressions from a, from a tweet has come from me just doing a

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reply and just kind of joining in the conversation because it starts to,

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people find me, they find, you know, they, they click on my profile, but

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just puts me in front of a lot of people when you kind of engage that way.

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And then ask questions, you know, in your content to spark conversation.

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So at the end of your video, like, Hey, you know, you can even say like, if

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this was helpful, like drop a comment, I'd love to know, or, Hey, take a

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minute, like in the comments, tell me, you know, this thing, like to answer

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this question or give them something to do, just telling them to like, and

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follow, like, I think we're probably over that now, like you don't need to

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say things like, you know, Lincoln bio.

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You don't need to say that people a hundred percent know that your

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link is going to be in your bio.

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So please don't ever say that on a, on a video.

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It's just going to take up time.

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And it's even in some cases, if you put the text in there, Lincoln bio, it

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sometimes will push you down even in the algorithm a little bit because

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they see it as kind of spammy.

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So no Lincoln bio, just entering with like some sort of question.

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You can just tell people to comment.

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It's probably the best thing or DM you for, you know, something you can, one

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trick as well, I think a lot of you could get people on a phone call just in the

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DMS, like, because you can have people like, Hey, here's a free resource or a

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free thing, Hey, I wrote this declaration.

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If you want to get a, you know, DM me declaration and I will send the whole

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thing typed out to you, like in a nice Canva design thing, and it gets them to

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just DM you or they reply and then you DM them and now you can kind of chat back

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and forth and the thing with this is like, just be human, like just talk to

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them, like, like they're normal person.

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Like, you know, you're going to share this with them.

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They'll be like, Oh, this is so great.

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Thanks.

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I've been watching your content and you can chat and you can ask questions,

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whatever you can say, Hey, you know what?

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I actually have like this free group.

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You can jump in or I've got this thing.

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You can check out if you want at the end, or if your goal is to get

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people on a call to talk to them.

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It's like, Hey, do you know that I do these free 20 minute consulting calls?

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I would love to help you like with, you know, designing your.

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or office or whatever your thing is.

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So use the DMs for that.

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You can, you can actually be very personal and kind of create that connection.

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They've now got direct access to you.

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It's a very powerful tool.

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So just those things can all happen just from encouraging people to ask a question

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or giving them a prompt in the, in the content at the end to help spark that

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conversation.