WEBVTT 1 00:00:00.000 --> 00:00:06.320 Okay, so let's talk about three ways in which you can grow your business. 2 00:00:06.320 --> 00:00:08.960 And this is a whole new module. 3 00:00:08.960 --> 00:00:14.900 And you know, what we're after here is the idea that everybody understands the economics 4 00:00:14.900 --> 00:00:16.480 of the business. 5 00:00:16.480 --> 00:00:23.980 And what I've learned is that there really are only three major ways you can grow a business. 6 00:00:23.980 --> 00:00:28.760 And if everybody understands what you're doing, and you don't have to just implement one of 7 00:00:28.760 --> 00:00:35.740 them, but when everyone understands how you make money and how they fit in, that empowers 8 00:00:35.740 --> 00:00:37.320 them to act like owners. 9 00:00:37.320 --> 00:00:41.700 If you keep that kind of information away from your team, what happens? 10 00:00:41.700 --> 00:00:47.700 It's much more difficult to buy in, to share, to lead their own contribution. 11 00:00:47.700 --> 00:00:54.420 So let's talk about, you know, the key thing that is driving the sense of ownership for 12 00:00:54.420 --> 00:00:58.580 a lot of people is feeling like they're part of it, feeling like they belong. 13 00:00:58.580 --> 00:01:02.180 Even if they don't, quote, have shares in the business, they still feel a sense of 14 00:01:02.180 --> 00:01:03.400 ownership in the business. 15 00:01:03.400 --> 00:01:09.500 So we're going to talk about, you can grow your business by 10%, 100%, or 10x. 16 00:01:09.500 --> 00:01:10.500 So I made them all 10s. 17 00:01:10.500 --> 00:01:13.540 Now, obviously, when I mean 10%, I'm talking 10 to 20%. 18 00:01:13.540 --> 00:01:18.540 And the way you get a 10 to 20% lift is process. 19 00:01:18.540 --> 00:01:20.620 Focus on the process. 20 00:01:20.620 --> 00:01:27.360 Improve your processes, cut out steps, outsource things, you know, cut costs. 21 00:01:27.360 --> 00:01:33.360 But that's why you can never cut costs or cut your way or budget your way to success. 22 00:01:33.360 --> 00:01:35.520 And at some point, you have to have revenue. 23 00:01:35.520 --> 00:01:38.960 And so an easy way to get 10x is just to make it better. 24 00:01:38.960 --> 00:01:44.000 Improve your customer service, refine your sales processes, whatever your different parts 25 00:01:44.000 --> 00:01:48.700 of the business are, there's a 10 to 20% lying there for you. 26 00:01:48.700 --> 00:01:49.700 Pretty easy. 27 00:01:49.700 --> 00:01:53.660 In most cases, that's pretty low-hanging fruit for most companies. 28 00:01:53.660 --> 00:01:58.260 The next idea of 100% growth, so how are you going to double your revenue? 29 00:01:58.260 --> 00:02:02.820 And the key way there is to add a new product or a new service. 30 00:02:02.820 --> 00:02:07.500 So you can't just milk the existing business to get where you need to be. 31 00:02:07.500 --> 00:02:12.460 If it took you 100 transactions to pull in what you're doing, you can improve those transactions 32 00:02:12.460 --> 00:02:16.460 and get your 10 to 20% process growth. 33 00:02:16.460 --> 00:02:21.500 But if you really want to double the business, you need something new, something fresh. 34 00:02:22.180 --> 00:02:28.420 It's amazing to me how oftentimes we're chasing new customers when people who are our raving 35 00:02:28.420 --> 00:02:31.320 fans are willing to give us more money. 36 00:02:31.320 --> 00:02:35.280 They love what we do, they're all in, they're like, what else have you got? 37 00:02:35.280 --> 00:02:39.220 And we're too busy selling the small ticket item because we're not focused on the bigger 38 00:02:39.220 --> 00:02:40.660 ticket items. 39 00:02:40.660 --> 00:02:47.580 And when we say new product, often if you think of the Pyramid of Fandom, and someone's 40 00:02:47.580 --> 00:02:52.140 going to remind me in a second who called it that, but the Pyramid of Fandom is you've 41 00:02:52.140 --> 00:02:55.900 got your lower ticket items at the bottom and you're slowly building up. 42 00:02:55.900 --> 00:03:00.000 And as people are being introduced to your community and slowly becoming up to raving 43 00:03:00.000 --> 00:03:03.740 fans, your big ticket items sit at the top. 44 00:03:03.740 --> 00:03:08.340 And one of the big mistakes we make as a business is we don't start at the top, we try and start 45 00:03:08.340 --> 00:03:10.500 at the bottom and work up. 46 00:03:10.500 --> 00:03:14.100 And so this is one of the easy growth points for us. 47 00:03:14.100 --> 00:03:17.020 Our next thing is to look at 10x growth. 48 00:03:17.020 --> 00:03:19.620 And here's where we're going to spend most of our time. 49 00:03:19.620 --> 00:03:21.900 So here's where we need to pivot. 50 00:03:21.900 --> 00:03:23.940 We need to reimagine the business. 51 00:03:23.940 --> 00:03:27.740 We need to step into a new possibility. 52 00:03:27.740 --> 00:03:33.540 And I want to talk about why 10x actually is much kinder to your mind than the other 53 00:03:33.540 --> 00:03:34.980 two. 54 00:03:34.980 --> 00:03:38.020 And it may sound a contradiction. 55 00:03:38.020 --> 00:03:43.180 And if you love this sort of thing, one of the guys that I love to follow is Dan Sullivan. 56 00:03:43.260 --> 00:03:48.140 He has a great book called 10x is easier than 2x and some of the materials there if you 57 00:03:48.140 --> 00:03:49.420 want further reference. 58 00:03:49.420 --> 00:03:54.660 But today I'm just going to focus on the core ideas of 10x. 59 00:03:54.660 --> 00:04:00.780 So yeah, we can process, get 10%, we can add new product, 500%, or we can pivot to look 60 00:04:00.780 --> 00:04:02.980 for that 10x growth. 61 00:04:02.980 --> 00:04:08.420 Now the reason is, and why 10x is, you know, when most people hear 10x it's like, no, no, 62 00:04:08.420 --> 00:04:10.060 I can't do that. 63 00:04:10.060 --> 00:04:13.140 And there's a reason you have that response. 64 00:04:13.140 --> 00:04:17.380 Basically, we go to the first two options, you know, process and adding new product. 65 00:04:17.380 --> 00:04:21.860 But for the most part, you know, they're healthy, but they're not that inspiring. 66 00:04:21.860 --> 00:04:26.740 You know, if a new product could be inspiring, but fixing processes, I don't know about you, 67 00:04:26.740 --> 00:04:30.740 but I don't find that particularly inspiring. 68 00:04:30.740 --> 00:04:32.220 And here's why. 69 00:04:32.220 --> 00:04:36.900 Because if you're looking at 2x, let's double our business, you're thinking along the lines 70 00:04:36.900 --> 00:04:41.780 of, well, let's go back to it took 100 transactions to pull this off. 71 00:04:41.820 --> 00:04:44.420 Now you're saying I have to do 200 transactions? 72 00:04:44.420 --> 00:04:48.540 Oh my goodness, do you have any idea how hard it was to do the 100? 73 00:04:48.540 --> 00:04:49.900 And now you want me to double that? 74 00:04:49.900 --> 00:04:51.140 I'm exhausted right now. 75 00:04:51.140 --> 00:04:53.580 I'm discouraged already. 76 00:04:53.580 --> 00:04:56.220 You know, I don't even want to get into that. 77 00:04:56.220 --> 00:04:59.820 And so, because here's the reason why. 78 00:05:00.000 --> 00:05:05.520 Dan Sullivan does a great job of explaining the psychology of why we feel discouraged 79 00:05:05.520 --> 00:05:11.480 and exhausted. It's because 2X makes you look to your past. Right now I just said I looked 80 00:05:11.480 --> 00:05:17.120 to last year and said we did 100 transactions. Now you're asking me to do 200 transactions. 81 00:05:17.120 --> 00:05:24.600 What's happening here is my past is negotiating with me about my future. And that's why there's 82 00:05:24.600 --> 00:05:30.920 no excitement in this. It's like I'm trying to say okay well how would I take that 100 83 00:05:30.920 --> 00:05:38.400 and what would I do to my team. And so the 2X and the process stuff is largely uninspiring 84 00:05:38.400 --> 00:05:46.280 because it feels exhausting. Because it feels like I'm thinking about the direct correlation. 85 00:05:46.280 --> 00:05:52.320 The effort it took me to produce that 100, those 100 transactions and now I have to double 86 00:05:52.320 --> 00:05:57.440 that effort. And here's the interesting thing, you don't have to double that effort. And 87 00:05:57.440 --> 00:06:04.480 why 10X inspires us so much is, well firstly we're not talking about necessarily in 12 88 00:06:04.480 --> 00:06:10.600 months. But think for a second, just take a minute here. If you added a zero, you found 89 00:06:10.600 --> 00:06:15.920 the missing zero, you 10X'd your business. Let's start with the easy one, revenue. If 90 00:06:15.920 --> 00:06:22.520 you had 10X the revenue and you knew that you knew that you knew this was going to happen 91 00:06:22.520 --> 00:06:29.440 this year, in the next 12 months, how would you lead? How would you think? What kind of 92 00:06:29.440 --> 00:06:35.600 customers would you take on? You see immediately it becomes exciting, right? Because it creates 93 00:06:35.600 --> 00:06:41.320 energy and it engages our imagination. We start dreaming again. Oh my goodness we could. 94 00:06:41.320 --> 00:06:46.360 And you start to think about your purpose and is this what I want to spend my time doing? 95 00:06:46.360 --> 00:06:51.800 And again it's not just about the money but what 10X does for us is it opens up a new 96 00:06:51.800 --> 00:07:02.280 territory. Why? Because now our future is presenting us with an entirely new possibility 97 00:07:02.280 --> 00:07:09.200 that our past can't comment on. You've just freed yourself from your past. And what you've 98 00:07:09.200 --> 00:07:14.880 done is you've also freed your present from the past. Because there's nothing that you 99 00:07:14.880 --> 00:07:20.940 can look back on and say oh we can leverage this, we can tweak that. You don't have anything. 100 00:07:20.940 --> 00:07:27.680 So you have to re-imagine. So now suddenly we're re-engaging our dream machine. And then 101 00:07:27.680 --> 00:07:35.360 we start asking our team what if we could actually do 10X? We did this exercise in our 102 00:07:35.360 --> 00:07:41.520 company last December and it was amazing how people stepped into it. And you would think well 103 00:07:41.520 --> 00:07:47.840 people would be upset by that. They're not. People love the idea that we could actually 104 00:07:47.840 --> 00:07:54.880 pull this off. It really does release energy and creativity. Look here's the bottom line. As a 105 00:07:54.880 --> 00:08:00.880 leader, as an executive specifically, but as a leader and we're talking about being a team of 106 00:08:00.880 --> 00:08:07.840 leaders, so that means this applies to everybody in the team listening to this, you can only be 107 00:08:07.840 --> 00:08:15.360 great at a few things. Three at best. So Dan talks about it as your circle of excellence 108 00:08:15.360 --> 00:08:22.000 or your circle of competence. And he says stay in your circle. What is your circle of competence? 109 00:08:22.000 --> 00:08:28.160 And then shrink your circle to three things. Because the more stuff that's in that circle, 110 00:08:28.160 --> 00:08:34.400 the more competence dilution that you have. What does that mean? It means that you are not as 111 00:08:34.400 --> 00:08:42.880 effective as you think you are over a large broad thing. So that means you have to find stuff that 112 00:08:42.880 --> 00:08:50.560 is actually 2X to you and find team members who find that as a 10X. Maybe accounting isn't your 113 00:08:50.560 --> 00:08:56.560 thing but you can do it. But now you're finding someone that's their 10X. That's the thing. That's 114 00:08:56.560 --> 00:09:03.600 in their circle of competence. That circle, those three things, it fits for them but not for you. 115 00:09:04.400 --> 00:09:10.320 And then your job is eliminate everything else. And this sounds like a great talk until you 116 00:09:10.320 --> 00:09:21.920 actually start to do this. So here's you know 10X is inspiring, 10X is full of purpose, 2X is just 117 00:09:22.000 --> 00:09:31.040 stuff. So how do we delete stuff? So finding your 10X, here are a couple of key questions. 118 00:09:31.680 --> 00:09:39.200 Ask yourself what would permanently fascinate and motivate you? Permanently. Not once or twice or 119 00:09:39.200 --> 00:09:46.000 you're intrigued. Not being intrigued a bit but what would captivate you? What would permanently 120 00:09:46.000 --> 00:09:52.800 fascinate and motivate you? Several of you might be in a transition as a business. This is a great 121 00:09:52.800 --> 00:09:59.840 question not just to ask as the main leader but everyone in the organization. And here's what it is. 122 00:10:00.000 --> 00:10:09.600 Because there's more to life than simply making money, getting stuff done. And the reason is that 123 00:10:09.600 --> 00:10:17.680 10x engages your heart and your mind. 2x generally engages your mind. And your heart's very good at 124 00:10:17.680 --> 00:10:22.480 making space for your mind. It's where your creativity is, it's where your strategy is, 125 00:10:22.480 --> 00:10:27.840 where your imagination is, where you're thinking at a higher level, at a higher order. So let's 126 00:10:27.840 --> 00:10:33.120 talk about a couple of practical things quickly and land the plane here. So here are some practical 127 00:10:33.120 --> 00:10:38.400 things that I've learned that have really, really helped me. And so you'd have to decide 128 00:10:38.960 --> 00:10:44.160 this competence thing. What is your fight? Think of it as a fight, right? You're bringing some 129 00:10:44.160 --> 00:10:48.960 contribution to the world. Let's call that your fight or your focus if you like, if you don't 130 00:10:48.960 --> 00:10:54.880 like the aggressive nature of the word fight. But it's helpful to me to think about a fight because 131 00:10:54.880 --> 00:10:59.840 having spent time in the military, you can't fight wars on every single front. 132 00:10:59.840 --> 00:11:08.320 You would just lose. So you have to decide, where is my fight? And then as a leader, 133 00:11:08.320 --> 00:11:15.920 you have to craft a positive, hopeful narrative about that fight in that area, 134 00:11:15.920 --> 00:11:21.520 in your area of excellence. So whatever it is you're doing, whatever your business is, 135 00:11:21.520 --> 00:11:26.880 you're projecting into your industry, to your customers, to your clients, to your team, 136 00:11:26.880 --> 00:11:34.080 a positive, hopeful narrative full of future possibilities. It can't be we just fix problems. 137 00:11:34.080 --> 00:11:41.200 We fix this issue. It has to be something, a narrative of hope. And so the second thing is, 138 00:11:41.200 --> 00:11:48.720 as an individual, you need to decide what does 10x mean? You know, what does the word x mean? What 139 00:11:48.720 --> 00:11:55.680 are you 10x-ing? It could be as simple as you want to 10x your confidence. You know, you want to 140 00:11:55.680 --> 00:12:00.720 10x the number of customers you're reaching. You want to 10x your revenue or 10x your time. 141 00:12:01.280 --> 00:12:07.360 You know, Dan tells a story of a guy who heard all this training, an executive, and he decided, 142 00:12:07.360 --> 00:12:12.720 well, he wanted to 10x his time. So he said, all right, well, that instead of taking, you know, 143 00:12:13.520 --> 00:12:18.800 I want to have the same revenue but for two months in a year. I want to make exactly the 144 00:12:18.800 --> 00:12:24.000 same money, but I want to 10x my time. Now I want to do it in two months. Now, theoretically, it's 145 00:12:24.000 --> 00:12:30.160 not quite 10x. I get the math. But the concept is clear. It took him a couple of years because, 146 00:12:30.160 --> 00:12:34.560 again, it doesn't actually have to happen in a 12-month period. But when he hit that 10x, 147 00:12:34.560 --> 00:12:38.320 then, you know, they asked him, what do you want to do now? He says, now I want to do it in three 148 00:12:38.320 --> 00:12:47.200 days. So he's making the same money he was in three days because, for him, 10x meant not just 149 00:12:47.200 --> 00:12:52.560 his time but to be able to spend time traveling, be with his family, and do the things that he 150 00:12:52.560 --> 00:12:58.400 loves. You know, and so if you've got a nonprofit passion or something else, that would free up your 151 00:12:58.400 --> 00:13:04.880 time to go and do that idea. You know, over the years, as we've worked with leaders, there are a 152 00:13:04.880 --> 00:13:12.640 couple of things that I have found. They're so simple, and I'm not sure why they're not the most 153 00:13:12.640 --> 00:13:18.800 obvious things. And the first one is, if you're going to focus on one thing, you need to put 154 00:13:18.800 --> 00:13:25.360 aside all other fights. You know, Marcus Aurelius once said, exercise your right not to have an 155 00:13:25.360 --> 00:13:31.600 opinion on things you don't control. And I love that because what that is saying is, we all want 156 00:13:31.600 --> 00:13:36.800 opinions about politics and about this and what's going on there and social issues and this issue 157 00:13:36.800 --> 00:13:44.080 and that issue, and that drains energy. It's just stuff. Now, if that's your fight, if that is really 158 00:13:44.080 --> 00:13:50.720 your fight, if you're focused on that, then go and do that. But honestly, jumping on spending hours on 159 00:13:50.720 --> 00:13:58.800 social media and spending time, it's just stuff. Look, your 9 to 5 job is not what's holding you 160 00:13:58.800 --> 00:14:04.320 back. It's all the wasted social media, focusing on fights, trying to develop an opinion. Well, I just 161 00:14:04.320 --> 00:14:10.000 want to stay informed. You know, I had to come to that conclusion. I just want to be a news junkie. 162 00:14:10.000 --> 00:14:17.520 I want to stay informed. It's not a reason to keep 2x activities alive. And that's about as practical 163 00:14:17.520 --> 00:14:23.360 as I can be for a leader. Get rid of the stuff. Well, how do you know it's stuff? Well, it drains energy. 164 00:14:24.080 --> 00:14:28.960 Someone else can do it better. Maybe even relationships that are going nowhere. 165 00:14:29.520 --> 00:14:36.080 So, here's a quick exercise for you. Why don't you write down 3 stuff things that you need to 166 00:14:36.080 --> 00:14:41.680 shed? What 3 things could you shed straight away? These are things that drain energy, 167 00:14:43.280 --> 00:14:51.440 someone else can do them better, and relationships that are going nowhere. So, activities that you 168 00:14:51.440 --> 00:14:59.760 shouldn't be involved in. Now, here's an interesting exercise. You could do the opposite. 169 00:15:00.000 --> 00:15:05.000 What activates or creates energy in you when you do that thing? 170 00:15:05.000 --> 00:15:07.080 We've talked in previous trainings about this, 171 00:15:07.080 --> 00:15:08.640 that when you do the thing, 172 00:15:08.640 --> 00:15:12.120 you come alive because you're energized. 173 00:15:12.120 --> 00:15:16.080 You have more energy after the event than before you started. 174 00:15:16.080 --> 00:15:18.320 So what creates movement for you? 175 00:15:18.320 --> 00:15:22.480 What makes you feel you're making progress in your life? 176 00:15:22.480 --> 00:15:25.480 What do you find inspiring? 177 00:15:25.480 --> 00:15:28.460 So in an interesting exercise, 178 00:15:28.900 --> 00:15:30.420 my wife, Bridget, and I sat down 179 00:15:30.420 --> 00:15:32.780 and we did this exercise together. 180 00:15:32.780 --> 00:15:35.180 Now, we've all done previous training about the hats. 181 00:15:35.180 --> 00:15:37.100 You remember about switching hats? 182 00:15:37.100 --> 00:15:40.620 Right, so we both took off our husband-wife hats, 183 00:15:40.620 --> 00:15:44.100 respectively, and we put on our coach hat. 184 00:15:44.100 --> 00:15:47.380 And so in that hat, remember that that means 185 00:15:47.380 --> 00:15:48.900 we're not related, we're not married, 186 00:15:48.900 --> 00:15:53.100 we're not in business together, we're just being the coach. 187 00:15:53.100 --> 00:15:55.660 And then, you know, Bridget shared with me 188 00:15:55.660 --> 00:16:00.540 all the 2X stuff that in the next 90 days I need to shed. 189 00:16:00.540 --> 00:16:03.820 And what I need to, one thing I need to 10X. 190 00:16:03.820 --> 00:16:07.020 So we picked three things, you know, 191 00:16:07.020 --> 00:16:09.820 bits of stuff that we had to get rid of. 192 00:16:09.820 --> 00:16:12.500 And the rule was, you weren't allowed to respond 193 00:16:12.500 --> 00:16:14.780 or argue or defend yourself or anything. 194 00:16:14.780 --> 00:16:16.900 You were just allowed to take notes. 195 00:16:16.900 --> 00:16:19.020 And then we switched roles. 196 00:16:19.020 --> 00:16:20.780 And what was really interesting about this 197 00:16:20.780 --> 00:16:23.580 is this idea of shedding works best 198 00:16:23.580 --> 00:16:26.020 if you do it in a 90-day cycle. 199 00:16:26.020 --> 00:16:29.620 In other words, every 90 days, shed three things. 200 00:16:29.620 --> 00:16:32.180 Every 90 days, shed three things. 201 00:16:32.180 --> 00:16:33.940 So guess what's gonna happen? 202 00:16:33.940 --> 00:16:36.860 A year from now, you're gonna have 12 things 203 00:16:36.860 --> 00:16:41.260 that are out of your life, 12 bits of stuff you don't need. 204 00:16:41.260 --> 00:16:46.260 And you would have improved four 10X elements in your life. 205 00:16:47.260 --> 00:16:49.940 So I wanna make some just real practical things 206 00:16:49.940 --> 00:16:51.980 you may consider shedding. 207 00:16:51.980 --> 00:16:53.820 Negative narratives. 208 00:16:53.820 --> 00:16:55.860 Just stop agreeing with negativity. 209 00:16:55.860 --> 00:16:58.100 Negativity doesn't build anything. 210 00:16:58.100 --> 00:17:00.780 It takes absolutely no talent whatsoever 211 00:17:00.780 --> 00:17:02.260 to be negative about something. 212 00:17:02.260 --> 00:17:06.260 To find the problem is not a talent, you know, at all. 213 00:17:06.260 --> 00:17:08.780 Coming up with a possibility to fix the problem, 214 00:17:08.780 --> 00:17:10.980 now that takes talent. 215 00:17:10.980 --> 00:17:13.420 Judgments of other businesses or competitors. 216 00:17:13.420 --> 00:17:16.819 And I love the story of, you know, 217 00:17:16.819 --> 00:17:19.380 Apple, when Apple had their, launched their iPod, 218 00:17:19.380 --> 00:17:22.579 Microsoft had also introduced Zune. 219 00:17:22.579 --> 00:17:25.060 And I remember one late night comedian saying, 220 00:17:25.060 --> 00:17:26.540 you know, he was talking about Apple 221 00:17:26.540 --> 00:17:28.140 just sold a million iPods. 222 00:17:28.140 --> 00:17:31.660 And in other news, somebody bought a Zune. 223 00:17:31.660 --> 00:17:33.580 You know, so when you think about that, 224 00:17:33.580 --> 00:17:35.860 it was hilarious at the time. 225 00:17:35.860 --> 00:17:40.260 And, you know, I just think that when we, 226 00:17:40.260 --> 00:17:41.900 here's the interesting thing. 227 00:17:41.900 --> 00:17:45.660 Apple did not care that their iPod 228 00:17:45.660 --> 00:17:47.900 had far less features than Zune. 229 00:17:47.900 --> 00:17:50.620 Zune was a superior product at one point. 230 00:17:50.620 --> 00:17:53.740 And it was very obvious because they weren't looking at that. 231 00:17:53.740 --> 00:17:55.420 They weren't making judgments. 232 00:17:55.420 --> 00:17:58.580 They weren't playing the game against Microsoft. 233 00:17:58.580 --> 00:18:01.620 Apple was playing a game against themselves. 234 00:18:01.620 --> 00:18:04.500 Have you ever listened to their product announcements? 235 00:18:04.500 --> 00:18:07.060 This is the best iPhone we've ever had. 236 00:18:07.060 --> 00:18:08.380 Maybe a terrible iPhone, 237 00:18:08.380 --> 00:18:10.540 but it's the best one they've ever had. 238 00:18:10.540 --> 00:18:12.100 In other words, what are they doing? 239 00:18:12.100 --> 00:18:14.940 Is they're using themselves as the reference. 240 00:18:14.940 --> 00:18:16.100 Can we be better? 241 00:18:16.100 --> 00:18:17.340 Can we do it better? 242 00:18:17.340 --> 00:18:18.220 They are themselves. 243 00:18:18.220 --> 00:18:20.140 They're not like, oh, we're gonna be number one. 244 00:18:20.140 --> 00:18:23.100 We're gonna do, there is no, in this structure, 245 00:18:23.100 --> 00:18:27.380 it's about you stepping in and 10Xing yourself. 246 00:18:28.220 --> 00:18:29.940 You know, I really caution again, 247 00:18:29.940 --> 00:18:31.900 unhealthy political engagement. 248 00:18:31.900 --> 00:18:34.700 Unless again, that's your, you feel that's your thing. 249 00:18:34.700 --> 00:18:37.300 Sure, be informed, make your decisions, 250 00:18:37.300 --> 00:18:41.140 vote, do your civil duty, and then focus on your fight. 251 00:18:41.140 --> 00:18:42.900 Focus on your thing. 252 00:18:42.900 --> 00:18:45.300 And, you know, excessive media consumption, 253 00:18:45.300 --> 00:18:47.220 just drop the news junkie thing. 254 00:18:48.100 --> 00:18:49.660 I've seen so many people, so I don't have time for that. 255 00:18:49.660 --> 00:18:51.020 But when you look at their day, 256 00:18:51.020 --> 00:18:54.660 they're spending eight to 10 hours a week on nothing. 257 00:18:54.660 --> 00:18:57.500 And so I wanted to share that with you 258 00:18:57.500 --> 00:19:00.780 and, you know, go through the basic thing. 259 00:19:00.780 --> 00:19:04.980 You can do 10X because 10X frees your present 260 00:19:04.980 --> 00:19:07.180 to think about your future. 261 00:19:07.180 --> 00:19:09.860 And I hope you found this inspiring as I did. 262 00:19:09.860 --> 00:19:10.700 Thanks.