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That tree's gonna come down. For sure. That's good. Student, piece by piece, for sure. Yeah,

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I love all the messages you've been putting up, Bruce. They've been so, I'm like, oh,

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that's so good. The last couple of ones I saw, I was like, oh, what a great reminder.

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Awesome. That's great. Yeah, that's, we thank Macy's husband, Landon, for that. He goes through

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our whole trainings like this and then chops them up into little pieces. So it's very, very helpful.

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Awesome. So any other quick testimonies? We're gonna jump into some training today.

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And one of the, like, I think one of the key things that'd be super helpful for you guys

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is to just dive into creating a very high converting landing page. This will be for,

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like, a free thing that you want someone to do. If you want them to join your challenge,

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buy your book, join your group, whatever the thing is, this will be a great tool for that.

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And so I think that, let's see, here's, I'm doing a few things. Yeah, I think we can

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dive into that and talk a lot about some frameworks that we've used that have been

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super helpful. I have a prompt for you for chat GPT, of course, to make this much easier.

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And so hopefully it'll be really good use of time. So we'll jump into that. But if you guys

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have any other quick wins, testimonies you want to share, I'm just gonna pull this up in my notes

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real quick. I was out of town last week, so I didn't really do much work, but I started a new

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TikTok because, you know, I lost all my followers. So I started a new one and I've only posted twice

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and I've gotten a lot of followers and engagement just with two posts. So that was a win for me.

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Very cool, very cool. And I think also you probably unblocked like, oh, I was stuck on this one

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thing for like, oh, I can't launch because I'm stuck on not having a TikTok account. Now it's

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just like, do the TikTok and off we go, keep moving. Exactly, exactly. That's awesome.

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Very cool, very cool. I had a win. Yes. So I went last week to Kansas City to see my mom and

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she just launched her book. She's published her book. She's 71. I'm so proud of her. And we did

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this big event and we had like 80 people there and it was great. And I ended up sharing and speaking

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and what was awesome was like all week I'm like this, I was going, the name of the book is Empowered

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Faith on Amazon and that's her website I built, EmpoweredFaith.net. And I just kept feeling like

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God wanted me to share something. And it was like the story of like 20 years ago, how I almost

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committed suicide when I went through my divorce because I didn't think I could survive without my

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ex-husband. And I didn't realize the power of that shame or just the pain that I had like gone through

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in that moment, which is where my 501c3xc320 comes from after Ephesians 3.20. And so just getting up

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and like bawling my eyes out and sharing with like this group of people in front of my mom

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broke something. Like it was like this was a thing that, you know, we're kind of saying

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the TikTok, but like this thing that was like preventing me from speaking out and like

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launching. And so this week I made like huge progress on my ministry side of things in terms

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of launching all of that with its whole new social media platforms and my website and recorded a

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welcome video. And even though I still have the, you know, the LLC dream of like the dream big

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adventure, like I felt like God said, like I needed to get exceed. Like this was the thing

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that he wanted me don't like not to be Jonah and like hide away from being vulnerable and like

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sharing your story and sharing what God wanted you to share. And like trying to ignore that part of

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me, like the ministry part of me, like was actually blocking me from like the business side because I

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was only like operating in half of my calling. And I do have like two separate, you know, companies

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for that. So I don't know, it was a huge win for me. And then just, you know, being here and seeing

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all the potential for like, I'm finally going to build my exceed women Alliance and use the platform

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and the tool. And so many women were like excited, you know, to be involved and to be connected.

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And my mom was so funny. Cause she was like, you're like, everyone was saying to me like,

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oh, you were good Sally. And then they're like, but Jennifer, like Jennifer was so powerful.

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I'm like, sorry, mom, I wasn't trying to steal your thunder. I'm like, you can just, you have mom

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pride too, you know, double blessings on you. So it was, it was fun to do an event together.

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That's awesome. That's so cool. I love that. Thanks for sharing that, that testimony that

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it's just so cool that like, we've talked about this, I think maybe a week or two ago, but like

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the Lord is so, so committed to like you in this process. And sometimes we like, we're tracking all

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the, the tactical stuff, right. It was like the things up and this happens and numbers and all

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that stuff, but really like Lords are really interested in your.

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or heart. And I think once you have that, and that breakthrough, the other stuff

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becomes super easy, because it's rarely that people get stuck up, stuck on the

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tactics of things. Now, there's lots of information out there, but it's normally

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like, actually, what it really is, is like confidence, or this thing is like

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holding me back, or this thing is like, I have this, this limiting belief that

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like, this person said this to me. And, and now it's like, you know, it's

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basically help keeping you from going to the next level. And I'll share like,

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similar story to that. We were at a mastermind with Pedro and Keith and a few

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other people. And they had this prompt to essentially just declare, like an

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identity statement. And it was a super awkward thing for people who are like,

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more introvert and stuff. They had everybody like, there's like 30, 40

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people, and kind of go into the middle of the circle. And they were like, you

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have to declare like, what your thing is, like with passion, like, I am a this,

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this, this, and it was like, crazy to see people take that breakthrough. And I, of

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course, not everybody was had to do it. But I was like, you never want to miss

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out on that, like, the shorter time, the shortest time that you can have between

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like, an invitation for some sort of breakthrough and just doing it, like you

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don't think about it. And I had, like, my declaration was just that I said, I

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have, I have a, I have a voice was the thing, because I had like, some things

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that have been said to me, like, way back, you know, 15, 20 years ago, we're

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like, Hey, I don't think like this, this force like Lindsay's here, she can do the

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preaching, she can do the voice stuff. But like, actually, no, Bruce has a voice.

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And that's the thing. It's like, oh, it's kind of once it breaks off. And totally

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funny story. But like, literally, an hour later, like I have this, this is maybe

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TMI, but I have like a bottom retainer. And it like popped off. I've had it for

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like 20 years. And it's like this. And then like, I just came back, like, 10 to

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15 minutes ago, walked in the door from getting it fixed and cleaned up. And

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they're like, and the guy made a joke about, yeah, sometimes people feel like

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they're just in prison with this thing. And I was like, that's literally what it

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was, like, the Lord is like, and by the way, like, we're just gonna make this

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like a sign and a wonder. So that's another quick testimony. But I love that.

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Always be looking for those like little details. Because again, we get lost in

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the day to day, we get lost in the different things. But there's definitely

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a chance to step into something new. And it's normally this heart healing stuff

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from like, out of the heart, the mouth speaks, right? It's almost like there's

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some wisdom on that scripture. So. So with that, we're gonna transition, we're

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gonna do a little bit of training today on copywriting. And hopefully, hopefully

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you guys can kind of do this alongside me. And I'm just going to walk through

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like a specific framework we have. And then we'll look at some examples. And I

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want to also encourage you guys to not think about the tactics on this. So as

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we're jumping into this training, just use whatever tool like pull up notion,

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pull up a Google Doc, pull up word, pull up an email, like it really doesn't

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matter what tool you use. In fact, I would just use like the simplest thing

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when you're thinking of content and copy. I love to make things look really

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pretty. And, and I can, and what I'm actually doing is I'm like, it's not

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just that perfection is the form of procrastination, right? So I'm just

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really procrastinating on it, but in like, disguises being perfection. So use

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something that you're, you can use a scrap piece of paper, like whatever your

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format is when you're sketching out copy, just use your preferred tool.

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Don't, don't change because I'm using one tool and another tool. Like I love

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notion just because I'm, I use it every single day in almost every single

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meeting in every single thing. It's just nice. I know the formatting and I can

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kind of make it look nice enough without making, spending a bunch of time on

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that. So I actually specifically use a tool like notion that doesn't let you

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change the font. It doesn't let you change the size of the text. It doesn't

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let you change colors and stuff. It's like pretty minimalist. And that way I'm

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forced to do the actual work. I heard someone say as well, like sometimes the

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breakthrough you're looking for is in the work that you've been avoiding. And

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so sometimes you are like avoiding a specific thing. And like, actually, if

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you just pushed through that thing that you're avoiding the breakthroughs on

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the other side so just something to think about let me jump in. I'm going to

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share my screen and I've just got my notes here. We're just going to walk

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through this really simple framework. And so the, the thing that like we want

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to dive into here and you guys may have heard there's a guy I totally forgot his

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name, but he Ray Edwards, if you guys have read Ray Edwards Edwards, there's a

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great book. Maybe Macy, if you can

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find his copywriting book and just drop it in this link.

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There's a, I think it's a free book if you find it, um, and maybe on Amazon,

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it may be on his landing page, but it was like a, you know, you pay shipping

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and he'll just send it to you, but it's a great book on copywriting.

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I highly recommend anyone read this.

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And he actually shared this at, in a hundred X, um, training

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it way back in the day.

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And it's called the pastor framework.

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So it's just perfect, um, for us.

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And I'm going to walk through like all of this stuff, um, here.

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And we'll just talk about how to put this together.

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So again, just to kind of back up for a second, like why even have a landing

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page is a landing, a great landing page is designed to have people come in.

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In, in one state and leave in another, uh, it's a simple way to convert

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people to like high converting landing page, you're getting them to go from

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one step to another step, um, and kind of just give you one thing.

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It's not 17 links to like all your different things.

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And I've got these five programs here and these are my three books

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and here's my, you know, coaching thing.

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It's like book, a coaching call.

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That's the whole page or it's by this book, or it's like put the landing page in.

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So just one single thing that it's going to do.

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And that makes it so much easier because it's, it's going to be for one thing.

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It's only for, and I was gonna be one type of person as well.

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Like, this is someone who like, let's say Holly wants to share, to

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like book a private session that, you know, to purchase and then book the

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session, um, you're going to hand them this link, like after they've reached

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out to you on a DM or you've met them at a coffee shop, whatever the, like,

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you're going to have a specific person that's going to receive this.

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So then you can write the copy extremely niche to that specific person.

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Okay.

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So it doesn't have to be, um, it doesn't need to be, uh, too many.

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Like you're not talking to everyone because as soon as you start to have

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to talk to the whole world, it's, it makes it so complicated.

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Um, the worst copy that I absolutely hate writing is like on the hero

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section of a homepage, like, um, so much so that we, we just generally don't

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have homepages or websites if we can avoid it.

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Um, and it's just like, there's so much pressure because like, you know,

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your employees are seeing this, your team, like your mom's going to see this,

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your friends, like your potential customers, like your potential competitors.

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Like, it's just, it's just a bunch of random people that are going to see

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this and you have to write specifically to try to make sense to all these people.

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It's much easier if you're just talking to someone where.

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Let's say you're talking about your devotional, uh, Marcella, where you're

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just, I said, Hey, I've got this, um, or my, my challenge, I want you to

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join in or get this, download this PDF.

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You have a link from, um, a Facebook ad to a landing page.

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And the whole point of that landing page is just to get someone that like, who

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doesn't know anything about you to like, I need to join this thing and I'm

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interested to give you my email.

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Um, it's very, it's very simple.

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It's not, um, it's, it's, you're putting in a very strategic place, if that makes

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sense, but the goal is to automate, um, this, if it's working, you can have this

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running 24, seven, anyone can land on it.

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You could make this your profile link.

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If that's the first thing you want to get, um, kind of where they start with you,

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that could become your profile link, uh, where, uh, people can follow through.

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They can, they can click on it at 2 AM.

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They can jump on there.

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It can sign up.

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They can get some value.

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They can jump into your challenge.

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They can buy your book.

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They can buy your course.

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Um, and it is kind of like your hardest working salesperson that never, uh, you

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know, that you can just keep, um, tweaking and it just runs 24, seven.

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So definitely like worth the time.

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And if you're a solopreneur, you're an entrepreneur that you

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have not a lot of time.

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You are limited by the time that you have to give to all these different

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things that could pull you in a bunch of different directions and educating

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people and getting them from, from point a to point B can definitely be automated.

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Like get someone who doesn't know who you are to, you know, give that, give

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you their email address or get someone who, you know, kind of knows who you

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are to give you $20 for a book.

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It's like slow ticket stuff, or eventually people that you have a pretty

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good relationship with, um, to go and actually purchase, you know, a few

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thousand dollar course or, or a subscription subscription of some kind.

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Um, and you're constantly looking to that, do that.

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And you can do that's where it's like, ah, it's a high leverage thing

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where you can do very little work and it maximizes your time a

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hundred and hundred, you know, hundreds of times over.

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So that's, that's kind of why we, we think about, um, it, this

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and the importance of this.

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And I highly recommend if you guys want to, like after this week, take

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time, like just pick something, pick like a lead magnet, pick, um, whatever

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you want, uh, and make that like, just try to write one of these.

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Um, it's going to take some time to like practice and do it a few different times.

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Um, so the pastor frame, we're going to jump into it.

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I'll go through it one at a time, but we have, um, P is for your problem.

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So this is talking about what's the pain.

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What's the challenge.

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Um, what are you, what's the audience like?

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Uh, like what's, what is the audience feeling?

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Um, a is to, to agitate.

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or you can say amplify the feeling like, oh, this is a problem and you kind of like make it a little

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feel a little bit worse. And like, hey, what does this mean? If this problem continues,

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what does it mean for you? Like, what is this? What if, if you're struggling with unbelief with

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your, you know, in, in the Lord's faithfulness, like, how's that going to affect your marriage?

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How's that going to affect your kids? How's that going to like, you kind of like layer it in just

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to kind of show like, hey, maybe you need to think deeply, more deeply about this problem.

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Solution. And now this is not necessarily your product. It's more just the general solution

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of what, like, hey, what you need is a coach. What you need is a mentor. What you need is a

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community. You're not saying you need Archella's community. You're saying you need a community

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that, that has like-minded people who love Jesus, who like, you know, you kind of layer in all the

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things that would be perfect for them without sharing your, your specific product. T is for

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transformation. And we're going to go through each of these in detail. I'm just giving,

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giving you the quick bullet notes or the Sparknotes version. Transformation. So like,

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here's transformation. Hey, here, here is this person who was using this other thing or was

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stuck here and now look at where they are today. Of course, if this is a health thing, it's like,

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here's the before and after photos of losing 20 pounds or whatever. It's that kind of thing of

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like showing the transformation of like, hey, here's a person who used that solution I just

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mentioned, and they got these results that you're looking for. And then after that, after all the

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transformation, we have some sort of offer, which is like, hey, I'm Archella. I'm, you know,

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I have this community where you kind of tell your story. Like I got this, this thing that I sold

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this, I needed to create a community. So I went and created X solution to help you deal with this

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problem and avoid this type of like, you know, results down the road. And then the R is the

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response piece. Like, hey, you need to actually take action, join now, start the journey, click

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the button. And so this little framework, I would recommend, it's easy to remember Pastor. And I

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think that you can use this for an ad, like a video ad, you can use it for your landing page,

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you can use it for a lead magnet, you can use it for like a sales page where people are actually

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purchasing something. And it doesn't have to be like, you know, a paragraph of text, and then like

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a bunch of bullets, it could be one sentence, like, and so it can keep very simple. This whole

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thing could be done in a 40 to 60 second ad in a video format. And then obviously, you could put

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it into a landing page format. So so here's some like, examples here of some different headlines.

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So this would be potentially like, let's see here. So I have, okay, I'm gonna get you guys the

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prompt in a second as well. And we have like, this is this is great. So I wanted to want to

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create some examples of good headlines, like a headline that kind of talks about the pain,

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potentially, like healing doesn't have to be lonely, rediscovering the voice of God gave you,

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you know, community of women who want to lead with grace and power, still a little generic, but

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you could say like, moms would be better, or, you know, moms with young kids who want to lead

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grace. So you could get really specific with this. And then getting really specific, like

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calls to action and the response ideas. So this could be at the top of the page, okay, join,

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start the 30 day peace practice. It's very specific on what you're what you're doing. So

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I'll get to the the chat GPT prompt here in a minute. But I want to show you a couple more

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examples that we have of these, let me grab there's some like, this is what I need right here.

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So let me grab this, sorry, my half my notes came in and then did not.

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We just paste it over here quick. Okay. So okay. So a great example is,

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if you guys like, there's an old Apple iPod commercial that came out. And it was so famous,

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because you think of the iPod, it was like, we could we have 10 gigabytes, we have like,

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put all your music here. And they came up with this tagline, which just said,

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1000 songs in your pocket. And it was just so practical. And so clear. It's like very famous

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in like copywriting, especially in the tech space. But it's so clear and vivid. And people knew

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exactly what I can put 1000 songs in my pocket. That's so like catchy and sticky.

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And that, I think, is such a cool example of that.

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So let's go headline.

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We've got the sub-headlines.

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Kind of talking about like, I think

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this is more of an example around the faith space.

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So like, joining a private supportive space

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where we explore weekly practices, guided reflections,

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and encourage rooted in time.

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So of course, ChatTBT gave me a bunch of random examples.

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Obviously, this is not how some of us would speak.

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But you get the example is like, one big headline

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on a landing page, this is now taking the pastor framework

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and applying it to a landing page.

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So you can have some sort of headline

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that is grabbing their attention.

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You can have a sub-headline that kind of helps

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dig into what they can expect.

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Then, of course, we can mention the problem.

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Hey, maybe you're constantly pouring into others,

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but your own piece feels out of reach.

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You've read the books, listened to the podcast,

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but something's missing.

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You feel called to something deeper,

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but the distraction noise make it hard to stay centered.

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So you can just imagine like where that person is right now.

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Oh, the goal is, you're trying to get them into a community

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that's helping them take on a posture of peace.

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We'll use Lindsey's example.

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And you can think of where they're going,

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like maybe you have anxiety about this thing and that thing.

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And like, you've tried the this medication

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and the that thing, and it doesn't work.

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Or you've heard Christian leaders tell you that like,

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yes, you should be taking this prescription

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to deal with your anxiety.

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Or you've heard, like you can get really specific, right?

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That's where you want to like, where are they right now?

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Like, oh, I'm trying to figure out

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if I'm supposed to take this prescription

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to fix my anxiety, or if, I don't know,

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Jesus can actually fix it for me.

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They're in that moment of like deciding

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and they've got this problem

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and they're wrestling it within their heart.

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Pedro had a great one of these for the kingdom entrepreneurs

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is actually one of the ones I think that caught our attention

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when we first met him.

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And he talked about like,

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maybe you're in this tug of war of like,

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do you do ministry or do you go do business?

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Like you're in this tug of war analogy.

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And it was so specific and I was like,

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yes, this is exactly what like I'm struggling with.

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And you just want your audience like,

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hey, how did they know that?

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Like, how did they, and a lot of you're, you know,

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sharing testimonials and content around your own breakthrough.

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And so this should be easy.

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Like, just think about like the thoughts

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that you were wrestling with and just call that out.

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Sometimes really good copy, the way it converts

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is you just articulate their problem

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better than they can right now.

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You call it out and speak it clearly.

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And then all of a sudden they just have this revelation

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of like, oh, this is it.

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This is what I've been struggling with.

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That's the problem piece.

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Ajay obviously can lean at the main.

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I wanna just mention this.

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There is a kingdom way to do this.

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You have to be very precise.

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And I'd rather stay on the side of being less,

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like less effective I say, but more kingdom.

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I think a lot of marketing

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like targets orphan spirit right now.

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You're too fat.

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You're too short.

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You're too this.

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You're unhealthy.

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This terrible thing's gonna happen, fear.

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Like if you don't do this, this thing's gonna happen.

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So I'm not talking about that.

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I'm not talking about like imagining like fear

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and inspire, like leaning into fear.

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And a lot of marketing is geared towards that.

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It's all the risks.

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It's this thing's gonna go terrible.

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And if you don't buy this thing,

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you're gonna miss out on all this opportunity.

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And especially if you,

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are you doing something spiritual in that it can get,

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it can be nasty and icky fast.

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So what we're talking about here is more along the lines

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of just helping them think this through,

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like, hey, you're stuck with this thing.

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Like, do I take this medication to fix anxiety

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or just try to like deal with it and cope?

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And hey, maybe your pastor told you,

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you just need to like pray it away.

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And that hasn't worked yet.

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So like, and we know that there's obviously power in prayer.

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We know that there's a place for healing,

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but these are like real legitimate things.

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Like maybe God, that can't heal my anxiety.

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And so you can kind of just follow those things down

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and kind of just continue to articulate it

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would be maybe a better way to explain it.

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Like maybe other things that they're maybe thinking,

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hey, we don't want this to now like,

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no, but if we don't do something,

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it's basically helping them inspire action.

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Like instead of just sitting back and be like,

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oh, I have this problem.

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Just say like, yeah, but if you don't deal with this

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or figure this thing out,

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like this is gonna affect your marriage.

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This is gonna affect your kids.

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Like this is gonna affect relationships

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and kind of just kind of articulating it.

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I would say do it as though you were a good mother

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or a good father.

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Like if Hannah came to me and she was like,

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I have this problem.

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I'll be like, hey, sweetie, like let's talk this through.

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Cause we don't want you to be disobedient

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because then this thing happens and that, you know,

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like just like a good parent out of like love.

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So that's just take it from that attitude.

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I think you will be stay clear of anything that feels

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targeting orphan spirit or targeting any kind of weakness

395
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or giving the enemy like a voice into that.

396
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Cause I think that's, they're already hearing

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the enemy plenty.

398
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Like they've got the enemy shouting at them every day

399
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about this topic.

400
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So you don't need to like give any power to that

401
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if I can just share that.

402
00:25:26.440 --> 00:25:27.760
So that's good, agitate.

403
00:25:27.800 --> 00:25:30.360
So like, this is a great one.

404
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Like, hey, you're tired of like a shallow connection

405
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and surface level conversations,

406
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or you've, every time you take a step forward,

407
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life pulls you back or whatever,

408
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or you maybe have some good days of not having anxiety,

409
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but then it comes right back, you know, a week later.

410
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So it's like, just kind of, again,

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it's just sort of digging a little deeper.

412
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Then talking about like solution, like, hey,

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we have a community, like this is the community.

414
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So inside, and I would say it more framed around,

415
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like, you know, the solution to this problem

416
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is like, maybe you need to be around like-minded people

417
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who can help guide you and you can be encouraged.

418
00:26:09.400 --> 00:26:10.560
You know, what also would be great

419
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is if you had like specific steps,

420
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like practical steps of how do I walk in peace?

421
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What are some declarations I can have

422
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to like take on this idea of living and walking in peace?

423
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Have like for the accountability, like, hey,

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I would love to have like friends who are also, you know,

425
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in different stages of healing along this journey

426
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that I can pray with and lean on.

427
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And so it would be great to have a weekly prayer meeting.

428
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So you're basically like framing what you're,

429
00:26:38.320 --> 00:26:39.480
let's say you're doing a community

430
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that helps people with this.

431
00:26:41.160 --> 00:26:44.440
You're framing that whole thing up as far as like,

432
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you know, you're obviously pointing to all the things

433
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that you've now looked at this problem.

434
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And you, of course, created a great offer to help them,

435
00:26:52.320 --> 00:26:53.600
like with this very specific problem.

436
00:26:53.600 --> 00:26:54.440
So you're just like talking

437
00:26:54.440 --> 00:26:56.960
and kind of breaking down what those things are,

438
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getting them to say like, yeah, that actually would be great.

439
00:26:58.760 --> 00:26:59.600
This would be really good.

440
00:26:59.600 --> 00:27:00.720
I need this, I need that.

441
00:27:01.960 --> 00:27:04.800
Transformation, obviously you could put some testimonials.

442
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It can talk about like what the transformation you may see.

443
00:27:07.960 --> 00:27:10.280
But if you don't have testimonials just yet,

444
00:27:10.280 --> 00:27:13.560
you can have people either give testimonials about you.

445
00:27:13.560 --> 00:27:15.960
So all of us can give testimonials

446
00:27:15.960 --> 00:27:18.000
probably about everyone else in this group.

447
00:27:18.000 --> 00:27:22.040
So just to have like, hey, Marcella is legit.

448
00:27:22.040 --> 00:27:23.320
Like she loves Jesus.

449
00:27:23.320 --> 00:27:25.360
And this is like, you know, just someone else

450
00:27:25.360 --> 00:27:28.320
who's not, you know, a family member

451
00:27:28.320 --> 00:27:31.600
or the same last name saying something nice about you.

452
00:27:31.600 --> 00:27:34.120
It just helps give that little bit of credibility.

453
00:27:35.200 --> 00:27:36.400
And it's kind of speaking to you,

454
00:27:36.400 --> 00:27:37.760
but it's also speaking to the transformation

455
00:27:37.760 --> 00:27:41.320
of the solution that you're describing.

456
00:27:41.320 --> 00:27:45.640
So if you are a coach and you're helping people coach,

457
00:27:45.640 --> 00:27:47.160
then like get testimonials from people

458
00:27:47.160 --> 00:27:49.920
who maybe you've coached in the past that can say,

459
00:27:49.920 --> 00:27:52.120
hey, like Holly really helped me with this

460
00:27:52.120 --> 00:27:55.320
or this being in this community was really powerful

461
00:27:55.320 --> 00:27:57.120
because it did X, Y, and Z.

462
00:27:58.720 --> 00:28:01.000
Offer, of course, you can just specifically list out

463
00:28:01.000 --> 00:28:03.200
like your membership includes Zoom calls,

464
00:28:03.200 --> 00:28:05.120
prayer room, voice chats, message threads,

465
00:28:05.120 --> 00:28:09.720
like whatever the thing here, you know,

466
00:28:10.600 --> 00:28:13.320
some journaling prompts, like spiritual mentorship.

467
00:28:13.320 --> 00:28:16.440
Like, so you're kind of giving the specific benefits

468
00:28:16.440 --> 00:28:18.680
and features of what they're getting

469
00:28:18.680 --> 00:28:20.360
and make sure it's really clear.

470
00:28:20.360 --> 00:28:22.000
And then something specific like,

471
00:28:22.000 --> 00:28:25.960
hey, join and start 30 day peace practice.

472
00:28:26.880 --> 00:28:30.320
You can do something as well where the response

473
00:28:30.320 --> 00:28:32.680
and the offer kind of all rolled into one,

474
00:28:32.680 --> 00:28:35.440
like, hey, start a free trial in this group,

475
00:28:35.440 --> 00:28:38.560
or hey, just come to like a sample,

476
00:28:38.560 --> 00:28:39.800
like come to the first,

477
00:28:39.800 --> 00:28:42.720
just come to one live call with us for free or something.

478
00:28:42.720 --> 00:28:44.800
I mean, you can just don't worry too much.

479
00:28:44.800 --> 00:28:45.640
I know you guys are like,

480
00:28:45.640 --> 00:28:47.640
oh my, how do I technically put that into the app

481
00:28:47.640 --> 00:28:48.480
and make it all work?

482
00:28:49.280 --> 00:28:50.120
Don't worry about that.

483
00:28:50.120 --> 00:28:51.120
Just like the way you can frame it

484
00:28:51.120 --> 00:28:54.040
is like having them just really easily like,

485
00:28:54.040 --> 00:28:56.440
hey, how do I try this or get a sample of this?

486
00:28:56.440 --> 00:28:58.920
Or this is where you could potentially

487
00:28:58.920 --> 00:29:01.400
take this whole landing page and say,

488
00:29:01.400 --> 00:29:05.800
instead of joining like my $500, $1,000 thing,

489
00:29:05.800 --> 00:29:10.600
hey, here's a seven day guided, you know,

490
00:29:10.600 --> 00:29:13.360
journey that will like take you a seven day,

491
00:29:13.360 --> 00:29:15.880
you know, steps on like how to walk more in peace.

492
00:29:15.920 --> 00:29:18.920
And then you can kind of like share content with them,

493
00:29:18.920 --> 00:29:21.400
share videos, whatever for the seven days.

494
00:29:21.400 --> 00:29:22.320
And they get to know you.

495
00:29:22.320 --> 00:29:23.480
And then of course, at the end of that,

496
00:29:23.480 --> 00:29:26.040
you can now say like, okay, now we'd love to join.

497
00:29:26.040 --> 00:29:29.080
Cause if they can get value from like a sample of it,

498
00:29:29.080 --> 00:29:31.560
back to the taste and see model,

499
00:29:31.560 --> 00:29:32.760
you know that you're awesome.

500
00:29:32.760 --> 00:29:34.280
You know that your product's great.

501
00:29:34.280 --> 00:29:36.400
They don't know that they're awesome,

502
00:29:36.400 --> 00:29:37.880
that you're awesome yet.

503
00:29:37.880 --> 00:29:40.160
And so just giving them a way to taste and see that

504
00:29:40.160 --> 00:29:42.200
is a really powerful thing.

505
00:29:42.240 --> 00:29:45.760
So let me pull this.

506
00:29:45.760 --> 00:29:46.600
It's good.

507
00:29:46.600 --> 00:29:49.000
So I wasn't looking at your chat just in case.

508
00:29:49.000 --> 00:29:50.480
So that's it.

509
00:29:50.480 --> 00:29:52.000
I think that was it.

510
00:29:52.000 --> 00:29:55.360
I was gonna share some examples here.

511
00:29:56.560 --> 00:29:57.960
This is the Calm app.

512
00:29:57.960 --> 00:30:00.080
And there's lots of good examples on these.

513
00:30:00.000 --> 00:30:05.660
So, um, this is obviously like the world solution to the anxiety problem.

514
00:30:05.660 --> 00:30:08.400
So just like swipe that away.

515
00:30:08.460 --> 00:30:11.600
Uh, but just look at the copy, calm your mind, change your life.

516
00:30:11.700 --> 00:30:15.440
The number one sleep app for sleep meditation and relaxation immediately.

517
00:30:15.440 --> 00:30:17.640
It's like, try and you can jump right in.

518
00:30:18.040 --> 00:30:23.300
So like, um, kind of starts talking about benefits, like, Oh, sleeping more, like

519
00:30:23.300 --> 00:30:27.240
who doesn't want to sleep better than her right now, who doesn't want less stress.

520
00:30:27.240 --> 00:30:27.740
Right.

521
00:30:28.000 --> 00:30:33.640
Um, they've got like, this is a pretty sizable, um, page.

522
00:30:33.640 --> 00:30:37.100
Obviously they've got the feedback, the credibility, and then they're like

523
00:30:37.100 --> 00:30:40.320
response, getting you to jump in on like a trial of some, some kind.

524
00:30:40.720 --> 00:30:43.460
Um, and at one trick you can do is like calm app.

525
00:30:43.460 --> 00:30:47.640
If you just search for this, um, you'll actually get all of their

526
00:30:47.660 --> 00:30:49.880
like ads to the sponsored up here.

527
00:30:50.320 --> 00:30:54.040
And so you can click on this and this should actually take you to a landing page.

528
00:30:54.040 --> 00:30:58.060
So you can kind of see what their actual, um, lead magnet is because

529
00:30:58.060 --> 00:31:00.380
they paid to get this ad at the top.

530
00:31:00.740 --> 00:31:02.380
So it's kind of a different page.

531
00:31:02.460 --> 00:31:06.740
Um, what they're doing here is they're like, Prompting like a quiz

532
00:31:06.740 --> 00:31:08.300
is called like a quiz funnel.

533
00:31:08.300 --> 00:31:10.780
So you can say, I want to improve sleep, continue.

534
00:31:10.980 --> 00:31:14.460
You go through and like ask different questions and it like steps you through

535
00:31:14.740 --> 00:31:16.640
that kind of a question and answer thing.

536
00:31:16.660 --> 00:31:20.700
I don't think you need to do that, but, um, this is just a cool thing in your niche.

537
00:31:20.700 --> 00:31:25.400
You can pull up specific examples, um, and then use whatever's in the sponsored tab.

538
00:31:25.400 --> 00:31:28.120
And you also probably find like competitors with, with calm, like

539
00:31:28.120 --> 00:31:30.560
pretty high up on this, this top piece.

540
00:31:30.960 --> 00:31:35.280
Um, so, uh, if you do, let me just try one.

541
00:31:35.280 --> 00:31:38.240
That's like it's prey.com.

542
00:31:39.420 --> 00:31:40.620
They do not have any sponsors.

543
00:31:41.180 --> 00:31:41.680
Okay.

544
00:31:42.300 --> 00:31:45.120
But this is another app, similar thing.

545
00:31:45.680 --> 00:31:50.220
Um, I think the thing to like avoid, um, we'll talk about this.

546
00:31:51.000 --> 00:31:54.200
You know, this is a great tagline just cause they, they like the biggest thing.

547
00:31:54.200 --> 00:32:00.120
So it's obviously the selling points, but they've kind of got, um, make prayer priority.

548
00:32:00.140 --> 00:32:01.680
I think they could have done better with that.

549
00:32:02.040 --> 00:32:08.940
Um, and a great example would be to just head over to the GPT and, um,

550
00:32:09.040 --> 00:32:11.700
I'm going to take a screenshot of it and here's, I'll just show you the,

551
00:32:11.800 --> 00:32:16.640
an example of like the, um, prompt me back out of this real quick.

552
00:32:17.480 --> 00:32:19.680
Um, that's right up here.

553
00:32:21.560 --> 00:32:25.000
So I have this, um, prompt that we can use.

554
00:32:25.840 --> 00:32:27.640
So let me, I'm doing like two things at once.

555
00:32:27.640 --> 00:32:30.840
So let's go back to, let me just do a clean JVT.

556
00:32:31.440 --> 00:32:34.680
Um, I was going to apply the prompt to that example and

557
00:32:34.680 --> 00:32:36.040
like basically have it fix it.

558
00:32:36.380 --> 00:32:38.200
So let's just do that.

559
00:32:38.220 --> 00:32:38.640
It's fine.

560
00:32:38.640 --> 00:32:41.640
So I'm going to like, just, all you have to do with a prompt is just paste this thing.

561
00:32:41.640 --> 00:32:45.200
And so I wrote all the things about what it needs.

562
00:32:45.200 --> 00:32:46.980
It knows about the Frick pastor framework.

563
00:32:47.360 --> 00:32:51.720
Um, it knows, uh, specifically like what we're looking for.

564
00:32:52.200 --> 00:32:53.720
Um, and so what I'm gonna do is hit paste.

565
00:32:53.720 --> 00:32:57.360
It should, if it worked, I've not thoroughly tested this, but it's

566
00:32:57.360 --> 00:33:00.200
going to ask you specific questions here as part of the prompt.

567
00:33:00.560 --> 00:33:07.520
So you can just, um, you know, buy or try our free prayer app.

568
00:33:07.800 --> 00:33:09.480
Um, who is this message for?

569
00:33:10.180 --> 00:33:15.740
Um, let's just say this for like moms, um, who have young kids.

570
00:33:17.060 --> 00:33:24.860
Um, uh, what is the big transformation?

571
00:33:24.900 --> 00:33:28.460
Um, yeah, I guess, um, closer to the Lord.

572
00:33:29.340 --> 00:33:31.580
Uh, what do you want them to feel the landing page?

573
00:33:31.580 --> 00:33:37.620
Like, um, uh, confident to start a free trial.

574
00:33:40.060 --> 00:33:43.220
So this should potentially get you like a pretty good thing

575
00:33:43.220 --> 00:33:44.580
using the pastor framework.

576
00:33:45.020 --> 00:33:47.380
Let's see, just putting it on the spot.

577
00:33:47.420 --> 00:33:48.700
Let's do it live with you guys.

578
00:33:49.500 --> 00:33:52.420
Um, so it's, it's gone ahead and so this is great.

579
00:33:52.580 --> 00:33:54.300
This is so much better than what they wrote.

580
00:33:54.300 --> 00:33:55.860
We should upgrade this for them.

581
00:33:56.040 --> 00:33:58.300
Um, make prayer habits.

582
00:33:58.340 --> 00:34:00.780
That's just right out the gate.

583
00:34:00.940 --> 00:34:04.140
Like, uh, everybody's habits are huge.

584
00:34:04.140 --> 00:34:04.620
They're right.

585
00:34:04.620 --> 00:34:09.920
Everybody wants, you know, improve, uh, good habits, decrease bad habits.

586
00:34:10.280 --> 00:34:13.600
Um, and then even in the chaos of motherhood or a prayer app, just for

587
00:34:13.600 --> 00:34:18.199
moms, um, your quiet time re-imagined this is probably the weakest one here.

588
00:34:18.199 --> 00:34:23.040
So when you try to be clever and like, um, especially like things to avoid, I

589
00:34:23.040 --> 00:34:26.440
could make like a whole list of things, but anything with like one sentence, a

590
00:34:26.440 --> 00:34:30.040
period, one, sorry, one word, a period, one word, a period, one word period.

591
00:34:30.280 --> 00:34:32.880
Like, no, that, that doesn't work anymore.

592
00:34:33.020 --> 00:34:37.500
Like peace, justice, you know, faith, you know, that, that type of thing.

593
00:34:37.500 --> 00:34:42.900
It sounds like, um, like a church, uh, logo, like subtitle that'd be under a

594
00:34:42.900 --> 00:34:47.900
church logo, but, um, you need a sentence, like something that says something.

595
00:34:48.380 --> 00:34:51.900
Um, so this could be like created for moms and the thick of raising little ones.

596
00:34:51.900 --> 00:34:55.139
This free app, um, helps you reconnect with God through simple, powerful daily

597
00:34:55.139 --> 00:34:56.699
prayers, right when you need them most.

598
00:34:57.300 --> 00:34:59.740
Um, now it goes through the pastor framework.

599
00:35:00.000 --> 00:35:08.000
As a prompt like finding time for prayer can feel impossible between diapers dishes and daily demands your soul craves quiet, but your schedule says maybe later.

600
00:35:08.000 --> 00:35:20.000
You want to, you want to be close to the Lord, but never seems to be enough time, the longer you go without this connection like the more distant God feels you carry the weight of your home like it's kind of just building on that now of course, don't think

601
00:35:20.000 --> 00:35:22.000
maybe it's like saved yet.

602
00:35:22.000 --> 00:35:27.000
Maybe one day it will be. Oh yes, I'm definitely going to share the prompt for sure. There you go.

603
00:35:27.000 --> 00:35:29.000
This will all be in the.

604
00:35:29.000 --> 00:35:36.000
I have 1000 character limits in this so let's just, I'll get it, we'll get it for you in a second here.

605
00:35:36.000 --> 00:35:43.000
Solution that's why we created prayer app for moms simple beautiful way to make prayer priority now they actually.

606
00:35:43.000 --> 00:35:52.000
We created the prayer apps they didn't even say like their specific product they just called out the solution. We made an app, basically a prayer app for mom a simple beautiful way to make priority.

607
00:35:52.000 --> 00:36:02.000
Again, whether it's two minutes in the carpool line or 10 minutes before bed, like our guided prayers and bedtime stories, help you pause reset and feel his presence right where you are.

608
00:36:02.000 --> 00:36:09.000
It's not bad for, like, a non saved chat GPT AI, I think it's doing pretty good.

609
00:36:10.000 --> 00:36:13.000
But we were in the zone.

610
00:36:13.000 --> 00:36:26.000
And then transform it with just a few minutes a day hey here's what you're putting in. You'll notice this, you know, peace returns clarity grows you feel rooted in faith, more patient with your kids so it's, it's the whole thing is tying back to motherhood.

611
00:36:26.000 --> 00:36:35.000
And it's not like a headline that's why we say we got to pick your who. This is why you pick your who because you can get so specific about the examples and the pain.

612
00:36:35.000 --> 00:36:40.000
We just talked to everyone and that's what's so weak about this, make prayer priority.

613
00:36:40.000 --> 00:36:44.000
I've heard that before, it's like just not, it has no bite to it.

614
00:36:44.000 --> 00:36:53.000
So, anyway, offer start your journey with our free trial getting some access to prayers and I kind of talking about the offer like hey you're going to get all these things.

615
00:36:53.000 --> 00:37:03.000
And so this of course would work great for any, any of your content I think you could use the exact same thing for your book.

616
00:37:03.000 --> 00:37:20.000
If you guys have a preview of a book, the audio book. If you're doing the devotional I know like my travels got the PDF, you can go through this framework with the PDF and you could just paste this prompt answer the five questions and it will get you 80%

617
00:37:20.000 --> 00:37:27.000
of the way there. So, let me see if I can just share this real quick with you.

618
00:37:27.000 --> 00:37:33.000
Give me one second.

619
00:37:33.000 --> 00:37:40.000
And we'll put this in the lessons, this is all going to be tracked here, I'm just going to share this.

620
00:37:40.000 --> 00:37:44.000
And let's do it like this.

621
00:37:44.000 --> 00:37:48.000
So you can just go in here and hit copy and publish this.

622
00:37:48.000 --> 00:37:53.000
There you go.

623
00:37:54.000 --> 00:38:00.000
And we'll again we'll put that in the, in the notes but you can just copy you can hit the little copy button up here to save.

624
00:38:00.000 --> 00:38:03.000
Make it easy for you.

625
00:38:03.000 --> 00:38:06.000
So,

626
00:38:06.000 --> 00:38:13.000
yeah, that's great. So I think that's kind of where we wanted to land I'll show me see that I think there's one other example.

627
00:38:13.000 --> 00:38:17.000
So this is a coaching program that we're a part of for tribe social.

628
00:38:17.000 --> 00:38:24.000
So this was kind of like fast track your growth, but the number one b2b SAS coaching program in the world.

629
00:38:24.000 --> 00:38:38.000
And then again, right there with like social proof just by 3000 founders is where high performing founders go for top tier coaching proven content playbooks and a community of SAS founders who've done it all before, ready to reach the next level.

630
00:38:38.000 --> 00:38:49.000
And so, so forth so and I think if you search SAS coaching program again see if we can find some ads if they're doing any sponsored.

631
00:38:49.000 --> 00:38:51.000
Let's say, program.

632
00:38:51.000 --> 00:38:56.000
Let's put the word Academy in there to see if they had.

633
00:38:56.000 --> 00:39:09.000
This is more of a punchy like for scale your SAS business growth, and then it's got from hundred 20k 300 so they're already filtering people out like if you don't have, if you haven't made hundred 20k.

634
00:39:09.000 --> 00:39:24.000
This is the wrong thing for you. And then I think they have like speaking to them like most people who are in here are doing these things, they're working with us to get to this smash the revenue plateaus, you know, basically talking about all the pain that place

635
00:39:25.000 --> 00:39:35.000
then they introduce like this, this particular tool they've got the planning piece the tools they're going to give you all the support stuff.

636
00:39:35.000 --> 00:39:38.000
The other thing we know support it.

637
00:39:38.000 --> 00:39:41.000
I like this guy.

638
00:39:41.000 --> 00:40:00.000
This guy does like design subscriptions, and so it's just one page this this guy makes like a million dollars a year off this page, there's a one, one landing page, and people subscribe it's $5,000 a month for him to be your designer, and he has 2030 clients, and really good copy.

639
00:40:00.000 --> 00:40:06.600
all the way down. I can link to all these examples and like, yes, this is beautiful.

640
00:40:06.600 --> 00:40:11.240
Yes, it's that he is selling design services. You are not, none of you are selling design services.

641
00:40:11.240 --> 00:40:16.800
So it doesn't have to be like this. Think about the copy here, just very clear.

642
00:40:16.800 --> 00:40:21.760
You know exactly what you're getting, joining today. And then there's different things in here.

643
00:40:21.760 --> 00:40:27.560
I think there's like a, yeah, your immediate concerns like, oh, I don't want to commit to 5k a month.

644
00:40:27.560 --> 00:40:31.200
That sounds crazy. Well, you can pause every time. Oh, I don't know if I'm ready to move forward.

645
00:40:31.200 --> 00:40:35.920
Well, guess what? We can try it for a week. You'll get try today, try for one week.

646
00:40:35.920 --> 00:40:41.560
If not, we'll give you back 75% of the of the 5k and so forth.

647
00:40:41.560 --> 00:40:48.160
And then right here to booking a call. So simple examples like like this would be good.

648
00:40:48.160 --> 00:40:53.840
Oh, yes. So question on the tribe, you can 100% drop this into.

649
00:40:53.840 --> 00:40:58.200
Oops. Sorry, my just froze.

650
00:42:23.880 --> 00:42:42.800
Okay.

651
00:42:42.920 --> 00:42:43.760
Are we back?

652
00:42:57.240 --> 00:42:58.080
There we go.

653
00:42:58.080 --> 00:42:59.120
Are you guys still there?

654
00:42:59.120 --> 00:43:00.520
Can you hear me?

655
00:43:00.520 --> 00:43:01.360
Cool.

656
00:43:01.360 --> 00:43:03.980
I'm sure Macy told some jokes and kept it going.

657
00:43:08.880 --> 00:43:10.280
Sorry.

658
00:43:10.280 --> 00:43:11.120
There we go.

659
00:43:12.040 --> 00:43:13.600
Okay.

660
00:43:13.600 --> 00:43:14.520
The joke of silence.

661
00:43:14.520 --> 00:43:15.360
Thanks.

662
00:43:15.360 --> 00:43:16.180
Macy.

663
00:43:18.520 --> 00:43:19.360
Okay, sorry.

664
00:43:19.360 --> 00:43:20.180
I don't know what my,

665
00:43:20.180 --> 00:43:21.960
I tried to like share something with you guys

666
00:43:21.960 --> 00:43:24.320
and then it totally glitched.

667
00:43:24.320 --> 00:43:25.600
Yes, the AI,

668
00:43:25.600 --> 00:43:26.440
that was what we're saying.

669
00:43:26.440 --> 00:43:27.540
You can totally use that.

670
00:43:27.540 --> 00:43:30.880
The AI in Tribe is essentially chat GPT.

671
00:43:30.880 --> 00:43:35.360
So it will do all the things that chat GPT will do

672
00:43:35.360 --> 00:43:38.880
without having to pay $20 a month for that.

673
00:43:38.880 --> 00:43:43.120
So I'll do a quick demo of that.

674
00:43:44.200 --> 00:43:47.000
We can take the exact prompt here.

675
00:43:56.480 --> 00:43:58.200
It should work exactly the same.

676
00:43:58.200 --> 00:43:59.240
So if you go here,

677
00:43:59.240 --> 00:44:00.080
oh boy.

678
00:44:04.320 --> 00:44:06.960
And then I think it'd be good if we wanted to workshop,

679
00:44:06.960 --> 00:44:08.920
if one or two of you wanted to be brave

680
00:44:08.920 --> 00:44:13.280
and try to work on your copy.

681
00:44:13.280 --> 00:44:16.700
But this should work just the same here.

682
00:44:16.700 --> 00:44:18.120
It should be exactly,

683
00:44:18.960 --> 00:44:20.440
yes, it's gonna do what you tell it

684
00:44:20.440 --> 00:44:21.860
because it's being good.

685
00:44:21.860 --> 00:44:25.400
So I could probably get almost the exact same results

686
00:44:25.400 --> 00:44:30.400
if I paste it in what I was doing with chat GPT here.

687
00:44:34.160 --> 00:44:36.680
It's gonna be super lazy.

688
00:44:37.640 --> 00:44:39.280
Copy my answers from here.

689
00:44:44.840 --> 00:44:49.840
So yes, you can use this if you don't want to.

690
00:44:49.920 --> 00:44:51.960
If you start to use, yeah.

691
00:44:51.960 --> 00:44:54.200
So it did a pretty good job of like

692
00:44:54.200 --> 00:44:56.160
pretty much doing the exact same thing.

693
00:44:57.640 --> 00:44:58.720
So there you go.

694
00:44:58.720 --> 00:45:00.720
Good time for you guys to invest overseas.

695
00:45:00.000 --> 00:45:16.240
Oh 10k. Yeah, don't use Design Joy for sure. That was not a, like we don't use them,

696
00:45:17.920 --> 00:45:24.960
I don't recommend it. Cool, so that's the AI. Any other questions, let's stop for a second and

697
00:45:24.960 --> 00:45:29.920
just see where you guys are at. You can just unmute and we'll jump in.

698
00:45:33.760 --> 00:45:38.480
I have a question about the landing page. So if we have one landing page that we put

699
00:45:39.280 --> 00:45:46.320
in our profile or whatever, you know, does that mean that you eventually have several

700
00:45:46.320 --> 00:45:51.600
different landing pages, like one for your book, one for your free thing, one for your

701
00:45:52.400 --> 00:45:54.400
high ticket? Does that mean you have different landing pages?

702
00:45:55.600 --> 00:46:04.400
Yep, they're like each page is essentially doing one thing, so it's like this is to get my book,

703
00:46:04.400 --> 00:46:12.800
this is to book a call, this is to whatever. So anytime we sell anything in our business,

704
00:46:14.320 --> 00:46:21.360
like we just used this one last week, if someone wants to have us do a custom app for them,

705
00:46:21.360 --> 00:46:26.160
I send them this page, we do a call. So I kind of figure out when to send this to people,

706
00:46:26.160 --> 00:46:28.960
like people can book a call if someone's like, I want to work on an app with you,

707
00:46:30.000 --> 00:46:34.720
they fill out a form, they jump on my calendar, we talk to them for 20 minutes, we're like, yes,

708
00:46:34.720 --> 00:46:39.120
I think this is a good fit. If we want to give it to them, I give them that link, if it's a good fit,

709
00:46:39.120 --> 00:46:44.080
if not, I obviously don't send them the link. But the link is just there to essentially take them

710
00:46:44.080 --> 00:46:48.960
from, hey, I had this really good meeting with Bruce, he can do it, but I need to give them

711
00:46:48.960 --> 00:46:57.520
money. So this actually sells them, so it's very simple, I don't really follow the pain and all

712
00:46:57.520 --> 00:47:02.160
that stuff, because I just talk to them, so they kind of get it, it's just a recap of everything

713
00:47:02.160 --> 00:47:07.440
they're going to get. Me, and then some testimonials from us, clients we worked with,

714
00:47:07.440 --> 00:47:12.240
and then they have to pay like $7,500 to start working with us, this is just for a discovery

715
00:47:12.240 --> 00:47:16.400
project. And so they have to put all their information in here, put their credit card in,

716
00:47:16.400 --> 00:47:20.480
and then they buy. And it also helps us cover our terms and conditions and all that stuff in there.

717
00:47:20.480 --> 00:47:26.880
So previous model would be like, you asked me for a quote, we do this thing, we go for a week or two,

718
00:47:26.880 --> 00:47:30.560
we try to figure out how much this thing's going to cost. And then we come back after hours and

719
00:47:30.560 --> 00:47:36.560
hours of work. And then we find out that they actually have found someone else, or they're

720
00:47:36.560 --> 00:47:42.560
not ready to buy yet. So we just put this piece in there, so that anyone who wants to do any

721
00:47:42.560 --> 00:47:48.880
work for us on that particular thing, they have to go through that process. And, you know, so what

722
00:47:48.880 --> 00:47:54.000
potentially for you, like, hey, you know, like one session with Holly's not going to like probably

723
00:47:54.000 --> 00:47:57.920
change their life. I mean, it's probably gonna change their life a little bit, but like, three

724
00:47:57.920 --> 00:48:08.080
sessions, 12 sessions, like, we did a bunch of work with Keith, Macy's dad, and he, we did like

725
00:48:08.080 --> 00:48:13.440
one session with him for free. And then he made we had to buy like, 12, I think it was 10 or 12

726
00:48:13.440 --> 00:48:19.040
sessions in one big lump sum. And so because there's just no way like, you're going to get

727
00:48:19.040 --> 00:48:24.240
real growth for that type of thing. So and then you speak to that, like, hey, you maybe you've tried,

728
00:48:24.880 --> 00:48:28.640
maybe you've tried a thing, and it didn't work, or you tried this course, and it didn't happen,

729
00:48:28.640 --> 00:48:32.640
or you read that book, and like, you didn't see the transformation you want. Well, I have a track

730
00:48:32.640 --> 00:48:38.560
record, I've been doing this for a decade. It's going to take five sessions, just for you to start

731
00:48:38.560 --> 00:48:42.800
being honest with me and talking, telling me what's going on. And the next five is like trying

732
00:48:42.800 --> 00:48:47.200
to get some of that breakthrough. So you put together the offer that's going to make sense for

733
00:48:47.200 --> 00:48:51.920
them to fix that problem. Because maybe one of the problems they have is they've tried lots of other

734
00:48:51.920 --> 00:48:57.840
things, and they're not sure about it. So you can have some sort of offer like that, like instead

735
00:48:57.840 --> 00:49:03.440
of having to give away a free session, I don't necessarily wouldn't do that. You know, they can

736
00:49:03.440 --> 00:49:07.360
get other resources from you. But if they want to work with you, that's obviously the much, that's

737
00:49:07.360 --> 00:49:13.200
the most expensive thing is to work directly with you per, you know, one on one. Yeah. Thank you.

738
00:49:16.000 --> 00:49:25.840
Awesome. And it does get easier. You get, you'll, well, let me say this, the

739
00:49:28.800 --> 00:49:36.880
for you can definitely put other there's lots of landing page tools out there for the lead magnets,

740
00:49:36.880 --> 00:49:42.400
like you can start to use tribe for that. We do have a way next week for you to do like a little

741
00:49:42.400 --> 00:49:47.840
landing page to join a group. So you'll be able to like, put in just simple texts, kind of like

742
00:49:47.840 --> 00:49:54.560
what you can in Notion, like headlines, bullet points, emojis, like not nothing crazy,

743
00:49:54.560 --> 00:49:59.840
and it will allow you and maybe a video at the top, what would be it. And that will

744
00:50:00.000 --> 00:50:02.080
will help you basically put that,

745
00:50:02.080 --> 00:50:04.640
do the practical piece of this.

746
00:50:04.640 --> 00:50:06.760
So we'll talk about that maybe next week.

747
00:50:06.760 --> 00:50:09.560
And you can just, so if you guys go work on your copy this week,

748
00:50:09.560 --> 00:50:11.100
it'll be ready, you're literally going

749
00:50:11.100 --> 00:50:14.840
to paste it into a page inside of Tribe,

750
00:50:14.840 --> 00:50:16.300
and it will create a group for you.

751
00:50:16.300 --> 00:50:17.680
And you can either sell something

752
00:50:17.680 --> 00:50:20.320
from that directly with a credit card,

753
00:50:20.320 --> 00:50:22.560
and we've got that piece worked out.

754
00:50:22.560 --> 00:50:25.560
Or you can just have them join for free from that page

755
00:50:25.560 --> 00:50:28.360
if you want, like a free group.

756
00:50:28.400 --> 00:50:31.240
But it'll give you a place to put it for now.

757
00:50:31.240 --> 00:50:34.400
Absolutely, if you want to go spend time or money doing it

758
00:50:34.400 --> 00:50:36.320
somewhere else, I'm going to just show you guys

759
00:50:36.320 --> 00:50:39.840
the very lowest, the easiest way to do it.

760
00:50:39.840 --> 00:50:41.160
And it's going to be simple.

761
00:50:41.160 --> 00:50:44.720
So yeah, hopefully that helps.

762
00:50:48.280 --> 00:50:50.120
And then let me look at your question.

763
00:50:54.360 --> 00:50:55.360
Cool.

764
00:50:55.360 --> 00:50:56.640
I wasn't seeing all of your comments.

765
00:50:56.640 --> 00:50:58.180
I would be curious, Jennifer, I know

766
00:50:59.000 --> 00:51:00.420
you talked in the work session last time.

767
00:51:00.420 --> 00:51:01.620
I know you were traveling and stuff.

768
00:51:01.620 --> 00:51:03.240
But you probably had some time to think

769
00:51:03.240 --> 00:51:07.620
about all your life choices and what you want to do.

770
00:51:07.620 --> 00:51:09.100
Yeah, I think it's interesting.

771
00:51:09.100 --> 00:51:12.860
I think, I don't know what God's up to.

772
00:51:12.860 --> 00:51:15.020
I actually just got a job offer today,

773
00:51:15.020 --> 00:51:18.660
which is very surprising and was unexpected.

774
00:51:18.660 --> 00:51:20.620
So I'm praying about that.

775
00:51:20.620 --> 00:51:24.540
But I feel this peace about being able to still launch

776
00:51:24.540 --> 00:51:25.540
my online Tribe.

777
00:51:25.540 --> 00:51:30.860
I feel even more just excited about it since the event

778
00:51:30.860 --> 00:51:33.580
and can just see the potential of the Tribe app

779
00:51:33.580 --> 00:51:37.780
and just even for my mom's book and partnering

780
00:51:37.780 --> 00:51:40.180
with her on some stuff and how all these different women,

781
00:51:40.180 --> 00:51:42.300
I'm just really excited to jump into that.

782
00:51:42.300 --> 00:51:46.300
On the dream big adventure side, probably

783
00:51:46.300 --> 00:51:48.220
going to slow walk that just for a second.

784
00:51:48.220 --> 00:51:50.460
But at the same time, I think, like you've said today,

785
00:51:50.460 --> 00:51:52.260
I'm going to get really niched in.

786
00:51:52.260 --> 00:51:54.300
I might only have two clients I work with a year

787
00:51:54.300 --> 00:51:56.140
that pay me X amount of money.

788
00:51:56.140 --> 00:51:58.700
And I think I'm going to, instead of trying to reach,

789
00:51:58.700 --> 00:52:02.860
to make my offer low and try to reach a ton of people,

790
00:52:02.860 --> 00:52:04.780
I think I'm going to make it really strategic

791
00:52:04.780 --> 00:52:07.820
and make it more of a product and higher end

792
00:52:07.820 --> 00:52:10.620
so that even if I'm working, I have one or two clients

793
00:52:10.620 --> 00:52:13.220
I'm working with, then I could still do that.

794
00:52:13.220 --> 00:52:16.500
So I think God's using everything I'm learning

795
00:52:16.500 --> 00:52:20.380
and then reframing it according to his plans, which sometimes

796
00:52:20.380 --> 00:52:21.700
are very surprising.

797
00:52:21.820 --> 00:52:24.820
And then showing me how that in Kingdom,

798
00:52:24.820 --> 00:52:28.820
we can exceed with him and do more in less effort.

799
00:52:28.820 --> 00:52:31.220
So I'm excited to kind of launch all this this summer

800
00:52:31.220 --> 00:52:34.700
and or like now, like April is going to be my exceed month.

801
00:52:34.700 --> 00:52:36.340
And then may I'm starting to launch everything

802
00:52:36.340 --> 00:52:37.940
for a dream big again.

803
00:52:37.940 --> 00:52:38.780
Awesome.

804
00:52:38.780 --> 00:52:39.700
Yeah, that's great.

805
00:52:39.700 --> 00:52:43.460
And I think if you can go like,

806
00:52:44.740 --> 00:52:45.900
going through the sales process,

807
00:52:45.900 --> 00:52:47.660
building the landing pages, doing all this stuff,

808
00:52:47.660 --> 00:52:48.500
it's a lot of work.

809
00:52:48.500 --> 00:52:51.180
So practice on something where you're like,

810
00:52:51.500 --> 00:52:53.740
you already have clients paying you a certain way,

811
00:52:53.740 --> 00:52:55.060
or maybe you've done a project,

812
00:52:55.060 --> 00:52:57.980
just kind of systematize it with a landing page.

813
00:52:57.980 --> 00:53:00.620
But you don't, like, if you're going to have three, four,

814
00:53:00.620 --> 00:53:02.780
like really high ticket clients,

815
00:53:02.780 --> 00:53:04.580
you can make a very simple page.

816
00:53:04.580 --> 00:53:06.340
They're not going to buy because of the landing page.

817
00:53:06.340 --> 00:53:10.540
They're going to talk to you for one,

818
00:53:10.540 --> 00:53:12.220
and you're going to figure out if this is a good fit,

819
00:53:12.220 --> 00:53:15.060
then you'll give them the practical thing of just,

820
00:53:15.060 --> 00:53:17.340
but it does make a difference when there's a landing page

821
00:53:17.340 --> 00:53:19.180
first, like here's a PayPal link,

822
00:53:19.180 --> 00:53:21.460
or here's like Venmo me this, right?

823
00:53:21.460 --> 00:53:23.140
So it needs to be a little bit more legit,

824
00:53:23.140 --> 00:53:25.660
but also it kind of creates like a contract of like,

825
00:53:25.660 --> 00:53:28.100
here's all the things you can expect.

826
00:53:28.100 --> 00:53:29.580
But it's way easier to go sell,

827
00:53:29.580 --> 00:53:31.620
like any app design stuff for us,

828
00:53:31.620 --> 00:53:34.020
like starts at that 7,500.

829
00:53:34.020 --> 00:53:37.260
So it's just easier to start there than to like,

830
00:53:37.260 --> 00:53:39.780
hey, here's my $29 course, and my this thing,

831
00:53:39.780 --> 00:53:41.620
and that just, this is it.

832
00:53:41.620 --> 00:53:44.460
We just, that kind of fits for our level right now.

833
00:53:44.460 --> 00:53:47.300
So I would, I'm always fan of like the minimalist approach.

834
00:53:47.300 --> 00:53:49.140
What's the least work you can do?

835
00:53:49.140 --> 00:53:51.940
Like I made this one page, they're going to give me $10,000,

836
00:53:51.940 --> 00:53:54.580
and I'm going to like do, you know, help them with this,

837
00:53:54.580 --> 00:53:57.940
and then just take it from there and iterate on that.

838
00:53:57.940 --> 00:54:00.660
You don't need all the stuff before essentially.

839
00:54:02.660 --> 00:54:04.180
Yep.

840
00:54:04.180 --> 00:54:05.220
Cool.

841
00:54:05.220 --> 00:54:06.580
Holly, you had a question?

842
00:54:08.300 --> 00:54:09.340
Yeah, I have another question.

843
00:54:09.340 --> 00:54:10.980
I just didn't want to take up the whole time.

844
00:54:10.980 --> 00:54:15.700
I have my pre-group that I'm going to use to capture emails

845
00:54:15.700 --> 00:54:17.860
and just kind of, that's going to be their,

846
00:54:17.860 --> 00:54:19.420
you know, taste and see thing.

847
00:54:19.420 --> 00:54:21.100
So now I'm not really sure to do,

848
00:54:21.100 --> 00:54:22.220
and you've probably said this,

849
00:54:22.220 --> 00:54:24.300
but I'm just not understanding what,

850
00:54:24.300 --> 00:54:27.660
so I have a call to action, like join the group today.

851
00:54:27.660 --> 00:54:28.700
What do I attach?

852
00:54:28.700 --> 00:54:32.500
What URL do I attach to that, and how do I get it in there?

853
00:54:34.980 --> 00:54:37.620
Yeah, so the fastest thing would be the,

854
00:54:37.620 --> 00:54:39.940
like the magic signup link.

855
00:54:39.940 --> 00:54:44.260
If you have, did you, where do we do that?

856
00:54:44.260 --> 00:54:45.820
One of the sessions,

857
00:54:45.820 --> 00:54:48.100
but there's probably a video somewhere

858
00:54:48.100 --> 00:54:49.900
on specifically how to do that.

859
00:54:50.900 --> 00:54:54.420
It's going to be in your, I'll just show you super quick.

860
00:54:54.420 --> 00:54:55.860
Under your group,

861
00:54:55.860 --> 00:54:57.220
you'll just click on these little three dots

862
00:54:57.220 --> 00:54:59.220
and there's a signup link right there.

863
00:55:00.000 --> 00:55:03.720
Oh, so it's kind of hidden, I know, but it's there.

864
00:55:04.360 --> 00:55:05.640
You copy that magic link.

865
00:55:05.640 --> 00:55:10.320
And then when someone if someone's like brand new to the platform,

866
00:55:10.680 --> 00:55:13.600
they'll get a link that says, hey, create this account to join

867
00:55:13.600 --> 00:55:17.000
the Empower Your Life group, put their information in.

868
00:55:17.000 --> 00:55:18.520
They submit and they're in.

869
00:55:18.520 --> 00:55:21.960
They have to pay them to anything like that right now.

870
00:55:22.920 --> 00:55:27.160
OK, and then the other question is that I have my own tribe social account.

871
00:55:27.480 --> 00:55:30.760
Yes, I'm doing it in that or in you're doing.

872
00:55:31.240 --> 00:55:34.800
Yes, you're a little bit unique because I have like three things right now.

873
00:55:35.560 --> 00:55:38.240
Yes, I have the app and then I have to try to social some.

874
00:55:38.400 --> 00:55:39.000
I'm not sure.

875
00:55:39.000 --> 00:55:42.760
Yeah. So just this app dashboard tribe social.

876
00:55:43.240 --> 00:55:45.360
You can also go to tribe social.

877
00:55:45.360 --> 00:55:47.720
We'll get you into the the dashboard.

878
00:55:48.960 --> 00:55:52.000
You can. Yes, that's all you need to be on.

879
00:55:53.280 --> 00:55:55.480
And we'll if you want to reach out to us

880
00:55:55.840 --> 00:56:00.120
between Macy and I, we can help you get that put all into one thing.

881
00:56:00.760 --> 00:56:03.680
Yours is a little bit unique since you had a you had started it

882
00:56:03.680 --> 00:56:05.280
on a different version.

883
00:56:05.280 --> 00:56:07.240
Well, we'll have more.

884
00:56:07.480 --> 00:56:09.160
OK, and then and then.

885
00:56:09.160 --> 00:56:13.000
So if they join the group, then is there a thing

886
00:56:13.000 --> 00:56:15.680
where they can automatically download the app?

887
00:56:16.160 --> 00:56:20.480
Yes. After they finish this process, the next screen they'll get to is

888
00:56:21.200 --> 00:56:22.840
this right here.

889
00:56:22.840 --> 00:56:25.080
So they'll get they'll land on a page that looks like this

890
00:56:25.320 --> 00:56:28.040
where it says like iPhone, Android web.

891
00:56:28.440 --> 00:56:29.960
They can just pick where they want to go.

892
00:56:29.960 --> 00:56:32.240
And if they hit web, they'll be right here

893
00:56:32.240 --> 00:56:34.440
and they'll be right into your content right here.

894
00:56:34.480 --> 00:56:37.440
And that that's automatically going to show up for them after they join.

895
00:56:37.760 --> 00:56:38.680
Yeah, they're in.

896
00:56:38.680 --> 00:56:40.520
Oh, OK. Yeah.

897
00:56:40.520 --> 00:56:43.760
So the magic that we call I call it the magic link.

898
00:56:44.040 --> 00:56:46.080
It looks like it's been renamed just to the sign up link.

899
00:56:46.080 --> 00:56:49.000
But yes, it's the same thing, because essentially, like

900
00:56:49.000 --> 00:56:52.480
as long as you use this fancy link, it's going to get you through

901
00:56:53.080 --> 00:56:56.680
the whole process without having to just pay or do anything else.

902
00:56:57.520 --> 00:56:59.840
OK. OK, thank you. Cool.

903
00:57:01.920 --> 00:57:04.640
And then I'll show you like a super quick preview.

904
00:57:04.680 --> 00:57:08.240
This is only running on my computer, but I will show it to you guys super quick here.

905
00:57:09.800 --> 00:57:11.960
This is what's coming

906
00:57:11.960 --> 00:57:14.400
next week. I guess that's not there anymore.

907
00:57:15.000 --> 00:57:17.960
Let me just check one thing.

908
00:57:18.960 --> 00:57:23.080
So this is almost

909
00:57:23.960 --> 00:57:26.680
I love it when our team changes something.

910
00:57:29.320 --> 00:57:31.680
Let's just do this. Sorry, one second.

911
00:57:31.680 --> 00:57:34.040
It's so close to working.

912
00:57:39.200 --> 00:57:42.760
OK, I will show you a video at another time where this works,

913
00:57:42.760 --> 00:57:44.760
but I was going to show you guys the new landing page

914
00:57:45.560 --> 00:57:49.200
and another developer decided to be super gracious

915
00:57:49.200 --> 00:57:52.160
and like change my my test thing here.

916
00:57:52.160 --> 00:57:54.840
So we'll see if this works or not. I won't keep you guys.

917
00:58:01.360 --> 00:58:03.000
OK, I'm not going to mess with it.

918
00:58:03.000 --> 00:58:04.200
Basically, there's going to be a landing page.

919
00:58:04.200 --> 00:58:06.720
All the copy and stuff will be underneath this.

920
00:58:06.720 --> 00:58:09.360
And that's where people will be able to join your group.

921
00:58:11.000 --> 00:58:13.400
I'll make a video of it that's way better than this.

922
00:58:13.400 --> 00:58:16.520
But basically, there's a there's a bunch of like underneath here's

923
00:58:16.520 --> 00:58:18.600
where you're kind of your landing page will go.

924
00:58:18.600 --> 00:58:20.480
And this part up here will be a video.

925
00:58:20.480 --> 00:58:24.400
So when you guys need to create a landing page, you will make a video

926
00:58:24.560 --> 00:58:27.400
which will kind of talk through a script following the pastor framework.

927
00:58:27.640 --> 00:58:30.160
And then underneath, you can kind of just elaborate on the pastor

928
00:58:30.160 --> 00:58:34.560
framework underneath with just headlines, simple emojis, bullet points.

929
00:58:34.880 --> 00:58:36.400
And then the whole thing is just to join.

930
00:58:36.400 --> 00:58:38.480
And if they click join,

931
00:58:38.480 --> 00:58:41.400
they'll they'll be prompted either to just create an account right there

932
00:58:42.240 --> 00:58:45.240
or they'll be if you want to charge for it.

933
00:58:45.280 --> 00:58:47.880
They can you can do a payment right there on the page

934
00:58:47.880 --> 00:58:50.080
and that will do all those things for you.

935
00:58:50.880 --> 00:58:54.560
So you don't have to worry about setting up click funnels or anything like that.

936
00:58:55.440 --> 00:58:57.560
I will make lots of training and that'll be ready next week.

937
00:58:57.560 --> 00:58:59.720
So you guys can use it next week.

938
00:59:00.360 --> 00:59:01.720
I'm telling you that.

939
00:59:01.720 --> 00:59:04.520
So you keep us accountable that it will be ready next week.

940
00:59:05.120 --> 00:59:09.120
So awesome. Yes, Cindy, I can hang out if I know we're at time.

941
00:59:09.120 --> 00:59:10.440
If you guys need to go, you can drop off,

942
00:59:10.440 --> 00:59:12.440
but I'll hang out for a little bit and chat.

943
00:59:12.440 --> 00:59:14.120
I have a couple of quick questions.

944
00:59:14.120 --> 00:59:19.200
I had to miss last week and I didn't see a recording in there.

945
00:59:19.200 --> 00:59:22.560
Is that. Going to come or.

946
00:59:25.240 --> 00:59:28.640
Yes, I assume it should be in there, but I'll make sure it's in there as.

947
00:59:28.840 --> 00:59:32.120
Yeah, the last one is right.

948
00:59:32.120 --> 00:59:34.480
Yeah, I think actually Pedro is the last one.

949
00:59:34.480 --> 00:59:38.160
Yeah, Pedro is the last one to or one.

950
00:59:38.160 --> 00:59:42.800
And then I the the work sessions that you were doing on Thursday morning,

951
00:59:42.800 --> 00:59:44.840
was that just a March thing?

952
00:59:44.840 --> 00:59:46.640
That was a March thing.

953
00:59:46.880 --> 00:59:47.960
Did you guys enjoy that?

954
00:59:47.960 --> 00:59:50.600
Like, do we do more of this? OK.

955
00:59:51.800 --> 00:59:53.840
It's great. We can do that.

956
00:59:53.840 --> 00:59:57.600
What we said we would do is just last Thursday we were out.

957
00:59:57.600 --> 01:00:00.000
I was out, but we'll put.

958
01:00:00.000 --> 01:00:15.300
In the calendar, so if you just go to in here to the events tab, we'll keep this updated with when we can. We'll, we'll try to at least like 2 more this this month. I think you can just put those in Macy wherever you want on my calendar.

959
01:00:16.380 --> 01:00:22.800
And then a really quick that last work session that was that Thursday morning was when you were showing.

960
01:00:23.800 --> 01:00:49.940
Um, me and us about how to get that link for our people and you said it was going to go in the course platform. So we'd have a recording of it and how to do that. But it didn't end up in there yet. Yes, I think I was on the replay of it either. So I didn't know that was coming. We'll get the so that's very helpful on me because Macy was not on that call.

961
01:00:49.940 --> 01:01:18.620
Um, so I was supposed to tell her that, and this is me telling her that yes, let's look for the replay of that up. And then also we'll chop up some of those tutorials. So now this is now that she knows that even exists, we can get it because it was super helpful. And it's like, no, it's not there. It's like, Oh, no. So what happens when Macy's like, hey, I don't think I can make it. I was like, I'll be fine. Like, I got this. And then a week later, we're like, I guess I didn't do it. Right. Um, cool. Awesome. Thank you. Any other questions for you guys.

962
01:01:20.940 --> 01:01:21.900
Good. Everybody's good.

963
01:01:23.260 --> 01:01:23.820
Awesome.

964
01:01:25.060 --> 01:01:49.660
Okay, cool. Well, and feel free to, like, write up some content, put it in the community, we can all kind of comment on it. So maybe just for like homework this week, maybe sketch out like your first draft of your landing page, just pick something easy, free lead lead magnet, join the group, you know, book a session, book a call, something like that. And then next week, we can work on building it and getting it up and running in the site. So cool.

965
01:01:49.940 --> 01:01:51.980
Have a good week. Good guys. We'll see you later.