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Hey, how's it going?

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Going good, going good.

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Um, um, I also invited, uh, Gio, Ron and Gio are the marketing and, uh, creating

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the marketing pieces and doing, um, Facebook ads and Google ads, they're

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responsible for building the tribe.

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So I figured I should probably have them.

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Yeah, we can kind of talk about this and get on here.

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And that kind of thing.

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So, yeah, I'm excited about, you know, this, this meeting, this possibility.

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This is a good, um, this is a good addition to what we're doing.

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And the fact that you're committed to helping each one of us get

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to a million dollars in revenue.

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So, um, with that commitment, you know, we're, we're ready, willing

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and able to do what we need to do.

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We just need guidance.

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Yeah.

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I think some of you guys are so close, uh, to the, to the thing that

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just, it's just tweaking the ads.

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It's just, you know, changing copy.

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It's like dialing in the offers.

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So I was like, let's just do some work sessions.

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Um, see how, see how it goes.

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But yeah, I see Giovanni's on here and Ron Rowan.

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Ron.

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Yep.

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See you on your team too.

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Okay.

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Hi Gio.

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Can you turn your cam?

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Oh, there you are.

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Hey, you've got a tiny house, black and white, tiny house for the background.

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Good.

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Good.

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I like that.

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Awesome.

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Yeah.

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So tell me like what you guys are working on now and like, where's, where's the,

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where's the friction, like what's not working?

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Well, um, I'm going to, I'm going to let Ron and, um,

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and Gio kind of, um, guide us on that.

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Basically, can I share my screen?

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Yeah.

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Um, and, and Ron, you might want to queue up some of the ads that we have too.

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Um,

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let's see.

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Hey, Sally.

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I had it queued up here, but I can't find it right now.

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There it is.

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So this is your ad.

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This is one of the ads that we have.

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Wait a minute.

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I forgot to share a sound.

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Wait a minute.

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Let me get back out of here.

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Stop share.

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I can already give you one suggestion.

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So Ron and Gio, this is Bruce and he is, um, he is our guide for today.

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So hi, Sally.

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All right.

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Let's be very early for Sally.

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I can't believe you're on here and on camera.

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Good for you.

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All right.

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Yeah.

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Now we're sharing sound.

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All right.

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Let me start all over again.

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We're calling this the seed to deed system.

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And our whole idea is to grow owners.

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You know, we, uh, want to take people who are currently renting and take that current

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rent spend and turn it into owning a home.

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And, you know, that seems impossible in a lot of ways, but we've figured

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a way to make it happen.

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It doesn't mean that you don't have to suffer a little bit.

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And I'll explain why in a minute.

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But it's a way to make it happen.

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It doesn't mean that you don't have to suffer a little bit.

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And I'll explain what that means a little bit later on, but it's worth it.

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It's worth it for the end product.

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So that's one.

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Okay.

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This is good.

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Okay.

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So there's some really good content there.

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I think the script is really good.

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Um, here's what I would say, and we can do this like now, like in the next two hours,

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I would pull out your phone and I would say, I just shoot it again.

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Um, the not on, not this, not recording with zoom.

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Um, I wouldn't use that as an ad to start with.

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If you're running it as an ad, pause it, stop it.

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Don't don't, that's not going to work.

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Um, for a number of reasons.

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One, you need to be like on the first frame of the video is you

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on screen talking full, full frame.

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Um, kill the countdown, kill the logo that came up at the beginning.

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Like it should, and you should hook, you got, you've got three

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seconds to hook people, right?

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So it'd be like that.

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I think you had a line and we can look at the script that you had.

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Um, do you have it written out anywhere?

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Um,

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Um, no, but we can certainly do that.

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Yeah.

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I think Gio, you might, you're the one that created the ad.

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We basically took, um, a snippet from our, our, uh, workshop and created that.

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There's a great, cause the, the ad's going to get played like over and over

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and over again, you know, hundreds of thousands of times on, on ads.

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So just, it's worth taking it like it's worth grabbing it from the video, like

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you did, cause that, I think there's some, I think that was the right.

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Content to, to use.

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I just think getting in the right format would be worth just rerecording it for.

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Um, and I would make it kind of casual on your phone.

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Um, not overly produced, even sitting down.

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If you're standing in front of a tiny home or just a home for that

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matter, um, would be great, but we can, we can workshop some, like

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a, a really good hook for you.

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Um, so yeah.

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Um, well, yeah.

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And that, that was our first, you know, one, when we wanted to look at what

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content we could take from one of the workshops we initially did.

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Um, and so Gio kind of pull like nine or 10, um, different videos to, to review.

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And, uh, you know, that was one of the, you know, there was another one, but

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that was even less and a lot longer.

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And I thought like, well, at the moment we wanted to run an ad, that's what we

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had that would work, um, in any capacity to, to start getting the word out because

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we weren't doing nothing at the, at that moment.

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So really it was just an exposure and awareness kind of thing, but that's

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not the only thing we have running.

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And it was our very initial one where we tried to kind of use some of what we've

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done to get a quick message out and just see kind of what the feedback would be.

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So, yeah.

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Just to throw it out there, just want to add some context because all

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this is kind of needs context.

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Otherwise it can just be looked at.

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It's like, well, what's wrong with that?

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What's wrong with that?

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But it's like, there's context to everything.

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Can you, um, can you pull up the three ads we have running and share those?

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Yeah.

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If you want to, I think so.

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Let me see.

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So that was our first one really short to the point.

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Um, then, okay.

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Can I share?

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So a couple examples, um, April that up.

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I just, you know, of course we, uh, are always going to lean on chat

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GPT just to quickly throw some ideas out here, but which you need a really good

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hook, so it would be great if you're going to spend an hour writing this script,

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you're going to spend 50 minutes, uh, five, zero minutes, most of the time,

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basically working on that first five seconds.

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Um, and what I would do is create a few variations of it, um, just the hook and

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you can try different things with the ad.

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So something along, like you basically need to get the fact that, because this

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is to go still from rent to from renting to, uh, paying rent to paying a mortgage.

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Is that right?

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It's still a goal.

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Um, so that's, you need to basically know that this is for a home.

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So that's why I think if you're visually standing in front of a tiny, like it

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doesn't have to be tiny house, but any, any home, um, and you kind of like, you

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know, uh, it just gives you context about, this is something to do with a home.

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If you're sitting in an office, doesn't, doesn't help.

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Like, uh, I would not like that.

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So you just want to give that, cause that's part of the thing that

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you're communicating is that.

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Um, so you could say like, these are some of the chat GPTs.

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I don't think they're perfect, but the context could be like, Hey, are you

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still paying your landlord's mortgage?

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What if you started paying your own?

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Um, and I'll drop these in the chat, but like, uh, home

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ownership may be closer than you think.

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Um, if you're rent, like, and then you can say like, if you're still, if you're

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renting, you know, and are trapped in the endless cycle of only ever renting,

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maybe you don't know that it's possible.

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Well, I'm hosting a workshop.

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I'm going to show you how to go from renting to this in whatever, this much

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time, and that's where you can introduce yourself in that point and be like, Hey,

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I'm Robin and, uh, I've, I've been doing this for a decade.

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You know, I've done X number of, you need something that qualifies you.

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I've done this many.

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Um, uh, uh, I've owned a home for 50 years and now I, or something.

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Yeah.

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We've bought a lot.

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You've bought and sold a bunch of homes.

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Like you, you have, um, uh, let me.

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Yeah.

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Yeah.

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Sorry.

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No, no, that's okay.

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Um, I just want to kind of run through it that way.

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We have, you have more to comment about and it might, it kind of come full

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circle once you kind of see the, the quick short-term kind of gamut of the

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marketing we have done up to this point as far from an ad perspective, then you

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can, so here is one, uh, there's actually.

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of them, but they're slightly different. One's a little bit like, I just consider it short version,

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kind of long version, as much as they're the same site. And so this was our second thing after we

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did that one, and I wanted to create something just visually appealing. It doesn't have, you know,

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probably the impact you would have if you did a video with, you know, Robin up front,

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and all that kind of stuff. But the point kind of was that we don't just do it for the ads. This is

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also going to be going on our Facebook page, potentially our group page. You know, there's

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potential emails we've sent out. So again, this was to kind of capture the essence of it.

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And then I had a short version for the challenge, and then a little bit more and more detailed. If

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people were on desktops, they wanted to read it. So I kind of did a tool, kind of like an

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almost like an A-B test, just to see if more or less. So that was the next step.

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Let me, okay, let's talk about this ad. Before you move on, let me just look at the ad here. So

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this is great. Visually, like it's obviously like colors and stuff. I think this would be a killer

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ad in a magazine. This is not, I would never run this ad on Facebook. And here's a few reasons why.

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There's just too much text. So I would kill all of that. Actually, let me do that again. I would do,

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I would kill just this section here. I kind of like the bottom part. I would kill this. I would

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kill, you can keep the dates, just put the date in here somewhere. So keep this and keep this part

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right here. Like just that part, just deleting a bunch of stuff will be super helpful to get.

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So the goal is like, you just want to hook them, learn the secrets to build,

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learn secrets and build your current. See, I don't know what that sentence means. I don't

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even know if it's a complete sentence, learn all the secrets and build using your current

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rent spend. We probably need a better hook than that. Yeah. So it could just be simple or like,

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you're like without- Turn your current rent spend into home ownership.

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Yeah. So it's always like, here's the promise, like own your own home without the this and this,

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right? Like some statement like that, like turn your rent into a mortgage without a massive

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down payment or something. So let me just show you guys like what, and I'm going to steal the

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screen real quick. It's a great example. So this is how simple our ads are. The first pass. There's

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a whole course we could probably teach on this and a whole different thing. But I did a course

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here where like, this is the whole ad. There's no logo. There's no, it's like, Hey, true or false?

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Your community is flourishing with Facebook groups and people, it just hooks you like,

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yes or no. Like my communities, or you can have like a quote, like I used, I attended seed,

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like you can just have like, Robin helped me. And I think you did this for your daughter. So

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you could literally have her write it for you and just be like, you know, Robin helped me take from

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my rent with this, you know, without this was a quote of a user saying something like that.

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Like, these are just little stats. So we do a first a pass like this because I throw 12, 10 or

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so ads at the algorithm. And then what you do is you see which things are winning. So you see the

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ones that the stars, those ones worked. Those ones that got the lowest click-through rate,

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this tend to work as well. I don't know why, but like high-ticket customers check quality content,

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like high-end custom app. Nope. Like don't have that. So then what I did is I first pass is just

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copy only. And you do this break. This is the whole ad. The square includes the little blue

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bar.

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Or if we have our colors, would we do our colors or just?

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Oh, just your colors. Yeah. But yeah, pick your, pick your green or whatever.

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Green and white or something. Yeah.

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You can see it's just to grab your attention and see if people click on it.

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Because the only reason you have an ad is to people. So if you're doing static,

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I would go super simple. And then the landing page, like most of that, you have like your

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check boxes and all that content could be really good, but that should be like the first thing you

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see on the landing page after you click. And then, you know, we take all the copy that works

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and we push that into like versions with, with, you know, pictures and graphics. And

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then you can kind of like try different versions of that. But it should just be very simple.

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We also flip it around for like portrait, if you want to make it more portrait focused.

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But anyway, start with, so I didn't use our fonts or anything. I use these like very simple,

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you know, just this very simple template. And you could spit these out in Canva very,

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very quickly. And I show you this because I don't know which of these is good. And you don't need

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to either. So we can throw out a.

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bunch of examples and you could literally like screenshot this and go back over to my

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thing here and be like, replace all of these with copy that would work for C2D.

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It's okay. It gets, it figured it out. So here we go. So like, I just wanted to get

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you guys as much value here as possible, but I'll, and I'll just paste all this in there

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for you guys. But like, I thought I'd be renting forever, but now I own my dream home. Honestly,

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at this point, I don't think you even need to like be a real quote. It can just be a

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concept. Like this is what people could say. We went from paying rent to paying our own mortgage

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and you can too. Like, even that's fine. That's, that could be something Robin could say. The path

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to ownership is complicated and confused, like true or false. The path to ownership, this is

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great. Renting, it even tried to like put the stars in there. It's, that's funny. So I would

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run these now, like I would, we could pull up right now. You could load them into your account.

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I can look at them before you send it, but I'll just paste that in the chat if you guys want any

261
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of that. But I just want to, what I'm trying to show you as well as the workflow of like,

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how you could, yeah, like Sally says, true or false owning a home. Owning your own home is easy.

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That's good. So you can try 12 versions and then it's not my opinion over yours or

264
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ChatGPT. It's just like, yeah. And then again, once those work, you could go back and add,

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like once you have one that's winning really well. And I'll show you what winning looks like.

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This is a very great little tactic. So,

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so we tried different audiences. We took, I'll just, I won't confuse you guys too much, but

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we took all those ads and you look at them like this, like cost per result.

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And I think we looked at cost per click. So some of these, this ad, for example,

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ad one, and I named them all that. So I know which one works. This ad one

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cost me 30 cents to get this person. This one down here costs a dollar 60.

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So this is the one we'd want to like, I would consider a winner.

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And you can see that also just looking at the number of clicks as well. Like this one got seven

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clicks. It was 40 cents a click. That one's pretty good too. So I could just look at this one and say,

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what was this one? It was your community management is automated and streamlined.

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So that would be one that you could take then, and then go to kind of more of the creative, like

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add a photo of a home, like the picture of the keys, I think are great. Like then you can kind

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of go to the next level. And all we did, I learned all of this for $20 all in. So there's some,

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I can maybe show you guys how to do this. I took a specific course on like,

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how to set this up, but you create a rule. And as soon as it spends, as soon as it gets

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a thousand impressions, or I think I said it's a 400 impressions, it turns it off.

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So it's like this little splash of like, it shows it to 400 people or 500 people, and you can make

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it a thousand people if you want. And once it does that, it turns it off for you. And then

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with that, you get a very even thing. It's not like one got $10 to play with. The other one got

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$1 to play with. So we've got 36 clicks. These clicks are not to try to get sales. It's just

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to try to get data to figure out what's working. And then if you want to take some of these,

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that could turn into your video ad as well. So that could be like a good strategy. Sorry,

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I just wanted to show you all of that. And then yeah, hopefully that gives you guys some ideas.

289
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Okay. All right, Ron, what else are we running? What other ads?

290
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Yeah, give me a second here. So then we have one other that has a split personality

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is the video we created. There's a version that I created that had a little bit more of a funny,

292
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corny sense to it, and then one without it. So I went ahead, here's a...

293
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I want to share your screen and your sound.

294
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Oh, it's not sharing. Okay. Yeah. Yeah. I haven't got it up yet. So...

295
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Sally, did you have a...

296
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Question comment. Well, yeah, I've come to do some work, but all I can do is hear you guys

297
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So I can't actually get on with what I need to work on

298
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Very rude great information, but I'm not ready for this and it's not specific to what I need to work on

299
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I've got to do this

300
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So, how do I mute you guys one? Yeah good question

301
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I share this in the first so there's a little where it says audio where you can like mute your mic

302
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There's a little up arrow. Yeah

303
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Then if I mute that

304
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Yeah, so what you do is you click and don't click the audio like mute you just there's a little arrow

305
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You click on the odd arrow up and then there's an option that says leave computer audio

306
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And that will actually you will disconnect from all of our sound

307
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If you want and then when you're ready, just click on it again, and you'll jump back in and we can get rid of all

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of our yapping

309
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Yeah, that's great team carry on working. That's awesome. Then I can get on and do what I needed to do

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James

311
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Okay, are you able to see my screen? I see it. Yeah go for it. Okay. Good. All right, so

312
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One second

313
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Okay, this is the kind of the quick Ricky version which is just kind of a more of a commie

314
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Corny funny thing just to add some little spice to this particular video. Then I have a version without it

315
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But there's Robin on video I know you could do it on a phone

316
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It's the person yes, it's good. I can't really hear it though. It's nuts

317
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Maybe I'm turn up. Yeah, it's good that you have the is it subtitled?

318
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Is that like so I think I added it in there?

319
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Okay, it's not like auto caption or whatever. You couldn't hear it

320
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No

321
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How about you Bruce

322
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No, but when you yeah when you share your screen, there's like an option to share the audio as well. Oh

323
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Okay. Yeah, I'm sure your screen and then

324
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Before you share again click. Yeah. Yeah. Yeah. Okay

325
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You gotta unshare it though first. Oh

326
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Okay, stop share

327
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All right shares share screen and it'll come up with an option to share audio

328
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Okay, share sound okay, that's an option on the side so okay

329
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I'll do that. So, let's see if that works

330
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All right now tell me if

331
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Go away, all right

332
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Yeah

333
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Yeah, we can hear now, yeah, you okay

334
00:23:21.280 --> 00:23:24.920
Okay, can we just pause it there I just want to do it in pieces so we can create

335
00:23:26.200 --> 00:23:34.920
Okay, so honestly, that's a killer opening scene. Okay, so that definitely will stop people scroll because people

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love

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Something that's like oh, is this person?

338
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Okay, like they you know, so like and it starts out with like you kind of panning up to it

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So I do think that's very very good. Actually, I

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Would even like if it pans up and be a little more integer like hey

341
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Hey, are you okay? Like, you know a little more like I don't know if you can kind of over overdo it, but make it

342
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Go ahead. No, I say that's a great way to grab people's attention because they hear

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That it leaves people with a lot of questions like

344
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Mr. Beast does this really really well like he only just opens a bunch of loops like you have this

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You have an open loop of like oh, is this guy? Okay, like what happened? How did he get there?

346
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Who is he like what's going where is this?

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Like well, you know, I don't even know this person is it just opens a ton of loops

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With that one little quick in a quick visual. So I do think that's really good

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And

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I

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Think okay. So then I think you can show like

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like

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And just make it very short. So like hey, hey, are you?

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Okay, you see the rent increase for like no more than one second and then it's just right into Robin like

355
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Yeah, that was a shortened version so I totally get what you're saying

356
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I did try to shorten that because obviously you don't want the drama to play out. The point is it's just a short version

357
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The point is

358
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to grab their attention, you know, they'll pay attention for that few seconds, and then they see

359
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the message, and then you go into the spiel. So, you know, it still may be slightly long, but,

360
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you know, I still wanted to keep some of the essence of it before I kind of cut too much.

361
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Yeah. And actually, I think it does a decent job of that, you know, it always could be,

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you know, more perfected. But, you know, I had literally like 10 minutes to record this before

363
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that gentleman was literally leaving for the day, because I just came up with the idea. And I

364
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thought, I got to quickly try to record this, because it came to me right away. And I didn't

365
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have anything written down. I'm like, okay, I want to wing this, just to try to because I mean,

366
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the point is, is that with for me, anyway, it's like, you know, we're just kind of getting this

367
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program off, off the bait, you know, try to get it going. So your initial one or two ads,

368
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how we started off with was, what can we quickly get up there? The second was like, I just wanted

369
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something kind of that postured it in a way that was like, positive. I know, image ads are not doing

370
00:25:59.040 --> 00:26:03.680
as well on Facebook as much anymore. But it was to kind of get going, get something out there. And

371
00:26:03.680 --> 00:26:10.400
it wasn't all going to be an ad. You know, we do put it on Facebook page. Can we see me? Can we

372
00:26:10.400 --> 00:26:14.480
play the rest of it there? Yeah, no, you can play the rest of it. Want to hear it? Want to watch it

373
00:26:14.480 --> 00:26:22.000
again? Or because you can just play it from here. Yeah. Okay. Not again. Are you tired of paying

374
00:26:22.000 --> 00:26:33.360
rent? Okay, pause it there. So basically, like, again, just so we're 13 seconds into the timeline.

375
00:26:33.360 --> 00:26:37.840
So Robin's face should be on screen saying this, like, at four seconds or five seconds. So it's

376
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like, hey, hey, are you okay? Like rent increase? Hey, I'm Robin, like, I'm Robin, but he would say

377
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like, hey, are you tired of paying rent? And even like, when he holds up the sign, like you see it

378
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for a second. And he's already saying, like, are you tired of paying? You know, that's the hook.

379
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And it's Robin on screen. And then to use within the first five to six seconds, like he's on

380
00:27:00.800 --> 00:27:05.440
camera talking to you, because you kind of got their attention. And now they're ready to know

381
00:27:05.440 --> 00:27:09.360
what this thing is about. And then you just, you know, if they see like, hey, are you tired of

382
00:27:09.360 --> 00:27:14.320
paying rent? Then they're like, the only thing, the only reason the first six or five to six

383
00:27:14.320 --> 00:27:19.760
seconds exists is to get you to watch the rest of the video. And I would make it very, very,

384
00:27:20.800 --> 00:27:29.440
like, concise. So like, that is it, hey, are you tired of paying rent? You know, I've helped people.

385
00:27:30.000 --> 00:27:36.640
Hey, I'm Robin. So like, question what it is. Hey, I'm Robin. I've been doing this some sort

386
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of qualifier, like one sentence of what you've been doing, or what gives you the right to

387
00:27:41.920 --> 00:27:49.040
help people. You know, I've owned 10 homes, or I've purchased this many homes over this many,

388
00:27:49.040 --> 00:27:55.440
over this many decades, whatever. And I've helped people do the same. And just say, hey,

389
00:27:55.440 --> 00:27:59.120
so I'm hosting a free workshop, or I don't know if it's paid, we got a free workshop,

390
00:28:00.000 --> 00:28:03.920
where I'm going to help step you through how to go and then just reiterate it how to go from paying

391
00:28:03.920 --> 00:28:10.160
rent to now like, to owning a home, click the link below. That's the whole ad. So that would be

392
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maybe 15 seconds to all in. We can try to write it out if you want the script. But

393
00:28:17.600 --> 00:28:21.760
so that would just take, I still want to watch the rest of it. But I'm just sharing like, I would,

394
00:28:21.760 --> 00:28:27.200
you're at the 13 second mark, which this is the end of the video, what should be going out?

395
00:28:28.560 --> 00:28:34.400
Definitely, because it's like, again, the only point of the ad is to get people to the website

396
00:28:34.400 --> 00:28:39.680
to go learn more about it. So we don't have to tell them everything about the workshop in here.

397
00:28:40.720 --> 00:28:46.720
Um, which I say all this to keep it really simple, because then it's less words to record,

398
00:28:46.720 --> 00:28:51.120
and it's more chance that you'll get it right after the fewer, fewest amount of tries, right?

399
00:28:51.680 --> 00:28:57.360
So cool. Okay, let's keep watching it. Sorry, I'll stop interrupting.

400
00:28:58.000 --> 00:29:01.280
No, yeah, we should probably just watch it all the way through. Because then you get the full

401
00:29:01.280 --> 00:29:05.200
context of what I was trying to go for, whether or not it should be shortened or not, we can,

402
00:29:05.200 --> 00:29:09.920
you know, we could definitely look to do that, that stuff. So you're tired of paying rent.

403
00:29:10.560 --> 00:29:16.320
Hi, I'm Robin Butler. And for the last 50 years, I've used unconventional but legal ways

404
00:29:16.320 --> 00:29:20.800
to acquire property. And I would like to help those of you that are throwing your money out

405
00:29:20.800 --> 00:29:26.640
the window as far as I'm concerned, when you're paying rent when you could be building up equity

406
00:29:26.640 --> 00:29:34.720
and getting tax benefits and everything from owning a home. Cool. That's great.

407
00:29:36.000 --> 00:29:43.200
Cool. Okay. So wait, wait, wait, wait, wait, wait. Okay, the encore.

408
00:29:47.040 --> 00:29:54.480
Okay. Good, good. All right. Okay. So I think that's, that's good. I think if you rerecord

409
00:29:54.480 --> 00:29:59.920
the video, I would be in a finished home, because they're not renting.

410
00:30:00.000 --> 00:30:06.000
thing of, you know, unfinished home. So then that it's visually telling me, like, do I want to go

411
00:30:06.000 --> 00:30:11.280
build a custom home? Do I want to go, like, like find a contractor to renovate my home? It's just,

412
00:30:11.280 --> 00:30:19.520
it's probably the wrong context. So potentially, like, just, you could be walking around the

413
00:30:19.520 --> 00:30:24.720
outside of a home or something that just, you know, you can be referencing that we're a home.

414
00:30:24.720 --> 00:30:31.440
Well, the reason why we did the home currently being built is the system is that you're going

415
00:30:31.440 --> 00:30:36.480
to either build a home, own or build a home, or you're going to hire a contractor to build a home.

416
00:30:36.480 --> 00:30:41.360
And you're going to live in a tiny home on the lot that you just purchased for six months while

417
00:30:41.360 --> 00:30:46.080
you save up your down payment. But that's how the system works. And that's why the framing.

418
00:30:46.080 --> 00:30:53.520
So that, what you just said there should be in the ad. Like, not anything else. Like,

419
00:30:53.520 --> 00:30:58.640
because it's got, like, I don't have the context of the system. And you can kind of just say,

420
00:31:00.400 --> 00:31:03.040
you have to give the whole thing away. But that could be at least be on the page.

421
00:31:04.080 --> 00:31:08.160
You don't want to keep that a mystery until the event, you just want to be right up front, like,

422
00:31:08.960 --> 00:31:12.720
so I've got a system that allows you to purchase your own property,

423
00:31:12.720 --> 00:31:17.520
build your own home, and do all of this without having to, you know, take on,

424
00:31:17.840 --> 00:31:24.480
you know, without depleting your cash flow or without any additional, without breaking the bank

425
00:31:24.480 --> 00:31:32.480
or with your current rent budget or something like that, you know, current rent budget.

426
00:31:32.480 --> 00:31:37.840
Because that sounds really impressive. And that's a cool, cool system. So I think,

427
00:31:37.840 --> 00:31:42.320
because that there's something, there's a good, they know exactly what to expect now, like,

428
00:31:43.280 --> 00:31:48.560
it's actually better than just, like, owning, because at first, like, and this is, and I know,

429
00:31:48.560 --> 00:31:52.480
like, we know this, I've been talking to you a lot about it. And we've watched the video and

430
00:31:52.480 --> 00:31:58.320
we're paused and we're talking all the things and I still didn't understand what this was for. Okay.

431
00:31:58.320 --> 00:32:03.360
Yeah, there's two paths. There's two paths, either own or build or use a contractor,

432
00:32:03.360 --> 00:32:04.640
but you're not going to build a house.

433
00:32:04.640 --> 00:32:08.800
And I think to go from, like, you know, you're not going to build a house,

434
00:32:09.120 --> 00:32:10.800
but you're not going to build a house.

435
00:32:10.800 --> 00:32:19.680
And I think to go from, like, so in the ads and the workshop and the landing page, like,

436
00:32:19.680 --> 00:32:25.440
don't worry about, you can call it the C2D thing somewhere as a title, but don't worry too much

437
00:32:25.440 --> 00:32:33.200
about the logo and all that, because it's, no one knows what that is yet. So they don't have

438
00:32:33.200 --> 00:32:40.800
any context for what, like, what they're talking about. So I think that's great.

439
00:32:40.800 --> 00:32:48.000
I mean, we can try to write the ad there, but I would, so then I would be standing in front

440
00:32:48.000 --> 00:32:53.600
of a tiny home. So I don't know if you have a tiny home that's on a property being built.

441
00:32:53.600 --> 00:32:57.920
I mean, that would be ideal because you could be like, you know, I'm going to show you how to,

442
00:32:58.880 --> 00:33:01.200
do they rent the tiny home, I assume?

443
00:33:01.760 --> 00:33:07.440
Well, basically what, no, what they do is they take the current rent spent and put it into escrow

444
00:33:08.480 --> 00:33:14.320
for their closing. And they're supposed to do certain things like improve their credit or

445
00:33:14.320 --> 00:33:19.760
don't buy a car or do the right thing while we build, while we build their house. And if they

446
00:33:19.760 --> 00:33:28.240
don't, if they screw themselves up in six months, then they lose that 1,200, 1,500, whatever they

447
00:33:28.240 --> 00:33:31.840
were putting into escrow. And that is renting the home. Otherwise they get

448
00:33:31.840 --> 00:33:33.920
free rent for six months when they buy the house.

449
00:33:35.360 --> 00:33:36.640
Uh-huh. Gotcha.

450
00:33:42.720 --> 00:33:46.160
I think this is really cool. I don't know if you need a challenge.

451
00:33:48.640 --> 00:33:52.080
No, speak freely, you know, we're here.

452
00:33:53.520 --> 00:33:55.840
So that's the ultimate, is that what you're trying to sell them? Or are you trying to?

453
00:33:56.800 --> 00:33:59.600
Yeah, we want to help a thousand families.

454
00:34:00.960 --> 00:34:07.440
So you, what does that cost? Is it like, how do you make money? Is it in the building?

455
00:34:08.000 --> 00:34:09.520
We make money by building the house.

456
00:34:11.120 --> 00:34:11.920
Yeah, that's how.

457
00:34:11.920 --> 00:34:14.000
There's no extra cost to you.

458
00:34:15.440 --> 00:34:16.000
I'm sorry?

459
00:34:16.000 --> 00:34:21.600
There's no extra, like there's no extra fees that they have to pay. It's just when they,

460
00:34:21.600 --> 00:34:23.520
when you build the house, you do it for them.

461
00:34:24.400 --> 00:34:31.679
Well, we charge $9.97 in order to get in there and that's it. And then they take the current

462
00:34:31.679 --> 00:34:37.280
rent spent for six months, put it in escrow and that's all they do. And they close on a house.

463
00:34:37.280 --> 00:34:42.719
Okay. They put the expertise and guidance during this process. That's really what, you know,

464
00:34:43.679 --> 00:34:44.880
a big part of it.

465
00:34:44.880 --> 00:34:47.520
But they are using you to build it because that's where you're making,

466
00:34:48.320 --> 00:34:49.920
that's where you're actually making your money.

467
00:34:50.400 --> 00:34:54.800
Yeah. They're going to use, they're using us to either guide them through the owner builder

468
00:34:54.800 --> 00:34:59.840
process, or they're using us to actually, I have a general contractor, Steve.

469
00:35:00.000 --> 00:35:02.000
And we'll build the house for us

470
00:35:02.200 --> 00:35:04.200
This is great. Very cool

471
00:35:05.160 --> 00:35:08.800
Was anything else you want to show me? I want to draw what I think you guys could do

472
00:35:10.320 --> 00:35:12.800
No, those that's kind of the beginning of our

473
00:35:14.140 --> 00:35:16.140
Advertising as you can see it's kind of progressed

474
00:35:16.360 --> 00:35:22.440
But it's like, you know, it's it's I'd like to more time be able to create more simplified

475
00:35:23.120 --> 00:35:25.120
versions of of it and

476
00:35:26.080 --> 00:35:32.320
You know get get direct to our message and I think that's what you've been alluding to kind of you know

477
00:35:32.320 --> 00:35:38.160
Speaking of it's like, you know get a specific message and kind of hone in on that and that'll draw them

478
00:35:39.040 --> 00:35:42.120
You know to our to our stuff. Gotcha

479
00:35:42.760 --> 00:35:47.040
Okay, I think this is good. I think you can I think you guys are the things are cool

480
00:35:47.040 --> 00:35:49.040
I always thought this was a cool

481
00:35:49.800 --> 00:35:51.800
product

482
00:35:52.280 --> 00:35:54.280
So I

483
00:35:54.360 --> 00:35:56.360
Would do this

484
00:35:57.520 --> 00:36:00.920
Yeah, this is this is what I would I'm trying to give you guys that like if

485
00:36:02.040 --> 00:36:07.800
You guys like if I was coming to be like your chief marketing person for the next two weeks

486
00:36:07.800 --> 00:36:09.800
Like this is how was what we would do

487
00:36:10.720 --> 00:36:12.720
Get the most

488
00:36:13.120 --> 00:36:18.120
Most okay. So let me sorry little tools not cooperating

489
00:36:20.240 --> 00:36:22.240
So I would have

490
00:36:22.640 --> 00:36:23.640
A

491
00:36:23.640 --> 00:36:26.840
This is called like a VSL a video sales letter

492
00:36:27.480 --> 00:36:31.320
So I think you guys are doing a lot of work to get people into a challenge

493
00:36:31.320 --> 00:36:35.480
And it's like by the time that's like so diluted to who's saying at the end to get the offer

494
00:36:35.480 --> 00:36:37.480
Like you've you've kind of lost people

495
00:36:38.320 --> 00:36:40.320
and

496
00:36:40.680 --> 00:36:42.680
They're not really like learning

497
00:36:43.800 --> 00:36:46.160
there's some things you can make them aware of but

498
00:36:47.760 --> 00:36:49.720
So

499
00:36:49.720 --> 00:36:52.720
Anyway, so I think you could you could people should

500
00:36:55.160 --> 00:36:58.680
Okay, it's coming it's coming together I would do it this way actually then

501
00:37:04.280 --> 00:37:06.280
Okay, I would record like a a

502
00:37:08.520 --> 00:37:11.080
15 to 20 minute no more

503
00:37:11.920 --> 00:37:14.760
version free training thing here

504
00:37:15.360 --> 00:37:20.960
The goal here is to like, you know put in your email address and name and become an opt-in

505
00:37:22.680 --> 00:37:24.680
So it's it's name

506
00:37:25.320 --> 00:37:28.840
Email and then you start watching it. So it goes from the ad

507
00:37:29.520 --> 00:37:33.840
Hey, so I only say this to see the full picture so that you don't have to

508
00:37:34.480 --> 00:37:36.840
You can just do this ad once I would say like hey

509
00:37:36.840 --> 00:37:42.040
I've put together a free training that will show you step by step how to do this thing

510
00:37:43.040 --> 00:37:44.680
Name email

511
00:37:44.680 --> 00:37:50.520
This page is tiny. Like this almost is like closer to what you guys had on your

512
00:37:51.320 --> 00:37:52.560
ad

513
00:37:52.560 --> 00:37:55.800
Right, so it's it's like a few bullet points

514
00:37:57.000 --> 00:37:59.000
Here, let me just go

515
00:38:00.200 --> 00:38:03.160
It's it's the this get this

516
00:38:04.640 --> 00:38:06.840
Get that like, you know

517
00:38:12.720 --> 00:38:16.720
So you have a couple bullets, you know a hero title here

518
00:38:20.520 --> 00:38:24.560
Very very simple and into and into this right so it's super quick

519
00:38:27.320 --> 00:38:29.320
And a button they

520
00:38:29.720 --> 00:38:35.120
Hey go, so it's kind of just like confirms like I'm on the right place name and email now you got a lead

521
00:38:35.320 --> 00:38:38.400
Okay, that's that's the that's the whole point is you got like this lead?

522
00:38:39.400 --> 00:38:44.840
Here you capture their email and then immediately they're on the page this could be 15-20 minutes

523
00:38:46.320 --> 00:38:50.760
And go like, you know, whatever the training is here and then there's one

524
00:38:51.600 --> 00:38:53.600
giant button here that says like

525
00:38:53.920 --> 00:38:55.920
apply

526
00:38:56.000 --> 00:38:59.960
You guys need people to apply to this I think

527
00:39:02.240 --> 00:39:03.480
Because

528
00:39:03.480 --> 00:39:06.360
You go through the training and then you say like this is good

529
00:39:06.360 --> 00:39:08.360
You have to put an application in

530
00:39:09.200 --> 00:39:14.320
Their renters they're used to doing applications. So you want to apply to work with us?

531
00:39:15.240 --> 00:39:17.240
We give you all the information

532
00:39:17.800 --> 00:39:19.000
here

533
00:39:19.000 --> 00:39:21.000
apply

534
00:39:21.520 --> 00:39:25.840
For the program you don't even have to say how much it is just at the end of this you tell them like hey

535
00:39:25.840 --> 00:39:27.560
so we're looking for

536
00:39:27.560 --> 00:39:34.280
50 people this year or X number of people this, you know month. We're looking we're looking to take on 10 new clients this month

537
00:39:35.080 --> 00:39:40.160
If you're interested, please apply that goes to a form and then you get on a call with them

538
00:39:40.840 --> 00:39:44.640
Now you get like Robin I would if you can do it, I would have you just on the call

539
00:39:45.280 --> 00:39:50.520
Because they're gonna fill out the information. They're trying to sell themselves to you of why you should consider them

540
00:39:50.920 --> 00:39:56.500
Hey, this is my what do you then you ask them all the right questions? What are you currently paying for rent?

541
00:39:57.160 --> 00:39:59.840
$1,500. What do you think your credit score ranges?

542
00:40:00.000 --> 00:40:01.640
it's under 600.

543
00:40:01.640 --> 00:40:03.400
What do you think this,

544
00:40:03.400 --> 00:40:04.940
you look at all the answers to that

545
00:40:04.940 --> 00:40:06.600
and you can just decide if it's worth

546
00:40:06.600 --> 00:40:08.720
getting on a call with them or not.

547
00:40:08.720 --> 00:40:09.560
So.

548
00:40:09.560 --> 00:40:10.380
And that's what the form would have on it

549
00:40:10.380 --> 00:40:12.600
but we have all those questions on it.

550
00:40:12.600 --> 00:40:14.520
So that's when they get on a call,

551
00:40:14.520 --> 00:40:16.660
I know what they're saying.

552
00:40:16.660 --> 00:40:18.660
Yeah, I've got that form already written.

553
00:40:18.660 --> 00:40:19.500
Perfect.

554
00:40:19.500 --> 00:40:21.280
The questions that I have to ask.

555
00:40:21.280 --> 00:40:22.120
Yeah.

556
00:40:22.120 --> 00:40:26.000
It would be like, you know, income range,

557
00:40:26.000 --> 00:40:29.980
it would be like credit score range.

558
00:40:31.100 --> 00:40:32.660
It could be.

559
00:40:32.660 --> 00:40:34.340
Current rent, current savings,

560
00:40:34.340 --> 00:40:36.740
how much they have, you know, stuff like that.

561
00:40:36.740 --> 00:40:38.940
Yeah, because you're just trying to see like,

562
00:40:40.560 --> 00:40:42.540
yeah, exactly.

563
00:40:42.540 --> 00:40:43.380
So if you've got the form,

564
00:40:43.380 --> 00:40:44.580
it's just probably just reorganizing

565
00:40:44.580 --> 00:40:46.300
some of the stuff you have.

566
00:40:46.300 --> 00:40:48.140
And then this just goes to a page that says,

567
00:40:48.140 --> 00:40:50.660
thank you, we will reach out to you, right?

568
00:40:52.300 --> 00:40:54.820
Like, we'll be in touch.

569
00:40:54.840 --> 00:40:56.760
Are you gonna send this to us?

570
00:40:56.760 --> 00:40:58.640
It's recorded, but I can,

571
00:40:58.640 --> 00:41:01.920
yeah, I'll screenshot it when we're done if you want.

572
00:41:01.920 --> 00:41:05.920
But the recording, we'll put the recording in the app.

573
00:41:07.360 --> 00:41:08.240
Okay.

574
00:41:08.240 --> 00:41:10.160
So, because I think this is the,

575
00:41:10.160 --> 00:41:11.600
now what I would do,

576
00:41:12.600 --> 00:41:13.480
okay, this is great.

577
00:41:13.480 --> 00:41:14.800
This is just your, this is the top,

578
00:41:14.800 --> 00:41:16.040
this is the hard part stuff.

579
00:41:16.040 --> 00:41:18.920
Go get, find people, let them become your customers.

580
00:41:18.920 --> 00:41:22.000
Once they're done and you guys start working with them,

581
00:41:22.000 --> 00:41:23.680
one of the bonuses that you will have

582
00:41:23.700 --> 00:41:25.300
or one of the ways that you'll deliver

583
00:41:25.300 --> 00:41:28.260
all this content to them is gonna be in your group, okay?

584
00:41:28.260 --> 00:41:31.620
So that's where you will have the Tribe Social app.

585
00:41:31.620 --> 00:41:33.120
Hey, you're one of these renters.

586
00:41:33.120 --> 00:41:34.460
You're gonna connect with other people

587
00:41:34.460 --> 00:41:36.340
who are also doing this transition.

588
00:41:36.340 --> 00:41:39.340
We're gonna share like hacks on like,

589
00:41:39.340 --> 00:41:41.100
hey, you've never lived in a tiny home before.

590
00:41:41.100 --> 00:41:43.460
Here's the 10 things you should get on Amazon

591
00:41:43.460 --> 00:41:46.700
to make the first things you're gonna need to buy.

592
00:41:46.700 --> 00:41:48.860
Like, there's just all these cool resources they can share.

593
00:41:48.860 --> 00:41:51.120
They're all be like, yeah, we're all in this together.

594
00:41:51.120 --> 00:41:52.980
That's kind of the Tribe piece of it

595
00:41:53.000 --> 00:41:55.880
is like, hey, all these 10 families

596
00:41:55.880 --> 00:41:58.320
are all trying to do this at the same time.

597
00:41:58.320 --> 00:42:00.640
And we have this little app that we can like post

598
00:42:00.640 --> 00:42:03.660
funny things and like innovative stuff.

599
00:42:03.660 --> 00:42:07.520
And you can kind of build some like community around like,

600
00:42:07.520 --> 00:42:09.960
hey, it's gonna kind of suck for a while.

601
00:42:09.960 --> 00:42:12.960
Like we went from living in a, you know,

602
00:42:12.960 --> 00:42:14.480
thousand square foot home to like,

603
00:42:14.480 --> 00:42:17.880
now we're in a tiny home for a few months.

604
00:42:17.880 --> 00:42:20.960
You know, just, you kind of make that part of the journey

605
00:42:20.960 --> 00:42:21.980
and people kind of get used to it.

606
00:42:21.980 --> 00:42:26.400
But from this, like, I would just go,

607
00:42:26.400 --> 00:42:27.560
I'm gonna do it down here.

608
00:42:27.560 --> 00:42:32.560
It's just go to a, like you guys review it

609
00:42:33.400 --> 00:42:35.480
and you can have that go to a spreadsheet or something

610
00:42:35.480 --> 00:42:36.960
where it's easy to review.

611
00:42:36.960 --> 00:42:41.160
And then if they qualify, you know,

612
00:42:42.400 --> 00:42:45.660
I would do the calls Robin yourself if you can.

613
00:42:45.660 --> 00:42:46.500
Yeah.

614
00:42:46.500 --> 00:42:48.600
Because you will quickly, and if you're,

615
00:42:48.600 --> 00:42:50.400
you can see now like this person's,

616
00:42:50.400 --> 00:42:51.800
they're not gonna be hundreds of calls.

617
00:42:52.620 --> 00:42:55.580
It's gonna be like a few people that you think are,

618
00:42:55.580 --> 00:42:56.740
you know, legit.

619
00:42:56.740 --> 00:42:57.580
Yeah.

620
00:42:57.580 --> 00:43:00.740
And I can adjust whatever they say to what,

621
00:43:00.740 --> 00:43:02.940
like this one guy talked with just before this call,

622
00:43:02.940 --> 00:43:04.980
he's got 50 grand to put down,

623
00:43:04.980 --> 00:43:08.900
but he can't qualify for $150,000 purchase.

624
00:43:08.900 --> 00:43:13.900
So what I can do is if it costs me 85,000 to build a house,

625
00:43:13.900 --> 00:43:16.500
I need another 35,000 from a private lender

626
00:43:16.500 --> 00:43:19.060
and I can owner finance him in to it

627
00:43:19.060 --> 00:43:21.140
and still make the sale work.

628
00:43:21.200 --> 00:43:23.720
And I know all these kinds of things

629
00:43:23.720 --> 00:43:27.860
to make something happen if it has to, that has to happen.

630
00:43:27.860 --> 00:43:28.700
Yeah.

631
00:43:28.700 --> 00:43:29.880
I think it's, I think this is great.

632
00:43:29.880 --> 00:43:31.720
I think for the type of thing that you're doing,

633
00:43:31.720 --> 00:43:36.720
because you're, it's, I think that,

634
00:43:37.000 --> 00:43:41.680
so what you can do then is right now you're gonna have,

635
00:43:41.680 --> 00:43:43.460
this is your traffic source here.

636
00:43:45.920 --> 00:43:48.740
Let me just make this a little better.

637
00:43:49.740 --> 00:43:51.920
You got traffic here.

638
00:43:51.920 --> 00:43:53.040
Then it's just a matter of like,

639
00:43:53.040 --> 00:43:57.060
how else can I get people to go through this process?

640
00:43:57.060 --> 00:43:57.900
Right?

641
00:43:57.900 --> 00:44:02.900
So now you can, once they go through this,

642
00:44:03.800 --> 00:44:05.680
you can do follow-up emails,

643
00:44:05.680 --> 00:44:09.360
getting them over to the application thing if you want.

644
00:44:09.360 --> 00:44:11.800
It's like, hey, they put their,

645
00:44:11.800 --> 00:44:13.920
there's a lot of automation stuff you guys can do

646
00:44:13.920 --> 00:44:17.200
using ActiveCampaign or things like that.

647
00:44:17.200 --> 00:44:21.500
They put their email in and then you check like in a day,

648
00:44:21.500 --> 00:44:23.220
have they filled out the form?

649
00:44:23.220 --> 00:44:24.240
No.

650
00:44:24.240 --> 00:44:26.580
Hey, like you sent an email from Robin.

651
00:44:26.580 --> 00:44:28.940
Now I'd make it very personal to just Robin for now.

652
00:44:28.940 --> 00:44:29.780
Just keep it simple.

653
00:44:29.780 --> 00:44:32.920
Like, hey, saw you signed up for the training.

654
00:44:34.060 --> 00:44:37.820
You know, we have this cool, whatever.

655
00:44:37.820 --> 00:44:38.660
You can share,

656
00:44:38.660 --> 00:44:40.060
you don't necessarily have to go straight to the offer,

657
00:44:40.060 --> 00:44:43.060
but you can have ways to get people back in

658
00:44:43.060 --> 00:44:44.500
because you can see where the breakdown is.

659
00:44:44.500 --> 00:44:47.180
If they click on this and immediately they see the training

660
00:44:48.160 --> 00:44:49.000
and they don't apply,

661
00:44:49.000 --> 00:44:51.280
you can go reach out to them and get them to come back

662
00:44:51.280 --> 00:44:55.160
and either finish the training or ask them questions.

663
00:44:55.160 --> 00:44:57.880
But if they have this way where they can just reply to you

664
00:44:57.880 --> 00:45:00.280
and they may just reply directly to those emails.

665
00:45:00.000 --> 00:45:03.600
Because it's much more personal if it's coming from Robin.

666
00:45:03.600 --> 00:45:06.520
And you can just say, they may have a question like,

667
00:45:06.520 --> 00:45:08.080
I don't know what this is.

668
00:45:08.080 --> 00:45:09.480
My credit's really bad.

669
00:45:09.480 --> 00:45:11.240
I don't know if this will work for me.

670
00:45:11.240 --> 00:45:12.640
And then you can just respond.

671
00:45:12.640 --> 00:45:14.880
Like, hey, we'll go ahead and fill out an application.

672
00:45:14.880 --> 00:45:17.600
And if it's a good fit, well, we can chat.

673
00:45:17.600 --> 00:45:20.440
So you just constantly, even if you have a little side

674
00:45:20.440 --> 00:45:22.440
conversation with them, you're putting them back

675
00:45:22.440 --> 00:45:25.600
into the funnel and letting them continue down the path.

676
00:45:25.600 --> 00:45:29.840
Because this has a nice system to get them qualified

677
00:45:29.840 --> 00:45:31.280
and then over to you.

678
00:45:31.280 --> 00:45:37.640
So hopefully that helps, yeah.

679
00:45:37.640 --> 00:45:38.880
Good stuff, good stuff.

680
00:45:38.880 --> 00:45:43.880
Does that sound doable or confusing or?

681
00:45:43.880 --> 00:45:44.880
What do you think, Ron?

682
00:45:48.560 --> 00:45:52.640
Yeah, I mean, like I said, I've been kind of mentioning

683
00:45:52.640 --> 00:45:55.880
some stuff around what we're trying to accomplish.

684
00:45:55.880 --> 00:45:57.760
And I think it's really hard for people

685
00:45:57.760 --> 00:46:00.800
to make the commitment for the five days.

686
00:46:00.800 --> 00:46:04.600
I think it's, for people who are just really trying

687
00:46:04.600 --> 00:46:08.080
to get a program off the ground, I

688
00:46:08.080 --> 00:46:10.920
think it's a hard sell for five days.

689
00:46:10.920 --> 00:46:14.720
And to get them to commit to something that is,

690
00:46:14.720 --> 00:46:16.840
I mean, if they're not fully committed to something like

691
00:46:16.840 --> 00:46:19.040
that, you're likely going to lose them.

692
00:46:19.040 --> 00:46:23.040
So this definitely has more of the flow that would,

693
00:46:23.040 --> 00:46:27.640
it kind of breaks it up into the digestible chunks

694
00:46:27.640 --> 00:46:30.160
that you're just trying to sell them on the next step.

695
00:46:30.160 --> 00:46:33.920
And as opposed to trying to get it all.

696
00:46:33.920 --> 00:46:35.200
Do we have the video?

697
00:46:35.200 --> 00:46:37.920
Do we have to create some video ads then as a first step?

698
00:46:37.920 --> 00:46:40.520
And the image ads would be like the first step

699
00:46:40.520 --> 00:46:42.240
to make this happen?

700
00:46:42.240 --> 00:46:45.080
Yeah, I would say it all filled out first.

701
00:46:45.080 --> 00:46:48.880
So where to start would be like here.

702
00:46:48.880 --> 00:46:53.360
Let me make this like a.

703
00:46:53.360 --> 00:46:55.240
So here is kind of I'd start over here

704
00:46:55.240 --> 00:46:59.720
with this, the training.

705
00:46:59.720 --> 00:47:03.120
I would do it again.

706
00:47:03.120 --> 00:47:10.040
And there's a whole like, you probably have some scripts.

707
00:47:10.040 --> 00:47:12.440
I know you've been a bunch of different programs and stuff,

708
00:47:12.440 --> 00:47:15.080
but there's kind of a VSL script that you

709
00:47:15.080 --> 00:47:20.000
can use where it's like the three keys to whatever.

710
00:47:20.000 --> 00:47:21.560
The three like.

711
00:47:21.560 --> 00:47:23.840
I've got Russell Bronson's expert secrets.

712
00:47:23.840 --> 00:47:27.240
And in the back, he's got a short script there

713
00:47:27.240 --> 00:47:29.960
that I can just plug and play with.

714
00:47:29.960 --> 00:47:33.360
So that's the idea is you're taking three objections

715
00:47:33.360 --> 00:47:35.160
of my credit score is bad.

716
00:47:35.160 --> 00:47:37.000
I don't have a bunch of money.

717
00:47:37.000 --> 00:47:41.600
I don't know how to find property that is available

718
00:47:41.600 --> 00:47:42.600
in my area or whatever.

719
00:47:42.600 --> 00:47:44.960
Like just the debate and you basically

720
00:47:44.960 --> 00:47:46.760
create those as the three, whatever

721
00:47:46.760 --> 00:47:48.120
their biggest objections are.

722
00:47:48.120 --> 00:47:50.840
You make those the three main things you teach on.

723
00:47:50.840 --> 00:47:53.080
The only thing you're not trying to convince.

724
00:47:53.080 --> 00:47:56.840
This is not about your program and how much it costs

725
00:47:56.840 --> 00:47:57.760
or any of that.

726
00:47:57.760 --> 00:48:00.720
It's just if you were to do this on your own,

727
00:48:00.720 --> 00:48:02.160
here's what I would tell you to do.

728
00:48:02.160 --> 00:48:02.680
Go do this.

729
00:48:02.680 --> 00:48:03.200
Go do this.

730
00:48:03.200 --> 00:48:04.040
Go do that.

731
00:48:04.040 --> 00:48:05.480
Do this.

732
00:48:05.480 --> 00:48:06.760
There are things like this.

733
00:48:06.760 --> 00:48:08.520
Now, if you need help working through that,

734
00:48:08.520 --> 00:48:10.200
we have a whole programming system.

735
00:48:10.200 --> 00:48:11.800
Our team would love to talk with you.

736
00:48:11.800 --> 00:48:12.720
Apply below.

737
00:48:12.720 --> 00:48:15.800
And we'll love to see if we can help you out

738
00:48:15.800 --> 00:48:17.080
through this journey.

739
00:48:17.080 --> 00:48:20.760
You can have a free application below.

740
00:48:20.760 --> 00:48:24.640
So that's the, it's exactly that thing.

741
00:48:24.640 --> 00:48:26.560
And if you want to record this and share that,

742
00:48:26.560 --> 00:48:28.160
I'm happy to look it over.

743
00:48:28.160 --> 00:48:30.800
If you want to write a script and give,

744
00:48:30.800 --> 00:48:32.840
I can definitely give you something like that.

745
00:48:32.840 --> 00:48:36.640
And do that from a tiny house in the background.

746
00:48:36.640 --> 00:48:37.960
I can do that.

747
00:48:37.960 --> 00:48:39.800
So this one can just be in your office.

748
00:48:39.800 --> 00:48:42.120
It doesn't have to be.

749
00:48:42.120 --> 00:48:45.080
This is just more training.

750
00:48:45.080 --> 00:48:48.200
The ads here, that's where it could be useful out

751
00:48:48.760 --> 00:48:53.560
is the tiny house and stuff out here.

752
00:48:53.560 --> 00:48:59.440
And then I think I would edit this like a video, though.

753
00:48:59.440 --> 00:49:05.200
So if Ron is doing your editing and stuff, have B-roll.

754
00:49:05.200 --> 00:49:08.040
Have text come up.

755
00:49:08.040 --> 00:49:11.080
Even though it's 10, 15 minutes, have it produced.

756
00:49:11.080 --> 00:49:12.400
I wouldn't do that initially.

757
00:49:12.400 --> 00:49:14.160
Send me a version, or I can happily

758
00:49:14.160 --> 00:49:15.740
give you guys some feedback before you

759
00:49:15.740 --> 00:49:20.460
spend a ton of time making it very produced.

760
00:49:20.460 --> 00:49:22.700
But this can spend time to keep people engaged.

761
00:49:22.700 --> 00:49:23.740
It doesn't have to be 50.

762
00:49:23.740 --> 00:49:25.220
You can do it in 10 minutes better.

763
00:49:25.220 --> 00:49:27.580
If you do it in seven minutes, even better.

764
00:49:27.580 --> 00:49:32.020
Doesn't have to be that, but definitely no more than 20

765
00:49:32.020 --> 00:49:35.020
minutes would be great.

766
00:49:35.020 --> 00:49:38.740
And that is essentially your entire script.

767
00:49:38.740 --> 00:49:40.260
Let me send you one other resource.

768
00:49:40.260 --> 00:49:44.900
The iMinute, what's it called?

769
00:49:55.820 --> 00:49:57.740
Yeah, I think I know what you're talking about.

770
00:50:00.000 --> 00:50:03.000
There's this like script that...

771
00:50:03.000 --> 00:50:05.000
Five-minute course or something like that.

772
00:50:05.000 --> 00:50:07.000
Yeah, it's the...

773
00:50:07.000 --> 00:50:10.000
She was from a while ago at Funnel.

774
00:50:10.000 --> 00:50:12.000
I forget her name now.

775
00:50:12.000 --> 00:50:14.000
Yeah, I know who you're talking about.

776
00:50:14.000 --> 00:50:16.000
It's in Expert Secrets, too.

777
00:50:16.000 --> 00:50:19.000
Yeah, anyway, so there's a great example.

778
00:50:19.000 --> 00:50:24.000
This girl gives a five-minute version of that,

779
00:50:24.000 --> 00:50:28.000
but just to get some inspiration.

780
00:50:28.000 --> 00:50:30.000
But if I see it, I'll send it to you.

781
00:50:30.000 --> 00:50:34.000
But one thing I would do is I'd start here.

782
00:50:34.000 --> 00:50:35.000
As far as where your energy goes,

783
00:50:35.000 --> 00:50:38.000
don't worry about the ads and stuff just yet.

784
00:50:38.000 --> 00:50:40.000
If your team, if you guys have someone

785
00:50:40.000 --> 00:50:41.000
building out the page,

786
00:50:41.000 --> 00:50:44.000
like you've got this page, it sounds like.

787
00:50:44.000 --> 00:50:46.000
This page you already have.

788
00:50:46.000 --> 00:50:48.000
It's just, I would just change the wording

789
00:50:48.000 --> 00:50:50.000
to say like, watch the free training

790
00:50:50.000 --> 00:50:52.000
instead of sign up for the challenge, right?

791
00:50:52.000 --> 00:50:54.000
So whatever the pages you have now,

792
00:50:54.000 --> 00:50:56.000
I think you have like a workshop page,

793
00:50:56.000 --> 00:50:58.000
just duplicate it and then change it all

794
00:50:58.000 --> 00:51:03.000
to like free training wording.

795
00:51:03.000 --> 00:51:06.000
And you can keep it really short, actually.

796
00:51:06.000 --> 00:51:07.000
Just like in this training,

797
00:51:07.000 --> 00:51:10.000
you're going to learn these three bullet points.

798
00:51:10.000 --> 00:51:12.000
You know, get them to put their name and email in.

799
00:51:12.000 --> 00:51:13.000
This is the second page.

800
00:51:13.000 --> 00:51:15.000
Now what you can also do is if you've got

801
00:51:15.000 --> 00:51:17.000
people's emails, so like from past workshops

802
00:51:17.000 --> 00:51:19.000
and challenges, I would start here.

803
00:51:19.000 --> 00:51:22.000
Like I'd set this page up with the training

804
00:51:22.000 --> 00:51:23.000
and the application.

805
00:51:23.000 --> 00:51:24.000
That's pretty much all you need,

806
00:51:24.000 --> 00:51:25.000
just those two things.

807
00:51:25.000 --> 00:51:28.000
And then just go and email everybody on your list

808
00:51:28.000 --> 00:51:30.000
and say, hey, just put up a free training

809
00:51:30.000 --> 00:51:31.000
directly to the link.

810
00:51:31.000 --> 00:51:32.000
You don't have to send them to this.

811
00:51:32.000 --> 00:51:33.000
Just send them directly.

812
00:51:33.000 --> 00:51:34.000
They already have their email address.

813
00:51:34.000 --> 00:51:36.000
Send them directly to the training

814
00:51:36.000 --> 00:51:38.000
and that should hopefully convince them

815
00:51:38.000 --> 00:51:41.000
to fill out the form and go through the process here.

816
00:51:41.000 --> 00:51:45.000
So that's good.

817
00:51:45.000 --> 00:51:48.000
So just get, it's only like a month's worth of work.

818
00:51:48.000 --> 00:51:49.000
It's fine.

819
00:51:49.000 --> 00:51:52.000
Plenty of homework.

820
00:51:52.000 --> 00:51:55.000
Hey, we've already been trying this for three months.

821
00:51:55.000 --> 00:51:58.000
So another month is going to kill us.

822
00:51:58.000 --> 00:51:59.000
Yeah, I think it's good.

823
00:51:59.000 --> 00:52:01.000
When you have a bunch of case studies

824
00:52:01.000 --> 00:52:03.000
and you've gone through five, 10 of these process,

825
00:52:03.000 --> 00:52:05.000
you've sold it and it's working.

826
00:52:05.000 --> 00:52:08.000
I think you can do an info product

827
00:52:08.000 --> 00:52:09.000
with a challenge.

828
00:52:09.000 --> 00:52:11.000
That's a 995.

829
00:52:11.000 --> 00:52:14.000
You just buy the course and it has all the resources

830
00:52:14.000 --> 00:52:16.000
and people can go do it on their own.

831
00:52:16.000 --> 00:52:17.000
Right.

832
00:52:17.000 --> 00:52:20.000
And then you're just making, you know,

833
00:52:20.000 --> 00:52:23.000
90% profit on $1,000 purchase.

834
00:52:23.000 --> 00:52:25.000
And you could be anywhere in the country

835
00:52:25.000 --> 00:52:27.000
and you can go do this on your own.

836
00:52:27.000 --> 00:52:30.000
I think that's where the challenge comes in.

837
00:52:30.000 --> 00:52:35.000
So it's the five minute perfect webinar.

838
00:52:35.000 --> 00:52:36.000
Yeah.

839
00:52:36.000 --> 00:52:37.000
Go there.

840
00:52:37.000 --> 00:52:40.000
So is that, would that replace the video

841
00:52:40.000 --> 00:52:41.000
that we have right there?

842
00:52:41.000 --> 00:52:43.000
Just a five minute perfect webinar?

843
00:52:43.000 --> 00:52:44.000
Yes.

844
00:52:44.000 --> 00:52:46.000
You're talking about Jamie, Jamie Cross.

845
00:52:46.000 --> 00:52:47.000
Yeah.

846
00:52:47.000 --> 00:52:48.000
Yeah.

847
00:52:48.000 --> 00:52:50.000
Place it in here if anyone wants to.

848
00:52:50.000 --> 00:52:51.000
This is great.

849
00:52:51.000 --> 00:52:53.000
You should, everybody should watch that.

850
00:52:53.000 --> 00:52:55.000
But yes, hers is five minutes.

851
00:52:55.000 --> 00:53:00.000
I mean, you get the idea is that it has to be short.

852
00:53:00.000 --> 00:53:02.000
This is not a 45 minute webinar.

853
00:53:02.000 --> 00:53:07.000
So that's all.

854
00:53:07.000 --> 00:53:10.000
Okay.

855
00:53:10.000 --> 00:53:11.000
Sweet.

856
00:53:11.000 --> 00:53:15.000
So yeah.

857
00:53:15.000 --> 00:53:16.000
So that's what we start out.

858
00:53:16.000 --> 00:53:18.000
We start out guys with the five minute.

859
00:53:18.000 --> 00:53:20.000
Perfect webinar.

860
00:53:20.000 --> 00:53:22.000
We put together the form.

861
00:53:22.000 --> 00:53:24.000
And then we start backtracking.

862
00:53:24.000 --> 00:53:26.000
Ron, you can work on that.

863
00:53:26.000 --> 00:53:29.000
The title goes here.

864
00:53:29.000 --> 00:53:31.000
With what you already have.

865
00:53:31.000 --> 00:53:34.000
And then we can create some video and some.

866
00:53:34.000 --> 00:53:36.000
I'll do some videos.

867
00:53:36.000 --> 00:53:37.000
And it should be me.

868
00:53:37.000 --> 00:53:38.000
Right.

869
00:53:38.000 --> 00:53:39.000
In the video.

870
00:53:39.000 --> 00:53:40.000
Talking.

871
00:53:40.000 --> 00:53:41.000
Okay.

872
00:53:41.000 --> 00:53:43.000
And we'll, and we'll do more than one.

873
00:53:44.000 --> 00:53:47.000
Okay.

874
00:53:47.000 --> 00:53:48.000
Do we want to do that?

875
00:53:48.000 --> 00:53:50.000
AB testing with this.

876
00:53:50.000 --> 00:53:52.000
12 different ones with MIT.

877
00:53:52.000 --> 00:53:53.000
CRO.

878
00:53:53.000 --> 00:53:57.000
For the video ads.

879
00:53:57.000 --> 00:54:00.000
So I started with the image ads because yeah, like we said,

880
00:54:00.000 --> 00:54:01.000
they could try the.

881
00:54:01.000 --> 00:54:03.000
Just that example.

882
00:54:03.000 --> 00:54:04.000
With the image ads. Okay.

883
00:54:04.000 --> 00:54:05.000
I mean, just.

884
00:54:05.000 --> 00:54:12.000
It depends on how fat, like.

885
00:54:12.000 --> 00:54:14.000
And then the next thing would just be to get as much traffic to this

886
00:54:14.000 --> 00:54:15.000
page.

887
00:54:15.000 --> 00:54:17.000
Now, like once you get this first,

888
00:54:17.000 --> 00:54:19.000
this is just kind of get to get started.

889
00:54:19.000 --> 00:54:22.000
Like once you get this piece working.

890
00:54:22.000 --> 00:54:24.000
This is all automated. Like this.

891
00:54:24.000 --> 00:54:25.000
There's nothing really needed down there,

892
00:54:25.000 --> 00:54:29.000
but it's actually a very simple funnel.

893
00:54:29.000 --> 00:54:30.000
Once you get this working,

894
00:54:30.000 --> 00:54:33.000
then we can look at your numbers and open your ad account and say,

895
00:54:33.000 --> 00:54:35.000
okay, you're getting this many clicks.

896
00:54:35.000 --> 00:54:38.000
Or you're getting a thousand people to the page and you're only getting

897
00:54:38.000 --> 00:54:40.000
three email opt-ins. Okay.

898
00:54:40.000 --> 00:54:41.000
That's not good enough.

899
00:54:41.000 --> 00:54:44.000
So you might want to like, let's change the wording on this page.

900
00:54:44.000 --> 00:54:47.000
Cause it was like, that's the, that's where the funnels.

901
00:54:47.000 --> 00:54:50.000
Broken or I'm getting seven.

902
00:54:50.000 --> 00:54:52.000
I'm getting a thousand people to this page on only two people are

903
00:54:52.000 --> 00:54:55.000
applying. Okay. Well, we may need to change your, your video out.

904
00:54:55.000 --> 00:54:57.000
You know, so forth. So.

905
00:54:57.000 --> 00:55:00.000
That's where you can kind of see where the bottlenecks are.

906
00:55:00.000 --> 00:55:02.000
We've got a system, and now we're just

907
00:55:02.000 --> 00:55:04.880
tweaking the mechanics and the engine of it

908
00:55:04.880 --> 00:55:06.280
to get it dialed in.

909
00:55:06.280 --> 00:55:08.080
So that's good.

910
00:55:08.080 --> 00:55:14.240
I think if you can have this in the next week or two

911
00:55:14.240 --> 00:55:16.080
and turn that on, I think you can.

912
00:55:16.080 --> 00:55:17.960
And the good thing about this is you

913
00:55:17.960 --> 00:55:20.140
don't have to go do any challenges, which

914
00:55:20.140 --> 00:55:21.840
is way less work on your team.

915
00:55:21.840 --> 00:55:26.120
Just spend more time building the system, automate it.

916
00:55:26.120 --> 00:55:29.640
And I think that's the right amount

917
00:55:29.640 --> 00:55:32.000
of marketing to get someone on the phone.

918
00:55:32.000 --> 00:55:33.840
And they'll be very validated.

919
00:55:33.840 --> 00:55:35.840
And you'll have all this information about them

920
00:55:35.840 --> 00:55:39.640
to even know if it's a good call.

921
00:55:39.640 --> 00:55:52.200
And I would definitely have some sort of not a good fit email.

922
00:55:52.200 --> 00:55:54.040
Send that down here, yes or no.

923
00:55:54.560 --> 00:55:55.060
Yeah.

924
00:55:58.200 --> 00:56:03.480
And also, my daughter's going to take some of the calls,

925
00:56:03.480 --> 00:56:08.120
too, so it wouldn't all be on me.

926
00:56:08.120 --> 00:56:12.160
Yeah, and I would do, they call it a setter.

927
00:56:12.160 --> 00:56:14.360
So you could use her to do that first call.

928
00:56:14.360 --> 00:56:15.900
Like, hey, received your application,

929
00:56:15.900 --> 00:56:18.160
had a couple more questions.

930
00:56:18.160 --> 00:56:22.200
Qualify, qualify, a couple of questions, five minutes.

931
00:56:22.280 --> 00:56:23.920
Great, you know, this sounds like a great fit.

932
00:56:23.920 --> 00:56:25.380
You know what, best thing for us is

933
00:56:25.380 --> 00:56:27.560
to get you now on a call with Robin.

934
00:56:27.560 --> 00:56:29.320
What's your schedule like next week?

935
00:56:29.320 --> 00:56:32.000
Can you put that in front of Robin, call with Robin,

936
00:56:32.000 --> 00:56:33.960
put a setter in there?

937
00:56:33.960 --> 00:56:37.280
Or with Nancy, or just put call with Nancy, or something.

938
00:56:46.720 --> 00:56:49.800
Or you can just say setter, N-E-N-C-I.

939
00:56:49.800 --> 00:56:51.360
That's fine.

940
00:56:51.360 --> 00:56:56.520
C-I. There we go.

941
00:56:56.520 --> 00:57:00.200
And then, that means that, like,

942
00:57:00.200 --> 00:57:01.840
you're not the first one talking to them.

943
00:57:01.840 --> 00:57:06.800
These are, like, people who are ready to go, you know.

944
00:57:07.840 --> 00:57:08.960
Yeah.

945
00:57:08.960 --> 00:57:10.800
So, cool.

946
00:57:10.800 --> 00:57:12.880
All right, good job, good job.

947
00:57:12.880 --> 00:57:17.280
Any questions before we let Bruce get on with the program here?

948
00:57:18.200 --> 00:57:20.000
That's good, yeah, for sure.

949
00:57:21.600 --> 00:57:23.720
All right, it sounds like we've got our work cut out for us.

950
00:57:23.720 --> 00:57:26.480
Should we keep our ads running, our ad spin going,

951
00:57:26.480 --> 00:57:28.760
that we currently have, or should we slow that down?

952
00:57:28.760 --> 00:57:30.840
Yeah, if you could get it to,

953
00:57:30.840 --> 00:57:32.240
are you getting leads from, like,

954
00:57:32.240 --> 00:57:33.840
are you getting email addresses?

955
00:57:35.680 --> 00:57:36.880
Very few.

956
00:57:36.880 --> 00:57:38.200
Okay. Almost none.

957
00:57:38.200 --> 00:57:40.880
Yeah, I would pause, I'd just pause it.

958
00:57:40.880 --> 00:57:42.480
You can come back and, like, edit them and stuff,

959
00:57:42.480 --> 00:57:46.080
if you want, but, like, the only reason I would keep them

960
00:57:46.080 --> 00:57:48.920
is if you're getting, actively getting leads,

961
00:57:48.920 --> 00:57:52.280
then that could be, that could be a good fit.

962
00:57:52.280 --> 00:57:54.400
What are we, how many leads?

963
00:57:54.400 --> 00:57:55.600
Are we getting leads, Ron?

964
00:57:55.600 --> 00:57:57.040
You're monitoring that.

965
00:57:57.040 --> 00:57:57.880
Are we getting anything?

966
00:57:57.880 --> 00:58:01.760
Well, like I said, we're basically capturing it

967
00:58:01.760 --> 00:58:05.920
at the point they want to accept the five-day,

968
00:58:05.920 --> 00:58:07.040
you know, the five-day challenge,

969
00:58:07.040 --> 00:58:09.200
so that's been hard to capture that.

970
00:58:10.200 --> 00:58:14.200
You know, we've had 10 from about 2,700 people

971
00:58:14.200 --> 00:58:16.120
that we've had sent through ads.

972
00:58:16.120 --> 00:58:18.440
We've had about 10 signups.

973
00:58:19.240 --> 00:58:21.200
Which is like a half a percent.

974
00:58:21.200 --> 00:58:22.040
Yeah.

975
00:58:22.040 --> 00:58:23.200
So there's clearly issues, potentially,

976
00:58:23.200 --> 00:58:25.320
even on the landing page that we have to address,

977
00:58:25.320 --> 00:58:28.320
but this is a whole nother model now.

978
00:58:28.320 --> 00:58:32.320
So this is, that totally negates all that other stuff, so.

979
00:58:32.320 --> 00:58:36.080
So in the last 30 days, we've spent $1,800 in ads.

980
00:58:36.080 --> 00:58:36.920
Oh.

981
00:58:36.920 --> 00:58:37.760
And we got 10 people.

982
00:58:37.760 --> 00:58:39.680
That's $180 each.

983
00:58:39.680 --> 00:58:42.160
Did they give you their phone number?

984
00:58:43.960 --> 00:58:44.800
No.

985
00:58:44.800 --> 00:58:45.760
No, just email.

986
00:58:45.760 --> 00:58:46.600
Some of them did.

987
00:58:46.600 --> 00:58:47.440
Some phone numbers, some of them did.

988
00:58:47.840 --> 00:58:48.880
Have you called them?

989
00:58:50.440 --> 00:58:51.280
No.

990
00:58:51.280 --> 00:58:52.200
That's part of the challenge.

991
00:58:52.200 --> 00:58:53.680
It's like you sign up for the challenge,

992
00:58:53.680 --> 00:58:56.160
and then you, you know, we can call them.

993
00:58:56.160 --> 00:58:57.000
We can call them and ask.

994
00:58:57.000 --> 00:58:58.160
You can call them right now.

995
00:58:58.160 --> 00:58:59.480
Like, you can call them right,

996
00:58:59.480 --> 00:59:03.720
like, just be like, hey, I saw you signed up for this.

997
00:59:03.720 --> 00:59:05.800
You know, I'm Robin, or you can have Nancy do it.

998
00:59:05.800 --> 00:59:10.600
Like, you know, we are still,

999
00:59:10.600 --> 00:59:12.000
we'll probably do a training at some point,

1000
00:59:12.000 --> 00:59:14.520
but really what this is about is this,

1001
00:59:14.520 --> 00:59:15.800
like, can you tell me more about,

1002
00:59:15.800 --> 00:59:17.520
like, just kind of, just do a sales call.

1003
00:59:17.520 --> 00:59:18.360
Like, you've got their number.

1004
00:59:18.360 --> 00:59:21.840
I would just call them, see if you can get anything from it.

1005
00:59:23.280 --> 00:59:27.600
But yeah, if you can get the phone numbers, that's great.

1006
00:59:27.600 --> 00:59:29.320
You may even, like, on that funnel step,

1007
00:59:29.320 --> 00:59:30.600
when you opt into the free training,

1008
00:59:30.600 --> 00:59:32.520
maybe you give the phone number there,

1009
00:59:33.400 --> 00:59:35.000
like, name, email, phone number.

1010
00:59:36.800 --> 00:59:38.360
And then I would just, yeah,

1011
00:59:38.360 --> 00:59:42.480
and I would just dial it, like, on the, you know,

1012
00:59:42.480 --> 00:59:44.160
if they had, if you wait a day or two,

1013
00:59:44.160 --> 00:59:45.440
like, that should go into automation,

1014
00:59:46.080 --> 00:59:48.040
and then Nancy just picks up the phone and calls them.

1015
00:59:48.040 --> 00:59:50.440
And if they don't answer, you leave a text, send a text,

1016
00:59:50.440 --> 00:59:52.080
and then you're pretty much done.

1017
00:59:53.720 --> 00:59:57.360
And just see, because, I mean, this is getting people's info.

1018
00:59:57.360 --> 00:59:59.880
If they have enough to, if they're interested,

1019
01:00:00.000 --> 01:00:04.760
made it very specific now, like get a training on how to do this particular

1020
01:00:04.760 --> 01:00:06.720
thing that you've now want to teach on.

1021
01:00:07.160 --> 01:00:08.680
Um, it's very specific.

1022
01:00:08.720 --> 01:00:11.160
So you know, like if they're interested enough to put their name

1023
01:00:11.160 --> 01:00:14.080
and email phone number in, like, they're probably pretty, this is

1024
01:00:14.080 --> 01:00:15.800
a probably at least a warm lead.

1025
01:00:16.280 --> 01:00:20.080
Um, you know, so anyway, that's good.

1026
01:00:20.080 --> 01:00:21.320
I think you guys got a good plan.

1027
01:00:21.480 --> 01:00:23.880
I'm going to pause that and running answer right now, Rob.

1028
01:00:23.880 --> 01:00:29.080
So I'll put that on pause and, uh, and then I'll get Nancy or I will

1029
01:00:29.080 --> 01:00:32.280
call all these people and see if we can turn them into something.

1030
01:00:33.280 --> 01:00:34.560
And we'll still finish the challenge.

1031
01:00:34.560 --> 01:00:36.880
We're running a challenge right now for three more days.

1032
01:00:37.520 --> 01:00:38.720
Okay, cool.

1033
01:00:38.960 --> 01:00:40.560
Oh, we've only promised them two more days.

1034
01:00:40.560 --> 01:00:41.240
Haven't we, Ron?

1035
01:00:43.080 --> 01:00:46.800
Uh, we, uh, from the signup, it says 17th through the 22nd.

1036
01:00:46.880 --> 01:00:47.320
All right.

1037
01:00:47.320 --> 01:00:50.520
So we'll give them the bonus day.

1038
01:00:51.600 --> 01:00:55.120
But if they don't show up on the bonus anyway.

1039
01:00:55.400 --> 01:00:55.760
Yeah.

1040
01:00:55.920 --> 01:00:56.280
All right.

1041
01:00:56.280 --> 01:00:56.720
Thank you.

1042
01:00:56.840 --> 01:00:57.640
Thank you, Bruce.

1043
01:00:58.160 --> 01:00:58.960
Thank you guys.

1044
01:00:59.600 --> 01:00:59.840
Yeah.

1045
01:00:59.840 --> 01:01:05.280
If you're doing the app, like my thing is like, if you're doing the, um, if

1046
01:01:05.280 --> 01:01:10.880
you're doing, uh, the challenge now and you've got people right there, um, you

1047
01:01:10.880 --> 01:01:13.080
could just, uh, send them directly.

1048
01:01:13.080 --> 01:01:16.080
Like at the end of every challenge, every day of every challenge, send

1049
01:01:16.080 --> 01:01:17.360
them to the application page.

1050
01:01:17.680 --> 01:01:21.200
Um, that was something Pedro suggested on a short challenge where you really

1051
01:01:21.200 --> 01:01:24.080
just need to get them on the phone to talk, just get everybody over.

1052
01:01:24.120 --> 01:01:27.680
The best thing they can do outcome for the challenge is to go fill out the

1053
01:01:27.680 --> 01:01:29.560
application and then see if they can work with you.

1054
01:01:30.160 --> 01:01:32.800
Um, cause you could do all the pitching and the sales stuff on a call.

1055
01:01:32.800 --> 01:01:34.520
It's way easier than trying to do it on a video.

1056
01:01:34.520 --> 01:01:35.800
So cool.

1057
01:01:36.720 --> 01:01:38.320
Um, nice.

1058
01:01:38.880 --> 01:01:39.080
Yeah.

1059
01:01:39.080 --> 01:01:42.920
Sally, if you have anything I can help with, I'm here for the next hour.

1060
01:01:43.240 --> 01:01:47.040
Uh, I think Xavier came and left, but sweet.

1061
01:01:47.200 --> 01:01:50.240
And I've got a doctor's appointment, so I'm going to have to scoot out here early.

1062
01:01:50.240 --> 01:01:51.360
So yeah, no problem.

1063
01:01:51.360 --> 01:01:53.280
Robin, you can, you guys can have, I'll stay a few more.

1064
01:01:53.280 --> 01:01:57.400
I'll stay a few more, but you have to leave early.

1065
01:01:58.680 --> 01:01:59.080
All right.

1066
01:01:59.080 --> 01:02:02.960
Well, I guess I'll, um, jump off.

1067
01:02:02.960 --> 01:02:03.840
We can talk more later.

1068
01:02:03.840 --> 01:02:11.440
Robin, Gio, uh, with Nancy and, uh, you know, when we all have time for that.

1069
01:02:11.440 --> 01:02:12.120
So awesome.

1070
01:02:12.880 --> 01:02:14.520
Well, nice to meet you both.

1071
01:02:14.560 --> 01:02:14.880
Yeah.

1072
01:02:15.200 --> 01:02:16.240
Uh, Sally and Bruce.

1073
01:02:16.320 --> 01:02:21.160
Uh, thank you for the input and, um, yeah, we'll, uh, see what we can do here.

1074
01:02:21.240 --> 01:02:24.000
So, so, but very good, good input.

1075
01:02:24.760 --> 01:02:25.440
We'll talk soon.

1076
01:02:25.520 --> 01:02:26.000
See you Gio.

1077
01:02:27.720 --> 01:02:29.240
Thank you guys so very much.

1078
01:02:33.160 --> 01:02:34.480
Have you had a productive hour?

1079
01:02:34.480 --> 01:02:35.760
It sounds like you have.

1080
01:02:36.240 --> 01:02:36.840
Yeah, it was good.

1081
01:02:37.960 --> 01:02:39.520
Oh, I'd say Robin should answer that.

1082
01:02:39.680 --> 01:02:39.920
Sorry.

1083
01:02:39.960 --> 01:02:41.120
I thought he, I thought he left.

1084
01:02:41.200 --> 01:02:42.080
I thought you'd asking me.

1085
01:02:42.760 --> 01:02:48.400
I'll let you know in about two weeks, you know, if we can put all this

1086
01:02:48.400 --> 01:02:49.760
stuff together and make it happen.

1087
01:02:50.360 --> 01:02:53.680
Um, but yeah, this is the guidance that we needed, Sally.

1088
01:02:54.160 --> 01:03:00.720
We're just, we've spent over just in the last 30 days, $3,000 in, in, uh,

1089
01:03:00.760 --> 01:03:04.400
payroll and ads, and we don't have anybody on our challenge.

1090
01:03:04.400 --> 01:03:09.360
And so, um, Bruce came in and took a sword and cut out the challenge

1091
01:03:09.360 --> 01:03:14.560
completely and put in a video sales, you know, which is a lot easier than

1092
01:03:14.560 --> 01:03:17.320
doing set five to six days on a challenge.

1093
01:03:17.360 --> 01:03:22.560
And, and, and, and Ron, who's got 30 years in marketing is old school and

1094
01:03:22.560 --> 01:03:26.440
he doesn't realize you can't do things now, like you used to be able to do it.

1095
01:03:26.960 --> 01:03:28.120
He makes them real long.

1096
01:03:28.120 --> 01:03:33.120
And, and, and, and Bruce said, no, you five, five, five seconds

1097
01:03:33.120 --> 01:03:34.400
and Robin's got to be talking.

1098
01:03:34.560 --> 01:03:37.280
So all of this was good information for us.

1099
01:03:38.280 --> 01:03:38.640
Nice.

1100
01:03:39.800 --> 01:03:40.280
Right.

1101
01:03:40.920 --> 01:03:43.400
Have you recorded this so that people can look and have a

1102
01:03:43.400 --> 01:03:45.440
nosy if they want to later on?

1103
01:03:45.880 --> 01:03:46.840
Yeah, we're recording it.

1104
01:03:46.840 --> 01:03:50.680
I'll have, I think what we're trying to do is like, I'll probably chop up, have

1105
01:03:50.680 --> 01:03:54.320
someone go through and like chop that up and be like, Hey, here's just a walkthrough

1106
01:03:54.320 --> 01:03:57.440
of like, what, if you're going to build a VSL, like here's how it go.

1107
01:03:57.920 --> 01:04:03.520
But, um, but yeah, see, I don't really know what, what it's helpful when you

1108
01:04:03.520 --> 01:04:06.880
guys have a specific problem, then we can like pull that up and then other people

1109
01:04:06.880 --> 01:04:10.600
can learn from that because, um, it's not for everyone.

1110
01:04:10.600 --> 01:04:15.480
Like, I think Sally for yours, like big group, like you're doing a challenge.

1111
01:04:15.480 --> 01:04:19.480
It works like you trying to just reach as many people impact as many people.

1112
01:04:19.880 --> 01:04:20.920
It's a little bit different.

1113
01:04:21.080 --> 01:04:26.480
Um, then like Rob, you're Robin, you're actually selling like a, you know, it's

1114
01:04:26.840 --> 01:04:30.200
all in, it's probably, you know, they're spending multiple, like a six figure

1115
01:04:30.200 --> 01:04:34.440
home or something to go, you know, it's a good, huge purchase essentially.

1116
01:04:34.960 --> 01:04:36.160
Um, so.

1117
01:04:37.040 --> 01:04:42.280
Yeah, but it's not, it's not a, um, it's 150 grand for two bedrooms.

1118
01:04:42.280 --> 01:04:42.600
Yeah.

1119
01:04:42.680 --> 01:04:48.520
So it's not like, you know, $350,000, no marketer, including Pedro is going to

1120
01:04:48.520 --> 01:04:51.520
sell anything for a third of that.

1121
01:04:51.920 --> 01:04:56.160
Um, think about mastermind, like they go VSL to call with Joe.

1122
01:04:56.160 --> 01:04:58.000
If that's good, they do a call with Pedro.

1123
01:04:58.480 --> 01:04:59.920
That's the exact, it's like exactly the.

1124
01:05:00.000 --> 01:05:03.420
same for that kind of size thing.

1125
01:05:03.420 --> 01:05:04.260
Yeah.

1126
01:05:04.260 --> 01:05:07.340
But the whole idea is I'm not selling the home,

1127
01:05:07.340 --> 01:05:08.860
I'm selling the payments.

1128
01:05:08.860 --> 01:05:09.700
Sure.

1129
01:05:09.700 --> 01:05:11.820
You know, $1,500, $1,200 a month payments.

1130
01:05:11.820 --> 01:05:13.380
That's what we're selling.

1131
01:05:13.380 --> 01:05:14.580
Yeah. Oh yeah.

1132
01:05:14.580 --> 01:05:16.180
It's great.

1133
01:05:16.180 --> 01:05:17.020
Yeah.

1134
01:05:17.020 --> 01:05:17.940
Love it.

1135
01:05:17.940 --> 01:05:19.080
I love what you're doing, Robin,

1136
01:05:19.080 --> 01:05:24.080
because part of if we could get people off paying rent

1137
01:05:24.460 --> 01:05:26.020
and getting their own properties here,

1138
01:05:26.020 --> 01:05:27.900
it would make such a difference.

1139
01:05:27.900 --> 01:05:28.820
Oh yeah.

1140
01:05:28.820 --> 01:05:30.460
It's a different market in New Zealand,

1141
01:05:30.460 --> 01:05:34.580
but it is something where we're working in the backend

1142
01:05:34.580 --> 01:05:36.180
with people that we work with.

1143
01:05:36.180 --> 01:05:38.860
So it's crazy, crazy.

1144
01:05:38.860 --> 01:05:40.740
Why would you put your money into rent

1145
01:05:40.740 --> 01:05:42.420
when you can put it into your own property

1146
01:05:42.420 --> 01:05:43.420
or buy your property

1147
01:05:43.420 --> 01:05:44.900
and get someone else to pay your mortgage?

1148
01:05:44.900 --> 01:05:45.940
It's nuts.

1149
01:05:45.940 --> 01:05:48.500
Like, why would you not do that?

1150
01:05:48.500 --> 01:05:50.580
Which is why I put a couple of comments in early on,

1151
01:05:50.580 --> 01:05:53.500
because I think ultimately it's own or rent,

1152
01:05:53.500 --> 01:05:55.460
choice is yours, you know, like,

1153
01:05:55.460 --> 01:05:57.760
but your true or false is at the beginning were good.

1154
01:05:57.760 --> 01:05:58.600
So.

1155
01:05:59.280 --> 01:06:00.120
Well done.

1156
01:06:00.120 --> 01:06:02.000
But capture them because it's like what,

1157
01:06:02.000 --> 01:06:03.200
and it's interesting.

1158
01:06:03.200 --> 01:06:05.960
I look, when the AI came up at the beginning,

1159
01:06:05.960 --> 01:06:07.360
some of it was about the problem.

1160
01:06:07.360 --> 01:06:09.920
And obviously we have to identify the pain,

1161
01:06:09.920 --> 01:06:12.000
but I'm always looking for the promise.

1162
01:06:12.000 --> 01:06:13.520
So it's so interesting.

1163
01:06:13.520 --> 01:06:15.200
Like, I'm like, hold on a minute,

1164
01:06:15.200 --> 01:06:17.120
people just don't get the promise, you know?

1165
01:06:17.120 --> 01:06:18.760
Anyway, it's good.

1166
01:06:18.760 --> 01:06:23.760
Have fun, Jenny, and see which ones pop for you more,

1167
01:06:24.280 --> 01:06:26.840
whether it's the pain or the promise.

1168
01:06:26.880 --> 01:06:29.380
Well, the one that I posted

1169
01:06:29.380 --> 01:06:32.000
and I didn't know anything of what I was doing,

1170
01:06:32.000 --> 01:06:34.560
I just said, you could,

1171
01:06:34.560 --> 01:06:37.220
did you know you could be homeless and not even know it?

1172
01:06:37.220 --> 01:06:38.060
That was my,

1173
01:06:38.960 --> 01:06:39.800
my-

1174
01:06:39.800 --> 01:06:40.640
Nice.

1175
01:06:40.640 --> 01:06:41.460
Nice.

1176
01:06:41.460 --> 01:06:43.160
You could be homeless and not even know it.

1177
01:06:43.160 --> 01:06:44.800
And then I went on to say, yes,

1178
01:06:44.800 --> 01:06:46.880
your landlord could give you 30 days to move

1179
01:06:46.880 --> 01:06:48.200
and you'd have to leave.

1180
01:06:48.200 --> 01:06:51.680
And that got so many people, like that was a good,

1181
01:06:51.680 --> 01:06:54.320
a good, and so I'll talk to Ron

1182
01:06:54.320 --> 01:06:56.280
about maybe using something like that.

1183
01:06:57.320 --> 01:06:58.160
I like that.

1184
01:06:58.160 --> 01:06:58.980
I like that.

1185
01:07:00.320 --> 01:07:01.160
Awesome.

1186
01:07:02.360 --> 01:07:03.200
Awesome.

1187
01:07:03.200 --> 01:07:04.800
So I've literally just been working through,

1188
01:07:04.800 --> 01:07:07.760
I decided, right, I need to just go back to the beginning.

1189
01:07:07.760 --> 01:07:09.840
My niche has changed, stuff has changed.

1190
01:07:09.840 --> 01:07:12.120
So I'm just sitting here going through your videos

1191
01:07:12.120 --> 01:07:12.960
one by one.

1192
01:07:14.440 --> 01:07:15.720
So I've done the overview

1193
01:07:17.080 --> 01:07:19.400
and I'm now listening to Pedro again.

1194
01:07:19.400 --> 01:07:22.080
I'm like, oh, haven't heard his voice for a while,

1195
01:07:22.080 --> 01:07:24.840
but it's preparing me for our next call.

1196
01:07:24.840 --> 01:07:26.640
So that's all good.

1197
01:07:27.400 --> 01:07:28.800
I'm on his micro niche and I'm like, okay,

1198
01:07:28.800 --> 01:07:30.360
let me get back to demographics.

1199
01:07:30.360 --> 01:07:32.120
Let me get back to psychographics.

1200
01:07:32.120 --> 01:07:34.200
Let me look at who am I serving now.

1201
01:07:34.200 --> 01:07:35.680
So that's basic.

1202
01:07:35.680 --> 01:07:38.880
That's as far as I've got in the videos in this hour,

1203
01:07:38.880 --> 01:07:39.840
but that's okay.

1204
01:07:39.840 --> 01:07:42.280
I've done my, you know, what they like,

1205
01:07:42.280 --> 01:07:46.040
who is my who, and I've done a quick in,

1206
01:07:46.040 --> 01:07:47.480
so I've just gone through week one

1207
01:07:47.480 --> 01:07:49.640
of what you've done basically.

1208
01:07:49.640 --> 01:07:52.480
I've done my inventory and put my numbers in

1209
01:07:52.480 --> 01:07:53.800
of who I've got.

1210
01:07:53.800 --> 01:07:55.600
I'll just quickly, I can share the screen

1211
01:07:55.600 --> 01:07:58.920
just to give you an idea of what I've been up to.

1212
01:07:58.920 --> 01:07:59.760
Not this-

1213
01:07:59.760 --> 01:08:00.960
And Sally and Bruce, I'm going to have to-

1214
01:08:00.960 --> 01:08:01.960
Yeah, go for it, man.

1215
01:08:01.960 --> 01:08:05.520
Get a doctor's appointment here, so.

1216
01:08:05.520 --> 01:08:07.040
Brilliant. All the best, Robin.

1217
01:08:07.040 --> 01:08:08.040
We'll see you soon.

1218
01:08:12.320 --> 01:08:14.360
And yeah, I'm listening to, funny,

1219
01:08:14.360 --> 01:08:16.120
because I'm listening to Pedro and I'm going,

1220
01:08:16.120 --> 01:08:17.240
I fluff too much.

1221
01:08:17.240 --> 01:08:21.880
So if I was to look at what I've just done here.

1222
01:08:21.880 --> 01:08:23.439
So who's my who?

1223
01:08:24.200 --> 01:08:26.640
Because it doesn't, for me, it doesn't,

1224
01:08:27.720 --> 01:08:29.040
I'm quite a broad audience.

1225
01:08:29.040 --> 01:08:30.920
And yes, I suppose my ideal,

1226
01:08:30.920 --> 01:08:32.800
I could look at just who my ideals are.

1227
01:08:32.800 --> 01:08:36.040
So it would be women, would be women my age potentially,

1228
01:08:36.040 --> 01:08:38.359
but actually I have fun with everyone.

1229
01:08:38.359 --> 01:08:40.399
And I've got like, so stuck in the past

1230
01:08:40.399 --> 01:08:42.120
or stuck in blame isn't really a who,

1231
01:08:42.120 --> 01:08:44.080
that's me just describing them.

1232
01:08:44.080 --> 01:08:46.479
So I was like, oh, I've got to go back and,

1233
01:08:46.479 --> 01:08:47.800
so just listening to Pedro now,

1234
01:08:47.800 --> 01:08:50.000
I'm like, oh, I've got to go back and make this.

1235
01:08:50.000 --> 01:08:51.160
What's their breakthrough

1236
01:08:51.160 --> 01:08:53.760
and what's unique about me?

1237
01:08:53.760 --> 01:08:58.240
So I've kind of, I've looked at what this is,

1238
01:08:58.240 --> 01:09:01.960
but whether I'm any further ahead, who knows?

1239
01:09:01.960 --> 01:09:06.840
Yeah, I mean, it's like anytime you're pausing

1240
01:09:06.840 --> 01:09:09.319
to kind of work on the business, not in the business,

1241
01:09:09.319 --> 01:09:10.160
it's super helpful.

1242
01:09:10.160 --> 01:09:13.160
So you're going to hopefully come away with something.

1243
01:09:13.160 --> 01:09:17.319
I would only, I think on the uniqueness of stuff as well,

1244
01:09:17.319 --> 01:09:19.399
is like your, I think one thing you said about your book

1245
01:09:19.399 --> 01:09:23.960
was that it's not specifically overtly like faith.

1246
01:09:23.960 --> 01:09:26.120
Like it could be, could help people

1247
01:09:26.120 --> 01:09:28.240
who aren't necessarily Christians,

1248
01:09:28.240 --> 01:09:30.240
like kind of read it and get value

1249
01:09:30.240 --> 01:09:31.479
and kind of bring them into something.

1250
01:09:31.479 --> 01:09:35.880
So it's, I wouldn't say it's like seeker friendly

1251
01:09:35.880 --> 01:09:39.920
is the wrong term, but it's people who are more open

1252
01:09:41.640 --> 01:09:44.000
because it wasn't like, here's a Christian book

1253
01:09:44.000 --> 01:09:46.520
for someone who's Christian necessarily,

1254
01:09:47.080 --> 01:09:51.200
unless it is and I'm remembering it wrong, but.

1255
01:09:51.200 --> 01:09:52.040
Oh, you're right.

1256
01:09:52.040 --> 01:09:55.280
It's interesting because I wrote it for non-Christians

1257
01:09:55.280 --> 01:09:57.360
because that's, or pre-Christians,

1258
01:09:57.360 --> 01:09:59.480
because that's really my gig for the last.

1259
01:10:00.000 --> 01:10:05.040
50 years ish. Yeah. And, but the people that the people that

1260
01:10:05.040 --> 01:10:06.880
were working with me, and I'm like, now this is for

1261
01:10:06.880 --> 01:10:09.720
Christians, suddenly, look, this is for Christians. And so of

1262
01:10:09.720 --> 01:10:13.880
course, I sent the beta readers out to both. And both loved it.

1263
01:10:14.480 --> 01:10:18.960
So yeah, it's it's and that's what so I so it's not like I can

1264
01:10:18.960 --> 01:10:22.040
go, I only work because everybody I've coached one on

1265
01:10:22.040 --> 01:10:25.760
one this year, none of them have been Christians. So it's like,

1266
01:10:26.080 --> 01:10:30.680
so although I'm called into that space, I'm also God said, you're

1267
01:10:30.680 --> 01:10:34.240
going to stand over the doorway. So you're going to feed people

1268
01:10:34.240 --> 01:10:37.080
in my church, and you're going to bring people home into my

1269
01:10:37.080 --> 01:10:43.280
church. So it's like, so I find it quite hard to niche down to

1270
01:10:43.280 --> 01:10:47.600
make it specific. But I've gone, I've gone with curious, because

1271
01:10:47.600 --> 01:10:50.800
people have to be open. The reality is, they're not open to

1272
01:10:50.800 --> 01:10:54.000
God, and they're not open. I can't serve them. They're not my

1273
01:10:54.000 --> 01:10:57.640
people. So that's probably my only cutoff point. I put living

1274
01:10:57.640 --> 01:11:01.040
in New Zealand, but 50% of the people that I coach are

1275
01:11:01.040 --> 01:11:06.200
international. But I've tried to kind of make it who is who is

1276
01:11:06.200 --> 01:11:10.000
my ideal who and to be fair, my ideal who probably is somebody

1277
01:11:10.000 --> 01:11:16.440
who lives where I am. But anyway, I can I can fluff with

1278
01:11:16.440 --> 01:11:21.920
this. I think my biggest thing is possibly trying to really get

1279
01:11:21.920 --> 01:11:24.560
down those demographics or psychographics. But to be

1280
01:11:24.560 --> 01:11:27.520
honest, that's probably already there. I'm probably trying to

1281
01:11:27.520 --> 01:11:28.280
overthink it.

1282
01:11:29.880 --> 01:11:34.120
Yeah, I think that's, that's helpful. Because I think it and

1283
01:11:34.120 --> 01:11:36.960
it almost doesn't matter what you write down as long as you

1284
01:11:36.960 --> 01:11:41.040
write down something, because it's more about like, I'm going

1285
01:11:41.120 --> 01:11:46.880
my end, a freeing way to think about it is the first like my

1286
01:11:46.880 --> 01:11:51.640
first attempt or campaign is going to be for women from this

1287
01:11:51.640 --> 01:11:54.920
age in New Zealand for that, like you describe like what that

1288
01:11:54.920 --> 01:11:58.240
first attempt is going to look like, you have to like stick

1289
01:11:58.240 --> 01:12:01.080
with that for your life, you know, like, it's just think of

1290
01:12:01.080 --> 01:12:04.320
like the next few, like month or two, like, I'm going to focus on

1291
01:12:04.320 --> 01:12:08.200
this niche. Because then it when you're writing the copy, as you

1292
01:12:08.200 --> 01:12:10.560
know, from writing, like if you're writing it for a specific

1293
01:12:10.560 --> 01:12:13.960
person, it's way easier to like me to write you a note than to

1294
01:12:13.960 --> 01:12:16.600
me to write a note to all the pioneers. It's like just more

1295
01:12:16.600 --> 01:12:19.040
it just takes me longer. And then if I try to write it to

1296
01:12:19.040 --> 01:12:22.200
like, everybody on my Facebook feed, then it's like even more

1297
01:12:22.200 --> 01:12:24.360
complicated, because I'm like, Oh, well, my mom's gonna see

1298
01:12:24.360 --> 01:12:27.480
this. And that person's my co workers gonna see this. So it

1299
01:12:27.480 --> 01:12:32.600
just helps you with like, focus. And it's also kind of drawing a

1300
01:12:32.600 --> 01:12:35.640
target, like I'd love to get people like this, and you go try

1301
01:12:35.640 --> 01:12:40.640
it and see how it works. And you may tweak that niche. Yeah, if

1302
01:12:40.640 --> 01:12:43.920
you remember, I think you missed Stevens thing because of the

1303
01:12:43.920 --> 01:12:47.400
timezone time change. Yeah, and I haven't gone back to what

1304
01:12:47.400 --> 01:12:49.840
Okay, what? Well, he's talked about something totally

1305
01:12:49.840 --> 01:12:52.680
different. But he's just really an interesting example is like

1306
01:12:52.680 --> 01:12:58.280
he was doing the exact same course for telling people how to

1307
01:12:58.280 --> 01:13:01.960
sell and start their Amazon business. And he was just like,

1308
01:13:02.040 --> 01:13:05.960
for years, just like no, no real traction. And then they came in

1309
01:13:05.960 --> 01:13:10.280
and nicked it down to like, stay at home moms with kids under

1310
01:13:10.280 --> 01:13:13.480
five. And they had this whole thing about like, make money

1311
01:13:13.520 --> 01:13:16.960
during nap time. So it's like an hour to a day that you could

1312
01:13:16.960 --> 01:13:19.960
spend and you can basically launch a business. And it just

1313
01:13:19.960 --> 01:13:24.360
like blew up to, you know, eight figure plus, you know, income.

1314
01:13:24.360 --> 01:13:29.360
So it's, it's just taking the exact same thing. And that's why

1315
01:13:29.360 --> 01:13:31.640
you just try different niches until you kind of figure out. So

1316
01:13:31.680 --> 01:13:33.680
that's why I don't feel like you're committing for life to

1317
01:13:33.680 --> 01:13:40.200
like, this one thing. So you can be very specific with it. And

1318
01:13:40.200 --> 01:13:43.880
not trying to get like land on this perfect audience, just pick

1319
01:13:43.880 --> 01:13:48.840
on audience for now and then go for it. But what do you like

1320
01:13:48.880 --> 01:13:52.080
you've you've launched the book, like what's your next thing

1321
01:13:52.080 --> 01:13:56.000
other than just kind of thinking through some strategy?

1322
01:13:58.480 --> 01:14:04.560
The book launch is done there. So we have just started doing

1323
01:14:04.560 --> 01:14:09.200
our radio radio broadcast. So that's gonna come out shortly.

1324
01:14:09.200 --> 01:14:12.720
So we're just we're nutting out, we've just done the intro.

1325
01:14:12.720 --> 01:14:15.440
And we're going to go back and do our Who are we so there's

1326
01:14:15.440 --> 01:14:21.040
myself and the local owner of the Christian bookstore, because

1327
01:14:21.040 --> 01:14:25.440
he bought it out from a chain. And the pair of us are really

1328
01:14:25.440 --> 01:14:29.840
passionate about collaboration about community about lifting

1329
01:14:29.840 --> 01:14:36.320
people up about showcasing God's people. So New Zealand on air

1330
01:14:36.960 --> 01:14:40.960
paying for us as in we don't get paid, but all the costs are

1331
01:14:40.960 --> 01:14:45.080
covered for us to talk about Jesus on the radio is flipping

1332
01:14:45.080 --> 01:14:52.520
nuts. Brilliant. So so we're going to use that platform as an

1333
01:14:52.520 --> 01:14:55.680
opportunity to talk about the book to talk about what we do to

1334
01:14:55.680 --> 01:14:59.640
talk about community. So that's going to build. So we've got

1335
01:15:00.000 --> 01:15:07.760
Hawke's Bay radio, which is going to build. So that's local community and get up, get out,

1336
01:15:07.760 --> 01:15:12.400
people don't know what I do. So it's getting my name out there. That's the next thing.

1337
01:15:13.120 --> 01:15:19.360
I'm running a course, I've got two courses that came out of the book launch. So one was a live

1338
01:15:19.360 --> 01:15:25.120
course. So we do that every week, and I'm live. And then the other one was a do it yourself. And

1339
01:15:25.120 --> 01:15:29.600
over three, because we've got the mentorship that came out of it too. So we've got three tiers that

1340
01:15:29.600 --> 01:15:36.960
have come out of that, I want to get this lot that are active with me into the app. So I thought,

1341
01:15:36.960 --> 01:15:42.480
right, I'll just work through your videos, and just go through the system. And then I'll get

1342
01:15:42.480 --> 01:15:47.280
them really what I need to do is just get them onto the app and get them active. The thing is,

1343
01:15:47.280 --> 01:15:53.040
they're so active in WhatsApp. Yeah, that I need to make sure that I've got like, for example,

1344
01:15:53.040 --> 01:15:59.920
I load the videos in there, I do the videos in there. So maybe my next step. So I was just

1345
01:15:59.920 --> 01:16:05.360
looking at it going through this is that I'll do another workshop. I'll do the great exchange

1346
01:16:05.360 --> 01:16:11.440
workshop on the 25th to the 27th of April. So I've put my date and I'll work the same workshop I did

1347
01:16:11.440 --> 01:16:16.720
before. I just did it over three weeks. This time, I'm just going to do three days. And that will

1348
01:16:16.720 --> 01:16:27.360
lead into the next round of people coming into the DIY and the live course. Okay, so,

1349
01:16:28.640 --> 01:16:33.040
so that'll get so I need more people. So I'll be going back into that situation again.

1350
01:16:33.760 --> 01:16:37.920
And that probably is where I'd like to go, okay, let's just do the whole thing in the app,

1351
01:16:37.920 --> 01:16:42.880
because I feel like I'm halfway through this lot, transitioning them to the app might not be the

1352
01:16:42.880 --> 01:16:48.800
best thing to do, although they know me, so they'd be up for trialing it. So I might have to

1353
01:16:48.800 --> 01:16:57.680
do but like have both. No, I think I think having both is is good. One thing you can think of is

1354
01:16:57.680 --> 01:17:01.760
like if you've got videos and course stuff, you can put keep putting that into the app.

1355
01:17:03.600 --> 01:17:10.960
There are some ways to like share links from the app out to to people. So that way you can say like,

1356
01:17:13.520 --> 01:17:18.720
like, think of the the app as well as kind of like a hub of all where you're hosting your videos,

1357
01:17:18.720 --> 01:17:24.560
it's where you're hosting all your stuff. There's ways to kind of, and I can show you

1358
01:17:24.560 --> 01:17:31.840
some of those ways here. But like, if I take like a video like this, you can

1359
01:17:33.760 --> 01:17:40.720
click the View button, right. And there's like a little page here. So if I just sign out here,

1360
01:17:40.720 --> 01:17:46.720
and go here, it's going to look like this to people. So if they just anyone in the world can

1361
01:17:46.720 --> 01:17:51.760
click on this link and watch the video now. So if you want it to if they're going from WhatsApp,

1362
01:17:51.760 --> 01:17:55.760
you're like, here's the video, they tap that it comes to this page, and they can hit play,

1363
01:17:55.760 --> 01:18:02.400
and they can watch the video. So it's a way to kind of distribute the the content,

1364
01:18:03.040 --> 01:18:08.320
kind of connect the two. And then of course, if they, you know, you're kind of training them like,

1365
01:18:08.320 --> 01:18:16.400
hey, this is where the where the content is. And there's also like a share link, I think here,

1366
01:18:16.400 --> 01:18:21.520
I'm not see that. But yeah, if you click View, it takes you takes you there.

1367
01:18:23.600 --> 01:18:29.600
But that may just be one, one idea is to kind of like, just bridge the gap between the two

1368
01:18:30.720 --> 01:18:35.280
things. But yeah, people are highly engaged. So getting people highly engaged is the hardest

1369
01:18:35.280 --> 01:18:40.640
thing. So it doesn't like wherever they are highly engaged, like, just keep leaning into that.

1370
01:18:40.640 --> 01:18:45.840
I wouldn't want to like, now, like, be like, this is great. But I want to move you over here

1371
01:18:45.840 --> 01:18:49.840
just yet. Yeah. Because it's, it's a if it's valuable, and people are getting

1372
01:18:49.840 --> 01:18:56.160
value from that, and it's free, like, just keep using it. And just keep adding more to

1373
01:18:57.760 --> 01:19:01.200
like, when you have a video when you of course, kind of keep putting it in the same spot in the

1374
01:19:01.200 --> 01:19:06.320
same group, you can keep or, you know, keep so it's got structure to it. So if anyone does go

1375
01:19:06.320 --> 01:19:14.000
into it, it's got the course, you can turn off the community feed in the app as well. So it's just

1376
01:19:14.000 --> 01:19:17.520
you can just say, hey, this is where all of our courses are. So as soon as they sign in,

1377
01:19:17.520 --> 01:19:22.560
they can just see the courses and jump into the the lessons that way.

1378
01:19:25.040 --> 01:19:27.520
So just a couple different ways we could use it.

1379
01:19:31.200 --> 01:19:48.400
So yeah, so maybe if I'd used it to host the maybe if I used it to host the videos for now,

1380
01:19:48.400 --> 01:19:52.640
because I can actually so all I need to do is get into the thing and go right, which buttons

1381
01:19:52.640 --> 01:19:58.400
do I need to press rather than me because I post on I do it on zoom and then I save it.

1382
01:20:00.000 --> 01:20:02.640
in terms of that's how I did it at the moment.

1383
01:20:02.640 --> 01:20:05.920
So I'll be on a Zoom call, then I save it, download it,

1384
01:20:05.920 --> 01:20:07.880
download the transcript so they can got that

1385
01:20:07.880 --> 01:20:11.720
if they want it, whatever, and stick it into a Dropbox.

1386
01:20:11.720 --> 01:20:13.120
But instead of doing that,

1387
01:20:13.120 --> 01:20:15.760
I can just host on yours and do it there.

1388
01:20:15.760 --> 01:20:18.660
Yeah, and the cool thing is you'll get things like,

1389
01:20:18.660 --> 01:20:20.660
it'll track the views for you, for example,

1390
01:20:20.660 --> 01:20:22.000
which you won't get on Dropbox.

1391
01:20:22.000 --> 01:20:24.880
So you can see like, oh, this video got viewed 50 times

1392
01:20:25.840 --> 01:20:27.240
and there's some analytics and stuff.

1393
01:20:27.240 --> 01:20:29.800
But if you go, if you want to,

1394
01:20:29.800 --> 01:20:33.440
we can do one right now, if you've got a video,

1395
01:20:33.440 --> 01:20:34.720
I can step you through it.

1396
01:20:35.640 --> 01:20:37.520
It sounds like you have all the pieces

1397
01:20:37.520 --> 01:20:40.560
if you have a Zoom recording downloaded.

1398
01:20:42.160 --> 01:20:45.120
Oh, here, I've got all sorts of bits and pieces.

1399
01:20:45.120 --> 01:20:48.680
So do you want me to share, how do I do this?

1400
01:20:48.680 --> 01:20:51.200
I have got no idea how to start all this stuff.

1401
01:20:51.200 --> 01:20:52.200
Yeah, that's okay.

1402
01:20:53.200 --> 01:20:56.160
If you wanna share your screen, I'll see where you're at

1403
01:20:56.160 --> 01:21:01.160
and then, okay, so, share screen.

1404
01:21:01.640 --> 01:21:03.320
Is there anything you wanna ask Xavier?

1405
01:21:03.320 --> 01:21:06.720
Are you just here to hang for a bit or do some work?

1406
01:21:06.720 --> 01:21:08.520
No, I'm really just here to hang.

1407
01:21:08.520 --> 01:21:11.000
I've been up since like 3 a.m.

1408
01:21:11.000 --> 01:21:14.000
My boss is in Portugal, so we're solving problems.

1409
01:21:15.960 --> 01:21:17.560
I'm just like, uh.

1410
01:21:19.320 --> 01:21:20.440
Can't think right now.

1411
01:21:20.440 --> 01:21:21.760
Right, I really can't.

1412
01:21:21.760 --> 01:21:24.280
So I'm just watching and paying attention

1413
01:21:24.280 --> 01:21:25.440
and still learning.

1414
01:21:25.720 --> 01:21:27.040
So look, this is where I'm at.

1415
01:21:27.040 --> 01:21:29.240
I've got lovely pictures.

1416
01:21:29.240 --> 01:21:30.480
I was just going through all of these.

1417
01:21:30.480 --> 01:21:33.280
So where do I need to be and what do I,

1418
01:21:33.280 --> 01:21:34.880
do you want me just to find my video?

1419
01:21:34.880 --> 01:21:36.880
How do I slot it in?

1420
01:21:36.880 --> 01:21:40.320
So if you, you can just open a new tab if you want.

1421
01:21:40.320 --> 01:21:41.960
So I don't wanna mess with your,

1422
01:21:44.240 --> 01:21:45.080
yeah, if you go here.

1423
01:21:45.080 --> 01:21:48.920
So you'll just go to the dashboard.tribesocial.

1424
01:21:48.920 --> 01:21:50.240
I'll put it in the chat.

1425
01:21:50.240 --> 01:21:52.680
You can just click on it if you want.

1426
01:21:52.680 --> 01:21:54.080
And there's videos for all this.

1427
01:21:54.080 --> 01:21:55.840
So if you don't, you know, remember this,

1428
01:21:55.840 --> 01:21:57.400
but like it's, I'll just,

1429
01:21:57.400 --> 01:21:59.200
hopefully this will be pretty easy.

1430
01:22:07.600 --> 01:22:08.440
So.

1431
01:22:10.280 --> 01:22:12.040
Okay, so you're already in here.

1432
01:22:12.040 --> 01:22:13.560
It's already signed in.

1433
01:22:13.560 --> 01:22:17.120
This is kind of matching what I was just showing you.

1434
01:22:17.120 --> 01:22:22.040
So if you click here and I'll grab my pen.

1435
01:22:22.040 --> 01:22:24.960
So you just start up here at the adding content.

1436
01:22:26.560 --> 01:22:28.680
Content, where am I going for adding content?

1437
01:22:28.680 --> 01:22:29.520
Oh, top.

1438
01:22:29.520 --> 01:22:32.160
I don't know if you can see my drawings.

1439
01:22:32.160 --> 01:22:33.240
Ah, yes.

1440
01:22:33.240 --> 01:22:35.600
Oh, the reason I can't see it is because you are.

1441
01:22:35.600 --> 01:22:36.440
Oh yeah, yeah.

1442
01:22:36.440 --> 01:22:37.720
All the Zoom.

1443
01:22:37.720 --> 01:22:38.560
Okay.

1444
01:22:38.560 --> 01:22:39.400
Add content.

1445
01:22:39.400 --> 01:22:40.680
Holy moly.

1446
01:22:40.680 --> 01:22:41.920
Okay.

1447
01:22:41.920 --> 01:22:42.760
Okay.

1448
01:22:42.760 --> 01:22:45.440
And just say, we can give it a name.

1449
01:22:45.440 --> 01:22:46.400
Like if it was a.

1450
01:22:46.400 --> 01:22:48.200
I don't know what video I'm gonna do yet.

1451
01:22:48.200 --> 01:22:49.040
Okay.

1452
01:22:49.040 --> 01:22:50.560
You can just say like test video.

1453
01:22:50.560 --> 01:22:52.520
It doesn't go anywhere.

1454
01:22:52.520 --> 01:22:53.720
Okay.

1455
01:22:53.720 --> 01:22:55.400
And then you would just go here

1456
01:22:55.400 --> 01:22:57.240
and this is where you would click upload a file.

1457
01:22:57.240 --> 01:23:00.800
And this is, you just choose your Zoom call.

1458
01:23:00.800 --> 01:23:02.640
I think you have to click on the blue.

1459
01:23:02.640 --> 01:23:03.560
Yeah.

1460
01:23:03.560 --> 01:23:05.200
This is why it's, I wanted to see you do it.

1461
01:23:05.200 --> 01:23:07.640
Cause I'm like, well, that should all be clickable.

1462
01:23:10.520 --> 01:23:11.800
So if I find course material.

1463
01:23:11.800 --> 01:23:13.040
All these.

1464
01:23:13.040 --> 01:23:16.600
So these are all the different things on at the moment,

1465
01:23:16.600 --> 01:23:19.440
but we want to go for grad exchange.

1466
01:23:19.440 --> 01:23:21.520
But let's do the mentoring crew.

1467
01:23:21.520 --> 01:23:23.120
That'd be quite entertaining.

1468
01:23:23.120 --> 01:23:24.560
Stuff's so organized.

1469
01:23:24.560 --> 01:23:25.400
It's beautiful.

1470
01:23:25.400 --> 01:23:26.240
Videos.

1471
01:23:26.240 --> 01:23:28.480
So forgiveness is the one we've just done.

1472
01:23:30.000 --> 01:23:30.840
Okay.

1473
01:23:30.840 --> 01:23:33.480
So this will go and like upload it.

1474
01:23:39.720 --> 01:23:40.720
We've just got some.

1475
01:23:42.360 --> 01:23:43.320
So that's going quickly.

1476
01:23:43.320 --> 01:23:46.520
So when this is done, you can just save it.

1477
01:23:46.520 --> 01:23:47.880
And that's, that's your whole step.

1478
01:23:47.880 --> 01:23:50.320
It's going to go and I will give it a second.

1479
01:23:50.320 --> 01:23:51.480
It should show you.

1480
01:23:55.400 --> 01:23:56.240
There we go.

1481
01:23:56.240 --> 01:23:57.200
So now you can save it.

1482
01:24:00.320 --> 01:24:05.320
And now you can click view on wherever you did a test.

1483
01:24:07.160 --> 01:24:08.640
Oh, I just, I just did that.

1484
01:24:08.640 --> 01:24:10.000
So it's come up twice.

1485
01:24:10.000 --> 01:24:10.840
Okay.

1486
01:24:10.840 --> 01:24:11.680
We may have clicked.

1487
01:24:11.680 --> 01:24:12.520
Yeah, that's okay.

1488
01:24:14.000 --> 01:24:16.480
And then just click view there and you can,

1489
01:24:16.480 --> 01:24:19.320
that's like the link, the other one.

1490
01:24:19.320 --> 01:24:20.160
Yeah.

1491
01:24:20.160 --> 01:24:21.360
That's a link that you can share.

1492
01:24:21.360 --> 01:24:22.200
So I'm going to,

1493
01:24:22.200 --> 01:24:23.760
we just have our pest guy show up real quick.

1494
01:24:23.760 --> 01:24:25.480
Let me give me two minutes.

1495
01:24:25.480 --> 01:24:26.880
I'll be right back.

1496
01:24:26.880 --> 01:24:27.720
Okay.

1497
01:24:31.080 --> 01:24:32.000
Nuts.

1498
01:24:33.520 --> 01:24:34.360
Great.

1499
01:24:34.360 --> 01:24:35.200
Just to transfer.

1500
01:24:35.200 --> 01:24:36.040
Cause if I can do it,

1501
01:24:36.040 --> 01:24:37.880
if I can sit and do this and put my,

1502
01:24:37.880 --> 01:24:39.840
I can actually sit and set some stuff up,

1503
01:24:39.840 --> 01:24:44.840
which would be great to get some content in here.

1504
01:24:44.920 --> 01:24:45.760
Yeah.

1505
01:24:45.760 --> 01:24:48.080
Tell me what your book's about.

1506
01:24:49.240 --> 01:24:50.400
Basically my book.

1507
01:24:50.400 --> 01:24:52.760
Well, let me, what is my book about?

1508
01:24:52.760 --> 01:24:54.480
It's a loaded question.

1509
01:24:54.480 --> 01:24:59.480
My, my who are basically the people I call the,

1510
01:25:00.000 --> 01:25:07.680
dischurched and the and the dischurched and and people who just have been wounded in church.

1511
01:25:07.880 --> 01:25:11.880
And it really my focus is in getting them

1512
01:25:12.080 --> 01:25:16.120
out of religion and getting their hearts into a relationship with God.

1513
01:25:16.320 --> 01:25:18.800
I mean, what's your book called?

1514
01:25:19.000 --> 01:25:22.720
So it's called Out of Rituals and Into Relationship.

1515
01:25:22.920 --> 01:25:26.960
Right. And is it available out of rituals?

1516
01:25:27.040 --> 01:25:31.560
Only available on Xavier's computer hard drive.

1517
01:25:31.760 --> 01:25:33.200
Actually, I've uploaded this.

1518
01:25:33.400 --> 01:25:34.720
OK, you know, I saw you.

1519
01:25:34.920 --> 01:25:35.920
I saw you uploaded it.

1520
01:25:36.120 --> 01:25:39.960
Actually, I was in the I.

1521
01:25:40.160 --> 01:25:42.840
So why is it not on Amazon or why have

1522
01:25:43.040 --> 01:25:45.960
you not published it so that people can get hold of it?

1523
01:25:46.160 --> 01:25:50.640
Because what I'm doing, I'm doing it as a pre-release because I do want some people

1524
01:25:50.640 --> 01:25:53.400
to get hold of it and give me feedback so I can finalize things.

1525
01:25:53.600 --> 01:25:55.480
Brilliant. So send it to me.

1526
01:25:55.680 --> 01:25:57.840
OK, yeah, I will send you the link.

1527
01:25:58.040 --> 01:25:59.720
It's definitely

1528
01:26:02.720 --> 01:26:05.240
here. Let me do that.

1529
01:26:05.440 --> 01:26:08.360
I'll send you guys the link in the code.

1530
01:26:08.560 --> 01:26:10.080
Brilliant.

1531
01:26:13.880 --> 01:26:17.440
Now, the downside is you'll put it on here and I won't go anywhere with it.

1532
01:26:17.640 --> 01:26:20.400
So can I what I might do?

1533
01:26:20.600 --> 01:26:22.840
Where's the flip and check on

1534
01:26:23.440 --> 01:26:26.240
screen? Can I can I check?

1535
01:26:26.440 --> 01:26:27.840
Yes, I can.

1536
01:26:28.160 --> 01:26:30.680
I might just send you my email address

1537
01:26:30.880 --> 01:26:34.800
because then it'll be otherwise I'll lose it.

1538
01:26:38.400 --> 01:26:41.480
I am I'm sorry, my brain is running so slow.

1539
01:26:41.680 --> 01:26:44.120
That's all right. I've just stuck my email in there.

1540
01:26:44.320 --> 01:26:49.640
When you've got five minutes to send it to me, do this and you can be the next book I

1541
01:26:49.640 --> 01:26:53.000
read. OK, right, Bruce, I'm all yours again.

1542
01:26:53.200 --> 01:26:54.880
So you're good.

1543
01:26:55.440 --> 01:27:01.440
So, yes, this is this link here you could you could take and drop into WhatsApp or

1544
01:27:01.640 --> 01:27:05.200
put in an email and they can just jump in.

1545
01:27:05.400 --> 01:27:07.840
They won't see any of the stuff on the side here.

1546
01:27:08.040 --> 01:27:09.120
They'll just see the video.

1547
01:27:09.320 --> 01:27:14.360
So the other thing you can do if you go back to the dashboard

1548
01:27:14.560 --> 01:27:16.320
tab here.

1549
01:27:16.600 --> 01:27:22.760
That then you can just click on just click on one of the videos like that.

1550
01:27:22.960 --> 01:27:27.560
And if you go to details, you can actually

1551
01:27:27.760 --> 01:27:32.840
put notes in here if you want to put links like, oh, go get this PDF.

1552
01:27:33.040 --> 01:27:35.680
OK, OK, good. Download this thing or go to this website.

1553
01:27:35.880 --> 01:27:41.240
So you can mark all of that in there and you can you can set, you know,

1554
01:27:41.440 --> 01:27:45.080
dates and stuff if you want, which is a little bit more for later.

1555
01:27:45.080 --> 01:27:49.000
But it's very similar to Zoom, to YouTube.

1556
01:27:49.200 --> 01:27:50.520
Oh, yes, definitely.

1557
01:27:50.720 --> 01:27:53.000
Similar to YouTube, for sure.

1558
01:27:54.080 --> 01:27:56.320
So people can

1559
01:27:56.520 --> 01:27:58.480
jump on, they can watch your stuff.

1560
01:27:58.680 --> 01:28:03.760
What's nice about that is it's one tap, like you go from WhatsApp, they tap it,

1561
01:28:03.760 --> 01:28:07.440
they're going to it is going to open up a little browser and they can hit play and

1562
01:28:07.640 --> 01:28:09.600
they can watch the video.

1563
01:28:09.800 --> 01:28:12.080
And so just kind of bridge again,

1564
01:28:12.120 --> 01:28:13.240
bridging the gap a little bit.

1565
01:28:13.440 --> 01:28:18.680
And it's a way to start sharing and using the tool right now.

1566
01:28:18.880 --> 01:28:20.160
And at least you can start to have this

1567
01:28:20.360 --> 01:28:23.920
big video library of all your content in one place.

1568
01:28:24.120 --> 01:28:29.800
And so if you do decide to go make a course, for example, all of the videos that

1569
01:28:30.000 --> 01:28:33.880
you've uploaded are available to be added to a course in the future.

1570
01:28:34.080 --> 01:28:37.760
So that's kind of how it's built is you just everything kind of comes in as

1571
01:28:37.760 --> 01:28:42.440
content into Tribe and then you can later go into a course,

1572
01:28:42.640 --> 01:28:46.680
you know, create your first course that's like, you know, and you can just when

1573
01:28:46.680 --> 01:28:49.520
you're adding content instead of uploading it again, you can just search

1574
01:28:49.720 --> 01:28:54.560
for it from the content library and add it to a lesson.

1575
01:28:54.760 --> 01:28:58.720
So we can get to that later, but that's if you just use it for that now,

1576
01:28:58.920 --> 01:29:01.200
you'd start getting some value

1577
01:29:01.400 --> 01:29:05.480
this week and then you can start to add more and more to things,

1578
01:29:05.680 --> 01:29:11.280
put those different pieces of content into a group, for example, all out.

1579
01:29:11.480 --> 01:29:14.000
No, that's great. That's gold.

1580
01:29:14.200 --> 01:29:18.480
I just need to go into my dashboard thing, but I need to find.

1581
01:29:18.680 --> 01:29:20.920
Do you have a group set up already?

1582
01:29:21.120 --> 01:29:23.080
Well, Kev set me up a group because he

1583
01:29:23.280 --> 01:29:26.200
decided that would be easier than doing a demo group.

1584
01:29:26.320 --> 01:29:28.920
Yeah, I haven't put anybody in it yet, so I don't know what he's done.

1585
01:29:29.120 --> 01:29:31.720
So just put the great experience for the experience.

1586
01:29:31.920 --> 01:29:33.880
If you go to the pages here, let's just see what.

1587
01:29:34.000 --> 01:29:37.880
OK, so you could turn off community

1588
01:29:38.080 --> 01:29:43.080
and you can turn off training if you want, and I would just have the replay tab.

1589
01:29:43.280 --> 01:29:47.520
Like it's probably just are you just doing like basically Zoom calls?

1590
01:29:47.720 --> 01:29:52.640
Yeah, so I mean, the next I think what I'll do is I'll for now,

1591
01:29:52.840 --> 01:29:56.080
I'm not going to worry too much about whether they get community or training

1592
01:29:56.280 --> 01:30:00.040
just yet, I think what I'll do for now, because I do want.

1593
01:30:00.000 --> 01:30:02.720
To be in community eventually, but obviously maybe not for now.

1594
01:30:02.880 --> 01:30:06.920
So maybe I just take these off for a second and just, that's cool.

1595
01:30:08.200 --> 01:30:14.160
And, um, I think what I'll do is get, I'll get as many, cause I'll probably

1596
01:30:14.160 --> 01:30:19.960
end up with a few different groups in groups, but now that's, there we go.

1597
01:30:20.160 --> 01:30:26.600
So I've got like previous workshops I've done, or I've got previous courses

1598
01:30:26.600 --> 01:30:29.360
where I've got the videos, it's all there, ready to go, and I could upload

1599
01:30:29.360 --> 01:30:33.000
them so I could upload what next I could upload winning in the game

1600
01:30:33.000 --> 01:30:35.040
of life, whatever it might be.

1601
01:30:36.800 --> 01:30:39.320
Do I put them into groups or do I put them into courses?

1602
01:30:40.240 --> 01:30:43.560
Um, yeah, so you could do either one.

1603
01:30:43.640 --> 01:30:47.360
Um, courses, uh, it's like a subset inside of a group.

1604
01:30:47.360 --> 01:30:51.520
So, but one course can go to as many groups as you want.

1605
01:30:51.520 --> 01:30:55.880
So basically put them in a course and then you can figure out, uh, one of the

1606
01:30:55.880 --> 01:30:59.520
options in a course is it tells us, tells you which groups would you like this to

1607
01:30:59.520 --> 01:31:03.080
be seen, and then you can assign it to great exchange.

1608
01:31:03.080 --> 01:31:06.000
You could assign it to another group if you want.

1609
01:31:06.000 --> 01:31:07.680
It's like, it's, it's up to you.

1610
01:31:07.800 --> 01:31:08.680
Um, how you set it up.

1611
01:31:09.040 --> 01:31:09.520
That's cool.

1612
01:31:09.520 --> 01:31:16.920
Cause at the moment, like the DIY, so people watching the pre-recorded version

1613
01:31:16.960 --> 01:31:21.640
goes to two groups currently, it goes to the mentorship and it goes to the DIY

1614
01:31:21.640 --> 01:31:24.560
people, but the mentorship get an extra hour of my time.

1615
01:31:24.960 --> 01:31:27.760
So, um, that now that makes sense.

1616
01:31:27.800 --> 01:31:28.360
Okay.

1617
01:31:28.520 --> 01:31:32.760
And then also what it does for me is a little bit, I feel like I'm starting

1618
01:31:32.760 --> 01:31:36.520
to build something brilliant, which is obviously I'll be able to, do you

1619
01:31:36.520 --> 01:31:40.720
know, I'll be up at 3 30 AM going forward for the next three days to hang.

1620
01:31:40.720 --> 01:31:41.080
Oh yeah.

1621
01:31:41.080 --> 01:31:42.040
Cause of the conference.

1622
01:31:44.480 --> 01:31:45.080
That's right.

1623
01:31:45.640 --> 01:31:49.800
So this is my warmup getting up at, you know, just before five was my warmup.

1624
01:31:50.400 --> 01:31:51.480
Um, it helps.

1625
01:31:51.480 --> 01:31:54.920
I was up at five my time, but it doesn't, not three.

1626
01:31:54.920 --> 01:31:55.960
I haven't done three.

1627
01:31:56.680 --> 01:31:57.480
Yeah, that's all right.

1628
01:31:57.520 --> 01:31:58.000
We'll do it.

1629
01:31:58.040 --> 01:31:58.560
We'll do it.

1630
01:31:58.640 --> 01:32:00.200
And we all, we did it for Pedro.

1631
01:32:00.240 --> 01:32:01.520
Pedro used to be 2 AM.

1632
01:32:01.520 --> 01:32:03.400
So it's, it's kind of slightly better.

1633
01:32:03.920 --> 01:32:05.520
Um, so it's all good.

1634
01:32:05.960 --> 01:32:07.120
Um, excellent.

1635
01:32:07.160 --> 01:32:09.280
I've got something to work on now.

1636
01:32:09.480 --> 01:32:11.000
I will work through those other videos.

1637
01:32:11.000 --> 01:32:14.480
Cause I still think I need to just go back and think about my who and whatever,

1638
01:32:14.480 --> 01:32:19.600
but that for me, I think is enough for me to work on and then I'll report back

1639
01:32:19.600 --> 01:32:24.880
next week, but if I could do like five or 10 minutes in within this each week

1640
01:32:24.880 --> 01:32:28.240
and go, right, that's your next thing to do, that's your next thing to do.

1641
01:32:28.280 --> 01:32:29.760
I think I'll be away.

1642
01:32:30.360 --> 01:32:30.760
Thank you.

1643
01:32:30.760 --> 01:32:31.200
That's great.

1644
01:32:31.640 --> 01:32:32.280
That's awesome.

1645
01:32:32.840 --> 01:32:38.800
And, uh, I'll show one thing that, um, for both of you guys, uh, if you, um,

1646
01:32:39.680 --> 01:32:42.520
I'll just show you super quick, uh, this thing here.

1647
01:32:42.520 --> 01:32:44.920
So I'll use Xavier's as an example.

1648
01:32:45.480 --> 01:32:51.480
Um, we have a cool little feature that we are, um, going to have

1649
01:32:51.480 --> 01:32:53.120
live like today or tomorrow.

1650
01:32:53.120 --> 01:32:54.280
I just built this for you guys.

1651
01:32:54.280 --> 01:32:58.480
This is just for pioneers, like based on Mark Marcella trying to do her lead

1652
01:32:58.480 --> 01:33:03.440
magnet, I was just like, this is, this took 30 minutes just to explain how to

1653
01:33:03.440 --> 01:33:07.720
fix it in kit.co like we should just be able to give you guys a lead magnet.

1654
01:33:08.200 --> 01:33:13.520
Um, and so what you'll be able to do is in all of your content here, one of the

1655
01:33:13.520 --> 01:33:16.720
dropdowns that we can say.

1656
01:33:18.320 --> 01:33:18.560
Yeah.

1657
01:33:18.560 --> 01:33:20.440
Let me, oh, you see it.

1658
01:33:20.480 --> 01:33:20.840
Okay.

1659
01:33:23.640 --> 01:33:25.480
It's a special secret screen.

1660
01:33:26.920 --> 01:33:27.680
You see this here?

1661
01:33:28.120 --> 01:33:29.560
I can see the whole list.

1662
01:33:29.600 --> 01:33:29.960
Yeah.

1663
01:33:30.280 --> 01:33:35.520
So in here in the list, each of these, for example, would become a lead magnet.

1664
01:33:35.880 --> 01:33:38.560
You would just have a link that says like copy lead magnet link.

1665
01:33:39.200 --> 01:33:43.840
And, um, it would create a page for you like this, that you could send people to.

1666
01:33:44.400 --> 01:33:49.760
Um, and I could come in here as, as Bruce and I could say like, you know, Bruce

1667
01:33:49.760 --> 01:33:52.240
van sale, and I can say Bruce, whatever test.

1668
01:33:53.240 --> 01:33:56.240
Um, and then I say, get access to this or whatever.

1669
01:33:56.680 --> 01:34:01.280
And then I would be in, and I could, you know, this isn't totally finished yet,

1670
01:34:01.280 --> 01:34:05.240
but I could watch the, listen to the audio here.

1671
01:34:05.400 --> 01:34:09.560
It's not styled just yet, but you, but that essentially like gets

1672
01:34:09.560 --> 01:34:11.640
you a lead for that tool.

1673
01:34:11.640 --> 01:34:15.680
So if I come back in here, you'll see like, you'll have a list of users.

1674
01:34:16.200 --> 01:34:20.800
Um, one of which is now like the Bruce that we've signed out, of course, but,

1675
01:34:21.440 --> 01:34:25.320
um, you would basically have that lead and you could email them or

1676
01:34:25.480 --> 01:34:26.640
do whatever you want to with it.

1677
01:34:26.920 --> 01:34:28.360
So, yeah, there it is.

1678
01:34:28.360 --> 01:34:33.280
So it's, you see, there's a lead that came in and it's attached to, um, Xavier.

1679
01:34:33.680 --> 01:34:37.400
And he, and I got it because I was trying to get the chapter five content.

1680
01:34:37.440 --> 01:34:42.480
So you can see it's all tagged for you and it's, um, you don't have

1681
01:34:42.480 --> 01:34:44.120
to do anything with that.

1682
01:34:44.120 --> 01:34:46.560
So it doesn't, they don't get added to a group or anything.

1683
01:34:46.560 --> 01:34:49.200
They just go into a list and you can figure out what you want to do with that.

1684
01:34:52.720 --> 01:34:54.880
Yeah, no, that that's really, really good.

1685
01:34:54.880 --> 01:34:59.960
And I think one of the things that I was, I was interested with what you're doing.

1686
01:35:00.000 --> 01:35:02.980
probably because I was having so many problems yesterday

1687
01:35:02.980 --> 01:35:06.020
just with the landing page.

1688
01:35:07.760 --> 01:35:09.640
So I put it out, I laid it out.

1689
01:35:09.640 --> 01:35:10.920
I didn't like it.

1690
01:35:10.920 --> 01:35:11.920
It was difficult to use.

1691
01:35:11.920 --> 01:35:13.520
I said, I'm not using this tool.

1692
01:35:14.560 --> 01:35:17.520
And for me to get frustrated with the tool system

1693
01:35:17.520 --> 01:35:19.760
is I'm used to this.

1694
01:35:21.760 --> 01:35:25.240
But does, okay, so we can take any of the leads

1695
01:35:25.240 --> 01:35:27.360
and put them into whatever mailing system

1696
01:35:27.360 --> 01:35:28.400
we wanna use, right?

1697
01:35:28.400 --> 01:35:29.600
Right, yeah.

1698
01:35:29.600 --> 01:35:31.080
It'll probably be something super easy

1699
01:35:31.080 --> 01:35:34.040
where you can hit like copy a list

1700
01:35:34.040 --> 01:35:36.960
and you hit the copy button and it just sucks them all up

1701
01:35:36.960 --> 01:35:38.600
and you can paste them somewhere.

1702
01:35:40.060 --> 01:35:40.900
Or download a CSV.

1703
01:35:40.900 --> 01:35:42.280
I saw a kit for the first time

1704
01:35:42.280 --> 01:35:44.080
because that's what Marcello was using.

1705
01:35:44.080 --> 01:35:44.920
Yeah.

1706
01:35:44.920 --> 01:35:46.360
Well, I mean, it looks pretty good.

1707
01:35:46.360 --> 01:35:48.960
I just haven't had a chance to really check it out.

1708
01:35:48.960 --> 01:35:49.780
It's not bad.

1709
01:35:49.780 --> 01:35:51.400
It's a good option.

1710
01:35:52.740 --> 01:35:55.240
But we're finding like, again,

1711
01:35:55.240 --> 01:35:57.800
you already have all your content in one place.

1712
01:35:57.800 --> 01:36:02.240
And so to have to do all the other stuff around it.

1713
01:36:02.240 --> 01:36:03.480
So it'd be pretty simple at first,

1714
01:36:03.480 --> 01:36:05.000
but at least it's a link you could share

1715
01:36:05.000 --> 01:36:06.840
and get out and start collecting leads

1716
01:36:06.840 --> 01:36:09.800
in a few minutes without thinking about it.

1717
01:36:09.800 --> 01:36:11.840
Yeah, I'm having to go through a whole bunch of stuff.

1718
01:36:11.840 --> 01:36:13.240
So, and we already like,

1719
01:36:13.240 --> 01:36:15.200
we're gonna add some like kind of best practices

1720
01:36:15.200 --> 01:36:16.360
on the layout and stuff.

1721
01:36:16.360 --> 01:36:18.280
So I'm designing it myself.

1722
01:36:18.280 --> 01:36:20.600
So I'm basically making it a template

1723
01:36:20.600 --> 01:36:23.040
and that way the buttons are in the right place.

1724
01:36:23.040 --> 01:36:24.400
The text is the right size.

1725
01:36:24.400 --> 01:36:26.160
Like all the things that I would have,

1726
01:36:26.160 --> 01:36:28.120
I was trying to tell Marcella to move things around.

1727
01:36:28.120 --> 01:36:29.880
Like, I'm just gonna, that's in the template.

1728
01:36:29.880 --> 01:36:31.680
So, and you can't change it.

1729
01:36:31.680 --> 01:36:32.960
You have options to change it.

1730
01:36:32.960 --> 01:36:33.920
You can't break it.

1731
01:36:35.320 --> 01:36:38.900
So, and then, yeah.

1732
01:36:38.900 --> 01:36:41.480
But even like in Robin's example,

1733
01:36:41.480 --> 01:36:43.240
like he, you could use it for a VSL.

1734
01:36:43.240 --> 01:36:46.560
So you, cause you can use a, instead of being a,

1735
01:36:46.560 --> 01:36:48.760
like you could use your chapters of a book, of course,

1736
01:36:48.760 --> 01:36:50.220
but you could also do a video.

1737
01:36:50.220 --> 01:36:52.760
So you could say like, you put your email in,

1738
01:36:52.760 --> 01:36:53.920
get access to the training,

1739
01:36:53.920 --> 01:36:55.380
and then we'll have an ability for him

1740
01:36:55.420 --> 01:36:58.100
to add a button underneath that says apply.

1741
01:36:58.100 --> 01:37:00.300
So he could actually, that first two steps of his funnel

1742
01:37:00.300 --> 01:37:03.420
could just be in tribe with.

1743
01:37:03.420 --> 01:37:04.620
Well, that's what I want to do.

1744
01:37:04.620 --> 01:37:08.180
I want to direct everybody from wherever into tribe.

1745
01:37:08.180 --> 01:37:11.740
That's one of the reasons the free chapter is up on tribe.

1746
01:37:13.220 --> 01:37:16.780
But I hadn't, in order to do, you know,

1747
01:37:16.780 --> 01:37:19.040
the whole purchasing and everything else,

1748
01:37:19.040 --> 01:37:22.940
that's why I'm definitely interested in how the example

1749
01:37:22.940 --> 01:37:25.980
that you showed on Tuesday, how they locked it out

1750
01:37:25.980 --> 01:37:28.260
until they bought it and what it would take to do that.

1751
01:37:28.260 --> 01:37:30.060
But that's why I'm using Hero FM

1752
01:37:30.060 --> 01:37:32.100
because it's just very, very easy.

1753
01:37:32.100 --> 01:37:32.920
Yeah.

1754
01:37:32.920 --> 01:37:35.180
So I have all chapters that are,

1755
01:37:35.180 --> 01:37:37.580
well, almost all that are loaded there.

1756
01:37:38.540 --> 01:37:39.360
That's good.

1757
01:37:39.360 --> 01:37:41.380
Yeah, we're going to do more and more for it.

1758
01:37:41.380 --> 01:37:43.180
My last little thing,

1759
01:37:43.180 --> 01:37:46.500
we are looking at getting a tribe.social,

1760
01:37:46.500 --> 01:37:47.760
but I didn't know what you guys,

1761
01:37:47.760 --> 01:37:49.260
would you guys use a link like that?

1762
01:37:49.260 --> 01:37:51.540
That's like tribe.social slash Sally.

1763
01:37:51.540 --> 01:37:52.360
Oh, yeah.

1764
01:37:55.660 --> 01:37:56.500
That would be-

1765
01:37:56.500 --> 01:37:59.020
It's only a mere $5,000 to buy this domain.

1766
01:37:59.020 --> 01:38:00.340
So that's why I'm hesitating.

1767
01:38:00.340 --> 01:38:01.180
Is that all?

1768
01:38:01.180 --> 01:38:02.340
Okay.

1769
01:38:02.340 --> 01:38:06.020
So we're trying to buy tribe.social.com,

1770
01:38:06.020 --> 01:38:09.220
but they wanted 10 times that, it was a crazy amount.

1771
01:38:09.220 --> 01:38:12.980
So anyway, we're trying to make it to where like,

1772
01:38:12.980 --> 01:38:15.660
like people are using solo.to,

1773
01:38:15.660 --> 01:38:18.060
things like that, where it's like a link tree.

1774
01:38:18.060 --> 01:38:19.300
Like, I think those are some things

1775
01:38:19.300 --> 01:38:22.980
we just need to have it build that for you immediately.

1776
01:38:22.980 --> 01:38:25.340
Just put some links in, copy the link,

1777
01:38:25.340 --> 01:38:26.260
put it on your profile.

1778
01:38:26.260 --> 01:38:28.060
That should be like the whole, all the steps.

1779
01:38:28.060 --> 01:38:28.900
Right.

1780
01:38:29.780 --> 01:38:33.020
So, and then emailing people from the platform

1781
01:38:33.020 --> 01:38:33.860
should be pretty easy.

1782
01:38:33.860 --> 01:38:36.740
So if you wanted to email all those leads that came in,

1783
01:38:36.740 --> 01:38:38.500
you should be able to like select all,

1784
01:38:38.500 --> 01:38:42.100
create email, write up notes and hit send, you know?

1785
01:38:42.100 --> 01:38:44.020
So we'll work on some things.

1786
01:38:45.020 --> 01:38:46.660
Some new features are coming, so.

1787
01:38:47.660 --> 01:38:49.780
So will that save us having to use MailerLite

1788
01:38:49.780 --> 01:38:51.060
in the future?

1789
01:38:51.060 --> 01:38:52.380
Yeah, potentially.

1790
01:38:53.260 --> 01:38:55.700
And also just, it's a great place to start.

1791
01:38:55.700 --> 01:38:57.540
Like a lot of, that's what the hard part is,

1792
01:38:57.540 --> 01:38:59.580
getting it, getting those first few hundred leads,

1793
01:38:59.580 --> 01:39:02.100
getting the first funnel going,

1794
01:39:02.100 --> 01:39:03.380
like that's the hard stuff.

1795
01:39:03.380 --> 01:39:06.140
Once you kind of get scale and you get some movement,

1796
01:39:06.140 --> 01:39:08.700
then you're like, well, maybe I'll move to a mail,

1797
01:39:08.700 --> 01:39:11.460
you know, MailChimp or ActiveCampaign or MailerLite,

1798
01:39:11.460 --> 01:39:16.220
like then you can kind of use whatever you want from there.

1799
01:39:16.460 --> 01:39:18.020
But you can easily with one click,

1800
01:39:18.020 --> 01:39:20.780
like download all your contacts, push them over,

1801
01:39:20.780 --> 01:39:22.620
like keep it really accessible.

1802
01:39:22.620 --> 01:39:25.780
So anyway, nice.

1803
01:39:26.660 --> 01:39:28.340
So speaking of best practices,

1804
01:39:28.340 --> 01:39:30.540
as far as landing page goes,

1805
01:39:30.540 --> 01:39:32.420
I know that one of the best practices

1806
01:39:32.420 --> 01:39:34.140
is keep it as short as possible.

1807
01:39:37.620 --> 01:39:39.100
And so you gave me an idea

1808
01:39:39.100 --> 01:39:40.700
when you were showing Robin some stuff,

1809
01:39:40.700 --> 01:39:43.860
and so maybe the stuff that I have copy for,

1810
01:39:43.860 --> 01:39:45.820
I could just put in a short video.

1811
01:39:46.940 --> 01:39:48.900
And that might be easier than having people

1812
01:39:48.900 --> 01:39:50.780
trying to scroll down the page.

1813
01:39:50.780 --> 01:39:52.300
It's one of the things I wasn't happy with,

1814
01:39:52.300 --> 01:39:53.540
with the landing page.

1815
01:39:53.540 --> 01:39:54.700
I've got the copy I want,

1816
01:39:54.700 --> 01:39:57.780
but I need to put it in a digestible format.

1817
01:39:57.780 --> 01:40:00.180
Yeah, sometimes it's a two or three minute video.

1818
01:40:00.000 --> 01:40:07.800
at the top, that goes pages of content.

1819
01:40:07.800 --> 01:40:11.040
Definitely, people are kind of lazy as well.

1820
01:40:11.040 --> 01:40:15.320
So it depends on the, you can try,

1821
01:40:15.320 --> 01:40:17.440
I would do the video and then do both, right?

1822
01:40:17.440 --> 01:40:18.760
Just put the video at the top and have

1823
01:40:18.760 --> 01:40:21.560
the text at the bottom if people want to take it in.

1824
01:40:21.560 --> 01:40:27.120
But yeah, most of it, as long as you

1825
01:40:27.120 --> 01:40:29.920
try to get the system set up and then start to get traffic to it,

1826
01:40:29.920 --> 01:40:31.640
is the main thing.

1827
01:40:31.640 --> 01:40:34.960
And then you can start tweaking it as well.

1828
01:40:34.960 --> 01:40:38.880
So it's helpful, like Robin's hat is a funnel

1829
01:40:38.880 --> 01:40:40.520
and he's done all the pieces.

1830
01:40:40.520 --> 01:40:41.760
It just wasn't working.

1831
01:40:41.760 --> 01:40:44.680
So now we're just restructuring it.

1832
01:40:44.680 --> 01:40:47.440
And then you can put more.

1833
01:40:47.440 --> 01:40:52.160
But yeah, so very good.

1834
01:40:52.160 --> 01:40:52.720
That's good.

1835
01:40:52.720 --> 01:40:56.600
If you guys are good, we can let you go.

1836
01:40:56.600 --> 01:40:57.680
Yeah, no problem.

1837
01:40:57.680 --> 01:41:01.520
Because I have another meeting at the top of the hour.

1838
01:41:01.520 --> 01:41:02.240
Nice.

1839
01:41:02.240 --> 01:41:04.280
And after that, I'm going to bed.

1840
01:41:04.280 --> 01:41:05.360
OK.

1841
01:41:05.360 --> 01:41:06.040
Good for you.

1842
01:41:08.760 --> 01:41:10.000
Nice.

1843
01:41:10.000 --> 01:41:10.640
Awesome, guys.

1844
01:41:10.640 --> 01:41:12.200
Well, we'll see you on Tuesday then.

1845
01:41:12.200 --> 01:41:12.720
OK.

1846
01:41:12.720 --> 01:41:13.200
Yeah.

1847
01:41:13.200 --> 01:41:14.520
Thank you for your time, Bruce.

1848
01:41:14.520 --> 01:41:15.280
That's amazing.

1849
01:41:15.280 --> 01:41:15.800
Cheers.

1850
01:41:15.800 --> 01:41:17.360
Thank you.