WEBVTT

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♪ Waiting to go out ♪

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Woo!

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Welcome, everybody.

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♪ So baby take my hand, I promise you won't drown ♪

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♪ Cause if you see me dance ♪

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All right, camera's on.

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Monday morning, we're starting strong.

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Get it right, sweetie, get it right.

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Get it, get it, get it.

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I heard there might be a prize

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for the best dance moves.

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Whoever can get the best dance move in the next 30 seconds,

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and you gotta beat Danielle, that's the trick.

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Danny, I see you with baby.

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Don't dance too hard.

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Baby.

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Okay, just start with the fingers.

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This is like, if you just start with this.

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Start with your head.

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This is a studdle.

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Oh, dang, we got Kyla.

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Kyla's daughter going crazy.

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Oh, I think her daughter got a prize.

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Okay, Kyla, you got a $20 Amazon gift card.

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Oh, we got Belmond.

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Oh, snap, Belmond's on, guys.

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Watch out.

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Yes, Belmond.

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$20 Amazon gift card for Belmond.

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Yes, boom.

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I love it.

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Natalie, what's up?

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Adam, Lindsay.

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Welcome, everybody.

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I'm gonna fade the music out here.

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If you guys don't know, Belmond's like a professional dancer.

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We went to Mexico with her and she got everybody dancing.

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So, okay, so Belmond got a $20 Amazon gift card

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and Kyla's daughter, $20 Amazon gift card.

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We'll put a link in the chat,

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therainmakerchallenge.com slash winner.

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Go claim those prizes.

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Thank you guys for starting Monday off strong.

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Now, this is gonna be a really fun three days.

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And I think the best part of it is

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I don't have to do anything after this first five minutes.

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I just get to watch, enjoy,

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and see you guys have some amazing breakthroughs.

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I just came on to say, hello, what's up?

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We are streaming this into our mastermind community

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as well as our all new Rainmaker fam community.

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This is a crew of people who are like,

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man, I wanna be in the mastermind,

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but I just can't be in there just yet.

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And that's okay.

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We got something that's gonna really help you out,

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specifically financially.

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And this method I love

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because it gives you a lot of leverage.

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We're all about leverage in life, right?

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How can you build things that give you,

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that allow you to do more with less, right?

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And this is one of those things.

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What you're gonna be learning this week

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is how to make money just literally using this right here.

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Okay, that's literally all you need pretty much, okay?

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And that's an incredible skillset.

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And so with that, I'm gonna turn it over to Danielle.

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Danielle is gonna introduce our special guest trainer

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we're gonna have all three days this week.

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And with that, Danielle, over to you.

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Awesome, thank you, Steven.

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So good to see you.

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Good morning, good afternoon, good evening.

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Today, like Steven said,

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we're doing things a little different this week.

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Who's excited for something different this week?

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That's what I'm saying, okay.

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Liz is bringing the juice.

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She's bringing the sauce.

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How many of you are like,

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I can always learn something new from my phone, right?

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And how to make passive income.

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This is a passive income community, right?

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So I just wanna like tell you, okay, if you're excited,

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can you just say I'm excited in the chat?

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Like, let's blow the chat up.

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Let's get excited, okay?

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Because see, you thought you knew everything

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about selling online passively,

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but wait a minute, there is more for you today.

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Who here is like, I like no inventory, no complications.

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Keep it simple.

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Keep it so like I can go this step by step

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and I can figure this out, right?

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And then also who all has a phone?

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I mean, I'm wondering if Kyla's daughter has a phone.

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Okay, no, I'm just kidding.

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But we all have access.

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How cool is that?

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We have excitement today.

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We have a phone, we have access.

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And Kyla's like, no, she doesn't have a phone.

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She's three.

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Okay, cool.

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Glad to hear it.

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But I just want you guys to know that who Liz

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is about to share today,

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but she's not just sharing as an expert.

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She's sharing as a mom of three kids

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and who has a personal story of her own

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and who I think can relate to a lot of you

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in this community, right?

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And so I was just telling her,

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I'm so excited to hear what she has to share for you guys

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because no matter where you're at

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in your journey with Amazon right now,

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your journey with your business,

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this right here, what she is going to talk about today

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can be exactly for you,

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no matter where you're at.

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and your journey right now, all right?

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So whether you are like brand new to our community,

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hello and it's your first time here

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or you've been here for a while,

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we're just excited for the next three days

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and what Liz has to get us going.

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So before she gets on, I just wanna let you know,

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you guys know we like interaction here, right?

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So if Liz is saying something and you're like,

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if that's me, like let us know in the chat, right?

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We wanna bring encouragement to our guests,

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we wanna welcome her.

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And if you have questions while she's speaking

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or you're like, wait a minute,

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I was wondering if you could let me know about this,

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we are gonna have some Q&A time.

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Okay, that's exciting.

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Liz is like, you know what?

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I would love to create some space for you guys,

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I'd love to answer questions.

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We get her one on one with some questions.

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Okay, so be thinking if there's a question,

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there are no stupid questions.

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We love questions.

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In fact, Liz loves questions.

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That's how you learn.

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Okay, so I want some excitement in the chat.

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I wanna see some questions and without further ado,

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you guys ready?

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Are you ready for Liz and all of her goodness?

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Can we blow up the chat and welcome Liz.

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Come on in.

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Good morning.

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Happy Monday.

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I'm Liz.

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Boy, I'm gonna have to bring my A game with energy

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over here because you guys are killing it.

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I'm like, I'm inspired.

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I'm like, let's go.

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So thank you so much for having me today.

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I'm really excited about joining you to talk about

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the Amazon Influencer Program.

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And like both Danielle and Stephen mentioned,

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it really is the program I think in the Amazon space

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that one, touches every part of the Amazon space,

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seller, shopper, influencer, buyer, right?

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But the other thing is, is it is the opportunity

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that I wish I had had 15 years ago.

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So Danielle referred to this, but 15 years ago,

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I was a single mom with three kids under the age of four

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and a couple hundred dollars would have changed my life.

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And when I got started with Amazon Influencer four years ago

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it clicked with me.

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It was like, this is the opportunity

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and I have it, is available now.

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And I can tell other people about it as it grows

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and as we get out there.

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So for the last four years,

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while I've been learning the program

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and building tools for it and everything else,

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part of my passion is sharing the opportunity

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with other people, which is,

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last year meeting Rainmakers at Seller Summit

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and now to here, I'm really excited to be here

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to be able to share this opportunity with you guys.

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So let's dive right in.

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A little bit of context about me,

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just to give you guys some background

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on all the things that I have done

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in the Amazon space and beyond,

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but I am currently a creator.

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I have been an Amazon brand in the past

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and also currently run an agency.

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So I actually started in the brand creator space

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almost 20 years ago now.

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So back when I was running a homeschool moms conference

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and reaching out to bloggers

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to see if they would cover my event

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and ask other moms to come join us at the event,

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very early days of brands working

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with content creators, right?

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For the last 10 years, I've been in the Amazon space

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and I've done everything from FBA to Merge to KDP

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to Affiliate and then in the last couple of years

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I've been working with Influencer,

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but I started as a seller and I did the inventory,

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I did the whole thing, paid my mortgage

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with three little kids selling products on Amazon

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and then went and worked

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for one of the Amazon seller softwares, Jungle Scout,

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which I'm sure a lot of you are familiar with.

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And I spent six years at Jungle Scout

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before one of my girlfriends said,

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you like all the Amazon things.

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I need to tell you about Amazon Influencer.

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And I was like, well, heck yeah,

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I'm gonna go try and get approved into this program.

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This was in December of 2021.

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And because people always wanna know,

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I got approved with an Instagram account

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talking about fitness with 2,700 followers at the time.

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And it very quickly became obvious to me

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as I was learning the program,

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that there were no tools in the Influencer space

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for content creators, either for product research

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or for video management.

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There was nothing.

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Coming from the Amazon seller space

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where we have 100 tools for every problem

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that we need to solve, it was pretty shocking.

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So...

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I initially thought Influencer was going to be this great side hustle.

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I loved working at Jungle Scout, but when I developed the extension, it was very clear

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that I was onboarding people at 7 o'clock in the morning, 10 o'clock at night, that

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I needed to go do Amazon Influencer tools and resources full time.

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So I am also a founder of a SaaS program called Fluencer Fruit.

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And when I left Jungle Scout, all of my seller friends were like, hey, you're leaving Jungle

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Scout, Amazon Influencer, what do we need to know as sellers?

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So I simultaneously launched an agency where I help Amazon sellers work with Amazon Influencers

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for the type of content that we're going to talk about today.

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All that to say, I founded Fluencer Fruit two years ago and was recently acquired by

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Wayward, which is why their logo is on my title slide there.

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And they do off-site, I do on-site, so now we are a holistic offering.

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I am also a content creator, so you'll see me on TikTok and Instagram.

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I love being there.

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I also have Amazon Influencer content myself.

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And last but not least, I am a mom to three teenagers.

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They are now 15, 17, and 18.

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So as I told Danielle, the stress on my face is unrelated to today and mostly related to

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my teenagers.

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I am married and I have two rescue pups.

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So with that, let's jump into what we're here to talk about today.

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We've got three days together and we are going to do deep dives all three days.

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Today we're going to talk about what is Amazon Influencer.

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There's a lot of confusion that comes up when we talk about Influencer.

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We're going to talk about what it is, what it isn't, what type of content Amazon Influencers

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create, where it goes, what kind of impact it makes, and what type of money you make

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doing this type of content.

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Tomorrow we're going to do getting into the program.

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So we're going to talk very in depth about what you need, the process, the best way to

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get there, all the things that you currently have that you can be using in that process.

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We're going to go real deep on that tomorrow.

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And then on day three, we're going to talk about making money.

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And I actually named it monetizing efficiently because yes, you can just make money in this

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program.

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But I want you to make the most out of the time that you have because we do not have

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infinite amounts of time in our day, right?

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We all have the same 24-7.

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And I want you to make money in this program, and I want you to make it with the most efficient

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use of your time between product research, type of products, or type of content you're

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producing.

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All of those things, I want you to do it so that it makes you the most money with the

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least amount of effort.

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All right, so day one, what is Amazon Influencer?

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When we start this process, I'm going to need to categorize influencer.

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Because when we say the word, it is a very generic word that has been used for multiple

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different contexts, right?

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So when Amazon named this program, they did not do us any favors around influencer because

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it conjures a bunch of different images and ideas for people of what that means.

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So we're going to take a step up and look at this from a high level.

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Everybody in our space, we are going to talk about as content creators.

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Now you can create content on TikTok, on Instagram, on Amazon, any of those places.

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When you create content for the Amazon space, you are either an affiliate or an influencer.

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Affiliates create content on their social media platforms, Instagram, YouTube, and they

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drive traffic from their audience to Amazon.

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So that's an affiliate.

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Influencers, because it's a specific program on Amazon, influencers are actually creating

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content that lives on the Amazon URL, the Amazon domain.

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So just so that we all have the same definitions and you know exactly who I'm talking about,

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where and when, content creators is everybody.

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Affiliates are driving traffic to Amazon.

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Influencers are helping convert traffic once it gets to Amazon.

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Now I alluded to this, but Amazon Influencer is a program that allows content creators

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who are approved into this program to upload content that lives on Amazon.

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So we actually, as influencers, have an Amazon.com slash shop domain that belongs to us.

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That's where our storefront lives.

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Our content is uploaded directly.

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into the Amazon ecosystem, and then it is allowed to live on Amazon listings.

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You are not required to share this content somewhere else.

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So one of the conversations we hear all the time is, I mean, I have this other

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social media, but I'm talking specifically about fitness.

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I don't really want to sell to my audience.

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If that's you, this program is for you because you don't have to sell to your

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audience. The flip side of that is I'm creating all this content for Amazon

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products. Can I post it to my audience?

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And the answer is, yes, you still own that copyright.

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So you have the ability to also post it over on your social media or a blog or

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anywhere else like that content belongs to you.

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It's a really good balance for people who are doing a little bit of both or

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neither yet. Right.

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The other thing is, is it can be faceless.

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This is the next question that people want to know.

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Do I have to be in my videos?

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You are not required to be in your videos for this onsite content.

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I will tell you that anecdotally being on camera converts better, but that doesn't

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mean that you have to because we're talking about incremental changes in what

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you're actually selling.

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So, yes, absolute best case scenario.

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You're on camera.

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You're talking to the user.

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But if you're like, I can't get there, I need to do voiceovers, I need to only be

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demoing products with my hands in the video, that's also OK.

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Right. This is the program that gives us a lot of options and a lot of flexibility.

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And the last part of this is, how do these people make this money?

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Right. And so Amazon is putting your content on the site, which I'll show you all

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of where it goes, what types of all that stuff is coming.

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But the basics that you need to understand at this moment in time are if somebody

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watches or engages with your content while they're shopping on Amazon and then they

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make a buying decision, you make a commission.

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Our commissions are one to four percent just as an average.

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So we're not talking tons of money off of each purchase, but it's traffic that you

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didn't drive. You didn't have to bring anybody there.

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Amazon is putting your content in places where people are actively shopping, looking

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for information about products.

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One of the things that I think is really helpful is to know what Amazon's stated

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purpose for this program is, because when you have a question about what should I be

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doing in the program, should I create this kind of content?

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What if I do this with the content?

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When you know that Amazon developed this program to help shoppers make more confident

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buying decisions, it answers a lot of those questions.

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Right. So what type of content?

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Well, I want to develop content that's going to help somebody who's in the process of

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buying something make a decision about whether or not they want to buy that item.

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Right. Now, Amazon calls all of this on-site content shoppable content because they have

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to have a unique name for everything in the ecosystem.

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Right. But shoppable content is just Amazon's fancy way of saying user generated

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content. And hopefully this immediately demystifies a lot about this program.

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Right. User generated content is this big fun buzzword right now.

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Everybody's talking about it.

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Every brand is like we work with creators for UGC.

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How do we get more? And content creators on every social media platform are like I

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create UGC.

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Right. The good news is, is it is literally as simple as it sounds.

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It is users of a product generating content for that product.

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And it can be any type of product.

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Right. Digital, physical doesn't matter.

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UGC in general is this big open box of just talking about products that you like, love

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or sometimes don't.

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Right. UGC itself includes unboxing videos, reviews, answering questions, talking about

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what it looks like in your space, assembly videos.

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One of my favorites is comparisons of what I thought I was getting versus what I

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actually got. You know, the like Timu orders where you're like, I thought this was a

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teddy bear and it's a keychain.

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That is all helpful content when people are deciding what they want to buy.

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So when we talk about shoppable content, it's going to include all of these things.

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Right. All of this different type of UGC is stuff that we can upload to Amazon.

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Now, types of shoppable content, we've talked about what can go inside the shoppable

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content, the different types of UGC.

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There are different formats that Amazon allows us to create for this UGC.

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The first one is shoppable videos, and this is where we will spend the majority of our time throughout the next three days, because this is where the money is just honestly, right?

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Like if you were going to spend all your time doing one of these things, it's shoppable videos.

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These are literally just videos about the products with all the things we talked about, either an unboxing, an assembly, any of those things in these videos.

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They are anywhere from six seconds to 10 minutes.

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I don't recommend that you hit either of the extremes because six seconds, you can communicate information that will help a shopper make a decision.

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But also usually it takes a little bit longer than that.

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And 10 minutes is usually longer than what most people will watch on Amazon.

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Now, that being said, you'll see that some of mine here are 30 seconds, and most of mine are somewhere between three and six minutes in this screenshot.

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And people do actually watch some longer form videos on Amazon, depending on the complexity of the product, right?

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So like my dog bed here was 30 seconds because I just wanted to talk about how it does a good job cooling off the patio in the Texas heat.

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But the almost six minute video is of the dog de-shedder, right?

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It's like me walking through all of the attachments, how to assemble it, how my dog likes it.

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And people watch a solid percentage of that video and then buy that product because I've walked them through the entire thing.

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So the shoppable videos is where we'll spend most of our time.

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There are shoppable photos.

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On the right side here, you'll see one of my shoppable photos with a record and a record player.

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Amazon recently shut down their Amazon Inspire program, which is where most photos showed up.

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If you are already doing photo content on another social media platform, then by all means, upload it and tag it on Amazon because that's a no brainer.

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It's a low lift.

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It's something that I wouldn't spend a lot of time developing if it's not something you're already doing.

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The one category that does have a decent number of photos show up on the product listings is going to be clothing.

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And it's because they don't have some of the other placements that we'll talk about.

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So those are kind of my like disclaimers for photos.

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And the third type of format that you can use for shoppable content is Amazon Live.

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These are live streams.

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This is another one where if you have an existing social media audience and you are looking for a place to drive them so that they can shop from you, this is for you.

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If you're just getting started and you want to incorporate live streaming, I would do it on a different platform.

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Amazon Lives were previously placed on the product listing, but Amazon has discontinued that.

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So we don't have the organic exposure with Lives that we previously did.

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So as you're getting started, this is another one where they're fun.

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If you are passionate about live streaming, maybe consider TikTok for that portion until Amazon kind of has like a little bit more traction or until you can drive an audience to the live stream.

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So what can you create this magical content for, right?

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Anything that has a product listing on Amazon you can create content for.

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No, you do not have to purchase it on Amazon in order to create content for it.

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The only requirement is that it has a listing of that exact product on Amazon.

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So if you bought something at Walmart or Target and you're like, oh, this Cuisinart is actually on Amazon, you can create content for that listing.

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Again, using that rule of thumb around, does it create value for the shopper and does it help them make that more confident buying decision?

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And obviously it doesn't matter if you bought it at Target, if it's the product, you can help them decide if they want to buy it or not.

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Now, in each video, people will always ask how many products can I put in a video, right?

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And the answer is going to be between one and three.

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People have very strong opinions about this.

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You will want to play with this a little bit, right?

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Product videos or shoppable content that has one product tagged in it does tend to do better than videos that have multiple products tagged in them.

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But Amazon often asks us for comparison videos with two different products.

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tagged. Sometimes you're working with a brand that's like, hey, we have a dog leash, a collar,

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and a bowl. Can you put all three of these in a video? Yes, you can and still get all of the

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benefits that we're going to talk about. Best practice, especially as you're just getting

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started, pick one product and talk about it well, right? Do that one thing and do it well.

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The placements that we are literally, the next slide, going to talk about the on-site,

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on-the-product listing, you cannot tag more than three products in order to get the placements

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that we're going to talk about. If you are passionate about, like I've done my gym bag,

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a picture of my gym bag before, and I have six products in there and I tag all six,

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on the photo it will show up in all the usual places, but if I tag a video with all six of

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those products, it will actually only show up in one place and that's my storefront. It does not

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get the same placement opportunity as the single to three product tagged videos.

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Hey Liz, I have a question. Yeah. With the one to three products in one video,

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are you saying all of those should be in the same niche? You had mentioned like dog things and then

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gym things. What do you think about that? I think they should be related, right? So like I did have

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one brand that I worked with and they were like, listen, we have this, it was basically like a

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koozie for by the pool that was developed with like the same material that NASA uses for some

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part of their process. And so they wanted the content creator to be in a NASA shirt

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that was, they were talking about as well as using the koozie as part of the conversation.

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So even though it wasn't the same brand, it was a related sale process. So I'd say as long as

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you can talk about it organically in a way that flows for the buyer, you're good. What we would

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want to avoid, right, is being like, here's the dog collar and also my new rowing gloves, right? Like

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buyers are going to have a hard time with that, but as long as you can tie it together, I think

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you're good. Well, I can also see this being really beneficial if, you know, to selling like three

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things at one time, like kind of like in the Amazon cart at the bottom where it says you may

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also like this, this and this. Is it kind of that idea as well? Yeah. And so like for Rainmaker

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sellers, as an example, like one, you have friends in here who are also doing like multiple different

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products. If you can relate them, do that. But the other piece is, is if you have multiple products

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that are all related, you can cross sell using this because it's going to show up on one of

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your product listings. And that's going to be like, oh, I love this dog bowl. Oh my gosh,

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this same seller also has a leash. I'm definitely buying that because the content creator is

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talking about them both in that video. So it is, it's that upsell, that cross sell that you can do.

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All right. So we've said onsite. I know I say onsite a lot as we get started. So let's talk

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about like what onsite actually means for this shoppable content and where it shows up. So this

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is my storefront and your storefront is the first place that all of your content is going to show up.

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It is amazon.com slash shop slash mine is Liz on a journey. So yours will be whatever your

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handle is that you apply with, right? Amazon owns this, but we own the content. I don't know that

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there has ever been a program that has that type of like authority and credibility. As cool as the

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domain is, the storefront is probably the most boring placement that we will talk about today.

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This is more of an affiliate tool, right? So those affiliates who have Instagram, TikTok,

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YouTube, and they're driving traffic. Amazon originally developed the storefront to give

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affiliates a place to drive traffic that was FTC compliant. So when we step into Federal Trade

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Commission FTC compliance, you have to disclose as an affiliate that you are earning a commission

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when you send people somewhere from your social media, right? So you'll see underneath Liz on a

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journey here it says earns commission. This is an FTC compliant disclosure. So affiliates were

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having a hard time in emails or other like locations being able to send their traffic

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directly to a product listing because it didn't have the right FTC disclosure. So amazon developed

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this storefront. So if you're driving off-site traffic, this is a great tool.

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for you. Now probably 85% of the content creators I work with are not driving traffic. You can be an

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affiliate and an influencer but most of the people I work with are only doing influencer. You have

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off-site but not driving a ton of traffic, right? So this is something that you may or may not

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utilize the way Amazon intended us to, which I think is like most of the things we do in the

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Amazon space, right? But just to give you a real quick walkthrough of what's on your storefront

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and where. So of course at the top is my handle, that's my username, earns commission, my disclosure,

468
00:30:38.960 --> 00:30:44.800
my little tagline, and then Amazon lets us link to our social media. You're not required to put it

469
00:30:44.800 --> 00:30:50.160
here but when you start wanting to work with brands this is where I coach them to find you.

470
00:30:50.160 --> 00:30:55.280
If they've found you on Amazon I coach them to come to your storefront and find you on your social

471
00:30:55.280 --> 00:31:02.800
media. The fact that Amazon lets us link to this is magical because Amazon does not like anybody to

472
00:31:02.800 --> 00:31:08.160
drive traffic away from amazon.com and this is our opportunity to get people to reach out to

473
00:31:08.160 --> 00:31:15.760
us directly. So at the top you've got your social. You can connect YouTube, Instagram, TikTok. It does

474
00:31:15.760 --> 00:31:22.160
not have to be the social that you were approved with, just so you know. Mine happens to be but

475
00:31:22.160 --> 00:31:27.760
you can you can link to any of those unrelated to your approval process. Now at the top they've

476
00:31:27.760 --> 00:31:33.520
given us curations which is basically folders or collections of your content. It can be your

477
00:31:33.520 --> 00:31:40.160
pictures or your videos and then you also have the ability to pin items. So if you have those

478
00:31:40.800 --> 00:31:45.440
videos that have done really well, converted well for you, pinning them at the top, even if you're

479
00:31:45.440 --> 00:31:50.800
not driving traffic, gives you a place to send brands when they're asking you about your stuff.

480
00:31:50.800 --> 00:31:55.440
That's like if you visit my storefront at the top you'll see my best converting videos

481
00:31:55.440 --> 00:32:02.560
so they can get a feel for you, right? So from an exposure and a tool perspective the storefront is

482
00:32:02.560 --> 00:32:08.640
great. You can use it for all those things. From a money perspective this is usually not where we are

483
00:32:08.640 --> 00:32:18.000
making our money. But on-site shoppable content, this is where it gets really exciting. Amazon on

484
00:32:18.000 --> 00:32:25.200
the product listing lets us have our videos above the fold as close to the buying decision as

485
00:32:25.200 --> 00:32:33.600
possible, right? So if a brand is brand registered and they have uploaded one product video they get

486
00:32:33.600 --> 00:32:39.760
this upper video carousel. So underneath it you'll see number of videos here, right? Sometimes it's

487
00:32:39.760 --> 00:32:44.000
under the main image, sometimes it's to the left of the main image, but this is what they get.

488
00:32:44.880 --> 00:32:50.720
Now when they have uploaded at least one product video we get this pop-up when you click on it.

489
00:32:51.440 --> 00:32:56.560
The very top here says videos for this product, that's the brand. No matter what kind of testing

490
00:32:56.560 --> 00:33:02.080
Amazon does with this carousel, 98% of the time top video is the brand, rightfully so.

491
00:33:03.120 --> 00:33:10.160
Directly underneath this it says related videos for this product. Again a little confusing but

492
00:33:10.160 --> 00:33:15.920
these are actually Amazon influencers who are creating content specifically for this product

493
00:33:15.920 --> 00:33:21.920
listing. Amazon states it a couple different ways but anything that doesn't say customer videos

494
00:33:21.920 --> 00:33:28.480
is Amazon influencers in this carousel. So now you know. You've probably seen it before,

495
00:33:28.480 --> 00:33:33.280
most people think that we're customer reviews. So now when you shop you're gonna be like oh

496
00:33:33.920 --> 00:33:41.040
that's what that is, now I see it. But if you're wondering directly under where our name is,

497
00:33:41.040 --> 00:33:46.000
no matter where we are, so like this lower left section you can still see my Liz on a journey,

498
00:33:46.000 --> 00:33:51.280
you can still see my bio picture and it always says earns commission with a little info bubble,

499
00:33:51.280 --> 00:33:55.200
right? So if you're like I wonder if this is an Amazon influencer, that's how you know.

500
00:33:56.080 --> 00:34:02.400
Hey Liz, there's a question I think would be a good time before you keep going deeper. She says

501
00:34:02.400 --> 00:34:10.080
for your storefront, does the profile picture and display name need to be your picture and name or

502
00:34:10.080 --> 00:34:16.639
can it be a logo and another name, maybe your brand name or something? That is such a good

503
00:34:16.639 --> 00:34:23.440
question. I'm glad that you tagged me for that. So your profile picture does not have to be you.

504
00:34:23.440 --> 00:34:29.120
It can be anything, you know, with everything. But yeah it can be a logo, it can be your dog,

505
00:34:29.120 --> 00:34:35.360
it can be a picture of your rower, it doesn't matter. This is actually leads into kind of an

506
00:34:35.360 --> 00:34:40.320
extended answer here because you also are not required to be the person doing your videos.

507
00:34:41.920 --> 00:34:48.000
It used to be that if I was approved with my social media that I had to be the person in the

508
00:34:48.000 --> 00:34:56.080
video every time. But Amazon changed that rule a couple years ago. So if you get approved with

509
00:34:56.080 --> 00:35:00.000
your Instagram and you have a group of people in your neighborhood,

510
00:35:00.000 --> 00:35:06.400
who want to be doing videos, you can actually pay them $5 a video and upload it.

511
00:35:06.400 --> 00:35:09.800
You own the content and the copyright to your storefront.

512
00:35:09.800 --> 00:35:13.600
Like you can have multiple people show up in your videos.

513
00:35:13.600 --> 00:35:15.700
You can have nobody show up in your videos,

514
00:35:15.700 --> 00:35:24.200
but ultimately like there are full-on agencies who have 10 employees creating this type of content.

515
00:35:24.200 --> 00:35:28.300
So Amazon basically had to change the rule is my kind of guess,

516
00:35:28.300 --> 00:35:29.900
but you can do the same thing.

517
00:35:29.900 --> 00:35:34.800
If you, your husband, your partner, like your next-door neighbor,

518
00:35:34.800 --> 00:35:40.200
your best girlfriend, like wanted to create content together, you can.

519
00:35:40.200 --> 00:35:43.900
I love that. Lindsay in the chat also said her kids,

520
00:35:43.900 --> 00:35:49.200
which I think is really, can kids be in the videos? Is there like an age?

521
00:35:49.200 --> 00:35:52.200
Yes, great question. So there is an age limit.

522
00:35:52.200 --> 00:35:57.000
13 and under, they have to have an adult in the shot with them.

523
00:35:57.100 --> 00:36:04.200
So yeah, so I did like some Monster High dolls with my kiddo like a couple years ago

524
00:36:04.200 --> 00:36:07.400
and they were under 13 and I'm literally standing next to them

525
00:36:07.400 --> 00:36:09.200
while they talk about the Monster High doll.

526
00:36:09.200 --> 00:36:10.700
I did like a little bit of an interview,

527
00:36:10.700 --> 00:36:14.000
but it doesn't matter what you do. You just need to be in the shot.

528
00:36:14.000 --> 00:36:18.400
If they're older than that, they can actually do the videos

529
00:36:18.400 --> 00:36:20.200
and be in the videos or whatever.

530
00:36:20.200 --> 00:36:24.600
The thing that I would probably call out is Amazon is never going to email you

531
00:36:24.600 --> 00:36:27.100
and be like, how old is that child, right?

532
00:36:27.100 --> 00:36:31.300
They're just going to suspend your videos if your kid looks 13 or younger.

533
00:36:31.300 --> 00:36:34.300
So if you have a kid who's 17, but looks very young,

534
00:36:34.300 --> 00:36:37.500
I might like think that through for a little bit,

535
00:36:37.500 --> 00:36:42.700
but for the most part, it's that 13 and under and then 14 and up.

536
00:36:42.700 --> 00:36:47.800
And then with the 13 and under, what if there's no face of the kid?

537
00:36:47.800 --> 00:36:51.800
Maybe it's just their voice or would that be okay?

538
00:36:52.500 --> 00:36:53.000
Yep.

539
00:36:53.000 --> 00:36:53.800
Okay.

540
00:36:53.800 --> 00:36:59.800
If they're not in the shot, there's no requirement around like the voiceover portion.

541
00:36:59.800 --> 00:37:03.400
And then my other question is a lot of us work with assistants,

542
00:37:03.400 --> 00:37:10.100
virtual assistants. Have any thoughts on having an assistant do something like this for you?

543
00:37:10.100 --> 00:37:17.600
Yeah, absolutely. So you can definitely like have your VA script, film, do any of it.

544
00:37:17.600 --> 00:37:22.000
The one area that it gets a little sticky is the upload portion.

545
00:37:22.000 --> 00:37:25.300
So unlike FBA and the seller side of things,

546
00:37:25.300 --> 00:37:30.500
where you can create multiple profiles and invite users into your account,

547
00:37:30.500 --> 00:37:39.600
the associate, influencer, affiliate side of things does not have different user access to your upload platform.

548
00:37:39.600 --> 00:37:45.000
So you basically then have to give the VA your actual login information.

549
00:37:45.000 --> 00:37:50.500
So I would say one, Amazon says not to do that.

550
00:37:50.500 --> 00:37:55.100
Second, if you've known your VA for a very long time,

551
00:37:55.100 --> 00:37:58.300
I do have friends who are comfortable with that,

552
00:37:58.300 --> 00:38:02.100
but that is a decision that you will need to kind of like make.

553
00:38:02.100 --> 00:38:04.900
So from a content production all in terms of service,

554
00:38:04.900 --> 00:38:16.900
I'm going to leave my white hat all the way. VA access gets a little foggier.

555
00:38:16.900 --> 00:38:21.600
All right. So now that we know this is here, right,

556
00:38:21.600 --> 00:38:25.600
when people are shopping, they're clicking into these videos.

557
00:38:25.600 --> 00:38:31.000
We have some really cool stats around how much better video converts than text,

558
00:38:31.000 --> 00:38:34.600
better UGC converts than brands. It builds trust.

559
00:38:34.600 --> 00:38:38.700
It brings engagement, all these like really cool metrics.

560
00:38:38.700 --> 00:38:41.100
But basically, if somebody is coming here

561
00:38:41.100 --> 00:38:43.900
and they're looking for information about this product

562
00:38:43.900 --> 00:38:47.300
and they watch my video and then they buy a product,

563
00:38:47.300 --> 00:38:51.800
I make a commission. It's really just as easy as that.

564
00:38:51.800 --> 00:38:57.500
Now, how do you get into the carousel? Amazon controls 100% of the placement.

565
00:38:57.500 --> 00:39:00.700
I upload a video. I tag my one ASIN.

566
00:39:00.700 --> 00:39:04.500
It shows up on my storefront. That's the one predictable piece.

567
00:39:04.500 --> 00:39:07.700
And then Amazon does all of the other placements, right?

568
00:39:07.700 --> 00:39:11.200
So all of this falls within Amazon's control.

569
00:39:11.200 --> 00:39:14.600
On Wednesday, we'll talk about best practices

570
00:39:14.600 --> 00:39:17.400
and strategy for getting into this carousel.

571
00:39:17.400 --> 00:39:22.500
But for now, know that ultimately Amazon controls the placement.

572
00:39:22.500 --> 00:39:25.800
Now, the next place that our content shows up is down below the fold.

573
00:39:25.800 --> 00:39:30.000
So underneath that product info, there's what we call a lower carousel.

574
00:39:30.000 --> 00:39:31.600
This one is a little bit different.

575
00:39:31.600 --> 00:39:36.800
This is going to be sellers, content creators, and customers all mixed in,

576
00:39:36.800 --> 00:39:38.300
which in some ways is great, right?

577
00:39:38.300 --> 00:39:43.200
Because even more so, we look very organic right next to customers.

578
00:39:43.200 --> 00:39:46.400
In this particular situation, it doesn't work out fantastic for me

579
00:39:46.400 --> 00:39:49.100
because my video is next to a customer review that says,

580
00:39:49.100 --> 00:39:51.700
disappointed that it doesn't work, right?

581
00:39:51.700 --> 00:39:57.000
But all the more authenticity to where my video is in this carousel.

582
00:39:57.000 --> 00:40:00.000
It does not convert as well as that upper.

583
00:40:00.000 --> 00:40:02.420
but it is a very important placement

584
00:40:02.420 --> 00:40:04.020
and it does convert well,

585
00:40:04.020 --> 00:40:06.620
just when we optimize that upper one is better.

586
00:40:08.680 --> 00:40:10.700
And these I just call miscellaneous.

587
00:40:10.700 --> 00:40:12.220
These are obviously on mobile,

588
00:40:12.220 --> 00:40:16.460
but Amazon does a lot of testing with influencer content.

589
00:40:16.460 --> 00:40:18.420
They're not going to tell you that they did it.

590
00:40:18.420 --> 00:40:20.260
You're just either going to see a lot of views

591
00:40:20.260 --> 00:40:23.580
or your income's going to shoot up from it

592
00:40:23.580 --> 00:40:24.920
and you'll be like, what happened?

593
00:40:24.920 --> 00:40:27.700
And hopefully one of your friends sees it if you don't,

594
00:40:27.720 --> 00:40:30.500
which is what happened with both of these.

595
00:40:30.500 --> 00:40:32.280
So in the first one here,

596
00:40:32.280 --> 00:40:34.600
this brand does not have a product video,

597
00:40:34.600 --> 00:40:36.000
which I just got done telling you,

598
00:40:36.000 --> 00:40:37.800
they have to have a product video, right?

599
00:40:37.800 --> 00:40:40.760
Here, Amazon was testing me as the only video

600
00:40:40.760 --> 00:40:42.560
on this product listing.

601
00:40:42.560 --> 00:40:44.800
I sold a lot of coat racks that week, right?

602
00:40:44.800 --> 00:40:47.600
Because I am the video in this carousel

603
00:40:47.600 --> 00:40:49.920
on mobile and desktop.

604
00:40:49.920 --> 00:40:51.720
Testing, it's not there anymore.

605
00:40:51.720 --> 00:40:54.320
It was a short-lived test from Amazon.

606
00:40:54.320 --> 00:40:55.360
But it's one of those things

607
00:40:55.380 --> 00:40:57.980
where without any additional work from me,

608
00:40:57.980 --> 00:40:59.360
I made more money.

609
00:40:59.360 --> 00:41:01.460
Thank you, Amazon, right?

610
00:41:01.460 --> 00:41:03.500
Now, the second two pictures here,

611
00:41:03.500 --> 00:41:05.620
more miscellaneous testing from Amazon.

612
00:41:05.620 --> 00:41:07.340
A friend happened to cross this

613
00:41:07.340 --> 00:41:09.900
while she was searching for an iPad case.

614
00:41:09.900 --> 00:41:11.500
This is the search results.

615
00:41:11.500 --> 00:41:15.380
I am, instead of the optimized product image

616
00:41:15.380 --> 00:41:18.980
that that seller paid and sweat tears over,

617
00:41:18.980 --> 00:41:21.340
it's me, the video in the search results.

618
00:41:21.340 --> 00:41:23.620
And you just click on my video and it pops me up,

619
00:41:23.640 --> 00:41:25.640
still in the search results,

620
00:41:25.640 --> 00:41:27.120
so that people don't have to even go

621
00:41:27.120 --> 00:41:29.800
into the product listing to engage with my content

622
00:41:29.800 --> 00:41:32.600
and then make a buying decision, right?

623
00:41:32.600 --> 00:41:35.120
Now, this is a $10 product.

624
00:41:35.120 --> 00:41:38.260
So when my sales shot up from a quantity perspective,

625
00:41:38.260 --> 00:41:41.000
I did not retire off of this money on 20%

626
00:41:41.000 --> 00:41:42.860
or 2% of this, right?

627
00:41:42.860 --> 00:41:44.600
But it's really fun to watch.

628
00:41:44.600 --> 00:41:47.240
Again, that was money that I did nothing else for.

629
00:41:47.240 --> 00:41:48.600
I uploaded this video

630
00:41:48.600 --> 00:41:51.920
and Amazon does all these cool things with it.

631
00:41:52.300 --> 00:41:54.900
Passive income is passive income, right?

632
00:41:54.900 --> 00:41:55.740
I'm just saying.

633
00:41:55.740 --> 00:41:59.020
And we're all in this community, all about that,

634
00:41:59.020 --> 00:42:00.900
all about different opportunities.

635
00:42:00.900 --> 00:42:04.700
And so, amen to that.

636
00:42:04.700 --> 00:42:06.500
One more question.

637
00:42:06.500 --> 00:42:07.920
And not sure if you're gonna get to it already,

638
00:42:07.920 --> 00:42:09.560
but a couple had the same question,

639
00:42:09.560 --> 00:42:12.180
which I love when all of our minds are in sync.

640
00:42:12.180 --> 00:42:14.700
So again, you guys, if you, I know, right?

641
00:42:14.700 --> 00:42:16.460
It's like we're together.

642
00:42:16.460 --> 00:42:18.420
If you have questions, keep dropping them.

643
00:42:18.420 --> 00:42:21.440
I'm gonna get to them when it makes sense.

644
00:42:22.220 --> 00:42:24.380
Basically, okay, there's five videos,

645
00:42:24.380 --> 00:42:26.660
five different people, same problem.

646
00:42:26.660 --> 00:42:29.740
The user watches all the videos.

647
00:42:29.740 --> 00:42:31.980
Who gets paid the commission?

648
00:42:31.980 --> 00:42:34.260
Oh, you guys are gonna hate this answer.

649
00:42:34.260 --> 00:42:35.420
We don't know.

650
00:42:36.900 --> 00:42:38.480
Amazon doesn't tell us.

651
00:42:38.480 --> 00:42:41.100
I will tell you what I believe in my heart and soul

652
00:42:41.100 --> 00:42:44.020
to be true, which is that I'm hoping

653
00:42:44.020 --> 00:42:46.720
it's last touch attribution.

654
00:42:46.720 --> 00:42:50.060
Meaning if I am the last person that Amazon assumes

655
00:42:50.080 --> 00:42:53.760
that I am the person who convinced you to purchase.

656
00:42:53.760 --> 00:42:57.240
But truthfully, Amazon does not tell us.

657
00:42:57.240 --> 00:43:00.200
And so, people have a lot of guesses.

658
00:43:00.200 --> 00:43:01.960
People guess split commissions.

659
00:43:01.960 --> 00:43:04.120
People guess first touch attribution.

660
00:43:04.120 --> 00:43:06.640
People guess last touch attribution.

661
00:43:06.640 --> 00:43:08.240
Amazon doesn't tell us anywhere.

662
00:43:10.280 --> 00:43:13.580
So, motivation for us all to be as compelling as we can

663
00:43:13.580 --> 00:43:15.640
for the moment they watch ours.

664
00:43:15.640 --> 00:43:16.720
There you go.

665
00:43:19.860 --> 00:43:20.700
All right.

666
00:43:21.780 --> 00:43:22.820
This is important.

667
00:43:23.900 --> 00:43:25.660
I pulled a Rainmaker example

668
00:43:25.660 --> 00:43:29.040
because we've done some very cool campaigns

669
00:43:29.040 --> 00:43:31.620
with Rainmaker sellers as well.

670
00:43:31.620 --> 00:43:34.460
But for you, when you start creating this content,

671
00:43:34.460 --> 00:43:37.460
you know why Amazon wants it, helping those shoppers.

672
00:43:37.460 --> 00:43:39.220
Like, right, we've got that.

673
00:43:39.220 --> 00:43:42.500
Why do sellers want it though?

674
00:43:42.500 --> 00:43:45.060
Sellers, first of all, a lot of sellers don't know

675
00:43:45.440 --> 00:43:48.040
that we exist, what we're doing, why we matter.

676
00:43:48.040 --> 00:43:50.920
So, for you, understanding what the impact

677
00:43:50.920 --> 00:43:55.320
to the overall ecosystem here just helps build the value.

678
00:43:55.320 --> 00:43:57.280
Especially because by day three,

679
00:43:57.280 --> 00:43:58.960
you guys are gonna be working with brands,

680
00:43:58.960 --> 00:44:00.680
stacking commissions.

681
00:44:00.680 --> 00:44:02.720
So, having these talking points

682
00:44:02.720 --> 00:44:05.220
about what the impact of this content is

683
00:44:05.220 --> 00:44:09.600
will only help you exponentially earn in this program.

684
00:44:09.700 --> 00:44:10.540
All right.

685
00:44:11.460 --> 00:44:13.980
When affiliates drive traffic

686
00:44:13.980 --> 00:44:17.620
or brands use pay-per-click advertising,

687
00:44:17.620 --> 00:44:19.420
sponsored ads, sponsored brand,

688
00:44:19.420 --> 00:44:23.060
whatever, however they're driving traffic,

689
00:44:23.060 --> 00:44:25.060
we're helping convert it.

690
00:44:25.060 --> 00:44:28.180
So, the conversion rate is the metric

691
00:44:28.180 --> 00:44:31.900
that this onsite shoppable content helps with the most.

692
00:44:31.900 --> 00:44:34.380
When you talk to brands, so many of them are like,

693
00:44:34.380 --> 00:44:36.420
and can you drive traffic?

694
00:44:36.420 --> 00:44:38.500
Listen, you're already paying a lot of money

695
00:44:38.500 --> 00:44:39.840
with a lot of different people

696
00:44:39.840 --> 00:44:42.920
to drive traffic to this product listing.

697
00:44:42.920 --> 00:44:45.680
Let me help you optimize your product listing

698
00:44:45.680 --> 00:44:48.480
and convert more of that traffic, right?

699
00:44:48.480 --> 00:44:52.020
So, we worked with one of the Rainmaker sellers

700
00:44:52.020 --> 00:44:54.000
and this was the email that I got from her,

701
00:44:54.000 --> 00:44:56.720
which was, I got an instant boost in sales

702
00:44:56.720 --> 00:44:59.360
in the sensory swings after you posted the video.

703
00:44:59.360 --> 00:45:00.200
It makes a real.

704
00:45:00.000 --> 00:45:02.040
feel impact for sellers.

705
00:45:02.040 --> 00:45:05.640
And we all know sellers who could use a real impact

706
00:45:05.640 --> 00:45:07.480
to their listing right now, right?

707
00:45:07.480 --> 00:45:09.600
Like at any given point, but we got

708
00:45:09.600 --> 00:45:13.040
a lot of specific seller-related struggles at the moment.

709
00:45:13.040 --> 00:45:17.400
So this is where it gets really nitty gritty.

710
00:45:17.400 --> 00:45:20.080
Amazon's happy because they're making more sales.

711
00:45:20.080 --> 00:45:22.680
Buyers are happy because they have more confident buying

712
00:45:22.680 --> 00:45:23.960
decisions.

713
00:45:23.960 --> 00:45:26.200
Sellers are happy because they're making more sales.

714
00:45:26.200 --> 00:45:29.440
And the content creators are making a commission,

715
00:45:29.440 --> 00:45:32.040
literally touching everybody in this ecosystem

716
00:45:32.040 --> 00:45:33.840
in a positive way.

717
00:45:33.840 --> 00:45:36.720
Now, just some extra metrics for you, because I'm a data girl.

718
00:45:36.720 --> 00:45:40.880
We did a case study, and we did this across a couple sellers.

719
00:45:40.880 --> 00:45:42.040
I'll tell you two.

720
00:45:42.040 --> 00:45:43.560
One of them is a Shark Tank seller.

721
00:45:43.560 --> 00:45:46.880
So every time her episode reruns,

722
00:45:46.880 --> 00:45:50.760
she hits this huge spike in looks on her product listing,

723
00:45:50.760 --> 00:45:51.840
right?

724
00:45:51.840 --> 00:45:55.120
A rerun month, she could run 50,000 to 70,000 people

725
00:45:55.120 --> 00:45:57.800
looking at her product listing, right?

726
00:45:57.840 --> 00:46:02.880
Non-rerun months, she does close, but that's a lot, right?

727
00:46:02.880 --> 00:46:04.760
So we did a campaign where we dropped

728
00:46:04.760 --> 00:46:09.360
six of these shoppable content videos on her product listing

729
00:46:09.360 --> 00:46:11.800
with very intentional information about the product,

730
00:46:11.800 --> 00:46:14.520
how much it carries, all these different things, right?

731
00:46:14.520 --> 00:46:20.240
We took her conversion rate from 3.09% to 4.28%.

732
00:46:20.240 --> 00:46:23.480
When you're talking about 50,000 to 70,000 people on a product

733
00:46:23.480 --> 00:46:27.360
listing, a one-point jump in your conversion is monstrous,

734
00:46:27.360 --> 00:46:28.840
right?

735
00:46:28.840 --> 00:46:30.480
On the flip side of that, because she's

736
00:46:30.480 --> 00:46:33.280
got a ton of traffic, and she does pay for traffic,

737
00:46:33.280 --> 00:46:35.640
but sometimes she doesn't need it, right?

738
00:46:35.640 --> 00:46:37.080
On the other side of that, we had

739
00:46:37.080 --> 00:46:41.240
a seller who had a listing with 5,000 to 7,000 views a month,

740
00:46:41.240 --> 00:46:44.520
little less, didn't have any other shoppable content already

741
00:46:44.520 --> 00:46:45.960
produced.

742
00:46:45.960 --> 00:46:50.680
They were doing, I can't remember what their conversion

743
00:46:50.680 --> 00:46:52.200
rate on this one was.

744
00:46:52.200 --> 00:46:53.760
But we took them month over month.

745
00:46:53.760 --> 00:46:56.160
Just dropping these shoppable content videos,

746
00:46:56.160 --> 00:46:59.080
we took them 1.9x in sales.

747
00:46:59.080 --> 00:47:02.840
Year over year, they were 3x in sales.

748
00:47:02.840 --> 00:47:04.640
I thought, that's crazy.

749
00:47:04.640 --> 00:47:06.040
Is this a seasonal product?

750
00:47:06.040 --> 00:47:10.480
Like, we just happened to hit your spike for the summer.

751
00:47:10.480 --> 00:47:13.440
And they were like, no, last year, this is 3x from last year.

752
00:47:13.440 --> 00:47:16.480
It's not a seasonal jump.

753
00:47:16.480 --> 00:47:21.280
So there is very real-world impact to these videos showing

754
00:47:21.280 --> 00:47:24.360
up on product listings.

755
00:47:24.360 --> 00:47:27.760
OK, love some data, right, everybody?

756
00:47:27.760 --> 00:47:30.200
We talk about knowing your numbers.

757
00:47:30.200 --> 00:47:33.160
What does that look like for you?

758
00:47:33.160 --> 00:47:36.080
And so appreciate you mentioning that, Liz.

759
00:47:36.080 --> 00:47:39.080
I'm sure you'll go into, guys, we're going to hit more later,

760
00:47:39.080 --> 00:47:39.600
OK?

761
00:47:39.600 --> 00:47:40.120
I promise.

762
00:47:40.120 --> 00:47:43.240
This is just the beginning, OK?

763
00:47:43.240 --> 00:47:44.960
We did have a question.

764
00:47:44.960 --> 00:47:47.920
Is it best to find products that we're the first,

765
00:47:47.920 --> 00:47:51.400
besides the video, already from the company?

766
00:47:51.400 --> 00:47:55.120
This might go into the saturation of the market.

767
00:47:55.120 --> 00:47:55.840
Oh, my god.

768
00:47:55.840 --> 00:47:59.000
I could not have paid you to set that up.

769
00:47:59.000 --> 00:48:00.280
This is our community.

770
00:48:00.280 --> 00:48:01.680
We are all on the same page.

771
00:48:01.680 --> 00:48:02.440
I love it.

772
00:48:02.440 --> 00:48:04.040
We're all on the same page.

773
00:48:04.040 --> 00:48:05.280
OK.

774
00:48:05.280 --> 00:48:07.680
So direct answer to your question, yes.

775
00:48:07.680 --> 00:48:09.920
It is the best to look for products

776
00:48:09.920 --> 00:48:13.160
that you are the first one post the product

777
00:48:13.160 --> 00:48:14.440
video from the brand.

778
00:48:14.440 --> 00:48:16.800
That is the best.

779
00:48:16.800 --> 00:48:19.400
I'm going to tell you that I'm going to answer that,

780
00:48:19.400 --> 00:48:22.800
and then push pause on the rest of that conversation.

781
00:48:22.800 --> 00:48:26.200
Because Wednesday, we're going to do a real deep dive

782
00:48:26.200 --> 00:48:27.520
into product research.

783
00:48:27.520 --> 00:48:29.920
And we're talking all about what to look

784
00:48:29.920 --> 00:48:32.400
for when you're looking for the best products

785
00:48:32.400 --> 00:48:33.960
to create content for.

786
00:48:33.960 --> 00:48:35.160
OK, love that.

787
00:48:35.160 --> 00:48:36.120
So you guys heard that.

788
00:48:36.120 --> 00:48:36.880
She'll dig more.

789
00:48:36.880 --> 00:48:38.560
I'm on Wednesday, on day three.

790
00:48:38.560 --> 00:48:40.400
And then I wonder if you're also going

791
00:48:40.400 --> 00:48:43.000
to dig deeper into this next question in another day.

792
00:48:43.000 --> 00:48:47.000
But it's about asking an influencer

793
00:48:47.000 --> 00:48:48.600
to work with your product.

794
00:48:48.600 --> 00:48:49.800
Do you mail them the product?

795
00:48:49.800 --> 00:48:52.640
Do you ask them to purchase it off Amazon?

796
00:48:52.640 --> 00:48:53.760
Are you going to talk about?

797
00:48:53.760 --> 00:48:56.400
Because a lot of people in here have products

798
00:48:56.400 --> 00:48:58.400
or are building their first product.

799
00:48:58.400 --> 00:48:59.920
Yeah.

800
00:48:59.920 --> 00:49:01.240
I will definitely answer that.

801
00:49:01.240 --> 00:49:06.160
And we will go deeper into the brand influencer partnership

802
00:49:06.160 --> 00:49:06.760
on Wednesday.

803
00:49:06.760 --> 00:49:11.160
I have that in the talk.

804
00:49:11.200 --> 00:49:13.640
But I do want to, because this is always

805
00:49:13.640 --> 00:49:15.920
worth saying multiple times, you will

806
00:49:15.920 --> 00:49:18.520
need to send the product to the creator

807
00:49:18.520 --> 00:49:20.400
that you're working with if you want them

808
00:49:20.400 --> 00:49:22.280
to create content on Amazon.

809
00:49:22.280 --> 00:49:23.760
And here's why.

810
00:49:23.760 --> 00:49:29.720
In 2017, Amazon made it against terms of service for sellers

811
00:49:29.720 --> 00:49:33.040
to solicit incentivized reviews.

812
00:49:33.040 --> 00:49:35.600
Now, they're talking about written reviews, right?

813
00:49:35.600 --> 00:49:37.520
But basically, anything that a seller

814
00:49:37.560 --> 00:49:43.920
does that is interpreted as manipulating the sales algorithm,

815
00:49:43.920 --> 00:49:47.520
meaning you have a content creator buy something

816
00:49:47.520 --> 00:49:50.200
so that it shows up as their purchase and you reimburse them,

817
00:49:50.200 --> 00:49:53.560
or you pay them for content, or whatever that looks like,

818
00:49:53.560 --> 00:49:56.280
that's against terms of service for the seller.

819
00:49:56.280 --> 00:49:59.680
So most content creators who are in the influencer program

820
00:49:59.680 --> 00:50:01.720
actually do that.

821
00:50:00.000 --> 00:50:04.280
it will not do that out of concern for the seller's account

822
00:50:04.280 --> 00:50:07.820
because we don't want you guys to get shut down

823
00:50:07.820 --> 00:50:11.240
for something that is pretty not like,

824
00:50:11.240 --> 00:50:13.560
it's no big deal in like the general world,

825
00:50:13.560 --> 00:50:17.100
but in the Amazon space, it is a wildly big deal for them.

826
00:50:17.100 --> 00:50:20.040
They do not allow any sort of incentivized manipulation

827
00:50:20.040 --> 00:50:20.960
of the algorithm.

828
00:50:22.480 --> 00:50:23.720
Okay, that makes sense.

829
00:50:23.720 --> 00:50:25.640
And actually our next question,

830
00:50:25.640 --> 00:50:28.560
I think might also tag with this.

831
00:50:28.560 --> 00:50:31.000
So what if I'm making product videos

832
00:50:31.000 --> 00:50:34.360
with onsite placement for my own product?

833
00:50:35.200 --> 00:50:36.040
Yeah.

834
00:50:36.040 --> 00:50:39.400
Is that not a good idea or?

835
00:50:39.400 --> 00:50:42.540
So this is one of those gray areas

836
00:50:42.540 --> 00:50:46.720
where Amazon hasn't been like, do this.

837
00:50:46.720 --> 00:50:49.080
They've kind of said like,

838
00:50:49.080 --> 00:50:51.480
hey, we're gonna let you into merch

839
00:50:51.480 --> 00:50:53.480
so that you can develop your own t-shirts

840
00:50:53.480 --> 00:50:55.920
and then definitely sell those to your audience

841
00:50:55.920 --> 00:50:59.400
and create onsite shoppable content for it.

842
00:50:59.400 --> 00:51:01.120
So in some ways people are like,

843
00:51:01.120 --> 00:51:02.400
yes, we can definitely,

844
00:51:02.400 --> 00:51:05.960
if we're also selling a physical product to FBA,

845
00:51:05.960 --> 00:51:09.960
have an Amazon influencer account, an FBA account

846
00:51:09.960 --> 00:51:13.200
and create shoppable content for our own product listings.

847
00:51:13.200 --> 00:51:14.800
People do it.

848
00:51:14.800 --> 00:51:19.320
Do I think long-term that Amazon is going to allow that

849
00:51:19.320 --> 00:51:21.740
to be terms of service compliant?

850
00:51:21.740 --> 00:51:23.200
I don't.

851
00:51:23.240 --> 00:51:24.920
From Amazon's perspective,

852
00:51:24.920 --> 00:51:27.280
as honest as everyone is in here

853
00:51:27.280 --> 00:51:31.720
and as authentic as you would be in your shoppable content,

854
00:51:31.720 --> 00:51:34.640
we know that we can't have nice things

855
00:51:34.640 --> 00:51:36.880
because people game the system, right?

856
00:51:36.880 --> 00:51:40.460
So at some point, Amazon is probably going to come out

857
00:51:40.460 --> 00:51:42.480
and very clearly spell out

858
00:51:42.480 --> 00:51:45.320
that you can't create shoppable content,

859
00:51:45.320 --> 00:51:49.980
even from a different account for your own product listing.

860
00:51:49.980 --> 00:51:52.280
At the moment, I would consider it gray hat.

861
00:51:54.000 --> 00:51:57.240
So you can take that for what you are comfortable with.

862
00:51:57.240 --> 00:51:59.200
I would probably not lean into it,

863
00:51:59.200 --> 00:52:03.420
but Amazon hasn't given us a direct ruling.

864
00:52:05.720 --> 00:52:07.580
Okay, I've got some more questions coming in.

865
00:52:07.580 --> 00:52:10.600
I just want to like look at the time right now.

866
00:52:11.720 --> 00:52:12.680
Are you feeling like,

867
00:52:12.680 --> 00:52:14.680
let me hit you with a couple more questions

868
00:52:14.680 --> 00:52:17.040
or maybe you continue for a little bit?

869
00:52:17.040 --> 00:52:21.760
I've actually, I think I've got one more slide.

870
00:52:21.760 --> 00:52:23.160
Okay, let's do that.

871
00:52:24.000 --> 00:52:24.840
Let's have you finish.

872
00:52:24.840 --> 00:52:27.000
Okay, I saw the other two questions.

873
00:52:27.000 --> 00:52:27.840
We'll get to those.

874
00:52:27.840 --> 00:52:29.200
If you think of any more, pop them in

875
00:52:29.200 --> 00:52:32.480
and Liz, go ahead and finish us out.

876
00:52:32.480 --> 00:52:33.320
Perfect.

877
00:52:33.320 --> 00:52:34.140
So Danielle, you said,

878
00:52:34.140 --> 00:52:36.920
or does this speak to the oversaturation of the product,

879
00:52:36.920 --> 00:52:40.280
of the product listings and the program, right?

880
00:52:40.280 --> 00:52:41.700
So thank you for that, Q.

881
00:52:44.080 --> 00:52:46.320
Because inevitably, you guys,

882
00:52:46.320 --> 00:52:49.040
we're going to leave here today and we are excited.

883
00:52:49.040 --> 00:52:50.640
This is the opportunity, right?

884
00:52:50.640 --> 00:52:52.520
This is something that I can do

885
00:52:52.520 --> 00:52:55.840
that I don't have to be on camera or I can be on camera.

886
00:52:55.840 --> 00:52:57.660
I don't have to drive traffic or I can't, right?

887
00:52:57.660 --> 00:53:00.200
This is a very cool opportunity.

888
00:53:00.200 --> 00:53:02.280
And inevitably we all have glasses,

889
00:53:02.280 --> 00:53:04.200
half empty people in our circle

890
00:53:04.200 --> 00:53:06.720
and you're going to walk away and tell somebody like,

891
00:53:06.720 --> 00:53:07.560
guess what?

892
00:53:07.560 --> 00:53:09.840
And they're going to be like, oh, it's so oversaturated.

893
00:53:09.840 --> 00:53:11.240
It's just not the same, right?

894
00:53:11.240 --> 00:53:12.800
Like 100%.

895
00:53:12.800 --> 00:53:15.040
We hear this all the time, right guys?

896
00:53:15.040 --> 00:53:15.880
All the time.

897
00:53:15.880 --> 00:53:17.400
Even building a business in general,

898
00:53:17.400 --> 00:53:18.800
e-commerce in general.

899
00:53:18.800 --> 00:53:19.640
Yep.

900
00:53:19.640 --> 00:53:20.480
So this is good.

901
00:53:21.320 --> 00:53:22.160
We need to listen to this right here.

902
00:53:22.160 --> 00:53:24.720
I think this is going to really encourage us.

903
00:53:24.720 --> 00:53:27.160
Because I'm, again, a data person.

904
00:53:28.400 --> 00:53:29.240
This is the data.

905
00:53:29.240 --> 00:53:31.720
When people are like, oh, it's so, you're never going to,

906
00:53:31.720 --> 00:53:32.840
no, they're never going to

907
00:53:32.840 --> 00:53:36.400
because they're not going to put in the time, right?

908
00:53:36.400 --> 00:53:38.400
This is the numbers though for you

909
00:53:38.400 --> 00:53:40.520
because emotionally I can tell you all of that

910
00:53:40.520 --> 00:53:41.900
and we can be very inspirational.

911
00:53:41.900 --> 00:53:43.760
However, in 2022,

912
00:53:43.760 --> 00:53:48.280
Amazon was doing $1.4 billion of daily sales

913
00:53:48.320 --> 00:53:51.700
up from 1.29 in 2021.

914
00:53:52.760 --> 00:53:55.200
We're never going to saturate this market.

915
00:53:55.200 --> 00:53:59.840
Like there is so many products that need content.

916
00:53:59.840 --> 00:54:04.840
Approximately 3,700 sellers launch on Amazon every day.

917
00:54:05.120 --> 00:54:08.120
If every one of those sellers launches a product,

918
00:54:08.120 --> 00:54:11.680
that's an additional 3,700 products every day launching.

919
00:54:11.680 --> 00:54:14.080
If only half of them make it,

920
00:54:14.080 --> 00:54:16.920
let's say 10%, 370 products every day

921
00:54:16.920 --> 00:54:19.120
need somewhere between five and 20 videos,

922
00:54:19.120 --> 00:54:20.720
we got this, right?

923
00:54:20.720 --> 00:54:22.440
Third-party sellers alone,

924
00:54:22.440 --> 00:54:24.120
not including what Amazon is doing,

925
00:54:24.120 --> 00:54:27.520
sell over 7,000 products per minute.

926
00:54:27.520 --> 00:54:32.520
And in 2021, Amazon advertising earned $31 billion.

927
00:54:33.680 --> 00:54:36.040
Amazon advertising is the umbrella

928
00:54:36.040 --> 00:54:39.360
that associate and influencer sit underneath.

929
00:54:39.360 --> 00:54:42.440
So some of that's ad money, some of it's associate money.

930
00:54:42.480 --> 00:54:47.120
This is a big chunk of Amazon space.

931
00:54:47.120 --> 00:54:50.800
And ultimately, Amazon's focus is on the buyer, right?

932
00:54:50.800 --> 00:54:55.400
They are unapologetically shopper-first.

933
00:54:55.400 --> 00:54:57.600
Videos are good for buyers.

934
00:54:57.600 --> 00:54:59.320
Videos are good for business.

935
00:55:00.000 --> 00:55:06.320
is good for all of us, they're going to keep pushing this out. If you have been active in

936
00:55:06.320 --> 00:55:10.960
the FBA space or you have friends who have been, you'll know that the way that Amazon

937
00:55:10.960 --> 00:55:17.360
does international expansion is we will get everything buttoned up on the us.com and then

938
00:55:17.360 --> 00:55:23.600
they will push it out internationally. Amazon Influencer is just being pushed out internationally

939
00:55:23.600 --> 00:55:31.760
which means we have at least 16 other marketplaces that have little to no influencer content. Now

940
00:55:32.480 --> 00:55:39.680
when all of the marketplaces are currently turned on, I do an extra 20 percent. Is that life-changing?

941
00:55:39.680 --> 00:55:46.720
Yes, but is that going to be the same on every platform, every .co.uk that you're making on

942
00:55:46.720 --> 00:55:53.040
the .com? No, but you've done zero additional work. You're uploading the same content internationally,

943
00:55:53.040 --> 00:55:59.920
right? So we're doing, we're making more with less. So when people talk about like it's saturated,

944
00:56:00.560 --> 00:56:07.600
listen, no program is blue ocean forever. No platform can sustain that. TikTok, blue ocean

945
00:56:07.600 --> 00:56:12.800
for the last year, slowing down. They have to implement infrastructure, but when they take the

946
00:56:12.800 --> 00:56:18.240
programs to an infrastructure standpoint, they're building for longevity and that's good for us

947
00:56:18.240 --> 00:56:26.000
because we want it to be stable. All right, I have, I forgot, I have one more because you know,

948
00:56:27.200 --> 00:56:31.920
but this is where we're going tomorrow. So this is my teaser for tomorrow. So how do you get into

949
00:56:31.920 --> 00:56:36.720
the program, right? You have to have an engaged audience on one of the approved social media

950
00:56:36.720 --> 00:56:44.480
platforms, Facebook, Instagram, TikTok, YouTube, and it's a two-part application process. So tomorrow

951
00:56:44.480 --> 00:56:50.640
we're going to dive into how you use each program, how you get in, what the application process looks

952
00:56:50.640 --> 00:56:56.000
like and talk about like if you're starting from zero, what you should do, or if you already have

953
00:56:56.000 --> 00:57:05.440
a platform, how you should utilize it. Okay, so you guys, we're in the month of April. I don't even

954
00:57:05.440 --> 00:57:12.480
know if Liz knows this, but do you guys remember our theme for this month? Can you pop it in the

955
00:57:12.480 --> 00:57:18.240
chat if you remember what we are all about talking about in April, at least in Mindset Monday?

956
00:57:19.520 --> 00:57:25.200
Abundance. That's right. And that's what this is. I need you guys to remember

957
00:57:26.480 --> 00:57:32.960
that there is an abundance for you, that this huge piece, as Steven also says, we all get a piece of

958
00:57:32.960 --> 00:57:38.960
the pie. Look at the numbers. Actually, Liz, can you go back to that, to the numbers? I think it

959
00:57:38.960 --> 00:57:45.520
was two slides ago. Maybe someone needs to take a picture of this to remind yourself,

960
00:57:45.520 --> 00:57:52.320
why can you not be one of the sellers? Why can you not be a part of this billion-dollar industry

961
00:57:52.320 --> 00:58:00.000
that is going to keep growing? The e-commerce industry is growing and we all get to be a part

962
00:58:00.000 --> 00:58:05.040
of it. So I just had to take a moment to acknowledge that this is abundance thinking,

963
00:58:05.040 --> 00:58:11.520
right? We want to partner with, how can I? There's more than enough for me. Instead of,

964
00:58:11.520 --> 00:58:18.720
it's saturated. How am I going to fit? So I want us to keep that in mind because we're big on

965
00:58:19.280 --> 00:58:27.520
coming from business from an abundance thinking standpoint. Yeah. What is it? You don't have to

966
00:58:28.240 --> 00:58:32.640
try and eat the same piece of pie. The pie gets bigger, right? There's no

967
00:58:32.640 --> 00:58:38.320
limit on, we can both be successful and we can help each other be successful. And my

968
00:58:38.880 --> 00:58:44.880
success does not mean that you cannot have equal and beyond success. It's a really cool opportunity

969
00:58:44.880 --> 00:58:51.040
and e-com in general, right? There's a lot of space. There is. And I'm so glad you're reminding

970
00:58:51.920 --> 00:58:58.240
of that. As I think some of you in here, you get in the weeds, right? Get stuck. And so I just

971
00:58:58.240 --> 00:59:04.320
thought that what a cool opportunity to be like, Hey, remember we have tons of opportunity. And

972
00:59:04.320 --> 00:59:08.720
not only do we have tons of opportunity, but Liz, you're literally going to walk us through in the

973
00:59:08.720 --> 00:59:17.840
next two days of like how to get into this program, how to create content and then monetizing

974
00:59:17.840 --> 00:59:26.160
efficiently week on week three. Okay. So I've got, I've got like quite a few questions. I'm,

975
00:59:26.160 --> 00:59:31.920
I am taking note of all of your questions guys. So right now we're going to do 15 minutes. All

976
00:59:31.920 --> 00:59:38.560
right. To honor the time and honor everything. So today we'll do 15 more minutes. If I hear me out,

977
00:59:38.560 --> 00:59:42.960
if I don't get to your question, come back tomorrow and we got you because there's an

978
00:59:42.960 --> 00:59:53.760
abundance. All right. So 15 minutes, I'm going to start with okay. So you're saying we cannot buy

979
00:59:53.760 --> 00:59:59.920
the products on Amazon to create stoppable content, but the sellers need to send us the product.

980
01:00:00.000 --> 01:00:06.780
Oh, good clarification. You're not required to buy the meeting. There are multiple ways.

981
01:00:08.580 --> 01:00:25.660
Oh, sorry. No, it's okay. There are multiple ways that you can acquire products. One is you go buy it right or you acquire the product. So this is like, if you're doing product research, or you're buying something for the house, you don't have to have purchased it on Amazon. You can buy it anywhere.

982
01:00:26.620 --> 01:00:37.980
For the brand side of things, if you are working on a brand deal, they need to send it to you. Does that help clarify the difference in those two situations there?

983
01:00:38.340 --> 01:00:53.380
Yeah. Okay. Yeah, no, that's awesome. Perfect. Okay. Can you get onsite placement for Amazon branded products? For example, Amazon basics, cardboard moving boxes?

984
01:00:53.820 --> 01:01:20.020
Yes, you can. They might not have an upper carousel a lot of times because Amazon doesn't optimize their listings, right? But yeah, I mean, the ones that are kind of like the outliers on this are like Apple, Dell, those really big brands, they pay like extra to Amazon to control what goes on their product listing. So like they don't have an upper carousel.

985
01:01:20.260 --> 01:01:47.020
Sometimes Amazon still gives them a lower carousel and people will or you'll be on like a related page. Like oh, videos for a related product. If you reviewed like a Samsung, and you also have the Apple in there or whatever, like, but there are some of those that they don't have great onsite. But if you own it, I would still probably do it. But it's something you want to look at ahead of time and make sure that they have something on that listing. Otherwise, spend your time doing a different product.

986
01:01:48.020 --> 01:01:56.020
Awesome. All right. Does Amazon or the seller pay for the Amazon influencer traffic?

987
01:01:57.020 --> 01:02:21.020
So nobody's paying for Amazon influencer traffic. Sellers pay for listing traffic, like driving people to their product listing. Amazon controls Amazon influencer placement. But there's there's not like direct traffic being driven to influencer videos.

988
01:02:22.020 --> 01:02:28.020
Okay, awesome. Okay, um, what if you don't have a big following on social?

989
01:02:29.020 --> 01:02:30.020
Hmm.

990
01:02:31.020 --> 01:02:35.020
Oh, I'm so excited you asked that because tomorrow we are going to talk about how you go from zero.

991
01:02:36.020 --> 01:02:51.020
If you have a following, then we can definitely lean into that. If you haven't started, we'll talk about TikTok. And I know we're going to also talk some about Instagram because Rainmakers has a great Instagram training.

992
01:02:52.020 --> 01:03:14.020
Yeah, we're going to like, in conjunction, talk about those two of those things. If you don't have a big following, what I want you to take away from today is you've still got this people get in with 200 followers on TikTok. It's okay. That's good. Yeah. So like, I'm not talking about don't worry, you got this. It'll only take you three months to build up 10,000 followers. No, I'm talking about like, it's going to take a couple weeks.

993
01:03:15.020 --> 01:03:24.020
And then it will take two more months or so and we have like a timeline but I think from zero to monetized on site you can do within four months.

994
01:03:25.020 --> 01:03:38.020
And you know, this is really good because we all know it's not like we're not in here like a get rich quick kind of thing. It's like get rich as you build and try things and build and try things and this is another thing to build and try.

995
01:03:38.020 --> 01:03:47.020
What about somebody who's like, I haven't kind of along the same lines like I haven't posted on my Instagram for a while. Does that hurt my chances of applying?

996
01:03:48.020 --> 01:03:57.020
So it is not going to hurt your chances of applying. It is going to hurt your chances of getting on site placement approved. Two separate parts of the process.

997
01:03:58.020 --> 01:04:00.020
Okay, are you going to go more into that?

998
01:04:01.020 --> 01:04:15.020
Yep, we spend a lot of time talking tomorrow about the two parts of the process because it is one of the biggest points of confusion for people because they're like, I got in immediately and then they're like, I only get three chances at getting approved for on site placement.

999
01:04:16.020 --> 01:04:26.020
And they're like, it says video quality. It's never your video quality, guys. Your videos are great. It is always your off site engagement. So that's a teaser but we'll talk a lot about it tomorrow.

1000
01:04:26.020 --> 01:04:42.020
Yeah, Amy, I saw your question. I'm going to get to it right now. So there was a training that Steven did about purchasing followers over the world. Do you know how to move them to the US? Do you know anything about that?

1001
01:04:43.020 --> 01:04:47.020
I don't. You purchased followers for what platform?

1002
01:04:48.020 --> 01:04:52.020
Amy, do you want to specify your question by saying my question is?

1003
01:04:52.020 --> 01:05:01.020
My question is, I don't know if it was a year ago or two years ago, but Steven did you purchase followers over the world?

1004
01:05:00.000 --> 01:05:09.920
a training on how to get into the program quickly and so we would spend, and I spent $30 to get

1005
01:05:09.920 --> 01:05:18.000
2,000 followers and I got my three videos in, I got placed, but then there was all,

1006
01:05:18.000 --> 01:05:24.560
I think it was the money making machine program or whatever, but the last part of my question is

1007
01:05:24.560 --> 01:05:28.400
I don't remember how to get into it to see if I'm even still there.

1008
01:05:29.360 --> 01:05:36.800
Um, so that's a good question. Do you remember if you used your same login that you have

1009
01:05:36.800 --> 01:05:41.280
for either your seller or your shopper account or did you create a new email and login?

1010
01:05:42.720 --> 01:05:49.840
So there were two. There was one that we did with Facebook, like doing reviews on Facebook,

1011
01:05:49.840 --> 01:05:57.760
and then there was one with Amazon and I have like 10 with Amazon.

1012
01:05:57.760 --> 01:06:02.800
I think what I would do is I would go to whatever email account you think you used

1013
01:06:02.800 --> 01:06:08.640
and search for Amazon Influencer because at some point they sent you an email saying,

1014
01:06:08.640 --> 01:06:14.400
congratulations, welcome to Amazon Influencer. So if you don't remember, that's probably where

1015
01:06:14.400 --> 01:06:21.360
I would start. Okay. Because there's not like, there's not a good way to search storefronts

1016
01:06:21.360 --> 01:06:25.760
because the second thing that you could do, it's not as great, is go to Google,

1017
01:06:25.760 --> 01:06:32.320
search Amazon.com or Amazon shop and then the handle that you think you got approved with.

1018
01:06:32.320 --> 01:06:38.080
So like I would do Amazon space shop space Liz on a journey and see if that would pull it up.

1019
01:06:38.080 --> 01:06:42.560
It's not amazing, but you could find it and then at least you know like, oh yeah,

1020
01:06:42.560 --> 01:06:47.920
here's my actual storefront. This is how and it could lead you down a path of figuring out where

1021
01:06:47.920 --> 01:06:58.400
that lives. Awesome. Thanks. So my question was, how do you get the people from overseas to become

1022
01:06:58.400 --> 01:07:05.600
your followers through the US? You actually don't need to. I'm assuming the followers are

1023
01:07:05.600 --> 01:07:14.720
on like an Instagram account, right? Which social media platform did you buy followers for? I think

1024
01:07:14.720 --> 01:07:19.360
it's Facebook. Cool. You don't need them to be anything other than what they are. You're in the

1025
01:07:19.360 --> 01:07:23.120
program. You're over the hurdle. You have on-site placement. You're good. You don't have to do

1026
01:07:23.120 --> 01:07:30.400
anything with that group anymore if you don't want to. And just keep posting. On Facebook?

1027
01:07:31.280 --> 01:07:40.240
Like just keep posting on the influencer or affiliate. Yep. On the on-site.

1028
01:07:41.120 --> 01:07:44.640
Okay. Yeah. You don't have to do anything with Facebook anymore if you don't want to.

1029
01:07:46.800 --> 01:07:52.880
Awesome. Okay. I've got another question. I believe I'm an affiliate on Amazon.

1030
01:07:53.600 --> 01:08:01.040
Can you do both? Is it easier to get into influencer from affiliate or is it separate?

1031
01:08:02.640 --> 01:08:09.600
It's some weird form of it is both separate and conjoined. You can do both. So both programs fall

1032
01:08:09.600 --> 01:08:16.160
under what's called associates. So my login for both affiliate and influencer is at Associates

1033
01:08:16.240 --> 01:08:27.600
Central, right? Currently, Amazon does not give you like an upside if you're already an affiliate

1034
01:08:27.600 --> 01:08:31.680
driving traffic. They're not taking that into account for getting into the program.

1035
01:08:33.120 --> 01:08:39.200
Their ideal is somebody who is both driving traffic and helping convert it. But most people

1036
01:08:39.200 --> 01:08:46.399
are doing one or the other really well. So you can be both. There's not an advantage to

1037
01:08:47.040 --> 01:08:52.640
one or the other. Oh, affiliate is easier to get into than influencer because for affiliate,

1038
01:08:52.640 --> 01:08:56.240
you can basically you have basically no requirements to get into the program.

1039
01:08:56.240 --> 01:08:59.680
They just require that you have three sales within the first six months.

1040
01:09:01.279 --> 01:09:06.560
And if you lose your affiliate account, it does not impact your influencer account.

1041
01:09:06.560 --> 01:09:10.399
So if you're not driving off site traffic and you lose that affiliate account, don't worry,

1042
01:09:10.399 --> 01:09:20.240
your money on site is still good. Awesome. How to utilize this as a new seller slash brand to

1043
01:09:20.240 --> 01:09:27.359
get your product showed by an influencer? Is that? Yeah. Yeah. So from the brand side,

1044
01:09:27.359 --> 01:09:33.600
you want to optimize your product listing. So you want to make sure you are brand registered,

1045
01:09:33.600 --> 01:09:39.279
that you are pay to play in that system, that you have uploaded your own product video. That's

1046
01:09:39.279 --> 01:09:45.840
how you're optimizing your listing for this exact process. And then you can use if you have access

1047
01:09:45.840 --> 01:09:53.279
creator connections or you can use a third party platform like Wayward to get that kind of like

1048
01:09:53.279 --> 01:09:59.760
brand awareness out. You can also do a manual search for content creators that are in the

1049
01:10:00.000 --> 01:10:02.300
program and reach out to them directly.

1050
01:10:03.720 --> 01:10:05.660
You're just fire, let's go.

1051
01:10:05.660 --> 01:10:09.840
Okay, I've got two more written down

1052
01:10:09.840 --> 01:10:11.760
and I don't know if we're gonna have time

1053
01:10:11.760 --> 01:10:14.080
to get to every single persons that I have right now,

1054
01:10:14.080 --> 01:10:15.600
but I've got three more.

1055
01:10:15.600 --> 01:10:19.680
So how many Amazon accounts are recommended

1056
01:10:19.680 --> 01:10:21.920
and should any of them be a business account?

1057
01:10:24.960 --> 01:10:28.360
There's not like a, this is how many I'd recommend.

1058
01:10:28.360 --> 01:10:31.480
Amazon doesn't love us having multiple accounts.

1059
01:10:31.480 --> 01:10:34.400
So my rule of thumb would be as few accounts

1060
01:10:34.400 --> 01:10:35.600
as you can get away with

1061
01:10:35.600 --> 01:10:38.560
and still accomplish your business goals.

1062
01:10:38.560 --> 01:10:39.820
Okay, sweet.

1063
01:10:40.920 --> 01:10:44.960
Okay, I've got another question about somebody

1064
01:10:44.960 --> 01:10:49.960
who was approved for influencer

1065
01:10:51.640 --> 01:10:56.640
and then got denied on-site commission.

1066
01:10:56.680 --> 01:10:58.000
And so her question is,

1067
01:10:58.000 --> 01:11:01.800
should I shut down the current influencer account

1068
01:11:01.800 --> 01:11:03.500
and apply with a different one

1069
01:11:03.500 --> 01:11:07.060
so I can get another chance for on-site placement?

1070
01:11:07.060 --> 01:11:09.240
Yeah, if you've been denied the three times

1071
01:11:09.240 --> 01:11:10.200
for on-site placement,

1072
01:11:10.200 --> 01:11:13.840
you have to start over with a different social media account.

1073
01:11:13.840 --> 01:11:17.040
So not just removing that social media account

1074
01:11:17.040 --> 01:11:18.600
and starting a new Amazon account,

1075
01:11:18.600 --> 01:11:19.520
you have to start over

1076
01:11:19.520 --> 01:11:23.720
with an entirely new social media account.

1077
01:11:23.720 --> 01:11:25.760
Okay, great, new beginnings.

1078
01:11:25.760 --> 01:11:29.480
Yep, Jennifer also has her hand up just in case.

1079
01:11:29.480 --> 01:11:30.840
Okay, go ahead, Jennifer.

1080
01:11:34.120 --> 01:11:35.000
You're muted.

1081
01:11:35.000 --> 01:11:35.840
One more.

1082
01:11:36.840 --> 01:11:37.720
There we go.

1083
01:11:37.720 --> 01:11:41.240
Sorry, I just sent you a message, Danielle.

1084
01:11:41.240 --> 01:11:44.000
So Liz, I actually just got approved last week

1085
01:11:44.000 --> 01:11:46.580
into the influencer program after,

1086
01:11:46.580 --> 01:11:48.920
I've been working on it since like October

1087
01:11:48.920 --> 01:11:51.400
and I finally got approved with Instagram.

1088
01:11:52.200 --> 01:11:55.160
So go in the snail pace for it.

1089
01:11:56.120 --> 01:12:00.640
So I had started, I read all the video instructions

1090
01:12:00.640 --> 01:12:03.080
on like what content you need in those

1091
01:12:03.080 --> 01:12:05.000
for your on-site placement.

1092
01:12:05.000 --> 01:12:06.360
And I have two done.

1093
01:12:06.360 --> 01:12:07.800
I actually had it on my to-do list

1094
01:12:07.800 --> 01:12:10.640
to finish the last one today and submit it.

1095
01:12:10.640 --> 01:12:12.200
Would you recommend just waiting

1096
01:12:12.200 --> 01:12:16.240
until you cover all your info or should I go ahead?

1097
01:12:16.240 --> 01:12:18.400
I felt confident until you started talking,

1098
01:12:18.400 --> 01:12:19.600
so I don't know.

1099
01:12:19.600 --> 01:12:23.440
No, I want to let you leave here feeling fully confident.

1100
01:12:23.440 --> 01:12:25.200
So here's what I will tell you.

1101
01:12:25.200 --> 01:12:27.160
When you do your first three videos,

1102
01:12:27.160 --> 01:12:31.160
my top tips are make sure your background is plain.

1103
01:12:31.160 --> 01:12:33.800
The number of times we get declined for some magnet

1104
01:12:33.800 --> 01:12:35.880
that has our kid's address in the background

1105
01:12:35.880 --> 01:12:39.960
that we forgot is there, plain background.

1106
01:12:39.960 --> 01:12:43.200
Simple products, so no supplements, nothing medical,

1107
01:12:43.200 --> 01:12:45.160
not even a Band-Aid, right?

1108
01:12:45.160 --> 01:12:47.160
So I usually lean towards kitchen stuff,

1109
01:12:47.160 --> 01:12:48.880
but whatever is innocuous enough

1110
01:12:48.880 --> 01:12:53.120
that you feel comfortable with, short, sweet, to the point.

1111
01:12:53.840 --> 01:12:57.200
So the less you say, the better.

1112
01:12:57.200 --> 01:12:59.720
Hitting 30 to 45 seconds, whatever you've got,

1113
01:12:59.720 --> 01:13:00.880
I'm sure is totally fine,

1114
01:13:00.880 --> 01:13:05.640
but just meaning like the fewer opinions as possible.

1115
01:13:06.600 --> 01:13:08.560
This mug is white, it is glass.

1116
01:13:08.560 --> 01:13:13.560
I believe that it is dishwasher and microwave approved.

1117
01:13:15.400 --> 01:13:17.720
Factual, simple, whatever.

1118
01:13:17.720 --> 01:13:20.400
The first three videos, you know this,

1119
01:13:20.640 --> 01:13:22.680
who's not in this part yet.

1120
01:13:22.680 --> 01:13:24.920
The first three videos are the hardest part.

1121
01:13:24.920 --> 01:13:28.600
This is the time when Amazon will comb through your content

1122
01:13:28.600 --> 01:13:31.840
with like an actual human watching it,

1123
01:13:31.840 --> 01:13:33.640
and we get flagged for all sorts of things.

1124
01:13:33.640 --> 01:13:38.280
So once you get through the first three videos

1125
01:13:38.280 --> 01:13:39.400
and you're approved for onsite,

1126
01:13:39.400 --> 01:13:41.440
you can do all of the content that you want,

1127
01:13:41.440 --> 01:13:42.520
and it can be rejected,

1128
01:13:42.520 --> 01:13:45.200
and it has zero impact on your account, but these three.

1129
01:13:45.200 --> 01:13:46.520
So those are my top tips.

1130
01:13:46.520 --> 01:13:48.400
I'm sure what you have is fine.

1131
01:13:48.440 --> 01:13:50.680
Also, I'm Liz at Fluencerfruit.com.

1132
01:13:50.680 --> 01:13:54.080
If you wanna send me a Google link to your drive,

1133
01:13:54.080 --> 01:13:55.760
I will take a look at them for you today

1134
01:13:55.760 --> 01:13:58.160
so that you can upload those and check it off your list

1135
01:13:58.160 --> 01:14:01.080
because six months in, I know you are ready.

1136
01:14:01.080 --> 01:14:03.240
And while I know you want to wait until tomorrow,

1137
01:14:03.240 --> 01:14:05.200
if you're like me, I'm gonna be like,

1138
01:14:05.200 --> 01:14:07.400
actually I posted them yesterday, thank you.

1139
01:14:10.000 --> 01:14:12.000
Okay, thank you so much, I appreciate that.

1140
01:14:12.000 --> 01:14:13.040
My pleasure.

1141
01:14:13.040 --> 01:14:16.800
On the same topic, somebody just asked,

1142
01:14:16.800 --> 01:14:19.200
she basically said like, so Amy, I see you,

1143
01:14:19.200 --> 01:14:20.640
I'm asking your question here.

1144
01:14:20.640 --> 01:14:23.720
So Amy did the same thing and she got rejected

1145
01:14:23.720 --> 01:14:25.720
the three times for her review videos

1146
01:14:25.720 --> 01:14:28.480
and they couldn't tell her exactly what she did wrong.

1147
01:14:28.480 --> 01:14:31.600
She said it was, they said it was quality every time.

1148
01:14:31.600 --> 01:14:32.440
Every time.

1149
01:14:32.440 --> 01:14:33.760
She mentioned she had the Bluetooth mics

1150
01:14:33.760 --> 01:14:35.600
and the requirements.

1151
01:14:35.600 --> 01:14:38.440
Anything you would say to her

1152
01:14:38.440 --> 01:14:40.960
or to anybody who's in this position?

1153
01:14:40.960 --> 01:14:43.560
Absolutely, it is 100% the engagement

1154
01:14:43.560 --> 01:14:46.360
in your offsite platform that you got approved with.

1155
01:14:47.440 --> 01:14:49.000
They don't tell you that.

1156
01:14:49.000 --> 01:14:52.520
Every denial for onsite says video quality.

1157
01:14:53.440 --> 01:14:55.000
Amazon will not tell us this,

1158
01:14:55.000 --> 01:14:57.000
but I'm telling you for the last four years,

1159
01:14:57.000 --> 01:14:59.480
anecdotally, I have watched hundreds of people

1160
01:14:59.480 --> 01:15:00.320
apply for this.

1161
01:15:00.000 --> 01:15:04.480
program it's never video quality that's not true maybe two percent of the time somebody did a bad

1162
01:15:04.480 --> 01:15:09.440
job most of the people that i work with have like buttoned that up right you've got audio lighting

1163
01:15:09.440 --> 01:15:18.960
all the things um it is almost always that your off-site engagement is bad it's aged you haven't

1164
01:15:18.960 --> 01:15:25.680
posted in a long time the comments are bots you bought an audience that does a lot of liking but

1165
01:15:25.680 --> 01:15:31.680
doesn't leave you any comments or it's been two years and you just started reposting again

1166
01:15:31.680 --> 01:15:36.960
yesterday right before you tried your on-site stuff those accounts will get you into the

1167
01:15:36.960 --> 01:15:42.080
program they will not get you approved for that on-site placement and amazon does us no favors

1168
01:15:42.080 --> 01:15:48.640
by saying that it's video quality because people agonize over what could they have done better in

1169
01:15:48.640 --> 01:15:55.920
the quality of their videos it's not the quality so with my account um because that was my question

1170
01:15:55.920 --> 01:16:04.080
um i actually was posting like when i applied i applied back in january and then because i

1171
01:16:04.080 --> 01:16:12.240
started doing videos and posting to my account four times a day or since like let's see it was

1172
01:16:12.240 --> 01:16:22.800
like i think september october right there and so i was posting like a lot for a good amount of time

1173
01:16:22.800 --> 01:16:29.680
and so like i felt that i had i mean i had a decent amount of followers now i have over 5 000

1174
01:16:30.320 --> 01:16:39.120
which is slowly growing but um i've haven't since being rejected i'm like yeah this is the whole

1175
01:16:39.120 --> 01:16:45.440
reason why i did this and now i've wasted a half of a year on this for nothing because i can't use

1176
01:16:45.440 --> 01:16:52.640
the account now right so i don't know i you got denied three times yeah i tried the three times

1177
01:16:53.760 --> 01:17:00.880
and i even because i'm in the inner circle and i was chatting with the ladies that are more like

1178
01:17:00.880 --> 01:17:06.560
into it and know a little bit more and they're like definitely get some mics and try it again

1179
01:17:06.560 --> 01:17:14.240
and re-record and so i did that and my audio and video was clear there's nothing in the background

1180
01:17:14.240 --> 01:17:22.960
like it just it didn't make sense because i even then i talked to amazon and like actually filed

1181
01:17:22.960 --> 01:17:27.920
like something like i wrote to them and said hey what's going on like can you just tell me what

1182
01:17:28.560 --> 01:17:34.880
the quality was and that was wrong and they couldn't give me anything so it just kind of

1183
01:17:34.960 --> 01:17:41.440
i'm at the point where it's like now what can i do can i pivot to like opening a tiktok

1184
01:17:42.000 --> 01:17:47.840
using the same exact content but a different template you know like what platform were you on

1185
01:17:47.840 --> 01:17:55.920
instagram okay i i would probably take that content repurpose it to tiktok and

1186
01:17:56.800 --> 01:18:04.000
i bet you'll have better results i yeah yeah and you just need you don't have to have unique

1187
01:18:04.000 --> 01:18:09.280
content right you just need a new social media platform that you can apply with right and when

1188
01:18:09.280 --> 01:18:14.480
you mean engagement does that mean what does that all include does that include like because if i

1189
01:18:14.480 --> 01:18:21.040
was posting like four times a day and i was getting like at one point i had five million views

1190
01:18:21.680 --> 01:18:28.880
on my account like engage what did your comments look like so i don't have a ton of comments on

1191
01:18:28.880 --> 01:18:33.920
some of them some of them it was more it's weird because my instagram account was pushing more to

1192
01:18:33.920 --> 01:18:40.480
facebook so it's like the people that were seeing it on instagram it wasn't as much so i don't know

1193
01:18:40.480 --> 01:18:46.240
if there's a way that it only took like just what was being seen on instagram versus it being pushed

1194
01:18:46.240 --> 01:18:53.440
to facebook probably why yeah i i would take everything you did on instagram and repurpose

1195
01:18:53.440 --> 01:18:59.440
it over to tiktok okay yeah you're not you're not the only one amy in that position so that was this

1196
01:18:59.440 --> 01:19:04.000
is helpful for a lot of other people listening and i just want to and i just want to speak

1197
01:19:04.000 --> 01:19:08.560
encouragement right now because you know some you tried something it didn't work and you're trying

1198
01:19:08.560 --> 01:19:13.520
something else and that's what that's what a ceo does that's what a business owner does so great

1199
01:19:13.520 --> 01:19:19.200
job yeah thank you you're welcome i just saw in the comments somebody got um success when they

1200
01:19:19.200 --> 01:19:24.640
switched over to tiktok and i know we're going to be hitting this topic more tomorrow and wednesday

1201
01:19:25.280 --> 01:19:29.440
yep awesome thank you you're welcome amy great job girl i'm so proud of you

1202
01:19:31.760 --> 01:19:36.720
um okay we're gonna do i've got all the last three questions they're like rapid fire perfect

1203
01:19:38.000 --> 01:19:43.600
can you get your affiliate account back if it was shut down maybe

1204
01:19:46.480 --> 01:19:52.880
amazon is such a wild wild place it depends on what you got it shut down for

1205
01:19:52.880 --> 01:19:59.760
it depends on like so many factors and honestly i'm not a reinstatement expert so

1206
01:20:00.000 --> 01:20:04.000
So I would hesitate to even looking at your account

1207
01:20:04.000 --> 01:20:06.000
and give you advice on that.

1208
01:20:06.000 --> 01:20:08.240
Okay, no, that makes sense.

1209
01:20:08.240 --> 01:20:10.560
I do think every situation is a little different.

1210
01:20:10.560 --> 01:20:15.560
So, and then what about like,

1211
01:20:15.840 --> 01:20:17.100
I think you kind of touched on this,

1212
01:20:17.100 --> 01:20:19.080
but again, what if somebody's account

1213
01:20:19.080 --> 01:20:21.080
has like been inactive for a year?

1214
01:20:21.080 --> 01:20:23.640
Should they like start reposting and get into this?

1215
01:20:23.640 --> 01:20:26.240
Should they like create something new,

1216
01:20:26.240 --> 01:20:29.040
get on a new platform like we might see tomorrow?

1217
01:20:29.040 --> 01:20:31.760
Yeah, listen, if you haven't posted for a year,

1218
01:20:31.760 --> 01:20:33.400
just start a TikTok account.

1219
01:20:33.400 --> 01:20:35.960
Don't, don't, I just,

1220
01:20:35.960 --> 01:20:39.400
unless you're gonna go do like the Rainmakers Instagram

1221
01:20:39.400 --> 01:20:42.520
build and like start and build,

1222
01:20:42.520 --> 01:20:45.080
or you've got that in the works.

1223
01:20:45.080 --> 01:20:47.280
Otherwise just go start a TikTok account

1224
01:20:47.280 --> 01:20:49.840
and start posting multiple times a week,

1225
01:20:49.840 --> 01:20:52.880
all of those things, like just show up and be active.

1226
01:20:54.300 --> 01:20:57.760
But the hardest part about revamping accounts

1227
01:20:57.760 --> 01:21:01.480
that have been dormant is it's so hard

1228
01:21:01.480 --> 01:21:04.280
to get the engagement to where you want it to be,

1229
01:21:04.280 --> 01:21:07.520
but more specifically to where Amazon wants it to be,

1230
01:21:09.160 --> 01:21:11.000
you know, using Amy as a,

1231
01:21:11.000 --> 01:21:12.420
I'm sorry that that happened to you.

1232
01:21:12.420 --> 01:21:15.200
Like four times a day posting on Instagram is no joke.

1233
01:21:15.200 --> 01:21:16.960
Like that's so much work.

1234
01:21:16.960 --> 01:21:19.480
So I would just lean into TikTok, honestly.

1235
01:21:19.480 --> 01:21:20.960
And I'll give you my theory.

1236
01:21:20.960 --> 01:21:22.600
You guys are gonna hear me say this again tomorrow,

1237
01:21:22.600 --> 01:21:25.160
but why does TikTok work so much better

1238
01:21:25.160 --> 01:21:27.360
than any of the other platforms we're gonna talk about?

1239
01:21:27.920 --> 01:21:29.400
One, it's built for engagement.

1240
01:21:29.400 --> 01:21:32.240
Their algorithm is built to drive engagement,

1241
01:21:32.240 --> 01:21:35.240
to find an audience for whatever you're talking about.

1242
01:21:35.240 --> 01:21:38.960
But two, I mean, this is like a little bit of my petty side.

1243
01:21:38.960 --> 01:21:42.280
I believe, because TikTok Shop Affiliate

1244
01:21:42.280 --> 01:21:44.760
is fantastic for people, right?

1245
01:21:44.760 --> 01:21:47.880
And I think that part of the reason Amazon lets you in

1246
01:21:47.880 --> 01:21:49.960
so early and so often from TikTok

1247
01:21:49.960 --> 01:21:52.120
is you can start monetizing on Amazon

1248
01:21:52.120 --> 01:21:54.880
before you can get into Amazon Affiliate.

1249
01:21:54.880 --> 01:21:55.880
I mean, sorry, before you can get

1250
01:21:55.880 --> 01:21:57.480
into TikTok Shop Affiliate.

1251
01:21:57.480 --> 01:21:59.760
And so I think that what they're trying to do

1252
01:21:59.760 --> 01:22:02.120
is you're posting, you're active, great, yay.

1253
01:22:02.120 --> 01:22:05.120
Let's pull you into monetizing on Amazon

1254
01:22:05.120 --> 01:22:06.800
so that you're like spending your time

1255
01:22:06.800 --> 01:22:08.160
making money over here,

1256
01:22:08.160 --> 01:22:11.640
as opposed to like continuing to build feverishly

1257
01:22:11.640 --> 01:22:14.040
into TikTok Shop and then making your money over there.

1258
01:22:14.040 --> 01:22:15.960
So I think it has something to do a little bit

1259
01:22:15.960 --> 01:22:20.880
with like a, you know, ego war between TikTok and Amazon

1260
01:22:20.880 --> 01:22:23.880
because they both want shopping sent to their platform.

1261
01:22:23.880 --> 01:22:24.720
Right.

1262
01:22:24.720 --> 01:22:27.080
And correct me if I'm wrong,

1263
01:22:27.080 --> 01:22:29.200
you're here because we wanna do both.

1264
01:22:29.200 --> 01:22:31.280
Like Instagram, because, okay.

1265
01:22:31.280 --> 01:22:33.680
Because we've been really big on the Instagram

1266
01:22:33.680 --> 01:22:37.560
and I think Liz is like, from what I'm hearing is like,

1267
01:22:37.560 --> 01:22:39.760
this is just a different avenue on a different-

1268
01:22:39.760 --> 01:22:40.840
100%.

1269
01:22:40.840 --> 01:22:41.680
Okay.

1270
01:22:41.680 --> 01:22:44.560
And here's the thing, I got in with Instagram.

1271
01:22:44.560 --> 01:22:47.360
Like never would I tell you don't do that.

1272
01:22:47.360 --> 01:22:48.240
Right.

1273
01:22:48.240 --> 01:22:51.360
My advice is if you're starting

1274
01:22:52.360 --> 01:22:56.360
and you want the fastest road in,

1275
01:22:56.360 --> 01:22:58.840
TikTok is just unequivocally

1276
01:22:58.840 --> 01:23:01.080
the fastest way to get there right now.

1277
01:23:01.080 --> 01:23:02.560
Okay. Two more questions.

1278
01:23:04.200 --> 01:23:05.040
No worries.

1279
01:23:05.040 --> 01:23:05.880
We're good.

1280
01:23:05.880 --> 01:23:06.840
We're hitting abundance here.

1281
01:23:06.840 --> 01:23:09.360
Okay. So fastest road.

1282
01:23:09.360 --> 01:23:11.280
Now, what if you don't even have a TikTok?

1283
01:23:11.280 --> 01:23:13.000
Is that still fastest versus-

1284
01:23:13.000 --> 01:23:14.040
For the fastest road.

1285
01:23:14.040 --> 01:23:14.880
Yeah.

1286
01:23:14.880 --> 01:23:16.800
Even if I have like, I see you, Danielle.

1287
01:23:16.800 --> 01:23:17.640
I see your question.

1288
01:23:17.640 --> 01:23:21.120
Even if like, I have a 500 followers

1289
01:23:21.120 --> 01:23:25.760
in my personal account, that's been decently active.

1290
01:23:27.000 --> 01:23:27.840
Yeah.

1291
01:23:29.080 --> 01:23:31.560
Honestly, TikTok is still the faster one.

1292
01:23:31.560 --> 01:23:35.200
Wait, so the 500 followers is on Instagram though?

1293
01:23:35.200 --> 01:23:36.440
Yeah.

1294
01:23:36.440 --> 01:23:39.720
And she's wondering, you know, would that be approved

1295
01:23:39.720 --> 01:23:44.160
because it's been active and there's over 500 followers.

1296
01:23:44.160 --> 01:23:46.960
See, a lot of us, a lot of our group

1297
01:23:46.960 --> 01:23:49.120
also have active Instagrams right now.

1298
01:23:49.120 --> 01:23:49.960
Yes.

1299
01:23:49.960 --> 01:23:52.960
So if your Instagram is active, I'm there for it.

1300
01:23:52.960 --> 01:23:55.160
The worst thing that can happen is you try

1301
01:23:55.160 --> 01:23:56.480
and they say no, right?

1302
01:23:56.480 --> 01:23:57.600
And then just pivot.

1303
01:23:57.600 --> 01:23:58.560
And then you just pivot.

1304
01:23:58.560 --> 01:24:02.240
So every single, and that goes for all of the platforms.

1305
01:24:02.240 --> 01:24:05.640
First, real quick, Instagram cannot be a personal account.

1306
01:24:05.640 --> 01:24:08.400
Both of the meta platforms, Facebook and Instagram

1307
01:24:08.400 --> 01:24:10.840
have to be business or creator accounts.

1308
01:24:10.840 --> 01:24:13.400
They cannot be, and they have to be public.

1309
01:24:13.440 --> 01:24:14.840
You can't have a private.

1310
01:24:14.840 --> 01:24:16.800
And, sorry, this is all the things

1311
01:24:16.800 --> 01:24:18.360
that we're talking about tomorrow too.

1312
01:24:18.360 --> 01:24:22.560
But and if you make it public and a business account

1313
01:24:22.560 --> 01:24:25.480
and you get approved, you cannot reprivate an account.

1314
01:24:25.480 --> 01:24:27.680
You will get kicked out of the program for doing that.

1315
01:24:27.680 --> 01:24:30.680
It has to be public and it has to stay public.

1316
01:24:30.680 --> 01:24:33.400
Okay, and can you, let's say,

1317
01:24:33.400 --> 01:24:37.440
I know you can pretty quickly turn over

1318
01:24:37.440 --> 01:24:39.040
a personal account to business.

1319
01:24:39.040 --> 01:24:42.480
It's literally a toggle, but you just can't go back.

1320
01:24:42.480 --> 01:24:46.720
Correct, you can, so like if you don't get approved

1321
01:24:46.720 --> 01:24:48.360
all the way through, you can change your account

1322
01:24:48.360 --> 01:24:50.120
back to a personal account with one.

1323
01:24:50.120 --> 01:24:51.240
It is, it's like a toggle.

1324
01:24:51.240 --> 01:24:53.440
You go in and you're like, do I wanna create a profile

1325
01:24:53.440 --> 01:24:54.720
or a business profile today?

1326
01:24:54.720 --> 01:24:56.120
Great, and then you're there.

1327
01:24:56.120 --> 01:24:58.480
Like it's no, and then if you don't get approved

1328
01:24:58.480 --> 01:25:00.440
using that account, you can reprivate.

1329
01:25:00.000 --> 01:25:02.880
it repersonalize and keep moving.

1330
01:25:02.880 --> 01:25:03.880
Yeah.

1331
01:25:03.880 --> 01:25:05.240
Okay, great.

1332
01:25:06.680 --> 01:25:09.600
I think that wraps up our, I see one more.

1333
01:25:09.600 --> 01:25:11.960
It says, Instagram has a quick link in stories,

1334
01:25:11.960 --> 01:25:14.280
but we have to direct our traffic

1335
01:25:14.280 --> 01:25:16.640
to link in bio for TikTok.

1336
01:25:18.160 --> 01:25:20.200
Is that, okay.

1337
01:25:20.200 --> 01:25:21.040
So,

1338
01:25:23.000 --> 01:25:24.480
that is accurate.

1339
01:25:24.480 --> 01:25:27.920
On TikTok, if you're selling from content

1340
01:25:27.920 --> 01:25:29.200
that you're putting on TikTok

1341
01:25:29.280 --> 01:25:32.080
and you are pushing traffic to Amazon,

1342
01:25:32.080 --> 01:25:33.720
you do have to do link in bio,

1343
01:25:33.720 --> 01:25:36.080
which on TikTok, you have to have 500 followers

1344
01:25:36.080 --> 01:25:38.680
before you can add your link in bio, right?

1345
01:25:38.680 --> 01:25:40.120
Or a thousand.

1346
01:25:40.120 --> 01:25:41.400
I can't remember.

1347
01:25:41.400 --> 01:25:42.240
Yeah.

1348
01:25:42.240 --> 01:25:43.280
One of those is for going live

1349
01:25:43.280 --> 01:25:44.760
and one of them is for link in bio.

1350
01:25:44.760 --> 01:25:47.640
So, you have to do that.

1351
01:25:47.640 --> 01:25:50.960
What we're talking about with TikTok shop affiliate

1352
01:25:50.960 --> 01:25:53.120
is being able to tag products

1353
01:25:53.120 --> 01:25:56.240
that sell on TikTok in your video.

1354
01:25:56.240 --> 01:25:57.560
And that's not a link in bio.

1355
01:25:57.560 --> 01:26:00.880
That's like an actual link on the screen

1356
01:26:00.880 --> 01:26:03.480
that they can check out in the same ecosystem.

1357
01:26:03.480 --> 01:26:04.640
But you are correct.

1358
01:26:04.640 --> 01:26:08.360
If you want to drive traffic to Amazon,

1359
01:26:08.360 --> 01:26:09.760
TikTok is link in bio

1360
01:26:09.760 --> 01:26:12.360
and Instagram has that new integration

1361
01:26:12.360 --> 01:26:15.640
that's like one link or whatever they're calling it.

1362
01:26:15.640 --> 01:26:16.480
Awesome.

1363
01:26:17.480 --> 01:26:18.800
This is so good.

1364
01:26:18.800 --> 01:26:20.680
Y'all, how good was this?

1365
01:26:20.680 --> 01:26:23.080
And listen, this is day one.

1366
01:26:23.080 --> 01:26:24.680
So, can you imagine?

1367
01:26:24.680 --> 01:26:27.880
We're just getting started.

1368
01:26:27.880 --> 01:26:31.240
There's day two with Liz tomorrow,

1369
01:26:31.240 --> 01:26:33.960
day three with Liz on Wednesday.

1370
01:26:33.960 --> 01:26:36.600
So, tomorrow we're gonna keep questions a little tighter

1371
01:26:36.600 --> 01:26:39.520
and then Wednesday, we're gonna have more time, all right?

1372
01:26:39.520 --> 01:26:42.360
Tomorrow, I've got like a hard cut off tomorrow

1373
01:26:42.360 --> 01:26:44.600
at like 15 after, okay?

1374
01:26:44.600 --> 01:26:45.880
So, just hear me out.

1375
01:26:45.880 --> 01:26:49.360
This was a little like abundance juice extra

1376
01:26:49.360 --> 01:26:51.360
because it's Mindset Monday usually.

1377
01:26:51.360 --> 01:26:53.080
So, okay, everybody.

1378
01:26:53.960 --> 01:26:55.640
But can we just thank Liz?

1379
01:26:56.680 --> 01:26:59.800
Thank you so much, Liz, for your wisdom.

1380
01:26:59.800 --> 01:27:03.040
Yes, all the hearts, all the hearts.

1381
01:27:03.040 --> 01:27:04.280
Isn't she awesome, guys?

1382
01:27:04.280 --> 01:27:06.200
I'm like, she's gonna be such a good fit here

1383
01:27:06.200 --> 01:27:07.760
and just gonna pair so well

1384
01:27:07.760 --> 01:27:12.120
with what you guys are already creating in your life.

1385
01:27:12.120 --> 01:27:14.040
So, we're just excited about...

1386
01:27:14.040 --> 01:27:16.160
And the thing I wanna end on,

1387
01:27:17.000 --> 01:27:18.680
if you've been denied,

1388
01:27:18.680 --> 01:27:20.000
if you have the thought,

1389
01:27:20.000 --> 01:27:23.520
I put all this time and effort into this,

1390
01:27:23.520 --> 01:27:27.760
come back because we as business owners get to pivot

1391
01:27:27.760 --> 01:27:29.400
and we get to create something new.

1392
01:27:29.400 --> 01:27:30.960
And it's not, do not hear this.

1393
01:27:30.960 --> 01:27:32.440
It is not from the bottom.

1394
01:27:32.440 --> 01:27:34.120
You are not starting over.

1395
01:27:34.120 --> 01:27:35.880
You are starting again.

1396
01:27:35.880 --> 01:27:39.240
And we get to start things again and again and again

1397
01:27:39.240 --> 01:27:40.080
in our life.

1398
01:27:40.080 --> 01:27:41.440
And Liz is a great example

1399
01:27:41.440 --> 01:27:44.360
and she's gonna have more for us the next days.

1400
01:27:44.360 --> 01:27:46.960
So, any last thing you wanna say, Liz?

1401
01:27:47.960 --> 01:27:49.240
I'm just really excited to be here

1402
01:27:49.240 --> 01:27:51.440
and all of these questions for tomorrow,

1403
01:27:51.440 --> 01:27:55.000
like I hear you guys, we are going, I'm really excited.

1404
01:27:55.000 --> 01:27:56.960
I'm gonna take some of the stuff we got asked today

1405
01:27:56.960 --> 01:27:59.480
and I'll kind of like wrap it into tomorrow as well.

1406
01:27:59.480 --> 01:28:01.720
So, I make sure I re-answer

1407
01:28:01.720 --> 01:28:04.920
and work it all in for you guys.

1408
01:28:04.920 --> 01:28:07.720
So good, we appreciate you, Liz.

1409
01:28:07.720 --> 01:28:11.440
All right, everybody have an amazing rest of your day

1410
01:28:11.440 --> 01:28:14.280
and we will see you all tomorrow.

1411
01:28:14.280 --> 01:28:15.360
Happy Monday.

1412
01:28:15.360 --> 01:28:16.200
Bye.

1413
01:28:16.200 --> 01:28:17.320
Bye.