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Hi, everyone. Good morning.

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Oh, good afternoon where you are. Good to see you all.

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Good morning.

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Afternoon.

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Good afternoon. Good afternoon.

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Good afternoon. I think I am afternoon to so good afternoon. Good morning.

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All right, my first question will be that everyone find your way to the group.

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Yes.

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Okay, if you did not, please let me know.

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Um, so my name was listed. So that means that I wasn't, but I clicked on it, and then I found out.

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I had my Rainmaker account has some names, dear of bocce green, something like that.

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Okay, so I had I got that changed.

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But that's as far as I got.

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Okay. Um, so will you need support with that model.

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I need to try I need to try it again I forgot to. I forgot to try it again. Okay, so oh so the Amazon launch relock. Okay, it wasn't there at first.

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Okay, okay, I see it I'm here. Okay. Okay, awesome. Any other person in the one putting get in.

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I couldn't.

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Okay.

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I clicked on the.

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Sorry.

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I clicked on the link in your email, and it brought me to first time here and having a password but is that not correct. Is this a part of like deciding for the Rainmaker account.

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So it's, it's actually a remake.

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Right, we are actually going to migrate everyone on Facebook to that app. So, Jessica try logging in and see if it will give you access, if it gets you access you should see this workshop day.

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Okay, well, on the Rainmaker Academy.

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Yes, it's actually an app, not like an academy, it's an app, it's a web app, you can access it on web you can access it on mobile too.

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Wait, Abby, is this going to be where like all the other courses are for Rainmaker.

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No.

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No. Okay, yeah.

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I had to create a new, I put my email in and then it said create new password I created a brand new password and it let me in. So it's not going to be the same login as your Rainmaker, your regular Rainmaker.

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Awesome. So it looks. Yeah, you're welcome because I thought the same thing I'm like well I'm not supposed to create a new account but you are creating a new account.

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So you can just start over as if you refresh but once you log in it knows your name it's going to have this workshop in there and everything.

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Yeah, I just got on right now and just what Kaylin said. Yeah, yeah. So you've all been added, I think I see 15 people but there were a couple that she mentioned that they needed to actually create an account.

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I'm trying to find my email that I sent yesterday.

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If your name was in that email, then.

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Hold on.

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So maybe I'm looking at something else though so where, where did that when did the email get sent with that link.

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If you're already on email.

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You just go on to your Rainmaker app and go to the Rainmaker farm it's on the left.

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So on your left column.

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So, in the courses.

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If you check your email from yesterday you will see.

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Yeah, she made it really easy to just go in there.

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Yeah.

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You just click the link from yesterday so that's probably.

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Teresa, you, you did not get any email from me yesterday. Hold on.

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Okay, I think I see your name.

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I'm double checking again right now.

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Because I got I got the other email, not from yesterday but the day before.

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And my name was in that one.

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Too many.

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And my name was in that one.

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Too many.

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Yeah.

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Anyone see that email? Do you see Carissa's name in it?

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I see her name below, but let me see.

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Because you did mention three people's names that need to be registered on the app.

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Was Carissa included in the three people?

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Yeah.

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She was included in the three people?

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Yeah.

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Okay. Carissa was not included in the three people.

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Is it? Let me check that again.

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It was me, Margo, and Nicole.

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Oh, Caitlin. Okay, Caitlin.

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Yeah, I see Caitlin.

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Let me see if Carissa is on.

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Let me check to make sure. I thought I see Carissa too, but let me check.

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No, it's just me.

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Is this an email?

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Best way to do this, somebody has the link for her to join.

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Can somebody drop that link in the chat for her to join?

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Sure.

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Carissa, what's your email?

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It's my name, CarissaVanEvra at gmail.com.

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Oh, you can even drop that link here.

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Just drop it in the chat.

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Yeah, Caitlin. I see Caitlin.

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I can drop the link in the chat.

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Oh, someone just did, Carla. Okay.

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Thank you, ladies.

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Is it possible that you could resend the email?

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I don't know what was in it, if it was like anything like important.

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Else besides the link, but.

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I can send that, but it was mainly the link.

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And inviting all of you to that group.

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Right. So you can ask your questions there.

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I don't see a lot of interactions, but please interact as much as

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possible.

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We've been given up to end of tomorrow, but I'm reaching out to them to.

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Extended to Monday.

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That's what I was going to ask. Yeah.

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Okay.

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I know some of you will take time to watch the replays.

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I don't work on weekends, but my plan is to hop on.

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Saturday morning.

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And maybe in the evening and answer some questions for you.

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I'm not sure I can do that on Sunday.

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So drop us much question there on.

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Saturday for me and I'll hop on and answer as many as I can for you.

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And then the link is going to be gone.

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Okay.

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On the remake.

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That one's going to be on there.

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So the one in your app.

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You paid for it.

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You pay for the session.

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So that should stay for you.

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Yeah.

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That is going away.

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Yeah.

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I have a question when I, when I click on the link.

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For the Rainmaker fam.

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There's the Rainmaker community.

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And then there's this launch relaunch.

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And then there's the, the, the, the.

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Yes. So that we don't have it populated yet.

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So we will.

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Community there.

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The goal is to have that done by the end of me. So we are working on.

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Courses are still in the academy.

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Causes are still in the training portals.

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Everything should stay there for you.

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Right. So wherever you find your courses.

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They are not moving.

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Okay.

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The only thing that is moving is Facebook.

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Facebook.

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We'll be moving in the future.

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Everybody will be in this app.

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By your process should stay wherever they are.

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Okay.

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With that.

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Taking care of.

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Couple.

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Okay.

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And yesterday we didn't have that.

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I just want to make sure everyone is here.

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So quickly. And today it might be a long day.

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I'm trying to run through stuff.

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So.

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Just give me a yes. I'm here. Okay.

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You know,

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Are you here?

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I know I had your voice.

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I know you're here.

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Whitney. Are you here?

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Yes.

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Hi.

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Okay.

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I just talked to you.

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Tracy. Are you here?

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Okay.

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I just talked to you.

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Yeah.

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Yeah.

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Christine.

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I'm here.

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I'm only going to be able to be here till one o'clock though today.

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Okay.

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You can always catch them.

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And let me know if you have any questions.

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All right.

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Thank you.

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I'm all right. So you come in as well.

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Melinda.

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I'm here.

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Yes.

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Can we say you're here? Nicole, you're here.

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Yes.

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Susan, are you here?

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Yes.

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Jessica, Jessica, you're here.

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Sherry, is Sherry here?

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Okay.

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I just want to make sure I'm serving everyone

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who paid for this.

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Okay.

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Let's start today.

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So how has day one and day two been?

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Give me some numbers, one to 10.

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Day one, day two, how are you guys feeling?

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I love that.

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I love that.

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Okay, I love the tens.

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Okay, so far so good.

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I love that.

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Nicole, how can, what got you to a nine?

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And how did you get to a 10?

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Well, I'm just gonna put,

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I'm gonna put 10 for you, but nine for me

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because I'm still playing catch up.

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But you know what?

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You opened my eyes because my product

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isn't in the totally wrong category.

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And I was doing, I took the day off from work today.

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So I was doing the keyword research.

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And as soon as I went to this refrigerator organizers

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and storage, everything opened up.

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I was like, oh my God, I've been in the wrong category

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the entire time.

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So I thank you for that.

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Okay, awesome, awesome.

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I'm glad I could help.

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Thank you.

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Okay, Carla, seven for yesterday

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only because it felt like we didn't get

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all the way through finishing a list.

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And oh, I was missing.

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Yeah, if we have time, I'd love,

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like I know we got through the title,

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but I had gotten that far actually personally,

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like on my own, it's like the description

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and how to write it and the bullet points

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and like actually finishing it.

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I don't really know the best practices for the rest of it.

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So I know we need-

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You use the same things, right?

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The same thing you're applying to your title, right?

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You're prioritizing your title with keywords first.

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Then the other title, other keywords that are relevant

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goes to your bullet point, then your description.

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Description is not really important.

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I will highly recommend A plus contents.

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Because of the images,

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you convert better with A plus content.

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But when you are creating your A plus content,

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even if someone in Fiverr is doing it for you,

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send them keywords to put in your, in creating it.

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Because you get rent for those keywords

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you're putting in there, right?

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So pick those relevant keywords and put it in there.

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So basically, if you're doing A plus content,

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all that you're doing is you're listing

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in your bullet points.

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I keep hearing people talk about the back end though,

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and I don't know what that means.

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Like when I got my done for you,

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they gave me a whole list of search term keywords

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that are like completely random.

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And I watched the explanation for that,

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but I don't know, I don't even know where that goes.

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Have you started creating your listing?

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I have, it's a lot.

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That's why I was for like a walkthrough.

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Okay.

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We have other things that we need to cover as well, so.

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Yeah, we have a lot to cover,

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but it's so easy though.

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You try using Helium 10 for this search terms,

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back end search terms,

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and compare it to where you go for your done for you, right?

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And then actually Amazon gives you a spot

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where you put that, right?

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If we are able to go through everything,

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which I doubt, it's gonna be a long day.

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So we take breaks,

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but if you're able to go through everything,

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we'll do that as well.

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And you also have the group.

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You can ask questions in there as well.

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I'm pushing for Monday for us, Monday morning.

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Carla, I don't mind helping you with that stuff

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if you wanna, we can friend each other on Facebook

264
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and we can meet one-on-one and I can walk you through it

265
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and show you where the back end is.

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That would be amazing if you're willing to do that.

267
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Yeah, of course.

268
00:14:05.880 --> 00:14:07.960
Yeah, I'll show you how to add the keywords

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to like the alt text and all that and everything.

270
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I don't mind.

271
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Yeah, you can connect.

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I've been using eBay for years.

273
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And so when I went to Amazon,

274
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it was completely like, it's completely different.

275
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So-

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Yeah, yeah.

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And the best part is Amazon changes every year.

278
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So that is the best part.

279
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You have to, they keep you on your toes, right?

280
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You have to learn every year to do it differently.

281
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One thing I will also say is,

282
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and you know, before I see your hands up,

283
00:14:44.040 --> 00:14:47.400
you wanna go first and we'll jump in right after that.

284
00:14:50.760 --> 00:14:52.960
Just a quick question with what we're talking about.

285
00:14:52.960 --> 00:14:56.040
So with the A-plus content,

286
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that's also where I'm battling with right now,

287
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is do you get ranked on-

288
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the keywords on the on the like on the photos like you upload or just on the alternate text

289
00:15:09.760 --> 00:15:15.760
on the alternate text that's why you have to give it to the person doing it so they can put it at

290
00:15:15.760 --> 00:15:23.120
the back end so it's not the picture it's not the keywords on the images no it's on the alternate

291
00:15:23.120 --> 00:15:28.880
text so make sure you put in relevant keywords in there because you're being ranked for those

292
00:15:30.640 --> 00:15:35.120
um thank you so much i was just putting description of the of the images in okay

293
00:15:36.560 --> 00:15:43.280
you can you can put it there too right but you're not being um ranked by amazon for it

294
00:15:43.280 --> 00:15:49.920
the only thing is your customers are seeing them right but if you want to rank then please make

295
00:15:49.920 --> 00:15:56.800
sure you're putting it at the back end yeah go ahead kala just you referenced the back end again

296
00:15:56.800 --> 00:16:04.080
and you said give it to the person doing it so i'm the person doing it so you when you're doing

297
00:16:04.080 --> 00:16:10.800
it you see alt text right when you're creating you see all text that that is where you have to

298
00:16:10.800 --> 00:16:17.920
put in your relevant keywords you can also have it on your images but you're not ranking for the

299
00:16:17.920 --> 00:16:23.280
ones you have on your images for that is for your customers right so you're let's say if i'm selling

300
00:16:23.280 --> 00:16:30.720
glasses right and i have images and i have glasses maybe um blue glasses on there it's just

301
00:16:30.720 --> 00:16:36.640
for my customers to read but if i want the algorithm to pick those keywords it's not the

302
00:16:36.640 --> 00:16:42.000
keyword i'm putting on the images is the ones i'm put so when i mention back end i'm talking about

303
00:16:42.000 --> 00:16:47.760
the alt text right to make sure you're putting you're putting some keywords in there relevant

304
00:16:47.760 --> 00:16:52.720
keywords those that you want to be um next for you just list them it doesn't have to be like

305
00:16:52.720 --> 00:16:57.200
sentences are readable because the customer doesn't have to be readable no it doesn't have

306
00:16:57.200 --> 00:17:05.920
to be readable yeah all right guys um so today i will be introducing you to packages that we have

307
00:17:06.880 --> 00:17:14.000
we have a strategy package that you can book with any of the coaching specialists for the phase that

308
00:17:14.000 --> 00:17:21.280
you are in but for this phase you can book it with me um what we will you will have is you have 30

309
00:17:21.280 --> 00:17:30.480
days with me one-on-one will be put in the um the training app so you actually ask me questions

310
00:17:30.480 --> 00:17:37.040
every day at the end of the week i will give you okay these are the next steps to take right you

311
00:17:37.040 --> 00:17:44.720
also have 360 minute sessions with me right the first session that we you you you get with me

312
00:17:44.720 --> 00:17:50.800
we'll look at where you are what will be the next steps then we use the 30 days to work those next

313
00:17:50.800 --> 00:18:00.160
steps then you use the remaining um 60 to 60 second i sessions within 60 days with me right

314
00:18:00.160 --> 00:18:07.520
so it is to get you results as quickly as possible so you get the things joined um it's usually two

315
00:18:07.520 --> 00:18:15.200
thousand dollars but because i have a team and it's just me i have a limited spot and it's

316
00:18:15.200 --> 00:18:23.200
discounted 500 hours today so it's 1500 so if you are interested i will drop the link here after

317
00:18:23.200 --> 00:18:31.120
let me let me find it so i'm dropping the link in the chat you can take a look

318
00:18:31.680 --> 00:18:38.240
and if you're interested you can sign up with me okay let's get into today's work

319
00:18:38.880 --> 00:18:45.760
which it's going to be a lot and so we take two breaks okay um today we are talking about

320
00:18:47.440 --> 00:18:55.040
so we use day one to do our keyword research so yesterday we created a lesson right and if

321
00:18:55.040 --> 00:19:02.960
you did not finish creating a lesson sit write your your lesson it's it's it's so easy to do

322
00:19:03.520 --> 00:19:10.960
um one part about launching that we did not talk about in this workshop is your images

323
00:19:12.080 --> 00:19:19.600
so keywords writing your lesson helps with visibility i think that's the word i was

324
00:19:19.600 --> 00:19:25.760
looking for it helps with visibility okay i am on the right keyword the right people are seeing me

325
00:19:26.400 --> 00:19:35.440
your images is actually for conversion so if you keep getting a lot of clicks when you start running

326
00:19:35.440 --> 00:19:42.560
ppc and it's not converting you know to go back to your images there's something wrong with your

327
00:19:42.560 --> 00:19:50.240
images it's not resonating with your customers right so that part we did not cover um in this

328
00:19:50.240 --> 00:19:58.000
workshop images are really important your main image the size of the image i want you to

329
00:19:58.000 --> 00:19:59.680
whenever you are optimizing

330
00:20:00.000 --> 00:20:05.480
Think about mobile phone users.

331
00:20:05.480 --> 00:20:09.160
The stats shows that about 80 percent of

332
00:20:09.160 --> 00:20:12.320
Amazon sales come from mobile phones.

333
00:20:12.320 --> 00:20:14.940
Make sure you're optimizing for mobile.

334
00:20:14.940 --> 00:20:18.240
You want to make sure that when someone is scrolling,

335
00:20:18.240 --> 00:20:20.000
people scroll really quickly,

336
00:20:20.000 --> 00:20:22.720
they can really see what your main image is,

337
00:20:22.720 --> 00:20:25.200
so they can stop and click.

338
00:20:25.200 --> 00:20:28.540
Your main image is what will cause the click,

339
00:20:28.540 --> 00:20:31.060
then the subsequent images,

340
00:20:31.060 --> 00:20:33.020
when you're interested in the main images,

341
00:20:33.020 --> 00:20:35.180
then they will look at the subsequent images.

342
00:20:35.180 --> 00:20:36.420
If you're not interested,

343
00:20:36.420 --> 00:20:38.940
nobody is going to look at the subsequent images.

344
00:20:38.940 --> 00:20:43.500
Your main image should actually show why yours is different.

345
00:20:43.500 --> 00:20:44.820
If you have innovation,

346
00:20:44.820 --> 00:20:49.460
so like you have this other product that you have added,

347
00:20:49.460 --> 00:20:53.660
make sure you're showing that on your main image.

348
00:20:53.660 --> 00:20:57.420
The second thing is you have to have lifestyle images.

349
00:20:57.420 --> 00:20:59.820
At least three lifestyle images,

350
00:20:59.820 --> 00:21:02.060
and ChatGTP now makes it easy.

351
00:21:02.060 --> 00:21:03.820
But I also tell students,

352
00:21:03.820 --> 00:21:08.100
if you are the main avatar for that brand or for that product,

353
00:21:08.100 --> 00:21:12.620
don't shy away from taking pictures of yourself using it.

354
00:21:12.620 --> 00:21:15.740
You want to have your main customer in

355
00:21:15.740 --> 00:21:19.620
your lifestyle and also in the ideal place.

356
00:21:19.620 --> 00:21:22.780
I had a student who did a bathroom,

357
00:21:22.780 --> 00:21:24.940
I don't know how they call it.

358
00:21:25.660 --> 00:21:28.300
He wasn't the main avatar,

359
00:21:28.300 --> 00:21:29.740
but the wife was.

360
00:21:29.740 --> 00:21:33.260
I was like, take as many pictures as possible of that,

361
00:21:33.260 --> 00:21:35.580
and then use camera to make it beautiful.

362
00:21:35.580 --> 00:21:40.020
Make sure you're taking a look at your images.

363
00:21:40.020 --> 00:21:43.980
I see a lot of people going after features,

364
00:21:43.980 --> 00:21:48.900
unless your product is a hardware or something that caters to men.

365
00:21:48.900 --> 00:21:53.180
Men look at hard dimensions and all that well.

366
00:21:53.220 --> 00:21:57.100
If your main customer is a woman, a mom,

367
00:21:57.100 --> 00:22:01.220
you have to talk to them emotionally through your pictures.

368
00:22:01.220 --> 00:22:03.020
If you have baby products,

369
00:22:03.020 --> 00:22:05.180
make sure you're showing baby faces,

370
00:22:05.180 --> 00:22:08.260
like you want to create that emotion for the mom.

371
00:22:08.260 --> 00:22:10.740
Just briefly about that,

372
00:22:10.740 --> 00:22:14.500
make sure you're taking care of your images before you go live on Amazon.

373
00:22:14.500 --> 00:22:15.980
You get a lot of requests.

374
00:22:15.980 --> 00:22:19.620
If your images are not good and you haven't done the keyword,

375
00:22:19.620 --> 00:22:21.940
don't start a PPC campaign.

376
00:22:22.100 --> 00:22:24.660
Please don't start a PPC campaign.

377
00:22:24.660 --> 00:22:26.900
I want you to write this on the chat,

378
00:22:26.900 --> 00:22:30.460
my profit is tied to my ads.

379
00:22:30.460 --> 00:22:34.460
My profit is tied to my ads.

380
00:22:34.460 --> 00:22:37.100
I'll show you that today.

381
00:22:37.140 --> 00:22:40.460
I'm not seeing anyone writing that.

382
00:22:40.460 --> 00:22:42.900
Your profit is, okay, I see that here.

383
00:22:42.900 --> 00:22:46.980
Your profit is really tied to your ads.

384
00:22:46.980 --> 00:22:49.140
Since I started doing this,

385
00:22:49.140 --> 00:22:50.820
I've had VAs,

386
00:22:50.820 --> 00:22:53.900
I do not let my VAs run my ads.

387
00:22:53.900 --> 00:22:56.820
It's directly tied to my ads.

388
00:22:56.820 --> 00:22:58.580
If I don't know what is going on,

389
00:22:58.580 --> 00:23:00.540
I cannot manage it.

390
00:23:00.540 --> 00:23:02.580
If you've been in the Facebook group,

391
00:23:02.580 --> 00:23:03.900
you also see that a lot.

392
00:23:03.900 --> 00:23:06.820
People saying, hey, I'm bleeding, I'm numbing.

393
00:23:06.820 --> 00:23:09.580
It's because if you're not tracking,

394
00:23:09.580 --> 00:23:12.740
you wouldn't know where the money is going.

395
00:23:13.060 --> 00:23:18.060
Today, we are going to find out what your budget is

396
00:23:18.060 --> 00:23:20.620
before you even start.

397
00:23:20.620 --> 00:23:24.020
What PPC campaigns you should go for

398
00:23:24.020 --> 00:23:26.220
when you're launching, right?

399
00:23:30.740 --> 00:23:32.700
It was Peter Drucker who said,

400
00:23:32.700 --> 00:23:35.300
what is not measured cannot be managed.

401
00:23:35.300 --> 00:23:37.900
If you are not measuring it, you cannot manage it.

402
00:23:38.980 --> 00:23:41.460
You cannot just be changing bids.

403
00:23:41.460 --> 00:23:45.260
Okay, my e-cost is high, so I have to increase my bid.

404
00:23:45.260 --> 00:23:47.660
But what are you increasing it against?

405
00:23:47.660 --> 00:23:50.780
If you don't know what you are changing,

406
00:23:50.780 --> 00:23:53.220
then you cannot manage it, right?

407
00:23:54.460 --> 00:23:56.220
Let's talk about budget.

408
00:23:57.060 --> 00:23:58.820
So how many of you remember?

409
00:23:58.820 --> 00:24:00.260
I should have pulled this up.

410
00:24:04.060 --> 00:24:06.140
The Power Profit tool.

411
00:24:06.140 --> 00:24:08.060
And everyone here should have used it.

412
00:24:09.780 --> 00:24:12.500
The Power Profit tool, right?

413
00:24:13.380 --> 00:24:17.780
So I'm going to go back to the Power Profit tool.

414
00:24:17.780 --> 00:24:20.660
And today, I'm going to go through this quickly,

415
00:24:20.660 --> 00:24:23.580
but I want you to take your time,

416
00:24:23.580 --> 00:24:25.700
go back to your Power Profit tool,

417
00:24:25.700 --> 00:24:28.660
be very honest about where you stand,

418
00:24:28.660 --> 00:24:32.460
and then make some strategic decisions about launching.

419
00:24:38.100 --> 00:24:41.700
So let's go to the Power Profit tool, right?

420
00:24:43.500 --> 00:24:44.740
Do you have it open?

421
00:24:44.740 --> 00:24:47.700
If you have yours open, let me know, raise your hand.

422
00:24:47.700 --> 00:24:49.580
Let me know, let me know.

423
00:24:49.580 --> 00:24:52.020
I always want people to go back.

424
00:24:52.020 --> 00:24:54.620
That is the reason why you did this.

425
00:24:54.620 --> 00:24:57.980
So don't just start PPC campaigns and just keep going.

426
00:24:57.980 --> 00:24:58.820
Don't do that.

427
00:25:00.000 --> 00:25:02.320
go back to what numbers you had

428
00:25:02.320 --> 00:25:04.120
before you even start all this.

429
00:25:04.960 --> 00:25:07.000
Theresa, I see your hands up, go for it.

430
00:25:09.200 --> 00:25:11.720
Oh, sorry, I thought you said to raise your hand

431
00:25:11.720 --> 00:25:13.480
if you have it open, I'm sorry.

432
00:25:13.480 --> 00:25:16.440
Okay, good, thank you for raising your hand.

433
00:25:16.440 --> 00:25:20.640
Okay, so last year,

434
00:25:21.500 --> 00:25:24.720
myself, Coach Michelle and Coach Wesley

435
00:25:24.720 --> 00:25:26.240
actually sat down and said,

436
00:25:26.240 --> 00:25:28.640
hey, we had to change a lot of things here, right?

437
00:25:28.640 --> 00:25:30.440
So if you came in last year,

438
00:25:30.440 --> 00:25:32.480
you should have seen this new one.

439
00:25:32.480 --> 00:25:35.400
We've talked about it a lot last year

440
00:25:35.400 --> 00:25:37.600
because after selling for some time,

441
00:25:37.600 --> 00:25:39.920
we knew we had to make a budget for PPC.

442
00:25:39.920 --> 00:25:43.040
You just can't throw people in there like that, right?

443
00:25:43.040 --> 00:25:46.760
So I'm gonna show you, this is what you should be seeing.

444
00:25:46.760 --> 00:25:50.680
You should have a product title, you have all this here.

445
00:25:50.680 --> 00:25:54.600
So let's say we're gonna throw in some numbers here, right?

446
00:25:54.600 --> 00:25:57.880
If I have a thousand units of products,

447
00:25:59.040 --> 00:26:01.800
and my manufacturing cost was $2,

448
00:26:01.800 --> 00:26:04.360
I'm just using some examples here, right?

449
00:26:04.360 --> 00:26:06.920
This is unit cost, right?

450
00:26:06.920 --> 00:26:08.600
Unit cost per shipping,

451
00:26:08.600 --> 00:26:11.500
let's say it was a dollar to ship this product.

452
00:26:15.000 --> 00:26:17.660
And you guys by now know how to pull this,

453
00:26:17.660 --> 00:26:20.000
your Amazon fulfillment fee, right?

454
00:26:20.000 --> 00:26:23.600
So let's say it's $6 to fulfill the product.

455
00:26:23.600 --> 00:26:28.600
And I'm gonna sell it on Amazon for let's say 22.95.

456
00:26:28.840 --> 00:26:30.440
I'm just throwing numbers here.

457
00:26:31.640 --> 00:26:36.640
Please make sure you have 25% or more here all the time.

458
00:26:40.280 --> 00:26:44.500
If you do not, depending on the competition of your product,

459
00:26:44.500 --> 00:26:49.500
if you do not have a budget for PPC and other expenses,

460
00:26:50.320 --> 00:26:54.400
you will not, it's not, you will go into the red.

461
00:26:54.400 --> 00:26:56.320
You will really be working for Amazon.

462
00:26:56.320 --> 00:26:58.000
This is the truth here.

463
00:26:58.040 --> 00:27:01.160
If you have a very competitive product

464
00:27:01.160 --> 00:27:05.440
that you know launching this product will be expensive,

465
00:27:05.440 --> 00:27:07.440
I will even make sure I'm going higher

466
00:27:07.440 --> 00:27:10.720
so there's more room for me, right?

467
00:27:10.720 --> 00:27:15.720
So if I say this, it says I'm making $5 or more

468
00:27:17.880 --> 00:27:21.000
for this product per unit, right?

469
00:27:21.000 --> 00:27:24.680
And we want you to look at the per unit, right?

470
00:27:24.680 --> 00:27:28.840
If you're getting anywhere close to $5 is good.

471
00:27:28.840 --> 00:27:32.440
For launch, usually because you're gonna spend

472
00:27:32.440 --> 00:27:36.760
a lot of money to get the product in the market,

473
00:27:36.760 --> 00:27:38.180
you don't hit $5.

474
00:27:40.280 --> 00:27:44.200
So if you're launching and you are hitting $3,

475
00:27:44.200 --> 00:27:46.520
you should say, hey, that is enough.

476
00:27:46.520 --> 00:27:48.220
I was learning the market.

477
00:27:48.220 --> 00:27:50.760
My second product should hit $10

478
00:27:50.760 --> 00:27:53.680
because I'm not coming in to launch again.

479
00:27:53.680 --> 00:27:57.060
I'm coming in and I'm just moving with the momentum

480
00:27:57.060 --> 00:27:59.520
that I had from my first inventory.

481
00:27:59.520 --> 00:28:03.200
That is why we also recommend don't sell out.

482
00:28:03.200 --> 00:28:05.960
Don't wait and sell out, close your listing and just sell.

483
00:28:05.960 --> 00:28:09.320
No, make sure like you're keeping up with inventory, right?

484
00:28:09.320 --> 00:28:11.680
So you don't have to relaunch

485
00:28:11.680 --> 00:28:13.560
because every time you're launching,

486
00:28:13.560 --> 00:28:15.480
you're spending lots of money.

487
00:28:17.620 --> 00:28:20.900
So again, make sure you're looking at this.

488
00:28:21.820 --> 00:28:26.140
Go back to your Power Profits tool.

489
00:28:27.060 --> 00:28:29.460
What was your percentages here?

490
00:28:29.460 --> 00:28:31.260
If you did not put any percentage,

491
00:28:31.260 --> 00:28:34.000
please make sure you put some percentage here.

492
00:28:34.000 --> 00:28:38.880
If after putting the percentage, if you add a dollar, right?

493
00:28:38.880 --> 00:28:43.140
I think that is a good realization.

494
00:28:43.140 --> 00:28:46.180
So you know where you stand to even begin with

495
00:28:46.180 --> 00:28:49.500
instead of just throwing money at it, right?

496
00:28:49.500 --> 00:28:52.260
So that is where I want you to start.

497
00:28:52.260 --> 00:28:55.180
Now, if you open,

498
00:28:58.900 --> 00:29:02.500
this is what I have to run ads.

499
00:29:02.500 --> 00:29:04.140
Did you guys see what I did?

500
00:29:04.140 --> 00:29:05.660
Let me go back.

501
00:29:05.660 --> 00:29:08.220
So we actually made them put this

502
00:29:08.220 --> 00:29:10.540
in the calculator for you, right?

503
00:29:10.540 --> 00:29:12.620
So you don't forget.

504
00:29:12.620 --> 00:29:14.340
So if you're not using the calculator,

505
00:29:14.340 --> 00:29:16.580
please go back and do it, right?

506
00:29:17.580 --> 00:29:19.460
I'm going to keep doing that.

507
00:29:19.460 --> 00:29:22.240
So if you have this, go to View Metrics.

508
00:29:24.700 --> 00:29:28.420
And this amount here, I did 35%.

509
00:29:28.420 --> 00:29:29.580
I can move it.

510
00:29:29.580 --> 00:29:32.740
Let's see if I want to do 25%.

511
00:29:32.740 --> 00:29:36.380
Don't go below 20 because for most launches,

512
00:29:36.380 --> 00:29:38.720
you will spend more than that.

513
00:29:38.720 --> 00:29:43.720
So if I do 25%, this is 25% of my total revenue.

514
00:29:44.720 --> 00:29:48.860
And this is what I'm going to use for my ads.

515
00:29:50.000 --> 00:29:55.000
This is what I'm going to use to sell all 4,000 units.

516
00:29:57.360 --> 00:30:00.040
So if I know what I'm starting with,

517
00:30:00.000 --> 00:30:06.960
At least if my launch is spending $4,000, I know, no, I can't do that.

518
00:30:06.960 --> 00:30:17.360
I had to reduce my ads or I had to get more organic sales to support my launch.

519
00:30:17.360 --> 00:30:19.960
Launch and sell with strategy.

520
00:30:19.960 --> 00:30:22.520
Start knowing your numbers.

521
00:30:22.520 --> 00:30:24.480
It will help you out a lot.

522
00:30:24.480 --> 00:30:28.320
Kristen, please go for it.

523
00:30:28.320 --> 00:30:34.320
So I'm looking at one of mine, and I'm a little concerned here because every one of my other

524
00:30:34.320 --> 00:30:41.580
numbers, like my advertising is more than my estimated bulk order profit.

525
00:30:41.580 --> 00:30:42.580
Is that normal?

526
00:30:42.580 --> 00:30:44.640
Or did I do something wrong?

527
00:30:44.640 --> 00:30:45.640
Do you think in my...

528
00:30:45.640 --> 00:30:46.640
Okay.

529
00:30:46.640 --> 00:30:49.320
Are you, are you putting these, right?

530
00:30:49.320 --> 00:30:51.960
So this is per unit.

531
00:30:51.960 --> 00:30:54.920
This is also per unit, right?

532
00:30:54.920 --> 00:31:04.960
To make sure, like, all these are per unit numbers you're putting in here.

533
00:31:04.960 --> 00:31:05.960
Unit per unit.

534
00:31:05.960 --> 00:31:06.960
Yep.

535
00:31:06.960 --> 00:31:27.320
Is this giving me the same results?

536
00:31:27.320 --> 00:31:30.280
Yeah, they were all, they were all that way.

537
00:31:30.280 --> 00:31:34.360
I'm going to have to look at the numbers again and see what I, what I'm doing wrong.

538
00:31:34.360 --> 00:31:35.360
Okay.

539
00:31:35.360 --> 00:31:36.360
And let me know.

540
00:31:36.760 --> 00:31:37.760
Okay.

541
00:31:37.760 --> 00:31:38.760
Let me know as well if you need any support with that.

542
00:31:38.760 --> 00:31:39.760
Okay.

543
00:31:39.760 --> 00:31:40.760
Thanks.

544
00:31:40.760 --> 00:31:45.680
So we now know that this is the amount we have for ads, right?

545
00:31:45.680 --> 00:31:49.320
So when you are starting, at least you know your budget for ad.

546
00:31:49.320 --> 00:31:50.320
Okay.

547
00:31:50.320 --> 00:31:55.920
If I'm able to use this for ads, I get this in profits per unit.

548
00:31:55.920 --> 00:31:57.520
This is not realistic though.

549
00:31:57.520 --> 00:32:03.600
For launching, this is not, unless your product has a really good margin for launch, most

550
00:32:03.600 --> 00:32:06.880
often you don't get eight hours per unit, right?

551
00:32:06.880 --> 00:32:16.560
So let's say if I move this to 30%, I know if I use 7,000 to sell my whole thousand units,

552
00:32:16.560 --> 00:32:21.400
this is what I bring home per unit, right?

553
00:32:21.400 --> 00:32:29.600
So this is the, am I going ahead of, any questions?

554
00:32:29.600 --> 00:32:30.600
Stop me.

555
00:32:30.600 --> 00:32:31.600
Yeah.

556
00:32:31.600 --> 00:32:32.600
Jessica go for it.

557
00:32:33.600 --> 00:32:34.600
Okay.

558
00:32:34.600 --> 00:32:39.920
So yesterday when I talked to you, I thought it was, I think I did the numbers wrong.

559
00:32:39.920 --> 00:32:48.680
I thought it was like a thousand or $2,000 of advertising costs to sell my whole, but

560
00:32:48.680 --> 00:32:54.640
now that I went in and I clicked on looking at the additional fees per unit with the sliding

561
00:32:54.640 --> 00:32:59.880
scale, it says 5,000 to spend on ads.

562
00:32:59.880 --> 00:33:07.320
So is that 25% of the, it's not 25% of the estimated bulk order profits.

563
00:33:07.320 --> 00:33:12.160
So is it like the total amount of everything?

564
00:33:12.160 --> 00:33:13.400
I'm sorry.

565
00:33:13.400 --> 00:33:20.320
So the amount you're seeing on the per profits tool here, this amount, right?

566
00:33:20.320 --> 00:33:22.520
It depends on where you have it here.

567
00:33:22.520 --> 00:33:29.400
So if I have 25%, it's 25% of your total revenue.

568
00:33:29.920 --> 00:33:32.080
So once I sell all the units.

569
00:33:32.080 --> 00:33:37.080
To sell this amount is to sell all thousand units.

570
00:33:37.080 --> 00:33:38.160
Okay.

571
00:33:38.160 --> 00:33:45.240
And nowhere on here is the actual amount of the total that I'll get back from Amazon,

572
00:33:45.240 --> 00:33:48.720
including what I spent on manufacturing everything, right?

573
00:33:48.720 --> 00:33:51.760
This is all just profit.

574
00:33:51.760 --> 00:33:59.320
Because if I only got 8,000 back from the estimated bulk order and spent 5,000, I would

575
00:33:59.320 --> 00:34:00.320
have like 3,000.

576
00:34:00.320 --> 00:34:01.320
We get what I'm saying?

577
00:34:01.320 --> 00:34:03.480
I'm obviously reading this wrong.

578
00:34:03.480 --> 00:34:07.160
So this is estimated bulk order profit.

579
00:34:07.160 --> 00:34:08.159
Okay.

580
00:34:08.159 --> 00:34:09.560
So that's what I'll make.

581
00:34:09.560 --> 00:34:10.560
So 8,000 plus.

582
00:34:10.560 --> 00:34:11.560
Yeah.

583
00:34:11.560 --> 00:34:16.520
Because that's a unit times a thousand.

584
00:34:16.520 --> 00:34:17.760
Okay.

585
00:34:17.760 --> 00:34:27.360
So what I'll make is 8,000 plus the 5,000, but we're spending 5,000 on manufacturing.

586
00:34:27.360 --> 00:34:28.360
Exactly.

587
00:34:28.400 --> 00:34:29.400
Okay.

588
00:34:29.400 --> 00:34:30.400
So this is actually profit.

589
00:34:30.400 --> 00:34:31.400
This is not.

590
00:34:31.400 --> 00:34:34.480
So we've taken away our manufacturing costs and custom costs.

591
00:34:34.480 --> 00:34:35.480
Okay.

592
00:34:35.480 --> 00:34:36.480
Right.

593
00:34:36.480 --> 00:34:37.480
Yeah.

594
00:34:37.480 --> 00:34:38.480
Okay.

595
00:34:38.480 --> 00:34:39.840
Again, this is not realistic.

596
00:34:39.840 --> 00:34:42.040
I'm just putting in numbers here.

597
00:34:42.040 --> 00:34:51.360
This is like mostly for launch, you see people making between $3 and $4, right?

598
00:34:51.360 --> 00:34:54.360
And so for your, that is if they are managing this.

599
00:34:54.360 --> 00:35:00.040
If they are not, you actually see people going in the red a lot, right?

600
00:35:00.000 --> 00:35:05.640
And what are you tracking?

601
00:35:05.640 --> 00:35:13.020
If you're not tracking anything, then you wouldn't even know you would just look at Amazon's Amazon, sending you a bill.

602
00:35:13.020 --> 00:35:18.480
To come and pay them, you're like, why, why should I pay? Because you're not tracking, right?

603
00:35:18.480 --> 00:35:29.280
Um, who don't go for it? So, this is actually very useful because I just put in my numbers and it's kind of like, okay, what are you doing?

604
00:35:29.500 --> 00:35:38.700
So, my question is, I want to, because you've shown a different light on this for profit too. So, 1 of my 1st question would be.

605
00:35:39.420 --> 00:35:49.320
For that 25% expected cost weight comes down to, like, I'm just going to use what you have on screen. It was like a 5000 additional fees and costs. Right?

606
00:35:49.320 --> 00:35:57.500
So, for example, for me, if I do the 25%, I am like, way below where I need to be. What.

607
00:35:57.500 --> 00:36:00.000
Is included, um.

608
00:36:00.500 --> 00:36:10.560
Because like you're saying, what do I need to manage? What goes into that additional fees and costs? Like, is it just like everything from.

609
00:36:10.560 --> 00:36:21.200
Let's pictures, like, what does that encompass so that because then I'm going to go back in and go, okay, how much have I spent so far? What do I, where do I need to be and all that? Thank you.

610
00:36:21.200 --> 00:36:34.800
Great question. So, every time you have all these questions and we actually worked a lot on this last year, like, go to learn more. Right? So, this will include your product storage, your inspection.

611
00:36:34.800 --> 00:36:41.900
Inspection is usually like, what, $220 or $250. So, that is a very small percentage of this, right?

612
00:36:41.900 --> 00:36:58.260
Um, images, A plus content. So, that will be included in here, but out of this being 25%, usually, usually about 23% of this will go into ads.

613
00:36:58.260 --> 00:37:03.140
If not more.

614
00:37:03.140 --> 00:37:14.840
Does that help? But there are ways, right? So, let's say if I did this and my profit margins, let's go, let's, let's scale this up. Let's say for my product is so competitive.

615
00:37:14.840 --> 00:37:27.700
I will need like about 40% and I, and I'm seeing that, okay, I have $1 here. Now, what do I do, right? So, that I can manage this.

616
00:37:27.700 --> 00:37:38.100
I have to be creative in bringing in organic sales, instead of just waiting so that my ads are the ones only bringing me the sales.

617
00:37:38.100 --> 00:37:49.240
How can I be creative in bringing organic sales? And that is what I don't see students doing. It's like, I'm running ads. So, it should be okay. No, it's not.

618
00:37:49.240 --> 00:38:02.540
You have to actually tell yourself, how much can my ads bring me in sales? And how much do I need to bring organically? Your ads will bring some organic sales, but not all organic sales.

619
00:38:02.540 --> 00:38:14.340
You have to be creative in bringing organic sales. Your images plays a huge role. You can reach out to influencers. There are different ways.

620
00:38:14.340 --> 00:38:24.840
Okay, I see a lot of hands up. I knew today was going to take a lot. Jessica, go for it.

621
00:38:24.840 --> 00:38:39.340
So, is it 23% of the total additional additional fees and costs that you'd use on PPC or the 20 or 30%, 23% is used on PPC?

622
00:38:39.340 --> 00:38:42.440
No, could you say that again?

623
00:38:42.440 --> 00:38:54.440
Earlier, you said 23% is usually used on PPC in the total additional fees and costs. Is it 23% of that or 22% of like the 30%?

624
00:38:54.440 --> 00:39:06.440
Okay, I misspoke. So, we have 25. Let's say if the skill is 25%, right? I will use 90% of the 25%. Does that help?

625
00:39:06.440 --> 00:39:09.440
Yes, on PPC, 90%.

626
00:39:09.440 --> 00:39:24.440
So, most of the money that like of the budget that you see here is going towards PPC, especially if it's your first product, your first launch, especially if it's your first launch, right? Yeah.

627
00:39:24.440 --> 00:39:40.440
Christine, yeah, go ahead.

628
00:39:40.440 --> 00:39:44.440
Oh, you're on mute, Christine.

629
00:39:44.440 --> 00:40:00.440
Talking a mile a minute here with nobody listening. Nobody can hear, sorry. So, just so I understand, we need to add the total manufacturing costs, the total manufacturing shipping and custom costs, the Amazon fulfillment fee, and the additional fees and costs, and that is what we need to add.

630
00:40:00.000 --> 00:40:03.740
we're gonna need to have it on hand for a budget

631
00:40:03.740 --> 00:40:05.340
to start this launch.

632
00:40:06.580 --> 00:40:07.940
Say that again.

633
00:40:07.940 --> 00:40:10.580
I missed all of that, please say that again.

634
00:40:10.580 --> 00:40:13.200
Okay, so when I'm looking at this, all right,

635
00:40:13.200 --> 00:40:16.120
so if you can go back to the other screen actually,

636
00:40:16.120 --> 00:40:18.200
cause you had your numbers there,

637
00:40:18.200 --> 00:40:23.200
I need to have add up 2,000, 3,000, 6,020 and 5740.

638
00:40:24.380 --> 00:40:25.720
And when I add all that up,

639
00:40:25.720 --> 00:40:28.220
that is what I should have as my budget

640
00:40:28.260 --> 00:40:31.380
to launch this product successfully.

641
00:40:31.380 --> 00:40:35.380
Now, so this, only this, right?

642
00:40:35.380 --> 00:40:38.540
So what it says, additional fees and costs.

643
00:40:38.540 --> 00:40:40.440
This is the number you're looking at.

644
00:40:41.420 --> 00:40:46.420
So about 90% of this amount will go into PPC, into ads.

645
00:40:51.380 --> 00:40:53.060
Does that answer your question?

646
00:40:53.060 --> 00:40:55.080
No, I'm sorry, I guess I got it.

647
00:40:55.080 --> 00:40:56.720
So I'm getting ready to launch.

648
00:40:56.720 --> 00:40:59.520
I need to, from a budget standpoint, not just ads,

649
00:40:59.520 --> 00:41:02.180
I need to include in all of my inventory,

650
00:41:02.180 --> 00:41:05.480
all of my shipping costs, all of my fulfillment fees.

651
00:41:05.480 --> 00:41:08.200
I need to add up all four of those.

652
00:41:08.200 --> 00:41:12.360
And then that should be how much I should plan on

653
00:41:12.360 --> 00:41:14.680
in order to launch my product.

654
00:41:14.680 --> 00:41:19.680
No, so you already put those numbers here, right?

655
00:41:20.120 --> 00:41:23.900
So when you go to edit, all these are taken care of.

656
00:41:24.900 --> 00:41:26.660
All these are taken care of.

657
00:41:26.660 --> 00:41:30.440
And then what this is telling you is that

658
00:41:30.440 --> 00:41:34.080
when we consider how much you're paying for shipping,

659
00:41:34.940 --> 00:41:37.660
how much you're paying for orders,

660
00:41:37.660 --> 00:41:42.220
when we consider how much Amazon fulfillment fee will be,

661
00:41:42.220 --> 00:41:47.220
right, and we put this money towards ad and other fees,

662
00:41:47.220 --> 00:41:50.000
this is a profit you are bringing home.

663
00:41:54.740 --> 00:41:56.100
Christiane, does that help?

664
00:41:58.660 --> 00:42:00.660
Let me say that again.

665
00:42:00.660 --> 00:42:03.860
I get the ad part of it, but from a perspective of,

666
00:42:03.860 --> 00:42:07.700
I'm saying, all right, I'm getting ready to launch my product.

667
00:42:07.700 --> 00:42:10.980
I need to have this much money for all of the,

668
00:42:10.980 --> 00:42:11.820
to buy the kits.

669
00:42:11.820 --> 00:42:13.940
I need to have this much money put aside

670
00:42:13.940 --> 00:42:18.460
for the shipping to get it from China to Amazon.

671
00:42:18.460 --> 00:42:20.860
Then I need to bank on this much money

672
00:42:20.860 --> 00:42:22.300
for the Amazon shipment.

673
00:42:22.300 --> 00:42:24.860
I need to bank on this much money for the Amazon fees,

674
00:42:24.860 --> 00:42:26.900
and then I need to bank on this much money

675
00:42:26.900 --> 00:42:28.100
for the advertising.

676
00:42:28.100 --> 00:42:29.620
So adding all of that up,

677
00:42:29.620 --> 00:42:34.620
I would come up to $12,600 as an example.

678
00:42:34.660 --> 00:42:37.460
That's what I would need to have in my bank

679
00:42:37.460 --> 00:42:40.560
in order to launch this particular product.

680
00:42:40.560 --> 00:42:42.260
Okay, I think I get what you're saying.

681
00:42:42.260 --> 00:42:43.100
Okay.

682
00:42:44.540 --> 00:42:46.380
I just wanna make sure I'm reading the tool.

683
00:42:46.380 --> 00:42:48.820
Yes and no, yes and no.

684
00:42:48.820 --> 00:42:52.620
The no part is you don't pay Amazon fulfillment fee

685
00:42:52.620 --> 00:42:54.140
from your pocket.

686
00:42:54.140 --> 00:42:54.980
Okay.

687
00:42:54.980 --> 00:42:56.300
Amazon sells your product,

688
00:42:56.300 --> 00:43:00.060
then they take their fulfillment side of stuff, right?

689
00:43:00.060 --> 00:43:00.900
Okay.

690
00:43:00.900 --> 00:43:03.860
So you don't need to have that in the bank, right?

691
00:43:03.860 --> 00:43:08.100
What you mainly need is your product costs.

692
00:43:08.100 --> 00:43:10.980
So you need this manufacturing costs.

693
00:43:10.980 --> 00:43:14.100
Then you need your shipping and customs fee.

694
00:43:14.100 --> 00:43:14.940
Okay.

695
00:43:14.940 --> 00:43:16.500
Right?

696
00:43:16.500 --> 00:43:19.020
That is the main thing that you need.

697
00:43:19.020 --> 00:43:23.380
This, when Amazon sells your product, they take that.

698
00:43:23.380 --> 00:43:28.380
So you need this and this and this.

699
00:43:29.540 --> 00:43:30.380
Okay.

700
00:43:30.380 --> 00:43:32.100
And even this part,

701
00:43:32.100 --> 00:43:36.720
if you are asking Amazon to sell and take their ads out,

702
00:43:36.720 --> 00:43:38.060
they take it out, right?

703
00:43:38.060 --> 00:43:40.060
But I know for most of us,

704
00:43:40.060 --> 00:43:43.340
we put it on credit cards because we want the points, right?

705
00:43:43.340 --> 00:43:46.420
So you can also decide to do that, yeah.

706
00:43:47.300 --> 00:43:48.900
Thank you very much.

707
00:43:48.900 --> 00:43:51.220
Maybe if I can just coming for Christine really quick.

708
00:43:51.220 --> 00:43:53.900
Christine, cause I'm at this phase starting this.

709
00:43:53.900 --> 00:43:56.780
So I'm like just fresh on what you're talking about.

710
00:43:56.780 --> 00:43:59.940
So usually like for me, I have my product out,

711
00:43:59.940 --> 00:44:02.580
but like what Abby's trying to teach us is,

712
00:44:02.580 --> 00:44:04.300
personally, I did not calculate well

713
00:44:04.300 --> 00:44:07.220
for those additional fees and costs.

714
00:44:07.220 --> 00:44:08.740
And so what ends up happening,

715
00:44:08.740 --> 00:44:10.220
like personally, I just put it in

716
00:44:10.220 --> 00:44:11.980
and it's like telling me,

717
00:44:11.980 --> 00:44:15.180
it's showing me my actual profit after all those expenses.

718
00:44:15.180 --> 00:44:18.540
So now I have to go back into the table and go,

719
00:44:18.540 --> 00:44:22.860
how much can I really spend on my ads

720
00:44:22.860 --> 00:44:24.380
and stuff to make a profit?

721
00:44:24.380 --> 00:44:26.460
That way I'm not coming out under

722
00:44:26.460 --> 00:44:28.020
after all the costs are in.

723
00:44:28.020 --> 00:44:29.980
Cause those costs, a lot of times

724
00:44:29.980 --> 00:44:32.940
we don't even calculate how much it is.

725
00:44:32.940 --> 00:44:33.900
So.

726
00:44:33.900 --> 00:44:34.900
Yeah.

727
00:44:34.900 --> 00:44:37.540
And sometimes you, if you're not tracking,

728
00:44:37.540 --> 00:44:40.260
you're just looking at the paycheck Amazon is bringing.

729
00:44:40.260 --> 00:44:41.860
And that is an error.

730
00:44:41.860 --> 00:44:43.420
Cause sometimes you end up,

731
00:44:43.420 --> 00:44:46.180
Amazon is just bringing you your manufacturing costs.

732
00:44:47.220 --> 00:44:49.380
And you're like, okay, why am I even doing this?

733
00:44:49.380 --> 00:44:52.300
But if you're tracking and you start with a budget.

734
00:44:52.300 --> 00:44:54.060
So when you're running out of budget,

735
00:44:54.060 --> 00:44:56.460
you're like, okay, we have to be creative here.

736
00:44:56.460 --> 00:44:57.780
Let's bring in organic seeds.

737
00:44:57.780 --> 00:44:59.180
How do we do this?

738
00:44:59.180 --> 00:45:00.380
So I want you to start.

739
00:45:00.000 --> 00:45:04.680
thinking that way. Margot, please ask your question. Go ahead.

740
00:45:04.680 --> 00:45:10.760
I haven't done any PPC, so I'm kind of, I'm really naive to all this, but I thought with

741
00:45:10.760 --> 00:45:16.660
the Power Profit tool, we would put in one unit so we would know how much we could spend

742
00:45:16.660 --> 00:45:25.240
on PPC. Like if, for this example, if the total is $5,700, how do you divide that up

743
00:45:25.240 --> 00:45:33.360
into PPC, that number? Yeah, so we are going to do that, right? Okay. So it's good to know

744
00:45:33.360 --> 00:45:41.560
how much you have for your $1,000 inventory. And I use this sheet that I've been working

745
00:45:41.560 --> 00:45:48.440
on a lot today. I play with a lot of sheets. So today I just, I went in, I made it so simple.

746
00:45:48.920 --> 00:45:56.200
Please make a copy. Go to file, make a copy. You can make adjustments as possible, right?

747
00:45:57.800 --> 00:46:04.920
When I have my, and I'm using this as an example too, when I have my budget in mind,

748
00:46:04.920 --> 00:46:13.000
right? I know for this example, our budget is what? $5,740. So I'm going to put that there.

749
00:46:13.720 --> 00:46:27.560
So $5,740, right? And I need $5,740 to sell 1,000 units, right?

750
00:46:30.440 --> 00:46:40.280
My whole selling phase is divided into two, my launch phase and sell through phase, right?

751
00:46:40.920 --> 00:46:46.200
Launch usually takes 30 to 90 days, depending on the competition of the product.

752
00:46:47.320 --> 00:46:52.840
Launch is also the phase where you use the most money. Nobody knows your product,

753
00:46:52.840 --> 00:46:58.520
especially if it's a new product. You don't have reviews. Nobody knows the product. So it's like,

754
00:46:58.520 --> 00:47:05.880
I'm paying to convince the customer to click in. So you spend a lot of money on launch.

755
00:47:06.840 --> 00:47:18.120
Now, because of that, I always, always put 40% of my total ad budget for launch.

756
00:47:20.520 --> 00:47:26.440
I know 40% is huge. And sometimes looking at your competition,

757
00:47:27.320 --> 00:47:32.920
the maximum you can sell through launch phase is about 300 units.

758
00:47:33.480 --> 00:47:42.600
Which means your budget might not be enough. If I'm using $2,000 to sell 300, and I had to have

759
00:47:42.600 --> 00:47:51.000
five to eight campaigns, it might not be enough. So I had to have an organic sales goal.

760
00:47:51.560 --> 00:48:01.080
If my ads are able to bring me, again, look at the competition on your own keyword.

761
00:48:03.000 --> 00:48:11.960
If new sellers that have 150 or below revenue, I mean, below reviews, anything,

762
00:48:12.520 --> 00:48:25.560
any number of reviews below 150, if you're selling 100 units a month, you know the maximum

763
00:48:25.560 --> 00:48:33.000
you might be able to sell during the launch phase will be 300. The 300, it's not going to come

764
00:48:33.800 --> 00:48:37.960
only from your ads. There should be an organic sales goal.

765
00:48:38.840 --> 00:48:44.520
How do I bring in more organic sales? Yes, some of you, the categories that you're in,

766
00:48:45.480 --> 00:48:51.240
your ads will bring you more organic sales. Depending on your images, you will convert

767
00:48:51.240 --> 00:48:56.920
really well, and it will lead to more organic sales. Yes, some of you that might not be the

768
00:48:56.920 --> 00:49:02.840
case. And looking at your budget, you have to be strategic. Start reaching out to people,

769
00:49:03.720 --> 00:49:09.000
like influencers. Hey, Jessica, you have a product that Mother's Day is coming.

770
00:49:09.000 --> 00:49:14.280
If you have a blogger, hey, I'm offering 20% of my product. Do you want to offer that to your

771
00:49:14.280 --> 00:49:19.880
community? You don't have to do 20%. You can just do 10%, right? Reach out to people with

772
00:49:19.880 --> 00:49:25.320
communities. The more organic sales you get, the more profits you bring home.

773
00:49:26.040 --> 00:49:32.200
So I want you to be creative. Don't only depend on ads. Otherwise, usually, you're not bringing

774
00:49:32.200 --> 00:49:38.760
anything home. If all your sales are coming from ads, you're not bringing anything home.

775
00:49:39.880 --> 00:49:48.840
So be very creative about it. Margot, did I answer your question? I see your hands up.

776
00:49:48.840 --> 00:49:59.960
Sorry, I forgot to put it down. Yeah, that famous saying, I'm afraid of what

777
00:50:00.000 --> 00:50:03.240
I don't know what I don't know.

778
00:50:03.240 --> 00:50:03.920
I don't know.

779
00:50:04.240 --> 00:50:04.680
Yeah.

780
00:50:04.720 --> 00:50:07.720
It's complicated, but okay.

781
00:50:10.400 --> 00:50:14.360
Ads is actually very easy, like setting it up.

782
00:50:14.400 --> 00:50:16.160
All that is very easy.

783
00:50:16.640 --> 00:50:18.280
You have to track it.

784
00:50:18.520 --> 00:50:23.200
You also have to have a goal and where you are starting from.

785
00:50:23.280 --> 00:50:25.960
Otherwise all your profits will go into ads.

786
00:50:27.960 --> 00:50:29.480
All your profit will go into ads.

787
00:50:29.480 --> 00:50:34.880
And Margot, like we have a huge support system in the community.

788
00:50:35.720 --> 00:50:37.720
When you start, you can always jump on.

789
00:50:37.760 --> 00:50:43.320
If you like, you always have the support of our coaches helping you out.

790
00:50:43.320 --> 00:50:47.000
I know you're not there yet, but when you start watching, it's not that easy.

791
00:50:47.320 --> 00:50:51.160
I think what students don't get it is you have to have a starting point.

792
00:50:51.360 --> 00:50:54.200
If you don't know your budget, don't start creating any ads.

793
00:50:54.680 --> 00:50:55.720
Know your budget.

794
00:50:55.720 --> 00:51:02.120
Know what you are locating for your launch phase, sell through and have a goal for organic sales.

795
00:51:02.160 --> 00:51:04.000
Everything should not come from your ads.

796
00:51:05.320 --> 00:51:06.480
Melinda, please go ahead.

797
00:51:12.200 --> 00:51:18.280
You said that you could pay for PPC too.

798
00:51:22.880 --> 00:51:24.880
Am I frozen or is Melinda?

799
00:51:26.720 --> 00:51:28.680
I think it's Melinda.

800
00:51:28.680 --> 00:51:29.320
It's her.

801
00:51:29.320 --> 00:51:30.200
Oh, OK.

802
00:51:31.640 --> 00:51:35.400
OK, Melinda, you're frozen, so when you come back, you can ask your question.

803
00:51:39.560 --> 00:51:40.840
You know, go ahead.

804
00:51:41.840 --> 00:51:42.400
Thank you.

805
00:51:42.400 --> 00:51:46.400
So my question is on the sales goal unit.

806
00:51:47.160 --> 00:51:54.800
So how do you calculate a reasonable sales goal unit based on.

807
00:51:55.760 --> 00:51:59.520
Like the niche and like what your competitors are selling.

808
00:51:59.520 --> 00:52:05.480
So, like, personally, I'm in a higher end level.

809
00:52:05.480 --> 00:52:12.600
And so I have from like people selling 50 a month to 100 to 200.

810
00:52:15.280 --> 00:52:24.400
But starting out, I know that I might not be able to hit that 300 because the 300 and above are mostly like established sellers with a lot of reviews.

811
00:52:24.920 --> 00:52:27.960
So, yeah, how do I calculate a reasonable amount there?

812
00:52:28.480 --> 00:52:32.480
Don't compare yourself to like sellers who have lived there forever, right?

813
00:52:32.480 --> 00:52:33.320
I wouldn't do that.

814
00:52:34.120 --> 00:52:35.920
Compare yourself with new sellers.

815
00:52:36.040 --> 00:52:42.240
So anyone with less than 150 reviews, what is their sales velocity, right?

816
00:52:42.320 --> 00:52:45.880
So that is what you use to estimate your launch sales.

817
00:52:46.120 --> 00:52:52.920
So let's say those with less than 150 sales are selling 50 units a month, right?

818
00:52:53.120 --> 00:52:58.840
You know, in your launch period, you need to get about 150 units sold.

819
00:52:59.520 --> 00:53:00.240
Does that make sense?

820
00:53:00.240 --> 00:53:02.920
Because launch is about 30 to 90 days.

821
00:53:03.240 --> 00:53:04.960
So 150 units sold.

822
00:53:05.240 --> 00:53:13.160
Without 150, I always do, and I have a formula in here, I always do 50% coming from organic sales.

823
00:53:14.360 --> 00:53:15.640
Is that realistic?

824
00:53:16.080 --> 00:53:18.280
Sometimes it's not even realistic.

825
00:53:19.280 --> 00:53:25.440
Sometimes you need more organic sales because of your budgets, right?

826
00:53:25.520 --> 00:53:31.960
There are also cases that sometimes your PPC will bring you all the sales that you're looking for.

827
00:53:32.280 --> 00:53:38.200
But set a goal and then look at what the market is performing for you because you're tracking it, right?

828
00:53:38.440 --> 00:53:47.480
So you're able to say, oh, my God, my goal was 150 for launch, but with my PPC and the sales that I'm getting, I got 300 sales.

829
00:53:48.200 --> 00:53:49.080
What is that doing?

830
00:53:49.120 --> 00:53:50.280
It's helping your budget.

831
00:53:51.680 --> 00:53:53.360
It's helping your profit margins.

832
00:53:55.160 --> 00:53:55.880
Does that help?

833
00:53:56.600 --> 00:53:57.040
Yes.

834
00:53:57.120 --> 00:54:00.520
I always do 0.5.

835
00:54:00.560 --> 00:54:04.280
So during launch, I'm like, okay, this is our budget.

836
00:54:04.360 --> 00:54:07.400
We are going to try as much as possible to stay in our budget.

837
00:54:07.800 --> 00:54:08.800
Does it always work?

838
00:54:08.840 --> 00:54:10.840
Sometimes you have to go out of your budget.

839
00:54:10.840 --> 00:54:16.920
And if those of you who have launched here, you know that sometimes you have to put in more money, right?

840
00:54:17.200 --> 00:54:18.240
But then have a goal.

841
00:54:19.080 --> 00:54:23.240
50% of my sales have to be organic.

842
00:54:23.680 --> 00:54:28.640
So if I'm getting that 50% coming from organic, that is good, right?

843
00:54:29.080 --> 00:54:31.320
How do we track this on it?

844
00:54:31.640 --> 00:54:32.920
Any other questions for me?

845
00:54:32.960 --> 00:54:33.560
Let's pause.

846
00:54:33.640 --> 00:54:34.760
Any other questions?

847
00:54:37.720 --> 00:54:38.720
Melinda, go ahead.

848
00:54:39.120 --> 00:54:39.920
We lost you.

849
00:54:40.160 --> 00:54:40.680
Yes.

850
00:54:41.000 --> 00:54:42.120
My Internet's not good.

851
00:54:42.920 --> 00:54:43.360
How?

852
00:54:43.400 --> 00:54:44.080
Two questions.

853
00:54:44.200 --> 00:54:47.920
One, you mentioned two ways to pay for PPC.

854
00:54:47.960 --> 00:54:49.880
How do you pay for it?

855
00:54:50.200 --> 00:54:56.480
And my second question is, how do you know if the sale is coming from organic or from PPC?

856
00:54:57.280 --> 00:54:58.120
Great questions.

857
00:54:58.400 --> 00:54:59.760
So there are two ways.

858
00:55:00.000 --> 00:55:09.120
paying for ads. The first one is when you sell, then Amazon will take their ad fees out of it.

859
00:55:10.640 --> 00:55:20.560
Right? So let's say you sell 100 units and your total amount is $600 and you use 200 to run ads,

860
00:55:20.560 --> 00:55:28.000
Amazon will bring you 400. So they took their ad fees out. The other way is, which is my favorite,

861
00:55:28.000 --> 00:55:33.760
but you don't have to, if you can manage credit cards, is you put your credit cards on there,

862
00:55:33.760 --> 00:55:41.440
then Amazon takes your ads from that. Right? So you get your full payment. If you sold

863
00:55:41.440 --> 00:55:46.320
600, you get your 600, but then the PPC payment goes to your credit card amount.

864
00:55:47.280 --> 00:56:00.560
The other question of tracking, how do you know what organic sales and what is coming from PPC?

865
00:56:00.560 --> 00:56:03.680
So I don't know if any of you have used this before.

866
00:56:08.640 --> 00:56:15.120
This is something you should be using on a weekly basis. And I want you all to,

867
00:56:15.600 --> 00:56:20.240
if you're going to run ads, if you're not like Margot, who is not in this space yet,

868
00:56:20.240 --> 00:56:24.880
and Margot, when you get there, I want you to actually schedule a time.

869
00:56:26.640 --> 00:56:32.720
Pick up your phone, schedule a time where you're going to sit and put this in.

870
00:56:34.320 --> 00:56:39.760
If you remember your why for joining Remakers, mine was to be

871
00:56:39.760 --> 00:56:47.120
able to have financial freedom. That was one of the main things, be able to do the things that I

872
00:56:47.120 --> 00:56:53.920
want to do. My goal is not to work for Amazon. I don't say that. I've seen that for most of my

873
00:56:53.920 --> 00:56:59.440
products. Otherwise you'd be working just for what you say. You'd be working and paying Amazon.

874
00:56:59.440 --> 00:57:07.200
You don't want to do that. Schedule a time where you sit and look at these numbers on a regular

875
00:57:07.200 --> 00:57:15.040
basis, on a weekly basis. So you know your spend, you know your PPC sales. So this, you can get it

876
00:57:15.040 --> 00:57:22.000
on the advertising dashboard, Melinda. So you know your total sales. So your total sales, you can even

877
00:57:22.000 --> 00:57:32.320
get it on, again, on your Amazon app. So when you get your total sales, you subtract your PPC sales

878
00:57:32.320 --> 00:57:35.760
from the total sales, and that's how you know how many organic sales that you have.

879
00:57:40.160 --> 00:57:48.080
You want, as you launch and you're moving on, you want this number to be increasing. As long as it's

880
00:57:48.080 --> 00:57:55.360
increasing, you know, okay, our budget is being freed up a little bit, right? So you want that number to be

881
00:57:55.360 --> 00:58:03.200
increasing. Have a strategy to increase organic sales. We have a lot of Amazon influencers in our

882
00:58:03.200 --> 00:58:09.360
community hosting the group. I have personal ones that I work with. I work with Coach Tiffany,

883
00:58:09.360 --> 00:58:14.080
Coach Lakin. They are really good at this. So every time I launch a product, I send them a product. I'm

884
00:58:14.080 --> 00:58:19.840
like, hey, can you do a video for me? Like put it on my products, right? Find people in the community.

885
00:58:19.840 --> 00:58:23.120
You don't even have to pay anyone. Find people in the community to do it for you

886
00:58:24.080 --> 00:58:26.800
for free traffic. Amara, go ahead.

887
00:58:30.080 --> 00:58:32.480
So I just want to make sure I heard you correctly. You said...

888
00:58:32.480 --> 00:58:37.840
Oh, I am so sorry. I passed Kaylin and Jessica. Give me one second. I'll come back to you ladies,

889
00:58:37.840 --> 00:58:44.720
okay? Amara, go ahead. Yeah. Oh, so you said subtract organic sales from total sales.

890
00:58:44.720 --> 00:58:49.200
I haven't launched yet. So I know this is coming in the future, like you just said, but

891
00:58:50.800 --> 00:58:55.520
this is all data that I'm going to be able to easily find in Seller Central after I launch.

892
00:58:56.080 --> 00:59:03.280
Easily. So you find your total sales on your dashboard, right? Then you find your PP sales

893
00:59:03.280 --> 00:59:10.640
on your advertising dashboard. Okay. So if you subtract your PP sales from your total sales,

894
00:59:10.640 --> 00:59:18.560
you should know how much organic sales you've got for the week, right? Your goal is, of course,

895
00:59:18.800 --> 00:59:24.400
we all want to make profit. The more organic sales you make, the more you know your budget

896
00:59:24.400 --> 00:59:30.960
is being freed and you're making more profit, right? There are cases where your PPC will

897
00:59:30.960 --> 00:59:36.720
actually cause you to get more organic sales. That is really good. There are also cases,

898
00:59:36.720 --> 00:59:41.040
depending on the category you're in, that might not be the case. So you have to be actually

899
00:59:41.840 --> 00:59:47.120
start thinking outside the box. How do I bring in more organic sales, right? And not only depend

900
00:59:47.200 --> 00:59:59.520
on PPC. Okay, let's go for it. Hi. Okay. Well, now I have a couple of questions because I want

901
00:59:59.520 --> 00:59:59.920
to go off.

902
01:00:00.000 --> 01:00:06.800
What Amar just asked, I'm actually in Seller Central trying to compare my total sales versus

903
01:00:06.800 --> 01:00:14.320
my PPC sales. And I thought I'm on the dashboard for my ads, but it's just telling me my spend.

904
01:00:14.320 --> 01:00:17.920
Can you just go through real quick and show us how to find both quickly?

905
01:00:21.040 --> 01:00:24.560
We have a lot of things to go through today, right? So go to customize,

906
01:00:25.120 --> 01:00:27.760
go to your customize. Let me, let me stop sharing.

907
01:00:30.320 --> 01:00:35.120
Let me stop sharing. All right. Kaylin, share your screen. Share your screen.

908
01:00:35.680 --> 01:00:42.240
Okay. Cause I want to fill out that second spreadsheet, the weekly one.

909
01:00:43.120 --> 01:00:45.840
But hold on. How do I share?

910
01:00:45.840 --> 01:00:51.360
Please schedule it in. If you don't do that already, schedule it in. Then when you have PPC,

911
01:00:51.440 --> 01:00:55.120
you will be sitting down and looking at these numbers, right?

912
01:00:55.120 --> 01:00:59.520
Okay. So this is my regular one. And then I have the ads over here.

913
01:01:00.160 --> 01:01:05.360
Yeah. But even for your regular one, you have the mobile one. You'll be able to pull

914
01:01:05.360 --> 01:01:10.880
how many you have in seven days. If you look at the sheet, I have it in seven days.

915
01:01:10.880 --> 01:01:13.200
Cause I want you to pull the whole data for the week.

916
01:01:14.320 --> 01:01:16.240
Okay. But where do I go? I forget.

917
01:01:16.560 --> 01:01:26.880
For your orders. So go to your advertising dashboard. Go to your advertising dashboard.

918
01:01:26.880 --> 01:01:28.640
Okay. I'm here.

919
01:01:28.640 --> 01:01:34.720
Okay. And scroll to your right. What columns do you have? So go to columns where it says

920
01:01:34.720 --> 01:01:38.720
data range. Go to your columns. Right here.

921
01:01:39.680 --> 01:01:46.640
Click on that. Okay. And scroll down. You're looking for sales.

922
01:01:47.520 --> 01:01:49.440
Okay. And apply.

923
01:01:50.160 --> 01:01:51.280
Okay. So.

924
01:01:51.280 --> 01:01:51.680
Okay.

925
01:01:51.680 --> 01:01:57.520
Oh, there's my little thing. Okay. So I just scroll over sales.

926
01:01:58.880 --> 01:02:00.880
To get your total.

927
01:02:02.560 --> 01:02:04.000
Okay. Is right there.

928
01:02:04.960 --> 01:02:07.520
So like 11, 99, 80.

929
01:02:08.080 --> 01:02:13.760
Okay. That is just, that is actually, so we are looking for orders, right? So you have 19 orders.

930
01:02:14.400 --> 01:02:16.080
19 orders. Okay.

931
01:02:17.200 --> 01:02:21.040
Then you go to your, this is an email.

932
01:02:21.040 --> 01:02:21.040


933
01:02:21.040 --> 01:02:25.040
I hate this thing. Oh, okay.

934
01:02:27.040 --> 01:02:31.360
So do I plug that in some, I want to, I just want to know how to fill this out. If you don't

935
01:02:31.520 --> 01:02:35.200
mind, just walking through each one. So I put.

936
01:02:36.800 --> 01:02:39.520
So you put your spend here.

937
01:02:40.320 --> 01:02:40.560
Yep.

938
01:02:41.440 --> 01:02:47.840
Right. You also have, so sometimes Amazon dashboard can be a bit late.

939
01:02:48.800 --> 01:02:53.680
Like their advertising dashboard is accurate, but sometimes they are,

940
01:02:53.680 --> 01:02:56.880
their reports can be off from the advertising dashboard.

941
01:02:56.880 --> 01:03:00.480
You're going to go off with what the advertising dashboard is telling you.

942
01:03:01.040 --> 01:03:01.680
Yeah.

943
01:03:01.680 --> 01:03:05.280
Right. When you're filling this in. So your PPC sales put in.

944
01:03:06.800 --> 01:03:11.360
So I'm not talking about spend. I'm talking about orders.

945
01:03:11.360 --> 01:03:12.160
Yeah.

946
01:03:12.160 --> 01:03:14.560
Right. So put in 19 for orders.

947
01:03:15.600 --> 01:03:21.600
Okay. So I put 19 next to PPP sales.

948
01:03:21.600 --> 01:03:22.240
Yes.

949
01:03:22.240 --> 01:03:22.960
Oh, okay.

950
01:03:24.960 --> 01:03:26.720
And look at your weekly ACOS.

951
01:03:27.680 --> 01:03:28.000
Okay.

952
01:03:28.080 --> 01:03:32.960
So all these terms, if you're not familiar with it, please, we have.

953
01:03:32.960 --> 01:03:35.040
Your ACOS is right there next to it.

954
01:03:35.040 --> 01:03:39.520
But I actually just realized I was, yeah, I just wanted to make sure my dates were the same

955
01:03:39.520 --> 01:03:47.040
or does it matter? April 21 through 27, right? That's what you have. Wait.

956
01:03:51.040 --> 01:03:54.000
This week. Okay. Maybe we'll just do it for this week.

957
01:03:54.960 --> 01:03:57.040
But at least you know where to find it, right?

958
01:03:57.040 --> 01:04:01.680
Yeah. Okay. So then I put ACOS once I up to my numbers. So then you,

959
01:04:01.680 --> 01:04:03.920
I know how to put the ACOS there and then.

960
01:04:04.800 --> 01:04:08.800
So your total sales, the easiest place to find it would be your mobile app.

961
01:04:09.360 --> 01:04:14.400
So go on your mobile app, post a piece of data, you'll be able to see how many you sold.

962
01:04:15.360 --> 01:04:15.920
Okay.

963
01:04:15.920 --> 01:04:21.840
Right. And when you know, you put that number there, then you can see how many you sold.

964
01:04:22.560 --> 01:04:25.840
Number there, then you subtract to get your organic sales.

965
01:04:26.480 --> 01:04:27.920
Okay. All right.

966
01:04:28.720 --> 01:04:35.840
All other terms there, we have a term sheet in phase four, just pull it to explain it to you,

967
01:04:35.840 --> 01:04:41.680
but I don't add unnecessary terms to my sheets because I want it quickly.

968
01:04:41.680 --> 01:04:43.120
There are numbers I'm looking for.

969
01:04:43.760 --> 01:04:46.320
That sheet in phase four is very confusing.

970
01:04:47.440 --> 01:04:49.520
Make it as simple as you want it to.

971
01:04:49.680 --> 01:04:50.180
Yeah.

972
01:04:51.760 --> 01:04:54.640
If you're looking at mine, you're like, okay, let's assume much like

973
01:04:54.640 --> 01:04:56.080
delete the things you don't want.

974
01:04:56.080 --> 01:04:57.440
You want this is better.

975
01:05:00.000 --> 01:05:02.880
Right, okay. Jessica, go ahead.

976
01:05:07.920 --> 01:05:14.160
Hi. Earlier you said, so if you check your product and new sellers

977
01:05:14.720 --> 01:05:21.840
reviews are below 150 reviews and they're selling 100 units or more,

978
01:05:22.880 --> 01:05:29.680
your goal should be 300 sales in that first campaign. Was that what you said earlier?

979
01:05:30.400 --> 01:05:34.640
Yeah, Jessica, let me explain that. So I was just using that as an example, right?

980
01:05:35.440 --> 01:05:44.960
So your launch phase usually takes 30 to 60, 30 to 90 days, right? You know launch is complete.

981
01:05:45.920 --> 01:05:50.640
Everyone has their own terminology, but it will tell you if your margins are more than your

982
01:05:50.640 --> 01:05:57.760
tackles. You don't have to confuse yourself. If you get 21 reviews, right? And you also realize

983
01:05:57.760 --> 01:06:04.640
that, hey, I'm selling almost as the new sellers are doing, right? You know, okay, my 90 days is

984
01:06:04.640 --> 01:06:10.640
almost over. I should be moving into discovery. So during this time, I'm using an example of,

985
01:06:10.640 --> 01:06:14.800
if you have new sellers, you should always compare yourself to new sellers,

986
01:06:14.800 --> 01:06:19.200
no well-established sellers. You don't have reviews, right? So if the new sellers are

987
01:06:19.760 --> 01:06:27.520
50 units a month, right? Then within 90 days, you assume you're going to sell 150 units

988
01:06:28.640 --> 01:06:37.120
for the 90 days, within the 90 days, right? Those 150 units, not all of them can come from your ads,

989
01:06:37.680 --> 01:06:45.200
unless you have a huge budget for ads, but most of us don't, right? So you have a strategy out of

990
01:06:45.200 --> 01:06:52.000
the 150, I'm going to get 75 out of the 150 as organic sales and the rest should come from my

991
01:06:52.000 --> 01:06:57.840
from my ads. So that was the example I was trying to get. Got it. Okay. Thank you so much. Yeah.

992
01:07:01.280 --> 01:07:06.720
All right, everyone. You're going to take a break and we're going to come back.

993
01:07:07.360 --> 01:07:12.560
So take five minutes break. We'll be back at 1.15.

994
01:07:16.960 --> 01:07:18.000
Great. Thank you.

995
01:07:27.680 --> 01:07:31.440
Yeah, Kaelin, Amazon fulfillment can be such unreal numbers.

996
01:07:31.440 --> 01:07:38.800
It's like sometimes you have to call them back and say, Hey,

997
01:07:38.800 --> 01:07:42.240
why are you charging me that? You're charging my competitor something different.

998
01:07:45.600 --> 01:07:51.040
Hey, Abby. Yeah. I'm not at PPC yet or anything like that. But I was wondering

999
01:07:51.040 --> 01:07:55.120
if we're going to get the copy of the budget and organic sell the worksheet.

1000
01:07:55.680 --> 01:07:56.720
My question is, well,

1001
01:07:57.680 --> 01:08:05.920
which one? The one that you just showed? The spreadsheet? Yeah, it's in your pre-workshop

1002
01:08:07.920 --> 01:08:13.920
document that I sent. I didn't see it. Okay. Maybe I haven't checked that there yet.

1003
01:08:14.800 --> 01:08:21.279
Okay, Margot. Thanks for letting me know. Okay, please. I will include that. I thought I did.

1004
01:08:21.439 --> 01:08:28.399
I thought I did. I thought I did. I will check it and I'll make sure you guys get it. I will add it

1005
01:08:28.399 --> 01:08:30.319
to it for you guys.

1006
01:08:35.600 --> 01:08:39.040
This Canva link, is this for the budget?

1007
01:08:39.040 --> 01:08:51.520
Margot, what was your question?

1008
01:08:53.120 --> 01:08:58.479
Somebody just put a Canva link in the chat. Carissa did. Carissa, is that the?

1009
01:09:01.200 --> 01:09:05.680
So if you click on it, I don't know why it comes up like that, but if you click on it and

1010
01:09:06.399 --> 01:09:11.840
go to the link, it'll say like, continue to external site. And then once you click on that,

1011
01:09:11.840 --> 01:09:17.359
it takes you to the spreadsheet that looks like what Abby had. I don't know why it does that, but.

1012
01:09:17.359 --> 01:09:20.800
Okay, but that's the spreadsheet. All right, good. Thank you.

1013
01:09:20.800 --> 01:09:21.760
Thank you. You're welcome.

1014
01:09:24.399 --> 01:09:27.120
All right, everyone, and thanks for helping each other in the chat.

1015
01:09:28.000 --> 01:09:33.600
So how are you guys feeling? Does it feel good starting with a budget before going into this?

1016
01:09:34.479 --> 01:09:36.960
How are you guys feeling? Let me know in the chat.

1017
01:09:42.240 --> 01:09:43.680
I love that. Yeah.

1018
01:09:46.080 --> 01:09:51.279
More in control. Yeah. It's like, okay, I know what my budget is. I can't afford this.

1019
01:09:51.279 --> 01:09:59.200
I have to be strategic about this, right? So let's keep going. We have

1020
01:10:00.880 --> 01:10:03.160
A couple of things to talk about.

1021
01:10:03.160 --> 01:10:05.520
So now that we know our budgets

1022
01:10:05.520 --> 01:10:10.520
and now that we have divided our whole process into,

1023
01:10:17.280 --> 01:10:22.000
into two phases like that.

1024
01:10:22.000 --> 01:10:25.040
I want to rank and I want to sell through, right?

1025
01:10:25.040 --> 01:10:28.360
We know that about 40% of the ads budget

1026
01:10:28.360 --> 01:10:30.320
will go into launch

1027
01:10:30.320 --> 01:10:33.320
depending on the competition of your product, right?

1028
01:10:33.320 --> 01:10:35.080
Having that in mind,

1029
01:10:35.080 --> 01:10:40.080
then you go in and set up your PPC campaigns, right?

1030
01:10:40.800 --> 01:10:44.720
So when you're setting up a PPC campaign,

1031
01:10:45.640 --> 01:10:47.640
there should be a combination.

1032
01:10:47.640 --> 01:10:48.480
Okay, hold on.

1033
01:10:48.480 --> 01:10:50.640
This is not, this is not right.

1034
01:10:50.640 --> 01:10:54.120
There's something not right about what I'm sharing.

1035
01:10:58.360 --> 01:11:01.440
I think I'm sharing the wrong screen.

1036
01:11:21.760 --> 01:11:24.760
I'm still sharing the wrong screen.

1037
01:11:28.360 --> 01:11:33.360
So how many of you have kids who text you like every minute

1038
01:11:40.800 --> 01:11:42.720
when they're in school?

1039
01:11:42.720 --> 01:11:44.880
Gosh, my daughter is like that.

1040
01:11:44.880 --> 01:11:47.680
I have to know everything happening in school.

1041
01:11:50.160 --> 01:11:53.720
Oh gosh, okay.

1042
01:11:53.720 --> 01:11:55.280
So we have a budget.

1043
01:11:55.320 --> 01:11:58.920
Now we want to set up PPC campaigns, right?

1044
01:11:58.920 --> 01:12:03.920
And when you're setting up a PPC campaign or any campaign,

1045
01:12:04.840 --> 01:12:07.120
there should be a goal for that campaign.

1046
01:12:07.120 --> 01:12:11.720
Don't just set it because I am even telling you to set it.

1047
01:12:11.720 --> 01:12:14.680
You should have a goal for that campaign, right?

1048
01:12:14.680 --> 01:12:19.320
For launch, your campaigns should be helping you rank

1049
01:12:19.320 --> 01:12:21.200
on relevant keywords.

1050
01:12:21.200 --> 01:12:23.800
They should be doing performance

1051
01:12:23.800 --> 01:12:25.400
and you should have campaigns

1052
01:12:25.400 --> 01:12:28.480
that are doing research for you, right?

1053
01:12:29.440 --> 01:12:34.440
Color had a product that had the main relevant keywords

1054
01:12:34.440 --> 01:12:36.040
were about five.

1055
01:12:36.040 --> 01:12:38.160
You need a research campaign.

1056
01:12:38.160 --> 01:12:39.520
You're like, go do research,

1057
01:12:39.520 --> 01:12:43.800
bring me any other keywords out there that I don't know of.

1058
01:12:43.800 --> 01:12:46.080
So you need a research campaign.

1059
01:12:46.080 --> 01:12:49.120
Then you need a brand defense campaign.

1060
01:12:49.120 --> 01:12:52.880
We're gonna talk about all four of them.

1061
01:12:52.880 --> 01:12:54.560
Depending on your budget,

1062
01:12:54.560 --> 01:12:59.560
you should include all of these in your launch, right?

1063
01:12:59.840 --> 01:13:02.640
If you don't have a higher, a bigger budget,

1064
01:13:02.640 --> 01:13:04.400
usually for launch,

1065
01:13:04.400 --> 01:13:07.960
I recommend five to eight campaigns

1066
01:13:07.960 --> 01:13:10.240
depending on your budget.

1067
01:13:10.240 --> 01:13:15.160
If your budget will not allow you to do that, don't do that.

1068
01:13:15.160 --> 01:13:20.160
If your budget only allow you to start with five campaigns,

1069
01:13:20.720 --> 01:13:24.480
three campaigns, four campaigns, start there

1070
01:13:24.480 --> 01:13:27.680
and then follow the data to make it better.

1071
01:13:28.920 --> 01:13:31.120
PPC, any advertising,

1072
01:13:31.120 --> 01:13:34.520
I've done a lot of advertising on Facebook, Google,

1073
01:13:38.480 --> 01:13:41.800
follow the data, right?

1074
01:13:41.800 --> 01:13:42.800
Follow the data.

1075
01:13:42.800 --> 01:13:46.760
The data will point you to where you will convert well.

1076
01:13:46.760 --> 01:13:49.480
Otherwise you will be spending tons of money.

1077
01:13:49.520 --> 01:13:52.040
You don't wanna do that, right?

1078
01:13:52.040 --> 01:13:57.040
So even though I'm recommending five to eight campaigns,

1079
01:13:57.880 --> 01:14:00.960
look at your budget and decide.

1080
01:14:03.720 --> 01:14:05.880
If you're doing for most budgets,

1081
01:14:05.880 --> 01:14:07.880
you're doing your product price.

1082
01:14:07.880 --> 01:14:09.360
That's what we've recommended.

1083
01:14:09.360 --> 01:14:13.080
If you can do $20 for budget campaign,

1084
01:14:13.080 --> 01:14:15.920
daily budget campaign, right?

1085
01:14:15.920 --> 01:14:17.640
It means that in 10 days,

1086
01:14:17.640 --> 01:14:21.040
you've already spent, what, $200.

1087
01:14:21.040 --> 01:14:26.040
And you go, it's a long stretch, 90 days, right?

1088
01:14:26.240 --> 01:14:31.240
So 90 times, what, 20 per campaign.

1089
01:14:31.640 --> 01:14:34.800
So look at your budget and make those decisions.

1090
01:14:39.520 --> 01:14:41.800
So we're gonna set a couple of them up.

1091
01:14:41.800 --> 01:14:44.640
So let's talk briefly about some of them.

1092
01:14:44.640 --> 01:14:48.560
So for ranking campaigns, if you go into Facebook,

1093
01:14:48.560 --> 01:14:53.560
we have single keyword targeting campaigns.

1094
01:14:54.280 --> 01:14:57.120
That is why you did your research.

1095
01:14:57.120 --> 01:14:59.960
So you're gonna choose three.

1096
01:15:00.000 --> 01:15:03.640
very relevant keywords for your product.

1097
01:15:03.640 --> 01:15:06.960
Your top set closest related keyword included

1098
01:15:06.960 --> 01:15:08.480
and two other keywords.

1099
01:15:08.480 --> 01:15:12.840
And you're gonna run single keyword exact match campaign.

1100
01:15:12.840 --> 01:15:14.820
I apologize for those guys.

1101
01:15:16.040 --> 01:15:18.240
And you're gonna run single keyword

1102
01:15:18.240 --> 01:15:21.480
exact match campaigns on them.

1103
01:15:22.520 --> 01:15:25.880
For some of you, if your search volume,

1104
01:15:25.880 --> 01:15:30.020
and I think it was Kaylin who said volume was 70,000.

1105
01:15:30.880 --> 01:15:32.780
If that is your main keyword,

1106
01:15:33.800 --> 01:15:36.360
I wouldn't go with higher bids.

1107
01:15:36.360 --> 01:15:40.080
I will go with so much lower bids.

1108
01:15:40.080 --> 01:15:42.480
It's like I'm testing the waters.

1109
01:15:42.480 --> 01:15:44.960
Unless you have reviews on them.

1110
01:15:44.960 --> 01:15:46.240
If you don't have reviews,

1111
01:15:46.240 --> 01:15:48.200
don't go spend like a lot of money

1112
01:15:48.200 --> 01:15:51.040
on your top set closest related keyword, right?

1113
01:15:51.040 --> 01:15:54.000
So for ranking, that is what we are gonna do.

1114
01:15:54.000 --> 01:15:59.000
We're gonna have three single keyword campaigns, right?

1115
01:16:02.080 --> 01:16:06.240
One other campaign that helps with ranking

1116
01:16:06.240 --> 01:16:11.240
is video ad campaigns, sponsored brand video ads campaign.

1117
01:16:12.100 --> 01:16:15.440
So I was recording a video for you guys to set it up.

1118
01:16:15.440 --> 01:16:17.840
And Tiffany actually mentioned that we have everything.

1119
01:16:17.840 --> 01:16:20.000
So I told her we should have it

1120
01:16:20.000 --> 01:16:21.760
and we'll send it to you guys.

1121
01:16:21.760 --> 01:16:26.760
So seeing sponsored brand video ads

1122
01:16:26.800 --> 01:16:30.480
converts really, really well.

1123
01:16:30.480 --> 01:16:31.320
Really well.

1124
01:16:31.320 --> 01:16:33.520
You have a lot of click-throughs.

1125
01:16:33.520 --> 01:16:35.960
And if you have great images,

1126
01:16:35.960 --> 01:16:38.600
the thing is when you start your video,

1127
01:16:38.600 --> 01:16:42.040
show your products the first three seconds.

1128
01:16:42.040 --> 01:16:42.960
First three seconds.

1129
01:16:42.960 --> 01:16:45.320
People have very short attention span.

1130
01:16:45.320 --> 01:16:48.000
So first three seconds, let them see your video.

1131
01:16:48.040 --> 01:16:52.000
Then let the video should include your ideal customer

1132
01:16:52.000 --> 01:16:54.360
and the product in use.

1133
01:16:54.360 --> 01:16:58.040
So for Jessica, your product, it's affirmation.

1134
01:16:58.040 --> 01:17:01.000
I can have the person reading it, right?

1135
01:17:01.000 --> 01:17:04.040
So you want to like create that emotion.

1136
01:17:04.040 --> 01:17:06.000
It converts really well.

1137
01:17:06.000 --> 01:17:08.720
But when you start, it can be a bit expensive.

1138
01:17:08.720 --> 01:17:11.400
So when you start, low bids,

1139
01:17:11.400 --> 01:17:13.120
and then you gradually increase.

1140
01:17:13.120 --> 01:17:15.280
If you see that your click-through rate is good,

1141
01:17:15.280 --> 01:17:19.280
it's not converting, go back to the video and optimize.

1142
01:17:21.200 --> 01:17:23.360
But it should do really well.

1143
01:17:23.360 --> 01:17:25.680
Video ads really do well for ranking.

1144
01:17:25.680 --> 01:17:26.880
Yeah, Jessica, go ahead.

1145
01:17:27.840 --> 01:17:30.640
Is the video campaign separate

1146
01:17:30.640 --> 01:17:33.960
from the three single keyword campaigns?

1147
01:17:33.960 --> 01:17:38.960
So you can decide to do three single keyword

1148
01:17:39.120 --> 01:17:40.960
if your budget allows it.

1149
01:17:40.960 --> 01:17:43.760
I'll do those three single keyword campaigns

1150
01:17:43.760 --> 01:17:45.440
and I'll have a video campaign

1151
01:17:45.440 --> 01:17:47.680
that has those three single keywords

1152
01:17:47.680 --> 01:17:50.000
in there as keywords in the ad.

1153
01:17:51.520 --> 01:17:53.440
I'll show you how to do it.

1154
01:17:53.440 --> 01:17:54.280
Okay.

1155
01:17:54.280 --> 01:17:55.120
Okay.

1156
01:17:56.920 --> 01:17:58.000
Carissa, go ahead.

1157
01:17:59.680 --> 01:18:00.520
Hey, Abby.

1158
01:18:00.520 --> 01:18:05.520
So like my TSCRK, it's 80,000.

1159
01:18:06.320 --> 01:18:09.080
So you said if we have a keyword

1160
01:18:09.080 --> 01:18:11.560
that is really high search volume like that

1161
01:18:11.560 --> 01:18:13.240
to keep our bid low,

1162
01:18:13.800 --> 01:18:16.800
what type of range should I be looking at

1163
01:18:16.800 --> 01:18:21.560
if I'm gonna try to make a campaign for that keyword?

1164
01:18:21.560 --> 01:18:23.520
Have you ever tried it?

1165
01:18:23.520 --> 01:18:25.880
I know you have launched already, right?

1166
01:18:25.880 --> 01:18:26.720
Yeah.

1167
01:18:26.720 --> 01:18:31.320
So my previous TSCRK, it was never that high.

1168
01:18:31.320 --> 01:18:35.760
So this new TSCRK is crazy high.

1169
01:18:35.760 --> 01:18:36.600
Okay.

1170
01:18:36.600 --> 01:18:39.120
I wouldn't even do Amazon suggested bid.

1171
01:18:39.120 --> 01:18:41.920
80,000 is, it would take like,

1172
01:18:41.920 --> 01:18:44.880
even if you give a $50 budget a day,

1173
01:18:44.880 --> 01:18:47.200
it wouldn't even get to the middle of the day

1174
01:18:47.200 --> 01:18:50.600
and you wouldn't have any penny on that account, right?

1175
01:18:50.600 --> 01:18:54.240
So start with 50 cents and give us 20s.

1176
01:18:54.240 --> 01:18:55.080
Look at it.

1177
01:18:55.080 --> 01:18:56.040
Is it converting?

1178
01:18:56.040 --> 01:18:58.360
Are you even getting clicks in it?

1179
01:18:58.360 --> 01:19:00.080
First, look for impressions.

1180
01:19:00.080 --> 01:19:01.200
Are you getting impressions?

1181
01:19:01.200 --> 01:19:03.440
It means your product is being seen, right?

1182
01:19:03.440 --> 01:19:05.440
If you're not getting impressions,

1183
01:19:05.440 --> 01:19:07.800
then you raise the bid up.

1184
01:19:07.800 --> 01:19:09.320
But if you're getting impressions,

1185
01:19:09.320 --> 01:19:11.000
then wait for clicks.

1186
01:19:11.320 --> 01:19:13.880
If you wait for clicks and it's converting,

1187
01:19:13.880 --> 01:19:16.200
then raise the bid up.

1188
01:19:16.200 --> 01:19:19.320
It means you're gonna make sales on that keyword.

1189
01:19:19.320 --> 01:19:23.320
But I wouldn't go in and bid high, no.

1190
01:19:23.320 --> 01:19:28.320
And like, is there like a range of numbers

1191
01:19:28.520 --> 01:19:30.320
that I should be looking at?

1192
01:19:30.320 --> 01:19:33.640
Like how many impressions,

1193
01:19:33.640 --> 01:19:37.640
like is too many or not enough versus clicks?

1194
01:19:37.640 --> 01:19:40.520
And then how many clicks versus sales?

1195
01:19:40.800 --> 01:19:43.880
Are there some like ranges around that?

1196
01:19:43.880 --> 01:19:47.840
Yes, you have to actually make ranges.

1197
01:19:47.840 --> 01:19:50.640
So for Rainmakers, what we recommend

1198
01:19:50.640 --> 01:19:54.400
is a thousand impressions per day.

1199
01:19:54.400 --> 01:19:56.960
If you have such high set volume product,

1200
01:19:56.960 --> 01:19:59.200
a thousand impressions is not enough

1201
01:19:59.200 --> 01:20:00.040
because already-

1202
01:20:00.000 --> 01:20:06.720
already, if you're on the first page, everyone visiting the first page is counted to you as the

1203
01:20:06.720 --> 01:20:13.360
impression, right? So if you have such high search volume, you should be having about 4,000 impressions

1204
01:20:13.360 --> 01:20:18.560
per day. But that is not, it means your product, so impressions just literally means your product

1205
01:20:18.560 --> 01:20:22.640
is being seen, right? So if you're not getting impressions and we want you to increase your bid

1206
01:20:22.640 --> 01:20:28.400
so you are coming, like Amazon is moving you up the ranges, then people can see you. Now,

1207
01:20:28.400 --> 01:20:37.840
after you've been seen and you start getting clicks, at least 10 clicks to a sale for 80,000

1208
01:20:37.840 --> 01:20:45.120
search volume, that is not realistic. So for about 20 clicks to a sale would be awesome.

1209
01:20:45.120 --> 01:20:53.600
So imagine if you are bidding $1, 20 clicks is $20 to a sale, right? So that is why I recommend

1210
01:20:54.000 --> 01:20:58.080
bid really low, follow the data to make any adjustments.

1211
01:20:58.880 --> 01:21:00.880
Okay, that was really helpful. Thank you, Abby.

1212
01:21:03.440 --> 01:21:04.080
Kaylin?

1213
01:21:04.080 --> 01:21:08.880
Yeah, that was super helpful. I have very similar questions to Carissa and I'm actually just going

1214
01:21:08.880 --> 01:21:15.520
to continue off that because you know how Amazon gives you their suggested bid? So I started out

1215
01:21:15.520 --> 01:21:21.200
with like a pretty high suggested bid. And then on one of the calls on Friday, a couple of weeks ago,

1216
01:21:21.760 --> 01:21:26.720
it was recommended to lower it a little bit each day by like 20 cents or so they said don't

1217
01:21:26.720 --> 01:21:32.400
like do a big jump. So I was doing that. But I wonder if I should go even lower because I'm one

1218
01:21:32.400 --> 01:21:41.520
of those people I think that is probably being pulled by like the afternoon. Like, yeah, like my

1219
01:21:41.520 --> 01:21:48.720
bids were like close to $2 a click and I had like $35 as my daily budget. And I'm only getting like

1220
01:21:48.720 --> 01:21:56.320
people are clicking on it. I have I have like 16,000 impressions, but I don't know, I just don't

1221
01:21:56.320 --> 01:22:01.600
I'm not getting a like I have a feeling it's getting taken down like before even like noon

1222
01:22:01.600 --> 01:22:09.600
or something. Would you say to go ignore what Amazon suggested bids are and just go kind of

1223
01:22:09.600 --> 01:22:15.280
lower so I can be there all day long? Or should I also increase my daily budget and maybe remove

1224
01:22:15.280 --> 01:22:18.800
some of my other campaigns that aren't doing very well and just get rid of those?

1225
01:22:19.360 --> 01:22:24.560
So you're actually getting data from what it's telling you. You're getting clicks and it's not

1226
01:22:24.560 --> 01:22:31.520
converting. Yeah. But this main keyword. So go back before you even increase any bids. That is

1227
01:22:31.520 --> 01:22:38.080
a lot of data there. So go back, look at similar products, look at their main image. Why are they

1228
01:22:38.080 --> 01:22:43.360
converting and yours is not converting? So it's funny because that's what I did. And I changed

1229
01:22:43.360 --> 01:22:48.720
my main image with ChatGPT just a couple of weeks ago because I wasn't getting as many. And as soon

1230
01:22:48.720 --> 01:22:52.880
as I changed my image to match, like very similar to what my competitors were doing, I started

1231
01:22:52.880 --> 01:23:01.440
getting sales like a lot more. But I don't know then if it's. I don't know then if it's my other

1232
01:23:01.440 --> 01:23:07.440
images. I mean, I use Amazon one step, so I have all my lifestyle ones from them and they're good,

1233
01:23:07.440 --> 01:23:13.440
but there is something that's there's something that's happening to my campaign and my sales

1234
01:23:13.440 --> 01:23:21.200
where I keep breaking even my advertising costs are so much that my sales, Amazon obviously

1235
01:23:21.200 --> 01:23:25.600
deducts it from my sales and I'm not getting paid and I can't keep going like this. So I don't know

1236
01:23:25.600 --> 01:23:29.280
what I'm missing. And like, I don't want to keep taking up time from the whole call. But

1237
01:23:30.880 --> 01:23:34.000
there is something like specific, I think, that I need to look at.

1238
01:23:34.800 --> 01:23:39.520
You have changed your main image and you're converting, right? Look at the subsequent

1239
01:23:39.520 --> 01:23:46.480
images too, right? Then what I would do is you said sometimes your budget is even spent during

1240
01:23:46.480 --> 01:23:53.520
the day. Look at your data. Look, we have video for day pattern, right? Look at your data. Where

1241
01:23:53.520 --> 01:23:58.400
are you getting the most traffic? If you don't have enough budget, where are you getting the

1242
01:23:58.400 --> 01:24:03.680
most traffic and make your budget available for those times of the day? The most traffic I'm

1243
01:24:03.680 --> 01:24:11.600
getting is on my TSCRK and but that's the one with 70,000. But are you running any ads on that

1244
01:24:11.600 --> 01:24:18.000
main keyword? I do. I'm doing an exact match campaign on the main keyword and then I'm doing

1245
01:24:18.000 --> 01:24:25.840
two other exact matches on other well-performing keywords. Okay. Are you doing any other thing

1246
01:24:25.840 --> 01:24:32.560
with the main keyword? Any what with the main keyword? Sorry. Campaigns with the main keyword

1247
01:24:32.560 --> 01:24:43.600
other than the exact match. Yeah, I'm doing a self-targeted product placement one,

1248
01:24:45.360 --> 01:24:48.480
but nothing's happened with that one. So I don't know what's going on there.

1249
01:24:49.360 --> 01:24:55.200
Okay. So that is actually a product targeted one. So you wouldn't see, I will put if your

1250
01:24:55.840 --> 01:24:59.920
keyword is much longer, I will put it in a broad match campaign, right?

1251
01:25:00.000 --> 01:25:04.000
Because it's very expensive and Carissa, you can do that too.

1252
01:25:04.000 --> 01:25:08.000
Put your keyword in a broad match campaign.

1253
01:25:08.000 --> 01:25:10.000
And so what you're doing is,

1254
01:25:10.000 --> 01:25:16.000
it will bring you other keywords from that main keyword.

1255
01:25:16.000 --> 01:25:20.000
That are much less, but you realize that you're making more sales from that.

1256
01:25:20.000 --> 01:25:24.000
The downside to that is, you have to keep an eye on your search terms.

1257
01:25:24.000 --> 01:25:28.000
Because Amazon will bring you so many search terms,

1258
01:25:28.000 --> 01:25:30.000
and you'll be paying for all that.

1259
01:25:30.000 --> 01:25:32.000
So you have to make sure you're going in with a plan.

1260
01:25:32.000 --> 01:25:34.000
Okay.

1261
01:25:34.000 --> 01:25:36.000
Okay.

1262
01:25:36.000 --> 01:25:40.000
Guys, I want us to go on.

1263
01:25:40.000 --> 01:25:42.000
If you're doing pre-launch, if you've already launched,

1264
01:25:42.000 --> 01:25:44.000
hold on to your questions.

1265
01:25:44.000 --> 01:25:46.000
I will teach those who haven't launched.

1266
01:25:46.000 --> 01:25:48.000
Then we'll go on.

1267
01:25:48.000 --> 01:25:50.000
Alright, go ahead.

1268
01:25:50.000 --> 01:25:52.000
Yeah, so maybe mine might have to wait.

1269
01:25:52.000 --> 01:25:56.000
Because mine is just in the same vein of what you've been talking about.

1270
01:25:56.000 --> 01:25:58.000
My questions was,

1271
01:25:58.000 --> 01:26:00.000
and I'll just read and you can answer it whenever you're able to.

1272
01:26:00.000 --> 01:26:04.000
So two things, you just mentioned day partying.

1273
01:26:04.000 --> 01:26:06.000
So my question on that is,

1274
01:26:06.000 --> 01:26:11.000
how do you even find when you are getting more activity or not?

1275
01:26:11.000 --> 01:26:13.000
And then my other question is,

1276
01:26:13.000 --> 01:26:18.000
one of the issues I'm getting is not getting put up for the top of search.

1277
01:26:18.000 --> 01:26:23.000
Do you need a bit more to be given for them to do that?

1278
01:26:23.000 --> 01:26:29.000
How do you prefer what it would take to be put up top of search?

1279
01:26:29.000 --> 01:26:33.000
Or is it just Amazon making that decision based on traffic?

1280
01:26:33.000 --> 01:26:35.000
I just don't.

1281
01:26:35.000 --> 01:26:37.000
It doesn't have to be immediate answers.

1282
01:26:37.000 --> 01:26:38.000
Yeah.

1283
01:26:38.000 --> 01:26:40.000
Your first question, day partying.

1284
01:26:40.000 --> 01:26:44.000
So go to Rainmaker training portal where you have all the courses.

1285
01:26:44.000 --> 01:26:46.000
Type day partying.

1286
01:26:46.000 --> 01:26:49.000
We have a video that will walk you through where to find that information.

1287
01:26:50.000 --> 01:26:53.000
Your second question is,

1288
01:26:53.000 --> 01:26:56.000
depending on the type of campaign,

1289
01:26:56.000 --> 01:27:00.000
you can actually push Amazon to put you on top of search,

1290
01:27:00.000 --> 01:27:03.000
which means you're going to pay more to be on top of search.

1291
01:27:03.000 --> 01:27:07.000
And I will show you guys how to do that whilst we do this.

1292
01:27:07.000 --> 01:27:12.000
So for launch, again, we're going to talk about ranking campaigns.

1293
01:27:12.000 --> 01:27:14.000
We're talking about performance campaigns,

1294
01:27:14.000 --> 01:27:16.000
research campaigns and brand defense.

1295
01:27:17.000 --> 01:27:20.000
Make sure you're including some of these in.

1296
01:27:20.000 --> 01:27:24.000
If you don't have so much budget,

1297
01:27:24.000 --> 01:27:28.000
at least three of these should be in your ad.

1298
01:27:28.000 --> 01:27:31.000
One that does not spend a lot of money will be brand defense.

1299
01:27:31.000 --> 01:27:34.000
And if you don't have that, please do that.

1300
01:27:34.000 --> 01:27:38.000
The longer your lesson looks,

1301
01:27:38.000 --> 01:27:42.000
the more you are actually pushing other people from advertising on your own,

1302
01:27:42.000 --> 01:27:44.000
your ASIN, right?

1303
01:27:44.000 --> 01:27:49.000
So you want to have a campaign that you are targeting your own ASIN.

1304
01:27:49.000 --> 01:27:54.000
And Amazon will put it directly under your own lesson.

1305
01:27:54.000 --> 01:27:57.000
So you're preventing others from running on your ads.

1306
01:27:57.000 --> 01:28:00.000
Of course, if you don't have a lot of products, you can prevent everyone.

1307
01:28:00.000 --> 01:28:05.000
But that is a smart way of pushing people away from your lesson.

1308
01:28:05.000 --> 01:28:10.000
So we are going to set up a ranking campaign on this call.

1309
01:28:10.000 --> 01:28:12.000
I'm going to walk you through it.

1310
01:28:12.000 --> 01:28:15.000
We have videos of that in the app as well.

1311
01:28:15.000 --> 01:28:17.000
You can watch that.

1312
01:28:17.000 --> 01:28:21.000
I'm going to do, I'm going to create.

1313
01:28:25.000 --> 01:28:28.000
So when you come on, this is the advertising dashboard.

1314
01:28:28.000 --> 01:28:33.000
For anyone who is new to this, this is the advertising dashboard.

1315
01:28:33.000 --> 01:28:38.000
You have sponsored product, sponsored brand, sponsored display.

1316
01:28:39.000 --> 01:28:41.000
You can click on that.

1317
01:28:41.000 --> 01:28:44.000
I'm not sure your screen isn't showing.

1318
01:28:44.000 --> 01:28:45.000
I think what you think.

1319
01:28:45.000 --> 01:28:47.000
I don't know if anyone else.

1320
01:28:47.000 --> 01:28:49.000
I'm seeing a Canva template.

1321
01:28:49.000 --> 01:28:50.000
That says launch campaigns.

1322
01:28:50.000 --> 01:28:52.000
Okay.

1323
01:28:52.000 --> 01:28:53.000
Is anyone else seeing?

1324
01:28:53.000 --> 01:28:55.000
I'm seeing the same thing.

1325
01:28:55.000 --> 01:28:59.000
Yeah.

1326
01:28:59.000 --> 01:29:01.000
I think it's just a change of screen.

1327
01:29:01.000 --> 01:29:02.000
It's still on the camera screen.

1328
01:29:02.000 --> 01:29:03.000
Yeah.

1329
01:29:03.000 --> 01:29:04.000
Give me one second.

1330
01:29:04.000 --> 01:29:07.000
Let me stop sharing and try again.

1331
01:29:08.000 --> 01:29:13.000
And will you talk about how to get to that advertising?

1332
01:29:13.000 --> 01:29:15.000
Yes.

1333
01:29:15.000 --> 01:29:19.000
So you go to, are you on your advertising dashboard?

1334
01:29:19.000 --> 01:29:20.000
You go to.

1335
01:29:20.000 --> 01:29:21.000
I don't know.

1336
01:29:21.000 --> 01:29:23.000
I don't know where my advertising dashboard is.

1337
01:29:23.000 --> 01:29:25.000
I'm going to my seller central.

1338
01:29:25.000 --> 01:29:27.000
Go to seller central.

1339
01:29:27.000 --> 01:29:29.000
Margot, go to seller central.

1340
01:29:29.000 --> 01:29:31.000
Your main menu.

1341
01:29:31.000 --> 01:29:33.000
You see advertising.

1342
01:29:33.000 --> 01:29:34.000
Click on there.

1343
01:29:34.000 --> 01:29:36.000
And click on campaign.

1344
01:29:37.000 --> 01:29:38.000
Campaign manager.

1345
01:29:38.000 --> 01:29:39.000
Yes, please.

1346
01:29:39.000 --> 01:29:42.000
Okay.

1347
01:29:42.000 --> 01:29:55.000
Did it open for you?

1348
01:29:55.000 --> 01:29:57.000
And so these are the four main things.

1349
01:29:57.000 --> 01:29:59.000
Amazon just introduced this.

1350
01:29:59.000 --> 01:30:00.000
This is for.

1351
01:30:00.000 --> 01:30:03.440
like really big brands and they are really, really pushing for this, right?

1352
01:30:04.320 --> 01:30:12.000
But when you are starting for launch, about 60 to 70% of your campaigns were left here,

1353
01:30:12.000 --> 01:30:17.840
sponsored products. I want you to include about 20 or 30% in sponsored brand.

1354
01:30:18.400 --> 01:30:20.480
And so we're going to start with sponsored brand.

1355
01:30:21.680 --> 01:30:26.000
For most of us here, our products will do well with video.

1356
01:30:26.000 --> 01:30:32.400
And consider those things that I said. It should have your main avatar in there.

1357
01:30:32.400 --> 01:30:37.760
It should have your product in use. Show your product the first three seconds in the video.

1358
01:30:38.560 --> 01:30:44.800
So we're going to go to sponsored brand. And if you miss any of the steps, we have this

1359
01:30:46.240 --> 01:30:50.720
in phase four as well. So this is a way to...

1360
01:30:50.720 --> 01:30:56.720
This is a way to... What's the word I'm looking for? I want to remember what campaigns I'm

1361
01:30:56.720 --> 01:31:03.200
creating, right? So you name the campaign in a way that you can remember them. It doesn't have

1362
01:31:03.200 --> 01:31:08.240
to follow what I'm doing, but make sure you remember what campaigns. Because if you end up

1363
01:31:08.240 --> 01:31:15.280
having 17 aces or 24 aces like I do, it will be difficult to find some of these, right?

1364
01:31:15.600 --> 01:31:21.520
It will be difficult to find some of these, right? So I start with what is the purpose of this. This

1365
01:31:21.520 --> 01:31:29.280
is actually for ranking. Video ads are really good for ranking, right? So I'm going to start

1366
01:31:29.280 --> 01:31:38.160
this. This is a sponsored brand ad. I'll have my product name. What products are we doing?

1367
01:31:38.800 --> 01:31:40.320
Basketball, default.

1368
01:31:48.800 --> 01:31:56.240
What is the goal for this? This is for rank. And then I'll have the ASIN, right? Make sure you

1369
01:31:56.240 --> 01:32:02.640
have the ASIN name there so you remember. It makes it so much easier to find whichever...

1370
01:32:03.600 --> 01:32:10.720
So, okay, I created this. The goal for this was for rank, right? And for most rank campaigns,

1371
01:32:10.720 --> 01:32:14.160
for those of you who have launched, you realize that you have a higher ACOS.

1372
01:32:15.120 --> 01:32:21.920
You keep it. It's not when it has like 200 ACOS or even 100 ACOS. But if your rank campaigns are

1373
01:32:21.920 --> 01:32:28.480
staying at 84, you keep it because your whole purpose or your whole goal for the campaign is,

1374
01:32:28.480 --> 01:32:33.600
I want to rank on these keywords, right? So you want to know what the goal for those

1375
01:32:34.240 --> 01:32:40.400
keywords are. Now, I want everyone to create a portfolio so you can put your products under it.

1376
01:32:40.400 --> 01:32:44.320
So as you can see, I have different portfolios for all the different products that I have.

1377
01:32:44.320 --> 01:32:48.720
For this, I'm going to put it under this portfolio. It makes it easy to pull,

1378
01:32:48.720 --> 01:32:54.720
and then you know which campaign is in. Amazon will give you a start date. Don't give them

1379
01:32:54.720 --> 01:33:00.240
an end date. You want them to know that you're running this for the long haul, right? Again,

1380
01:33:00.880 --> 01:33:06.880
we have a budget. Depending on the budget you have, do the math. How much do you want to set

1381
01:33:06.880 --> 01:33:15.760
for daily budget? If I want to do $20, I'll put in $20 here. If you have multiple brands and this

1382
01:33:15.760 --> 01:33:21.280
doesn't fall under your brand, you choose the brand that it has to go under, right?

1383
01:33:21.760 --> 01:33:30.640
Now, Amazon starts always with a sponsored brand. It will give you a goal, and I think the main

1384
01:33:30.640 --> 01:33:49.120
thing is for you to... Guys, give me one second. Let me text my daughter to stop this. Okay.

1385
01:33:52.080 --> 01:34:01.680
Okay. Mom life. Okay. So Amazon pushes for all your impressions to go to your brand, right? But

1386
01:34:01.680 --> 01:34:07.760
you don't have a brand yet if you're launching a product, so you want to drive all the traffic

1387
01:34:07.760 --> 01:34:13.040
that is coming from this to your products page, right? So you want to change the goal there,

1388
01:34:13.040 --> 01:34:18.000
right? So we change it, and what we are saying is send the traffic to my products page.

1389
01:34:18.560 --> 01:34:22.560
I'm going to use the same naming system here. I'm going to cut that.

1390
01:34:26.480 --> 01:34:27.600
I'm going to use that here.

1391
01:34:35.360 --> 01:34:43.520
Now, for sponsored brand, you can do multiple products. That is if you have lots of products

1392
01:34:43.520 --> 01:34:49.120
in your brand, you can do product collection, or you can do stores for life. Like you have

1393
01:34:49.120 --> 01:34:54.240
different products in your store, you can do stores for life. But because you have one product,

1394
01:34:54.240 --> 01:34:59.840
this is what I'm recommending. It helps a lot of conversion if you have great videos.

1395
01:35:00.000 --> 01:35:02.320
and you have the right avatar in.

1396
01:35:02.320 --> 01:35:06.000
It says when you start a MyCostumer,

1397
01:35:06.000 --> 01:35:09.360
so start with the lower bit and follow the data.

1398
01:35:09.360 --> 01:35:10.680
Is it converting?

1399
01:35:10.680 --> 01:35:12.920
Then increase the bits on this.

1400
01:35:12.920 --> 01:35:15.440
Again, don't drive it to your store.

1401
01:35:15.440 --> 01:35:17.080
You don't have products in there.

1402
01:35:17.080 --> 01:35:20.440
I wouldn't drive it to my store if you just have one product.

1403
01:35:20.440 --> 01:35:24.000
Drive it to your product detail page.

1404
01:35:24.000 --> 01:35:26.760
Then you will choose a product.

1405
01:35:26.880 --> 01:35:30.720
So let me choose this product that I want to advertise on.

1406
01:35:32.360 --> 01:35:36.280
I'm choosing $1, but I can decide to go lower, right?

1407
01:35:41.240 --> 01:35:45.120
And do you want to target keywords of products?

1408
01:35:45.120 --> 01:35:48.800
Because it's a ranking campaign, I want to do keywords.

1409
01:35:48.800 --> 01:35:51.800
And this is where I enter my list.

1410
01:35:51.800 --> 01:35:54.440
I had someone ask this question, Jessica,

1411
01:35:54.440 --> 01:35:56.080
and I said, you can do this.

1412
01:35:56.080 --> 01:35:59.400
So for those three keywords that you're going to run,

1413
01:35:59.400 --> 01:36:02.640
exact campaign, you can throw those three keywords in here

1414
01:36:02.640 --> 01:36:06.240
because those are, you want to rank on those keywords, right?

1415
01:36:06.240 --> 01:36:08.800
So let's say if I have, I don't know,

1416
01:36:10.320 --> 01:36:12.840
basketball hoodie call, basketball.

1417
01:36:18.040 --> 01:36:21.320
My page looks different than yours.

1418
01:36:22.720 --> 01:36:24.680
Not that that's neither here nor there.

1419
01:36:26.320 --> 01:36:27.160
I don't know.

1420
01:36:30.760 --> 01:36:32.280
Margot, is that you?

1421
01:36:32.280 --> 01:36:33.640
Yeah, yeah.

1422
01:36:33.640 --> 01:36:37.720
So like under targeting, my choices are,

1423
01:36:39.280 --> 01:36:42.320
under targeting, my choices are automatic targeting

1424
01:36:42.320 --> 01:36:44.280
or manual targeting.

1425
01:36:44.280 --> 01:36:47.840
Oh, because you went on sponsored products.

1426
01:36:47.840 --> 01:36:50.000
So when you open Amazon dashboard,

1427
01:36:50.000 --> 01:36:52.280
you have sponsored products, sponsored brands.

1428
01:36:52.280 --> 01:36:55.800
So we are in sponsored brand.

1429
01:36:56.520 --> 01:36:57.360
Oh, you're in brand.

1430
01:36:57.360 --> 01:36:58.200
Yeah, in brand.

1431
01:36:58.200 --> 01:37:00.480
We did not go to products.

1432
01:37:00.480 --> 01:37:02.840
And why did you do that?

1433
01:37:02.840 --> 01:37:05.880
Because we want to brand a video ad,

1434
01:37:05.880 --> 01:37:08.240
which is for ranking, right?

1435
01:37:08.240 --> 01:37:13.240
So I want you to put about 30%

1436
01:37:14.200 --> 01:37:17.800
on some campaigns in sponsored brands.

1437
01:37:17.800 --> 01:37:19.640
Okay, because I don't have a video yet.

1438
01:37:19.640 --> 01:37:23.840
And I think that's kind of further down the road.

1439
01:37:23.840 --> 01:37:28.160
Like I need to get launched first, I think before,

1440
01:37:28.160 --> 01:37:30.360
but I hear what you're saying.

1441
01:37:30.360 --> 01:37:31.440
Yeah. Okay.

1442
01:37:31.440 --> 01:37:33.000
Videos convert really well,

1443
01:37:33.000 --> 01:37:34.440
but we will go to sponsored products.

1444
01:37:34.440 --> 01:37:37.200
We'll do sponsored products campaigns as well.

1445
01:37:38.200 --> 01:37:40.560
So you add those, right?

1446
01:37:40.560 --> 01:37:41.960
And when you add,

1447
01:37:44.280 --> 01:37:47.400
it will give you, so these are not real keywords.

1448
01:37:47.400 --> 01:37:49.400
That's why it's not giving me any suggestions,

1449
01:37:49.400 --> 01:37:51.120
but it will give you suggestions.

1450
01:37:51.120 --> 01:37:53.160
Abby, Abby, just a second, sorry.

1451
01:37:53.160 --> 01:37:55.600
Margot, even if you don't have a video yet,

1452
01:37:55.600 --> 01:37:58.120
you can follow along because it will give you an option

1453
01:37:58.120 --> 01:38:02.320
later to create a random video on Amazon.

1454
01:38:02.320 --> 01:38:03.760
So is that what you guys are doing?

1455
01:38:03.760 --> 01:38:06.520
You're clicking these boxes as we go along?

1456
01:38:08.200 --> 01:38:10.200
Yeah, we're just following along.

1457
01:38:10.200 --> 01:38:12.880
And Margot, you can also watch the video again.

1458
01:38:12.880 --> 01:38:14.680
We have it in Facebook, right?

1459
01:38:14.680 --> 01:38:17.280
But if you want to go along, that would be awesome.

1460
01:38:17.280 --> 01:38:19.960
Go along and do it, right?

1461
01:38:19.960 --> 01:38:22.520
One thing I want you to do is,

1462
01:38:22.520 --> 01:38:24.520
because this is for ranking,

1463
01:38:24.520 --> 01:38:27.800
you want to uncheck phrase and broad

1464
01:38:27.800 --> 01:38:29.720
and only check exact

1465
01:38:29.720 --> 01:38:34.080
because I want Amazon to run on these exact keywords, right?

1466
01:38:34.080 --> 01:38:36.120
I don't want them to do a broad.

1467
01:38:36.120 --> 01:38:39.120
Yes, you can do a broad video campaign.

1468
01:38:39.120 --> 01:38:42.960
If you have a long tail keyword, that would be awesome.

1469
01:38:42.960 --> 01:38:45.680
Right? If you have a very long tail keyword,

1470
01:38:45.680 --> 01:38:49.480
then a broad campaign on a video that will convert well

1471
01:38:49.480 --> 01:38:50.680
would do great for you.

1472
01:38:54.680 --> 01:38:57.040
You name your video

1473
01:38:57.040 --> 01:39:00.680
and it gives you a specification for video guidelines here.

1474
01:39:00.680 --> 01:39:01.960
So you just come in here,

1475
01:39:01.960 --> 01:39:06.400
upload that video that you want to add on here.

1476
01:39:10.760 --> 01:39:14.040
And then you submit for review, right?

1477
01:39:14.040 --> 01:39:16.200
So that is how you go about setting up

1478
01:39:19.480 --> 01:39:24.480
a sponsored video campaign.

1479
01:39:30.440 --> 01:39:32.280
So we're going to go again.

1480
01:39:33.840 --> 01:39:36.600
And again, for launch,

1481
01:39:36.600 --> 01:39:41.600
you want to put about 60 to 70% of your efforts here

1482
01:39:41.720 --> 01:39:46.160
and about 30 to 40% of your efforts here.

1483
01:39:46.160 --> 01:39:47.680
If you don't have a lot of products,

1484
01:39:47.680 --> 01:39:49.480
about 20% here, right?

1485
01:39:49.480 --> 01:39:53.480
Have a video ad, have a video ad, some form of video ad.

1486
01:39:53.480 --> 01:39:54.560
Jessica, go ahead.

1487
01:39:56.040 --> 01:39:57.240
Before we get off,

1488
01:39:57.240 --> 01:39:59.880
can you show us an example of any...

1489
01:40:00.000 --> 01:40:03.500
your video ads or a video ad on Amazon?

1490
01:40:05.080 --> 01:40:07.000
Like, do you make your own video ads

1491
01:40:07.000 --> 01:40:08.700
or do you hire someone to do it?

1492
01:40:09.900 --> 01:40:13.720
No, you can have, okay, let me see if I have my video here.

1493
01:40:15.380 --> 01:40:17.360
You can actually have the,

1494
01:40:17.360 --> 01:40:19.840
setting up the ad is so easy, right?

1495
01:40:19.840 --> 01:40:23.560
You can actually just have a video.

1496
01:40:23.560 --> 01:40:25.680
Let me see if I have any of my videos here

1497
01:40:25.680 --> 01:40:27.280
to show you guys.

1498
01:40:27.280 --> 01:40:28.120
I usually,

1499
01:40:30.000 --> 01:40:35.000
okay, let me go, let me go on Amazon.

1500
01:40:37.680 --> 01:40:39.680
Maybe I'll be able to find my video ad.

1501
01:40:39.680 --> 01:40:44.680
Let me see if I have any of my videos here to show you guys.

1502
01:40:57.800 --> 01:41:02.200
And Jessica, we had a Rainmaker coach.

1503
01:41:06.000 --> 01:41:08.760
He actually modeled all like his parts.

1504
01:41:08.760 --> 01:41:12.960
So he did all the videos and he's in all of them, right?

1505
01:41:12.960 --> 01:41:16.600
Something, if you don't have the budget,

1506
01:41:16.600 --> 01:41:18.600
and he, it wasn't because-

1507
01:41:22.280 --> 01:41:25.280
He made ads, what did he do?

1508
01:41:25.280 --> 01:41:28.760
So he actually created his own videos.

1509
01:41:28.760 --> 01:41:29.840
Oh, okay.

1510
01:41:29.840 --> 01:41:32.240
Right, you can create your own videos.

1511
01:41:32.240 --> 01:41:37.240
I wish I could see my, any of my videos.

1512
01:41:41.760 --> 01:41:46.200
So simple, you just need something that is eye-catching

1513
01:41:46.200 --> 01:41:48.640
and like your avatar is in.

1514
01:41:48.640 --> 01:41:50.360
I can't find any of my videos.

1515
01:42:02.240 --> 01:42:04.080
Hmm.

1516
01:42:33.240 --> 01:42:35.080
So again, because it's-

1517
01:42:40.640 --> 01:42:42.920
Let me open this one.

1518
01:42:42.920 --> 01:42:46.200
So I did not even make a different video

1519
01:42:46.200 --> 01:42:48.600
from the product, from the video I have here.

1520
01:42:48.600 --> 01:42:50.840
This is the video I actually use for my,

1521
01:42:50.840 --> 01:42:53.000
for this particular project.

1522
01:42:56.920 --> 01:42:58.440
Oh, awesome.

1523
01:42:58.440 --> 01:42:59.960
It's cool.

1524
01:42:59.960 --> 01:43:02.440
What did you use to get the video

1525
01:43:02.440 --> 01:43:06.200
in between the basketball laundry hamper image?

1526
01:43:06.200 --> 01:43:09.040
Did you use some hamper?

1527
01:43:10.400 --> 01:43:12.760
Okay, I'm not a creative person.

1528
01:43:12.760 --> 01:43:14.880
My VA actually did this one, right?

1529
01:43:14.880 --> 01:43:16.520
So I have no idea,

1530
01:43:16.520 --> 01:43:19.880
but I think I should be able to help you with some of,

1531
01:43:19.880 --> 01:43:22.880
like putting some of these here and all that, right?

1532
01:43:22.880 --> 01:43:24.560
So you show your products immediately.

1533
01:43:24.560 --> 01:43:27.640
You have your avatar in the video

1534
01:43:27.640 --> 01:43:31.320
and this video, I have never even changed.

1535
01:43:31.320 --> 01:43:34.360
It's lived here for about three years now.

1536
01:43:34.360 --> 01:43:38.600
It converts really well, really, really well.

1537
01:43:38.600 --> 01:43:41.120
And some of these videos that I have here,

1538
01:43:41.120 --> 01:43:44.640
they're from influencers, like,

1539
01:43:46.280 --> 01:43:48.800
and some of them are actually in our community.

1540
01:43:48.800 --> 01:43:50.160
So reach out to some of them.

1541
01:43:50.160 --> 01:43:52.320
It helps with organic sales as well.

1542
01:43:54.440 --> 01:43:55.680
Thank you.

1543
01:43:55.680 --> 01:43:56.920
You're welcome.

1544
01:43:56.920 --> 01:43:57.960
Okay.

1545
01:43:59.440 --> 01:44:03.760
So we are going back to sponsored product campaigns.

1546
01:44:05.840 --> 01:44:07.520
And for sponsored products,

1547
01:44:07.520 --> 01:44:10.280
the same naming system that we had,

1548
01:44:11.960 --> 01:44:15.520
we are, then you choose the product, right?

1549
01:44:15.520 --> 01:44:18.840
So whatever the product that you're selling is,

1550
01:44:18.840 --> 01:44:22.600
you choose the product, right?

1551
01:44:23.600 --> 01:44:27.880
And so Margo, this is what you are seeing, right?

1552
01:44:27.880 --> 01:44:31.880
So for ranking, and I'm going to go back to this.

1553
01:44:31.880 --> 01:44:36.880
So if you want to use sponsored product campaigns

1554
01:44:38.480 --> 01:44:41.160
for ranking, this is what we do.

1555
01:44:43.600 --> 01:44:45.400
You're going to go to manual.

1556
01:44:45.400 --> 01:44:50.400
Do you recommend that we do sponsored products?

1557
01:44:50.640 --> 01:44:51.480
Yeah.

1558
01:44:52.720 --> 01:44:53.880
Yes, yes.

1559
01:44:53.880 --> 01:44:54.720
Okay.

1560
01:44:54.720 --> 01:44:59.040
I recommend that like 70% of your focus

1561
01:44:59.040 --> 01:45:00.640
should be on sponsored products.

1562
01:45:00.000 --> 01:45:02.880
but especially if you have like a single product

1563
01:45:02.880 --> 01:45:04.480
or two products, right?

1564
01:45:04.480 --> 01:45:08.640
70% of your campaigns should be on sponsored products

1565
01:45:08.640 --> 01:45:09.560
campaigns.

1566
01:45:12.320 --> 01:45:14.440
So you do keyword targeting.

1567
01:45:15.640 --> 01:45:18.200
And again, you have a list.

1568
01:45:18.200 --> 01:45:21.800
That's why we did the keyword research, right?

1569
01:45:21.800 --> 01:45:26.340
Mine says automatic targeting.

1570
01:45:26.340 --> 01:45:29.800
Are you able, so you should have automatic and then-

1571
01:45:29.800 --> 01:45:31.640
Oh, you changed it to manual?

1572
01:45:31.640 --> 01:45:33.080
I changed it to manual.

1573
01:45:33.080 --> 01:45:34.040
Oh, you did change it.

1574
01:45:34.040 --> 01:45:35.440
Okay, I didn't see that.

1575
01:45:35.440 --> 01:45:38.720
If you want the campaign to help you with rank,

1576
01:45:38.720 --> 01:45:40.360
you're doing manual.

1577
01:45:40.360 --> 01:45:45.360
If you want it for research, you can do automatic, right?

1578
01:45:45.360 --> 01:45:49.200
And I would highly recommend when you are doing launch,

1579
01:45:49.200 --> 01:45:54.200
do either an automatic campaign or a broad match campaign.

1580
01:45:55.680 --> 01:45:58.680
You want to do more research and find out

1581
01:45:58.680 --> 01:46:01.960
because sometimes the keywords we think

1582
01:46:01.960 --> 01:46:05.320
will convert better on are not the keywords

1583
01:46:05.320 --> 01:46:07.040
we are converting better on.

1584
01:46:07.040 --> 01:46:11.200
A typical example is I launched a baby product

1585
01:46:11.200 --> 01:46:15.160
and I thought my avatar was moms.

1586
01:46:15.160 --> 01:46:19.040
It was through research and such time that I realized

1587
01:46:19.040 --> 01:46:22.400
my avatar is not moms, but grandmas, right?

1588
01:46:22.400 --> 01:46:26.360
So I started changing and optimizing my lesson

1589
01:46:26.360 --> 01:46:28.080
targeting grandmas.

1590
01:46:28.080 --> 01:46:30.480
And that is what changed everything, right?

1591
01:46:30.480 --> 01:46:33.920
So you need a campaign for research.

1592
01:46:33.920 --> 01:46:35.600
We'll bring you a lot of search terms

1593
01:46:35.600 --> 01:46:38.320
and we'll give you an idea of who is actually searching

1594
01:46:38.320 --> 01:46:39.160
for this product.

1595
01:46:40.920 --> 01:46:42.080
Amara, go for it.

1596
01:46:43.840 --> 01:46:47.840
So when you say 60 to 70% and then 20 to 40%,

1597
01:46:47.840 --> 01:46:50.520
you're talking about your budget, right?

1598
01:46:50.520 --> 01:46:51.360
Your budget, yes.

1599
01:46:51.360 --> 01:46:53.600
Okay, just wanted to make sure, thank you.

1600
01:46:53.600 --> 01:46:54.440
Your budget.

1601
01:46:55.440 --> 01:47:00.160
So keywords, so we are doing manual targeting.

1602
01:47:00.160 --> 01:47:01.000
Wait, what happened?

1603
01:47:01.000 --> 01:47:03.440
We're doing keyword targeting, right?

1604
01:47:03.440 --> 01:47:05.440
We did our research, so we are not going to go

1605
01:47:05.440 --> 01:47:07.520
with any of Amazon suggested.

1606
01:47:07.520 --> 01:47:10.960
We are going to take these out exact

1607
01:47:10.960 --> 01:47:13.000
and we're going to enter our list.

1608
01:47:13.000 --> 01:47:16.680
Now, if you're doing the single keyword targeting,

1609
01:47:16.680 --> 01:47:20.080
which I'm saying choose three keywords,

1610
01:47:20.080 --> 01:47:22.920
you're just going to do it one at a time.

1611
01:47:23.160 --> 01:47:27.120
Wait, what did you do with the filters under suggested?

1612
01:47:27.120 --> 01:47:28.960
Did you unclick them?

1613
01:47:28.960 --> 01:47:33.480
Yes, so I unclicked these, the broad and the phrase

1614
01:47:33.480 --> 01:47:35.560
and I left the exact on.

1615
01:47:38.840 --> 01:47:42.520
And instead of suggested, I want to enter list

1616
01:47:42.520 --> 01:47:44.200
because I have my own keywords.

1617
01:47:44.200 --> 01:47:46.800
I don't want Amazon to give me their suggested keywords.

1618
01:47:46.800 --> 01:47:48.880
I want to put in my own keywords

1619
01:47:48.880 --> 01:47:50.320
that I did a research from.

1620
01:47:53.920 --> 01:47:55.000
Jessica, go for it.

1621
01:47:56.600 --> 01:47:59.600
How long should the video ad be?

1622
01:47:59.600 --> 01:48:00.880
30 seconds?

1623
01:48:00.880 --> 01:48:02.640
30 seconds max.

1624
01:48:02.640 --> 01:48:04.400
People have very short attention spans.

1625
01:48:04.400 --> 01:48:06.680
So 30 seconds max, yeah.

1626
01:48:09.480 --> 01:48:11.360
Carissa, yeah, go for it.

1627
01:48:13.760 --> 01:48:15.720
So I know that you went to enter list,

1628
01:48:15.720 --> 01:48:18.040
but I was just kind of like looking through

1629
01:48:18.200 --> 01:48:23.200
the suggested keywords that Amazon is giving me

1630
01:48:24.040 --> 01:48:29.040
and my actual like 80,000 search volume TSCRK

1631
01:48:29.120 --> 01:48:30.440
is in there suggested.

1632
01:48:30.440 --> 01:48:32.480
Does it matter if I enter it manually

1633
01:48:32.480 --> 01:48:35.000
or if I just use their suggestion?

1634
01:48:35.000 --> 01:48:37.680
As long as the spelling is the same thing,

1635
01:48:37.680 --> 01:48:40.080
you want to watch out for spelling too, right?

1636
01:48:40.080 --> 01:48:42.840
You want to make sure that the one that you have

1637
01:48:42.840 --> 01:48:46.320
since you did the research is exactly the same thing.

1638
01:48:46.320 --> 01:48:49.000
It's not the plural, it's not a misspelling,

1639
01:48:49.000 --> 01:48:51.280
or it's not a similar, it's exactly the same thing.

1640
01:48:51.280 --> 01:48:52.280
Then go for it.

1641
01:48:52.280 --> 01:48:53.920
Then choose that.

1642
01:48:53.920 --> 01:48:55.320
Okay, all right, thank you.

1643
01:48:57.520 --> 01:48:59.520
Okay, so for this product,

1644
01:48:59.520 --> 01:49:01.320
I think it was picnic backpack.

1645
01:49:06.480 --> 01:49:09.240
So we are just going to use one keyword.

1646
01:49:10.160 --> 01:49:12.800
We want to rank on this keyword.

1647
01:49:12.800 --> 01:49:15.400
And especially if you have a keyword

1648
01:49:15.400 --> 01:49:18.560
that is more than 4,000 searches,

1649
01:49:18.560 --> 01:49:21.040
don't lump them up together.

1650
01:49:21.040 --> 01:49:22.800
You can have another campaign

1651
01:49:22.800 --> 01:49:27.520
that lump up like about four to six keywords

1652
01:49:27.520 --> 01:49:29.960
for single keyword campaigns,

1653
01:49:29.960 --> 01:49:33.040
but for rank, separate them.

1654
01:49:33.040 --> 01:49:36.000
You want to give each keyword their own budget,

1655
01:49:36.000 --> 01:49:37.920
even if it's $10.

1656
01:49:37.920 --> 01:49:40.080
You want to do that, right?

1657
01:49:40.080 --> 01:49:43.680
So you're not going to put a list under there?

1658
01:49:43.680 --> 01:49:46.600
So I'm just going to put one keyword there,

1659
01:49:48.640 --> 01:49:50.680
not a whole list.

1660
01:49:51.640 --> 01:49:53.240
What would a whole list do?

1661
01:49:54.200 --> 01:49:56.280
So you can actually have a list,

1662
01:49:56.280 --> 01:50:00.240
but for rank campaigns, I wouldn't have a list.

1663
01:50:00.000 --> 01:50:07.000
So if you have keywords that have less than 2,000 searches a month,

1664
01:50:07.000 --> 01:50:10.000
it means that you will not spend a lot of budget.

1665
01:50:10.000 --> 01:50:15.000
You can have four to six of them here and run a campaign on it.

1666
01:50:15.000 --> 01:50:18.000
You know you will not run out of budget.

1667
01:50:18.000 --> 01:50:22.000
The reason why for rank I want to separate the keywords is

1668
01:50:22.000 --> 01:50:27.000
I want to know the sales is coming from this keyword.

1669
01:50:27.000 --> 01:50:30.000
I want to be able to come back and optimize.

1670
01:50:30.000 --> 01:50:35.000
I want to be able to say, okay, the results and the changes I'm making

1671
01:50:35.000 --> 01:50:38.000
is because I separated it.

1672
01:50:38.000 --> 01:50:43.000
So the reset, like whatever I'm getting, is because of this keyword.

1673
01:50:43.000 --> 01:50:48.000
But if it's four different keywords and I don't know which one, right,

1674
01:50:48.000 --> 01:50:52.000
even though one is giving me conversion, maybe the budget wasn't enough,

1675
01:50:52.000 --> 01:51:00.000
but this budget is set for this because I want to rank.

1676
01:51:00.000 --> 01:51:04.000
Jessica, did you forget to leave your hands up or you have a question?

1677
01:51:04.000 --> 01:51:06.000
Okay.

1678
01:51:06.000 --> 01:51:09.000
Amara.

1679
01:51:09.000 --> 01:51:15.000
And so the keyword that you just chose, that's your main TSCRK?

1680
01:51:15.000 --> 01:51:18.000
Yes, for this product, right?

1681
01:51:19.000 --> 01:51:22.000
Your product is going to be your TSCRK

1682
01:51:22.000 --> 01:51:27.000
and two very relevant keywords for you.

1683
01:51:27.000 --> 01:51:29.000
Okay, so you're going to add two more yet?

1684
01:51:29.000 --> 01:51:30.000
I'm not.

1685
01:51:30.000 --> 01:51:34.000
So I'm going to create single campaigns for all of them.

1686
01:51:34.000 --> 01:51:35.000
Oh, okay.

1687
01:51:35.000 --> 01:51:37.000
Separate them.

1688
01:51:37.000 --> 01:51:40.000
Separate those keywords because they are for rank.

1689
01:51:40.000 --> 01:51:43.000
You want to be able to know how you're performing on that keyword.

1690
01:51:43.000 --> 01:51:46.000
Those are your very important keywords.

1691
01:51:46.000 --> 01:51:50.000
So you want to be able to tell, I'm not converting on this keyword.

1692
01:51:50.000 --> 01:51:52.000
What is wrong with my main image?

1693
01:51:52.000 --> 01:51:55.000
What is wrong with how the customer is seeing it?

1694
01:51:55.000 --> 01:51:57.000
My product is a picnic backpack.

1695
01:51:57.000 --> 01:51:59.000
It's tourist women.

1696
01:51:59.000 --> 01:52:06.000
I have my keywords done, but why are people clicking and not buying?

1697
01:52:06.000 --> 01:52:10.000
And you'll be able to tell because you separated it.

1698
01:52:10.000 --> 01:52:17.000
It's also really good because you give each keyword their own budget.

1699
01:52:17.000 --> 01:52:25.000
Okay, and so you'll do a sponsored brand for basically three different keywords

1700
01:52:25.000 --> 01:52:29.000
and then you'll repeat it sponsored product for three different keywords.

1701
01:52:29.000 --> 01:52:33.000
Yes, so for the sponsored brand, you can add those three words together.

1702
01:52:33.000 --> 01:52:35.000
You don't have to separate them.

1703
01:52:35.000 --> 01:52:36.000
Okay.

1704
01:52:36.000 --> 01:52:37.000
Does that help?

1705
01:52:37.000 --> 01:52:38.000
Yeah.

1706
01:52:38.000 --> 01:52:44.000
And again, do this looking at your own budgets, right?

1707
01:52:44.000 --> 01:52:46.000
You look at your budget.

1708
01:52:46.000 --> 01:52:50.000
If you're Clarissa and I have 80,000 searches for a keyword,

1709
01:52:50.000 --> 01:52:55.000
I wouldn't put three keywords in a video ad campaign because I know my budget

1710
01:52:55.000 --> 01:53:01.000
will not even take me to 9 a.m. Eastern Standard Time, right?

1711
01:53:01.000 --> 01:53:10.000
Do all this looking at your own budget and then follow the data, right?

1712
01:53:10.000 --> 01:53:15.000
If the data is telling you there is a keyword that has 1,000 searches

1713
01:53:15.000 --> 01:53:22.000
and is converting so well for you, put your focus on that 1,000 searches.

1714
01:53:22.000 --> 01:53:25.000
Don't go for that main keyword that is not converting for you.

1715
01:53:25.000 --> 01:53:29.000
Yes, you want to rank on it, but don't be bidding so that you're on page one

1716
01:53:29.000 --> 01:53:33.000
and top of page for that keyword.

1717
01:53:33.000 --> 01:53:36.000
Follow the data.

1718
01:53:36.000 --> 01:53:38.000
Yeah, Jessica, go for it.

1719
01:53:38.000 --> 01:53:45.000
So we're still on the video campaign under sponsored brand, correct,

1720
01:53:45.000 --> 01:53:48.000
on this page we're looking at right now?

1721
01:53:48.000 --> 01:53:49.000
No.

1722
01:53:49.000 --> 01:53:55.000
So we moved from we're actually doing product campaigns.

1723
01:53:55.000 --> 01:53:56.000
Okay, I missed that.

1724
01:53:56.000 --> 01:53:58.000
So we went to the product.

1725
01:53:58.000 --> 01:54:02.000
So when we did the video one, you just put all three words together.

1726
01:54:02.000 --> 01:54:04.000
All three words together, yes.

1727
01:54:04.000 --> 01:54:07.000
The product keyword thing, you put a keyword in there,

1728
01:54:07.000 --> 01:54:09.000
add keywords so it's separate.

1729
01:54:09.000 --> 01:54:11.000
Exactly.

1730
01:54:11.000 --> 01:54:15.000
So I will do one for this keyword, and then I will launch that keyword,

1731
01:54:15.000 --> 01:54:18.000
and I'll do it for the second keyword, right?

1732
01:54:18.000 --> 01:54:22.000
And number four, you asked a question.

1733
01:54:22.000 --> 01:54:25.000
So when I'm setting up a keyword for this.

1734
01:54:25.000 --> 01:54:27.000
I can't see that shot of your screen.

1735
01:54:28.000 --> 01:54:31.000
What are you guys seeing?

1736
01:54:31.000 --> 01:54:34.000
I see forecast.

1737
01:54:34.000 --> 01:54:37.000
Do you guys see my product?

1738
01:54:37.000 --> 01:54:39.000
Do you guys see it all?

1739
01:54:39.000 --> 01:54:43.000
I see her product.

1740
01:54:43.000 --> 01:54:45.000
Yeah, me too.

1741
01:54:45.000 --> 01:54:51.000
Okay.

1742
01:54:51.000 --> 01:54:55.000
She's inside the creating the ad right now.

1743
01:54:56.000 --> 01:54:58.000
I see it now.

1744
01:54:58.000 --> 01:55:00.000
Zoomed in.

1745
01:55:00.000 --> 01:55:06.240
says forecast on the right but oh yeah there's a forecast on the right but you should see

1746
01:55:06.240 --> 01:55:14.360
my product right yeah move over just a little bit more oh really okay let's see she's in

1747
01:55:14.360 --> 01:55:19.440
full margo it might be your settings yeah you have to be full screen because abby's

1748
01:55:19.440 --> 01:55:27.560
is full screen yeah let me show you it says original size oh change it to full screen

1749
01:55:27.560 --> 01:55:35.200
i don't see full screen but if i if i do fit window then it's too small i can't see what

1750
01:55:35.200 --> 01:55:41.440
she's doing but it's okay so we're on we did keyword targeting are we we're scrolling

1751
01:55:41.440 --> 01:55:49.160
down now yes so we did keyword targeting we put in our keyword right and we give amazon

1752
01:55:49.160 --> 01:55:59.480
app again remember your budget right you can decide to start low and then get data

1753
01:55:59.480 --> 01:56:05.640
and then come in here and make improvement um there's also the other side of things where

1754
01:56:05.640 --> 01:56:11.880
people actually build really high because they want the data really quickly so they

1755
01:56:11.880 --> 01:56:17.880
can make um decisions and that can cost you really much right so you can decide to do

1756
01:56:18.040 --> 01:56:31.000
lower negative keywords i wouldn't add anything wait to get results before you put in anything

1757
01:56:31.000 --> 01:56:40.600
for negative keyword so when it comes to bidding strategies again you can change it so you can

1758
01:56:40.600 --> 01:56:46.680
always come in here and change it so what i do is and what remakers we recommend is

1759
01:56:47.400 --> 01:56:56.120
for exact match campaigns start with fixed bids so what that means is amazon there's 60 cents

1760
01:56:56.120 --> 01:57:05.000
i'm giving you i'm learning do not change my 60 cents bid keep it at 60 cents right so i'm i'm

1761
01:57:05.000 --> 01:57:12.440
actually forcing amazon to only go with my 60 cents if i do dynamic bid only it means that they

1762
01:57:12.440 --> 01:57:19.320
can go down the bid right if i do up and down sometimes you can raise it as high as um they

1763
01:57:19.320 --> 01:57:24.760
used to say 100 they can really go oh they change it to 100 it used to be 600 i'm like no i'm not

1764
01:57:24.760 --> 01:57:32.280
doing that right so they can go as high but you want to keep them in a fixed bid why because you're

1765
01:57:32.280 --> 01:57:38.440
doing research you don't know so much about this how it's going to convert right so let's keep it

1766
01:57:38.440 --> 01:57:45.320
fixed and if the data shows that i'm converting i will come in here and change my um bids right

1767
01:57:46.360 --> 01:57:54.280
bid adjustment so placement right for placement keep it at zero percent

1768
01:57:54.280 --> 01:58:03.720
keep this at zero percent until you have data and i know for i know you mentioned that you want to

1769
01:58:03.720 --> 01:58:10.840
show up on top of search this is the place right if you've already set up the campaign go to placement

1770
01:58:10.840 --> 01:58:17.320
adjustment and you should be able to change it there right you can change this here and when i

1771
01:58:17.320 --> 01:58:27.720
change it what i'm saying is put me at top of search and the 60 cents that um i bid you can

1772
01:58:27.720 --> 01:58:34.760
increase that by 100 which means i'm going to pay 1.20 to be at top of search

1773
01:58:36.040 --> 01:58:43.800
right but when you are starting leave this at zero when you're looking at your data you'll be

1774
01:58:43.800 --> 01:58:49.880
able to tell where you're performing better it's not every keyword that you want to show up on top

1775
01:58:49.880 --> 01:58:57.640
of search some of them will just run you dry so follow the data if the data is telling you that

1776
01:58:57.640 --> 01:59:03.000
on rest of search you're converting really well that is where you want to put your money

1777
01:59:03.960 --> 01:59:12.920
you want to increase it there right abby um so on that spot too um so do you keep so i have some

1778
01:59:13.000 --> 01:59:18.840
that i did increase that top of search bid do you keep increasing it until you start showing

1779
01:59:18.840 --> 01:59:26.760
top of search or um yes you keep increasing the first thing is before you increase did you get

1780
01:59:26.760 --> 01:59:33.160
any impressions at top of search are you getting any impression no so i'm not getting gotten rest

1781
01:59:33.160 --> 01:59:40.440
i've gotten product pages for the most part but top of search i'm still not getting um i'm not

1782
01:59:40.440 --> 01:59:46.520
getting anything on top of search and i'm not my beta i'm not making any crazy beats um yeah but

1783
01:59:46.520 --> 01:59:52.200
yeah keep increasing this so you're showing up on top of search you're getting impressions

1784
01:59:52.200 --> 01:59:57.560
and you're showing up right then see are you going to convert but if you're not converting

1785
01:59:57.560 --> 01:59:59.800
then look at these three where are you

1786
02:00:00.000 --> 02:00:03.040
Where would you rather put your money?

1787
02:00:03.040 --> 02:00:04.920
Okay. Then on this page,

1788
02:00:04.920 --> 02:00:05.960
do I have another question?

1789
02:00:05.960 --> 02:00:09.560
If you go back up where you have the,

1790
02:00:09.560 --> 02:00:12.400
no, up some more, right there.

1791
02:00:12.400 --> 02:00:14.640
So to the right where you have the keyword.

1792
02:00:14.640 --> 02:00:16.800
So do you leave, so usually I take away

1793
02:00:16.800 --> 02:00:19.400
the keyword related to your product category.

1794
02:00:19.400 --> 02:00:21.180
So if you're doing an exact match,

1795
02:00:21.180 --> 02:00:23.640
do you want to leave those two then?

1796
02:00:23.640 --> 02:00:25.960
You want to take that away, right?

1797
02:00:25.960 --> 02:00:26.280
Okay.

1798
02:00:26.280 --> 02:00:28.440
Otherwise, we'll run it on all keywords,

1799
02:00:28.440 --> 02:00:30.200
and thanks for reminding me of that.

1800
02:00:30.200 --> 02:00:33.240
We run on all keywords that are related to your category.

1801
02:00:33.240 --> 02:00:37.440
You just want to give it your keywords to run on.

1802
02:00:37.440 --> 02:00:39.680
When would you leave that on?

1803
02:00:39.680 --> 02:00:42.000
Do you like when you're doing a broad match or a different,

1804
02:00:42.000 --> 02:00:43.280
like when would you ever leave the other one?

1805
02:00:43.280 --> 02:00:47.200
When you're doing a category campaign, I would do that.

1806
02:00:47.320 --> 02:00:50.040
When you're doing a category campaign,

1807
02:00:50.040 --> 02:00:50.960
you can always do that.

1808
02:00:50.960 --> 02:00:54.040
So when you go to product targeting,

1809
02:00:54.040 --> 02:00:55.360
and for product targeting,

1810
02:00:55.360 --> 02:00:58.000
it doesn't even give you that option, right?

1811
02:00:59.000 --> 02:01:01.240
Category campaigns work for some products,

1812
02:01:01.240 --> 02:01:03.000
but not all products, right?

1813
02:01:03.000 --> 02:01:05.520
So if you want to do a category campaign,

1814
02:01:05.520 --> 02:01:07.440
you can do that, right?

1815
02:01:07.440 --> 02:01:10.120
You can also refine and all that.

1816
02:01:10.120 --> 02:01:12.120
It will give you some of these,

1817
02:01:12.120 --> 02:01:16.680
but for exact match, for ranking and performance,

1818
02:01:16.680 --> 02:01:18.960
I wouldn't really go,

1819
02:01:18.960 --> 02:01:21.360
unless you have the budget for it, I would try.

1820
02:01:22.720 --> 02:01:23.560
Thank you.

1821
02:01:23.560 --> 02:01:24.400
Yeah, I've been taking it off.

1822
02:01:24.400 --> 02:01:26.840
So just wanted to make sure I was doing the right thing.

1823
02:01:29.000 --> 02:01:29.840
All right.

1824
02:01:31.480 --> 02:01:33.880
So again, the same naming,

1825
02:01:33.880 --> 02:01:36.200
you put it in a portfolio here,

1826
02:01:37.560 --> 02:01:40.760
and then you leave end dates blank.

1827
02:01:40.760 --> 02:01:43.400
Look at your budget again, put in a budget,

1828
02:01:43.400 --> 02:01:45.880
and you launch that campaign, right?

1829
02:01:45.880 --> 02:01:50.880
So that would be an exact keyword campaign.

1830
02:01:51.320 --> 02:01:54.160
What would be a daily budget?

1831
02:01:54.280 --> 02:01:57.400
So your daily budget should come from the budget

1832
02:01:57.400 --> 02:02:01.400
that your budget that we go from the Power Profit to,

1833
02:02:01.400 --> 02:02:03.480
to run your whole ads, right?

1834
02:02:03.480 --> 02:02:05.880
So work it from there, right?

1835
02:02:05.880 --> 02:02:10.880
So if I have, let's say if my total budget for launch

1836
02:02:11.880 --> 02:02:15.400
is $1,000 to sell everything,

1837
02:02:15.400 --> 02:02:19.840
and I'm putting 40% of that towards launch,

1838
02:02:20.320 --> 02:02:24.320
that is about $400 for launch, right?

1839
02:02:24.320 --> 02:02:27.240
So the $400, if I have,

1840
02:02:27.240 --> 02:02:31.800
if I'm going for five campaigns or four campaigns,

1841
02:02:31.800 --> 02:02:34.000
each campaign get $100,

1842
02:02:34.000 --> 02:02:38.440
but then no $100 a day, $100 for 90 days, right?

1843
02:02:38.440 --> 02:02:41.640
So I have to divide that to get a daily campaign.

1844
02:02:41.640 --> 02:02:44.920
So sometimes you don't have to do so many campaigns,

1845
02:02:44.960 --> 02:02:48.520
a few campaigns, or you can reduce your bids,

1846
02:02:48.520 --> 02:02:49.920
make sure you're optimizing

1847
02:02:49.920 --> 02:02:53.120
and get an organic sales as well.

1848
02:02:53.120 --> 02:02:54.320
Does that help, Margot?

1849
02:02:55.560 --> 02:02:59.240
Yeah, a lot of numbers.

1850
02:02:59.240 --> 02:03:00.800
Yeah, I know.

1851
02:03:02.880 --> 02:03:07.200
Okay, so that is for rank.

1852
02:03:08.520 --> 02:03:11.360
So another thing that you can do

1853
02:03:11.840 --> 02:03:12.880
for rank.

1854
02:03:14.040 --> 02:03:16.720
So another type of campaign for reset

1855
02:03:16.720 --> 02:03:17.960
is what we talked about.

1856
02:03:17.960 --> 02:03:21.040
So again, same naming system, you choose your product,

1857
02:03:22.720 --> 02:03:26.200
you do automatic targeting, right?

1858
02:03:26.200 --> 02:03:28.600
I love auto campaigns,

1859
02:03:28.600 --> 02:03:31.560
especially when you launch a product.

1860
02:03:31.560 --> 02:03:33.480
Now, the only downside to this

1861
02:03:33.480 --> 02:03:36.560
is if you're not scheduling to sit down

1862
02:03:36.560 --> 02:03:40.200
and look at your numbers, it will run dry.

1863
02:03:40.200 --> 02:03:43.800
Amazon will show your product every space you can find it.

1864
02:03:43.800 --> 02:03:46.160
That is why when you're running, you understand,

1865
02:03:46.160 --> 02:03:47.040
you wanna make sure

1866
02:03:47.040 --> 02:03:50.120
that you don't have so many irrelevant keywords in there

1867
02:03:50.120 --> 02:03:53.800
because it will put you everywhere, right?

1868
02:03:53.800 --> 02:03:56.480
You're giving them the chance to like research,

1869
02:03:56.480 --> 02:03:59.720
it will put you everywhere and people will click a lot.

1870
02:03:59.720 --> 02:04:02.640
So you have to make sure you're coming in here,

1871
02:04:02.640 --> 02:04:04.800
going into your search terms,

1872
02:04:04.800 --> 02:04:07.440
taking out irrelevant keywords.

1873
02:04:07.440 --> 02:04:09.360
Any keyword, well,

1874
02:04:10.400 --> 02:04:13.960
I think this is something students get confused with.

1875
02:04:13.960 --> 02:04:17.840
So keywords are what you are putting in.

1876
02:04:17.840 --> 02:04:20.600
Search term is what the customer is using

1877
02:04:20.600 --> 02:04:21.960
to find a product.

1878
02:04:21.960 --> 02:04:24.240
So when Amazon give you reports

1879
02:04:24.240 --> 02:04:27.720
for automatic targeting or broad campaign

1880
02:04:27.720 --> 02:04:31.280
or phrase campaign, they give you search terms,

1881
02:04:31.280 --> 02:04:36.280
which means the terms customers are actually coming in

1882
02:04:36.640 --> 02:04:38.880
and finding your products with.

1883
02:04:38.880 --> 02:04:43.200
If any of those search terms customers are finding you with

1884
02:04:43.200 --> 02:04:45.000
is not relevant to your product.

1885
02:04:45.000 --> 02:04:47.840
Let's say I have a blue,

1886
02:04:47.840 --> 02:04:49.840
I'm selling a blue mug

1887
02:04:49.840 --> 02:04:52.840
and everyone is coming in there and typing in,

1888
02:04:52.840 --> 02:04:54.920
okay, I'm selling a pink mug

1889
02:04:54.920 --> 02:04:57.960
and everyone is coming in and typing in blue mug.

1890
02:04:57.960 --> 02:04:59.680
I want to negative target that.

1891
02:05:00.000 --> 02:05:04.240
on Amazon, anything that is blue mark is not my product.

1892
02:05:04.240 --> 02:05:08.000
Don't show any customer that is typing in blue mark,

1893
02:05:08.000 --> 02:05:09.680
my product, right?

1894
02:05:09.680 --> 02:05:14.680
You want to come in to any research campaign

1895
02:05:14.720 --> 02:05:16.400
as often as possible.

1896
02:05:16.400 --> 02:05:19.900
Otherwise it will run you dry, right?

1897
02:05:19.900 --> 02:05:22.480
So let's make sure we are scheduling that in

1898
02:05:22.480 --> 02:05:24.360
and we are doing that.

1899
02:05:24.360 --> 02:05:28.720
So for auto-targeting, again,

1900
02:05:28.720 --> 02:05:30.880
you can go with Amazon suggested bid

1901
02:05:30.880 --> 02:05:34.880
or you can go low, testing the waters, right?

1902
02:05:34.880 --> 02:05:36.720
And then when the data is telling you

1903
02:05:36.720 --> 02:05:38.240
you're not getting impressions,

1904
02:05:38.240 --> 02:05:41.320
you increase your bid so you're seen, right?

1905
02:05:41.320 --> 02:05:43.200
For auto-targeting campaign,

1906
02:05:43.200 --> 02:05:47.640
I always go dynamic bids down only.

1907
02:05:47.640 --> 02:05:49.440
Don't go above my budget

1908
02:05:50.320 --> 02:05:53.720
because you're doing research, don't overspend.

1909
02:05:53.720 --> 02:05:57.800
You can go below, but don't overspend, right?

1910
02:05:57.800 --> 02:06:01.760
I also don't do bid adjustments at all.

1911
02:06:01.760 --> 02:06:05.760
I wait to get about a month of data looking at this

1912
02:06:05.760 --> 02:06:08.040
before I do any adjustments here.

1913
02:06:10.080 --> 02:06:13.960
And you just follow the same procedure as below.

1914
02:06:13.960 --> 02:06:16.560
Again, the step-by-step process

1915
02:06:16.560 --> 02:06:21.560
of how to create all these campaigns is in phase four.

1916
02:06:21.720 --> 02:06:24.960
But if you guys need it, I had Tiffany pull it.

1917
02:06:24.960 --> 02:06:27.760
We will add it to your workshop for you

1918
02:06:27.760 --> 02:06:30.120
so that you can have access to that.

1919
02:06:31.200 --> 02:06:32.240
Carissa, go ahead.

1920
02:06:34.680 --> 02:06:35.960
So I just had a question.

1921
02:06:35.960 --> 02:06:40.960
Like when you were doing the sponsored product campaign,

1922
02:06:41.240 --> 02:06:42.880
at the bottom of mine,

1923
02:06:42.880 --> 02:06:46.160
it automatically had checked increased bids

1924
02:06:46.160 --> 02:06:48.280
for high traffic days.

1925
02:06:48.280 --> 02:06:50.560
I was gonna uncheck that.

1926
02:06:50.560 --> 02:06:52.120
Is that what you would recommend?

1927
02:06:52.120 --> 02:06:53.560
Uncheck it, yes.

1928
02:06:53.560 --> 02:06:54.600
Okay.

1929
02:06:55.120 --> 02:06:58.840
So Amazon is finding any ways to make money from you, right?

1930
02:06:58.840 --> 02:07:01.000
So uncheck it.

1931
02:07:01.000 --> 02:07:05.120
I have, I saw my, this one is like, increase your bid.

1932
02:07:05.120 --> 02:07:07.560
So I did this last year.

1933
02:07:07.560 --> 02:07:10.480
So it's recommending the same thing for Mother's Day.

1934
02:07:10.480 --> 02:07:12.560
I'm like, no, I'm not doing that this year.

1935
02:07:12.560 --> 02:07:16.920
So uncheck it unless you want to do it, right?

1936
02:07:16.920 --> 02:07:17.760
Okay, yeah.

1937
02:07:17.760 --> 02:07:18.680
I wanted to uncheck it,

1938
02:07:18.680 --> 02:07:20.880
but I just wanna make sure with you first.

1939
02:07:20.880 --> 02:07:22.440
You can uncheck that.

1940
02:07:25.600 --> 02:07:29.440
Do you guys, will you guys want to go to a breakout room,

1941
02:07:29.440 --> 02:07:31.200
look at the budget?

1942
02:07:31.200 --> 02:07:33.480
We have just 10 minutes to do that.

1943
02:07:37.680 --> 02:07:39.520
Okay, let's do that.

1944
02:07:39.520 --> 02:07:41.600
Okay, I'm gonna stop sharing my screen.

1945
02:07:44.680 --> 02:07:48.080
And I'm not reading the chat.

1946
02:07:48.080 --> 02:07:51.840
So if you can see anything, please raise your hand.

1947
02:07:51.840 --> 02:07:54.040
So we are gonna have two rooms again.

1948
02:07:55.600 --> 02:07:58.600
And please don't leave.

1949
02:07:58.600 --> 02:08:02.600
If Zoom kicks you out, come back in.

1950
02:08:02.600 --> 02:08:04.400
So we want to close well.

1951
02:08:04.400 --> 02:08:07.400
So if Zoom should kick you out, just come back right in.

1952
02:08:07.400 --> 02:08:12.400
Okay, so we put in 10 minutes on the clock.

1953
02:08:14.240 --> 02:08:17.120
Hey, Abby, another quick question I just thought of.

1954
02:08:17.120 --> 02:08:20.000
When you did, when you first started the,

1955
02:08:20.000 --> 02:08:22.120
showing us like the sponsor brands and everything,

1956
02:08:22.120 --> 02:08:26.120
there was a point where you were talking about brand defense

1957
02:08:26.120 --> 02:08:28.040
and you said if you have multiple ASINs

1958
02:08:28.040 --> 02:08:29.960
that you can put them together in there.

1959
02:08:29.960 --> 02:08:32.720
Does it work the same way if you have one product,

1960
02:08:32.720 --> 02:08:34.520
but variations of that product?

1961
02:08:36.000 --> 02:08:37.320
You can.

1962
02:08:37.320 --> 02:08:38.640
Yeah, would you recommend?

1963
02:08:38.640 --> 02:08:41.080
Have you tried virtual bundling too?

1964
02:08:42.080 --> 02:08:43.200
Not yet.

1965
02:08:43.200 --> 02:08:45.200
Okay, so you can do it.

1966
02:08:45.200 --> 02:08:46.040
You can do it.

1967
02:08:46.040 --> 02:08:46.880
You can do it.

1968
02:08:47.760 --> 02:08:49.080
Not yet.

1969
02:08:49.080 --> 02:08:51.160
Okay, so do that.

1970
02:08:51.160 --> 02:08:55.040
Use all your variation as a defense, right?

1971
02:08:55.040 --> 02:08:58.040
Run ads for all the ASINs.

1972
02:08:58.040 --> 02:09:00.360
The good thing is you don't spend so much on it,

1973
02:09:00.360 --> 02:09:02.120
but you're defending your own product.

1974
02:09:02.120 --> 02:09:04.480
So run ads for all the different ASINs

1975
02:09:04.480 --> 02:09:06.440
and then do virtual bundling.

1976
02:09:06.440 --> 02:09:08.360
Like bundle all those virtually.

1977
02:09:08.360 --> 02:09:09.760
You don't have to physically do it.

1978
02:09:09.760 --> 02:09:12.000
So customers are saying, oh, if I buy this one,

1979
02:09:12.000 --> 02:09:13.480
I can buy this one, right?

1980
02:09:13.480 --> 02:09:16.040
Do virtual bundling as well and do brand protection.

1981
02:09:16.040 --> 02:09:19.440
So it will make your lesson looks longer

1982
02:09:19.440 --> 02:09:20.600
and it will kick people.

1983
02:09:20.600 --> 02:09:24.120
Amazon cannot run so many ads on your product.

1984
02:09:24.120 --> 02:09:25.120
Okay.

1985
02:09:25.120 --> 02:09:25.960
Yeah.

1986
02:09:25.960 --> 02:09:26.800
Thank you.

1987
02:09:32.520 --> 02:09:33.360
Okay.

1988
02:09:34.600 --> 02:09:36.280
Let's go to our rooms

1989
02:09:36.280 --> 02:09:38.480
and I'll see you guys in 10 minutes.

1990
02:09:39.480 --> 02:09:43.480
Okay, I think I'm leaving the rest of us in this room.

1991
02:09:43.480 --> 02:09:44.960
What do you guys think?

1992
02:09:44.960 --> 02:09:46.280
It's fine.

1993
02:09:46.280 --> 02:09:47.120
Okay.

1994
02:09:47.120 --> 02:09:48.440
I'm with it.

1995
02:09:48.440 --> 02:09:53.440
If anyone wants to share their screens or any questions,

1996
02:09:53.800 --> 02:09:56.600
or we can work on their budget calculator,

1997
02:09:56.600 --> 02:09:59.360
or we can work on their budget calculator.

1998
02:09:59.360 --> 02:10:01.360
So if you have any questions,

1999
02:10:00.000 --> 02:10:02.000
or whatever you guys want to work on.

2000
02:10:01.360 --> 02:10:03.400
please feel free to reach out to us.

2001
02:10:03.400 --> 02:10:05.560
We'll be happy to answer any questions.

2002
02:10:18.280 --> 02:10:21.320
You said you have this step-by-step on Facebook

2003
02:10:21.320 --> 02:10:23.760
for this, about PPC?

2004
02:10:23.760 --> 02:10:26.160
Yeah, so for Facebook,

2005
02:10:26.160 --> 02:10:31.160
we have, we've divided phase three into launch

2006
02:10:34.540 --> 02:10:35.840
and then discovery, right?

2007
02:10:35.840 --> 02:10:38.880
So all the videos are there.

2008
02:10:38.880 --> 02:10:42.320
All the step-by-step videos are there for you to set it up

2009
02:10:42.320 --> 02:10:44.440
if that's what you're looking for, yeah.

2010
02:10:45.440 --> 02:10:49.520
And you can find this in the Rainmaker app or?

2011
02:10:49.520 --> 02:10:54.520
In the Rainmaker, we call it the Rainmaker training portal.

2012
02:10:55.280 --> 02:10:58.640
So where all your courses are, right?

2013
02:10:58.640 --> 02:11:00.200
The place where all your courses are,

2014
02:11:00.200 --> 02:11:02.000
yeah, it should be there.

2015
02:11:02.000 --> 02:11:02.840
Okay.

2016
02:11:02.840 --> 02:11:03.720
Yeah.

2017
02:11:03.720 --> 02:11:04.560
Thank you.

2018
02:11:04.560 --> 02:11:07.920
Nicole, go ahead, go for it, ask your question.

2019
02:11:07.920 --> 02:11:12.920
Okay, my question is if I sign up for your package,

2020
02:11:13.480 --> 02:11:15.160
when does the start date,

2021
02:11:15.160 --> 02:11:17.840
like if I'm going to be away for a little bit,

2022
02:11:17.840 --> 02:11:19.160
but I mean, it's not a long time,

2023
02:11:19.160 --> 02:11:21.760
but could it start like instead,

2024
02:11:21.760 --> 02:11:23.200
could it start in the middle of May

2025
02:11:23.200 --> 02:11:24.640
and go through the middle of June?

2026
02:11:24.640 --> 02:11:27.120
Or is it better to start at the beginning of a month?

2027
02:11:27.120 --> 02:11:29.360
Like how did, when is the start date?

2028
02:11:29.360 --> 02:11:31.080
I think we can do that for you.

2029
02:11:31.080 --> 02:11:31.920
Okay.

2030
02:11:31.920 --> 02:11:33.520
If you want to start in May, we can do that for you.

2031
02:11:33.520 --> 02:11:35.520
Okay, so we could start like mid month,

2032
02:11:35.520 --> 02:11:36.680
like something like that.

2033
02:11:36.680 --> 02:11:37.520
Okay, perfect.

2034
02:11:37.520 --> 02:11:38.360
Yes, we can do that.

2035
02:11:38.360 --> 02:11:42.680
And with like, with the strategy session,

2036
02:11:42.680 --> 02:11:46.920
I'm like, okay, I have my product established

2037
02:11:46.920 --> 02:11:47.800
and everything.

2038
02:11:47.800 --> 02:11:49.880
The only thing is, is that I think I've been

2039
02:11:49.880 --> 02:11:52.840
in the wrong category this entire time.

2040
02:11:53.480 --> 02:11:55.760
And it's coming up not good.

2041
02:11:55.760 --> 02:11:57.840
So I finally think because of you,

2042
02:11:57.840 --> 02:11:59.760
I figured out my category.

2043
02:11:59.760 --> 02:12:02.120
So do you look at everything that I have

2044
02:12:02.120 --> 02:12:03.680
and then you just go through and say, okay,

2045
02:12:03.680 --> 02:12:06.280
let's set it up this way, that way, that way.

2046
02:12:06.280 --> 02:12:07.680
And we just do trial and error

2047
02:12:07.680 --> 02:12:10.280
and then we get it until it's maxed out.

2048
02:12:10.280 --> 02:12:11.280
That's exactly what we do.

2049
02:12:11.280 --> 02:12:13.040
So our first session will be,

2050
02:12:13.040 --> 02:12:15.120
let's look at everything, right?

2051
02:12:15.120 --> 02:12:17.280
We look at everything, then we have a plan.

2052
02:12:18.320 --> 02:12:21.080
So we, I will make sure that like every week

2053
02:12:21.080 --> 02:12:22.320
I'm flowing up with you.

2054
02:12:22.800 --> 02:12:23.640
What are you doing?

2055
02:12:23.640 --> 02:12:25.920
Like, and you have any questions you're asking me as well.

2056
02:12:25.920 --> 02:12:26.760
Right?

2057
02:12:26.760 --> 02:12:29.000
Then the two other sessions that you have,

2058
02:12:30.040 --> 02:12:31.520
it depends on how you schedule it,

2059
02:12:31.520 --> 02:12:32.560
but we'll look at it.

2060
02:12:32.560 --> 02:12:33.840
How is it improving?

2061
02:12:33.840 --> 02:12:35.000
What can we do?

2062
02:12:35.000 --> 02:12:36.120
Right?

2063
02:12:36.120 --> 02:12:36.960
Perfect.

2064
02:12:36.960 --> 02:12:38.160
Okay, wonderful.

2065
02:12:38.160 --> 02:12:40.400
And you look at the listing and like-

2066
02:12:40.400 --> 02:12:42.600
Listing, yeah, everything.

2067
02:12:42.600 --> 02:12:43.760
Okay, perfect.

2068
02:12:43.760 --> 02:12:44.840
Thank you so much.

2069
02:12:44.840 --> 02:12:45.880
You're very welcome.

2070
02:12:46.960 --> 02:12:51.000
I have a really, I have a really simple question.

2071
02:12:51.000 --> 02:12:52.160
Oh, I'm sorry.

2072
02:12:53.000 --> 02:12:53.840
Oh, no, no problem.

2073
02:12:53.840 --> 02:12:55.800
I was just, just say, I was wondering the same

2074
02:12:55.800 --> 02:12:59.000
because Nicole just asked, you know, Abby

2075
02:12:59.000 --> 02:13:00.400
about the question I'm having in mind.

2076
02:13:00.400 --> 02:13:02.600
Like, oh, I want to, you know, do the coaching too,

2077
02:13:02.600 --> 02:13:05.080
but does it has to be right away?

2078
02:13:05.080 --> 02:13:07.800
You know, if not, that's really cool that, you know,

2079
02:13:07.800 --> 02:13:12.520
because I'm really busy on starting next month.

2080
02:13:12.520 --> 02:13:13.640
I mean, I want to do next month,

2081
02:13:13.640 --> 02:13:14.480
but at the same time,

2082
02:13:14.480 --> 02:13:16.480
I know I have a lot of stuff going on.

2083
02:13:16.480 --> 02:13:19.880
So I was wondering if I can start somewhere on,

2084
02:13:19.880 --> 02:13:21.760
like in the middle of June.

2085
02:13:22.480 --> 02:13:24.200
Are you launching?

2086
02:13:24.200 --> 02:13:25.040
Have you launched?

2087
02:13:25.040 --> 02:13:26.360
Not yet, not yet.

2088
02:13:26.360 --> 02:13:28.160
When do you hope to launch?

2089
02:13:29.560 --> 02:13:32.200
Hopefully on, till the end of July.

2090
02:13:32.200 --> 02:13:34.000
So maybe somewhere in July.

2091
02:13:34.000 --> 02:13:35.320
Okay, okay.

2092
02:13:35.320 --> 02:13:37.640
So you need to start doing your keyword research.

2093
02:13:37.640 --> 02:13:40.920
And so, yeah, it's, it works, right?

2094
02:13:40.920 --> 02:13:42.600
If June works for you, it works.

2095
02:13:42.600 --> 02:13:45.520
We'll do your keyword research, right?

2096
02:13:45.520 --> 02:13:49.960
We'll make sure, okay, your TRCRK is still the right TRCRK.

2097
02:13:49.960 --> 02:13:52.000
Then we'll do your keyword research.

2098
02:13:52.000 --> 02:13:56.440
We'll set you up on Amazon with your listing and everything.

2099
02:13:56.440 --> 02:13:59.680
I will take a look at your images first

2100
02:13:59.680 --> 02:14:01.880
before you even go live, right?

2101
02:14:01.880 --> 02:14:05.040
We want to make sure you are coming out strong, right?

2102
02:14:05.040 --> 02:14:08.960
So if you want to do June, that works as well.

2103
02:14:08.960 --> 02:14:09.800
Okay.

2104
02:14:09.800 --> 02:14:10.640
Thank you.

2105
02:14:13.480 --> 02:14:14.880
Margot, did you have a question for me?

2106
02:14:14.880 --> 02:14:18.120
Yeah, so I got the budget up

2107
02:14:18.120 --> 02:14:20.440
from somebody who sent it in the chat,

2108
02:14:20.440 --> 02:14:25.440
but I don't know how to save it and make it my own.

2109
02:14:26.920 --> 02:14:29.360
Okay, Margot, so go to file.

2110
02:14:29.360 --> 02:14:30.400
Do you see file?

2111
02:14:30.400 --> 02:14:31.880
I do see file.

2112
02:14:31.880 --> 02:14:34.080
Okay, and make a copy.

2113
02:14:35.600 --> 02:14:36.760
Okay.

2114
02:14:36.760 --> 02:14:38.440
Yeah, so if you make a copy,

2115
02:14:38.440 --> 02:14:40.040
it should create your own copy.

2116
02:14:40.040 --> 02:14:42.920
You can make changes to it, right?

2117
02:14:42.920 --> 02:14:45.560
This is how I plan my launch.

2118
02:14:45.600 --> 02:14:47.760
But if, let's say,

2119
02:14:49.920 --> 02:14:51.280
looking at your competition,

2120
02:14:51.280 --> 02:14:53.760
you don't think you need 50% organic sales.

2121
02:14:53.760 --> 02:14:54.840
You need only 40.

2122
02:14:54.840 --> 02:14:56.680
You can change that data as well.

2123
02:14:56.680 --> 02:14:58.840
Okay, that worked.

2124
02:14:58.840 --> 02:14:59.680
Yeah.

2125
02:14:59.680 --> 02:15:00.520
Okay.

2126
02:15:00.000 --> 02:15:08.960
now it's my own now it's now it's mine okay yes any other questions or anything you guys

2127
02:15:08.960 --> 02:15:22.320
want us to work through i have a question um since i okay i launched my product but it didn't do as

2128
02:15:22.320 --> 02:15:27.360
well as i thought and i know where my i was wrong category and i didn't really know how to advertise

2129
02:15:28.320 --> 02:15:34.800
i gave it to um someone to advertise for me but same thing came up and it's the wrong keywords

2130
02:15:35.440 --> 02:15:41.920
so when we start will we look at like all different categories and verify the correct

2131
02:15:43.600 --> 02:15:50.320
yes word okay yes so what we will do is we will find a product that is similar a couple product

2132
02:15:50.320 --> 02:15:57.360
that is similar to yours okay what category are they in right and then we'll make sure you are

2133
02:15:57.360 --> 02:16:04.320
in the right category first okay usually when you change your category it means that your rank also

2134
02:16:04.320 --> 02:16:10.960
falls for some of the keywords right so then we'll make sure you're ranked first before we even push

2135
02:16:10.960 --> 02:16:18.080
for ppc okay perfect perfect thank you so much you're very welcome and i would love to see all

2136
02:16:18.160 --> 02:16:24.320
the data of um the ppc and everything they do right because that's data you paid for right

2137
02:16:24.320 --> 02:16:30.960
so i would love to see everything and so we make decisions from there perfect so you pretty much do

2138
02:16:31.600 --> 02:16:38.799
like a product overhaul product overhaul yeah okay perfect okay thank you yeah

2139
02:16:41.360 --> 02:16:47.280
okay any other questions for me so there was a question in the chat about how long

2140
02:16:47.280 --> 02:16:55.680
this replay will be available oh the replay is available to you forever oh really it will be in

2141
02:16:55.680 --> 02:17:05.520
your training um app i don't know under launch relaunch so relaunch yes it will be in the

2142
02:17:05.520 --> 02:17:14.000
pre-launch is that yeah yeah launch uh launch pre-launch yeah okay launch in that ringmaker app

2143
02:17:14.000 --> 02:17:19.520
yeah it will it will live there for you forever yeah oh okay because i thought you said that that

2144
02:17:19.520 --> 02:17:27.280
was only that chat was only good for the weekend so the chat is good for the weekend right okay

2145
02:17:27.280 --> 02:17:29.760
let me show you let me show you what i'm talking about

2146
02:17:30.240 --> 02:17:38.320
so do you okay i i think i'm in admin you guys have access to this i'm talking about this ringmaker

2147
02:17:39.520 --> 02:17:43.120
portal yeah there are so many things that you guys don't have here but

2148
02:17:44.639 --> 02:17:51.200
if this is what i'm talking about when you have the dashboard the courses so when you go to courses

2149
02:17:51.200 --> 02:17:59.040
we added that for anyone who registered for this training i don't even think they've added it to

2150
02:17:59.040 --> 02:18:05.840
mine yet i thought i saw okay but that's where it would be all right it will be for you yes that is

2151
02:18:05.840 --> 02:18:08.240
where it will be for you yeah

2152
02:18:08.719 --> 02:18:11.600
any questions for me otherwise i'll jump to the other room

2153
02:18:11.600 --> 02:18:19.040
and i'll bring all of us back to this room i will you guys don't have to go anywhere because i didn't

2154
02:18:19.040 --> 02:18:26.000
take you out so i'll bring our contact this is great thank you thank you thank you for

2155
02:18:26.000 --> 02:18:33.200
sharing who you are with all the way i wanted to thank you for liking the video

2156
02:18:33.280 --> 02:18:38.240
well you guys don't have to go anywhere because i didn't take you out so i'll bring i'll come

2157
02:18:38.240 --> 02:18:44.160
back to this room and i'll bring them back i have one more question abby um the link that

2158
02:18:44.160 --> 02:18:49.600
you shared for your program how long does that link last does it last until monday or

2159
02:18:51.120 --> 02:18:58.480
till monday till monday okay very few spots um yeah okay so sign up the earlier the better

2160
02:18:59.440 --> 02:19:06.719
exactly a discount so if you go to the real maker um upgrades you see that it's two thousand dollars

2161
02:19:06.719 --> 02:19:11.920
got it so the discount for 500 is till monday okay perfect thank you

2162
02:19:13.440 --> 02:19:18.639
joah i forgot to mention that to you as well so the discount is so um okay okay

2163
02:19:18.639 --> 02:19:24.160
okay that's okay thank you all right okay i will be back ladies i'll be back let me

2164
02:19:24.160 --> 02:19:33.440
see what's going on in the other room

2165
02:19:54.160 --> 02:19:54.660
you

2166
02:20:00.000 --> 02:20:19.600
I have to leave in like a little bit, so I think I'm just going to leave right now, actually,

2167
02:20:19.600 --> 02:20:21.840
because they're waiting for me.

2168
02:20:21.840 --> 02:20:23.840
Thank you, lady. Have a good day. I have to go.

2169
02:20:23.840 --> 02:20:24.840
Thank you. You too.

2170
02:20:24.840 --> 02:20:25.840
Bye.

2171
02:20:40.840 --> 02:20:42.840
Can you hear me, ladies?

2172
02:20:42.840 --> 02:20:46.840
Oh, good. I think both of you are on mute.

2173
02:20:46.840 --> 02:20:47.840
There you go.

2174
02:20:47.840 --> 02:20:48.840
Hello.

2175
02:20:51.840 --> 02:20:55.840
That's good. I normally do the same thing, drive and listen.

2176
02:20:55.840 --> 02:20:56.840
Yeah.

2177
02:20:56.840 --> 02:20:57.840
Yeah.

2178
02:20:57.840 --> 02:20:58.840
Yeah.

2179
02:20:58.840 --> 02:21:00.840
I'm worried the dogs are going to bark.

2180
02:21:00.840 --> 02:21:03.840
Oh, don't worry. It becomes a skill.

2181
02:21:03.840 --> 02:21:13.840
I did find these trainings under courses, under additional resources and training. The videos are there.

2182
02:21:13.840 --> 02:21:14.840
Perfect.

2183
02:21:14.840 --> 02:21:15.840
Okay.

2184
02:21:15.840 --> 02:21:18.840
And this one, today says coming soon.

2185
02:21:19.840 --> 02:21:23.840
Have you guys launched your product yet?

2186
02:21:23.840 --> 02:21:32.840
My product is at Amazon, and I got a listing, and I sell maybe one a week.

2187
02:21:32.840 --> 02:21:37.840
I haven't done an actual launch, and I never set up PPC.

2188
02:21:37.840 --> 02:21:41.840
So that's where I'm at.

2189
02:21:44.840 --> 02:21:47.840
Oh, go ahead. Sorry. Go ahead, Melinda.

2190
02:21:47.840 --> 02:21:51.840
I launched a month ago, exactly a month ago.

2191
02:21:51.840 --> 02:21:58.840
And I work full time, and so I just knew I didn't have time to learn all this at the moment.

2192
02:21:58.840 --> 02:22:03.840
So I hired AMC OneStop.

2193
02:22:03.840 --> 02:22:09.840
It's one of the brain maker, whatever you call them, suggestions.

2194
02:22:09.840 --> 02:22:15.840
And I hired a campaign manager, and she runs my PPC for me.

2195
02:22:15.840 --> 02:22:19.840
So I really don't know what she's doing, if I'm being honest with you.

2196
02:22:19.840 --> 02:22:22.840
Right. How is the sales?

2197
02:22:22.840 --> 02:22:31.840
Good. I've been selling on average 3.8 a day, so almost four a day.

2198
02:22:31.840 --> 02:22:36.840
So yeah, in my first month, I've had 127 sales.

2199
02:22:36.840 --> 02:22:37.840
Nice.

2200
02:22:37.840 --> 02:22:38.840
Congratulations.

2201
02:22:38.840 --> 02:22:39.840
Can I ask what your product is?

2202
02:22:39.840 --> 02:22:46.840
Yeah, absolutely. My product is a martial arts belt display rack.

2203
02:22:46.840 --> 02:22:54.840
So my husband and I own a martial arts school, and so it's a rack that students can put their belts on and display them.

2204
02:22:54.840 --> 02:22:56.840
And so it's like a wall hanging.

2205
02:22:56.840 --> 02:23:00.840
Yes. Yeah. Neat. Good idea.

2206
02:23:01.840 --> 02:23:15.840
So I mean, it's a pretty small niche, but I've been encouraged in the first month that I've sold about four a day.

2207
02:23:15.840 --> 02:23:17.840
But I'm not making any money right now.

2208
02:23:17.840 --> 02:23:20.840
She's right about not making money right out the gate.

2209
02:23:20.840 --> 02:23:23.840
I'm like, I'm literally upside down right now.

2210
02:23:23.840 --> 02:23:25.840
I am so far in the hole.

2211
02:23:25.840 --> 02:23:27.840
It's not even funny.

2212
02:23:27.840 --> 02:23:28.840
Yeah, so am I.

2213
02:23:28.840 --> 02:23:29.840
It's upsetting.

2214
02:23:29.840 --> 02:23:30.840
Yeah.

2215
02:23:30.840 --> 02:23:31.840
It's upsetting.

2216
02:23:31.840 --> 02:23:32.840
I'm right with you.

2217
02:23:32.840 --> 02:23:33.840
I know.

2218
02:23:33.840 --> 02:23:36.840
Even though I'm selling, I'm still so far under.

2219
02:23:36.840 --> 02:23:49.840
And my profit margin, you know, when we got our product qualified, I was at a high 33%, like, I don't know, 35 or six or something for, you know, profit margin.

2220
02:23:49.840 --> 02:23:54.840
I'm negative right now.

2221
02:23:54.840 --> 02:24:00.840
Yeah, my product, when, because it was the done for your research.

2222
02:24:00.840 --> 02:24:04.840
Oh, yeah, they were selling for like 19 to $21.

2223
02:24:04.840 --> 02:24:07.840
So my profit was going to be great.

2224
02:24:07.840 --> 02:24:15.840
And then when I finally got my got to put my product there like, you know, nine months to a year later when I finally got my product.

2225
02:24:16.840 --> 02:24:18.840
They're $10.

2226
02:24:18.840 --> 02:24:23.840
And my competitors, so I had to cut my my price in half.

2227
02:24:23.840 --> 02:24:24.840
Nobody was.

2228
02:24:24.840 --> 02:24:29.840
Yeah, nobody's gonna pay $20 for mine when my competitors are 10.

2229
02:24:29.840 --> 02:24:30.840
No way.

2230
02:24:30.840 --> 02:24:32.840
Right, right.

2231
02:24:32.840 --> 02:24:34.840
Yeah.

2232
02:24:34.840 --> 02:24:36.840
Yeah.

2233
02:24:36.840 --> 02:24:58.840
Oh, my God.

2234
02:24:58.840 --> 02:24:59.840
Yeah.

2235
02:25:00.000 --> 02:25:09.360
So my fees on one product, I sell my product for $40 and 99 cents, my fees on one unit is $14

2236
02:25:09.360 --> 02:25:15.360
and three cents. Wow. That's incredible. No, Amazon's making some good money off of you.

2237
02:25:15.920 --> 02:25:24.880
14 bucks every time I sell one. Wow. That's just, that's not even my PPC. Wow. Yeah. It's sick.

2238
02:25:24.880 --> 02:25:32.000
It's sickening. Yeah. So I know it's, it's rough in the beginning. Like I've had mine there for

2239
02:25:32.000 --> 02:25:40.480
a while. I heard a company to do, you know, like the PPC, but because of this course, I just saw

2240
02:25:40.480 --> 02:25:46.560
that I'm in the wrong category. I'm like, cause my pricing, my product is called the BLD system.

2241
02:25:47.120 --> 02:25:53.040
And it's a way to organize your refrigerator in less than an hour by the meal categories of

2242
02:25:53.040 --> 02:25:57.840
breakfast, lunch, dinner, snacks, and drinks. So you just like, all you do is like, you just

2243
02:25:57.840 --> 02:26:02.320
take these liners and they're labeled and color coded. You just put them in there and then you

2244
02:26:02.320 --> 02:26:08.240
organize your food by the meal and then you can just grab it. But I was in refrigerator liners

2245
02:26:08.240 --> 02:26:15.600
and I'm at 2399 and they're like at 12, you know? So I got a few sales, but not a lot,

2246
02:26:15.600 --> 02:26:21.520
but I just found out, like, I was like, how can I, why am I not making any money? I just found

2247
02:26:21.520 --> 02:26:29.520
out from this course, I need to go into the keywords of refrigerator organizers and storage

2248
02:26:29.520 --> 02:26:38.000
bins. So I'm just like, I was, and the price point is a lot more there. So I was completely in the

2249
02:26:38.000 --> 02:26:42.880
wrong category. It wasn't working, but I'm glad that I did this. And I'm going to go ahead and

2250
02:26:42.880 --> 02:26:48.640
just buy her package because I'm going to do a reboot, you know, and she knows what she's doing

2251
02:26:48.640 --> 02:26:55.200
because just doing this course, I was like, she knows exactly what she's doing. So she'll give

2252
02:26:55.200 --> 02:27:04.000
me a good overview and I think she'll put me in the right direction. Yeah. Yeah. Yeah. I mean,

2253
02:27:04.000 --> 02:27:10.880
I picked my category based on my competitors. All my competitors are in this sport and outdoor

2254
02:27:10.880 --> 02:27:18.880
category. But I often have thought I should be like in home furnishings, you know, just because

2255
02:27:18.880 --> 02:27:25.200
it's, it is a sport thing, you know, only martial artists are going to buy it, but it's also

2256
02:27:25.200 --> 02:27:30.320
something that you hang on the wall. You know, it's not like, it's not like equipment for martial

2257
02:27:30.320 --> 02:27:36.240
art, for a sport, you know? So I don't know. I need to, I need to go back and do my own,

2258
02:27:36.240 --> 02:27:39.680
do some research again. Like, like you, like you, I just hired somebody and,

2259
02:27:40.320 --> 02:27:48.080
and with what they said. But you're doing well, which is good. So but the thing is,

2260
02:27:48.080 --> 02:27:53.360
is that the point that she made is you have to know your market and maybe looking at it like

2261
02:27:53.360 --> 02:27:58.480
one way, but you're looking at it completely differently. So this has been good to really

2262
02:27:58.480 --> 02:28:06.880
look at everything. It's been eye opening. Yeah. All right, ladies. Thank you so much

2263
02:28:06.880 --> 02:28:12.640
for joining me for this three days. I hope you learned so much. I saw a question of,

2264
02:28:12.640 --> 02:28:17.760
would we have access to the replay? Yes, it's yours. It's, it's yours in the app forever.

2265
02:28:17.760 --> 02:28:23.520
You can always go back to it. If you're thinking of hiring anyone to do your PPC,

2266
02:28:24.080 --> 02:28:28.080
consider our strategy packet. But if you're even thinking about that,

2267
02:28:28.720 --> 02:28:33.920
please know your numbers, know what you're working with, know your research before you

2268
02:28:33.920 --> 02:28:40.560
hand anything to anyone, especially when it comes to your PPC. It's tied to your profit,

2269
02:28:41.520 --> 02:28:47.360
right? By the time you realize, and I've had students on so many calls, they get the numbers

2270
02:28:47.360 --> 02:28:52.160
back and they're like, oh my goodness, I didn't know what they were doing. Please know. So when

2271
02:28:52.160 --> 02:28:57.760
you get a report, you know what you're reading, right? You understand the reports you're reading

2272
02:28:57.760 --> 02:29:04.480
as well. Karen, I see your hands up. Super quick question. You know how we were talking about,

2273
02:29:04.480 --> 02:29:08.960
if we go to edit our listing and then save, sometimes it bumps us out of rank and we have

2274
02:29:08.960 --> 02:29:15.360
to work up again. Does the same thing happen if I edit my images or am I free to like add a new

2275
02:29:15.360 --> 02:29:22.320
image and move them around and stay in rank? So images does not affect your ranking, right?

2276
02:29:22.320 --> 02:29:28.320
You can't change your images. And if you're launching, have two main images, do a split test.

2277
02:29:29.360 --> 02:29:34.640
Which image is my ideal customer clicking on? If you haven't done a split test, do a split test.

2278
02:29:34.640 --> 02:29:39.360
You get a lot of data from that and it will help you as well. Okay, thanks.

2279
02:29:40.240 --> 02:29:45.680
Yeah, just, I have a different question, but the split test you mentioned, so

2280
02:29:46.320 --> 02:29:50.320
are you like changing your main image from time to time to check it?

2281
02:29:51.200 --> 02:29:57.280
No. So Amazon actually allows you to actually have, so there's a, I don't know how to,

2282
02:29:57.280 --> 02:29:59.760
I think there's a video in the app to show you how to do.

2283
02:30:00.000 --> 02:30:06.240
with images. So you have two images. Amazon sometimes show this to customers or sometimes

2284
02:30:06.240 --> 02:30:11.680
show this to customers, right? And it helps, you know, okay, this is the one that customers

2285
02:30:11.680 --> 02:30:15.680
are clicking on more. So there's something about this, right? Then after a month, you

2286
02:30:15.680 --> 02:30:18.320
make the decision, okay, this is the one we are going for.

2287
02:30:19.040 --> 02:30:24.480
Okay, I'll research that. So my question, though, was from what we did, which I just

2288
02:30:24.480 --> 02:30:28.480
want to throw it out there. It's been awesome. This has been like one of the best things

2289
02:30:28.480 --> 02:30:33.200
I've spent in a while. And I want you guys to share it in the Facebook group so others

2290
02:30:33.200 --> 02:30:38.080
can get involved. We have a lot of workshops coming. This is the very first one. So my

2291
02:30:38.080 --> 02:30:41.840
team are like, okay, we want to see how it goes. So please share it in the Facebook group

2292
02:30:41.840 --> 02:30:46.800
so others can know about it. So my question, though, is that from the

2293
02:30:46.800 --> 02:30:55.680
search analytics we did, I came up with like over 400 search terms that are really like

2294
02:30:55.680 --> 02:31:02.240
their relevance. So the question is on that. So I know I'm not going to be able to work

2295
02:31:02.240 --> 02:31:07.440
on all of them. But do I want, I'm thinking instead of like doing the automatic targeting,

2296
02:31:07.440 --> 02:31:14.800
do I put all of those into like a sponsored ad and just test it and see what gets done

2297
02:31:14.800 --> 02:31:20.080
randomly? Or just only click on? Okay.

2298
02:31:21.040 --> 02:31:29.280
All 400 keywords in any campaign is just too many, right? You can do six to 10. And even six

2299
02:31:29.280 --> 02:31:35.440
to 10, depending on your budget, if you have six to 10 keywords and you have a budget of let's say

2300
02:31:35.440 --> 02:31:40.960
$20, sometimes some of the keywords do not get some of the love. You see that some of the keywords

2301
02:31:40.960 --> 02:31:45.040
are spending and some are just there and they don't have any impressions on them, right?

2302
02:31:45.040 --> 02:31:52.240
So if I'm doing this, I'll take, you can test some of the lower searches, test them, right?

2303
02:31:52.240 --> 02:32:00.000
Take between 500 and 1,000 set volume, put them four in a campaign, four to six in a campaign

2304
02:32:00.000 --> 02:32:07.360
and test them and see how those will do. Sometimes our focus is all on the main keyword. Yes,

2305
02:32:07.360 --> 02:32:12.880
it's good to rank on the main keyword, but don't put all your budgets in the main keyword.

2306
02:32:13.440 --> 02:32:18.640
Follow the data. Sometimes the data is telling you the lowest set keywords are converting for you.

2307
02:32:19.200 --> 02:32:27.920
Follow that data and follow those lowest set keywords. Thank you very much. You're very welcome.

2308
02:32:27.920 --> 02:32:34.000
All right, ladies, thank you so much for joining me. Again, we have a strategy package. The discount

2309
02:32:34.000 --> 02:32:42.320
goes off by Monday. It's 1,500 by Monday. If you go to the Remaker app, it's $2,000,

2310
02:32:42.320 --> 02:32:49.920
but we're giving that discount till Monday. So no pressure, but make the decision. It's an

2311
02:32:49.920 --> 02:32:55.040
honor to serve you ladies and to work with you ladies. I love the energy you brought into this.

2312
02:32:56.320 --> 02:33:00.960
Yeah, we have the group. I'm going to ask them to extend it to Monday. So if you're watching anything

2313
02:33:01.760 --> 02:33:10.480
on tomorrow morning, I will jump in around. I work in the morning, so I will jump in the

2314
02:33:10.480 --> 02:33:15.840
morning to answer some questions and then in the evening as well, but I'm not sure about Sunday.

2315
02:33:15.840 --> 02:33:26.240
So thank you all and have a good weekend. Bye, everyone. Thank you. You're very welcome. Bye.