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I wanted to show you guys,

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and this is something that I know Robin's working on,

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thinking about putting your first online event together.

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If you're gonna do a first,

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people call it a webinar, they call it a free training.

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I wanted to go one layer deeper,

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and we're gonna add this lesson

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to the Pioneer courses as well.

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Just giving you a framework on how to structure

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that piece of content and launch.

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I was just helping a friend before this

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who is just someone in our area who's a photographer,

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and he's trying to do his first thing,

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and I was like, don't worry about a challenge yet,

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don't worry about that,

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just go ahead and launch with a free training,

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like an online free training.

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You can call it a webinar, you can call it a workshop,

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you can call it whatever you want,

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but the concept is around 45 minutes to an hour and a half

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where you just share value to people

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in a nice framework, that makes sense,

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and I'm gonna go through that framework today.

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And this is something that we learned from Russell Brunson,

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that's in the Perfect Webinar,

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it's in Expert Secrets books,

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those are all great marketing books to learn at some point.

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But I'll give you guys the cliff notes,

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and you guys can just steal this,

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and then you can drop all this stuff into chat GPT,

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and it can help you put these things together.

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So the goal here would be to give you guys a good framework

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to go put that event together.

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Two weeks ago we talked about writing copy,

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like writing using the PASTER framework,

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how to figure out the problem and amplify the problem

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and tell stories and essentially share transformation.

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So it goes through that whole PASTER framework,

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but how to write in a really great way

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that brings people into the thing that you're trying to share.

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And then last week we showed you guys

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how to build a landing page,

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and so you should be able to put up a landing page,

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use that PASTER framework, put your copy in there,

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and now you've got a page you can sell.

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So like to end McDonald's question of like,

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what can I buy from you today?

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All of you guys can easily have a landing page

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that is just access to your group or your membership,

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and you can go ahead and put that up anytime you want.

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Just get a version of it up,

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it doesn't have to be the thing you're gonna use forever,

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but just having a link that you could send someone,

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you'll feel a major sense of accomplishment

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that you have this page and it works,

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it gets people into the group.

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So then of course the next question is,

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how do I get to that point where people are ready to buy?

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So what we found works great as kind of a warmup,

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like before you do a challenge,

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100% you could do a challenge, we've done challenges,

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you guys have all been a part of challenges

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in some way, shape, or form.

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They're phenomenal, they're an insane amount of work,

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like you gotta be really committed to go like all in,

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and especially if you try to do it with a few hundred people

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and they're all live and they're paying you for it,

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it is insane to try to like over deliver in that,

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and you've got emails to send out and reminders

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and like funnels to build,

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and like everything has to be automated

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when you're at scale if it's just you,

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and so do that, have that on your list.

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We have all of challenge secrets put in there

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so you can go step by step on how to do a challenge.

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Macy has been very much a part of this

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with her dad through Emerging Profits,

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and so building the funnels, doing the ads, doing all that,

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and you're gonna be hearing more from Macy as well

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in the coming weeks.

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She's helping us more content,

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and she's gonna do some coaching stuff with her

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because she's done all the things we've done at scale

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for huge challenges, and just came off of one last week,

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so we've got a lot we can share there,

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but it is an insane amount of work,

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and there's a lot of support,

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and there's a lot of other things that go with it,

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so a great way to just get started

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is to just practice doing this free training,

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and so use the webinar.

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I think doing it live is key.

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You don't need to record it and put it live.

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Just go live, share it, do it on YouTube.

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Make it really, really simple on the tech,

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and then do that a few times live.

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Don't worry about recording it.

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Don't worry about editing it.

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It just makes it much more real and authentic,

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and everybody is trying to record these webinars,

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and then try to give you a fake simulated live feel

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that there's live chat, and it feels like it's live.

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Just do it live.

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Just be authentic, and actually do it live,

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and actually be real.

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I've seen people do silly things like hold up a newspaper,

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and be like, this is really live.

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If you don't believe me, this is really live,

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and so this is a great thing to start on.

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It's a great way to warm up,

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great way to get your foot in the door

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as far as putting your first bit of content together,

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and you can try it a lot of times.

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It doesn't take a lot to prepare,

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so you can easily tweak slides, tweak your presentation,

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and then do it again in a week,

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or do it again in two weeks.

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It's an easy thing to replicate and kind of practice at,

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whereas, you know, you can apply.

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apply all those same things to a challenge.

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Maybe you take one of those trainings

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and you turn it into a three-day or five-day challenge.

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It's a great way to get started.

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So thinking through this, the goal

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of having a webinar, essentially,

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why even worry about a webinar?

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Aren't those popular 10 years ago, five years ago?

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Again, I don't like the word webinar,

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but it essentially is the same thing.

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But it's a high leverage way to build trust,

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because you can talk to a lot of people all at once.

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And they can quickly get up to speed

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on your way of thinking, your way of what you believe.

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You can tell stories.

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You can bring people into your testimony.

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It's a great way just to build that initial bit of trust.

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And it's a really simple way to get your first paying

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customers, essentially.

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So you can go from that directly into, hey,

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at the end of the training, you can say, hey,

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you're going to do Q&A. Before I do Q&A,

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is it OK if I show you something that I'm working on?

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Hey, I have this group.

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It's a membership.

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Here's all the things that it includes.

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I want to help people just like you

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who are struggling with all these things I just

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talked about for the last 45 minutes.

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If that's you, and you're like, I

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need someone to walk me through that, I have this group.

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And every Tuesday, we meet, and we do this thing,

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and I want to help you.

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Couple minutes on that.

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And then if you're interested, just shoot me an email,

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shoot me a DM, or book a call here.

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There's a McAllen link, and you just get them on a call,

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and you can chat with them there.

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I would do that for whether you're

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selling $100 a month thing or $1,000 a month thing.

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Start there, because you can have those conversations

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with people, and then you'll get on the call with them,

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and you'll find out what is the right price, what

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is the right offer, and you tweak it from there.

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So it's a great way to see if you have a product market

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fit very quickly.

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And a lot of founders don't want to do that part of it.

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They're like, well, I just want to have a landing page

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and not talk to anyone, and then money shows up in my account.

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Yeah, we all want that thing.

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We would love to have that.

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Doesn't really work that way, because you

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have to get in there and research.

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And the fastest way to fail and figure out

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what's working or not working, just jump in and do it yourself

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and talk to the people yourself.

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So that's what is a great thing.

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Of course, you can leverage Tribe.

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We'll get into some of the tactics on Tribe

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and using the tools.

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I don't really want to get lost in that today,

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but more just thinking about the content side of it.

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And again, think about this.

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I know if you're concerned about, well,

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I'm going to do this whole webinar,

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I'm going to spend hours on this presentation,

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and then no one's going to show up, or do I have anything to say?

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I don't know the answer to that for you,

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and you don't know the answer to that for you.

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So we better just try it, and then we

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will find the answer to that over time.

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And if you do something that's in a repeatable way this way,

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you can experiment and change your offer

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and change your presentation and change the content

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you're talking about very easily.

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So you don't have to have, it's kind of like you're

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going to take five to 10 attempts at this,

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and then you'll kind of figure something out.

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And the best worst case scenario,

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you may sell a couple of memberships along the way.

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Like, that's the worst thing that could happen

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is you just sell a few, and then later you sell a lot more

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every time you do it.

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So these are totally normal things to worry about,

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but you're in good company.

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Russell Brunson has this famous quote

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that says you're one webinar away from seeing

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this crazy breakthrough.

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I think that's true.

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I think having a webinar or something to capture

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this is a great way to kind of just at scale

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share your vision of what you're wanting to do.

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You're not sharing tactics.

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You're not sharing your specific things on what you wanted to.

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I'm not telling you step-by-step the tactics.

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I'm more addressing the why.

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And Russell calls this the big domino,

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the kind of one thing that I want people to know.

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Like, hey, here is like,

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if you just leave with this one thing.

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And the funniest thing is when you start to do challenges,

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it's the same thing.

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Like, you can take three to five days,

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and all people need to know is they should stop thinking

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of launching a course or a community.

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They need to go launch a tribe,

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and the tribe is a way to disciple

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and bring kingdom here on earth.

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Like, they need to have this realization

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of what a tribe is.

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Okay, that would be my big domino.

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If they just get that one thing,

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the rest of it doesn't really matter.

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But if I get into, and this is where we made the mistake,

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and some of you guys still joined because of this,

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but when we did our TikTok challenge,

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it was our worst challenge we did at Kingdom Messengers,

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meaning that we basically broke even,

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even though we had like hundreds of people come,

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but all we did for five days straight

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is teach you exactly how to use TikTok.

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And we gave you all the, it was just pure tactics.

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And we basically like told everybody

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exactly what they need to go do,

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got some people results,

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and then we sent them on their way.

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And then they were like,

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hey, but no, really, do you want to join our thing?

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We're like, well, you just gave us

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like everything we need to know.

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And so not that you want to like hold stuff back,

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but the way that we just did tactics,

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we should have like shared the bigger vision of like,

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here's what social media is,

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you can do with your ministry and social media

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and kind of like the bigger idea.

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And this was just us learning it.

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So that was a very expensive mistake for us.

258
00:10:21.680 --> 00:10:23.720
And not only was an expensive mistake,

259
00:10:23.720 --> 00:10:25.840
but it like knocked us out for like six months.

260
00:10:25.840 --> 00:10:28.120
We didn't do a challenge for like six to eight months

261
00:10:28.160 --> 00:10:30.200
after that, like we were doing them every three months,

262
00:10:30.200 --> 00:10:33.640
did the TikTok and it like just barely broke even.

263
00:10:33.640 --> 00:10:35.880
And by that I mean, like we made 80,000

264
00:10:35.880 --> 00:10:38.160
and we like spent 80,000 to do it.

265
00:10:38.160 --> 00:10:39.680
And so we basically did a ton of work

266
00:10:39.680 --> 00:10:41.320
and we had all these expectations

267
00:10:41.320 --> 00:10:44.160
and then like two or three people joined.

268
00:10:44.160 --> 00:10:45.080
It was pretty sad.

269
00:10:45.080 --> 00:10:47.080
And then we even were like,

270
00:10:47.080 --> 00:10:50.160
we decided to make like anyone who did pay.

271
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So like the five to $7,000, I think we made,

272
00:10:53.340 --> 00:10:54.520
we had this one thing we were like,

273
00:10:54.520 --> 00:10:56.200
hey, all the money that goes towards

274
00:10:56.200 --> 00:10:57.320
you buying this challenge,

275
00:10:57.320 --> 00:10:59.160
we're giving that all to God Behind Bars.

276
00:10:59.160 --> 00:11:00.800
So like the last piece of it,

277
00:11:00.800 --> 00:11:03.160
like we literally took the exact profit

278
00:11:03.160 --> 00:11:04.400
and we just send it to God Behind Bars.

279
00:11:04.400 --> 00:11:07.320
So I say that because that was a story

280
00:11:07.320 --> 00:11:11.280
of like how we did tactics instead of this big domino idea.

281
00:11:11.280 --> 00:11:14.040
So I hope that that kind of helps a little bit.

282
00:11:15.200 --> 00:11:16.240
You can frame this thing.

283
00:11:16.240 --> 00:11:17.840
So just, you know, thinking of it,

284
00:11:17.840 --> 00:11:19.720
like you've seen these, you know,

285
00:11:19.720 --> 00:11:21.240
these are the three secrets

286
00:11:21.240 --> 00:11:24.240
to launching your first community in 30 days.

287
00:11:24.240 --> 00:11:26.580
This is the three secrets to going from being an owner

288
00:11:27.180 --> 00:11:28.940
renting to owning a house.

289
00:11:28.940 --> 00:11:31.700
Here's like, and you can say three secrets.

290
00:11:31.700 --> 00:11:33.940
The secrets thing is maybe a little overused.

291
00:11:33.940 --> 00:11:36.460
Here's three lies that you're currently believing

292
00:11:36.460 --> 00:11:39.220
about your health and your relationship with God.

293
00:11:39.220 --> 00:11:41.060
Or here's your, you know,

294
00:11:41.060 --> 00:11:42.380
here's why, here's, you know,

295
00:11:42.380 --> 00:11:45.980
the three limiting beliefs that you have

296
00:11:45.980 --> 00:11:49.820
about why you're stuck in trauma or whatever that topic is.

297
00:11:49.820 --> 00:11:53.980
And just taking, giving you three is a nice, easy number.

298
00:11:53.980 --> 00:11:55.580
You can take through each one of those

299
00:11:55.580 --> 00:11:57.220
and they can each address a different part

300
00:11:57.220 --> 00:12:00.900
of like what your breakthrough is.

301
00:12:00.900 --> 00:12:01.940
Yes, it's your community.

302
00:12:01.940 --> 00:12:03.180
Yes, it's your tribe.

303
00:12:03.180 --> 00:12:04.020
It's your course.

304
00:12:04.020 --> 00:12:05.340
It's your content, your book.

305
00:12:05.340 --> 00:12:06.380
But it's really like the thing

306
00:12:06.380 --> 00:12:08.580
that you're there on earth to do.

307
00:12:08.580 --> 00:12:10.020
Like I believe these three things

308
00:12:10.020 --> 00:12:13.580
and you can tell stories around it and you can frame it.

309
00:12:13.580 --> 00:12:14.740
One thing that works really well

310
00:12:14.740 --> 00:12:18.220
is to like name the secret essentially.

311
00:12:18.220 --> 00:12:22.380
So, hey, the secret is like when I did this for tribe,

312
00:12:22.380 --> 00:12:24.900
the first thing was like, oh, I said,

313
00:12:24.900 --> 00:12:27.220
I think instead of the three lies you're believing

314
00:12:27.220 --> 00:12:28.380
about starting an online community,

315
00:12:28.380 --> 00:12:31.060
like the first thing is like, I have nothing to say.

316
00:12:31.060 --> 00:12:32.300
So these are like things that these,

317
00:12:32.300 --> 00:12:34.380
that you and others have all said,

318
00:12:34.380 --> 00:12:36.220
like, oh, I don't think I'm gonna start a community

319
00:12:36.220 --> 00:12:38.780
because I don't have anything to say.

320
00:12:38.780 --> 00:12:39.860
And we kind of address that.

321
00:12:39.860 --> 00:12:43.900
So we tell a story about someone who also thought that way

322
00:12:43.900 --> 00:12:45.020
and then decided to like,

323
00:12:45.020 --> 00:12:46.740
well, maybe I do have something to say.

324
00:12:46.740 --> 00:12:47.580
And then they, you know,

325
00:12:47.580 --> 00:12:50.340
had some great breakthrough with that.

326
00:12:50.340 --> 00:12:51.660
And then you can share like,

327
00:12:51.660 --> 00:12:54.060
hey, the reason you use social media,

328
00:12:54.060 --> 00:12:56.180
the reason you use an online community,

329
00:12:56.180 --> 00:12:57.980
and I'm not saying the reason you use tribe social,

330
00:12:57.980 --> 00:13:00.780
I'm saying the reason you use like this general idea,

331
00:13:00.780 --> 00:13:03.220
this thing I'm trying to help you with

332
00:13:03.220 --> 00:13:05.220
is because it helps you figure out

333
00:13:05.220 --> 00:13:06.500
like if you have something to say

334
00:13:06.500 --> 00:13:08.820
and helps you productize that thing.

335
00:13:08.820 --> 00:13:11.300
And then you can go through each one of those.

336
00:13:11.300 --> 00:13:13.380
I would tell like a story about each.

337
00:13:14.300 --> 00:13:16.460
You know, if I said the thing about like

338
00:13:16.460 --> 00:13:21.460
the tactics versus the big domino,

339
00:13:22.220 --> 00:13:24.380
and I was like, these, you know, do tactics,

340
00:13:24.380 --> 00:13:26.780
don't do tactics and teach the big domino like that.

341
00:13:26.780 --> 00:13:28.340
And then, but if I didn't tell you like the fact

342
00:13:28.340 --> 00:13:31.780
that we lost like $80,000 challenge

343
00:13:31.780 --> 00:13:33.900
and we basically lost a bunch of money,

344
00:13:33.900 --> 00:13:34.740
like they were like,

345
00:13:34.740 --> 00:13:36.900
I didn't quite have the same like connection

346
00:13:36.900 --> 00:13:39.300
as when you could like add a story to it, right?

347
00:13:39.300 --> 00:13:42.540
So I see a lot of entrepreneurs like gloss over this.

348
00:13:42.540 --> 00:13:44.500
They don't wanna get into the details.

349
00:13:44.500 --> 00:13:47.420
And I think there's a healthy way to do that.

350
00:13:48.380 --> 00:13:50.780
Something I've learned over the last couple of years

351
00:13:51.140 --> 00:13:53.500
is just being able to connect more at the heart level

352
00:13:53.500 --> 00:13:55.140
and be like, instead of just being like,

353
00:13:55.140 --> 00:13:56.180
well, here's the things that like,

354
00:13:56.180 --> 00:13:57.300
I didn't feel like anything to say

355
00:13:57.300 --> 00:13:59.500
and gloss over these things

356
00:13:59.500 --> 00:14:01.300
without actually going really deep

357
00:14:01.300 --> 00:14:03.780
and being like, hey, we lost all this money.

358
00:14:03.780 --> 00:14:05.060
That was part of the problem.

359
00:14:05.060 --> 00:14:07.660
It knocked like Lindsey and our confidence out

360
00:14:07.660 --> 00:14:09.540
for like six to eight months.

361
00:14:09.540 --> 00:14:11.700
Like every time we got on like a coaching call or thing,

362
00:14:11.700 --> 00:14:12.580
like all we could think about

363
00:14:12.580 --> 00:14:14.380
is this massive failure of a challenge we did.

364
00:14:14.380 --> 00:14:15.700
And we're like, we're never doing a challenge again.

365
00:14:15.700 --> 00:14:16.900
The challenges don't work.

366
00:14:16.900 --> 00:14:17.980
Bruce and Lindsey suck.

367
00:14:17.980 --> 00:14:18.860
Like everything sucks.

368
00:14:18.860 --> 00:14:20.180
Like we're terrible.

369
00:14:20.420 --> 00:14:24.060
This is after like a very successful year and a half

370
00:14:24.060 --> 00:14:24.980
of Kingdom Messengers.

371
00:14:24.980 --> 00:14:26.900
We hit this one challenge and we're like, we're done.

372
00:14:26.900 --> 00:14:27.740
This is the worst.

373
00:14:27.740 --> 00:14:28.660
We can't move on.

374
00:14:28.660 --> 00:14:30.900
And like, so that was a real cost

375
00:14:30.900 --> 00:14:32.820
is we like didn't have anything.

376
00:14:32.820 --> 00:14:36.380
So like there's a lot more of a deeper heart level thing

377
00:14:36.380 --> 00:14:37.740
that we can get to.

378
00:14:37.740 --> 00:14:41.100
So when you're sharing like your stories,

379
00:14:41.100 --> 00:14:43.180
you can like share this limiting belief

380
00:14:43.180 --> 00:14:44.780
and either you've had these beliefs

381
00:14:44.780 --> 00:14:48.260
or you've been with a client that's had those beliefs.

382
00:14:48.260 --> 00:14:50.100
So telling the story and like, and this is what happened.

383
00:14:50.820 --> 00:14:51.660
And this is how it affects their marriage.

384
00:14:51.660 --> 00:14:52.860
And this is how they affect their relationship

385
00:14:52.860 --> 00:14:53.700
with their kids.

386
00:14:53.700 --> 00:14:56.940
And like kind of just diving into the heart of it

387
00:14:56.940 --> 00:14:59.540
because it helps connect people and make it real.

388
00:15:00.000 --> 00:15:04.880
that's part of where we're bringing that kingdom to earth idea through a kingdom tribe like this

389
00:15:04.880 --> 00:15:09.680
is like just making it real because everything else is just superficial and it's just information

390
00:15:10.400 --> 00:15:15.280
you can go on youtube and get information all you want um but i think when we bring it down

391
00:15:15.280 --> 00:15:19.520
to like a kingdom level and actually ministering to people and sharing and being real with people

392
00:15:19.520 --> 00:15:23.920
and pulling um stories and things out of your own life and your own heart that you can share

393
00:15:23.920 --> 00:15:29.120
with people and being vulnerable in a healthy way right this is not manipulated or anything like

394
00:15:29.120 --> 00:15:34.560
that um that can be very powerful so when you're sharing these secrets like or the three lies or

395
00:15:34.560 --> 00:15:38.880
whatever the thing you're sharing like tell us tell lots of stories like be vulnerable share

396
00:15:38.880 --> 00:15:44.720
what you can share you don't need to overshare realize that this is a live thing it's probably

397
00:15:44.720 --> 00:15:49.680
going to be on youtube you know anyone could be seeing it so don't name names or go crazy or like

398
00:15:50.240 --> 00:15:55.920
you know um put anyone in like a vulnerable position um if they were to hear that thing

399
00:15:56.480 --> 00:16:00.720
um always get permission like i had to check with all of our clients before i told stories i don't

400
00:16:00.720 --> 00:16:04.960
want them to like see me on social media or see a clip and then there's like their photo

401
00:16:04.960 --> 00:16:14.240
right almost happened on some occasions but um just you know uh kind of tailor it to like it

402
00:16:14.240 --> 00:16:20.640
being a public setting same way that like if i was at a restaurant talking in a public setting

403
00:16:20.640 --> 00:16:24.960
about something that was very private we would tailor the conversation to that and we wouldn't

404
00:16:24.960 --> 00:16:28.640
go like if we were just sitting in my living room we may talk differently about it than if

405
00:16:28.640 --> 00:16:34.800
you're in a kind of a public setting so same kind of thing um what i would do is like as far as like

406
00:16:34.800 --> 00:16:41.920
scripting um your your talk so that's sort of the the secrets you know name a secret tell stories

407
00:16:41.920 --> 00:16:50.720
um you can essentially share things about the the like the um core belief that they need of why that

408
00:16:50.720 --> 00:16:55.520
thing fix it's it's the it's the solution of what they need it's not necessarily your product

409
00:16:55.520 --> 00:17:00.560
there's a difference between like the solution and what the product is um so you can talk about

410
00:17:00.560 --> 00:17:04.800
the solution well the solution is you need a community the solution is you need um a prayer

411
00:17:04.800 --> 00:17:09.440
group the solution is you need to you know have this connection with the lord whatever the solution

412
00:17:09.440 --> 00:17:14.800
is it's not you know necessarily by my thing or by my book or whatever yet it's just talking about

413
00:17:14.800 --> 00:17:18.480
like the thing is you really have to come to a way where you believe this about yourself or believe

414
00:17:18.480 --> 00:17:24.160
that about god um so as far as like structuring it so you can kind of go through like an opening

415
00:17:24.720 --> 00:17:31.520
like being very interactive like hey how many of you feel stuck uh trying to figure out this

416
00:17:31.520 --> 00:17:37.120
you know ask questions hey drop in the comments like tell me if this is you do you are you stuck

417
00:17:37.120 --> 00:17:41.120
like do you feel like you have nothing to say you know or do you feel this thing or do you

418
00:17:42.080 --> 00:17:48.480
um find yourself saying x like you can have um these questions get people like interacting

419
00:17:49.040 --> 00:17:53.920
um if they are just watching your content versus listening your content first they're actually

420
00:17:53.920 --> 00:18:03.040
interacting with like the the um the uh recognize i think it's like the um your your focus and your

421
00:18:03.040 --> 00:18:09.680
like recall on that topic is is like three four times increased if you're actually engaging in

422
00:18:09.920 --> 00:18:15.680
the conversation in the comments versus just like to like letting something happen um in the

423
00:18:15.680 --> 00:18:21.200
background so opening have like some sort of big promise at the beginning because remember think

424
00:18:21.200 --> 00:18:25.920
about like your youtube videos and your your tiktoks and all the short form content you're

425
00:18:25.920 --> 00:18:30.720
like you're trying to use those first five seconds to get people to watch the rest of the 60 second

426
00:18:30.720 --> 00:18:35.680
video this is the webinar like those first five minutes just getting people asking questions

427
00:18:35.680 --> 00:18:40.160
here's what this is about have some sort of big promise early on it's like hey by the end of this

428
00:18:40.160 --> 00:18:46.000
training i want you to know how to like plan script and run your first webinar with confidence

429
00:18:46.000 --> 00:18:50.560
like oh okay if i just watch this thing i'll have this dialed and you can come back to it you know

430
00:18:50.560 --> 00:18:58.160
at some point um then so opening big promise teach the three secrets here's the three things

431
00:18:58.160 --> 00:19:03.600
three three myths or whatever stories proof solution and then um once you get into the

432
00:19:03.600 --> 00:19:09.920
offer at the end i like to do it make it very non-salesy and just say hey i want to do some q a

433
00:19:09.920 --> 00:19:14.160
so i'll take all the questions and we're going to open it up for the next 30 minutes to answer

434
00:19:14.160 --> 00:19:18.800
any of your questions before i do that like is it okay if i share a little bit about what i'm

435
00:19:18.800 --> 00:19:23.600
working on right now um and then you can and russell brunson does this thing where he just

436
00:19:23.600 --> 00:19:27.680
like sits and waits like he waits for people in the comments to be like yes this is okay

437
00:19:28.800 --> 00:19:31.680
and you can be awkward and be like i just want to see if that's okay is you guys mind saying yes

438
00:19:31.680 --> 00:19:35.920
is it cool if i just share something and then just kind of wait and see like yes yes yes okay

439
00:19:35.920 --> 00:19:39.840
cool sounds like this interesting so let's say i'm doing this thing here's this thing you know

440
00:19:39.840 --> 00:19:44.160
this is what it is i'm including all these different things you know it's two to three

441
00:19:44.160 --> 00:19:49.200
minutes showing them a little demo just a little teaser it's kind of like we interrupt this message

442
00:19:49.200 --> 00:19:54.480
like with a little ad break this is your little ad for your thing and the call to action isn't

443
00:19:54.480 --> 00:19:59.200
like click here to buy the call to action is like i'm going to drop a link in the chat you can check

444
00:19:59.200 --> 00:20:00.000
it out later

445
00:20:00.000 --> 00:20:03.280
Or I would recommend for everybody to get people on a call,

446
00:20:03.280 --> 00:20:06.440
just to have a conversation with them and get to know people.

447
00:20:06.440 --> 00:20:09.560
Because if you get someone on a call and they show up, that's great.

448
00:20:09.560 --> 00:20:11.160
You can have a, you know, chat about them.

449
00:20:11.160 --> 00:20:14.600
You can go into details about what's included in the program,

450
00:20:14.600 --> 00:20:17.440
and then you'll get all this immediate feedback of like,

451
00:20:17.440 --> 00:20:21.080
oh, I don't think I would use that, or I don't need that, or I don't, you know, need this.

452
00:20:21.080 --> 00:20:22.160
Oh, what do you need?

453
00:20:22.160 --> 00:20:23.320
Oh, well, I would love for that.

454
00:20:23.320 --> 00:20:23.920
Okay, great.

455
00:20:23.920 --> 00:20:26.160
I'm going to add that to the offer now.

456
00:20:26.160 --> 00:20:29.400
It's kind of a cheap way to dial in your product.

457
00:20:29.400 --> 00:20:32.720
Let's just get it in front of real people.

458
00:20:32.720 --> 00:20:38.280
And then I like to go into like just telling, you know, then go into Q&A.

459
00:20:38.280 --> 00:20:42.600
If you guys are doing, all of you guys I think are doing some form of coaching and helping people,

460
00:20:42.600 --> 00:20:46.040
the Q&A is just that on display.

461
00:20:46.040 --> 00:20:51.240
It's just a way to like coach people and help people that are your strangers.

462
00:20:51.240 --> 00:20:55.440
And they're kind of getting a taste of what it's going to be like to work with you, right?

463
00:20:55.440 --> 00:20:57.800
That's a pretty good structure.

464
00:20:57.800 --> 00:21:03.080
And then as far as like next steps for you guys, like if you're thinking about doing this,

465
00:21:03.080 --> 00:21:07.680
I think everybody here should try this to do just one training.

466
00:21:07.680 --> 00:21:12.960
Yeah, I think everybody's, I know Robin's working on one already.

467
00:21:12.960 --> 00:21:15.440
I know you guys got various stages of trying stuff.

468
00:21:15.440 --> 00:21:21.920
I think even Jop like doing a cool training on like here's the three things to have

469
00:21:21.920 --> 00:21:24.920
like an awesome date night in this particular city.

470
00:21:24.920 --> 00:21:29.000
You guys just go live and you share a little like 20, 30 minutes on like the thing.

471
00:21:29.000 --> 00:21:34.000
It would be worth it just to like practice and to do something like that.

472
00:21:34.000 --> 00:21:36.480
And then just try different versions of it.

473
00:21:36.480 --> 00:21:41.400
So really it's just setting the date and then putting a little bit of a script together.

474
00:21:41.400 --> 00:21:46.320
You can use, if you use the phrase like perfect webinar framework from Russell Brunson,

475
00:21:46.320 --> 00:21:51.080
if you tell chat GBT that, it's going to put it into this perfect framework for you.

476
00:21:51.080 --> 00:21:54.120
So you'll have all those things to kind of get an outline.

477
00:21:54.160 --> 00:21:58.680
And then, yeah, I think this is, that's kind of everything I wanted to share.

478
00:21:58.680 --> 00:22:01.960
So just going from that, I would start there.

479
00:22:01.960 --> 00:22:04.760
It's a way to warm up and ease into a challenge.

480
00:22:04.760 --> 00:22:05.800
Do it once.

481
00:22:05.800 --> 00:22:10.120
You can literally just like set the date, put the YouTube like event up,

482
00:22:10.120 --> 00:22:11.920
keep it super simple on the tech.

483
00:22:11.920 --> 00:22:16.040
We can help you with some of the details there on how to technically do that.

484
00:22:16.040 --> 00:22:19.160
But then you can just DM people, you can text people, you can email,

485
00:22:19.160 --> 00:22:21.760
personal emails to people and be like, hey, I'm doing this training.

486
00:22:21.760 --> 00:22:23.680
We talked about this a few weeks ago.

487
00:22:23.680 --> 00:22:26.720
Thought this might be useful for you.

488
00:22:26.720 --> 00:22:31.840
Or if you guys are like me, I have people like at my church or my city that are like,

489
00:22:31.840 --> 00:22:33.080
oh, can we just get coffee?

490
00:22:33.080 --> 00:22:34.720
Like, I just want to get some free coaching.

491
00:22:34.720 --> 00:22:36.400
Is that fine?

492
00:22:36.400 --> 00:22:37.920
Hey, I have this free webinar.

493
00:22:37.920 --> 00:22:40.640
You can, there's free training that's happening on this day.

494
00:22:40.640 --> 00:22:41.800
Can you, do you mind showing up there?

495
00:22:41.800 --> 00:22:47.960
I'd love to answer all these questions on the webinar, like on the training, right?

496
00:22:47.960 --> 00:22:50.520
So that's a great way to kind of redirect people to that.

497
00:22:50.520 --> 00:22:53.320
So you can just organically like mention it to people.

498
00:22:53.320 --> 00:22:56.120
You don't have to do a bunch of ads right out the gate.

499
00:22:56.120 --> 00:22:57.640
You can definitely try that.

500
00:22:57.640 --> 00:23:00.240
And then just do it again in a week or two.

501
00:23:00.240 --> 00:23:01.160
Do it again in a week or two.

502
00:23:01.160 --> 00:23:02.760
And just do a few of those.

503
00:23:02.760 --> 00:23:07.000
And committing to like three to five attempts at this to kind of get your

504
00:23:07.000 --> 00:23:09.800
presentation dialed in a little bit.

505
00:23:09.800 --> 00:23:10.880
Definitely would recommend that.

506
00:23:10.880 --> 00:23:15.640
And you'll find like an influx of followers, an influx of impressions.

507
00:23:15.640 --> 00:23:18.640
Like every time you do an event, it kind of picks everything up and you just have

508
00:23:18.640 --> 00:23:23.680
like a great awareness for that month or for that week.

509
00:23:23.680 --> 00:23:26.200
So it, the byproducts of it are awesome.

510
00:23:26.200 --> 00:23:29.320
You may collect a bunch of email addresses as a byproduct.

511
00:23:29.320 --> 00:23:31.760
You may collect like a bunch of new followers.

512
00:23:31.760 --> 00:23:34.400
So it's a very healthy thing to do.

513
00:23:34.400 --> 00:23:38.120
And it also helps you get really clear about like articulating the thing

514
00:23:38.120 --> 00:23:40.760
that you're really helping people break through on.

515
00:23:40.760 --> 00:23:42.920
So, cool.

516
00:23:42.920 --> 00:23:44.240
That's everything I want to share on that.

517
00:23:44.400 --> 00:23:48.880
If you guys have questions on the webinar idea, the free training idea,

518
00:23:48.880 --> 00:23:49.480
you can jump into them.

519
00:23:49.480 --> 00:23:52.360
If you have any questions on anything else, you want to do some hot seats.

520
00:23:52.360 --> 00:23:55.800
We're only halfway through our time, so we've got plenty of time.

521
00:23:55.800 --> 00:23:58.520
Let me open it up.

522
00:23:58.520 --> 00:24:00.840
Yeah, Holly.

523
00:24:00.840 --> 00:24:03.480
What do you recommend for a day?

524
00:24:03.480 --> 00:24:07.840
Like in your experience, is it better to do it like on a Saturday or does it matter?

525
00:24:07.840 --> 00:24:10.560
Like can during the week be okay?

526
00:24:10.600 --> 00:24:15.360
Yeah, I mean, I think it depends on the, like what your, who your people are.

527
00:24:15.360 --> 00:24:19.480
If you're for moms, like young moms with young kids,

528
00:24:19.480 --> 00:24:22.000
like probably not a weekday in the middle of the day.

529
00:24:22.000 --> 00:24:23.200
Maybe it's like an evening thing.

530
00:24:23.200 --> 00:24:26.160
Maybe it's a weekend thing.

531
00:24:26.160 --> 00:24:28.240
We were, our thing was kind of around a business.

532
00:24:28.240 --> 00:24:34.120
So I kind of assumed, I overthought that and I was like time, day, time zones.

533
00:24:34.120 --> 00:24:37.480
Like if you're in California, what if you're in this, like you overthink it.

534
00:24:37.480 --> 00:24:41.200
But like if you're in a business and your idea is to like grow your business,

535
00:24:41.200 --> 00:24:45.560
like you should be doing this between the nine to five, you know, space.

536
00:24:45.560 --> 00:24:49.920
If it's more ministry evenings or weekends or something where you think back work,

537
00:24:49.920 --> 00:24:54.400
if people are going to a therapy session, generally during a nine to five,

538
00:24:54.400 --> 00:24:59.080
like they're going during the week, like I would just keep it something like that.

539
00:24:59.080 --> 00:25:00.040
If this is something they're interested.

540
00:25:00.000 --> 00:25:06.760
You can put it up and then also have the replay available so people like because you're going

541
00:25:06.760 --> 00:25:10.280
to post it again, a third of the people are going to be like, I can't make it to that

542
00:25:10.280 --> 00:25:11.280
time.

543
00:25:11.280 --> 00:25:12.280
Well, great.

544
00:25:12.280 --> 00:25:16.120
There's this wide thing called YouTube's on there and you can watch the replay.

545
00:25:16.120 --> 00:25:20.600
And you can leave the replay up as long as you want or just take it down after a day

546
00:25:20.600 --> 00:25:21.600
or two.

547
00:25:21.600 --> 00:25:22.600
It's totally up to you.

548
00:25:22.600 --> 00:25:23.600
Great.

549
00:25:23.600 --> 00:25:24.600
Cool.

550
00:25:24.600 --> 00:25:25.600
Thank you.

551
00:25:26.200 --> 00:25:31.480
Generally, I think most of Macy, you can tell me like what you guys were doing in the recent

552
00:25:31.480 --> 00:25:32.480
challenge.

553
00:25:32.480 --> 00:25:35.480
But I know Pedro is doing it around 9 a.m. Pacific.

554
00:25:35.480 --> 00:25:38.440
They're doing an hour, hour and a half around that time.

555
00:25:38.440 --> 00:25:46.600
I think that's just about noon Eastern is like generally people doing morning type things.

556
00:25:46.600 --> 00:25:51.080
But I don't know if there's like best practices for that.

557
00:25:51.080 --> 00:25:52.880
We did 8 a.m.

558
00:25:52.880 --> 00:25:58.960
And we did this time we did 8 to 9 a.m. Pacific time.

559
00:25:58.960 --> 00:26:04.040
But we've done I, I pushed it out while we had specific circumstances with the person

560
00:26:04.040 --> 00:26:09.880
who is leading our challenge was on for like the first 45 minutes.

561
00:26:09.880 --> 00:26:14.320
And so we wanted to like, engage people are last like extended it to be an hour and a

562
00:26:14.320 --> 00:26:16.440
half instead.

563
00:26:16.440 --> 00:26:19.540
You notice you get a lot more people from Europe.

564
00:26:19.540 --> 00:26:29.220
If you can keep it earlier in the day, at US time, you can get more people kind of full

565
00:26:29.220 --> 00:26:32.500
scope of people rather than it just being.

566
00:26:32.500 --> 00:26:38.900
If you do it later in the day, we notice everyone from Europe is in replays.

567
00:26:38.900 --> 00:26:42.260
We do have people that join at 3am for classes.

568
00:26:42.260 --> 00:26:47.060
They do join but they do also utilize the replay and people buy off the replay.

569
00:26:48.060 --> 00:26:49.060
Great.

570
00:26:49.060 --> 00:26:54.900
Yeah, crazy people like Sally do that type of thing, like get up at crazy hours to hang

571
00:26:54.900 --> 00:26:55.900
out with us.

572
00:26:55.900 --> 00:26:56.900
Yeah, that's, that's good.

573
00:26:56.900 --> 00:27:02.980
I think these are the things you can try, like if you try it and like nobody can make

574
00:27:02.980 --> 00:27:06.740
it and they're all giving you comments like this is amazing, but I can't make it live.

575
00:27:06.740 --> 00:27:10.540
You know, that's a great reason to just the next time you do it change the time.

576
00:27:10.540 --> 00:27:12.820
So kind of you'll learn it along the way.

577
00:27:12.820 --> 00:27:13.820
Cool.

578
00:27:13.820 --> 00:27:15.380
Any other questions or thoughts on this?

579
00:27:15.380 --> 00:27:19.340
I'm thinking of doing this now, like sparking some ideas.
