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that, um, we're going to transition.

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We're going to do a little bit of, um, training today on copywriting and I'm

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hopefully like, hopefully you guys can kind of do this alongside me and, um, I'm

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just going to walk through like a specific framework we have, and then, um, we'll

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look at some examples and, um, I want to also encourage you guys to not think

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about the tactics on this.

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So as we're jumping into this training, just.

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Uh, use whatever tool, like pull up notion, pull up a Google doc, pull up word,

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pull up an email.

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Like it really doesn't matter what tool you use.

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In fact, I would just use like the simplest thing when you're

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thinking of content and copy.

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I love to make things look really pretty and, and, and I can, and what I'm actually

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doing is I'm like, it's not, it's just that perfection is a form of procrastination.

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Right.

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So I'm just really procrastinating on it, but in like disguises being perfection.

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So, um, use something that you're, you can use a scrap piece of paper, like

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whatever your format is when you're sketching out, um, copy, um, just use

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your preferred tool.

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Don't, don't change because I'm using one tool and another tool.

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Like I love notion just cause I'm, I use it every single day.

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Um, in almost every single meeting in every single thing, it's just nice.

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I know the formatting and I can kind of make it look nice enough without making,

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spending a bunch of time on that.

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So I actually specifically use a tool like notion that doesn't let you change the

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font.

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It doesn't let you change the size of the text.

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It doesn't let you change colors and stuff.

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It's like pretty minimalist.

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And that way I'm forced to do the actual work.

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Um, I heard someone say as well, like sometimes the breakthrough you're looking

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for is in the work that you've been avoiding.

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Uh, and so sometimes you are like avoiding a specific thing.

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And like, actually, if you just pushed through that thing that you're avoiding,

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the breakthroughs on the other side.

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Uh, so, um, just something to think about.

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Um, let me jump in.

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I'm going to share my screen and I've just got my notes here.

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We're just going to walk through this really simple, um, framework.

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And so, um, the, the thing that like we want to dive into here and you guys may

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have heard, um, there's a guy, uh, I totally forgot his name, but he, um, Ray

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Edwards, if you guys have read Ray Edwards, Edwards, there's a great book.

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Um, maybe Macy, if you can find his copywriting book and just drop it in

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this link, there's a, I think it's a free book if you find it, um, and maybe

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on Amazon, it may be on his landing page, but it was like a, you know, you pay

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shipping and he'll just send it to you, but it's a great book on copywriting.

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I highly recommend anyone read this.

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And he actually shared this at, in a hundred X, um, training it way back in

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the day and it's called the pastor framework.

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So it's just perfect for us.

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And I'm going to walk through like all of this stuff, um, here, and we'll

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just talk about how to put this together.

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So again, just to kind of back up for a second, like why even have a landing

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page is a landing, a great landing page is designed to have people come in,

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in, in one state and leave in another.

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Uh, it's a simple way to convert people.

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It's like a high converting landing page.

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You're getting them to go from one step to another step.

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Um, and kind of just give you one thing.

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It's not 17 links to like all your different things.

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And I've got these five programs here and these are my three books

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and here's my coaching thing.

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It's like book, a coaching call.

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That's the whole page or it's by this book, or it's like put the landing page

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in, so just one single thing that it's going to do, and that makes it so much

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easier because it's, it's going to be for one thing.

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It's only for, and I was gonna be one type of person as well.

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Like, this is someone who like, let's say Holly wants to share to like book a

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private session that, you know, to purchase and then book the session.

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Um, you're going to hand them this link, like after they've reached out to you

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on a DM or you've met them at a coffee shop, whatever the, like, you're going

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to have a specific person that's going to receive this, so then you can write

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the copy extremely niche to that specific person.

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Okay.

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So it doesn't have to be, um, it doesn't need to be, uh, too many.

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Like you're not talking to everyone because as soon as you start to have

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to talk to the whole world, it's, it makes it so complicated.

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Um, the worst copy that I absolutely hate writing is like on the hero section of a

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homepage, like, um, so much so that we, we just generally don't have homepages

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or websites if we can avoid it.

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Um, and it's just like, there's so much pressure because like, you know, your

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employees are seeing this, your team, like your mom's going to see this, your

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friends, like your potential customers, like your potential competitors, like

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it's just, it's just a bunch of random people that are going to see this.

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And you have to write specifically to try to make sense to all these people.

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It's much easier if you're just talking to someone where.

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Let's say you're talking about your devotional, uh, Marcella, where you're

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just, I said, Hey, I've got this, um, or my, my challenge, I want you to

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join in or get this, download this PDF.

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You have a link from, um, a Facebook ad to a landing page.

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And the whole point of that.

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page is just to get someone to like, who doesn't know anything about you to like, I need to join

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this thing. And I'm interested to give you my email. Um, it's very, it's very simple. It's not,

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um, it's, it's, you're putting in a very strategic place, if that makes sense. But the goal is to

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automate, um, this, if, if it's working, you can have this running 24, seven, anyone can land on

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it. You could make this your profile link. If that's the first thing you want to get, um, kind

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of where they start with you, that could become your profile link, uh, where, uh, people can

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follow through. They can, they can click on it at 2am. They can jump on there. It can sign up,

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they can get some value. They can jump into your challenge. They can buy your book. They can buy

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your course. Um, and it is kind of like your hardest working salesperson that never, uh,

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you know, that you can just keep, um, tweaking and it just runs 24, seven. So definitely like

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worth the time. And if you're a solopreneur, you're an entrepreneur that you have not a lot

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of time. You are limited by the time that you have to, to give to all these different things

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that could pull you in a bunch of different directions and educating people and getting

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them from, from point a to point B can definitely be automated. Like get someone who doesn't know

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who you are to, you know, give that, give you their email address or get someone who,

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you know, kind of knows who you are to give you $20 for a book. It's like slow ticket stuff,

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or eventually people that you have a pretty good relationship with, um, to go and actually

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purchase, you know, a few thousand dollar course or, or a subscription of some kind.

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Um, and you're constantly looking to that, do that. And you can do, that's where it's like,

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it's a high leverage thing where you can do very little work and it maximizes your time

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a hundred and hundred, you know, hundreds of times over. So that's, that's kind of why we,

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we think about, um, it, this and the importance of this. And I highly recommend if you guys want

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to, like after this week, take time, like just pick something, pick like a lead magnet, pick,

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um, whatever you want, uh, and make that, like, just try to write one of these. Um, it's going

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to take some time to like practice and do it a few different times. Um, so the pastor framework,

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going to jump into it. I'll go through it one at a time, but we have, um, P is for your problem.

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So this is talking about what's the pain, what's the challenge. Um, what are you,

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what's the audience like, uh, like what's, what is the audience feeling? Um, A is to agitate,

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or you can say amplify the feeling like, Oh, this is a problem. And you kind of like, make it a

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little, feel a little bit worse. Um, and like, Hey, what does this mean? If this problem continues,

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what does it mean for you? Like, what does this, what if, if you're struggling with unbelief

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with your, um, you know, in, in the Lord's faithfulness, like, how's that going to affect

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your marriage? How's that going to affect your kids? How's that going to like, you kind of like

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layer it in just to kind of show like, Hey, maybe you need to think deeply, more deeply about this

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problem, um, solution. And now this is not necessarily your product. It's more just the

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general solution of what, like, Hey, what you need is a coach. What you need is a mentor. What you

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need is a community. Um, you're not saying you need our chalice community. You're saying you

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need a, a community that, that has like-minded people who love Jesus, who like, you know,

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you kind of layer in all the things that would be perfect for them without sharing your, um,

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your specific, uh, uh, product, um, T is for transformation. And we're going to go through

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each of these in detail. I'm just giving, giving you the quick bullet notes, uh, or the, uh,

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SparkNotes version, um, transformation. So like here's transformation, Hey, here, here is, um,

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this person who was using this other thing or, or was stuck here and now look at where they are

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today. Of course, if this is a health thing, it's like, here's the before and after photos of

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losing 20 pounds or whatever. Um, it's that kind of thing of like showing the transformation of

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like, Hey, here's a person who used that solution I just mentioned, and they got these results that

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you're looking for. Um, and then after that, after all the transformation, we have some sort of offer

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which is like, Hey, I'm Marcella. I'm, you know, I have this community where you kind of tell your

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story. Like I got this, this thing that I sold this, I needed to create a community. So I went

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and created X solution, um, to help you deal with this problem and avoid this type of like, you know,

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results down the road. Um, and then the R is the response piece. Like, Hey, you need to actually

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take action, join now, start the journey, click the button. And so this little framework I would

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recommend it's easy to remember pastor. Um, and I think that, uh, you can use this for, uh, an ad,

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like a video ad, you can use it for your landing page. You can use it for a lead magnet. You can

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use it for like a sales page where people are actually purchasing something. Um, and it doesn't

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have to be like, you know, a paragraph of text and then like a bunch of bullets, it could be one

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sentence, like, and so, um, it can keep very simple. And this, this whole thing could.

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be done in a 40 to 60 second ad in a video format.

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And then obviously you could put it into a landing page format.

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So here's some examples here of some different headlines.

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So this would be potentially like, let's see here.

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So I have, OK, I'm going to get you guys the prompt in a second

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as well.

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And we have like, this is great.

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So I wanted to create some examples of good headlines.

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Like a headline that kind of talks about the pain

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potentials, like healing doesn't have to be lonely,

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rediscovering the voice of God gave you,

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community of women who want to lead with grace and power.

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It's still a little generic, but you

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could say like moms would be better,

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or moms with young kids who want to lead grace.

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So you could get really specific with this.

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And then getting really specific like calls to action

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and the response ideas.

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So this could be at the top of the page, like, hey, join,

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start the 30 day peace practice.

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It's very specific on what you're doing.

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So I'll get to the chat GPT prompt here in a minute.

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But I want to show you a couple more examples

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that we have of these.

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Let me grab, there's some like, this is what I need right here.

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So let me grab this.

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Sorry, half my notes came in and then did not.

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Let me just paste it over here quick.

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OK.

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So OK.

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So a great example is, if you guys like,

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there's an old Apple iPod commercial that came out.

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And it was so famous, because you think of the iPod,

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it was like, we have 10 gigabytes.

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We have like, put all your music here.

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And they came up with this tagline, which just said,

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1,000 songs in your pocket.

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And it was just so practical and so clear.

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It's like very famous in like copywriting,

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especially in the tech space.

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But it was so clear and vivid, and people

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knew exactly what it was.

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Oh, I can put 1,000 songs in my pocket?

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That's so like catchy and sticky.

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And that, I think, is such a cool example of that.

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So let's go headline.

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We've got the sub-headlines.

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Kind of talking about like, I think

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this is more of an example around like the faith space.

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So like, joining a private supportive space

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where we explore weekly practices, guided reflections,

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and encourage rooted in time with it.

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So of course, chatTBT gave me a bunch of random examples.

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Obviously, this is not how like some of us would speak.

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But you get the example is like,

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one big headline on a landing page,

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this is now taking like the pastor framework

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and applying it to a landing page.

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So you can have some sort of headline

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that is grabbing their attention.

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You can have a sub-headline that kind of helps

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dig into like what they can expect.

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Then, of course, we can mention the problem.

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Hey, maybe you're constantly pouring into others,

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but your own piece feels out of reach.

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You've read the books, listened to the podcast,

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but something's missing.

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You feel called to something deeper,

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but the distraction noise make it hard to stay centered.

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So you can just imagine like where that person is right now.

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Oh, the goal is, you know, you're trying to get them

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into a community that's helping them, you know,

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take on a posture of peace.

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We'll use Lee Plinsey's example.

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And you can think of where they're going.

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Like maybe you have anxiety about this thing and that thing.

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And like, you've tried the this medication

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and the that thing, and it doesn't work.

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Or you've heard Christian leaders tell you that like,

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yes, you should be taking this prescription

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to deal with your anxiety.

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Or you've heard, like you can get really specific, right?

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That's where you want to like, where are they right now?

232
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Like, oh, I'm trying to figure out

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if I'm supposed to take this prescription

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to fix my anxiety.

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Or if, I don't know, Jesus can actually fix it for me.

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They're in that moment of like deciding

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and they've got this problem

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and they're wrestling it within their heart.

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Pedro had a great one of these for the kingdom entrepreneurs

240
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is actually one of the ones I think that caught our attention

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when we first met him.

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And he talked about like,

243
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maybe you're in this tug of war of like,

244
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do you do ministry or do you go do business?

245
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Like you're in this tug of war analogy.

246
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And it was so specific.

247
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And I was like, yes,

248
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this is exactly what like I'm struggling with.

249
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And you just want your audience like,

250
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hey, how did they know that?

251
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Like, how did they?

252
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And a lot of you are, you know,

253
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sharing testimonials and content around your own breakthrough.

254
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And so this should be easy.

255
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Like, just think about like the thoughts

256
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that you were wrestling with and just call that out.

257
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Because sometimes really good copy,

258
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the way it converts is you just articulate

259
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their problem better than they can right now.

260
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You call it out and speak it clearly.

261
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And then all of a sudden they just have this revelation

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of like, oh, this is it.

263
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This is what I've been struggling with.

264
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That's that's the the problem piece

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Ajay, obviously can lean it to me now. I want to just mention this there is a

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Kingdom way to do this. It's you have to be very precise and I want to I'd rather stay on the on the side of being less

267
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Like less effective I say but more kingdom. I think a

268
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Lot of marketing like targets orphan spirit right now. You're too fat. You're too short. You're too this you're you're unhealthy

269
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This terrible things gonna happen fear like if you don't do this this thing's gonna happen. So I'm not talking about that

270
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I'm not talking about like imagining like fear and inspire like leaning into fear and a lot of

271
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Marketing is is geared towards that. It's all the risks

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It's this thing's gonna go terrible and if you don't buy this thing, you're gonna you know, you're gonna you know

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miss out on all this opportunity and

274
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You know, especially if you you know, are you doing something spiritual in that it can get it can be

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nasty and

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Icky fast. So what we're talking about here is more along the lines of

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Just helping them think this through like hey, you're stuck with this thing

278
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Like do I take this medication to fix anxiety or just try to like deal with it and cope and hey

279
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Maybe your pastor told you you just need to like pray it away and that and that hasn't worked yet

280
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So like and we know that there's obviously power in prayer

281
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We know that there's a place for healing but these are like real legitimate things

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Like maybe God that can't heal my anxiety

283
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and so you can kind of just all those things down and kind of just

284
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Continue to articulate it would be a maybe a better way to explain it like maybe other things that they're maybe thinking

285
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Hey, we don't want this to now like no, but you know

286
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If we don't do something basically helping them inspire action like instead of just sitting back and be like, oh I have this problem

287
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Just say like yeah, but if you don't deal with this or figure this thing out like this is gonna affect your marriage

288
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This is gonna affect your kids. Like this is gonna affect, you know relationships and kind of just kind of

289
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Articulating it I would say do it as though you were a good mother or a good father

290
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Like if Hannah came to me and she was like I have this problem

291
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I'll be like hey, sweetie

292
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like if let's talk this through because we don't want you to be

293
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Disobedient because then this thing happens and that thing, you know, like just like a good parent out of like love

294
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So that's just take it from that attitude and I think you'll will be stay clear of anything that feels

295
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targeting orphan spirit or targeting

296
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any

297
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Any kind of weakness or or giving the enemy like a voice into that because I think that's they're already hearing the enemy

298
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Plenty like they've got the enemy shouting at them every day about this topic. So

299
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You don't need to like give any power to that if I can

300
00:17:45.040 --> 00:17:47.960
Just share that so that's good. It's agitate so like

301
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In it. This is a great like hey, you're tired of like a shallow connection and surface level conversations or you've you're

302
00:17:55.400 --> 00:18:01.400
Every time you take a step forward life pulls you back or whatever or you maybe have some good days of not having anxiety

303
00:18:01.400 --> 00:18:03.520
but then it comes right back, you know a

304
00:18:04.240 --> 00:18:09.400
Week later, so it's like just kind of again. It's just sort of digging a little deeper

305
00:18:10.560 --> 00:18:12.560
Then talking about like solution like hey

306
00:18:13.040 --> 00:18:19.720
We have a commute like this is the community so inside it and I would say it more framed around like, you know

307
00:18:20.320 --> 00:18:24.520
The solution to this problem is like maybe you need to be around like-minded people

308
00:18:25.240 --> 00:18:29.400
Who can help guide you and you can have be encouraged, you know

309
00:18:29.400 --> 00:18:34.480
What also would be great is if you had like specific steps like practical steps of how do I walk in peace?

310
00:18:34.480 --> 00:18:39.720
What are some declarations I can have to like take on this this idea of being living and walking in peace

311
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Have

312
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Like for the accountability like hey, I would love to have like friends who are also

313
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You know in different stages of healing along this journey that I can pray with and and lean on and so

314
00:18:51.800 --> 00:18:54.400
It would be great to have a weekly prayer meeting. So you're basically like

315
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Framing what you're let's say you're doing a community that that helps people with this

316
00:18:59.400 --> 00:19:03.080
You're framing that whole thing up as far as like, you know

317
00:19:03.080 --> 00:19:06.720
You obviously point to all the things that you've now looked at this problem

318
00:19:06.720 --> 00:19:11.560
And you of course created a great offer to help them like with this very specific problem

319
00:19:11.560 --> 00:19:14.360
So you're just like talking and kind of breaking down what those things are

320
00:19:14.880 --> 00:19:18.680
Getting them to say like yeah, that actually would be great. This would be really good. I need this I need that

321
00:19:20.280 --> 00:19:22.280
Transformation obviously could put some testimonials

322
00:19:22.800 --> 00:19:27.920
They can talk about like what the transformation you may see if you don't have testimonials just yet

323
00:19:28.160 --> 00:19:31.520
You can have people either give testimonials about you

324
00:19:31.520 --> 00:19:37.880
So all of us can give testimonials probably about everyone else in this group. So just to have like hey

325
00:19:38.560 --> 00:19:44.440
Marcella is legit. Like she loves Jesus and this is like, you know, just someone else who's not, you know

326
00:19:45.120 --> 00:19:51.520
A family member or the same last name saying something nice about you. It just helps give that a little bit of credibility

327
00:19:52.960 --> 00:19:57.280
And it's kind of speaking to you, but it's also speaking to the transformation of the the

328
00:19:58.080 --> 00:20:00.080
solution

329
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and that you're describing.

330
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So if you are a coach and you're helping people coach,

331
00:20:05.480 --> 00:20:07.000
then like get testimonials from people

332
00:20:07.000 --> 00:20:09.320
who maybe you've coached in the past

333
00:20:09.320 --> 00:20:11.940
that can say, hey, like Holly really helped me with this

334
00:20:11.940 --> 00:20:15.160
or this being in this community was really powerful

335
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because it did X, Y, and Z.

336
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Offer, of course, you can just specifically list out

337
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like your membership includes Zoom calls,

338
00:20:23.020 --> 00:20:24.920
prayer room, voice chats, message threads,

339
00:20:24.920 --> 00:20:27.520
like whatever the thing here,

340
00:20:27.520 --> 00:20:32.520
like some journaling prompts, like spiritual mentorship.

341
00:20:33.480 --> 00:20:36.280
So you're kind of giving the specific benefits

342
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and features of what they're getting

343
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and make sure it's really clear.

344
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And then something specific like,

345
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hey, join and start 30 day peace practice.

346
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You can do something as well where the response

347
00:20:50.180 --> 00:20:52.540
and the offer kind of all rolled into one,

348
00:20:52.540 --> 00:20:55.300
like, hey, start a free trial in this group

349
00:20:55.300 --> 00:20:58.420
or hey, just come to like a sample,

350
00:20:58.420 --> 00:20:59.660
like come to the first,

351
00:20:59.660 --> 00:21:02.580
just come to one live call with us for free or something.

352
00:21:02.580 --> 00:21:04.660
I mean, you can, there's, don't worry too much.

353
00:21:04.660 --> 00:21:05.620
I know you guys are like, oh my,

354
00:21:05.620 --> 00:21:07.500
how do I technically put that into the app

355
00:21:07.500 --> 00:21:08.340
and make it all work?

356
00:21:08.340 --> 00:21:09.260
Don't worry about that.

357
00:21:09.260 --> 00:21:11.020
Just like the way you can frame it

358
00:21:11.020 --> 00:21:13.740
is like having them just really easily,

359
00:21:13.740 --> 00:21:16.340
like, hey, how do I try this or get a sample of this?

360
00:21:16.340 --> 00:21:18.840
Or this is where you could potentially

361
00:21:18.840 --> 00:21:21.300
take this whole landing page and say,

362
00:21:21.300 --> 00:21:25.700
instead of joining like my $500, $1,000 thing,

363
00:21:25.700 --> 00:21:30.700
hey, here's a seven day guided journey

364
00:21:30.860 --> 00:21:33.940
that will like take you a seven day steps

365
00:21:33.940 --> 00:21:35.800
on like how to walk more in peace.

366
00:21:35.800 --> 00:21:38.780
And then you can kind of like share content with them,

367
00:21:38.780 --> 00:21:41.260
share videos, whatever for the seven days.

368
00:21:41.260 --> 00:21:42.200
And they get to know you.

369
00:21:42.200 --> 00:21:43.340
And then of course, at the end of that,

370
00:21:43.340 --> 00:21:45.940
you can now say like, okay, now we'd love to join.

371
00:21:45.940 --> 00:21:48.960
Because if they can get value from like a sample of it,

372
00:21:48.960 --> 00:21:51.400
back to the taste and see model,

373
00:21:51.400 --> 00:21:52.600
you know that you're awesome.

374
00:21:52.600 --> 00:21:54.120
You know that your product's great.

375
00:21:54.120 --> 00:21:56.280
They don't know that they're awesome,

376
00:21:56.280 --> 00:21:57.760
that you're awesome yet.

377
00:21:57.760 --> 00:21:59.480
And so just giving them a way to taste

378
00:21:59.480 --> 00:22:02.060
and see that is a really powerful thing.

379
00:22:02.060 --> 00:22:05.600
So let me pull this.

380
00:22:05.600 --> 00:22:06.440
It's good.

381
00:22:06.440 --> 00:22:08.880
So I wasn't looking at your chat just in case.

382
00:22:08.880 --> 00:22:10.360
So that's it.

383
00:22:10.360 --> 00:22:11.880
I think that was it.

384
00:22:11.880 --> 00:22:15.220
I was gonna share some examples here.

385
00:22:16.440 --> 00:22:17.840
This is the Calm app.

386
00:22:17.840 --> 00:22:19.720
And there's lots of good examples on these.

387
00:22:19.720 --> 00:22:24.600
So this is obviously like the world solution

388
00:22:24.600 --> 00:22:25.560
to the anxiety problem.

389
00:22:25.560 --> 00:22:28.600
So just like swipe that away.

390
00:22:28.600 --> 00:22:30.240
But just look at the copy.

391
00:22:30.240 --> 00:22:31.600
Calm your mind, change your life.

392
00:22:31.600 --> 00:22:33.360
The number one sleep app for sleep,

393
00:22:33.360 --> 00:22:34.880
meditation and relaxation.

394
00:22:34.880 --> 00:22:37.940
Immediately it's like try and you can jump right in.

395
00:22:37.940 --> 00:22:41.080
So like kind of starts talking about benefits.

396
00:22:41.080 --> 00:22:43.000
Like, oh, sleeping more.

397
00:22:43.000 --> 00:22:45.440
Like who doesn't want to sleep better right now?

398
00:22:45.440 --> 00:22:47.620
Who doesn't want less stress, right?

399
00:22:48.680 --> 00:22:53.580
They've got like, this is a pretty sizable page.

400
00:22:53.580 --> 00:22:56.280
Obviously they've got the feedback, the credibility

401
00:22:56.280 --> 00:22:58.380
and then they're like getting you to jump in

402
00:22:58.380 --> 00:23:00.400
on like a trial of some kind.

403
00:23:01.280 --> 00:23:03.400
And at one trick you can do is like Calm app.

404
00:23:03.400 --> 00:23:05.220
If you just search for this,

405
00:23:05.220 --> 00:23:08.280
you'll actually get all of their like ads

406
00:23:08.280 --> 00:23:10.240
either sponsored up here.

407
00:23:10.240 --> 00:23:11.680
And so you can click on this

408
00:23:11.680 --> 00:23:13.960
and this should actually take you to a landing page.

409
00:23:13.960 --> 00:23:17.720
So you can kind of see what their actual lead magnet is

410
00:23:17.720 --> 00:23:20.680
because they paid to get this ad at the top.

411
00:23:20.680 --> 00:23:22.440
So it's kind of a different page.

412
00:23:23.480 --> 00:23:25.480
What they're doing here is they're like

413
00:23:25.480 --> 00:23:28.240
prompting like a quiz, this is called like a quiz funnel.

414
00:23:28.240 --> 00:23:30.920
So you can say, I want improved sleep, continue.

415
00:23:30.920 --> 00:23:33.000
You go through and like ask different questions

416
00:23:33.000 --> 00:23:34.640
and it like steps you through

417
00:23:34.640 --> 00:23:36.600
a kind of a question and answer thing.

418
00:23:36.600 --> 00:23:38.040
I don't think you need to do that

419
00:23:38.040 --> 00:23:40.640
but this is just a cool thing in your niche.

420
00:23:40.640 --> 00:23:43.200
You can pull up specific examples

421
00:23:43.200 --> 00:23:45.360
and then use whatever's in the sponsored tab.

422
00:23:45.360 --> 00:23:47.920
And you also probably find like competitors with Calm

423
00:23:47.920 --> 00:23:50.660
like pretty high up on this top piece.

424
00:23:52.080 --> 00:23:56.000
So if you do, let me just try one that's like,

425
00:23:57.040 --> 00:23:58.340
it's prey.com.

426
00:23:59.360 --> 00:24:01.120
They do not have any sponsors.

427
00:24:01.120 --> 00:24:05.180
Okay, but this is another app, similar thing.

428
00:24:06.600 --> 00:24:10.960
I think the thing to like avoid, we'll talk about this.

429
00:24:10.960 --> 00:24:12.680
You know, this is a great tagline

430
00:24:13.160 --> 00:24:14.120
because they like the biggest thing.

431
00:24:14.120 --> 00:24:16.480
So it's obviously the selling points

432
00:24:16.480 --> 00:24:20.040
but they've kind of got make prayer priority.

433
00:24:20.040 --> 00:24:22.520
I think they could have done better with that.

434
00:24:22.520 --> 00:24:27.520
And a great example would be to just head over to the GPT

435
00:24:28.040 --> 00:24:30.480
and I'm gonna take a screenshot of it.

436
00:24:30.480 --> 00:24:31.720
And here's, I'll just show you the,

437
00:24:31.720 --> 00:24:34.880
an example of like the prompt.

438
00:24:34.880 --> 00:24:36.720
Let me back out of this real quick.

439
00:24:38.440 --> 00:24:39.760
That's right up here.

440
00:24:40.760 --> 00:24:45.760
So I have this prompt that we can use.

441
00:24:45.760 --> 00:24:47.560
So let me, I'm doing like two things at once.

442
00:24:47.560 --> 00:24:50.920
So let's go back to, let me just do a clean JVT.

443
00:24:52.640 --> 00:24:54.480
I was gonna apply the prompt to that example

444
00:24:54.480 --> 00:24:56.320
and like basically have it fix it.

445
00:24:56.320 --> 00:24:58.560
So, oh, let's just do it, it's fine.

446
00:24:58.560 --> 00:24:59.400
So I'm gonna like just,

447
00:24:59.400 --> 00:25:01.000
all you have to do with a prompt.

448
00:25:00.000 --> 00:25:01.640
prompt is you just paste this thing in.

449
00:25:01.640 --> 00:25:05.080
So I wrote all the things about what it needs.

450
00:25:05.080 --> 00:25:07.080
It knows about the FretPastor framework.

451
00:25:08.100 --> 00:25:12.080
It knows specifically like what we're looking for.

452
00:25:12.080 --> 00:25:13.600
And so what I'm gonna do is hit paste.

453
00:25:13.600 --> 00:25:16.860
It should, if it worked, I've not thoroughly tested this,

454
00:25:16.860 --> 00:25:19.200
but it's gonna ask you specific questions here

455
00:25:19.200 --> 00:25:20.440
as part of the prompt.

456
00:25:20.440 --> 00:25:23.040
So you can just, you know,

457
00:25:23.040 --> 00:25:28.040
buy or try our free prayer app.

458
00:25:28.240 --> 00:25:30.240
Who is this message for?

459
00:25:30.240 --> 00:25:34.480
Let's just say this for like moms who have young kids.

460
00:25:43.160 --> 00:25:45.200
What is the big transformation?

461
00:25:45.200 --> 00:25:48.520
Yeah, I guess closer to the Lord.

462
00:25:49.520 --> 00:25:52.160
What do you want them to feel the landing page like?

463
00:25:54.760 --> 00:25:57.700
Confident to start a free trial.

464
00:25:59.040 --> 00:26:03.120
So this should potentially get you like a pretty good thing

465
00:26:03.120 --> 00:26:04.920
using the pastor framework.

466
00:26:04.920 --> 00:26:06.280
Let's see.

467
00:26:06.280 --> 00:26:07.360
Just putting it on the spot.

468
00:26:07.360 --> 00:26:08.920
Let's do it live with you guys.

469
00:26:09.880 --> 00:26:12.520
So it's gone ahead and, so this is great.

470
00:26:12.520 --> 00:26:14.200
This is so much better than what they wrote.

471
00:26:14.200 --> 00:26:15.900
We should upgrade this for them.

472
00:26:17.080 --> 00:26:18.240
Make prayer a habit.

473
00:26:18.240 --> 00:26:20.840
That's just right out the gate.

474
00:26:20.840 --> 00:26:24.040
Like everybody's habits are huge.

475
00:26:24.040 --> 00:26:25.920
They're right now everyone's, you know,

476
00:26:25.960 --> 00:26:30.200
improve good habits, decrease bad habits.

477
00:26:30.200 --> 00:26:32.360
And then even in the chaos of motherhood

478
00:26:32.360 --> 00:26:34.260
or a prayer app just for moms,

479
00:26:35.320 --> 00:26:36.600
your quiet time re-imagined.

480
00:26:36.600 --> 00:26:38.120
This is probably the weakest one here.

481
00:26:38.120 --> 00:26:40.440
So when you try to be clever and like,

482
00:26:41.560 --> 00:26:42.920
especially like things to avoid,

483
00:26:42.920 --> 00:26:44.520
I could make like a whole list of things,

484
00:26:44.520 --> 00:26:46.960
but anything with like one sentence, a period,

485
00:26:46.960 --> 00:26:49.040
one, sorry, one word, a period, one word,

486
00:26:49.040 --> 00:26:50.240
a period, one word, period.

487
00:26:50.240 --> 00:26:52.920
Like, no, that doesn't work anymore.

488
00:26:52.920 --> 00:26:56.640
Like peace, justice, you know, faith, you know,

489
00:26:56.640 --> 00:26:57.480
that type of thing.

490
00:26:57.480 --> 00:27:01.400
It sounds like a church logo,

491
00:27:01.400 --> 00:27:03.840
like subtitle that would be under a church logo.

492
00:27:03.840 --> 00:27:08.720
But you need a sentence, like something that says something.

493
00:27:08.720 --> 00:27:10.080
So this could be like created for moms

494
00:27:10.080 --> 00:27:11.820
in the thick of raising little ones.

495
00:27:11.820 --> 00:27:13.960
This free app helps you reconnect with God

496
00:27:13.960 --> 00:27:15.660
through simple, powerful daily prayers, right?

497
00:27:15.660 --> 00:27:17.720
When you need them most.

498
00:27:17.720 --> 00:27:20.520
Now it goes through the pastor framework.

499
00:27:21.120 --> 00:27:23.080
Like finding time for prayer can feel impossible

500
00:27:23.080 --> 00:27:25.320
between diapers, dishes, and daily demands.

501
00:27:25.320 --> 00:27:28.800
Your soul craves quiet, but your schedule says maybe later.

502
00:27:28.800 --> 00:27:30.280
You wanna be close to the Lord,

503
00:27:30.280 --> 00:27:31.640
but never seems to be enough time.

504
00:27:31.640 --> 00:27:33.380
The longer you go without this connection,

505
00:27:33.380 --> 00:27:34.640
like the more distant God feels,

506
00:27:34.640 --> 00:27:35.720
you carry the weight of your home.

507
00:27:35.720 --> 00:27:37.840
Like it's kind of just building on that.

508
00:27:37.840 --> 00:27:42.120
Now, of course, don't think chat GPT is like saved yet.

509
00:27:42.120 --> 00:27:43.220
Maybe one day it will be.

510
00:27:43.220 --> 00:27:45.960
Oh yes, I'm definitely gonna share the prompt for sure.

511
00:27:45.960 --> 00:27:47.240
There you go.

512
00:27:47.240 --> 00:27:49.360
This will all be in the,

513
00:27:49.440 --> 00:27:52.040
I have a thousand character limit in this.

514
00:27:52.040 --> 00:27:56.000
So let's just, we'll get it for you in a second here.

515
00:27:56.000 --> 00:27:58.080
Solution, that's why we created Prayer App for Moms.

516
00:27:58.080 --> 00:28:00.640
Simple, beautiful way to make prayer a priority.

517
00:28:00.640 --> 00:28:04.200
Now they actually, well, we created the prayer apps.

518
00:28:04.200 --> 00:28:06.240
They didn't even say like their specific product.

519
00:28:06.240 --> 00:28:08.080
They just called out the solution.

520
00:28:08.080 --> 00:28:09.680
We made an app, basically a prayer app for moms.

521
00:28:09.680 --> 00:28:11.520
A simple, beautiful way to make priority.

522
00:28:11.520 --> 00:28:13.960
Again, whether it's two minutes in the carpool line

523
00:28:13.960 --> 00:28:15.480
or 10 minutes before bed,

524
00:28:15.480 --> 00:28:17.960
like our guided prayers and bedtime stories

525
00:28:17.960 --> 00:28:20.200
help you pause, reset and feel his presence

526
00:28:20.200 --> 00:28:21.240
right where you are.

527
00:28:21.240 --> 00:28:26.040
It's not bad for like a non-saved chat GPT AI.

528
00:28:26.040 --> 00:28:28.240
I think it's doing pretty good.

529
00:28:28.240 --> 00:28:29.960
I wouldn't straight up copy the theology,

530
00:28:29.960 --> 00:28:32.480
but we're in the zone.

531
00:28:32.480 --> 00:28:34.260
And then transform it with just a few minutes a day.

532
00:28:34.260 --> 00:28:36.180
Hey, here's what you're putting in.

533
00:28:36.180 --> 00:28:39.320
You'll notice this, you know, peace returns, clarity grows.

534
00:28:39.320 --> 00:28:41.640
You feel rooted in faith, more patient with your kids.

535
00:28:41.640 --> 00:28:45.440
So it's, yeah, the whole thing is tying back to motherhood

536
00:28:45.440 --> 00:28:46.840
and it's not like a headline.

537
00:28:46.840 --> 00:28:49.000
That's why we say, we got to pick your who.

538
00:28:49.000 --> 00:28:50.480
This is why you pick your who,

539
00:28:50.480 --> 00:28:52.480
because you can get so specific

540
00:28:52.480 --> 00:28:54.480
about the examples and the pain.

541
00:28:54.480 --> 00:28:55.880
If we had just talked to everyone

542
00:28:55.880 --> 00:28:57.640
and that's, what's so weak about this,

543
00:28:57.640 --> 00:28:59.360
make prayer a priority.

544
00:28:59.360 --> 00:29:00.320
I've heard that before.

545
00:29:00.320 --> 00:29:02.680
It's like, just not, it has no bite to it.

546
00:29:03.640 --> 00:29:07.960
So anyway, offer, start your journey with our free trial,

547
00:29:07.960 --> 00:29:08.840
getting some access to prayer.

548
00:29:08.840 --> 00:29:10.040
So now you're kind of talking about the offer,

549
00:29:10.040 --> 00:29:13.000
like, hey, you're going to get all these things.

550
00:29:13.000 --> 00:29:16.000
And so this of course would work great

551
00:29:16.000 --> 00:29:18.600
for any of your content.

552
00:29:18.600 --> 00:29:21.960
I think you could use the exact same thing for your book.

553
00:29:22.920 --> 00:29:26.160
If you guys have a preview of a book, the audio book,

554
00:29:26.160 --> 00:29:29.000
if you're doing the devotional,

555
00:29:29.000 --> 00:29:31.080
I know like Montreal has got the PDF.

556
00:29:31.080 --> 00:29:34.320
You can go through this framework with the PDF

557
00:29:34.320 --> 00:29:37.160
and you could just paste this prompt,

558
00:29:37.160 --> 00:29:38.160
answer the five questions

559
00:29:38.160 --> 00:29:41.120
and it will get you 80% of the way there.

560
00:29:41.120 --> 00:29:45.320
So let me see if I can just share this real quick with you.

561
00:29:46.840 --> 00:29:48.360
Give me one second.

562
00:29:53.040 --> 00:29:54.680
And we'll put this in the lessons.

563
00:29:54.680 --> 00:29:57.520
This is all going to be tracked here.

564
00:29:57.520 --> 00:30:00.240
I'm just going to share this and.

565
00:30:00.000 --> 00:30:01.960
Let's do it like this.

566
00:30:03.260 --> 00:30:05.140
So you can just go in here and hit copy.

567
00:30:05.140 --> 00:30:06.180
I'll publish this.

568
00:30:07.620 --> 00:30:08.460
There you go.

569
00:30:12.700 --> 00:30:13.540
Cool.

570
00:30:13.540 --> 00:30:15.000
And again, we'll put that in the notes,

571
00:30:15.000 --> 00:30:16.420
but you can just copy.

572
00:30:16.420 --> 00:30:18.940
You can hit the little copy button up here to save,

573
00:30:18.940 --> 00:30:20.020
make it easy for you.

574
00:30:22.260 --> 00:30:26.380
So, yeah, that's great.

575
00:30:26.380 --> 00:30:28.980
So I think that's kind of where I wanted to land.

576
00:30:29.640 --> 00:30:30.480
Let me see that.

577
00:30:30.480 --> 00:30:32.360
I think there was one other example.

578
00:30:32.360 --> 00:30:33.600
This is another coaching program

579
00:30:33.600 --> 00:30:36.500
that we're a part of for Tribe Social.

580
00:30:36.500 --> 00:30:39.420
So this was kind of like fast track your growth

581
00:30:39.420 --> 00:30:42.740
with the number one B2B SaaS coaching program in the world.

582
00:30:42.740 --> 00:30:45.460
And then again, right there with like social proof,

583
00:30:45.460 --> 00:30:49.300
just by 3000 founders is where high performing founders

584
00:30:49.300 --> 00:30:52.380
go for top tier coaching, proven content playbooks

585
00:30:52.380 --> 00:30:55.780
and a community of SaaS founders who've done it all before,

586
00:30:55.780 --> 00:30:57.500
ready to reach the next level.

587
00:30:57.500 --> 00:30:58.980
And then so forth.

588
00:30:58.980 --> 00:31:03.180
So, and I think if you search SaaS coaching program,

589
00:31:03.180 --> 00:31:04.660
again, see if we can find some ads,

590
00:31:04.660 --> 00:31:09.660
if they're doing any sponsored, let's say a program.

591
00:31:10.700 --> 00:31:13.760
Let's put the word Academy in there to see if they had.

592
00:31:15.140 --> 00:31:18.380
So here's a little bit more of a punchy,

593
00:31:18.380 --> 00:31:21.540
like scale your SaaS business growth.

594
00:31:21.540 --> 00:31:24.140
And then it's got from 120K to 300K.

595
00:31:24.140 --> 00:31:25.580
So they're already filtering people out.

596
00:31:25.580 --> 00:31:28.340
Like if you don't have, if you haven't made 120K,

597
00:31:28.340 --> 00:31:30.500
this is the wrong thing for you.

598
00:31:30.500 --> 00:31:34.600
And then I think they have like speaking to them,

599
00:31:34.600 --> 00:31:37.540
like most people who are in here are doing these things.

600
00:31:37.540 --> 00:31:39.540
They're working with us to get to this

601
00:31:39.540 --> 00:31:41.300
smash the revenue plateaus,

602
00:31:41.300 --> 00:31:42.660
basically talking out all the pain,

603
00:31:42.660 --> 00:31:45.320
that place where these people are stuck.

604
00:31:45.320 --> 00:31:48.820
Then they introduced like this particular tool

605
00:31:48.820 --> 00:31:51.220
where they've got the planning piece,

606
00:31:51.220 --> 00:31:53.980
the tools they're gonna give you all the support stuff.

607
00:31:54.980 --> 00:31:58.060
The other thing, I'm gonna support it.

608
00:31:58.060 --> 00:31:59.180
I like this guy.

609
00:32:01.140 --> 00:32:03.280
This guy does like design subscriptions.

610
00:32:03.280 --> 00:32:05.620
And so it's just one page.

611
00:32:05.620 --> 00:32:08.620
This guy makes like a million dollars a year off this page.

612
00:32:08.620 --> 00:32:11.980
There's a one landing page and people subscribe.

613
00:32:11.980 --> 00:32:15.100
It's $5,000 a month for him to be your designer.

614
00:32:15.100 --> 00:32:17.900
And he has 20, 30 clients

615
00:32:17.900 --> 00:32:20.860
and really good copy all the way down.

616
00:32:20.860 --> 00:32:22.560
I can link to all these examples.

617
00:32:23.400 --> 00:32:26.520
And like, yes, this is beautiful.

618
00:32:26.520 --> 00:32:28.880
Yes, he is selling design services.

619
00:32:28.880 --> 00:32:31.520
You are not, none of you are selling design services.

620
00:32:31.520 --> 00:32:34.120
So it doesn't have to be like this.

621
00:32:34.120 --> 00:32:36.720
Think about the copy here, just very clear.

622
00:32:36.720 --> 00:32:40.160
You know exactly what you're getting, joining today.

623
00:32:40.160 --> 00:32:41.680
And then there's different things in here.

624
00:32:41.680 --> 00:32:45.500
I think there's like, yeah, your immediate concerns.

625
00:32:45.500 --> 00:32:47.520
Like, oh, I don't wanna commit to 5K a month.

626
00:32:47.520 --> 00:32:48.360
That sounds crazy.

627
00:32:48.360 --> 00:32:49.760
Well, you can pause every time.

628
00:32:49.760 --> 00:32:51.120
Oh, I don't know if I'm ready to move forward.

629
00:32:51.120 --> 00:32:51.960
Well, guess what?

630
00:32:51.960 --> 00:32:53.720
We can try it for a week.

631
00:32:53.720 --> 00:32:55.860
You'll get, try today, try for one week.

632
00:32:55.860 --> 00:33:00.860
If not, we'll give you back 75% of the 5K and so forth.

633
00:33:01.520 --> 00:33:02.840
And then right here to booking a call.

634
00:33:02.840 --> 00:33:06.980
So simple examples like this would be good.

635
00:33:08.120 --> 00:33:10.240
Oh yes, so question on the tribe AI.

636
00:33:10.240 --> 00:33:14.340
Yeah, you can 100% drop this into, oops.

637
00:33:15.900 --> 00:33:18.340
Sorry, my computer just froze.

638
00:34:21.120 --> 00:34:21.960
Sorry.

639
00:34:51.120 --> 00:34:52.120
Sorry.

640
00:34:52.120 --> 00:34:53.120
Sorry.

641
00:34:53.120 --> 00:34:54.120
Sorry.

642
00:34:54.120 --> 00:34:54.120


643
00:35:00.000 --> 00:35:07.000
Okay, are we back?

644
00:35:07.000 --> 00:35:13.000
There we go.

645
00:35:13.000 --> 00:35:19.000
Are you guys still there?

646
00:35:19.000 --> 00:35:20.000
Can you hear me?

647
00:35:20.000 --> 00:35:21.000
Cool.

648
00:35:21.000 --> 00:35:27.000
I'm sure Macy told some jokes and kept it going.

649
00:35:28.000 --> 00:35:29.000
Sorry.

650
00:35:29.000 --> 00:35:31.000
There we go.

651
00:35:31.000 --> 00:35:32.000
Okay.

652
00:35:32.000 --> 00:35:34.000
The joke of silence.

653
00:35:34.000 --> 00:35:35.000
Thanks.

654
00:35:35.000 --> 00:35:38.000
Macy.

655
00:35:38.000 --> 00:35:39.000
Okay, sorry.

656
00:35:39.000 --> 00:35:40.000
I don't know what my...

657
00:35:40.000 --> 00:35:44.000
I tried to, like, share something with you guys, and then it totally glitched.

658
00:35:44.000 --> 00:35:45.000
Yes, the AI.

659
00:35:45.000 --> 00:35:46.000
That was what we were saying.

660
00:35:46.000 --> 00:35:47.000
You can totally use that.

661
00:35:47.000 --> 00:35:56.000
The AI in Tribe is essentially chat GPT, so it will do all the things that chat GPT will do without having to pay $20.

662
00:35:57.000 --> 00:35:58.000
a month for that.

663
00:35:58.000 --> 00:36:04.000
So I'll do a quick demo of that.

664
00:36:04.000 --> 00:36:16.000
We can take the exact prompt here.

665
00:36:16.000 --> 00:36:18.000
It should work exactly the same.

666
00:36:18.000 --> 00:36:19.000
So if you go here...

667
00:36:19.000 --> 00:36:24.000
Oh, boy.

668
00:36:24.000 --> 00:36:33.000
And then I think it would be good if we wanted to workshop, if one or two of you wanted to be brave and try to work on your copy.

669
00:36:33.000 --> 00:36:36.000
But this should work just the same here.

670
00:36:36.000 --> 00:36:38.000
It should be exactly...

671
00:36:38.000 --> 00:36:42.000
Yes, it's going to do what you tell it, because it's being good.

672
00:36:42.000 --> 00:36:54.000
So I could probably get almost the exact same result if I pasted in what I was doing with chat GPT here.

673
00:36:54.000 --> 00:36:58.000
It's going to be super lazy.

674
00:36:58.000 --> 00:37:05.000
Copy my answers from here.

675
00:37:06.000 --> 00:37:09.000
Yes, you can use this if you don't want to...

676
00:37:09.000 --> 00:37:11.000
If you start to use...

677
00:37:11.000 --> 00:37:12.000
Yeah.

678
00:37:12.000 --> 00:37:17.000
So it did a pretty good job of pretty much doing the exact same thing.

679
00:37:17.000 --> 00:37:18.000
So there you go.

680
00:37:18.000 --> 00:37:23.000
Good time for you guys to invest overseas.

681
00:37:23.000 --> 00:37:29.000
Awesome.

682
00:37:29.000 --> 00:37:31.000
Oh, 10K.

683
00:37:31.000 --> 00:37:32.000
Yeah.

684
00:37:32.000 --> 00:37:34.000
Don't use design joy, for sure.

685
00:37:34.000 --> 00:37:35.000
That was not a...

686
00:37:35.000 --> 00:37:38.000
Like, we don't use them.

687
00:37:38.000 --> 00:37:40.000
I don't recommend it.

688
00:37:40.000 --> 00:37:41.000
Cool.

689
00:37:41.000 --> 00:37:43.000
So that's the AI.

690
00:37:43.000 --> 00:37:44.000
Any other questions?

691
00:37:44.000 --> 00:37:48.000
Let's stop for a second and just see where you guys are at.