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All right, good morning.

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I know for some of you it's good afternoon, for others it's good evening.

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Welcome to this week's Office Hours.

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And of course, we meet every Thursday, 9 a.m. Pacific time.

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This is one of the perks, one of the exciting benefits of being a Prosper Leader member.

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And the purpose of it is a place that you can come together.

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And we love celebrating your wins.

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I love sharing things going on and how I can support you in moving forward.

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But it's the place for you to come together and glean from each other, get your questions

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answered, have us look, have us give you feedback, whatever you're working on.

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And this is where we truly press into the sisterhood of supporting each other.

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So there is a reaction thing on the bottom where you can raise your hand.

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And I go in the order of how you raise your hand in case I don't, I don't see all of

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your pictures at the same time.

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So that's the best way to put yourself at the front of the line.

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I feel really led to open with prayer.

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And then I want to make sure I'm answering your questions.

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And then I want to share, you know, just kind of a state of the union in a sense of business

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state of the business world.

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And what's happening and what's super important right now to keep you at the front, the forefront

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in what you do.

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Okay, so let's open with prayer and then we'll go right into it.

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Father, I thank you for this community.

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I thank you that in 2020, when everybody else was drawing back in fear, you said, we are

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not those who draw back in fear.

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And you said, gather the women.

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And you showed me women linking arms and supporting each other, almost carrying each other across

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their personal finish lines.

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Together everyone achieves more.

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We are the body, we are the body of Christ and every part of the body is important and

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every part of the body needs each other.

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And you've been drawing me recently into the verse to forsake, not the gathering together.

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And I believe as times as the economy contracts, as sales take on a whole different dimension,

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the buying cycle expands.

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I believe that it's never been more important for us to gather.

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So Lord, I thank you for those verses in the word.

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I thank you for these beautiful women.

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I thank you for this opportunity to serve and for us to collectively walk this out.

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So we give you all glory, all honor, all praise.

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I ask that wisdom flows freely, creative solutions flow freely, love flows freely, unity, and

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we give thanks in Jesus name.

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Amen.

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Amen.

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Okay.

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Let me get people out of the waiting room here and bring them on in.

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All right.

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Anybody have their hand raised or do you want me to jump on in because I'm certainly capable

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of doing that as well.

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Anybody have some things they want support with?

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Okay.

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Karen.

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Wonderful.

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I'm going to bring you.

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Oh, sorry.

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I was going to do like joy.

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Sorry.

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I'm thinking of that support.

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Can I share wins?

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Yeah, absolutely.

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We love wins.

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We want to celebrate wins.

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Please, please, please.

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Oh, okay.

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Well, I found the core with a lot of praying, a lot of thought, a lot of like what kind

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of like a methodology of how I got sober and how I stay sober, how I have a healthy life.

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I have so many people come up to me.

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How do you do it?

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How did you do it?

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And I've always been like, well.

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So now I have the return method, which is really based on a workbook I started a few

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months ago that I was calling the how workbook, honest, open, and willing.

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But I kind of worked with it.

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Like, is there a formula?

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Is there something easy, an acronym I can have that people will remember and be able

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to use it step by step?

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So it's the return method.

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And I'm really excited.

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I shared it with Brenda yesterday.

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She was like, Oh my God, I'm super, super excited.

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And I'm so glad that you brought that forward.

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Hey, I want to celebrate you.

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Congratulations.

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And I also want to clarify for all of you watching and anybody watching the recording,

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what she has done.

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Okay.

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She's got a name to it.

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It's the return method and it's an acronym.

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Once you understand that she's really done,

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that is so important that each and every one of you

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need to have done, if you haven't already,

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is she has established a framework.

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We call this a framework, OK?

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Think about the human body.

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We have a frame.

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It's our skeleton, right?

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It is our frame.

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And everything inside is protected by that frame.

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Our organs are protected by that frame.

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The frame keeps us upright.

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The frame keeps us able to move.

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The frame protects us from the outside.

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And the same is true for your business.

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You need a frame.

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And if you have not yet gotten clear on that,

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and here's one way you're going to know it's clear.

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So the frame provides the framework for everything

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you do, OK?

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And so examples, OK?

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Most classic example right now at this moment, OK?

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You all have, many of you, have attended my five-day series.

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Whether it was bold moves or total soul prosperity

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or all of those, right?

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Rooted to Rise.

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And all of those series, different theme,

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different angle, they were all built on my frame,

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on my framework, which is the PROSPER system.

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PROSPER, which is the process.

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Your framework is your process of how you take.

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Each of you are here to solve a problem.

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Business is about solving a problem.

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And so you're taking your clients from Pain Island

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or from Egypt, if we use a biblical metaphor,

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to Pleasure Island or the Promised Land.

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You're solving a problem.

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You're taking them from here to here.

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And your framework is how you do that.

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And so first of all, Karen, I just want to congratulate you.

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You did it.

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You kept going back to it.

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And how I knew you had hit it, and how I know each one of you

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has hit it, is finally she gets the aha, and you will too.

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She's like, I wanted to cry.

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She goes, I suddenly got it.

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I could explain what I do.

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I knew what I was doing.

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My offer, I felt confident.

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And this is what happens when you have a framework.

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And you're going to use it for just about everything.

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So for example, those five-day series, each day

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was part of my framework.

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It's taking people through a process.

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Right now, I'm so excited.

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I cannot wait to share with you all.

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I feel like I'm having my fourth baby.

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My book is about to go to the publisher by the 15th.

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And this is very comprehensive.

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But it's built on a framework.

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So there's a premise for the book.

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And it is that you can have total soul prosperity.

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I won't go into depth right now.

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But how do you get total soul prosperity?

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How do you prosper physically, financially, relationally,

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spiritually, which is my message, my life lesson to teach?

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Prosper in all things.

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And so that framework, that P-R-O-S-P-E-R

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becomes the chapters.

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It becomes the step forward.

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So whether you're leading an event,

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or you're doing a coaching program,

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or you're writing a book, this framework

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will keep you on track.

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It'll keep you from running on tangents

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and chasing everything.

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So Karen, thank you for bringing that up.

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I celebrate you.

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I love your framework.

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It's perfect for what you do.

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And you now know how to build out.

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You can add the flesh to whatever it is,

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whether it's your membership, your coaching,

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you know where to guide them, everything, events.

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So let's give Karen a snap.

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Super, super, super excited.

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OK.

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Awesome, awesome.

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I'm so glad you brought that up.

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I meant to, and I forgot.

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So that was divine.

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All right.

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Can you say what RETURN stands for?

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Say it again.

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Can she say what RETURN stands for?

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Sure, do you want to give your letters?

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Yes, I can.

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RETURN.

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R is reveal the hurt.

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So what happened?

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Who hurt me?

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What did I need and not receive?

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Reveal the hurt.

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E is examine the meaning.

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What belief did I form, and what fear started taking root?

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T is trace the mask.

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How did I cope or hide?

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U is uncover the truth.

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What's real now?

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What's the truth?

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R is release the fear.

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And N is nurture the real me.

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It's moving, like basically it's the fourth step of AA

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is going back into your history

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and going through your life with all your resentments

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and realizing at certain points in your life,

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you had a misconception about what was happening

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and you also started wearing a mask

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to get you through some situations.

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So it's really unveiling who you are at your core.

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So it's the method.

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Okay, and I wanna bring up one more thing

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that's so good for this to work,

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to have the framework backing up a step,

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you have to know your niche so well.

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You cannot waiver on your niche.

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And we talked about that too in coaching,

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Karen's in coaching as well.

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And that's when I can just intimately,

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look at these things.

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And so we talked if there's always gonna be a temptation

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that someone else comes outside of your niche and goes,

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well, can't you help me?

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And you get tempted to expand and go over here

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and try to catch all,

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and you're afraid of leaving someone out.

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And that's a mistake.

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And so we keep her in her niche.

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That is who she knows,

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who she knows she can give success to.

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She's walked it, she's done it.

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She relates, she understands.

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So it goes.

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And so she's dealing with women in recovery, right?

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And so, and women in the rooms, what she's created.

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So the framework is the process that she takes,

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her niche through.

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So good question.

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Thank you guys for asking that.

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All right, let me grab you, Jennifer.

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Excited to hear your questions.

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Let me bring you over here where I can see you.

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All right, what's up for you?

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Well, my question to you is also,

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maybe Karen can answer it,

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but I was wondering if you could give me like four examples

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of unique value propositions.

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So what was that for you, Karen, as well?

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But then if you could give me some more examples.

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Okay, that's a super good question.

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And rather than me answer, I will answer,

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but I would love,

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because this is something all of you need to know

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and do like your framework.

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So your framework, this all fits together.

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This is very divine how it's all coming together, right?

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So, you know, it starts with, of course,

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your vision and your mission.

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These are things I do with you

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in a Breakthrough Intensive, right?

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We get so clear on that.

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Moves to your niche, okay?

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And when you know, and only when you know your niche,

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can you know their problems

263
00:12:32.540 --> 00:12:36.620
and their now problems that you solve.

264
00:12:36.620 --> 00:12:38.620
And only when you know your niche

265
00:12:38.620 --> 00:12:41.300
and the now problems that you solve,

266
00:12:41.300 --> 00:12:44.820
can you know how you go about it uniquely.

267
00:12:44.820 --> 00:12:46.580
And that's called, in sales,

268
00:12:46.580 --> 00:12:51.580
it's called a USP, unique selling proposition, okay?

269
00:12:52.100 --> 00:12:56.060
You all should know who you help,

270
00:12:56.060 --> 00:12:59.980
how you help them and how you do it uniquely, okay?

271
00:12:59.980 --> 00:13:03.980
So I would love, this is a great opportunity.

272
00:13:03.980 --> 00:13:08.980
You guys can all, you ladies can just pipe in.

273
00:13:09.020 --> 00:13:10.660
Do you know, are you clear?

274
00:13:10.660 --> 00:13:13.220
And can you tell us what your USP is?

275
00:13:13.220 --> 00:13:14.900
That's a great exercise, Jennifer.

276
00:13:14.900 --> 00:13:16.380
I'm glad you're bringing that up.

277
00:13:16.380 --> 00:13:19.900
Who can tell Jennifer your USP?

278
00:13:22.580 --> 00:13:23.420
Okay.

279
00:13:24.860 --> 00:13:27.020
Either raise your hand or just speak up.

280
00:13:30.660 --> 00:13:32.780
Will you say again what USP stands for?

281
00:13:32.780 --> 00:13:37.620
Unique selling proposition.

282
00:13:38.660 --> 00:13:41.580
Unique selling proposition.

283
00:13:43.220 --> 00:13:45.100
Meaning like workshops and everything

284
00:13:45.100 --> 00:13:47.180
that I'll be building off of this then.

285
00:13:48.140 --> 00:13:49.180
Say it again, Karen.

286
00:13:49.180 --> 00:13:51.340
Oh, meaning the workshops and everything

287
00:13:52.100 --> 00:13:53.340
that I'll be building off of this, yeah.

288
00:13:53.340 --> 00:13:56.860
Because this lends itself to worksheets, workbooks.

289
00:13:57.780 --> 00:14:00.580
Like, you know, it really just gives me

290
00:14:00.580 --> 00:14:02.420
something to teach people.

291
00:14:02.420 --> 00:14:04.300
Like I said, people ask me all the time,

292
00:14:04.300 --> 00:14:05.380
now I have the method.

293
00:14:05.380 --> 00:14:08.140
So now it creates a whole thing of like classes,

294
00:14:08.140 --> 00:14:10.340
a workshop, it just like really just,

295
00:14:10.340 --> 00:14:12.260
it gave me basically the core,

296
00:14:12.260 --> 00:14:14.420
the very core and heart of the women.

297
00:14:14.420 --> 00:14:16.340
Well, the heart is the women.

298
00:14:16.340 --> 00:14:19.540
But the core is like now they can really learn a method.

299
00:14:19.580 --> 00:14:21.980
And really, so yeah, workshop.

300
00:14:21.980 --> 00:14:24.260
Let me back you up, Karen, for just a second.

301
00:14:24.260 --> 00:14:25.780
I apologize, interrupting,

302
00:14:25.780 --> 00:14:27.340
because this is an important question.

303
00:14:27.340 --> 00:14:30.220
And I see that it was brought up for each of your sake,

304
00:14:30.220 --> 00:14:32.660
because none of you are just like jumping on it.

305
00:14:32.660 --> 00:14:35.780
And by next call, I want you like to jumping on it, okay?

306
00:14:35.780 --> 00:14:40.780
So unique, this is that you're a unique selling proposition

307
00:14:42.100 --> 00:14:45.020
is what's distinguishing you from the noise

308
00:14:45.020 --> 00:14:47.340
and everything out there, okay?

309
00:14:47.340 --> 00:14:48.900
What's different about you?

310
00:14:49.260 --> 00:14:50.740
Now, I'm gonna jump in for Karen,

311
00:14:50.740 --> 00:14:53.740
because I'm coaching her and I know what it is.

312
00:14:53.740 --> 00:14:55.940
And Karen, I want you to communicate this.

313
00:14:55.940 --> 00:14:58.500
Okay, let's look at her niche.

314
00:14:58.500 --> 00:15:00.060
People that have struggled.

315
00:15:00.000 --> 00:15:01.960
with addiction, okay?

316
00:15:01.960 --> 00:15:03.280
Y'all following?

317
00:15:03.280 --> 00:15:04.120
All right.

318
00:15:04.120 --> 00:15:06.260
Now, where do they normally go?

319
00:15:06.260 --> 00:15:10.060
This is your market analysis of your competition.

320
00:15:10.060 --> 00:15:11.360
Where do they normally go?

321
00:15:11.360 --> 00:15:14.060
They go to a 12-step program, okay?

322
00:15:14.060 --> 00:15:18.640
So most commonly known, AA or NA or one of those, right?

323
00:15:18.640 --> 00:15:20.080
Okay.

324
00:15:20.080 --> 00:15:25.080
Karen saw, and this is where your USP comes, UC,

325
00:15:25.160 --> 00:15:27.600
she saw a hole in that.

326
00:15:27.680 --> 00:15:32.120
There's some needs that are not being met there

327
00:15:33.240 --> 00:15:35.080
that she became the answer for.

328
00:15:35.080 --> 00:15:37.280
She developed women in the rooms.

329
00:15:37.280 --> 00:15:40.160
So Karen, I need you to be brief

330
00:15:40.160 --> 00:15:42.960
because this is your exercise, okay?

331
00:15:42.960 --> 00:15:46.060
Because I want you practicing being brief out there.

332
00:15:46.060 --> 00:15:47.040
What's different?

333
00:15:47.040 --> 00:15:48.080
Women in the room.

334
00:15:48.080 --> 00:15:52.560
What problem is it solving that the 12 steps are not?

335
00:15:52.560 --> 00:15:54.480
And then 12 steps are valid.

336
00:15:54.480 --> 00:15:55.680
They got you where you are.

337
00:15:55.680 --> 00:15:56.520
Everyone is.

338
00:15:57.360 --> 00:16:00.160
Your competition is doing valid things, right?

339
00:16:00.160 --> 00:16:02.400
You're not the only one out there.

340
00:16:02.400 --> 00:16:05.920
What did you bring uniquely?

341
00:16:05.920 --> 00:16:09.880
It's a safe, supportive community for women,

342
00:16:09.880 --> 00:16:13.480
but it goes beyond putting down the substance or the bottle.

343
00:16:13.480 --> 00:16:16.640
It's an emphasis on emotional and spiritual growth

344
00:16:16.640 --> 00:16:21.640
where most recovery programs online or in the AA program

345
00:16:22.160 --> 00:16:24.960
are really stuck back in the problem.

346
00:16:24.960 --> 00:16:27.200
This is more the living of life.

347
00:16:27.200 --> 00:16:29.920
The, okay, I do have to practice it,

348
00:16:29.920 --> 00:16:31.760
but basically that is the niche.

349
00:16:31.760 --> 00:16:32.600
No, but I don't-

350
00:16:32.600 --> 00:16:33.440
I'll add in-

351
00:16:33.440 --> 00:16:35.280
The first thing that came out of your mouth,

352
00:16:35.280 --> 00:16:38.360
you said it goes beyond just putting down the bottle.

353
00:16:38.360 --> 00:16:42.560
I want you to be able to say it that quickly, that simply.

354
00:16:42.560 --> 00:16:43.520
Yeah, okay.

355
00:16:43.520 --> 00:16:47.480
And also Brenda has called this the big promise.

356
00:16:47.480 --> 00:16:50.200
Yes, yes.

357
00:16:50.200 --> 00:16:51.040
Good listening.

358
00:16:51.040 --> 00:16:52.640
Somebody's been studying, Jennifer.

359
00:16:52.640 --> 00:16:53.800
I love that.

360
00:16:53.800 --> 00:16:55.080
Okay, yes.

361
00:16:55.080 --> 00:16:56.560
It is your big promise.

362
00:16:56.560 --> 00:16:58.320
It's the problem you solve.

363
00:16:58.320 --> 00:17:00.080
It's your big promise.

364
00:17:00.080 --> 00:17:02.120
It's your USP.

365
00:17:02.120 --> 00:17:03.360
All right.

366
00:17:03.360 --> 00:17:05.079
Jennifer, have you worked on yours?

367
00:17:05.079 --> 00:17:07.040
Can you share yours?

368
00:17:07.040 --> 00:17:08.480
First, give us the background.

369
00:17:08.480 --> 00:17:09.920
Tell us your niche.

370
00:17:09.920 --> 00:17:12.040
Tell us what problem you're solving

371
00:17:12.040 --> 00:17:13.880
and then how you're doing it uniquely.

372
00:17:13.880 --> 00:17:15.599
Well, that's what I'm working on.

373
00:17:15.599 --> 00:17:18.319
And so that's why I asked the question.

374
00:17:18.319 --> 00:17:21.440
And, you know, it's really hard when you've got,

375
00:17:21.720 --> 00:17:24.119
too many balls in the air.

376
00:17:24.119 --> 00:17:27.280
And so I'm honing, honing, honing.

377
00:17:27.280 --> 00:17:32.280
And, you know, my niche I think is women, Christians,

378
00:17:33.240 --> 00:17:34.920
30 to 60.

379
00:17:36.360 --> 00:17:38.040
So I'm starting to hone it down,

380
00:17:38.040 --> 00:17:40.400
but I'm not 100% there.

381
00:17:40.400 --> 00:17:45.400
And, you know, I'm looking at a variety of problems.

382
00:17:45.480 --> 00:17:50.320
So I'm still trying to get to what do I actually offer

383
00:17:50.360 --> 00:17:52.160
and what is that big promise?

384
00:17:52.160 --> 00:17:53.000
And where can I help?

385
00:17:53.000 --> 00:17:54.880
It is your next step, Jennifer.

386
00:17:54.880 --> 00:17:56.880
And you will benefit.

387
00:17:56.880 --> 00:17:59.200
And most in this have done this.

388
00:17:59.200 --> 00:18:00.800
They can tell you,

389
00:18:00.800 --> 00:18:05.240
you will benefit so much from an intensive.

390
00:18:05.240 --> 00:18:06.080
Okay.

391
00:18:06.080 --> 00:18:09.200
And because this is the first step

392
00:18:09.200 --> 00:18:11.840
that catapults everybody.

393
00:18:11.840 --> 00:18:13.640
I've done an intensive with almost everybody

394
00:18:13.640 --> 00:18:16.320
you see on the windows.

395
00:18:16.320 --> 00:18:17.160
And-

396
00:18:17.160 --> 00:18:19.400
So do you have some examples of other people's

397
00:18:19.400 --> 00:18:22.840
or your, you know, what is the unique selling

398
00:18:22.840 --> 00:18:25.440
or value proposition you called it?

399
00:18:25.440 --> 00:18:26.440
Oh, yeah.

400
00:18:26.440 --> 00:18:30.360
I mean, we've worked on that just about everybody

401
00:18:30.360 --> 00:18:31.200
in the room.

402
00:18:31.200 --> 00:18:33.600
So 100%.

403
00:18:33.600 --> 00:18:35.360
I'm thinking about Renee right now.

404
00:18:35.360 --> 00:18:38.680
We don't, she's not, she's not here,

405
00:18:38.680 --> 00:18:43.400
but she bridged two amazing experiences.

406
00:18:43.400 --> 00:18:46.560
She comes out of Silicon Valley

407
00:18:46.560 --> 00:18:48.160
and she's got a high tech

408
00:18:48.160 --> 00:18:52.680
and very corporate executive in the tech world background.

409
00:18:52.680 --> 00:18:56.840
And she's been in health advocacy

410
00:18:56.840 --> 00:19:01.840
and she bridged those things uniquely

411
00:19:02.040 --> 00:19:07.040
to bring a level of care that is an app.

412
00:19:07.160 --> 00:19:08.000
Okay.

413
00:19:08.000 --> 00:19:10.600
And I'll let her talk about it when she comes on,

414
00:19:10.600 --> 00:19:14.680
but it's completely, has completely changed

415
00:19:14.680 --> 00:19:19.000
how people can access healthcare,

416
00:19:19.000 --> 00:19:23.840
to have vetted healthcare at their fingertips.

417
00:19:23.840 --> 00:19:25.440
I mean, there's just so much to it.

418
00:19:25.440 --> 00:19:27.440
So it's so unique.

419
00:19:27.440 --> 00:19:30.240
I mean, I think she's going for like 15 million in funding.

420
00:19:30.240 --> 00:19:31.200
We're building this app.

421
00:19:31.200 --> 00:19:33.240
I believe it'll be a billion dollar company.

422
00:19:33.240 --> 00:19:37.200
So I've got people I'm working with all the way from,

423
00:19:37.200 --> 00:19:39.560
you know, just starting to, you know,

424
00:19:39.560 --> 00:19:42.000
in the high sevens and eight figures,

425
00:19:42.000 --> 00:19:43.800
we've had to do it with each other.

426
00:19:43.800 --> 00:19:45.640
So that would be an example.

427
00:19:45.640 --> 00:19:49.600
Another example that I shared recently with you all

428
00:19:49.600 --> 00:19:53.840
is taking something that you think is your weakness

429
00:19:53.840 --> 00:19:56.560
and actually making it your USP.

430
00:19:56.560 --> 00:20:00.040
Now, this was one of the rare cases where I coached a man.

431
00:20:00.000 --> 00:20:03.280
and I did an intensive for a male.

432
00:20:03.280 --> 00:20:05.740
And, cause I get that too, you know,

433
00:20:05.740 --> 00:20:07.820
I know I don't fit in your niche, but can you help me?

434
00:20:07.820 --> 00:20:09.900
Well, I'll do an intensive for you.

435
00:20:09.900 --> 00:20:10.740
Okay.

436
00:20:10.740 --> 00:20:12.580
His was very interesting.

437
00:20:12.580 --> 00:20:15.580
So he was moving from the public sector

438
00:20:15.580 --> 00:20:16.980
to being a consultant.

439
00:20:16.980 --> 00:20:18.620
And I've done that with a lot of people,

440
00:20:18.620 --> 00:20:20.700
moving from public, okay,

441
00:20:20.700 --> 00:20:25.180
or nonprofit world or government into consulting.

442
00:20:25.180 --> 00:20:29.500
And he had, he's got a huge education,

443
00:20:29.500 --> 00:20:30.820
great knowledge.

444
00:20:30.820 --> 00:20:35.460
He had been primarily behind the scenes,

445
00:20:35.460 --> 00:20:38.660
equipping the leaders who were in the front.

446
00:20:38.660 --> 00:20:39.820
What was his gift?

447
00:20:39.820 --> 00:20:41.500
What was he bringing them?

448
00:20:41.500 --> 00:20:44.740
How to make data-driven decisions.

449
00:20:44.740 --> 00:20:47.700
Now, when he came to do his intensive with me,

450
00:20:47.700 --> 00:20:49.220
he thought that was a weakness.

451
00:20:49.220 --> 00:20:51.260
He's like, how am I going to show up at the front

452
00:20:51.260 --> 00:20:53.000
when I've been in the back?

453
00:20:53.000 --> 00:20:55.580
And I'm like, got it.

454
00:20:55.580 --> 00:20:58.200
This is your USP.

455
00:20:58.200 --> 00:21:00.440
You go now to the leaders

456
00:21:00.440 --> 00:21:02.200
that you're going to be consulting.

457
00:21:02.200 --> 00:21:04.240
Stop hitting your head against the wall,

458
00:21:04.240 --> 00:21:08.120
trial and error, doing it over and over.

459
00:21:08.120 --> 00:21:11.880
Let's make data-driven decisions.

460
00:21:11.880 --> 00:21:14.960
I am your data-driven decision-making coach.

461
00:21:14.960 --> 00:21:18.000
That just distinguished him from all other consultants.

462
00:21:18.000 --> 00:21:19.040
So you get it?

463
00:21:19.040 --> 00:21:21.080
So a lot of times in the intensive,

464
00:21:21.080 --> 00:21:23.040
what you think has been your weakness,

465
00:21:23.040 --> 00:21:25.380
it actually becomes your USP.

466
00:21:26.720 --> 00:21:27.560
Make sense?

467
00:21:28.720 --> 00:21:29.560
Good.

468
00:21:29.560 --> 00:21:31.000
All right, great questions.

469
00:21:31.000 --> 00:21:34.520
And this will be stuff we'll do in your intensive

470
00:21:34.520 --> 00:21:37.120
to really, really hone all of that.

471
00:21:37.120 --> 00:21:38.960
We go from the niche,

472
00:21:38.960 --> 00:21:41.440
and then we go to the problem that you solved,

473
00:21:41.440 --> 00:21:44.080
your big promise, your USP.

474
00:21:44.080 --> 00:21:46.320
Then we look at your pricing, your packaging.

475
00:21:46.320 --> 00:21:48.440
Then we look at your marketing and your messaging,

476
00:21:48.440 --> 00:21:52.240
and it's all, that's what I do in an intensive.

477
00:21:52.240 --> 00:21:53.940
So great question.

478
00:21:53.940 --> 00:21:54.880
I'm so glad.

479
00:21:54.880 --> 00:21:58.600
Do you feel like you got a little handle on your question?

480
00:21:59.800 --> 00:22:02.880
Yeah, I guess I thought that there would be

481
00:22:02.880 --> 00:22:04.960
a concise statement for each person.

482
00:22:04.960 --> 00:22:05.800
Sure.

483
00:22:05.800 --> 00:22:09.800
So a concise statement would be something like,

484
00:22:09.800 --> 00:22:14.240
beyond putting down the bottle, healing you within-

485
00:22:14.240 --> 00:22:16.240
Yeah, the data-driven decisions.

486
00:22:16.240 --> 00:22:21.240
Beyond how to make, in leadership, data-driven decisions.

487
00:22:21.800 --> 00:22:24.520
So they are, I don't have theirs right in front of me

488
00:22:25.160 --> 00:22:26.120
to give you their exact words,

489
00:22:26.120 --> 00:22:27.640
but that's why- No, I like that, though.

490
00:22:27.640 --> 00:22:28.920
That helps.

491
00:22:28.920 --> 00:22:31.000
You should, and that's why I said to Karen,

492
00:22:31.000 --> 00:22:33.360
you should be able to communicate this instantly.

493
00:22:33.360 --> 00:22:36.760
You've got 10 seconds to make an impression, 30 seconds.

494
00:22:36.760 --> 00:22:39.680
And so as you're bringing in the speaking world

495
00:22:39.680 --> 00:22:41.440
and you're bringing people together,

496
00:22:41.440 --> 00:22:44.460
how is that different than all the conferences in the world?

497
00:22:44.460 --> 00:22:45.780
What's gonna distinguish?

498
00:22:45.780 --> 00:22:47.800
When they come to your conference,

499
00:22:47.800 --> 00:22:50.200
what's gonna distinguish it, right?

500
00:22:50.760 --> 00:22:54.440
Yeah, I kind of have like a line I came up with

501
00:22:54.440 --> 00:22:56.680
that it's getting closer and closer,

502
00:22:56.680 --> 00:22:58.800
but leading with purpose.

503
00:22:58.800 --> 00:23:00.920
But that still doesn't say a uniqueness,

504
00:23:00.920 --> 00:23:02.760
so I'm getting there.

505
00:23:03.680 --> 00:23:06.640
And you just led me where I was gonna say

506
00:23:06.640 --> 00:23:11.640
is that you start with a premise, if you will, okay?

507
00:23:15.120 --> 00:23:20.120
And so the premise, just pulling on Karen's example,

508
00:23:20.480 --> 00:23:22.880
is, okay, every time we go to AA,

509
00:23:22.880 --> 00:23:26.240
we just focus on stop drinking,

510
00:23:26.240 --> 00:23:28.400
but we're not moving forward.

511
00:23:28.400 --> 00:23:29.240
We're not healing.

512
00:23:29.240 --> 00:23:31.160
Like, it's not enough, right?

513
00:23:31.160 --> 00:23:34.920
And also, another distinction for her

514
00:23:34.920 --> 00:23:37.600
is that most of the people in the room were male.

515
00:23:37.600 --> 00:23:39.400
And so a woman didn't feel safe.

516
00:23:39.400 --> 00:23:41.060
There was a lot of crude jokes.

517
00:23:41.060 --> 00:23:41.900
There was a lot.

518
00:23:41.900 --> 00:23:44.080
So that was another USP.

519
00:23:44.080 --> 00:23:47.080
Hey, as a woman, we gather differently.

520
00:23:47.080 --> 00:23:48.800
We interact differently.

521
00:23:48.800 --> 00:23:50.360
Here's a safe place,

522
00:23:50.360 --> 00:23:53.640
and it moves beyond just putting down the bottle.

523
00:23:53.640 --> 00:23:58.640
So that can be work, but it is a very concise premise.

524
00:23:59.680 --> 00:24:02.800
And same for my book.

525
00:24:02.800 --> 00:24:07.120
What makes total soul prosperity different

526
00:24:07.120 --> 00:24:11.560
than all the teaching out there on prosperity, right?

527
00:24:11.560 --> 00:24:14.440
And so a lot of what you're gonna do with this,

528
00:24:14.440 --> 00:24:18.120
Jennifer, is contrast, contrast.

529
00:24:18.120 --> 00:24:21.480
So she's picking some things to contrast, right?

530
00:24:21.480 --> 00:24:23.960
So you often hear me,

531
00:24:23.960 --> 00:24:28.960
how you can have total soul prosperity without striving.

532
00:24:30.100 --> 00:24:31.240
That's the contrast.

533
00:24:31.240 --> 00:24:34.680
Most of the model out there is the hustle model.

534
00:24:34.680 --> 00:24:36.980
It's the striving model.

535
00:24:36.980 --> 00:24:40.760
Most of the model out there is sacrifice model.

536
00:24:40.760 --> 00:24:43.240
Sacrifice your sleep, your family,

537
00:24:43.240 --> 00:24:46.800
your spiritual life to get prosperity,

538
00:24:46.800 --> 00:24:49.480
not total soul prosperity, not God's way.

539
00:24:49.480 --> 00:24:50.320
You feel?

540
00:24:50.320 --> 00:24:53.880
So a lot of this coming up with your USP

541
00:24:53.880 --> 00:24:58.200
is going to be providing context, contrast.

542
00:24:58.200 --> 00:25:00.120
And that contrast can be.

543
00:25:00.000 --> 00:25:04.260
through metaphors, or it can be just talking about the obvious.

544
00:25:04.260 --> 00:25:06.160
You're dealing, what we're seeing

545
00:25:06.160 --> 00:25:08.840
is we're going to go another route.

546
00:25:08.840 --> 00:25:10.760
Make sense?

547
00:25:10.760 --> 00:25:11.260
Good.

548
00:25:11.260 --> 00:25:12.120
Great questions.

549
00:25:12.120 --> 00:25:12.960
Great questions.

550
00:25:12.960 --> 00:25:15.840
I love that you're bringing these up.

551
00:25:15.840 --> 00:25:16.400
All right.

552
00:25:16.400 --> 00:25:19.240
Looks like Tracy is up next.

553
00:25:19.240 --> 00:25:20.680
I'm loving your questions.

554
00:25:20.680 --> 00:25:22.240
And Jennifer, your hand's still up.

555
00:25:22.240 --> 00:25:24.080
So if you want to come back up, let me know.

556
00:25:24.080 --> 00:25:26.400
Otherwise, I'll have you put the hand down.

557
00:25:26.400 --> 00:25:27.240
All right.

558
00:25:27.240 --> 00:25:29.840
And OK, Tracy.

559
00:25:29.920 --> 00:25:31.520
So it's still on the same topic.

560
00:25:31.520 --> 00:25:35.160
So for me, serving Christian women

561
00:25:35.160 --> 00:25:38.520
who have been caught in the cycle of diet culture

562
00:25:38.520 --> 00:25:40.680
and approach their relationship with food and body

563
00:25:40.680 --> 00:25:46.920
through that lens, I use, it's called the diet,

564
00:25:46.920 --> 00:25:49.240
leading the diet culture funhouse.

565
00:25:49.240 --> 00:25:53.920
And taking that idea of a funhouse

566
00:25:53.920 --> 00:25:57.680
and say, here, like these warped mirrors in the funhouse.

567
00:25:57.680 --> 00:25:59.760
And so I just kind of use that as the structure.

568
00:26:00.680 --> 00:26:03.920
So that, instead of approaching nutrition and fitness

569
00:26:03.920 --> 00:26:08.440
from the lens of diet culture, and that just really

570
00:26:08.440 --> 00:26:12.000
get a better than just for your body.

571
00:26:12.000 --> 00:26:15.320
We're focusing on the spirit, and the body, and the mind,

572
00:26:15.320 --> 00:26:18.200
and everything all together when it comes to fitness and health.

573
00:26:18.200 --> 00:26:21.920
So leaving the diet culture funhouse,

574
00:26:21.920 --> 00:26:25.320
is that clear enough for USP?

575
00:26:25.320 --> 00:26:26.640
No, it's a concept.

576
00:26:26.640 --> 00:26:27.520
It's a premise.

577
00:26:27.520 --> 00:26:29.520
So you're getting there.

578
00:26:29.520 --> 00:26:30.280
You're on the road.

579
00:26:30.280 --> 00:26:32.440
You're pointed in the right direction.

580
00:26:32.440 --> 00:26:36.920
And so you bring up something super important, Tracy.

581
00:26:36.920 --> 00:26:40.600
And it's something also that I'm working on

582
00:26:40.600 --> 00:26:42.280
with many clients and intensives.

583
00:26:42.280 --> 00:26:45.280
And it's something I'm working on in my own book.

584
00:26:45.280 --> 00:26:49.320
I'm probably having my book.

585
00:26:49.320 --> 00:26:50.680
Here's a little mock up of it.

586
00:26:50.680 --> 00:26:57.280
But having my book completely written many months ago,

587
00:26:57.280 --> 00:27:00.000
and thinking that some editing and revisions,

588
00:27:00.000 --> 00:27:01.160
it's ready to go.

589
00:27:01.160 --> 00:27:05.240
I'm on like the 15th revision, which

590
00:27:05.240 --> 00:27:07.520
I heard people talk about that.

591
00:27:07.520 --> 00:27:09.600
And I had no idea that that's really

592
00:27:09.600 --> 00:27:14.040
what happens in a book of this caliber, of this nature

593
00:27:14.040 --> 00:27:16.160
to be like bestseller material.

594
00:27:16.160 --> 00:27:22.120
So one of the things I've had to do that you have to do

595
00:27:22.120 --> 00:27:27.120
is, first of all, you cannot assume that people understand

596
00:27:27.120 --> 00:27:28.640
your lingo.

597
00:27:28.640 --> 00:27:32.000
So I don't understand diet culture.

598
00:27:32.000 --> 00:27:34.520
I don't have a clear picture in my mind

599
00:27:34.520 --> 00:27:37.200
when you say leaving the diet culture.

600
00:27:37.200 --> 00:27:41.360
So what you need to do is create a word picture, a metaphor,

601
00:27:41.360 --> 00:27:44.920
something of what that stands for,

602
00:27:44.920 --> 00:27:51.480
or define it to know why yours is unique, why it's not that.

603
00:27:51.480 --> 00:27:53.720
First, you have to say what it's not.

604
00:27:53.720 --> 00:27:55.000
So what does that mean?

605
00:27:55.000 --> 00:28:00.200
It means I don't go on a diet, or does it mean that diet

606
00:28:00.200 --> 00:28:01.200
is a lifestyle?

607
00:28:01.200 --> 00:28:04.600
Or does it mean because everybody considers themselves

608
00:28:04.600 --> 00:28:09.800
having something, whether it's keto, or paleo, or vegan,

609
00:28:09.800 --> 00:28:12.040
or gluten-free, or whatever.

610
00:28:12.040 --> 00:28:15.720
So are you saying that that doesn't exist?

611
00:28:15.720 --> 00:28:20.680
Or are you really saying beyond dieting?

612
00:28:20.680 --> 00:28:26.120
Or is your premise that dieting doesn't work?

613
00:28:26.120 --> 00:28:30.800
Is your premise that, like in the case of Karen,

614
00:28:30.800 --> 00:28:33.120
just because we already brought this example up,

615
00:28:33.120 --> 00:28:36.560
she's not saying AA or the 12-step doesn't work.

616
00:28:36.560 --> 00:28:38.600
It got her where she is.

617
00:28:38.600 --> 00:28:40.960
Dieting probably got you knowledge,

618
00:28:40.960 --> 00:28:44.480
got you able to lose some pounds, or whatever.

619
00:28:44.480 --> 00:28:50.360
So in that case, then it's a beyond model.

620
00:28:51.120 --> 00:28:54.400
In my case, I'm not saying making money or prospering

621
00:28:54.400 --> 00:28:55.920
financially is bad.

622
00:28:55.920 --> 00:28:57.760
Quite the contrary.

623
00:28:57.760 --> 00:29:00.840
I'm bringing a contrasting model.

624
00:29:00.840 --> 00:29:02.480
And I gave you a couple of examples

625
00:29:02.480 --> 00:29:04.160
that doesn't involve striving, that

626
00:29:04.160 --> 00:29:06.080
doesn't involve sacrificing.

627
00:29:06.080 --> 00:29:08.960
So I'm taking what they know.

628
00:29:08.960 --> 00:29:11.800
And I'm talking it out right now,

629
00:29:11.800 --> 00:29:16.080
but I can say that in three or four words.

630
00:29:16.080 --> 00:29:18.160
Prospering in every area of your life,

631
00:29:18.160 --> 00:29:20.200
or prospering mentally, physically, emotionally,

632
00:29:20.200 --> 00:29:22.920
spiritually, without striving, without sacrificing

633
00:29:22.920 --> 00:29:23.680
what matters most.

634
00:29:23.680 --> 00:29:26.840
I mean, you should be able to say it in a sentence.

635
00:29:26.840 --> 00:29:31.560
So you guys all have an assignment.

636
00:29:31.560 --> 00:29:34.080
I'm so glad that this stuff is coming up,

637
00:29:34.080 --> 00:29:36.600
and your courage to step up and ask.

638
00:29:36.600 --> 00:29:39.640
So you guys give her feedback.

639
00:29:39.640 --> 00:29:44.560
If she says the diet, say it again, diet fun house.

640
00:29:44.560 --> 00:29:46.240
Leaving the diet culture fun house.

641
00:29:46.280 --> 00:29:48.680
Leaving the diet culture fun house.

642
00:29:48.680 --> 00:29:51.760
Like, OK, for me, that doesn't mean anything.

643
00:29:51.760 --> 00:29:52.280
I can't.

644
00:29:52.280 --> 00:29:54.480
I could not walk away from that and explain it.

645
00:29:54.480 --> 00:29:56.200
I couldn't tell you what that is.

646
00:29:56.200 --> 00:29:56.720
OK?

647
00:29:56.720 --> 00:29:58.360
So I'm so glad you're bringing this up.

648
00:29:58.360 --> 00:30:00.880
Thank you for your courage, Tracy.

649
00:30:00.000 --> 00:30:05.000
So how about for you guys, when you hear that, what comes up for you?

650
00:30:05.000 --> 00:30:09.680
I didn't mean the distorted mirror, like fun houses to me are fun, but are you meaning

651
00:30:09.680 --> 00:30:13.160
the distorted mirrors in the fun house?

652
00:30:13.160 --> 00:30:14.160
That's part of it.

653
00:30:14.160 --> 00:30:15.160
Yeah.

654
00:30:15.160 --> 00:30:18.960
And that's, that's where we have to use the word distortions of diet.

655
00:30:18.960 --> 00:30:25.320
So the distortions of the diet culture, overcoming the distortions or overcoming the lies of

656
00:30:25.320 --> 00:30:33.840
the diet culture, overcoming the myths of the diet culture, overcoming the misconceptions.

657
00:30:33.840 --> 00:30:36.680
These are some, you know, things to start playing with.

658
00:30:36.680 --> 00:30:37.680
That's more tangible.

659
00:30:37.680 --> 00:30:38.680
Who else?

660
00:30:38.680 --> 00:30:40.880
Give, give Tracy some feedback.

661
00:30:40.880 --> 00:30:47.480
I understand that what she's saying, because I, I've been, I call diet is like die with

662
00:30:47.480 --> 00:30:52.800
the cross at the end, because, you know, especially in the soda world, you know, I feel like,

663
00:30:52.800 --> 00:30:59.480
you know, I, so I kind of get it, but I don't know what that means that you do about it.

664
00:30:59.480 --> 00:31:00.480
Good point.

665
00:31:00.480 --> 00:31:01.480
Exactly.

666
00:31:01.480 --> 00:31:02.480
I should.

667
00:31:02.480 --> 00:31:07.480
And you notice those of you that I've done an intensive and we create your package, you

668
00:31:07.480 --> 00:31:10.840
notice that it has a title, okay.

669
00:31:10.840 --> 00:31:11.840
We name it.

670
00:31:11.840 --> 00:31:16.040
The very first thing I do when we start working on your packages just did this yesterday for

671
00:31:16.040 --> 00:31:17.040
one of you.

672
00:31:17.040 --> 00:31:20.040
Um, the very first thing we do is name it.

673
00:31:20.040 --> 00:31:21.040
Okay.

674
00:31:21.280 --> 00:31:23.280
And that name is super important.

675
00:31:23.280 --> 00:31:29.400
I think in the garden of Eden, you know, God took Adam and how to name the animals.

676
00:31:29.400 --> 00:31:33.200
When you're having a baby, one of the first things you do is name it, right?

677
00:31:33.200 --> 00:31:37.240
Because why it has an identity, it has a DNA.

678
00:31:37.240 --> 00:31:44.400
So your title, the name of what you do, or the description of the problem you solve,

679
00:31:44.400 --> 00:31:46.120
they should hear it.

680
00:31:46.120 --> 00:31:47.880
And this should be the response.

681
00:31:48.400 --> 00:31:49.400
I want that.

682
00:31:49.400 --> 00:31:54.680
I desire that, or I need that, or wow, that's what I've been praying for.

683
00:31:54.680 --> 00:32:01.920
So the title should communicate the transformation that makes them say, Oh, me, me, me, please.

684
00:32:01.920 --> 00:32:02.920
Okay.

685
00:32:02.920 --> 00:32:08.200
So we always name it, focusing on the results or the transformation that makes me say, Ooh,

686
00:32:08.200 --> 00:32:09.200
yes, please.

687
00:32:09.200 --> 00:32:10.200
Me.

688
00:32:10.200 --> 00:32:13.780
And then the subtitle is always the niche.

689
00:32:13.780 --> 00:32:22.940
And I build a package and the subtitle of the niche is who it's for, right?

690
00:32:22.940 --> 00:32:31.540
And so, you know, if Karen was going to say, you know, I don't have it, I'm just making

691
00:32:31.540 --> 00:32:36.180
up something really quick, but, you know, beyond the bottle to, you know, total healing,

692
00:32:36.180 --> 00:32:45.020
I'm just making up something random for women, faith-based women who have, you know, struggled

693
00:32:45.020 --> 00:32:47.300
with addiction and are ready to heal.

694
00:32:47.300 --> 00:32:49.260
You know, I'm just making up something quick on the spot.

695
00:32:49.260 --> 00:32:50.260
I need time.

696
00:32:50.260 --> 00:32:56.700
But you get the idea that it should communicate very quickly the problem you solve and who

697
00:32:56.700 --> 00:33:02.140
you solve it for in everything that you do, including in your USP.

698
00:33:02.140 --> 00:33:10.860
I help, I coach, I equip, I empower, whatever it is, who to do what, and that what should

699
00:33:10.860 --> 00:33:19.540
communicate movement or quick win to move from, to, okay, does that help a little bit?

700
00:33:19.540 --> 00:33:21.660
Anybody else?

701
00:33:21.660 --> 00:33:29.660
Feedback to Tracy.

702
00:33:29.660 --> 00:33:35.300
When I think of dieting, I think of yo-yo, I don't know, I mean, that's a visual and,

703
00:33:35.300 --> 00:33:48.460
you know, I don't really understand the vision thing that you had because I don't know if

704
00:33:48.460 --> 00:33:55.140
the blurring or whatever, but I'm not saying it correctly, but yeah, the more clarity you

705
00:33:55.140 --> 00:33:56.220
can define it.

706
00:33:56.220 --> 00:34:01.660
I think it's like such as, or, you know, the questions that she asked, because that

707
00:34:01.660 --> 00:34:06.300
would help define what do you really, you know, something you can picture.

708
00:34:06.300 --> 00:34:07.300
Super.

709
00:34:07.300 --> 00:34:08.300
Okay.

710
00:34:08.300 --> 00:34:10.860
So a couple of good points that Jennifer just brought up.

711
00:34:10.860 --> 00:34:15.860
Another way of saying this, I'm saying this in many ways for you so that it lands, okay?

712
00:34:15.860 --> 00:34:20.980
Another way of saying this is you want to leave a movie in their mind that keeps playing

713
00:34:20.980 --> 00:34:24.580
long after that you said it, right?

714
00:34:24.580 --> 00:34:28.820
So you want to leave an impression that they keep on thinking about you.

715
00:34:28.820 --> 00:34:35.739
They keep remembering what it is that you're saying now in order to do that well, they

716
00:34:35.739 --> 00:34:43.219
have to understand what you're saying, which means you have to know what's already in their

717
00:34:43.219 --> 00:34:44.219
head.

718
00:34:44.219 --> 00:34:48.420
So like Jennifer, when you think of diet, I think about the things just that you've

719
00:34:48.420 --> 00:34:49.699
said, right?

720
00:34:49.699 --> 00:34:51.980
So Jennifer said, I think of yo-yo dieting.

721
00:34:51.980 --> 00:34:52.980
Okay.

722
00:34:53.139 --> 00:34:57.260
I bet you another million women think the same thing when they hear the word diet.

723
00:34:57.260 --> 00:34:58.260
Right.

724
00:34:58.260 --> 00:35:00.020
And, and, and, you know.

725
00:35:00.000 --> 00:35:06.800
So Charla said, I think of diet with die in the middle, right?

726
00:35:06.800 --> 00:35:11.200
A lot of people have thought about that, right?

727
00:35:11.200 --> 00:35:14.360
And yet, they continue to sell no-stop

728
00:35:14.360 --> 00:35:17.280
because we're still looking for some kind of quick fix.

729
00:35:17.280 --> 00:35:22.560
So you have to, your job in marketing what you do

730
00:35:22.560 --> 00:35:26.760
is to understand where is the mind of your buyer,

731
00:35:26.760 --> 00:35:28.080
of your niche?

732
00:35:28.080 --> 00:35:30.680
What do they think about diets?

733
00:35:30.680 --> 00:35:33.880
What would be their words?

734
00:35:33.880 --> 00:35:37.680
And I often ask you this question, what are they,

735
00:35:37.680 --> 00:35:40.080
what is their now problem right now

736
00:35:40.080 --> 00:35:44.880
that they're staying up at night trying to find a solution for?

737
00:35:44.880 --> 00:35:48.280
So meaning, you have to get into their conversation.

738
00:35:48.280 --> 00:35:51.080
This is what I've learned over 30 years in business.

739
00:35:51.080 --> 00:35:54.720
It's much easier for you to get into their conversation

740
00:35:54.720 --> 00:35:56.680
and speak their language than try

741
00:35:56.680 --> 00:36:01.240
to drag them and educate them into your conversation.

742
00:36:01.240 --> 00:36:03.560
Much easier.

743
00:36:03.560 --> 00:36:06.640
You guys follow what I just said?

744
00:36:06.640 --> 00:36:10.240
Because what we try to do is we try

745
00:36:10.240 --> 00:36:13.640
to educate them on how we believe, how we think,

746
00:36:13.640 --> 00:36:15.840
and we've got to bring them over there.

747
00:36:15.840 --> 00:36:19.120
So it's as if they speak Spanish, you speak French,

748
00:36:19.120 --> 00:36:21.480
and you're thinking, come on, let's bring your Spanish,

749
00:36:21.480 --> 00:36:23.760
I'll get you speaking French.

750
00:36:23.760 --> 00:36:26.480
It's much easier to come in in Spanish

751
00:36:26.480 --> 00:36:29.160
and use the analogy that they use

752
00:36:29.160 --> 00:36:33.640
and speak the words they would say and think the thoughts

753
00:36:33.640 --> 00:36:38.160
that they would think and tell them how you can help them.

754
00:36:38.160 --> 00:36:39.960
If you caught what I said, I just

755
00:36:39.960 --> 00:36:42.800
gave you a million dollar idea.

756
00:36:42.800 --> 00:36:46.320
Did you guys catch that?

757
00:36:46.320 --> 00:36:50.840
It's learning if you can capture the words

758
00:36:50.840 --> 00:36:54.040
that your niche would say.

759
00:36:54.040 --> 00:36:56.440
I often do this in a comical way where

760
00:36:56.440 --> 00:36:59.120
people just start laughing because they

761
00:36:59.120 --> 00:37:00.560
describe what they do.

762
00:37:00.560 --> 00:37:06.000
And I said, oh, yeah, I can just see your client saying,

763
00:37:06.000 --> 00:37:08.680
and I put the words, and they start cracking up.

764
00:37:08.680 --> 00:37:11.240
No, they would never say that.

765
00:37:11.240 --> 00:37:12.120
That's your words.

766
00:37:12.120 --> 00:37:15.080
That's not their words.

767
00:37:15.080 --> 00:37:20.080
So your ability to know and speak their words.

768
00:37:20.080 --> 00:37:22.280
Now, let me tell you, where does that come from?

769
00:37:22.280 --> 00:37:24.200
How do you do that?

770
00:37:24.200 --> 00:37:26.200
It goes back to what we do, that we're

771
00:37:26.200 --> 00:37:29.840
in constant conversation right now, and we're listening.

772
00:37:29.840 --> 00:37:32.280
And you're taking notes.

773
00:37:32.280 --> 00:37:35.560
And the more of your ideal people that you've talked to,

774
00:37:35.560 --> 00:37:36.800
what did they say to you?

775
00:37:36.800 --> 00:37:38.240
What did they complain about?

776
00:37:38.240 --> 00:37:39.520
What did they tell you?

777
00:37:39.520 --> 00:37:40.920
How did they see it?

778
00:37:40.920 --> 00:37:42.840
And you're capturing those words.

779
00:37:42.840 --> 00:37:44.520
Those are gold.

780
00:37:44.520 --> 00:37:46.080
And you're building your marketing.

781
00:37:46.080 --> 00:37:48.000
Most of my marketing is built on the words

782
00:37:48.000 --> 00:37:51.960
you guys have given me because that's where you are.

783
00:37:51.960 --> 00:37:54.520
Does that make sense?

784
00:37:54.520 --> 00:37:55.160
Yes.

785
00:37:55.160 --> 00:37:56.640
OK, good.

786
00:37:56.640 --> 00:37:59.280
Tracy, I'm excited to hear your homework.

787
00:37:59.280 --> 00:38:01.800
I'm excited to see you work on this.

788
00:38:01.800 --> 00:38:06.200
And this is going to be a big breakthrough for you

789
00:38:06.200 --> 00:38:07.960
because you've got to communicate in a way

790
00:38:07.960 --> 00:38:10.480
that immediately they go, wow, that's me, and wow,

791
00:38:10.480 --> 00:38:11.520
I need that.

792
00:38:11.520 --> 00:38:12.680
So good job.

793
00:38:12.680 --> 00:38:16.120
Thank you for your courage in sharing and opening

794
00:38:16.120 --> 00:38:16.960
that conversation.

795
00:38:16.960 --> 00:38:18.800
It's a good one.

796
00:38:18.800 --> 00:38:20.160
OK.

797
00:38:20.160 --> 00:38:21.800
I thought I saw a hand.

798
00:38:21.800 --> 00:38:23.880
Was it you, Karen, that you had your hand back up?

799
00:38:23.880 --> 00:38:25.600
Or somebody had their hand back up?

800
00:38:25.600 --> 00:38:27.400
I'd love to share if I could.

801
00:38:27.400 --> 00:38:29.000
Who's speaking?

802
00:38:29.000 --> 00:38:30.280
Barbara.

803
00:38:30.280 --> 00:38:31.200
OK.

804
00:38:31.200 --> 00:38:33.120
I've got to find you so I can.

805
00:38:33.120 --> 00:38:34.560
Here, I'm here.

806
00:38:34.560 --> 00:38:35.080
I know.

807
00:38:35.080 --> 00:38:35.760
There you are.

808
00:38:35.760 --> 00:38:38.240
It's just you weren't in the first group of thing.

809
00:38:38.240 --> 00:38:39.520
Let me bring you up front.

810
00:38:39.520 --> 00:38:41.040
OK, Barbara, come on up.

811
00:38:41.040 --> 00:38:41.600
All right.

812
00:38:41.600 --> 00:38:46.520
So yeah, you all know I've been reclarifying my niche

813
00:38:46.520 --> 00:38:48.440
because it started as empty nesters.

814
00:38:48.480 --> 00:38:53.080
But I started attracting people that want the freedom

815
00:38:53.080 --> 00:38:54.640
to not work, right?

816
00:38:54.640 --> 00:38:59.120
And Tracy, this might help you in how you package the words.

817
00:38:59.120 --> 00:39:02.600
Because I think you have a good idea with the mirrors.

818
00:39:02.600 --> 00:39:07.080
But something like, personally, I

819
00:39:07.080 --> 00:39:08.840
came from the make it happen world,

820
00:39:08.840 --> 00:39:11.360
where success meant burnout, busyness,

821
00:39:11.360 --> 00:39:12.680
and proving your worth.

822
00:39:12.680 --> 00:39:15.720
And now I help others build revenue with purpose,

823
00:39:15.760 --> 00:39:16.840
not pressure.

824
00:39:16.840 --> 00:39:19.040
Through my faith-based coaching and the fact

825
00:39:19.040 --> 00:39:21.720
that we are better together, I provide accountability

826
00:39:21.720 --> 00:39:23.680
in a group setting so that people

827
00:39:23.680 --> 00:39:27.640
can focus on the task at hand to generate revenue

828
00:39:27.640 --> 00:39:29.160
and live the life they want to live.

829
00:39:32.600 --> 00:39:33.280
Good.

830
00:39:33.280 --> 00:39:34.360
Good.

831
00:39:34.360 --> 00:39:36.480
Very clear they're going to relate.

832
00:39:36.480 --> 00:39:38.960
I would still challenge you, Barbara.

833
00:39:38.960 --> 00:39:41.000
You can say that in less words.

834
00:39:41.000 --> 00:39:41.680
I know.

835
00:39:41.680 --> 00:39:43.040
Even still.

836
00:39:43.080 --> 00:39:46.880
Break it down that you can say it in a sentence.

837
00:39:46.880 --> 00:39:47.400
I know.

838
00:39:47.400 --> 00:39:48.240
It's so hard.

839
00:39:48.240 --> 00:39:48.760
So yeah.

840
00:39:48.760 --> 00:39:49.280
I know it is.

841
00:39:49.280 --> 00:39:52.640
But you guys are just rising to the,

842
00:39:52.640 --> 00:39:55.720
you're rising the cream that rises to the very top.

843
00:39:55.720 --> 00:40:01.400
Because there's too many words out there right now.

844
00:40:00.000 --> 00:40:04.840
Now, and again, understanding where we are in culture,

845
00:40:04.840 --> 00:40:08.640
people are overwhelmed with the noise, okay?

846
00:40:08.640 --> 00:40:11.040
So AI, you know, I love it.

847
00:40:11.040 --> 00:40:12.940
It helps say 15 to 20 hours.

848
00:40:12.940 --> 00:40:15.560
There's profound ways to use it.

849
00:40:15.560 --> 00:40:18.080
But the downside that you have to look at

850
00:40:18.080 --> 00:40:20.600
where we are right now is it means

851
00:40:20.600 --> 00:40:22.640
that everybody is an expert.

852
00:40:22.640 --> 00:40:24.320
Everybody's putting out posts.

853
00:40:24.320 --> 00:40:28.560
Everybody's putting out, I just see it like a sea of words.

854
00:40:28.600 --> 00:40:30.960
There's just a sea of words right now

855
00:40:30.960 --> 00:40:32.960
and things are moving so fast

856
00:40:32.960 --> 00:40:37.840
and there's a feeling of overwhelm of I can't keep up, right?

857
00:40:37.840 --> 00:40:41.320
So when everybody, I've always been very contrarian,

858
00:40:41.320 --> 00:40:43.240
30 years plus in business,

859
00:40:43.240 --> 00:40:46.780
when everybody goes this way, I go that way, right?

860
00:40:46.780 --> 00:40:51.780
So right now, when everything is going machine

861
00:40:52.320 --> 00:40:55.480
and automated, and I'm not saying that we don't automate

862
00:40:55.480 --> 00:40:57.240
because I wanna save you lots of time.

863
00:40:57.240 --> 00:41:01.160
We automate in our businesses, but we don't speak machine.

864
00:41:01.160 --> 00:41:02.880
We don't speak automation.

865
00:41:02.880 --> 00:41:07.880
When everybody is speaking that non-human,

866
00:41:08.800 --> 00:41:11.040
we come in and humanize.

867
00:41:12.160 --> 00:41:17.160
So this is the time to say things very humanly,

868
00:41:17.200 --> 00:41:21.620
very succinctly, very clearly.

869
00:41:21.620 --> 00:41:24.600
If they have to think to figure out what you do,

870
00:41:24.600 --> 00:41:26.440
if they have to scratch their head

871
00:41:26.440 --> 00:41:29.880
to interpret what you offer in this season,

872
00:41:29.880 --> 00:41:32.200
when everybody's distracted and overwhelmed,

873
00:41:32.200 --> 00:41:33.600
you're gonna lose them.

874
00:41:33.600 --> 00:41:37.640
So right now in this season, lots of margin,

875
00:41:37.640 --> 00:41:42.440
lots of clarity, lots of simplicity.

876
00:41:42.440 --> 00:41:46.980
Say what you mean in the fewest words possible,

877
00:41:46.980 --> 00:41:51.800
in the most powerful, let every word count.

878
00:41:51.800 --> 00:41:53.040
And you started with it.

879
00:41:53.040 --> 00:41:56.760
You had it there, Barbara, you're not far.

880
00:41:56.760 --> 00:41:59.840
You had me in the first few words,

881
00:41:59.840 --> 00:42:02.760
and then you kept going and you started losing me.

882
00:42:02.760 --> 00:42:06.040
So pare all that down and be able to say it

883
00:42:06.040 --> 00:42:08.960
in a sentence powerfully.

884
00:42:08.960 --> 00:42:12.720
And then this is a conversation I've been having

885
00:42:12.720 --> 00:42:16.280
in my one-on-one coaching a lot, okay?

886
00:42:16.280 --> 00:42:19.380
And we'll probably do teaching on this,

887
00:42:19.380 --> 00:42:22.200
but it's transforming some of my higher,

888
00:42:22.200 --> 00:42:24.080
my seven and eight figure companies.

889
00:42:24.080 --> 00:42:26.480
It's transforming how they lead.

890
00:42:26.480 --> 00:42:28.240
And I don't have time today in this,

891
00:42:28.240 --> 00:42:31.180
but I'm gonna give a little, just a hint of it.

892
00:42:31.180 --> 00:42:35.720
It's understanding feminine communication

893
00:42:35.720 --> 00:42:39.600
and feminine energy, if you will.

894
00:42:39.600 --> 00:42:40.880
I'm not talking about looks,

895
00:42:40.880 --> 00:42:42.920
so that's why I'm using the word energy

896
00:42:42.920 --> 00:42:45.360
as opposed to masculine, okay?

897
00:42:45.360 --> 00:42:47.600
And most of us as women,

898
00:42:47.600 --> 00:42:49.760
I'm talking to a group of women here,

899
00:42:49.760 --> 00:42:54.080
have been raised in a very masculine energy culture.

900
00:42:54.080 --> 00:42:56.200
And masculine gets you the promotion,

901
00:42:56.200 --> 00:42:59.640
it gets you the job, it gets you the degrees,

902
00:42:59.640 --> 00:43:02.320
it gets you the clients,

903
00:43:02.320 --> 00:43:06.000
in the sense that, okay, masculine is logical,

904
00:43:06.000 --> 00:43:09.480
it's linear, it's directive, right?

905
00:43:10.360 --> 00:43:15.360
Whereas feminine is the more, the open, the receptive,

906
00:43:15.720 --> 00:43:17.560
it's the heart, it's the body,

907
00:43:18.000 --> 00:43:23.000
it's the, so I bring it up from this standpoint

908
00:43:23.360 --> 00:43:26.760
as to what we can do bringing feminine

909
00:43:26.760 --> 00:43:31.760
into this very masculine driven business climate

910
00:43:31.800 --> 00:43:34.380
is to hold space.

911
00:43:35.440 --> 00:43:40.440
I have taught eight figure earners the power of the pause

912
00:43:42.200 --> 00:43:45.120
because they're dealing with a room full of men,

913
00:43:45.120 --> 00:43:48.720
very aggressive testosterone, get it done,

914
00:43:48.720 --> 00:43:52.320
sales, insurance industry, that kind of stuff.

915
00:43:52.320 --> 00:43:57.320
And that feminine brings in presence, God's presence,

916
00:43:57.480 --> 00:44:02.160
brings in the ability to hold space, okay?

917
00:44:02.160 --> 00:44:04.840
That's the feminine, we hold space for the vision,

918
00:44:04.840 --> 00:44:07.320
we hold space, right?

919
00:44:07.320 --> 00:44:09.000
We create margin.

920
00:44:09.000 --> 00:44:12.480
This is the time when everything's frenetic,

921
00:44:12.480 --> 00:44:15.840
this is the time for you to be the one that holds space,

922
00:44:15.840 --> 00:44:18.140
space for peace, right?

923
00:44:19.040 --> 00:44:22.120
Does that, is what I'm saying make any sense at all to you?

924
00:44:22.120 --> 00:44:24.200
Is it opening, it's a whole different conversation

925
00:44:24.200 --> 00:44:26.680
we can't do in the last 12 minutes here,

926
00:44:26.680 --> 00:44:30.720
but I will get more into it and teach more on that.

927
00:44:30.720 --> 00:44:35.560
So it's important right now, let your words be few,

928
00:44:35.560 --> 00:44:40.560
let them be meaningful, use $10,000 words,

929
00:44:40.600 --> 00:44:45.600
not 10 cent words, 10 cent words are cliches,

930
00:44:45.640 --> 00:44:50.080
overused, not clear to understand.

931
00:44:50.080 --> 00:44:52.120
Everything you do right now,

932
00:44:52.120 --> 00:44:55.440
use less words and use $10,000 words,

933
00:44:55.440 --> 00:44:57.120
words that leave an image,

934
00:44:57.120 --> 00:45:00.280
words that evoke an emotional response.

935
00:45:00.000 --> 00:45:04.440
Does that, is that, is that hitting you guys where you are?

936
00:45:04.440 --> 00:45:05.440
Okay.

937
00:45:05.440 --> 00:45:09.560
Does that help you, Barbara?

938
00:45:09.560 --> 00:45:13.200
You're so, I mean, you've, you've gone so far, you're growing and I mean, you've gotten

939
00:45:13.200 --> 00:45:14.200
so much clarity.

940
00:45:14.200 --> 00:45:18.920
You went from, you know, not having clients in going to two to eight, you're still scaling,

941
00:45:18.920 --> 00:45:19.920
you're doing well.

942
00:45:19.920 --> 00:45:22.040
So I'm not saying you're doing wrong.

943
00:45:22.040 --> 00:45:23.800
This is going to take it.

944
00:45:23.800 --> 00:45:28.640
I love, love, love what you're saying because I went to this two day leadership conference

945
00:45:28.640 --> 00:45:32.720
at my church and it was really great, but there wasn't enough pause.

946
00:45:32.720 --> 00:45:36.280
And it was like, just that overwhelm.

947
00:45:36.280 --> 00:45:37.760
You're exhausted by the end.

948
00:45:37.760 --> 00:45:39.760
How much can we pack in?

949
00:45:39.760 --> 00:45:40.760
Yes.

950
00:45:40.760 --> 00:45:41.760
Yeah.

951
00:45:41.760 --> 00:45:42.760
Good.

952
00:45:42.760 --> 00:45:43.760
I'm glad you're catching.

953
00:45:43.760 --> 00:45:46.080
You got to experience it fresh to know what I'm saying.

954
00:45:46.080 --> 00:45:47.480
Really, really good.

955
00:45:47.480 --> 00:45:48.480
Love it.

956
00:45:48.480 --> 00:45:49.480
Okay.

957
00:45:49.480 --> 00:45:52.440
Um, let's see here.

958
00:45:52.440 --> 00:45:56.200
Anybody else have, um, some things, otherwise I'm going to wrap it up with a little bit

959
00:45:56.200 --> 00:45:58.880
of, of things to be thinking about.

960
00:45:58.880 --> 00:46:02.960
Anybody else have something pressing you want to go through?

961
00:46:02.960 --> 00:46:08.080
I just wanted to state something I just wrote and see reaction real quick.

962
00:46:08.080 --> 00:46:12.560
We don't have to take much time, but, um, I, I think I'm getting closer to standing

963
00:46:12.560 --> 00:46:16.240
in faith during the storm.

964
00:46:16.240 --> 00:46:23.040
So for women struggling with faith in their trials, not just the trial, but having faith.

965
00:46:23.120 --> 00:46:30.320
Um, so taking them from negativity and weakness to strengthen a firm foundation.

966
00:46:30.320 --> 00:46:32.320
You're moving in the right direction.

967
00:46:32.320 --> 00:46:37.280
You can clarify it still so much more, but, uh, you, you, you're coming up with a premise,

968
00:46:37.280 --> 00:46:41.000
which is the first step you're coming up with the concept.

969
00:46:41.000 --> 00:46:48.960
And then now, how could you say that even simpler that when you said it, you know, um,

970
00:46:48.960 --> 00:46:55.800
and you think about the most successful campaigns, you know, um, you take, you know, for, uh,

971
00:46:55.800 --> 00:46:59.400
for athletes, Nike's just do it.

972
00:46:59.400 --> 00:47:00.400
Right.

973
00:47:00.400 --> 00:47:08.960
Became, became known as, you know, so something so simple that can really have legs and have

974
00:47:08.960 --> 00:47:09.960
wings.

975
00:47:09.960 --> 00:47:10.960
Right.

976
00:47:10.960 --> 00:47:12.560
So you've got something really good right there.

977
00:47:12.560 --> 00:47:17.960
Um, you, you've got a contrast of faith and storm, right?

978
00:47:17.960 --> 00:47:21.560
How, what would that, what would that look like?

979
00:47:21.560 --> 00:47:22.560
You're real close.

980
00:47:22.560 --> 00:47:23.560
Love it.

981
00:47:23.560 --> 00:47:24.560
Okay.

982
00:47:24.560 --> 00:47:28.000
You guys, this homework is to be working on this and bring it next office hours.

983
00:47:28.000 --> 00:47:32.640
Let's encourage each other to greatness and, and put it to the test.

984
00:47:32.640 --> 00:47:37.840
Tell us in office hours and let your prosper sisters say, wow, I got it.

985
00:47:37.840 --> 00:47:39.360
I desire that.

986
00:47:39.360 --> 00:47:40.360
Right.

987
00:47:40.360 --> 00:47:41.360
Wow.

988
00:47:41.360 --> 00:47:42.360
That's clear.

989
00:47:42.360 --> 00:47:44.600
You know, you'll know, and you'll know inside yourself.

990
00:47:44.600 --> 00:47:45.600
Okay.

991
00:47:45.600 --> 00:47:46.720
Just like Karen with her framework.

992
00:47:46.720 --> 00:47:47.720
She just knew.

993
00:47:48.480 --> 00:47:49.480
She's like, I got it.

994
00:47:49.480 --> 00:47:50.480
Right.

995
00:47:50.480 --> 00:47:51.480
It's that kind of feeling.

996
00:47:51.480 --> 00:47:55.480
So that is part of your work before you come back.

997
00:47:55.480 --> 00:48:01.440
Um, I want to talk a little bit, just, just wrapping this up in the, in the last few minutes

998
00:48:01.440 --> 00:48:08.760
here of where we are and what's super important, because one of the things, again, with all

999
00:48:08.760 --> 00:48:16.440
the noise and as solopreneurs trying to do so many things, a common question I get is,

1000
00:48:16.440 --> 00:48:17.440
what do I work on?

1001
00:48:17.440 --> 00:48:20.080
I've got a mile long to do list.

1002
00:48:20.080 --> 00:48:21.480
I can't do it all.

1003
00:48:21.480 --> 00:48:23.080
Like, like, what do I work on?

1004
00:48:23.080 --> 00:48:24.640
Like, how do I spend my day?

1005
00:48:24.640 --> 00:48:26.240
Can any of you relate to that?

1006
00:48:26.240 --> 00:48:31.200
Like, what do I do during my day as a solopreneur to get maximum effectiveness?

1007
00:48:31.200 --> 00:48:32.200
Yeah.

1008
00:48:32.200 --> 00:48:35.040
Any of you relate to that?

1009
00:48:35.040 --> 00:48:36.280
Okay.

1010
00:48:36.280 --> 00:48:43.160
And so that has kind of a duality of, you know, what do you do to grow your business,

1011
00:48:43.160 --> 00:48:46.600
but what do you do differently in this season?

1012
00:48:46.600 --> 00:48:50.200
What's changing that needs to be done differently?

1013
00:48:50.200 --> 00:48:58.760
Because, um, the truth is we're, we're in a massive contraction and business is happening

1014
00:48:58.760 --> 00:49:03.720
differently and we've already addressed some of that through this call.

1015
00:49:03.720 --> 00:49:07.120
That part of what is needed is just spot on.

1016
00:49:07.120 --> 00:49:08.720
How do you help me?

1017
00:49:08.720 --> 00:49:11.480
Like clarity has never been more important.

1018
00:49:12.320 --> 00:49:16.480
You take me from where to where, what exactly do you do?

1019
00:49:16.480 --> 00:49:22.920
Um, it, it used to be that it could be fluffy, you know, I, I help women elevate, I help

1020
00:49:22.920 --> 00:49:27.240
them go to the next level that says absolutely nothing and we'll go nowhere.

1021
00:49:27.240 --> 00:49:29.160
Do you feel the difference?

1022
00:49:29.160 --> 00:49:30.160
Okay.

1023
00:49:30.160 --> 00:49:40.200
So knowing that this is going on simplicity, humanizing clarity, let's talk about how do

1024
00:49:40.320 --> 00:49:42.160
you do that right now?

1025
00:49:42.160 --> 00:49:46.360
That's super important for most of you.

1026
00:49:46.360 --> 00:49:49.480
You're in a growing, you're not in a scaling.

1027
00:49:49.480 --> 00:49:50.480
Okay.

1028
00:49:50.480 --> 00:49:52.120
It's two different methodologies.

1029
00:49:52.120 --> 00:49:59.800
Most of you are in a growing right now, meaning bringing in more clients, more cashflow.

1030
00:49:59.800 --> 00:50:00.000
That's where I'm at.

1031
00:50:00.000 --> 00:50:01.880
where you need to be.

1032
00:50:01.880 --> 00:50:05.720
Later, it's putting in more systems and scaling, right?

1033
00:50:05.720 --> 00:50:07.960
Because those things are in place.

1034
00:50:07.960 --> 00:50:11.760
So if you're using the Prosper Daily Planner,

1035
00:50:11.760 --> 00:50:14.380
which if you've worked with me at all, you are,

1036
00:50:14.380 --> 00:50:16.800
you know, this is the tool I've used for,

1037
00:50:16.800 --> 00:50:18.080
you know, it's on Amazon.

1038
00:50:18.080 --> 00:50:20.840
If you don't know what this is, you're not familiar.

1039
00:50:20.840 --> 00:50:24.080
This is the tool I've used to organize my days

1040
00:50:24.080 --> 00:50:25.560
for, you know, decades.

1041
00:50:25.560 --> 00:50:28.280
And it's what I use with all my clients.

1042
00:50:28.280 --> 00:50:32.520
There's something important that many of you are neglecting.

1043
00:50:32.520 --> 00:50:34.800
Many of you are highly creative.

1044
00:50:34.800 --> 00:50:37.080
You are so good at creating things.

1045
00:50:37.080 --> 00:50:37.920
You're amazing.

1046
00:50:37.920 --> 00:50:39.280
And it's fun for you.

1047
00:50:39.280 --> 00:50:41.280
And you could just create all day long.

1048
00:50:41.280 --> 00:50:43.400
How many creators do I have in the house?

1049
00:50:43.400 --> 00:50:44.240
Raise your hand.

1050
00:50:44.240 --> 00:50:45.720
It's just so fun creating.

1051
00:50:45.720 --> 00:50:48.320
Yeah, look, have all hands go up, right?

1052
00:50:48.320 --> 00:50:49.160
Yeah.

1053
00:50:49.160 --> 00:50:50.800
And that's beautiful.

1054
00:50:50.800 --> 00:50:53.800
And you're gonna keep on doing that.

1055
00:50:53.800 --> 00:50:57.280
The balance of it that's so important right now

1056
00:50:57.280 --> 00:50:59.120
is that you're bringing in clients,

1057
00:50:59.120 --> 00:51:03.000
the sales side of things, and selling in this economy,

1058
00:51:03.000 --> 00:51:06.560
and selling, you know, in a faith-based way,

1059
00:51:06.560 --> 00:51:09.240
in a congruent, heartfelt way.

1060
00:51:09.240 --> 00:51:12.720
And so something that gets neglected a lot,

1061
00:51:12.720 --> 00:51:15.640
many of you are, you know, pretty strong

1062
00:51:15.640 --> 00:51:18.040
on the morning spiritual practice

1063
00:51:18.040 --> 00:51:20.400
and using the top part of this.

1064
00:51:20.400 --> 00:51:23.800
And you make your declarations and all of these things.

1065
00:51:23.800 --> 00:51:25.920
And maybe you're breaking down what you do

1066
00:51:25.920 --> 00:51:28.560
when you're starting to do 20-minute routines

1067
00:51:28.560 --> 00:51:30.120
and this kind of thing.

1068
00:51:30.120 --> 00:51:33.160
But many of you, I wanna know how many of you

1069
00:51:33.160 --> 00:51:38.160
are filling out the bottom every single day?

1070
00:51:38.840 --> 00:51:40.000
I wanna celebrate you.

1071
00:51:40.000 --> 00:51:44.080
Any of you are filling out the bottom every single day?

1072
00:51:44.080 --> 00:51:45.560
Can I have a hand?

1073
00:51:46.520 --> 00:51:47.480
Say a woo-hoo.

1074
00:51:47.480 --> 00:51:48.640
Let us celebrate you.

1075
00:51:48.640 --> 00:51:50.200
Are there any of you?

1076
00:51:51.680 --> 00:51:52.600
The bottom.

1077
00:51:53.600 --> 00:51:56.120
Okay, Jennifer, are you doing the bottom?

1078
00:51:56.120 --> 00:51:57.320
Is that your hand?

1079
00:51:57.320 --> 00:51:58.960
Congratulations.

1080
00:51:58.960 --> 00:52:01.200
Woo-hoo, I celebrate that.

1081
00:52:01.200 --> 00:52:03.280
This is so important.

1082
00:52:03.280 --> 00:52:07.800
You've got to inspect what you expect.

1083
00:52:07.800 --> 00:52:12.480
You have to focus on that which you want to expand.

1084
00:52:12.480 --> 00:52:17.480
You have to move from only being a creator

1085
00:52:17.920 --> 00:52:21.800
to being a CEO, to running your company,

1086
00:52:21.840 --> 00:52:26.000
to running your company, you have to know your numbers.

1087
00:52:26.000 --> 00:52:29.480
To know your numbers, you have to know every single day,

1088
00:52:29.480 --> 00:52:31.960
how many leads are you bringing in leads?

1089
00:52:31.960 --> 00:52:34.120
Do you have a lead generation system?

1090
00:52:34.120 --> 00:52:36.000
Are you bringing in leads?

1091
00:52:36.000 --> 00:52:39.040
And how many of those leads turned into calls?

1092
00:52:39.040 --> 00:52:41.640
How many calls did you have?

1093
00:52:41.640 --> 00:52:46.640
Now, this is, if your model is selling a hire ticket

1094
00:52:46.680 --> 00:52:50.480
that requires a call, then without any calls,

1095
00:52:50.480 --> 00:52:52.640
you're not having any sales conversations,

1096
00:52:52.640 --> 00:52:54.480
which means you're not having any sales,

1097
00:52:54.480 --> 00:52:56.520
which means you're not getting clients,

1098
00:52:56.520 --> 00:52:58.480
which means you're not making any money,

1099
00:52:58.480 --> 00:53:01.200
which means you're in a very fragile position.

1100
00:53:01.200 --> 00:53:03.160
Your business is not going to survive

1101
00:53:03.160 --> 00:53:05.640
if that's your model, okay?

1102
00:53:05.640 --> 00:53:10.640
So calls, and from the calls, how many sales are you making?

1103
00:53:12.400 --> 00:53:13.600
How much every day?

1104
00:53:13.600 --> 00:53:15.960
How much income came in?

1105
00:53:15.960 --> 00:53:17.680
How much went out?

1106
00:53:17.680 --> 00:53:19.360
How'd you do today?

1107
00:53:19.360 --> 00:53:22.480
This is called minding your business, okay?

1108
00:53:22.480 --> 00:53:24.120
This is paying attention.

1109
00:53:24.120 --> 00:53:27.920
So right now, in this contracted economy,

1110
00:53:27.920 --> 00:53:30.960
one of the most important things

1111
00:53:30.960 --> 00:53:33.720
is the know, like, and trust factor.

1112
00:53:34.840 --> 00:53:39.840
It's you connecting human to human

1113
00:53:39.960 --> 00:53:43.440
and building trust, building rapport,

1114
00:53:44.360 --> 00:53:47.440
getting the place that they know, like, and trust you

1115
00:53:48.320 --> 00:53:52.600
in conversation, whether it's a conversation on DM

1116
00:53:52.600 --> 00:53:54.840
or a conversation of you going live.

1117
00:53:54.840 --> 00:53:57.680
We're having a conversation here, right?

1118
00:53:57.680 --> 00:54:02.680
A conversation where they know, like, and trust you.

1119
00:54:05.240 --> 00:54:10.240
Are you creating places for that to be happening in DMs,

1120
00:54:12.520 --> 00:54:14.440
right, by text?

1121
00:54:15.400 --> 00:54:19.400
Are you creating a place for know, like, and trust?

1122
00:54:19.400 --> 00:54:23.360
Are you having human conversations?

1123
00:54:23.360 --> 00:54:24.960
That's the first question.

1124
00:54:26.000 --> 00:54:27.920
Has to be happening every single day.

1125
00:54:27.920 --> 00:54:29.120
What do I do?

1126
00:54:29.120 --> 00:54:31.840
For most of you, you need leads, you need sales,

1127
00:54:31.840 --> 00:54:34.360
you need income, you need capital.

1128
00:54:34.360 --> 00:54:36.480
You need to be having sales conversations.

1129
00:54:36.480 --> 00:54:37.960
And if you're neglecting that,

1130
00:54:37.960 --> 00:54:39.280
you're neglecting your business

1131
00:54:39.280 --> 00:54:44.280
and you're putting yourself in a very dangerous position.

1132
00:54:44.760 --> 00:54:48.240
Okay, so know, like, and trust, human conversations.

1133
00:54:48.240 --> 00:54:52.960
From that human conversation, you must be making offers.

1134
00:54:54.560 --> 00:54:58.040
And I was showing, I think it was Karen

1135
00:54:58.040 --> 00:54:59.840
I was talking to yesterday.

1136
00:55:00.000 --> 00:55:03.120
and I was showing her my calendar and I have,

1137
00:55:03.120 --> 00:55:05.000
I use colors, most of you know,

1138
00:55:05.000 --> 00:55:07.280
I use colors on my calendar

1139
00:55:07.280 --> 00:55:09.180
and anything to do with business,

1140
00:55:09.180 --> 00:55:11.480
money, making money is green on my calendar.

1141
00:55:11.480 --> 00:55:14.400
So I can look at my calendar and see how much green it is.

1142
00:55:14.400 --> 00:55:18.800
And then those calls are on my calendar, I can see them.

1143
00:55:18.800 --> 00:55:20.360
I have my online calendar,

1144
00:55:20.360 --> 00:55:23.640
but I like one at a glance on my desk.

1145
00:55:23.640 --> 00:55:25.220
When I make an offer,

1146
00:55:25.220 --> 00:55:29.900
I put a bright orange dot next to that name.

1147
00:55:29.900 --> 00:55:34.500
So I can look and know how many offers did I make today?

1148
00:55:34.500 --> 00:55:37.080
How many offers did I make this week?

1149
00:55:38.160 --> 00:55:39.260
And I've done a lot of this

1150
00:55:39.260 --> 00:55:40.620
in the Prosper Leader Membership,

1151
00:55:40.620 --> 00:55:43.220
go look at the things I've talked about offers.

1152
00:55:43.220 --> 00:55:46.060
You have to be making offers.

1153
00:55:46.060 --> 00:55:47.820
Now of those offers,

1154
00:55:47.820 --> 00:55:51.900
you need a very important offer in this day and age.

1155
00:55:51.900 --> 00:55:53.500
Okay, once you know your niche,

1156
00:55:53.500 --> 00:55:55.260
you know the problem you solve,

1157
00:55:55.260 --> 00:55:58.560
most of you have a high ticket offer.

1158
00:55:58.560 --> 00:56:03.000
You need an offer before the high ticket offer.

1159
00:56:03.000 --> 00:56:05.600
Okay, which is not a liquidation,

1160
00:56:05.600 --> 00:56:08.240
not all that nonsense that you see in the marketplace,

1161
00:56:08.240 --> 00:56:10.600
$7 and blah, blah, blah, none of that stuff.

1162
00:56:10.600 --> 00:56:12.420
I'm not talking about that.

1163
00:56:12.420 --> 00:56:15.040
You need an offer that is a place

1164
00:56:15.040 --> 00:56:16.760
that the no light can trust,

1165
00:56:16.760 --> 00:56:19.320
that they can trust you

1166
00:56:19.320 --> 00:56:22.160
and that they can experience a quick win.

1167
00:56:22.160 --> 00:56:26.720
In this market, you have to be creating quick wins.

1168
00:56:26.720 --> 00:56:31.120
So what's an offer that they could taste what you do

1169
00:56:31.120 --> 00:56:35.460
and experience a win within the first 30 days?

1170
00:56:37.200 --> 00:56:39.680
That's what's important right now.

1171
00:56:39.680 --> 00:56:44.680
Now, this is not an offer that goes to a different audience.

1172
00:56:44.680 --> 00:56:47.000
It's not an offer that goes to people

1173
00:56:47.000 --> 00:56:48.740
that can't afford your offer

1174
00:56:48.740 --> 00:56:50.960
and you're splitting yourself and you're working for free.

1175
00:56:50.960 --> 00:56:53.800
No, this is for your ideal client.

1176
00:56:53.800 --> 00:56:56.460
It is part of your customer journey.

1177
00:56:57.320 --> 00:57:00.960
Okay, but in this season,

1178
00:57:00.960 --> 00:57:05.160
you need to be having conversations that are very human,

1179
00:57:05.160 --> 00:57:10.000
making offers and have an offer that creates trust

1180
00:57:10.000 --> 00:57:12.360
and an instant win and a success.

1181
00:57:12.360 --> 00:57:14.560
And we'll talk more about that

1182
00:57:14.560 --> 00:57:16.920
and that can then quickly convert

1183
00:57:16.920 --> 00:57:20.440
to your higher ticket offers.

1184
00:57:20.440 --> 00:57:21.880
Make sense?

1185
00:57:21.880 --> 00:57:23.800
So we'll get more into details of that,

1186
00:57:23.800 --> 00:57:25.340
but I wanna leave that thought.

1187
00:57:25.340 --> 00:57:27.260
I want you to analyze and look,

1188
00:57:27.260 --> 00:57:28.980
how many new people am I talking to?

1189
00:57:28.980 --> 00:57:30.940
How many offers am I making?

1190
00:57:30.940 --> 00:57:32.260
Am I being human?

1191
00:57:32.260 --> 00:57:34.100
Am I bringing trust?

1192
00:57:34.100 --> 00:57:36.500
What is my win that I can create?

1193
00:57:36.500 --> 00:57:39.500
Am I helping them experience a win?

1194
00:57:39.500 --> 00:57:41.500
This is designed just to stir the pot,

1195
00:57:41.500 --> 00:57:44.740
get you thinking and make sure that you're on that track.

1196
00:57:44.740 --> 00:57:45.580
Make sense?

1197
00:57:47.340 --> 00:57:49.820
Okay, I sure have loved this time.

1198
00:57:49.820 --> 00:57:51.540
Have you loved this time?

1199
00:57:52.380 --> 00:57:55.180
I wanna make an offer real quick and we're done.

1200
00:57:56.020 --> 00:57:56.860
We're at 10 o'clock,

1201
00:57:56.860 --> 00:57:58.300
but I wanna make a really quick offer.

1202
00:57:58.300 --> 00:58:00.020
I believe that God,

1203
00:58:00.020 --> 00:58:02.140
the verse has been just jumping out at me,

1204
00:58:02.140 --> 00:58:04.740
forsake not gathering together.

1205
00:58:04.740 --> 00:58:08.340
I believe that people for many in business,

1206
00:58:08.340 --> 00:58:10.260
it's a bloodbath out there.

1207
00:58:10.260 --> 00:58:14.780
I mean, they've lost 55% of their income.

1208
00:58:14.780 --> 00:58:18.060
There's a million and a half layoffs,

1209
00:58:18.060 --> 00:58:19.220
they're in transition.

1210
00:58:19.220 --> 00:58:20.620
There's a lot going on.

1211
00:58:20.620 --> 00:58:22.420
I don't need to tell you all that.

1212
00:58:22.540 --> 00:58:25.220
And this safe, beautiful community

1213
00:58:25.220 --> 00:58:28.100
where women are getting results,

1214
00:58:28.100 --> 00:58:30.660
it's faith-based, it's supportive.

1215
00:58:30.660 --> 00:58:34.020
We're like linking arms and it's actually working.

1216
00:58:34.020 --> 00:58:36.500
I mean, there's so much growth happening in this group.

1217
00:58:36.500 --> 00:58:37.460
It's incredible.

1218
00:58:37.460 --> 00:58:39.340
The amount of sales and clients

1219
00:58:39.340 --> 00:58:42.620
and businesses launched and scaled.

1220
00:58:42.620 --> 00:58:44.260
I mean, it's incredible what's happening.

1221
00:58:44.260 --> 00:58:45.860
I'm gonna be sending more and more emails

1222
00:58:45.860 --> 00:58:48.060
about that here in this group.

1223
00:58:48.060 --> 00:58:50.580
So my offer is,

1224
00:58:50.580 --> 00:58:53.620
who do you know that really needs to be in this group?

1225
00:58:53.620 --> 00:58:54.980
Who do you know?

1226
00:58:54.980 --> 00:58:58.540
And I'm happy to talk to them or let me know,

1227
00:58:58.540 --> 00:59:00.260
invite them, we'll let them come

1228
00:59:00.260 --> 00:59:02.700
and experience it once for free.

1229
00:59:02.700 --> 00:59:05.140
And if they join the Prosper Leader membership,

1230
00:59:05.140 --> 00:59:10.140
I'm gonna offer the discounted $99, not the $197.

1231
00:59:10.220 --> 00:59:13.100
So they can come in for the $99,

1232
00:59:13.100 --> 00:59:16.860
get these office hours, get access to all of my training,

1233
00:59:16.860 --> 00:59:20.560
get these live masterclasses, get this support.

1234
00:59:21.400 --> 00:59:23.600
Be part of this community.

1235
00:59:23.600 --> 00:59:25.400
If you bring them in and you let me know,

1236
00:59:25.400 --> 00:59:30.400
I know that it came from you and they come in for $99,

1237
00:59:30.560 --> 00:59:35.560
I will give you a $45 credit toward your next month.

1238
00:59:35.640 --> 00:59:38.840
So let's grow together.

1239
00:59:38.840 --> 00:59:42.560
There's women that just need this so much.

1240
00:59:42.560 --> 00:59:44.320
So I'm gonna ask that you be thinking about

1241
00:59:44.320 --> 00:59:48.720
who needs to be in this community and make an invitation.

1242
00:59:48.720 --> 00:59:50.200
If you'd love me to talk to them,

1243
00:59:50.560 --> 00:59:51.800
or if you want them to come in

1244
00:59:51.800 --> 00:59:54.880
and just experience it for free and you introduce them,

1245
00:59:54.880 --> 00:59:58.320
whatever works for you, let me know

1246
00:59:58.320 --> 01:00:00.160
and we'll get them registered.

1247
01:00:00.000 --> 01:00:05.280
Okay, so that's my offer today bring a new prosper leader member

1248
01:00:06.160 --> 01:00:07.960
$99 and

1249
01:00:07.960 --> 01:00:11.280
You get a $45 credit toward your next month

1250
01:00:12.920 --> 01:00:14.920
Sound good

1251
01:00:15.680 --> 01:00:22.880
Any questions comments aha's otherwise, I bless you go out there and make some offers and bring in some clients

1252
01:00:22.880 --> 01:00:29.960
Thanks, lots of love ladies, thank you. Okay. Bye