WEBVTT

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Okay, before we can do anything else for your funnel,

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we need a place to start keeping track of who's joining.

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So first we're gonna start with your email list.

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So an active campaign, you can come over here to contacts

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and then you can come over to lists.

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Once you're in lists, you can add a list

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and then you can name, put a description, et cetera.

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This is reminder message is gonna be,

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I think at the very bottom of your email

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when people are able to see how they joined

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that email list.

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So that's why they're requiring so many different things.

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And then as well as a list,

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you can have as many lists as you want.

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I would say, start with one general list,

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unless you have a few different ways or types of people

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that are separate from each other that are coming in.

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I would say, start with one general list.

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This can be where everyone comes in

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and then you can start organizing them by tags.

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So you're gonna come over here to tags

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and your tags can be as specific as you want them to be.

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The more specific, the better.

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So let's say you offered a lead magnet

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and people were joining

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whatever you were offering in January.

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You can say whatever your lead is or why they were joining

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and you can give the date

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and then like 85 people joined that specific time.

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And then you at least can see that

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and have the data behind that.

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And then you can do that every time

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and you can have as many tags as you want.

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I mean, we have 200 almost.

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So you can do it as many times as you want.

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The more specific, the better.

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And then this way, you can come down here to segments.

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And let's say you have one large general email list,

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but then if you tag them accordingly,

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you can go in and create a segment.

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And in your segments, you can filter by tag

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and you can say this filter exists or it doesn't.

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Let's say you don't wanna send it to people

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who have accepted your offer before,

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then you could say it does not exist

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and you can add as many as you want.

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You can also do a one-off of this segment

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and just send it for that one email

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or you can save this segment

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and that's how all of these exist.

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So like I wanna exclude all of these clients

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or so on and so forth.

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So it's really simple.

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It's really upfront, but I like it

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because it keeps it very organized.

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So I would say start organized.

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You may not need the organization

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or you may say like, oh, I don't actually need that later on,

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but I would start organized, so yeah.