WEBVTT

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In this video, I'm gonna show you

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how to set up an email sequence.

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Email sequences are really great,

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so you're not having to send emails one by one

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if you're wanting to do a follow-up email.

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Let's say someone signs up for your lead magnet,

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submits their name and their email,

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and opts in to whatever you're offering them.

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Then you can send an automatic email

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that sends them, delivers them whatever you're offering,

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and then you can also send a follow-up email,

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let's say a day, two days, a week later,

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that'll drip out an email to them saying like,

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oh, I hope you enjoyed blah, blah, blah, blah, blah.

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You get it.

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So yes, let me show you.

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So you're gonna come over here.

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This is the automation section, so you'll click on that,

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and then you'll come over and create an automation.

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And like every other section that ActiveCampaign has,

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they have templates for everything,

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but I'm gonna start one today from scratch.

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So you can start from scratch.

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And I like ActiveCampaign specifically

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because you can add your start trigger

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from really any part of the process

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that they have built within ActiveCampaign.

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So you could do it when someone subscribes

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to a specific list or gets added to a specific tag,

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or whenever they submit a form

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and they add their email into a form somewhere.

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So we're gonna do subscribes to a list.

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We'll pick this list, save.

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And then you just hit the plus and you can send an email.

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The nice thing is you can either create a new email

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or you could create an, like start from an existing email.

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Let's say you wanted to do one that you sent out

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to like a specific group of people

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and you wanna reuse that for a new automation.

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You could select that and then use that email,

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but we can go and just create a new email.

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Start from scratch.

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And then you would build your email out in here,

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which is nice.

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So yeah, that's about it.

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And then you can go in and you can add as many as you want.

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You can have it wait.

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You can set a specific amount of time.

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You could send it on a specific day.

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Let's say your offer ends a specific day

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and you're doing like a countdown,

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you could send out emails leading up to that.

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But let's say you wanna wait three days to send that out.

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Then you can set it up in where it would wait

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for a certain amount of days to go out.

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So yeah, it's pretty simple.

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And it's nice because you can play around with it.

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You could add a couple different triggers.

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You could send a couple different emails.

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So that's that.