WEBVTT 1 00:00:00.000 --> 00:00:02.240 Completion on something that mattered to me. 2 00:00:02.240 --> 00:00:05.400 Yeah, like to do what it took and invest in it. 3 00:00:05.400 --> 00:00:08.520 Invest in the support I needed to. 4 00:00:08.520 --> 00:00:10.680 Yeah, to take a dream that was birthed 5 00:00:10.680 --> 00:00:13.280 in me and actually. 6 00:00:13.280 --> 00:00:14.640 Put it off the back burner and make it 7 00:00:14.640 --> 00:00:16.400 a priority and make it happen so that 8 00:00:16.400 --> 00:00:17.640 that's so gold. 9 00:00:17.640 --> 00:00:19.840 I'm glad you brought that up, Kate, 10 00:00:19.840 --> 00:00:22.440 because I was thinking the same thing. 11 00:00:22.440 --> 00:00:24.680 One of the things and in Prosper 12 00:00:24.680 --> 00:00:26.600 Leader members, we've got a lot of 13 00:00:26.600 --> 00:00:27.600 super creatives. 14 00:00:27.600 --> 00:00:29.760 Trust me, they can just create up 15 00:00:29.760 --> 00:00:32.600 a storm with a lot of gifts 16 00:00:32.600 --> 00:00:33.840 and talents. 17 00:00:33.840 --> 00:00:35.920 And yet it's 18 00:00:35.920 --> 00:00:38.080 so easy to start a lot of things and 19 00:00:38.080 --> 00:00:39.440 not take it all the way over the 20 00:00:39.440 --> 00:00:40.880 finish line. 21 00:00:40.880 --> 00:00:43.240 And I'm included in that. 22 00:00:43.240 --> 00:00:46.520 But finishing the book 23 00:00:46.520 --> 00:00:47.800 is is huge. 24 00:00:47.800 --> 00:00:52.160 It's like it becomes a. 25 00:00:52.160 --> 00:00:54.600 A springboard and a pattern 26 00:00:54.600 --> 00:00:56.640 to like create success 27 00:00:56.640 --> 00:00:58.160 in all the other areas, did you find 28 00:00:58.160 --> 00:00:58.640 that? 29 00:00:58.680 --> 00:01:00.200 Yeah, well, yeah, when you say less 30 00:01:00.200 --> 00:01:02.160 than like that, that was it was like 31 00:01:02.160 --> 00:01:03.760 me. It's a whole nother layer of 32 00:01:03.760 --> 00:01:05.680 healing, in my opinion, to actually go 33 00:01:05.680 --> 00:01:06.600 through the process. 34 00:01:06.600 --> 00:01:08.760 I like all the stuff I talk 35 00:01:08.760 --> 00:01:10.320 about in the book that I had overcome 36 00:01:10.320 --> 00:01:12.160 in the past in different areas started 37 00:01:12.160 --> 00:01:13.760 coming to the surface again as I was 38 00:01:13.760 --> 00:01:15.040 stretching myself to do this. 39 00:01:15.040 --> 00:01:17.120 And so just working on that stuff 40 00:01:17.120 --> 00:01:19.240 at a whole nother level was 41 00:01:19.240 --> 00:01:21.320 really important part of my continued 42 00:01:21.320 --> 00:01:22.920 journey, I think. 43 00:01:22.920 --> 00:01:24.040 So awesome. 44 00:01:24.040 --> 00:01:25.360 So is that what you would say was the 45 00:01:25.360 --> 00:01:26.360 biggest lesson? 46 00:01:27.360 --> 00:01:29.200 Yeah, I guess more 47 00:01:29.200 --> 00:01:31.000 what did Karen 48 00:01:31.000 --> 00:01:32.360 just say, know thyself, right, just 49 00:01:32.360 --> 00:01:34.280 more knowing how to be 50 00:01:34.280 --> 00:01:36.680 with myself and support myself and 51 00:01:36.680 --> 00:01:38.560 my system and my nerves, you know, all 52 00:01:38.560 --> 00:01:40.560 of that in order to do that, to 53 00:01:40.560 --> 00:01:42.760 have a better I just grew in a totally 54 00:01:42.760 --> 00:01:44.920 new understanding of that and 55 00:01:44.920 --> 00:01:45.880 compassion for that. 56 00:01:45.880 --> 00:01:47.280 And that that supports my clients 57 00:01:47.280 --> 00:01:48.840 better, you know. 58 00:01:48.840 --> 00:01:49.880 So good. 59 00:01:49.880 --> 00:01:50.920 So good. 60 00:01:50.920 --> 00:01:52.440 Hey, all of you that don't have your 61 00:01:52.440 --> 00:01:54.920 camera on, pop on and say hi. 62 00:01:55.160 --> 00:01:56.640 Good morning, Alma. 63 00:01:56.640 --> 00:01:59.320 Good morning, Tracy. 64 00:01:59.320 --> 00:02:01.960 We'd love to 65 00:02:01.960 --> 00:02:03.920 see all of you and have all 66 00:02:03.920 --> 00:02:05.920 of you see each other and 67 00:02:05.920 --> 00:02:08.039 then we'll go ahead and get 68 00:02:08.039 --> 00:02:08.840 started. 69 00:02:08.840 --> 00:02:10.680 But it's nice if you can all get to 70 00:02:10.680 --> 00:02:12.600 know each other. Hey, Alma, great to 71 00:02:12.600 --> 00:02:13.520 see you. 72 00:02:13.520 --> 00:02:15.920 We've got a lot of you that 73 00:02:15.920 --> 00:02:18.160 well, in different ways, you just 74 00:02:18.160 --> 00:02:19.240 so overlap. 75 00:02:19.240 --> 00:02:21.200 So I'm always excited for Prosper 76 00:02:21.200 --> 00:02:23.240 Sisters to meet. 77 00:02:23.240 --> 00:02:25.320 Alma does so much 78 00:02:25.320 --> 00:02:26.240 somatic work. 79 00:02:26.240 --> 00:02:28.200 She's got so many gifts in in 80 00:02:28.200 --> 00:02:28.960 that area. 81 00:02:28.960 --> 00:02:31.480 So, Kate, you guys would be 82 00:02:31.480 --> 00:02:33.320 great connections 83 00:02:33.320 --> 00:02:34.560 to get to know each other. 84 00:02:34.560 --> 00:02:38.280 We're just talking about books 85 00:02:38.280 --> 00:02:40.280 that have come out or are 86 00:02:40.280 --> 00:02:41.840 coming out. Of course, mine's coming 87 00:02:41.840 --> 00:02:44.000 out soon next month, 88 00:02:44.000 --> 00:02:45.520 but I'll get to see it for the first 89 00:02:45.520 --> 00:02:46.520 time. 90 00:02:47.640 --> 00:02:49.680 The first here next next weekend 91 00:02:49.680 --> 00:02:51.280 in Louisville, Kentucky, when I'm 92 00:02:51.280 --> 00:02:52.400 doing a book signing. 93 00:02:52.400 --> 00:02:54.720 But we were just talking about 94 00:02:54.720 --> 00:02:56.520 each of the different books. 95 00:02:56.520 --> 00:02:57.800 Of course, Charlotte's got a bunch 96 00:02:57.800 --> 00:02:58.680 of books behind her. 97 00:02:58.680 --> 00:03:00.160 You can you can see. 98 00:03:00.160 --> 00:03:02.240 And Karen 99 00:03:02.240 --> 00:03:04.200 with the Return Method 100 00:03:04.200 --> 00:03:06.280 and Kate with 101 00:03:06.280 --> 00:03:07.640 Good Girl Rx. 102 00:03:07.640 --> 00:03:08.800 I love your name. 103 00:03:08.800 --> 00:03:10.160 Hold yours up again, Kate. 104 00:03:10.160 --> 00:03:12.120 I just think those that don't 105 00:03:12.120 --> 00:03:13.000 know you, you're new. 106 00:03:13.000 --> 00:03:14.720 You guys need to get to know 107 00:03:14.720 --> 00:03:16.440 Kate backwards. 108 00:03:16.440 --> 00:03:17.640 She's amazing. 109 00:03:17.640 --> 00:03:18.520 Love it. Love it. 110 00:03:18.520 --> 00:03:19.520 Love it. 111 00:03:20.280 --> 00:03:22.720 OK, let's 112 00:03:22.720 --> 00:03:23.880 start with prayer. 113 00:03:23.880 --> 00:03:25.040 I'll let everybody else. 114 00:03:25.040 --> 00:03:26.880 I guess, Tracy, maybe I don't 115 00:03:26.880 --> 00:03:28.360 see you don't have your camera on, 116 00:03:28.360 --> 00:03:29.760 Tracy, but hello. 117 00:03:31.440 --> 00:03:33.720 Let's start with prayer and 118 00:03:33.720 --> 00:03:35.840 then let's move forward 119 00:03:35.840 --> 00:03:38.040 with the purpose of office hours 120 00:03:38.040 --> 00:03:39.880 and moving you guys forward. 121 00:03:39.880 --> 00:03:41.800 So, Father, I thank you for this day. 122 00:03:41.800 --> 00:03:43.080 I thank you for every good and 123 00:03:43.080 --> 00:03:44.520 perfect gift that you've placed 124 00:03:44.520 --> 00:03:47.040 inside of each and every woman. 125 00:03:47.040 --> 00:03:49.240 And I pray blessings on them. 126 00:03:49.240 --> 00:03:51.480 I pray blessings of courage 127 00:03:51.480 --> 00:03:53.160 and encouragement. 128 00:03:53.160 --> 00:03:55.320 I pray blessings of joy. 129 00:03:55.320 --> 00:03:57.480 I pray blessings of peace. 130 00:03:57.480 --> 00:04:00.400 I pray blessings of power. 131 00:04:00.400 --> 00:04:02.840 I pray blessings of prosperity 132 00:04:02.840 --> 00:04:05.000 and abundance in 133 00:04:05.000 --> 00:04:07.440 all ways and all forms. 134 00:04:07.440 --> 00:04:09.160 And so, Lord, whatever you want to 135 00:04:09.160 --> 00:04:10.840 come forth on this call, I ask you 136 00:04:10.840 --> 00:04:12.920 to come forth with grace and ease 137 00:04:12.920 --> 00:04:13.960 and clarity. 138 00:04:13.960 --> 00:04:15.880 And we give you all the glory 139 00:04:15.880 --> 00:04:17.800 in Jesus name. 140 00:04:17.800 --> 00:04:19.160 Amen. 141 00:04:19.240 --> 00:04:21.440 OK, so the purpose of 142 00:04:21.440 --> 00:04:24.680 office hours is 143 00:04:24.680 --> 00:04:26.160 several fold. 144 00:04:26.160 --> 00:04:28.560 Love to encourage 145 00:04:28.560 --> 00:04:30.640 each other, celebrating our 146 00:04:30.640 --> 00:04:31.960 wins. 147 00:04:31.960 --> 00:04:34.080 And so if you have any wins, let 148 00:04:34.080 --> 00:04:36.280 us really celebrate with you. 149 00:04:36.280 --> 00:04:38.320 I like to say the tide that rises 150 00:04:38.320 --> 00:04:40.280 raises all ships or all boats. 151 00:04:40.280 --> 00:04:42.320 Right. So as you 152 00:04:42.320 --> 00:04:44.240 get wins, it encourages everybody 153 00:04:44.240 --> 00:04:46.040 else. And we may even ask questions 154 00:04:46.040 --> 00:04:47.440 about the wins to learn and glean 155 00:04:47.440 --> 00:04:48.240 from it. 156 00:04:48.240 --> 00:04:50.120 And then the second is 157 00:04:50.120 --> 00:04:52.080 any challenges if you need 158 00:04:52.080 --> 00:04:54.080 some hot seat coaching. 159 00:04:54.080 --> 00:04:56.240 And third is 160 00:04:56.240 --> 00:04:58.760 to have 161 00:04:58.760 --> 00:05:00.040 you take a look. 162 00:05:00.000 --> 00:05:04.160 or give feedback from each other. 163 00:05:04.160 --> 00:05:07.240 And so that's always great. 164 00:05:07.240 --> 00:05:08.720 We get out of our own head. 165 00:05:08.720 --> 00:05:11.400 And you can do that by either showing us something, 166 00:05:11.400 --> 00:05:14.920 sharing the screen, or just giving, hey, there's Tracy. 167 00:05:14.920 --> 00:05:16.280 Good to see you. 168 00:05:16.280 --> 00:05:19.760 Or if you want us to look at something 169 00:05:19.760 --> 00:05:22.080 or you just want us to hear something. 170 00:05:22.080 --> 00:05:26.560 So questions that you have to move forward, 171 00:05:26.560 --> 00:05:28.040 the questions are phenomenal. 172 00:05:28.040 --> 00:05:29.960 They come out of office hours every week. 173 00:05:29.960 --> 00:05:32.720 I've really come to love this time. 174 00:05:32.720 --> 00:05:35.880 I did it at first just to really add value, 175 00:05:35.880 --> 00:05:37.520 but it's actually office hours 176 00:05:37.520 --> 00:05:39.560 has become one of my favorite times. 177 00:05:39.560 --> 00:05:43.520 So, so much good stuff has come out of it. 178 00:05:43.520 --> 00:05:45.040 So with that being said, 179 00:05:45.040 --> 00:05:48.080 of course you can raise your virtual hand 180 00:05:48.080 --> 00:05:51.640 or if I can see you, you can raise your hand 181 00:05:51.640 --> 00:05:54.800 and we can be, it could be on anything, 182 00:05:54.800 --> 00:05:58.400 marketing, pricing, how you do something. 183 00:05:58.400 --> 00:06:01.800 A lot of you have a lot of skills 184 00:06:01.800 --> 00:06:03.640 and you've done some amazing things. 185 00:06:03.640 --> 00:06:07.520 You're different links in the business world. 186 00:06:07.520 --> 00:06:09.400 So I love that. 187 00:06:10.400 --> 00:06:12.600 I know I had talked to Kate. 188 00:06:12.600 --> 00:06:15.360 Kate, do you still want feedback on your, 189 00:06:16.280 --> 00:06:18.440 on your skills or have, how do you feel? 190 00:06:18.440 --> 00:06:19.560 I do. 191 00:06:19.560 --> 00:06:22.720 I don't know if I can condense it good enough to ask. 192 00:06:22.720 --> 00:06:23.760 Well, let's try. 193 00:06:23.760 --> 00:06:26.800 I'm gonna bring you up where I can see you here. 194 00:06:26.800 --> 00:06:31.680 And so tell us a little bit about what you do. 195 00:06:31.680 --> 00:06:33.720 This is always good for all of you to practice 196 00:06:33.720 --> 00:06:35.320 and be able to refer to each other. 197 00:06:35.320 --> 00:06:36.880 Tell us what you do, 198 00:06:36.880 --> 00:06:40.680 what it is you're wanting to do or desiring to do 199 00:06:40.680 --> 00:06:42.520 and what you'd like feedback on. 200 00:06:42.520 --> 00:06:43.360 Okay, sure. 201 00:06:43.360 --> 00:06:48.080 So my client really has kind of 202 00:06:48.080 --> 00:06:49.040 a couple of different doorways, 203 00:06:49.040 --> 00:06:50.840 which is why I'm trying to kind of figure out 204 00:06:50.840 --> 00:06:53.120 these namings for what I'm inviting them into. 205 00:06:53.120 --> 00:06:55.200 But a lot of the women I work with 206 00:06:55.200 --> 00:06:57.080 come in the doorway of burnout, 207 00:06:57.080 --> 00:06:58.800 of just getting to a place 208 00:06:58.800 --> 00:07:00.480 where they've overextended themselves 209 00:07:00.480 --> 00:07:04.640 and have lost contact, lost connection with themselves. 210 00:07:04.640 --> 00:07:05.760 Like they've lost their anchor. 211 00:07:05.760 --> 00:07:09.840 Their energy is so attuned to the world 212 00:07:09.840 --> 00:07:11.440 that it's affecting their nervous system 213 00:07:11.440 --> 00:07:12.800 and they are overwhelmed. 214 00:07:12.800 --> 00:07:13.800 They're at a breaking point. 215 00:07:13.800 --> 00:07:15.960 They are, feel like they're falling apart. 216 00:07:15.960 --> 00:07:18.560 So it's either emotional or physical. 217 00:07:18.560 --> 00:07:22.120 And so they're coming in that place of seeking relief 218 00:07:22.120 --> 00:07:24.440 and desperately ready for change 219 00:07:24.440 --> 00:07:27.080 and nothing that they're doing to seek that is working 220 00:07:27.080 --> 00:07:29.120 because they're not addressing the underlying factors 221 00:07:29.120 --> 00:07:30.680 that are impacting that. 222 00:07:32.680 --> 00:07:36.640 You've got a medical and a clinical kind of background. 223 00:07:36.640 --> 00:07:38.640 So share a little bit about that. 224 00:07:38.640 --> 00:07:40.960 My background is a physical therapist. 225 00:07:40.960 --> 00:07:43.200 Yeah, I was a physical therapist for 25 years 226 00:07:43.200 --> 00:07:46.640 and basically became a patient, 227 00:07:46.640 --> 00:07:49.560 went through thyroid cancer and other cancer scare, 228 00:07:49.560 --> 00:07:50.600 all kinds of symptoms, 229 00:07:50.600 --> 00:07:54.280 experienced every symptom that I ever treated in the clinic 230 00:07:54.280 --> 00:07:57.640 and realized that going through that approach, 231 00:07:57.640 --> 00:07:59.920 just trying to fix it from a physical level was not working 232 00:07:59.920 --> 00:08:01.840 because it wasn't addressing the hidden factors 233 00:08:01.840 --> 00:08:05.760 that were impacting my body that kept repeating in my life. 234 00:08:05.760 --> 00:08:10.760 And so then I did like a two-year mastery level training 235 00:08:11.280 --> 00:08:12.720 and transformational coaching method, 236 00:08:12.720 --> 00:08:16.000 did a lot of studying on everything from women's health 237 00:08:16.000 --> 00:08:19.920 and hormones and psychology of habit change 238 00:08:19.960 --> 00:08:24.520 to attachment theory and nervous system 239 00:08:24.520 --> 00:08:26.240 and just all of that stuff 240 00:08:26.240 --> 00:08:28.360 to kind of finally get to a place of understanding 241 00:08:28.360 --> 00:08:29.520 how I got my health back 242 00:08:29.520 --> 00:08:31.160 and how I got my life moving forward 243 00:08:31.160 --> 00:08:32.919 in the direction that was aligned for me 244 00:08:32.919 --> 00:08:35.039 and creating boundaries and communicating 245 00:08:35.039 --> 00:08:38.880 and all those things that I needed to do to support myself. 246 00:08:38.880 --> 00:08:43.880 So anyway, so a lot of my clients are, 247 00:08:44.039 --> 00:08:46.800 sometimes they're in a midlife transition point 248 00:08:46.800 --> 00:08:49.320 because that's usually where it catches up with us, 249 00:08:49.320 --> 00:08:51.480 but I do also work with a lot of like 20-year-olds 250 00:08:51.480 --> 00:08:55.040 that are just really paralyzed in life decisions 251 00:08:55.040 --> 00:08:58.040 and that's causing anxiety and causing panic attacks 252 00:08:58.040 --> 00:08:59.280 and different things going on in their body 253 00:08:59.280 --> 00:09:02.440 because they don't trust themselves. 254 00:09:02.440 --> 00:09:05.400 They're so, they don't know how to move forward 255 00:09:05.400 --> 00:09:07.320 and there's too much weight and pressure on it. 256 00:09:07.320 --> 00:09:10.720 And so I like working with that too. 257 00:09:10.720 --> 00:09:13.080 I love helping people decode what's going on in their body 258 00:09:13.080 --> 00:09:16.040 and the messages their body and soul are sending them 259 00:09:16.040 --> 00:09:17.720 because as soon as they have that clarity, 260 00:09:17.720 --> 00:09:18.800 then they're out of uncertainty 261 00:09:19.200 --> 00:09:20.880 and that calms the alarm. 262 00:09:20.880 --> 00:09:23.360 And a lot of the things they're doing for their body 263 00:09:23.360 --> 00:09:27.760 are just not working long-term. 264 00:09:28.840 --> 00:09:30.640 And so that's kind of my work. 265 00:09:30.640 --> 00:09:33.200 And then I also love helping them 266 00:09:33.200 --> 00:09:34.960 get the focus off of the body 267 00:09:34.960 --> 00:09:37.080 and off of all of the things that are wrong 268 00:09:37.080 --> 00:09:38.240 that they're trying to fix 269 00:09:38.240 --> 00:09:40.840 and create a vision for what they do want 270 00:09:40.840 --> 00:09:42.160 and start moving towards that 271 00:09:42.160 --> 00:09:43.880 because that creates safety in the body. 272 00:09:43.880 --> 00:09:47.840 When the body, when we start seeing what's working 273 00:09:47.840 --> 00:09:49.120 and that we're moving towards our goals, 274 00:09:49.120 --> 00:09:50.120 we're spending time writing 275 00:09:50.120 --> 00:09:51.920 or we're doing the things we love 276 00:09:51.920 --> 00:09:52.920 and we're passionate about it, 277 00:09:52.920 --> 00:09:55.000 it sends a message of safety to the body 278 00:09:55.000 --> 00:09:56.960 and those alarms start to calm. 279 00:09:56.960 --> 00:09:58.160 But that creates, 280 00:09:58.160 --> 00:10:00.400 that requires a lot of internal boundary work. 281 00:10:00.000 --> 00:10:02.080 and external boundary work to even allow yourself 282 00:10:02.080 --> 00:10:03.520 the space to do that. 283 00:10:03.520 --> 00:10:05.520 And so that's where that whole good girl conditioning 284 00:10:05.520 --> 00:10:08.560 comes in because it really, really, 285 00:10:08.560 --> 00:10:10.000 you know, so many women that they land 286 00:10:10.000 --> 00:10:11.840 on an intuitive prescription in the session 287 00:10:11.840 --> 00:10:13.360 and know exactly what they needed to do, 288 00:10:13.360 --> 00:10:17.160 but guilt and shame and fear of, you know, 289 00:10:17.160 --> 00:10:21.840 how it's gonna affect everybody else is a big, big roadblock. 290 00:10:21.840 --> 00:10:24.280 So yeah, I'm just trying to name 291 00:10:24.280 --> 00:10:26.880 my offerings a little better. 292 00:10:27.880 --> 00:10:30.520 So tell us the options, tell us what you're offering 293 00:10:30.520 --> 00:10:33.200 and what are some of the names you're considering? 294 00:10:33.200 --> 00:10:36.400 And then you guys can put in the chat 295 00:10:36.400 --> 00:10:38.560 which one you like and why, 296 00:10:38.560 --> 00:10:40.360 we can have a conversation around it, 297 00:10:40.360 --> 00:10:44.240 but let's help her name how things relate to you. 298 00:10:44.240 --> 00:10:46.600 So go ahead, tell us what the offering is. 299 00:10:46.600 --> 00:10:51.600 The two initial sessions that are like 75 minute sessions 300 00:10:52.080 --> 00:10:54.840 were breakthrough to break free strategy session, 301 00:10:54.840 --> 00:10:55.680 and then one was called 302 00:10:55.680 --> 00:10:58.120 the roadmap to relief strategy session. 303 00:10:58.120 --> 00:11:01.360 I'm trying to name the others based on the book, 304 00:11:01.360 --> 00:11:03.120 which is really on breaking free. 305 00:11:03.120 --> 00:11:07.160 It's all about freedom and stepping into alignment. 306 00:11:07.160 --> 00:11:12.160 So I had, let's see, breaking free to feel like me again, 307 00:11:12.680 --> 00:11:15.320 breaking free, we used to call it 308 00:11:15.320 --> 00:11:16.520 the fulfilled healthy and whole woman, 309 00:11:16.520 --> 00:11:18.840 but I'm just trying to tie it into the theme 310 00:11:18.840 --> 00:11:20.720 a little better of the book. 311 00:11:20.720 --> 00:11:23.360 I'm looking for a name of the collective 312 00:11:23.800 --> 00:11:24.640 that's the lower level, 313 00:11:24.640 --> 00:11:29.000 that's just helping them to step in at a lower level. 314 00:11:29.000 --> 00:11:31.560 And we were talking about the Good Girl Healing Collective 315 00:11:31.560 --> 00:11:35.680 or something with the name empowerment on it 316 00:11:35.680 --> 00:11:38.080 that speaks more to the outcomes. 317 00:11:38.080 --> 00:11:40.040 So what are your top favorites? 318 00:11:40.040 --> 00:11:41.520 Do you have two or three? 319 00:11:41.520 --> 00:11:43.160 I like breaking free together, 320 00:11:43.160 --> 00:11:45.440 it's just not very specific. 321 00:11:45.440 --> 00:11:46.400 Break free together. 322 00:11:46.400 --> 00:11:48.800 Breaking free together as the collective name. 323 00:11:48.800 --> 00:11:52.120 I don't mind the healing program. 324 00:11:52.120 --> 00:11:53.680 Breaking free together. 325 00:11:53.680 --> 00:11:57.000 We also had called it like living freely at one point. 326 00:11:58.440 --> 00:11:59.280 What else? 327 00:12:00.440 --> 00:12:02.000 I wrote down some other ones. 328 00:12:02.000 --> 00:12:03.880 I'm just not sold on any of them. 329 00:12:03.880 --> 00:12:05.520 That's why I'm frustrated. 330 00:12:05.520 --> 00:12:08.280 Okay, so this is a lesson for all. 331 00:12:08.280 --> 00:12:10.520 We'll do some of this together, okay? 332 00:12:10.520 --> 00:12:13.680 When you go to name anything, 333 00:12:13.680 --> 00:12:18.400 you wanna think in terms of a heading and a subheading, okay? 334 00:12:18.440 --> 00:12:21.760 The heading should be the result 335 00:12:21.760 --> 00:12:26.200 that your program delivers or book or course or whatever. 336 00:12:26.200 --> 00:12:29.760 If you focus on the transformation, the result, 337 00:12:29.760 --> 00:12:31.880 so that people look at it and go, 338 00:12:31.880 --> 00:12:34.240 I want that, I desire that. 339 00:12:34.240 --> 00:12:38.600 And then the subheading is usually who it's for. 340 00:12:38.600 --> 00:12:42.080 So that I'm just making up something, 341 00:12:43.120 --> 00:12:46.480 hot flashes be gone for women over 50 342 00:12:46.480 --> 00:12:47.760 struggling with menopause. 343 00:12:48.040 --> 00:12:50.120 I'm just making up something totally random, random. 344 00:12:50.120 --> 00:12:51.760 But I'd look at the first one and go, 345 00:12:51.760 --> 00:12:53.840 oh yeah, it's hot flashes be gone. 346 00:12:53.840 --> 00:12:56.520 I'd look at the second one and go women over 50, that's me. 347 00:12:56.520 --> 00:12:59.560 Or maybe it's more targeted for Christian women over 50. 348 00:13:01.600 --> 00:13:04.880 Or women in perimenopause and menopause. 349 00:13:04.880 --> 00:13:09.120 So that I look at it and I go, I want that, that's me. 350 00:13:09.120 --> 00:13:10.680 So let's keep that in mind 351 00:13:10.680 --> 00:13:13.440 as we can even build this together a little bit here. 352 00:13:13.440 --> 00:13:15.480 It's a good lesson for everybody. 353 00:13:15.480 --> 00:13:18.280 So what I would ask you, Kate, 354 00:13:18.280 --> 00:13:22.840 and I think I have a place to take notes on Zoom. 355 00:13:22.840 --> 00:13:24.920 I think it's in our whiteboard, but I don't see it. 356 00:13:24.920 --> 00:13:27.400 But anyway, I'll try to just take notes in the chat. 357 00:13:27.400 --> 00:13:28.280 How about that? 358 00:13:29.240 --> 00:13:33.960 I would say, what is the top results? 359 00:13:33.960 --> 00:13:36.520 Just describe, let's pick one that you wanna do. 360 00:13:36.520 --> 00:13:38.800 You wanna do for the group or the individual coaching? 361 00:13:38.800 --> 00:13:40.160 What do you wanna do first? 362 00:13:41.080 --> 00:13:42.440 Let's do individual first. 363 00:13:42.440 --> 00:13:44.760 Well, yeah. 364 00:13:45.360 --> 00:13:48.680 All right, so this is individual coaching 365 00:13:48.680 --> 00:13:50.360 a couple of times a month, weekly, 366 00:13:50.360 --> 00:13:51.920 something like that, right? 367 00:13:51.920 --> 00:13:53.880 In the past, it's been weekly. 368 00:13:53.880 --> 00:13:55.280 Okay, all right. 369 00:13:55.280 --> 00:13:59.480 So what, describe to me the top results, 370 00:13:59.480 --> 00:14:03.520 feelings, transformation that they will get 371 00:14:03.520 --> 00:14:05.280 that they really desire. 372 00:14:07.760 --> 00:14:12.760 I think it's, this is where it gets complicated 373 00:14:12.760 --> 00:14:13.760 because it's so many things 374 00:14:13.760 --> 00:14:16.800 and it depends on where they are in the river, you know? 375 00:14:16.800 --> 00:14:19.600 I mean, relief is often one of the, 376 00:14:19.600 --> 00:14:21.440 like the person that's really in burnout 377 00:14:21.440 --> 00:14:23.320 is saying relief first. 378 00:14:24.600 --> 00:14:26.720 A little bit further up is more, 379 00:14:29.520 --> 00:14:31.840 where we get all the way, when we get to the end, 380 00:14:31.840 --> 00:14:35.920 it's always like just the freedom to be fully me 381 00:14:35.920 --> 00:14:40.560 and to feel like me, like to not have lost my, 382 00:14:40.560 --> 00:14:43.000 like to be able to maintain and hold my peace 383 00:14:43.000 --> 00:14:44.440 and my confident confidence. 384 00:14:44.440 --> 00:14:46.040 That word comes up a lot. 385 00:14:47.440 --> 00:14:50.520 Got peace, confidence, freedom, 386 00:14:50.520 --> 00:14:55.520 the ability to be fully me and relief from what? 387 00:14:57.760 --> 00:14:59.800 The stress, the overwhelm, the... 388 00:15:00.000 --> 00:15:07.600 the lack of energy, the vulnerability of what she's 389 00:15:07.600 --> 00:15:09.480 feeling with no capacity. 390 00:15:09.480 --> 00:15:13.080 OK, so this is another way that works well, 391 00:15:13.080 --> 00:15:16.240 is from something to something. 392 00:15:16.240 --> 00:15:19.640 So we could say from, I'm just making up something, 393 00:15:19.640 --> 00:15:21.520 and you guys all jump in, but let's just 394 00:15:21.520 --> 00:15:25.440 say from overwhelm, if that's common to all of them, 395 00:15:25.440 --> 00:15:33.200 to something like bold, free confidence or something, right? 396 00:15:33.200 --> 00:15:35.200 This is messy, but we're just playing together. 397 00:15:38.200 --> 00:15:40.840 I'm just playing to get you guys thinking. 398 00:15:40.840 --> 00:15:43.200 So all you highly creative sisters, 399 00:15:43.200 --> 00:15:45.840 help each other out, because you need to do this often, 400 00:15:45.840 --> 00:15:48.160 and it's good practice, right? 401 00:15:48.160 --> 00:15:54.040 So one powerful way is to go from something to something, 402 00:15:54.040 --> 00:15:57.080 and then we can go deeper in the subheading, right? 403 00:15:57.080 --> 00:16:02.520 So if I said from overwhelm to bold, free confidence, 404 00:16:02.520 --> 00:16:04.160 and then I'm just making up something, 405 00:16:04.160 --> 00:16:07.920 a breakthrough for women struggling 406 00:16:07.920 --> 00:16:09.640 with good girl syndrome. 407 00:16:09.640 --> 00:16:12.240 This is totally rough, but you see 408 00:16:12.240 --> 00:16:16.640 how it starts narrowing it in, who it's for. 409 00:16:16.640 --> 00:16:18.920 So if you were going to do that, what kind of stabs 410 00:16:18.920 --> 00:16:20.760 would you take at it? 411 00:16:20.760 --> 00:16:22.600 Anybody feel free to jump in. 412 00:16:22.600 --> 00:16:23.720 I see you guys all writing. 413 00:16:30.960 --> 00:16:32.640 Any of you like naming things? 414 00:16:35.720 --> 00:16:40.720 And the other thing that we can do 415 00:16:40.720 --> 00:16:48.000 is we can take all of the things that I just mentioned. 416 00:16:48.000 --> 00:16:52.560 So I'm going to show you another way to get you started. 417 00:16:52.560 --> 00:16:58.040 OK, Karen said, good healing for good girls, 418 00:16:58.040 --> 00:17:00.200 breaking free to be me. 419 00:17:00.200 --> 00:17:02.560 I like breaking free to be me. 420 00:17:02.560 --> 00:17:04.560 That sounds really nice. 421 00:17:04.560 --> 00:17:07.240 That's got a ring. 422 00:17:07.240 --> 00:17:08.839 We almost don't need the first good. 423 00:17:08.839 --> 00:17:15.160 Healing, total healing, something for good girl. 424 00:17:15.160 --> 00:17:16.920 You're on a roll, Karen. 425 00:17:16.920 --> 00:17:17.520 I like it. 426 00:17:17.839 --> 00:17:18.680 Keep going. 427 00:17:18.680 --> 00:17:21.880 You're on a roll. 428 00:17:21.880 --> 00:17:26.079 And then the other thing that you can do, 429 00:17:26.079 --> 00:17:29.240 I'm going to share the screen really quick, 430 00:17:29.240 --> 00:17:35.600 is if you go into chat. 431 00:17:35.600 --> 00:17:38.360 And I've taught you guys how to organize. 432 00:17:38.360 --> 00:17:40.120 Those of you that are working with clients 433 00:17:40.120 --> 00:17:42.000 are doing multiple things. 434 00:17:42.000 --> 00:17:45.600 So I could scroll down here because Kate is my client. 435 00:17:45.600 --> 00:17:48.040 I'll probably see something with her name. 436 00:17:51.120 --> 00:17:52.560 I know it's there. 437 00:17:55.400 --> 00:17:57.880 That way, it stays in the theme. 438 00:17:57.880 --> 00:17:58.840 Oh, there it is, Kate. 439 00:17:58.840 --> 00:18:02.440 OK, so this way, it already knows some things about it. 440 00:18:02.440 --> 00:18:12.720 OK, so you can say, help me name my individual coaching 441 00:18:12.760 --> 00:18:14.120 program. 442 00:18:14.120 --> 00:18:22.480 OK, and then you can start to say the results are. 443 00:18:22.480 --> 00:18:28.240 OK, and let's just see. 444 00:18:28.240 --> 00:18:32.800 I just threw what everything that you had just said. 445 00:18:32.800 --> 00:18:39.680 You could also say, I like something that we just said. 446 00:18:43.400 --> 00:18:50.880 I like free to be me in there. 447 00:18:50.880 --> 00:19:00.000 It could also be from dot, dot, dot to dot, dot, dot. 448 00:19:00.000 --> 00:19:06.960 Give me five possible names. 449 00:19:07.000 --> 00:19:14.840 Focus on results and subtitles. 450 00:19:14.840 --> 00:19:20.880 Focus on who, which is women. 451 00:19:20.880 --> 00:19:22.120 I'm going to type really fast. 452 00:19:22.120 --> 00:19:22.960 Just say it again. 453 00:19:22.960 --> 00:19:26.440 Women in overwhelm. 454 00:19:26.440 --> 00:19:26.920 What else? 455 00:19:26.920 --> 00:19:30.200 Give me a few words real quick. 456 00:19:30.200 --> 00:19:33.800 Kate, just real quick. 457 00:19:33.800 --> 00:19:40.560 Overwhelm, inner conflict, what else? 458 00:19:43.360 --> 00:19:45.240 Something about nervous system. 459 00:19:45.240 --> 00:19:47.840 Yeah, dysregulation for sure. 460 00:19:47.840 --> 00:19:54.040 System dysregulation. 461 00:19:54.040 --> 00:19:55.600 Are they a lot of stuff? 462 00:19:55.600 --> 00:19:57.000 Is relief in there? 463 00:19:57.000 --> 00:19:57.840 What is it? 464 00:19:57.840 --> 00:19:58.960 Relief. 465 00:19:58.960 --> 00:20:00.480 OK. 466 00:20:00.000 --> 00:20:04.920 But relief stress up there. I see that. Okay. Okay. So let's 467 00:20:04.920 --> 00:20:07.400 just play. Let's just see the five things that might start 468 00:20:07.400 --> 00:20:12.040 triggering us. This is how you play. Okay. So boom, here it 469 00:20:12.040 --> 00:20:16.800 comes. Here's five examples. So straight straight up with free 470 00:20:16.800 --> 00:20:20.440 to be me. And then the subtitle private coaching for strong, 471 00:20:20.440 --> 00:20:23.680 sensitive women ready to break free from overwhelm and reclaim 472 00:20:23.680 --> 00:20:27.320 peace, confidence and self trust is a big one. Yes. Yeah. Okay. 473 00:20:27.320 --> 00:20:32.640 Self trust. Okay. I'm from chaos to calm and confidence, a 474 00:20:32.640 --> 00:20:35.760 transformational journey for women caring too much for too 475 00:20:35.760 --> 00:20:38.840 long, ready to come home to themselves and finally breathe 476 00:20:38.840 --> 00:20:43.680 again. Yes, yes, yes. Okay. The bold return weekly coaching for 477 00:20:43.680 --> 00:20:48.160 women ready to release pressure, restore nervous system peace and 478 00:20:48.160 --> 00:20:52.560 rise rooted in clarity, courage and confidence. unbound free, 479 00:20:52.720 --> 00:20:57.720 whole and fully me. I'm tired of holding it all together and 480 00:20:57.720 --> 00:21:02.480 ready to let go feeling safe in her body and lead with truth 481 00:21:02.480 --> 00:21:06.880 and trust. The reclaimed journey, a sacred one on one 482 00:21:06.880 --> 00:21:10.040 coaching container for women in transition moving from stress 483 00:21:10.040 --> 00:21:13.040 and self abandonment to freedom embodiment and full. 484 00:21:14.400 --> 00:21:15.520 Those are all pretty good. 485 00:21:17.120 --> 00:21:19.520 Yeah, and the thing I kept coming up with is a journey back 486 00:21:19.520 --> 00:21:21.600 home to yourself kind of like what Karen was even talking 487 00:21:21.600 --> 00:21:27.320 about. So there is there that is right. So now you can also 488 00:21:27.320 --> 00:21:32.040 refine it. And so you can tell me what you like about any of 489 00:21:32.040 --> 00:21:36.640 them. And it'll do new combos. So is there anything in number 490 00:21:36.640 --> 00:21:38.160 one that you like? 491 00:21:39.960 --> 00:21:43.600 I mean, I like the description of the woman I like the piece 492 00:21:43.640 --> 00:21:46.600 that reclaim peace, confidence and self trust. I do like free 493 00:21:46.600 --> 00:21:49.040 to be me. It feels like maybe it's not as 494 00:21:54.560 --> 00:21:59.400 Yeah, um, what else do I like? I love the chaos. 495 00:22:01.360 --> 00:22:03.600 I kind of I kind of like the descriptor that because that 496 00:22:03.600 --> 00:22:08.800 just fits so many people. I'm caring too much. Okay, so 497 00:22:10.080 --> 00:22:13.640 like the title on number two or or the subtitle? 498 00:22:14.160 --> 00:22:18.200 Maybe maybe I I like the simpler title of the free to be me but 499 00:22:18.200 --> 00:22:21.720 having a subtitle that speaks to the chaos or something you know 500 00:22:21.720 --> 00:22:22.080 what I mean? 501 00:22:23.520 --> 00:22:37.000 I like the concept of chaos to calm, perhaps a subtitle. So so 502 00:22:37.000 --> 00:22:39.640 I like so you like the simplicity. 503 00:22:44.240 --> 00:22:50.160 Of title and description. Okay. And number three. Like if you 504 00:22:50.160 --> 00:22:52.920 don't like something you want to say that too. So we get rid of 505 00:22:52.920 --> 00:22:53.440 stuff. 506 00:22:55.560 --> 00:22:58.880 Three really names it well though, release the pressure 507 00:22:58.880 --> 00:23:02.640 restore. And I like how they add in nervous system to the piece 508 00:23:02.640 --> 00:23:06.280 like so that gives them context, rise rooted I've used the word 509 00:23:06.280 --> 00:23:09.040 rise, rise rooted in clarity, courage and confidence, all of 510 00:23:09.040 --> 00:23:10.320 that speaks to what they want. 511 00:23:11.240 --> 00:23:11.880 Um, 512 00:23:14.400 --> 00:23:19.440 okay, do you like the title the bold return or not? Um, not so 513 00:23:19.440 --> 00:23:23.040 much the title, right? No, I like the felt sense of it, but 514 00:23:23.040 --> 00:23:32.160 it's not quite. Yeah. Title not descriptive enough. Okay. And 515 00:23:32.160 --> 00:23:36.720 then what about number four? I kind of like number four title. 516 00:23:36.720 --> 00:23:41.360 Okay, it's very, it's very tied into the book thing. Oh, it is. 517 00:23:41.400 --> 00:23:49.240 Okay, so we like the title of number four. Okay. Um, and the 518 00:23:49.240 --> 00:23:54.640 subtitle is not as strong as the other ones. Yeah. Okay. 519 00:24:00.120 --> 00:24:04.600 Okay. And then lastly, number five. Anything about number 520 00:24:05.200 --> 00:24:10.760 anything about number five? I like kind of like that. Um, you 521 00:24:10.760 --> 00:24:13.040 know, one of the things we came up with together was that radiant 522 00:24:13.040 --> 00:24:15.840 reclaiming and it just was too fluffy for me. I didn't like it. 523 00:24:15.840 --> 00:24:19.200 But just that simplicity of that I like better reclaim journey. 524 00:24:19.520 --> 00:24:27.560 Yeah. Um, but so so it doesn't say Oh, it does say coaching in 525 00:24:27.560 --> 00:24:32.360 the subtitle. So I'm moving from stress and self abandonment to 526 00:24:32.360 --> 00:24:34.920 freedom, embodiment, full expression. I like those words. 527 00:24:34.920 --> 00:24:37.600 I don't know if they would relate to those words as well. 528 00:24:37.840 --> 00:24:42.440 Okay. Um, I don't know, maybe women can answer that question. 529 00:24:43.000 --> 00:24:45.520 I'm just gonna just for playing, you can keep doing this. But for 530 00:24:45.520 --> 00:24:48.920 sake of time, I'm gonna say give me five more based on that 531 00:24:48.920 --> 00:24:54.800 feedback. And then I'll send you all this and we can play with it 532 00:24:54.800 --> 00:24:58.000 in coaching. But ladies, any feedback things that jump out at 533 00:24:58.000 --> 00:25:00.120 you what you're learning from this 534 00:25:00.000 --> 00:25:07.560 Okay, based on your feedback, simplicity and title, clear focus results, subtitles, a balance 535 00:25:07.560 --> 00:25:09.480 of heart, clarity for your ideal. 536 00:25:09.480 --> 00:25:14.680 So number one, free to be me from chaos to calm, private coaching for women ready to 537 00:25:14.680 --> 00:25:18.800 release overwhelm and live with peace, purpose and bold confidence. 538 00:25:18.800 --> 00:25:24.080 The reclaim journey from self abandonment to self trust, coaching for women ready to 539 00:25:24.080 --> 00:25:27.520 reconnect, realign and rise fully rooted in who they are. 540 00:25:27.520 --> 00:25:28.520 That's very strong. 541 00:25:29.040 --> 00:25:31.000 I like that one a lot. 542 00:25:31.000 --> 00:25:35.160 Rooted and free coaching for strong, sensitive women moving from anxious, overwhelmed to 543 00:25:35.160 --> 00:25:45.040 grounded confidence and unshakable inner peace, unshaken, the calm. 544 00:25:45.040 --> 00:25:53.440 So I'm going to send you all of this to be able to play with it and we'll do it in coaching 545 00:25:53.440 --> 00:25:54.440 some more. 546 00:25:54.960 --> 00:26:03.560 I want this to be a lesson for everybody, so let me grab the link and then I'll pop 547 00:26:03.560 --> 00:26:08.760 that link in the chat for you, Kate, so you can grab that right now. 548 00:26:08.760 --> 00:26:17.520 And then, okay, feedback, ladies, what are you learning from this and anything that jumps 549 00:26:17.520 --> 00:26:23.520 out at you guys about this and then I want to open up space for other things. 550 00:26:23.600 --> 00:26:24.600 Give me feedback. 551 00:26:24.600 --> 00:26:32.160 What are you learning from this and what ideas hit you? 552 00:26:32.160 --> 00:26:34.240 What was super attractive? 553 00:26:34.240 --> 00:26:35.240 What? 554 00:26:35.240 --> 00:26:41.880 Okay, good to know how to do headings. 555 00:26:41.880 --> 00:26:42.880 Okay, good. 556 00:26:42.880 --> 00:26:45.960 Yeah, I thought I'd just make this a lesson for everybody because everybody struggles 557 00:26:45.960 --> 00:26:49.640 with that and sometimes we get so fancy. 558 00:26:49.640 --> 00:26:52.640 So the thing is, fancy doesn't sell. 559 00:26:52.760 --> 00:26:56.880 If it's confusing, a confused mind is not a buying mind. 560 00:26:56.880 --> 00:27:03.440 So what you want is that the goal is when they look at the title, they go, yes, please 561 00:27:03.440 --> 00:27:04.760 sign me up. 562 00:27:04.760 --> 00:27:06.440 That's what the title should say. 563 00:27:06.440 --> 00:27:09.360 Yes, I desire that. 564 00:27:09.360 --> 00:27:15.440 And then the subtitle should really say, boy, that's me. 565 00:27:15.440 --> 00:27:16.840 And it can go even deeper. 566 00:27:16.840 --> 00:27:21.600 I really, that's me and that's what I want to be, right? 567 00:27:21.600 --> 00:27:25.520 So, okay, ladies, any of you feedback, come on, jump in. 568 00:27:25.520 --> 00:27:28.080 This is how we all grow. 569 00:27:28.080 --> 00:27:30.600 There's some good feedback in the chat a little bit. 570 00:27:30.600 --> 00:27:31.600 Oh, okay. 571 00:27:31.600 --> 00:27:36.840 I only saw one from Karen and Tracy says reclaim journey feels too general. 572 00:27:36.840 --> 00:27:37.840 Okay. 573 00:27:37.840 --> 00:27:38.840 Yeah. 574 00:27:38.840 --> 00:27:39.840 Okay. 575 00:27:39.840 --> 00:27:40.840 Good. 576 00:27:40.840 --> 00:27:41.840 Thanks for that feedback. 577 00:27:41.840 --> 00:27:42.840 I don't get super clear sense. 578 00:27:42.840 --> 00:27:43.840 Okay. 579 00:27:43.840 --> 00:27:44.840 Awesome. 580 00:27:44.840 --> 00:27:45.840 Thank you for putting that. 581 00:27:45.840 --> 00:27:46.840 I did that one. 582 00:27:46.840 --> 00:27:47.840 Pass me by. 583 00:27:48.840 --> 00:27:49.840 Okay. 584 00:27:49.840 --> 00:27:53.840 Good to know how to do headings. 585 00:27:53.840 --> 00:27:54.840 Yes. 586 00:27:54.840 --> 00:27:55.840 Yes. 587 00:27:55.840 --> 00:27:56.840 Yes. 588 00:27:56.840 --> 00:27:57.840 All right. 589 00:27:57.840 --> 00:28:01.560 Anybody have any questions for Kate and then otherwise, Kate, does that start to give you 590 00:28:01.560 --> 00:28:02.560 a little direction? 591 00:28:02.560 --> 00:28:03.560 Yeah. 592 00:28:03.560 --> 00:28:05.120 Those all feel like better choices. 593 00:28:05.120 --> 00:28:06.120 Good. 594 00:28:06.120 --> 00:28:07.520 Then we'll, we'll polish it up. 595 00:28:07.520 --> 00:28:08.520 Okay. 596 00:28:08.520 --> 00:28:09.520 Appreciate you. 597 00:28:09.520 --> 00:28:13.200 Thanks for being an example because it's something that everybody else needs to know. 598 00:28:13.200 --> 00:28:14.200 It comes up often. 599 00:28:14.200 --> 00:28:15.200 I like that. 600 00:28:15.200 --> 00:28:16.200 I like that. 601 00:28:16.200 --> 00:28:17.760 I think those questions are good for, for everybody. 602 00:28:17.760 --> 00:28:18.760 Okay. 603 00:28:18.760 --> 00:28:22.680 Who else has got something they want to talk about? 604 00:28:22.680 --> 00:28:23.800 Okay. 605 00:28:23.800 --> 00:28:25.000 Tracy. 606 00:28:25.000 --> 00:28:37.720 I have a small email list, but I email consistently, but I just did somebody else's class on my 607 00:28:37.720 --> 00:28:38.720 emails. 608 00:28:38.720 --> 00:28:45.040 I have a good open rate, but I have not. 609 00:28:45.880 --> 00:28:46.880 It doesn't result in sales. 610 00:28:46.880 --> 00:28:48.560 My email list hasn't been resulting in sales. 611 00:28:48.560 --> 00:28:49.560 Okay. 612 00:28:49.560 --> 00:28:55.560 So my question is one of the things she suggested is that how she suggested it with, for people 613 00:28:55.560 --> 00:29:00.840 who haven't been emailing very much to, you know, just kind of do a reboot sequence. 614 00:29:00.840 --> 00:29:05.400 And it's like, that doesn't fit exactly to me because I have been emailing consistently, 615 00:29:05.400 --> 00:29:10.000 but so I want to know, would it be kind of weird to just, to just go back and go, all 616 00:29:10.000 --> 00:29:13.920 right, let me just kind of take this bit, you know, you've been with me for a while, 617 00:29:13.920 --> 00:29:17.480 but it's been a little while since I've introduced myself and just kind of redo a 618 00:29:17.480 --> 00:29:18.480 lot. 619 00:29:18.480 --> 00:29:22.840 There's no problem with that because here's the thing. 620 00:29:22.840 --> 00:29:27.080 Most of us assume that everybody's reading all our emails. 621 00:29:27.080 --> 00:29:31.440 And so there's some things about emails that you need to know. 622 00:29:31.440 --> 00:29:32.920 Not everybody reads them all. 623 00:29:32.920 --> 00:29:37.240 So even if you do a sequence, they may catch one of the five or two of the five, and it 624 00:29:37.240 --> 00:29:39.960 may not be the exact one that you want. 625 00:29:39.960 --> 00:29:48.000 So recapping, and even a link in the last email we did, if you missed that, click here. 626 00:29:48.000 --> 00:29:51.120 So that you keep them where you want them to be, right? 627 00:29:51.120 --> 00:29:54.560 Kind of keep them in the framework. 628 00:29:54.560 --> 00:29:59.840 You want to write the email, uh, unless it's a powerful story that. 629 00:30:00.000 --> 00:30:06.960 really pulls you in. Shorter is better. And you want to make it skimmable. Your emails should 630 00:30:06.960 --> 00:30:14.800 be skimmable, meaning people don't read these days, they skim. Okay. And so the way that you 631 00:30:14.800 --> 00:30:22.880 make it skimmable is using bold, for example. And if you do the way that people skim, starting at the 632 00:30:22.880 --> 00:30:31.600 top left, and kind of have the bold different places, that the bold goes to the middle right, 633 00:30:31.600 --> 00:30:37.840 and then back down to the bottom left, so that they, if they just read the bold words, 634 00:30:37.840 --> 00:30:44.000 they could get your whole email. That also will really increase them getting 635 00:30:44.880 --> 00:30:55.040 what you want them to get. Okay. You want to use, there's a big, this is for writing books, 636 00:30:55.040 --> 00:31:02.320 those of you that have written books, and it's so true for email, which is show, don't tell. 637 00:31:03.680 --> 00:31:13.440 And that goes along with the idea that facts tell, stories sell. So if you're blah blah blah talking, 638 00:31:14.000 --> 00:31:19.520 and just think about facts as blah blah blah. If you're going to do facts, it should be put in a 639 00:31:19.520 --> 00:31:28.320 very interesting curiosity, bulleted, quick to grasp it. So people should be able to get your 640 00:31:28.320 --> 00:31:39.520 point right away. And so if you work your way top to bottom, the subject line is what's going to get 641 00:31:39.520 --> 00:31:49.520 them to open. So work on your subject line, train your chat GPT to get to know you, and to, and never 642 00:31:49.520 --> 00:31:55.680 take the first answer from chat GPT. Ask it three, four times. How would you improve that? How would 643 00:31:55.680 --> 00:32:02.080 you make that with an even higher open rate? How would you, using the skills of top copywriters, 644 00:32:02.080 --> 00:32:06.960 make this the most compelling subject line? You know, keep digging it in. Don't just take the 645 00:32:06.960 --> 00:32:14.800 first answer, okay? So subject line gets them to open. Your first sentence determines if they're 646 00:32:14.800 --> 00:32:20.080 going to keep reading. So there's some very important, you don't want any blah blah blah, 647 00:32:20.080 --> 00:32:25.200 hey, I hope your week was great. You're, they're out of here. They're busy. So you got to pull 648 00:32:25.200 --> 00:32:31.840 them in with what are they going to get? What, what's the point of this email? Okay? Short paragraphs, 649 00:32:32.800 --> 00:32:38.960 typically, it can be one to three sentences in a paragraph. If it looks like a big block of text, 650 00:32:39.680 --> 00:32:43.840 or the email looks like a big block, block of text, they'll say, oh, I'll read this later. And 651 00:32:43.840 --> 00:32:50.560 they never do. They'll set it aside. So you got to pull them in, pull them in powerfully with story. 652 00:32:51.280 --> 00:33:02.240 And then lastly, I'll say is use all five senses as much as possible. Okay? So yes, go back and do 653 00:33:02.240 --> 00:33:11.360 it again. Incorporate those things. The next thing is that your call to action needs to be very clear 654 00:33:12.080 --> 00:33:21.760 and only one call to action at a time. One subject, one call to action. Does that help? 655 00:33:23.200 --> 00:33:30.160 Okay. Anybody have any questions? Let's it's a great, it's a great, very important conversation 656 00:33:32.480 --> 00:33:38.400 as far as getting sales. So what are you trying to get sales from, you know, of, 657 00:33:39.280 --> 00:33:43.120 and how are how are you approaching it now that is not working? 658 00:33:44.400 --> 00:33:50.160 I think I've just been too much, like, there's, 659 00:33:53.200 --> 00:33:58.240 it's just not clear enough. I've just been like, offering information and tips and, you know, 660 00:33:58.240 --> 00:34:04.000 things like that. That, you know, my business is nourishing body and soul. So it's like, 661 00:34:04.000 --> 00:34:07.760 oh, here's how you know, here's this that nourishes you or that kind of thing. Okay. 662 00:34:08.239 --> 00:34:17.120 And with some calls to action, but not one of the things that that I saw a lack of in doing in, 663 00:34:17.120 --> 00:34:22.320 you know, in this class the other day was the which I have applied this in other areas, but 664 00:34:22.320 --> 00:34:30.400 not my email, the principle of expose their, their, you know, tap into the feelings, expose the 665 00:34:30.400 --> 00:34:39.520 problem, and bridge yourself this to the solution. I haven't been doing that. So very clearly, 666 00:34:39.520 --> 00:34:43.440 I've been doing it kind of generally, like, oh, here, I'm going to offer you this. 667 00:34:45.600 --> 00:34:53.440 People are too busy to distracted. Yeah, cannot you cannot be vague. It's got a really hit. Yeah. 668 00:34:54.159 --> 00:34:58.640 So I'm glad that that you're picking that up. That's huge. Yeah. 669 00:35:00.000 --> 00:35:06.120 Things have changed, especially after AI. 670 00:35:06.120 --> 00:35:10.320 So I've said this many, many times to all of you. 671 00:35:10.320 --> 00:35:15.920 Information is not transformation. 672 00:35:15.920 --> 00:35:17.360 They're not lacking information. 673 00:35:17.360 --> 00:35:21.360 They're overwhelmed with information. 674 00:35:21.360 --> 00:35:31.920 So the day of just putting out informative emails are gone. 675 00:35:31.920 --> 00:35:38.520 If it's something super relevant, I mean, if it's a recipe that's your favorite recipe, 676 00:35:38.520 --> 00:35:40.080 okay, cool. 677 00:35:40.080 --> 00:35:42.560 Tell a story around it. 678 00:35:42.560 --> 00:35:44.320 When did you first have this recipe? 679 00:35:44.320 --> 00:35:47.160 When do you use it? 680 00:35:47.160 --> 00:35:51.600 What have you seen it help people with? 681 00:35:51.600 --> 00:35:55.760 I'm just making up something around a recipe. 682 00:35:55.760 --> 00:36:02.120 Of course, any time you can hit little known or curiosity. 683 00:36:02.120 --> 00:36:09.040 So again, write an email, run it through ChatGPT and ask it to analyze it. 684 00:36:09.040 --> 00:36:10.040 And ask questions. 685 00:36:10.040 --> 00:36:12.760 You can use ChatGPT to teach you. 686 00:36:12.760 --> 00:36:21.400 So ask questions like, how would you make this email more engaging? 687 00:36:21.400 --> 00:36:29.880 Using the skills of persuasion and the best copywriting and marketing, how would you get 688 00:36:29.880 --> 00:36:34.640 more clicks or opens? 689 00:36:34.640 --> 00:36:35.760 Things like that. 690 00:36:35.760 --> 00:36:39.960 And it'll redo it each time and you'll be learning. 691 00:36:39.960 --> 00:36:44.560 You'll be taking a copywriting class without even realizing it. 692 00:36:44.560 --> 00:36:45.560 Okay? 693 00:36:45.560 --> 00:36:46.560 Helpful? 694 00:36:46.560 --> 00:36:47.560 Yep. 695 00:36:47.560 --> 00:36:53.560 Okay, any other questions about it? 696 00:36:53.560 --> 00:36:55.160 I did have one that came up while you were talking. 697 00:36:55.160 --> 00:36:56.160 I forgot what it was. 698 00:36:56.160 --> 00:36:59.200 I didn't write it down. 699 00:36:59.200 --> 00:37:00.200 Anybody else? 700 00:37:00.200 --> 00:37:04.760 Oh, I was just going to, it wasn't a question really, but just an example from her. 701 00:37:04.760 --> 00:37:10.080 In her follow-up after that master class, she sent this, she had contacted me beforehand 702 00:37:10.080 --> 00:37:14.080 when she saw I signed up, and I had let her know I wasn't able to make it there live, 703 00:37:14.080 --> 00:37:16.320 but I was going to watch the replay. 704 00:37:16.320 --> 00:37:21.520 And so I've been getting the, which I'm sure she's sending to everybody, the follow-ups 705 00:37:21.520 --> 00:37:24.880 for the, after the class. 706 00:37:24.880 --> 00:37:31.200 But it was such a brilliant example, one in particular, with the follow-up emails that 707 00:37:31.200 --> 00:37:32.200 she sent. 708 00:37:32.200 --> 00:37:37.560 And it was story-driven and she was just like, you know, she told us this very cute, very 709 00:37:37.560 --> 00:37:41.960 brief story about how she was making cupcakes for her, her friend asked her to make cupcakes 710 00:37:41.960 --> 00:37:44.600 for a baby shower and gave her a Pinterest thing. 711 00:37:44.600 --> 00:37:49.360 And it was a massive fail and the subject line was my $97 cupcake failure. 712 00:37:49.360 --> 00:37:51.960 And so it was like, okay, that's catchy. 713 00:37:51.960 --> 00:37:56.880 And then the story of how she ended up this whole thing, she ended up spending $97 because 714 00:37:56.880 --> 00:37:59.760 she had to go buy cupcakes because it was such a disaster. 715 00:37:59.760 --> 00:38:03.600 And then she tied it, and it was just a very cute, brief little story that's very relatable. 716 00:38:03.600 --> 00:38:08.960 And then she tied it in with you, you know, you've attended the masterclass, but you understand 717 00:38:08.960 --> 00:38:14.880 that having the recipe is not the same thing as knowing how to make it. 718 00:38:14.880 --> 00:38:19.320 And so she's like, you in the masterclass, you've got the recipe, I'm ready to help you 719 00:38:19.320 --> 00:38:20.320 make it. 720 00:38:20.320 --> 00:38:25.200 And I thought that was just, it's so crystal clear, such a cute, brief story. 721 00:38:25.200 --> 00:38:28.400 And I thought that is, that is a masterful email. 722 00:38:28.400 --> 00:38:29.680 It is, it is. 723 00:38:29.680 --> 00:38:30.680 And it's good. 724 00:38:30.680 --> 00:38:32.680 And you keep those. 725 00:38:32.680 --> 00:38:41.720 And you can also, you can pull from your favorite people, and you can say, how would whoever 726 00:38:41.720 --> 00:38:47.320 that was, you know, Amy Porterfield, or how would you know, whoever it was, how would 727 00:38:47.320 --> 00:38:50.320 they write this email? 728 00:38:50.320 --> 00:38:56.520 So I went through in writing my book, it was a very interesting experience. 729 00:38:56.520 --> 00:38:57.520 I've been blessed. 730 00:38:57.640 --> 00:39:01.840 I took a writing class for two years with Kelly Morgan, and she's incredible. 731 00:39:01.840 --> 00:39:06.560 And I really started learning the craft of writing, okay. 732 00:39:06.560 --> 00:39:13.480 And then I had phenomenal editor, that's a good friend of 35 years that has edited my 733 00:39:13.480 --> 00:39:18.000 work in my corporate when I had my my corporation and so on. 734 00:39:18.000 --> 00:39:21.680 And then I had the publisher that was giving feedback. 735 00:39:21.840 --> 00:39:29.720 So the lessons I went through, when I had the book in its rough draft, it was 300 pages, 736 00:39:29.720 --> 00:39:32.040 and it was still going strong. 737 00:39:32.040 --> 00:39:35.720 And she said, I want you to get the book under 100 pages. 738 00:39:35.720 --> 00:39:43.360 And she said, because your book is meant to be in every church, small group recovery group, 739 00:39:43.360 --> 00:39:46.120 it needs to be easy to read, I want you to get it. 740 00:39:46.120 --> 00:39:55.320 So first pass for me was to be able to, they have in writing, it's kind of a weird expression, 741 00:39:55.320 --> 00:40:00.000 be willing to kill the baby, meaning be willing to kill what you love in your writing. 742 00:40:00.000 --> 00:40:00.840 Don't be attached. 743 00:40:00.840 --> 00:40:03.920 I had stories I loved that I had to get rid of out of there 744 00:40:03.920 --> 00:40:05.400 that I have to save. 745 00:40:05.400 --> 00:40:07.800 I had so much that I loved. 746 00:40:07.800 --> 00:40:10.320 And I had to be willing to say, OK, for the greater good, 747 00:40:10.320 --> 00:40:11.480 let it go. 748 00:40:11.480 --> 00:40:15.600 And so the lesson was, how can you say it more succinctly? 749 00:40:15.600 --> 00:40:20.040 That's the first art, is it's really easy to talk a lot 750 00:40:20.040 --> 00:40:20.840 and write a lot. 751 00:40:20.840 --> 00:40:23.240 It's hard to condense it. 752 00:40:23.240 --> 00:40:26.360 So I had done that. 753 00:40:26.360 --> 00:40:32.800 And then my first chapter is so story-based. 754 00:40:32.800 --> 00:40:35.640 And it's such a profound spiritual experience 755 00:40:35.640 --> 00:40:36.160 that I had. 756 00:40:36.160 --> 00:40:39.280 It was so story-based. 757 00:40:39.280 --> 00:40:41.640 After that, you guys all know me. 758 00:40:41.640 --> 00:40:44.440 I'm really a teacher in the body of Christ, right? 759 00:40:44.440 --> 00:40:46.800 So I can really teach and explain. 760 00:40:46.800 --> 00:40:50.920 So what I realized is the rest of the chapters 761 00:40:50.920 --> 00:40:54.280 after that first one were blah, blah, blah. 762 00:40:55.000 --> 00:40:57.080 Great teaching, great, but people 763 00:40:57.080 --> 00:41:00.320 don't want a lot of words and a lot of teaching. 764 00:41:00.320 --> 00:41:05.120 So I kept hearing Kelly's voice, show me, don't tell me. 765 00:41:05.120 --> 00:41:06.640 And so I had to go back. 766 00:41:06.640 --> 00:41:08.680 And this is what you can do with your emails. 767 00:41:08.680 --> 00:41:12.400 Go back and find a story. 768 00:41:12.400 --> 00:41:16.280 So each chapter after that, I rewrote every chapter. 769 00:41:16.280 --> 00:41:18.200 It became a story. 770 00:41:18.200 --> 00:41:19.440 Very little teaching. 771 00:41:19.440 --> 00:41:22.640 The teaching was in the story. 772 00:41:22.680 --> 00:41:24.520 So that was a whole nother wave. 773 00:41:24.520 --> 00:41:26.800 I think I did, I can't even remember, like 32 edits. 774 00:41:26.800 --> 00:41:28.920 It was insane, OK? 775 00:41:28.920 --> 00:41:30.440 So versions, OK. 776 00:41:30.440 --> 00:41:32.440 So did that. 777 00:41:32.440 --> 00:41:36.200 Then you have to look at, and you could do this 778 00:41:36.200 --> 00:41:39.160 with email or with your book. 779 00:41:39.160 --> 00:41:43.480 You've got to keep in mind the general precept of the book, 780 00:41:43.480 --> 00:41:45.040 what the book is trying to accomplish 781 00:41:45.040 --> 00:41:47.800 or what the email is trying to accomplish. 782 00:41:47.800 --> 00:41:51.960 So is it dedicated or did you add extra points 783 00:41:51.960 --> 00:41:52.800 all over the place? 784 00:41:52.800 --> 00:41:54.880 Or did you stick to the main point? 785 00:41:54.880 --> 00:41:58.080 Did you keep it to the precept of the book? 786 00:41:58.080 --> 00:42:01.160 And then you had to do that for each chapter. 787 00:42:01.160 --> 00:42:05.040 Did each chapter deliver the promise of that chapter? 788 00:42:05.040 --> 00:42:06.800 So do that with every email. 789 00:42:06.800 --> 00:42:08.400 So that was huge. 790 00:42:08.400 --> 00:42:15.440 And then in my case, it's kind of a powerful journey. 791 00:42:16.240 --> 00:42:22.160 In the first chapter, it's this, I hear from the Holy Spirit, 792 00:42:22.160 --> 00:42:24.200 passed out to slave woman. 793 00:42:24.200 --> 00:42:28.920 And the slave woman ended up taking on a persona. 794 00:42:28.920 --> 00:42:31.080 So then I went back to slave woman 795 00:42:31.080 --> 00:42:33.440 needs to be in every single chapter. 796 00:42:33.440 --> 00:42:35.000 The slave woman and money. 797 00:42:35.000 --> 00:42:36.960 The slave woman and, right? 798 00:42:36.960 --> 00:42:39.520 And so it got rewritten all over to make sure 799 00:42:39.520 --> 00:42:40.440 the slave woman didn't. 800 00:42:40.440 --> 00:42:44.520 So think about that as you work through emails, 801 00:42:44.520 --> 00:42:46.560 copywriting is just a really great skill 802 00:42:46.560 --> 00:42:48.160 for everything that you do, 803 00:42:48.160 --> 00:42:50.440 all your marketing materials, everything. 804 00:42:50.440 --> 00:42:52.320 So think about some of those things, 805 00:42:52.320 --> 00:42:55.720 the simplicity, the skimmable, the story. 806 00:42:55.720 --> 00:42:58.160 Does it pull on all the senses? 807 00:42:58.160 --> 00:43:00.520 Is the call to action clear? 808 00:43:00.520 --> 00:43:02.360 Is the call to action compelling? 809 00:43:02.360 --> 00:43:05.640 Is it something I really need and desire? 810 00:43:05.640 --> 00:43:06.480 Does that help? 811 00:43:08.040 --> 00:43:08.960 Okay. 812 00:43:08.960 --> 00:43:10.120 Maybe more than you asked, 813 00:43:10.120 --> 00:43:13.120 but hopefully it helps each person wherever they are. 814 00:43:13.200 --> 00:43:14.040 Okay. 815 00:43:14.880 --> 00:43:18.360 Let's talk about this for a minute 816 00:43:18.360 --> 00:43:20.920 because this is something that affects all of you. 817 00:43:20.920 --> 00:43:24.680 How are you doing with your emails 818 00:43:24.680 --> 00:43:27.080 and what's working, what's not working? 819 00:43:27.080 --> 00:43:28.000 What are you learning? 820 00:43:28.000 --> 00:43:30.320 I'd love to hear from all of you. 821 00:43:33.640 --> 00:43:36.760 Well, I can say with my emails, 822 00:43:36.760 --> 00:43:40.000 I'm at an interesting transitional kind of point 823 00:43:40.040 --> 00:43:41.840 where it's like, 824 00:43:41.840 --> 00:43:43.400 just a lot of things I've been learning 825 00:43:43.400 --> 00:43:45.000 are coming together. 826 00:43:45.000 --> 00:43:47.920 And so I have my weekly email that I send out 827 00:43:47.920 --> 00:43:49.520 that's the newsletter kind of thing. 828 00:43:49.520 --> 00:43:51.120 And that's like all the time. 829 00:43:51.120 --> 00:43:52.800 And that's my consistent, 830 00:43:52.800 --> 00:43:55.640 everybody gets an email at least once a week. 831 00:43:55.640 --> 00:43:57.800 But I've started doing kind of like a, 832 00:43:57.800 --> 00:43:59.720 oh shoot, I want to know this. 833 00:43:59.720 --> 00:44:01.520 And so another time in the week, 834 00:44:01.520 --> 00:44:04.400 I'll just go, you know, super quick question. 835 00:44:04.400 --> 00:44:06.920 And it's like two sentences long. 836 00:44:06.920 --> 00:44:09.440 And I get more, so much more engagement with that. 837 00:44:09.880 --> 00:44:12.400 And it's something that's, it's not like well-picked out. 838 00:44:12.400 --> 00:44:16.480 It's just, you know, authenticity works. 839 00:44:16.480 --> 00:44:17.560 Who'd have thought? 840 00:44:19.120 --> 00:44:21.080 And more so with AI, 841 00:44:21.080 --> 00:44:24.240 because everybody can tell when something's written by AI. 842 00:44:24.240 --> 00:44:26.600 So even though you're using AI, 843 00:44:26.600 --> 00:44:28.800 you're not losing your voice. 844 00:44:28.800 --> 00:44:31.560 And so the more authentic, the more real, 845 00:44:31.560 --> 00:44:33.240 the more about you. 846 00:44:33.240 --> 00:44:38.240 And these short emails, like for years, 847 00:44:38.520 --> 00:44:40.240 you know, I was paying a thousand dollars a month 848 00:44:40.240 --> 00:44:41.080 for a copywriter. 849 00:44:41.080 --> 00:44:43.640 I learned a lot from my copywriter. 850 00:44:43.640 --> 00:44:47.560 And for years, about every, 851 00:44:47.560 --> 00:44:49.760 I think it was every three months, 852 00:44:49.760 --> 00:44:52.360 he would send out a really short email. 853 00:44:52.360 --> 00:44:55.600 Are you still interested in blah, blah, blah. 854 00:44:56.520 --> 00:45:00.520 And I'd always get yeses and responses. 855 00:45:00.000 --> 00:45:03.240 Like it's something, and that goes also 856 00:45:03.240 --> 00:45:05.800 to what's very popular, has been very successful 857 00:45:05.800 --> 00:45:10.040 over the last year or so, which is one word response. 858 00:45:10.040 --> 00:45:12.640 So you want to make it super easy for them. 859 00:45:12.640 --> 00:45:16.000 So you just say, you know, reply with, 860 00:45:16.000 --> 00:45:18.760 or pop in the chat and you give them one word. 861 00:45:18.760 --> 00:45:20.760 That is very successful. 862 00:45:20.760 --> 00:45:24.520 So again, you want to get rid of all resistance 863 00:45:24.520 --> 00:45:27.720 and you want to make it as easy as possible 864 00:45:27.720 --> 00:45:29.880 for them to interact and engage. 865 00:45:29.920 --> 00:45:34.040 But that engaging drives the algorithms of the email 866 00:45:34.040 --> 00:45:38.400 as to how many people it goes to in your ratings 867 00:45:38.400 --> 00:45:39.800 and all that kind of stuff too. 868 00:45:39.800 --> 00:45:44.240 So open rates are almost less important, they're good, 869 00:45:44.240 --> 00:45:47.440 but engagement is the highest. 870 00:45:47.440 --> 00:45:48.280 Good. 871 00:45:48.280 --> 00:45:49.760 Okay, I'd love to hear from some of the rest of you. 872 00:45:49.760 --> 00:45:53.720 Talk to me about your writing, your emails, anything. 873 00:45:57.600 --> 00:45:58.800 I'll go. 874 00:45:58.800 --> 00:46:00.600 No, I just, I'm sorry, I had to jump off. 875 00:46:00.600 --> 00:46:03.280 I have a new client, ha ha, there's a win. 876 00:46:03.280 --> 00:46:06.440 But anyway, she was, she called Brazzled 877 00:46:06.440 --> 00:46:08.400 and I'm meeting with her tomorrow. 878 00:46:08.400 --> 00:46:11.960 But I heard the topic of, you know, 879 00:46:11.960 --> 00:46:15.320 like being real and authentic. 880 00:46:15.320 --> 00:46:18.200 And I'll tell you, even like with my Zoom meetings 881 00:46:18.200 --> 00:46:21.040 with the women, I mean, I tend to be very honest and open. 882 00:46:21.040 --> 00:46:22.760 That's, that keeps me sober. 883 00:46:22.760 --> 00:46:27.200 But when I go really deep, you know, 884 00:46:27.200 --> 00:46:29.920 like really, really deep, sometimes I think, 885 00:46:29.920 --> 00:46:32.720 oh God, are people are gonna like be like offended 886 00:46:32.720 --> 00:46:36.240 or like kind of, and people like appreciate it. 887 00:46:36.240 --> 00:46:40.280 It's kind of like, wow, me too, which is nice. 888 00:46:40.280 --> 00:46:43.440 So anyway, authenticity, definitely. 889 00:46:45.120 --> 00:46:47.720 Yeah, be real because like Brenda was saying, 890 00:46:47.720 --> 00:46:50.040 and I heard that too, like AI, 891 00:46:50.040 --> 00:46:52.200 I could tell a freaking AI story. 892 00:46:52.200 --> 00:46:53.920 There was something came out like a month ago, 893 00:46:53.920 --> 00:46:57.120 somebody had died or I don't know, some celebrity. 894 00:46:58.000 --> 00:46:59.920 And I started reading it and I'd like this, 895 00:46:59.920 --> 00:47:01.840 it was not, it wasn't the New York Times, 896 00:47:01.840 --> 00:47:03.720 but it was like something reputable. 897 00:47:03.720 --> 00:47:06.440 And I was like, holy God, this is so AI. 898 00:47:06.440 --> 00:47:08.800 Like I, yeah, so. 899 00:47:08.800 --> 00:47:09.960 People can really tell. 900 00:47:09.960 --> 00:47:14.040 So you use it sparingly to help you improve, 901 00:47:14.040 --> 00:47:16.920 but you keep your hand on the steering wheel 902 00:47:16.920 --> 00:47:19.720 and make it very authentically you. 903 00:47:19.720 --> 00:47:21.080 It's a tool, really. 904 00:47:21.080 --> 00:47:25.040 Yeah, I use it just to like, kind of like help, 905 00:47:25.040 --> 00:47:28.680 help you make an outline, but the writing is mine. 906 00:47:28.680 --> 00:47:31.000 Good, very good, very good. 907 00:47:31.000 --> 00:47:31.920 Who else? 908 00:47:31.920 --> 00:47:34.600 What's working, what's not working in your writing? 909 00:47:38.280 --> 00:47:40.880 I can go, I think just feeding off what Karen said, 910 00:47:40.880 --> 00:47:44.560 I mean, Tracy, yeah, learning when, 911 00:47:44.560 --> 00:47:48.160 if I don't have it completely written from myself first 912 00:47:48.160 --> 00:47:50.440 with the story that's personal 913 00:47:50.440 --> 00:47:53.560 and then ask ChatGPT to tweak it or change it. 914 00:47:53.600 --> 00:47:57.080 If I just kind of type it into ChatGPT first, 915 00:47:57.080 --> 00:47:58.400 even though it's still my stuff, 916 00:47:58.400 --> 00:48:01.160 if I haven't started with the organization, 917 00:48:01.160 --> 00:48:03.520 it starts losing my voice and I'm like, ugh. 918 00:48:03.520 --> 00:48:05.120 So it just, that's a waste of time for me. 919 00:48:05.120 --> 00:48:08.560 I've got to do it in Evernote or somewhere completely first 920 00:48:08.560 --> 00:48:10.480 before I even go there. 921 00:48:10.480 --> 00:48:13.400 The other piece that I'm starting to learn, 922 00:48:13.400 --> 00:48:15.160 number one, I think that this journey 923 00:48:15.160 --> 00:48:19.200 of this weekly writing, I've been doing it since 2000, 924 00:48:19.200 --> 00:48:22.680 I don't even know what, it's developed me. 925 00:48:22.720 --> 00:48:24.680 So even if I wasn't getting engagement, 926 00:48:24.680 --> 00:48:27.520 it wasn't working, that habit of doing it 927 00:48:27.520 --> 00:48:30.840 and doing it and doing it matters. 928 00:48:30.840 --> 00:48:34.320 It's like a safe space to keep practicing that, you know? 929 00:48:34.320 --> 00:48:36.240 But I think what I'm learning that I'm, 930 00:48:36.240 --> 00:48:38.720 where I'm starting to finally get more responses 931 00:48:38.720 --> 00:48:41.560 or engagement occasionally is when I'm getting closer 932 00:48:41.560 --> 00:48:42.600 to what we named a minute ago, 933 00:48:42.600 --> 00:48:45.800 which is really exposing the problem 934 00:48:45.800 --> 00:48:49.560 and speaking into it instead of sidestepping it. 935 00:48:49.640 --> 00:48:50.720 Yep. 936 00:48:50.720 --> 00:48:51.640 Like I had a- 937 00:48:51.640 --> 00:48:54.760 Fluff doesn't work, fluff doesn't sell. 938 00:48:54.760 --> 00:48:56.960 You can do that from a place of compassion, 939 00:48:56.960 --> 00:49:00.840 but to, it's not compassionate not to name it. 940 00:49:00.840 --> 00:49:03.000 And then they're just searching forever, you know? 941 00:49:03.000 --> 00:49:03.920 Yeah. 942 00:49:03.920 --> 00:49:06.520 It's just that, you know, okay, 943 00:49:06.520 --> 00:49:09.320 for all of you that love vanilla ice cream, wonderful. 944 00:49:09.320 --> 00:49:13.440 I don't even eat ice cream, but vanilla, 945 00:49:13.440 --> 00:49:15.800 it just really needs to have something, 946 00:49:15.800 --> 00:49:19.160 an element that I learned something or I'm surprised 947 00:49:19.800 --> 00:49:21.440 or it touches my heart. 948 00:49:21.440 --> 00:49:25.280 Like it just can't be plain Jane in this day and age. 949 00:49:25.280 --> 00:49:28.760 There's just too much in everywhere in writing. 950 00:49:28.760 --> 00:49:29.960 Right. 951 00:49:29.960 --> 00:49:33.080 And multimedia. 952 00:49:33.080 --> 00:49:36.360 So throw in, make an audio and throw it in there. 953 00:49:36.360 --> 00:49:39.600 Make a video and throw it in there. 954 00:49:39.600 --> 00:49:42.520 Add a picture, talk about a picture. 955 00:49:42.520 --> 00:49:45.080 Like, don't be boring. 956 00:49:45.080 --> 00:49:47.920 Just go back as if you're talking to a fourth grader 957 00:49:47.960 --> 00:49:49.320 and you need to hold their attention 958 00:49:49.320 --> 00:49:51.320 because that's the reading level, by the way, 959 00:49:51.320 --> 00:49:52.760 of the average American. 960 00:49:53.760 --> 00:49:56.400 So don't, that's why I say, 961 00:49:56.400 --> 00:49:59.880 don't use long paragraphs, long words, you know? 962 00:50:00.000 --> 00:50:06.040 lots of block text, we've become an entertainment video society, 963 00:50:06.040 --> 00:50:12.840 unfortunately. And so it's important that you use variety, 964 00:50:12.840 --> 00:50:17.520 you don't serve the same meal every day. Okay, but you bring 965 00:50:17.520 --> 00:50:22.800 up a great point, Kate, that I've always said, consistency 966 00:50:22.800 --> 00:50:26.680 creates momentum. Consistency creates momentum in your 967 00:50:26.680 --> 00:50:30.760 business. Consistency creates momentum in your personal 968 00:50:30.760 --> 00:50:37.680 development. Consistency creates character. And so the very fact 969 00:50:37.720 --> 00:50:41.600 for those who have never written, I start them like with 970 00:50:41.600 --> 00:50:46.600 Tracy that you do a newsletter once a week, being front of 971 00:50:46.600 --> 00:50:52.400 mind once a week is minimal, wiser, the cord of three 972 00:50:52.400 --> 00:50:57.480 strands, right, that you're using email, you're using DM and 973 00:50:57.480 --> 00:51:03.320 text, and you're using social media, right? So these days, the 974 00:51:03.320 --> 00:51:07.280 game is being front of mind, front of mind, and then using 975 00:51:07.280 --> 00:51:10.880 mixed medium, mixed styles, don't make all your emails sound 976 00:51:10.880 --> 00:51:17.520 the same. And there's so many different ways you can go at an 977 00:51:17.560 --> 00:51:23.000 email. Right? So, good. You guys, those are really great 978 00:51:23.000 --> 00:51:26.120 questions. Today, we really just talked about creating a powerful 979 00:51:26.120 --> 00:51:30.840 title, and creating a powerful email. So we really kind of 980 00:51:30.840 --> 00:51:34.760 landed in the copywriting department for this office 981 00:51:34.760 --> 00:51:39.040 hours. And so I pray has this been helpful. I'd love as we 982 00:51:39.040 --> 00:51:44.280 close, I'd love to hear your biggest takeaway. You can unmute 983 00:51:44.280 --> 00:51:47.360 yourself and say it or you can pop it in the chat. Your biggest 984 00:51:47.360 --> 00:51:50.560 takeaway and what you're going to do differently as a result, 985 00:51:50.560 --> 00:51:53.720 we want to leave these changed, we want to leave these 986 00:51:53.760 --> 00:51:58.800 implementing, right action. So biggest takeaway and what you're 987 00:51:58.800 --> 00:52:03.360 going to do as a result, I want to hear from all of you, some of 988 00:52:03.360 --> 00:52:06.880 you that have your camera off, and you're here, I see you 989 00:52:07.080 --> 00:52:13.080 interact. Okay, so biggest takeaway. 990 00:52:13.560 --> 00:52:15.160 Um, be real. 991 00:52:16.440 --> 00:52:17.600 My email game. 992 00:52:20.080 --> 00:52:22.920 I should say I've been doing it, but really making it so much 993 00:52:22.920 --> 00:52:26.120 more clear and concise, and sales driven. 994 00:52:26.320 --> 00:52:32.880 Good. Love it. Love it. Okay. So Karen said be real, be free to 995 00:52:32.880 --> 00:52:37.440 be you and me. Okay, good. Let me hear from some more of you. 996 00:52:37.440 --> 00:52:41.000 Alma, Charla, Kate. 997 00:52:42.000 --> 00:52:43.920 Authenticity is the new sexy. 998 00:52:44.640 --> 00:52:47.960 Love it. Love it. Okay. 999 00:52:52.000 --> 00:52:55.320 The value of letting yourself get out of your head and be 1000 00:52:55.320 --> 00:52:58.120 supported and somebody has something. 1001 00:52:58.600 --> 00:53:01.560 I thank you for doing that today. Thank you for I know 1002 00:53:01.560 --> 00:53:05.360 that's not in your comfort zone. So thank you for because like I 1003 00:53:05.360 --> 00:53:09.160 said, the tide that rises raises all ships, all of everybody 1004 00:53:09.160 --> 00:53:11.400 here. And there's a lot of people going to watch this 1005 00:53:11.400 --> 00:53:15.520 replay. You know, this can this can impact everybody as a whole 1006 00:53:15.520 --> 00:53:20.000 let's have all prosper leaders wildly successful in their 1007 00:53:20.000 --> 00:53:24.760 communication strategies. So thanks for being here. Love you 1008 00:53:24.760 --> 00:53:27.200 guys all we'll see you next time. Thanks