WEBVTT

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Welcome to the social media course. In this course, I want to talk a lot about the why behind posting,

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what's working best in 2025. And then I also want to talk a lot about the hows and the setting you

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up for success so you can feel confident in posting and managing your account. So yeah,

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to get started, I'm going to talk a little bit about the foundation. I want to set the foundation

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of why we're posting. I think a huge question is, what's the purpose? There are so many people,

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the market is very saturated in content creating currently. And I think that we can ask ourselves,

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why me? Why do I need to go and post my story? Why do I need to go talk about whatever I feel

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called to speak to? But your voice matters. Your story is so unique to you and people need to hear

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it. I can be sharing my story and reach a completely different audience than you sharing

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your story or you talking about what you feel like you bring value to in the world. So I think

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just starting there, you're important. What you have to say is important. And as long as you're

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being vulnerable, and now there's measures of vulnerability in what we're putting out,

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but you've lived life and what you've done, the things and the knowledge that you know

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are going to impact someone because they have not lived that same life as you and they do not have

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the same answers as you. Also, there's a huge difference in a lot of the things

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that are going on right now are manufactured. They're ad reads for brands. They're really,

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really curated, produced, overly produced content, which like there is a need for that space.

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But also there's a need for people to come out and be real and raw and speak to things that like

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real people are going to and just like for the audience to feel seen like, oh, wow, they've been

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through that as well. So just want to start there. Next, I'm going to talk a little bit about what is

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working in 2025. So see you there.
