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Okay. In this video, we're going to be going over picking which platform best suits your audience

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because you can choose to post to everywhere, but then you're kind of wasting your time and

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your energy because your audience is likely on a specific platform. But to back ourselves up a

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little bit in order to figure out what platform that your audience is on, you need to figure out

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where, like who your audience is. So if you haven't done already, I'm going to drop into

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the description of this video, the ultimate niche finder. It's like a workbook. So it'll be a PDF

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and you'll have it in there. And this form will be in that, but I want you to go through. And

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there's a lot of really good questions to help you narrow down, figuring out who are you like,

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who is best fit for your audience. So just a little breakdown of that is you want to create

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a micro niche, which is this little circle here, which is the perfect overlap of your who, your

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what, and your how. And so coming through your who it's picking the really like you're building

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an avatar. If you're building a person, what is their gender? What is their age? Where are they

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from? How much do they make? Like if there are specifics about them that make it to where like,

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you know, that's who you're supposed to be reaching. And then same for what, what problems

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are you solving? What results do they want? So figuring out your who, your what, and then how,

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how does what you have to offer them, your product, your service, solve the problem that

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they are having. So once we figure this out, we can go in and start to kind of look at

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the different platforms. So I'm going to walk you through just a little bit of all of the platforms

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have a different age that people are on. They have a different like content purpose or kind of content

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trends that are on there. So Facebook, for example, it's a little bit older of an audience.

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I would say probably still, my guess is thirties to fifties is kind of the range that's on there.

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Facebook is a lot of like people posting their family pictures and kind of showing more so like

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real raw, what's happening, like just dropping it from your camera roll onto Facebook, but they also

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have reels. So there's still like some overlap between Instagram and Facebook and the content

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that you could probably post to both. Instagram, you're getting a little bit of a younger age.

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Instagram, you're getting, it's more of a picture perfect and aesthetically like

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kind of pristine put together look. And it's a little bit more, it's lifestyle content. It's

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some just a more aesthetic, et cetera. People are going on there if they're getting brand deals and

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they're posting for those things, but it is a little bit younger of an audience. TikTok is

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going to be even younger of an audience. So it's a lot of like very trendy, like dances were popular

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for a long time, but there's, if you're trying to reach, I would say Gen Z to young millennial, that

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would be probably where you're best fit to be. Now, YouTube, YouTube, you're kind of going back up.

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YouTube, a lot of people are on YouTube, but I would say it's the millennial to

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older Gen Z. And then like just a little bit further, but YouTube is more educational. It's

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long form. So, but we're wanting to focus on short form, which is convenient. YouTube has now, has

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YouTube shorts, which is, like I said, the kind of projected popularity of videos is that shorts

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are going to be what's popular. So YouTube is going to have that space for you, but it's still

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a lot of the educational, like under the educational bucket, quick entertainment, you

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can probably post some of your things that you're posting onto. You can try it on some different

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platforms. But yeah. And then LinkedIn. LinkedIn, I would say is if you feel like your audience is

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for like a business individual, a CEO type person, you're going to find them a little bit

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more on LinkedIn. Likely they'll be on the other platforms, but LinkedIn is more career focused.

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And it's also going to be more of a career minded age of a person. So probably a little bit older

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is my guess. Or if it could be people maybe fresh out of college who are trying to find careers,

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so, yeah.

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So just a little bit of a breakdown for that.

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The goal would be for you to be posting

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mainly onto one platform.

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But while we're in the testing phase,

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I would say pick two.

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Pick two and post.

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You don't need to make different content

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for the different platforms,

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but I would say pick which content you're posting

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and post it to both.

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See which one performs the best,

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and then you can kind of start to switch over

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and like, okay, I'm gonna solely,

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I feel like I'm supposed to be speaking to Gen Z.

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I'm gonna post on TikTok

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because that's where I feel like they're going to,

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I'm going to have their eyes the best there.

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Then I'm not wasting my time

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by spending so much time posting

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and managing all of these different accounts.

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But while you're in the building phase,

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I would say posting to two accounts at least

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is probably what's going to benefit you.

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And I can show you some tools later

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to help make it an easier process for you

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so you're not uploading and uploading and uploading

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to five different platforms.

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So, yeah.