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Okay, so in this video, I'm going to talk to you about the three different types of

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content that we feel converts the best.

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So the three types are teaching, telling, or shifting.

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Every piece of content that you're doing should do one of those three things.

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Either teach them something, you're telling them a story, or you're shifting a belief.

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And those three formats work because they're either giving them value, they're building

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trust, or they're positioning you as the expert, which they're going to want to come

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back to your page if they feel motivated and they feel like you're bringing value to them

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every time that they're coming to your account.

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So some examples, let's say teaching them.

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So you're sharing, it's kind of your more educational content.

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You're sharing tips or how to's.

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Here's three things I do if I were starting from scratch.

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Here's three things I would do if I were this.

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Here's how I would do this.

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And kind of hooking them in from the very first five seconds.

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We talked about that in a couple of videos ago, that like your first three to five seconds,

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you really want to grab their attention.

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So in all of these different types, you want to, in the first few sentences, really capture

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your audience.

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Tell them.

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You're coming in as the, I did this so you don't have to, and kind of giving them the

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like, you're not a perfect person because like this is your area of expertise, but you're

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coming in as I failed once.

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I did this once.

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And then shifting a mindset.

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This is great for some of you are doing devotionals, like repeat after me and changing their mindset,

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helping them shift how they're seeing different things.

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So like perfection is the enemy of momentum.

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Clarity comes after action, not before.

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Helping them see like, Oh, I thought it was this, but really it's this and change that

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habit.

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So for your next piece of content, try to do one of these three things.

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And like, I really encourage you try to keep it to 15, 30 seconds, like a short, powerful,

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impacted.

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If you're feeling like it needs to be a little longer, like absolutely no longer than two

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minutes.

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So yeah.