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Okay, so in this video, I want to start talking about incorporating your offer into your content.

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So we are looking at the bigger picture. What is the bigger picture? What are you inviting them

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into? Right now, we're just frivolously posting, so to speak. We know it's unto something. We know

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the end goal is to have them in a community, for them to be your clients, for them to be

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purchasing something. And right now, you're in a building trust phase. You're in, I'm posting,

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I'm interacting with them. Your call to actions up to this point have been comment this and you're

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more so engaging with them. You're trying to get them to like, to share it with a friend,

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to comment. You're trying to just engage. But we want to also, in small bites, incorporate your

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offer. So we want not for it to be the entire video of you pitching something to them,

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but we want it to be at the end of your video, your call to action shifts to comment,

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ownership, and I will send you a worksheet to help you do blah, blah, blah, blah.

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Like giving them something. We're starting with getting them into your lead magnet is kind of,

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would be the first little piece. Or the free chapter of my book, you're trying to like,

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hey, here's a free chapter of my book. And people receive breakthrough. So if you were to go through,

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let's say you're making this video and you start off with, I gave my book to someone and they

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received breakthrough instantly. And you can kind of then share your story, the very end, give them

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a, I'd love to give you a free copy of my book. And so comment this and I'll give it to you in

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the DMs, be looking out in your DMs. And you're kind of starting to incorporate like your video

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could be the entire thing can in your mind, it's about your offer, but they don't know that

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they think, oh, they mentioned they have a book. That's really cool. Oh, they had a story that

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there was breakthrough that happened with that book. Oh, wow. They're offering me, they're giving

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me a copy of their book. Oh, wow. They're giving me their workbook that has blah, blah, blah. So

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we want to come across as ridiculously generous. Now to you, it's a PDF that you just have

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downloaded on your computer. And it's not a lot of like giving, but you're giving them something.

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And that means a lot that like, oh, I'm a stranger on the internet who just watched your video.

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And I commented and you gave me something like, if we can start to bring that mindset of like,

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we're here for you. We're here to build a community. I'm here to help support you. And

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that'll make them so much more interested whenever they're coming into your world at a deeper level.

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So I think let's start with little offers, you're looking at what's the bigger picture,

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we're wanting it to be something that's geared towards what you want in the end goal.

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Because it could have been a call to action that was not incorporated. But now we're wanting to

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look at let's look at the bird's eye view. What are all of the little pieces that are building

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unto something? So yeah.