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you

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sorry my screen is going crazy mine is so aggressive and Bruce's was so like

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okay does anyone have any does anyone have anything they want to share before

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I go crazy and start picking on you what were some wins from this week does

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anyone have any wins from this week Marcella I saw Robin so I was gonna wait

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after I Robin you want to go ahead you let me go first last time so you go

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ahead no no you go right on ahead okay um wins for me this week I just did two

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videos I'm editing was doing a little bit of editing I got a phone call I

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interrupted that so I did recorded two videos and I set up my new group in the

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tribe pioneer I set up my new set up my new group which will be my new offering

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that I'm offering and my commitment is to set up the landing page my stripe is

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already there so I need to set up my landing page and then email my

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participants from my email them to share my offering so my whole thing is to

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launch by the end of this week my blocks will only have one block that

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actually came up which is just my focus to just stay focused to not self

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sabotage I that's a new thing for me I've never been a self-sabotage I've

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always been a finisher always been focused but I realized this is a new

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place a new entrepreneur you know this is all new so it's like having to

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I would say just up level my focus and not allow old things to creep in and say

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what can't happen but keep driving forward so yeah well that's exciting

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starting like it's like you said getting started and just you're doing something

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new starting like okay you got your group in there you're like okay I know

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this week I'm gonna have everything set up if you're wanting to we can also have

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a work I don't know I'm like some people work really well having other

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people like working or so like Bruce his or he loves the what is it focus mate

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and it's you sign up for a session you literally have someone working with you

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and you're both working on mute and like you say at the beginning of it like this

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is what my goal is by the end of this 30 minutes and then you both like go on and

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Bruce will do that if he's recording content or doing stuff like that cuz he's

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like I need the help to stay focused because I'm telling this person that

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this is what I'm committed to and so that's what I'm gonna work on so I'm

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like if you need something like that or even like I know we had talked a little

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bit through the landing page and the setting everything up we can always

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start a work session and just kind of like I can work on things and if you're

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like hey what do you think about this we can set that up this week if you would

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like to do that if not but if you would like to yeah sure that sounds good yeah

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that sounds good okay Robin

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okay one thing I'd like to do is go back to my commitment for last week which

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was sign a lease with this lease option I told everybody I was going to get this

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lease option signed and I did so I fulfilled that commitment and you know

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my my whole push is to get people into homes that's my thing I'm trying to do

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so you know three weeks ago when we started this I I was able to own or

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finance a mobile home and a lot to somebody who's you know now they're

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owning instead of renting something and they're gonna build a house for their

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mother on the on the lot and then last week when I came there was a

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a gal, I sold owner financed, a lot that had a mobile home on it

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and she has a modular that she wants to put on it. So helping

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her to get into her house. Well, this week, I'll share a story

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about Tony. Tony came to us on Airbnb. And he was renting this

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house, but he was renting every day. And he took a chance that

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somebody else would rent, you know, would book, would book it.

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And so but every day he would pay a $66 and $66 and $66.

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Finally, I talked to him a couple of days ago and found

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out he came here with his wife and his animals. He's got some

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really animals, a chinchilla, you know, two cats and stuff.

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Anyway, with no money, nothing. And so they were driving door

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dash to make the $66. And then he, he got a job as a

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salesperson at at a Hyundai that he's going to start selling

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tomorrow. He's been in training. And so we've moved him from

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paying daily to now he's going to be paying weekly for the same

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house $400 a week. And eventually we hope to move him

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into a more, you know, where he can own something rather than

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having to rent but just taking somebody from where they are and

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talking to them and finding out what they need and how we can

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help them. So that was my win for for this week. And so my

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stuck last week was build a pad for the new home still stuck on

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that. But I'm making that a commitment for this week. I'm

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going to get that pad done for that new home between now and

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next Tuesday. And my stuck is I'm stuck on scaling a tribe. In

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other words, I'm good at one on one, I get this one person to

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help this other person to help this on. But I am having trouble

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helping a group of people at one time. You know, each individual

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situation is a different situation. And I feel like I

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need to do one on ones. But I am not doing well on on scaling the

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tribe. So that's where I'm stuck right now.

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Do you for first, I feel like that's two big ones for this

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last week that you were able to actually accomplish your

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commitment from last week. And then your win from this week, I

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feel like feels like two wins for this last week. And then

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question, do you actually want to do a tribe? Like, would that

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be for what you're doing? Would running a like group? Would that

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be something you're actually wanting to do? Or do you feel

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like it's more beneficial to be running the one on one?

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Um, I don't, I want to help as many people as I can. And I

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don't, I don't know that I want to be the one having to post

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every day and do all that kind of stuff. But I would like to

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build something that maybe somebody else could run, that

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would be able to, you know, they could do some videos and do some

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marketing and, and do some of that. So maybe I need to, to

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sub subcontract that out to, you know, my granddaughter or

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something like that, or somebody who could, would like to do

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that. I know she wants to do some videos for me, but I don't

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know what else she would like to do. So how don't you're right,

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I, my, my heart and my passion is to help these people one on

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one, but I'm not very good at top of funnel, you know, having

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a whole bunch of people, you know, I find someone that needs

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something, and I go help them. So I need somebody else to build

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the top of funnel. And when they drop out, then they come to me,

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and I can tell them, well, this is what you need to do. And this

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is how we can help you and all that kind of thing.

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Yeah, I almost I'm like, I do wonder if there's, because does

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your, does your granddaughter have the knowledge to run a

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community at that scale at that, like, general, top of funnel

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knowledge of what you're doing? Or do you need one that has

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15? You know, she does YouTube, and she does all this social

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media, she knows more about it than I do. But she's still 15

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years old and immature. So I don't feel like she could do it

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all.

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Do you have people on your team that you feel like could partner

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with you? And that you could be like, hey, how would you feel

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about running a call once a week? Or how would you feel

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about posting in a community, even if it was a call once a

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month, because I feel like with house stuff, and with running

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that kind of even if you were to do like, once a month and have

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someone that's managing it for you, and they're your top of

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funnel kind of answering general questions. And you could even

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build out some like, behind the scenes stuff, because you are

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likely the well of knowledge, you have all of this knowledge,

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but you're just not wanting to necessarily be the one

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producing some like you could put some of your stuff together

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and have

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someone else kind of managing the people at the top of funnel. Does that make sense?

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Yeah, yeah, no, no, that makes perfect sense. I think that would be good on this house that

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I'm building. I want to document, you know, the build and put something together on that. Maybe

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have a 24-hour camera there that we can be recording as we're building the slab and the

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framing. And, you know, that would be interesting to people, I think, to see the house go up and

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talk about the numbers, you know, how much this costs and how much that costs and this

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subcontractor and that subcontractor. So that would be some interesting material. It's just

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doing it. And, you know, I'm so focused on getting the job done that I'm not so concerned about

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recording, you know, all the stuff. So I probably do need, you used the word producer, I probably

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do need to hire a producer and let them come in and produce the content and get it out there on

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social media. And there's this guy that's putting stuff on, he does real estate and it's his

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daughter, but he's an older daughter, is really putting everything together. He's just talking

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about, you know, whatever he's doing that day and somebody else is recording it and putting it

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together and putting it on social media. Yeah, I think when we had talked about that last time,

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and I was actually like, that's a really good idea just to record the process of building and the

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process of what you're doing and talking about it. Because I feel like people just want,

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like people don't actually know what goes on with it and they're interested and people,

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I feel like for all of you, it's like, you are an expert in your area and people want to hear

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what like the knowledge that you have. So I'm like, even just the behind the scenes,

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here's some of the details, here's some of the this and that. I feel like it is interesting and

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having someone hiring, even if it was, yeah, even if it was your granddaughter was following

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you around with a camera or followed, like was around just to start, just to get something out.

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Yeah, just to get somewhere to post, start posting something.

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Yeah, and I'm thinking Fiverr or Upwork, but you know, that would be okay to send the con,

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but somebody's got to record the content and somebody else can put it together.

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Yeah, that's true. Fiverr and Upwork are really great resources. There might even be people on,

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you could, I wonder if you could hone it down to like an area and see if there are people in your

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area that you could, that they could come do stuff. Because my mom just ran an event and

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outsourced content people who came and because she was like, I'm not going to bring someone with me,

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but she found people in Florida who she just hired them and they came and they filmed for the

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entire week that we were there and sent my mom the content and my mom was able to do with it what she

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wanted. She could have also outsourced. I think they probably had a package, but like there are

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people that you could probably find on those platforms that you'd be able to outsource that

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are around you that could do that for you that like know what they're doing. So yeah.

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Yeah. Well, thanks. Good info. Thanks. Yeah. I appreciate that. I'll think about that. I'll,

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I'll put that in my noodle and see what comes out.

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Of course. I could also, I can ask her where she found that. Cause I'm like,

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I don't know if Upwork and Fiverr are the places for that. I can see where,

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where she found it. Cause yeah, but okay. There's one more person want to share

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from this week.

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Well, I'll share since I, I never share. So I'm very thankful about this group and I have not

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been giving it the attention I should. I was able to go back and revisit all the, all the

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calls that I missed them. And so it was very beneficial to go back to Lindsay when Lindsay

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said, go back and review your prophetic words. So the win is that I started that.

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So I went through, I have a few journals and I went through one and the commitment is that I

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will continue and we'll get to my identity statement. Another commitment that is very

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important for me that I need to do is gathering up my testimonials from all the one-on-one

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coaching that I did. I have not been diligent in doing that. So I need to go back and

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ask for testimonials. So I'm going to commit to that. And stuck, stuck is probably my vision is

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not clear. And so this step of going back and revisiting prophetic words is actually,

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it seems to be very helpful. And so, yeah, I'm on the journey and this has been, it's been,

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been beneficial. So I'm excited for what's up ahead. And I'll commit also to sharing more often

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also on the app. I think that's a good, that would be really good for me.

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Because even just by sharing, you learn a lot. So that's my third commitment, sharing on the app.

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So that's me. That's exciting. I think this is the first time that besides us finding out that you

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had some video that Bruce discovered that had, I actually was thinking, I was like, I should call

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in Laura to see if she, but yes. So we're so glad to hear from you. And then yes, everyone, please

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share more, share in the app. Everyone is doing a better job about just kind of sharing with us,

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but it really is like, I think part of our breakthrough is like you said, even just like,

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it could be for no one else, but even just you going out there and like kind of gets,

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gets the ball rolling and gets you kind of into it. And I agree. Actually look at like,

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if you don't necessarily have a huge vision for what you're doing, looking at the prophetic words

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is like a really great reminder. I went through and I've kind of been in the same process. I felt

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like I was supposed to also do the prophetic word, going through all my prophetic words and putting

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them together. And I like put them all together and printed them out. And then I put them in my

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nightstand and left. And I was like, no, I went and worked at a coffee shop and went and brought

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them with me. And I was like, I need to actually sit through and read them and having words from

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2015 to now and looking at how many of the words are so similar and all of them make me want to

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bash my head up against a wall because I don't want to do any of it. But I'm like, man, I know

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that's what I'm called to do. So I'm like, it is helpful to see like, oh, there's a, like there is

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a line of things and okay. Maybe it's like a lot of mine is like creativity. I'm like, okay, maybe

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I should start pursuing this or like, I actually am called to teach in this. And so it is helpful.

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So I would encourage everyone. I know everyone's kind of started, but I would

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encourage you to finish because I'm getting a lot of breakthrough from that also.

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Absolutely. Thank you for sharing.

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Yeah. And then I feel like a win for me, Holly, you came up on my YouTube. I don't know if this

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video was new or was old, but I was on YouTube and I was like, hey, it's Holly. Holly's camera

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went away, but I thought that was very funny. I was like, look, it's working.

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Really? Was it a short video or was it a?

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Yeah, it was a short. I was like, oh, wow. Well, that's encouraging.

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Yeah. And I'm not, I'm not like subscribe to you. I'm not, I've maybe I'm bounced back between my

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account and Bruce's account and I'm like, he's subscribed to you. So I'm like, I don't know if

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they've tracked it somehow through my computer, but I'm like, that's so funny because I keep

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getting these notifications. I get all these views on YouTube and I don't really do YouTube anymore.

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I started out doing YouTube when I first did, what was it called? Kingdom Messengers. We started

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out with YouTube. So I started with YouTube and then I just left YouTube and started doing other

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things, but I just will post whatever I'm posting on Instagram, just on the YouTube, you know,

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but I haven't really paid attention to it, but I've been thinking of paying more attention to

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YouTube because I'm getting a lot of views there. I mean, that's funny that you said that,

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because I keep getting notifications about it and I don't get very many views on Instagram.

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It seems like really slow going. I had a ton on TikTok, but then, you know, my TikTok got banned.

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So I had to start that over and I had neglected Instagram because my TikTok was doing so well.

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And now I'm back on Instagram, but it doesn't really, it's just so slow. YouTube seems to be

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better. YouTube is the, like, I've been doing a lot of research. So this week I'm putting out,

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I've been working on like little baby courses for you guys and not that you necessarily need

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more to watch, but Bruce's, that's what Bruce has asked me to do. So I was putting one together

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on social media and I was doing a lot of research into like, what is the like projected platform for

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just in general, what's popular, what's like projected to remain popular because TikTok in

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the United States is supposedly still going away. They've put the hold on it, but in the U.S. it is

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still there. I don't know when, but they're going to be basically banning TikTok officially. And

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then starting in the U.S. a new, like a TikTok, but it's owned by Americans. So it's still all

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short form, which I think is very interesting, but hopping on, like seeing stuff like that and

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actually hopping on the bandwagon of like, oh, I'm actually

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I'm actually gonna start posting on this new platform

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because if I can get onto it

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before other people get onto it,

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then your stuff will be there before other people's will.

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But YouTube is the top,

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like has stayed,

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it's like the tried and true has stayed popular forever.

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Instagram comes in and out in waves.

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Facebook comes in,

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like depends on who's watching on Facebook.

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TikTok is really trendy and comes in and out in waves.

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Like YouTube is what has been popular for years

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and they're adjusting to the short form.

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So I think it's interesting

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your short form stuff is coming up

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because shorts on YouTube is actually the most watched

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out of any of the platforms,

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which I don't watch shorts on YouTube.

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So I think that's so odd,

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but like shorts on YouTube

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is the most watched type of anything.

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So-

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I didn't know that, huh?

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That's good to know.

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Yeah, so I think it's interesting

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and kind of today I wanna talk a little bit about,

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I had a couple of weeks ago talked about our niche overall

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and finding what are we called to,

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what are we favored in

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and what is it that we love doing?

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Cause I think I had talked about

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if all three of those things don't mesh,

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then like what you're doing isn't gonna sustain,

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it's not going to work.

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So that's my little short condensed version

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of what I had talked about a few weeks ago.

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And okay, how can we practically take action

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in what we're building

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to actually support those three things?

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And I think a lot of us are just trying to get out,

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like, okay, what is it that we're doing?

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Who is it that we're speaking to?

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Like Sally, you have a lot of different platforms

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that you're speaking into

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and you have like the radio show

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and you have a lot of the different like things.

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And so I'm like, a lot of us are in that building

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of like, okay, let me actually put this together

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so that I can put it towards what I'm doing.

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And I think the biggest question in my mind,

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I feel like is why the heck would I,

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why would I try to post

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when there's so many people posting?

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The internet is so saturated.

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So why would I choose to go out and do it?

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Someone's probably saying what I'm saying.

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Likely, it's not the case.

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No one has your stories, your testimonies,

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your like the life that you've lived,

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no one has lived the same life as you

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and you have an experience that other people need to hear

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and you have an expertise

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that like other people need to hear.

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So figuring out like, okay,

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actually I'm gonna choose to step into posting

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and I'm gonna choose to step into creating

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even if it's just like you're writing out a post

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and like, or like you have a little blog

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that like I've seen recently someone did a blog

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that they were just writing out their thoughts

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and writing out like, oh, this happened

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and this is what I got from it

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and like was just kind of posting it on their Facebook.

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And it was, I was like, oh, I'm actually,

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I like that a lot because it's just them actually

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choosing to not sit and let it just be within them

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but choosing to like, oh, I actually,

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I received something from that

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and someone else can receive from it as well.

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So, sorry, I have notes on the side

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cause talking to people is really hard sometimes.

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But yeah, I think there's also right now

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having so many people like what is being posted

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and what is out there are people who have brand deals,

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people who are reading ad reads,

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people who are, it's all like fake.

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A lot, there's not all of it,

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but there's so much of it that is fake content.

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That is, I don't know if what I'm watching

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is someone actually genuinely sharing

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or if it's someone who is sharing a story

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that's because they were sponsored by something.

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And so I think that we can come in

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and be authentically ourselves and post our stories,

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post our testimonies, post our declarations

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and our like those things.

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And it's actually gonna make an impact

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and it's gonna build trust with your audience

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because if we are coming at it authentically,

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like that's all the world,

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like the world is craving for someone

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to be authentically themselves.

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Like so many people are not

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and the world is craving for people that like can,

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like Sally, yeah, they're looking for authenticity.

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That's a hard word,

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but that's what like people are longing for that.

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And if we can bring that,

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like you're going to see.

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exponential growth. And it's not even it, like, it doesn't matter if you reach a hundred thousand

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people, or if you reach 10 people, if you've reached one person that was like wildly impacted

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by what you're doing, then like nothing else really matters. You're called to like, there are

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people like in the Bible, there are people who are called to one, like prophets that were called to

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be a prophet to one person. And then prophets that were called to be prophets to many, like you can

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be just for that one person. And that's okay. I think we get into like, if we're posting and

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we're putting stuff out there, like no one's going to hear it if you're not putting it out there

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for one, but also we're thinking, oh, we need to post it. No, I need 10,000 views, which is not

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the case. You could be reaching. Like, I think in my mind, I'm Cindy is such a great, I'm like

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still blown away by the fact that we were figuring out who her, who is, and like, and the entire 62%

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was targeted at who her, who was, and like, she's reaching those people, but it doesn't,

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may not seem that way from the outside, but like, she's reaching those people.

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And if it was 700 people that were reached, like, it's all that matters. So,

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another, so I, I've been trying to figure out like, cause formulas and like being able to read,

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like, we don't want to have it be for you where you can't be consistently posting and you can't be,

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like, it needs to be able to be sustainable for how you're living your life, how you're doing.

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Like, I, I don't want to tell you like, Hey, you need to go and post,

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you need to go and post every day for the year. And like, that's draining. Everything is like

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trying to make this, like Sally saying that you don't edit anything you do. It's raw and real.

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Like it's, it's also not sustainable to go and have to edit everything you're doing. Now you

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can pay someone else to do it. And I think some people, it is sustainable in a short amount of

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time because you, you become passionate about it. And it's like, Oh, I'm actually really excited

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for what I'm building. So I have, like, I have the extra stamina to be able to do that. But like,

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if you're not creating a model that is sustainable, then like what you're going to build is

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good. You're going to be burnt out so soon. So trying to create some sort of like

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system of, even if it were something that we're like using tools, like we've talked about Vista

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social, we're like, I can post, I can create a batch of stuff and it can get dripped out for me

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over time. Or we're like, I can post and then have that get reposted five times and it doesn't really

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matter. But one thing I feel like coming up with what you're posting sometimes, unless you have

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something that like, Oh, I'm posting long form and I can clip it up. And like, that is actually

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a really good way. I know that, um, Marcello was saying, like looking more towards the long form

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YouTube and like, that is actually a really great way. If I could post one 30 minute video a week,

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every other week and have it get clipped up into 10 little shorts, and then you can post that,

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like doing something that you can build upon over time. And like, it's really easy for you to go

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through and like, Oh, I actually just sat and talked for 30 minutes and then was able to clip

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it up and reuse it is actually very helpful. But three things, um, that for types of content that

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I feel like work really well. Um, where the heck did my three words go? Oh no.

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Don't mind me. Don't mind me scrolling. So we all have things that we are like,

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what we feel called to what we feel like we like, are able to teach. And I think that it's really

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easy. Like if I were to, let's say, so I knit, I have secret old lady hobbies that someone learned

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about recently. And they were like, that's a lost art. Like my hobbies are knitting and crocheting

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and, um, sewing and gardening, uh, and someone, and I'm like, I could just go on the internet

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and literally no one, my age does that anymore. So if I could teach people, like if I can make a

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two minute secret old lady hobbies, yes. It's, it's, it's, it's, it's, it's, it's, it's, it's,

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secret old lady hobbies. Yes. It's, I got a tattoo this last week and the man was so

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blown away by, he was like, my wife doesn't do anything. And I was like, Oh no.

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Anyways. Um, but yes, if we could, I think looking at the

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three different things we could do. We can teach something where we're sharing your tips,

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your how-to's. We can tell something like a story. You tell a lesson, you're telling like

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Marcello, you're doing your, you've been doing your declarations, you've been doing like kind

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of now bringing inner healing into it. Like, okay, let me actually, my third one is shift.

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So break a belief or a myth where if you're, you're either teaching something,

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you're telling them a story or you're shifting a mindset. So if you're able to go in and like,

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I'm actually going to have you declare these things. This is who Jesus says that I am. This

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is, and you're able to do that. I feel like all, all of you have things that you already are

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probably just in your day to day talking with someone. And you're, you told them a story that

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you feel like, Oh, actually that impacted that one person that would impact like the 50 other people

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that will probably see it. So teaching, telling, shifting. And then I want to, I'm going to shift

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into a little bit of practicals. We've talked about looking at your analytics and feeling like,

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okay, looking at analytics can either feel really scary. And like, this feels like, I actually don't

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want to know how many people are looking at my stuff, or I actually don't want to know if people,

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like, am I putting this effort in and no one's watching it, but like, you could have five people

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that are watching it. And it's exactly the people that you're called to be speaking to. Like I,

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we showed Cindy her analytics for TikTok and like it confirmed immediately that that's who she was

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supposed to be speaking to. So I'm going to share, let's see, I'm going to share my screen

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on my computer first. So you guys have been talking about YouTube. So just kind of showing

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a few different things. Can you see my screen? Can you see my dog? Okay. So YouTube.

401
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You can come in, I'm going to be in Bruce's YouTube, because we've been posting in here

402
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recently. If you come into, you can either do it up here in your little person and go to YouTube

403
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studio, or you can come down and go to you and go to your videos. And once it loads,

404
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you're able, sorry, you're able to see if you go down to the left, you can go to your analytics

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and start to looking into like, this is an overall channel view. And I can go in and see

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my top content that's been performing. I can look and see how long people have been on average

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viewing my videos, which like, this is a huge factor in what we're creating. If we're creating

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content and you're noticing, okay, I only have people staying for 10% of my video. Like what

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is happening after that 10, like up to that point, and then they're leaving and not continuing. And

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you're able to actually take it and use it as information to help guide you and what you're

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actually choosing to post later. And I feel like for me, that's been so helpful in the planning

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aspect, because your analytics are helping guide you. It's helping like it's seeing who's actually

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watching your stuff, but also like, what is it that I can change? Do I need to change nothing?

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Are my videos doing really, really amazing? And like, people are staying until the last five

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seconds, people are interacting, they're commenting, they're et cetera. Like if you can get

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people and you can look at your analytics and see like, this is what, how people are engaging with

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what I'm doing. You can plan what kind of content you're making, because maybe you're seeing that

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like, YouTube has, just to put it out there, an overwhelming amount of analytics.

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And it's actually really helpful if you were just to go in and you can kind of play with like,

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this video has had this many views, has had a click-through rate because we're putting links

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into our bios and stuff like that. So anyways, and you can kind of, you can pull the report,

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you can look at your top content in the last 30 days, 28 days. So coming in here and playing with

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this, it like, it is helping because now I can say like, oh, Bruce, this video did really well.

424
00:34:40.480 --> 00:34:45.040
Let's go through and recreate that. Or let's recreate something that's similar to that. And

425
00:34:45.040 --> 00:34:49.360
it's helping you be able to guide what you're, what you're working on. Because if you're sharing

426
00:34:49.360 --> 00:34:53.840
your testimony, like Yap is sharing his testimony and like that video did amazing. Okay. Let's share

427
00:34:53.840 --> 00:34:59.280
some more testimonies. Let's share like some more stuff like that. If Robin has a video that like,

428
00:35:00.000 --> 00:35:05.440
building they're building a house and it did amazing but it was like this part like this

429
00:35:05.440 --> 00:35:12.080
specific video about this part of the house or yeah I don't know more educational like some

430
00:35:12.080 --> 00:35:15.920
people it also depends on your audience like it kind of helps you figure out like okay what is my

431
00:35:15.920 --> 00:35:27.040
audience actually like doing and like listening to um next on my phone

432
00:35:30.960 --> 00:35:31.440
let's see

433
00:35:37.040 --> 00:35:40.720
let's do instagram oh no you can't see my screen anymore

434
00:35:41.600 --> 00:35:49.360
okay Instagram oh I'm gonna hide myself so if I go to my if I go to my profile

435
00:35:50.400 --> 00:35:54.960
and I come up to the three lines that's kind of with everything you can come in

436
00:35:54.960 --> 00:36:00.560
and find it in your settings in your settings and then you can go to your profile and then

437
00:36:00.560 --> 00:36:05.440
you can find it in your settings and then you can find it in your settings and then you can

438
00:36:06.400 --> 00:36:12.080
with everything you can come in and find it in your settings in your like settings area

439
00:36:12.800 --> 00:36:21.440
um I can do two things on Instagram Instagram I can either choose to look at my creator tools

440
00:36:21.440 --> 00:36:27.440
and insights which I can view my insights I can choose to look at my creator tools and insights

441
00:36:27.440 --> 00:36:34.720
which will have I do not post so my account is a really bad example um but like I can go in and

442
00:36:34.720 --> 00:36:40.960
look at the posts that I've shared I can see how many views I can see like kind of the same you'll

443
00:36:40.960 --> 00:36:46.080
notice across almost all platforms they'll all show a little bit different but you can kind of

444
00:36:46.080 --> 00:36:50.720
start to look into like how many people have interacted how many of them like people interact

445
00:36:50.720 --> 00:36:54.960
way more with my stories than they do with my posts but it's because on my stories I put polls

446
00:36:54.960 --> 00:37:01.440
and I put different things like that um and then you can also see like who's interacting with you

447
00:37:01.440 --> 00:37:07.040
that's a follower versus a non-follower which that's really crazy that 100% of whatever posts

448
00:37:07.040 --> 00:37:12.320
this was were viewed by my non-followers not my followers it's really sad because I don't post to

449
00:37:12.320 --> 00:37:20.720
the public um but Instagram also will let you come down and go to your account type in tools

450
00:37:21.280 --> 00:37:29.520
and if you switch to be a professional account so and then you can go through and uh let's say

451
00:37:29.520 --> 00:37:36.000
I'll do I'll be a sure I'll be a digital creator and if I switch to be a professional account

452
00:37:36.000 --> 00:37:42.640
I can go through and they'll show you a bigger breakdown of your analytics they'll show you a

453
00:37:42.640 --> 00:37:48.800
lot more like especially if you're working on posting like for Marcella and for Jennifer's

454
00:37:48.800 --> 00:37:54.880
30-day challenge like if you're posting content of that nature you're posting a lot of it you can see

455
00:37:55.760 --> 00:38:05.280
more and I don't know why and it doesn't change anything for your account but it'll tell you a

456
00:38:05.280 --> 00:38:09.360
little bit about it and I don't want to complete all the steps but there are a lot of different

457
00:38:09.360 --> 00:38:14.240
things if you were to go in and create a professional account it gives you like an

458
00:38:14.240 --> 00:38:21.600
entire so for professionals it'll give me an entirely different level of insights

459
00:38:25.040 --> 00:38:25.760
does that make sense

460
00:38:27.920 --> 00:38:31.120
slowly nodding okay and then

461
00:38:33.120 --> 00:38:41.840
TikTok and this is where we found all of Cindy's followers if you same thing go to your profile

462
00:38:42.800 --> 00:38:47.120
and you come up to the three little lines up at the top and then you go to your TikTok studio

463
00:38:47.600 --> 00:38:54.160
and all of these also if you get to like even on let's say YouTube if you get to a certain amount

464
00:38:54.160 --> 00:39:03.120
of watch hours or you get to a certain amount of viewers you can start monetizing so let's say your

465
00:39:03.120 --> 00:39:10.160
account isn't humongous but like you posted a video that had that was one minute long and had

466
00:39:10.720 --> 00:39:17.840
a thousand people watch it you could start to monetize and like it's it's really not hard

467
00:39:19.280 --> 00:39:22.800
but it does take time to get that built up but you can look in YouTube and you can see it'll

468
00:39:22.800 --> 00:39:28.720
show you like your percentage of stuff that how you're getting to what to be able to monetize

469
00:39:28.720 --> 00:39:39.280
etc for TikTok I'm going to click on analytics it'll give you a brief overview

470
00:39:40.240 --> 00:39:46.160
but you can also you can change your let's say I've probably posted once in the last year you

471
00:39:46.160 --> 00:39:53.760
can go to 300 you can change the amount of days you can look at your views your profile views

472
00:39:53.760 --> 00:39:59.840
because there's a difference between people just like it's we're trying to get you realistically

473
00:40:00.000 --> 00:40:07.000
We're going from having people being consumers to being like actually a part of what you're doing.

474
00:40:07.000 --> 00:40:14.000
So if you are having people who are just watching, it's a huge deal if they like what you're doing and they swipe to your account.

475
00:40:14.000 --> 00:40:23.000
And they go and actually start to look through more videos because then they're able to see like, oh, you have in your bio, you have, oh, this is what she does.

476
00:40:23.000 --> 00:40:28.000
This is, she does this and this, and she has a link to her bio.

477
00:40:28.000 --> 00:40:35.000
And if you can get people to actually go to your profile and then go and start clicking externally, like that's huge.

478
00:40:35.000 --> 00:40:46.000
So you can start to view like how many people have actually gone from just watching my video on their For You page to going and looking at my profile.

479
00:40:46.000 --> 00:40:54.000
And then this is, this is where we found Cindy's, who is watching Cindy stuff.

480
00:40:54.000 --> 00:40:58.000
So it kind of helps you confirm who your who is.

481
00:40:58.000 --> 00:41:07.000
And like, okay, my who is this, but like I'm actually reaching, if I thought, let's see.

482
00:41:07.000 --> 00:41:19.000
If I thought that my who were men, all my 76% of my content is reaching females, I would need to like look at, okay, why do I feel like my who is men?

483
00:41:19.000 --> 00:41:24.000
And do I need to make content that is actually reaching men, not women?

484
00:41:24.000 --> 00:41:27.000
Same with age.

485
00:41:27.000 --> 00:41:35.000
This is, this is where we found that Cindy had, had 60 something percent of them were 18 to 24.

486
00:41:35.000 --> 00:41:41.000
And like, you would think that my content would reach people that are in that are 18 to 24.

487
00:41:41.000 --> 00:41:45.000
You would think my content would reach that people because that is the age that I am in.

488
00:41:45.000 --> 00:41:49.000
But like, it's not, I mean, it is a little bit, but it's not.

489
00:41:49.000 --> 00:41:54.000
And then you can also see like, where are people, why people from Russia are watching my stuff.

490
00:41:54.000 --> 00:41:56.000
I really couldn't tell you.

491
00:41:57.000 --> 00:42:04.000
So being able to actually look at those things and like, see how many followers have I gained and stuff like that.

492
00:42:04.000 --> 00:42:09.000
It is helpful in the long haul of like, what am I building?

493
00:42:09.000 --> 00:42:11.000
Who am I building it for?

494
00:42:11.000 --> 00:42:15.000
How can I look and see what you're building?

495
00:42:15.000 --> 00:42:17.000
Did anyone do that while I was doing it?

496
00:42:17.000 --> 00:42:18.000
Go and look at your own analytics.

497
00:42:18.000 --> 00:42:25.000
I'm watching Sally now react to, did you find anything that you thought was interesting?

498
00:42:26.000 --> 00:42:27.000
Yeah.

499
00:42:27.000 --> 00:42:30.000
My top age range is 18 to 24.

500
00:42:30.000 --> 00:42:31.000
Interesting.

501
00:42:31.000 --> 00:42:35.000
What age range do you feel like you're called to be?

502
00:42:35.000 --> 00:42:44.000
I do sit in that age range, but I'm not, it's an interesting, I do a lot of work with schools and I do a lot of work in that space.

503
00:42:44.000 --> 00:42:53.000
But it's interesting that that's who I'm connecting with in media because actually I hang out with old people like me and older actually.

504
00:42:53.000 --> 00:43:02.000
So it's just interesting to see the followers versus non-followers and what non-followers watch versus followers.

505
00:43:02.000 --> 00:43:08.000
So followers will look at my stories, whereas non-followers aren't bothered because they don't really care who I am.

506
00:43:08.000 --> 00:43:09.000
They just want the information.

507
00:43:09.000 --> 00:43:12.000
So I'm finding this absolutely fascinating.

508
00:43:12.000 --> 00:43:17.000
I just sent a message while I was listening to the lovely lady who does my social media for us.

509
00:43:17.000 --> 00:43:20.000
And I said, I'm just learning about analytics.

510
00:43:20.000 --> 00:43:22.000
We're going to do this in our weekly meeting.

511
00:43:22.000 --> 00:43:28.000
Because I think it's encouraging for who, like we've had a 500% increase on views on YouTube.

512
00:43:28.000 --> 00:43:35.000
So I think it's good to just like, that's just from what we're actually getting straight up front facing.

513
00:43:35.000 --> 00:43:37.000
But now I can get into a bit more detail.

514
00:43:37.000 --> 00:43:39.000
So this is really helpful.

515
00:43:39.000 --> 00:43:40.000
Thank you.

516
00:43:40.000 --> 00:43:41.000
Good.

517
00:43:41.000 --> 00:43:47.000
Yeah, we can all assume like, I can assume that this is who I think like, because I'm creating the content.

518
00:43:47.000 --> 00:43:49.000
I'm like, oh, this is who's watching it.

519
00:43:49.000 --> 00:43:52.000
But like, no, it's not.

520
00:43:52.000 --> 00:43:56.000
A lot of the times it could be spot on to who's watching what you're putting it out for.

521
00:43:56.000 --> 00:43:58.000
But like, sometimes it's really not.

522
00:43:58.000 --> 00:44:02.000
And you're like, oh, that's actually really interesting to take into account of what I'm building.

523
00:44:02.000 --> 00:44:06.000
Because some people are so interested in certain age demographics.

524
00:44:06.000 --> 00:44:11.000
You have to catch their like, even if we're thinking of what type of content we're putting out.

525
00:44:11.000 --> 00:44:13.000
Okay, what am I actually drawing their attention with?

526
00:44:14.000 --> 00:44:20.000
Because some demographics, their attention is drawn by a completely different like,

527
00:44:20.000 --> 00:44:24.000
if we're talking about making, teaching, telling, shifting,

528
00:44:24.000 --> 00:44:27.000
and we want to have a hook at the beginning of all of our stuff.

529
00:44:27.000 --> 00:44:33.000
If you're building content, if you're like, Sally's would probably be a little bit different

530
00:44:33.000 --> 00:44:37.000
because she's posting more raw content and not putting together content.

531
00:44:37.000 --> 00:44:40.000
But if you're actually editing together stuff and figuring out like, okay,

532
00:44:40.000 --> 00:44:43.000
I want to hook in your first five seconds to draw people in.

533
00:44:43.000 --> 00:44:45.000
Because how fast are people scrolling?

534
00:44:45.000 --> 00:44:51.000
Like, if you start thinking about the content that you have, how fast are you scrolling through?

535
00:44:51.000 --> 00:44:56.000
If you're on your phone looking through stuff, how long does it take you to go from one video to the next?

536
00:44:56.000 --> 00:45:00.000
For me, I'm like, one second, done. You didn't capture my attention.

537
00:45:00.000 --> 00:45:02.040
And next, next.

538
00:45:02.040 --> 00:45:04.200
And you have to think people likely are also

539
00:45:04.200 --> 00:45:05.160
doing the same thing.

540
00:45:05.160 --> 00:45:08.120
So if you're not grabbing their attention in the first probably

541
00:45:08.120 --> 00:45:13.080
five seconds, then it could be a completely different audience.

542
00:45:13.080 --> 00:45:15.640
But maybe there's an older generation,

543
00:45:15.640 --> 00:45:17.520
if you feel like you're called to it.

544
00:45:17.520 --> 00:45:18.780
Whatever generation you're called to,

545
00:45:18.780 --> 00:45:20.200
they all have different, like I've

546
00:45:20.200 --> 00:45:23.440
talked a little bit about this, about my generation

547
00:45:23.440 --> 00:45:26.160
has the attention span of a goldfish,

548
00:45:26.160 --> 00:45:31.240
and how older generations have a lot broader of an attention

549
00:45:31.240 --> 00:45:31.920
span.

550
00:45:31.920 --> 00:45:34.520
And so if your audience is a different age range,

551
00:45:34.520 --> 00:45:36.280
they may actually have a little bit longer

552
00:45:36.280 --> 00:45:37.640
of an attention span, and you may

553
00:45:37.640 --> 00:45:40.960
be able to capture their attention differently.

554
00:45:40.960 --> 00:45:45.080
So it is helpful when you start to look at the analytics

555
00:45:45.080 --> 00:45:47.920
and like, OK, let me actually sit down.

556
00:45:47.920 --> 00:45:49.680
And even if it was just once a month,

557
00:45:49.680 --> 00:45:51.280
or like you're saying once a week,

558
00:45:51.280 --> 00:45:54.040
like let me actually look at it, especially when

559
00:45:54.040 --> 00:45:56.040
you're intentionally posting.

560
00:45:56.040 --> 00:45:59.200
If you're just like posting once in a blue moon,

561
00:45:59.200 --> 00:46:02.760
I don't necessarily know if it's like so helpful

562
00:46:02.760 --> 00:46:04.680
to go and consistently be looking

563
00:46:04.680 --> 00:46:06.760
at who's watching your stuff.

564
00:46:06.760 --> 00:46:09.400
But if you're going in and like, I'm actually intentionally

565
00:46:09.400 --> 00:46:11.080
posting two to three times a week,

566
00:46:11.080 --> 00:46:13.720
like you want to see what is your output.

567
00:46:13.720 --> 00:46:14.520
It's the same thing.

568
00:46:14.520 --> 00:46:17.080
If you're offering, if you're making an offer,

569
00:46:17.080 --> 00:46:20.600
you're going to go look at probably once a day

570
00:46:20.600 --> 00:46:21.880
what your sales are.

571
00:46:21.880 --> 00:46:25.240
Who's actually, if I have a journal that I put out,

572
00:46:25.240 --> 00:46:28.080
who's actually going and clicking and like signing up

573
00:46:28.080 --> 00:46:30.880
for my lead, and who's interacting

574
00:46:30.880 --> 00:46:31.760
with what I'm doing.

575
00:46:31.760 --> 00:46:34.240
So thinking of it in that way of like,

576
00:46:34.240 --> 00:46:41.360
it's here to better you and better what you're doing.

577
00:46:41.360 --> 00:46:44.080
Because I feel, especially as someone,

578
00:46:44.080 --> 00:46:47.880
so for one of my other jobs, I work on their marketing.

579
00:46:47.880 --> 00:46:51.160
And I'm like, it's very intimidating to be like,

580
00:46:51.160 --> 00:46:53.800
oh, I actually put a lot of time into this.

581
00:46:53.800 --> 00:46:55.480
And I could go look at the analytics

582
00:46:55.480 --> 00:46:59.280
and it could have absolutely flopped.

583
00:46:59.280 --> 00:47:02.560
But it helps you like, how can I make adjustments over time?

584
00:47:02.560 --> 00:47:04.120
And how can I look at what I'm doing

585
00:47:04.120 --> 00:47:06.200
and move forward from that?

586
00:47:06.200 --> 00:47:11.440
So yes, does anyone have any questions, thoughts, comments?

587
00:47:11.440 --> 00:47:12.160
I have a question.

588
00:47:12.160 --> 00:47:15.840
Does Instagram have that same detail?

589
00:47:15.840 --> 00:47:20.400
Like you can see the age and the gender.

590
00:47:20.400 --> 00:47:22.960
I can't see that on my Instagram.

591
00:47:22.960 --> 00:47:26.160
I got to it on TikTok, but I don't see that on Instagram.

592
00:47:26.160 --> 00:47:28.000
I'm very positive that it is.

593
00:47:28.000 --> 00:47:31.720
But I think I have to find, let me.

594
00:47:31.720 --> 00:47:34.120
I was looking at mine on Instagram,

595
00:47:34.120 --> 00:47:35.360
but I've got a business.

596
00:47:35.360 --> 00:47:36.800
I can't do it on my personal, but I

597
00:47:36.800 --> 00:47:38.600
can do it on my business page.

598
00:47:38.600 --> 00:47:42.480
So I think if you were to change your account,

599
00:47:42.480 --> 00:47:43.760
so even if it doesn't matter.

600
00:47:43.760 --> 00:47:45.640
If you have it's your own personal account

601
00:47:45.640 --> 00:47:46.960
and you're just posting every once in a while,

602
00:47:46.960 --> 00:47:49.560
but want to see a little bit more like it's public,

603
00:47:49.560 --> 00:47:51.080
but it's your personal page.

604
00:47:51.120 --> 00:47:55.400
I would change your account to be the professional account.

605
00:47:55.400 --> 00:47:58.120
And it doesn't impact literally anything else

606
00:47:58.120 --> 00:48:02.040
besides making it to where you could monetize eventually

607
00:48:02.040 --> 00:48:03.440
if you were to do stuff like that.

608
00:48:03.440 --> 00:48:05.040
And then you can look at other things.

609
00:48:05.040 --> 00:48:08.080
But I'm trying to see content, audience.

610
00:48:08.080 --> 00:48:10.120
OK, yes.

611
00:48:10.120 --> 00:48:12.320
Oh no, I left the group.

612
00:48:12.320 --> 00:48:17.880
OK, so if you go, and that makes sense.

613
00:48:17.880 --> 00:48:18.760
It says professional.

614
00:48:18.760 --> 00:48:20.440
So we can see if it'll find it on yours.

615
00:48:20.440 --> 00:48:25.080
If you go to your settings, in mine, there's a,

616
00:48:25.080 --> 00:48:26.960
if I scroll down, it says for professionals

617
00:48:26.960 --> 00:48:28.120
and it says insights.

618
00:48:28.120 --> 00:48:30.280
Does yours say that?

619
00:48:30.280 --> 00:48:32.520
Sorry, how do I get to settings?

620
00:48:32.520 --> 00:48:35.040
So if you go to your little profile thing

621
00:48:35.040 --> 00:48:37.640
at the bottom right, and then at the very top right,

622
00:48:37.640 --> 00:48:39.400
there's the little hamburger line.

623
00:48:39.400 --> 00:48:42.080
Oh, OK, yeah, yeah, yeah.

624
00:48:42.080 --> 00:48:44.800
And then you can scroll down like one scroll

625
00:48:44.800 --> 00:48:46.560
and it says insights.

626
00:48:46.560 --> 00:48:47.840
Oh, OK, yeah.

627
00:48:47.880 --> 00:48:53.640
So if you click that and you, once it loads,

628
00:48:53.640 --> 00:48:57.000
mine is not loading, hit.

629
00:48:57.000 --> 00:48:58.640
Oh, OK, I see.

630
00:48:58.640 --> 00:49:01.720
You can scroll and there will be like a few different charts

631
00:49:01.720 --> 00:49:03.040
that you can look through.

632
00:49:03.040 --> 00:49:04.960
If you scroll through those charts,

633
00:49:04.960 --> 00:49:07.960
I think the very last one shows your age range.

634
00:49:07.960 --> 00:49:09.640
OK.

635
00:49:09.640 --> 00:49:11.960
OK.

636
00:49:11.960 --> 00:49:15.640
What's happening, Sally?

637
00:49:15.640 --> 00:49:16.720
Thank you.

638
00:49:16.760 --> 00:49:18.080
Just looked at the Facebook.

639
00:49:18.080 --> 00:49:21.280
So I post the same on Facebook as I do on Instagram

640
00:49:21.280 --> 00:49:23.000
and I'm just crying with laughter

641
00:49:23.000 --> 00:49:28.360
because the top age range on Facebook, 55 to 64.

642
00:49:28.360 --> 00:49:34.320
Top age group on Instagram, same post, same gig, 18 to 24.

643
00:49:34.320 --> 00:49:36.720
Sorry, I just found that quite entertaining.

644
00:49:36.720 --> 00:49:39.600
So I think, so in this course that I'm,

645
00:49:39.600 --> 00:49:41.680
so this is like a very baby brief,

646
00:49:41.680 --> 00:49:43.520
the course that I'm putting out and I will have it,

647
00:49:43.520 --> 00:49:45.360
I'm uploading all my videos to it today

648
00:49:45.400 --> 00:49:47.040
and it'll be out for you guys to be able,

649
00:49:47.040 --> 00:49:50.120
it'll be in there tomorrow.

650
00:49:50.120 --> 00:49:55.160
I talk a little bit about what platform you're picking

651
00:49:55.160 --> 00:49:59.040
also decides what age range you're getting.

652
00:49:59.040 --> 00:50:00.040
So if you're posting on.

653
00:50:00.000 --> 00:50:04.640
Facebook, like if you think about that, like almost no one from my generation is on Facebook.

654
00:50:05.160 --> 00:50:08.080
Like everyone from my generation makes fun of you if you're on Facebook.

655
00:50:08.160 --> 00:50:11.360
They're like, you're, you're talking to your grandma, if you're on Facebook.

656
00:50:11.360 --> 00:50:14.960
And that is the exact person that reaches out to me on Facebook is my grandma.

657
00:50:15.440 --> 00:50:20.000
So shiny that she's the only one that talks to me on Facebook.

658
00:50:21.760 --> 00:50:26.920
But if you think they do have reels and they do have ways that like people are getting out, but

659
00:50:26.920 --> 00:50:32.960
you are going to get a, an older demographic on Facebook versus Instagram, it's probably more

660
00:50:32.960 --> 00:50:35.680
the millennials to like the later Gen Z.

661
00:50:36.200 --> 00:50:40.840
And it's probably more content that is more curated.

662
00:50:40.920 --> 00:50:45.680
Like Instagram is all about aesthetics and is about like, things are a little

663
00:50:45.680 --> 00:50:47.280
bit more curated on Instagram.

664
00:50:47.440 --> 00:50:51.360
Then you go to Tik TOK and everyone is crazy and everyone is Gen Z and really

665
00:50:51.360 --> 00:50:55.040
young Gen Z and posting themselves dancing and posting.

666
00:50:55.040 --> 00:51:00.720
But like people are starting to get into the space because they're, it's becoming popular.

667
00:51:00.960 --> 00:51:06.600
So they are coming in with more educational content and like, I've begun and really

668
00:51:06.600 --> 00:51:12.840
whatever your, like, whatever your thing is that you're teaching about, there is a part of

669
00:51:12.840 --> 00:51:15.520
Tik TOK, an algorithm of Tik TOK that it'll send it to.

670
00:51:15.520 --> 00:51:23.000
If you're really into books, like I started reading in my free time last year and I

671
00:51:23.000 --> 00:51:25.280
started getting videos about people reviewing books.

672
00:51:25.320 --> 00:51:31.320
I started running this last week and I'm now on, I'm on run talk where I'm getting all the

673
00:51:31.320 --> 00:51:33.480
people telling me how to run properly.

674
00:51:33.640 --> 00:51:37.000
So like, whatever the content is you're posting, there is a market for it.

675
00:51:37.000 --> 00:51:43.040
There is stuff that like, you'll be posting and it's not like, Oh, there's Tik TOK is

676
00:51:43.040 --> 00:51:47.320
people, like people always are like Tik TOK is people dancing or people doing random

677
00:51:47.320 --> 00:51:54.200
things. But like every platform will have an algorithm it puts you into because that's

678
00:51:54.200 --> 00:51:56.160
what everyone is interested in these different things.

679
00:51:56.200 --> 00:51:57.360
So does that make sense?

680
00:51:59.760 --> 00:52:04.600
Yeah. OK, we are three minutes out, so.

681
00:52:05.800 --> 00:52:11.200
My plan for this week, I don't book, which Holly, I did not see your, your question about

682
00:52:11.200 --> 00:52:13.000
a work session until literally today.

683
00:52:13.040 --> 00:52:13.880
And that's OK.

684
00:52:13.880 --> 00:52:16.520
That's OK. I forgot about it after a while.

685
00:52:16.520 --> 00:52:17.640
So it doesn't, it doesn't matter.

686
00:52:18.560 --> 00:52:21.440
I'm only doing work sessions if you guys request them.

687
00:52:21.800 --> 00:52:26.040
So I won't have them pre like scheduled.

688
00:52:26.360 --> 00:52:32.200
So if you guys are wanting, bye Sally, if you guys are wanting a work session, then just

689
00:52:32.200 --> 00:52:36.760
reach out to me. You can message me, you can email me, you can do whatever and we can get

690
00:52:36.760 --> 00:52:40.680
something on the calendar. I'm so extremely flexible.

691
00:52:41.000 --> 00:52:42.840
So. Yeah.

692
00:52:44.280 --> 00:52:52.680
That is all I hope you all have an amazing week and next week it'll be Lindsay, so you'll

693
00:52:52.680 --> 00:52:54.120
want to make sure to come.

694
00:52:55.600 --> 00:52:56.640
OK, bye, everyone.
