WEBVTT 1 00:00:00.760 --> 00:00:07.280 computer. All right, good morning, good morning, good morning, or whatever time it is that you 2 00:00:07.480 --> 00:00:17.640 are watching this. Welcome to Office Hours, which is every Thursday 9 a.m. Pacific Standard Time. 3 00:00:17.820 --> 00:00:24.560 It's an extra little bonus service I do for Prosper Leader members to allow you to have 4 00:00:24.910 --> 00:00:32.390 to come in and ask questions, get personalized attention in between your coaching. And so I was 5 00:00:32.390 --> 00:00:36.810 already doing that before I pushed the recording, giving the personalized attention to the people 6 00:00:36.810 --> 00:00:42.470 that are here live. And then I try to record a little something for those of you that aren't 7 00:00:42.470 --> 00:00:50.510 able to make it live that I can leave some thoughts with you of value so that you also 8 00:00:50.510 --> 00:00:59.530 have something to munch on, right? All right, so I'm going to open with prayer and today, of course, 9 00:00:59.630 --> 00:01:06.010 is the what I call Double Hitter Thursday, the third Thursday of the month. Every Thursday 10 00:01:06.030 --> 00:01:14.970 we do the Office Hours, but the third Thursday at 6 p.m., which will be tonight if you're watching 11 00:01:14.970 --> 00:01:21.750 this live, we do the end of month call. And even though it's not the end of the month yet, we do 12 00:01:21.750 --> 00:01:25.630 it a little bit before the end of the month so you have time to implement and finish your month 13 00:01:26.770 --> 00:01:31.050 strong. Otherwise, if I did it at the true end of the month, the last Thursday, it'll be a couple 14 00:01:31.050 --> 00:01:36.950 days before the first of the month call and it's too close together. So it gives you some time to 15 00:01:36.950 --> 00:01:41.230 digest and work on this and make sure that you're keeping your eye on the ball and you're making 16 00:01:41.230 --> 00:01:47.250 every month your best month and I'm supporting you to the best that I know how to do. So let's 17 00:01:47.250 --> 00:01:54.750 start by inviting the Holy Spirit to join us on this call, to lead this call, to touch us on this 18 00:01:54.770 --> 00:02:11.210 call. And I'm going to begin sharing, it's going to be two parts, on what really matters in your 19 00:02:11.210 --> 00:02:21.450 as to how you can be spending your time, we have to be much more strategic, much more specific 20 00:02:21.950 --> 00:02:27.350 if we're going to get ahead and not end up with what I call the rocking horse syndrome. 21 00:02:27.670 --> 00:02:32.530 You're on a rocking horse and you are pumping and pumping and pumping, right? But you're going 22 00:02:32.530 --> 00:02:40.490 nowhere, right? So that's not the idea for your business and so it's resorting through 23 00:02:40.770 --> 00:02:50.170 the key components that must be done by you or hired out, but you must be mindful and overseeing 24 00:02:50.170 --> 00:02:55.370 in your business that they're happening. If they're not happening in this season, you're lagging behind 25 00:02:55.370 --> 00:03:00.910 and you will not reach the ultimate goal that we're talking about. The ultimate goal 26 00:03:00.910 --> 00:03:11.030 being growing, scaling, a profitable, there needs to be profit or you're not in business. 27 00:03:11.770 --> 00:03:17.470 And I'd like to say to some of you, you're funding your side hobby with your lunch money. 28 00:03:17.790 --> 00:03:24.970 That's not a business, it's expensive hobby, okay? So you're building a profitable, 29 00:03:24.970 --> 00:03:33.610 faith-integrated business. Faith-integrated meaning faith. God is part of everything that 30 00:03:33.610 --> 00:03:38.790 you do. Everything you do glorifies God. Everything is coming from God, through God, 31 00:03:38.930 --> 00:03:47.330 for God, from God, right? And is touching lives and is creating impact and is creating legacy. 32 00:03:48.210 --> 00:03:57.110 So we have to be strategic. It's like growing a garden. You think carefully what you want to grow 33 00:03:57.110 --> 00:04:05.250 and you get the seeds and you fertilize the soil and you plan what goes where. So in my garden, 34 00:04:05.250 --> 00:04:11.870 I have, you know, like a fence in part of the garden, right? I have a raised bed garden, 35 00:04:11.870 --> 00:04:19.310 I have a tower garden. And in the raised bed garden, there's things I know that operate a 36 00:04:19.310 --> 00:04:26.490 certain way. Like the cucumbers, for example, they're climbers. I've got to put those near 37 00:04:26.730 --> 00:04:35.930 the wall so they can climb, right? And there's other things that need a lot of space. So I plan, 38 00:04:35.930 --> 00:04:43.430 if I put a zucchini plant in, it's going to spread out. It needs space. And so it's the 39 00:04:43.430 --> 00:04:50.190 same way with your business. You are strategic as to what are you growing. So you start with 40 00:04:50.190 --> 00:04:55.870 the right seeds, you plant them in the right way and then you nurture them in the right way 41 00:04:55.870 --> 00:04:59.330 to get the harvest that you are looking for. 42 00:05:00.000 --> 00:05:01.620 Hopefully that makes sense to you. 43 00:05:01.660 --> 00:05:03.440 So that's what I wanna talk about 44 00:05:04.020 --> 00:05:07.340 in this part of the sequence and next, okay? 45 00:05:07.340 --> 00:05:10.660 Because it's gonna be more than one short conversation. 46 00:05:11.080 --> 00:05:12.700 And maybe this will give you some time 47 00:05:12.700 --> 00:05:14.740 to think and prepare questions 48 00:05:14.740 --> 00:05:17.380 before we meet again tonight, all right? 49 00:05:17.420 --> 00:05:19.400 So let's start with prayer first. 50 00:05:19.800 --> 00:05:23.280 So Father, I just give thanks for the gift 51 00:05:23.780 --> 00:05:29.340 of co-laboring, of being co-heirs, of partnering with you. 52 00:05:30.000 --> 00:05:32.220 In business, we just invite you, Holy Spirit, 53 00:05:32.220 --> 00:05:36.080 to move, to speak through me, to minister through me, 54 00:05:36.080 --> 00:05:39.240 to touch every single person listening live 55 00:05:40.660 --> 00:05:42.660 and to recordings. 56 00:05:44.080 --> 00:05:45.040 We give you the glory. 57 00:05:45.920 --> 00:05:47.980 In Jesus' name, amen. 58 00:05:49.300 --> 00:05:53.460 So when we talk about your business, 59 00:05:54.760 --> 00:05:57.580 there's really a few working parts. 60 00:05:58.420 --> 00:06:04.080 And the question is, should you be doing those 61 00:06:04.080 --> 00:06:06.220 or should you be hiring those out? 62 00:06:07.540 --> 00:06:12.800 And the sequence of what really matters, 63 00:06:13.140 --> 00:06:15.300 what's working right now. 64 00:06:15.900 --> 00:06:19.780 So the first thing, you know my success formula 65 00:06:20.340 --> 00:06:25.340 is mindset plus skillset plus right action equals results. 66 00:06:26.370 --> 00:06:26.930 Okay? 67 00:06:27.830 --> 00:06:30.730 So all of those things always play a role. 68 00:06:30.970 --> 00:06:32.570 The mindset always plays a role. 69 00:06:33.630 --> 00:06:35.450 The skillset always plays a role. 70 00:06:35.690 --> 00:06:39.010 And the right action always plays a role, okay? 71 00:06:39.130 --> 00:06:41.210 And that produces the results. 72 00:06:41.450 --> 00:06:44.850 And I think of the results in the terms of income 73 00:06:46.130 --> 00:06:49.030 and impact and also fulfillment. 74 00:06:49.190 --> 00:06:51.270 I think that it should spark joy. 75 00:06:51.490 --> 00:06:52.890 You should enjoy what you're doing. 76 00:06:52.970 --> 00:06:54.390 If you hate doing parts of it, 77 00:06:54.390 --> 00:06:57.410 that should be delegated, deleted, handed out, okay? 78 00:06:58.510 --> 00:07:01.250 I don't think that business is meant to be a grudge. 79 00:07:02.410 --> 00:07:06.050 So I wanna start with the mindset first 80 00:07:07.710 --> 00:07:10.510 because I was sitting down, 81 00:07:10.670 --> 00:07:15.650 I was coaching someone that is more new 82 00:07:15.650 --> 00:07:17.490 in the business yesterday. 83 00:07:17.790 --> 00:07:21.430 And so when you're new, there's so many working parts 84 00:07:21.430 --> 00:07:23.450 and it can feel so overwhelming. 85 00:07:24.250 --> 00:07:28.590 And so I needed to back up because she was just, 86 00:07:28.870 --> 00:07:29.970 I'm doing this and I'm doing that 87 00:07:29.970 --> 00:07:31.950 and I'm putting this over here and I'm doing this. 88 00:07:32.550 --> 00:07:36.090 And I needed to back up and I needed to, 89 00:07:36.390 --> 00:07:37.890 first of all, establish the mindset. 90 00:07:38.430 --> 00:07:41.750 And second of all, make sure what you're doing is creating 91 00:07:41.970 --> 00:07:44.570 what you desire it to do. 92 00:07:44.930 --> 00:07:48.110 And there's things that work 93 00:07:48.110 --> 00:07:51.150 and that are super important right now in this season 94 00:07:51.150 --> 00:07:54.050 that weren't as important in the past. 95 00:07:55.190 --> 00:07:58.430 In the past, just to give you examples, 96 00:07:58.630 --> 00:08:01.250 in the past, you could just throw a lead magnet. 97 00:08:01.550 --> 00:08:03.950 It could be like almost crap lead magnet 98 00:08:03.950 --> 00:08:05.930 and people would give you their emails 99 00:08:06.110 --> 00:08:08.450 and you could build your list. 100 00:08:09.150 --> 00:08:11.590 Well, everybody's using AI, 101 00:08:12.150 --> 00:08:13.930 everybody's throwing out lead magnets. 102 00:08:14.170 --> 00:08:17.730 And so we really need to evaluate 103 00:08:17.730 --> 00:08:20.010 what kind of lead magnet you're putting out. 104 00:08:21.150 --> 00:08:27.590 And you're gonna lose people's trust in you 105 00:08:27.670 --> 00:08:29.390 and desire to come back 106 00:08:29.710 --> 00:08:32.070 if you're just putting out a crap lead magnet 107 00:08:32.070 --> 00:08:34.470 that you just threw on AI and threw online. 108 00:08:35.710 --> 00:08:37.549 Yeah, it can write you a book, 109 00:08:37.750 --> 00:08:38.870 it can write you a devotional, 110 00:08:39.049 --> 00:08:40.750 it can write you just boom in five minutes 111 00:08:40.750 --> 00:08:42.130 and aren't you the one. 112 00:08:42.530 --> 00:08:44.530 Everybody knows, everybody sees through it. 113 00:08:44.550 --> 00:08:45.910 The algorithms see through it, 114 00:08:45.910 --> 00:08:47.030 your customer sees through it. 115 00:08:47.030 --> 00:08:48.150 We can't do that anymore. 116 00:08:49.130 --> 00:08:52.930 So I want you to back up and rethink from the mindset, 117 00:08:53.070 --> 00:08:56.110 we're gonna come back to the skill set 118 00:08:56.110 --> 00:08:57.110 and the right action. 119 00:08:57.210 --> 00:09:00.830 So that's changed, that's changed, okay? 120 00:09:02.370 --> 00:09:04.390 You did not, you could, 121 00:09:05.070 --> 00:09:07.290 when I first started this business, 122 00:09:07.410 --> 00:09:09.750 I mean, I've been in business for decades, 123 00:09:09.790 --> 00:09:11.270 but when I started this business, 124 00:09:11.550 --> 00:09:15.430 Prosper & All Things in 2012, so 13 years ago, 125 00:09:16.190 --> 00:09:19.530 sending one email a month, 126 00:09:20.630 --> 00:09:23.630 you could stay front of mind in 2012. 127 00:09:24.350 --> 00:09:26.070 Sending one a week, you're really good. 128 00:09:26.810 --> 00:09:29.410 You're front of mind with one email a week. 129 00:09:30.790 --> 00:09:34.030 If you send one email a week now, 130 00:09:34.350 --> 00:09:36.290 you're gonna get lost in the shuffle. 131 00:09:37.510 --> 00:09:38.930 Can't do that anymore. 132 00:09:38.990 --> 00:09:41.410 We have to show up in all ways, 133 00:09:41.690 --> 00:09:44.210 in print and most of all in person. 134 00:09:44.210 --> 00:09:46.090 I'm gonna talk about that as it changed. 135 00:09:46.630 --> 00:09:48.790 So it's different now. 136 00:09:49.510 --> 00:09:51.270 And it used to be, 137 00:09:51.550 --> 00:09:55.630 you could just put a couple sales emails out there 138 00:09:55.630 --> 00:09:57.930 and it was okay, right? 139 00:09:58.770 --> 00:09:59.970 Not anymore. 140 00:10:00.000 --> 00:10:05.000 People's time is so precious, their inbox is overloaded, 141 00:10:05.900 --> 00:10:11.100 and it's like you've got a chance to make an impression 142 00:10:12.180 --> 00:10:14.920 and you don't get more chances. 143 00:10:15.120 --> 00:10:18.000 I will teach you how to rebuild if you've messed up, 144 00:10:18.860 --> 00:10:21.120 but it's gonna be the end. 145 00:10:21.540 --> 00:10:22.620 In the algorithms, 146 00:10:22.740 --> 00:10:24.800 I'm gonna talk about the email algorithms 147 00:10:25.020 --> 00:10:28.940 and in public opinion of the people, how they view you. 148 00:10:29.840 --> 00:10:33.700 So you have to really respect people's time 149 00:10:33.700 --> 00:10:36.740 and your emails need to be very valuable 150 00:10:37.520 --> 00:10:40.700 and you must be adding tremendous value. 151 00:10:42.200 --> 00:10:48.480 And now, two emails a week, you could maybe slide, 152 00:10:49.220 --> 00:10:54.480 three is necessary, three, and they all add value. 153 00:10:55.400 --> 00:10:56.780 So before you get overwhelmed, 154 00:10:56.900 --> 00:10:58.420 I'm gonna teach you how to do it simply, 155 00:10:58.420 --> 00:11:01.200 but I wanna talk about the changes. 156 00:11:01.580 --> 00:11:04.540 Things are a changing, the old things are not working. 157 00:11:06.100 --> 00:11:08.700 And if you're not understanding the value 158 00:11:08.700 --> 00:11:12.960 of your email list, you're absolutely missing. 159 00:11:13.340 --> 00:11:15.680 The cruise ship is passing right on by you 160 00:11:15.680 --> 00:11:16.600 and you're not cruising. 161 00:11:18.660 --> 00:11:22.700 If you're not building a brand and a list, 162 00:11:23.180 --> 00:11:24.520 you're not building a business. 163 00:11:25.660 --> 00:11:27.860 If you've got a few names jotted down here 164 00:11:27.860 --> 00:11:30.020 and you don't have an active email list 165 00:11:30.020 --> 00:11:31.500 that you're growing and nurturing, 166 00:11:31.880 --> 00:11:32.920 you don't have a business. 167 00:11:34.020 --> 00:11:36.540 When I look at how sales come, 168 00:11:37.420 --> 00:11:39.340 of course, they're gonna come person to person. 169 00:11:39.480 --> 00:11:40.980 If you're talking to someone on the phone, 170 00:11:41.100 --> 00:11:43.520 doing a Zoom call, interacting personally, 171 00:11:43.520 --> 00:11:45.360 it's gonna be the highest level of sales. 172 00:11:47.060 --> 00:11:50.500 Social media, it's gonna be way down here for sales. 173 00:11:50.580 --> 00:11:52.800 It's great for connecting, but it's not for sales. 174 00:11:52.840 --> 00:11:56.340 So knowing how to use social media and understanding that, 175 00:11:56.340 --> 00:11:59.160 is gonna be your sales person, ongoing. 176 00:11:59.980 --> 00:12:03.080 You're gonna generate the majority of your sales from email. 177 00:12:03.940 --> 00:12:06.880 You gotta know how to do that, okay? 178 00:12:07.200 --> 00:12:08.640 So it's changing. 179 00:12:10.140 --> 00:12:14.240 Now, I remember, so for many years, 180 00:12:14.540 --> 00:12:16.560 I had an email copywriter. 181 00:12:16.640 --> 00:12:18.360 For many years, I did it by myself. 182 00:12:19.280 --> 00:12:25.000 So 2012, I've written every Sunday newsletter since 2012. 183 00:12:25.000 --> 00:12:26.860 I've missed very few Sundays. 184 00:12:27.160 --> 00:12:29.580 I'm traveling or something major, 185 00:12:30.140 --> 00:12:35.080 but the majority of the Sundays since 2012, 186 00:12:35.540 --> 00:12:37.660 every single Sunday, 187 00:12:37.760 --> 00:12:41.360 I have put out the Prosper Inspirational Newsletter. 188 00:12:41.600 --> 00:12:45.140 That's because consistency creates momentum. 189 00:12:45.680 --> 00:12:48.900 And I have written those myself. 190 00:12:49.540 --> 00:12:51.500 So used to be that was enough. 191 00:12:51.660 --> 00:12:53.340 That's what I did, okay? 192 00:12:54.180 --> 00:12:59.360 As I started to really advance and grow, 193 00:12:59.920 --> 00:13:03.620 I hired a copywriter that just focused on my emails 194 00:13:03.620 --> 00:13:05.440 and writing some of my landing pages, 195 00:13:05.540 --> 00:13:06.980 a professional copywriter. 196 00:13:07.560 --> 00:13:09.760 And I've taught you guys about ROI, 197 00:13:10.660 --> 00:13:14.460 that if you invest, I invest $1,000 a month 198 00:13:14.660 --> 00:13:16.800 with the copywriter, 199 00:13:19.120 --> 00:13:21.380 I need to be producing $1,000 a month income 200 00:13:21.380 --> 00:13:22.440 from what he does. 201 00:13:22.440 --> 00:13:24.760 And I established that with him from the start 202 00:13:24.760 --> 00:13:25.840 and there was accountability. 203 00:13:26.360 --> 00:13:28.780 And that worked, I was producing that 204 00:13:28.780 --> 00:13:31.380 and I did that for many, many years, okay? 205 00:13:31.460 --> 00:13:33.600 His life changed, got married, 206 00:13:33.840 --> 00:13:36.440 had a lot of sickness in the family and stuff like that. 207 00:13:36.600 --> 00:13:39.360 And it was the same time that AI came up. 208 00:13:39.660 --> 00:13:43.100 And so I was able to use AI as a copywriter, 209 00:13:43.280 --> 00:13:45.100 not as good as my copywriter, 210 00:13:45.280 --> 00:13:46.980 but definitely a time saver 211 00:13:46.980 --> 00:13:50.080 and could allow me to keep going when he wasn't available. 212 00:13:50.460 --> 00:13:50.860 Okay? 213 00:13:50.860 --> 00:13:56.380 So I remember when he would send three emails a week 214 00:13:56.380 --> 00:13:58.120 and I thought, we're gonna lose, 215 00:13:58.360 --> 00:13:59.600 everybody's gonna unsubscribe. 216 00:14:00.280 --> 00:14:02.500 No, because we were adding value, 217 00:14:03.120 --> 00:14:05.200 almost nobody was unsubscribing. 218 00:14:05.420 --> 00:14:07.300 I was front of mind, okay? 219 00:14:07.400 --> 00:14:13.760 And then when something to sell would come, 220 00:14:15.200 --> 00:14:18.960 we would add a couple sales emails on top of that. 221 00:14:18.960 --> 00:14:21.720 So there could be like five emails in the week. 222 00:14:22.540 --> 00:14:24.880 Very few people unsubscribed 223 00:14:24.880 --> 00:14:27.600 and the sales emails didn't bother anybody 224 00:14:27.600 --> 00:14:30.560 because I had been so committed to value, 225 00:14:31.380 --> 00:14:33.920 value, value, value, value, value in the email 226 00:14:33.920 --> 00:14:36.540 so that when there was a sale email, 227 00:14:37.900 --> 00:14:40.780 it didn't bother people, they were fine with it 228 00:14:40.780 --> 00:14:43.200 and they would still open them, okay? 229 00:14:43.460 --> 00:14:48.420 And let me define a value or nurture email 230 00:14:48.420 --> 00:14:51.700 is exactly that, you are giving value, 231 00:14:51.940 --> 00:14:53.560 you're giving valuable information, 232 00:14:53.900 --> 00:14:56.320 you're giving valuable how-tos or tips, 233 00:14:56.540 --> 00:14:58.460 you're giving valuable inspiration, 234 00:14:59.120 --> 00:14:59.980 you're telling value. 235 00:15:00.000 --> 00:15:01.980 people's stories that have lessons 236 00:15:01.980 --> 00:15:03.580 that they can learn from. 237 00:15:04.340 --> 00:15:08.960 So you're giving value in the email, 238 00:15:10.360 --> 00:15:13.700 and you've got to be doing those three times a week. 239 00:15:14.360 --> 00:15:18.060 And that is separate from a sales email. 240 00:15:18.500 --> 00:15:21.000 Now, you can put a call to action. 241 00:15:21.180 --> 00:15:24.260 You've noticed very often, I can put a very subtle, 242 00:15:24.480 --> 00:15:26.480 at the end of giving lots of value, 243 00:15:26.480 --> 00:15:29.580 I can put a call to action, inviting them to do something. 244 00:15:30.520 --> 00:15:33.500 A sales email sells, 245 00:15:34.040 --> 00:15:36.040 and it means you're asking them for anything. 246 00:15:36.160 --> 00:15:38.360 Even if you're asking for free, come to my workshop, 247 00:15:38.820 --> 00:15:40.800 listen to my blog, watch my show, 248 00:15:40.940 --> 00:15:42.440 that's a sales email. 249 00:15:42.620 --> 00:15:44.300 You're asking, you're making an ask. 250 00:15:44.400 --> 00:15:47.600 So the rule is give, give, give, that's the three, 251 00:15:48.620 --> 00:15:50.740 give, give, give, then you can ask. 252 00:15:53.400 --> 00:15:55.060 So that's changed. 253 00:15:55.620 --> 00:15:57.440 It requires far more. 254 00:15:58.400 --> 00:16:02.600 It used to be that if they could see your message 255 00:16:02.820 --> 00:16:05.200 three to seven or eight times, 256 00:16:05.360 --> 00:16:07.700 you were pretty guaranteed they would recognize you 257 00:16:07.700 --> 00:16:08.500 and they would buy. 258 00:16:09.020 --> 00:16:12.720 The most recent statistic is 26 times 259 00:16:13.300 --> 00:16:16.480 that they have to see to make a purchasing decision. 260 00:16:17.140 --> 00:16:21.540 Now, speaking of seeing, okay, 261 00:16:22.000 --> 00:16:24.680 it used to be that you could hide. 262 00:16:24.680 --> 00:16:26.580 You did not have to show up. 263 00:16:26.840 --> 00:16:29.320 In fact, video was not that much of a thing, 264 00:16:29.520 --> 00:16:31.480 going live, it didn't matter. 265 00:16:34.520 --> 00:16:38.680 Now, video, oh, if I need to grab 266 00:16:38.680 --> 00:16:40.860 and look at some of the statistics, 267 00:16:42.760 --> 00:16:45.800 video is the majority of all sales. 268 00:16:45.840 --> 00:16:47.720 I want to say 80%. 269 00:16:48.260 --> 00:16:52.440 So you are no longer going to be able to avoid 270 00:16:52.440 --> 00:16:55.600 using video or showing up. 271 00:16:56.360 --> 00:16:59.180 So you can no longer hide and not do emails 272 00:16:59.180 --> 00:17:01.240 or just kind of show up once in a while 273 00:17:01.240 --> 00:17:04.339 and throw out a sales email and hope someone's going to join 274 00:17:05.300 --> 00:17:09.220 and you can no longer not show up. 275 00:17:09.520 --> 00:17:13.300 They're making decisions by, number one, 276 00:17:13.720 --> 00:17:16.040 seeing that they know I can trust you 277 00:17:16.040 --> 00:17:17.880 and they're seeing and you're adding value. 278 00:17:17.920 --> 00:17:19.780 So you've got to be creating videos. 279 00:17:20.339 --> 00:17:22.160 And believe me, I don't like doing that. 280 00:17:22.160 --> 00:17:24.300 You saw, I just made one yesterday 281 00:17:25.400 --> 00:17:28.339 for my upcoming book launch on August 26, 282 00:17:28.780 --> 00:17:31.420 and letting everyone know that's the day 283 00:17:31.420 --> 00:17:36.940 to go to Amazon August 26 and get the paperback copy 284 00:17:36.940 --> 00:17:40.040 of Total Soul Prosperity, get one for a friend, 285 00:17:40.320 --> 00:17:44.200 get one for your colleagues, get one for your kids. 286 00:17:44.520 --> 00:17:47.900 And I'm giving over $500 in bonuses, right? 287 00:17:47.900 --> 00:17:51.200 And so I didn't want to make a video. 288 00:17:51.200 --> 00:17:54.220 I don't like seeing myself on video. 289 00:17:54.820 --> 00:17:57.660 And on that particular day I had, which was yesterday, 290 00:17:57.720 --> 00:17:59.880 I'd already spent five and a half hours on Zoom. 291 00:18:00.240 --> 00:18:02.360 I did not feel like making a video. 292 00:18:02.400 --> 00:18:04.240 So you can't go with your feelings anymore. 293 00:18:04.560 --> 00:18:09.040 But I understand, no video, no sales. 294 00:18:09.680 --> 00:18:11.740 That's where we're at right now. 295 00:18:11.760 --> 00:18:14.600 Now, some of you, you're just perfect for this. 296 00:18:14.640 --> 00:18:16.240 Like Charla's been on camera forever. 297 00:18:16.320 --> 00:18:17.100 It's awesome. 298 00:18:17.360 --> 00:18:18.840 We work in a different area, 299 00:18:18.840 --> 00:18:21.400 but some of you are not showing up. 300 00:18:22.660 --> 00:18:28.700 And so that's changed, that's changed, okay? 301 00:18:29.860 --> 00:18:33.060 Reviews are incredibly important. 302 00:18:33.700 --> 00:18:35.640 So there are systems, 303 00:18:36.300 --> 00:18:39.240 there are systems that you have to understand. 304 00:18:39.540 --> 00:18:42.220 And this is why working with a coach that understands. 305 00:18:42.600 --> 00:18:44.880 I always have a coach for everything. 306 00:18:44.940 --> 00:18:46.400 I have a business coach. 307 00:18:46.400 --> 00:18:48.880 I have a fitness coach. 308 00:18:49.260 --> 00:18:50.940 I have a speaking coach. 309 00:18:51.300 --> 00:18:53.240 Like I have a book coach. 310 00:18:54.400 --> 00:18:59.240 We need to know or study and understand 311 00:18:59.240 --> 00:19:00.640 the things that we're doing. 312 00:19:00.840 --> 00:19:05.180 We need to hone our craft, sharpen our saw, if you will. 313 00:19:05.560 --> 00:19:07.180 And so there's a system. 314 00:19:07.640 --> 00:19:09.360 And so I want to talk about some of that. 315 00:19:09.420 --> 00:19:12.420 Like with the email, what's the system, the algorithms? 316 00:19:12.800 --> 00:19:13.820 Emails have algorithms. 317 00:19:15.600 --> 00:19:17.800 Deliverability, if it's going to get in their inbox, 318 00:19:18.140 --> 00:19:19.780 or not, right? 319 00:19:19.780 --> 00:19:22.780 So it's not just pumping out stuff, 320 00:19:23.180 --> 00:19:25.660 but it's pumping it out in a way that the algorithms, 321 00:19:25.940 --> 00:19:28.000 just like social media has algorithms. 322 00:19:28.860 --> 00:19:34.160 Your salesy social media gets shown to way less 323 00:19:34.180 --> 00:19:37.380 than your high value, high content social media. 324 00:19:38.040 --> 00:19:41.360 And so it's not one and the same. 325 00:19:41.480 --> 00:19:43.020 There's algorithms who sees, 326 00:19:43.020 --> 00:19:44.140 even if you've got, 327 00:19:44.300 --> 00:19:48.000 I've got the maximum on my page of friends, 5,000, 328 00:19:48.140 --> 00:19:49.240 and then plus followers, 329 00:19:49.240 --> 00:19:51.260 just on my personal page I'm talking about, 330 00:19:51.560 --> 00:19:52.420 not my other pages. 331 00:19:53.480 --> 00:19:55.420 And that doesn't mean, 332 00:19:55.840 --> 00:19:57.420 I mean, altogether on all my pages, 333 00:19:57.420 --> 00:19:58.880 there's tens of thousands, 334 00:19:59.380 --> 00:19:59.960 at least. 335 00:20:00.000 --> 00:20:00.680 10,000. 336 00:20:01.940 --> 00:20:07.020 It doesn't mean 10,000 people are going to see, right? 337 00:20:07.420 --> 00:20:09.600 So same, you write all the emails, 338 00:20:09.720 --> 00:20:11.520 it doesn't mean anybody is going to get delivered 339 00:20:11.520 --> 00:20:12.320 to their inbox. 340 00:20:12.380 --> 00:20:14.600 It may be sitting in their spam and they never see it, 341 00:20:14.620 --> 00:20:16.680 or they see it six months later when they're cleaning out 342 00:20:16.680 --> 00:20:18.720 their spam, or it might be over in their promotions 343 00:20:18.720 --> 00:20:20.340 that they never look at that one. 344 00:20:20.440 --> 00:20:24.720 You all notice, like if you're using Gmail, right? 345 00:20:25.380 --> 00:20:27.820 There's a promotions category, there's a spam, 346 00:20:27.820 --> 00:20:30.240 there's the, you know, if I'm using Outlook, 347 00:20:30.340 --> 00:20:32.540 there's a focused and then there's other. 348 00:20:33.300 --> 00:20:34.680 Where is your email ending up? 349 00:20:34.680 --> 00:20:35.900 And what are you doing about it? 350 00:20:35.900 --> 00:20:38.940 Do you understand the system of the algorithms, right? 351 00:20:39.740 --> 00:20:44.560 So all of that to say is that things, they are a changing. 352 00:20:46.280 --> 00:20:49.620 And you can't run and hide if you want to build, 353 00:20:50.320 --> 00:20:55.860 you have to show up and you need to understand 354 00:20:56.860 --> 00:20:59.420 how things work to make sure 355 00:20:59.640 --> 00:21:02.140 that you're working the algorithms. 356 00:21:03.200 --> 00:21:07.960 So if you want to pop in the chat for some of the things, 357 00:21:08.040 --> 00:21:10.660 I'm going to go into more details tonight 358 00:21:10.660 --> 00:21:14.300 in how you go about doing these things, okay? 359 00:21:14.300 --> 00:21:16.260 How do you work the algorithms for emails? 360 00:21:16.720 --> 00:21:20.560 How do you work the algorithms for social media? 361 00:21:21.020 --> 00:21:23.780 How for video, how for your book, 362 00:21:23.780 --> 00:21:25.220 your book to be bestseller, 363 00:21:25.480 --> 00:21:27.320 your book to be seen on Amazon. 364 00:21:27.760 --> 00:21:30.800 Each of these things, there is a system, 365 00:21:30.880 --> 00:21:33.920 you've got to know how to work the system, right? 366 00:21:34.380 --> 00:21:37.980 And so you've got to be mindful and thinking about it. 367 00:21:37.980 --> 00:21:39.840 So if you have any questions on that, 368 00:21:40.040 --> 00:21:41.580 you can pop it in the chat. 369 00:21:42.180 --> 00:21:43.740 In the meantime, I'm going to close 370 00:21:43.740 --> 00:21:45.420 just by talking about the mindset. 371 00:21:46.060 --> 00:21:50.460 And then we'll pick up tonight with the details as to how. 372 00:21:51.020 --> 00:21:54.420 So the mindset that I want you to have 373 00:21:55.020 --> 00:22:01.140 is first of all, moving from I have to do these things 374 00:22:02.900 --> 00:22:08.200 or overwhelm to I get to do these things. 375 00:22:09.640 --> 00:22:11.820 I'm privileged to do these things. 376 00:22:12.440 --> 00:22:14.320 Some of you that have coached with me for a while, 377 00:22:14.580 --> 00:22:16.040 you've heard me share some of this. 378 00:22:16.040 --> 00:22:22.660 I've been around in business for decades, honestly. 379 00:22:23.900 --> 00:22:30.260 And so preceding AI, preceding social media, 380 00:22:32.360 --> 00:22:36.440 preceding the internet back to 381 00:22:36.440 --> 00:22:38.720 if you wanted to build a business, 382 00:22:38.960 --> 00:22:42.280 there was snail mail, there was phone 383 00:22:42.960 --> 00:22:46.720 with literal voicemail machines. 384 00:22:47.960 --> 00:22:50.460 And if you wanted to gather people, 385 00:22:50.680 --> 00:22:56.200 you had to rent a space, pay for catering in advance, 386 00:22:56.500 --> 00:22:58.500 and you had to work hard. 387 00:22:58.680 --> 00:23:03.040 You had to drive to a physical location and work hard 388 00:23:03.040 --> 00:23:06.060 and you could get the people that were primarily near you. 389 00:23:06.220 --> 00:23:07.980 So for example, being a founder 390 00:23:07.980 --> 00:23:10.840 of an international nutritional network marketing company, 391 00:23:10.840 --> 00:23:15.340 I needed to book a hotel six months, a year in advance, 392 00:23:15.580 --> 00:23:19.680 put down the deposit, many, many thousands for catering 393 00:23:19.680 --> 00:23:22.160 and have that commitment happening. 394 00:23:22.300 --> 00:23:25.680 And then you mailed out all kinds of things 395 00:23:25.680 --> 00:23:28.800 and you called and I used to do 396 00:23:28.800 --> 00:23:30.740 like what I'm doing here on Zoom. 397 00:23:30.760 --> 00:23:33.180 I used to do it on the phone, right? 398 00:23:33.180 --> 00:23:35.820 Using teleconference, so you had teleconferences 399 00:23:36.580 --> 00:23:39.620 and you met people in person 400 00:23:39.620 --> 00:23:43.200 and you worked hard to fill a room. 401 00:23:43.540 --> 00:23:46.380 You worked hard to fill a room. 402 00:23:47.260 --> 00:23:49.660 That wasn't very many years ago. 403 00:23:49.860 --> 00:23:53.740 That was in my lifetime, wasn't many years ago. 404 00:23:54.640 --> 00:24:00.160 And then the internet came and some jumped on it. 405 00:24:00.240 --> 00:24:02.660 Some thought it was the devil in the end of the earth 406 00:24:02.660 --> 00:24:04.960 and they rejected it for a long time. 407 00:24:05.820 --> 00:24:08.040 And there was the dark web 408 00:24:08.040 --> 00:24:10.960 and Satan was gonna infiltrate everything. 409 00:24:11.520 --> 00:24:13.360 And others began to see, 410 00:24:13.720 --> 00:24:16.200 I could now suddenly communicate 411 00:24:16.200 --> 00:24:17.800 with people all over the world. 412 00:24:18.460 --> 00:24:21.160 Ministries went global, they moved from local 413 00:24:21.160 --> 00:24:23.920 and it was like a biblical diaspora 414 00:24:23.920 --> 00:24:27.520 that you could now reach people all over the world. 415 00:24:27.980 --> 00:24:29.000 What a privilege. 416 00:24:29.440 --> 00:24:31.540 And then social media came. 417 00:24:32.820 --> 00:24:35.040 And again, it was of the devil. 418 00:24:35.040 --> 00:24:37.520 The Christians have been the worst 419 00:24:37.520 --> 00:24:39.620 with new technology in the past. 420 00:24:40.120 --> 00:24:41.860 They've been the slow adapters, 421 00:24:42.120 --> 00:24:44.240 they've been the ones to condemn and reject. 422 00:24:44.800 --> 00:24:47.320 A few early movers understood 423 00:24:47.320 --> 00:24:49.780 and they understood the power of it. 424 00:24:50.500 --> 00:24:55.060 And I'm thankful, my nature and the mentors I've had, 425 00:24:55.160 --> 00:24:56.960 I've always been a very early adopter. 426 00:24:57.620 --> 00:24:59.980 So I mean, Facebook just... 427 00:25:00.000 --> 00:25:04.860 started and I was using it for business and being mentored in how to build a business on Facebook, 428 00:25:05.160 --> 00:25:12.000 okay? Proceeding even when I started Prosper in 2012, by that time I was already very established 429 00:25:12.440 --> 00:25:19.300 on Facebook and understanding the algorithms and how to use it. And so now you have the ability 430 00:25:19.800 --> 00:25:28.100 to build relationships all over the world and that's only advanced with all the different 431 00:25:28.100 --> 00:25:36.420 platforms and that you can almost be omnipresent. You can be on YouTube and Instagram and TikTok 432 00:25:36.420 --> 00:25:43.200 and Facebook and LinkedIn depending on the crowds that you're wanting to meet and even more, right? 433 00:25:43.200 --> 00:25:52.420 And so the privilege of the platform and how that expanded. And then AI came 434 00:25:53.220 --> 00:25:59.880 and it's no longer like, again, it's, you know, Terminator and going to take over the world and 435 00:25:59.880 --> 00:26:05.160 woe is me and I'm scared and nobody wants to touch it and it's going to steal all my stuff. Yeah, 436 00:26:05.160 --> 00:26:11.100 you've got to have wisdom, you know how to do your security, but I'll tell you what, until that time, 437 00:26:11.280 --> 00:26:18.300 until Terminator comes and eats my house or whatever, it's such a tool to save 20-30 hours 438 00:26:18.300 --> 00:26:23.540 a week. Yes, set your privacy settings. Yes, don't give your most personal information. 439 00:26:24.560 --> 00:26:32.520 And yes, do not, do not just let it regurgitate stuff and you put that online. It's going to hurt 440 00:26:32.520 --> 00:26:38.320 you more than it's going to help you. So knowing how to use the tools, but the mindset that I want 441 00:26:38.320 --> 00:26:45.520 you to have is, I get to, without even, like for me, nine times out of ten, you know, I'm dressed 442 00:26:45.520 --> 00:26:53.780 to talk for Zoom and I'm in yoga pants and fuzzy socks, okay, or barefoot. I can run out my lawn in 443 00:26:53.780 --> 00:26:59.940 between or lay in my hammock, like what a privilege. I can speak to the whole world and build an 444 00:27:00.060 --> 00:27:07.320 international business never having to leave my home, right? Unless you want to. I want to now. 445 00:27:07.380 --> 00:27:14.260 I want to start speaking and going all over with my book, but do you understand the privilege? And so 446 00:27:14.260 --> 00:27:24.980 the mindset I want you to have is one of both gratitude and second of intention and third of 447 00:27:25.320 --> 00:27:32.200 consecration and dedication. Yes, Lord, you've chosen for me to be born for such a time as this, 448 00:27:32.200 --> 00:27:44.600 that I can co-labor with you. I can partner with you and be able to touch people around the world 449 00:27:44.600 --> 00:27:52.540 to use my gifts to bless and to be blessed. And so yes, Lord, I want to be the best at what I do, 450 00:27:52.600 --> 00:28:00.200 a spirit of excellence. Yes, continue to learn, but not just only learning, not just the dead 451 00:28:00.200 --> 00:28:06.260 sea that is coming in and coming in and coming in, but the sea of Galilee that is coming in and 452 00:28:06.260 --> 00:28:14.520 it's coming out and it's teeming with life, enough abundance for everyone, okay? Hopefully this has 453 00:28:15.160 --> 00:28:22.500 given you some things to think about. I'll check the chat if there was any questions. I'm not seeing 454 00:28:22.500 --> 00:28:29.140 any questions. Did this give you some things to think about? Pop in the chat. Did it give you 455 00:28:29.140 --> 00:28:36.100 some perspective? And then what we need to look at is what should I be working on and what do I 456 00:28:36.100 --> 00:28:44.140 need to, what do I, only I need to do and what are the things I need to delay, delete, or delegate, 457 00:28:44.920 --> 00:28:55.780 right? And the things that I do, how do I do them the best? Okay, I've got my next caller on the line. 458 00:28:55.780 --> 00:29:00.120 Blessings to you guys and we'll see you soon. Bye-bye.