WEBVTT 1 00:00:02.440 --> 00:00:10.900 All right, ladies, precious, prosperous sisters, welcome to the end of the month. 2 00:00:10.900 --> 00:00:14.600 Prosper leader call tonight. 3 00:00:15.460 --> 00:00:21.080 There's so much on my heart I want to share with you and you all know my success formula 4 00:00:21.260 --> 00:00:26.020 mindset plus skill set plus right action equals results. 5 00:00:26.540 --> 00:00:31.780 So I'm going to attempt to share from all three perspectives tonight. 6 00:00:33.540 --> 00:00:39.360 And it's, it's kind of a almost a state of the union type address, if you will. 7 00:00:39.920 --> 00:00:48.400 It's like what's going on right now in marketing, what's going on in this season for you to 8 00:00:48.400 --> 00:00:51.700 get your message out there, right? 9 00:00:51.700 --> 00:00:53.540 So I'm going to open with prayer. 10 00:00:53.540 --> 00:00:58.640 I'm going to share some powerful scripture and mindset things that we start with the 11 00:00:58.640 --> 00:01:01.180 right mindset and heart set. 12 00:01:01.680 --> 00:01:07.120 And then I'm going to be sharing a lot of technical, not, not hard technical, but awareness 13 00:01:07.240 --> 00:01:12.540 technical of what you need to be paying attention to right now, what's working. 14 00:01:12.920 --> 00:01:20.740 You know, I always want you as a prosper leader to be on the cutting edge and to keep the 15 00:01:21.050 --> 00:01:26.050 main thing, the main thing, and put your focus where the focus needs to be to get the 16 00:01:26.830 --> 00:01:27.690 maximum results. 17 00:01:28.730 --> 00:01:32.110 And it was fun talking before we started the call. 18 00:01:32.310 --> 00:01:37.010 I'm just so proud of you guys that you're showing up, you're getting out there and some 19 00:01:37.010 --> 00:01:40.150 of you are doing a truly marketplace ministry. 20 00:01:40.330 --> 00:01:46.990 You're going out in the market, you're doing a Jesus style and meeting people in the marketplace. 21 00:01:47.550 --> 00:01:49.170 So hats off to you. 22 00:01:49.170 --> 00:01:50.490 It takes commitment. 23 00:01:51.010 --> 00:01:53.210 It takes courage and you're doing it. 24 00:01:53.230 --> 00:01:58.970 You guys are networking, you're showing up, you're showing up online, you're making offers. 25 00:01:59.250 --> 00:02:05.190 And so my heart is just, just proud and full knowing that. 26 00:02:05.470 --> 00:02:09.889 So I'm going to start with some, some prayer, and then I'm going to share some thoughts 27 00:02:09.889 --> 00:02:15.950 and then we'll come back and talk it over and make sure that you don't have any questions 28 00:02:15.950 --> 00:02:19.230 and that you're able to really apply this. 29 00:02:19.410 --> 00:02:25.830 I want it to be both inspirational and cautionary and practical. 30 00:02:26.310 --> 00:02:26.590 Okay. 31 00:02:26.590 --> 00:02:31.630 So kind of a tall order of everything that I want to pour out to you ladies tonight. 32 00:02:31.630 --> 00:02:33.130 So let's start with prayer. 33 00:02:34.510 --> 00:02:41.510 Father, we just thank you for the goals, dreams, desires that you've placed in our heart, the 34 00:02:41.510 --> 00:02:43.610 vision that you've given us. 35 00:02:43.610 --> 00:02:52.410 And the burning desire to make an impact and to make income and to create lifestyle of 36 00:02:53.170 --> 00:02:55.650 freedom and service and legacy. 37 00:02:56.430 --> 00:03:02.390 And so Lord, I ask that tonight, the meditations of my heart, the words of my mouth will be 38 00:03:02.390 --> 00:03:08.930 pleasing in your sight and that what needs to be spoken for every single Prosper sister 39 00:03:08.950 --> 00:03:13.590 watching live or online, Prosper brothers, some of the Prosper leader members that are 40 00:03:13.590 --> 00:03:18.310 male to, to truly advance forward. 41 00:03:18.970 --> 00:03:20.670 We ask this in Jesus name. 42 00:03:20.990 --> 00:03:21.230 Amen. 43 00:03:21.710 --> 00:03:27.550 Make sure you, um, Mike, uh, I can hear some background noise somewhere, so make sure that 44 00:03:27.550 --> 00:03:30.630 your microphone is turned off. 45 00:03:31.330 --> 00:03:33.950 I hear somebody talking in the background. 46 00:03:33.990 --> 00:03:34.550 All right. 47 00:03:35.270 --> 00:03:39.070 Um, I'm going to open with a couple things. 48 00:03:39.070 --> 00:03:44.350 Um, one is a couple of scriptures that God was putting on my heart. 49 00:03:45.410 --> 00:03:52.730 And the preface is, is this, I believe right now we're living in the greatest opportunity 50 00:03:52.830 --> 00:03:53.750 in history. 51 00:03:54.890 --> 00:04:06.310 You as a solo pro solopreneur or small team can build an empire for the kingdom of God, 52 00:04:06.350 --> 00:04:08.070 for yourself, for your family. 53 00:04:08.070 --> 00:04:15.370 You could do what used to take hundreds of employees and so much with what's available 54 00:04:15.370 --> 00:04:16.170 right now. 55 00:04:16.510 --> 00:04:19.589 The opportunity is the biggest that it's ever been. 56 00:04:20.010 --> 00:04:26.470 The greatest, I believe it's the greatest time in history to build a business and it's 57 00:04:26.470 --> 00:04:30.190 also the greatest time to just be completely wiped out in business. 58 00:04:30.370 --> 00:04:37.230 This is the contrast to have a tidal wave, just completely overrun you that there is 59 00:04:37.230 --> 00:04:37.990 no business. 60 00:04:38.670 --> 00:04:43.190 So, you know, uh, was it Dickens that said the best of times and the worst of times, 61 00:04:43.310 --> 00:04:43.850 right? 62 00:04:44.750 --> 00:04:50.290 So greatest opportunity I've ever seen in my decades in business, greatest opportunity 63 00:04:50.290 --> 00:04:56.850 and also greatest threat if you're not paying attention, completely become nothing and not 64 00:04:56.850 --> 00:04:57.150 noticed. 65 00:04:57.190 --> 00:04:57.810 You feel me? 66 00:04:57.810 --> 00:04:59.810 This is why I feel such a. 67 00:05:00.000 --> 00:05:03.380 a passion to share what I'm sharing with you tonight. 68 00:05:04.100 --> 00:05:05.840 But I want everything, you know me, 69 00:05:06.060 --> 00:05:08.220 it's scripture, it's science, it's strategy. 70 00:05:08.320 --> 00:05:12.400 I want everything to be from a biblical perspective 71 00:05:12.400 --> 00:05:17.180 as we build profitable, faith-integrated businesses. 72 00:05:17.600 --> 00:05:21.440 So I'm gonna start with sharing just a couple scriptures 73 00:05:22.480 --> 00:05:24.380 to lay a foundation. 74 00:05:25.480 --> 00:05:28.540 And so the first scripture that I wanna share 75 00:05:28.540 --> 00:05:34.400 is from 1 Corinthians 13, and let me make sure. 76 00:05:34.780 --> 00:05:35.720 Yeah, okay, good. 77 00:05:36.200 --> 00:05:38.820 1 Corinthians chapter 13, 78 00:05:40.020 --> 00:05:43.160 which you all know as the love chapter. 79 00:05:44.200 --> 00:05:48.080 And so this is in the context of marketing 80 00:05:48.620 --> 00:05:54.120 and so much noise, AI, words, words everywhere. 81 00:05:54.220 --> 00:05:56.800 How many of you feel there's just a deluge, 82 00:05:56.800 --> 00:05:59.240 there's just noise, there's just words? 83 00:06:00.400 --> 00:06:04.620 I've never felt such a need to keep pausing. 84 00:06:05.320 --> 00:06:10.180 And I literally go three, four times into my backyard, 85 00:06:11.140 --> 00:06:14.020 sit my butt on the grass, put my feet in the grass, 86 00:06:14.640 --> 00:06:17.500 put the sun on my face and have just absolute quiet 87 00:06:18.220 --> 00:06:21.220 because there's so much noise. 88 00:06:21.340 --> 00:06:24.260 I've never felt it like now, okay? 89 00:06:24.260 --> 00:06:26.580 Of course, I'm very active and I'm in the middle of a lot. 90 00:06:26.580 --> 00:06:29.900 So I'm seeing a lot going on. 91 00:06:30.360 --> 00:06:33.560 And so in the midst of so many words, 92 00:06:34.260 --> 00:06:36.100 I want you to remember this. 93 00:06:36.580 --> 00:06:38.200 Number one, let me start 94 00:06:38.200 --> 00:06:41.340 with 1 Corinthians chapter two first. 95 00:06:42.120 --> 00:06:45.580 And 1 Corinthians chapter two is talking 96 00:06:46.220 --> 00:06:50.780 about Paul's reliance on spiritual power. 97 00:06:51.180 --> 00:06:54.980 And so he says, this is the passion translation. 98 00:06:54.980 --> 00:06:56.980 He says, you know, my brothers and sisters, 99 00:06:57.080 --> 00:07:00.560 when I first came to share the secrets of God, 100 00:07:00.620 --> 00:07:06.460 I refused to come as an expert trying to impress you 101 00:07:06.460 --> 00:07:11.540 with my eloquent speech and lofty wisdom. 102 00:07:12.920 --> 00:07:14.380 For while I was with you, 103 00:07:14.380 --> 00:07:19.380 I was determined to be consumed with one topic, Jesus, right? 104 00:07:19.960 --> 00:07:22.760 I stood before you feeling inadequate, 105 00:07:22.760 --> 00:07:25.320 filled with reference for God, 106 00:07:26.060 --> 00:07:28.440 trembling under the sense of importance of my words. 107 00:07:29.340 --> 00:07:31.780 The message I preached and how I preached it 108 00:07:31.780 --> 00:07:35.360 was not an attempt to sway you with persuasive arguments, 109 00:07:36.280 --> 00:07:39.660 but to prove to you the power of God's Holy Spirit. 110 00:07:40.140 --> 00:07:42.180 For God intended your faith 111 00:07:42.180 --> 00:07:44.860 not to be established on man's wisdom, 112 00:07:45.640 --> 00:07:50.840 but by trusting in his almighty power, okay? 113 00:07:50.840 --> 00:07:56.720 And so it's not coming with man's tactics, 114 00:07:57.300 --> 00:08:01.040 and yet it's operating within the sphere of man 115 00:08:01.040 --> 00:08:04.380 with wisdom, with stewardship, 116 00:08:05.460 --> 00:08:09.520 with understanding how to navigate where we are, okay? 117 00:08:09.520 --> 00:08:13.420 And secondarily is 1 Corinthians 13, 118 00:08:14.260 --> 00:08:19.120 that the foundation of everything we do must be love. 119 00:08:20.000 --> 00:08:23.220 So as you step back for a second and you say, 120 00:08:24.520 --> 00:08:28.740 what am I called to do with your nutrition, 121 00:08:29.040 --> 00:08:31.980 with your health coaching, with your business, 122 00:08:32.480 --> 00:08:34.880 with your speaking, with your writing, 123 00:08:35.039 --> 00:08:38.580 whatever it is that God has put on your heart to do, 124 00:08:39.280 --> 00:08:43.919 back up and get back into the original reason. 125 00:08:45.220 --> 00:08:47.760 Why aren't you doing what you're doing? 126 00:08:48.520 --> 00:08:50.420 Why are you doing what you're doing? 127 00:08:50.960 --> 00:08:53.300 And how are you doing it? 128 00:08:53.880 --> 00:08:55.840 And so as I lay that foundation 129 00:08:55.960 --> 00:08:59.520 that we come with the power of God, 130 00:08:59.620 --> 00:09:01.560 you know, in the prosperous system, 131 00:09:01.680 --> 00:09:04.940 the P is partnering with God in business. 132 00:09:05.120 --> 00:09:09.540 This is about walking in oneness with God. 133 00:09:09.620 --> 00:09:12.860 It's about walking out of fullness. 134 00:09:13.140 --> 00:09:15.900 We're no longer the slave woman 135 00:09:15.900 --> 00:09:19.260 that is based on lack, that's based on fear, 136 00:09:19.500 --> 00:09:20.980 that's based on not enoughness, 137 00:09:21.080 --> 00:09:23.680 that's based on performance, right? 138 00:09:23.680 --> 00:09:28.480 We're coming from the place that we are daughters, 139 00:09:29.160 --> 00:09:32.720 sons of the most high God filled with the Holy Spirit, 140 00:09:32.780 --> 00:09:35.240 given power, given authority, 141 00:09:35.740 --> 00:09:39.460 and given everything we need for life and godliness. 142 00:09:39.620 --> 00:09:44.140 And there is simply no lack, okay? 143 00:09:44.140 --> 00:09:49.260 And so coming from that place of oneness with God, 144 00:09:50.440 --> 00:09:51.780 of a partnering, 145 00:09:52.760 --> 00:09:55.960 and I was having such a fabulous conversation today 146 00:09:55.960 --> 00:09:57.900 with one of the Prosper Sisters, 147 00:09:58.460 --> 00:09:59.980 who's really building so- 148 00:10:00.000 --> 00:10:00.940 something huge. 149 00:10:02.440 --> 00:10:04.680 Those of you know, let me let Tracy in here. 150 00:10:06.200 --> 00:10:09.940 So those of you that know Renee as a Prosperous Sister, 151 00:10:10.180 --> 00:10:12.280 she comes as often as she can. 152 00:10:13.180 --> 00:10:16.420 And she's going from zero to hero. 153 00:10:16.540 --> 00:10:19.260 I mean, just starting a company, and already it's 154 00:10:19.260 --> 00:10:22.780 valued in the millions, and we're just getting started. 155 00:10:23.900 --> 00:10:27.300 And we were having the conversation today 156 00:10:28.280 --> 00:10:34.440 as ex-strivers of ex-make-it-happen-girls, 157 00:10:34.440 --> 00:10:40.040 as ex-doing-things, not in our feminine that God has made us, 158 00:10:40.240 --> 00:10:45.580 not in the Esther softness that is both bold and courageous, 159 00:10:45.800 --> 00:10:51.160 but also is soft and gentle that God has made us 160 00:10:51.160 --> 00:10:53.420 as women rise in this season. 161 00:10:53.420 --> 00:11:00.080 And when we create the vessel for God to move 162 00:11:00.080 --> 00:11:06.360 by making ourselves open as women, open, receptive, 163 00:11:07.640 --> 00:11:14.720 intuitive, listening, and partnering and allowing 164 00:11:14.720 --> 00:11:15.860 Holy Spirit. 165 00:11:16.960 --> 00:11:18.820 You know, it says in scriptures, John, 166 00:11:18.920 --> 00:11:21.580 if you go back and read John's 14 through 16, 167 00:11:21.580 --> 00:11:24.060 those chapters about the role of the Holy Spirit, 168 00:11:24.140 --> 00:11:26.200 he's here to guide us into all truth. 169 00:11:26.300 --> 00:11:28.080 He's here to show us all things. 170 00:11:28.300 --> 00:11:30.540 He's here to teach us. 171 00:11:30.700 --> 00:11:32.700 He's here to show us things to come. 172 00:11:33.560 --> 00:11:36.360 And so we're coming from this place of partnering 173 00:11:36.360 --> 00:11:39.640 with the Holy Spirit and walking in love. 174 00:11:40.320 --> 00:11:43.240 Love must be the motivation of what we do. 175 00:11:43.300 --> 00:11:46.280 And so if I were to speak with the eloquence 176 00:11:46.280 --> 00:11:50.780 in earth's many tongues, or even the heavenly tongues 177 00:11:50.800 --> 00:11:54.920 of angels, yet I didn't express myself with love, 178 00:11:55.320 --> 00:11:59.840 my words would be reduced to a hollow sound 179 00:12:00.200 --> 00:12:04.700 of nothing more than a clanging cymbal. 180 00:12:05.420 --> 00:12:09.940 So I want you to think about that as a background, 181 00:12:10.800 --> 00:12:13.940 that as you go and you're in the marketplace, 182 00:12:13.940 --> 00:12:16.420 you're showing up on social media, 183 00:12:16.840 --> 00:12:19.720 you're writing an email, you're doing a live, 184 00:12:21.680 --> 00:12:22.940 what's fueling you? 185 00:12:24.140 --> 00:12:25.580 What's coming through you? 186 00:12:26.280 --> 00:12:30.660 And is it first and foremost in the power of God 187 00:12:30.660 --> 00:12:32.300 and the love of God? 188 00:12:32.740 --> 00:12:36.180 As we step into what I believe is the greatest opportunity 189 00:12:36.180 --> 00:12:40.600 we've ever had for impact, for changing lives. 190 00:12:40.600 --> 00:12:43.620 And the crazier the world gets, 191 00:12:44.480 --> 00:12:48.160 the more important what you do is, 192 00:12:49.400 --> 00:12:51.980 the more people are searching. 193 00:12:53.800 --> 00:12:56.620 And so you're in the right place at the right time. 194 00:12:56.640 --> 00:13:00.920 And so having that as a background, 195 00:13:02.080 --> 00:13:04.420 I want you to think about something. 196 00:13:04.520 --> 00:13:07.780 I've told you many times to write the vision 197 00:13:07.780 --> 00:13:10.540 and make it plain, Habakkuk 2.2, right? 198 00:13:10.600 --> 00:13:12.420 So you've got a vision. 199 00:13:12.540 --> 00:13:13.920 God's given you a vision. 200 00:13:14.060 --> 00:13:16.340 I pray you're keeping it in front and center 201 00:13:16.860 --> 00:13:19.100 and you're building with love. 202 00:13:19.200 --> 00:13:22.500 But here's the reality right now. 203 00:13:22.520 --> 00:13:25.680 We've got two things going on. 204 00:13:26.280 --> 00:13:28.400 We've got a lot of noise. 205 00:13:29.980 --> 00:13:34.040 And in that noise, we've got something called algorithms. 206 00:13:34.940 --> 00:13:36.980 You've heard the word algorithms? 207 00:13:38.920 --> 00:13:43.160 Everything is being run on algorithms. 208 00:13:45.340 --> 00:13:47.660 Whether when you write an email, 209 00:13:48.420 --> 00:13:51.680 it's less about the content of your email 210 00:13:52.360 --> 00:13:55.020 and it's more about the algorithms. 211 00:13:55.160 --> 00:13:57.700 And I'm gonna talk about how to do that, 212 00:13:58.120 --> 00:14:00.200 whether it makes it to somebody's inbox 213 00:14:00.940 --> 00:14:05.060 or it doesn't get delivered or it goes to spam or promotions. 214 00:14:06.340 --> 00:14:06.920 Algorithms. 215 00:14:08.700 --> 00:14:09.800 Social media. 216 00:14:10.980 --> 00:14:12.420 You can have 5,000. 217 00:14:12.940 --> 00:14:16.180 I've got in my personal page 5,000, the maximum, 218 00:14:16.420 --> 00:14:18.760 and then plus a couple thousand followers, 219 00:14:19.140 --> 00:14:21.340 plus all the other pages I have, 220 00:14:21.820 --> 00:14:24.800 probably 10,000 people, at least on social media. 221 00:14:26.600 --> 00:14:29.300 How many of those 10,000 are gonna see 222 00:14:29.780 --> 00:14:31.780 when I put something out? 223 00:14:33.120 --> 00:14:34.960 Am I being shadow banned? 224 00:14:34.960 --> 00:14:37.680 Am I being pushed out there? 225 00:14:39.460 --> 00:14:41.320 Nowadays, social media is even letting you know, 226 00:14:41.780 --> 00:14:43.540 wow, you're getting such response. 227 00:14:43.840 --> 00:14:47.760 I've upped the level of people we're showing your content to. 228 00:14:47.780 --> 00:14:49.700 It's actually telling you that now. 229 00:14:50.720 --> 00:14:52.100 It's about algorithms. 230 00:14:52.380 --> 00:14:53.620 How long are people staying? 231 00:14:54.980 --> 00:14:56.240 How much are they engaging? 232 00:14:56.800 --> 00:14:57.880 Are they sharing? 233 00:14:58.100 --> 00:14:58.720 Are they saving? 234 00:14:58.960 --> 00:14:59.620 Are they commenting? 235 00:15:00.000 --> 00:15:03.840 algorithms in your social media, algorithms in your email. 236 00:15:05.080 --> 00:15:09.540 Many of you know that I am releasing my book, 237 00:15:10.660 --> 00:15:13.020 and please mark on your calendar 238 00:15:13.020 --> 00:15:16.460 talking about algorithms the 26th, next Tuesday. 239 00:15:18.140 --> 00:15:22.300 Algorithms will decide if Total Soul Prosperity 240 00:15:22.300 --> 00:15:25.080 is a bestseller, an Amazon bestseller or not. 241 00:15:25.900 --> 00:15:29.980 So if all of you go and you're willing to support 242 00:15:29.980 --> 00:15:32.200 and help me by going in there 243 00:15:32.200 --> 00:15:36.640 and making a purchase on that day, get the paper back. 244 00:15:36.960 --> 00:15:39.660 I'm offering over $500 in bonuses. 245 00:15:40.900 --> 00:15:43.080 Send me the receipt that you got the paper back. 246 00:15:43.840 --> 00:15:46.640 Please share with a daughter, share with a friend, 247 00:15:47.200 --> 00:15:49.240 share with a sister, share with a coworker. 248 00:15:49.280 --> 00:15:52.680 Who do you want to move from the inner slave woman 249 00:15:52.680 --> 00:15:55.040 to understanding Total Soul Prosperity 250 00:15:55.040 --> 00:15:57.940 and being able to truly prosper, right? 251 00:15:58.220 --> 00:16:02.060 Spiritually, physically, financially, 252 00:16:02.120 --> 00:16:03.520 in all their relationships. 253 00:16:04.440 --> 00:16:07.080 This is the gift you can give them, okay? 254 00:16:07.080 --> 00:16:08.220 Looking for birthday gifts, 255 00:16:08.360 --> 00:16:11.000 you're looking for future Christmas gifts, thank you gifts. 256 00:16:11.600 --> 00:16:13.140 Please do it on that day. 257 00:16:13.700 --> 00:16:14.300 Algorithms. 258 00:16:16.200 --> 00:16:18.420 If you help Total Soul Prosperity 259 00:16:18.500 --> 00:16:20.800 become an Amazon bestseller, 260 00:16:20.800 --> 00:16:23.080 it's gonna tell the world about it 261 00:16:23.080 --> 00:16:25.460 and women's lives are gonna get changed. 262 00:16:27.000 --> 00:16:27.380 Algorithms. 263 00:16:27.980 --> 00:16:29.400 You see what I'm saying? 264 00:16:30.000 --> 00:16:34.280 And so I want you to think about the idea. 265 00:16:34.500 --> 00:16:36.900 I want you to be very specific and deliberate 266 00:16:37.640 --> 00:16:40.660 that even with your clearest vision, 267 00:16:40.980 --> 00:16:43.700 even with the best product, even with the biggest heart, 268 00:16:44.040 --> 00:16:46.260 even with the greatest service, 269 00:16:47.260 --> 00:16:53.060 you cannot impact lives if you don't reach their inbox 270 00:16:53.060 --> 00:16:58.580 or their social media feed if you're not getting to them. 271 00:16:59.020 --> 00:17:01.020 And so the question you have to ask yourself, 272 00:17:01.140 --> 00:17:02.520 we live in a different world now. 273 00:17:03.820 --> 00:17:05.000 And you've got two things. 274 00:17:05.040 --> 00:17:06.440 You've got algorithms, 275 00:17:06.599 --> 00:17:09.819 but algorithms are also driven by people's response. 276 00:17:10.560 --> 00:17:14.720 So you've got to create content 277 00:17:15.599 --> 00:17:21.040 that causes people to stick around, open, reply, engage 278 00:17:22.000 --> 00:17:24.680 so you can no longer put out crap content. 279 00:17:24.920 --> 00:17:27.000 And those of you that think that you could just have AI 280 00:17:27.000 --> 00:17:29.480 give you stuff and you just spit out AI content, 281 00:17:29.860 --> 00:17:33.640 the algorithms know that you're just giving AI content. 282 00:17:34.220 --> 00:17:37.060 People know you're just giving AI content. 283 00:17:37.360 --> 00:17:38.500 Do I believe in AI? 284 00:17:38.800 --> 00:17:42.400 Absolutely, but use it to enhance. 285 00:17:43.240 --> 00:17:45.660 You pour the Holy Spirit. 286 00:17:46.520 --> 00:17:47.920 You tell your stories. 287 00:17:48.760 --> 00:17:49.920 You bring your skills. 288 00:17:50.660 --> 00:17:52.560 You bring your life experience. 289 00:17:53.180 --> 00:17:57.140 You bring your passion and then take it to AI 290 00:17:57.160 --> 00:18:00.600 and say, and this is a great thing for you. 291 00:18:01.020 --> 00:18:05.140 How would you improve this to make it even more engaging, 292 00:18:06.200 --> 00:18:09.040 to get even more opens, to get even more clicks? 293 00:18:09.160 --> 00:18:10.680 How would you improve this? 294 00:18:10.680 --> 00:18:11.500 Guess what? 295 00:18:11.780 --> 00:18:13.840 Now AI becomes your teacher 296 00:18:14.440 --> 00:18:16.000 because you're going to start learning 297 00:18:16.000 --> 00:18:17.500 and watching every time, 298 00:18:18.360 --> 00:18:20.740 but it's still got your heart and your soul 299 00:18:20.740 --> 00:18:22.840 and you teach it to have your voice. 300 00:18:22.920 --> 00:18:24.920 And you say, do not lose the heart. 301 00:18:25.540 --> 00:18:30.340 Do not lose, like I'll tell my AI to create something 302 00:18:30.340 --> 00:18:32.640 and it says, great, we're going to make sure 303 00:18:32.640 --> 00:18:34.400 that we have scripture and we have science 304 00:18:34.400 --> 00:18:35.180 and we have strategy. 305 00:18:35.260 --> 00:18:36.560 I don't have to teach it anymore. 306 00:18:36.580 --> 00:18:38.460 It knows how I think, right? 307 00:18:39.300 --> 00:18:42.700 And so, I want you to ask your question, 308 00:18:42.940 --> 00:18:46.480 are your God-given messages being hidden 309 00:18:47.080 --> 00:18:49.900 because they're not in alignment with today's algorithms? 310 00:18:51.320 --> 00:18:54.100 So that's why I say this is the best of time. 311 00:18:54.220 --> 00:18:56.520 You can get to the whole world right now. 312 00:18:57.240 --> 00:18:59.960 And it's also a time when you can become invisible 313 00:18:59.960 --> 00:19:01.820 and completely lost in the shuffle. 314 00:19:02.160 --> 00:19:03.780 So we have to be very deliberate. 315 00:19:04.020 --> 00:19:05.260 We have to be very strategic. 316 00:19:06.260 --> 00:19:09.500 And so, in order to do that, 317 00:19:09.900 --> 00:19:14.880 it's important that you make an internal commitment. 318 00:19:15.140 --> 00:19:17.260 It's a mindset and a hard set 319 00:19:18.380 --> 00:19:21.240 so that what you're doing has consistency. 320 00:19:22.000 --> 00:19:25.540 It's frequency, it's consistency, and it's quality. 321 00:19:27.220 --> 00:19:29.180 Frequency, consistency, and quality. 322 00:19:30.820 --> 00:19:35.120 And so, it's super important 323 00:19:37.920 --> 00:19:43.380 that, first of all, you do not look at this privilege 324 00:19:43.380 --> 00:19:45.940 that we have, the privilege of the platform. 325 00:19:46.360 --> 00:19:50.960 It's so important that you're not going at this, 326 00:19:51.820 --> 00:19:55.120 I have to, I have to write an email, 327 00:19:55.860 --> 00:19:59.160 I have to post, I have to write an email, 328 00:19:59.180 --> 00:19:59.820 I have to do, I. 329 00:20:00.000 --> 00:20:01.340 Pray that's not you. 330 00:20:03.200 --> 00:20:08.320 I pray that you're coming from a perspective of, I get to. 331 00:20:09.920 --> 00:20:13.500 God's given me the privilege to share his heart 332 00:20:13.500 --> 00:20:15.120 with the entire world right now. 333 00:20:15.620 --> 00:20:16.680 I have the tools. 334 00:20:18.260 --> 00:20:21.460 I have, I mean, you got to know, I've 335 00:20:21.460 --> 00:20:26.000 been in business before AI, before social media, 336 00:20:26.860 --> 00:20:27.660 before the internet. 337 00:20:28.660 --> 00:20:33.600 I go back when I was doing teleconferences on the phone 338 00:20:33.600 --> 00:20:35.760 and getting people into hotel rooms. 339 00:20:37.000 --> 00:20:42.660 We live in such a privileged time, and you get to. 340 00:20:43.300 --> 00:20:46.120 So every time you show up, I want 341 00:20:46.120 --> 00:20:48.560 you to think about your ideal client. 342 00:20:49.440 --> 00:20:52.320 I want you to think about what she's feeling 343 00:20:52.320 --> 00:20:55.600 and what she's hurting and what she's struggling with. 344 00:20:55.600 --> 00:20:59.800 And I want you, with the wisdom of God and the love of God, 345 00:20:59.860 --> 00:21:04.220 I want you to show up and minister to just one person. 346 00:21:04.340 --> 00:21:08.400 When you write that post, see her, minister to her, 347 00:21:09.120 --> 00:21:10.940 talk to her, engage her. 348 00:21:10.960 --> 00:21:15.700 When you do that live, it's not about being self-conscious. 349 00:21:15.920 --> 00:21:16.740 Was my hair right? 350 00:21:16.760 --> 00:21:17.860 Did I talk too fast? 351 00:21:17.980 --> 00:21:18.880 Did I have the setting? 352 00:21:19.020 --> 00:21:20.080 Did I wear the right thing? 353 00:21:20.140 --> 00:21:20.860 Was I close enough? 354 00:21:20.880 --> 00:21:23.000 Those are all great skill sets. 355 00:21:24.300 --> 00:21:27.300 They're so forgiving right now about that. 356 00:21:27.700 --> 00:21:29.000 Actually, people like things that 357 00:21:29.000 --> 00:21:30.820 are very real, very authentic. 358 00:21:33.000 --> 00:21:37.340 So when you show up and you look in the camera, you see her, 359 00:21:37.660 --> 00:21:40.340 you see that woman, and your heart 360 00:21:40.900 --> 00:21:45.840 is just filled with God's love, filled with God's power, 361 00:21:46.340 --> 00:21:48.080 and you speak to her. 362 00:21:48.720 --> 00:21:50.760 And so you're coming from that perspective. 363 00:21:51.000 --> 00:21:51.560 Thank you, God. 364 00:21:52.060 --> 00:21:54.260 I don't have to do this every day. 365 00:21:54.980 --> 00:21:56.900 I get to do this every day. 366 00:21:57.780 --> 00:21:59.820 And I'm so privileged that I don't even 367 00:21:59.820 --> 00:22:01.540 have to leave my house to do it. 368 00:22:01.760 --> 00:22:02.180 I can. 369 00:22:02.280 --> 00:22:03.860 Those of you getting out there in the marketplace, 370 00:22:04.040 --> 00:22:04.860 I applaud you. 371 00:22:05.180 --> 00:22:06.340 It's a time to do that. 372 00:22:07.040 --> 00:22:08.460 But you're reaching the world. 373 00:22:08.680 --> 00:22:09.860 Am I connecting? 374 00:22:10.100 --> 00:22:10.860 Are you resonating? 375 00:22:11.060 --> 00:22:11.520 Are you feeling? 376 00:22:11.620 --> 00:22:15.660 So I want to have that kind of background before we go. 377 00:22:16.220 --> 00:22:18.920 And then I want to start talking about some of the changes. 378 00:22:18.920 --> 00:22:21.760 So let's work through some of the key things 379 00:22:22.780 --> 00:22:24.860 that we're looking at. 380 00:22:25.100 --> 00:22:28.560 First of all, I want to be sure that you 381 00:22:28.880 --> 00:22:34.740 are so serious about your email list, 382 00:22:35.860 --> 00:22:40.960 that you understand it is, as a business, your greatest asset, 383 00:22:43.340 --> 00:22:47.640 and that people have a choice to stay on your list 384 00:22:47.640 --> 00:22:51.020 or leave, to open or delete you. 385 00:22:52.720 --> 00:22:53.660 People have choices. 386 00:22:53.820 --> 00:22:55.280 Like I was saying, the algorithms 387 00:22:55.280 --> 00:22:57.240 are driven by what people do. 388 00:22:58.400 --> 00:23:02.400 So are you touching people and reaching people 389 00:23:02.400 --> 00:23:04.440 so that it kicks in the algorithms? 390 00:23:04.600 --> 00:23:06.400 The algorithms are not random. 391 00:23:07.880 --> 00:23:10.400 They're being driven by people's responses. 392 00:23:11.700 --> 00:23:15.020 And so you can no longer. 393 00:23:15.560 --> 00:23:16.380 I shared this morning. 394 00:23:16.380 --> 00:23:17.620 You can go back in pairs. 395 00:23:17.900 --> 00:23:19.540 I laid some background this morning. 396 00:23:20.680 --> 00:23:22.780 I shared this morning the things that we 397 00:23:22.780 --> 00:23:24.740 used to be able to do, you can't do anymore. 398 00:23:26.820 --> 00:23:30.800 When I started Prosper and All Things in 2012, 399 00:23:32.060 --> 00:23:36.940 I could send one email, really at the beginning a month, 400 00:23:37.080 --> 00:23:38.440 but then a week. 401 00:23:39.080 --> 00:23:41.440 That was four times a month. 402 00:23:41.920 --> 00:23:43.500 I was on the cutting edge. 403 00:23:45.240 --> 00:23:50.540 I have written, you talk about consistency, every Sunday. 404 00:23:50.900 --> 00:23:55.020 I've missed very few Sundays because of travel or illness 405 00:23:56.040 --> 00:24:00.260 or something, very few Sundays since 2012. 406 00:24:01.420 --> 00:24:06.240 I have personally written myself the Prosper Inspirational 407 00:24:06.240 --> 00:24:06.760 newsletter. 408 00:24:06.980 --> 00:24:10.020 It's my act of love every Sunday. 409 00:24:11.020 --> 00:24:14.560 Well, there was a day that that was enough. 410 00:24:15.060 --> 00:24:18.540 One juicy newsletter kept you front of mind. 411 00:24:18.960 --> 00:24:19.880 People loved you. 412 00:24:20.380 --> 00:24:21.940 They stayed on your email list. 413 00:24:22.760 --> 00:24:25.400 That is completely, it's great. 414 00:24:25.480 --> 00:24:26.660 I mean, I hope you're doing that. 415 00:24:26.800 --> 00:24:33.700 I hope you have one lengthy or meaty or hard, 416 00:24:33.780 --> 00:24:39.720 like your masterpiece piece should be one newsletter a week. 417 00:24:39.720 --> 00:24:40.580 That's a given. 418 00:24:40.660 --> 00:24:41.860 That should be foundation. 419 00:24:42.020 --> 00:24:42.960 That hasn't changed. 420 00:24:43.040 --> 00:24:45.420 It's the most important piece that you do. 421 00:24:46.900 --> 00:24:52.420 But nowadays, having that is not enough. 422 00:24:54.320 --> 00:24:58.220 The truth is to stay competitive and stay front of mind 423 00:24:58.220 --> 00:24:59.080 with people. 424 00:25:00.000 --> 00:25:07.460 You need three value-added emails a week. 425 00:25:10.180 --> 00:25:17.580 Two, you're eking in minimum of three to stay relevant. 426 00:25:18.460 --> 00:25:24.640 So the newsletter and two more value-added newsletters. 427 00:25:24.640 --> 00:25:31.760 Now, I do not want you to confuse the two types of newsletters, not newsletters, emails. 428 00:25:33.800 --> 00:25:45.080 There's value-driven emails, nurture emails that edify, that people want to read, 429 00:25:45.900 --> 00:25:52.120 that are informational, that teach how to do something, that are inspirational, 430 00:25:52.120 --> 00:26:02.540 that inspire us to be great, that are entertainment, that are story-driven and 431 00:26:02.540 --> 00:26:11.580 give us lessons that we can hold on to. So value-driven emails, three a week. 432 00:26:11.920 --> 00:26:15.380 Those are not sales emails. What's a sales email? 433 00:26:16.020 --> 00:26:23.320 A sales email is anytime you ask somebody to do something, check out, even if it's free, 434 00:26:23.800 --> 00:26:29.560 check out my blog, watch my video, attend my workshop, get my lead magnet. 435 00:26:29.680 --> 00:26:35.020 Anytime you're putting an ask in there, that is a sales email. 436 00:26:35.480 --> 00:26:44.100 I'm not talking about those three a week value emails, not counting any sales emails. 437 00:26:45.900 --> 00:26:52.680 So depending on the rapport that you've created with your email list, 438 00:26:54.180 --> 00:26:59.240 you may not be able to do any. If you've just been slamming them with sales emails, 439 00:26:59.820 --> 00:27:03.280 constantly asking them for some things, constantly marketing to them, 440 00:27:03.760 --> 00:27:10.640 you've probably really fried your list to a toast and probably have low engagement and low interest 441 00:27:10.640 --> 00:27:17.520 and a very dirty list. You're going to have to go back and we'll do a whole separate thing on, 442 00:27:17.660 --> 00:27:21.440 you know, getting your list back and cleaning up your list. 443 00:27:22.000 --> 00:27:28.420 But a clean email list is so important right now. A clean email list. 444 00:27:28.820 --> 00:27:35.080 So what are some of the things? Here's some things right now in terms of email deliverability. 445 00:27:35.980 --> 00:27:42.620 The open rates of your email depends less on your content. So if you're putting pressure on 446 00:27:42.620 --> 00:27:50.740 how great a writer are, that's actually less on your content and more on engagement. 447 00:27:51.960 --> 00:27:57.780 Are you engaging them? This is why, for example, reply based emails are so important. 448 00:27:58.800 --> 00:28:04.380 You notice I often ask a question and say reply with the word XYZ or 449 00:28:04.380 --> 00:28:09.420 are you still interested in this or have you tried this or tell me your prayer request. 450 00:28:09.680 --> 00:28:14.360 OK, that's engagement. When they hit reply, the algorithms are going, oh, 451 00:28:14.360 --> 00:28:19.820 this is important content. People are responding. So that's more important. 452 00:28:20.440 --> 00:28:26.200 So email providers right now and it's linked to your URL URL that you're sending. So it doesn't 453 00:28:26.200 --> 00:28:32.220 matter if you change from constant contact to, you know, any of, you know, the different, 454 00:28:32.220 --> 00:28:39.800 you know, I use active campaign. It's not so much of that. It's your it's your email address that 455 00:28:39.800 --> 00:28:47.120 is coming from. It's your URL and it's giving you rankings and it's tracking whether recipients open. 456 00:28:47.980 --> 00:28:55.000 It's tracking the open rate. And you should be, too. It's it's tracking the click through rate, 457 00:28:55.020 --> 00:28:59.840 the click. So when you give them things to click on that are interesting, that makes them click. 458 00:29:00.800 --> 00:29:05.600 The reply, which is huge. And if they're deleting. 459 00:29:07.720 --> 00:29:13.280 OK, all that stuff's being tracked in the algorithms. So you want to ask questions. 460 00:29:13.480 --> 00:29:20.000 That's your tip to encourage replies. This signals engagement and it boosts the inbox placement. 461 00:29:20.800 --> 00:29:27.360 You want to keep your list clean. Having a bigger list is less important than having a clean list. 462 00:29:27.360 --> 00:29:32.280 So when you go through your list, if you've got people that haven't opened, haven't replied, 463 00:29:32.600 --> 00:29:37.380 haven't done anything and they're just sitting on your list, get them off. Put them on a different 464 00:29:37.380 --> 00:29:42.920 list that you can go back and try to reactivate. Don't put them on your main list. Have a really 465 00:29:42.920 --> 00:29:52.300 clean main list so that you can have very high open rates. OK, very high, like 50 percent at least 466 00:29:52.300 --> 00:29:59.860 30 to 50 thirties on the low, low end, 50 percent should be especially for a small list. OK. 467 00:30:00.800 --> 00:30:04.420 So you want to clean up your list on a regular basis. 468 00:30:04.900 --> 00:30:07.020 If you got people in there that are not active, 469 00:30:07.280 --> 00:30:09.220 put them on a separate list, okay? 470 00:30:10.340 --> 00:30:13.740 Email out of your main list that's clean, okay? 471 00:30:16.980 --> 00:30:18.560 Any questions on email? 472 00:30:18.660 --> 00:30:25.700 Then I'll talk about social media and video algorithms, 473 00:30:25.700 --> 00:30:29.320 but any questions on emails? 474 00:30:30.440 --> 00:30:33.700 So how often are you sending out sales emails? 475 00:30:34.560 --> 00:30:38.660 So if you have an audience that has been nurtured, 476 00:30:39.720 --> 00:30:43.260 if you have not, for two to three weeks, 477 00:30:43.260 --> 00:30:45.440 you don't want to send out any sales emails 478 00:30:45.780 --> 00:30:48.420 until you've got a nurtured active list. 479 00:30:48.480 --> 00:30:50.820 If you've got a list that loves you, 480 00:30:50.820 --> 00:30:53.740 it's nurtured, it's active, you've got good open rates, 481 00:30:53.740 --> 00:30:55.620 you've got good engagement rates. 482 00:30:56.460 --> 00:31:01.600 Now, in the nurture emails, you can do soft sells, 483 00:31:02.600 --> 00:31:05.440 meaning write just a value-added email, 484 00:31:05.520 --> 00:31:08.480 and then you could have a PS at the bottom. 485 00:31:09.640 --> 00:31:13.280 By the way, my new course on so-and-so starts next week. 486 00:31:13.820 --> 00:31:15.180 Here's the link to learn more. 487 00:31:15.520 --> 00:31:19.100 That's not a sales email because if they don't do anything, 488 00:31:19.180 --> 00:31:21.640 they get so much value, nobody's going to care. 489 00:31:21.640 --> 00:31:23.920 So you could do, during that time, 490 00:31:23.960 --> 00:31:26.640 you could do a little bit of soft selling, okay? 491 00:31:26.640 --> 00:31:30.400 But a pure sales email that's a pure ask, 492 00:31:31.300 --> 00:31:33.300 don't do it at all for the first few weeks 493 00:31:33.300 --> 00:31:35.380 if you don't have a really clean active list. 494 00:31:35.400 --> 00:31:37.120 If you've got a clean active list, 495 00:31:37.200 --> 00:31:40.080 you can add a couple sales emails a week. 496 00:31:41.000 --> 00:31:44.640 And you can, here's what you want it to look like. 497 00:31:44.640 --> 00:31:48.760 And this is, you know, I did my own emails for many years, 498 00:31:48.760 --> 00:31:51.620 then I had a professional copywriter for many years, 499 00:31:51.760 --> 00:31:54.600 and I learned a lot, and then I've studied the algorithms. 500 00:31:55.960 --> 00:32:00.620 Think about it like when you do a sales, it's a big ask. 501 00:32:00.860 --> 00:32:03.840 So think about if you have a family member 502 00:32:04.200 --> 00:32:07.240 or a good friend or a colleague, 503 00:32:07.360 --> 00:32:09.640 and you've been like, you've been bringing them cookies, 504 00:32:09.800 --> 00:32:11.960 you guys have been going out to the movies together, 505 00:32:12.400 --> 00:32:15.520 you talk on the phone, you go dancing, 506 00:32:15.560 --> 00:32:17.700 like you guys just have a great relationship. 507 00:32:18.500 --> 00:32:21.400 And then you hit a hard time and you say, 508 00:32:21.460 --> 00:32:24.540 look, I'm wondering, I've got this, 509 00:32:24.820 --> 00:32:28.240 do you think I could borrow $50 and I'll, 510 00:32:28.820 --> 00:32:30.000 a hundred dollars, a thousand, whatever, 511 00:32:30.160 --> 00:32:33.000 and I'll pay you back next week? 512 00:32:33.560 --> 00:32:35.960 Well, if you've got that kind of rapport, 513 00:32:36.740 --> 00:32:37.980 they're going to be okay. 514 00:32:38.900 --> 00:32:41.720 But what would happen is if you never built 515 00:32:41.720 --> 00:32:44.460 that relationship and every time you showed up, 516 00:32:44.500 --> 00:32:46.880 and some of you have these relatives, I do, 517 00:32:48.460 --> 00:32:52.140 every time they want something and they never give, 518 00:32:52.320 --> 00:32:55.080 and they want, and they want, and they want, and they want. 519 00:32:55.380 --> 00:32:56.040 Don't be that. 520 00:32:57.080 --> 00:33:00.240 So my rule of thumb is give, give, give, ask. 521 00:33:00.440 --> 00:33:03.700 For every three powerful, nurtured, give, 522 00:33:04.000 --> 00:33:06.560 constantly add value, I'll ask. 523 00:33:07.960 --> 00:33:13.020 Now, I do have what I call heated up times. 524 00:33:14.200 --> 00:33:16.580 Heated up times, okay? 525 00:33:16.580 --> 00:33:20.160 And heated up times mean when I'm about 526 00:33:20.160 --> 00:33:23.200 to do my five-day launch, or like right now, 527 00:33:23.200 --> 00:33:24.660 I'm in a heated up time. 528 00:33:25.200 --> 00:33:26.580 I got two things going. 529 00:33:26.740 --> 00:33:29.080 I'm speaking on Friday, tomorrow, 530 00:33:29.180 --> 00:33:31.760 and so I'm inviting a lot of people to that, 531 00:33:31.760 --> 00:33:33.340 and I'm doing a book launch, 532 00:33:34.180 --> 00:33:36.600 and I'm going to be asking all of you 533 00:33:36.600 --> 00:33:39.480 to help this become a bestseller, right? 534 00:33:39.600 --> 00:33:43.520 So I'm heating up what I ask, ask, ask, ask. 535 00:33:44.080 --> 00:33:46.620 But I haven't asked for anything for weeks. 536 00:33:47.900 --> 00:33:49.080 I've been giving, giving. 537 00:33:50.200 --> 00:33:53.720 I'm only now coming in again and asking. 538 00:33:53.820 --> 00:33:57.920 In that case, you can come in hard, 539 00:33:58.880 --> 00:34:01.460 like when you're about to do an event. 540 00:34:01.560 --> 00:34:03.060 Like before I do my launches, 541 00:34:03.800 --> 00:34:06.960 the week before, I'll do three sales emails. 542 00:34:07.340 --> 00:34:09.520 The week of, I'll do three, 543 00:34:09.520 --> 00:34:12.679 and I'll do two sales emails the day before, 544 00:34:12.679 --> 00:34:14.400 and one the day of. 545 00:34:15.360 --> 00:34:18.420 And then I come out of there and I cool way off, 546 00:34:18.500 --> 00:34:22.260 and I know, okay, I don't want to ruin my welcome, 547 00:34:22.639 --> 00:34:25.520 and I'll start just pouring on the value, 548 00:34:25.820 --> 00:34:29.020 giving you gifts, giving you value-added inspiration, 549 00:34:29.960 --> 00:34:32.840 encouragement, like I won't hardly ask for anything. 550 00:34:32.840 --> 00:34:37.820 And I'll do that for weeks before I come back again. 551 00:34:38.060 --> 00:34:41.239 That's why I'll have my big kind of five-day things, 552 00:34:41.239 --> 00:34:43.179 usually every six to eight weeks, 553 00:34:43.900 --> 00:34:46.340 so that I can have time to hit it hard, 554 00:34:46.920 --> 00:34:49.100 cool back, and nurture, okay? 555 00:34:49.239 --> 00:34:50.420 Does that help you? 556 00:34:53.159 --> 00:34:56.380 So if you got a nice, if you got a nice warm list, 557 00:34:56.900 --> 00:34:59.940 you can add a couple sales a week, no problem. 558 00:35:00.000 --> 00:35:04.540 And in between, you can do some soft selling in your PSs, 559 00:35:04.560 --> 00:35:05.540 which I do all the time. 560 00:35:05.780 --> 00:35:07.160 Nobody minds those. 561 00:35:07.480 --> 00:35:09.440 If they love reading your emails, 562 00:35:09.800 --> 00:35:12.440 and they get so much value, and they're so thankful 563 00:35:12.440 --> 00:35:15.800 because they leave, what Milo Angeles said 564 00:35:15.900 --> 00:35:18.400 is that people remember how you made them feel. 565 00:35:18.840 --> 00:35:20.520 Think about your emails the same way. 566 00:35:20.880 --> 00:35:22.940 How do they feel after they read your email? 567 00:35:23.420 --> 00:35:24.680 Do they feel spammed? 568 00:35:24.680 --> 00:35:26.520 Or do they feel inspired? 569 00:35:26.700 --> 00:35:28.400 Do they feel like they learned something? 570 00:35:28.400 --> 00:35:29.860 Do they feel encouraged? 571 00:35:30.200 --> 00:35:31.980 Do they feel like, right? 572 00:35:32.580 --> 00:35:35.080 So really, really important. 573 00:35:36.400 --> 00:35:40.200 So I want you to think respectfully 574 00:35:42.220 --> 00:35:44.540 to value people's time. 575 00:35:46.560 --> 00:35:48.700 Don't think that you can waste their time 576 00:35:50.040 --> 00:35:50.980 because that's not honorable. 577 00:35:51.120 --> 00:35:52.400 You don't like your time wasted. 578 00:35:53.140 --> 00:35:55.020 You're busy, so are they. 579 00:35:56.040 --> 00:35:57.860 So don't give them something 580 00:35:57.860 --> 00:35:59.920 that they could go print off themselves. 581 00:36:00.980 --> 00:36:03.980 Don't give them something that just constantly spams them. 582 00:36:05.720 --> 00:36:07.420 Think about how you would feel. 583 00:36:07.760 --> 00:36:09.260 Treat others, Jesus, right? 584 00:36:09.260 --> 00:36:10.860 Treat others the way you wanna be treated. 585 00:36:11.880 --> 00:36:13.940 So be thinking about that. 586 00:36:14.140 --> 00:36:18.960 So I wrote down some things in my notes about value. 587 00:36:19.380 --> 00:36:22.200 So first of all, high quality. 588 00:36:23.000 --> 00:36:27.580 When you write something, write it high quality, okay? 589 00:36:28.160 --> 00:36:29.880 That used to be an art. 590 00:36:30.800 --> 00:36:32.640 We used to think of writing as something 591 00:36:33.120 --> 00:36:36.000 that really reflects our character and who we are. 592 00:36:36.840 --> 00:36:40.340 Second is make sure it's aligned messaging, 593 00:36:41.320 --> 00:36:43.440 meaning the worst thing you can do 594 00:36:43.440 --> 00:36:47.180 is have constant changing of how you're showing up. 595 00:36:47.240 --> 00:36:48.420 You're such a chameleon. 596 00:36:49.000 --> 00:36:50.480 You're selling this this week, 597 00:36:50.480 --> 00:36:52.000 and next week you're selling that, 598 00:36:52.000 --> 00:36:53.820 and you're talking about this this week, 599 00:36:53.840 --> 00:36:56.160 and next week you're talking about that, 600 00:36:56.840 --> 00:37:01.040 and just constantly so that nobody knows in your messaging. 601 00:37:02.280 --> 00:37:05.280 Okay, so align messaging, aligned with who you are 602 00:37:05.280 --> 00:37:08.340 and what you offer, and aligned with who you're talking to. 603 00:37:09.600 --> 00:37:11.400 So segment your list if you need to 604 00:37:11.400 --> 00:37:12.660 so you're talking to them. 605 00:37:13.380 --> 00:37:15.280 Consistency is so huge, 606 00:37:16.380 --> 00:37:19.420 and solving a problem is so huge. 607 00:37:19.420 --> 00:37:23.160 What problem do they have, and how are you solving it? 608 00:37:23.800 --> 00:37:26.840 And probably the most important thing to learn, 609 00:37:27.000 --> 00:37:30.400 the most important skill is storytelling. 610 00:37:31.820 --> 00:37:36.380 The best emails is the ability to tell stories. 611 00:37:37.240 --> 00:37:41.580 Yours, others, biblical, historical, 612 00:37:42.180 --> 00:37:45.220 client stories, interesting stories. 613 00:37:47.340 --> 00:37:48.480 They're the most captivating. 614 00:37:48.480 --> 00:37:52.460 There's a reason that Jesus told stories 615 00:37:52.460 --> 00:37:54.560 more than anything else. 616 00:37:55.720 --> 00:37:57.560 Do you know, I went through such an evolution 617 00:37:57.640 --> 00:38:00.420 when I wrote Total Soul Prosperity, 618 00:38:01.180 --> 00:38:03.760 because I'm a teacher by nature. 619 00:38:04.040 --> 00:38:07.760 My spiritual gift, teaching, prophetic, 620 00:38:09.100 --> 00:38:11.460 and so I'm a teacher in the body of Christ. 621 00:38:11.640 --> 00:38:12.620 I love teaching, right? 622 00:38:12.620 --> 00:38:14.520 And I've done a lot of teaching all my life. 623 00:38:14.520 --> 00:38:16.460 Homeschooled all my kids, taught English. 624 00:38:16.980 --> 00:38:19.040 So when I first wrote the book, I was a teacher, 625 00:38:19.200 --> 00:38:20.840 and I wrote a 300-page book. 626 00:38:22.460 --> 00:38:25.200 And my publisher said, people don't read that now. 627 00:38:25.320 --> 00:38:27.140 They'll look at the cover and think that's nice, 628 00:38:27.140 --> 00:38:28.780 and they'll make a plan to get to it, 629 00:38:28.780 --> 00:38:30.040 and they'll never get to it, 630 00:38:30.040 --> 00:38:32.380 and it won't make it to all the small groups 631 00:38:32.380 --> 00:38:34.500 and all the places that you really wanna impact. 632 00:38:34.760 --> 00:38:36.840 I want you to cut it down to 100 pages. 633 00:38:38.000 --> 00:38:39.840 I really resisted that. 634 00:38:40.620 --> 00:38:44.240 There was something about my ego, honestly, being real. 635 00:38:44.900 --> 00:38:47.260 I'm putting out this little, tiny, 636 00:38:47.300 --> 00:38:48.960 like this is my big book? 637 00:38:49.080 --> 00:38:50.440 This is it? 638 00:38:51.500 --> 00:38:54.340 Like, you know, I'm almost embarrassed, right? 639 00:38:54.340 --> 00:38:56.040 I mean, I'm being real with you guys. 640 00:38:57.460 --> 00:38:59.560 This is the stuff that gets read. 641 00:39:00.280 --> 00:39:02.440 This is the stuff that gets in every small group 642 00:39:02.440 --> 00:39:04.600 and every church and every recovery group. 643 00:39:04.900 --> 00:39:06.780 This is the stuff that ends up on airports, 644 00:39:06.880 --> 00:39:08.020 gets taken on the plane. 645 00:39:08.220 --> 00:39:09.740 This is the stuff that gets gifted. 646 00:39:10.440 --> 00:39:12.060 So I had to swallow my pride 647 00:39:12.060 --> 00:39:14.760 and get rid of 200 pages. 648 00:39:16.200 --> 00:39:18.560 So then I'm thinking I'm done with editing, 649 00:39:18.960 --> 00:39:22.860 and then I realized in the first chapter, 650 00:39:23.000 --> 00:39:26.560 I really tell a story about the slave woman, 651 00:39:27.020 --> 00:39:29.760 and the rest of the chapters I didn't. 652 00:39:29.980 --> 00:39:31.960 And after you've told a good story 653 00:39:31.960 --> 00:39:33.720 and then you look at the other chapters, 654 00:39:34.480 --> 00:39:38.320 they become, to me, even to myself and with my editor, 655 00:39:38.460 --> 00:39:40.580 they were like, blah, blah, blah. 656 00:39:40.580 --> 00:39:42.760 Your teaching starts sounding like that. 657 00:39:42.900 --> 00:39:46.680 Blah, blah, who likes just to be blah, blah, blah. 658 00:39:47.140 --> 00:39:49.080 So I took on the challenge. 659 00:39:49.740 --> 00:39:53.400 I needed to have a story for every chapter. 660 00:39:53.540 --> 00:39:55.300 If I was gonna teach a principle, 661 00:39:56.320 --> 00:39:58.040 I needed to have a story. 662 00:39:58.880 --> 00:39:59.980 That's why I've taught. 663 00:40:00.000 --> 00:40:03.920 you all to have a story bank and continuously add to that. 664 00:40:04.380 --> 00:40:06.780 So that every time you go to write an email, 665 00:40:06.940 --> 00:40:09.640 you go to write a post, and you want to make a point, 666 00:40:09.700 --> 00:40:11.680 there's a lesson, there's something you want to share, 667 00:40:11.720 --> 00:40:13.840 and you go, ooh, what story would best suit that? 668 00:40:14.400 --> 00:40:15.720 So I had a story bank. 669 00:40:17.020 --> 00:40:21.020 So then I rewrote every one of the chapters 670 00:40:21.020 --> 00:40:22.600 from a story perspective. 671 00:40:22.980 --> 00:40:25.220 And stories get read, stories get remembered, 672 00:40:25.600 --> 00:40:27.740 stories touch the heart, not just the mind. 673 00:40:28.700 --> 00:40:28.960 OK? 674 00:40:30.880 --> 00:40:33.660 So that was another big round of edits. 675 00:40:35.340 --> 00:40:41.200 And then I realized the main character, the slave woman, 676 00:40:41.320 --> 00:40:42.740 she's such a dynamite character. 677 00:40:42.860 --> 00:40:44.600 I see having events. 678 00:40:44.680 --> 00:40:46.160 I see her on the stage. 679 00:40:46.260 --> 00:40:47.380 I see a costume. 680 00:40:47.780 --> 00:40:48.720 I see a character. 681 00:40:49.120 --> 00:40:52.500 I mean, this slave woman's going to go places, OK? 682 00:40:53.040 --> 00:40:55.180 And I started saying, you know what? 683 00:40:55.880 --> 00:40:58.800 The slave woman affects how we look at our finances, 684 00:40:59.160 --> 00:41:01.220 how we do our business, how we look at it. 685 00:41:01.220 --> 00:41:03.100 The slave woman needs to be in every chapter. 686 00:41:04.140 --> 00:41:05.800 So I went through and rewrote every chapter. 687 00:41:05.880 --> 00:41:07.560 I'm sharing some of my journey. 688 00:41:09.200 --> 00:41:14.640 Why did I keep doing just 17 hours of editing and constant? 689 00:41:15.000 --> 00:41:18.340 Why did I not just spit something out in chat GPT? 690 00:41:18.620 --> 00:41:22.760 I could have done that the first day and put a book out. 691 00:41:22.760 --> 00:41:25.920 You won't get another chance, but you can do that. 692 00:41:26.980 --> 00:41:29.060 Why did I keep doing that? 693 00:41:29.260 --> 00:41:31.700 It's respecting other people's time. 694 00:41:32.460 --> 00:41:36.980 It's putting out a piece of quality work with your name. 695 00:41:37.540 --> 00:41:40.220 It's touching hearts and not just minds. 696 00:41:40.760 --> 00:41:42.520 It's creating transformation. 697 00:41:42.800 --> 00:41:46.020 It's you showing up as the best version of you 698 00:41:46.120 --> 00:41:49.140 in every email, in every social media. 699 00:41:49.140 --> 00:41:53.120 I'm not saying don't let AI help you save time and organize 700 00:41:53.120 --> 00:41:54.700 and do editing for you. 701 00:41:54.720 --> 00:41:58.780 I use AI with the best of them, have from day one. 702 00:41:58.940 --> 00:42:00.680 Do you guys follow what I'm saying? 703 00:42:00.940 --> 00:42:02.900 Is this making sense? 704 00:42:06.100 --> 00:42:08.560 So making sure that it's quality, 705 00:42:08.740 --> 00:42:11.240 it's aligned with your messaging, it's consistent, 706 00:42:11.700 --> 00:42:14.620 it's powerful, it's strong storytelling. 707 00:42:14.640 --> 00:42:16.960 There's a great lesson that they can go. 708 00:42:16.960 --> 00:42:18.840 It's solving problems. 709 00:42:19.680 --> 00:42:20.740 It's valuable. 710 00:42:21.240 --> 00:42:26.580 You're providing value-driven emails, value-driven lives, 711 00:42:27.360 --> 00:42:29.420 value-driven social media posts. 712 00:42:29.740 --> 00:42:31.500 Does this, is this resonating? 713 00:42:31.620 --> 00:42:33.600 Are you guys tracking with me? 714 00:42:34.500 --> 00:42:40.660 Okay, this is what's gonna make you just rise in this tide 715 00:42:41.080 --> 00:42:45.480 and change so many lives and live your vision 716 00:42:45.480 --> 00:42:47.800 and set so many people free. 717 00:42:48.800 --> 00:42:50.500 But if you don't do this, 718 00:42:50.940 --> 00:42:52.540 you are gonna be lost in the shuffle. 719 00:42:52.680 --> 00:42:54.900 I'm not no prosperous sister left behind 720 00:42:54.900 --> 00:42:56.840 lost in the shuffle, but that will happen 721 00:42:56.840 --> 00:43:00.240 if you're not treating your email list like gold 722 00:43:00.240 --> 00:43:03.660 and treating it with respect and giving it your best, 723 00:43:04.040 --> 00:43:05.560 you will get lost in the shuffle. 724 00:43:05.920 --> 00:43:09.420 So you start a new habit, a clean list. 725 00:43:09.560 --> 00:43:11.680 If you need to hire someone to help you 726 00:43:11.680 --> 00:43:12.880 to clean up your list, 727 00:43:12.880 --> 00:43:16.480 there's people that do that professionally on Upworks, 728 00:43:17.700 --> 00:43:21.500 on Fiverr, even in our community, 729 00:43:21.600 --> 00:43:23.640 there's people that you could pay to do that. 730 00:43:24.000 --> 00:43:28.520 A clean list, and then you've got to reactivate it. 731 00:43:28.720 --> 00:43:30.660 And then you've got to start adding to it 732 00:43:30.660 --> 00:43:31.840 and treating it like gold. 733 00:43:31.940 --> 00:43:33.960 So that goes for your lead magnet. 734 00:43:34.860 --> 00:43:38.320 There was a day we could just do crappy lead magnets. 735 00:43:38.520 --> 00:43:40.160 Anything went, you got their email 736 00:43:40.160 --> 00:43:41.500 and you started marketing to them. 737 00:43:41.500 --> 00:43:43.520 No more, no more sisters, no more. 738 00:43:44.200 --> 00:43:46.820 If they already can just go get this themselves, 739 00:43:47.920 --> 00:43:49.620 they may give you their email, 740 00:43:49.720 --> 00:43:51.700 but they're not gonna open the sequence afterwards 741 00:43:51.700 --> 00:43:53.300 and they're gonna sit on your list dead 742 00:43:53.300 --> 00:43:54.380 and they're not gonna engage 743 00:43:54.380 --> 00:43:55.460 and they're not gonna be valuable 744 00:43:55.460 --> 00:43:56.780 and they're not gonna buy from you. 745 00:43:57.320 --> 00:43:59.540 So when you give a lead magnet, 746 00:43:59.660 --> 00:44:01.700 it should be something that's your best 747 00:44:02.180 --> 00:44:04.800 that really you could sell it, 748 00:44:04.920 --> 00:44:07.800 you could charge for it because it's so good. 749 00:44:08.900 --> 00:44:11.360 So make sure again, it's the value, 750 00:44:11.360 --> 00:44:12.420 it's the quality. 751 00:44:14.660 --> 00:44:18.120 Okay, social media, it's the same algorithms, 752 00:44:18.400 --> 00:44:20.520 it's the watch time, it's the engagement, 753 00:44:20.880 --> 00:44:25.180 it's the consistency, it's posts that spark conversation, 754 00:44:25.660 --> 00:44:28.180 comments, saves, shares, 755 00:44:30.520 --> 00:44:34.640 that's native content that keeps people on the platform, 756 00:44:34.960 --> 00:44:36.900 gets more than sending them out. 757 00:44:37.240 --> 00:44:38.140 They're a business. 758 00:44:38.700 --> 00:44:39.800 Facebook is a business. 759 00:44:39.800 --> 00:44:42.600 They don't want you sending them over to YouTube. 760 00:44:42.980 --> 00:44:44.700 What business wants that? 761 00:44:44.760 --> 00:44:48.240 Do you want sending over to a different MLM, 762 00:44:48.480 --> 00:44:50.100 to a different coach? 763 00:44:50.300 --> 00:44:52.180 No, neither do any of these businesses. 764 00:44:52.780 --> 00:44:56.600 So native, like put it in that one fresh, 765 00:44:56.800 --> 00:44:58.580 don't send them out. 766 00:45:00.000 --> 00:45:01.500 And here's important. 767 00:45:01.880 --> 00:45:03.260 I want you to get this down. 768 00:45:03.380 --> 00:45:07.640 And this goes again, I get to as opposed to I have to. 769 00:45:08.120 --> 00:45:09.960 Consistency matters more than frequency. 770 00:45:11.460 --> 00:45:14.800 So you don't have to post everywhere every day, 771 00:45:15.760 --> 00:45:18.180 but you do need a predictable rhythm. 772 00:45:19.120 --> 00:45:21.480 This is why I tell you to create a habit. 773 00:45:22.100 --> 00:45:24.940 Post, if it's every Monday, Wednesday and Friday, 774 00:45:25.220 --> 00:45:26.540 do that over time. 775 00:45:27.400 --> 00:45:29.960 Every Tuesday, Thursday, do that over time. 776 00:45:30.080 --> 00:45:31.440 There's a reason my newsletter 777 00:45:31.440 --> 00:45:34.880 has been every Sunday forever, right? 778 00:45:35.020 --> 00:45:37.680 So a predictable rhythm. 779 00:45:38.760 --> 00:45:42.180 Algorithms reward creators who show up consistency. 780 00:45:42.960 --> 00:45:46.260 Even three times a week beats random bursts. 781 00:45:47.100 --> 00:45:49.660 If you're a random show up and then disappear, 782 00:45:49.800 --> 00:45:51.380 it doesn't work for the algorithms. 783 00:45:51.980 --> 00:45:54.720 They value the consistency. 784 00:45:55.980 --> 00:45:56.460 Okay? 785 00:45:57.440 --> 00:45:59.120 There's so much more I wanna share with you. 786 00:45:59.380 --> 00:46:00.820 We'll keep the conversation going. 787 00:46:00.940 --> 00:46:02.160 I don't wanna burn you out. 788 00:46:02.980 --> 00:46:05.580 What I'd like is to use the rest of the time 789 00:46:05.700 --> 00:46:06.660 for conversation. 790 00:46:06.900 --> 00:46:08.600 So those of you that are live, 791 00:46:08.740 --> 00:46:10.180 you get a lot more special touch 792 00:46:10.180 --> 00:46:12.480 than people that are just listening to the recording. 793 00:46:13.200 --> 00:46:15.240 I'm gonna go ahead and stop the camera 794 00:46:15.240 --> 00:46:18.080 and just let you really be able to ask your questions. 795 00:46:18.660 --> 00:46:19.700 Tell me what's hitting you. 796 00:46:19.880 --> 00:46:20.920 Tell me what scares you. 797 00:46:21.120 --> 00:46:22.460 Tell me what excites you. 798 00:46:22.460 --> 00:46:24.880 Tell me how I can best serve you. 799 00:46:25.000 --> 00:46:26.700 This is a super important topic. 800 00:46:26.920 --> 00:46:30.020 And I hope you feel the weight of it, 801 00:46:30.340 --> 00:46:34.860 both for your business and just for the kingdom of God, 802 00:46:34.980 --> 00:46:37.800 for just doing what you're here on earth to do 803 00:46:37.800 --> 00:46:40.440 for your divine purpose, right? 804 00:46:40.440 --> 00:46:42.140 So has this been helpful? 805 00:46:42.520 --> 00:46:44.580 Is this something that really helps you? 806 00:46:44.620 --> 00:46:46.460 Because I'm so passionate about this. 807 00:46:46.820 --> 00:46:48.740 And it's so much that I, you know, 808 00:46:48.740 --> 00:46:52.140 I've already tried using two sessions today to cover it. 809 00:46:52.140 --> 00:46:54.100 And I've just touched the surface of it. 810 00:46:54.360 --> 00:46:56.260 So we'll keep the conversation going. 811 00:46:56.520 --> 00:46:58.480 But I'm gonna stop now on the recording 812 00:46:58.620 --> 00:47:00.500 and just spend time with you guys.