WEBVTT

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All right, welcome guys, we are live going YouTube and X

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and we're just doing our weekly team training at Enovo.

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And so here we're just gonna keep working through

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training our team and potentially future team members

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on some of our process and how we do things.

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We are building, we're a product agency,

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building a number of different products for ourselves

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and then also building products for clients.

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And so we're leveraging the shape up process,

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we're highly leveraging like AI, of course.

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And so we're gonna teach you kind of what we're doing

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in real time and you guys can kind of follow along.

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If you have questions, you can always drop comments.

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And then we typically do this for like 20 minutes

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and then we'll jump into some team chat after this.

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So today I wanna just talk a little bit about

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this journey of kind of what I'm calling

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human deep learning in the age of AI.

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And so we now have information,

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access to all information, one prompt away.

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We essentially have like, AI has a PhD in everything.

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It just needs to be told kind of how to,

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what to do and you kind of need to give it some guidance.

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So the skill here is always like,

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every time AI comes in at one level,

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like you have to kind of, in your mind,

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you're now getting a promotion.

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So you went from developer to senior developer.

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If you're like, it starts to do more of that job.

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Now you're like helping more with like product management

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or the business side or whatever.

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Like you're kind of working your way up the ladder

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and having AI kind of fill in behind you.

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So no matter what your task is,

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even if it's administrative, like take yourself as like,

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okay, I'm an operations person now

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and I'm gonna delegate all these things to AI

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to help me with my job.

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So in that age, when all the information is right here

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at our fingertips, how do we actually learn things?

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Because now it's like, well, do we need to learn?

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And I've been going on this very interesting

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but parallel journey and in no way,

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like do, does this sort of connect with business

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or I didn't do this because of business,

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but I set out in 2021 or 22 to go get my pilot's license.

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And so I've always loved flying.

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I've always loved aviation.

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And our daughter was born in April.

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And I realized I was like, man, we are,

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we're only ever losing margin in your life.

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So like you get a girlfriend, you get married,

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you have kids, like your margin just shrinks down

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and down and down until you kind of look back.

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And like when we were, had our first kid,

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we're like, man, what did we do with our time?

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Like before we had kids, like we just had all this free time

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and we had literally endless amount of margin.

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Then we have a second kid and it kind of like builds.

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So you kind of lose margin as you go.

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So I kind of saw that trajectory and I was like,

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I'm either going to become a pilot now

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and put the time in now and do this,

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or it's probably gonna be when like our girls are 18.

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And I was like, why would you wait all that time?

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And I also like to think about things.

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This is sort of like a tangent, but also somewhat related.

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Like finding topics and interests and hobbies

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is extremely powerful because one,

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it gives you time to reset all the, you know,

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and if you're trying to build things like on a computer,

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try not to make your hobby building

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slightly different things on a computer.

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If you know what I'm saying,

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like do something a little bit different

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kind of stretches you.

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And so it's healthy for a number of reasons,

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but I didn't have a hobby for a while.

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And I, that was very unhealthy.

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And I was like, I don't need a hobby, works my hobby.

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And that was kind of my line.

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And I kind of wore it like a badge of honor,

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but that's not a smart thing to do.

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So you need a hobby, something different.

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And I would also advise you, like sometimes in business,

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there's like, oh, I'm gonna become a pilot.

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It's gonna teach me how to like run a business better.

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Right?

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Like, no, that's putting like stupid pressure on yourself.

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Like just enjoy it for what it is.

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I'm not trying to like, however, in this case,

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there are some similarities I'm gonna like point out today

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that I have learned in that process.

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So one, like this is a tangent, but have a hobby for sure.

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That's something that's healthy to do, but also enjoy.

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And also like when you're picking something,

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I always kind of ask myself,

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like what's the thing I would be doing?

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What's the hobby I would have?

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Let's say if I had like sold my business,

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I made tens of millions of dollars in the bank.

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And I'm just kind of like sitting on a Monday,

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like what would I actually want to go do?

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Well, for work, I'd like to be doing exactly

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what I'm doing today.

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Like building cool products, working with awesome people,

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awesome clients, awesome team members,

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and then coaching and teaching our process.

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It's like, oh, that's what we're doing right now.

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And if for like fun and a hobby, like I'd probably be flying.

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Like even if I had enough money to buy a private jet,

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I would still want to go learn.

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how to fly my own plane.

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Like there's just something really cool about it.

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So it's not for everybody, um, but it is exciting for me.

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So I was like, well, that stuff sometimes is a lot more, it's

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a lot closer than you think.

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So like, I don't want to wait until I'm like in my fifties to go then start

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doing, living the dream, if that makes sense.

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So that's a whole nother talk.

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But the point is I went and I was like, cool, I'm going to go be a pilot.

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So started out like, this is great.

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There's a lot to learn.

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I did a first discovery flight and I kind of got like, okay,

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this is the really fun thing.

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It's, it's really fun.

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Um, it gets a little hard, but like, I need to kind of navigate

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like how, um, I'm learning this.

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And then I started to do some of the book learning and stuff along the way.

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And for two or three years, I'll say for the first three, three or four

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years of doing this, I kind of just went in these cycles of like getting

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kind of good and then I would leave it for like a few months and I would

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come back and try to like build up that skill again, and then I was

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kind of like enjoying the fun parts of it, but not actually doing the real work.

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I wasn't actually going deep enough into the learning to make forward progress.

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And so this year I was like, I got to finish this by the end of the year,

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because now it's going on like four years.

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And if you were trying to like become a private pilot from not having any

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knowledge to like, you know, passing your check ride, you can, you could

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technically do that in 30 days.

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Other people that do it in a couple of months.

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Um, it's, it's not four years.

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It's definitely not like an entire, uh, you know, four year degree.

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It's, this is something you can do in a couple of months.

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I've just extended it so long.

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Um, and of course I'm doing it as a hobby, so justify not doing it at certain times.

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So anyway, this is where we are.

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So this year I decided I was going to go deep, going to figure this stuff out.

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And so when you get into this, there's this like really fun.

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Um, book called the far aim.

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And it's this massive textbook with like tiny little prints of all the FAA

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regulations and basically how to fly a plane and like best practices and all

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this stuff, you basically have to learn a lot of these different things.

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Um, in addition to that, I like bought these note cards.

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I have 350 note cards here that I'm like aggressively trying

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to memorize in the next two weeks.

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Um, and so all that to say, like, I went deep and I, and I would want to be able

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to like pick up any note card and answer a question they have this thing.

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Um, when you become a pilot, you don't just take a multiple choice test and

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then they hand over like your license.

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That would be terrifying if you were flying with abuse because it has to be

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regulated, um, the FAA and people there have delegate have to basically say, Hey,

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you are approved and we trust you.

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And now the public can fly with you and we say that you're a safe pilot.

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So I love that idea of like in the age of like hacking and finding AI to like

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do different things, like this was a very concrete thing.

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You either are a pilot or you're not like you either get

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the license or you didn't.

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And so it's very, um, black and white and there's no hacks.

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There is no scheming.

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There's no hacks.

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There's no, you just got to either go deep and learn the thing

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or you, you didn't pass it at all.

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So, um, I was like, I decided I'm just going to go deep and actually figure this out.

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So I wanted to show you this little graph that I found.

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I thought it was pretty helpful.

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Um, this is pretty true and you can apply this to pretty much any, um, thing.

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So the, you got experience and time.

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So as time goes on, like you're like, yay, this looks like fun.

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Like, and then you're like, Oh, this is kind of hard.

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And then you're like, I don't know what I'm doing, but I'm going to keep going.

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And you're like, cool.

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I think I got it.

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Or no, I definitely didn't.

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Okay.

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I don't know anything.

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And then it kind of creeps up all the way to like, okay, I think I've

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actually arrived at something that's like, as time goes on, I've

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actually hit that experience.

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And this year we did this right.

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With, um, with, uh, our product, you know, uh, management.

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So we, we, uh, we were doing shape up.

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We all read the book.

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We're like, this is pretty good.

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I was like showing people, teaching our team.

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I was teaching clients.

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I was, you know, uh, basically like, Hey, we've got it.

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And we're coaching people on it.

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We're so good at this.

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And then we had Ryan Singer come in for a few sessions with us.

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And he first, he was like, we're going to do a three hour session.

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So I was like, okay, that's, that's intense.

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So like immediately, you know, in our mind, we're like, Oh, let's

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like sketch something out in 30 minutes.

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Let's do something in 45 minutes.

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And so he was like, let's go and do this one tiny piece and

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spend three hours on it.

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And so immediately our whole.

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Uh, paradigm kind of shifted as far as like, how did, like, we actually

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have to go very deep and we got very, very, um, like meaningful movements,

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but what we would have done maybe, you know, in an hour, he was taking maybe

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multiple three hour sessions to go through and we're like, wow, there's

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like a different way of doing this.

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That is slowing down, actually going really, really, really deep

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into this one product feature.

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And that's when we kind of realized like, Oh, we, we thought we were

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like, you know, an eight or nine out of 10.

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What we didn't realize is the scale was from zero to a hundred.

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So we actually were like, you know, eight or 9% there.

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We weren't like, you know, uh, 80, 90% there.

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It was, we were off by like a huge multiple.

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And so as we go to deepen these subjects there, it's also kind of fun

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because the process actually gets interesting and fun.

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And when you kind of learn that craft and you get a little bit curious about it.

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And so, um, same thing, like as, as I've gone through the pilot stuff,

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like I'm actually going deep now and I'm actually learning a lot more

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about weather patterns and regulations and how, like the mechanics of work.

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And you kind of, you go deep enough and it's not just kind of memorizing, like

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here's the definition of this thing.

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It's like, Hmm, I wonder how a carburetor works and going on YouTube and watching

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like a 45 minute video, the debrief, like diagram, like, how does a carburetor work?

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And this can be applied for everything.

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Like if you get curious, uh, let's say you're taking on a new technology.

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We're, we're kind of delving into this world of, of rag, uh, you know,

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um, agents, uh, for, for some AI things.

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And so like, I've been going deep on these deep dives, like for

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learning what this is, how does it work?

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What are the mechanics?

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It's not enough to just like prompt AI to go build the thing.

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And then like, wonder why it doesn't work.

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Um, it's going deep and you actually understanding it because once you

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understand it, you can then instruct the AI to go, uh, and be extremely powerful.

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Um, with that.

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So, um, it's basically getting away from the center surface level area.

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Cause we can all be sort of good at a lot of things today.

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And with AI, it kind of make up a lot of the difference.

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Um, but if you go deep and you learn these different, um, processes, you

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actually learn how to think about the problem differently.

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And, um, especially if you're doing a feature or a bug, you're really

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learning from a client, like what really is the problem that's happening here.

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We're going way deep.

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It's not just that you need a button here and you want this, like, uh, you know,

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this project requirements stock built, kind of going a few layers deeper as we

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call founder therapy and kind of understanding what does this person,

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what, what does this customer need?

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What are they trying to actually accomplish?

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What is the outcome they're looking for?

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Um, and then how do we get there as fast as we can with this most simple

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and most elegant solution, uh, possibly.

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Cause typically as you learn and you actually understand this, it's being

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able to turn around and actually explain it to someone else that's

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really means you understand it.

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So having to teach someone this thing.

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So, uh, that's why we're doing training here, having different

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people jump on and, and, and train as well.

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And, um, I think that when you can kind of explain it to someone else,

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you really do have mastery of it.

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Um, and so, uh, there's a difference.

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There's two tests that happen when you're doing your pilot's license.

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There's this, um, knowledge test, which is you go into a testing room, you've

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got two or three hours and you answer a hundred questions, it's all multiple

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choice and just get a grade back.

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Um, so I studied a bunch, memorized everything, and that's very much like

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this kind of rote memorization, uh, technique where you just, you know,

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the definition you plug in the, the, you know, uh, response and you just

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see if you got it true or false.

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I mean, you got it correct.

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Um, when you do the final check ride, you do this thing called an oral exam.

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So you sit down, uh, with this, uh, instructor and for two or three

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hours, they just interview you and you can, it's just, you know, uh, it, you

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can use a book and you can reference material if you need to, but you need

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to really actually understand this.

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It's not just giving back a definition.

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It's going deep and they'll kind of in a true interview fashion.

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If you kind of will kind of pull it one thread and kind of something seems

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shaky, they'll just keep going deeper down until see how deep you can go to

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understand how this thing actually works.

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And a lot of the times, like you've, if you've heard of, uh, uh, Elon Musk,

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we'll talk about going back to first principles.

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If you can understand sort of the first principles of something, and here's

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why, you know, a wing creates lift and it actually keeps you in the air.

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If you kind of understand, um, how this, um, uh, Bernoulli's effect works.

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For example, you kind of get down to these sort of basic principles, then

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everything else, you can kind of build that on top of that foundation.

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And we did this a lot with, with the product side.

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Like once we kind of learned these tools, we knew how to do framing and

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we knew how breadboarding worked.

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And we went really deep on the process as a team, and we weren't afraid to

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spend a lot of time to what maybe at the beginning seems like C like a small

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progress.

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Um, and so taking that time to, to invest in ourselves, to go deep and to learn

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this, um, these are the skills that like, that, that, that is going to make you

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extremely competitive in today's market because everybody has access to AI, but

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I guarantee you, everybody's willing to just go surface level and you go deep on

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something.

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It puts you in a totally different, um, puts you like leaps and bounds, like

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ahead of everybody else.

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Um, because you both have access to the same AI tools, but if you have that

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knowledge and that, um, the, you know, years of experience and you are actually

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a senior developer and you've, and you've, uh, led other developers and you've

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reviewed other work, you can go so much further, um, to leverage AI than if

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someone's just, just kind of vibe, like a founder's vibe, coding an app.

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Right.

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Um, so, um, yeah, that's, that's kind of the main thing.

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I just want to skim through here.

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See if I had, um, any.

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other things I wanted to share, but yeah, just basically don't be afraid. I was calling this

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human deep learning and we talk about deep work. So I think these sessions are going to happen

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inside of deep work is where you get the deep learning. It's not a scrolling on your phone,

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seeing a reel about some new tech stack thing or whatever, and then that's how you learn something.

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That is surface level, of course. It's watching the 45 minute deep dive. It's watching the three

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hour deep dive video on this. I remember when we first got into AI and we first got into how

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to leverage it in our business. Sahil from Gumroad had put out some three and four hour

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live streamed videos where he just went piece by piece and walked through how they did their

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actual work. And most people are not going to invest three or four hours in that. And I did,

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I took time, I watched their whole thing and I learned how they were actually doing it in

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their company. So don't be afraid of some deep work sessions, spending some time on the stuff.

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If you are going into a new topic, a new tech stack, take the time, figure out how it actually

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works, figure out people are leveraging it. What's the pros, cons of it? Become an expert

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in that thing. We're diving into the world of like rag AI solutions and that's something I'm

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going deep in. And I'm also using AI to teach me things. So that's also very helpful is

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having it ask dumb questions. You can ask it dumb questions. You may not ask in a comment somewhere,

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you may not ask it to a colleague, but you can ask AI some pretty dumb questions.

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If you're a fan of The Office, it's Michael Scott who's trying to figure out what a surplus is and

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either like, hey, explain it to me like I'm seven. And the accountant explains it and he's like,

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I don't understand, explain it to me like I'm five. And that same thing is like, you haven't

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dumb it down for you until you're like, okay, I get it now. I understand the core things.

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And a lot of the times, when you're going into a new topic that you're not familiar with,

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it is just learning the language. That is the main thing. One of the concepts I learned was

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when you're learning a new topic, if you can just learn the definitions and the language

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and the vocabulary of that topic, it all of a sudden kind of unlocks everything.

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So just push through. It sounds all like jargon. It sounds very confusing at first,

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but when you kind of get push paths and you go deep, you are going to kind of start to learn

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things at a new level. So yeah, I would say don't be afraid of going deep.

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Give your time. If you're planning out a new feature or some new tech, a new build of something

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and you don't have mastery of that topic, that's something that's part of the context of this.

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It's not necessarily a problem, but it's something that's worth mentioning. And don't assume that,

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like, oh, I'm just going to kind of fake it and I'll figure it out. I don't want to be found out

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or embarrassed that I don't understand this thing. If you're taking on a four-week or two,

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four-week project on something and you don't understand how a certain technology works,

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let's build a week or two in there to become an expert in that thing or at least get a

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substantial amount of information into it, because that is part of the learning process.

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Someone has to go and dig in and figure this out on behalf of the client or whoever's funding the

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feature. And so I just want to make sure that we don't, one, we have an honest representation of

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ourselves as far as if I was sort of skimming the flight textbooks, if I was sort of doing that and

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I was like, hey, guys, who on the team wants to go for a flight with me? I don't exactly have my

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license, but I get the gist. It's going to be fine. It's all good when you're working on a

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project. I don't know if I'd get in a plane with you and be thousands of feet in the air.

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So it's one of those things where just being honest and kind of real honest look at where we

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are, what do I actually understand? And I've always taken the viewpoint that we are all

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learning. No one's actually landing at mastery of building software. Because as soon as you hit it,

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it's just another level. There's just always going to be another level. Even in running a

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business, you're like, cool, I'm going to build my business and I make six figures in a year.

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I'm crushing it. Now I'm going to try to make a million dollars in a year. And as soon as you do

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that, immediately it's like, let's try to do five. And if you're like, do five, then you're like,

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let's do 10, 10, let's do 50, 100. And just like, it never ends. So there's no one who's

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mastering business. There's no one who's like,

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mastering building apps. There's no one who's like even mastering flying a plane. Every single time

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you fly, you're learning something. It's just being in this mindset of always improving,

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always refining and going deep. And the sooner you just deal with all, overcome all that

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resistance and just decide, okay, I'm going to go deep and just start diving into the three hour

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videos and watching the lecture and actually doing it and prototyping and all that yourself,

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that's when you kind of learn, it kind of fast tracks you on that path of actually

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getting substantial knowledge in there. Because a lot of times we can just keep avoiding it.

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And we're like, I'll just kind of learn enough. And I kind of was like just enough to get by.

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And I had this mindset for years. And it works in school, whole nother topic. But this is why school

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is a horrible idea in general, especially college, I wouldn't recommend it. But I don't think I

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probably go to school, I mean, to a college, because this is something that's so easy to just

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remember and regurgitate knowledge and not actually have deep understanding or learning sort

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of the life skills that you need. And so I was able to skim through school that way. And that's

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what's really fun about learning how to fly is you can't have any hacks, like you can't hack this.

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There's no shortcuts, there's no scheming, there's no like workarounds. And AI can only get you that

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far. Like I have AI, I'm using it to help me like quiz and stuff, but it's pretty dumb. Like

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you'll quickly realize that it's knowledge. And once I'm now like able to correct chat GPT on

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like some of the regulations, now I'm like, I think I'm starting to understand this.

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And I'll like question certain requirements. So that's kind of maybe how like what going deep

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actually means. So that's what I encourage you, don't be afraid to jump in. Again, kind of look

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at, you could probably plot this out, this little graph on a lot of different topics. And of course,

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the whole thing is a fun journey, I'll say, but you know, most people are kind of stuck in this

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level. And they're kind of stuck in this sort of, you know, 50, 60% experience. And this is where

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like sort of vibe coding lives in this world is people like jump on replit, they jump on lovable,

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they throw a couple prompts in and like, hey, I just built an app in a weekend. And there's some

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value to it, like amazing that we can do that today. But actually building software and learning

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how to build a product that people will pay for and use and how do you get them to come back and

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engage in the app? And how do they actually solve your users problems? And how do you market it?

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How do you sell it? How do you price it? Like, that's actually what's involved in sort of

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building an app or building a product, you know, in 2025. And yes, AI can help you with all those

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things. But it is kind of this extra knowledge of going kind of deep on these topics. And of course,

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just doing it and kind of learning on the job. So let's help maybe a bit of a ramble, but I wanted

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to share this. It's very real this week, because I'm in book learning, studying, learning a lot

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to try to get this checkride done behind me. So awesome. We'll switch over,

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jump into some discussion here. But thanks for joining us. And we'll see you on the next one.
