WEBVTT 1 00:00:01.960 --> 00:00:05.260 All right, and welcome to Office Hours. 2 00:00:05.680 --> 00:00:09.320 We meet every Thursday, 9 a.m. Pacific Standard Time. 3 00:00:09.940 --> 00:00:13.620 And Office Hours is the time that you come, 4 00:00:13.880 --> 00:00:15.300 as a Prosper Leader member, 5 00:00:15.800 --> 00:00:17.720 to get your business questions answered, 6 00:00:17.980 --> 00:00:22.460 to bounce things off, to get ideas from me 7 00:00:22.460 --> 00:00:23.460 and from each other. 8 00:00:23.760 --> 00:00:27.760 And you can showcase things and have others look at it 9 00:00:27.760 --> 00:00:28.520 and get feedback. 10 00:00:28.520 --> 00:00:30.720 So that's the purpose of Office Hours. 11 00:00:31.080 --> 00:00:36.920 It lets you stay connected between coaching with me, 12 00:00:36.960 --> 00:00:38.200 if you're coaching with me. 13 00:00:38.840 --> 00:00:40.300 So lets you stay connected. 14 00:00:41.680 --> 00:00:43.340 So welcome, welcome, welcome. 15 00:00:43.940 --> 00:00:46.360 And of course, as a Prosper Leader member, 16 00:00:46.420 --> 00:00:47.920 we're connecting heaven and earth. 17 00:00:48.080 --> 00:00:50.800 Wednesday, heaven with a Prosper Power Hour, 18 00:00:51.000 --> 00:00:53.600 our prayers, our promises, our principles, et cetera. 19 00:00:53.600 --> 00:00:57.340 Thursdays, earth, our strategies, our systems, 20 00:00:57.540 --> 00:00:59.180 our structure, right? 21 00:00:59.180 --> 00:01:01.520 So that both are being tended to. 22 00:01:02.380 --> 00:01:07.160 So the question just came up before we started. 23 00:01:08.640 --> 00:01:13.500 And that was around having a CRM, 24 00:01:13.940 --> 00:01:17.220 Customer Relation Management System, okay? 25 00:01:17.580 --> 00:01:21.720 And such as, let me just see people trying to come. 26 00:01:21.720 --> 00:01:22.760 Oh, okay. 27 00:01:22.760 --> 00:01:23.880 Look at one of our members, 28 00:01:24.100 --> 00:01:26.320 Natalie is in Ghana on a mission trip. 29 00:01:27.480 --> 00:01:27.480 30 00:01:29.420 --> 00:01:30.660 Okay, wonderful. 31 00:01:31.000 --> 00:01:32.060 People trying to get in. 32 00:01:34.080 --> 00:01:34.080 33 00:01:36.740 --> 00:01:41.440 I am, first of all, about simplicity. 34 00:01:41.680 --> 00:01:43.440 Let's just talk about that. 35 00:01:43.600 --> 00:01:46.060 Rule number one, simplify. 36 00:01:46.900 --> 00:01:49.080 Now Saturday at 9 a.m. 37 00:01:49.080 --> 00:01:52.540 in the Total Soul Prosperity Facebook group, 38 00:01:52.760 --> 00:01:55.880 I'm gonna really focus on this as far as time. 39 00:01:56.640 --> 00:02:01.460 And so one of the first things to do 40 00:02:01.520 --> 00:02:05.860 is to look at what we can delete 41 00:02:07.160 --> 00:02:10.340 that it is not producing profit or peace right now. 42 00:02:10.820 --> 00:02:14.680 We just delete it, it's gotta go, okay? 43 00:02:15.280 --> 00:02:16.700 What can we delegate? 44 00:02:17.580 --> 00:02:19.600 There's someone else who can do it 45 00:02:19.600 --> 00:02:22.260 and we can take that time, buy back our time 46 00:02:22.260 --> 00:02:24.360 and use that time to do things 47 00:02:24.360 --> 00:02:26.680 that produce profit and peace, okay? 48 00:02:26.880 --> 00:02:28.380 What can we delay? 49 00:02:29.000 --> 00:02:31.060 It's great, but it's not for this season. 50 00:02:32.360 --> 00:02:35.060 And what must we do? 51 00:02:35.760 --> 00:02:38.580 And what we must do in this season 52 00:02:38.580 --> 00:02:41.280 are those things, if you're in business, 53 00:02:41.620 --> 00:02:45.040 that are either getting you new clients 54 00:02:45.040 --> 00:02:46.720 or serving your existing clients, 55 00:02:46.760 --> 00:02:49.120 they've gotta be generating revenue, okay? 56 00:02:49.680 --> 00:02:54.780 And so in the avenue of getting clients 57 00:02:54.980 --> 00:02:56.960 and nurturing clients, 58 00:02:57.820 --> 00:03:00.540 email comes to the top of the list, okay? 59 00:03:00.880 --> 00:03:04.140 In addition to the Ds, I add automate. 60 00:03:04.340 --> 00:03:06.540 That's the reason I started with those Ds 61 00:03:06.540 --> 00:03:08.760 is what are the things that I can just automate 62 00:03:08.760 --> 00:03:12.600 so I'm not using my time to manually do it, okay? 63 00:03:13.580 --> 00:03:16.500 In the Prosper system, I go through all of this. 64 00:03:16.700 --> 00:03:19.500 This is all under S, simplify, right? 65 00:03:19.500 --> 00:03:22.420 To create space for what really matters. 66 00:03:22.560 --> 00:03:25.160 So we're focusing on simplifying to create space. 67 00:03:25.860 --> 00:03:27.760 So one of the ways that we talked about 68 00:03:27.760 --> 00:03:29.420 in the last couple of weeks simplifying 69 00:03:30.100 --> 00:03:33.660 is not having multiple tech everywhere 70 00:03:34.140 --> 00:03:36.460 that's not connected to each other 71 00:03:36.580 --> 00:03:39.140 and that you're running from this tech to that tech 72 00:03:39.140 --> 00:03:40.860 and trying to manage all of those. 73 00:03:40.860 --> 00:03:42.700 Bring it all into one place. 74 00:03:43.380 --> 00:03:45.880 So one of the most fabulous ways I found to do that 75 00:03:45.880 --> 00:03:49.200 super inexpensively is Coach Accountable, okay? 76 00:03:49.200 --> 00:03:54.420 So I do my scheduling, my billing, my creating links, 77 00:03:55.100 --> 00:03:58.880 my groups, my client servicing, my having, 78 00:03:59.440 --> 00:04:00.900 everything can be in there, 79 00:04:00.900 --> 00:04:03.900 your contracts, your files, all of that, right? 80 00:04:03.900 --> 00:04:06.480 You can have courses in there, okay? 81 00:04:06.480 --> 00:04:09.760 So the question came up with Coach Accountable, 82 00:04:09.760 --> 00:04:12.920 is that sufficient for email? 83 00:04:13.820 --> 00:04:17.560 And the answer is yes and no, okay? 84 00:04:18.140 --> 00:04:20.540 It's not a sophisticated CRM, 85 00:04:21.420 --> 00:04:24.780 but it definitely has email capacity. 86 00:04:25.420 --> 00:04:28.300 So how do you work around that initially 87 00:04:28.300 --> 00:04:30.840 if you're just trying to get started without extra costs, 88 00:04:31.040 --> 00:04:33.880 without getting bogged down with tech, how do you do that? 89 00:04:34.640 --> 00:04:38.960 Well, when people click on your link 90 00:04:39.600 --> 00:04:42.640 for whatever offering and engagement that you created, 91 00:04:43.760 --> 00:04:46.260 you get to choose if you want them automatically 92 00:04:46.260 --> 00:04:47.220 to go into a group. 93 00:04:47.320 --> 00:04:49.180 You just click that box for group. 94 00:04:50.060 --> 00:04:53.620 So then you have groups for people 95 00:04:53.620 --> 00:04:55.140 that have signed up for things. 96 00:04:55.800 --> 00:04:58.400 So for example, I have a group for people 97 00:04:58.400 --> 00:04:59.980 that are registered in Prosper. 98 00:05:00.000 --> 00:05:10.900 leader membership. So once I have a group, I can click and I'll just show that again so it's on 99 00:05:10.900 --> 00:05:22.500 the screen and you guys know what I mean by that. So in your active clients and you've got groups. 100 00:05:23.220 --> 00:05:28.060 So one of my groups, like here's a group of all the people that were in the partner with 101 00:05:28.060 --> 00:05:34.960 Masterclass and I can continue communication with them. I can do follow-up and nurture sequence and 102 00:05:34.960 --> 00:05:40.380 things like that. So when you do an event, when you do a lead magnet, make a group on that and 103 00:05:40.380 --> 00:05:46.140 then you can continue to reach out. Offerings. So when people are part of my Prosper Leader 104 00:05:46.240 --> 00:05:52.540 Membership, I like sending reminders. I like sending the replays after. I can do that with 105 00:05:52.540 --> 00:05:58.360 the click of the button. I go to my groups. I click plus. Well, no, I don't want to add a new group. 106 00:05:58.440 --> 00:06:06.940 I'm sorry. Let me not do that. I didn't mean to do that. I open up the group and once I open up 107 00:06:06.940 --> 00:06:16.000 the group, there is group stream. I click on the group stream. I have a lot of options and one of 108 00:06:16.000 --> 00:06:20.520 the options, I might want to send them session notes. I might want to send them a worksheet. 109 00:06:21.520 --> 00:06:29.740 I might want to send them a file. But I use this one, which is message. And when you 110 00:06:29.740 --> 00:06:36.820 click on message, that essentially is an email. And you can, there is the code client first name. 111 00:06:37.280 --> 00:06:44.680 So it's personalized. So you could put hey and that code, it'll go hey Marisa and then 112 00:06:44.680 --> 00:06:51.080 write your email. There's a little button to enable formatting, which allows you to, 113 00:06:51.080 --> 00:06:57.780 you know, use different as far as, you know, fonts and sizes and insert hot links in there. 114 00:06:58.380 --> 00:07:03.240 Insert an image in there. Insert a chart. Like you could do anything you want. Make it a 115 00:07:03.240 --> 00:07:10.220 sophisticated, nice email with your branding. And so that's sending out a group email, which 116 00:07:10.220 --> 00:07:21.780 essentially then is doing a CRM function. Simple, cheap, no extra cost. Now, if we start really 117 00:07:21.780 --> 00:07:28.880 segmenting our list so that, you know, we have tags and we have different lists for different 118 00:07:28.880 --> 00:07:38.080 things, then we upgrade to a CRM. And I use ActiveCampaign. It's probably the best out there. 119 00:07:38.080 --> 00:07:44.440 Any reputable company is primarily using it unless they're using some other kind of integrated 120 00:07:44.440 --> 00:07:50.980 systems. In other words, there are expensive integrated systems like Coach Accountable, 121 00:07:52.380 --> 00:08:00.700 Infusionsoft, GoHighLevel, all of those. I could list a whole bunch of them. And they have a CRM 122 00:08:00.700 --> 00:08:05.760 function in, you know, in what they're doing. So then stay in that system if that's what you're 123 00:08:05.980 --> 00:08:12.320 But if you're using Coach Accountable, can we meet most of our email needs? Absolutely. Yes. 124 00:08:12.720 --> 00:08:18.880 If we're wanting to really segment, then go. And my recommendation is ActiveCampaign. So hopefully 125 00:08:18.880 --> 00:08:24.900 that answers that question. I probably can get you something free on ActiveCampaign. 126 00:08:26.520 --> 00:08:31.640 Let me know and I'll send you a link. And of course, if you haven't used Coach Accountable, 127 00:08:31.640 --> 00:08:39.260 I get you a month free with that and let you try it first. So great questions. Now, 128 00:08:39.260 --> 00:08:42.520 let's talk about email for a second while you're asking that question. 129 00:08:43.840 --> 00:08:52.220 Email has become incredibly important. Let me give a third thing really quick, 130 00:08:52.360 --> 00:08:59.260 just because God just put it on my mind. There's another workaround with email that 131 00:09:00.220 --> 00:09:08.840 people are using that if your means of communication is a lot of writing, 132 00:09:10.160 --> 00:09:14.400 maybe you're thinking about publishing a book, maybe you love doing blogs, 133 00:09:14.940 --> 00:09:22.500 maybe like writing is one of your main ways of outreach. I also would consider Substack. 134 00:09:23.060 --> 00:09:31.980 OK, now Substack, get in there free. It's got some extra perks to it. It goes directly to your 135 00:09:32.380 --> 00:09:39.180 list's email, but there are no algorithms like normal email senders. Like when I started, 136 00:09:39.300 --> 00:09:44.100 when you start something like ActiveCampaign, you want to really create a clean list. You 137 00:09:44.100 --> 00:09:49.600 want to get a lot of engagement. It's like social media. You want it really to get through and not 138 00:09:49.600 --> 00:09:56.420 up in their spam or their promotions where they're not reading. You want it to go straight 139 00:09:56.420 --> 00:09:59.980 to their important and that has to do with how clean once you. 140 00:10:00.000 --> 00:10:01.160 do create a list. 141 00:10:01.460 --> 00:10:03.320 That's a whole other conversation. 142 00:10:03.740 --> 00:10:07.180 However, Substack is a really interesting way 143 00:10:07.180 --> 00:10:10.460 to work around it because it goes directly to their email. 144 00:10:11.140 --> 00:10:13.560 And it has a lot of opportunities. 145 00:10:13.800 --> 00:10:15.740 You can get subscribers and collect money. 146 00:10:16.800 --> 00:10:19.600 So if you're adding value every week 147 00:10:19.600 --> 00:10:22.160 and you want to collect money, that's 148 00:10:22.160 --> 00:10:26.380 another great option for you that we could explore. 149 00:10:28.800 --> 00:10:34.100 So email, at absolute minimum, you absolutely 150 00:10:34.100 --> 00:10:37.380 have to be sending out a newsletter once a week. 151 00:10:38.840 --> 00:10:41.920 If you're not emailing once a week, 152 00:10:42.000 --> 00:10:43.680 you're so far gone on the list. 153 00:10:44.620 --> 00:10:48.360 Most people are emailing every single day, often multiple 154 00:10:48.360 --> 00:10:48.980 times a day. 155 00:10:48.980 --> 00:10:51.200 And you're like, I don't want to burn out my list. 156 00:10:51.280 --> 00:10:53.000 Well, that's what you're up against. 157 00:10:53.020 --> 00:10:54.200 That's what everybody's doing. 158 00:10:56.400 --> 00:10:58.520 So of course, you don't want to burn out your list. 159 00:10:58.700 --> 00:10:59.580 You want to add value. 160 00:10:59.780 --> 00:11:00.540 You want engagement. 161 00:11:00.900 --> 00:11:02.820 You want them happy to hear from you. 162 00:11:03.660 --> 00:11:05.720 I don't get very many unsubscribes. 163 00:11:06.700 --> 00:11:09.520 And that lets me know that I'm staying on track. 164 00:11:09.620 --> 00:11:10.820 You will get some unsubscribes. 165 00:11:11.120 --> 00:11:13.120 And you want that because you want a clean list. 166 00:11:13.220 --> 00:11:15.520 If they're not interested, if they're not engaging, 167 00:11:15.660 --> 00:11:17.420 it hurts you having them on your list. 168 00:11:17.540 --> 00:11:20.780 The idea is not to have a big list, but an active list. 169 00:11:20.820 --> 00:11:21.540 Big difference. 170 00:11:21.540 --> 00:11:22.220 OK? 171 00:11:22.880 --> 00:11:25.680 So people that are buying lists and they've 172 00:11:25.680 --> 00:11:28.260 got full lists of just crap leads 173 00:11:28.260 --> 00:11:31.140 that aren't their ideal clients are hurting themselves, 174 00:11:31.400 --> 00:11:31.700 actually. 175 00:11:32.420 --> 00:11:32.820 OK? 176 00:11:33.500 --> 00:11:37.800 So at minimum, a value add newsletter. 177 00:11:37.840 --> 00:11:39.760 That doesn't have to be long. 178 00:11:40.320 --> 00:11:42.540 It can be a couple of paragraphs. 179 00:11:44.600 --> 00:11:48.360 And I recommend you create a template for your newsletter 180 00:11:48.880 --> 00:11:51.040 so all you do is fill in the blanks. 181 00:11:51.780 --> 00:11:56.880 And so starting in 2012, I have not neglected, 182 00:11:57.100 --> 00:11:59.380 those of you who've been around and are long timers, 183 00:11:59.780 --> 00:12:03.420 I have not neglected sending out a newsletter every Sunday 184 00:12:03.420 --> 00:12:04.040 at noon. 185 00:12:04.320 --> 00:12:06.000 So you're going to set a time. 186 00:12:06.680 --> 00:12:09.060 And you're going to be consistent with that time. 187 00:12:10.080 --> 00:12:11.520 People really like that. 188 00:12:11.520 --> 00:12:14.580 It's good for you, good for them. 189 00:12:15.280 --> 00:12:15.920 OK? 190 00:12:15.920 --> 00:12:18.440 What gets planned, what gets scheduled, gets done. 191 00:12:19.060 --> 00:12:20.620 And you're not thinking about it. 192 00:12:20.620 --> 00:12:21.480 It's not weighing on you. 193 00:12:21.520 --> 00:12:23.540 And you're not like, oh, shoot, three weeks just passed 194 00:12:23.540 --> 00:12:24.720 and I still haven't done a newsletter. 195 00:12:24.880 --> 00:12:25.080 Right? 196 00:12:25.080 --> 00:12:27.600 We don't want that kind of keep it up in our head stuff. 197 00:12:28.480 --> 00:12:32.120 We want, we know, I know, it's in my brain, 198 00:12:32.780 --> 00:12:35.500 a newsletter is going out at noon. 199 00:12:35.500 --> 00:12:37.640 I've chosen Sunday to do that. 200 00:12:37.700 --> 00:12:38.960 It's a great time for me. 201 00:12:38.960 --> 00:12:41.440 I'm already spiritually just engaged, 202 00:12:41.540 --> 00:12:44.880 having extra time, reading my Bible, feeling full. 203 00:12:44.880 --> 00:12:48.280 It's a great time then to write from that fullness. 204 00:12:49.240 --> 00:12:51.160 And so I already know that that's 205 00:12:51.160 --> 00:12:52.380 going to happen Sunday at noon. 206 00:12:52.380 --> 00:12:54.940 But you pick a time that you want it to go 207 00:12:54.940 --> 00:12:57.160 this right for your clients. 208 00:12:57.460 --> 00:12:57.900 OK? 209 00:12:58.800 --> 00:12:59.680 That's minimum. 210 00:13:00.340 --> 00:13:05.000 And so like the template I did for years, the template I did. 211 00:13:05.340 --> 00:13:08.100 And then I had a couple of years that I had a copywriter. 212 00:13:08.480 --> 00:13:10.560 But I was always doing my newsletter. 213 00:13:10.700 --> 00:13:12.140 But they did the rest of my emails. 214 00:13:12.860 --> 00:13:15.000 But the template was really simple. 215 00:13:16.100 --> 00:13:20.060 And the template was, did you know? 216 00:13:20.780 --> 00:13:22.460 Because you got to catch them in the first sentence. 217 00:13:22.640 --> 00:13:24.280 So you're either asking questions 218 00:13:24.280 --> 00:13:25.880 or you're telling something interesting 219 00:13:25.880 --> 00:13:27.060 or you're sharing a story. 220 00:13:27.120 --> 00:13:29.040 You got to catch them at the go or they're not. 221 00:13:29.340 --> 00:13:31.420 The subject line is what's going to get them to open 222 00:13:31.420 --> 00:13:33.180 and the first sentence is going to get them to read. 223 00:13:34.220 --> 00:13:35.200 So did you know? 224 00:13:35.240 --> 00:13:37.700 I have that was my template first. 225 00:13:38.000 --> 00:13:40.580 And then I don't remember the order 226 00:13:40.580 --> 00:13:42.280 because I'm going back a few years here. 227 00:13:42.340 --> 00:13:43.340 But did you know? 228 00:13:43.540 --> 00:13:47.180 And then something about what the Bible says about it. 229 00:13:47.180 --> 00:13:48.220 So I bring in the scripture. 230 00:13:49.240 --> 00:13:51.280 And I would have why it matters. 231 00:13:51.660 --> 00:13:53.480 You've got to make sure you're always bringing it 232 00:13:53.480 --> 00:13:54.840 home, why it matters to them. 233 00:13:54.940 --> 00:13:56.620 And I would have what to do. 234 00:13:57.100 --> 00:13:58.540 And so I had those four sections. 235 00:13:58.680 --> 00:13:59.520 It was super easy. 236 00:13:59.720 --> 00:14:00.360 Did you know? 237 00:14:01.400 --> 00:14:01.880 Right? 238 00:14:03.240 --> 00:14:06.740 And then give some scriptural reference 239 00:14:06.740 --> 00:14:10.440 and then help them know why it matters 240 00:14:10.440 --> 00:14:12.140 and how to implement it. 241 00:14:12.160 --> 00:14:12.900 That's a powerful. 242 00:14:13.320 --> 00:14:14.080 People love that. 243 00:14:14.220 --> 00:14:15.740 I got a lot of reads. 244 00:14:17.020 --> 00:14:19.920 So have some kind of format easy for you. 245 00:14:20.020 --> 00:14:23.500 Some people have a format of and it 246 00:14:23.500 --> 00:14:24.640 could be anything interesting. 247 00:14:25.900 --> 00:14:28.960 And in there, you may have your upcoming appointment, 248 00:14:29.040 --> 00:14:30.900 upcoming like if you're doing events, 249 00:14:30.900 --> 00:14:34.360 if you're doing live calls, it's a great place to list that. 250 00:14:34.360 --> 00:14:38.320 You know, so some people like if they have a health, 251 00:14:38.860 --> 00:14:43.100 they might give a health tip or mental health or fitness, 252 00:14:43.220 --> 00:14:46.980 whatever it is, could give them just some value added tip 253 00:14:46.980 --> 00:14:48.420 or recipe or something. 254 00:14:48.840 --> 00:14:54.360 And then can have like what they're where they're speaking 255 00:14:54.360 --> 00:14:56.700 or what they're offering or something, a calendar. 256 00:14:56.700 --> 00:14:58.200 So it can be really simple. 257 00:14:58.340 --> 00:14:59.540 Don't don't make it hard. 258 00:14:59.600 --> 00:14:59.980 Make it ten. 259 00:15:00.000 --> 00:15:05.720 clip that you can stick with. Okay. Does that help? Great 260 00:15:05.720 --> 00:15:07.860 questions. Always, Marisa. I love your questions. 261 00:15:09.560 --> 00:15:11.120 Thank you. Yeah, this is helpful. 262 00:15:11.540 --> 00:15:16.580 Good. Good. Good. Good. Okay. Any other? Yes, go ahead. 263 00:15:16.760 --> 00:15:22.180 I just want to make a comment. I have a really good friend to to 264 00:15:22.180 --> 00:15:25.840 for sure that I know of they don't. They don't look at their 265 00:15:26.780 --> 00:15:30.600 If I send them an email, I send them a text and say, make sure 266 00:15:30.600 --> 00:15:31.900 you look at your email. 267 00:15:32.420 --> 00:15:38.000 Yes. Um, so really great point. Thank you for bringing that. My 268 00:15:38.000 --> 00:15:44.760 rule of thumb. Always. I call it it's a biblical text, but it's a 269 00:15:44.760 --> 00:15:50.080 cord of three strands cannot be broken. A cord of three strands 270 00:15:50.760 --> 00:15:58.320 cannot be broken. Okay. So um, I'm making notes for something 271 00:15:58.320 --> 00:16:04.540 to send you guys. Okay, so the three strands are the most 272 00:16:04.540 --> 00:16:11.700 opened, most read biggest attention is text messaging, or 273 00:16:11.140 --> 00:16:16.700 dming. You want to be very careful and not abuse that. But 274 00:16:16.700 --> 00:16:20.480 we use it strategically, but it's most open, you need 275 00:16:20.600 --> 00:16:24.060 attention. Or maybe you've already got attention. And I 276 00:16:24.060 --> 00:16:27.080 want to make sure like today, I sent you the links, you may not 277 00:16:27.080 --> 00:16:29.820 check your email, let's get the links. So people aren't 278 00:16:29.820 --> 00:16:33.720 struggling to get into this. Okay, so really valuable, not 279 00:16:33.920 --> 00:16:41.280 overusing that. But text messaging, DM. Second, most 280 00:16:41.280 --> 00:16:48.980 important and most used email. Do strategic timing. When you 281 00:16:48.980 --> 00:16:54.760 release it, okay, have your main one same time every week, same 282 00:16:54.760 --> 00:16:57.300 place. So they're used to it, they can count on it, they 283 00:16:57.300 --> 00:17:04.660 expected it looks the same. Call it the same. No confusion. Then 284 00:17:06.000 --> 00:17:11.260 if you're really building a business, you need basically no 285 00:17:11.260 --> 00:17:17.880 less than three emails a week to nurture one offer a week. So 286 00:17:17.880 --> 00:17:22.119 the newsletter can be one of the nurtures. Another email can be 287 00:17:22.119 --> 00:17:29.240 another nurture. And, and then the offer. So one of the things 288 00:17:30.380 --> 00:17:40.880 that you can do to make sure that it's landing at the right 289 00:17:40.880 --> 00:17:51.320 time. I often use chat GPT. Now, I'm not using it to write for 290 00:17:51.720 --> 00:17:59.320 me. Because 50% of the stuff is giving is false. And a huge time 291 00:17:59.320 --> 00:18:03.920 it will lead you astray. So you don't want to make it your 292 00:18:03.920 --> 00:18:07.760 copywriter and you don't want to make it your coach. Because it's 293 00:18:07.790 --> 00:18:13.010 going to mess you up in a lot of ways. Okay. But you can use 294 00:18:13.010 --> 00:18:22.690 it to help keep yourself on track and to multipurpose. So I 295 00:18:22.690 --> 00:18:26.010 and the third of the three strands, so I'm not leaving you 296 00:18:26.010 --> 00:18:31.530 hanging is social media. Okay, knowing that I've got the idea 297 00:18:31.530 --> 00:18:38.890 of what I want to talk about. And I want it to go to all three 298 00:18:38.890 --> 00:18:48.370 of those avenues. So I will ask chat GPT. This week, I want to 299 00:18:48.370 --> 00:18:53.230 send out three emails. I have my regular newsletter that is 300 00:18:53.230 --> 00:18:56.930 Sunday, but I want to send out another nurture. And I want to 301 00:18:57.260 --> 00:19:05.340 send out a an an ask an offer or an invitation. So three emails, 302 00:19:05.860 --> 00:19:10.180 I want to communicate that on social media. And by now 303 00:19:10.180 --> 00:19:13.360 hopefully you've trained your chat GPT. So it knows what you 304 00:19:13.180 --> 00:19:16.840 have. You know, I've got a group, I've got my profile page, 305 00:19:16.880 --> 00:19:19.840 I've got my business page, I've got Instagram, I've got YouTube, 306 00:19:19.880 --> 00:19:25.100 it knows what I have. So yours should know what you have. Okay. 307 00:19:25.700 --> 00:19:29.140 So I wanted to go by email, I wanted to go by social media. 308 00:19:30.060 --> 00:19:33.860 And in this case, if it's urgent, I'm going to add a, you 309 00:19:33.860 --> 00:19:37.580 know, a text. If it's not, I'm not going to add that. What are 310 00:19:37.580 --> 00:19:43.900 the best times for each of those platforms this week, make me a 311 00:19:44.160 --> 00:19:50.880 schedule, make me a schedule. And it will give you the exact 312 00:19:50.880 --> 00:19:56.360 day and the exact time this week. It varies all the time, 313 00:19:56.380 --> 00:19:59.020 right? We've got Thanksgiving coming up next week is going to 314 00:19:59.020 --> 00:19:59.460 be different. 315 00:20:00.640 --> 00:20:04.520 that can help you stay on track to know. 316 00:20:05.120 --> 00:20:09.620 And you can go in and write them all, 317 00:20:09.800 --> 00:20:11.960 multipurpose them and schedule them 318 00:20:12.000 --> 00:20:13.760 so that they're going out at that time. 319 00:20:13.800 --> 00:20:15.660 You don't have to show up at those times, 320 00:20:16.140 --> 00:20:19.460 although if you do, you're gonna get more engagement. 321 00:20:19.680 --> 00:20:22.260 So in other words, if you know you're posting on social, 322 00:20:22.960 --> 00:20:25.260 get on at least 10 minutes before 323 00:20:25.600 --> 00:20:27.800 and be liking and commenting 324 00:20:27.800 --> 00:20:32.180 because especially like meta and stuff, 325 00:20:32.260 --> 00:20:35.040 they're looking to see if you're just using it to promote 326 00:20:35.040 --> 00:20:37.360 or you're actually building relationships. 327 00:20:37.680 --> 00:20:40.760 If you're actually building relationships and it sees that, 328 00:20:40.780 --> 00:20:42.640 it's gonna put your posts out to more people. 329 00:20:42.800 --> 00:20:45.860 If you're just promoting and they start to see that pattern, 330 00:20:45.940 --> 00:20:48.680 it's gonna narrow, narrow, narrow how many people see. 331 00:20:48.760 --> 00:20:53.760 So you could have 5,000, I've got over 5,000 people 332 00:20:53.760 --> 00:20:55.840 in my personal page, for example, 333 00:20:55.840 --> 00:20:59.500 they could show it to 10, doesn't matter how many you have. 334 00:20:59.940 --> 00:21:02.820 The decision is on the platform, how many see it. 335 00:21:03.140 --> 00:21:06.180 So when you know you're gonna post, be on before, 336 00:21:07.000 --> 00:21:09.160 stay on after to create engagement. 337 00:21:09.920 --> 00:21:11.820 Add a comment to your own post, 338 00:21:11.980 --> 00:21:13.640 ask a question, like stay engaged. 339 00:21:14.220 --> 00:21:15.500 Okay, just a few tips. 340 00:21:16.260 --> 00:21:17.360 Does that help? 341 00:21:19.800 --> 00:21:21.680 Okay, does that raise more questions? 342 00:21:21.740 --> 00:21:23.740 So in answer to what Charla said, 343 00:21:23.740 --> 00:21:26.860 core to three strands, I'm always reaching out to all three 344 00:21:28.680 --> 00:21:33.180 and at the right times with the right message, right? 345 00:21:33.660 --> 00:21:37.860 And I often use chat GPT, just help me plan. 346 00:21:37.940 --> 00:21:39.880 So I could just print that out and look at it 347 00:21:39.880 --> 00:21:42.340 or schedule it, so I just know. 348 00:21:43.140 --> 00:21:45.420 I know for the week when I'm doing certain things. 349 00:21:45.480 --> 00:21:47.860 If I know I'm working, I'm coaching during those times 350 00:21:47.860 --> 00:21:48.940 or whatever, it's scheduled. 351 00:21:49.660 --> 00:21:52.160 If I know I don't wanna wake up that early, it's scheduled. 352 00:21:52.160 --> 00:21:55.620 But if it's at a time that I can put some time 353 00:21:55.620 --> 00:21:57.660 before and after it, I'm gonna get more reach. 354 00:21:58.320 --> 00:21:59.060 Does that make sense? 355 00:21:59.700 --> 00:22:02.220 And so same, what time to deliver the emails. 356 00:22:02.840 --> 00:22:04.920 People are in different moods during the week. 357 00:22:05.740 --> 00:22:07.780 Don't give them an email on Monday morning 358 00:22:08.000 --> 00:22:10.600 because chances are they're already overwhelmed 359 00:22:10.600 --> 00:22:12.660 and they don't have time and they're gonna put it in a file 360 00:22:12.660 --> 00:22:15.120 to look at later and never look at it, right? 361 00:22:15.940 --> 00:22:18.540 If you're sending an email on Friday night 362 00:22:18.540 --> 00:22:21.700 and they're already in family mode or whatever, 363 00:22:21.700 --> 00:22:26.420 weekend mode, unless yours is fun 364 00:22:27.420 --> 00:22:29.700 and entertaining, engaging that way, 365 00:22:29.700 --> 00:22:31.360 they're probably not going to appreciate 366 00:22:31.360 --> 00:22:35.160 like a business strategy session on Friday night, right? 367 00:22:35.160 --> 00:22:36.220 So use common sense. 368 00:22:36.620 --> 00:22:39.860 So use chat GPT, use common sense, okay? 369 00:22:39.860 --> 00:22:42.520 Or whatever AI you're using, okay? 370 00:22:43.740 --> 00:22:47.360 Does that, thank you for bringing that point up, Charla. 371 00:22:47.360 --> 00:22:48.940 I kind of missed that. 372 00:22:48.940 --> 00:22:50.020 I'm glad that you said that. 373 00:22:50.020 --> 00:22:54.080 So then of course, with your clients 374 00:22:54.080 --> 00:22:56.180 that you're nurturing or serving, 375 00:22:58.160 --> 00:23:01.000 you need to know, and this part of the question you can ask, 376 00:23:01.080 --> 00:23:03.400 how do you best like to be communicated with? 377 00:23:04.820 --> 00:23:08.220 And as you learn that, so I've got a client 378 00:23:09.140 --> 00:23:11.260 that absolutely, I've got two clients 379 00:23:11.260 --> 00:23:15.700 that will never check email and their email is just a mess. 380 00:23:16.640 --> 00:23:18.860 They will be on Messenger always. 381 00:23:18.860 --> 00:23:20.880 I can reach them instantly on Messenger. 382 00:23:21.680 --> 00:23:22.920 So I know that. 383 00:23:23.620 --> 00:23:26.140 I stay in Messenger with them, right? 384 00:23:26.140 --> 00:23:28.160 So this is part of just serving 385 00:23:28.160 --> 00:23:30.740 of knowing the best way to communicate. 386 00:23:30.860 --> 00:23:32.180 And I usually ask that, 387 00:23:32.220 --> 00:23:34.140 what's the best way for us to stay in touch? 388 00:23:34.900 --> 00:23:38.380 Some don't want, they're annoyed if you're DMing them 389 00:23:38.380 --> 00:23:40.320 or you're texting them, they're super annoyed. 390 00:23:40.460 --> 00:23:41.960 Just send it to me, my email. 391 00:23:42.120 --> 00:23:44.740 I check my emails, you know, 8 a.m. and noon, 392 00:23:44.740 --> 00:23:46.100 you know that about them. 393 00:23:47.100 --> 00:23:51.260 So something I want you to think about and remember 394 00:23:51.260 --> 00:23:54.460 as you're planning your coaching or consulting or healing 395 00:23:54.460 --> 00:23:56.320 or whatever business you're doing, 396 00:23:56.980 --> 00:24:02.000 I want you to remember that the marketplace has changed. 397 00:24:02.820 --> 00:24:05.220 It's very mature, it's very sophisticated, 398 00:24:07.460 --> 00:24:09.940 which means they have very high expectations. 399 00:24:11.560 --> 00:24:15.140 And unfortunately, it means you're competing 400 00:24:16.180 --> 00:24:19.240 with Amazon that delivers the same day 401 00:24:19.240 --> 00:24:21.580 or next day at the latest, right? 402 00:24:21.580 --> 00:24:23.920 You're competing with, you know, 403 00:24:23.920 --> 00:24:25.520 Instacart that makes it super convenient. 404 00:24:25.660 --> 00:24:29.240 You're competing with things that make their life very easy. 405 00:24:30.040 --> 00:24:35.980 And so they don't want to be forced into a program 406 00:24:38.560 --> 00:24:40.900 that is not convenient, 407 00:24:42.780 --> 00:24:45.320 that doesn't have options. 408 00:24:46.300 --> 00:24:50.260 I hate the options, but in business now, 409 00:24:51.140 --> 00:24:52.680 you have to be willing to pause. 410 00:24:52.720 --> 00:24:54.040 If they ask you to pause, 411 00:24:54.180 --> 00:24:56.900 you have to be willing to have some kind of guarantee. 412 00:24:58.920 --> 00:24:59.980 You know, I used. 413 00:25:00.000 --> 00:25:01.380 to get a year commitment. 414 00:25:02.140 --> 00:25:04.980 Now it's more 90 day, unless we just really 415 00:25:04.980 --> 00:25:08.020 have that relationship and they can see the value for a year. 416 00:25:08.340 --> 00:25:09.380 So things are changing. 417 00:25:09.760 --> 00:25:14.940 We have to be much more flexible than we used to have to be. 418 00:25:15.740 --> 00:25:17.200 I was hard. 419 00:25:17.240 --> 00:25:21.360 No, it's like 2012, going even way back. 420 00:25:21.900 --> 00:25:23.120 I've got one contract. 421 00:25:23.260 --> 00:25:23.980 It's a year. 422 00:25:24.000 --> 00:25:24.940 It's $15,000. 423 00:25:25.280 --> 00:25:26.160 That's it. 424 00:25:26.180 --> 00:25:27.200 There's nothing else. 425 00:25:27.660 --> 00:25:29.000 And they all did it. 426 00:25:29.760 --> 00:25:31.500 Now, not so much. 427 00:25:31.880 --> 00:25:32.560 They're sophisticated. 428 00:25:32.960 --> 00:25:33.880 They've got choices. 429 00:25:34.200 --> 00:25:35.000 They've been burned. 430 00:25:35.280 --> 00:25:36.620 There's all kinds of changes. 431 00:25:37.480 --> 00:25:39.840 So we have to communicate different. 432 00:25:40.180 --> 00:25:41.420 We have to serve different. 433 00:25:42.440 --> 00:25:45.560 And yet, you've got to make that really work for you 434 00:25:45.560 --> 00:25:47.760 so you're not overwhelmed and not burned out. 435 00:25:49.480 --> 00:25:53.100 So when I see you tired and burned out, 436 00:25:53.540 --> 00:25:58.340 the first thing to do is to start looking at, 437 00:25:58.340 --> 00:25:59.860 and the best way to do it, and I'm 438 00:25:59.860 --> 00:26:02.300 going to teach this on Saturday, first do a time audit. 439 00:26:03.140 --> 00:26:05.260 You just keep a piece of paper with you 440 00:26:05.300 --> 00:26:08.280 and mark every 30 minutes what you did during the day. 441 00:26:08.520 --> 00:26:12.420 Now, the very first fact that we even know from quantum physics 442 00:26:12.420 --> 00:26:15.020 is just the awareness is going to make you change things 443 00:26:15.020 --> 00:26:16.800 anyway, just the awareness of it. 444 00:26:17.100 --> 00:26:19.300 But it also will make some glaring things. 445 00:26:19.600 --> 00:26:24.120 I did not realize I spent that many hours in follow up 446 00:26:24.120 --> 00:26:29.120 or in promoting or in whatever, cleaning my house 447 00:26:29.120 --> 00:26:30.540 and going to the grocery store. 448 00:26:30.660 --> 00:26:33.480 I did not realize I'm spending that much time 449 00:26:33.480 --> 00:26:35.940 or I wasted that much time scrolling. 450 00:26:36.120 --> 00:26:38.580 You have to be honest in your time audit, scrolling 451 00:26:38.580 --> 00:26:41.620 or watching Netflix or whatever. 452 00:26:42.160 --> 00:26:47.580 And so we can start looking at, where can I get my time back? 453 00:26:47.720 --> 00:26:50.280 And then once you've got your time back, 454 00:26:50.340 --> 00:26:52.140 the other thing that creates overwhelm 455 00:26:52.140 --> 00:26:55.420 is either too many focus points, I'm 456 00:26:55.420 --> 00:26:59.080 trying to do too many things, and I'm 457 00:26:59.200 --> 00:27:01.680 multitasking, which just exhausts the brain, 458 00:27:01.780 --> 00:27:03.700 because there is no such thing as multitasking. 459 00:27:03.840 --> 00:27:05.160 You're doing one task at a time. 460 00:27:05.280 --> 00:27:06.420 You're just rapid switching. 461 00:27:06.720 --> 00:27:09.680 And the brain uses a lot of energy, 462 00:27:09.680 --> 00:27:12.660 and there is a time lag every time you multitask. 463 00:27:13.000 --> 00:27:16.520 So we want to use time chunking to make sure 464 00:27:16.520 --> 00:27:18.560 we're doing the same things at the same time. 465 00:27:18.560 --> 00:27:20.760 All our writing, there's a writing block. 466 00:27:20.760 --> 00:27:23.200 All our follow-up, there's a follow-up block. 467 00:27:23.400 --> 00:27:25.460 All our coaching, there's a coaching block. 468 00:27:25.780 --> 00:27:27.800 You're doing the same thing with your brain, 469 00:27:27.820 --> 00:27:29.700 like activities in chunks. 470 00:27:29.740 --> 00:27:34.040 And we're not jumping around between answer this 471 00:27:34.040 --> 00:27:36.980 and prospect this and follow up on this and coach this. 472 00:27:37.080 --> 00:27:38.980 That will burn you out fast. 473 00:27:39.920 --> 00:27:42.780 So some tips on that front. 474 00:27:42.860 --> 00:27:44.600 So what does that bring up for you? 475 00:27:46.080 --> 00:27:48.700 What questions or comments or ahas 476 00:27:48.700 --> 00:27:49.780 does that bring up for you? 477 00:28:03.540 --> 00:28:07.300 I think the streamlining and doing a time audit 478 00:28:07.300 --> 00:28:08.300 will be beneficial. 479 00:28:09.700 --> 00:28:09.700 480 00:28:11.780 --> 00:28:16.680 There is a time audit in your files 481 00:28:17.320 --> 00:28:19.080 so that you can access it too, 482 00:28:19.080 --> 00:28:20.640 if you want to print one out. 483 00:28:20.820 --> 00:28:23.400 Otherwise, just use a note, mark down every 30 minutes. 484 00:28:23.780 --> 00:28:25.660 I would do that for three days. 485 00:28:26.960 --> 00:28:29.800 And the reason is the first day, 486 00:28:29.940 --> 00:28:30.840 because you're paying attention, 487 00:28:30.980 --> 00:28:32.300 you're going to make some changes, 488 00:28:32.400 --> 00:28:34.620 but then you're going to evaluate at the end of the day 489 00:28:34.620 --> 00:28:35.300 and go, what? 490 00:28:35.600 --> 00:28:36.700 This is a nice to have, 491 00:28:36.720 --> 00:28:38.480 but it's not a need to have right now. 492 00:28:38.560 --> 00:28:41.700 I've got to focus, keep the main thing, the main thing. 493 00:28:41.700 --> 00:28:45.440 So what can I delay, delegate, delete, automate, right? 494 00:28:45.440 --> 00:28:51.580 Make that change and then do it again the next day 495 00:28:51.580 --> 00:28:53.460 and see how we did. 496 00:28:54.320 --> 00:28:54.320 497 00:28:59.680 --> 00:28:59.940 okay. 498 00:29:05.040 --> 00:29:08.300 Do it again, once you implement that, 499 00:29:08.300 --> 00:29:11.880 and then do it again the third day. 500 00:29:11.880 --> 00:29:15.580 And by then it's going to really help get you on track. 501 00:29:16.880 --> 00:29:17.520 Okay? 502 00:29:18.980 --> 00:29:18.980 503 00:29:18.980 --> 00:29:20.000 So that we're streamlining. 504 00:29:20.680 --> 00:29:22.900 And then we can look at what we can delete, 505 00:29:23.160 --> 00:29:24.000 what we can delegate. 506 00:29:25.500 --> 00:29:29.700 In my book, I encourage you in relationship 507 00:29:29.700 --> 00:29:31.680 to what we're talking about here, 508 00:29:32.360 --> 00:29:34.160 the open the flow chapter, 509 00:29:34.640 --> 00:29:36.460 so that we're opening cash flow 510 00:29:36.460 --> 00:29:37.980 and opening the flow chapter, 511 00:29:38.440 --> 00:29:41.100 and chapter four, which is simplify. 512 00:29:41.780 --> 00:29:44.860 Create space for what matters. 513 00:29:46.100 --> 00:29:48.560 And I would read that chapter. 514 00:29:49.220 --> 00:29:52.160 And that's where I walk through the four D's strategy 515 00:29:52.240 --> 00:29:56.420 and moving from overwhelmed to overjoyed. 516 00:29:56.920 --> 00:29:58.980 And there's some questions for reflection. 517 00:29:59.260 --> 00:29:59.980 So that's also. 518 00:30:00.000 --> 00:30:06.060 Oh, a good tool. Chapter four, remember the prosper system, the 519 00:30:06.060 --> 00:30:09.540 P is partner with God, that's first and foremost, the R is 520 00:30:09.540 --> 00:30:14.120 renewing the mind, the O is opening the flow, and the S is 521 00:30:14.120 --> 00:30:16.860 simplifying and creating space for what matters. So we're 522 00:30:16.860 --> 00:30:19.980 always working through those, right? The next P is purpose and 523 00:30:19.980 --> 00:30:22.800 identity, then emotional alignment, and then the faith 524 00:30:22.800 --> 00:30:25.580 rest life. So we're always working through all of those to 525 00:30:25.580 --> 00:30:31.100 just keep that total soul prosperity, right? So this 526 00:30:31.100 --> 00:30:35.560 really goes in that simplifying, this is a beautiful time to do 527 00:30:35.560 --> 00:30:41.500 that. Again, I'm doing a live in the Facebook group on Saturday. 528 00:30:41.600 --> 00:30:46.920 And then every year between Christmas and New Year, in the 529 00:30:47.340 --> 00:30:52.900 past, I've called it jumpstart. So it'd be jumpstart 2026. I'm 530 00:30:52.900 --> 00:30:55.260 going to change the name a little bit because it's going to 531 00:30:55.260 --> 00:31:01.160 be even more sophisticated in streamlining and planning. So 532 00:31:02.420 --> 00:31:07.420 it's going to have a real CEO focus, because the thing that's 533 00:31:08.040 --> 00:31:13.000 overwhelming most coaches, and healers and entrepreneurs is 534 00:31:13.000 --> 00:31:19.480 that they're spending a lot of time being an operator being an 535 00:31:19.480 --> 00:31:24.420 employee within their own business, and very little time 536 00:31:24.420 --> 00:31:28.660 being a CEO of their business. And that's why they get burned 537 00:31:28.660 --> 00:31:34.900 out, because they're, they're doing so much. Okay, so I'm 538 00:31:34.900 --> 00:31:39.240 going to really talk about that on Saturday, and then mark off 539 00:31:40.020 --> 00:31:43.800 the week, the day after Christmas, all the way to New 540 00:31:43.800 --> 00:31:47.460 Year's, I really walked through that, as well, so that you're 541 00:31:48.080 --> 00:31:50.640 organized. Now, of course, Saturday, I'm gonna talk about 542 00:31:50.640 --> 00:31:53.340 the prosper daily planner, and hopefully you're using that each 543 00:31:53.340 --> 00:31:56.560 day to plan that also keeps the squirrels away, gets you 544 00:31:56.560 --> 00:32:00.300 organized, makes you focus on the right things, right? prosper 545 00:32:00.300 --> 00:32:03.380 daily plan, you can get that on both of those you can get on 546 00:32:03.120 --> 00:32:07.620 Amazon. Okay, I think the Kindle version of total soul 547 00:32:07.620 --> 00:32:10.820 prosperity is really discount. I think Amazon does that they go 548 00:32:10.820 --> 00:32:17.320 in and discount things. So give yourself those gifts and plan, 549 00:32:17.400 --> 00:32:20.680 you know, start with a plan as you go into the new year, learn 550 00:32:20.680 --> 00:32:23.800 to make it just part of your life part of being CEO is 551 00:32:24.020 --> 00:32:27.720 planning, right? But also know the difference between planning 552 00:32:27.720 --> 00:32:30.880 and executing, because too many coaches are planning, planning, 553 00:32:31.240 --> 00:32:33.700 planning, and they're not executing. And thus, they don't 554 00:32:33.700 --> 00:32:37.620 have the profits, they don't have the peace, etc. Right. 555 00:32:38.380 --> 00:32:43.000 Good, good, good, good. Okay, any other questions? You all 556 00:32:43.000 --> 00:32:45.280 went dark on me, you turned off your camera, what's up? 557 00:32:45.880 --> 00:32:48.940 Everybody went and had breakfast or coffee or something here? 558 00:32:48.940 --> 00:32:54.180 Where'd everybody go? Any questions, comments? Here comes 559 00:32:54.180 --> 00:32:56.800 Tracy back again. I'm glad you're still I saw I saw that 560 00:32:56.800 --> 00:32:59.820 you're all here, but everybody just went dark on me. Any 561 00:32:59.820 --> 00:33:03.760 questions or comments or anything, Tracy? Or is that why 562 00:33:03.760 --> 00:33:05.340 you went dark? So I wouldn't ask you. 563 00:33:05.740 --> 00:33:09.200 Oh, I wanted to lay the phone down so that I could write. 564 00:33:09.600 --> 00:33:12.980 Oh, okay. That's fair. That's fair enough. We need to get a 565 00:33:12.980 --> 00:33:15.920 little prop for you that you just have it, you know, just 566 00:33:15.920 --> 00:33:23.160 prop it up. Do you all have like, a ring camera, and they 567 00:33:23.160 --> 00:33:26.220 usually have a holder for your phone, they're super, super 568 00:33:26.040 --> 00:33:32.680 cheap. And so then also, you can be doing live. And also, but 569 00:33:32.680 --> 00:33:34.180 you can prop your phone, too. 570 00:33:34.860 --> 00:33:39.360 I have a little tripod that tripod to the little tripod, I 571 00:33:39.360 --> 00:33:42.200 have those two, you can carry those around. And you can hook 572 00:33:42.200 --> 00:33:44.900 them on anything. I've got the little, they're flexible ones. 573 00:33:44.900 --> 00:33:47.900 Yes, that's what I have the little flexible way on your desk 574 00:33:47.900 --> 00:33:51.880 anywhere. And so that you don't hold your phone. So there, 575 00:33:52.000 --> 00:33:54.940 that's you can put that on your Christmas list or for your 576 00:33:55.940 --> 00:34:00.900 stocking. Tracy, and thanks for letting me know. Is there any 577 00:34:00.900 --> 00:34:05.160 anything of what I shared that you have a question or a comment 578 00:34:05.160 --> 00:34:08.060 or aha about or something totally unrelated? 579 00:34:09.940 --> 00:34:14.679 I have so many questions, but I'm still working out my plan of 580 00:34:14.679 --> 00:34:18.179 how I'm going to go forward. Okay, so I'm gonna, I'm just 581 00:34:18.179 --> 00:34:22.719 gonna keep working through it. And then when I have a list, 582 00:34:22.940 --> 00:34:29.580 I'll probably come talk to you. Okay. Okay. Sounds good. Um, so 583 00:34:30.280 --> 00:34:34.260 do you have your next right action to keep the plan moving 584 00:34:34.260 --> 00:34:34.580 forward? 585 00:34:36.219 --> 00:34:40.460 Well, right now, it is just every day, I've got to work on 586 00:34:40.460 --> 00:34:50.340 the main project. And then I've got to, I'm writing up. I have 587 00:34:50.340 --> 00:34:59.120 to get my coaching topics, narrowed down so that like you 588 00:34:59.120 --> 00:34:59.780 had said, 589 00:35:00.000 --> 00:35:06.340 don't want to overwhelm. Yeah. And so I'm trying to work each day getting that figured out. What 590 00:35:06.340 --> 00:35:13.240 are the topics I'm going to speak on or work with them on and then break that down. So here's how 591 00:35:13.240 --> 00:35:22.540 you want to do that to keep it simple. Okay. If you know your niche, then I want you to identify 592 00:35:23.500 --> 00:35:29.460 their top three challenges, problems, inefficiencies that are keeping them stuck right 593 00:35:29.920 --> 00:35:44.280 now. Keep them up at night. Right. Okay. I just had a conversation with a client last night, 594 00:35:44.500 --> 00:35:50.860 potential client last night. And she gave me the name of her top. I've had this conversation a 595 00:35:51.140 --> 00:35:57.840 couple times this week, gave me their topic, whether that topic is of a workshop or it's 596 00:35:57.840 --> 00:36:02.980 their headline of their program, or it's what they're putting on LinkedIn to describe themselves. 597 00:36:03.080 --> 00:36:14.660 It's the same concept too often. It's either vague. It's not in their words, what they are 598 00:36:14.830 --> 00:36:23.470 thinking about, or it's not, yeah, it's not clear. It's not in their words or it's not urgent. 599 00:36:24.990 --> 00:36:33.150 Okay. So I need you to think about what are their three problems that are now, 600 00:36:33.910 --> 00:36:37.530 and we need to communicate that in their words. 601 00:36:40.410 --> 00:36:46.770 In a way that is absolutely clear how you, how you solve that. So in other words, 602 00:36:47.630 --> 00:36:54.190 let's just say we're taking a topic of a workshop, but you can use this for whatever, 603 00:36:54.270 --> 00:36:57.270 your headlines in LinkedIn, you could use this for everything. 604 00:36:59.070 --> 00:37:05.790 The headline should make them look and say, oh, I want that. I need that. That's what I've been 605 00:37:05.790 --> 00:37:14.270 praying for. That's what those words should do. The sub headline should say, wow, that's me. 606 00:37:15.030 --> 00:37:18.890 She works with people like me. Okay. 607 00:37:20.610 --> 00:37:22.330 It's a minute. You're going too fast. 608 00:37:23.550 --> 00:37:32.310 Okay. So the headline should be the problem that you solve that they know that they have 609 00:37:32.310 --> 00:37:38.950 the result, the transformation, the headline should be the result, the transformation 610 00:37:39.350 --> 00:37:45.090 that they desire, that they're praying for, that they're struggling with. 611 00:37:46.450 --> 00:37:49.510 That's the headline. Okay. 612 00:37:50.150 --> 00:37:57.070 Sub headline is who it's for. So that she looks at it and say, if it's a she, 613 00:37:57.110 --> 00:38:00.530 she looks at it and says, oh my gosh, that's me. 614 00:38:06.450 --> 00:38:10.950 I'm just going to make up something completely irrelevant, but it just as an example, 615 00:38:11.090 --> 00:38:23.350 it's easy to understand. So lose 10 pounds during the holidays without I'm making up something. 616 00:38:23.410 --> 00:38:26.630 I don't believe in this, but I'm just saying it. Okay. Lose 10 pounds during the holidays 617 00:38:26.630 --> 00:38:32.470 without diet exercise or gimmicks. Okay. They're going to go, oh my gosh. Yes. 618 00:38:32.470 --> 00:38:36.950 I got to put the holiday dress on. I want to lose 10 pounds. I don't want to diet. 619 00:38:36.950 --> 00:38:40.570 Right. They're going to go, oh my gosh. Yes. Cause that's what they say to themselves. 620 00:38:40.670 --> 00:38:47.370 How can I lose 10 pounds quick? Right. And then the sub headline could be 621 00:38:48.530 --> 00:38:56.490 for women facing menopausal weight gain. Let's just say, oh my gosh, that's me. 622 00:38:56.490 --> 00:39:01.370 It just kicked in when I turned 50. I need this. She gets it. She's working with me. I definitely, 623 00:39:01.610 --> 00:39:05.730 at least you've got my curiosity. I'm going to call you. I want to know what is it? Right. 624 00:39:05.730 --> 00:39:15.330 You got my attention. Okay. A vague type thing. You have to ask yourself, 625 00:39:15.610 --> 00:39:18.690 is this going to make them pull out their credit card? And this is going to say, 626 00:39:18.710 --> 00:39:23.610 I want this so much. Here's my card. Sign me up. Okay. When it's vague, that doesn't happen. 627 00:39:23.610 --> 00:39:33.030 It becomes a nice to have not a need to have. So I had someone and essentially also don't be cute 628 00:39:33.030 --> 00:39:39.650 or gimmicky in the way that you communicate because they may not know what you mean. Okay. 629 00:39:40.510 --> 00:39:48.730 So had someone, and it was basically the topic was around being heard. Okay. And that was the 630 00:39:48.950 --> 00:39:57.950 offering. And so then the question I asked is, did they go to bed at night going, oh, 631 00:39:57.950 --> 00:39:59.970 I wish I could just be heard. I mean, 632 00:40:00.000 --> 00:40:01.740 to find a program so I can be heard? 633 00:40:02.240 --> 00:40:03.220 Do they Google? 634 00:40:03.920 --> 00:40:04.800 How can I be heard? 635 00:40:05.040 --> 00:40:06.340 And the chances are not. 636 00:40:07.280 --> 00:40:10.880 So we got to go three layers deep from that. 637 00:40:11.860 --> 00:40:14.180 Be heard so that, what? 638 00:40:16.200 --> 00:40:16.200 639 00:40:16.580 --> 00:40:19.880 So that, you know, make your voice count so that, what? 640 00:40:19.880 --> 00:40:21.460 I can get that raise at work. 641 00:40:21.900 --> 00:40:24.040 I can stop being overlooked for promotions. 642 00:40:24.260 --> 00:40:26.400 Okay, now we're kind of getting more relevant 643 00:40:26.400 --> 00:40:27.600 because it's talking about money. 644 00:40:27.600 --> 00:40:29.020 So that, what? 645 00:40:29.020 --> 00:40:32.180 I can, you know, advance in my career 646 00:40:32.260 --> 00:40:34.980 and have the time and money and freedom, whatever. 647 00:40:35.100 --> 00:40:36.340 I'm just making up stuff right now. 648 00:40:36.360 --> 00:40:38.840 But do you understand how I'm going deeper, deeper, deeper 649 00:40:38.840 --> 00:40:42.340 until it's like, I absolutely need that. 650 00:40:43.620 --> 00:40:46.160 I absolutely need to be that. 651 00:40:48.080 --> 00:40:49.580 Have that, get that. 652 00:40:49.660 --> 00:40:50.560 Does that make sense? 653 00:40:51.160 --> 00:40:54.240 So too often we're either being cute or we're being vague 654 00:40:54.240 --> 00:40:56.040 or we're completely missing the mark. 655 00:40:56.040 --> 00:41:00.180 So when you're looking at your three things 656 00:41:00.180 --> 00:41:01.240 you're going to offer, 657 00:41:02.600 --> 00:41:04.560 then I would look at what's the three things 658 00:41:04.560 --> 00:41:06.560 that they're really struggling with right now. 659 00:41:06.560 --> 00:41:09.600 And if you don't know that, interview some people. 660 00:41:12.060 --> 00:41:14.560 So let's say that your target market 661 00:41:14.560 --> 00:41:16.920 is busy homeschool moms. 662 00:41:18.540 --> 00:41:22.120 Call five, six homeschool moms that you know. 663 00:41:23.080 --> 00:41:25.540 Say, can I have five minutes of your time? 664 00:41:25.540 --> 00:41:26.740 I need to ask a question. 665 00:41:26.840 --> 00:41:27.960 I could really use your help. 666 00:41:29.020 --> 00:41:29.420 Okay. 667 00:41:30.200 --> 00:41:32.560 Right now as a homeschool mom, 668 00:41:32.880 --> 00:41:34.600 what are your three biggest challenges? 669 00:41:35.740 --> 00:41:36.820 I'm a coach. 670 00:41:37.040 --> 00:41:38.700 I want to offer programs and workshops, 671 00:41:38.820 --> 00:41:41.560 but I want to really meet true needs of homeschool moms. 672 00:41:42.320 --> 00:41:43.900 What are your three? 673 00:41:44.000 --> 00:41:46.400 And they'll go, trying to do it all. 674 00:41:46.840 --> 00:41:48.900 I don't have enough time. 675 00:41:49.440 --> 00:41:49.940 Getting organized. 676 00:41:49.980 --> 00:41:51.400 I'm just making up stuff, right? 677 00:41:51.400 --> 00:41:52.460 Getting organized. 678 00:41:53.240 --> 00:41:55.400 Not forgetting to take care of myself. 679 00:41:55.620 --> 00:41:56.760 I have no life. 680 00:41:56.860 --> 00:41:57.740 I don't exercise. 681 00:41:57.880 --> 00:41:58.900 I don't take a hot bath. 682 00:41:58.960 --> 00:42:00.580 I don't even get a shower, right? 683 00:42:01.060 --> 00:42:01.640 Okay. 684 00:42:01.640 --> 00:42:04.120 So now we got three topics. 685 00:42:05.420 --> 00:42:07.500 Organization, time management, 686 00:42:07.940 --> 00:42:12.140 finding time for self-care that's relevant. 687 00:42:13.560 --> 00:42:17.480 Then we can look at with what you do, Tracy, 688 00:42:17.820 --> 00:42:20.440 how can you solve it uniquely that they go, 689 00:42:20.440 --> 00:42:22.760 wow, I never heard it that way before. 690 00:42:23.160 --> 00:42:25.720 Never thought about it that way before. 691 00:42:27.220 --> 00:42:32.960 And so you have to hit it in areas that matter. 692 00:42:34.680 --> 00:42:35.280 Okay. 693 00:42:35.280 --> 00:42:36.220 Does that make sense? 694 00:42:36.720 --> 00:42:36.980 Oh yeah. 695 00:42:39.480 --> 00:42:42.820 Does that help you narrow it and move forward a little bit? 696 00:42:43.260 --> 00:42:47.080 Yeah, because today issues are far different 697 00:42:47.080 --> 00:42:49.680 from when you and I were homeschooling. 698 00:42:49.680 --> 00:42:50.820 100%. 699 00:42:51.200 --> 00:42:51.960 Yeah. 700 00:42:51.960 --> 00:42:52.940 And in business. 701 00:42:54.560 --> 00:42:58.880 Today's marketing is completely different than 2022, 702 00:42:59.240 --> 00:43:01.880 which is completely different than 2020. 703 00:43:02.280 --> 00:43:04.080 Yeah, it was before the internet. 704 00:43:05.180 --> 00:43:06.960 Well, I mean, yeah, even before the internet, 705 00:43:07.120 --> 00:43:11.840 but I'm saying the change in the last five years 706 00:43:12.380 --> 00:43:17.720 with COVID, with AI, with changes in the government 707 00:43:17.720 --> 00:43:21.720 and marketing, with changes in how service is done 708 00:43:21.720 --> 00:43:25.360 with things like Amazon and with changes, 709 00:43:26.060 --> 00:43:28.780 like we expect different things, 710 00:43:29.060 --> 00:43:30.100 things are being done differently. 711 00:43:30.100 --> 00:43:33.280 If you're still trying to build 2020, you're in the dust, 712 00:43:33.760 --> 00:43:39.200 let alone 89 or something, 90s, right? 713 00:43:40.240 --> 00:43:43.240 So a lot of times that's where you gotta get out 714 00:43:43.240 --> 00:43:45.340 of your head and you have to truly know 715 00:43:45.340 --> 00:43:46.480 what your clients need. 716 00:43:47.020 --> 00:43:47.180 Yeah. 717 00:43:49.400 --> 00:43:51.420 Does that make sense to you too, Marisa? 718 00:43:51.880 --> 00:43:54.060 I know you're in the middle of putting things together 719 00:43:54.060 --> 00:43:55.260 and everything as well. 720 00:43:56.280 --> 00:43:56.480 Thank you. 721 00:43:58.140 --> 00:43:58.140 722 00:43:58.220 --> 00:44:02.360 And Charla, you're in a fun place 723 00:44:03.020 --> 00:44:04.960 as you're expanding your podcast, 724 00:44:05.560 --> 00:44:08.400 because the beautiful thing about interviewing people 725 00:44:08.400 --> 00:44:10.440 is you're learning from every single person 726 00:44:11.540 --> 00:44:14.280 and you can ask those kinds of questions. 727 00:44:14.400 --> 00:44:15.700 You know what, what did you find 728 00:44:15.700 --> 00:44:19.220 is your biggest struggle when it comes to this and that? 729 00:44:20.300 --> 00:44:24.860 And so you're like, I know a lot of coaches 730 00:44:24.860 --> 00:44:26.660 they went to the top, you know, 731 00:44:26.900 --> 00:44:29.620 by learning from their podcast people, 732 00:44:29.760 --> 00:44:30.920 for sure their interviews, 733 00:44:31.060 --> 00:44:33.580 that's another way of market research, right? 734 00:44:33.640 --> 00:44:38.320 So you've got something unique that way as well. 735 00:44:41.920 --> 00:44:45.120 Okay, if there's no more questions, 736 00:44:47.100 --> 00:44:49.300 I will see you on Saturday. 737 00:44:49.460 --> 00:44:52.400 We're gonna really look at delays and distractions 738 00:44:52.600 --> 00:44:57.700 and you know, how to kick overwhelm to the curb. 739 00:44:57.880 --> 00:44:59.580 And so I'll be doing that. 740 00:45:00.000 --> 00:45:07.760 in the Total Soul Prosperity Facebook group, okay. That's where I'll be teaching that live. 741 00:45:08.680 --> 00:45:13.460 So we'll see you there if you don't have any more questions. 742 00:45:14.800 --> 00:45:19.100 Thank you, Brenda. I won't be there Saturday because that's my boundary for me on Saturday. 743 00:45:19.660 --> 00:45:22.080 No problem. Catch the replay. It'll be on there. 744 00:45:22.080 --> 00:45:24.580 I love that. Thank you for your help and your guidance. 745 00:45:25.080 --> 00:45:27.380 Absolutely. Talk to you soon. 746 00:45:27.660 --> 00:45:28.100 Bye-bye.