WEBVTT 1 00:00:08.080 --> 00:00:09.480 you 2 00:00:38.080 --> 00:00:39.480 you 3 00:01:08.080 --> 00:01:09.480 you 4 00:01:38.080 --> 00:01:39.480 you 5 00:02:08.080 --> 00:02:09.479 you 6 00:02:38.080 --> 00:02:39.480 you 7 00:03:08.080 --> 00:03:09.480 you 8 00:03:38.080 --> 00:03:39.480 you 9 00:04:08.080 --> 00:04:09.480 you 10 00:04:38.080 --> 00:04:39.480 you 11 00:05:08.960 --> 00:05:10.360 you 12 00:05:38.960 --> 00:05:40.360 you 13 00:06:08.960 --> 00:06:10.360 you 14 00:06:33.040 --> 00:06:41.260 hello hello am i the only one here you are it's a quiet monday today which is okay it's okay how 15 00:06:41.260 --> 00:06:49.000 are you doing i'm doing okay it's um yeah i feel like today's been one of those days that 16 00:06:49.100 --> 00:06:54.540 a lot of people are sick i've had some people cancel it's just been one of those days i don't 17 00:06:54.540 --> 00:07:00.240 know where it's just like it almost makes me feel weird because it's just out of routine out of the 18 00:07:00.240 --> 00:07:06.780 norm and i'm like okay what am i doing my calls are happening you had a very set plan that kind 19 00:07:06.780 --> 00:07:11.560 of fits fizzling and you're like wait no what do i do yeah uh yeah it's definitely one of those 20 00:07:11.560 --> 00:07:17.480 which is fine it just always makes me feel kind of weird and yeah i don't know but how are you 21 00:07:17.480 --> 00:07:22.680 how was your weekend uh i'm doing really well today feeling a lot better i think i had i had 22 00:07:22.680 --> 00:07:28.580 those two big events this weekend and now that they're in the rear view oh i feel good that it's 23 00:07:28.600 --> 00:07:35.940 over and it's done how'd they go so i the event on saturday was for audrick and ann for my brand 24 00:07:35.940 --> 00:07:40.400 and then the event on sunday was for westward so it was our big fountain of appreciation event 25 00:07:41.600 --> 00:07:47.180 yeah um both events went great i mean i wish i was hoping for higher sales at the holiday bazaar 26 00:07:47.900 --> 00:07:55.620 but i mean it was my best in-person sales event to date and actually during the event 27 00:07:56.120 --> 00:08:01.620 an old poll worker contacted me because of the instagram post that i put up um so i was like 28 00:08:01.620 --> 00:08:05.840 hey i'm at the event blah blah blah why they dm me and they said they wanted to buy six boxes 29 00:08:06.560 --> 00:08:13.560 so that doubled my sales day that's awesome they haven't placed the order yet but if it goes through 30 00:08:13.560 --> 00:08:18.040 then i mean it was just like one of those other little like bonus wins i was like oh man that's 31 00:08:18.640 --> 00:08:24.740 awesome so yeah yeah she reached out to me and you know i told her i would give her um a bulk 32 00:08:24.760 --> 00:08:28.320 discount for buying that many like i'm not sure exactly what that looks like yet but i'm not 33 00:08:28.320 --> 00:08:33.600 gonna charge her full price and uh she was like yeah i don't want you to have to pay to ship them 34 00:08:33.600 --> 00:08:39.539 like maybe we can get together she's like let's meet for a coffee or something so you know uh 35 00:08:39.539 --> 00:08:43.480 a lunch date or a coffee date and a pretty good sale it feels pretty good 36 00:08:44.080 --> 00:08:49.080 i'm hitting a lot of like whims because it's like we were talking about like friendships 37 00:08:50.740 --> 00:08:56.280 it just comes out of like nowhere it didn't like it just happened i love it i'm the person who i 38 00:08:56.280 --> 00:09:02.020 was next to at the event lovely gal we were like totally hit it off and most of the people there 39 00:09:02.180 --> 00:09:06.120 were from wine country from that area because you know it's obviously up in the valley 40 00:09:06.680 --> 00:09:13.380 and she's from portland she just started selling at this antique mall that's literally like behind 41 00:09:13.380 --> 00:09:17.820 the distillery where i work so i was like oh you're at memory den she's like yeah i just moved 42 00:09:17.820 --> 00:09:22.620 into memory den like three weeks ago so like okay i'm gonna come bug you at memory den when you're 43 00:09:22.620 --> 00:09:27.760 done you know zhuzhing your little stall come see me for a cocktail so you know a potential 44 00:09:27.760 --> 00:09:34.140 friend there as well which was exciting oh my gosh this is so cool what amazing opportunities 45 00:09:34.700 --> 00:09:40.420 yeah sometimes i guess it just falls in your lap right it does i know which is like i mean i guess 46 00:09:40.420 --> 00:09:45.980 sometimes we wish things would happen when we're trying to make them happen right but it is cool 47 00:09:45.980 --> 00:09:50.660 still and they just happen without you trying but i think too it's like i'm starting to realize that 48 00:09:50.660 --> 00:09:55.700 like i am making them happen even when i'm not you know because i'm yeah those things wouldn't 49 00:09:55.700 --> 00:09:59.240 have happened had i not taken the you know made the effort to actually 50 00:10:00.000 --> 00:10:03.700 a video and post something live at the event. That wouldn't have happened had I not, you know, 51 00:10:03.700 --> 00:10:07.240 engaged with that person and chatted with them. And you know what I mean? Like, so even just being 52 00:10:07.240 --> 00:10:12.460 there, like if I wasn't there, those things wouldn't have happened. So trying to give myself 53 00:10:13.480 --> 00:10:17.480 like that little boost that I need of being like, Hey, no, I did make that happen. Even though in 54 00:10:17.480 --> 00:10:20.160 my mind, I'm like, that just kind of fell in my lap, you know, but maybe it's like, maybe it 55 00:10:20.280 --> 00:10:32.040 didn't. Maybe my efforts are working. Maybe my role. Yeah. I had advice from mentor one time, 56 00:10:32.240 --> 00:10:37.580 a long time ago that has really stuck with me. Um, cause I've talked to you about human design. 57 00:10:37.840 --> 00:10:43.560 I think it was, we were doing a coaching session in like my human design and just in my design, 58 00:10:43.620 --> 00:10:46.580 she was talking about like, it was this phrase. She was like, linger longer. 59 00:10:46.580 --> 00:10:52.560 It doesn't work for everybody, but she was like, for you, like there's power and just lingering 60 00:10:54.280 --> 00:11:00.620 in situations, like with people, with whatever's going on and just kind of like to follow your 61 00:11:00.660 --> 00:11:07.180 intuition of, or for me to follow my intuition of just like, I don't know who am I supposed to 62 00:11:07.180 --> 00:11:11.420 impact, you know, but you have to linger long enough. Kind of similar here. Like you have to 63 00:11:11.980 --> 00:11:16.920 have the opportunity to come, you know what I mean? So I don't know. I remember that, 64 00:11:17.020 --> 00:11:20.720 that really struck me. That's actually really powerful. And like when you said linger longer, 65 00:11:20.720 --> 00:11:26.200 like my first thought was like, you know, don't always go on to the next thing. Like kind of be 66 00:11:26.200 --> 00:11:31.160 in that space a little longer, think about what happened or how you got, you know, and kind of 67 00:11:31.160 --> 00:11:36.020 almost use that as an opportunity to kind of pause, to celebrate those little wins along the way 68 00:11:36.020 --> 00:11:40.620 to like linger longer when rather than just go like, okay, that was cool. What's next? Like, 69 00:11:40.620 --> 00:11:45.080 that's always my mentality, right? It's like, I'm always on to the next thing. So that's, 70 00:11:45.560 --> 00:11:51.200 that's, and also actually Kirsten said something a few months ago that's really stuck with me 71 00:11:51.480 --> 00:11:57.780 and it was drip, not drop. And I think she got it from like a Taylor Swift thing, but like, 72 00:11:57.780 --> 00:12:01.060 it was one of those things where we always think we have to wait until we have like the big news 73 00:12:01.060 --> 00:12:05.920 to do the big drop or the big launch. And it's like, no, just, just little drips along the way, 74 00:12:05.920 --> 00:12:09.760 like tell the story. Like, and so I've been thinking about that a lot. And even on the 75 00:12:09.760 --> 00:12:14.820 Mindset Monday call, actually Garima said a very similar thing. She's like, just do something small 76 00:12:14.820 --> 00:12:19.900 every day, just one drop every day. And before you know it, the bucket's full. And it's again, 77 00:12:19.980 --> 00:12:24.660 kind of that like drip, not drop. Like, okay, like these little teeny things, 78 00:12:24.780 --> 00:12:30.940 these little teeny efforts actually do have impact. Absolutely. I'm so happy for you. 79 00:12:32.080 --> 00:12:35.820 It's been a lot of ups and downs. It's wild. Like, 80 00:12:35.820 --> 00:12:40.440 I mean, you had sales, which I feel like in this situation, it's just like, man, 81 00:12:40.480 --> 00:12:44.020 what a cherry on top, you know? Yeah. And like, it was so funny because 82 00:12:44.520 --> 00:12:50.840 there was a few lingering units that still hadn't been checked in at Amazon. And so I was like, 83 00:12:51.440 --> 00:12:56.540 I was confused the other day because all of a sudden I had an FBA sale and I was like, well, 84 00:12:56.540 --> 00:13:01.300 that's weird. I thought my product, I switched it to FBM. How am I getting an Amazon fulfilled sale? 85 00:13:01.300 --> 00:13:06.380 And then I was like, oh, those 33 units are now available. So Amazon just automatically 86 00:13:06.560 --> 00:13:12.220 switched the listing back to FBA. What do I do? Do I pull these last 30 units? 87 00:13:12.560 --> 00:13:15.600 And I was like thinking about it and I was like, you know what? I'm actually going to test this 88 00:13:15.600 --> 00:13:20.600 out. It's only 30 units. And I opened 30 boxes the other night and not a single one of them was 89 00:13:20.600 --> 00:13:26.280 broken. So I was like, okay, we're going to assume that all those 30 units are pristine 90 00:13:26.280 --> 00:13:33.020 and I'm not going to get another bad review. And I just wanted to see if what the difference was 91 00:13:33.020 --> 00:13:38.580 on my campaigns and PPC and things like that being FBM versus FBA. Because I know there's 92 00:13:38.580 --> 00:13:42.020 some preferential treatment basically if you're getting fulfillment through that. 93 00:13:44.040 --> 00:13:49.400 And so I was checking as we were kind of hopping onto Monday and we're doing the kind of the 94 00:13:49.400 --> 00:13:54.180 greeting and the announcements. I was like, I wonder if I sold any units because I didn't get 95 00:13:55.080 --> 00:14:01.540 notifications. I sold four units on Amazon yesterday. So I've never sold more than one 96 00:14:01.540 --> 00:14:07.380 in a day. So I was like, hot damn. All right. Well, I guess I just hit the Benjamin Club 97 00:14:08.660 --> 00:14:14.820 and sold more than I thought over the weekend because I thought I had zero sales on Amazon. 98 00:14:15.860 --> 00:14:17.880 This is so mean. What a weekend. 99 00:14:18.160 --> 00:14:24.040 I know. It was like, oh shit. Patience is actually a good thing. I just need to 100 00:14:24.620 --> 00:14:31.020 keep doing little tweaks, keep pushing forward and with a positive attitude. I think that's 101 00:14:31.020 --> 00:14:37.380 the biggest thing. And that's really what I took away from that experience in Colorado. It was like, 102 00:14:37.380 --> 00:14:45.560 I'm getting in my own way. I'm stuck in my mind. I'm the one that's been more the naysayer and 103 00:14:45.560 --> 00:14:50.900 pessimistic probably than anybody else. And so learning to let that go and kind of just 104 00:14:52.020 --> 00:14:59.000 lean in with a more open mind. Which you did. I think back to a month ago, maybe now, was it 105 00:14:59.000 --> 00:14:59.980 already? We were on 106 00:15:00.000 --> 00:15:04.520 office hours with several other people and you're talking about figuring out that a bunch 107 00:15:04.520 --> 00:15:08.820 of your units were damaged and you had, you did the removal order and it was like your 108 00:15:08.820 --> 00:15:15.100 mindset then even like shifted, you know, it was just different in how you handled it. 109 00:15:15.100 --> 00:15:19.460 It was like, it's upsetting, like it's annoying and disappointing, but I've got to, I want 110 00:15:19.460 --> 00:15:20.280 to deal with it. 111 00:15:20.420 --> 00:15:21.580 I want to handle it. 112 00:15:21.580 --> 00:15:21.760 Yeah. 113 00:15:21.760 --> 00:15:24.980 Danielle used the phrase today, responsive versus reactive. 114 00:15:25.680 --> 00:15:28.540 And when she said that, I was like, that's exactly how it felt. 115 00:15:28.540 --> 00:15:29.760 It was like, I wasn't reactive. 116 00:15:29.980 --> 00:15:30.540 I didn't get upset. 117 00:15:30.760 --> 00:15:32.360 I didn't freak out like I normally would. 118 00:15:32.860 --> 00:15:34.300 I responded with, what are my options? 119 00:15:34.960 --> 00:15:36.160 How do I fix this? 120 00:15:36.600 --> 00:15:38.880 And you know, and I have, I had multiple options, right? 121 00:15:38.880 --> 00:15:41.740 I could have left everything there and taken that risk. 122 00:15:41.800 --> 00:15:46.800 But you know, for me it was like, at this point, this makes more sense for me right 123 00:15:46.800 --> 00:15:47.120 now. 124 00:15:47.320 --> 00:15:53.620 And getting the bill this month though, for what that costs, it doesn't feel good, but 125 00:15:54.540 --> 00:15:56.120 you know, it is what it is. 126 00:15:56.680 --> 00:16:01.480 And I was, I'm still kind of wondering based on like, if I see this kind of uptick now 127 00:16:01.480 --> 00:16:10.020 that I have FBA for these 30 units, wondering if I do go back to FBA when, you know, once 128 00:16:10.020 --> 00:16:11.680 I fix these units, do I send them back? 129 00:16:11.680 --> 00:16:13.340 Cause that was, I was not planning on doing that at all. 130 00:16:13.340 --> 00:16:16.600 I was like, there's no way I'm going to spend the money to get this back into Amazon centers. 131 00:16:16.600 --> 00:16:20.300 And then, you know, I'd rather sell through my first bulk order. 132 00:16:20.300 --> 00:16:25.260 And then on my second shipment, you know, potentially into FBA, but now I'm thinking 133 00:16:25.740 --> 00:16:31.200 maybe I would reconsider that depending on the costs of, of, you know, building new cases 134 00:16:31.200 --> 00:16:33.900 and all of that and sending them back in and what those shipping costs look like. 135 00:16:34.140 --> 00:16:40.040 If there, if it is this, you know, going to be this much easier to make a sale on Amazon 136 00:16:40.360 --> 00:16:43.360 under FBA versus FBM, but we'll see how it goes. 137 00:16:43.360 --> 00:16:47.880 It's not that many units, so it's going to be hard to kind of make the call on that data. 138 00:16:47.880 --> 00:16:52.740 But if, you know, if now that it's FBA, if I'm getting consistent sales every day and 139 00:16:52.740 --> 00:16:56.340 multiple sales, then it might be worth it to consider that. 140 00:16:56.800 --> 00:16:58.300 Yeah, I think so. 141 00:16:58.500 --> 00:17:01.040 Shipping back in is not as expensive. 142 00:17:01.160 --> 00:17:04.220 I mean, I know you had to like do the removal order, so there's already that. 143 00:17:04.280 --> 00:17:09.099 So you've already incurred like extra costs than you wanted to originally, but it's not 144 00:17:09.099 --> 00:17:10.680 too bad to ship in. 145 00:17:10.940 --> 00:17:13.599 Yeah, I think, I mean, it's, it's all very doable. 146 00:17:14.119 --> 00:17:22.900 The, what, it's interesting because the current case size I have is 16 units and my, my, the 147 00:17:22.900 --> 00:17:26.339 brand development team was telling me that next time around we'd have to, we'll have 148 00:17:26.339 --> 00:17:31.880 to adjust it because he said they're actually too heavy for Amazon's new requirements that 149 00:17:31.920 --> 00:17:35.900 changed, like they were the right weight when they got there and now they're not. 150 00:17:36.020 --> 00:17:39.780 So I don't know what, how, what changed and when, but I think that the weight requirement 151 00:17:39.780 --> 00:17:40.220 is different. 152 00:17:40.220 --> 00:17:45.500 So I would, I'll have to like figure out how, like, probably like, you know, go down to 153 00:17:45.500 --> 00:17:52.020 14 units per case and then get boxes that would fit that, repack, redo all the, you 154 00:17:52.020 --> 00:17:56.800 know, the labeling and stuff, which is all doable, but it's like, I guess we'll see how, 155 00:17:57.000 --> 00:18:01.140 where, you know, if I'm not selling any in person and my Shopify sales are kind of, it 156 00:18:01.140 --> 00:18:03.920 might make sense to, to put that effort in and to do that. 157 00:18:03.920 --> 00:18:11.140 But if I'm kind of pushing along in both avenues and maybe I'll just wait till the next 158 00:18:11.140 --> 00:18:11.540 order. 159 00:18:12.020 --> 00:18:15.580 What do you feel like was different about this past, the one, the in-person event that 160 00:18:15.580 --> 00:18:16.520 you just did this weekend? 161 00:18:16.780 --> 00:18:18.820 Because I know you said there was going to be more people. 162 00:18:19.620 --> 00:18:21.540 Yeah, there were definitely more people there. 163 00:18:21.960 --> 00:18:24.120 And it was a, it's a, you know, it's their holiday bazaar. 164 00:18:24.180 --> 00:18:31.500 So it's very much like it's a gifting retail type event where the other one wasn't like 165 00:18:31.500 --> 00:18:36.180 there was certainly vendors there, but there was only four or five vendors and this one 166 00:18:36.180 --> 00:18:37.120 had over a dozen. 167 00:18:38.140 --> 00:18:43.820 And yeah, I just, the, the, I think the, the goal of the person going to that event was 168 00:18:43.820 --> 00:18:46.860 different than the goal of the person going to the other event where it was more like, 169 00:18:46.860 --> 00:18:49.260 let's get dressed up in costumes and bring the dog out. 170 00:18:49.400 --> 00:18:50.180 And, you know. 171 00:18:50.480 --> 00:18:52.460 There was a lot of buyer intent here. 172 00:18:52.680 --> 00:18:53.260 There was more buyer intent. 173 00:18:53.460 --> 00:18:53.800 That's exactly. 174 00:18:54.460 --> 00:18:54.900 Yeah. 175 00:18:54.900 --> 00:18:55.560 Yeah, absolutely. 176 00:18:55.740 --> 00:18:56.640 That makes a lot of sense. 177 00:18:56.740 --> 00:19:00.480 I mean, it's good to know that it's good to know what you're going to perform well at. 178 00:19:00.480 --> 00:19:01.160 Yeah. 179 00:19:01.420 --> 00:19:03.760 And it's actually fun because it was at the same location. 180 00:19:04.400 --> 00:19:07.600 There was a, you know, a few repeats like, Oh, I saw you at the Halloween event. 181 00:19:07.640 --> 00:19:08.940 You know, Oh, Hey, good to see you again. 182 00:19:08.940 --> 00:19:09.520 Kind of thing. 183 00:19:09.660 --> 00:19:13.060 And so it's like, I'm already kind of feeling like I am building a little bit of 184 00:19:13.060 --> 00:19:14.600 audience within this community. 185 00:19:15.480 --> 00:19:19.740 And, you know, they're excited to have me back in the spring for their next sales event. 186 00:19:19.740 --> 00:19:22.400 And they're, they're, they're looking to do more of these types of events. 187 00:19:22.400 --> 00:19:28.020 And so I can see this being something that becomes part of like my normal annual plan. 188 00:19:28.020 --> 00:19:32.140 Like, okay, I'm going to do the spring, the fall and the winter market, you know, at my 189 00:19:32.140 --> 00:19:36.860 favorite winery and like, see the people that, you know, I've seen before. 190 00:19:36.900 --> 00:19:40.000 And I know the more times I'm putting my products in front of them, the more likely 191 00:19:40.000 --> 00:19:41.520 they are to eventually buy. 192 00:19:41.620 --> 00:19:43.720 I mean, even I saw that at this event, right. 193 00:19:43.720 --> 00:19:46.300 Someone who I ran into last time who didn't purchase bought one. 194 00:19:47.720 --> 00:19:47.720 195 00:19:47.720 --> 00:19:47.900 So. 196 00:19:49.360 --> 00:19:49.400 Absolutely. 197 00:19:49.560 --> 00:19:50.360 Oh, so good. 198 00:19:50.760 --> 00:19:51.560 So amazing. 199 00:19:52.160 --> 00:19:52.260 I'm so excited. 200 00:19:53.180 --> 00:19:54.520 Uh, Lisa, I see you there. 201 00:19:54.520 --> 00:19:56.060 I don't know if you're able to come on at all. 202 00:19:56.060 --> 00:19:59.460 If you're kind of lurking in the background, but I see ya. 203 00:20:00.840 --> 00:20:09.740 Hey Lisa! Hi guys! I'm just multitasking and didn't hit high except yet. How's it going? 204 00:20:11.040 --> 00:20:17.620 How are you? How was your weekend? It was good. I had like a surgery on Friday so I was kind of 205 00:20:17.620 --> 00:20:25.760 like in recovery all weekend but sales were great so that was nice and Danielle mentioned that 206 00:20:25.760 --> 00:20:35.700 there is like an accelerator office hours tomorrow? Um no. Okay I was like because that's something 207 00:20:35.700 --> 00:20:42.980 like I would actually really like. So the office hours on Tuesdays are for members. Oh okay. 208 00:20:43.580 --> 00:20:51.360 Okay so we just have our workshops? Yes. Okay that's all we that's all we get until we graduate. 209 00:20:52.680 --> 00:20:58.980 Precisely. Exactly. Got it. Got it. I'll make it. Yeah just hanging in there 210 00:20:59.420 --> 00:21:06.780 trying to do what I can do. I made my what did I make my seventh fall quarter. I did that deposit 211 00:21:07.700 --> 00:21:14.820 yesterday so that was good. I saw your comment on Mindset Monday Lisa. What's going on with 212 00:21:14.820 --> 00:21:24.640 that made you so mad? This stupid guy with 40 businesses wants a freaking million dollar loan 213 00:21:25.920 --> 00:21:33.580 in five minutes and like you know your loan's going to take three days to freaking underwrite 214 00:21:33.580 --> 00:21:38.660 and then like half the businesses are like yeah it's just like the normal stuff and the like 215 00:21:38.660 --> 00:21:45.940 just over it. Angry and I'm like I'm like dude like I like I literally like each business I have 216 00:21:45.940 --> 00:21:52.100 to email her for something that's missing so I'm like yeah like maybe your loan sucks. 217 00:21:54.060 --> 00:21:59.120 I wanted to call out today but at least I work from home. 218 00:22:00.340 --> 00:22:04.120 So that's all that's going on. You should call that you had surgery on Friday. 219 00:22:04.120 --> 00:22:08.100 Yeah I'm not I'm not gonna have a period anymore. 220 00:22:09.560 --> 00:22:12.200 That is a surgery you had and you're working today? 221 00:22:13.300 --> 00:22:21.340 Well I had a I had a uterine ablation so it's not like a hysterectomy but like I was like goodbye. 222 00:22:22.960 --> 00:22:27.060 Okay I'll bring you to that. I was gonna be like you had a hysterectomy and you're somehow 223 00:22:27.060 --> 00:22:34.580 No no no yeah they were like I was like wait I can do this? I was like heck yeah sign me up. 224 00:22:35.940 --> 00:22:43.120 So yeah can I ask how was it? It wasn't well like it wouldn't have been that bad except I 225 00:22:43.120 --> 00:22:48.820 got not like I threw up during anesthesia so that was like not cool because I woke up and I was like 226 00:22:48.820 --> 00:22:53.960 oh what's wrong with me? I was like oh we had to shove a tube down your throat. I was like oh 227 00:22:53.960 --> 00:22:59.760 great so you wouldn't die so I think it would have been better. I'm just super like I'm I'm 228 00:22:59.760 --> 00:23:04.360 just crampy. It just feels like I'm having like a really bad period today but all in all 229 00:23:05.940 --> 00:23:07.800 I'm really excited for the future. 230 00:23:10.900 --> 00:23:15.500 I I'm just interested. I've been having a lot of struggles with TMDD this year 231 00:23:15.500 --> 00:23:22.920 and so like um can we not do this anymore? Yeah yeah I didn't even know it was an option 232 00:23:22.920 --> 00:23:27.220 and then a girlfriend of mine got it done and I was like and she was just like always 233 00:23:27.220 --> 00:23:32.600 raving about it. I was like I was like okay let me let me look into this because 234 00:23:34.620 --> 00:23:39.060 I might have to look into it then. Definitely don't need this in my life anymore and insurance 235 00:23:39.060 --> 00:23:44.460 covered it so I was pretty stoked. Okay that's pretty good. Yeah like she put it in as like 236 00:23:44.460 --> 00:23:46.220 I needed it and I was like okay. 237 00:23:49.000 --> 00:23:57.200 Oh great. Periods in 2026. Yeah um I was gonna ask a second ago so you put in your seventh 238 00:23:57.200 --> 00:24:01.620 bulk order. I want to ask how does that feel to put in bulk orders now versus when you did it 239 00:24:01.620 --> 00:24:07.620 like the first or second time? I mean now it's just like we're jamming you know it's like and 240 00:24:07.620 --> 00:24:12.380 even offered me a 15% deposit she's like we trust you it's cool. I was like 241 00:24:15.180 --> 00:24:21.320 yeah so it's just like it's like really smooth like even today I woke up and like I get up and 242 00:24:21.320 --> 00:24:28.420 I like do my little exercises and I put on YouTube and I was like I put on like travel to China like 243 00:24:28.620 --> 00:24:33.340 things you need to know and I was like okay this is like the next step like I'm gonna go to China 244 00:24:33.340 --> 00:24:39.340 this year and like meet my manufacturer and that's awesome you know or like or just like 245 00:24:39.340 --> 00:24:44.880 like I was like I don't know anything about going to China like I travel all the time but China 246 00:24:44.880 --> 00:24:51.080 seems like its own you know thing different yeah so I was like I was like I was like yeah man like 247 00:24:51.080 --> 00:24:56.700 where would I go and I was like if I go anywhere I should go to China so um I might as well start 248 00:24:57.040 --> 00:24:59.980 like researching traveling to China and making that my my 249 00:25:00.000 --> 00:25:04.140 mindset and, you know, so yeah, the seventh bulk order, it was, 250 00:25:04.200 --> 00:25:07.860 it was pretty like smooth. It was like, okay, I don't need to 251 00:25:07.860 --> 00:25:12.260 do this. I don't need to do that. No one checks my food 252 00:25:12.260 --> 00:25:15.520 surface test. I don't think I need one. She's like, you don't 253 00:25:15.520 --> 00:25:24.500 know. So yeah, just so much more relaxed. Especially, especially 254 00:25:24.500 --> 00:25:26.840 now that I found a manufacturer, Lauren, I don't know how you're 255 00:25:26.920 --> 00:25:30.180 doing with your quality stuff. But like, having like a 256 00:25:30.180 --> 00:25:36.980 manufacturer that I actually frickin trust now is a it's so 257 00:25:37.300 --> 00:25:42.380 like, it's like, okay, let's go. Like, yeah. But you know, 258 00:25:42.400 --> 00:25:46.340 without all the growing pains, I wouldn't be where I am now. So I 259 00:25:46.340 --> 00:25:47.800 guess it's right. 260 00:25:48.800 --> 00:25:51.700 I have to imagine too, that like, I don't know, when I 261 00:25:51.700 --> 00:25:56.020 placed my bulk order that there was this like, underlying fear 262 00:25:56.020 --> 00:25:59.880 of like, what do I do if this doesn't sell? You know what I 263 00:25:59.880 --> 00:26:02.060 mean? And I still have that a little bit, right? Because sales 264 00:26:02.060 --> 00:26:04.280 have been really slow. But I think at this point, now you're 265 00:26:04.280 --> 00:26:05.500 like, we're jamming, we're plugging along. 266 00:26:06.320 --> 00:26:09.360 And one of the things that was kind of scary, too, is like, so 267 00:26:09.540 --> 00:26:12.920 I just ordered 1000 more of my variation, and I haven't even 268 00:26:12.920 --> 00:26:17.260 launched it yet. But it was like, we kind of have like solid 269 00:26:17.380 --> 00:26:22.560 data, because I, the variation is designed around one of my top 270 00:26:22.560 --> 00:26:26.400 competitors. So to take their market share, and then we 271 00:26:26.400 --> 00:26:32.920 figure it's going to cannibalize 30% of my current sales. So we 272 00:26:32.920 --> 00:26:37.200 even think that it might like outperform the current one. And 273 00:26:37.200 --> 00:26:41.060 like, we'll just switch all the ads to that. So it's like, it 274 00:26:41.060 --> 00:26:43.700 was kind of like scary, like, wow, I'm ordering, you know, but 275 00:26:43.700 --> 00:26:47.240 then it was like, I was like, worst case, if it doesn't sell, 276 00:26:47.260 --> 00:26:50.580 it just I just pay some storage fees, like, or it takes longer 277 00:26:50.580 --> 00:26:51.840 to sell. Like, it's not the end. 278 00:26:53.180 --> 00:26:56.940 You know, like, it's like, it's gonna sell. 279 00:26:57.100 --> 00:26:57.640 Yeah. 280 00:26:59.900 --> 00:27:02.460 That's kind of like, I know, eventually, I'm gonna sell. 281 00:27:03.200 --> 00:27:06.820 Well, my other bet my other big holiday. Yeah, my other big 282 00:27:06.820 --> 00:27:10.960 holiday is Mother's Day. So it's obviously like, right now, we 283 00:27:10.960 --> 00:27:15.320 want to kind of like, and I'm ranking well organically right 284 00:27:15.320 --> 00:27:19.320 now to like my organic sale, like my a cross, like everything's 285 00:27:19.320 --> 00:27:24.720 like, like, yeah, it's like, it's jamming, like the a cost 286 00:27:24.720 --> 00:27:26.980 and my tacos were 9%. 287 00:27:26.980 --> 00:27:28.940 Black. Wow, that's great. 288 00:27:30.060 --> 00:27:35.900 Yeah, it was pretty sick. I was like, I don't want to jinx it. 289 00:27:36.920 --> 00:27:39.140 Right around the corner is another disaster. 290 00:27:41.900 --> 00:27:46.580 Um, but yeah, so I had like, yeah, super low, like a cost was 291 00:27:47.760 --> 00:27:48.400 36. 292 00:27:49.940 --> 00:27:51.020 That's great. 293 00:27:51.240 --> 00:27:56.500 Yeah, it was really good. And and I, I had the Black Friday 294 00:27:56.500 --> 00:28:01.100 deal. But since Black Friday, I've been full price. So I'm 295 00:28:01.100 --> 00:28:07.860 making like $37 more. Yeah. Yeah. So it was like, well, like 296 00:28:07.860 --> 00:28:10.640 man, I played the long game though. Like I kept my price 297 00:28:10.640 --> 00:28:15.200 low in the beginning. And like one thing like so many 298 00:28:15.200 --> 00:28:19.540 Rainmakers I've talked to it's like they they have in myself 299 00:28:19.540 --> 00:28:21.960 included. I was like that too. It's like you want to make your 300 00:28:21.960 --> 00:28:25.380 money back like right away. You want to like, know that the 301 00:28:25.380 --> 00:28:29.500 investment was worth it. But like, man, it's a business like 302 00:28:29.500 --> 00:28:34.780 you got to be ready to like, put some money into it and let it 303 00:28:34.780 --> 00:28:35.580 let it 304 00:28:37.060 --> 00:28:41.180 and learn. Like a lot of it's learning. It's like in getting 305 00:28:41.180 --> 00:28:45.540 that data like this year, like my Shopify stuff's a disaster. 306 00:28:45.540 --> 00:28:49.960 Like I haven't had any sales. And I invested like all that 307 00:28:49.960 --> 00:28:53.440 money into building that email list and trying all these 308 00:28:53.440 --> 00:28:57.800 different things with that. And it's you know, like, that's kind 309 00:28:57.800 --> 00:29:01.420 of disappointing. But now we have a lot of data. Yeah. 310 00:29:02.220 --> 00:29:05.500 I'm thankful that you're saying that because I think that's one 311 00:29:05.500 --> 00:29:09.660 of the things I've been the most hesitant to do is lower my 312 00:29:09.660 --> 00:29:13.720 price anymore on Amazon. Because I don't want to completely kill 313 00:29:13.960 --> 00:29:18.980 my margins. But I do feel like maybe if I lowered it a little 314 00:29:18.880 --> 00:29:22.280 bit, then you know, or more in line, I'm just I guess my 315 00:29:22.280 --> 00:29:25.380 concern was like, if I lower it too much, then I'm just like, 316 00:29:25.660 --> 00:29:28.320 that race for the bottom kind of like, okay, now I'm competing 317 00:29:28.320 --> 00:29:32.100 with sellers who aren't in the same category at all, as far as 318 00:29:32.100 --> 00:29:35.600 quality, just to get the price point where, you know, I guess I 319 00:29:35.600 --> 00:29:39.520 don't know, try to launch right? Like, until you're almost three 320 00:29:39.520 --> 00:29:42.360 or two and a half months ago. Yeah. I mean, like, until you 321 00:29:42.360 --> 00:29:45.000 have 100 reviews, why would anybody pay more for your 322 00:29:44.900 --> 00:29:49.180 product? Right. And that Yeah, like, just think you think of 323 00:29:49.180 --> 00:29:53.160 yourself like when I go on Amazon, I'm looking for the 324 00:29:53.160 --> 00:29:56.800 product with, you know, I'm looking at reviews, and I even 325 00:29:56.800 --> 00:29:59.720 sort my reviews through most recent, you know, because like, 326 00:29:59.760 --> 00:29:59.980 I know, 327 00:30:00.000 --> 00:30:02.320 there could be a bad batch or it's like, what's happened? 328 00:30:02.440 --> 00:30:03.740 Maybe they have all these good reviews, 329 00:30:03.900 --> 00:30:05.440 but they've dropped their quality. 330 00:30:05.880 --> 00:30:07.000 Years ago, yeah, exactly. 331 00:30:07.520 --> 00:30:09.920 So it's like, I'm always looking at stuff like that. 332 00:30:10.020 --> 00:30:11.320 So just think, put yourself in your, 333 00:30:11.720 --> 00:30:14.480 like, honestly, like as soon as you have a hundred reviews, 334 00:30:14.500 --> 00:30:15.500 like it shifts. 335 00:30:16.260 --> 00:30:18.240 Okay, yeah, I'm far from that. 336 00:30:18.240 --> 00:30:18.960 I'm not even here. 337 00:30:19.560 --> 00:30:20.480 It really does shift. 338 00:30:20.700 --> 00:30:22.620 And like, that's one of the things Bradley says too. 339 00:30:22.680 --> 00:30:24.060 He's like, you gotta be in like, 340 00:30:24.360 --> 00:30:25.280 and the lower your prices, 341 00:30:25.420 --> 00:30:26.540 the more reviews you're gonna get. 342 00:30:26.540 --> 00:30:30.140 And the better chance your reviews are gonna be good 343 00:30:30.140 --> 00:30:32.320 because people are gonna have lower expectations 344 00:30:32.320 --> 00:30:33.240 because they think. 345 00:30:33.540 --> 00:30:34.500 Right, yeah. 346 00:30:34.680 --> 00:30:37.320 So you're kind of like manipulating that. 347 00:30:37.520 --> 00:30:39.860 Like I would even say, I mean, I know it's scary, 348 00:30:40.420 --> 00:30:42.540 but like until you got a hundred reviews, 349 00:30:42.800 --> 00:30:45.300 just move as much product as you can. 350 00:30:46.220 --> 00:30:46.700 Yeah. 351 00:30:46.700 --> 00:30:48.540 To get that review velocity up. 352 00:30:49.160 --> 00:30:50.540 And then once you have a hundred reviews. 353 00:30:50.960 --> 00:30:52.600 You're gonna pay for it one way or another, 354 00:30:52.660 --> 00:30:53.040 it kind of sounds like. 355 00:30:53.040 --> 00:30:54.860 Yeah, you're gonna end up paying more PPC 356 00:30:54.860 --> 00:30:58.420 or you're gonna pay storage, you know, 357 00:30:58.720 --> 00:31:01.780 like because you're moving your product slowly better 358 00:31:01.780 --> 00:31:05.520 to just keep it moving, get some flow going. 359 00:31:06.260 --> 00:31:06.500 Yeah. 360 00:31:06.940 --> 00:31:07.360 And cash flow too. 361 00:31:07.640 --> 00:31:09.540 I mean, maybe it's not the amount of money you want, 362 00:31:09.800 --> 00:31:11.040 but at least it's money coming in. 363 00:31:11.040 --> 00:31:11.680 Something, yeah. 364 00:31:13.060 --> 00:31:14.080 It's really better than. 365 00:31:14.180 --> 00:31:17.600 And you can be re-strategizing your debt on the back end. 366 00:31:18.140 --> 00:31:18.500 You know? 367 00:31:18.640 --> 00:31:22.220 Like my amount of debt is like, it's a lot. 368 00:31:23.020 --> 00:31:23.580 Yeah. 369 00:31:23.580 --> 00:31:25.320 I have it structured. 370 00:31:25.820 --> 00:31:27.540 Like I paid off one credit card yesterday. 371 00:31:27.860 --> 00:31:31.020 I'm gonna hack underway another one with this check. 372 00:31:31.120 --> 00:31:33.640 But in the meantime, I just put bulk order number seven 373 00:31:33.640 --> 00:31:36.980 on a new 0% credit card till 927. 374 00:31:40.560 --> 00:31:41.260 We'll deal with that. 375 00:31:41.260 --> 00:31:41.880 Yeah, you're right. 376 00:31:42.420 --> 00:31:43.760 We'll deal with that later. 377 00:31:44.400 --> 00:31:45.620 I'm bringing down my debt as I go. 378 00:31:46.000 --> 00:31:47.640 I mean, I'm obviously tracking what I've spent. 379 00:31:47.720 --> 00:31:49.460 And I think that's the number that scares me 380 00:31:49.460 --> 00:31:51.060 is looking at what I've spent to date. 381 00:31:51.880 --> 00:31:54.620 It was really scaring me for a while too. 382 00:31:54.700 --> 00:31:56.980 But now I'm like, meh, it's okay. 383 00:31:58.600 --> 00:31:59.620 Well, cause I'm selling. 384 00:31:59.900 --> 00:32:03.440 And like, I'm getting maybe, yeah. 385 00:32:03.440 --> 00:32:05.000 Maybe I have a big amount of debt, 386 00:32:05.160 --> 00:32:07.220 but it's also like, you know, you think like, 387 00:32:07.360 --> 00:32:10.300 look at our, you know, any business you gotta invest, 388 00:32:10.640 --> 00:32:10.800 you know? 389 00:32:11.040 --> 00:32:14.200 So the fact that at least if you can get your debt 390 00:32:14.200 --> 00:32:17.160 in some sort of low interest vehicle or something, 391 00:32:17.160 --> 00:32:22.000 like this is my nest egg that I'm building, you know? 392 00:32:22.100 --> 00:32:23.200 Like, this is my retirement. 393 00:32:24.620 --> 00:32:28.380 Like, of course I have to invest money into it. 394 00:32:29.120 --> 00:32:31.680 And, you know, once you get to that place 395 00:32:31.680 --> 00:32:33.360 where you have a hundred reviews 396 00:32:33.520 --> 00:32:35.500 and you're making bulk orders 397 00:32:35.500 --> 00:32:37.160 without even thinking about it, 398 00:32:37.360 --> 00:32:40.940 like it's a cool spot to be, 399 00:32:41.040 --> 00:32:42.780 but you're not gonna get there pinching pennies. 400 00:32:43.340 --> 00:32:45.480 And you're not gonna have any fun pinching pennies either. 401 00:32:45.480 --> 00:32:47.240 You wanna have fun with it. 402 00:32:47.280 --> 00:32:48.980 Nobody's having fun on a budget. 403 00:32:49.400 --> 00:32:51.060 No, that's very true. 404 00:32:52.100 --> 00:32:54.520 I have to be more like my 20 year old self. 405 00:32:54.900 --> 00:32:57.700 Like, let yourself have some money. 406 00:32:57.700 --> 00:32:59.400 No, let yourself have some money. 407 00:32:59.400 --> 00:33:00.560 Give me some money to spend it today. 408 00:33:00.940 --> 00:33:02.060 Yeah, but like to, 409 00:33:02.280 --> 00:33:05.180 but you wanna be able to try different things, you know? 410 00:33:05.180 --> 00:33:07.280 Like, you wanna try to pull different levers 411 00:33:07.280 --> 00:33:09.360 and see like what works, what doesn't, 412 00:33:09.660 --> 00:33:12.340 and not have it be the end of the world 413 00:33:12.340 --> 00:33:13.440 if it doesn't work out. 414 00:33:13.440 --> 00:33:15.240 Like you need to give yourself 415 00:33:16.560 --> 00:33:19.820 some budget to play with things. 416 00:33:20.280 --> 00:33:20.280 417 00:33:20.400 --> 00:33:21.940 But I don't have any children. 418 00:33:22.680 --> 00:33:23.440 So I don't know. 419 00:33:23.580 --> 00:33:25.100 My life is very different. 420 00:33:25.540 --> 00:33:26.080 So I'm sure- 421 00:33:26.700 --> 00:33:29.280 I've been having a conversation a lot 422 00:33:29.280 --> 00:33:31.180 with people lately about price. 423 00:33:31.220 --> 00:33:32.560 Like whenever we get to launch, 424 00:33:32.740 --> 00:33:33.540 and it is, it's like, 425 00:33:33.680 --> 00:33:36.940 all that matters is gaining as many reviews as possible. 426 00:33:37.420 --> 00:33:38.940 Obviously, ideally good reviews, 427 00:33:38.960 --> 00:33:40.100 but even if they're not good, 428 00:33:40.140 --> 00:33:41.740 you have to troubleshoot through that 429 00:33:42.300 --> 00:33:43.700 anyways at some point. 430 00:33:44.140 --> 00:33:45.300 Might as well do it now. 431 00:33:46.980 --> 00:33:49.460 Because it does all shift along the way, 432 00:33:49.680 --> 00:33:51.220 different points of review shift, 433 00:33:51.260 --> 00:33:52.660 but a big one is 100. 434 00:33:54.120 --> 00:33:56.600 And, you know, people sometimes don't realize 435 00:33:56.600 --> 00:33:59.340 how much you will end up paying more 436 00:33:59.340 --> 00:34:01.840 if you're trying to hold on to a certain price point 437 00:34:01.840 --> 00:34:02.580 in the beginning. 438 00:34:03.520 --> 00:34:05.420 And most of those people don't last 439 00:34:05.420 --> 00:34:07.760 because they just, it becomes, 440 00:34:08.659 --> 00:34:10.060 the hole becomes deeper, 441 00:34:10.659 --> 00:34:11.860 and there's not enough, you know, 442 00:34:11.860 --> 00:34:13.179 coming in, not enough momentum. 443 00:34:13.420 --> 00:34:15.580 We want to build as much momentum as possible. 444 00:34:15.659 --> 00:34:16.679 So it is a big, 445 00:34:17.199 --> 00:34:19.060 I appreciate Lisa you sharing that experience 446 00:34:19.120 --> 00:34:22.219 because this is a very huge roadblock 447 00:34:22.219 --> 00:34:23.900 for a lot of rate makers, 448 00:34:24.639 --> 00:34:26.179 is price point in the beginning. 449 00:34:26.960 --> 00:34:28.980 And a lot of our rate makers, you know, 450 00:34:29.000 --> 00:34:30.420 want to come in and they want to sell 451 00:34:30.800 --> 00:34:32.440 a more premium product 452 00:34:32.440 --> 00:34:34.280 or a more premium version of a product. 453 00:34:34.300 --> 00:34:36.880 I'm like, that's all well and good to call it premium, 454 00:34:36.940 --> 00:34:38.659 but no one is looking at it, 455 00:34:38.659 --> 00:34:43.080 thinking that necessarily until they experience it. 456 00:34:44.159 --> 00:34:44.159 457 00:34:44.159 --> 00:34:45.320 No, and like that- 458 00:34:45.320 --> 00:34:46.280 This has been really helpful for me, 459 00:34:46.380 --> 00:34:47.320 like seriously helpful. 460 00:34:48.100 --> 00:34:49.760 Yeah, like I have kind of been, 461 00:34:49.860 --> 00:34:52.040 like my PPC guy wanted me to lower my price 462 00:34:52.040 --> 00:34:53.699 below 25 a couple of times, 463 00:34:53.699 --> 00:34:56.480 and I like, I wasn't really good, willing to do it. 464 00:34:57.000 --> 00:34:58.400 But now it's like, I've got over, 465 00:34:58.460 --> 00:34:59.080 what do I have? 466 00:34:59.500 --> 00:34:59.980 167. 467 00:35:00.000 --> 00:35:03.720 and reviews now and like I'm holding firm, 468 00:35:04.360 --> 00:35:08.140 like in my TSCRK, I'm the highest price best-selling. 469 00:35:09.400 --> 00:35:11.200 Like there's a couple of ones that are selling more 470 00:35:11.200 --> 00:35:12.900 that are priced cheaper, but. 471 00:35:13.100 --> 00:35:14.400 What's your price at now, Lisa? 472 00:35:14.640 --> 00:35:15.700 I'm at 33. 473 00:35:16.420 --> 00:35:18.660 Okay, so you basically going down to like, 474 00:35:18.740 --> 00:35:21.000 you said 25 was like really- 475 00:35:21.000 --> 00:35:23.620 Yeah, like for Black Friday, I was 26. 476 00:35:24.460 --> 00:35:24.980 Okay. 477 00:35:25.140 --> 00:35:28.020 Cause I had to do a minimum 20% strike through. 478 00:35:28.020 --> 00:35:30.520 That was another reason I didn't want to lower my price 479 00:35:30.520 --> 00:35:31.280 ahead of time. 480 00:35:31.460 --> 00:35:33.140 So that's another thing you have to watch out for, 481 00:35:33.200 --> 00:35:33.960 is that- 482 00:35:33.960 --> 00:35:34.280 Yeah, yeah. 483 00:35:34.280 --> 00:35:37.580 I had to hold my price at 33 with, 484 00:35:38.020 --> 00:35:40.180 so I was doing a coupon leading up to it, 485 00:35:40.180 --> 00:35:42.460 which is more expensive than just doing a strike through 486 00:35:43.160 --> 00:35:45.800 because for Prime Day and Black Friday, 487 00:35:46.040 --> 00:35:48.200 Amazon's gonna go off your list price. 488 00:35:48.220 --> 00:35:50.480 So if I had done a strike through on my list price, 489 00:35:50.480 --> 00:35:53.460 I would have had to make my Black Friday price even lower. 490 00:35:54.740 --> 00:35:55.220 Yeah. 491 00:35:55.220 --> 00:35:57.960 So you do have to kind of, but like right now, 492 00:35:58.040 --> 00:35:59.400 I could do a strike through 493 00:35:59.400 --> 00:36:01.640 cause there's not another Prime Day for a while. 494 00:36:02.300 --> 00:36:05.340 But I was like, I do not want to sell less than 26 495 00:36:05.340 --> 00:36:06.080 for Black Friday. 496 00:36:06.080 --> 00:36:08.720 So I have to kind of like hold on to this price 497 00:36:08.720 --> 00:36:10.380 or any coupons. 498 00:36:12.200 --> 00:36:12.420 But- 499 00:36:12.420 --> 00:36:14.620 Yeah, cause I think I did a coupon, 500 00:36:14.840 --> 00:36:16.080 but I was only able to do that 501 00:36:16.080 --> 00:36:18.380 because obviously I don't have enough sales 502 00:36:18.380 --> 00:36:21.200 at the retail price to allow me to do a strike through yet. 503 00:36:21.220 --> 00:36:24.840 So like, I think what I'm feeling pretty confidently now 504 00:36:24.840 --> 00:36:27.000 is I do need to lower the price at this point 505 00:36:27.100 --> 00:36:30.860 so I can start selling at a higher velocity 506 00:36:31.140 --> 00:36:33.540 and then be able to do a strike through 507 00:36:33.540 --> 00:36:34.900 for a particular sale, 508 00:36:34.940 --> 00:36:36.460 like Mother's Day or something like that. 509 00:36:36.460 --> 00:36:38.920 And then slowly climb it back up 510 00:36:38.920 --> 00:36:41.980 as I start to get some traction and some sales. 511 00:36:42.000 --> 00:36:43.700 Like when I launched, I launched, 512 00:36:43.820 --> 00:36:44.920 well, I launched in Q4, 513 00:36:45.000 --> 00:36:47.600 but like my Black Friday price was $19.99, 514 00:36:48.320 --> 00:36:49.960 you know, and now I'm up to $33. 515 00:36:50.700 --> 00:36:50.960 Yeah. 516 00:36:50.960 --> 00:36:53.740 So it's like, you know, and then I was under 20, 517 00:36:53.740 --> 00:36:56.920 like once I got to 50 reviews, I bumped it up over 25. 518 00:36:57.200 --> 00:36:58.980 And then it was like, once I was over a hundred reviews, 519 00:36:58.980 --> 00:37:00.720 that's when I bumped it to 33. 520 00:37:01.480 --> 00:37:01.840 Yeah. 521 00:37:01.960 --> 00:37:04.720 But I've noticed like, obviously it's my products 522 00:37:04.720 --> 00:37:06.520 that like not as popular in the summer 523 00:37:06.520 --> 00:37:08.120 as it is in the fall and winter either. 524 00:37:08.440 --> 00:37:12.040 So it's like the summer sales were rough 525 00:37:12.040 --> 00:37:15.120 and I had that frequently returned badge as well, so. 526 00:37:15.560 --> 00:37:18.220 Mine is similar where the summer is slower 527 00:37:18.720 --> 00:37:22.340 and it's like fall and winter, it just goes up, so. 528 00:37:23.200 --> 00:37:23.400 All right. 529 00:37:24.040 --> 00:37:26.200 Yeah, I don't, obviously I don't have any of that data yet. 530 00:37:26.220 --> 00:37:27.900 So like the only way I'm going to get it 531 00:37:27.900 --> 00:37:29.600 is by being willing to- 532 00:37:29.600 --> 00:37:29.600 533 00:37:31.480 --> 00:37:33.740 Lauren, are you still happy with, 534 00:37:34.180 --> 00:37:37.100 that you liquidated your inventory and fixed it all? 535 00:37:37.360 --> 00:37:37.940 Are you, are you- 536 00:37:37.940 --> 00:37:39.440 Well, I'm still working on fixing it. 537 00:37:39.440 --> 00:37:42.840 So I'm not really sure how the problem is at this point, 538 00:37:43.320 --> 00:37:46.520 tracking how many units I've actually had to do work on. 539 00:37:47.460 --> 00:37:51.260 I'm happy with the decision because I feel like 540 00:37:53.540 --> 00:37:57.660 it's given me so much more insight into the product 541 00:37:57.660 --> 00:38:00.160 and things that I'm going to look out for on my next order 542 00:38:00.160 --> 00:38:02.500 and my next inspection and things I want to tweak 543 00:38:02.500 --> 00:38:04.120 and change and stuff like that. 544 00:38:04.260 --> 00:38:06.260 So I do feel good about it. 545 00:38:06.260 --> 00:38:07.460 But like I was telling Gabby, 546 00:38:07.520 --> 00:38:09.440 like I opened 30 last night and fixed them 547 00:38:09.440 --> 00:38:12.120 and all 30 not need, not one of them needed to be fixed. 548 00:38:12.360 --> 00:38:14.980 And so the more I open that are just fine, 549 00:38:14.980 --> 00:38:16.320 makes me think, mother fuck. 550 00:38:16.820 --> 00:38:17.600 I know, yeah. 551 00:38:17.900 --> 00:38:18.920 Like I just- 552 00:38:18.920 --> 00:38:20.200 Isn't that what just happened in the beginning? 553 00:38:20.300 --> 00:38:21.960 Because when I was, you know what I mean? 554 00:38:21.960 --> 00:38:24.300 It was like, first two reviews, one star, 555 00:38:24.820 --> 00:38:26.760 first 10 I opened, like six were damaged. 556 00:38:26.760 --> 00:38:28.520 And I was like, oh, this is a huge problem. 557 00:38:28.580 --> 00:38:30.960 And now that I'm kind of digging deeper into it 558 00:38:30.960 --> 00:38:34.380 and probably about a hundred units in, I'm like, huh, 559 00:38:34.560 --> 00:38:36.980 I haven't really seen that since that first 560 00:38:37.780 --> 00:38:39.500 couple of cases that I opened. 561 00:38:40.600 --> 00:38:42.680 So I guess better safe than sorry. 562 00:38:43.220 --> 00:38:46.680 Like I liquidated those like 40 found units 563 00:38:46.680 --> 00:38:50.900 and of them, like there was like 10 broken ones, 564 00:38:50.900 --> 00:38:53.340 which was great that I got rid of those. 565 00:38:53.460 --> 00:38:56.360 But the other ones that were from like newer batches 566 00:38:56.360 --> 00:38:57.240 were really nice. 567 00:38:57.400 --> 00:38:59.100 So that made me happy. 568 00:38:59.460 --> 00:38:59.460 569 00:39:00.360 --> 00:39:06.320 And, but I just got a three-star review the other day 570 00:39:06.320 --> 00:39:07.820 from someone who got a broken one. 571 00:39:07.860 --> 00:39:10.000 But now that I have 167 reviews, 572 00:39:10.000 --> 00:39:11.860 it didn't even change my ranking. 573 00:39:12.120 --> 00:39:12.580 Yeah. 574 00:39:12.780 --> 00:39:13.260 Yeah. 575 00:39:13.340 --> 00:39:14.800 So I was like, woohoo. 576 00:39:15.040 --> 00:39:17.860 Well, it's surprising too that I have a lifetime guarantee 577 00:39:17.860 --> 00:39:21.120 on my product and no one's redeemed it, 578 00:39:21.120 --> 00:39:22.720 which I think is really surprising. 579 00:39:22.840 --> 00:39:24.100 I mean, I haven't sold that many units, 580 00:39:24.220 --> 00:39:25.980 but to have zero redemptions on that, 581 00:39:27.000 --> 00:39:29.280 to have those people who, you know, 582 00:39:29.280 --> 00:39:31.260 receive broken units or damaged units, 583 00:39:31.680 --> 00:39:34.240 not redeem it, not request a replacement, 584 00:39:34.260 --> 00:39:36.220 I find to be odd, but. 585 00:39:37.800 --> 00:39:38.120 Yeah. 586 00:39:38.120 --> 00:39:42.720 I have those 50% off coupons in a bunch of mine now too. 587 00:39:43.180 --> 00:39:43.960 And like. 588 00:39:43.960 --> 00:39:45.020 Not a lot of redemptions. 589 00:39:45.320 --> 00:39:45.860 Three have been redeemed. 590 00:39:45.860 --> 00:39:46.160 Yeah. 591 00:39:46.360 --> 00:39:48.780 It's like, nobody wants to give you their email. 592 00:39:50.020 --> 00:39:54.920 I'm like, this is like a thousand dollars in email 593 00:39:54.920 --> 00:39:56.680 that's actually worth anything. 594 00:39:58.540 --> 00:39:59.980 Cause even like I spent. 595 00:40:00.000 --> 00:40:01.160 all that money on the giveaways 596 00:40:01.160 --> 00:40:05.020 and like literally not one conversion from those. 597 00:40:06.400 --> 00:40:07.420 When you're talking about giveaways, 598 00:40:07.560 --> 00:40:09.820 are you talking about like when you- 599 00:40:09.820 --> 00:40:13.120 So I did some giveaways on social media to get emails. 600 00:40:13.120 --> 00:40:16.900 So I have like 700 people on my email list right now. 601 00:40:16.900 --> 00:40:18.080 And as far as I can tell, 602 00:40:18.260 --> 00:40:20.240 none of them have bought like anything. 603 00:40:20.800 --> 00:40:21.400 Oh, wow. 604 00:40:22.320 --> 00:40:24.820 But I have 55 Etsy sales 605 00:40:24.820 --> 00:40:26.680 and I haven't done anything over there. 606 00:40:27.440 --> 00:40:30.560 I was also thinking about Steven's Free Stuff 607 00:40:30.560 --> 00:40:32.140 because I didn't do that. 608 00:40:32.440 --> 00:40:34.420 And I mean, I wasn't sure if it was even still a thing, 609 00:40:34.480 --> 00:40:35.740 but then I got a few emails lately 610 00:40:35.740 --> 00:40:37.200 of people continuing to do it. 611 00:40:37.240 --> 00:40:40.780 So like now that's something I'm contemplating doing 612 00:40:41.500 --> 00:40:44.380 just to hopefully boost views and move some units. 613 00:40:44.440 --> 00:40:45.260 I would do it. 614 00:40:45.360 --> 00:40:45.980 I would do it. 615 00:40:48.100 --> 00:40:49.000 We still do it. 616 00:40:49.000 --> 00:40:49.960 Yeah, but I was like, 617 00:40:50.000 --> 00:40:52.380 I wouldn't be afraid of lowering your price, Lauren. 618 00:40:52.380 --> 00:40:54.120 It's like, it's over here or over there. 619 00:40:54.120 --> 00:40:56.600 You're either gonna end up paying storage or PPC. 620 00:40:57.760 --> 00:40:57.960 Yeah. 621 00:40:58.300 --> 00:41:00.760 Move some product, get some cash in your pocket. 622 00:41:01.800 --> 00:41:02.540 Yeah, you're right. 623 00:41:02.600 --> 00:41:03.260 You're absolutely right. 624 00:41:03.480 --> 00:41:06.420 And you're not, you got a credit card for your PPC, right? 625 00:41:06.420 --> 00:41:07.840 You're not having it come out of your check? 626 00:41:09.400 --> 00:41:11.680 No, PPC, yeah, I'm putting on a credit card. 627 00:41:11.820 --> 00:41:12.100 Good. 628 00:41:12.100 --> 00:41:13.300 I need to switch the card that it's on 629 00:41:13.300 --> 00:41:15.660 because I realized it's the card that has the worst rewards. 630 00:41:15.740 --> 00:41:16.480 So I'm like, no, no, 631 00:41:16.480 --> 00:41:18.120 I gotta be making some cash back on this. 632 00:41:18.120 --> 00:41:19.240 I know, get some cash back. 633 00:41:19.240 --> 00:41:20.960 I talked to a girl the other day on the phone 634 00:41:20.960 --> 00:41:22.400 and she was having it come out of her check. 635 00:41:22.400 --> 00:41:24.220 I was like, don't do that. 636 00:41:26.560 --> 00:41:29.360 I'm still learning how to like figure out both Shopify 637 00:41:30.160 --> 00:41:31.660 and Amazon invoicing and reporting. 638 00:41:31.860 --> 00:41:33.800 I wish there was like, give me the line items, 639 00:41:33.840 --> 00:41:34.820 like show me everything. 640 00:41:34.920 --> 00:41:37.740 But like, I feel like it's like one line item on Shopify. 641 00:41:37.880 --> 00:41:38.800 It's like shipping charges. 642 00:41:38.880 --> 00:41:39.520 I'm like, okay. 643 00:41:39.860 --> 00:41:43.520 And well, I guess I paid for the platform fees 644 00:41:43.520 --> 00:41:44.540 for the full year. 645 00:41:44.540 --> 00:41:46.020 So everything I'm being charged from Shopify 646 00:41:46.020 --> 00:41:46.940 is just shipping. 647 00:41:47.020 --> 00:41:49.880 But Amazon, I'm like, what is, you know, 648 00:41:49.880 --> 00:41:51.320 Amazon fees versus- 649 00:41:51.320 --> 00:41:52.640 Oh, good luck with that. 650 00:41:52.800 --> 00:41:54.340 It's like a mess in there, man. 651 00:41:54.540 --> 00:41:55.880 They love hiding everything. 652 00:41:55.960 --> 00:41:57.060 They hide everything. 653 00:41:57.320 --> 00:42:00.900 So every payment, just because like I'm an underwriter, 654 00:42:01.060 --> 00:42:03.000 like that's my job is to like look at reports 655 00:42:03.000 --> 00:42:04.220 and reconcile numbers. 656 00:42:04.240 --> 00:42:07.060 And like, I can't ever make sense of this stuff. 657 00:42:07.660 --> 00:42:08.320 Like- 658 00:42:08.320 --> 00:42:10.280 Well, at least I had like an aha moment where I was like, 659 00:42:10.280 --> 00:42:14.220 okay, so everything that's on this one card is advertising 660 00:42:14.220 --> 00:42:15.480 because I've got it on that credit card. 661 00:42:15.480 --> 00:42:18.780 And then I have the other fees coming out of these, 662 00:42:18.780 --> 00:42:20.760 you know, the account, right? 663 00:42:20.780 --> 00:42:23.180 The sales, whatever sales I generate. 664 00:42:23.360 --> 00:42:25.200 And then if it doesn't cover that, 665 00:42:25.340 --> 00:42:27.160 which obviously hasn't thus, you know, today, 666 00:42:27.160 --> 00:42:28.500 it comes out of a different credit card. 667 00:42:28.600 --> 00:42:29.700 So then I can kind of go, okay, 668 00:42:29.700 --> 00:42:31.760 anything that's on this one credit card I know is ads 669 00:42:31.760 --> 00:42:32.920 and everything on this other credit card 670 00:42:33.060 --> 00:42:35.640 is other Amazon fees, so. 671 00:42:36.800 --> 00:42:38.200 And have you like switched over 672 00:42:38.200 --> 00:42:39.640 to QuickBooks yet or anything? 673 00:42:40.320 --> 00:42:41.380 No, but I- 674 00:42:41.380 --> 00:42:42.140 That was your circle? 675 00:42:42.540 --> 00:42:43.440 Didn't you get like- 676 00:42:43.440 --> 00:42:44.900 We got three months free 677 00:42:44.900 --> 00:42:48.440 from Michelle's bookkeeping service. 678 00:42:48.660 --> 00:42:51.680 But I worked with CapForge last year 679 00:42:52.080 --> 00:42:56.260 to reconcile my books for my first year and file my taxes. 680 00:42:56.460 --> 00:42:58.400 And then I felt really duped 681 00:42:58.400 --> 00:43:01.080 because I paid a lot of money for them to file my taxes, 682 00:43:01.200 --> 00:43:02.580 thinking that I would, you know, 683 00:43:02.580 --> 00:43:05.400 be able to use my business startup expenses. 684 00:43:05.540 --> 00:43:08.300 And they're like, no, we have to defer all of that to 2025 685 00:43:08.300 --> 00:43:10.000 because you haven't made any revenue. 686 00:43:11.080 --> 00:43:14.220 Which now I understand why and like makes sense. 687 00:43:14.220 --> 00:43:14.800 But at the time, 688 00:43:14.840 --> 00:43:16.520 I wish there would have been more clarity there. 689 00:43:16.520 --> 00:43:18.280 Cause I was like, I could have just filed my own taxes. 690 00:43:20.020 --> 00:43:21.980 I took all my expenses. 691 00:43:23.300 --> 00:43:25.400 But basically what they were saying is like, 692 00:43:25.400 --> 00:43:27.340 because I didn't have any sales, 693 00:43:27.460 --> 00:43:31.740 it didn't make sense to, you know, look at- 694 00:43:31.740 --> 00:43:33.840 I guess you're still working full time, right? 695 00:43:34.900 --> 00:43:37.820 Yeah, like I took it all. 696 00:43:38.300 --> 00:43:39.980 Yeah, so I don't know, 697 00:43:39.980 --> 00:43:41.460 it makes it seem like they didn't have revenue. 698 00:43:41.680 --> 00:43:42.240 So I don't know. 699 00:43:42.240 --> 00:43:46.580 Like right now I'd rather take it off of my W-2, 700 00:43:46.880 --> 00:43:48.420 like it, like, cause I basically, 701 00:43:48.620 --> 00:43:52.480 I got everything I paid in tax back last year for my job 702 00:43:52.900 --> 00:43:55.060 because of the business loss. 703 00:43:56.120 --> 00:43:56.800 Oh, okay. 704 00:43:56.800 --> 00:43:57.640 I see what you're saying. 705 00:43:59.520 --> 00:44:01.160 Because I always get a return. 706 00:44:01.220 --> 00:44:02.760 Like I never have to pay taxes. 707 00:44:02.920 --> 00:44:04.020 And so that's why they were like, 708 00:44:04.080 --> 00:44:05.400 well, if you're already getting a return, 709 00:44:05.540 --> 00:44:06.180 like it doesn't- 710 00:44:06.180 --> 00:44:07.520 I mean, yeah. 711 00:44:08.080 --> 00:44:08.520 Yeah. 712 00:44:08.720 --> 00:44:09.560 I see the point. 713 00:44:09.640 --> 00:44:10.560 I see what they were saying. 714 00:44:10.560 --> 00:44:12.280 I have a big thing with the IRS 715 00:44:12.280 --> 00:44:14.520 is they don't need to hold any of my money 716 00:44:15.260 --> 00:44:16.760 that they don't need to. 717 00:44:17.060 --> 00:44:17.860 No, yeah. 718 00:44:18.360 --> 00:44:21.200 Cause I've been audited three times and they like, 719 00:44:21.600 --> 00:44:22.980 yeah, and they held all my money. 720 00:44:23.220 --> 00:44:24.760 And then at the end of the day, 721 00:44:24.760 --> 00:44:25.880 they were all no changes. 722 00:44:27.340 --> 00:44:30.600 So they can keep as little of my money. 723 00:44:33.100 --> 00:44:35.020 I feel like, I wish I understood all that more, 724 00:44:35.120 --> 00:44:37.460 because I've even asked like other coaches and stuff, 725 00:44:37.460 --> 00:44:38.700 like what do I do for tax season? 726 00:44:38.800 --> 00:44:40.160 Because I don't want to spend a bunch of money 727 00:44:40.160 --> 00:44:41.680 and get hired out. 728 00:44:41.780 --> 00:44:43.240 I say find someone local. 729 00:44:44.020 --> 00:44:44.080 Yeah. 730 00:44:44.340 --> 00:44:45.320 Find someone local to you. 731 00:44:45.600 --> 00:44:48.160 It's like usually a more affordable one. 732 00:44:48.320 --> 00:44:49.620 Not usually, like always. 733 00:44:49.960 --> 00:44:51.280 Like someone local to you. 734 00:44:51.900 --> 00:44:55.720 It is great to find someone who can understand e-commerce, 735 00:44:55.920 --> 00:44:58.400 but like I filed with someone this last year 736 00:44:58.400 --> 00:44:59.980 who I could tell was like not familiar. 737 00:45:00.000 --> 00:45:05.540 familiar with like, Amazon selling and stuff like that. And it ended up fine. Yeah, I have 738 00:45:05.540 --> 00:45:12.120 an excellent Arizona based CPA. And she's like wonderful older woman that also sells 739 00:45:12.120 --> 00:45:20.360 on Amazon. She only charged me like for two businesses in my personal last year. It was 740 00:45:20.360 --> 00:45:29.600 like less than 1000 bucks. Yeah. Okay. Wow. Okay. Carol Smith. Like a like a cute. Yeah, 741 00:45:29.600 --> 00:45:35.940 she sells some stuff on Amazon. Yeah, I'm sending me her contact via like the Rainmaker 742 00:45:36.340 --> 00:45:43.260 app or something like that. Or even on here. Because I wanted somebody who can help me 743 00:45:43.260 --> 00:45:51.160 with like the Arizona CP. Yeah, I'm definitely gonna have my my books reconciled again, though, 744 00:45:51.160 --> 00:45:55.980 because I feel like it's nice to have everything clean. And it's way cheaper to do it reconcile 745 00:45:55.980 --> 00:46:02.220 than it is month to month. And so I'm definitely gonna do that. I just hired Michelle to do 746 00:46:02.220 --> 00:46:09.740 my like monthly bookkeeping. Yeah, because CapForge quoted me 1100 to do the full year 747 00:46:09.740 --> 00:46:20.380 of 2025. Yeah. 300 bucks a month. Reconcile. Reconcile everything. Yeah. That's about right. 748 00:46:20.380 --> 00:46:25.180 That's about what I paid last year. And I'll do it again. Just like, yeah, just catch it all up. 749 00:46:25.340 --> 00:46:31.260 Yep. There's all my stuff. I have all the numbers. You go ahead and make it nice little P&L. 750 00:46:31.920 --> 00:46:37.520 Thank you. Also, let's do that tax prep. Thanks. Yeah. 751 00:46:40.140 --> 00:46:45.100 Last year or this like file only filed in 2025 was the first year that I've hired someone to do it. 752 00:46:46.180 --> 00:46:52.320 It wasn't easy to just be like, here you go. Yeah, it was a pain initially. And this is where I could 753 00:46:52.320 --> 00:46:55.320 tell that they weren't familiar with just a lot of the questions they asked in the beginning. There's 754 00:46:55.320 --> 00:46:59.940 a lot of questions and a lot of little bit this form and that form. I was like, Oh, this is like 755 00:46:59.940 --> 00:47:05.340 not easier yet than it was. But then I was like, remembering that I was paying them to like 756 00:47:05.340 --> 00:47:10.600 reconcile everything. I was like, No, good. Like, otherwise, I had a lot more time doing this. Yeah. 757 00:47:14.620 --> 00:47:19.240 Yeah. With the pricing, should I just like, I'm trying to wonder, I'm kind of like now I'm 758 00:47:19.240 --> 00:47:24.400 thinking like, go with my gut and just kind of like guess at what a number that I think is going 759 00:47:24.880 --> 00:47:29.860 to have like based on some other competitor pricing. Or I'm wondering if I should maybe do 760 00:47:29.860 --> 00:47:33.420 like an IntelliView poll or something, or if there's a way to assess pricing that way. 761 00:47:33.560 --> 00:47:38.720 Because obviously, with setting the price, I looked at what my cost was, and then kind of where I felt 762 00:47:38.720 --> 00:47:45.500 with what those margins look like, and then also comparing, right to other comps. But because, 763 00:47:46.380 --> 00:47:53.220 you know, like the, my TSCRK, like the two, the two big ones that I use, kind of wildly different 764 00:47:53.220 --> 00:47:57.980 price points in both of those categories. And then if I just look at like kind of the top performers 765 00:47:57.980 --> 00:48:03.920 on Amazon in the kind of keepsake space, I mean, some of those products are priced way higher than 766 00:48:03.920 --> 00:48:10.740 mine. And I mean, they're made out of cardboard or MDF, like they're not nice boxes. So that's 767 00:48:10.740 --> 00:48:15.240 where I was like, trying to find that middle ground between that, like the $30 box that comes 768 00:48:15.240 --> 00:48:20.580 with nothing. And then like the fancy kit with the labels on the files that's made of cardboard 769 00:48:20.580 --> 00:48:23.980 that costs a hundred bucks, right? So it's like, I want to be somewhere in the middle. 770 00:48:24.240 --> 00:48:29.100 I would look at, I don't think you need to IntelliView. What I would do is look at your 771 00:48:29.100 --> 00:48:32.680 competitors and instead of looking at the quality of what they have, because people, again, they 772 00:48:32.680 --> 00:48:38.160 don't care. If they're looking at the price, the review rating and the review count is the bulk, 773 00:48:38.180 --> 00:48:42.140 is a bulk of what they're looking at. So if you look at your competitors and you just like, 774 00:48:42.140 --> 00:48:47.680 kind of put them in categories based on like how many reviews they have. Like if the, all of the 775 00:48:47.680 --> 00:48:52.940 ones that have over a hundred, 200 reviews are priced much higher, that's like, okay, I know 776 00:48:52.940 --> 00:48:56.700 that I need to be lower than that. And kind of like, just put yourself somewhere, but also you're 777 00:48:56.700 --> 00:49:02.500 testing like yourself individually. And so sometimes it's like, okay, this price is not 778 00:49:02.720 --> 00:49:07.000 working as well as I would like, or I'm not getting the sales velocity I'm looking for. 779 00:49:07.540 --> 00:49:13.340 Let me also just test independently of everybody else and drop it. But you know, especially when 780 00:49:13.340 --> 00:49:20.380 you have like a wide range with your competitors, like there's a wide range of prices. Sometimes it 781 00:49:20.380 --> 00:49:25.800 does take a little bit of guessing because you're just not sure how people are perceiving you. 782 00:49:25.800 --> 00:49:32.840 But so what's your price at right now? So the first retail price that I have and what it's 783 00:49:32.840 --> 00:49:40.280 listed on Shopify is 65. And on Amazon about a week ago, I took it down below 50. So I'm 49.95 784 00:49:40.280 --> 00:49:46.440 on Amazon right now. And then on Shopify, I have a $10 off. So it brings it down to 55. 785 00:49:46.700 --> 00:49:54.480 And then I've also been doing 20% off at events and like through my newsletter. So the lowest 786 00:49:54.480 --> 00:49:59.980 sale price I do on Shopify right now is 52, basically with that 20% off and then 49.95 on Amazon. 787 00:50:00.000 --> 00:50:04.220 is on. Okay. No, I like I felt like it was important to test 788 00:50:04.220 --> 00:50:06.540 below 50, right? Like, because I know that that's like a 789 00:50:06.600 --> 00:50:11.980 psychological threshold. So I'm thinking, you know, maybe take 790 00:50:11.980 --> 00:50:16.940 it down a little bit more, maybe in that 4543 range and see if 791 00:50:16.960 --> 00:50:20.740 that creates more sales velocity. You know, there's some 792 00:50:20.740 --> 00:50:24.520 people that sell for like 3499 33, like, like in that kind of 793 00:50:24.520 --> 00:50:28.680 that price point. But I just don't, I don't know, that's the 794 00:50:28.680 --> 00:50:30.300 tough call. Because like I said, there's, there's other 795 00:50:30.300 --> 00:50:33.840 ones that are over 100. There's one that's $120. And it's 796 00:50:34.000 --> 00:50:35.460 cardboard. Yeah. 797 00:50:36.720 --> 00:50:39.340 What and you have a coupon on or a factor? What do you have 798 00:50:39.340 --> 00:50:39.720 right now? 799 00:50:40.100 --> 00:50:43.560 No, I had a coupon, but it doesn't show that it's like a 800 00:50:43.560 --> 00:50:47.360 discount on my listing. And so I don't understand why because I 801 00:50:47.360 --> 00:50:51.680 had my guy set it up for me. And he's like, we agreed to do I 802 00:50:51.680 --> 00:50:57.500 think a 15% discount when it was priced at 54. And then I looked 803 00:50:57.500 --> 00:51:00.720 and it was like, oh, now it's just showing us $49.95. But 804 00:51:00.720 --> 00:51:03.640 there's no indication that that's a coupon price or a lower 805 00:51:03.640 --> 00:51:04.060 price. 806 00:51:04.840 --> 00:51:07.500 Interesting. So like, you didn't have like the coupon badge or 807 00:51:07.500 --> 00:51:07.900 anything? 808 00:51:08.540 --> 00:51:08.860 No. 809 00:51:10.780 --> 00:51:13.980 That seems a little weird. I feel like you should reach out 810 00:51:13.980 --> 00:51:16.960 to support that happens again. But I mean, I would try doing it 811 00:51:16.960 --> 00:51:18.680 with a coupon. If you're gonna lower your price, do it with a 812 00:51:18.260 --> 00:51:21.780 coupon. Just looks nice. Takes up more space on the thumbnail. 813 00:51:22.380 --> 00:51:28.120 Has a bright green button. Typically. That's my 814 00:51:28.120 --> 00:51:33.040 preference. I like coupons a lot. I I feel like people like 815 00:51:33.040 --> 00:51:36.740 psychologically just can't ignore a green coupon button. 816 00:51:38.320 --> 00:51:41.920 Like the coupons are the fees are they really? 817 00:51:42.660 --> 00:51:45.500 Normally you just write a coupon. It's like a $5 fee or a 818 00:51:45.500 --> 00:51:46.100 $10 fee. 819 00:51:46.140 --> 00:51:50.320 It's a $5. But they're getting rid of the other fee. Or there's 820 00:51:50.320 --> 00:51:54.640 something else like the percentage. The only time I'm 821 00:51:54.640 --> 00:51:57.560 out of the loop on it. Honestly. Yeah, because they started 822 00:51:57.560 --> 00:52:00.120 charging that percentage of your sales. 823 00:52:01.680 --> 00:52:02.220 Got it. Yeah. 824 00:52:02.220 --> 00:52:05.580 That was like, not nice. But then I think they realized it's 825 00:52:05.580 --> 00:52:07.760 not nice. So if you 826 00:52:13.700 --> 00:52:14.260 Yeah. 827 00:52:15.380 --> 00:52:17.980 There was something that changed with that recently. 828 00:52:18.460 --> 00:52:18.860 Okay. 829 00:52:19.260 --> 00:52:23.680 Good to know. Yeah, I need to talk to my development team a 830 00:52:23.680 --> 00:52:25.760 little bit and ask them more about that. Because I did ask 831 00:52:25.760 --> 00:52:27.660 them I was like, why is it not showing as a strikethrough? Why 832 00:52:27.660 --> 00:52:29.620 am I not? Why is there an indication that this is a lower 833 00:52:29.620 --> 00:52:34.860 like a sale price or a coupon? And they I don't know, I I think 834 00:52:34.860 --> 00:52:36.940 I just need to have an in person meeting with them because the 835 00:52:36.940 --> 00:52:38.220 WhatsApp conversation was not 836 00:52:39.020 --> 00:52:42.740 Yeah. And I mean, also, you can go it's very easy to set up a 837 00:52:42.740 --> 00:52:45.460 coupon. So like, it'd be faster if you just go in, click the 838 00:52:45.540 --> 00:52:48.640 main menu, advertising coupon set up, bing, bing, boom, 10 839 00:52:48.520 --> 00:52:52.680 seconds. They might have just changed your price. I don't 840 00:52:52.680 --> 00:52:53.660 know, like if they 841 00:52:53.660 --> 00:52:55.640 Because he showed me where then I could I went in there and 842 00:52:55.640 --> 00:52:58.440 looked at Seller Central. And there was a he had to do a 5% 843 00:52:58.440 --> 00:53:00.760 discount and then a 10% discount. So there was two 844 00:53:00.760 --> 00:53:03.800 separate ones to equal the 15%. And I was like, this doesn't 845 00:53:03.800 --> 00:53:06.300 make any sense. And so I questioned that and then 846 00:53:06.560 --> 00:53:08.720 questioned why it wasn't reflecting on the listing or 847 00:53:08.720 --> 00:53:13.820 looking any different. And so yeah, I need to just take that 848 00:53:13.820 --> 00:53:16.380 that piece and like, I was talking to you about that 849 00:53:16.380 --> 00:53:20.400 anyway, like deciding, you know, in the next couple of, like, 850 00:53:20.400 --> 00:53:23.760 really the next 10 days, and decide, is this something I want 851 00:53:23.760 --> 00:53:26.000 to continue to do? Or do I want to just put a pause on that 852 00:53:26.000 --> 00:53:26.960 whole thing? And 853 00:53:27.840 --> 00:53:30.760 that sounds like they did something funky. Yeah, 854 00:53:31.500 --> 00:53:35.260 honestly, you can do a 15% coupon. No problem. You don't 855 00:53:35.260 --> 00:53:36.200 need to do two separate. 856 00:53:36.760 --> 00:53:39.220 Yeah. And I feel like there's a lot of like, things like that 857 00:53:39.220 --> 00:53:40.980 where I'm like, Hey, why is this like this? Or like asking 858 00:53:41.060 --> 00:53:43.660 questions? You know, like, what? Hey, I didn't approve this meta 859 00:53:43.660 --> 00:53:45.500 ad? Why is it running? And they're like, well, we didn't we 860 00:53:45.500 --> 00:53:48.080 don't it's not running. Like, it's a meta glitch. And I'm like, 861 00:53:48.140 --> 00:53:51.600 no, like, take it down. Like, I don't like, so like, I'll go in 862 00:53:51.600 --> 00:53:55.580 there and do it myself. And yeah, maybe I'm just like, I've 863 00:53:55.580 --> 00:54:00.660 been trying to say to myself, like, I don't know enough about 864 00:54:00.680 --> 00:54:04.200 this yet that I need the support of these people. But then at the 865 00:54:04.200 --> 00:54:07.420 same time, my gut is saying, learn this, learn this, like 866 00:54:07.460 --> 00:54:12.880 yesterday, so that you can take it over yourself. Because, yeah, 867 00:54:13.300 --> 00:54:16.020 I'm not getting results from this company. Like they've helped 868 00:54:16.020 --> 00:54:17.860 me out in a lot of different ways. And like, you know, help 869 00:54:17.900 --> 00:54:21.160 me, you know, build my Shopify site to how I wanted it to be 870 00:54:21.160 --> 00:54:23.300 and all this stuff. But ultimately, I'm not going to 871 00:54:23.300 --> 00:54:25.600 continue to throw money at something where it's just not 872 00:54:25.720 --> 00:54:28.700 effective. And I told them that, you know, like, show me results 873 00:54:28.700 --> 00:54:29.660 or we're done. 874 00:54:31.120 --> 00:54:35.320 Yeah. Um, I mean, will getting rid of them put a fire under your 875 00:54:35.320 --> 00:54:36.220 butt to learn a thing? 876 00:54:37.860 --> 00:54:40.640 I hope so. I think the part of it was like, okay, I'll have 877 00:54:40.640 --> 00:54:44.580 them on retainer and like pay them while like, while I'm kind 878 00:54:44.580 --> 00:54:46.840 of catching up, because I just didn't have the capacity to 879 00:54:46.840 --> 00:54:50.800 start digging into the next phase of the Rainmaker courses. 880 00:54:50.860 --> 00:54:53.640 And then as I was starting to do it, I felt like, oh my gosh, 881 00:54:53.680 --> 00:54:57.500 like, this is so much and a lot of it is, it's not that it's 882 00:54:57.500 --> 00:54:59.980 outdated, it's just things look differently. And so 883 00:55:00.000 --> 00:55:07.700 It's a little bit takes a little longer to go in and kind of find the thing or what they've renamed it or whatever based on like the video content. 884 00:55:07.860 --> 00:55:14.920 And so when I started to run into that inconvenience, it kind of like I was like, oh, this is I mean, I think it was like, oh, this is hard. 885 00:55:14.960 --> 00:55:16.200 And this is going to take me a long time. 886 00:55:17.000 --> 00:55:24.340 So, yeah, I think you're right. I think if they weren't there, that it would probably light a little more fire under my ass to, like, be forced to do it. 887 00:55:24.340 --> 00:55:31.660 I just worry that it's the first thing I'm going to drop because I don't have bandwidth and then I'm not all then I'll be doing nothing. 888 00:55:31.660 --> 00:55:38.160 You know what I mean? So, yeah, I understand you're saying I don't think you would drop it. 889 00:55:38.940 --> 00:55:42.240 I mean, you're also all the things that they're doing. 890 00:55:42.420 --> 00:55:46.740 You don't necessarily have to start doing all those things immediately as soon as they're not. 891 00:55:47.260 --> 00:55:49.160 Yeah. So it's like you can stagger it. 892 00:55:49.200 --> 00:55:53.400 It's like, oh, I'm going to start with this one thing. I'm going to start this thing, you know, PPC or whatever it is. 893 00:55:53.400 --> 00:55:56.020 It just depends. But yeah, it's just questions to ask yourself. 894 00:55:56.220 --> 00:56:00.720 The other question I thought would be helpful is with the price. 895 00:56:01.040 --> 00:56:08.760 Like when you're going lower, I would ask yourself, like, OK, if I was selling 10 units a day consistently, would I be OK with it being this price? 896 00:56:09.300 --> 00:56:10.860 That's right. I keep asking yourself that. 897 00:56:10.940 --> 00:56:14.120 Then when you're getting lower price, like, all right. 898 00:56:14.300 --> 00:56:20.760 Kind of like having your cut off, like, OK, I even if I was selling 10 a day, like it would not be worth it for it to be this price. 899 00:56:21.400 --> 00:56:25.000 Right. That will help. Also, it's like deciding where you want to set it at. 900 00:56:25.320 --> 00:56:27.740 But ultimately, you're testing anyway. It's all testing. 901 00:56:27.960 --> 00:56:39.500 Right. And I think what would be helpful for my brain, too, is to kind of go, OK, if I'm selling one or two, you know, a week at this point, you know, that's what my profit is for a week. 902 00:56:39.500 --> 00:56:48.200 If I drop the price and I start selling 10 a day, like you said, right, even though the margins last, the overall profit is much greater. 903 00:56:48.720 --> 00:57:06.060 So looking at it, I think through that lens and then also to Lisa's point of like getting some sales velocity, getting some reviews, like using that lower price point to build the listing up opposed to spending money on ads that aren't converting and things like that. 904 00:57:06.060 --> 00:57:09.360 Like, I'm going to spend that money one way or the other. Right. So. 905 00:57:11.180 --> 00:57:13.900 Absolutely. How many reviews did you say you had? 906 00:57:14.460 --> 00:57:15.760 I have 18. 907 00:57:16.280 --> 00:57:18.780 18. Not bad, though. Good start. 908 00:57:19.100 --> 00:57:25.100 I'm still waiting on a few Vine reviews because I ended up shutting or switching to FBM before all 30 were claimed. 909 00:57:25.180 --> 00:57:27.520 So I think 26 or 27 were claimed. 910 00:57:27.700 --> 00:57:29.620 And all of the reviews I have are Vine reviews. 911 00:57:29.900 --> 00:57:33.460 So I have like, yeah, 18 out of 27. 912 00:57:33.820 --> 00:57:34.240 All right. 913 00:57:37.520 --> 00:57:42.280 Yeah. So that's why I was thinking something like Stephen's Free Stuff would help, hopefully, you know. 914 00:57:42.200 --> 00:57:45.140 Yeah. Yeah, I'll definitely look into that. 915 00:57:47.040 --> 00:57:51.840 Yeah. Or even like, I mean, I just like reached out to everyone I'd ever known ever. 916 00:57:52.560 --> 00:57:52.980 Yeah, I remember. 917 00:57:53.640 --> 00:57:56.940 They didn't live near me and I was like, hey, can you buy this? 918 00:57:57.160 --> 00:58:02.460 Like and I offered to reimburse them, but nobody, nobody wanted me to reimburse them. 919 00:58:02.460 --> 00:58:04.020 And I was like, please leave a review. 920 00:58:04.080 --> 00:58:06.640 And I had to kind of like hound them to leave a review, too. 921 00:58:07.480 --> 00:58:15.740 Yeah, I definitely like asked, you know, did the ask to all the people like in my contacts and through social like, hey, I've launched like here's a sample. 922 00:58:15.740 --> 00:58:23.100 Here's a special like friends and family discount kind of thing and didn't get really any response to that. 923 00:58:23.280 --> 00:58:35.300 So maybe, like you said, switching the ask instead of being like, here's the lowest, you know, here's this awesome deal that I'm giving you because you're, you know, a friend or a family member kind of thing to switch it to be like, hey, I need your support. 924 00:58:35.600 --> 00:58:36.680 I will reimburse you. 925 00:58:36.680 --> 00:58:45.000 Like, hey, like, I just launched this business and I really need no need to get some reviews to show some social proof. 926 00:58:45.060 --> 00:58:45.440 Yeah. 927 00:58:45.440 --> 00:58:47.260 Would you mind buying my product? 928 00:58:47.520 --> 00:58:49.120 And I reimburse you. 929 00:58:49.520 --> 00:58:54.980 It's technically not legal, but nobody knows. 930 00:58:55.260 --> 00:58:58.540 And they don't really live near you like it's your old friend. 931 00:58:58.680 --> 00:58:59.380 I don't know. 932 00:58:59.540 --> 00:59:00.140 Yeah. 933 00:59:00.260 --> 00:59:02.180 All right, ladies, I've got to head out. 934 00:59:02.640 --> 00:59:03.900 But good conversation. 935 00:59:03.900 --> 00:59:05.260 Yeah, I got a lot to say. 936 00:59:05.500 --> 00:59:06.540 So thank you so much, both of you. 937 00:59:06.740 --> 00:59:08.100 And enjoy the rest of your morning. 938 00:59:08.120 --> 00:59:09.940 I sent you that in the messenger. 939 00:59:10.560 --> 00:59:10.740 Hello. 940 00:59:10.860 --> 00:59:11.460 Thanks so much, Lisa. 941 00:59:11.500 --> 00:59:12.260 I appreciate that. 942 00:59:12.540 --> 00:59:12.940 Take care, guys.