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Hello, Kim, everyone. Welcome, guys. Janet, Ashley, Hannah.

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Hello, guys. Welcome. Welcome, everybody.

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Good to see you, guys.

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All right.

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Cool. We'll dive right into it. We have one hour and I want to make sure that I help you guys.

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Today's call, we're going to go over leads. This is week one, uh, business accelerator and essentially the goal for, for this week is to help you guys create your lead magnet and, um, wait, we are on week one. Yes.

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Okay. Okay.

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Awesome. So, um, my goal is to help you guys come up with your lead magnet.

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If you have created already amazing, I'm going to provide you feedback and help you get that waiting lead magnet.

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And if you haven't already, or if you're in the brainstorming phase, I want to help you brainstorm. So in this call, I thought about since it's such a small group, we do a hot set.

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We go over each one of you guys and I love to support you get your lead magnet again next week on the week to, we want to get them live.

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So it is important that we all had those lead magnets. Okay, sounds good.

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I will, uh, we'll wait for her, but let's dive into it. Who'd like to go first.

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Ashley, you want to go first? Yeah, thank you.

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Um, so can I share my screen? Let's see.

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Give me a set. Yeah, you can share your screen.

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Um, so I'm trying to, okay, can you see that now? Yeah.

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Okay, so I'm doing my niche is art for kids.

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And so I'm doing like a packet of art prompts for kids for drawing.

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Um, so I'd like feedback on probably most likely my title or hook.

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And anything else that you recommend with it.

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Awesome. Can you, can you go over the entire content? Yeah, sure.

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Um, so there's like, actually before, before you share, I'd love to do.

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Oh, sorry, I think I'm delayed.

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Can you hear me? Can you hear me?

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Give me one sec. I'm going to switch my connection.

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Okay.

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Am I back? Can you guys hear me? Yeah, you're good.

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Awesome, awesome. So, um, what I like doing when, when I'm reviewing the lead magnet is kind of like we were.

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Um, I'm going to do the ads of like that idea costumer. So for actually, for instance, she has like arts for kids prompt. So we, um, I want, if you're not a parent, it's okay. But I want us to all pretend we are a parent and would we buy, even though this is a lead magnet.

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She might be giving away for free, but I want to know, would we buy this? Yes or no. And the reason I'm going to do this is basically like, we're going to put this to the market. And usually the market doesn't give, um, gentle feedback.

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Okay, usually they go quite aggressive. So we might get feedback from, from each one of us here. And that comes from a lobbying place, then the actual market.

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But we'll do this with each one of you guys. So, uh, we can, we can give feedback again. I'd say, if, if to sharing this, oh, I don't have a kids, I would not buy this again. Just think like, if you had a kid, you put yourself on that ideal costumer for, for each one of us as individuals

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that will help, but let's send it to yours, actually.

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Do you want me to share the pain points or anything or just kind of give a brief?

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Yes, if you can give a brief on like, what is your goal with the lead magnet?

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Okay. Um, so mine within the niche of art, I'm trying to, um, I'm really interested in helping kids, like, explore creativity and innovation.

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So rather than like, how to draw, I rather than teaching our skills kind of exploring.

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Um, yeah, like what taps into.

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And so the problem I'm solving with this small product is that like for like moms who want

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art to be like either a screen free choice or like Heather kids turn to drawing more

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often through the day or through the week rather than like formal art projects.

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So I'm kind of speaking to the pain of like kids the blank page overwhelm of like they

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don't know what to draw hard to get started and then the other pain point is is like some

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parents want their kids to be able to self start.

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So they would require their kids to be able to read but if they can do that they can take

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these prompts and kind of jump into it without the parent needing to like lead the art project.

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So in this kit I have a variety of different art prompts.

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So some are sticker prompts using dot stickers, eye stickers or washi tape and so just different

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creative prompts off of those.

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Different scavenger hunts so it's a little more active of art adventure where they look

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for shapes in their environment or colors and draw those things or objects it's a little

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more lifestyle drawing and then other like complete the drawing prompts.

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So they're kind of given images to jump off of and then they get abstract a little more

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abstract and so that's topping into more imaginative drawing of like what can you imagine these

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turning into and then shapes again like making kind of playing on variety of like how many

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different things can you make with the same shape.

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That's all I'm not using, yeah so is that a good enough explanation?

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Yes, yes absolutely guys I'd love to get quick feedback you can raise your hand or mute

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yourself like would you buy this lead magnet yes or no you can drop in the chat as well

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if you don't if you cannot unmute yourself.

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I value very nice yes I agree I would buy this.

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Especially yes go on someone.

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Ashley I would do that especially as a mom of four young kiddos and some like the art

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and some don't but I like the way you laid it out that I have young ones like five and

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two but finding shapes like that something they start with but then the more bands to

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scroll down from my older kiddos they can realize that okay yeah thanks for sharing

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it.

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I think this is a great start would this be a free giveaway or would this be something

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you just charged nominal for like $1.99 or something like that?

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Yeah I think I haven't decided but it would either be like a dollar or something or free.

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Yeah I think this is a great idea definitely.

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Yeah I like it very much it's very elaborate I wouldn't give it for free I think it's too

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high value for free for freebie I would definitely charge at least two or three dollars.

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Okay and I'd like feedback on the title if like does it seem catchy enough and like.

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So for the cover I'm not a big fan of the cover and there are two main things for me.

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Number one is the text that you have like over 50 prompts like it's hard to read it's

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because you're sharing your screen but it doesn't stick out like it doesn't pop out

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it's hard to read and then art start from kidd doesn't sound as enticing like that sounds

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super high value in a sense or flowy like it is not flowing essentially like when I read

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that I I don't know exactly what you what do you want to what do you want to do.

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So I would add kids there or child or a word that is like for your ideal target audience

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I know you're doing for parents but essentially is gonna use it will be it will be the kids

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I would keep that there so so it's clear like that first sentence when the person reads

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they should know exactly what they're gonna go through and what they're gonna get.

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So it's simplified that in a in a probably like a few words that that would cover it.

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Okay, so make it more planes the right word but clear like very over what it is.

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Yeah, I kind of came in late but I just oh I'm sorry we're still talking are you still

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talking I just put let's doodle so or but I came in late so I don't know if that's what

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the point of and I would just have a picture of a mom and a daughter or maybe if you have

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a personal picture. I think it's always nice to see the artist.

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especially if you have your story, that personal story, like why am I buying from this person versus

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somebody else? Okay. So yeah, because if doodling saved you from like say your child was just dealing

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with, you know, bullying or something difficult, and now they're able to doodle to speak, you know,

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they use it as overcoming a challenge, then it's like, wow, oh yeah, that could be really helpful

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or boosted their grace, because now they can focus, they were suffering with something, and they use

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doodling as a healing process. There could be some new diet or something up for good.

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And I'd like to spruce the cover up a little bit more.

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Yes, I'll add to it. The contrast will you, I'm sorry, is it Euclides? How do you pronounce it?

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Euclides, yeah. Euclides, okay. So what Euclides was saying is if you look at the contrast with the

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white letters in the, in your listing under over 50 prompts, it's really hard to read against that

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blue background. So focus a little bit more on creating greater contrast between the foreground

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and the background. You know, you want to make sure that it's very easy to read. And, and, you know,

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I wanted, like I said, I'd add a few more colors to it. Like Tonya said, maybe some imagery of,

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you know, kid drawing it in mom and kids, surrounding the table, drawing or something,

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you know, something like that, so that they can actually see what they're doing. But yeah,

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no, I like the overall idea. Okay, thank you. Awesome. Thank you guys for the feedback.

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Ashley, I will share something during this call that I think will help you as well.

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We're going to use lovable for generating lead magnets. It doesn't necessarily mean like

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sweet to lovable, but it's more like getting ideas from lovable and applying to what you have now.

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It can really help. I think you're going to like that. Okay, awesome. Thank you.

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Thanks. So guys, if you, if you join late, we're doing a seat going over the lead magnet.

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And essentially this, we are on week one. And the goal is to get your lead magnet

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created. So next week we can launch it. If you have yours ready, like Ashley, I'll be providing

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feedback. We're going to everybody wear the hats of your ideal customer avatar. And then we are

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going to quote unquote a judge, but it's more like providing you feedback if we would buy or not.

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So that's, that's the dynamic we're going to love everyone to participate. So you guys can walk

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out of this call knowing exactly what to do to get your Reven lead magnet up. Who wants to go next?

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Are we allowed to have an idea, even if I apologize, I didn't create one.

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Yes, we can brainstorm. Yeah, we can brainstorm. If you don't have one,

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we'll brainstorm to help you create. Yeah, awesome. Yes, girl. Okay, great. Let me share my screen

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here. I'm going to show you a couple of documents. I'm still kind of in the brainstorming session,

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because I'm working on narrowing my focus. I've got a book out there. It's called Get Beyond

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Your Beyond Emotional Intelligence Never Had Another Bad Day. My website is Get Beyond EQ.

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Everything is on my social media handles and everything else. I hate it when it does this.

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I don't see anybody anymore when all the meeting always disappears on me.

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There it goes. Okay. So let me move that down here. So what you see now are a couple of different

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documents that I've put together, obviously, with the help of chat. So the first one is kind of

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narrowing my focus. I want to focus on business professionalism and really people that are struggling

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with making effective decisions under high pressure, high stress situations. And that's what

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this left document on the left talks about. What the document on the right is starting to talk

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about, I've actually had a full funnel built out and multiple different offers along there with

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landing pages and everything. And I'm trying to just kind of narrow down what I should be doing

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for my lead generation, so how I should be going after them. One is like a free executive master

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class that talks about stress performance, why people are just kind of reacting instead of thinking

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through it. IRRA is one of my concepts. It's a tool that I have in my book.

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And I also talk about the process being the emotional light switch using emotional creators

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where you can literally, if you know where to look for and how to locate it, how to control it,

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you can flip emotions on and off literally almost instantaneously like a light switch.

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So one of them is just like an executive master class. I know the one would be a five day challenge

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under performance under pressure, I give them a workbook where they literally go in and

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identify some of their triggers, starting to talk about stress, again looking at the IRRA

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processes and then go through and eventually, you know,

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take a pause, think about things a little bit, reframe stuff, make better decisions.

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Ultimately, that's the goal here, is to get them to make better decisions and to not just let

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themselves be hijacked emotionally, but to be able to think through, because a lot of times people

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just, they make rash decisions, they don't think through them. Another would be an executive guide,

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very similar content here in terms of what it would talk about, and it would be just more like

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a downloadable PDF, kind of like a workbook format. So I'm drawn in between these right now, and

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like I said, right now, I'm just kind of still going through the process of, this is what I've

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struggled, my book's been out for a year, and I'm still trying to struggle with kind of how to

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focus in on it and where to market it first and who to go after first. So it really is about,

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it's about more proactive emotional control as opposed to kind of letting your emotions control

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you, you get to take a much more active engagement with your emotional state. I've worked, it's been

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10 years in development, it's backed by tons of references and researches, research. Now it's just

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kind of trying to package it up and see how to get it out there and choose that first market niche.

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And can you tell me like, what is the goal? So you have that lead magnet, you get that

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potential lead, where do you lead them to? So the first thing would be kind of a workshop.

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Yeah, so the first offer would be my computer's reason up here. So it's kind of, this document's

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going backwards, and it's there it goes. My mouse, maybe it's just my mouse that I lost.

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Yeah, I lost my mouse. So the first one would be, if we go backwards up and kind of look through

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things here, the first thing I have to lead would be targeting a workshop, where we'd have,

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either a single multi-day workshop possibly even online to elaborate, and like I said,

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the leading under extreme pressure, how to convert stress and pressure into performance.

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So getting rid of them is liability and generating, turning them into an asset.

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And you can see the same concepts that we're talking about in the lead magnet, but they're

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a lot more fleshed out and much more depth. So we've got like a one-day intensive, we've got

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some targeted towards executives, mid-managers. The other thing would be for getting into speaker

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bureaus, because ideally I want to use this for three different things. I'm one drop book sales

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number two, conduct workshops with executives and business people, number three, landmore speaking

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gigs. So depending on the nature of what I'm trying to accomplish with one of those three things,

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the next step would be one of these. So this would be like for part of the speaking,

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and I'd have a separate landing page here, it built out of description. Ultimately,

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you know, the high-level stuff would be getting into looking at, I think it's over on this side,

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looking at a high value, it's actually not in this document, but looking at like high-value

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year-long programs for executives. So it would be kind of staged where the freebie would introduce

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them to the topics, the mid-level would be like a workshop, a one-day workshop, and then the high

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end, and I'm still kind of working on fleshing out that offer, the irresistible offer, but

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it would be like it would be the freebie on the workshop, then more of an in-depth like one-year

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intensive type of a thing. Got it. Okay, cool. Can I recommend one

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lead magnet that you don't have there, but I think it would work well with your audience? Sure.

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I think a quiz lead magnet would do pretty well for you, because you're essentially like,

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let's say you attract those business owners and everything, you take them through the quiz.

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So business owners that they are passing exactly through the journey you want them.

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So let's say you do a quick, maybe like seven questions

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quiz, and then you say like, "Hey, to download your result,

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give me your email, and then I'm going to reach out to you," you can do that. Or at the end,

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you can also do like, "Hey, here's your result. This is the areas you need to," and I'll show

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you how to do this during this call. It's simple. At the end, it's kind of like, "Hey,

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this is your result. These are your weak areas. These are your stronger areas," whatever.

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And then a CTA is like, "Hey, I'm doing a workshop this Friday, at this time,

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like here to join for free or whatever if you charge for that." So maybe because that would be like

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super niche or like

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But I think like maybe the quiz would be the best option for you.

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Yeah, but I get a workbook that's in the quizzing is that in go higher level, because I use Qualtrics right now for surveys and stuff like that.

196
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We use Lovable to create that.

197
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It's super simple because it would take it would take you like a few days for you to create under go high level.

198
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Yeah, but Lovable makes like extremely simple.

199
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It's Lovable L O V A B L E.

200
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Yeah, but I like that I like that I think so I find find one thing of course like it wants to find like what is the one thing you want to take them to and then I think once you decide that will be easier for you to know exactly what you want to build.

201
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What I recommend is always like for the lead magnet, you want to you want to do something for free is just that entry level where you want to get people to yeah exactly.

202
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So try not to complete overcomplicate the first initial step because once you get them on the door like that's it.

203
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Yeah, and I've done I've already gotten like a couple of workbooks laid out I can modify those customize those.

204
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So I've got yeah I'm leaning towards I think actually I think kind of the quiz with the workbook maybe leading into the challenge I've got challenges already set up to a multi day challenges so trying to figure out you know

205
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How are we going to do the self-paced in the workbook like here's day one which is what I've done already is give me workbook like I've done a 30 day never have another bad day challenge.

206
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And it's there it's a 30 day workbook that's like 12 pages long and walks in through a different skill every single day.

207
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That kind of makes what's in the book so.

208
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Awesome.

209
00:22:03.900 --> 00:22:06.800
All right, so what we're going to do.

210
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Thank you.

211
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We'll pass to to the next verse I will start sharing your screen.

212
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What I love for you drew if you can send me like maybe seven questions that you would like to have on that quiz I'll use your product as an example just to share like what a quiz would look like and then just so I don't I don't type stupid questions.

213
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That's just as an example really what's the best where do you want me to send them to you can send here in the chat you can put in the chat message me here or just drop like in the open chat.

214
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Okay, cool give me a few minutes to work on those.

215
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Cool.

216
00:22:39.600 --> 00:22:44.800
Yeah, again, it's just like a few questions so so I can show you the example Kim.

217
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Yes, let's type in.

218
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You were mute.

219
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That always happens to me, yes, oh hi.

220
00:22:57.200 --> 00:23:23.400
Okay, so I got totally overwhelmed and did like a whole bunch of stuff and I kind of got lost in it because where we did the I challenge couple weeks ago and I made Cassie the AI brain dump tool and I actually made a lead magnet in Facebook for it and I already have almost 300 emails.

221
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Since then, so that's really awesome.

222
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And it's like the first time I did I was doing like ads and stuff for like more than a year on Instagram and I got one email.

223
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So for me, but so but then I have Cassie but I don't have like it's like it's the freebie but it's it's it's she's alone and there's nothing connected to it.

224
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So and then I thought, well, the purpose of this exercise is that you find a freebie or a lead magnet that is like more connected to a paid product.

225
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Right.

226
00:23:58.900 --> 00:24:08.100
So then I have a workbook called managing ADHD in daily life and I started.

227
00:24:08.100 --> 00:24:11.900
Okay, wait, let me share my screen for a second.

228
00:24:16.600 --> 00:24:19.400
But grass, by the way, that's awesome.

229
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I have to wait.

230
00:24:27.800 --> 00:24:35.000
Yeah, because my I got a new mic and now I didn't have sound on my computer.

231
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So I switched to my laptop.

232
00:24:36.900 --> 00:24:40.100
Oh, I'm be right back.

233
00:24:40.100 --> 00:24:41.000
Wait, I have.

234
00:24:41.000 --> 00:24:44.400
Okay.

235
00:24:45.600 --> 00:24:48.400
We can we can go to the next person in the meantime.

236
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I'm ready.

237
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Kim should be back soon.

238
00:24:50.000 --> 00:24:50.400
Okay.

239
00:24:50.400 --> 00:24:51.200
Let's go, Tanya.

240
00:24:51.200 --> 00:24:53.800
Okay, and I just have to share my screen.

241
00:24:53.800 --> 00:24:55.000
So let me learn how to do this.

242
00:24:55.000 --> 00:24:56.400
Let's see.

243
00:24:56.400 --> 00:24:59.200
You see the green bottle in the middle say share.

244
00:25:02.040 --> 00:25:03.560
to share entire screen.

245
00:25:03.560 --> 00:25:05.840
- Okay, and it says share, oh, I see it.

246
00:25:05.840 --> 00:25:11.160
So it says share camera, is that it?

247
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Come on my phone.

248
00:25:12.000 --> 00:25:14.960
- Share, no, share screen.

249
00:25:14.960 --> 00:25:16.240
- Share screen, got it.

250
00:25:16.240 --> 00:25:17.320
- Yeah.

251
00:25:17.320 --> 00:25:18.400
- Okay, is it on?

252
00:25:18.400 --> 00:25:20.320
Everything on your screen, including notifications,

253
00:25:20.320 --> 00:25:22.520
will be recorded, that's fine.

254
00:25:22.520 --> 00:25:24.080
Zoom, screen broadcast.

255
00:25:24.080 --> 00:25:25.320
- Yeah, I'll get you next.

256
00:25:25.320 --> 00:25:27.800
I didn't know how long it would take, okay?

257
00:25:27.800 --> 00:25:29.840
- Okay, sorry, I'm just trying to, is she ready?

258
00:25:29.840 --> 00:25:31.840
Okay, if she's ready, I don't wanna.

259
00:25:31.840 --> 00:25:32.960
- You're gonna go for it.

260
00:25:32.960 --> 00:25:35.840
- Okay, can you see everything on my screen right now?

261
00:25:35.840 --> 00:25:41.200
- One sec, we cannot see it.

262
00:25:41.200 --> 00:25:42.400
- You can't see it, okay.

263
00:25:42.400 --> 00:25:43.400
It's clicked on it.

264
00:25:43.400 --> 00:25:46.160
- We saw for a few seconds and stopped.

265
00:25:46.160 --> 00:25:47.520
- It stopped, okay, I'm sorry.

266
00:25:47.520 --> 00:25:48.760
I'm learning how to do this part.

267
00:25:48.760 --> 00:25:51.320
I apologize, I never did that before.

268
00:25:51.320 --> 00:25:52.240
- You're good.

269
00:25:52.240 --> 00:25:55.600
- So do I click on start broadcast or screen broadcast?

270
00:25:55.600 --> 00:25:56.440
- Yeah.

271
00:25:56.440 --> 00:25:57.520
- Start?

272
00:25:57.520 --> 00:25:59.640
- I think a screen broadcast, I guess.

273
00:25:59.640 --> 00:26:01.440
- Okay, is it on right now?

274
00:26:01.440 --> 00:26:02.440
Oh, I think it's loaded.

275
00:26:02.440 --> 00:26:03.320
- Yeah, it's loaded.

276
00:26:03.320 --> 00:26:04.160
- Okay, good.

277
00:26:04.160 --> 00:26:06.200
- Okay, you can't, okay, perfect.

278
00:26:06.200 --> 00:26:09.280
And then I'm just gonna go to my camera

279
00:26:09.280 --> 00:26:10.320
'cause I've just loaded.

280
00:26:10.320 --> 00:26:12.360
So this is what I, I came up with something

281
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called Wellness University.

282
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So it has cooking shows, yoga, we have.

283
00:26:17.840 --> 00:26:19.760
So this I actually just took, to see.

284
00:26:19.760 --> 00:26:21.600
- Who's cooking shows are there though?

285
00:26:21.600 --> 00:26:22.640
Who's cooking shows are there?

286
00:26:22.640 --> 00:26:26.000
- It's Drew's, yeah, it's my husband, my prince.

287
00:26:26.000 --> 00:26:28.840
So that's the one you're talking, you see him on there.

288
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He's my husband, he's amazing.

289
00:26:30.680 --> 00:26:35.680
So anyway, this is kind of a combination

290
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of all our stuff that we've put together.

291
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Anyway, there's over 600 videos and we have courses,

292
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we have five courses, I'm gonna work on more,

293
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but it's all health-related, fun,

294
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and you can do it the convenience of your own house.

295
00:26:48.800 --> 00:26:51.160
What I've done is gone to Facebook ads

296
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and this was there, their Wellness courses.

297
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So I just copied it, 'cause I didn't know to have one ready,

298
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but I figured I'll just add all my pictures

299
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and then I can either do 90% off or do one of these,

300
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either try it out for one month or 99, two week free trial,

301
00:27:07.560 --> 00:27:10.680
either something along those lines and would love feedback.

302
00:27:10.680 --> 00:27:13.120
Not everything would be on that page, of course.

303
00:27:13.120 --> 00:27:17.240
- Okay, yes, I love this, by the way,

304
00:27:17.240 --> 00:27:20.720
and awesome to see you guys working together.

305
00:27:20.720 --> 00:27:25.680
The first thing that I see is too much friction

306
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and I'll explain what I mean by that.

307
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Too much friction by, you're giving too many formations

308
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and that can create confusion.

309
00:27:35.040 --> 00:27:37.520
So try it out for one month and then five dollars

310
00:27:37.520 --> 00:27:39.440
and then it says like two week free trial.

311
00:27:39.440 --> 00:27:41.320
- Those wouldn't be together, it would be either,

312
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or I honestly just did this like one minute ago,

313
00:27:44.200 --> 00:27:45.840
so that's why. - Okay, okay.

314
00:27:45.840 --> 00:27:48.400
- Yeah, so I would only have one of the offers up,

315
00:27:48.400 --> 00:27:49.240
it wouldn't be all three.

316
00:27:49.240 --> 00:27:51.240
I just wanted to keep it simple so you see,

317
00:27:51.240 --> 00:27:54.520
but it would be this Wellness Expert selection

318
00:27:54.520 --> 00:27:56.320
and pick one, I would only have one of them up,

319
00:27:56.320 --> 00:27:59.480
either up to 90% off or it would be tried out

320
00:27:59.480 --> 00:28:02.320
for one month or two week free trial.

321
00:28:02.320 --> 00:28:03.920
Would love to give feedback, yeah.

322
00:28:03.920 --> 00:28:07.400
- What I would say is like, I would not say two week free trial.

323
00:28:07.400 --> 00:28:08.640
When they go to your landing page,

324
00:28:08.640 --> 00:28:10.320
they're gonna find that out anyways.

325
00:28:10.320 --> 00:28:15.160
So if you say three trial, it creates more curiosity

326
00:28:15.160 --> 00:28:18.960
and it creates like less resistance as well, less friction.

327
00:28:18.960 --> 00:28:20.440
Again, when they go to your landing page,

328
00:28:20.440 --> 00:28:22.480
they're gonna find out like more details.

329
00:28:22.480 --> 00:28:25.520
And then I think that part,

330
00:28:25.520 --> 00:28:28.480
I think it could work, it could work better.

331
00:28:28.480 --> 00:28:31.800
Then 90% off, that gives an idea that like,

332
00:28:31.800 --> 00:28:34.360
like depending on how much that is,

333
00:28:34.360 --> 00:28:36.920
it's like again, start creating friction already.

334
00:28:36.920 --> 00:28:39.480
But I would do one free trial,

335
00:28:39.480 --> 00:28:41.200
don't measure for how long.

336
00:28:41.200 --> 00:28:42.680
- Okay.

337
00:28:42.680 --> 00:28:45.880
- And then I would try another one with,

338
00:28:45.880 --> 00:28:49.360
instead of saying like up to 90% off,

339
00:28:49.360 --> 00:28:51.880
I would say, I'll give you an example,

340
00:28:51.880 --> 00:28:54.160
break Friday special,

341
00:28:54.160 --> 00:28:58.360
or you can say, let's say,

342
00:28:58.360 --> 00:29:00.600
founding members special,

343
00:29:00.600 --> 00:29:04.160
that's like what we're using for our products.

344
00:29:04.160 --> 00:29:08.160
Something that conveys, maybe it could be a holiday,

345
00:29:08.160 --> 00:29:09.000
maybe it could be something--

346
00:29:09.000 --> 00:29:10.160
- Valentine's Day.

347
00:29:10.160 --> 00:29:12.200
- Valentine's Day special, yeah, why not?

348
00:29:12.200 --> 00:29:14.720
And then you get the design a little bit more like,

349
00:29:14.720 --> 00:29:18.680
romantic and stuff that really works, like leveraging trends,

350
00:29:18.680 --> 00:29:21.560
leveraging events that are happening currently.

351
00:29:21.560 --> 00:29:28.120
So, and I would add that as a CTA, like just one CTA,

352
00:29:28.120 --> 00:29:31.360
and do not say shop now,

353
00:29:31.360 --> 00:29:34.840
you can say, actually there you don't have to say anything,

354
00:29:34.840 --> 00:29:37.200
shop now, because you're gonna have on Facebook,

355
00:29:37.200 --> 00:29:39.000
you're gonna have a button that says like,

356
00:29:39.000 --> 00:29:43.000
learn more or buy it now, whatever the button says.

357
00:29:43.000 --> 00:29:45.200
So you can remove that, that gives you more space,

358
00:29:45.200 --> 00:29:47.920
as far as like the graphic goes.

359
00:29:47.920 --> 00:29:50.360
But this is great, this is great.

360
00:29:50.360 --> 00:29:54.040
- Okay, this was like highly rated on Facebook ads

361
00:29:54.040 --> 00:29:57.680
as for wellness courses, it had like a thousand people

362
00:29:57.680 --> 00:29:59.920
clicked on it or bought it, so that's why.

363
00:30:02.680 --> 00:30:04.720
Nice. Love it.

364
00:30:04.720 --> 00:30:10.960
Also, I would test with both together as well as a different creative.

365
00:30:10.960 --> 00:30:14.000
When I say both, it's like you can say bundle,

366
00:30:14.000 --> 00:30:17.800
like you have the left side and then the right side like in one,

367
00:30:17.800 --> 00:30:20.080
that could be a different angle as well,

368
00:30:20.080 --> 00:30:26.680
but just not using like three different selling points if that makes sense.

369
00:30:26.680 --> 00:30:31.520
Can you repeat that? I wasn't only going to put one thing that they would get,

370
00:30:31.520 --> 00:30:37.560
or are you saying to put bundles on the side of that or just have one,

371
00:30:37.560 --> 00:30:41.000
I was just going to have either free trial or something like that.

372
00:30:41.000 --> 00:30:43.480
That would be the only thing that would be on this page.

373
00:30:43.480 --> 00:30:44.680
But did you say to do something else?

374
00:30:44.680 --> 00:30:48.280
Because I thought it was two different products based on the graphic,

375
00:30:48.280 --> 00:30:49.600
but I got it now. I got it.

376
00:30:49.600 --> 00:30:54.000
Yeah, it's one core, I mean, it's courses and then there's also,

377
00:30:54.000 --> 00:30:57.600
you can always buy those courses individually, but they're also the classes.

378
00:30:57.600 --> 00:31:03.520
The way I thought marketing for a big picture is because I already have,

379
00:31:03.520 --> 00:31:06.720
we have a mailing list with thousands of people,

380
00:31:06.720 --> 00:31:12.000
but I honestly reach out to groups that are influencers who know so many people,

381
00:31:12.000 --> 00:31:15.720
so then I just reach out and let them tell their people.

382
00:31:15.720 --> 00:31:21.440
It kind of goes out there, so there's a lot of more leverage,

383
00:31:21.440 --> 00:31:24.480
so I'd rather work smarter when possible.

384
00:31:24.480 --> 00:31:26.280
Right. Yeah.

385
00:31:26.280 --> 00:31:28.080
But I just feel like if we can,

386
00:31:28.080 --> 00:31:31.560
one example is one of the influencers I was talking to today,

387
00:31:31.560 --> 00:31:34.920
she's wearing glasses and instead of me saying, "Oh, I have a class,

388
00:31:34.920 --> 00:31:38.600
I used to do that," I said, "When did you start wearing readers?"

389
00:31:38.600 --> 00:31:40.880
She's like, "I know my eyes are getting..."

390
00:31:40.880 --> 00:31:44.760
I said, "I have a course that can help you

391
00:31:44.760 --> 00:31:48.880
start improving your eye health in just three minutes a day exercise,

392
00:31:48.880 --> 00:31:51.600
because..." Or an activity, just three minutes.

393
00:31:51.600 --> 00:31:54.560
Yeah, that's what she said, so I said, "Of course."

394
00:31:54.560 --> 00:31:58.320
And I'm happy to share it with you, and it actually does work,

395
00:31:58.320 --> 00:32:01.400
so it's based in science, so I use it for myself,

396
00:32:01.400 --> 00:32:04.080
because I had a lot of eye problems when I was younger,

397
00:32:04.080 --> 00:32:08.360
and even my eye doctor is like, "How are you not wearing any glasses?"

398
00:32:08.360 --> 00:32:11.320
And you can still read the little fine prints.

399
00:32:11.320 --> 00:32:12.240
But, yeah.

400
00:32:12.240 --> 00:32:15.480
Now, this is awesome, so, yeah, that's really valuable.

401
00:32:15.480 --> 00:32:18.760
You guys can dry many different angles,

402
00:32:18.760 --> 00:32:21.800
which gives you guys a lot of advantage as well.

403
00:32:21.800 --> 00:32:23.520
So, yeah, that's great.

404
00:32:23.520 --> 00:32:24.600
Great work.

405
00:32:24.600 --> 00:32:27.800
If anybody else has any comments, I'm always open and feel free.

406
00:32:27.800 --> 00:32:30.760
You can always share my information just to my number.

407
00:32:30.760 --> 00:32:34.400
I'm happy to learn more later if something pops up for anyone.

408
00:32:34.400 --> 00:32:39.560
I think the guys loved it.

409
00:32:39.560 --> 00:32:41.240
They comment there.

410
00:32:41.240 --> 00:32:45.520
Larissa Luke's fantastic, who is this for, and of course,

411
00:32:45.520 --> 00:32:47.480
through Luke's fabulous.

412
00:32:47.480 --> 00:32:48.960
Yeah, my target market is--

413
00:32:48.960 --> 00:32:50.400
You got a great feedback.

414
00:32:50.400 --> 00:32:51.000
Thank you.

415
00:32:51.000 --> 00:32:54.600
Yeah, my target market is midlife women or people 40+

416
00:32:54.600 --> 00:32:56.960
who just want to hang out.

417
00:32:56.960 --> 00:33:00.320
They have a sandwich generation that has family

418
00:33:00.320 --> 00:33:03.360
that they're taking to try to take care of everybody,

419
00:33:03.360 --> 00:33:06.680
the women or men, but they need to take care of themselves.

420
00:33:06.680 --> 00:33:09.960
So, giving them time to take a little vacation

421
00:33:09.960 --> 00:33:14.240
and enjoy life, you know, making sure they're optimizing their health.

422
00:33:14.240 --> 00:33:16.400
So, they'll be around for their kids, their grandkids.

423
00:33:16.400 --> 00:33:20.120
I think I pressed on it.

424
00:33:20.120 --> 00:33:20.480
Sorry.

425
00:33:20.480 --> 00:33:21.640
Thank you so much.

426
00:33:21.640 --> 00:33:22.280
No, you're good.

427
00:33:22.280 --> 00:33:23.520
You're good.

428
00:33:23.520 --> 00:33:24.960
All right, Kim, let's go back to you.

429
00:33:24.960 --> 00:33:29.600
And then Larissa, we'll go back to you in very soon.

430
00:33:29.600 --> 00:33:31.360
OK, yeah, sorry for the cutoff.

431
00:33:31.360 --> 00:33:36.160
I needed to give the permission for sharing, apparently.

432
00:33:36.160 --> 00:33:37.560
So, here we go again.

433
00:33:37.560 --> 00:33:41.920
I do the whole window because I have several screens.

434
00:33:41.920 --> 00:33:44.800
OK, so like I was saying, where was I?

435
00:33:44.800 --> 00:33:45.760
What was I saying?

436
00:33:45.760 --> 00:33:47.800
All right, I have Cassie.

437
00:33:47.800 --> 00:33:53.920
So, I put-- so, but this is only like a single lead magnet.

438
00:33:53.920 --> 00:33:56.720
And I put her now, this is my website.

439
00:33:56.720 --> 00:33:59.080
And this is my 3B volt.

440
00:33:59.080 --> 00:34:03.160
So, I put her here for once they are on my list

441
00:34:03.160 --> 00:34:06.880
and then people can-- they unlock.

442
00:34:06.880 --> 00:34:09.239
And so, I put her here.

443
00:34:09.239 --> 00:34:12.440
But then I thought, OK, this is not really the assignment.

444
00:34:12.440 --> 00:34:18.520
So, I have now the ADHD overwhelm reset.

445
00:34:18.520 --> 00:34:20.360
And first, I thought it was a 3B.

446
00:34:20.360 --> 00:34:23.719
But then I saw the-- with Megan, she said,

447
00:34:23.719 --> 00:34:26.639
if you do like a small price, you get different types.

448
00:34:26.639 --> 00:34:29.520
So, I figured because Cassie is already free,

449
00:34:29.520 --> 00:34:32.080
I do pay one for this.

450
00:34:32.080 --> 00:34:40.159
And then this one connects actually to my other more paid product,

451
00:34:40.159 --> 00:34:44.960
which is the-- oh, wait, I have it in my Commva already set up

452
00:34:44.960 --> 00:34:46.280
for you guys.

453
00:34:46.280 --> 00:34:51.080
OK, so this is the-- this is the-- well, OK, this is my question.

454
00:34:51.080 --> 00:34:55.280
Do I make it a 3B or is it a do I do a 250?

455
00:34:55.280 --> 00:34:57.960
And so, it's like only eight pages.

456
00:34:57.960 --> 00:34:59.800
But it's because it's a printable.

457
00:35:09.120 --> 00:35:19.520
and be calm again. And so you get like instructions on how you ground yourself again to keep from

458
00:35:19.520 --> 00:35:28.960
getting an anxiety attack or you know just calming yourself again. And then I have a small up cell

459
00:35:28.960 --> 00:35:38.880
here. This is actually another book I need. I'm gonna change this one. So I, wait, let me, this is

460
00:35:38.880 --> 00:35:49.120
the Cassie? I like that. Yeah, she's so cute. Look, I like that. Actually, look, the A and the

461
00:35:49.120 --> 00:35:56.320
I, it was just a coincidence, but I had to use it because she's an AI. I was so happy when I found

462
00:35:56.320 --> 00:36:04.560
that one out. Like, oh, yeah, I can make it work. Okay, so but then I thought, oh, yeah, like I said,

463
00:36:04.560 --> 00:36:10.560
my mind was overloading. And then I thought because we also did like the bucket method right in the

464
00:36:10.560 --> 00:36:16.800
beginning of the course of this one. And I got inspired. So I made a freebie from it, but it's

465
00:36:16.800 --> 00:36:24.800
not yet in my style. But I figured I can make this a freebie as well. Because it fits with the daily.

466
00:36:25.760 --> 00:36:34.880
So let me look, this is the ebook that is more as like a workbook managing like ADHD and daily life.

467
00:36:34.880 --> 00:36:43.520
And this one has 25 pages. And my plan is, I already did this as well, look, to make a presentation. And

468
00:36:43.520 --> 00:36:49.680
I wanted to make it like in a workbook. So I can put my face here, like I'm talking on the screen

469
00:36:50.240 --> 00:36:58.080
as a presentation. And then it's basically just about the book and all the techniques I use

470
00:36:58.080 --> 00:37:08.000
in the book that I talk about. So this is the freebie small payment, bigger payment. And then

471
00:37:08.000 --> 00:37:14.320
the workshop, I still have to build that one, but I figure I could do it like for maybe $40 or something.

472
00:37:16.240 --> 00:37:24.400
What do you think? It's a lot of that. I love that. I was I was a little bit confused on

473
00:37:24.400 --> 00:37:30.240
exactly where you're using each one of them. Yeah, because I know there there are some potentials,

474
00:37:30.240 --> 00:37:34.880
like, I might use this one for this and I'm using this for that. Could you clarify that again?

475
00:37:34.880 --> 00:37:41.760
All right. So I started with Cassie, but she isn't connecting to anything. So she's already

476
00:37:41.760 --> 00:37:50.800
currently a lead magnet that I'm harvesting emails from. So that's that's starting. So then I have

477
00:37:50.800 --> 00:37:58.240
the first good, wait, all this stuff is in the top of the screen. Let me just slide it on a little

478
00:37:58.240 --> 00:38:07.600
bit. So this is the video. Do you use that video as your ad? Is that the case? Yeah. Okay, great.

479
00:38:07.600 --> 00:38:15.840
On Facebook. Yeah. No matter. I mean, it's like the whole. Yeah. Yeah. Yes. That's that little video.

480
00:38:15.840 --> 00:38:21.760
But so take me through the journey. They see that video. And then they what is the next out?

481
00:38:21.760 --> 00:38:31.440
So I in the rain flow, I have an automation that it takes the email address and then it sends two

482
00:38:31.440 --> 00:38:39.600
nurture emails. One, the next day, like, hey, have you already tried Cassie? What do you think about it?

483
00:38:39.600 --> 00:38:48.160
And then two days after that, hey, if you liked Cassie, you can try the overwhelmed reset. It's only

484
00:38:48.160 --> 00:38:58.640
to 2045 49. So this is where this went. I already put also a little preview of the more expensive

485
00:38:58.640 --> 00:39:07.360
workbook slash ebook from the 25 pages. So I figured that is the in the next in line for

486
00:39:07.360 --> 00:39:15.920
yes, this this this flow, this nurture flow. I was thinking, I don't know. Yeah. Do you think?

487
00:39:15.920 --> 00:39:25.040
And then and then after that, I thought to make a workshop, but I'm I want to do a workshop for

488
00:39:25.040 --> 00:39:30.000
a year now. And I think every time I think of a new reason why I I can't do it yet.

489
00:39:30.000 --> 00:39:37.680
I'm a little bit scared of that one. No, don't be scared. Don't be scared. You got it.

490
00:39:37.680 --> 00:39:45.440
So this one, this is the freebie. And then from this freebie, they have then they go to to the other.

491
00:39:45.440 --> 00:39:53.280
Sorry, not the freebie. This is the 299. They came through your ads. They get they go to directly to

492
00:39:53.280 --> 00:39:59.360
this. And then from there, you have an upsell, which is the other one that you want to sell to

493
00:40:01.760 --> 00:40:03.520
- Yeah, yeah, I haven't,

494
00:40:03.520 --> 00:40:05.080
but that part isn't built yet.

495
00:40:05.080 --> 00:40:07.680
So I wasn't sure how to,

496
00:40:07.680 --> 00:40:10.720
I figure we get to that here, but yeah.

497
00:40:10.720 --> 00:40:14.680
So these are the connecting products I figured.

498
00:40:14.680 --> 00:40:15.680
- Okay.

499
00:40:15.680 --> 00:40:16.520
- Yeah.

500
00:40:16.520 --> 00:40:21.560
By the way, like you are also having like a lot,

501
00:40:21.560 --> 00:40:23.160
like great feedback.

502
00:40:23.160 --> 00:40:24.800
You know what I would do?

503
00:40:24.800 --> 00:40:28.320
I would do old past where use like,

504
00:40:28.320 --> 00:40:31.760
number one is get the second one ready, the $40 one.

505
00:40:31.760 --> 00:40:36.600
And I'll do a test where you send them to this lower,

506
00:40:36.600 --> 00:40:37.760
lower price to the other.

507
00:40:37.760 --> 00:40:38.600
Yeah, you do that.

508
00:40:38.600 --> 00:40:40.560
- So I cut the stresses for you, but I don't know.

509
00:40:40.560 --> 00:40:41.400
- Sorry.

510
00:40:41.400 --> 00:40:45.160
So you do that.

511
00:40:45.160 --> 00:40:49.200
And then you change the,

512
00:40:49.200 --> 00:40:51.160
let's say you run that for a week.

513
00:40:51.160 --> 00:40:53.320
The next week you want to change the product to this one,

514
00:40:53.320 --> 00:40:54.160
the $40.

515
00:40:54.160 --> 00:40:57.000
So from the free freebie directly to the $40,

516
00:40:57.000 --> 00:41:00.160
because you want a battle test,

517
00:41:00.160 --> 00:41:03.280
which one is going to sell better to your audience.

518
00:41:03.280 --> 00:41:06.400
And then, so in a sense, like let the market judge

519
00:41:06.400 --> 00:41:08.880
what they want and then you go,

520
00:41:08.880 --> 00:41:11.200
you spend more in the one that is making more sense.

521
00:41:11.200 --> 00:41:13.560
Like people are buying more.

522
00:41:13.560 --> 00:41:17.960
So, and it's not a big of an ask going from a freebie

523
00:41:17.960 --> 00:41:22.080
to $40 directly because essentially like you're avoiding

524
00:41:22.080 --> 00:41:26.480
one step and going directly to that one.

525
00:41:27.320 --> 00:41:28.720
But again, we will need to that.

526
00:41:28.720 --> 00:41:30.680
- So the most expensive one, you mean?

527
00:41:30.680 --> 00:41:31.520
- Yeah, yeah.

528
00:41:31.520 --> 00:41:33.440
- The one I haven't built yet.

529
00:41:33.440 --> 00:41:35.520
- Yes, the one that you haven't built yet.

530
00:41:35.520 --> 00:41:39.040
- Yeah, the, all right, I have started building.

531
00:41:39.040 --> 00:41:41.880
- No, this is great.

532
00:41:41.880 --> 00:41:43.720
- Yeah.

533
00:41:43.720 --> 00:41:45.440
- Waiting for a good hair day.

534
00:41:45.440 --> 00:41:49.440
- So yeah, as far as like content goes,

535
00:41:49.440 --> 00:41:50.280
I love it.

536
00:41:50.280 --> 00:41:53.160
Like what is inside and like what you're doing,

537
00:41:53.160 --> 00:41:54.920
how you're connecting everything.

538
00:41:54.920 --> 00:41:58.480
I think it's more like testing which product

539
00:41:58.480 --> 00:42:01.360
would sell best for your audience.

540
00:42:01.360 --> 00:42:04.520
And then regardless, because here's the thing,

541
00:42:04.520 --> 00:42:07.560
you sell the $2 and then $40 and then the workshop.

542
00:42:07.560 --> 00:42:09.360
So it's like three steps, actually four

543
00:42:09.360 --> 00:42:10.640
because they came from that as well.

544
00:42:10.640 --> 00:42:14.320
So four steps until they get to the high price offer.

545
00:42:14.320 --> 00:42:18.280
So if you decrease that both of the offers,

546
00:42:18.280 --> 00:42:22.520
the $2 and the $40 would lead to your workshop.

547
00:42:22.520 --> 00:42:25.520
- I would not, I would not have the $2 lead to the $40.

548
00:42:25.520 --> 00:42:29.840
- Oh yeah, but actually the, it's not even 40.

549
00:42:29.840 --> 00:42:32.480
I was thinking 40 for the workshop.

550
00:42:32.480 --> 00:42:34.000
Do you think I can ask more?

551
00:42:34.000 --> 00:42:34.840
- Oh, okay.

552
00:42:34.840 --> 00:42:35.680
- I don't know.

553
00:42:35.680 --> 00:42:36.680
I'm a little bit scared about that part.

554
00:42:36.680 --> 00:42:37.520
- Oh yeah.

555
00:42:37.520 --> 00:42:40.400
- I'm not sure how much I can ask for stuff.

556
00:42:40.400 --> 00:42:42.640
Wait, let me see.

557
00:42:42.640 --> 00:42:45.680
Because this is my physical, no, wait, wait.

558
00:42:45.680 --> 00:42:47.360
- Don't think of how much you can ask,

559
00:42:47.360 --> 00:42:50.320
think of the value you can provide to those people.

560
00:42:50.320 --> 00:42:53.520
And they will say how much they can, they are willing to be.

561
00:42:53.520 --> 00:42:55.560
- Oh yeah, no, it's only $8.

562
00:42:55.560 --> 00:42:56.760
- That's okay.

563
00:42:56.760 --> 00:43:01.760
So you do the $2 as one like a loan and then the $8.

564
00:43:01.760 --> 00:43:05.840
And then you go for the workshop.

565
00:43:05.840 --> 00:43:08.960
You can start at like $40 price.

566
00:43:08.960 --> 00:43:10.240
It's completely fine.

567
00:43:10.240 --> 00:43:13.080
- 40 is my right for workshop, I think.

568
00:43:13.080 --> 00:43:13.920
- Okay.

569
00:43:13.920 --> 00:43:14.760
- Yes.

570
00:43:14.760 --> 00:43:17.520
And then you start, you start bringing up from there.

571
00:43:17.520 --> 00:43:20.520
If you want to get, so you can test

572
00:43:20.520 --> 00:43:23.240
how many days is the workshop?

573
00:43:23.240 --> 00:43:26.080
Is it one day, two days, three days?

574
00:43:26.080 --> 00:43:28.040
- I haven't made it yet.

575
00:43:28.040 --> 00:43:33.040
So in comma, it's, I think, I was thinking,

576
00:43:33.040 --> 00:43:36.920
let's hit the bottom.

577
00:43:36.920 --> 00:43:39.160
25 pages I have here.

578
00:43:39.160 --> 00:43:44.160
So I can make it like five chapters with each five lessons.

579
00:43:47.240 --> 00:43:49.720
Sorry, I think I got off, can you sit again?

580
00:43:49.720 --> 00:43:52.600
- Well, it's 25 pages I have here.

581
00:43:52.600 --> 00:43:55.480
So I can make it like five chapters or something.

582
00:43:55.480 --> 00:43:59.600
So, and then I can make the five lessons

583
00:43:59.600 --> 00:44:02.840
of like five minutes each short attention span

584
00:44:02.840 --> 00:44:03.960
for the ADHD brain.

585
00:44:03.960 --> 00:44:08.000
So not too long, not too long.

586
00:44:08.000 --> 00:44:11.640
- So I'll say this, work from the workshop structure

587
00:44:11.640 --> 00:44:13.680
and then decide the price later.

588
00:44:13.680 --> 00:44:16.840
Because it will all depend on how much value

589
00:44:16.840 --> 00:44:18.720
you want to offer to the audience,

590
00:44:18.720 --> 00:44:22.080
then like the price will range.

591
00:44:22.080 --> 00:44:22.920
I'd say if you're doing like--

592
00:44:22.920 --> 00:44:24.760
- Because I'm actually writing--

593
00:44:24.760 --> 00:44:28.760
- The big book, because I already have it, but outlined,

594
00:44:28.760 --> 00:44:33.480
but I'm rewriting it completely in my new tone of voice

595
00:44:33.480 --> 00:44:35.200
that fits the brands.

596
00:44:35.200 --> 00:44:37.680
And I want to do like a big course

597
00:44:37.680 --> 00:44:40.640
on the largest book in the future.

598
00:44:40.640 --> 00:44:44.240
But I'm, so, but this one is just like a part of it,

599
00:44:44.240 --> 00:44:45.480
more compact.

600
00:44:45.480 --> 00:44:49.600
- So I figured I could train myself.

601
00:44:49.600 --> 00:44:50.960
- Yeah, yeah.

602
00:44:50.960 --> 00:44:51.800
No, this is good.

603
00:44:51.800 --> 00:44:53.000
This is great.

604
00:44:53.000 --> 00:44:55.320
And run that as a test.

605
00:44:55.320 --> 00:44:58.960
Also, once you, again, you figure out the workshop,

606
00:44:58.960 --> 00:44:59.960
don't be afraid to--

607
00:45:05.520 --> 00:45:11.840
price to $10, you might get the same amount of people that would pay $50. And sometimes like,

608
00:45:11.840 --> 00:45:17.040
if you do 20, people are not gonna be willing to pay, they'd rather pay 30, you know, so

609
00:45:17.040 --> 00:45:20.720
drive different price ranges as well. But awesome.

610
00:45:20.720 --> 00:45:29.200
And I would do that with like a B test. I mean, would I run an ad on the workshop itself? Or

611
00:45:29.200 --> 00:45:36.400
do I use it in the because I've just only started like two weeks ago building a mailing list. So

612
00:45:36.400 --> 00:45:42.160
that's not very good place to test. I think it's to lead to low numbers.

613
00:45:42.160 --> 00:45:49.120
So you want to take them to your rain flow page and that within that rain flow page,

614
00:45:49.120 --> 00:45:55.680
you can test like with different prices. But honestly, I would just like do one round at one

615
00:45:55.680 --> 00:45:59.600
price, see how many people showed interest. If you say like nobody's show interesting,

616
00:45:59.600 --> 00:46:04.400
like, maybe I'm gonna bring my price lower, you know, you don't have to like bring people to

617
00:46:04.400 --> 00:46:09.920
pay in different prices. You just keep on price. See how many people are showing up. And then go

618
00:46:09.920 --> 00:46:12.960
from there. Yeah. Awesome. Thank you so much, Kim.

619
00:46:12.960 --> 00:46:15.600
Thank you.

620
00:46:20.640 --> 00:46:30.800
Kathleen. Kathleen. Kathleen. Hi, can you hear me? Yes. Hi, we didn't meet you guys last week,

621
00:46:30.800 --> 00:46:36.960
because we were out of town. But I just a quick little intro. I'm John's mom. John is a high school

622
00:46:36.960 --> 00:46:42.560
senior. He's in school or actually coming home from school right now. And he developed a golf

623
00:46:42.560 --> 00:46:49.200
divot tool. And we did the mastermind together. And so this golf divot tool, maybe I can share

624
00:46:49.200 --> 00:46:55.760
with you so you can see what it looks like. Oh, maybe I can't do this. Hold on.

625
00:46:55.760 --> 00:47:04.320
He, I don't know if I can share with you. Anyway, it's a golf divot tool. And he innovated on it.

626
00:47:04.320 --> 00:47:14.640
He put a little fidget spinner and an ergonomic handle. And so he's really been taking his business

627
00:47:14.640 --> 00:47:21.040
to the sense that he's trying to get people to use a fidget spinner on the course when they start

628
00:47:21.040 --> 00:47:26.960
to lose their game and their game starts to go sideways. So it's meant to be like a little reset,

629
00:47:26.960 --> 00:47:38.320
a physical reset. So what he was thinking about doing for the lead magnet was to do a quiz. So

630
00:47:38.320 --> 00:47:42.640
I'm so glad you mentioned that you wanted to do to show us how to do a quiz because that's

631
00:47:42.640 --> 00:47:46.080
exactly what we wanted to do. So I'm just going to tell you because I can't figure out how to

632
00:47:46.080 --> 00:47:52.400
share my screen. But the quiz that we kind of have set up is a quiz about what are you normally

633
00:47:52.400 --> 00:47:58.160
like when your golf game starts to go sideways. Are you the rusher? Are you the one who pulls back?

634
00:47:58.160 --> 00:48:03.920
Are you the one who over analyzes? So we we had four different tendencies. And then we wanted to

635
00:48:03.920 --> 00:48:12.800
give them a personalized email to their specific tendency with about five to 10 mid-course reset

636
00:48:12.800 --> 00:48:19.360
suggestions, like what to do, take deep breaths or do something like this. So it's all about the sort

637
00:48:19.360 --> 00:48:26.640
of sports, sports psychology. And then ultimately we want them to buy the tool. So that's our idea.

638
00:48:27.840 --> 00:48:37.200
And I kind of played with it on of what's it called gamma. But if you think doing it unlovable

639
00:48:37.200 --> 00:48:41.680
is the best way to do it, I would love to hear how to do that because that was the

640
00:48:41.680 --> 00:48:44.320
other thing we just didn't we couldn't figure out how to make a quiz.

641
00:48:44.320 --> 00:48:52.240
Let's do like this. I know Drew wants to see that as well. I will try to speed run through

642
00:48:52.880 --> 00:48:58.880
your questions. So there's Bruce and Tammy. And then I'm going to show you the pre-sound good.

643
00:48:58.880 --> 00:49:02.160
All right. Let's let's go.

644
00:49:02.160 --> 00:49:17.120
That mean we're up? Yeah. Okay. Awesome. So we are hard-scaping landscapers. And we have a heated

645
00:49:17.120 --> 00:49:25.120
driveway product. And so where we're at in the lead magnet is exactly how to appeal to our hero

646
00:49:25.120 --> 00:49:34.320
who is a luxury homeowner, parent, 35 to 50 owns probably at least a 4,000 square foot house

647
00:49:34.320 --> 00:49:42.960
and are if I can share your screen. I'll show you what we put together for a trade show.

648
00:49:44.640 --> 00:49:47.760
And I think this would fall into like an ad.

649
00:49:47.760 --> 00:49:56.480
We are able to with our heating component add on something to eliminate electric bills.

650
00:49:56.480 --> 00:50:00.080
We live up in Calgary in the great white, northward, snow is all the time.

651
00:50:05.280 --> 00:50:09.480
their driveways but we still get ice because it gets sunny and all that kind

652
00:50:09.480 --> 00:50:15.240
of thing. So something like this would probably be in our ad but I wanted to

653
00:50:15.240 --> 00:50:24.800
center where we're at. What we have is a 44 slide deck presentation which is also

654
00:50:24.800 --> 00:50:32.280
a four I've turned it into like a four-minute video. So kind of stuck in like

655
00:50:32.280 --> 00:50:36.920
should we do this and do a survey to kind of you know what would be the

656
00:50:36.920 --> 00:50:41.400
entry place? Just do you want to use more because anytime we ask someone what if a

657
00:50:41.400 --> 00:50:47.440
heated driveway eliminated your electric bill like everybody leans in.

658
00:50:47.440 --> 00:50:53.400
What? You can eliminate my electric bill and like it's the truth. There's a

659
00:50:53.400 --> 00:51:02.600
there's a cost efficiency trade-off but it's a high very high-end add-on. So to

660
00:51:02.600 --> 00:51:06.440
get to our hero who is this luxury homeowner who stays for the winter

661
00:51:06.440 --> 00:51:10.080
they're probably an entrepreneur or high-level management that they're

662
00:51:10.080 --> 00:51:15.000
working they have kids they need to be local throughout the winter so that's

663
00:51:15.000 --> 00:51:19.360
what we've identified. Yeah and they value their their privacy the value of

664
00:51:19.360 --> 00:51:24.240
freedom you know they move out of like a lot of these people might be on

665
00:51:24.240 --> 00:51:29.600
acreages or something or in like higher-end communities in Calgary where they got

666
00:51:29.600 --> 00:51:32.360
a bigger house where they're not like right next to the next homeowner and

667
00:51:32.360 --> 00:51:39.000
they love that privacy. Yeah so just looking for feedback from you from the

668
00:51:39.000 --> 00:51:46.160
group as to maybe a survey or checklist or something that would get them to how

669
00:51:46.160 --> 00:51:50.560
to and should we sell because our lead magnet to maybe downloading the

670
00:51:50.560 --> 00:51:56.040
presentation for a very small fee which would then go to a we got to get right

671
00:51:56.040 --> 00:52:00.160
in front of them. So like a $500 consultation where we come out to their

672
00:52:00.160 --> 00:52:04.920
house and we you know we look at their specific situation which we could you

673
00:52:04.920 --> 00:52:09.120
know put towards the purchase of their system that will then install. And the

674
00:52:09.120 --> 00:52:13.800
background for all of this Euclides and everybody here is that I am a

675
00:52:13.800 --> 00:52:16.720
journeyman landscape gardener horticulturalist by trade. I've been in the

676
00:52:16.720 --> 00:52:21.560
industry for 25 years. If you took my skill set down to the states I'd be

677
00:52:21.560 --> 00:52:26.760
basically a master hardscaper project so my superpower is paving stone driveways

678
00:52:26.760 --> 00:52:30.560
walkways patios retaining walls I've never had an installation fail in 25

679
00:52:30.560 --> 00:52:37.880
years so that's why we're going after this this this market for sure. This is

680
00:52:37.880 --> 00:52:43.360
awesome you guys like I love it I love it. I have a question for for the guy

681
00:52:43.360 --> 00:52:48.160
that you give them. Could you share that? Could you show that? And then what is the

682
00:52:48.160 --> 00:52:54.400
CTA that you are currently using in that guide? Well we haven't put anything out

683
00:52:54.400 --> 00:52:59.520
there like what I just showed you was a six foot banner that we used at a trade

684
00:52:59.520 --> 00:53:08.640
show. Okay. And so that hook of eliminating let me see this is our our

685
00:53:08.640 --> 00:53:13.320
video it's four minutes we're not gonna play it for you. It may not be the best

686
00:53:13.320 --> 00:53:17.840
it's what I have. It's what I spent 20 hours on two years ago in Canva and now

687
00:53:17.840 --> 00:53:22.680
in 20 minutes we can probably turn into something amazing. I'm kind of listening

688
00:53:22.680 --> 00:53:29.600
to to Stephen talk the other day during our training. So what else would you like?

689
00:53:29.600 --> 00:53:35.840
Yeah no this is good. So for I think a survey would definitely do well for you

690
00:53:35.840 --> 00:53:52.280
guys like on the lead magnet itself and then let me just see. Honestly depends

691
00:53:52.280 --> 00:53:57.400
in you can use a pretty hard CTA which is like book a call. You could have a

692
00:53:57.400 --> 00:54:04.640
book a call CTA so that increases your leads flow there and then but also you

693
00:54:04.640 --> 00:54:08.480
can add the survey before they book a call even. That's the structure of the

694
00:54:08.480 --> 00:54:14.240
lead magnet that helps pretty much like qualifying the who is actually

695
00:54:14.240 --> 00:54:20.520
interested in who is not and then do you have a landing page yet? We have a

696
00:54:20.520 --> 00:54:26.280
website and like it's got a contact on every single page. I don't have it open

697
00:54:26.280 --> 00:54:32.080
in front of you right now because that goes into a software that we

698
00:54:32.080 --> 00:54:40.280
already use. Jobber. I don't know if you've heard of it. And so when people go

699
00:54:40.280 --> 00:54:46.120
there it takes them to a lead form. So let me walk you through it. I got it open.

700
00:54:46.120 --> 00:54:55.280
Let me share a screen. I have a couple of ideas. Like as you're speaking it's

701
00:54:55.280 --> 00:54:58.160
coming to my mind.

702
00:54:58.520 --> 00:55:01.940
yeah so here's

703
00:55:02.740 --> 00:55:04.680
- Okay, okay, great.

704
00:55:04.680 --> 00:55:05.520
Got it.

705
00:55:05.520 --> 00:55:11.240
So you can do the survey

706
00:55:11.240 --> 00:55:13.920
and or like just a regular opt-in.

707
00:55:13.920 --> 00:55:16.360
I think something that would do super well for you guys

708
00:55:16.360 --> 00:55:20.320
as well, it's more like educating doing a PDF,

709
00:55:20.320 --> 00:55:24.080
like a free guide where you're educating that person

710
00:55:24.080 --> 00:55:27.560
on what exactly this is, showing like before and after.

711
00:55:27.560 --> 00:55:29.840
You can leverage AI for this as well.

712
00:55:29.840 --> 00:55:32.640
But more like making even a little bit more interactive

713
00:55:32.640 --> 00:55:33.480
as well.

714
00:55:33.480 --> 00:55:36.760
And then at the end, you can have like a book a call

715
00:55:36.760 --> 00:55:39.240
or you don't need to have a book a call,

716
00:55:39.240 --> 00:55:41.680
but since you got already their email and phone number,

717
00:55:41.680 --> 00:55:44.880
you can just reach out to them, like directly.

718
00:55:44.880 --> 00:55:46.520
Facebook will do that for you.

719
00:55:46.520 --> 00:55:47.960
Like we'll give you the contact

720
00:55:47.960 --> 00:55:51.040
you can get the content as well in rain flow.

721
00:55:51.040 --> 00:55:54.600
And because like that creates that initial value

722
00:55:54.600 --> 00:55:55.960
that you provide to them.

723
00:55:55.960 --> 00:55:58.120
And then that opens the door like for like,

724
00:55:58.120 --> 00:55:59.800
"Hey, can I call you?"

725
00:55:59.800 --> 00:56:00.960
- Yeah.

726
00:56:00.960 --> 00:56:01.800
- Yeah.

727
00:56:01.800 --> 00:56:04.360
- Yeah, 'cause I mean, I like the,

728
00:56:04.360 --> 00:56:07.000
I didn't really feel like I needed to charge them,

729
00:56:07.000 --> 00:56:09.680
but if we kind of lead them through a survey

730
00:56:09.680 --> 00:56:12.400
that then they can get to the free downloadable presentation.

731
00:56:12.400 --> 00:56:14.720
So we, it's local.

732
00:56:14.720 --> 00:56:17.760
So we'll not like, like what neighborhood do you live in?

733
00:56:17.760 --> 00:56:19.480
People talk about neighborhoods in Calgary.

734
00:56:19.480 --> 00:56:20.920
It's not like Northeast West South.

735
00:56:20.920 --> 00:56:23.480
And like, how many square foot is your house?

736
00:56:23.480 --> 00:56:24.600
And what's your electric bill?

737
00:56:24.600 --> 00:56:27.880
And do you have a, I think, I mean, does that resonate?

738
00:56:28.440 --> 00:56:30.560
- Yeah, absolutely, yes.

739
00:56:30.560 --> 00:56:32.480
- And like our hero as well,

740
00:56:32.480 --> 00:56:35.560
we actually used our chiropractor as our hero

741
00:56:35.560 --> 00:56:37.040
because he's, he lives on an acre.

742
00:56:37.040 --> 00:56:39.160
She's got like 4,000 square foot house.

743
00:56:39.160 --> 00:56:40.640
He's in his fifties.

744
00:56:40.640 --> 00:56:43.480
He, he bought a building to establish his,

745
00:56:43.480 --> 00:56:46.080
to put his chiropractor thing in.

746
00:56:46.080 --> 00:56:47.680
And he's like, we started talking to him.

747
00:56:47.680 --> 00:56:49.920
He's like, we talked to him about, you know,

748
00:56:49.920 --> 00:56:52.840
eliminating his electric bill and his part,

749
00:56:52.840 --> 00:56:54.840
his parking lot, you know, get rid of the snow in there.

750
00:56:54.840 --> 00:56:57.200
And he's like, I want to know more.

751
00:56:57.200 --> 00:56:58.760
So we're like, okay, there,

752
00:56:58.760 --> 00:57:00.480
there's kind of like our avatar, right?

753
00:57:00.480 --> 00:57:02.560
Our hero, that, that kind of a person

754
00:57:02.560 --> 00:57:04.040
who he has tenants in the building as well.

755
00:57:04.040 --> 00:57:06.440
He's like, if I can help, you know,

756
00:57:06.440 --> 00:57:07.960
control that electric bill as well,

757
00:57:07.960 --> 00:57:09.040
then that's fabulous.

758
00:57:09.040 --> 00:57:09.880
So.

759
00:57:09.880 --> 00:57:11.920
- Absolutely.

760
00:57:11.920 --> 00:57:13.480
Like you guys, the thing is like,

761
00:57:13.480 --> 00:57:14.960
what do you do is super visual?

762
00:57:14.960 --> 00:57:17.200
So that gives you a lot of leverage as well.

763
00:57:17.200 --> 00:57:20.440
Because again, you have a proven offer plus visuals.

764
00:57:20.440 --> 00:57:23.080
Like you have pretty high chance of like,

765
00:57:23.080 --> 00:57:27.360
I get in at a low cost, because also like you're not competing.

766
00:57:27.360 --> 00:57:33.520
It's pretty much like a market that is like almost untapped.

767
00:57:33.520 --> 00:57:36.840
At least like I, I don't get to hear like,

768
00:57:36.840 --> 00:57:37.760
if I go to a mastermind,

769
00:57:37.760 --> 00:57:40.160
I don't see like 10 people that works with this, you know?

770
00:57:40.160 --> 00:57:44.920
So you can, you can leverage that a lot.

771
00:57:44.920 --> 00:57:46.760
- Awesome.

772
00:57:46.760 --> 00:57:47.600
Okay.

773
00:57:47.600 --> 00:57:49.360
- So you can, you can have again survey.

774
00:57:49.360 --> 00:57:52.360
It's like pretty much already within meta ads

775
00:57:52.360 --> 00:57:54.000
once you launch it, you can do a survey

776
00:57:54.000 --> 00:57:57.320
before they get to download or take any action.

777
00:57:57.320 --> 00:57:59.880
And then I would give a freebie as more like a compensation.

778
00:57:59.880 --> 00:58:01.240
Like, hey, you did the survey for me.

779
00:58:01.240 --> 00:58:02.600
I'll give you this for free.

780
00:58:02.600 --> 00:58:04.400
Plus you get their contact as well.

781
00:58:04.400 --> 00:58:08.280
And like you can add them to a nurturing sequence,

782
00:58:08.280 --> 00:58:09.560
like email sequence,

783
00:58:09.560 --> 00:58:12.120
or also feel free to just directly call them

784
00:58:12.120 --> 00:58:16.120
that really helps scaling the process faster.

785
00:58:16.120 --> 00:58:18.400
- Perfect.

786
00:58:18.400 --> 00:58:19.240
- Yeah, I like to call in them

787
00:58:19.240 --> 00:58:20.840
and getting in front of them in person.

788
00:58:20.840 --> 00:58:24.520
I'm much better at, you know, sharing and finding

789
00:58:24.520 --> 00:58:27.160
what people's needs are in person versus like over the phone.

790
00:58:27.160 --> 00:58:28.200
That's just me.

791
00:58:28.200 --> 00:58:30.520
- I agree, I agree.

792
00:58:30.520 --> 00:58:31.800
Awesome.

793
00:58:31.800 --> 00:58:35.360
Guys, so Drew and who is it?

794
00:58:35.360 --> 00:58:38.280
The Kathleen, yes.

795
00:58:38.280 --> 00:58:40.040
I wanna share, I know you guys,

796
00:58:40.040 --> 00:58:41.840
some of you might need to go.

797
00:58:41.840 --> 00:58:46.960
Let's go over Tammy.

798
00:58:46.960 --> 00:58:49.280
So I would say like probably 10 more minutes.

799
00:58:49.280 --> 00:58:52.280
And then, 'cause I do wanna show you guys the lovable stuff,

800
00:58:52.280 --> 00:58:53.800
'cause it's gonna help you speed up

801
00:58:53.800 --> 00:58:57.160
your lead magnet process quite a bit.

802
00:58:57.160 --> 00:58:58.520
Tammy, let's go over your question.

803
00:58:58.520 --> 00:59:00.120
If you can keep like under five minutes,

804
00:59:00.120 --> 00:59:03.200
I'll try my best to provide you value under that

805
00:59:03.200 --> 00:59:06.680
so I can still share with you guys the lovable stuff, okay?

806
00:59:06.680 --> 00:59:08.280
- I can wait if it's better,

807
00:59:08.280 --> 00:59:12.480
because if some people need to go,

808
00:59:12.480 --> 00:59:16.240
my question is a little different, my situation.

809
00:59:16.240 --> 00:59:18.160
So I don't mind if you pass over me

810
00:59:18.160 --> 00:59:21.240
and then if people have to go, if it's okay, if you hang out,

811
00:59:21.240 --> 00:59:23.040
and then I can ask you.

812
00:59:23.040 --> 00:59:25.120
- Cool, okay, sounds good.

813
00:59:25.120 --> 00:59:28.360
I started to do a lovable stuff,

814
00:59:28.360 --> 00:59:30.200
give me one second.

815
00:59:30.200 --> 00:59:34.360
I have.

816
00:59:34.360 --> 00:59:45.040
Okay.

817
00:59:45.040 --> 00:59:48.920
So the first thing I wanna share with you guys,

818
00:59:48.920 --> 00:59:53.920
actually it's a give, is this on our San Diego,

819
00:59:53.920 --> 00:59:57.440
we had a in-person workshop.

820
00:59:57.440 --> 00:59:59.480
One of the things that I was sharing was,

821
01:00:01.320 --> 01:00:04.520
But this is a checklist that you can use for a lavable

822
01:00:04.520 --> 01:00:06.480
to build late magnets on.

823
01:00:06.480 --> 01:00:11.320
Please have an opt-in page or interactive EDS.

824
01:00:11.320 --> 01:00:13.040
You guys are going to get access to this.

825
01:00:13.040 --> 01:00:16.880
And I'm going to send you actually here.

826
01:00:16.880 --> 01:00:18.720
So I'm going to drop the link here.

827
01:00:18.720 --> 01:00:20.840
And if you're watching the replay,

828
01:00:20.840 --> 01:00:25.800
you go to RainMakerLamps.com/LeapNet.

829
01:00:25.800 --> 01:00:29.160
And then you guys can download this.

830
01:00:29.160 --> 01:00:32.280
But let's build now the quiz.

831
01:00:32.280 --> 01:00:35.400
So what you have in your guys are pretty much like prompts

832
01:00:35.400 --> 01:00:38.480
that will help you get those ready.

833
01:00:38.480 --> 01:00:40.800
So we'll ask you a few questions like mid-magnet type,

834
01:00:40.800 --> 01:00:42.240
what is the lead magnet, the goal,

835
01:00:42.240 --> 01:00:46.240
what is the target audience, what is the car promise,

836
01:00:46.240 --> 01:00:48.160
website style, and so on.

837
01:00:48.160 --> 01:00:51.400
I added like a bunch of website styles here as well

838
01:00:51.400 --> 01:00:55.920
so you guys can take a look and find the ones

839
01:00:55.920 --> 01:00:59.320
that resonates with what I'm doing.

840
01:00:59.320 --> 01:01:00.800
But with I've been to a lavable.

841
01:01:00.800 --> 01:01:05.000
So we go to lavable.dev.

842
01:01:05.000 --> 01:01:06.440
That's their website.

843
01:01:06.440 --> 01:01:13.000
And what I'm going to do here is do send me his give me one

844
01:01:13.000 --> 01:01:16.040
static, where was it?

845
01:01:16.040 --> 01:01:19.680
I had it somewhere.

846
01:01:19.680 --> 01:01:21.680
Those on the chat too.

847
01:01:21.680 --> 01:01:25.200
Yeah, so he sent me the questions, but I'm going to do

848
01:01:25.200 --> 01:01:28.480
so I'm going to copy all of this.

849
01:01:28.480 --> 01:01:31.840
Just again, you want to spend a little bit more time

850
01:01:31.840 --> 01:01:34.760
going over and refining your questions and so on.

851
01:01:34.760 --> 01:01:38.760
But I want to do it very quickly just for the sake of this

852
01:01:38.760 --> 01:01:39.680
example.

853
01:01:39.680 --> 01:01:49.840
I'll say, hey, I want to build a quiz or business owners.

854
01:01:49.840 --> 01:01:52.320
Again, you want to give them more details.

855
01:01:52.320 --> 01:01:54.680
The details are all in this prompt.

856
01:01:54.680 --> 01:01:57.240
For the sake of this example, I'll just say those.

857
01:01:57.240 --> 01:02:04.600
And here are the details for questions.

858
01:02:04.600 --> 01:02:11.160
And I want a clean, modern look.

859
01:02:11.160 --> 01:02:14.320
You can use emojis, for instance.

860
01:02:14.320 --> 01:02:16.680
Again, this is a very poor prompt.

861
01:02:16.680 --> 01:02:18.720
You guys are going to spend a lot more time saying

862
01:02:18.720 --> 01:02:20.120
exactly what you want.

863
01:02:20.120 --> 01:02:22.640
But I'll do this and I'll just press and go.

864
01:02:22.640 --> 01:02:25.480
You can press plan instead of questions.

865
01:02:25.480 --> 01:02:26.320
I'm not sure if the--

866
01:02:26.320 --> 01:02:28.760
Oh, I can't be right.

867
01:02:28.760 --> 01:02:29.560
The-- oh, yeah.

868
01:02:29.560 --> 01:02:30.200
Thank you.

869
01:02:30.200 --> 01:02:35.680
OK.

870
01:02:35.680 --> 01:02:38.480
So then I just press go.

871
01:02:38.480 --> 01:02:42.640
You saw, like, I typed the questions that Drew sent me here.

872
01:02:42.640 --> 01:02:45.960
I typed go, and then we'll wait a little bit,

873
01:02:45.960 --> 01:02:48.120
and then you guys will see what happens.

874
01:02:48.120 --> 01:02:51.400
I think in the meantime, as it's working in the background,

875
01:02:51.400 --> 01:02:53.400
maybe we can go over your question.

876
01:02:53.400 --> 01:02:56.280
Tell me if that works for you.

877
01:02:56.280 --> 01:03:02.160
I think Hannah said she needed to go.

878
01:03:02.160 --> 01:03:04.440
So if you want to get to Hannah, that's fine.

879
01:03:04.440 --> 01:03:05.560
And then--

880
01:03:05.560 --> 01:03:06.240
Cool.

881
01:03:06.240 --> 01:03:06.960
Let's go.

882
01:03:06.960 --> 01:03:07.400
Let's do it.

883
01:03:07.400 --> 01:03:13.640
It's probably take, like, depending on the funnel,

884
01:03:13.640 --> 01:03:21.000
like, sorry, not the funnel, depending on the quiz, five minutes.

885
01:03:21.000 --> 01:03:21.560
Yes, Hannah.

886
01:03:21.560 --> 01:03:25.160
You are mute.

887
01:03:25.160 --> 01:03:29.600
Can you hear me now?

888
01:03:29.600 --> 01:03:30.480
Yeah, I can hear you now.

889
01:03:30.480 --> 01:03:32.120
OK.

890
01:03:32.120 --> 01:03:35.360
I'll be quick, because I'm--

891
01:03:35.360 --> 01:03:36.920
I just need some feedback.

892
01:03:36.920 --> 01:03:41.000
I'm not as far as the rest of you guys.

893
01:03:41.000 --> 01:03:43.480
Yeah, so we have launched--

894
01:03:43.480 --> 01:03:46.640
I'll actually show you, because we

895
01:03:46.640 --> 01:03:50.360
have launched a physical product, which--

896
01:03:50.360 --> 01:03:51.640
oops, sorry, it's blurred.

897
01:03:51.640 --> 01:03:55.440
But there are pin-board maps that are

898
01:03:55.440 --> 01:03:59.960
sold on Amazon and Walmart right now.

899
01:03:59.960 --> 01:04:03.040
But like I said last week, and the reason

900
01:04:03.040 --> 01:04:06.000
why we're in the courses to create leads--

901
01:04:06.000 --> 01:04:10.720
so this is perfect, that this just leads right?

902
01:04:10.720 --> 01:04:11.760
But I'm--

903
01:04:11.760 --> 01:04:16.400
I was thinking that we should do a digital product.

904
01:04:16.400 --> 01:04:20.600
I don't have anything created like the rest of you yet.

905
01:04:20.600 --> 01:04:27.560
But I was using chat GPT to look up ways to--

906
01:04:27.560 --> 01:04:30.480
or the best digital products.

907
01:04:30.480 --> 01:04:33.240
And the whole reasoning behind our brand

908
01:04:33.240 --> 01:04:38.560
is like family travels and being able to pin those memories.

909
01:04:38.560 --> 01:04:40.240
So one of the things that stuck out

910
01:04:40.240 --> 01:04:44.600
that I was thinking of for a lead magnet or a digital download

911
01:04:44.600 --> 01:04:48.520
would be like a family tacking list.

912
01:04:48.520 --> 01:04:52.020
And it broke it down into like fine with toddlers,

913
01:04:52.020 --> 01:04:57.400
speech trips, with kids, theme parks, road trips.

914
01:04:57.400 --> 01:05:00.080
So I guess just feedback on--

915
01:05:06.000 --> 01:05:22.000
Because I think if I could get people's emails and leads that way, creating a digital product, creating those, like people are already traveling or if they're not traveling, but they're thinking about it.

916
01:05:22.000 --> 01:05:31.000
It's an easy way to do it with kids, because I think nowadays, like when you have kids, that kind of is a hold up.

917
01:05:31.000 --> 01:05:38.000
And then it can lead into our digital product, what we already have.

918
01:05:38.000 --> 01:05:42.000
Digital or physical product.

919
01:05:42.000 --> 01:06:05.000
We have the physical, but I'm thinking for the lead magnet having like a digital product, like having a flyer that has, you know, quick or, and we can come up with the list for like, say you're flying with others, like click on this packing list, or you're going to the beach with the kids.

920
01:06:05.000 --> 01:06:16.000
And it doesn't always have to speak, but our, our draft is focused on family travels and family memories.

921
01:06:16.000 --> 01:06:25.000
I like that. I think I'm sorry. I think I'm lagging.

922
01:06:25.000 --> 01:06:36.000
I could be lagging too. But yeah, where I'm stuck right now if we just don't really have needs for any of our products or events.

923
01:06:36.000 --> 01:06:47.000
I like the idea and I think like going after that audience will definitely help you. Maybe like your, your workbook or your lead magnet. Did she leave.

924
01:06:47.000 --> 01:06:55.000
You can, you can watch the replay, or I know it's back, your lead magnet can be definitely that so it's like coloring.

925
01:06:55.000 --> 01:07:11.000
I'd say like maybe like a traveling kit, where you add multiple different things but they're like super cool, like coloring book for kids, you can add even if they have like anxiety or something like flying, you can add an exercise in that.

926
01:07:11.000 --> 01:07:24.000
So I'll do like a little bit of everything more like yeah that travel kit. And that leads back to your product, because again, your target audience probably someone that travels a lot.

927
01:07:24.000 --> 01:07:34.000
They value time with family, they, they are always into traveling to a new place, collecting memories and so on and so forth. And then you're starting nurturing them through your emails.

928
01:07:34.000 --> 01:07:39.000
I love the idea for it for that freebie I think that can work really well.

929
01:07:39.000 --> 01:07:47.000
Well, I'm printable travel kit yeah that's that's pretty cool.

930
01:07:47.000 --> 01:07:53.000
And you can do digital as well for iPads and stuff.

931
01:07:53.000 --> 01:07:54.000
Okay.

932
01:07:54.000 --> 01:07:57.000
Yeah, cool.

933
01:07:57.000 --> 01:07:59.000
Awesome. Thank you.

934
01:07:59.000 --> 01:08:00.000
Yeah, of course.

935
01:08:00.000 --> 01:08:02.000
Okay.

936
01:08:02.000 --> 01:08:08.000
Sorry, I don't know if it's like I'm like I'm probably both of us are like and then I'm always interrupting you sorry.

937
01:08:08.000 --> 01:08:13.000
I'm going to go back to the to the lead magnet guys and show you what we got.

938
01:08:13.000 --> 01:08:20.000
I'll not be able to to go over other questions because I have another call to go to I'm sorry guys but.

939
01:08:20.000 --> 01:08:24.000
Aaron, I will keep your mind for the for the next for the next call.

940
01:08:24.000 --> 01:08:28.000
So you can go first I'm not going to leave you hanging okay.

941
01:08:28.000 --> 01:08:38.000
And so perform under pressure assignment. This is what it created again guys remember the prompt I gave was super simple didn't spend any time creating it.

942
01:08:38.000 --> 01:08:45.000
But we click here so it start it's interactive start asking questions when you press your eyes.

943
01:08:45.000 --> 01:08:57.000
So this is number one, then you can you can rate based on what drew gave me so I'll say like a tree I'm not reading entirely and then it shows that process as well like how far you are from completing this.

944
01:08:57.000 --> 01:09:03.000
And at the end I forgot to say this but as you do a celebration and then show the result.

945
01:09:03.000 --> 01:09:07.000
So one last question executive senior and so on. So here.

946
01:09:07.000 --> 01:09:20.000
And then that gave already the result like look at this. I didn't even like spend a lot of time doing this so that's like the power of this and then we just connect this with with go high level and and rain flow.

947
01:09:20.000 --> 01:09:31.000
And there you have it like a lead magnet that is like pretty responsive and creative as well. So here we would we would have like let's say join the free challenge drew.

948
01:09:31.000 --> 01:09:44.000
You can literally tell this tool to say like hey when user clicks join the challenge send them to this URL and then they go to your website, or maybe like attend to the masterclass you take them basically wherever you want.

949
01:09:44.000 --> 01:09:55.000
You can also add a form here so before they even take the challenge they do the form, but you're probably going to do that already on matter so you don't need to do it here last friction.

950
01:09:55.000 --> 01:09:59.000
But yeah, that's that's how you create a quiz funnel.

951
01:10:05.520 --> 01:10:14.360
And we use this like pretty much on everywhere through our funnel as well journey.

952
01:10:14.360 --> 01:10:16.400
So there you have it guys.

953
01:10:16.400 --> 01:10:20.520
You can go back to this doc, you can read it.

954
01:10:20.520 --> 01:10:23.360
You'll have like a lot more detailed prompt there.

955
01:10:23.360 --> 01:10:25.240
And that's like an initial guide.

956
01:10:25.600 --> 01:10:31.280
If you're free to just tell like what is in your head like, Hey, I'm thinking like I would love to see this.

957
01:10:31.280 --> 01:10:33.600
And it's pretty much like going to create for you.

958
01:10:33.600 --> 01:10:41.640
So for the, for what you just created, basically, all I have to do is link up my go higher.

959
01:10:41.640 --> 01:10:46.800
If I subscribe to this, then I link it up to my go higher level or not.

960
01:10:46.800 --> 01:10:50.160
I mean, rain flow AI and then you link to your rain flow.

961
01:10:51.440 --> 01:10:56.440
Yeah, we have a training coming up on this on how exactly you can link to your.

962
01:10:56.440 --> 01:10:59.720
Go high level. Yeah.

963
01:10:59.720 --> 01:11:07.280
OK, and this so, but this, like, you know, right now, the rain flow doesn't have this capability built into it.

964
01:11:07.280 --> 01:11:10.320
We have to do something like this outside and then like them.

965
01:11:10.320 --> 01:11:12.520
Yeah. Yeah, yeah, yeah.

966
01:11:12.520 --> 01:11:15.000
You can do other lead magnets and stuff.

967
01:11:15.000 --> 01:11:16.960
Just not this one.

968
01:11:16.960 --> 01:11:17.800
Say it again.

969
01:11:17.800 --> 01:11:19.400
It'll do other lead magnets for us.

970
01:11:19.400 --> 01:11:20.880
Just not this one, right?

971
01:11:20.880 --> 01:11:25.320
Yeah, yeah, because this one is like, this is a company that while they do it,

972
01:11:25.320 --> 01:11:27.520
essentially, it's like they help you build apps.

973
01:11:27.520 --> 01:11:30.800
They have a website and everything like without knowing how to code.

974
01:11:30.800 --> 01:11:33.760
And that's why, like, they create some pretty awesome stuff.

975
01:11:33.760 --> 01:11:35.000
This is just one example.

976
01:11:35.000 --> 01:11:39.960
But I can show you, like, for instance, we were running a challenge and we created this,

977
01:11:39.960 --> 01:11:42.640
like entirely on on this.

978
01:11:42.640 --> 01:11:46.200
And then we link back to to go high level and rain flow.

979
01:11:46.560 --> 01:11:51.640
But that's essentially, like, if you see this, like, that was entirely like this.

980
01:11:51.640 --> 01:11:56.480
And we have a training coming for you guys on this, like, very soon, I'll be creating that.

981
01:11:56.480 --> 01:12:00.800
But there are modules as well that you guys are going to learn already about this

982
01:12:00.800 --> 01:12:06.080
within the business accelerator, but just like some new stuff coming in.

983
01:12:06.080 --> 01:12:07.880
So I'm going to be updating that for you guys.

984
01:12:07.880 --> 01:12:09.040
Great.

985
01:12:09.040 --> 01:12:11.760
So this will just show up in our training portal, then, eventually.

986
01:12:11.760 --> 01:12:13.280
Yeah, exactly. Yeah.

987
01:12:13.280 --> 01:12:14.280
Thank you so much.

988
01:12:14.280 --> 01:12:15.000
I got a hop. Thanks.

989
01:12:15.000 --> 01:12:16.400
It's been a pleasure.

990
01:12:16.400 --> 01:12:17.280
Thank you, guys.

991
01:12:17.280 --> 01:12:19.560
I will see you on the next call.

992
01:12:19.560 --> 01:12:21.640
Bye-bye.

993
01:12:21.640 --> 01:12:22.160
Thank you.