WEBVTT 1 00:00:00.000 --> 00:00:02.060 you 2 00:00:30.000 --> 00:00:32.060 you 3 00:01:00.000 --> 00:01:14.000 Hello, guys. 4 00:01:14.000 --> 00:01:16.000 Hello, Samantha. 5 00:01:16.000 --> 00:01:18.000 Hello, everyone. 6 00:01:18.000 --> 00:01:20.000 Lisa, Lucia, Ashley. 7 00:01:20.000 --> 00:01:25.000 Welcome, guys. 8 00:01:25.000 --> 00:01:29.000 Welcome, guys. 9 00:01:29.000 --> 00:01:33.000 Oh, my cookbook's down. 10 00:01:33.000 --> 00:01:35.000 That's good. 11 00:01:35.000 --> 00:01:36.000 Thank you so much. 12 00:01:36.000 --> 00:01:38.000 Yeah. 13 00:01:38.000 --> 00:01:39.000 All right. 14 00:01:39.000 --> 00:01:40.000 All right. 15 00:01:40.000 --> 00:01:43.000 So, guys. 16 00:01:43.000 --> 00:01:47.000 I'm still trying to set up the live streaming. 17 00:01:47.000 --> 00:01:49.000 But for some reason it's not going. 18 00:01:49.000 --> 00:01:51.000 I'll just try one more time here. 19 00:01:51.000 --> 00:01:53.000 And then we dive into this call. 20 00:01:54.000 --> 00:02:04.000 Streaming key. 21 00:02:04.000 --> 00:02:10.000 Yeah, I think I'm not going to be able to stream to the community today. 22 00:02:10.000 --> 00:02:20.000 But what I want to bring to you guys here is, Lisa, this for you is not going to be new because you were at the San Diego event. 23 00:02:20.000 --> 00:02:27.000 But I wanted to share with you guys some ad ideas and basic like my thinking process, like how I find ads to run on Facebook. 24 00:02:27.000 --> 00:02:38.000 I know, Garima, you always wanted like want to learn more the thinking process, like how we come up with those ads and leveraging viral trends and stuff like this. 25 00:02:39.000 --> 00:02:46.000 So, I want to share with you like this was one of the presentations I did in San Diego. 26 00:02:46.000 --> 00:02:50.000 And then we'll basically go over it. 27 00:02:50.000 --> 00:02:59.000 There's one part that we're not going to be able to fully cover because we trained Stephen's Facebook account, not mine, to find ads. 28 00:02:59.000 --> 00:03:02.000 And then my Facebook account is pretty like crazy. 29 00:03:02.000 --> 00:03:05.000 So, you're not going to find too many things there. 30 00:03:05.000 --> 00:03:21.000 But I'll show you. 31 00:03:21.000 --> 00:03:23.000 Okay. 32 00:03:23.000 --> 00:03:30.000 Give me one sec. 33 00:03:31.000 --> 00:03:32.000 Not able to go live. 34 00:03:32.000 --> 00:03:39.000 Okay. 35 00:03:39.000 --> 00:03:43.000 I don't know if you guys can see my screen. 36 00:03:43.000 --> 00:03:46.000 Yes, awesome. 37 00:03:46.000 --> 00:03:48.000 Awesome, cool beans. 38 00:03:48.000 --> 00:03:50.000 Let me just grab a coffee, guys. 39 00:03:50.000 --> 00:03:55.000 I need to get some energy. 40 00:03:55.000 --> 00:03:56.000 All right. 41 00:03:56.000 --> 00:03:58.000 And we're going to dive into it. 42 00:03:58.000 --> 00:04:00.000 So, ads creation. 43 00:04:00.000 --> 00:04:06.000 This is essentially what I'm going to be sharing with you guys are some of the ads that we're currently using. 44 00:04:06.000 --> 00:04:09.000 And those are like winning ads. 45 00:04:09.000 --> 00:04:20.000 When I say winning ads, it means that it brought us at least 100K in revenue or more into the business, leveraging like those ads. 46 00:04:20.000 --> 00:04:25.000 So, some of the ads are focused to get leads. 47 00:04:25.000 --> 00:04:28.000 Some of the ads are focusing like on booking calls. 48 00:04:28.000 --> 00:04:30.000 And it varies, really. 49 00:04:30.000 --> 00:04:40.000 But what I want you guys to focus most here is how can you get what I'm going to be sharing and implement to your business? 50 00:04:40.000 --> 00:04:42.000 How can you leverage this to your business? 51 00:04:42.000 --> 00:04:45.000 It's basically like get the thinking process. 52 00:04:45.000 --> 00:04:47.000 This is how I think when I'm going to create. 53 00:04:47.000 --> 00:04:49.000 Everyone's going to create differently. 54 00:04:49.000 --> 00:04:52.000 But it's essentially like how the process works, okay? 55 00:04:53.000 --> 00:04:57.000 Also, if you're not running Facebook ads, it's totally fine. 56 00:04:57.000 --> 00:05:00.000 I think the knowledge in this call will help. 57 00:05:00.000 --> 00:05:03.240 help you open your mind as well to what is possible 58 00:05:03.240 --> 00:05:06.120 when you learn this skill. 59 00:05:07.160 --> 00:05:08.840 So we'll dive into it. 60 00:05:11.160 --> 00:05:13.740 The first thing is viral ad content research. 61 00:05:13.740 --> 00:05:17.200 So Garifma, for you, I know you went through 62 00:05:17.200 --> 00:05:20.960 the media channel mastery and everything. 63 00:05:20.960 --> 00:05:25.960 And when you are doing like finding content that did well, 64 00:05:26.240 --> 00:05:28.460 it's kind of the same principle that applies here 65 00:05:28.500 --> 00:05:31.900 when you want to find ads that did really well. 66 00:05:31.900 --> 00:05:34.700 So you want to find, number one is like the ads. 67 00:05:34.700 --> 00:05:37.860 You want to find the engagement, comments. 68 00:05:37.860 --> 00:05:40.580 The comments is like, do we have a lot of comments? 69 00:05:40.580 --> 00:05:43.620 And also are those comments positive or negative, right? 70 00:05:43.620 --> 00:05:44.740 So we want to find that 71 00:05:44.740 --> 00:05:48.580 because that gives you direct feedback to those ads. 72 00:05:48.580 --> 00:05:50.920 And then the framing and the language, 73 00:05:50.920 --> 00:05:52.740 maybe you're going to see that people are talking, 74 00:05:52.740 --> 00:05:57.740 let's say, if my target audience is man over photo, 75 00:05:59.220 --> 00:06:03.060 you will see that brands are using specifically 76 00:06:03.060 --> 00:06:06.300 that auto action or that hook that says like, 77 00:06:06.300 --> 00:06:10.900 if you are a man over 40 experiencing anxiety hypothetically 78 00:06:10.900 --> 00:06:12.980 so you know that that language is proven. 79 00:06:12.980 --> 00:06:15.020 And when I say it's proven, it means like 80 00:06:15.020 --> 00:06:18.660 other bigger brands are spending millions of dollars on ads. 81 00:06:18.660 --> 00:06:21.820 So this means like you don't have to do the same 82 00:06:21.820 --> 00:06:23.380 because you can literally leverage something 83 00:06:23.380 --> 00:06:24.940 that is already working for them 84 00:06:24.940 --> 00:06:28.980 and just tweak slightly for your own business. 85 00:06:28.980 --> 00:06:32.860 So find the patterns, hook, captions. 86 00:06:32.860 --> 00:06:34.660 I showed this to you guys the last time. 87 00:06:34.660 --> 00:06:37.460 So I'm not going to spend too much time on patterns, 88 00:06:37.460 --> 00:06:40.060 which is more like finding what they're using. 89 00:06:40.060 --> 00:06:41.460 Are they saying like, hey, 90 00:06:42.540 --> 00:06:45.740 if you are a six or seven figure business owner, click here. 91 00:06:45.740 --> 00:06:49.060 Like, what are the patterns that you see in all those ads? 92 00:06:49.060 --> 00:06:52.240 And then lastly is how can I create this for my own business? 93 00:06:52.240 --> 00:06:56.200 So finding the ad, I'm going to open my Facebook account. 94 00:06:56.200 --> 00:06:58.840 Again, disclaimer, I have on my Facebook account 95 00:06:58.840 --> 00:07:01.040 people from, I don't know, 20 years ago 96 00:07:01.040 --> 00:07:02.120 when I was in high school. 97 00:07:02.120 --> 00:07:04.000 So I don't know what I'm going to see. 98 00:07:05.520 --> 00:07:07.880 But so I started doing jujitsu. 99 00:07:07.880 --> 00:07:12.240 But there are a lot of ads with jujitsu stuff. 100 00:07:12.240 --> 00:07:14.880 But basically what I'm essentially doing is, 101 00:07:14.880 --> 00:07:16.800 so for instance, here, I'm on Facebook. 102 00:07:16.800 --> 00:07:17.880 This is one ad. 103 00:07:17.880 --> 00:07:20.040 Let's say I'm into this. 104 00:07:20.040 --> 00:07:21.680 It only got like nine likes. 105 00:07:22.120 --> 00:07:24.000 So I know this ad is not good. 106 00:07:24.000 --> 00:07:26.000 You want to find ads that get like pretty 107 00:07:26.000 --> 00:07:28.200 like high volume of likes. 108 00:07:28.200 --> 00:07:29.920 So this is another one here. 109 00:07:31.120 --> 00:07:32.180 It's in Portuguese. 110 00:07:33.080 --> 00:07:36.520 And then you're going to start analyzing, go back to that. 111 00:07:36.520 --> 00:07:39.040 Ads, engagement, comment, framing, language. 112 00:07:39.040 --> 00:07:40.640 You're going to start doing that. 113 00:07:40.640 --> 00:07:44.720 Again, we train our feed. 114 00:07:44.720 --> 00:07:46.440 I usually do that on Instagram 115 00:07:46.440 --> 00:07:48.040 and then through Steven's account 116 00:07:48.320 --> 00:07:52.720 to basically show a lot of ads. 117 00:07:52.720 --> 00:07:55.800 And let's say you saw this, you give it a thumbs up. 118 00:07:55.800 --> 00:07:57.600 You leave a comment or something. 119 00:07:57.600 --> 00:08:00.560 Then all of a sudden Facebook will start sending you 120 00:08:00.560 --> 00:08:01.800 more and more of those ads. 121 00:08:01.800 --> 00:08:03.160 You save as well. 122 00:08:03.160 --> 00:08:05.800 I have a saved account here with Steven 123 00:08:05.800 --> 00:08:09.040 that is like AI ads, for instance, to show you guys. 124 00:08:09.040 --> 00:08:11.560 So where we can find inspirations. 125 00:08:11.560 --> 00:08:13.840 Like if I find something, I'll save it here. 126 00:08:13.840 --> 00:08:14.720 Steven will see it. 127 00:08:14.720 --> 00:08:15.720 I will see it. 128 00:08:15.760 --> 00:08:18.920 And that helps basically like finding more ideas 129 00:08:20.800 --> 00:08:22.440 and train the algorithm. 130 00:08:22.440 --> 00:08:25.720 So you want to train the algorithm to basically deliver 131 00:08:25.720 --> 00:08:28.160 more content related to what you are doing 132 00:08:28.160 --> 00:08:30.760 and what you are currently researching. 133 00:08:31.800 --> 00:08:32.640 So let me see. 134 00:08:32.640 --> 00:08:34.520 Again, my Facebook is not the best. 135 00:08:34.520 --> 00:08:37.080 It's not super trained. 136 00:08:37.080 --> 00:08:39.039 So let me see another ad. 137 00:08:39.039 --> 00:08:40.200 So yeah, 11 labs. 138 00:08:40.200 --> 00:08:43.880 So this is, now this one is a good example. 139 00:08:43.880 --> 00:08:46.680 They got 75K likes. 140 00:08:46.680 --> 00:08:49.920 This means like they're spending a lot of money 141 00:08:49.920 --> 00:08:53.120 on these ads because for instance, guys, 142 00:08:53.120 --> 00:08:58.000 we spent, we had like $500 a day ad spent 143 00:08:58.000 --> 00:09:01.080 and we don't get to like thousand likes, 144 00:09:01.080 --> 00:09:03.040 for instance, on a good ad. 145 00:09:03.040 --> 00:09:06.560 So if you see an ad that is doing like 75K, 146 00:09:06.560 --> 00:09:08.680 like got 75K likes, 147 00:09:08.680 --> 00:09:11.920 that means like these guys are spending a lot of money 148 00:09:11.920 --> 00:09:14.720 and they would not spend money on an ad 149 00:09:14.720 --> 00:09:17.800 that is not proven, that's not getting good results. 150 00:09:17.800 --> 00:09:19.200 So that gives you that. 151 00:09:19.200 --> 00:09:20.960 Then you go to the comments. 152 00:09:20.960 --> 00:09:21.800 I see one here. 153 00:09:21.800 --> 00:09:22.920 Amazing. 154 00:09:22.920 --> 00:09:23.760 Nice. 155 00:09:23.760 --> 00:09:24.600 Like positive comments. 156 00:09:24.600 --> 00:09:25.560 Great. 157 00:09:25.560 --> 00:09:29.000 So let's say if this is my niche, 158 00:09:29.000 --> 00:09:31.920 what I could do is if now I started thinking of, 159 00:09:31.920 --> 00:09:33.680 I can save to my collections, 160 00:09:33.680 --> 00:09:35.200 but I can start thinking of like, 161 00:09:35.200 --> 00:09:38.440 how can I recreate this exact same ad 162 00:09:38.440 --> 00:09:42.960 to my own niche, to my own product? 163 00:09:42.960 --> 00:09:45.600 And then I start coming with ideas like this. 164 00:09:45.600 --> 00:09:48.200 I'm gonna show you, we'll dive into creatives, 165 00:09:48.200 --> 00:09:50.760 but this is essentially the thinking process. 166 00:09:50.760 --> 00:09:54.760 I do this like for, I could go on for hours 167 00:09:54.760 --> 00:09:58.080 just finding ads ideas, and then I create, 168 00:09:58.080 --> 00:10:00.040 I can put in a folder or something. 169 00:10:00.000 --> 00:10:06.080 that would give me so many ideas but again that you can find a lot of ads but if you don't know 170 00:10:06.080 --> 00:10:12.720 this if you don't search for likes comments like everything that we see that is so weird it was 70k 171 00:10:12.720 --> 00:10:19.520 now all of a sudden it's 2k 2.5k it's still good it's not bad but that was weird did you guys see 172 00:10:19.520 --> 00:10:27.040 that yeah it just changed that's that's weird yeah can they fudge these numbers they cannot 173 00:10:27.040 --> 00:10:32.320 right those are like realistic numbers yeah yeah those are realistic it was probably like meta 174 00:10:32.320 --> 00:10:38.640 it's probably something like that um give me one sec 175 00:10:38.640 --> 00:11:02.480 sorry guys i had to uh pick up the phone so that is like the the what do you want to look for and 176 00:11:02.480 --> 00:11:08.800 then here of course you want to see uh captions another way to do this is in the facebook ads 177 00:11:08.800 --> 00:11:15.760 library where you guys already know but i'm gonna do in case uh you're new and then um you didn't 178 00:11:15.760 --> 00:11:22.080 see this so i'd say 11 labs hypothetically this is my competitor just for the sake of this example 179 00:11:22.080 --> 00:11:32.880 i'll go to facebook oops ads library oh my goodness then this is basically meta showing 180 00:11:32.880 --> 00:11:43.040 you like all the ads that people are using so united states you choose all ads and then we'll 181 00:11:43.040 --> 00:11:54.160 type in here 11 labs and then uh from here okay let's talk about pattern can you guys see how 182 00:11:54.160 --> 00:12:01.040 they're using the exact same captions over and over on those ads can you see that the most realistic 183 00:12:01.040 --> 00:12:07.360 audio platform the most realistic audio ai platform so like this is a great example of like 184 00:12:08.080 --> 00:12:13.360 this means what this is telling us is like this caption is working really well for them 185 00:12:13.360 --> 00:12:19.920 it's doing really good so what can i learn from those that could apply to my own my own business 186 00:12:19.920 --> 00:12:26.960 okay so and again it's working because they're spending like millions of dollars on ads in this 187 00:12:26.960 --> 00:12:31.600 so you wanna it's basically what is what this is telling you like hey i already put the money to 188 00:12:31.600 --> 00:12:39.680 test this like you can recreate with of course we don't want to copy and paste exactly what he did 189 00:12:39.680 --> 00:12:42.400 but you get ideas from there because it's already proven 190 00:12:45.280 --> 00:12:51.120 and then from here i can start looking to ads creatives find ideas and so on you guys already 191 00:12:51.120 --> 00:12:56.000 showed these parts i'm not gonna dive in too much spend too much time there but essentially like 192 00:12:56.000 --> 00:13:01.200 curating finding the content ideas it's probably like one of the most important parts that you can 193 00:13:01.200 --> 00:13:07.120 do and it can be fun as well you can spend time navigating through that you go probably on a 194 00:13:07.120 --> 00:13:14.640 on a rabbit hole but it's great so um because one winning ad that you find that can save your 195 00:13:14.640 --> 00:13:21.120 business like thousands of dollars and that can keep your business going for months i had one 196 00:13:21.120 --> 00:13:30.800 winning ad that literally gave us like incredible results over and over for two years i think if i 197 00:13:30.800 --> 00:13:37.360 use these ad again it's probably gonna still do well but two years straight we were running 198 00:13:37.360 --> 00:13:44.160 probably i think like it was 60k dollars on ads per month for over two years and that ad did not 199 00:13:44.160 --> 00:13:52.160 saturate it was doing well like so that shows you like how is important to spend some time 200 00:13:52.160 --> 00:13:58.560 finding those ideas that you can replicate and then here um for instance i will probably 201 00:14:00.080 --> 00:14:05.600 um give me one sec yeah i think this this is an offer for that section i'm gonna go back to 202 00:14:06.480 --> 00:14:12.240 uh this to show you guys the so this is the process i do the same on instagram as well 203 00:14:12.240 --> 00:14:17.200 if i'm on instagram i find good content that i think like it went viral i can replicate this to 204 00:14:17.200 --> 00:14:23.520 my own uh to my own product or brand i'm gonna save that as well because again i go over this 205 00:14:23.520 --> 00:14:29.600 find viral look at engagement comments and then viral essentially it doesn't mean that um it's a 206 00:14:29.600 --> 00:14:35.680 content that just got a million views maybe if the page who posts that content if they have let's say 207 00:14:36.240 --> 00:14:41.520 thousand followers but the content got ten thousand ten thousand views i know that that 208 00:14:41.520 --> 00:14:48.480 content went viral so it doesn't necessarily need to hit a million million views and by that then i 209 00:14:48.480 --> 00:14:54.800 save and start start the creative process and the creative process essentially like 210 00:14:54.800 --> 00:14:59.840 your imagination like what did i get from this ad that i can i can put together 211 00:15:00.000 --> 00:15:04.160 This is a proven one. I don't want to run too much away from it. I want to still 212 00:15:04.800 --> 00:15:07.360 Create something that is similar to that and that's exactly what I 213 00:15:08.880 --> 00:15:12.240 Should that that music was super loud. Um 214 00:15:13.360 --> 00:15:15.680 So this was a winning 215 00:15:16.640 --> 00:15:18.720 not a winning ad this was a 216 00:15:19.920 --> 00:15:21.920 viral content on instagram 217 00:15:22.240 --> 00:15:26.000 On the on the left side here as a they post an image as a real 218 00:15:26.560 --> 00:15:32.400 They had a music but i'm not gonna i'm gonna pause the music because it's so loud my ears gonna blow so um 219 00:15:33.600 --> 00:15:39.200 I'm going to start a business with ai but everything is paid and then this is one of our competitors. Um 220 00:15:40.000 --> 00:15:45.120 What I like what they did here was like basically like 15 every 15 minutes you spend you can learn 221 00:15:45.680 --> 00:15:48.000 Um chat gpt 13 minutes 222 00:15:48.000 --> 00:15:52.800 You learn cod and so on like basically like how much time would take you to learn those tools 223 00:15:53.200 --> 00:15:59.360 And then so I got these two ideas which is like bro, I want to start a business with ai 224 00:15:59.360 --> 00:16:01.680 But everything is paid and then I got this 225 00:16:02.480 --> 00:16:05.040 And when I put together I created this 226 00:16:06.640 --> 00:16:08.080 Give me a sec 227 00:16:08.080 --> 00:16:12.960 I oh my god, my the music is so loud. I need to turn that off 228 00:16:13.680 --> 00:16:17.440 So then what I did here was first I created a video 229 00:16:18.240 --> 00:16:22.800 The first slide of the video I said I want to use ai in my business, but everything is paid 230 00:16:22.880 --> 00:16:27.120 I would not say bro because my ideal target audience is not a bro. It's a business honor 231 00:16:27.280 --> 00:16:31.920 So I kept this way. I used the the most relevant tool for tools for me 232 00:16:32.080 --> 00:16:35.440 They added too many tools here that some of them. I don't even know 233 00:16:36.080 --> 00:16:42.960 um, and then I I add the price because this is basic like for our target audience the price is the biggest thing like 234 00:16:43.440 --> 00:16:45.680 If they want to have video it's like this much 235 00:16:46.560 --> 00:16:50.880 Chachapiti all of this this much and then it's some it sums up to 236 00:16:51.580 --> 00:16:57.040 548 a month. So this is idea number one that I got and now you're going to see idea number two 237 00:16:57.040 --> 00:17:02.260 So I introduce a pain point. Okay, everything is paid. Everything is too expensive 238 00:17:04.240 --> 00:17:05.839 And then 239 00:17:05.839 --> 00:17:07.839 it goes to the second slide 240 00:17:08.079 --> 00:17:09.200 or 241 00:17:09.200 --> 00:17:14.319 Get all these tools for only one dollar limited time special. So we're doing a special for this one 242 00:17:14.880 --> 00:17:16.880 And then remember this 243 00:17:17.359 --> 00:17:19.839 15 minutes and so on I added there 244 00:17:20.319 --> 00:17:26.560 But now with with our tools from the afig.ai toolkit and and then I said like get the limited time offer 245 00:17:27.040 --> 00:17:30.320 Um for yeah get get it for one dollar for a limited time 246 00:17:30.880 --> 00:17:36.960 Now you guys see how I took two things and introduced like to my product to my own idea 247 00:17:37.680 --> 00:17:41.760 This is a winning ad. Actually. I think this is one of our best performing ads 248 00:17:42.320 --> 00:17:43.680 um 249 00:17:43.680 --> 00:17:45.680 So that is one way 250 00:17:45.760 --> 00:17:49.840 Another one here is like inspiration business was too hard until I found this again 251 00:17:50.000 --> 00:17:56.320 This is just a viral content on instagram. This was not an ad was just a viral content from a page 252 00:17:56.800 --> 00:17:58.480 okay, um 253 00:17:58.480 --> 00:18:03.520 I'll just set a business in 24 hours. They got idea chachapiti shop name and so on 254 00:18:03.760 --> 00:18:08.400 So what I did here, I I like the hook. That was a really good hook. So I kept it 255 00:18:08.960 --> 00:18:10.960 Business was hard until I found this 256 00:18:11.920 --> 00:18:13.760 Marketing idea 257 00:18:13.760 --> 00:18:18.640 Financial analysis. So here I kept more like to my product and to what we sell 258 00:18:19.200 --> 00:18:25.680 And what I add here again that price because remember the previous ad the price tag worked really well 259 00:18:25.760 --> 00:18:27.760 And then I added the cost as well worked well 260 00:18:28.000 --> 00:18:35.760 So i'm basically getting something that worked well and then replicating in another idea. So that again did super well 261 00:18:36.720 --> 00:18:38.720 I'm gonna ask 262 00:18:38.960 --> 00:18:44.720 Because the music's so loud. I don't know if you guys can hear it. But yeah, so uh now it's easy with this ai tool 263 00:18:45.200 --> 00:18:48.560 Uh toolkit 25 one-time founding member special 264 00:18:49.120 --> 00:18:50.720 So again 265 00:18:50.720 --> 00:18:53.280 I got the same concept business was hard 266 00:18:53.900 --> 00:18:55.920 Introducing pain and now i'm giving them 267 00:18:56.560 --> 00:19:01.280 Them the solution. Okay and using that because it worked really well 268 00:19:01.280 --> 00:19:07.040 Hey, can I um, so I would just yes, absolutely. Thank you. So in this case, uh, 269 00:19:07.600 --> 00:19:12.800 You you had like a vision of that. The basic product is ai, you know 270 00:19:13.360 --> 00:19:16.800 When you're when your category is broad like in in 271 00:19:17.360 --> 00:19:21.840 You know, you're selling a product which like a kitchen in my case is a kitchen product 272 00:19:22.400 --> 00:19:25.920 You're trying to then how do you find the viral content with with like 273 00:19:26.080 --> 00:19:30.560 Should you go to like a bigger brand like kitchen aid and see how they are promoting or 274 00:19:30.960 --> 00:19:37.120 Look at like or you look at your story and your ideal customers and look at their pinpoint and start from there 275 00:19:37.600 --> 00:19:39.200 without actually 276 00:19:39.200 --> 00:19:46.240 Because in this case, I feel that when you type ai you can get all the inspiration but when it is a broader 277 00:19:46.800 --> 00:19:49.120 category for you for to search for 278 00:19:49.760 --> 00:19:51.760 Then how do you find the viral content? 279 00:19:52.720 --> 00:19:54.880 That's nice, yeah, so 280 00:19:55.600 --> 00:19:58.640 Um, so as I mentioned like I 281 00:19:58.640 --> 00:20:04.720 Said I'm from cha splitting the community. Uh, and I was trying to figure out how can I 282 00:20:00.000 --> 00:20:08.160 really broad, like AI there, like every content now on social media, there's something about AI. 283 00:20:05.540 --> 00:20:11.280 How can I how can I find you know, viral content from my industry? 284 00:20:08.160 --> 00:20:14.960 So it's pretty broad, but what I'm doing, like for instance, is like, again, this wasn't just 285 00:20:11.280 --> 00:20:12.780 And you know, I also affiliate it as a investor 286 00:20:12.780 --> 00:20:18.560 It's a very stableMuscle also. So, uh, I started working outside of like this 287 00:20:14.960 --> 00:20:20.480 a normal content, bro. I don't have a team to start my business again. This makes total sense 288 00:20:20.480 --> 00:20:25.040 to convert to a business for you. Like if you get from KitchenAid, probably it's not gonna, 289 00:20:25.040 --> 00:20:31.280 it's gonna do well for you because they are a commercial brand in a sense. So it's like 290 00:20:31.920 --> 00:20:41.200 do broad and they, depending on like where they are, they're not even focusing on customer 291 00:20:41.200 --> 00:20:47.920 acquisition. They're focusing on brand awareness, for instance. So what do you wanna do is you wanna 292 00:20:47.920 --> 00:20:56.480 find content creators that are doing like on the kitchen niche style. You wanna find those content 293 00:20:56.480 --> 00:21:02.800 creators and you wanna find smaller brands from those products, search them. And then what you 294 00:21:02.800 --> 00:21:09.760 could do as well is you can find ideas that is not necessarily like connected to your product, 295 00:21:09.760 --> 00:21:15.600 but it's still connected to kitchen. Okay. You can still find that because that is still relevant. 296 00:21:15.600 --> 00:21:22.160 And then you're gonna be able to shift pretty well some of the ads to what, like your product 297 00:21:22.160 --> 00:21:31.760 and what you do. Like for instance, let's say that I, for Lisa, for instance, like you can get, 298 00:21:32.400 --> 00:21:37.920 you guys have different products, but again, it's the same environment. You can still get ideas from 299 00:21:37.920 --> 00:21:45.040 her product and then bring it to your own reality, to your own product. So I would open that a little 300 00:21:45.040 --> 00:21:56.000 bit so you have more inspirations to play with and get better results. Awesome. This last one, 301 00:21:56.000 --> 00:22:02.880 guys, inspiration again, bro, I don't have a team and so on. So I tested this. The last one I had, 302 00:22:02.880 --> 00:22:08.000 the business was hard until I found this. So that was proven. I'm gonna show you guys again. 303 00:22:08.000 --> 00:22:14.720 This was proven. So I'm bringing that same hook because it worked well into another ad. I'm just 304 00:22:14.720 --> 00:22:21.120 adding a new inspiration. Okay. And then here again, some of the apps here, I don't, I did not 305 00:22:21.120 --> 00:22:28.480 like, I don't use, and I wanted to keep the most recognizable. So the ad grabs more attention. So 306 00:22:28.480 --> 00:22:32.880 I can have like chat GPT and so on and so forth. And then again, total costs adding up 307 00:22:36.080 --> 00:22:41.360 and the exact same thing. So basically that worked. So I'm going to like create multiple 308 00:22:41.360 --> 00:22:46.320 variations of the same thing that is working. It basically like gives you more leverage. 309 00:22:50.720 --> 00:23:00.160 Cool. Thank you. I just saw this message. And then this one, it's, it's more like a, 310 00:23:00.160 --> 00:23:07.280 so this one was a AI VFX masterclass. Since this is a completely different age, I think that is 311 00:23:08.080 --> 00:23:14.560 that is that example is going to show you exactly what I was trying to say as well. Garima this one, 312 00:23:14.560 --> 00:23:20.960 again, the niche, this is for people who do, who does like video editing. Okay. So it's, 313 00:23:21.840 --> 00:23:25.760 it's a completely different age. I'm not stealing like a customer from anyone. 314 00:23:26.640 --> 00:23:31.040 I love the design. This I did with nano banana in 10 minutes, but actually no, 315 00:23:31.040 --> 00:23:36.320 none of it doesn't take that much was probably like three minutes. So instead of saying AI VFX 316 00:23:36.320 --> 00:23:43.040 masterclass, I said like, say AI business tool. And then was 25 now is a dollar black Friday 317 00:23:43.040 --> 00:23:48.240 special. We'd run this to like in our black Friday. And this was our, our best performing 318 00:23:48.240 --> 00:23:55.840 ad. And I created ads that I spent hours creating. And that ad that I only spent like three to five 319 00:23:55.840 --> 00:24:02.400 minutes that beat the ones that I spent a lot of hours. So that is like, just to say, this is one 320 00:24:02.800 --> 00:24:07.520 completely different than what I'm doing, but I saw this and I felt like, Oh, this is cool. 321 00:24:07.520 --> 00:24:15.920 I can turn, I can reuse this for the, for the AI tools. So that is one thing you get it. You're 322 00:24:15.920 --> 00:24:21.520 not getting inspiration from necessarily like something that is like teaching related, but 323 00:24:21.520 --> 00:24:27.440 that could still fit really well there. And this one has no graphics or anything. It's just like, 324 00:24:27.680 --> 00:24:35.120 it's just words. So we can use it. Like we, I mean, you can pick up if I can pick up for kitchen 325 00:24:35.120 --> 00:24:42.240 or something, if I want to put a spin on it and do it that exactly. Because yes. Okay. Okay. Yes, 326 00:24:42.240 --> 00:24:51.200 exactly. Next one. This one, it's going to be a combination. So I saw this one is in Portuguese. 327 00:24:51.920 --> 00:24:55.680 When I saw the timer, I was like, Oh, this is pretty good. That creates urgency. 328 00:24:55.680 --> 00:24:59.280 And then I was like, you know what? 329 00:25:00.000 --> 00:25:05.920 I like the cards in the background as well. This is like from this guy, his courses. So what I did 330 00:25:05.920 --> 00:25:12.560 was I like the cards and I like the timer. So what I did is I created another, like a timer 331 00:25:13.920 --> 00:25:18.320 on his end. And then I added our tools in the background here, a resistible offer, 332 00:25:18.320 --> 00:25:23.600 digital product creator, the tools here, because in our business, those are our best performing 333 00:25:23.600 --> 00:25:29.200 tools. I added them here. So lead exploder, a resistible offer, product upgrader, and so on 334 00:25:29.200 --> 00:25:35.920 and so forth. And I made it red for me. And then I added that limited time as well. And now 335 00:25:36.560 --> 00:25:40.960 I'm missing a tax, like what would be, so he is saying here's like 336 00:25:43.760 --> 00:25:50.160 flashlight, whatever, sale promotions, like gone away very quickly. So what I did was, 337 00:25:50.160 --> 00:25:56.320 remember that ad that I just showed? This hook, this title did really well. So essentially, 338 00:25:56.320 --> 00:26:03.200 I just duplicate that. I got the title from it. Business tool was 25. Now it's a dollar. 339 00:26:03.200 --> 00:26:09.600 And then I added to this. And then I created a whole new ad based on that. The reason why 340 00:26:09.600 --> 00:26:17.840 this worked is because I got an ad, I got a proven ad. And I took, again, to what you said, 341 00:26:17.840 --> 00:26:24.560 it's like taking the tax, like the hook, what actually sold people was what is written here, 342 00:26:24.560 --> 00:26:30.880 not necessarily the graphic. So took that, put into this one, and then boom, 343 00:26:30.880 --> 00:26:37.760 this one is a winning ad as well. So this is more like to show you guys like how I think, 344 00:26:37.760 --> 00:26:41.680 again, we all think differently, maybe you're going to get ideas from many different places, 345 00:26:41.680 --> 00:26:47.200 and it's going to turn out like super well, as well. But this is like a little bit of because 346 00:26:48.080 --> 00:26:54.400 creativity is hard to explain. So I tried to show you guys like how I see those things. And then 347 00:26:54.800 --> 00:27:00.400 my mind works in a sense, so that you guys can do the same. And maybe your mind will take you 348 00:27:00.400 --> 00:27:05.680 to different places. But go with it and then see how it works. The most important is the 349 00:27:05.680 --> 00:27:10.960 fundamentals like you find a good hook, you find a good cover, you continue replicating that and 350 00:27:10.960 --> 00:27:18.240 then spinning a little bit do different ads. This was one of my clients, Russell Brunson. 351 00:27:18.800 --> 00:27:23.600 I don't work with him anymore, but I showed to some of you guys this already. But when I was 352 00:27:23.600 --> 00:27:28.720 working with him, this was the ad that they were running. And then we had a whole new campaign to 353 00:27:28.720 --> 00:27:35.760 launch on Instagram. And I was like, Russell is good, but then Diamond Dim is a lot more famous 354 00:27:35.760 --> 00:27:44.720 than him. So I decided to use him and not Russell in the ad. Because this calls a lot more attention. 355 00:27:44.720 --> 00:27:51.600 So Shark Tank celebrity is doing a free challenge to help people create a business. That is a lot 356 00:27:51.600 --> 00:27:57.840 more broad and that helps a lot more people join the challenge because of him and then 357 00:27:57.840 --> 00:28:06.000 those Shark Tank sharks in the background as well. Can you help me optimize my new launch 358 00:28:06.000 --> 00:28:15.760 campaign on Amazon? So I can probably help, but I'm not an expert in Amazon. 359 00:28:16.320 --> 00:28:23.200 During this call, I'll help you with offers, CTAs, basically organic paid traffic, whatever 360 00:28:23.200 --> 00:28:29.920 that is. But I don't myself, I have never done Amazon. This is like Megan and Gabby will be able 361 00:28:29.920 --> 00:28:37.840 to support you in everything you need there. But I can help as far as from a marketing standpoint, 362 00:28:37.840 --> 00:28:43.440 I can help you look and see what we can tweak for sure. But I'm talking more about features 363 00:28:44.240 --> 00:28:47.280 and stuff like this from Amazon. I don't know exactly how that works. 364 00:28:48.400 --> 00:28:54.240 Okay. Yeah. I just launched my first two products on Amazon last week. Well, 365 00:28:54.240 --> 00:28:59.760 a little more than a week ago. And so now I'm looking at my campaigns and stuff. And one of 366 00:28:59.760 --> 00:29:06.160 them was doing well, it was trending. And then I thought maybe I should split the broad match, 367 00:29:07.360 --> 00:29:11.360 the phrase match or exact match campaigns that they have on there. 368 00:29:11.360 --> 00:29:15.920 I then separated them and then everything kind of tanked after that. So I don't know if I should 369 00:29:15.920 --> 00:29:20.480 have left it originally as is rather than separating those out. But then I've got one 370 00:29:20.480 --> 00:29:24.800 product that's doing well, one product that isn't really getting any impressions. So I'm just not 371 00:29:24.800 --> 00:29:31.440 really sure what I should tweak without messing with too much. I didn't know if you could help 372 00:29:31.440 --> 00:29:37.360 with any of that. So you're saying that previously, before you made that change, 373 00:29:37.360 --> 00:29:43.200 it was working super well. And then you made the change and then started not working as well. And 374 00:29:43.200 --> 00:29:48.000 then once, well, picked back up and the other one is not working well. Is that what you're saying? 375 00:29:49.120 --> 00:29:55.280 Yeah. So I'm using the exact same key phrases and stuff I was before, but before I had them 376 00:29:55.280 --> 00:30:00.080 grouped into one campaign together, and then I decided to do three different campaigns. 377 00:30:00.000 --> 00:30:05.920 campaigns, and then kind of separate the same key terms out, but I'm now it doesn't seem 378 00:30:05.920 --> 00:30:09.020 like I'm having the same success. 379 00:30:09.020 --> 00:30:11.120 Could I share my screen? 380 00:30:11.120 --> 00:30:17.280 Yes, let me finish this presentation, and then we're going to go over it. 381 00:30:17.280 --> 00:30:23.780 But overall, what I would do is like, if you are, if you're getting better results, before 382 00:30:23.780 --> 00:30:27.560 doing that, I would go back to the previous strategy. 383 00:30:27.560 --> 00:30:32.120 And like, don't be afraid to test strategy, different strategies, like if this didn't 384 00:30:32.120 --> 00:30:36.920 work, go back to the normal, like to what it was, was working, because you're probably 385 00:30:36.920 --> 00:30:40.760 going to be able to scale faster. 386 00:30:40.760 --> 00:30:43.960 Like as the other strategy was working. 387 00:30:43.960 --> 00:30:44.960 Okay. 388 00:30:44.960 --> 00:30:49.200 Yeah, but we'll, we'll, we'll, we'll see it. 389 00:30:49.200 --> 00:30:50.200 Okay. 390 00:30:50.200 --> 00:30:51.840 This is almost done, actually. 391 00:30:51.840 --> 00:30:52.840 I'm almost done. 392 00:30:52.840 --> 00:30:53.840 Okay. 393 00:30:53.840 --> 00:30:54.840 Yeah, sorry. 394 00:30:54.840 --> 00:30:55.840 I didn't want to interrupt. 395 00:30:55.840 --> 00:30:56.840 No, you're good. 396 00:30:57.120 --> 00:30:58.120 You're good. 397 00:30:58.120 --> 00:30:59.120 Feel free to interrupt me anytime. 398 00:30:59.120 --> 00:31:00.120 If you guys have questions. 399 00:31:00.120 --> 00:31:01.120 Yeah. 400 00:31:01.120 --> 00:31:02.120 Okay. 401 00:31:02.120 --> 00:31:09.720 So this is, it generated over 20,000 leads for, for Russell Brunson, just by making that 402 00:31:09.720 --> 00:31:11.040 small change. 403 00:31:11.040 --> 00:31:14.960 And then one last, I think this is the last one, inspiration. 404 00:31:14.960 --> 00:31:16.760 This is Brendan Nelson. 405 00:31:16.760 --> 00:31:20.640 This is how they were promoting, this is a little bit more advanced, but you guys have 406 00:31:20.640 --> 00:31:21.920 those templates as well. 407 00:31:21.920 --> 00:31:25.960 So for you, it's not going to be anymore because you you're very used to this type 408 00:31:25.960 --> 00:31:29.040 of content at this point. 409 00:31:29.040 --> 00:31:32.240 So this is good. 410 00:31:32.240 --> 00:31:38.600 And he's a, he's a multi-millionaire and posting pictures with helicopters and all of this 411 00:31:38.600 --> 00:31:40.240 is, is good. 412 00:31:40.240 --> 00:31:45.640 But if you're launching a book, like people are only going to buy if they follow you and 413 00:31:45.640 --> 00:31:51.900 they like you pretty much because of that, like they don't have an incentive to do anything. 414 00:31:51.900 --> 00:31:58.820 So what I did instead, I got the principles from the nine figure mindset book, and then 415 00:31:58.820 --> 00:32:04.400 I created content that would share the value that is inside of that book. 416 00:32:04.400 --> 00:32:08.020 So for instance, there's like how we're sort of found 9%. 417 00:32:08.020 --> 00:32:09.820 So this is connected to the book. 418 00:32:09.820 --> 00:32:13.860 And then here, like how I created the lifestyle, how to create the lifestyle we want in one 419 00:32:13.860 --> 00:32:15.720 year, a trad. 420 00:32:15.720 --> 00:32:18.140 The difference in the like is it's like, it's huge. 421 00:32:18.140 --> 00:32:27.360 So for instance, your 10K likes, 149 likes, and then 6K likes and 429 likes. 422 00:32:27.360 --> 00:32:31.820 And the comments as well, like almost 2000 likes, 300 compared to the comments that he 423 00:32:31.820 --> 00:32:33.620 was getting. 424 00:32:33.620 --> 00:32:36.420 And this was just one small tweak. 425 00:32:36.420 --> 00:32:41.900 And the carousel would just use to say something similar to this. 426 00:32:41.900 --> 00:32:43.220 Number one, do a live audit. 427 00:32:43.220 --> 00:32:45.520 That's like everything he teaches on his book pretty much. 428 00:32:45.520 --> 00:32:48.120 And then we did this over and over. 429 00:32:48.120 --> 00:32:49.640 Double tap if you feel the same. 430 00:32:49.640 --> 00:32:54.840 And then at the end, we say like comment 10X, and we would send them the book pretty much. 431 00:32:54.840 --> 00:33:02.000 And then this book was the top number one best selling book on Amazon, helped them get 432 00:33:02.000 --> 00:33:11.200 there, which was essentially like just leveraging a proven template, and then adding his small 433 00:33:11.200 --> 00:33:15.500 portion of his book. 434 00:33:15.500 --> 00:33:20.540 So let's work on your winning ad. 435 00:33:20.540 --> 00:33:21.580 We don't have to do this. 436 00:33:21.580 --> 00:33:26.940 This was really for the San Diego workshop. 437 00:33:26.940 --> 00:33:30.940 Can I ask you a question about advertising like on this? 438 00:33:30.940 --> 00:33:36.540 So basically, if there is like, I have my funnel ready. 439 00:33:36.540 --> 00:33:38.220 But my funnel is a two page funnel. 440 00:33:38.220 --> 00:33:44.260 The first one page talks about all the pain points, why people, you know, my audience, 441 00:33:45.060 --> 00:33:51.540 my who, and then the second page, and the first page, they click, and then there is a form, 442 00:33:51.540 --> 00:33:53.540 which is in Rainflow. 443 00:33:53.540 --> 00:33:59.300 And then the second page is a thank you page, which has the actual product and the iChat 444 00:33:59.300 --> 00:34:03.620 GPT, custom GPT app that I'm giving them for free. 445 00:34:03.620 --> 00:34:11.780 Now, my question is, when I set it up on Meta, right, the form is in Rainflow. 446 00:34:11.780 --> 00:34:19.139 So Stephen suggested me that create a fresh form in Rainflow, in Meta, because it is easy 447 00:34:19.139 --> 00:34:19.940 to track. 448 00:34:19.940 --> 00:34:24.500 But then I will lose my first page completely, which talks about the pain point. 449 00:34:24.500 --> 00:34:28.100 If I can show you real quick, what would you recommend? 450 00:34:28.100 --> 00:34:36.100 Would you recommend me using the first page for creatives, and only the thank you page 451 00:34:36.179 --> 00:34:39.060 for running my ads? 452 00:34:39.060 --> 00:34:43.940 Or would you recommend just get the whole funnel, somehow integrate in Meta? 453 00:34:44.580 --> 00:34:44.980 And then... 454 00:34:44.980 --> 00:34:45.699 I got it. 455 00:34:46.500 --> 00:34:46.820 Let me... 456 00:34:46.820 --> 00:34:47.460 Yeah, yeah. 457 00:34:49.620 --> 00:34:52.340 Let me first review the Samantha's. 458 00:34:52.340 --> 00:34:53.380 Yeah, sure. 459 00:34:53.940 --> 00:34:55.699 And then we dive into yours. 460 00:34:55.699 --> 00:34:56.739 Cool, awesome. 461 00:34:56.739 --> 00:34:56.980 Yeah. 462 00:34:59.380 --> 00:34:59.860 Samantha. 463 00:35:00.000 --> 00:35:02.100 I will, you can share your screen. 464 00:35:02.100 --> 00:35:03.400 Give me one sec. 465 00:35:05.040 --> 00:35:06.520 Yeah. 466 00:35:06.520 --> 00:35:07.480 Okay, cool. 467 00:35:15.360 --> 00:35:17.040 All right, can you see this? 468 00:35:18.600 --> 00:35:20.220 Yeah, I can see it. 469 00:35:20.220 --> 00:35:24.360 Okay, so I have basically two different campaigns 470 00:35:24.360 --> 00:35:25.300 going on right now. 471 00:35:25.300 --> 00:35:28.260 So here's two different products. 472 00:35:30.720 --> 00:35:33.000 So I had separated them out, 473 00:35:33.000 --> 00:35:38.000 and now I have like an exact match, phrase match. 474 00:35:38.960 --> 00:35:42.960 My video wasn't really doing me any justice, 475 00:35:42.960 --> 00:35:44.600 so I took that out. 476 00:35:44.600 --> 00:35:46.880 It was just costing like a lot of money. 477 00:35:49.080 --> 00:35:51.980 But I don't know what I could show you on here, 478 00:35:51.980 --> 00:35:53.280 maybe different metrics, 479 00:35:53.280 --> 00:35:55.680 and maybe I didn't know if you'd have any ideas 480 00:35:55.680 --> 00:35:58.840 on ways that I could optimize. 481 00:35:58.960 --> 00:36:00.440 How did you have it before? 482 00:36:01.680 --> 00:36:05.600 I just had like the same search terms, 483 00:36:05.600 --> 00:36:08.560 like the top search closest related keyword. 484 00:36:08.560 --> 00:36:11.960 I had different ones, but they were all in one campaign. 485 00:36:11.960 --> 00:36:15.120 And so I thought maybe before if I like separate them 486 00:36:15.120 --> 00:36:18.760 so there's exact match and then phrase match, 487 00:36:18.760 --> 00:36:20.360 if I just kind of separate them out, 488 00:36:20.360 --> 00:36:23.800 then there would be more budget allocated maybe to like, 489 00:36:23.800 --> 00:36:26.480 or it seemed like some of them were being applied 490 00:36:26.480 --> 00:36:27.300 and some weren't. 491 00:36:27.300 --> 00:36:29.080 I thought maybe I was losing. 492 00:36:31.180 --> 00:36:36.180 I wasn't sure if I had too many targets on one campaign, 493 00:36:36.540 --> 00:36:38.900 so then I like separated them out. 494 00:36:38.900 --> 00:36:40.660 And I don't know if it was doing well before too, 495 00:36:40.660 --> 00:36:42.760 because it was putting through all my Vine, 496 00:36:42.760 --> 00:36:47.420 like everyone that took my Vine products right away, 497 00:36:47.420 --> 00:36:49.660 if all of those were like showing up, 498 00:36:49.660 --> 00:36:52.220 if that's why it was trending was just because there was, 499 00:36:52.220 --> 00:36:53.500 you know, in the first day, 500 00:36:53.500 --> 00:36:56.460 there was like 30 purchases from Vine. 501 00:36:56.460 --> 00:36:59.140 So I don't know if that had something to do with it. 502 00:36:59.140 --> 00:37:00.380 And if it was off of that came, 503 00:37:00.380 --> 00:37:02.540 I have no idea how any of this stuff works. 504 00:37:03.860 --> 00:37:07.940 So the 30 purchases, like it didn't come from the ads, 505 00:37:07.940 --> 00:37:09.440 like it came organically or? 506 00:37:10.540 --> 00:37:12.780 So I enrolled in the Vine program, 507 00:37:12.780 --> 00:37:16.620 which is like, I give my stuff away for free basically 508 00:37:16.620 --> 00:37:18.520 in the hopes of getting reviews. 509 00:37:19.660 --> 00:37:20.500 Okay. 510 00:37:21.660 --> 00:37:25.980 So I guess, yeah, I guess maybe one of my questions is, 511 00:37:26.780 --> 00:37:30.340 Amazon puts in this like keyword group, 512 00:37:30.340 --> 00:37:31.940 keywords related to your product. 513 00:37:31.940 --> 00:37:34.020 They like automatically put that in there 514 00:37:34.980 --> 00:37:37.580 and they allocate money towards it. 515 00:37:37.580 --> 00:37:40.740 Is this what like a discovery campaign is? 516 00:37:40.740 --> 00:37:43.500 I don't know if anybody else can answer that question. 517 00:37:43.500 --> 00:37:47.260 Is that like, is that a discovery campaign? 518 00:37:47.260 --> 00:37:48.900 Can you click on that? 519 00:37:48.900 --> 00:37:52.340 Let's check for the key group one. 520 00:37:53.700 --> 00:37:55.260 It doesn't let me click on that. 521 00:37:55.260 --> 00:37:56.820 It doesn't let you, 522 00:37:56.820 --> 00:37:59.620 this is automatically Amazon did it for you. 523 00:38:00.500 --> 00:38:01.340 Yeah. 524 00:38:01.340 --> 00:38:04.540 It is putting you for top of search. 525 00:38:04.540 --> 00:38:08.380 What is the click, your click through rate on this one? 526 00:38:10.340 --> 00:38:11.700 Sometimes they do that. 527 00:38:11.700 --> 00:38:16.700 They are, I normally not, I don't activate those 528 00:38:16.700 --> 00:38:18.940 because Amazon added campaigns. 529 00:38:18.940 --> 00:38:20.500 I don't go with those. 530 00:38:20.500 --> 00:38:22.740 And especially, and also for your keywords, 531 00:38:22.740 --> 00:38:25.260 I would suggest for your top search, 532 00:38:25.260 --> 00:38:27.180 close it, like T-S-E-R-K, 533 00:38:27.180 --> 00:38:29.380 keep a separate campaign for exact match. 534 00:38:29.380 --> 00:38:32.380 Do not put it under like four different ones 535 00:38:32.380 --> 00:38:35.900 because sometimes the budget allocation, 536 00:38:35.900 --> 00:38:37.860 when you put that, 537 00:38:37.860 --> 00:38:40.900 it then spreads out on all the keywords. 538 00:38:40.900 --> 00:38:45.900 The most relevant should be on its own, like on its own. 539 00:38:45.980 --> 00:38:46.900 When did you launch? 540 00:38:46.900 --> 00:38:48.980 Is it recent launch? 541 00:38:48.980 --> 00:38:51.860 Yeah, like less than two weeks ago. 542 00:38:51.860 --> 00:38:54.540 Yeah, so then I would just suggest you 543 00:38:54.540 --> 00:38:56.100 don't play around too much. 544 00:38:56.100 --> 00:38:58.100 Let the algorithm learn. 545 00:38:58.100 --> 00:39:00.100 Don't make changes too often. 546 00:39:00.100 --> 00:39:02.860 So for now, pick your top search really like, 547 00:39:02.860 --> 00:39:05.140 do you have a list of your top keywords 548 00:39:05.140 --> 00:39:06.540 you wanna do the bidding on 549 00:39:06.540 --> 00:39:09.380 for they are very relevant to your product? 550 00:39:09.380 --> 00:39:10.620 I do. 551 00:39:10.620 --> 00:39:14.580 Then just have a separate exact match campaign 552 00:39:14.580 --> 00:39:15.900 for all of those keywords. 553 00:39:15.900 --> 00:39:18.900 Don't put them together in one campaign 554 00:39:18.900 --> 00:39:22.940 so that you can monitor which one is performing. 555 00:39:22.940 --> 00:39:24.220 You know, that way you'll be able 556 00:39:24.220 --> 00:39:26.140 to get better data on them. 557 00:39:27.020 --> 00:39:28.100 Okay. 558 00:39:28.100 --> 00:39:32.340 And then for, yeah, do you have four targets? 559 00:39:32.340 --> 00:39:35.500 See your click-through rate is also like kind of like 560 00:39:35.500 --> 00:39:38.860 on the lower end of the spectrum, 561 00:39:38.860 --> 00:39:41.300 it's like 0.19. 562 00:39:41.300 --> 00:39:44.220 We try to like, as you will grow 563 00:39:44.220 --> 00:39:45.820 and you'll get more visibility, 564 00:39:45.820 --> 00:39:49.700 we try to go for click-through rate higher than one. 565 00:39:49.700 --> 00:39:52.940 That is like the standard that we go for. 566 00:39:52.940 --> 00:39:56.180 So if you click on the first one, the exact match, 567 00:39:56.180 --> 00:39:58.340 do you have four targets in one campaign? 568 00:40:00.000 --> 00:40:10.160 They go back this one and I would highly recommend go through phase four videos for PPC 569 00:40:10.720 --> 00:40:16.720 and follow the instructions. Yeah, four on here. Yeah, so I should separate all of these out even 570 00:40:16.720 --> 00:40:24.000 two. All of these are exact match ones. These are your relevant keywords, right? They are very 571 00:40:24.000 --> 00:40:33.120 relevant to your product. Are they very relevant? Yeah, so this one so yeah the two that I turned 572 00:40:33.120 --> 00:40:38.960 this one off because it was a phrase turn that one off and I created a new campaign for those 573 00:40:38.960 --> 00:40:48.960 two together. So now the only thing on this one is my TSCRK right here and then Amazon put this 574 00:40:48.960 --> 00:40:53.280 on there. So I didn't know if that was like a discovery campaign if that's what that is but 575 00:40:53.280 --> 00:40:58.320 Amazon just put that on there so I didn't know if I should turn it off. Another suggestion I would 576 00:40:58.320 --> 00:41:04.080 say target match type just put one target match type under one camp and see you're mixing exact 577 00:41:04.080 --> 00:41:11.120 and phrase. Don't do that like well these ones are off. Okay yeah that's good that's good that's 578 00:41:11.120 --> 00:41:17.600 good to know. So the only thing I have is this and then this one. Yeah you that I don't I think you 579 00:41:17.600 --> 00:41:23.200 should just not have that one. So right now there's just one target which is toddler cow 580 00:41:23.200 --> 00:41:31.200 cowboy hat. Where are your other keywords? And then I have that's all I have for this one and 581 00:41:31.200 --> 00:41:40.800 then my other ad. All right I'll go back and then. So you're saying she needs to have more in one 582 00:41:40.800 --> 00:41:49.120 campaign? Exact match for now just pick five of your top words that are relevant and then create 583 00:41:49.120 --> 00:41:56.400 just single exact match campaign for each of those. Like don't group them under one 584 00:41:57.440 --> 00:42:04.080 and then phrase match. You can still have multiple phrases that's fine. 585 00:42:04.080 --> 00:42:06.480 You can have more phrases under in one. 586 00:42:10.080 --> 00:42:11.360 Showing now. 587 00:42:20.480 --> 00:42:25.520 So Samantha go on the top this is are these are all your campaigns. Can you show me all of your 588 00:42:25.520 --> 00:42:31.760 campaigns like go on come come to your all campaign click on that. So for this one this is 589 00:42:31.760 --> 00:42:41.040 just the phrase match. So this is one campaign and this is these four. So this is what Amazon did 590 00:42:41.040 --> 00:42:46.480 and then these are three different ones that I put on there. Switch off the Amazon ones I mean 591 00:42:46.480 --> 00:42:53.280 a keyword group you don't need for now. The phrase match is more like you know it's you're 592 00:42:53.280 --> 00:42:59.760 discovering more phrase match will give you data because these phrases will be used with all the 593 00:42:59.760 --> 00:43:06.640 other you know search terms and then this will help you get more data on you know like cowboy 594 00:43:06.640 --> 00:43:13.280 hat for kids for summers. I mean it would be a bigger phrase and you can see what people are 595 00:43:13.280 --> 00:43:18.640 searching more for. So this will help you to collect more data or to find more search terms 596 00:43:18.640 --> 00:43:26.560 that are relevant to your product. Okay so and then add more on to the exact match and they 597 00:43:26.560 --> 00:43:32.400 should be individual campaigns for each exact match. Yeah and I would highly recommend hop on 598 00:43:32.400 --> 00:43:41.040 to the Tuesday call. Megan is good with PPC. Megan and you know they are more focused on PPC 599 00:43:41.040 --> 00:43:49.760 related questions. So hop on on to the Tuesday call for Rainmaker calls. Yeah they are more 600 00:43:49.760 --> 00:43:54.480 they are more focused on PPC as well. Yeah okay. 601 00:43:58.400 --> 00:44:07.120 Okay yeah I'll just yeah work on and please look go through the videos of those especially there 602 00:44:07.120 --> 00:44:12.400 are just you for now since you just launched you just need exact match campaigns and phrase match 603 00:44:12.400 --> 00:44:18.240 maybe one or two that's it and for exact match pick your five keywords that are important 604 00:44:18.240 --> 00:44:26.640 run exact match on those and just start collecting data then you can later on you can go on auto 605 00:44:26.640 --> 00:44:31.760 campaigns discovery campus but you are just starting off so don't keep it simple keep your 606 00:44:31.760 --> 00:44:37.680 campaign simple. Yeah so this one yeah I've got like an exact match and I've got seven targets 607 00:44:38.400 --> 00:44:43.360 this one so I should have one campaign exact match campaign for each keyword. 608 00:44:43.920 --> 00:44:49.120 Yes you should instead of having all these keywords on one campaign correct just have 609 00:44:49.120 --> 00:44:54.560 them okay their own separate campaign a lot of budget like ten dollars or something like that 610 00:44:54.560 --> 00:45:01.200 yeah okay yeah okay thank you. 611 00:45:00.000 --> 00:45:04.000 Thank you so much, Garima. I learned a lot from you. 612 00:45:04.000 --> 00:45:05.000 No problem. 613 00:45:05.000 --> 00:45:06.000 That's awesome. 614 00:45:06.000 --> 00:45:09.000 PPC is, yeah, it's something. 615 00:45:09.000 --> 00:45:12.000 Garima, let's dive into your question. 616 00:45:12.000 --> 00:45:15.000 Yes, please. Can I share my screen real quick? 617 00:45:15.000 --> 00:45:18.000 Yeah, I will just have your... 618 00:45:21.000 --> 00:45:24.000 And then we have about 13 minutes. 619 00:45:24.000 --> 00:45:27.000 I'll try to split between you, Garima, and Ashley. 620 00:45:27.000 --> 00:45:28.000 She has a question as well. 621 00:45:28.000 --> 00:45:32.000 So this is my funnel. This is my first page. 622 00:45:32.000 --> 00:45:34.000 This looks great. I like it. 623 00:45:34.000 --> 00:45:36.000 So this is my first page. 624 00:45:36.000 --> 00:45:42.000 So when we click on this, it takes you to a form which is in Rainflow. 625 00:45:42.000 --> 00:45:45.000 So, and then once I fill every... 626 00:45:45.000 --> 00:45:51.000 So this page talks about the pain points, the actual, you know... 627 00:45:51.000 --> 00:45:53.000 It leads, it's a journey. 628 00:45:53.000 --> 00:45:57.000 It talks about why Masala Mom app can help you. 629 00:45:57.000 --> 00:46:01.000 Your cooking, you know, it can help make your overthink. 630 00:46:01.000 --> 00:46:05.000 It can help you with the mental load and it can guide you and all that stuff. 631 00:46:05.000 --> 00:46:07.000 All that information. 632 00:46:07.000 --> 00:46:11.000 So now when, and some, there's some testimonials there. 633 00:46:11.000 --> 00:46:15.000 And then you click on this and then, you know, it will take you to the form. 634 00:46:15.000 --> 00:46:17.000 Now this form is in Rainflow. 635 00:46:17.000 --> 00:46:21.000 If I enter, like, I'll just roughly, just to show you how the flow is. 636 00:46:21.000 --> 00:46:24.000 Then it will go to the thank you page, which is this. 637 00:46:25.000 --> 00:46:29.000 Then it's like, okay, you are in and, you know, this is this important step. 638 00:46:29.000 --> 00:46:34.000 You click on this, then it will take you to your chat GPT, like your custom GPT. 639 00:46:34.000 --> 00:46:38.000 And how to set up your GPT talks about that. 640 00:46:38.000 --> 00:46:40.000 And then this is my sales pitch. 641 00:46:40.000 --> 00:46:44.000 So basically talking about, hey, one time limited offer. 642 00:46:44.000 --> 00:46:47.000 You will get a $5 discount on the product. 643 00:46:47.000 --> 00:46:49.000 Click on this and claim your discount. 644 00:46:50.000 --> 00:46:54.000 And then expectation, what will you see, what the results are? 645 00:46:54.000 --> 00:47:01.000 So now my question is, Stephen is like, I'm planning to set up my ad manager 646 00:47:01.000 --> 00:47:06.000 work on it in the course where Stephen talks about this video 647 00:47:06.000 --> 00:47:08.000 in our inner circle about this. 648 00:47:08.000 --> 00:47:13.000 He is talking about creating the form from scratch in Facebook itself, 649 00:47:13.000 --> 00:47:15.000 in our ad manager itself. 650 00:47:15.000 --> 00:47:20.000 But then in this case, if I have it already, is this a better 651 00:47:20.000 --> 00:47:24.000 approach to use, like he said, create a form and then connect 652 00:47:24.000 --> 00:47:27.000 it to your thank you page in the. 653 00:47:27.000 --> 00:47:33.000 So then I will, then I'll lose all the information on my first page. 654 00:47:33.000 --> 00:47:38.000 So how would you recommend, would you recommend me using those 655 00:47:38.000 --> 00:47:41.000 first page pain points in my creatives? 656 00:47:41.000 --> 00:47:45.000 Like I just created, started with this creative that, Hey, 657 00:47:45.000 --> 00:47:46.000 what's for dinner. 658 00:47:46.000 --> 00:47:53.000 And then use this as my ad created, create a form in meta. 659 00:47:53.000 --> 00:47:57.000 And then that form leads into my thank you page, which is in 660 00:47:57.000 --> 00:48:01.000 rain flow and then do it that way. 661 00:48:01.000 --> 00:48:03.000 Would that be a better approach? 662 00:48:03.000 --> 00:48:05.000 I just want to know what would you say? 663 00:48:05.000 --> 00:48:06.000 Yeah, I got it. 664 00:48:06.000 --> 00:48:07.000 I got it. 665 00:48:07.000 --> 00:48:09.000 Can you tell me your ads? 666 00:48:09.000 --> 00:48:12.000 Like what happens until they go to the forum? 667 00:48:12.000 --> 00:48:16.000 Like what, what are you like, how are you guiding them? 668 00:48:16.000 --> 00:48:18.000 Can you tell me what happens there? 669 00:48:18.000 --> 00:48:23.000 So right now, do you promise like an ebook or something? 670 00:48:23.000 --> 00:48:24.000 I'm promising them. 671 00:48:24.000 --> 00:48:27.000 I'm promising them not an ebook. 672 00:48:27.000 --> 00:48:28.000 It is. 673 00:48:28.000 --> 00:48:32.000 It's a, it's a custom, like a freebie, like a freebie. 674 00:48:32.000 --> 00:48:34.000 The custom GPT is the thing. 675 00:48:34.000 --> 00:48:35.000 Okay. 676 00:48:35.000 --> 00:48:36.000 So they will go there. 677 00:48:36.000 --> 00:48:38.000 They'll get this masala mom, kitchen assistant. 678 00:48:38.000 --> 00:48:41.000 They can click, they'll click on this. 679 00:48:41.000 --> 00:48:46.000 Then they'll set up their kitchen profile and then it will start 680 00:48:46.000 --> 00:48:51.000 helping them with their, with their meals, with their meal prep, 681 00:48:51.000 --> 00:48:53.000 with their dinner suggestions. 682 00:48:53.000 --> 00:48:55.000 So this is my freebie. 683 00:48:55.000 --> 00:48:56.000 This is my freebie. 684 00:48:56.000 --> 00:48:57.000 Okay. 685 00:48:57.000 --> 00:49:02.000 So, so, so I just, so my thing is that now this, 686 00:49:02.000 --> 00:49:04.000 this funnel is created. 687 00:49:04.000 --> 00:49:07.000 I don't want to lose my page one, which is, 688 00:49:07.000 --> 00:49:12.000 which has a lot of information, a lot of how can I integrate with 689 00:49:12.000 --> 00:49:16.000 meta so that it flows in a way that they go through the first page, 690 00:49:16.000 --> 00:49:20.000 then they fill the form and then the form gets all the information. 691 00:49:20.000 --> 00:49:24.000 And then it takes them to the thank you page because it is more like a 692 00:49:24.000 --> 00:49:25.000 journey, you know, kind of a thing. 693 00:49:25.000 --> 00:49:26.000 Yeah. 694 00:49:26.000 --> 00:49:27.000 Yeah. 695 00:49:27.000 --> 00:49:30.000 Can you click the start my, my calm kitchen journey? 696 00:49:30.000 --> 00:49:31.000 Yes. 697 00:49:31.000 --> 00:49:32.000 And then that's going to show the form. 698 00:49:32.000 --> 00:49:33.000 That's going to show the form. 699 00:49:33.000 --> 00:49:36.000 And then what happens again after the form? 700 00:49:36.000 --> 00:49:37.000 Can you show me that? 701 00:49:37.000 --> 00:49:38.000 Yes. 702 00:49:38.000 --> 00:49:40.000 Then after the form, it takes them to the tank. 703 00:49:40.000 --> 00:49:43.000 Can you scroll up so I can see what, well, Oh, it's okay. 704 00:49:43.000 --> 00:49:44.000 Sorry. 705 00:49:44.000 --> 00:49:48.000 It's it takes them to the thank you page as so far. 706 00:49:48.000 --> 00:49:50.000 The form again, I just want to see the, okay. 707 00:49:50.000 --> 00:49:51.000 Gotcha. 708 00:49:51.000 --> 00:49:52.000 Free. Okay. 709 00:49:52.000 --> 00:49:53.000 Got it. 710 00:49:53.000 --> 00:49:54.000 Now go to the next page again. 711 00:49:54.000 --> 00:49:55.000 Okay. 712 00:49:55.000 --> 00:49:56.000 Sure. 713 00:49:56.000 --> 00:49:58.000 Another thing you, you're going to, 714 00:49:58.000 --> 00:49:59.000 you're going to start getting used to. 715 00:50:00.000 --> 00:50:05.000 to those pages, but usually like the link above, 716 00:50:05.360 --> 00:50:06.480 can you see there? 717 00:50:06.480 --> 00:50:09.560 Yes, yes, it changes. 718 00:50:09.560 --> 00:50:12.200 Yeah, so you can, if you know by heart, 719 00:50:12.200 --> 00:50:15.800 you can, when you wanna see your thank you page, 720 00:50:15.800 --> 00:50:18.220 you can just type it up there 721 00:50:18.220 --> 00:50:20.740 and then you don't have to go through the process. 722 00:50:20.740 --> 00:50:24.560 We have like 80 steps within like our funnels, 723 00:50:24.560 --> 00:50:26.800 not one funnel because we have multiple funnels. 724 00:50:26.800 --> 00:50:28.280 So I always memorize those 725 00:50:28.280 --> 00:50:30.620 because it helps me get to a page super quick. 726 00:50:32.400 --> 00:50:34.760 But yeah, so what are you gonna do? 727 00:50:34.760 --> 00:50:39.140 What you can do is you, if you can, of course, 728 00:50:39.140 --> 00:50:42.360 if your finances allow, 729 00:50:42.360 --> 00:50:47.000 split the traffic into two campaigns. 730 00:50:47.000 --> 00:50:50.040 You wanna do one directly from the form, 731 00:50:50.040 --> 00:50:54.000 which is what Steven said with that video. 732 00:50:54.000 --> 00:50:55.680 And then you're gonna do one 733 00:50:55.680 --> 00:50:58.960 directly to your rainflow page 734 00:50:58.960 --> 00:51:00.120 because the page looks good, 735 00:51:00.120 --> 00:51:05.120 is ready to get traffic to send the Chachapiti thingy. 736 00:51:07.360 --> 00:51:12.320 And I think your opt-in rate is ridiculous, by the way. 737 00:51:12.320 --> 00:51:14.080 Your opt-in rate is insane. 738 00:51:14.080 --> 00:51:15.920 These are my friends. 739 00:51:15.920 --> 00:51:17.680 Okay, okay, okay. 740 00:51:17.680 --> 00:51:19.240 Cause I was like, wow, this is. 741 00:51:19.240 --> 00:51:21.200 This is organic, this is organic. 742 00:51:21.200 --> 00:51:22.440 These are all my friends. 743 00:51:22.440 --> 00:51:24.620 And some of them are buying too, so which is good, 744 00:51:24.620 --> 00:51:27.180 but I have not started, 745 00:51:27.180 --> 00:51:30.980 I have not started my actual ads on Meta. 746 00:51:30.980 --> 00:51:34.740 That I'm trying to figure out what my strategy should be. 747 00:51:34.740 --> 00:51:37.620 So yeah, go ahead, you were saying. 748 00:51:37.620 --> 00:51:39.740 So I have, I'm already split testing 749 00:51:39.740 --> 00:51:42.980 two versions of this Masala Moan. 750 00:51:42.980 --> 00:51:43.820 Good. 751 00:51:43.820 --> 00:51:46.140 There's one which talks about saving your time. 752 00:51:46.140 --> 00:51:49.180 There's other which talks about the mental load. 753 00:51:49.180 --> 00:51:52.540 So these are the two separate pages, 754 00:51:53.180 --> 00:51:54.780 split testing these. 755 00:51:54.780 --> 00:51:58.700 But it's just that I am trying to figure out 756 00:51:58.700 --> 00:52:03.700 how do I seamlessly get this funnel integrated with Meta. 757 00:52:04.140 --> 00:52:07.060 Yeah, that is where I am at this point. 758 00:52:07.060 --> 00:52:07.900 Yeah. 759 00:52:07.900 --> 00:52:08.740 Got it. 760 00:52:08.740 --> 00:52:10.580 So essentially like you wanna create a new campaign 761 00:52:10.580 --> 00:52:13.620 and then instead of directing them directly to the form, 762 00:52:13.620 --> 00:52:14.660 you wanna link them. 763 00:52:14.660 --> 00:52:16.900 Like when they click learn more, remember, 764 00:52:16.900 --> 00:52:20.780 or get my, what is it called? 765 00:52:20.780 --> 00:52:23.860 The CTA button, basically, when they click that, 766 00:52:23.860 --> 00:52:27.780 they should go to your Rainflow landing page. 767 00:52:27.780 --> 00:52:29.300 And that's like, that's it. 768 00:52:29.300 --> 00:52:31.460 So my Rainflow landing page is like this, 769 00:52:31.460 --> 00:52:33.100 like Masala Moan or. 770 00:52:33.100 --> 00:52:35.380 Yes, it is, it is. 771 00:52:35.380 --> 00:52:38.620 Then I just need to just copy this and put it in my ad. 772 00:52:38.620 --> 00:52:41.500 Do I need to create the form will be in Rainflow? 773 00:52:41.500 --> 00:52:42.860 Because Steven was. 774 00:52:42.860 --> 00:52:44.180 Yeah, yeah, yeah, exactly. 775 00:52:44.180 --> 00:52:49.180 So the ad, you're not gonna use that form in Meta anymore. 776 00:52:49.820 --> 00:52:51.540 Essentially, all you have to do is like, 777 00:52:51.540 --> 00:52:53.500 just send people to that link. 778 00:52:53.500 --> 00:52:57.980 And like Meta, when you go to edit your ads, 779 00:52:57.980 --> 00:52:59.940 it's gonna show there like where to put it. 780 00:52:59.940 --> 00:53:03.180 And then, so duplicate the campaign, 781 00:53:03.180 --> 00:53:05.820 create a new one and then you split test. 782 00:53:05.820 --> 00:53:09.220 Also, I would recommend once you do that, 783 00:53:09.220 --> 00:53:13.820 reset your split test in the, in go, in Rainflow. 784 00:53:13.820 --> 00:53:14.660 This one? 785 00:53:14.660 --> 00:53:15.500 Because. 786 00:53:15.500 --> 00:53:16.340 Oh, this one? 787 00:53:16.340 --> 00:53:17.180 Oh, this one? 788 00:53:17.180 --> 00:53:18.020 Okay. 789 00:53:18.020 --> 00:53:20.100 The way you can do this is, 790 00:53:20.100 --> 00:53:23.300 if you probably just move from right to the left 791 00:53:23.300 --> 00:53:26.220 or whatever, then bring back to the center. 792 00:53:26.220 --> 00:53:28.940 Because this data is not real data 793 00:53:28.940 --> 00:53:31.060 because you have your friends going there, right? 794 00:53:31.060 --> 00:53:32.340 It's organic, which is good. 795 00:53:32.340 --> 00:53:33.820 But when you start running ads, 796 00:53:33.820 --> 00:53:36.060 you wanna see like how people that doesn't, 797 00:53:36.060 --> 00:53:37.300 like they don't even know you, 798 00:53:37.300 --> 00:53:39.460 how they would interact with this. 799 00:53:39.460 --> 00:53:41.620 And that is where you're gonna see like opt-in rates 800 00:53:41.620 --> 00:53:44.220 and then you're gonna know where to optimize. 801 00:53:44.220 --> 00:53:45.060 Okay. 802 00:53:45.060 --> 00:53:47.060 Now this one is my first step. 803 00:53:47.100 --> 00:53:47.940 This is second. 804 00:53:47.940 --> 00:53:50.900 This is the second version I'm testing. 805 00:53:50.900 --> 00:53:52.980 Do I need to have this third step? 806 00:53:52.980 --> 00:53:55.580 Because this is just for my split testing. 807 00:53:55.580 --> 00:53:57.340 I'm using two versions. 808 00:53:57.340 --> 00:53:58.180 This is one. 809 00:53:58.180 --> 00:53:59.020 Yeah, no, you. 810 00:53:59.020 --> 00:54:01.180 Or do I need like this? 811 00:54:01.180 --> 00:54:02.620 No, I mean, you don't. 812 00:54:02.620 --> 00:54:04.500 Yeah, you don't need that for now. 813 00:54:04.500 --> 00:54:06.060 Should I delete this one then? 814 00:54:06.060 --> 00:54:07.460 No, you can keep it there. 815 00:54:07.460 --> 00:54:08.300 Okay, I can keep it there. 816 00:54:08.300 --> 00:54:09.140 You can keep it there. 817 00:54:09.140 --> 00:54:09.980 That's fine. 818 00:54:09.980 --> 00:54:10.820 Okay. 819 00:54:10.820 --> 00:54:11.660 And the creative is good 820 00:54:11.660 --> 00:54:13.860 or do you think about this creative? 821 00:54:13.860 --> 00:54:14.820 I like it. 822 00:54:14.820 --> 00:54:16.460 Last test is yes. 823 00:54:16.460 --> 00:54:17.580 Okay, awesome. 824 00:54:17.580 --> 00:54:18.460 All right, I'll let you go. 825 00:54:18.460 --> 00:54:19.420 You have another one. 826 00:54:19.420 --> 00:54:20.260 Thank you. 827 00:54:20.260 --> 00:54:21.100 Yep. 828 00:54:21.100 --> 00:54:22.100 Thank you so much. 829 00:54:22.100 --> 00:54:24.540 Awesome seeing you guys. 830 00:54:24.540 --> 00:54:27.660 And Margot just actually does the same. 831 00:54:27.660 --> 00:54:29.100 So there you go. 832 00:54:29.100 --> 00:54:30.260 Hey Margot, cool. 833 00:54:30.260 --> 00:54:31.380 I'll just read your comment. 834 00:54:31.380 --> 00:54:32.220 Thank you. 835 00:54:33.340 --> 00:54:37.060 So Ashley, you mentioned, okay, 836 00:54:37.060 --> 00:54:39.060 let's go over your question. 837 00:54:40.180 --> 00:54:41.180 I'll just stop sharing. 838 00:54:41.180 --> 00:54:43.220 Yeah, I guess you kind of answered a little bit earlier 839 00:54:43.220 --> 00:54:46.140 but I've just started researching the ads yet 840 00:54:46.900 --> 00:54:50.260 and there's not many of my niche of like art for kids. 841 00:54:50.260 --> 00:54:54.660 I think it's highly organic driven for a lot of them. 842 00:54:54.660 --> 00:54:55.820 Most of my main competitors, 843 00:54:55.820 --> 00:54:57.500 I can't find Facebook ads for. 844 00:54:58.340 --> 00:55:00.220 So do you come in to like? 845 00:55:00.000 --> 00:55:03.200 like looking at the organic copy 846 00:55:03.200 --> 00:55:05.480 and using that for inspiration, 847 00:55:05.480 --> 00:55:09.840 or do I broaden it out more and try and find like education 848 00:55:09.840 --> 00:55:13.360 or other parenting ads? 849 00:55:13.360 --> 00:55:14.200 What do you recommend? 850 00:55:14.200 --> 00:55:18.920 Yeah, I recommend you doing both because here's the thing, 851 00:55:18.920 --> 00:55:20.720 when you have a smaller niche, 852 00:55:20.720 --> 00:55:23.960 it's, you're gonna need a lot of testing. 853 00:55:23.960 --> 00:55:26.440 Okay, you're gonna need to test from different angles, 854 00:55:26.440 --> 00:55:28.880 like to see what works best, 855 00:55:28.880 --> 00:55:31.000 like with your product and your messaging. 856 00:55:31.920 --> 00:55:33.480 I think organic content, 857 00:55:33.480 --> 00:55:35.080 usually like they perform really well 858 00:55:35.080 --> 00:55:38.960 because those are like kind of like the gold and the treasure 859 00:55:38.960 --> 00:55:43.000 because organic content that goes really well, 860 00:55:43.000 --> 00:55:45.360 usually when you convert into an ad, 861 00:55:45.360 --> 00:55:47.400 that can perform like pretty well. 862 00:55:48.280 --> 00:55:52.680 If Instagram, if Meta finds the audience 863 00:55:52.680 --> 00:55:55.560 that matches that content, it can like really blow up. 864 00:55:55.560 --> 00:55:58.560 So I would focus a little bit more on that end, 865 00:55:58.560 --> 00:56:03.000 but the other angle is also like, is not bad at all. 866 00:56:03.000 --> 00:56:06.080 And you might find more ideas to work with 867 00:56:06.080 --> 00:56:07.400 and bring to your niche. 868 00:56:07.400 --> 00:56:11.560 So I would run like, and this could be in one campaign, 869 00:56:11.560 --> 00:56:14.280 you know, you don't have to do like different campaigns, 870 00:56:14.280 --> 00:56:16.160 do one campaign, different angles, 871 00:56:16.160 --> 00:56:18.920 and then see which one is gonna work best. 872 00:56:18.920 --> 00:56:22.640 I usually try, let's say if we have a challenge or something 873 00:56:22.640 --> 00:56:24.680 and then I'm launching like a new ads 874 00:56:24.680 --> 00:56:29.080 and I will do like five different versions, 875 00:56:29.080 --> 00:56:31.440 like framing in different ways. 876 00:56:31.440 --> 00:56:33.600 And then let's say I found a winning one, 877 00:56:33.600 --> 00:56:35.720 the ones I showed you, like once you find a winning one, 878 00:56:35.720 --> 00:56:38.920 then you know that, oh, this frame works a lot better. 879 00:56:38.920 --> 00:56:41.440 And then you start recreating like everything else 880 00:56:41.440 --> 00:56:44.360 for that frame, that will help, yeah. 881 00:56:45.280 --> 00:56:47.560 Okay, and does it mean anything 882 00:56:47.560 --> 00:56:50.400 if there's not a lot of advertisers in your niche? 883 00:56:50.400 --> 00:56:52.040 I did ask Megan this question yesterday 884 00:56:52.040 --> 00:56:53.600 and she said that it might just be 885 00:56:53.600 --> 00:56:55.640 that they don't know how to run ads, 886 00:56:56.560 --> 00:56:59.120 but have you found that like the smaller niches 887 00:56:59.120 --> 00:57:01.840 are more difficult to have profitable ads in? 888 00:57:02.760 --> 00:57:05.200 I think, cause like the good thing is like, 889 00:57:05.200 --> 00:57:09.600 we advise our, even like one-on-one clients is like, 890 00:57:09.600 --> 00:57:11.200 you wanna be the only person 891 00:57:11.200 --> 00:57:13.080 that provides that type of service, 892 00:57:13.080 --> 00:57:15.120 because that means like you have a blue ocean, 893 00:57:15.120 --> 00:57:17.160 what we call blue ocean and red ocean. 894 00:57:17.160 --> 00:57:19.160 So essentially like if you are, 895 00:57:19.160 --> 00:57:21.640 if you don't have too many competitors, 896 00:57:21.640 --> 00:57:25.600 especially like on meta, that could be a good thing, okay. 897 00:57:25.600 --> 00:57:28.160 The bad thing is like, it's hard to find good content, 898 00:57:28.160 --> 00:57:30.560 it's hard to find ideas and inspiration 899 00:57:30.560 --> 00:57:32.440 because you're the only one, 900 00:57:32.440 --> 00:57:35.680 but it's also like, it's good because essentially 901 00:57:35.680 --> 00:57:38.360 like you're not competing with anybody in a sense, 902 00:57:38.360 --> 00:57:41.040 you have like a very few people to compete 903 00:57:41.040 --> 00:57:45.040 and that what happened is like ad cost is also cheaper. 904 00:57:45.040 --> 00:57:47.280 So let's say if you're a doctor or a dentist 905 00:57:47.280 --> 00:57:48.640 and then you're gonna run ads, 906 00:57:48.640 --> 00:57:50.160 it's gonna be a lot more expensive 907 00:57:50.160 --> 00:57:52.160 because competition is huge, you know? 908 00:57:52.160 --> 00:57:56.240 So that like plays on your favor in that sense, yeah. 909 00:57:56.240 --> 00:57:59.160 Okay, awesome, thank you very much. 910 00:57:59.160 --> 00:58:00.160 Yes, thank you. 911 00:58:01.000 --> 00:58:04.600 Guys, thank you so much, I appreciate you all. 912 00:58:04.600 --> 00:58:07.320 I need to jump off to another call, 913 00:58:07.320 --> 00:58:09.800 but I will see you guys next Wednesday 914 00:58:09.800 --> 00:58:11.360 and some of you maybe tomorrow. 915 00:58:12.280 --> 00:58:14.360 See you guys, bye-bye.