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But let's also take a step back and say, okay,

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he wants to work directly with people

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who are ready to scale their business 10x.

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And that's not, and I think we can take that

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with a grain of salt.

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And I don't, and like looking even at Stephen,

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how Stephen scales, it is different from,

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I believe what this book just kind of taught us

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and like kind of revealed.

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You know, Stephen has had to make some hard decisions

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over the years, but it was more, you know,

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not because he has this crazy impossible goal.

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But I do think, yeah, it was really,

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yeah, I'm acknowledging both of your feelings

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and just zooming out for a second of like, okay,

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I don't, I hear you and I think this isn't for everybody.

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And I think he's trying to make scaling more realistic.

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And I think we kind of came into like,

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his way of thinking and his vision,

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kind of in the beginning of it,

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where it's like being just released kind of into the world.

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I mean, he just wrote the book and just built this company,

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this new company, what, like a couple of months ago

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or something. (laughs)

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So yeah.

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- I mean, I think the things I acknowledged,

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'cause I met with Gabby last week

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and I said, you know, I can see why it's pushing

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some buttons because the whole thing is it's a radical,

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I mean, he states it over,

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it's a radical, all-dacious goal, right?

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And it requires radical thinking.

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And what does that make us do?

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Step outside of our comfort zone.

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So it is going to push every single trigger,

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every single button, but that is what you have to do

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if that is your goal, if your goal is to grow and scale

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and whatever, 10x, 5x, whatever, you do have to do that.

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You can't stay where we're at right now.

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You have to step out of the comfort.

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And I think the Elon Musk part that hit me was when he said,

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you know, he gave them, they said six months

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and he said, you have six weeks.

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And then they didn't listen anyway.

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And six days, he turns his plane around

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and he goes and cuts the wires himself.

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And it's like, that is radical, right?

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- That is insane.

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- It is insane.

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But you know what, it gets it done.

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Those are the hard decisions.

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- It does.

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- Otherwise, what are you doing?

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We're dragging our feet.

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And that for me is where I feel I am.

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And we are not dragging our feet.

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We are working, but I don't know if we're,

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we're spinning the hamster wheel.

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And I don't know if everything we're doing

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is moving the business forward.

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Or if we're just making work and spinning our wheel

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and then getting distracted by the noises.

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And so I think that's where it really hit home with me.

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I mean, it definitely is radical

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in making you step outside of your comfort zone.

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But otherwise you procrastinate.

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You procrastinate.