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And a

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Where is my

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Hello everybody hop on I'm cameras on if he can

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I'm just gonna do a nice little post just to remind everybody that we have office hours happening right now

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You

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Here

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Okay

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See if anybody

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gets on

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so

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Today we have a new member. So we get to welcome Sam into

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Membership for the rest for a whole year now not the rest of the year for a whole year

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So we're super excited to have her here with us. She just finished the

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accelerator so she's

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Fresh out of the just you know, you guys know how the eight weeks is just like crazy busy

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Doing all the things

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So I don't know Sienna if you would mind

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I'd love for you to just introduce yourself and maybe just share a little bit about your business and any wins that you had during

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the eight weeks

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Just thought I just hopped off the Stevens boot camp because that's like third time doing that. Yeah, I

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Don't know I'm just like I got to the last day of the accelerator and like I'm switching

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Switching lanes and then I'm like, I don't know if I want to switch lanes. I'm not sure what I want to do

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But I'm like I'm hopping on here because I I got to figure out what I do next

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Yeah, and I don't like if I have an on-boarding call or what

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how the

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because I was just thinking I'm just gonna go through the eight weeks again and then watch the

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looks like there's some type of like coaching call with Steven and

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implement again

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With coaching. I don't know that's kind of like what I was thinking. I was jumping into but I'm not totally sure

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So yeah, so well, I'll reach out to you about that. We'll figure out how to

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We'll figure out how to get you on that

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Why did you say because we were in calls together for the eight weeks? So you said switching lanes?

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So what is that? What are you talking to you or what are you switching from? So there's a couple things I?

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I'm really passionate about helping women get out of abusive relationships

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I'm an artistic relationships and I've been kind of like I'm trying to stop myself from posting on tik-tok and I can't

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and

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because I was not wasn't my channel because my other you know, it's just like when I started with Steven like in the

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Accelerator I wanted to build I just I want to build something like the eight-figure

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Thing in my niche I've built in this challenge. I've done one for real estate agents and

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My niche for many many years has been like coaches

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So kind of moving into business coaches helping them to create more revenue and find that leaks or bottlenecks in their business

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So those are like the three things that I'm like passionate about but I'm like, I gotta just change choose one thing

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and and run with it, so

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like I just kind of need some hand-holding and some

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Direction some coaching around around it. So I'm like I'm jumping in

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So why switching why what spurred you to switch like when you started it with where

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We're in the eight weeks where you're like, I think I need to switch gears

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We gave

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Okay, and why why are we get early? What happened during that week? I think that I

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Have a new relationship and his niece was

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murdered

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by

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her abusive ex-husband or ex-whatever and

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Just the impact of like I've been holding back on this calling for years

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And it's an important message

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Thank you for sharing so to give you an idea so office hours are gonna be our most like

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Free form I would say like call that we do a lot more

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conversational a lot more

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Kind of just peer support like here to like

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Help each other encourage each other listen to each other

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Offer you know the wisdom that we have or any help that we've learned or anything like that

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So that's kind of what you can expect from these calls. This is also where we host book club

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We're taking a break we just finished listening to the science of scaling we finished that last chapter last week

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We're taking a few week break, but then we're going to be starting up a new book

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Let's see April the first Tuesday of April and it looks like Oh Danielle did post the

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survey

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Carrie voted, but no one else has voted. Oh, it's because she posted 13 minutes ago. I'm sorry

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Oh, I'm just reading the science of getting rich or the science of scaling right now

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Yeah, that's like if we have a lot of really good deep conversations from that

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So if everyone wants to take a minute later on or during the call

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To go look at the survey that Danielle posted in the inner circle group just in the feed

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It looks like our let's see one two three four

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Options are daring greatly by Brene Brown who moved my cheese. That was Carrie's recommendation

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How to be better almost everything by Pat Flynn and then she means business. So

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Go and take a vote and then that will be the next book we start

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I don't think I have any other announcements

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So for today's call, I'd love to just hear where everyone's at

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I want to hear kind of like highs and lows like what has felt like a high in the last week or so or a

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couple weeks

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What's going really? Well, I felt like a win and then what's been low

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It doesn't always have to be business related. It can be personal whatever, you know

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Is on your heart that you feel like you need to share or want to share

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We everything is welcome here

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So I will actually select Margo to start and

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Then she can popcorn somebody

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Sounds good. Um, I was just reading that post by

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Danielle

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About the books. They all sound good. So that's exciting. I couldn't remember where we were at

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I have a hard time getting on these calls when I'm in the office

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Yeah, so I feel like I miss a week here and there and then sometimes I'm like, oh my gosh the books done

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That's what I'm feeling today. Anyways, um, but that's fine. So I think for me my

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My win or like I talked about this yesterday on mindset Monday too, but what I'm

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excited actually I referred to it as a miracle because I was feeling a little bit I don't say stuck but just like

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Conflicted maybe about like where I was going with my business

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I have I have a business already and I am in the process of building a brand through all the work

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I've done with brain maker and I want to bring the two together and I want to do it with slightly more high-ticket

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offer than just like a $7 or like 20, whatever then an e-book that's like a

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Lower value

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Well, the value is high the price points low

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So I've been kind of like I kind of like hit pause for a minute

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Partially because I've been feeling really overwhelmed and overworked and

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My nervous system has been kind of all which is also funny that Danielle talked about nervous system regulation yesterday

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I was like I've literally been diving into this in the last two weeks

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Because I've been all over the map. That would probably be my low point. I've had a lot of days where I've done

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nothing

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Because I just needed like rest when I was done work or I was done other commitments and things

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I'm still trying to take some things out of off my plate so that I don't have so much so I don't feel that

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overwhelmed but I think

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Biggest accomplishment wise is actually having that like lightbulb moment. I had

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I've done a lot of reflection and I've done a lot of brainstorming and I've gone to chat

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Multiple times to be like here's where I'm at. Here's what I'm thinking help me like work through this thought

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and I think I have a clear vision. I say think because I'm still refining all the

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details but I do have a vision, a clearer vision of where I want to go with my

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business like this year which is really exciting and it has yeah I don't have to

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go into all the detail but basically it's going to be like a series of

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workshops that build on each other where we're learning skills and tools that I

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already have through the businesses and the like knowledge base that I already

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have so like merging the two things together basically which is what I

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wanted to do and like sharing and teaching the skills with others over

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like a series of workshops so I'm just working on how to market it and like

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kind of stack it all together so it looks appealing to jump in and like

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grab the whole bundle kind of thing so I'm working on building that but yeah

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that's my high I guess or my exciting thing. That's awesome, that's huge. I just want to

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note too like sometimes when we like we need to retreat not not always but

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sometimes we need to like retreat and it always can feel a little like oh my gosh

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what am I doing am I still I feel lost I feel without direction and we start to

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question everything when in reality I think it's great like all right I need

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to retreat because I need to quiet enough for my mind to just hear the next

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step of okay I now I can go this direction it's a little different and so

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I think it's great to learn that the retreating doesn't always have to mean

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like everything's over you know it's just pausing for a second to get the

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what Stephen would say is like download get the download yeah all right Margo

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pick somebody else. Carrie you're next on my I don't know if you can talk or I

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can talk I'm decorating a dog cake so I'm trying to listen and I'm multitasking

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I'm sorry so I guess I don't know I don't know if I have a high or a low but

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I feel like we're just really we're just chugging along and I feel I feel

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good about that because a lot of times we were hitting hiccups or speed bumps

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and you know we've had some stressful weeks and now I feel like maybe we're

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we're coasting and that's a good feeling for a change we we set up our email

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campaign we didn't launch it yet but we were working on that late last night so

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I think Sean sent me like a test like a test email so we have to tweak some

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things yet but we set our our launch email campaign out and then we also set

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up the pre-launch campaign for the cake mix made some like we set a goal that

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was not monetary but it was a freedom goal and that was pretty cool like you

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know everything's been so driven about money you know financial the financial

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thing and so to set a goal that was time freedom felt even bigger than any money

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goal like so we're determined to make that happen by the end of the year so

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that's that was pretty cool that's super cool okay okay what was the goal yeah to

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get me out of to get me out of market my market stand and stuff to give up to

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give up like my like all retail to give up all retail so I have a stand at I

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have a permanent booth at my farmers market and it's like indoors so it's a

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nice market but it's every single Saturday you know I'm pawning my son off

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on the weekends to different grandparents or wherever and you know

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it's not making it's not valuable like it's keeping me connected to the

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community and you know we say oh it's marketing and all the things but it's

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not making money so the goal is to get me out of that you know and then I do

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it like I do pop-up events and things like that so the goal is to not do that

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anymore I love it it sounds like you guys had a lot of clarity since because

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we talked last week mm-hmm and you had mentioned that you guys are talking

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about like do you still do the market and talking about if you do like a pre

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launch campaign so it sounds like you guys made a lot of headway on that yeah

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we I mean we've been we take we've been taking action we definitely have been

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taking action so

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It's just clarity, but then, yeah, just action.

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And that's why I said, like, I think the market, like we just talked about, like,

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you know, that's every single weekend and Sean works the weekends.

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So now we're both away from our son every single weekend, you know, and

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obviously once Sean's business sells, he'll get that freedom, but I'm still

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tied down and it's like, what would this mean for us as a family?

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What would this look like?

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How much better would it be?

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Just, I don't know.

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It's, it's funny how we all, I think we always tie success to maybe, you know,

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financials and it was pretty freeing to be like, no, you know what, to be able

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to be home on the weekend and have a weekend off sounds pretty amazing.

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Yep.

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Yeah.

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I'm big on the time freedom too.

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It's hard because finances play a role, but when you switch in your

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head of like what the ultimate goal is, then you're able to, the, it like the,

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your motivation increases, your passion for it increases.

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So that's pretty cool.

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Yeah.

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So that's where we're at.

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Awesome.

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Love it.

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Thanks for sharing.

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Sian, you're up next and then I'll go last.

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Um, my big, well, two big wins.

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Um, of course signing up for this program is huge.

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And, um, made a decision, um, to do hotel two or three days a week.

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So I've been in the hotel and staycation for two days.

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I have such a great travel discount and we actually raise, um,

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Jack Russell terrier dogs.

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And it's a lot of barking and a lot of chaos and I can't have the capacity.

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I've laid down my business for about a year and a half.

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And this is just a step to like, okay, I'm doing this.

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I'm going back in a business.

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I want to make money for myself.

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I want to, um, make, you know, have the time freedom from the dog business, which

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is my dad's business, but, um, I do most of the work.

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Yeah, absolutely.

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Um, so that's awesome.

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And then you shared a little bit about wanting some direct, needing

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some direction on where to go.

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Yeah.

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So, I mean, this is like, I did do some travel discounts and, um,

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like I did do some chat work with Chad and she's recommending doing the AI, um,

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with the pickaxe and that type of thing, which I have a couple of, I think I

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probably have about 30 pickaxes created.

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And then, you know, the, the abuse thing is kind of more passion.

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I know I, um, my backgrounds and, and, uh, funnels, automations and systems

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like click funnels and now go high level.

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That's where I can make the most money, but I'm just kind of

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like I've been doing it so long.

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I'm just tired of it.

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Yeah.

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I mean, something is, so something I thought of, I think it'd be great

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for you to get on a call with Danielle.

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So Danielle is the one that runs mindset Mondays and she's really

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fantastic at helping you realize.

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Like your direction.

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So like I say that because it's not like she's giving you the direction.

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Usually we have the direction within us.

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It's just weeding through the noise in our brain to like, in

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our emotions to get to it.

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And she's really great at like guiding people to do that.

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So I will get you her link.

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Um, so you can get on her calendar.

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I think that'd be really helpful.

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And that, you know, kind of set the tone for this next year as you're, you know,

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like, all right, you came into the accelerator for one thing, but am I

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going to stick with that?

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What is my direction?

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Where do I want to go?

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And kind of get some clarity around clarity.

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That was what I was looking for.

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She's really great at like getting, helping you to clarity.

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Um, so I will send you an email or I'll send you a DM actually later with her link.

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Perfect.

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Thank you.

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Um, all right.

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Highs and lows for me.

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Well, I slept really good last night.

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That was a high, honestly.

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Sleep's been, I've always had trouble sleeping.

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I feel like, not always, but as an adult, um, really good last night.

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Lows.

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Uh, we took a trip to San Diego over the weekend and it was really hard, honestly.

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Um, my kids got sick right before we left.

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So my youngest was super sick the whole time.

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He's still homesick.

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Like he's on day seven of like fever and just like crappy sickness.

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And then everything logistically was just like hard while we were there.

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It was just kind of like a, it was kind of disappointing.

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And I just, I didn't feel like I had really high expectations or anything.

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So I'm like, you know, traveling with young kids, you know, gotta keep

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those expectations realistic, but it was just a bit disappointing.

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So I feel like I'm kind of in a, eh, just like feeling from that.

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Um, but thankful that everyone has been sleeping well since we got back.

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So that helps everyone feel better.

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Um, all right.

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So for today, I want to keep it really short.

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I'd really like for you guys to, you know, do a little bit more of helping each other out with where you guys are at. So I want to hear what you're working on and I want to hear kind of like, and I know we kind of touched on this with highs and lows, but if you have either a need for, hey, does anyone have knowledge on this, or if you're able to give knowledge on something.

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I would love to open up the floor for that today and just be a little bit more.

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Tactical, I suppose, because when we're in book club, we're very less tactical, which is nothing wrong. It's very good. But today we have a break for the next couple of weeks. I want to be very tactical and strategic and just.

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Want to hear what you guys are doing want to hear what your next steps are.

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And then see if you guys can offer each other some knowledge or help at all.

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And if anybody has anything they want to start with, I will open it up for that.

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I can start.

283
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Because otherwise you'll just sit there waiting.

284
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Yes, I will.

285
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I also should have shared I felt like I didn't share anything from my personal life, which I know we don't have to, but I did have a big high. Recently, I found my wedding dress.

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So that was really exciting. And yeah, went with a couple of friends to try on dresses found one and went back like a little while later to try it on one more time and then put the deposit and actually do the order and everything.

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So that was really exciting. And I just wanted to share.

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Congratulations. That's a very exciting.

289
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Thank you. I'm really excited about it. I went in with no expectations.

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I don't know, people were like, What do you want? And I'm like, No.

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And I just tried on so many different things. But I had two friends that went with me and they're both like that was the easiest like wedding gown experience we've ever had.

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Because they've been with other friends before, like, because I didn't have like a has to look like this in mind. I think I was very open.

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Which is kind of how I live my life, which sometimes serves me really well and sometimes does not.

294
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Which might relate to where I'm going next with my business.

295
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I don't know that there's anything I specifically need help on.

296
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But I'm kind of still in the like planning brainstorming

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part. I don't know what to call that.

298
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And I think what I'm what I want to do is do a month like a monthly hang on, let me open up my chat because there's notes in it.

299
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And it might help me. Okay, so my brand is called Herdstead, which is a play on homestead.

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And all of the things that I'm sharing, and I'm going to be teaching and stuff are kind of like homesteading skills.

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I started out related to like immune support, and that's still going to be a really big focus. But I think this time of year that the need for that kind of drops off a little bit.

302
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So it's going to be a little bit more generic, I think, as I build the workshops.

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So what I think I want to do is have like a Herdstead skills club.

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That, like, I don't know if it's actually going to be like a membership club.

305
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I don't know how that would work. I'm like, do I build an app? Do I just create a Facebook community? Like my brain's like,

306
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But then I want to have a month. These are the, these are the words that we that Chad and I came up with.

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We want to have monthly Herdstead gatherings. So each month, there's going to be an in-person gathering at my home.

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And we'll be doing like a different topic, learning different things, different skills.

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Can I find some examples really quick? Do you think? Probably not because

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I'll just like pull some from my brain, but there's like some DIY, like personal care things.

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There's some gardening, like tips and tricks, sourdough, fermenting, canning, like intro to canning.

312
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Like so kind of like every month is going to have a slightly different skill and then they're going to build.

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And the idea is like you will end the series early December with a number of skills.

314
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That means that you can gift like homemade pretty much entirely at Christmas.

315
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So that was kind of like the initial idea.

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behind it and i'm just trying to like put it together so that all of the

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um skills line up with sort of like where we're at in the season and where people will be looking

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for those kinds of like things skills to add to their life and then i'm like how like i know how

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to run workshops i do that already all the time but i'm like how do i make it like a package or

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like a club where people want to like be a member come to every month prepay for the whole thing

321
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up front or whatever like maybe not maybe they have to whatever but just i want people who like

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want to commit and be there the whole time so i think that's where i'm like how do i do that

323
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is it through my like marketing or is it through like my the verbiage that i use when i'm like

324
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sharing on social media and i did i have talked that's what i was mostly talking with chat

325
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about was like how do i make people understand because people ask me all the time i want to

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learn how to can i want to learn how to make sourdough i want to learn how to ferment like

327
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things that i do like how do you garden and grow such beautiful products like i can teach you you

328
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just have to come hang out with me yeah so yeah that's kind of where i'm like how do i do that

329
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what do i do yeah i love it that's amazing sand you have a response to her yeah because i've had

330
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two clients that do the exactly this one of them did a summit i think she had about 10 people show

331
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up kind of a flop but the other girl megan she homesteads and she does farmer's markets

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we came up with a lead magnet she's focusing on sourdough bread and she's not only like teaching

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how to make the sourdough bread but she's also like selling the sourdough bread like different

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mixes and different things um and you know i'm like you system io because that was kind of like

335
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a freebie thing she built that lead magnet and it was funny because i'm like i'll help you wherever

336
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and she just built it she just like i gave her the strategy and she just ran with it and she's

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doing really really well but she's selling at farmer's markets like so she's at the farmer's

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market every week and then she's talking about it on her social media and um but just picking the

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one thing pretty much the focus on sourdough bread and then she'll share on her facebook

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about her chickens and the different you know her farm and the other different things that she's

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doing um but yeah she's successful at that getting success at that so um just with a simple lead

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magnet and the farm the street fair or whatever it's called yeah thanks for sharing um i was

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going to add on to a couple thoughts that the first thought i had is what if you split it up by

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season so we have found that this is partially why we've moved away from like year-long programs

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minus membership but like um people's attention span is very short and a lot of times and i have

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other you know people now who are in the accelerator previously to have struggled with

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that year-long commitment people just they don't feel the sense of urgency it tends to create a lot

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of churn problems so when we start talking you're going to start getting into learning about like

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client success side of things and like so i i would almost encourage you maybe to move away

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from the whole 12 months or like a year long and kind of keep it by almost by season like if you're

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wanting it to be relevant to the seasons anyways is do like 12 weeks or something like that and

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maybe it's once a month or you do twice a month or it's like they have in it can be a hybrid where

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you have the once a month they come to your home and then the other part is you know maybe more

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frequent like zoom workshops or something like that um and that way each each time your marketing

355
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is able to be customized to the season and then those people that come for like the summer season

356
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or whatever like they can get special offers into the fall season or winter season and it helps what

357
00:34:08.080 --> 00:34:16.400
you're you know your recurring revenue um and that would be that would start to snowball over

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time and that would be where you're probably starting to make the bulk of your um income it

359
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with this design at least with this idea in this capacity um so does that make sense yeah no that's

360
00:34:31.120 --> 00:34:38.239
a really good idea because they're kind of the the things that i was leaning towards i guess

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are very like seasonally focused because i want to be able to use seasonal things that are available

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and also like meet the needs of people where they're at too depending on the season um

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but i was like how do i get them to want to

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because i can get people to come to a one-off workshop but i feel like it's a lot of

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effort to like, set it up and promote it. And I was like, I

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would love to do something that is.

367
00:35:07.800 --> 00:35:11.280
Yeah, so it is. So to answer your question, that it is

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marketing, like, even with the end of thing, it's going back to

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like, lead magnets, and creating the, you know, like, follow up

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quiz there for each of the, you know, each of the workshops,

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essentially each of the seasons. And then this season, oh, shoot,

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I just had a thought it's leaving my brain. No, it was

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there and it ran out. I'm like one in one ear out the other.

374
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It'll come back to me. It was really good, guys.

375
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It always says it's always, it's always the good ones that

376
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they're just like, you got to grab it real quick. Or you got

377
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to stop and get it or otherwise it's gone again.

378
00:35:53.680 --> 00:35:57.040
Oh, I think I was gonna say you would want to have so you like

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what Sam was saying to you do want to have a focus at least

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for marketing purposes of what each season would be. So for

381
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instance, the winter was immune focus, right? Mm hmm. The I

382
00:36:08.920 --> 00:36:14.080
don't know. Someone just popped into this. Okay, figure out who

383
00:36:14.080 --> 00:36:19.760
this is. Um, and then aside from that, you know, fall, you know,

384
00:36:19.760 --> 00:36:22.800
fall might be if you want to do like gifting, like because

385
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people are gearing up for holidays, or it could be other

386
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stuff. Summer might be you know, summer gardening, or you

387
00:36:28.600 --> 00:36:32.080
know, obviously, I don't homestead so I you can insert

388
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much better, you know, topics that you you would create a

389
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framework like for each of the seasons and what the focus is,

390
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and then you're boiling that down to even the lead magnet

391
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level of like, this is the main focus, or at least this is what

392
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is going to be is going to be the hook to grab people's

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attention. Yeah, to take action. So okay.

394
00:36:54.320 --> 00:36:57.960
Yeah, no, it does. I think I was I think the thing I was

395
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struggling with was how do I because I had like nine months

396
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worth of like workshop ideas. And I was like, how do I boil

397
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that down to like, one lead magnet or one hook or one? And

398
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CN I hear you about focusing on like just the sourdough, I

399
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don't want to do that. I want to do like a variety of like, I

400
00:37:18.120 --> 00:37:20.880
definitely considered not sourdough specifically, but I

401
00:37:21.160 --> 00:37:26.240
definitely considered being more focused, but I know, I do all

402
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of these things. And I share all of these things through social

403
00:37:28.640 --> 00:37:31.000
media, that part's not a problem. But people want to

404
00:37:31.000 --> 00:37:34.520
learn them. And I'm like, I can teach I can teach them, I just

405
00:37:34.520 --> 00:37:41.320
need to get them here. So that's what I'm that's what I'm working

406
00:37:41.320 --> 00:37:45.120
on. But this was super helpful. And I'm going to go back to my

407
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brainstorming and maybe reorganize on a like quarterly

408
00:37:48.920 --> 00:37:54.000
like seasonal basis. Are you running the ads? I'm not right

409
00:37:54.000 --> 00:37:57.440
now because I was running I have a lead magnet and I was running

410
00:37:57.440 --> 00:38:00.400
ads and they were doing really well. And it was very like

411
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immune support focused on using like pantry, like natural

412
00:38:05.400 --> 00:38:08.920
solutions and pantry solutions and essential oils. And I have

413
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like a mini guide and then I have a complete guide that has

414
00:38:12.280 --> 00:38:19.000
like 40 plus recipes. And there's like more, there's so

415
00:38:19.000 --> 00:38:23.320
much more like information and knowledge within me that I want

416
00:38:23.320 --> 00:38:27.480
to share with people. And that's one definitely one route to get

417
00:38:27.480 --> 00:38:29.720
in because people always need immune support even in the

418
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summertime. But there's other skills that I know people want

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to learn too. So if I can weave those in, which I started doing

420
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last year with I do monthly workshops anyways. So I started

421
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doing that last year and they were hit. Like I had, you know,

422
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people coming to learn how to make like elderberry syrup and

423
00:38:49.320 --> 00:38:53.200
whatever, all kinds of things. And everybody loved it. So I

424
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want to continue on that trend, but I want to provide them with

425
00:38:55.800 --> 00:39:00.640
more value. Because I want to increase the price, the cost for

426
00:39:00.640 --> 00:39:03.400
them to attend. So I'm like thinking about the value that's

427
00:39:03.400 --> 00:39:07.720
going to be offered and what they're going to walk away with.

428
00:39:07.720 --> 00:39:10.360
And I have lots of solutions for allergies, Carrie.

429
00:39:11.000 --> 00:39:13.920
Yeah, so relevant for me.

430
00:39:14.480 --> 00:39:15.120
Me too.

431
00:39:15.640 --> 00:39:20.360
Yeah, yeah. So yeah, and that's, that's kind of what I'm

432
00:39:20.360 --> 00:39:24.280
thinking, like, what's the main, you know, like, I feel like I'm

433
00:39:24.280 --> 00:39:28.240
already having ideas around like, right now is like gardening

434
00:39:28.280 --> 00:39:31.800
allergy, even though it's like, it's not yet April would be like

435
00:39:31.800 --> 00:39:34.880
gardening and allergy season and all of that. They kind of go

436
00:39:34.920 --> 00:39:40.640
together and then probably do some of the like canning bread

437
00:39:40.680 --> 00:39:46.520
related stuff in the like fall and then have that like early

438
00:39:46.520 --> 00:39:50.680
winter late fall be like gifting and then do the immune in the

439
00:39:50.680 --> 00:39:52.920
like January to March season.

440
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One thing I would keep in mind, I know you enjoy the in person

441
00:39:57.600 --> 00:40:00.040
stuff is that's going to be very like

442
00:40:00.000 --> 00:40:02.280
what you said, energy consuming.

443
00:40:02.280 --> 00:40:03.120
Yeah.

444
00:40:03.120 --> 00:40:05.400
May prove, I could be wrong, could go either way,

445
00:40:05.400 --> 00:40:09.040
it may prove not to be enough, not worth it,

446
00:40:09.040 --> 00:40:10.240
really, depending.

447
00:40:11.200 --> 00:40:13.120
One thing I'm thinking of is like,

448
00:40:13.120 --> 00:40:14.480
as someone who's not local to you,

449
00:40:14.480 --> 00:40:16.240
I'm like, I'm very interested in this.

450
00:40:16.240 --> 00:40:17.640
Like, I don't homestead, I'm very,

451
00:40:17.640 --> 00:40:20.480
but I would, I like having a mix of options

452
00:40:20.480 --> 00:40:23.440
of things to do for my kids and for myself.

453
00:40:23.440 --> 00:40:27.600
You know, I'm open to, I'm open to what works,

454
00:40:27.600 --> 00:40:29.440
you know what I mean?

455
00:40:29.440 --> 00:40:32.520
But I'm also, I like to be knowledgeable and efficient

456
00:40:32.520 --> 00:40:33.760
and masterful at things.

457
00:40:33.760 --> 00:40:35.440
So it's like fun to learn this stuff

458
00:40:35.440 --> 00:40:36.520
and then be good at it.

459
00:40:36.520 --> 00:40:39.480
So I'm like, I can't go to be at your place in person,

460
00:40:41.000 --> 00:40:43.440
but I could be for the online stuff.

461
00:40:43.440 --> 00:40:44.680
So kind of thinking about too,

462
00:40:44.680 --> 00:40:47.200
like you do get more scope, more people

463
00:40:47.200 --> 00:40:51.360
with being able to advertise outside of your local area,

464
00:40:51.360 --> 00:40:55.400
or it could be, you know, maybe that's like an upsell

465
00:40:55.400 --> 00:40:56.840
is if they wanna be able to come

466
00:40:56.840 --> 00:40:59.480
and do some hands-on learning at your house

467
00:40:59.480 --> 00:41:01.640
and experience things, then that could be an upsell

468
00:41:01.640 --> 00:41:06.080
for people who are local to you or something like that.

469
00:41:06.080 --> 00:41:07.880
Yeah, I have been looking at,

470
00:41:08.840 --> 00:41:11.120
as I've been working through this and planning it,

471
00:41:11.120 --> 00:41:15.600
like I have been planning to also do online options.

472
00:41:15.600 --> 00:41:19.160
I don't know yet whether I would do the same like workshop

473
00:41:19.160 --> 00:41:21.360
that I'm doing in person online,

474
00:41:21.360 --> 00:41:23.560
cause I don't know, I have to think about

475
00:41:23.560 --> 00:41:25.520
whether or not it's transferable

476
00:41:25.640 --> 00:41:28.160
or whether I do something that's like similar,

477
00:41:29.280 --> 00:41:31.680
similar of the same like theme,

478
00:41:31.680 --> 00:41:33.960
offering solutions kind of thing.

479
00:41:33.960 --> 00:41:35.520
But like I can give people,

480
00:41:35.520 --> 00:41:39.560
like if you wanna make the thing with me on live,

481
00:41:39.560 --> 00:41:41.720
on the call, you're gonna need all of these supplies

482
00:41:41.720 --> 00:41:43.120
ahead of time or whatever, right?

483
00:41:43.120 --> 00:41:46.160
Like I can do, I've done that kind of thing before

484
00:41:46.160 --> 00:41:47.040
and I can do it again.

485
00:41:47.040 --> 00:41:50.840
It's just like planning, heavy, heavy on the planning.

486
00:41:50.840 --> 00:41:53.160
So I have been considering that also knowing

487
00:41:53.280 --> 00:41:56.440
that there's definitely a wider audience out there

488
00:41:56.440 --> 00:41:59.120
in the world that I can reach

489
00:41:59.120 --> 00:42:01.920
if I'm not just trying to stay within my like,

490
00:42:03.080 --> 00:42:04.240
yeah, whatever.

491
00:42:04.240 --> 00:42:07.360
Mark, can I just offer something to like

492
00:42:07.360 --> 00:42:08.520
talking about canning?

493
00:42:08.520 --> 00:42:11.600
I know you had mentioned maybe like for the fall,

494
00:42:11.600 --> 00:42:15.840
but I always find value in how to preserve

495
00:42:16.840 --> 00:42:18.120
the seasonal fruit.

496
00:42:18.120 --> 00:42:21.400
Like when strawberries, blueberries, peaches,

497
00:42:21.400 --> 00:42:24.120
like everything here comes in season all at one time.

498
00:42:24.120 --> 00:42:25.800
So it's so short.

499
00:42:25.800 --> 00:42:30.120
So I mean, I find value like maybe even spring

500
00:42:30.120 --> 00:42:32.880
or mid summer having like a canning

501
00:42:32.880 --> 00:42:36.000
to how you can preserve all this summer fruit

502
00:42:36.000 --> 00:42:37.360
so you have it year round.

503
00:42:37.360 --> 00:42:39.560
Like I think you could hit that probably multiple times

504
00:42:39.560 --> 00:42:42.240
because then, you know, late July, August,

505
00:42:42.240 --> 00:42:44.400
we get sweet corn, you know what I mean?

506
00:42:44.400 --> 00:42:46.600
So how do you preserve sweet corn year round?

507
00:42:46.600 --> 00:42:51.040
Like, so just throwing that out there, but I love it.

508
00:42:51.960 --> 00:42:52.800
Definitely.

509
00:42:52.800 --> 00:42:55.320
And I mean, I could do canning every month

510
00:42:55.320 --> 00:42:58.160
because there's literally something to can.

511
00:42:58.160 --> 00:43:01.520
I do like a canuary in January

512
00:43:02.600 --> 00:43:04.720
where I show people how to can different things

513
00:43:04.720 --> 00:43:06.360
that like is not fresh produce.

514
00:43:06.360 --> 00:43:07.800
It's like, we're making ketchup

515
00:43:07.800 --> 00:43:10.520
and we're like using up our frozen fruits

516
00:43:10.520 --> 00:43:13.080
and like things like that, that it's like,

517
00:43:13.080 --> 00:43:14.040
when you have time,

518
00:43:14.040 --> 00:43:15.240
cause you're not doing all the other stuff

519
00:43:15.240 --> 00:43:17.080
that takes up all your time on the homestead,

520
00:43:17.080 --> 00:43:19.520
you can still like stock your pantry.

521
00:43:19.520 --> 00:43:22.000
So like, I can literally do that year round also.

522
00:43:22.000 --> 00:43:24.960
And I might move to doing more of that.

523
00:43:24.960 --> 00:43:27.200
I feel like right now I wanna kind of test

524
00:43:27.200 --> 00:43:29.080
a few different areas for sure

525
00:43:29.080 --> 00:43:33.280
and see what brings the most people.

526
00:43:33.280 --> 00:43:36.200
And then that'll give me some feedback on like,

527
00:43:36.200 --> 00:43:38.000
I need to focus, I think.

528
00:43:38.000 --> 00:43:39.240
That's what I'm thinking.

529
00:43:40.400 --> 00:43:43.600
I'm not very good at focusing, but I'm gonna try.

530
00:43:43.600 --> 00:43:44.920
You got it, you got it.

531
00:43:44.920 --> 00:43:46.680
Where do you live?

532
00:43:46.680 --> 00:43:48.320
I live in Canada.

533
00:43:48.320 --> 00:43:49.280
Oh, wow, okay.

534
00:43:50.480 --> 00:43:53.520
Yeah, in Ontario, it's a couple hours

535
00:43:53.520 --> 00:43:55.360
North of Northeast of Toronto.

536
00:43:59.880 --> 00:44:04.560
Five hours from Buffalo, if you want a US location.

537
00:44:08.200 --> 00:44:09.600
So who's next?

538
00:44:13.080 --> 00:44:14.840
So I'll ask Gabby.

539
00:44:14.880 --> 00:44:19.880
So Sean recorded all of the speakers.

540
00:44:21.320 --> 00:44:25.960
Like he recorded the entire session from San Diego for me.

541
00:44:25.960 --> 00:44:28.880
And I've been listening to like going back

542
00:44:28.880 --> 00:44:31.080
and re-listening to them when I can.

543
00:44:31.080 --> 00:44:35.840
And I just got to Colin Boyd's story lesson.

544
00:44:38.480 --> 00:44:41.880
And I don't know, he had put in there about like,

545
00:44:41.880 --> 00:44:44.240
you can get like a free story or anything.

546
00:44:44.840 --> 00:44:45.920
Do you remember that?

547
00:44:47.120 --> 00:44:48.640
Mario, do you remember that?

548
00:44:50.760 --> 00:44:52.440
Did anybody sign up for it?

549
00:44:52.440 --> 00:44:55.080
Like, I'm like, I'm a couple months behind,

550
00:44:55.080 --> 00:44:58.320
but Sean never followed through.

551
00:44:58.320 --> 00:44:59.720
There was an email.

552
00:45:00.000 --> 00:45:04.920
that you could send, I'll see if I can find it.

553
00:45:04.920 --> 00:45:07.800
And then basically it gives you access to his program

554
00:45:07.800 --> 00:45:09.440
that he never gives away for free

555
00:45:09.440 --> 00:45:12.160
that helps you build your story, I think is what it was.

556
00:45:12.160 --> 00:45:14.520
Let me see if I can find the email that I sent.

557
00:45:16.000 --> 00:45:20.600
Is that, are those videos somewhere in our resources?

558
00:45:20.600 --> 00:45:22.880
No, so we don't have videos.

559
00:45:22.880 --> 00:45:25.000
Her husband just like recorded the audio

560
00:45:25.000 --> 00:45:26.080
of those training sessions.

561
00:45:26.080 --> 00:45:27.840
We don't record it because it is exclusive,

562
00:45:27.840 --> 00:45:28.960
like the in-person events.

563
00:45:28.960 --> 00:45:31.880
I'm going in May or whenever the next one is.

564
00:45:31.880 --> 00:45:33.920
That does remind me guys,

565
00:45:33.920 --> 00:45:36.240
so we had originally scheduled our May event

566
00:45:36.240 --> 00:45:39.360
to be like the 29th, 27th through the 29th.

567
00:45:39.360 --> 00:45:42.200
I did not realize that we changed the dates

568
00:45:42.200 --> 00:45:44.320
or I did not get communicated to.

569
00:45:44.320 --> 00:45:49.320
So it's gonna be, I just confirmed this the other day though.

570
00:45:49.440 --> 00:45:51.120
So you guys sometimes like,

571
00:45:51.120 --> 00:45:54.160
you guys might have the right date for that.

572
00:45:54.160 --> 00:45:57.680
It's like the week of the, oops, I'm like the wrong thing.

573
00:45:57.680 --> 00:46:01.680
The 13th, 14th and 15th of May, like two weeks earlier.

574
00:46:03.400 --> 00:46:04.240
Perfect.

575
00:46:08.240 --> 00:46:10.320
I don't think I'll be at that one.

576
00:46:10.320 --> 00:46:11.320
Okay.

577
00:46:11.320 --> 00:46:14.080
Sean and I are planning on being there.

578
00:46:14.080 --> 00:46:15.960
So I think we'll be there.

579
00:46:15.960 --> 00:46:16.800
Okay.

580
00:46:18.720 --> 00:46:20.800
Yeah, I was in, I saw the thing

581
00:46:20.800 --> 00:46:22.600
when I listened to the end of the presentation

582
00:46:22.600 --> 00:46:25.280
and then I went and went back and saw Sean's notes.

583
00:46:25.320 --> 00:46:29.160
He had the email and it says in the subject line,

584
00:46:29.160 --> 00:46:30.960
you just put like free story,

585
00:46:30.960 --> 00:46:34.000
but is that all you did was just send like a blank email

586
00:46:34.000 --> 00:46:37.480
with a free story in the subject line, that's it?

587
00:46:37.480 --> 00:46:38.320
Yeah.

588
00:46:38.320 --> 00:46:39.160
Okay.

589
00:46:42.240 --> 00:46:43.600
I think that's the biggest thing

590
00:46:43.600 --> 00:46:46.400
I struggle to tell our story.

591
00:46:47.280 --> 00:46:48.120
So-

592
00:46:48.120 --> 00:46:48.960
You guys have a good one.

593
00:46:48.960 --> 00:46:51.200
Everyone has a good one, but you guys have a good one.

594
00:46:51.200 --> 00:46:53.760
No, but I don't know why.

595
00:46:53.760 --> 00:46:56.640
I just, I struggle to story tell.

596
00:46:56.640 --> 00:47:00.640
I have a hard time with that too, because I talk too much.

597
00:47:00.640 --> 00:47:03.920
So I, which you may have noticed today,

598
00:47:05.600 --> 00:47:10.320
but I would like, when we went through Colin's

599
00:47:10.320 --> 00:47:12.240
presentation that day, I was,

600
00:47:12.240 --> 00:47:16.280
I think I had some realizations about where,

601
00:47:16.280 --> 00:47:19.120
where I can, like what I can tell and what I can share

602
00:47:19.120 --> 00:47:20.200
and what's gonna be,

603
00:47:21.880 --> 00:47:23.600
what's gonna give people that opportunity to be like,

604
00:47:24.440 --> 00:47:25.760
oh my gosh, me too.

605
00:47:25.760 --> 00:47:29.280
When I think, I don't know how to convert it into

606
00:47:29.280 --> 00:47:30.480
like social media.

607
00:47:30.480 --> 00:47:32.160
Like I could talk about the story.

608
00:47:32.160 --> 00:47:34.800
I can talk about that probably all day long,

609
00:47:34.800 --> 00:47:36.920
but it's converting it into social media,

610
00:47:36.920 --> 00:47:39.480
like pictures or graph, like, I don't even know.

611
00:47:39.480 --> 00:47:41.320
What do people wanna see?

612
00:47:41.320 --> 00:47:42.640
I feel out of touch.

613
00:47:45.440 --> 00:47:47.760
I don't feel out of touch.

614
00:47:47.760 --> 00:47:49.240
I think it depends on the story.

615
00:47:49.240 --> 00:47:54.240
And I think if you work through like the process,

616
00:47:54.880 --> 00:47:58.520
the like course that you get access to,

617
00:47:58.520 --> 00:48:02.200
it'll get you like a succinct version of your story

618
00:48:02.200 --> 00:48:04.120
that you can share where people will have that.

619
00:48:04.120 --> 00:48:06.400
And you, then you just need to find,

620
00:48:08.440 --> 00:48:10.880
doesn't even have, it could just be a picture of your pup.

621
00:48:10.880 --> 00:48:14.000
Like it doesn't, as far as like what the graphic,

622
00:48:14.000 --> 00:48:15.320
it doesn't, it doesn't matter.

623
00:48:15.320 --> 00:48:16.720
I mean, you could create a graphic.

624
00:48:16.720 --> 00:48:19.680
You could also film yourself telling the story.

625
00:48:19.680 --> 00:48:20.920
Yeah.

626
00:48:20.920 --> 00:48:22.560
Or you could just use a picture

627
00:48:22.560 --> 00:48:25.240
and then have like a hook at the beginning, right?

628
00:48:25.240 --> 00:48:26.560
He doesn't use the term hook.

629
00:48:26.560 --> 00:48:28.400
I forget what, I forget the term that he used,

630
00:48:28.400 --> 00:48:30.960
but there's like, you know,

631
00:48:30.960 --> 00:48:32.800
you want like the line or two at the beginning

632
00:48:32.800 --> 00:48:34.320
for them to be like, what?

633
00:48:37.360 --> 00:48:40.200
It's more in how you write it, I think.

634
00:48:40.200 --> 00:48:41.040
Okay.

635
00:48:42.560 --> 00:48:44.080
So that's something I need to go back to too.

636
00:48:44.080 --> 00:48:45.480
Cause then when I tell my story,

637
00:48:45.480 --> 00:48:46.840
even when I'm just telling it to people,

638
00:48:46.840 --> 00:48:48.360
it's like way, way, way too long.

639
00:48:48.360 --> 00:48:50.160
And I go off on like tangents.

640
00:48:51.400 --> 00:48:52.240
That would be me.

641
00:48:52.240 --> 00:48:53.080
Yeah.

642
00:48:53.080 --> 00:48:54.840
And then in 1993, they're like, what?

643
00:48:58.840 --> 00:49:01.440
And that was the first time I gardened.

644
00:49:01.440 --> 00:49:02.280
Yeah, right.

645
00:49:02.280 --> 00:49:03.800
And it's like, oh, that's too much.

646
00:49:03.800 --> 00:49:04.640
Too in depth.

647
00:49:04.640 --> 00:49:07.000
Third, I lost them, but that's fine.

648
00:49:07.000 --> 00:49:07.840
It's a work in progress.

649
00:49:07.840 --> 00:49:09.600
Carrie, I wanted to ask,

650
00:49:09.600 --> 00:49:13.160
what did you guys decide in terms of like pre-launch?

651
00:49:14.160 --> 00:49:16.800
Like, you know, strategy?

652
00:49:18.280 --> 00:49:20.360
I think we're doing exactly like,

653
00:49:20.360 --> 00:49:22.960
I had hopped on a Tuesday call with Megan

654
00:49:22.960 --> 00:49:25.720
and she gave me the breakdown again of like,

655
00:49:26.800 --> 00:49:29.840
how to do it in tiers, like say 50%.

656
00:49:29.840 --> 00:49:33.040
Then the second round gets like 20%.

657
00:49:33.040 --> 00:49:36.680
And then the very last one gets maybe 10%,

658
00:49:36.680 --> 00:49:38.920
you know, or something like that.

659
00:49:38.920 --> 00:49:41.480
So she gave me the breakdown of numbers.

660
00:49:41.640 --> 00:49:44.040
I think we decided 40%.

661
00:49:44.040 --> 00:49:47.640
That way we at least even are putting a couple pennies

662
00:49:47.640 --> 00:49:49.520
in our pocket just to, you know,

663
00:49:49.520 --> 00:49:52.600
because of covering ad costs and thing like that.

664
00:49:52.600 --> 00:49:55.560
So I think we came up with like 40%.

665
00:49:55.560 --> 00:49:56.640
Okay.

666
00:49:56.640 --> 00:49:57.560
Okay, awesome.

667
00:49:57.560 --> 00:49:58.400
Start.

668
00:50:00.000 --> 00:50:03.120
I mean, what does everybody is I mean, is free shipping more

669
00:50:03.120 --> 00:50:08.040
enticing than a big discount? Or is a big discount? Because we

670
00:50:08.040 --> 00:50:13.120
what we do is we set flat rate shipping for $7. And then free

671
00:50:13.120 --> 00:50:17.920
shipping is at a $49 threshold. So once you hit $49, it's free

672
00:50:17.920 --> 00:50:18.600
shipping.

673
00:50:21.360 --> 00:50:25.600
For me, and personally, I think that's great. Like, I'll take

674
00:50:25.600 --> 00:50:27.800
either one, you know, I mean, like in my head, like it's free

675
00:50:27.800 --> 00:50:31.240
shipping, or a big discount. It's either way, like sometimes

676
00:50:31.240 --> 00:50:36.280
people put, um, you know, like, I hate seeing like, when there's

677
00:50:36.280 --> 00:50:39.360
like a 10% discount, I'm like, Okay, well, it covers my sales

678
00:50:39.360 --> 00:50:40.520
tax, like, yep.

679
00:50:42.400 --> 00:50:46.120
So like, that's bad. But so to me, I'm always like doing the

680
00:50:46.120 --> 00:50:49.520
math, like free shipping, cool, it covers this or opposite. So

681
00:50:50.760 --> 00:50:54.560
yeah, same. I feel like a lot of people are so like, they'll

682
00:50:54.560 --> 00:50:58.400
spend more to get free shipping. Yeah. And I'm like,

683
00:50:58.400 --> 00:51:03.200
if I don't need the thing, I'm like, I'm not gonna spend more,

684
00:51:03.200 --> 00:51:06.920
I'm just gonna pay the $7 or whatever it is for shipping,

685
00:51:06.920 --> 00:51:10.840
unless it's like, obvious to me that I really need the to spend

686
00:51:10.840 --> 00:51:14.040
the additional money. But if there's a deep discount, like a

687
00:51:14.040 --> 00:51:17.240
40% discount, I'd be all over that. That's like high value to

688
00:51:17.240 --> 00:51:24.320
me. Okay. But a lot of people hate paying for shipping. So

689
00:51:24.680 --> 00:51:26.000
free shipping, they're on it.

690
00:51:26.920 --> 00:51:31.360
So but $49 is like below that $50 threshold. And so a lot, a

691
00:51:31.360 --> 00:51:34.400
lot of people will be like, Okay, I can spend $49 to get the

692
00:51:34.400 --> 00:51:40.640
free shipping. Yeah. That's like a big psychology moment. Yeah.

693
00:51:41.880 --> 00:51:45.040
There's gonna I guarantee one day I should I should like coin

694
00:51:45.040 --> 00:51:47.520
this phrase, there's going to be a study one day, it's going to

695
00:51:47.520 --> 00:51:50.800
be called the Amazon effect. I guarantee somebody is going to

696
00:51:50.800 --> 00:51:53.680
write a book about the Amazon effect and how it brainwash

697
00:51:53.680 --> 00:51:57.680
people into thinking free shipping is a way of life, even

698
00:51:57.680 --> 00:51:59.840
though they're secretly subscribing to Prime.

699
00:52:01.800 --> 00:52:07.720
Free overnight shipping. Yeah. We have about 10 minutes left.

700
00:52:07.760 --> 00:52:10.960
Deanne, do you have any I know you're, you've already kind of

701
00:52:10.960 --> 00:52:14.080
said like you want some direction. Do you want some

702
00:52:14.080 --> 00:52:16.880
feedback on that today? Or do you want to share more about

703
00:52:16.880 --> 00:52:17.480
where you're at?

704
00:52:17.840 --> 00:52:22.400
Sure. And I got caught in the TMU trap of the free shipping

705
00:52:22.400 --> 00:52:29.680
crap and the gifts or whatever. A few days ago, and then but I

706
00:52:29.680 --> 00:52:33.680
watched a video just about the people buy more with free

707
00:52:33.680 --> 00:52:38.160
shipping. And you just have to build it into your program or

708
00:52:38.160 --> 00:52:41.840
whatever you're selling. But yeah, I'll work on that today.

709
00:52:41.840 --> 00:52:48.400
Some feedback on where I want to go. So right now I have my

710
00:52:48.480 --> 00:52:53.840
seattlevinston.com. It's revenue. It's set up for

711
00:52:53.840 --> 00:52:56.720
business coaching following Steven stuff. I'm running ads to

712
00:52:56.720 --> 00:53:02.320
it. Right now it's like a free assessment that took me forever

713
00:53:02.320 --> 00:53:06.400
to get it built in rainflow. And I just simplified it and it

714
00:53:06.400 --> 00:53:12.080
works. And so the first offer is just like 197. It's basically

715
00:53:12.080 --> 00:53:15.760
Steven was laughing because it's basically a discovery call, or

716
00:53:15.760 --> 00:53:18.800
I'm selling him something. And then I'm going to, you know, get

717
00:53:18.800 --> 00:53:25.200
off the call, give him a report. But, you know, 24 to 48 hour, 48

718
00:53:25.200 --> 00:53:28.480
hours later, they get a report. And then I'm going to have like

719
00:53:28.480 --> 00:53:33.200
an upsell. And I'm not totally sure that I think I have written

720
00:53:33.200 --> 00:53:36.240
down somewhere. Actually, I have the full funnel built out. I

721
00:53:36.240 --> 00:53:43.680
just can't remember what it is. If it's 2500 or 35. Some type of

722
00:53:43.680 --> 00:53:48.160
coaching, I need to go look. And so that's already built up. I

723
00:53:48.160 --> 00:53:53.440
have ads running to it. And I was kind of thinking on that too.

724
00:53:56.240 --> 00:54:00.640
I'm doing my master's degree in psychology, informational

725
00:54:00.640 --> 00:54:04.160
organization, so I can actually go into businesses, bigger

726
00:54:04.160 --> 00:54:10.560
businesses and help them, you know, kind of change their stuff.

727
00:54:11.280 --> 00:54:14.960
Okay. And so that's what I have going on right now. And then I'm

728
00:54:14.960 --> 00:54:19.520
like, and I think I have a fear, just a fear of launching, even

729
00:54:19.520 --> 00:54:22.480
though I've helped other people launch and make a lot of money.

730
00:54:24.720 --> 00:54:30.560
So that's what I have going on right now. And I'm kind of

731
00:54:30.560 --> 00:54:36.160
thinking I could have a few AI employees or whatever you want to

732
00:54:36.160 --> 00:54:42.400
call them. Assets, as part of that is walking through with

733
00:54:42.400 --> 00:54:46.320
them, they can just get on that app and, and kind of do their

734
00:54:46.320 --> 00:54:48.800
thing. Walk through that process.

735
00:54:49.760 --> 00:54:53.440
Has anybody else had a fear of launching?

736
00:54:53.440 --> 00:54:55.280
Anybody want to share?

737
00:55:00.000 --> 00:55:06.320
I don't know if I have anything specific to share on it, I feel like I run into that every

738
00:55:06.320 --> 00:55:13.960
time I'm about to do something different.

739
00:55:13.960 --> 00:55:20.440
And I have to like, almost like close my eyes and just hit go.

740
00:55:20.440 --> 00:55:28.660
I did that when I first started posting my ad, because I didn't, my ad was running through

741
00:55:28.660 --> 00:55:33.940
like a business page that I already had set up for my other business, so it wasn't actually

742
00:55:33.940 --> 00:55:38.560
tied to the brand that I was trying, but I was like, just do it, because if I create

743
00:55:38.560 --> 00:55:43.700
all these excuses of like, it's not ready yet, it's not perfect.

744
00:55:43.700 --> 00:55:44.700
Done is better than perfect.

745
00:55:44.700 --> 00:55:49.060
Thank you, Stephen, I will never forget that line.

746
00:55:49.060 --> 00:55:55.700
But yeah, I think I also have a fear of like, success.

747
00:55:55.700 --> 00:55:59.900
When I'm doing something that I know has the potential to be successful, I sometimes

748
00:55:59.900 --> 00:56:06.260
get in my own way, because if I'm successful, there's stories about like, what that means

749
00:56:06.260 --> 00:56:11.180
about me, and whether or not I'm actually deserving of that success.

750
00:56:11.180 --> 00:56:15.700
So that's something I've been working on for a really long time.

751
00:56:15.700 --> 00:56:17.220
I'm still working on it.

752
00:56:17.220 --> 00:56:22.380
I don't have any, I don't have anything helpful for that, but you're not alone.

753
00:56:22.380 --> 00:56:28.860
No, I mean, when I was with Pedro, and Stephen was teaching the Facebook ads to my clients,

754
00:56:28.860 --> 00:56:34.820
it's like I've helped building their system and their funnel out, Olivia had made $60,000

755
00:56:34.820 --> 00:56:41.580
in a week with Stephen's coaching, and then another friend, like 30,000 in about six months,

756
00:56:41.580 --> 00:56:47.620
and just like, so it's just like, I've seen Stephen do it, helping my clients and like,

757
00:56:47.620 --> 00:56:48.620
why can't I do it too?

758
00:56:48.620 --> 00:56:55.340
That's a huge part why I've decided to come on with this, with this, because it's time

759
00:56:55.340 --> 00:56:57.460
for me to make that money.

760
00:56:57.460 --> 00:57:01.660
But I think there's still the fear of success and the fear of, I don't even know if it's

761
00:57:01.660 --> 00:57:02.660
a fear of failure.

762
00:57:02.660 --> 00:57:12.780
Yeah, it's a two sided coin, on one side, it's like fear of success, but because there's,

763
00:57:12.780 --> 00:57:16.140
you can't have one without the other, like, there has to be success and failure.

764
00:57:16.140 --> 00:57:19.620
And so it's like, worry that we're driven by either one.

765
00:57:19.620 --> 00:57:26.620
Carrie, I'm also thinking of you, because I know you put in the chat, I'm an overthinker

766
00:57:26.620 --> 00:57:33.660
and can second guess, does that tie into like a fear of success or fear of failure or something

767
00:57:33.660 --> 00:57:36.380
else?

768
00:57:36.380 --> 00:57:37.980
I'm not sure.

769
00:57:37.980 --> 00:57:38.980
I'm not sure.

770
00:57:38.980 --> 00:57:44.020
I know that just tends to I'll get in my own, I get in my own way, because I'll be confident

771
00:57:44.020 --> 00:57:45.940
and I'll make a decision.

772
00:57:45.940 --> 00:57:49.220
And then my mind starts going, well, what about this?

773
00:57:49.220 --> 00:57:51.060
What if, what if, what if, what if?

774
00:57:51.060 --> 00:57:57.300
And then I have myself second guessing everything that I was so strongly and confidently sure

775
00:57:57.300 --> 00:57:58.300
about.

776
00:57:58.300 --> 00:57:59.300
So I don't know what that is.

777
00:57:59.300 --> 00:58:04.140
I don't know if that's just, yeah, I guess that's me, probably.

778
00:58:04.140 --> 00:58:05.900
That's probably self doubt, right?

779
00:58:05.900 --> 00:58:06.900
That's probably what that is.

780
00:58:06.900 --> 00:58:07.900
I let self doubt.

781
00:58:07.900 --> 00:58:12.700
So it's not believing in myself.

782
00:58:12.700 --> 00:58:19.860
What does what it sound like a lot of the time?

783
00:58:19.860 --> 00:58:21.900
Just more like, what if I did it this way?

784
00:58:21.900 --> 00:58:22.900
Or what about this?

785
00:58:22.900 --> 00:58:23.900
What about that?

786
00:58:23.900 --> 00:58:26.900
Like, I feel like I think it's perfectionism, too.

787
00:58:26.900 --> 00:58:30.860
I want everything to go just right, because I want it to succeed.

788
00:58:30.860 --> 00:58:35.780
So then I think I start the self doubt and like, is this really the best decision?

789
00:58:35.780 --> 00:58:37.100
Should I be doing it a different way?

790
00:58:37.100 --> 00:58:41.500
Should I be doing and I think information overload, because then I go back in and listen

791
00:58:41.500 --> 00:58:48.540
to things for like, reassurance, or like, well, so and so said this, or so did this,

792
00:58:48.540 --> 00:58:52.060
or so and then that just sends me down like a rabbit hole.

793
00:58:52.060 --> 00:58:56.460
And here we are a week later, and then it's like, okay, I was right all along.

794
00:58:56.460 --> 00:59:03.420
What is when you said, I want to make sure I'm doing it the right way?

795
00:59:03.420 --> 00:59:06.620
Or you want to you want it to work out?

796
00:59:06.620 --> 00:59:07.620
What is it?

797
00:59:07.620 --> 00:59:10.620
So the fear on the opposite side of that?

798
00:59:10.740 --> 00:59:13.740
Yeah, it's probably fear of failure.

799
00:59:13.740 --> 00:59:14.740
Yeah.

800
00:59:14.740 --> 00:59:15.740
Yeah.

801
00:59:15.740 --> 00:59:23.740
So how have you guys learned to keep taking steps, despite all that, Margo and Carrie?

802
00:59:23.740 --> 00:59:27.740
Oh, that's a good question.

803
00:59:27.740 --> 00:59:34.740
What do you fall back on to like, keep moving forward, even if you have the noise of fear

804
00:59:34.740 --> 00:59:36.740
of fill in the blank?

805
00:59:36.740 --> 00:59:39.740
I just do the next thing.

806
00:59:39.860 --> 00:59:43.860
Like, I will go back to okay, like, where do I want to go?

807
00:59:43.860 --> 00:59:44.860
How am I getting there?

808
00:59:44.860 --> 00:59:45.860
Like, I always have a plan.

809
00:59:45.860 --> 00:59:47.860
I always have an outline that I've created.

810
00:59:47.860 --> 00:59:52.860
And when I hit that overwhelm, where my whole everything's like, just stop, you like, you

811
00:59:52.860 --> 00:59:54.860
don't know what, whatever.

812
00:59:54.860 --> 00:59:57.860
My brain starts telling me things that aren't true.

813
00:59:57.860 --> 00:59:59.860
I'm like, just take one step.

814
01:00:00.000 --> 01:00:10.000
What's one thing I can do right now and sometimes it's just like send an email or write a social

815
01:00:10.000 --> 01:00:11.000
media post.

816
01:00:11.000 --> 01:00:12.000
I don't know.

817
01:00:12.000 --> 01:00:15.880
Like I'm just thinking of small, tangible things where you can literally like check

818
01:00:15.880 --> 01:00:18.400
it off the list and you're like, okay, I'm done for today.

819
01:00:18.400 --> 01:00:26.120
I will come back tomorrow with rest and more focus.

820
01:00:26.120 --> 01:00:27.120
That's what I do.

821
01:00:27.120 --> 01:00:28.120
Anyways.

822
01:00:28.120 --> 01:00:29.120
Yeah.

823
01:00:29.120 --> 01:00:30.120
I agree with Margo.

824
01:00:30.120 --> 01:00:36.160
I think what I've started to do is if I start to do it too, like do that too much or start

825
01:00:36.160 --> 01:00:40.260
to second guess, then I'm like, okay, is this moving the needle forward?

826
01:00:40.260 --> 01:00:41.840
That's like my go-to phrase.

827
01:00:41.840 --> 01:00:44.080
Is this me moving the needle forward?

828
01:00:44.080 --> 01:00:48.320
Is this moving me in the direction of moving my business forward?

829
01:00:48.320 --> 01:00:50.920
Or is this just noise and busy work?

830
01:00:50.920 --> 01:00:54.880
I think that's like my, my fallback.

831
01:00:55.880 --> 01:01:00.040
Because busy work can just, you can feel like you're being productive, but it's not getting

832
01:01:00.040 --> 01:01:01.040
you anywhere.

833
01:01:01.040 --> 01:01:02.040
Yeah.

834
01:01:02.040 --> 01:01:06.720
Sometimes I do that in my nine to five job because I want to feel productive, but I don't

835
01:01:06.720 --> 01:01:08.200
want to do the hard work.

836
01:01:08.200 --> 01:01:12.640
So I'm like, I'm just going to organize this spreadsheet for a minute or 37.

837
01:01:12.640 --> 01:01:13.640
Yeah.

838
01:01:13.640 --> 01:01:20.080
I, for the overthinking and second guessing, I don't know how I developed this, I don't

839
01:01:20.080 --> 01:01:22.360
know, somewhere along the way in my life.

840
01:01:22.360 --> 01:01:28.680
I will take like, I'm like, okay, let me look at the options that are immediately in

841
01:01:28.680 --> 01:01:31.400
front of me that are either they're readily available.

842
01:01:31.400 --> 01:01:35.360
So let's say there's two or three, maybe four options right in front of me for some sort

843
01:01:35.360 --> 01:01:37.400
of decision.

844
01:01:37.400 --> 01:01:43.720
I look at those only and I pick, I essentially pick the best one of what I have.

845
01:01:43.720 --> 01:01:47.720
I don't ever, I usually put a limit on like, I don't like getting too many options.

846
01:01:47.720 --> 01:01:50.680
It gets overwhelming because then you start spinning your wheels.

847
01:01:50.680 --> 01:01:51.680
Right.

848
01:01:52.000 --> 01:01:54.840
And so it's like, I don't want to keep going and looking for other options, looking for

849
01:01:54.840 --> 01:01:55.840
other information.

850
01:01:55.840 --> 01:01:56.840
I will just literally stop.

851
01:01:56.840 --> 01:02:01.880
Like, I, it's like I go into denial mode where I'm just like, there's nothing else out there.

852
01:02:01.880 --> 01:02:04.840
I'm just making the best of these options that I have right here.

853
01:02:04.840 --> 01:02:10.200
And honestly, I feel like it serves me well, generally speaking, because it's just like,

854
01:02:10.200 --> 01:02:12.280
there are lots of options out there.

855
01:02:12.280 --> 01:02:14.720
There's lots of information out there.

856
01:02:14.720 --> 01:02:20.240
In theory, there's always kind of something better, you know, out there ish.

857
01:02:20.320 --> 01:02:25.080
And so it's, but you can go on this endless hunt and then you're like, you're constantly

858
01:02:25.080 --> 01:02:26.080
just like comparing options.

859
01:02:26.080 --> 01:02:27.080
I don't know.

860
01:02:27.080 --> 01:02:28.080
You're spinning your wheels.

861
01:02:28.080 --> 01:02:35.320
So for me, it's like, I just like when we had to get a new car a couple of years ago,

862
01:02:35.320 --> 01:02:39.760
I was just like, we were on a tight timeline, you know, it was just like kids were with

863
01:02:39.760 --> 01:02:40.760
my parents.

864
01:02:40.760 --> 01:02:41.760
We need to figure out something fast.

865
01:02:41.760 --> 01:02:45.160
Like we went to these two places, looking at these cars that we've already picked out

866
01:02:45.160 --> 01:02:47.160
and we're picking the best one.

867
01:02:47.160 --> 01:02:53.480
Unless, unless, you know, all those options were like, okay, obviously none of these are

868
01:02:53.480 --> 01:02:54.480
the options.

869
01:02:54.480 --> 01:02:58.680
Like, then we go back to the drawing board, but that's kind of how I do it in terms of

870
01:02:58.680 --> 01:03:02.160
like overthinking because yeah, it's the same with like picking a restaurant.

871
01:03:02.160 --> 01:03:06.400
My husband did this to me the other day, or he was just like naming off all like endless

872
01:03:06.400 --> 01:03:07.400
options.

873
01:03:07.400 --> 01:03:11.600
Like because we're in a busy area where there's literally like dozens and dozens of restaurants,

874
01:03:11.600 --> 01:03:13.640
I don't need to know all the options.

875
01:03:13.640 --> 01:03:16.440
Give me like some parameters.

876
01:03:16.480 --> 01:03:18.880
So for me, it was like, give me types of food.

877
01:03:18.880 --> 01:03:19.880
Okay.

878
01:03:19.880 --> 01:03:22.880
Give me three restaurants with that type of food and then we'll take the best.

879
01:03:22.880 --> 01:03:29.360
And it's, I do this like in business too, I'm like, give me three options for this thing.

880
01:03:29.360 --> 01:03:30.360
I'll pick the best one.

881
01:03:30.360 --> 01:03:32.720
Could there be a better deal out there?

882
01:03:32.720 --> 01:03:33.720
Probably.

883
01:03:33.720 --> 01:03:38.040
But I'll find it next time and I go on my way.

884
01:03:38.040 --> 01:03:40.920
I don't know if that's helpful.

885
01:03:40.920 --> 01:03:41.920
Yeah.

886
01:03:41.920 --> 01:03:42.920
No, that's good.

887
01:03:42.920 --> 01:03:43.920
I don't know if that's helpful.

888
01:03:43.920 --> 01:03:46.920
But selective delusion or selective denial.

889
01:03:46.920 --> 01:03:54.320
All right, guys, that is our last minute on the call.

890
01:03:54.320 --> 01:03:57.840
So this has been a little bit more casual than normal.

891
01:03:57.840 --> 01:03:59.200
We'll do it again next week.

892
01:03:59.200 --> 01:04:04.600
Don't forget to go into the feed and post your vote for our next book.

893
01:04:04.600 --> 01:04:07.280
And then I'll see you guys next week.

894
01:04:07.280 --> 01:04:08.280
Thank you.

895
01:04:08.280 --> 01:04:09.280
Bye, guys.

896
01:04:09.280 --> 01:04:09.720
Thanks, Debbie.
